JP2019095908A - Information display program, information display method, information display device, and distribution device - Google Patents

Abstract

To improve an appealing effect of information related to content.SOLUTION: An information display program causes a computer to execute: a display procedure for displaying first content and second content on a screen; and a display control procedure for operating the first content according to user's operation and operating the second content at a speed different from the speed at which the first content operates. This execution enables the information display program to improve the appealing effect of information related to content.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the predetermined display area is disposed in the web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is displayed in the display area Techniques for arranging and displaying are known. In addition, there is known a technique of arranging predetermined content in a predetermined display area and changing the display mode of the content when detecting the timing when the display area enters the visible area.

JP, 2011-128204, A

  However, in the above-mentioned prior art, there are cases where the appealing effect of the information related to the content is not necessarily high. For example, in the above-mentioned prior art, only content having the same display size as the display area is displayed in the visible area, and it may not be possible to cause the user's interest.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display method, an information display device, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application operates the first content in accordance with a display procedure for displaying on the screen the first content and the second content operating in conjunction with the operation of the first content, and the user's operation. And causing the computer to execute a display control procedure for operating the second content at a speed different from the speed at which the first content operates.

  According to one aspect of the embodiment, the appeal effect of the information related to the content can be improved.

FIG. 1 is a diagram showing a state in which predetermined content is displayed on the terminal device according to the embodiment. FIG. 2 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 3 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 4 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 5 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 6 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 7 is a diagram showing an example of the configuration of the distribution system according to the embodiment. FIG. 8 is a diagram illustrating an exemplary configuration of an advertisement distribution server according to the embodiment. FIG. 9 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 10 is a diagram showing an example of the configuration of the content distribution server according to the embodiment. FIG. 11 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. FIG. 12 is a flowchart showing an example of the information display process. FIG. 13 is a hardware configuration diagram showing an example of a computer that implements the function of the advertisement distribution server, the content distribution server, or the terminal device.

  Hereinafter, an information display program, an information display method, an information display device, and a mode for implementing a distribution device according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display method, the information display device, and the distribution device according to the present application are not limited by the embodiment. Moreover, the same code | symbol is attached | subjected to the same site | part in the following each embodiment, and the overlapping description is abbreviate | omitted.

[1. Information display process]
First, an information display process realized by the information display program and the like of the present embodiment will be described. In the following description, the information display processing will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

  FIG. 1 is a diagram showing a state in which predetermined content is displayed on the terminal device 100 according to the embodiment. In the example of FIG. 1, the content C1 (first content) in which the plurality of contents are arranged and the advertisement content in which the plurality of advertisement contents are arranged on the display surface (hereinafter also referred to as a screen) included in the terminal device 100 C2 (second content) is displayed. The content C1 and the advertisement content C2 are information of an arrangement surface on which the content such as an image (for example, a still image, a moving image), text information (for example, a news article) is arranged. For example, it is information of a screen displayed on an application (hereinafter referred to as an application) installed in the terminal device 100. In the content C1 and the advertisement content C2, a plurality of pieces of content are arranged in a tile shape. For example, the content C11 is arranged in the display area A1 of the content C1, and the contents C12 to C15 are arranged in the display area A2 of the content C1. Further, in the advertising content C2, advertising content C21 to C29 are arranged. The advertisement contents C21 to C29 are all vertically long contents, and are in a state of being vertically connected.

  The content C1 and the advertisement content C2 may be generated based on data (for example, content data such as map data) previously installed in a storage device included in the terminal device 100. Also, the content C1 may be page information (for example, information of a web page). In the following description, content that an application or page aims to transmit is distinguished from advertising content and is referred to as main content. In the case of the present embodiment, the content C1 is the main content. Note that part of the content C1 which is the main content may be advertising content. For example, the content C11 disposed in the display area A1 of the content C1 may be advertisement content.

  Further, in the following description, an orthogonal coordinate system configured of an X axis, a Y axis, and a Z axis is used. In the figure, the direction indicated by the arrow is the positive direction. In the case of the present embodiment, the X axis and the Y axis have an axial direction in a direction horizontal to the screen of the terminal device 100. Specifically, the X axis has an axial direction in the horizontal direction of the screen, and the Y axis has an axial direction in the vertical direction of the screen. Also, the Z axis has an axial direction perpendicular to a plane parallel to the screen of the terminal device 100.

  The terminal device 100 is, for example, a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with any server device via a network. The screen of the terminal device 100 is a touch screen. Further, the terminal device 100 displays the content on the screen according to the touch panel operation of the user. Although the terminal device 100 is vertically placed in the example of FIG. 1, it may be horizontally placed. In this case, the terminal device 100 displays the content C1 and the advertisement content C2 so that the long side of the screen is up or down unlike the example of FIG.

  The content C1 is, for example, content (for example, a screen of an application) optimized for a smart device. For the content C1, for example, news, weather forecast, index and content of received e-mail, photo viewer and various other contents are arranged. The content C1 is not limited to the screen of the application. For example, the content C1 may be a web page optimized for smart devices. In this case, the content C1 may be described in Hyper Text Markup Language (HTML), Extensible Markup Language (XML), or the like.

  In the present embodiment, the content C1 and the advertisement content C2 are both vertically long content. The content C1 has a length in the vertical direction h1 and a length in the horizontal direction w1 when the size of the content C1 is equal (when enlargement or reduction is not performed). Further, when the advertising content C2 has the same size, the length in the vertical direction is h1 which is the same as the content C1, and the length in the horizontal direction is w2. The content C1 and the advertisement content C2 scroll at the same speed when the size is equal or when the enlargement ratio is the same.

  The terminal device 100 displays the content C1 and the advertisement content C2 side by side. The terminal device 100 displays the content C1 in the display area A3 and displays the advertisement content C2 in the display area A4. The horizontal length of the display area A3 is w4, and the horizontal length of the display area A4 is w5. At this time, the terminal device 100 displays the content C1 and the advertising content C2 on the screen at different display magnifications. That is, the terminal device 100 sets the display magnification of the advertising content C2 to a value different from the display magnification of the content C1. At this time, the terminal device 100 may change the display magnification of the advertising content C2 based on the content C1 (equal magnification). In the example of FIG. 1, the display magnification of the advertising content C2 is larger than the display magnification of the content C1. Specifically, the display magnification of the content C1 is equal magnification (1 ×), and the display magnification of the advertisement content C2 is double. That is, the width w4 of the display area A3 of the terminal device 100 is the same as the width w1 of the content C1, and the width w5 of the display area A4 of the terminal device 100 is twice the width w2 of the advertisement content C2. Note that the display magnification of the content C1 and / or the advertisement content C2 is calculated so that the end of the content C1 and the end of the advertisement content C2 just coincide with each other when the end of the content C1 is reached by the scroll operation. It is also good. For example, the display magnification of the content C1 and / or the advertising content C2 may be calculated from the length in the scrolling direction of the content C1 and the length in the scrolling direction of the advertising content C2. For example, it is assumed that the advertising content C2 scrolls at three times the speed of the content C1. Then, the length in the scroll direction (Y-axis direction in the case of this embodiment) of the advertising content C2 at the same magnification is 1.5 times the length in the scroll direction of the content C1 at the same magnification Do. At this time, assuming that the display magnification of the content C1 is equal, the display magnification of the advertising content C2 is double. The display magnifications of the content C1 and the advertisement content C2 are not limited to the above-described example, and can be arbitrarily changed.

