JP2016006690A - Distribution device, display controller, display control method, and display control program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a distribution device, a display controller, a display control method, and a display control program capable appropriately displaying advertisement content.SOLUTION: A distribution device includes a distribution section. The distribution section distributes control information configured to control first advertisement content arranged in display content displayed on the display section of a terminal device to the terminal device. The control information makes the terminal device execute visible area acquisition procedure and display control procedure. The visible area acquisition procedure acquires information on an area displayed by a display control program as information on a visible area. The display control procedure starts to display the first advertisement content in the visible area when part of or all the second advertisement content displayed in the visible area becomes out of the visible area.

Description

  The present invention relates to a distribution device, a display control device, a display control method, and a display control program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, when an advertising space that is a display area for advertising content is arranged in a page, the terminal device acquires advertising content from the advertising distribution device for each advertising space, and displays the acquired advertising content in each advertising space. To do.

  In such advertisement distribution, in order to enhance the advertising effect, there is a targeting distribution in which user information such as user preference, gender, age, address, occupation, etc. is registered in advance, and advertisement contents corresponding to the user information are selectively distributed. (For example, refer to Patent Document 1). Thereby, appropriate advertising content can be displayed to the user of the terminal device.

JP 2006-120135 A

  However, in the conventional advertisement distribution, when there are a plurality of advertisement contents, there is a possibility that the advertisement contents cannot be appropriately displayed depending on, for example, the relationship between the advertisement contents.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a display control device, a display control method, and a display control program capable of appropriately displaying advertisement content.

  The distribution apparatus according to the present application includes a distribution unit. The distribution unit distributes, to the terminal device, control information for controlling the first advertisement content arranged in the display content displayed on the display unit of the terminal device. The control information causes the terminal device to execute a visible region acquisition procedure and a display control procedure. In the visible area acquisition procedure, information on an area displayed by the display control program in the display content is acquired as information on the visible area. The display control procedure starts displaying the first advertisement content in the visible area when a part or all of the second advertisement content displayed in the visible area is outside the visible area.

  According to one aspect of the embodiment, it is possible to provide a distribution device, a display control device, a display control method, and a display control program that can appropriately display advertisement content.

FIG. 1 is a diagram illustrating an example of a display control process according to the first embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing system according to the first embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the first embodiment. FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus according to the first embodiment. FIG. 5 is a diagram illustrating a configuration example of the terminal device according to the first embodiment. FIG. 6 is a diagram illustrating an example of a web page generated based on the web page information and the advertisement content information. FIG. 7 is a diagram illustrating a slide-in state of the first advertisement content by the display control unit. FIG. 8 is a diagram illustrating a slide-out state of the first advertisement content by the display control unit. FIG. 9 is a diagram illustrating another example of the visual effect applied to the first advertisement content by the display control unit. FIG. 10 is a diagram illustrating still another example of the visual effect applied to the first advertisement content by the display control unit. FIG. 11 is a diagram for explaining the flow of information processing by the terminal device. FIG. 12 is a diagram illustrating a configuration example of a terminal device according to the second embodiment. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that executes a program.

  Hereinafter, embodiments of a distribution device, a display control device, a display control method, and a display control program according to the present application will be described in detail with reference to the drawings. Note that the distribution device, the display control device, the display control method, and the display control program according to the present application are not limited by this embodiment.

[1. First Embodiment]
[1.1. Display control processing]
First, an example of the display control process according to the first embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a display control process according to the first embodiment. In FIG. 1, a part of a page W (for example, a web page) on which the first advertisement content C1 and the second advertisement content C2 are arranged is displayed in a display area of the browser by a terminal device having a browser (for example, a web browser). An example is shown. Hereinafter, an area displayed on the browser in the page W is referred to as a visible area VA.

  The first advertisement content C1 is, for example, a moving image advertisement inserted into the page W, and the second advertisement content C2 is, for example, a banner advertisement set in advance at a predetermined position on the page W.

  As shown in FIG. 1, the page W includes, for example, an article AR such as news and an advertising space D2. The article AR includes first to third portions AR1 to AR3. Each portion AR1 to AR3 includes, for example, one or more sentences and one or more paragraphs.

  In the example shown in FIG. 1, the vertical size of the page W is longer than the vertical size of the display area of the browser. For this reason, the area of the page located within the display area of the browser is displayed, and the area of the page located outside the display area of the browser is not displayed. The user of the terminal device can change the area positioned in the browser display area of the page, for example, by scrolling.

  On the page W, the first advertisement content C1 is inserted in the article AR. When a part or all of the second advertisement content C2 displayed in the visible area VA is outside the visible area VA, the terminal device slides the first advertisement content C1 into the visible area VA.

  In the page W, for example, the first advertisement content C1 is gradually brought closer to the first content area D1 from the outside of the first content area D1 with respect to the first content area D1 set between the parts AR2 and AR3. The first advertisement content C1 is slid in by going.

  Thus, when a part or all of the second advertisement content C2 is outside the visible area VA, the terminal device inserts the first advertisement content C1 into the visible area VA. Thereby, for example, even when the compatibility between the first advertisement content C1 and the second advertisement content C2 is poor, the first advertisement content C1 can be appropriately displayed.

  For example, when the first advertising content C1 is targeted for “sake” and the second advertising content C2 is targeted for “car”, the “car” and “sake” may evoke drunk driving. , Ad compatibility attribute is bad. That is, if the first advertisement content C1 and the second advertisement content C2 are displayed in the visible area VA at the same time, there is a risk of giving an image that recommends drunk driving to the user of the terminal device.

  On the other hand, the terminal device according to the embodiment inserts the first advertisement content C1 into the visible area VA when part or all of the second advertisement content C2 is outside the visible area VA. Therefore, in a state where the first advertisement content C1 is displayed in the visible area VA, a part or all of the second advertisement content C2 is outside the visible area VA, and the first advertisement content C1 can be appropriately displayed.

  In addition, the terminal device inserts the first advertisement content C1 into the visible area VA while adding a visual effect to the first advertisement content C1. Thereby, the 1st advertising content C1 can be displayed effectively. Further, the user of the terminal device gazes at the first advertisement content C1 due to the visual effect applied to the first advertisement content C1, and the impression on the second advertisement content C2 becomes light. Can be displayed appropriately.

  Further, since the first advertisement content C1 is inserted into the article of the web page 70, the terminal user recognizes the first advertisement content C1 while reading the article, so that the advertising effect of the first advertisement content C1 is enhanced. Can do.

  Although the slide-in of the first advertisement content C1 has been described as the visual effect, the visual effect is not limited to the slide-in. For example, the first advertisement content C1 can be gradually seen like a fade-in. May be. The visual effect may be inserted while rotating the first advertisement content C1 or changing the size or shape of the first advertisement content.

  Hereinafter, an example of a terminal device or the like that realizes the display control process described above will be described in detail. In the following example, the terminal device acquires a display control program (an example of control information) for controlling the display position of the first advertisement content C1, and performs the above-described display control process according to the control information. In the following, an example in which insertion of the first advertisement content C1 is performed by adding a visual effect to the first advertisement content C1 will be described. However, the first advertisement content C1 is not added to the first advertisement content C1. C1 can also be inserted.

[1.2. Configuration of information provision system]
Next, the configuration of the information providing system 1 according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing system 1 according to the first embodiment. As illustrated in FIG. 2, the information providing system 1 according to the first embodiment includes an advertising device 10, a distribution device 20, and a terminal device 30.

  The advertising device 10, the distribution device 20, and the terminal device 30 (an example of a display control device) are connected via a network N so that they can communicate with each other by wire or wirelessly. The network N is, for example, a WAN (Wide Area Network) such as the Internet. In the example shown in FIG. 2, one advertising device 10, one distribution device 20, and one terminal device 30 are shown, but any or all of these devices may be two or more.

  The advertising device 10 distributes the advertising content to the terminal device 30. For example, when there is a request from the terminal device 30, the advertising device 10 distributes advertising content according to the attribute of the user of the terminal device 30 to the terminal device 30.

  The distribution device 20 distributes page (for example, web page) information to the terminal device 30 in response to a request from the terminal device 30. For example, the distribution device 20 includes a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, and a web blog. Deliver the page. Hereinafter, although the delivery apparatus 20 demonstrates as what transmits a web page as an example of a page, a page should just be displayed in the terminal device 30, for example, and is not limited to a web page.

  The web page information distributed by the distribution device 20 includes, for example, a file described in a markup language. The markup language is, for example, HTML (Hyper Text Markup Language) or XML (Extensible Markup Language). In the following description, it is assumed that the file described in the markup language is an HTML file. However, the file described in the markup language may be an XML file or other files.

  The terminal device 30 is a device having a communication function and a browser function, such as a personal computer, a smartphone, and a game machine. The terminal device 30 acquires web page information from the distribution device 20 via the network N based on the operation of the user of the terminal device 30 (hereinafter referred to as a terminal user), and the web corresponding to the web page information. The page image is displayed on the display unit.

  The information on the web page includes the URL of the advertising device 10 as an information acquisition command, and the terminal device 30 accesses the advertising device 10 based on the information acquisition command and acquires advertising content from the advertising device 10. .

  Hereinafter, each configuration example will be described in the order of the advertising device 10, the distribution device 20, and the terminal device 30.

[1.3. Configuration Example of Advertising Device 10]
FIG. 3 is a diagram illustrating a configuration example of the advertising device 10 according to the first embodiment. As illustrated in FIG. 3, the advertising device 10 includes a communication unit 11, a storage unit 12, and a control unit 13.

  The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the distribution device 20 and the terminal device 30.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores advertisement information and various information related to the advertisement content.

  The control unit 13 is realized, for example, by executing various programs stored in a storage device inside the control unit 13 using the RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The The control unit 13 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 13 includes a reception unit 14 and a distribution unit 15, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 13 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 13 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The accepting unit 14 accepts an advertisement acquisition request from the terminal device 30. For example, the reception unit 14 receives an HTTP request as an advertisement acquisition request. When the advertisement acquisition request is received by the reception unit 14, the distribution unit 15 reads the advertisement content corresponding to the advertisement acquisition request from the storage unit 12 and transmits the read advertisement content to the terminal device 30.

  The advertising content is advertising content to be distributed, and is information such as a text advertisement, a still image advertisement, a video advertisement, an animation advertisement, and a banner advertisement. The advertisement content includes not only image materials and program codes for displaying advertisements but also link information for acquiring these image materials and program codes.

  The storage unit 12 can also store terminal user identification information and attribute information (for example, terminal user preferences, sex, age, address, occupation, etc.). For example, when the terminal acquisition identification information is included in the advertisement acquisition request, the reception unit 14 distributes the advertisement content according to the attribute information of the terminal user from the advertisement content stored in the storage unit 12. To be determined as advertising content. The terminal user identification information is, for example, information included in an HTTP cookie (HyperText Transfer Protocol Cookie), but may be a login ID to the distribution device 20.

[1.4. Configuration Example of Distribution Device 20]
FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus 20 according to the first embodiment. As illustrated in FIG. 4, the distribution device 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by a NIC or the like, for example. The communication unit 21 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertising device 10 and the terminal device 30.

  The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 stores web page information. The storage unit 22 stores information on web pages to be provided to the terminal device 30. The information on the web page is, for example, information on an HTML file, a still image or a moving image constituting the web page.

  The web page information includes a display control program for causing the terminal device 30 to execute display control processing. Such a display control program is described in a script language such as JavaScript (registered trademark). The display control program may be an applet such as a Java (registered trademark) applet. The display control program may be described in an HTML file.

  In addition, this display control program can also be memorize | stored in the memory | storage part 12 of the advertising apparatus 10, for example. In this case, the control unit 13 of the advertising device 10 reads out the advertising content and the display control program from the storage unit 12 and distributes the advertising content and the display control program to the terminal device 30 when, for example, an advertising content acquisition request is received from the terminal device 30. You can also.