  Next, the operation of the terminal device 100 will be described. 2 to 6 are diagrams showing the operation of the terminal device 100 according to the embodiment. Hereinafter, the information display process performed by the terminal device 100 will be described with reference to the drawings. The information display process is performed, for example, in accordance with control information distributed by a distribution server such as a content distribution server. The content distribution server is a server that distributes main content such as content C1. In the following description, the terminal device 100 executes the information display process according to the control information distributed by the content distribution server, but may execute the information display process according to the control information distributed by the advertisement distribution server. The advertisement distribution server is a server that distributes advertisement information such as advertisement content C2 (advertisement content C21 to C29) and content C11.

  The terminal device 100 receives data such as content C1 and content C12 to C15 from the content distribution server, and acquires data on advertisement content C2 (advertisement content C21 to C29) and content C11 from the advertisement distribution server. The advertising content C2 (advertising content C21 to C29) and the content C11 may be still images or moving images. In the case of this embodiment, the advertising content C2 (advertising content C21 to C29) and the content C11 are both selectable contents. For example, in the advertisement content, a link to a predetermined page (for example, a landing page) is set. Then, when the advertising content is selected (for example, tapped or clicked), the terminal device 100 displays a page linked to the advertising content.

  When acquiring data of content from each server, the terminal device 100 scrolls and displays the content C1 and the advertising content C2 on the screen (state D11 in FIG. 2).

  Then, the terminal device 100 operates the content C1 according to the user's operation (for example, touch panel operation such as flick or swipe), and operates the advertising content C2 at a speed different from the speed at which the content C1 operates. For example, the terminal device 100 scrolls the content C1 according to an operation (for example, flick or swipe) for the user to scroll the content, and scrolls the advertisement content C2 at a speed different from the scroll speed of the content C1. For example, the terminal device 100 scrolls the advertisement content C2 at a speed faster than the scroll speed of the content C1 (states D12, D13, and D14).

  Various methods can be adopted for changing the scroll speeds of the content C1 and the advertisement content C2 to different speeds. For example, by setting the display magnification of the advertising content C2 to a value different from the display magnification of the content C1, the terminal device 100 scrolls the advertising content C2 at a speed different from the scrolling speed of the content C1 when the user scrolls. Control to display the scroll of the content C1 and the advertisement content C2. As described above, in the present embodiment, the display magnification of the advertising content C2 is larger than the display magnification of the content C1. Specifically, the display magnification of the advertising content C2 is twice the display magnification of the content C1. As described above, the content C1 and the advertisement content C2 scroll at the same speed at the same magnification. Therefore, the advertisement content C2 scrolls at twice the speed of the content C1 by setting the display magnification of the advertisement content C2 to twice the display magnification of the content C1. If the scroll speeds of the content C1 and the advertisement content C2 are respectively determined, the terminal device 100 reaches the end of the content C1 from the length in the scroll direction of the content C1 and the length in the scroll direction of the advertisement content C2. The display magnification of the content C1 and / or the advertisement content C2 may be calculated so that the end of the content C1 and the end of the advertisement content C2 just coincide with each other.

  The terminal device 100 scrolls the advertisement content C2 in the same direction as the scroll direction of the content C1. For example, if the user has scrolled the content C1 in the upward direction (Y-axis plus direction), the terminal device 100 scrolls the advertisement content C2 in the upward direction. On the other hand, if the user scrolls the content C1 downward (Y axis minus direction) (state D21 in FIG. 3), the terminal device 100 scrolls the advertising content C2 downward (state D22). At this time, the terminal device 100 causes the speed of the scroll operation of the user detected by the touch panel or the like to correspond to the scroll speed of one of the content C1 and the advertising content C2. For example, the terminal device 100 makes the speed of the scroll operation of the user correspond to the scroll speed of the content C1. If the advertising content C2 scrolls at twice the speed of the content C1, this causes the advertising content C2 to scroll at twice the speed intended by the user.

  The scroll direction of the content C1 and the advertisement content C2 may not necessarily be the same. The terminal device 100 may scroll the advertising content C2 in a direction different from the scroll direction of the content C1. For example, the terminal device 100 may scroll the advertisement content C2 in the direction opposite to the scroll direction of the content C1. For example, if the user scrolls the content C1 in the downward direction (Y-axis minus direction) (state D31 in FIG. 4), the terminal device 100 scrolls the advertising content C2 upward (state D32).

  Note that the terminal device 100 may scroll the advertising content C2 in a certain direction regardless of the scroll direction of the content C1. For example, the terminal device 100 may scroll the advertisement content C2 upward in any of the cases where the user scrolls the content C1 upward or downward. The scroll direction of the advertisement content C2 is not limited to the upward scroll, and is arbitrarily changed. At this time, the terminal device 100 may display the advertising content C2 on the screen again from the other end when the display of the advertising content C2 on the screen reaches one end of the scrolling direction by scrolling. . For example, as shown in the state D32 of FIG. 4, when the advertising content C29 disposed at the bottom of the advertising content C2 is displayed on the screen, the terminal device 100 continues the advertising content C29 following the advertising content C29. The advertisement content C21 arranged at the top is displayed again. Thereby, the terminal device 100 can continuously scroll the advertising content C2 endlessly in a certain direction.

  Furthermore, in the terminal device 100, the start timings of the scrolling of the content C1 and the advertising content C2 may be different. For example, the terminal device 100 may start scrolling of the advertising content C2 at a timing when a predetermined area in the content C1 disappears from the screen due to the scrolling of the content C1. The terminal device 100 is described with timing when the display area A1 of the content C1 disappears from the screen by scrolling up the content C1 (ie, the lower end T2 of the display area A1 is the content display area of the terminal device 100). Scrolling of the advertising content C2 is started at the timing when it overlaps with the upper end T1). The content display area is an area in which the content of the screen (main content and advertisement content) is displayed. Since the scrolling of the advertising content C2 does not start until the display area A1 disappears, there is a high possibility that the user's interest will be attracted to the content C11 arranged in the display area A1.