  The control unit 23 is realized, for example, by executing various programs stored in a storage device inside the control unit 23 using the RAM as a work area by a CPU, MPU, or the like. The control unit 23 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 4, the control unit 23 includes a reception unit 24 and a distribution unit 25, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

  The receiving unit 24 receives a page acquisition request from the terminal device 30. For example, the reception unit 24 receives an HTTP request as a page acquisition request. When the page acquisition request is received by the reception unit 24, the distribution unit 25 distributes information on the web page corresponding to the page acquisition request to the terminal device 30.

[1.5. Configuration example of terminal device 30]
FIG. 5 is a diagram illustrating a configuration example of the terminal device 30 according to the first embodiment. As illustrated in FIG. 5, the terminal device 30 includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35. The communication unit 31 is a communication interface for communicating with the advertising device 10 and the distribution device 20 via the network N, and is, for example, an interface such as a NIC.

  The display unit 32 is, for example, an LCD (Liquid Crystal Display) or an organic EL display. The display unit 32 may be a touch panel display. In this case, the terminal user can perform a scroll operation of the web page displayed on the display unit 32 by operating the screen of the display unit 32 with a finger or the like.

  The input unit 33 includes a keyboard including keys for entering characters, numbers, and spaces, an enter key, an arrow key, and a power button. Further, when the display unit 32 is a touch panel display, a part of the display unit 32 functions as the input unit 33.

  The storage unit 34 is, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 34 stores various programs and setting data. Examples of programs stored in the storage unit 34 include an OS (Operating System), a browser program, and a display control program. The storage unit 34 also stores other information acquired from the advertising device 10 and the distribution device 20.

  The control unit 35 is realized by an integrated circuit such as an ASIC or FPGA, for example. In addition, the control unit 35 realizes or executes information processing functions and operations described later by executing a program stored in the storage unit 34 by using an internal RAM (not shown) as a work area by a CPU, an MPU, or the like, for example. To do.

  The control unit 35 executes a program stored in the storage unit 34, thereby, as shown in FIG. 5, a request unit 41, a reception unit 42, a display processing unit 43, a visible region acquisition unit 44, and a display control unit. 45 functions.

  For example, the control unit 35 functions as the request unit 41, the reception unit 42, and the display processing unit 43 by executing a browser program stored in the storage unit 34. Further, the control unit 35 functions as a visible region acquisition unit 44 and a display control unit 45 by executing a display control program stored in the storage unit 34. The configuration of the control unit 35 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later.

[1.5.1. Request unit 41]
The request unit 41 transmits a page acquisition request to the distribution device 20 in accordance with an operation (hereinafter referred to as a user operation) on the input unit 33 by the terminal user. Further, the request unit 41 transmits an advertisement acquisition request to the advertising device 10 when the advertisement acquisition command is included in the information of the web page received by the reception unit 42.

[1.5.2. Reception part 42]
The receiving unit 42 receives web page information and advertisement content information, and stores the received information in the storage unit 34. For example, the reception unit 42 receives information on the web page including the advertisement display area from the distribution device 20 that has responded to the page acquisition request transmitted by the request unit 41 and stores the information in the storage unit 34.

  In addition, when the web page information (for example, an HTML file) includes an advertisement acquisition command, the reception unit 42 instructs the request unit 41 to transmit an advertisement acquisition request, and the advertisement is received in response to the advertisement acquisition request. Information on advertising content transmitted from the device 10 is received.

[1.5.3. Display processing unit 43]
The display processing unit 43 generates image information to be displayed in the display area of the browser based on the web page information and the advertisement content information stored in the storage unit 34, and the generated image information is displayed on the display unit 32. Output. Thereby, an image of the web page (hereinafter referred to as a page image) is displayed on the display unit 32. When the display area of the display unit 32 does not include the entire display area 71 of the browser, the display processing unit 43 includes, for example, a page image of an area included in the display area of the display unit 32 in the display area 71. It is displayed on the display unit 32.

  FIG. 6 is a diagram illustrating an example of a web page generated based on the web page information and the advertisement content information stored in the storage unit 34. As shown in FIG. 6, a part of the web page 70 is displayed in the display area 71 of the browser as a page image. Here, a description will be given assuming that the area displayed in the browser display area 71 of the web page 70 is the above-described visible area VA.

  In the following, the coordinate system in the display area 71 is described as a display coordinate system, and the coordinates in the display coordinate system are described as G (X, Y). Further, the coordinate system in the web page 70 is described as a web page coordinate system, and the coordinates in the web page coordinate system are described as W (X, Y).

  The web page 70 includes a second content area 80 and an article area 81. The article area 81 includes a plurality of sentence areas 82A to 82C, and sentences of articles such as news are divided and arranged in the sentence areas 82A to 82C. The article is divided, for example, in a predetermined number of sentences or in a predetermined number of paragraphs. In the second content area 80, the second advertisement content C2 is arranged. Note that the article region 81 may include an image or the like.

  For example, the display processing unit 43 calculates the XY coordinates of the upper left origin of the display area 71 in the web page 70 (hereinafter referred to as the upper left origin coordinates). The upper left origin coordinate is W (0, 0) at the time of initial display on the display area 71 of the web page 70, and the display processing unit 43 obtains the origin coordinate according to the subsequent scroll amount.

  The display processing unit 43 calculates the scroll amount according to the operation amount of the terminal user to the input unit 33. The display processing unit 43 can also calculate the scroll speed from the scroll amount per time. The display processing unit 43 also detects the coordinates of the contact position of the terminal user with respect to the display area 71 of the display unit 32. The contact position of the terminal user with respect to the display area 71 of the display unit 32 is, for example, a contact position with the touch panel on the display area 71, and is hereinafter referred to as a contact position with the display area 71.

  The display processing unit 43 calculates the XY coordinates of the lower right origin of the display area 71 in the web page 70 (hereinafter referred to as the lower right origin coordinates) based on the upper left origin coordinates and the size of the display area 71. To do. When the size of the display area 71 is 640 × 480, the lower right origin coordinate is W (640, 480) at the time of initial display on the display area 71 of the web page 70, and the display processing unit 43 The origin coordinates are obtained according to the scroll amount.

  For example, when the size of the display area 71 is 640 × 480, the size of the web page 70 is 640 × 2000, and the scroll amount in the Y direction is 400, the display processing unit 43 sets W (0,400) to the upper left origin. Coordinates are set, and W (640, 880) is set as the lower right origin coordinate.

  The display processing unit 43 acquires information necessary for generating a page image of an area corresponding to the display area 71 in the web page 70 from the storage unit 34. For example, in the state shown in FIG. 6, the display processing unit 43 acquires the text information of the text area 82A, the partial text information of the text area 82B, and the information of the second advertisement content C2 from the storage unit 34, respectively. Then, an image of the text area 82A, the text area 82B, and the second advertisement content C2 is generated.

[1.5.4. Visible region acquisition unit 44]
The visible region acquisition unit 44 acquires information on the origin coordinates (upper left origin coordinates and lower right origin coordinates) calculated by the display processing unit 43 from the display processing unit 43. The visible area acquisition unit 44 notifies the display control unit 45 of the acquired information. The visible region acquisition unit 44 can also acquire information on one of the origin coordinates and the size of the display region 71 and notify the insertion position determination unit 46 of the information.

[1.5.5. Display control unit 45]
The display control unit 45 controls the generation of the page image by the display processing unit 43 based on the information acquired from the storage unit 34 and the visible region acquisition unit 44, adds a visual effect to the first advertisement content, and the first The advertisement content is inserted into an area displayed in the display area 71 of the web page 70, or the first advertisement content is added from the area displayed in the display area 71 of the web page 70 by adding a visual effect to the first advertisement content. Or delete.

  For example, when part or all of the second advertisement content C2 displayed in the display area 71 is outside the display area 71, the display control unit 45 slides the first advertisement content into the display area 71. The slide-in is an example of a visual effect in which the first advertisement content is moved from outside the display area 71 and placed in the first content area 85, for example.

  FIG. 7 is a diagram showing a slide-in state of the first advertisement content C1 by the display control unit 45. As shown in FIG. As shown in FIG. 7, when a part (for example, 3/4 of the whole) of the second advertisement content C2 displayed in the display area 71 is outside the display area 71, the display area 71 has the first The advertisement content C1 is slid in.

  As a result, the first advertisement content C1 can be displayed in the display area 71 so as to visually attract attention, so that the first advertisement content C1 can be effectively displayed. Note that the display controller 45 can also slide the first advertisement content C1 into the display area 71 when the entire second advertisement content C2 is outside the display area 71.

  In the example shown in FIG. 7, for example, the display control unit 45 forms the first content area 85 in the area between the text area 82B and the text area 82C while gradually increasing it according to the scroll speed. The first advertisement content C1 is slid in. Thereby, the formation speed of the first content area 85 can be changed according to the scroll speed, and the first content area 85 can be appropriately formed even when the scroll speed is fast.

  Further, the display control unit 45 changes the slide-in speed of the first advertisement content C1 according to the scroll speed. For example, if the scroll speed is fast, the speed at which the visual effect is applied to the first advertisement content C1, that is, the slide-in speed of the first advertisement content C1 is increased. Thereby, even when the scroll speed is fast, the first advertisement content C1 can be appropriately slid in.

  In the example shown in FIG. 7, the first content area 85 is formed by being inserted at the insertion position P1 (see FIG. 6), but the display control unit 45 scrolls the insertion position of the first content area 85, for example. It can be changed according to the speed. For example, when the scroll speed is equal to or higher than a predetermined value, the display control unit 45 sets the insertion position of the first content region 85 as the insertion position P2. The first content area 85 may not be inserted but may be fixedly formed on the web page 70 in advance.

  Further, in the example illustrated in FIG. 7, when the display control unit 45 slides in the first advertisement content C1, for example, the display control unit 45 increases the first advertisement content C1 toward the first content area 85 according to the scroll speed. The display area 71 is moved. Accordingly, the size of the first advertisement content C1 can be changed according to the scrolling speed, and the first advertisement content C1 can be displayed in the display area 71 so as to be visually noticed. It can be displayed effectively.

  In addition, the display control unit 45 erases the first advertisement content from the display area 71 by applying a visual effect to the first advertisement content under a predetermined condition. For example, the display control unit 45 slides out the first advertisement content C1 from the display area 71 under a predetermined condition. The slide-out is an example of a visual effect in which the first advertisement content is moved from the first content area 85 so as to be outside the display area 71, for example. FIG. 8 is a diagram showing a slide-out state of the first advertisement content C1 by the display control unit 45. As shown in FIG.

  As illustrated in FIG. 8, for example, after the first advertisement content C1 is displayed in the first content area 85, the display control unit 45 is scrolled in the reverse direction to part of the second advertisement content C2 (for example, the entire content). 1/4) falls within the display area 71, for example, the first advertisement content C1 is slid out of the display area 71. Thereby, the first advertisement content C1 can be erased from the display area 71 so as to visually attract attention, and the first advertisement content C1 can be effectively erased.

  In the example illustrated in FIG. 8, for example, the display control unit 45 slides out the first advertisement content C <b> 1 while gradually decreasing the first content area 85 according to the scroll speed and erasing it. Accordingly, the disappearance speed of the first content area 85 can be changed according to the scroll speed, and the first content area 85 can be appropriately disappeared even when the scroll speed is fast.

  In addition, the display control unit 45 changes the slide-out speed of the first advertisement content C1 according to the scroll speed. For example, if the scroll speed is fast, the speed at which the visual effect is applied to the first advertisement content C1, that is, the slide-out speed of the first advertisement content C1 is increased. Thereby, even when the scroll speed is fast, the first advertisement content C1 can be appropriately slid out.

  In the example illustrated in FIG. 8, when the display control unit 45 slides out the first advertisement content C1, for example, the display control unit 45 displays the first advertisement content C1 while reducing the first advertisement content C1 toward the outside of the display area 71 according to the scroll speed. Move outside the area 71. Accordingly, the first advertisement content C1 can be displayed in the display area 71 so as to be visually noticed, and therefore the first advertisement content C1 can be effectively erased.