  In the examples of FIGS. 1 to 4, the terminal device 100 displays the content C <b> 1 and the advertisement content C <b> 2 side by side on the screen. However, the terminal device 100 does not necessarily have to display the content C1 and the advertisement content C2 side by side. For example, the terminal device 100 may superimpose the advertising content C2 on the content C1 and display it. As an example, the terminal device 100 displays the content C1 and the advertisement content C2 as follows.

  First, the terminal device 100 superimposes the advertisement content C2 on the content C1 in a completely transparent state (state D41 in FIG. 5). In the example of the state D41, the content C1 is expanded until the horizontal width matches the horizontal width of the screen. Therefore, the content C1 is displayed in the entire content display area A5 of the terminal device 100. Advertising content C2 is superimposed on content C1. In the example of FIG. 5, the advertisement content C2 is arranged in a display area A6 which is a partial area of the content display area A5. In the example of the state D41, the advertisement content C2 is indicated by a broken line, but in actuality, the advertisement content C2 is completely transparent and can not be viewed by the user. When the user scrolls the content C1 (state D42), the terminal device 100 displays the advertising content C2 on the screen by lowering the transparency of the advertising content C2.

  At this time, the terminal device 100 may change the display mode of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. For example, the terminal device 100 may change the transparency of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. Specifically, the terminal device 100 changes the transparency of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2.

  More specifically, the terminal device 100 reduces the transparency of the advertising content C2 as the scrolling speed of the content C1 becomes faster, and finally the advertising content C2 having a transparency of 0 (completely opaque) is displayed on the screen. Make it appear (state D43). Then, the terminal device 100 increases the transparency of the advertising content C2 as the scrolling speed of the content C1 decreases, and deletes the advertising content C2 from the screen when the scrolling speed is 0 (state D44). The terminal device 100 may lower the transparency of the advertising content C2 when the scroll speed of the content C1 is equal to or higher than a predetermined speed. Then, the terminal device 100 may lower the transparency of the advertising content C2 when the scroll speed of the content C1 is less than or equal to a predetermined speed. As a result, the terminal device 100 can show the advertisement content C2 to the user only when the scroll speed of the content C1 is fast (that is, when the user does not watch the content C1 very much). Note that the terminal device 100 may make the scroll speed of the advertisement content C2 slower than the scroll speed of the content C1 so that the advertisement content C2 can be easily viewed by the user.

  Further, in the example of FIGS. 1 to 5, the terminal device 100 scrolls the advertising content C2 in a direction parallel to the scroll direction of the content C1. However, the scroll direction of the advertisement content C2 may not be parallel to the scroll direction of the content C1. For example, as shown in FIG. 6, the terminal apparatus 100 divides the content display area of the terminal apparatus 100 into upper and lower parts, and places the content C1 in one of the content display areas (display area A7 shown in FIG. 6). Advertising content C3 is displayed on the other side (display area A8 shown in FIG. 6). The advertisement content C3 is composed of a plurality of advertisement contents as in the case of the advertisement content C2. However, unlike the advertising content C2, the advertising content C3 is horizontally long content. Then, when the user scrolls the content C1 in a predetermined direction (upward in the example of FIG. 6), the terminal device 100 displays the advertisement content C2 in a direction (horizontal direction in FIG. 6) perpendicular to the predetermined direction. Scroll the

  According to the present embodiment, the terminal device 100 scrolls the advertising content C2 at a speed different from that of the content C1. Therefore, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

[2. Configuration Example of Delivery System]
As mentioned above, although the information display process of this embodiment was described, the structure of the delivery system 1 provided with the terminal device 100 which is an example of the information display apparatus of this embodiment is demonstrated hereafter.

  FIG. 7 is a diagram showing an example of the configuration of the distribution system 1 according to the embodiment. As shown in FIG. 7, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile telephone network, fixed telephone network or the like), a regional IP (Internet Protocol) network, the Internet or the like. The network N may include a wired network or may include a wireless network. The distribution system 1 illustrated in FIG. 7 may include a plurality of terminal devices 100, advertiser terminals 10, advertisement distribution servers 20, and content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who views content. The terminal device 100 acquires information of the main content from the content distribution server 30 according to the operation of the user. If the main content includes an acquisition command to request acquisition of the advertising content, the terminal device 100 acquires the advertising content from the advertisement distribution server 20 in accordance with the acquisition instruction. When the terminal device 100 receives control information for realizing the above-mentioned information display processing from the advertisement distribution server 20, the terminal device 100 realizes the information display processing according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing apparatus used by an advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smart phone or tablet), a mobile phone, a personal computer or the like. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 submits the advertisement content C2, C3, C4, etc. as advertisement content to the advertisement distribution server 20. Further, the advertisement content submitted by the advertiser terminal 10 may be an image (still image, moving image) or text data. Also, the advertisement content may be a URL (Uniform Resource Locator) for acquiring a landing page. Note that the advertiser may request an agency to submit advertisement content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following description, “advertiser” is a concept that includes not only an actual advertiser but also an agency. Moreover, an "advertiser terminal" assumes that it is the concept containing not only the advertiser terminal 10 but the agency apparatus used by the agency.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when the advertisement delivery server 20 receives a delivery request for advertisement content from the terminal device 100, the advertisement delivery server 20 performs matching between the user and the advertisement content from the location of the terminal device 100, the attribute of the user, etc. The advertisement content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the above-described information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes information of the main content to the terminal device 100. For example, the content distribution server 30 includes various applications installed in the terminal device 100 (for example, portal application, news application, auction site, weather forecast application, shopping application, finance (stock price) application, route search application, map providing application, It is an apparatus for distributing information to be displayed on a travel application, a restaurant introduction application, a blog browsing application, etc., to the terminal device 100. Alternatively, the content distribution server 30 may be a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, a web blog, etc. It is an apparatus for delivering to the terminal device 100 a web page in which various pieces of related information are arranged in a tiled manner. The content distribution server 30 may be a server that distributes application data itself, or may be a server that distributes web pages such as portal sites. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration Example of Advertisement Delivery Server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter simply referred to as a “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement delivery server 20 may be a PC server, a midrange server, or a mainframe server. Further, the advertisement distribution server 20 may be configured by one server, or may be configured by a plurality of servers that cooperate to execute processing. When the advertisement delivery server 20 is configured by a plurality of servers, the installation locations of these servers may be remote. These servers can be regarded as one advertisement delivery server if they cooperate to execute processing even if the installation site is far away.

  FIG. 8 is a diagram showing an exemplary configuration of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. The configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card), or may be a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 according to the control of the control unit 23.

  The storage unit 22 is a storage device capable of reading and writing data such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores the advertisement database 24.

  The advertisement database 24 is a database in which various information on advertisement content submitted from the advertiser terminal 10 is stored. FIG. 9 is a diagram showing an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 9, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and a consideration.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertising content” indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the advertising content C2. In the example shown in FIG. 9, conceptual information such as "C20" to "C70" is stored in "advertising content", but audio data, image data, text data, game data, and advertisement in game format are stored. Data itself, such as data, may be stored. The “advertising content” may store a URL where each content is located, a file path name indicating the storage location of these, and the like.

  "Impression count" indicates the number of times the ad content has been displayed. Also, “the number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. In addition, “Consideration” indicates a reward to be paid from the advertiser when the advertisement content is displayed by “the guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guarantee type.

  That is, in the example of FIG. 9, an example in which the advertiser identified by the advertiser ID “K10” submits the content C20 as the advertisement content is shown. The content C20 may be the advertisement content C2 shown in FIG. 1, FIG. 2 and FIG. Further, in FIG. 9, the number of impressions of the advertising content “C20” is “10000”, the number of guaranteed impressions is “20000”, and the amount of consideration (charging amount) when the content “C20” is displayed for the number of guaranteed impressions Shows an example in which "aaa". Here, the advertisement delivery server 20 may count the number of impressions for each of a plurality of contents (a plurality of advertisement contents) arranged on one page, or a plurality of contents (a plurality of advertisement contents) for one page. You may count the number of impressions by regarding as one advertisement.

  If the advertisement distribution server 20 distributes the click charge type advertisement, the number of times the content is selected, the charge amount when the content is selected, and the like are registered in the advertisement database 24. Here, the pay-per-click type advertisement is an advertisement that is charged whenever advertisement content is selected. In addition, if the advertisement distribution server 20 distributes a bid format advertisement, the advertisement database 24 may include a bid price which is an advertisement fee set by the advertiser as a reward per one impression, a CTR (Click Through Rate), etc. be registered. Here, a bid format advertisement is an advertisement of a format which selects advertisement content in a bid format when the advertisement delivery server 20 receives a delivery request.

  The advertisement database 24 may store information of items other than the above. For example, the advertisement database 24 may further store information such as information for matching content with a user, and information such as CTR (Click Through Rate). Further, in the advertisement database 24, a display instruction for instructing a change of the display mode of the advertisement content may be registered. The display instruction may include the arrangement position of the advertising content C2, the setting value of the display area A4, and the like. For example, the display instruction may include information indicating the position, the size, and the like of the display area A4 based on the left end of the upper end of the content C1. In addition, the display instruction may include information indicating the user's operation as a trigger for transition to another page, the state of the terminal device 100, and the like. The setting of the display instruction is performed by the advertiser, for example, when the advertiser registers the advertisement content.

  Returning to FIG. 8, the control unit 23 is a controller, and is stored in a storage device inside the advertisement delivery server 20 by a processor such as a central processing unit (CPU) or a micro processing unit (MPU), for example. Various programs are realized by executing the RAM or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 8, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks constituting the control unit 23 (the draft reception unit 25 to the distribution unit 28) are functional blocks indicating the functions of the control unit 23, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. In addition, the control part 23 may be comprised by the function unit different from the above-mentioned functional block.

  The submission acceptance unit 25 accepts submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts submission of the advertisement content together with the designation of the consideration. Further, the submission acceptance unit 25 accepts a display instruction of advertisement content. In this case, the submission acceptance unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selection unit 27 selects advertisement content of a distribution candidate from the advertisement database 24 when the request reception unit 26 receives an acquisition request for advertisement content. For example, based on the position of the terminal device 100 and the attribute of the user, the advertisement selecting unit 27 performs matching of advertisement content to be distributed from advertisement content registered in the advertisement database 24.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects advertisement content with the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  Furthermore, when the content C1 is a screen of a search application or a search page, the advertisement selection unit 27 uses an advertisement distribution method called search interlocking advertisement that extracts advertisement content that matches the search keyword specified by the user. May be In addition, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content matching the user's attribute information (such as psychographic attribute and demographic attribute). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute information display processing of the content indicated by the extracted display instruction. Then, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or information described in a style sheet language such as CSS or CSS3. Also, the control information may be a program (for example, the application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, etc. and compiled. The control information may not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (eg, script language), a machine language, or an intermediate language.

[4. Configuration Example of Content Distribution Server]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100. The content distribution server 30 may be a PC server, a midrange server, or a mainframe server. In addition, the content distribution server 30 may be configured by one server, or may be configured by a plurality of servers that cooperate to execute processing. When the content distribution server 30 is configured by a plurality of servers, the installation locations of these servers may be remote. These servers can be regarded as one advertisement delivery server if they cooperate to execute processing even if the installation site is far away.

  FIG. 10 is a diagram showing an example of the configuration of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. The configuration shown in FIG. 10 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 according to the control of the control unit 33.

  The content storage unit 32 is a storage device capable of reading and writing data, such as a DRAM, an SRAM, a flash memory, and a hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information of the page in which the content is arranged. For example, the content storage unit 32 stores an HTML file forming a page and data of an image displayed on the page.

  The control unit 33 is a controller, and is implemented, for example, by a processor such as a CPU or an MPU executing various programs stored in a storage device in the content distribution server 30 using a RAM or the like as a work area. The control unit 33 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As shown in FIG. 10, the control unit 33 includes a reception unit 34 and a distribution unit 35. The blocks (the receiving unit 34 and the distributing unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. The control unit 33 may be configured in units of functions different from the above-described functional blocks.

  The receiving unit 34 receives an acquisition request for main content from the terminal device 100. For example, the receiving unit 34 receives an acquisition request for data of an application. If the main content is information of a web page, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the information of the main content to the terminal device 100 when the reception unit 34 receives the acquisition request of the main content. Specifically, the distribution unit 35 acquires, from the content storage unit 32, information of the main content of the acquisition request target from the content storage unit 32, and distributes the acquired information of the main content to the terminal device 100. At this time, the main content information may include control information.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or information described in a style sheet language such as CSS or CSS3. Also, the control information may be a program (for example, the application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, etc. and compiled. The control information may not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (eg, script language), a machine language, or an intermediate language.

  The control information may include information on a display instruction of the advertisement content. The display instruction may include the arrangement position of the advertising content C2, the setting values of the display areas A1 and A2, and the like. For example, the display instruction may include information indicating the position, size, and the like of the display areas A1 and A2 based on the left end of the upper end of the content C1. In addition, the display instruction may include information indicating the user's operation as a trigger for transition to another page, the state of the terminal device 100, and the like.

[5. Configuration Example of Terminal Device]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device that a user uses to view a page. The terminal device 100 is, for example, a communication terminal such as a smartphone, a tablet, or a mobile phone. As long as it has a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a type of communication terminal. The terminal device 100 connects with the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 11 is a diagram illustrating an exemplary configuration of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. The configuration shown in FIG. 11 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 110 is a communication interface that communicates with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 according to the control of the control unit 150.