  For example, when the first advertisement content C1 is slid in, the display control unit 45 calculates the size and position of the area to be inserted from the advertisement insertion position and the size information of the first advertisement content C1, and the web page 70 is calculated. The first content area 85 is inserted into

  For example, the upper left origin coordinate of the advertisement insertion position is W (100, 500), the size of the first advertisement content C1 is 80 × 30, and the size of the web page 70 is 640 × 2000. In this case, the display control unit 45 forms the first content area 85 in the range of W (100 to 180, 500 to 530). Further, the display control unit 45 moves the region that is W (0 to 640, 500 to 2000) to W (0 to 640, 530 to 2030).

  In the example shown in FIGS. 7 and 8, when the first advertisement content C1 is inserted or deleted, the first content area 85 is inserted or deleted. 70 may be formed.

  Further, in the example illustrated in FIG. 7, the example in which the first advertisement content C1 moves from the outside of the display area 71 to the first content area 85 has been illustrated. However, the display control unit 45 forms the first content area 85 while The first advertisement content C1 can be displayed in the first content area 85 in accordance with the size of the first content area 85.

  FIG. 9 is a diagram illustrating another example of the visual effect applied to the first advertisement content C1. As shown in FIG. 9, when a part of the second advertisement content C2 displayed in the display area 71 is outside the display area 71, the first content area 85 is formed in the display area 71. The first advertisement content C1 is formed in the first content area 85. Such visual effects are performed by changing the shape and size of the first advertisement content C1, as shown in FIG.

  Note that, similarly to the case illustrated in FIG. 7, the display control unit 45 can perform the formation speed of the first advertisement content C1 and the formation of the first content area 85 according to the scroll speed, for example. Similarly to the case shown in FIG. 8, after the first advertisement content C1 is displayed in the first content area 85, the display control unit 45 is scrolled in the reverse direction and part of the second advertisement content C2 (for example, When 1/4 of the whole is within the display area 71, the first advertisement content C1 can be erased while changing the shape and size of the first advertisement content C1. In this case as well, the display control unit 45 can change the erasing speed of the first advertisement content C1 and the disappearance speed of the first content area 85 according to the scroll speed, for example.

  Note that the display control unit 45 can also display the first advertisement content C1 so that it gradually appears in the first content region 85 after the first content region 85 is formed. For example, the display control unit 45 can fade in the first advertisement content C1 to the first content area 85 after the first content area 85 is formed. The display control unit 45 can also fade out the first advertisement content C1 as a visual effect when erasing the first advertisement content C1.

  Further, in the example illustrated in FIG. 7, the example in which the first advertisement content C1 moves from the one direction (right side) outside the display area 71 to the first content area 85 has been described. It is also possible to divide the advertising content C1 into two parts, a right part and a left part, and move them to the first content area 85 from different directions.

  For example, the display control unit 45 moves the first advertising content in the left part from the left outside the display area 71 and moves the first advertising content in the right part from the right outside the display area 71 to the first content area 85, In the first content area 85, the first advertisement content in the left part and the first advertisement content in the right part are merged. Note that the display control unit 45 can also move the first advertisement content from the up-down direction or the diagonal direction, instead of moving from the left-right direction.

  Further, the display control unit 45 acquires the coordinate information of the contact position of the terminal user with respect to the display area 71 of the display unit 32 from the display processing unit 43, and the moving direction of the first advertisement content C1 based on the coordinate information of the contact position. Can also be determined.

  FIG. 10 is a diagram showing still another example of the visual effect applied to the first advertisement content C1 by the display control unit 45. As shown in FIG. As shown in FIG. 10, when a part or all of the second advertisement content C2 displayed in the display area 71 is outside the display area 71 due to the scroll operation to the display area 71 by the terminal user, the terminal The first advertisement content C1 is moved to the first content area 85 from the position (right side) opposite to the contact position (right side) of the user's finger 90 with the display area 71. Thereby, the discomfort given to the terminal user at the time of slide-in can be suppressed.

  On the other hand, when a part of the second advertisement content C2 displayed in the display area 71 is outside the display area 71 due to the scroll operation to the display area 71 of the terminal user, the contact position to the display area 71 of the terminal user The first advertising content C1 can be moved to the first content area 85 from (for example, the right side). Thereby, the gaze degree with respect to the 1st advertisement content C1 can be improved by improving the impact which the 1st advertisement content C1 gives.

  Moreover, the display control part 45 can slide out the 1st advertisement content C1 to the display area 71 of a terminal user according to a contact position. For example, after the first advertising content C1 is displayed in the first content area 85, the display control unit 45 is scrolled in the reverse direction to display a part of the second advertising content C2 (for example, 1/4 of the entire content). When the area is within the area 71, the first advertisement content C1 can be slid out toward the contact position (for example, the right side) to the display area 71 of the terminal user, and the first advertisement content C1 in the reverse direction. You can also slide out.

  In the above example, the area displayed in the browser display area 71 of the web page 70 has been described as the visible area VA. However, for example, a part of the browser display area 71 deviates from the display area of the display unit 32. The visible area VA is an area (hereinafter referred to as an overlapping display area) displayed in the area where the display area of the display unit 32 and the display area 71 of the browser overlap in the web page 70. Also good.

  In this case, the display processing unit 43 calculates the coordinates of the overlapping display region and notifies the visible region acquiring unit 44 of information on the coordinates of the overlapping display region. The visible region acquisition unit 44 acquires information on the coordinates of the overlapping display region. The display control unit 45 sets the overlapping display area as the visible area VA. The display control unit 45 adds a visual effect to the first advertisement content based on the overlapping display area, similarly to the case where the visible area VA is an area displayed in the entire browser display area 71 of the web page 70. However, the first advertisement content can be inserted into the overlap display area, or the first advertisement content can be deleted from the overlap display area while adding a visual effect to the first advertisement content.

[1.6. Processing flow of terminal device 30]
Next, an information processing procedure by the terminal device 30 according to the first embodiment will be described. FIG. 11 is a diagram for explaining the flow of information processing by the terminal device 30. The information processing shown in FIG. 11 is repeatedly executed by the control unit 35.