  The input unit 120 is an input device that receives various inputs from the outside. For example, the input unit 120 is an operating device for the user to perform various operations, such as a keyboard, a mouse, and an operation key. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is adopted for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a storage device capable of reading and writing data, such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores application data. The application data may be web browser data. In the following description, the web browser is simply referred to as the browser.

  The output unit 140 is a device that performs various outputs such as sound, light, vibration, and an image to the outside. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display device that displays various information. The display device is, for example, a liquid crystal display or an organic EL (Electro Luminescence) display. When a touch panel is adopted for the terminal device 100, the display device (hereinafter, referred to as a screen) may be integral with the input unit 120. The output unit 140 displays an image on the screen according to the control of the control unit 150.

  The control unit 150 is a controller, and is implemented, for example, by a processor such as a CPU or an MPU executing various programs stored in a storage device inside the terminal device 100 using a RAM or the like as a work area. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC or an FPGA.

  The control unit 150 includes a display unit 151 and a display control unit 152, as shown in FIG. The blocks (the display unit 151 and the display control unit 152) that constitute the control unit 150 are functional blocks that indicate the functions of the control unit 150, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. The control unit 150 may be configured in function units different from the above-described functional blocks.

  The display unit 151 displays the content C1 and the advertisement content C2 on the screen. At this time, the display unit 151 may display the advertising content C2 so as to overlap the content C1.

  The display unit 151 may display both the content C1 and the advertising content C2 on the screen of the terminal device 100 when the terminal device 100 displaying the content C1 satisfies a predetermined standard. In addition, when the terminal device 100 does not satisfy the predetermined criteria, the display unit 151 may display the content C1 on the screen of the terminal device 100 without displaying the advertising content C2 on the screen of the terminal device 100. .

  The display control unit 152 operates the content C1 according to the user's operation, and operates the advertising content C2 at a speed different from the speed at which the content C1 operates. For example, the display control unit 152 scrolls the advertising content C2 at a speed different from the scrolling speed of the content C1 while scrolling the content C1 according to the user's operation. At this time, the display control unit 152 may scroll the advertisement content C2 at a speed faster than the scroll speed of the content C1. Of course, the display control unit 152 may scroll the advertising content C2 at a speed slower than the scrolling speed of the content C1.

  Further, the display control unit 152 scrolls the content C1 in accordance with the user's operation, and scrolls the advertisement content C2 in the same direction as the scroll direction of the content C1.

  Further, the display control unit 152 may scroll the content C1 in accordance with the user's operation, and may scroll the advertising content C2 in a direction different from the scroll direction of the content C1. For example, the display control unit 152 scrolls the advertisement content C2 in the direction opposite to the scroll direction of the content C1 while scrolling the content C1 according to the user's operation.

  Further, the display control unit 152 scrolls the content C1 according to the user's operation, and scrolls the advertisement content C2 in a certain direction regardless of the scroll direction of the content C1.

  Further, when the display of the advertising content C2 on the screen of the display reaches one end of the scroll direction by scrolling, the display control unit 152 causes the advertising content C2 to be displayed on the screen again from the other end.

  Further, the display control unit 152 scrolls the content C1 according to the user's operation, and starts scrolling of the advertisement content C2 at a timing when a predetermined area in the content C1 disappears from the screen by scrolling the content C1.

  In addition, the display control unit 152 displays the content C1 and the advertising content C2 on the screen at different display magnifications. For example, the display control unit 152 sets the display magnification of the advertisement content C2 to a value different from the display magnification of the content C1, so that the advertisement content C2 has a speed different from the scroll speed of the content C1 when the user scrolls. The scroll display of the content C1 and the advertisement content C2 is controlled to scroll. At this time, the display control unit 152 causes the detected speed of the scroll operation of the user to correspond to the scroll speed of one of the content C1 and the advertisement content C2. In addition, the display control unit 152 changes the display magnification of the advertising content C2 based on the display magnification of the content C1. The display control unit 152 also calculates the display magnification from the length in the scroll direction of the content C1 and the length in the scroll direction of the advertising content C2.

  In addition, the display control unit 152 changes the display mode of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. For example, the display control unit 152 changes the transparency of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. At this time, the display control unit 152 may reduce the transparency of the advertising content C2 as the scrolling speed of the content C1 increases. Then, the display control unit 152 may increase the transparency of the advertising content C2 as the scrolling speed of the content C1 decreases.

[6. Configuration example of content]
When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives the distribution of the main content from the content distribution server 30. Then, the terminal device 100 displays the received main content on the screen. Hereinafter, the configuration example of the main content will be described by taking the content C1 shown in FIG. 1 as an example.

  The content C1 is, for example, an arrangement surface (for example, a screen of an application) on which news, weather forecasts, indexes and contents of received e-mails, photo viewers, and various other contents are arranged. The content C1 may be a web page optimized for smart devices. In this case, the content C1 is described in HTML, Extensible Markup Language (XML), or the like.

  The content C1 is a main content (for example, a screen of an application or a web page) optimized for the smart device. In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length of the screen of the terminal device 100. Further, the length of the content C1 in the vertical direction is longer than the length in the vertical direction of the content display area of the terminal device 100 (the area where the content of the screen is displayed). The content C1 is scrollable with respect to the content display area.

  A plurality of pieces of content are arranged in a tile shape in the content C1. The content arranged in the content C1 is, for example, content such as news, weather forecast, index and content of received mail, photo viewer and the like. The content arranged in the content C1 may be a moving image, a still image, text data or the like. The content C1 can be operated or updated for each tiled content. The tiles may differ in size, arrangement position, etc. from tile to tile. In addition, the tile may be configured such that its size, arrangement position, and the like change in accordance with the user's operation, or may be configured to automatically change at an arbitrary timing.

  In addition to the tiled content, the content C1 may have an input field for inputting a search keyword, a link to another web page, and the like. In addition, the content C1 includes an acquisition command instructing to acquire advertisement content from the advertisement distribution server 20. For example, in an HTML file or the like forming the content C1, the URL of the advertisement distribution server 20, various scripts for acquiring and displaying the advertisement content, and the like are described as an acquisition command.

  The content C1 is described using a computer language capable of realizing dynamic content, such as Cascading Style Sheets (CSS), JavaScript (registered trademark), HTML 5, and the like. Therefore, the content C1 can change the display mode of the content by the operation of the user.

  The concept of advertising content includes not only commercial and non-profit advertising, but also recruitment of volunteers, public advertising, notification to the public, part of information concerning content C1, and any other content. Note that the advertising content is not limited to the content directly including the information on the advertising target. Images, moving images, characters, figures, symbols, hyperlinks, as long as the information widely included in the information included in the other advertisement content or the information included in the content related to the advertisement content (for example, a landing page etc.) Etc. Any content can be applied as advertisement content. That is, any content can be applied as advertisement content as long as the content is intended to give the user a different interest from the main content.