  As illustrated in FIG. 11, the control unit 35 acquires information (for example, an HTML file) of the web page 70 from the distribution device 20 (step S11), and when the advertisement request command is included in the information of the web page 70, the advertising device The advertisement content corresponding to the advertisement request command is acquired from 10 (step S12). The control unit 35 displays a page image in the display area 71 based on the information on the web page 70 and the information on the advertisement content (step S13).

  Thereafter, the control unit 35 determines whether or not a part or all of the second advertisement content C2 is outside the visible area VA (step S14). When it is the timing when a part or all of the second advertisement content C2 is outside the visible area VA (step S14; Yes), the control unit 35 adds a visual effect to the first advertisement content C1 to the visible area VA. Insert (step S15).

  When the process in step S15 is completed, or when it is not the timing at which a part or all of the second advertisement content C2 is outside the visible area VA (step S14; No), the control unit 35 selects the second advertisement content C2. It is determined whether or not it is the timing when a part of the visible area VA is reached (step S16). When it is the timing when a part of the second advertisement content C2 is in the visible area VA (step S16; Yes), the control unit 35 adds a visual effect to the first advertisement content C1 and erases it from the visible area VA. (Step S17).

  When it is determined that the process in step S15 is completed or when it is not the timing when a part of the second advertisement content C2 is in the visible area VA (step S17; No), the control unit 35 performs a display end operation by a user operation. It is determined whether or not has been performed (step S18). When there is a display end operation by a user operation (step S18; Yes), the control unit 35 ends the process, and when there is no display end operation by a user operation (step S18; No), the process proceeds to step S14. .

[2. Second Embodiment]
Next, an information providing system according to the second embodiment will be described. The information providing system according to the second embodiment is the first in that the acquisition of the first advertisement content C1 from the distribution device 20 is performed when a part or all of the second advertisement content C2 is outside the visible region. Different from the information providing system 1 according to the embodiment. Since the second embodiment has the same configuration as the information providing system 1 according to the first embodiment except that the display control program is partially different from the first embodiment, a terminal is described below. The configuration of the device will be described, and the same elements as those of the terminal device 30 according to the first embodiment will be denoted by the same reference numerals, and description thereof will be omitted as appropriate.

  FIG. 12 is a diagram illustrating a configuration of a terminal device of the information providing system according to the second embodiment. As illustrated in FIG. 12, the terminal device 30A according to the second embodiment includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35A.

  The control unit 35A functions as the request unit 41, the reception unit 42, and the display processing unit 43 by executing the browser program stored in the storage unit 34. In addition, the control unit 35A functions as the visible region acquisition unit 44, the display control unit 45A, and the advertisement acquisition unit 46A by executing the display control program stored in the storage unit 34. Note that the configuration of the control unit 35A is not limited to this configuration, and may be another configuration as long as it performs information processing described later.

  The advertisement acquisition unit 46A acquires the first advertisement content C1 when part or all of the second advertisement content C2 is outside the visible area VA, or immediately before that. For example, the advertisement acquisition unit 46A transmits an advertisement acquisition request to the distribution device 20 when a part of the second advertisement content C2 (for example, 1/4 of the entire content) is outside the visible area VA, and the distribution device 20 The first advertisement content C1 transmitted from is acquired.

  The display control unit 45A displays the first advertisement content C1 acquired by the advertisement acquisition unit 46A in the visible region when a part of the second advertisement content C2 (for example, 3/4 of the whole) is outside the visible region VA. Display on VA. Other processes are performed in the same manner as the display control unit 45 by the display control unit 45A.

  As described above, the terminal device 30A according to the second embodiment acquires the first advertisement content C1 when part or all of the second advertisement content C2 is outside the visible area VA. Therefore, in the web page 70 shown in FIG. 7, when the terminal user does not scroll, for example, the first advertisement content C1 is not acquired. Therefore, the processing load on the terminal device 30A can be reduced. The advertisement acquisition unit 46A can also acquire the first advertisement content C1 of a type corresponding to the scroll speed.

[3. Other Embodiments]
In the embodiment described above, the scroll direction is the vertical direction (Y direction), but the scroll direction may be the horizontal direction (X direction).

  In the above description, the terminal device 30 performs the above-described processing using the browser program and the display control program transmitted from the distribution device 20, but the terminal device 30 stores the display control program in advance in the storage unit. 34 may be stored. Moreover, a display control program may be included in the browser program, and as long as the above-described processing can be executed in the terminal devices 30 and 30A as a result.

  Further, when the first advertisement content C1 is a moving image content, the control units 35 and 35A, as a playback control unit, reproduce the first advertisement content C1 while adding a visual effect (for example, slide-in, slide-out, etc.). It can be carried out. Moreover, the control parts 35 and 35A can also adjust the reproduction speed of the 1st advertisement content C1 according to a scroll speed as a reproduction | regeneration control part. For example, when the scroll speed is equal to or higher than a predetermined value, the control units 35 and 35A can increase the reproduction speed of the first advertisement content C1 or reproduce the first advertisement content C1 while thinning the reproduction position.

  Further, the display control unit 45A can change the size of the first content area 85 according to the scroll speed. For example, the control units 35 and 35A increase the first content area 85 when the scroll speed is high, and decrease the first content area 85 when the scroll speed is low. The display control unit 45 </ b> A can also change the position of the first content area 85 according to the contact position on the display area 71 of the terminal user.

  When the first advertisement content C1 is a moving image content, the control units 35 and 35A can change the reproduction start position of the first advertisement content C1 according to the scroll speed.

[4. Hardware configuration]
Note that the advertising device 10, the distribution device 20, and the terminal device 30 in the above-described embodiment are realized, for example, when the computer 100 configured as shown in FIG. 13 executes a program. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that executes a program. The computer 100 includes a CPU 101, a RAM 102, a ROM (Read Only Memory) 103, an HDD (Hard Disk Drive) 104, a communication interface (I / F) 105, an input / output interface (I / F) 106, and a media interface (I / F). 107).

  The CPU 101 operates based on a program stored in the ROM 103 or the HDD 104 and controls each unit. The ROM 103 stores a boot program executed by the CPU 101 when the computer 100 is started up, a program depending on the hardware of the computer 100, and the like.