[7. Processing flow of terminal device]
Next, with reference to FIG. 12, the procedure of the process performed by the terminal device 100 that has executed the control information will be described. FIG. 12 is a flowchart showing an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute the main content (for example, the content C1) according to the operation of the user. Then, the terminal device 100 receives the main content from the content distribution server 30 (step S11). Next, the terminal device 100 transmits a request (distribution request for advertisement content (for example, advertisement content C2)) to the advertisement distribution server 20 when the distributed main content includes an advertisement content acquisition command (a distribution request) Step S12).

  Next, the terminal device 100 determines whether advertisement content has been received (step S13). When advertising content is not received (Step S13: No), terminal unit 100 performs Step S13 again.

  When advertising content is received (Step S13: Yes), the terminal device 100 displays the received content on the screen (Step S14). For example, the terminal device 100 displays the main content and the advertisement content side by side or up and down. Then, the terminal device 100 determines whether a scroll operation has been performed by the user (step S15). When the scroll operation has not been performed (step S15: No), the terminal device 100 proceeds with the process to step S18.

  When the scroll operation is performed (Step S15: Yes), the terminal device 100 executes scrolling of the main content and the advertisement content (Step S16). At this time, the terminal device 100 scrolls the advertisement content at a speed different from the scroll speed of the main content.

  Subsequently, the terminal device 100 determines whether the scroll operation has ended (step S17). If the scroll operation has not ended (step S17: No), the terminal device 100 returns the process to step S16. If the scrolling operation has ended (step S17: Yes), the terminal device 100 determines whether a transition operation (for example, a page transition operation) has been performed by the user, such as a link tap (step S18).

  When the transition operation is not performed (step S18: No), the terminal device 100 returns the process to step S15. When the transition operation has been performed (step S18: Yes), the terminal device 100 transmits a request for main content (step S19). When the transmission of the request is completed, the terminal device 100 returns the process to step S11 and repeats the processes of steps S11 to S19.

[8. Modified example]
The above embodiment is an example, and various modifications and applications are possible.

[8-1. About aspect of content]
In the above embodiment, the first content is the main content, and the second content is the advertising content. However, the first and second contents are not limited to the main content and the advertisement content. Both the first and second contents may be contents on the arrangement surface. At this time, the first and second contents may be contents other than advertisement contents. Further, the first and second contents are not limited to still pictures, moving pictures, and text information, and may be, for example, contents including a game or the like. The first and second contents may be contents including so-called playable advertisements. Further, the first and second contents may be contents including audio. The first and second contents may be auxiliary contents such as a game menu or a tutorial.

[8-2. Control information]
In the above-described embodiment, the terminal device 100 executes the information display process using the control information that the content distribution server 30 distributes with the main content. However, the embodiments are not limited to this. For example, the terminal device 100 may receive the control information described above from the advertisement distribution server 20 together with the information of the advertisement content. Then, the terminal device 100 may execute the information display process in accordance with the control information received from the advertisement distribution server 20.

  In addition, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the display processing of the content C1, the above-described information display processing, and the like. . Program data of the application may be distributed from a server such as a content distribution server. In this case, it is possible to regard program data of the application itself as control information.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be In this case, the advertisement distribution server 20 illustrated in FIG. 8 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when the advertisement distribution server 20 receives an acquisition request for main content from the terminal device 100, the advertisement distribution server 20 distributes to the terminal device 100 main content not including an acquisition command, together with the advertisement content.

  In the above embodiment, an example is shown in which the advertisement content C2 is distributed from the advertisement distribution server 20 to the terminal device 100. However, the content distribution server 30 acquires the advertisement content C2 from the advertisement distribution server 20 and acquires the advertisement The content C2 may be transmitted to the terminal device 100 together with the content C1.

  Moreover, although the terminal device 100 shall be provided with the screen of touch-panel type in the above-mentioned embodiment, the terminal device 100 does not need to be provided with the screen of touch-panel type. The terminal device 100 may have operation means other than a touch panel, such as a mouse and a keyboard. Moreover, in the above-mentioned embodiment, although scroll operation shall be performed using a touch panel, you may be performed using operation means other than a touch panel, such as a mouse | mouth or a keyboard. The same applies to click (tap) of content.

[8-4. About log]
In addition, the terminal device 100 may take a log indicating whether advertisement content is displayed or a log of content selected by the user. More specifically, the terminal device 100 may take a log indicating whether the advertising content is displayed. Also. When the advertisement content is a moving image, a log indicating whether the moving image (advertising content) has been reproduced or to which reproduction position the moving image (advertising content) has been reproduced may be taken.

  In addition, the terminal device 100 may measure the number of times of display of advertisement content, the number of times of selection, the time of reproduction, and the like. In addition, the terminal device 100 may log, for example, whether or not the advertisement content is selected, and at what timing the advertisement content is selected. For example, the terminal device 100 may take a log indicating at which reproduction position a moving image (advertisement content) is selected. Further, the terminal device 100 may take a log indicating a display mode of the content C1 when the advertisement content is selected. For example, when the terminal device 100 ends the display of the content C1 before the reproduction of the moving image (the advertising content) starts, the terminal device 100 may acquire a log indicating that the advertising content is not displayed.

  The log acquired by the terminal device 100 in this manner is useful when, for example, updating the number of impressions and CTR of advertising content, charging processing for displaying advertising content and the like, and reporting an advertising effect to an advertiser. For example, when the advertisement content is displayed many times by the scroll operation, or when the reproduction of the advertisement content is performed many times, it is predicted that the user is interested in the advertisement content.

  Therefore, a log indicating that the display mode of the advertisement content has been changed, a log indicating the display time of the moving image (advertisement content), a log indicating a scroll operation from the initial screen, a log indicating whether the advertisement content has been selected, etc. Can be an indicator that indicates the user's awareness of the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display time of the advertisement content, the number of selections, and the like.

  Also, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is first displayed and when the advertising content is displayed again after being deleted from the screen. In addition, the terminal device 100 acquires the same landing page when the advertising content is first displayed and when the advertising content is displayed again, and acquires the same landing page from the server that delivers the landing page. The contents of the log may be notified, and the content to be arranged on the landing page may be changed.

[8-5. Terminal device operation record]
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the content C1 displayed together with the advertisement content according to the embodiment. . Specifically, when the advertisement content is displayed, the terminal device 100 displays the content and the number of times of the scroll operation performed by the user on the content C1, the user's selection operation, and the content when the user selects the advertisement content. Record the display mode etc. of C1.