  The HDD 104 stores data used by programs executed by the CPU 101. For example, when the computer 100 functions as the advertising device 10 according to the above-described embodiment, the HDD 104 stores, for example, the same data as the storage unit 12. Further, when the computer 100 functions as the distribution device 20 according to the above-described embodiment, the HDD 104 stores, for example, the same data as the storage unit 22. Further, when the computer 100 functions as the terminal devices 30 and 30A according to the above-described embodiments, the HDD 104 stores data similar to the storage unit 34, for example. The communication interface 105 receives data from other devices via the network N and sends the data to the CPU 101, and transmits the data generated by the CPU 101 to other devices via the network N.

  The CPU 101 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 106. The CPU 101 acquires data from the input device via the input / output interface 106. Further, the CPU 101 outputs the generated data to the output device via the input / output interface 106.

  The media interface 107 reads a program or data stored in the recording medium 108 and provides it to the CPU 101 via the RAM 102. The CPU 101 loads the program from the recording medium 108 onto the RAM 102 via the media interface 107, and executes the loaded program. The recording medium 108 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 100 functions as the advertising device 10 according to the above-described embodiment, the CPU 101 of the computer 100 implements the functions of the reception unit 14 and the distribution unit 15, for example, by executing a program loaded on the RAM 102. To do.

  Further, when the computer 100 functions as the distribution device 20 according to the above-described embodiment, the CPU 101 of the computer 100 executes the programs loaded on the RAM 102, for example, each function of the reception unit 24 and the distribution unit 25. Is realized.

  When the computer 100 functions as the terminal device 30 or 30A according to the above-described embodiment, the CPU 101 of the computer 100 executes a program loaded on the RAM 102 or a display control program received from the distribution device 20 or the advertising device 10. Thus, for example, the functions of the request unit 41, the reception unit 42, the display processing unit 43, the visible region acquisition unit 44, the display control units 45 and 45A, and the advertisement acquisition unit 46A are realized.

  The CPU 101 of the computer 100 reads the program from the recording medium 108 and executes it, but as another example, the program may be acquired from another device via the network N.

[5. effect]
The distribution device 20 according to the embodiment includes a distribution unit 25. The distribution unit 25 sends a display control program (an example of control information) for controlling the first advertisement content C1 arranged on the web page 70 (an example of a page) displayed on the display unit 32 of the terminal device 30 to the terminal device 30. Deliver to. The display control program causes the terminal device 30 to execute the visible region acquisition procedure and the display control procedure. The visible area acquisition procedure acquires information on an area displayed in the browser display area 71 in the web page 70 as information on the visible area VA. In the display control procedure, when part or all of the second advertisement content C2 displayed in the visible area VA is outside the visible area VA, the first advertisement content is inserted into the visible area VA.

  As a result, the first advertisement content C1 is displayed on the condition that a part or all of the display of the second advertisement content C2 is outside the visible area VA. Therefore, the first advertisement content C1 is effectively displayed. be able to. For example, if 1/2 or more or 2/3 or more of the second advertisement content C2 is outside the visible area VA, it is considered that the terminal user is not gazing at the second advertisement content C2. Therefore, for example, when a part of the second advertisement content C2 is outside the visible area VA, the first advertisement content C1 is displayed. Thereby, the advertisement effect of each of the first advertisement content C1 and the second advertisement content C2 can be appropriately maintained. In addition, for example, even when the first advertisement content C1 and the second advertisement content C2 are not compatible, the first advertisement content C1 can be appropriately displayed.

  Further, the display control procedure includes inserting the first advertisement content into the visible area VA when the part or all of the second advertisement content C2 displayed in the visible area VA is outside the visible area VA. This is done by adding a visual effect to C1.

  As described above, since the insertion of the first advertisement content into the visible area VA is performed by adding a visual effect to the first advertisement content C1, the advertisement effect of the first advertisement content C1 can be enhanced. The visual effect is, for example, slide-in or fade-in.

  The display control program causes the terminal device 30 to execute the advertisement acquisition procedure. The advertisement acquisition procedure acquires the first advertisement content C1 when part or all of the second advertisement content C2 is outside the visible area VA. In the display control procedure, the first advertisement content C1 acquired by the advertisement acquisition procedure is inserted into the visible area VA.

  Thereby, when the 1st advertising content C1 is not displayed as a result, the processing load of terminal device 30A can be reduced.

  In addition, the display control procedure includes a first content area 85 (predetermined if the first advertisement content C1 is displayed when a part or all of the second advertisement content C2 displayed in the visible area VA is outside the visible area VA. The first advertisement content C1 with a visual effect is inserted into the first content area 85 while gradually forming an example of the area in the visible area VA.

  Thereby, for example, since the insertion state of the first advertisement content C1 can be displayed in the visible area VA so as to visually attract attention, the first advertisement content C1 can be effectively displayed.

  The display control procedure changes the speed at which the visual effect is applied to the first advertisement content C1 and the formation speed of the first content area 85 according to the scroll speed of the area displayed in the visible area VA.

  Thereby, for example, even when the scroll speed is high, it is possible to appropriately form the first content region 85 and insert the first advertisement content.

  Further, the display control procedure is such that, after the first advertisement content C1 is displayed in the visible area VA, when a part of the second advertisement content C2 is in the visible area VA, the display control procedure starts from the visible area VA of the first advertisement content C1. Is deleted by adding a visual effect to the first advertisement content C1. The visual effect is, for example, slide out or fade out.

  Accordingly, the first advertisement content C1 can be displayed in the visible area VA so as to visually attract attention, and the first advertisement content C1 can be effectively displayed.

  In addition, the display control procedure gradually erases the first content area 85 in which the first advertisement content C1 is displayed, and erases the first advertisement content C1 from the visible area VA with a visual effect on the first advertisement content C1. To add.

  Thereby, for example, since the first advertisement content C1 can be erased from the visible area VA so as to be visually noted, the first advertisement content C1 can be effectively erased.

  Further, the display control procedure changes the speed at which the visual effect is applied to the first advertisement content C1 and the disappearance speed of the first content area 85 according to the scroll speed of the area displayed in the visible area VA.

  Thereby, for example, even when the scroll speed is fast, it is possible to appropriately erase the first content area 85 and erase the first advertisement content.

  Further, the visual effect includes the movement of the first advertisement content C1 in the visible area VA, the display unit 32 of the terminal device 30 is a touch panel type display unit, and the display control procedure is the display screen of the display unit 32. The insertion direction of the first advertisement content C1 is changed according to the operation position.

  Thereby, for example, the discomfort given to the terminal user at the time of insertion of the first advertisement content C1 can be suppressed, or the degree of gaze on the first advertisement content C1 can be improved.

  The visible area VA is an entire area of the web page 70 that is displayed on the browser, or an overlapping part of the area of the web page 70 that is displayed on the browser and displayed on the display unit 32.

  Thereby, for example, even when the display area 71 is partly out of the display area of the display unit 32, the insertion position of the first content is determined based on the area visually recognized by the terminal user. be able to.

  The terminal devices 30 and 30A (an example of a display control device) include a visible region acquisition unit 44 and display control units 45 and 45A. The visible area acquisition unit 44 acquires information on an area displayed on the browser in the page as information on the visible area VA. When a part or all of the second advertisement content C2 displayed in the visible area VA is outside the visible area VA, the display control units 45 and 45A insert the first advertisement content into the visible area VA.

  As a result, the first advertisement content C1 is displayed on the condition that a part or all of the display of the second advertisement content C2 is outside the visible area VA. Therefore, the first advertisement content C1 is effectively displayed. be able to.

[6. Others]
The advertising device 10 and the distribution device 20 described above may each be realized by a plurality of server computers, and depending on the function, may be realized by calling an external platform or the like with an API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  In addition, the arrows in the figure (for example, FIG. 3, FIG. 4, FIG. 5, etc.) supplementarily indicate the main direction with respect to the flow of data and control, etc. It does not mean that.

  Further effects and modifications can be easily derived by those skilled in the art. Thus, the broader aspects of the present invention are not limited to the specific details and representative embodiments shown and described above. Accordingly, various modifications can be made without departing from the spirit or scope of the general inventive concept as defined by the appended claims and their equivalents.

DESCRIPTION OF SYMBOLS 1 Information provision system 10 Advertising apparatus 20 Distribution apparatus 11, 21, 31 Communication part 12, 22, 34 Storage part 13, 23, 35 Control part 14, 24 Reception part 15, 25 Distribution part 30 Terminal apparatus 32 Display part 33 Input part 41 Request unit 42 Reception unit 43 Display processing unit 44 Visible region acquisition unit 45 Display control unit

Claims (13)

A distribution unit that distributes to the terminal device control information for controlling the first advertisement content arranged in the display content displayed on the display unit of the terminal device;
The control information is
Visible area acquisition procedure for acquiring information of an area displayed by a display control program among the display contents as visible area information;
A display control procedure for starting display of the first advertisement content in the visible area when part or all of the second advertisement content displayed in the visible area is outside the visible area; A distribution device characterized in that the distribution device is executed. The display control procedure includes:
When a part or all of the second advertisement content displayed in the visible area is outside the visible area, the display of the first advertisement content in the visible area adds a visual effect to the first advertisement content. The distribution device according to claim 1, wherein the distribution device starts by inserting the distribution device. The control information is
Causing the terminal device to execute an advertisement acquisition procedure for acquiring the first advertisement content when part or all of the second advertisement content is outside the visible region;
The display control procedure includes:
The distribution device according to claim 2, wherein the first advertisement content acquired by the advertisement acquisition procedure is inserted into the visible region. The display control procedure includes:
When a part or all of the second advertisement content displayed in the visible area is outside the visible area, gradually forming a predetermined area in which the first advertisement content is displayed in the visible area, The distribution apparatus according to claim 2 or 3, wherein the first advertisement content to which a visual effect is added is inserted into the predetermined area. The display control procedure includes:
The distribution device according to claim 4, wherein a speed at which the visual effect is applied to the first advertisement content and a formation speed of the predetermined area are changed according to a scroll speed of the area displayed in the visible area. . The display control procedure includes:
After the first advertisement content is displayed in the visible area, if a part of the second advertisement content falls within the visible area, the first advertisement is deleted from the visible area. The distribution device according to any one of claims 2 to 5, wherein a visual effect is added to the content. The display control procedure includes:
The first advertisement content is erased from the visible area while gradually disappearing a predetermined area in which the first advertisement content is displayed, and the visual effect is added to the first advertisement content. The distribution apparatus according to claim 6. The display control procedure includes:
The distribution device according to claim 7, wherein a speed at which the visual effect is applied to the first advertisement content and a disappearance speed of the predetermined area are changed according to a scroll speed of the area displayed in the visible area. . The visual effect includes movement of the first advertising content in the visible region;
The display unit is a touch panel type display unit,
The display control procedure includes:
The distribution device according to any one of claims 2 to 8, wherein an insertion direction of the first advertisement content is changed according to an operation position on the display screen of the display unit. The visible region information is
The entire display area of the display content displayed by the display control program, or an overlapping portion of the display content displayed by the display control program and displayed on the display unit. Item 10. The distribution device according to any one of Items 1 to 9. A visible area acquiring unit that acquires information of an area displayed by the display control program among display contents as visible area information;
A display control unit that starts displaying the first advertising content in the visible region when a part or all of the second advertising content displayed in the visible region is outside the visible region;
A display control apparatus comprising: A visible area obtaining step of obtaining information of an area displayed by the display control program among display contents as visible area information;
A display control step of starting display of the first advertising content in the visible region when part or all of the second advertising content displayed in the visible region is outside the visible region;
A display control method characterized by causing a computer to execute. Visible area acquisition procedure for acquiring information of an area displayed by the display control program among display contents as visible area information;
A display control procedure for starting display of the first advertising content in the visible region when a part or all of the second advertising content displayed in the visible region is outside the visible region;
A display control program for causing a computer to execute the above.

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