  In addition, the terminal device 100 transmits an operation for transmitting information from the terminal device 100 (for example, SNS (Social Networking Service) for information specifying the number of scroll operations, the number of reloads, the display processing described above, the contents of advertisement content, advertisement content, etc. ), And various operations performed by the user on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 counts information on the operation history distributed from the terminal device 100, and further acquires information analyzed about the information. For example, in the case where the advertisement distribution server 20 distributes the advertisement content together with the control information, the number of times of the scroll operation, the number of times of the display processing, the type of the displayed landing page, and the landing page It acquires information such as the type of content placed, and indicators of advertising effectiveness such as CTR.

  Here, when the advertisement content is distributed together with the control information, the history of the operation performed on the content C1 can be an index indicating an advertisement effect. That is, in the content C1 displayed together with the advertising content accompanied by the control information according to the embodiment, not only the previous web page (landing page) is displayed by selecting the advertising content, but also by the operation of the user By changing the display mode of the content C1 or displaying the advertisement content, it can be said that the operation history itself indicating what kind of operation has been performed is an index indicating the user's interest in the advertisement content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the number of times of display, the stay time of the content C1, etc. At the time of display, it is possible to provide information that the advertisement content is to widely convey, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information related to the operation history of the terminal device 100 to the advertiser terminal 10 to make it a report indicating an indicator of the advertisement effect on the content C1 displayed together with the advertisement content according to the embodiment. Can. Note that the advertisement distribution server 20 may transmit, to the advertiser terminal 10, information and a log related to the operation history of the terminal device 100 as it is.

  Thereby, the advertisement delivery server 20 can show the usefulness of the display mode of the advertisement content accompanied by the control information according to the embodiment in the terminal device 100 to the advertiser.

[8-6. Other]
In the above-described embodiment, the terminal device 100 scrolls the advertisement content C2 at a speed faster than the scroll speed of the content C1, but the terminal device 100 scrolls the advertisement content C2 at a speed slower than the scroll speed of the content C1. You may

  Further, in the above-described embodiment, the terminal device 100 displays both the content C1 and the advertisement content C2 on the screen. However, the terminal device 100 does not have to display both the content C1 and the advertising content C2 on the screen in all cases. For example, when the terminal device 100 that displays the first content satisfies the predetermined criteria, the terminal device 100 displays both the first content and the second content on the screen of the terminal device 100. On the other hand, when the terminal device 100 does not satisfy the predetermined criteria, the first content is displayed on the screen of the terminal device 100 without displaying the second content on the screen of the terminal device 100. The predetermined criteria may be incorporated into the control information. At this time, the predetermined standard may be, for example, whether or not the size of the screen of the terminal device 100 (for example, the horizontal width w3 of the screen shown in FIG. 1) is equal to or larger than the predetermined size. Note that whether or not the size of the screen of the terminal device 100 is equal to or greater than a predetermined size can be determined based on the model number, type, and the like of the terminal device 100. Therefore, the predetermined reference may be whether or not the terminal device 100 is a predetermined model number or type.

  Further, among the processes described in the above embodiment, all or part of the process described as being automatically performed may be manually performed, or the process described as being manually performed. All or part of them can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to the illustrated one, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  Moreover, it is possible to combine suitably each embodiment mentioned above in the area | region which does not make process content contradictory.

  Further, the control device for controlling the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored in a computer-readable recording medium such as an optical disk, semiconductor memory, magnetic tape, flexible disk, etc. and distributed, the program is installed in a computer, and the above-described processing is performed. The control device may be configured by execution. The control device may be an external device (for example, a personal computer) of the terminal device 100 or an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). In addition, the program may be stored in a disk device provided in a server device on a network such as the Internet so that the program can be downloaded to a computer. In addition, the above-described functions may be realized by cooperation of an OS (Operating System) and application software. In this case, the part other than the OS may be stored in the medium and distributed, or the part other than the OS may be stored in the server apparatus and downloaded to the computer.

[9. Hardware configuration]
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modification can also be realized by, for example, a computer 1000 configured as shown in FIG. FIG. 13 is a hardware configuration diagram showing an example of a computer that implements the function of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a central processing unit (CPU) 1100, a RAM 1200, a ROM 1300, a hard disk drive (HDD) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 to control each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to the other device via the network N.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. The CPU 1100 also outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the CPU 1100 with the program via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to execute the control unit 23. The controller 33 realizes the function of the controller 33 or the controller 150. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

[10. effect〕
As described above, the terminal device 100 displays the content C1 and the advertising content C2 on the screen. Then, the terminal device 100 operates the content C1 in accordance with the user's operation, and operates the advertising content C2 at a speed different from the speed at which the content C1 operates. Thereby, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 scrolls the content C1 in accordance with the user's operation, and scrolls the advertising content C2 at a speed different from the scroll speed of the content C1. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 scrolls the advertisement content C2 at a speed faster than the scroll speed of the content C1. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 scrolls the advertisement content C2 at a speed slower than the scroll speed of the content C1. Thereby, the terminal device 100 can improve the visibility of the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 scrolls the content C1 according to the user's operation, and scrolls the advertising content C2 in the same direction as the scroll direction of the content C1. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 scrolls the content C1 according to the user's operation, and scrolls the advertising content C2 in a direction different from the scroll direction of the content C1. Thereby, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 scrolls the content C1 in accordance with the user's operation, and scrolls the advertising content C2 in the direction opposite to the scroll direction of the content C1. Thereby, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 scrolls the content C1 in accordance with the user's operation, and scrolls the advertising content C2 in a certain direction regardless of the scroll direction of the content C1. Thereby, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, when the display of the advertising content C2 on the screen of the advertising content C2 reaches one end of the scrolling direction by scrolling, the terminal device 100 causes the advertising content C2 to be displayed on the screen again from the other end. As a result, the advertisement content C2 is displayed in the form of an endless belt, and it is not necessary to create the advertisement content C2 in accordance with the size of the content C1 in the vertical direction. Since the production of the advertising content C2 is facilitated, it is possible to provide content that attracts the user's interest.

  Further, the terminal device 100 scrolls the content C1 according to the user's operation, and starts scrolling the advertisement content C2 at a timing when a predetermined area in the content C1 disappears from the screen by scrolling the content C1. If the advertising content C2 moves at a different speed than the content C1, the user is attracted to the advertising content C2. Then, even if the advertisement content is arranged in the content C1, the user's attention may not go to the advertisement content. However, the terminal device 100 can attract the user's attention to the content on the predetermined area by starting to scroll the advertisement content C2 at the timing when the predetermined area disappears from the screen.

  Further, the terminal device 100 displays the content C1 and the advertising content C2 on the screen at different display magnifications. For example, by setting the display magnification of the advertising content C2 to a value different from the display magnification of the content C1, the terminal device 100 scrolls the advertising content C2 at a speed different from the scrolling speed of the content C1 when the user scrolls. Control to display the scroll of the content C1 and the advertisement content C2. Thereby, the scroll speeds of the content C1 and the advertising content C2 can be easily made different.

  Further, the terminal device 100 causes the detected speed of the scroll operation of the user to correspond to the scroll speed of one of the content C1 and the advertising content C2. Thereby, the other scrolling speed of the content C1 and the advertising content C2 can be made different from the speed intended by the user.

  In addition, the terminal device 100 changes the display magnification of the advertising content C2 based on the content C1. As a result, it is possible to change the operation of the advertising content C2 while maintaining the operability to the content C1 which is the same size content.

  Further, the terminal device 100 calculates the display magnification from the length in the scroll direction of the content C1 and the length in the scroll direction of the advertising content C2. As a result, when the end of the content C1 is reached by the scroll operation, the end of the content C1 and the end of the advertising content C2 can be made to coincide with each other.

  Further, the terminal device 100 superimposes and displays the advertising content C2 on the content C1. Then, the terminal device 100 changes the display mode of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. For example, the terminal device 100 changes the transparency of the advertising content C2 based on the scroll speed of the content C1 or the advertising content C2. Thereby, the terminal device 100 can attract the user's interest in the advertising content C2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  The terminal device 100 reduces the transparency of the advertising content C2 as the scrolling speed of the content C1 increases, and increases the transparency of the advertising content C2 as the scrolling speed of the content C1 decreases. As a result, the terminal device 100 can show the advertisement content C2 to the user only when the scroll speed of the content C1 is fast (that is, when the user does not watch the content C1 very much). As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, when the terminal device that displays the content C1 satisfies the predetermined criteria, the terminal device 100 displays both the content C1 and the advertising content C2 on the screen of the terminal device 100. When the terminal device 100 does not satisfy the predetermined criteria, the content C1 is displayed on the screen of the terminal device 100 without displaying the advertising content C2 on the screen of the terminal device 100. As a result, when the screen is small, the terminal device 100 can display effective content, such as not displaying the advertisement content C2.

  Although some of the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications can be made based on the knowledge of those skilled in the art, including the aspects described in the section of the description of the invention. It is possible to implement the invention in other improved forms.

  In addition, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the display portion can be read as a display means or a display circuit. Similarly, the display control unit can be read as a display control means or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communications part 22 ... Storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Delivery acceptance part 26 ... Request acceptance part 27 ... advertisement selection unit 28 ... distribution unit 30 ... content distribution server 32 ... content storage unit 34 ... reception unit 35 ... distribution unit 100 ... terminal device 120 ... input unit 130 ... storage unit 140 ... output unit 151 ... display unit 152 ... display control Sections A1 to A4 and A6 to A8 Display area A5 Content display area C1 and C11 to C15 Content C2 and C21 to C29 Advertising content

Claims (22)

A display procedure for displaying the first content and the second content on a screen;
A display control procedure of operating the first content in accordance with the user's operation and operating the second content at a speed different from a speed at which the first content operates;
Information display program to make a computer execute. The display control procedure scrolls the first content in accordance with the user's operation, and scrolls the second content at a speed different from the scroll speed of the first content.
The information display program according to claim 1, which is processing. The display control procedure scrolls the second content at a speed faster than the scroll speed of the first content.
The information display program according to claim 2, which is processing. The display control procedure scrolls the second content at a speed slower than a scroll speed of the first content.
The information display program according to claim 2, which is processing. The display control procedure scrolls the first content in accordance with the user's operation and scrolls the second content in the same direction as the scroll direction of the first content.
The information display program according to any one of claims 2 to 4, which is a process. The display control procedure scrolls the first content in accordance with the user's operation and scrolls the second content in a direction different from the scroll direction of the first content.
The information display program according to any one of claims 2 to 4, which is a process. The display control procedure scrolls the first content in accordance with the user's operation, and scrolls the second content in a direction opposite to the scroll direction of the first content.
The information display program according to any one of claims 2 to 4, which is a process. The display control procedure scrolls the first content in accordance with the user's operation, and scrolls the second content in a certain direction regardless of the scroll direction of the first content.
The information display program according to any one of claims 2 to 4, which is a process. In the display control procedure, when the display of the second content on the screen reaches one end of the scroll direction due to the scrolling, the second content is displayed on the screen again from the other end. Display
The information display program according to any one of claims 2 to 8, which is a process. The display control procedure scrolls the first content in accordance with the user's operation, and at a timing when a predetermined area in the first content disappears from the screen by scrolling the first content. Start scrolling the second content,
The information display program according to any one of claims 2 to 9, which is a process. The display control procedure displays the first content and the second content on the screen at different display magnifications.
The information display program according to any one of claims 2 to 10, characterized in that: The display control procedure sets the display magnification of the second content to a value different from the display magnification of the first content so that the second content is the first content when the user performs a scroll operation. Control the display of the scroll of the first content and the second content so as to scroll at a speed different from the scroll speed of the content,
The information display program according to claim 11, which is a process. The display control procedure makes the detected speed of the scroll operation of the user correspond to the scroll speed of one of the first content and the second content.
13. The information display program according to claim 11, wherein the information display program is a process. The display control procedure changes the display magnification of the second content based on the first content.
The information display program according to any one of claims 11 to 13, which is a process. The display control procedure calculates the display magnification from the length of the first content in the scroll direction and the length of the second content in the scroll direction.
The information display program according to any one of claims 11 to 14, which is a process. The display procedure displays the second content superimposed on the first content, and
The display control procedure changes a display mode of the second content based on a scroll speed of the first content or the second content.
The information display program according to any one of claims 2 to 15, which is a process. The display control procedure changes the transparency of the second content based on the scroll speed of the first content or the second content.
The information display program according to claim 16, wherein the information display program is a process. The display control procedure reduces the transparency of the second content as the scroll speed of the first content increases, and the transparency of the second content increases as the scroll speed of the first content decreases. Do,
18. The information display program according to claim 16, which is a process. The display procedure displays both the first content and the second content on the screen of the terminal device when the terminal device displaying the first content satisfies a predetermined standard, and the terminal If the device does not meet the predetermined criteria, the first content is displayed on the screen of the terminal device without displaying the second content on the screen of the terminal device.
The information display program according to any one of claims 1 to 18, which is a process. It is an information display method which an information display device performs, and
Displaying the first content and the second content on a screen;
A display control step of operating the first content in accordance with the user's operation and operating the second content at a speed different from a speed at which the first content operates;
An information display method characterized by including: A display unit for displaying the first content and the second content on a screen;
A display control unit that operates the first content in accordance with a user operation and operates the second content at a speed different from a speed at which the first content operates;
An information display apparatus comprising: A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device.
Display processing for displaying the first content and the second content on the screen;
A display control process of operating the first content in accordance with the user's operation and operating the second content at a speed different from a speed at which the first content operates;
Control the terminal device to execute
A delivery device characterized by

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