JP2017146430A - Information display program, information display device, information display method and distribution device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve appealing effect of information related to content.SOLUTION: An information display program causes a computer to execute: acquisition processing of acquiring a moving image whose display size is vertically long; and display processing of arranging the moving image obtained by the acquisition processing and displaying it in a vertically long display region where the display size is arranged in vertically long Web content. Consequently, for example, a terminal device 100 can display a moving image in a laterally long display region C11 arranged in a vertically long Web page C10, the moving image comprising pieces of content C13-C16 that are vertically long content and whose display sizes are smaller than a screen.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when a predetermined display area is arranged in a web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is stored in the display area. A technique for arranging and displaying is known. Further, a technique is known in which a predetermined content is arranged in a predetermined display area, and when the timing at which the display area enters the visible area is detected, the display mode of the content is changed.

JP 2011-128204 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the above-described conventional technology, content having the same display size as the display area is merely displayed in the visible area, and the user may not be interested.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application is acquired by the acquisition procedure in the acquisition procedure for acquiring a moving image having a vertical display size in a computer and the horizontal display area arranged in the web content having a vertical display size. And a display procedure for arranging and displaying the moving images.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content including moving images.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating a variation of display processing executed by the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of processing in which content is arranged by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of processing in which the terminal device performs content distribution. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 11 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device]
First, an example of processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. In FIG. 1, an example in which the terminal device 100 displays the web page C10 and the content C12 on the screen, and sequentially displays the content C13 to C16 that are still images to display them as moving images on the screen. Described.

  In the following description, it is a reference position when the web page C10 and the contents C12 to C16 are displayed on the screen, and is arranged at the uppermost position on the screen when the web page C10 and the contents C12 to C16 are displayed. The end to be described is described as the upper end of the web page C10 or the contents C12 to C16. Of the ends generated when the web page C10 and the contents C12 to C16 are displayed on the screen, the end arranged on the lowermost side on the screen is described as the lower end of the web page C10 and the contents C12 to C16.

  In the following description, the direction in which the upper end of the content C10 is displayed on the screen of the terminal device 100 is described as the screen upper direction, and the direction in which the lower end of the content C10 is displayed on the screen is the screen lower direction. Describe. Further, on the screen of the terminal device 100, the direction in which the left end of the content C10 is displayed is described as the screen left direction, and the direction in which the right end of the content C10 is displayed on the screen is described as the screen right direction. To do.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. Further, the terminal device 100 has a screen such as a liquid crystal display.

  Here, the screen of the terminal device 100 is assumed to have a rectangular screen. More specifically, the screen of the terminal device 100 is assumed to have a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. May be. Further, it is assumed that a touch panel is adopted for the terminal device 100. That is, the user of the terminal device 100 performs various operations by touching the screen with a finger or a stylus.

  The web page C10 is a web page in which, for example, news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a web page of a so-called portal site described in.

  For example, the web page C10 is content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents are arranged in independent tiles. This content can be updated. In addition, tiles in which content related to advertisements is arranged are inserted into the web page C10 as needed. In addition, the size of each tile arrange | positioned on the web page C10, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web page C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web page C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C <b> 10 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 included in the terminal device 100 (hereinafter, referred to as “vertically long”). It is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

  Here, the web page C10 is an area for arranging and displaying contents C12 to C16 acquired from a server different from the web page C10, and the display size in the horizontal direction rather than the display size in the vertical direction. Is longer (hereinafter, referred to as a horizontally long) display area C11. That is, the terminal device 100 accepts and displays the distribution of the vertically long web page C10 in which the horizontally long display area C11 is arranged.

  The content C12 is content that is arranged and displayed in the display area C11. For example, the content C12 has the same vertical display size as the vertical display size of the display area C11. Further, the contents C13 to C16 are images that are arranged in the display area C11 and are displayed as moving images by being sequentially switched and displayed, and are realized by, for example, a GIF (Graphics Interchange Format) moving image or the like. . Here, the contents C13 to C16 are contents whose display size is vertically long, and the aspect ratio that is the ratio of the length in the vertical direction to the length in the horizontal direction is the same as or similar to the aspect ratio that the screen of the terminal device 100 has ( Hereinafter, it is described as substantially the same).

  Here, any content can be applied to the content C12 and the content C13 to C16. For example, the contents C12 to C16 are contents related to advertisements (hereinafter referred to as advertisement contents). More specifically, the contents C12 to C16 are contents distributed as contents related to advertisements arranged and displayed in the display area C11, and information regarding a predetermined product, service, or other contents is given to the user. It is content to convey to.

  Here, the content related to the advertisement is not limited to a commercial or non-profit advertisement, but also recruits volunteers, public advertisements, notification to the public, a part of information related to the web page C10, and other arbitrary contents. . That is, the content C12 to C16 is not only content including so-called advertisement-related information, but also interests the user, information included in the content C12 to C16, or content related to the content C12 to C16 (for example, An image, a moving image, a character, a figure, a symbol, a hyperlink, and other arbitrary contents can be applied as long as the information included in the landing page or the like is widely notified. In other words, any content can be applied as the content C12 to C16 as long as the content is intended to make the user more interested than the web page C10.

  Upon receiving the distribution of the web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. And terminal device 100 will display web page C10 and contents C12-C16, if distribution of contents C12-C16 is received from advertising distribution server 20 as contents concerning an advertisement.

[2. Processing executed by terminal device 100]
Here, in the related art, as the advertising content to be displayed in the display area C11, the advertising content having the same display size as the display size of the display area C11 is acquired, and the acquired advertising content is displayed together with the web page C10. However, when such a display is performed, the content is merely displayed in a normal display form, and the appeal effect of information related to the content may not be improved.

[2-1. Display processing)
Therefore, the terminal device 100 executes the following display process. First, the terminal device 100 acquires a moving image having a vertically long display size. And the terminal device 100 arrange | positions and displays the acquired vertically long moving image in the horizontally long display area C11 arrange | positioned in the web page C10 whose display size is vertically long. More specifically, the terminal device 100 acquires contents C13 to C16, which are vertically long images, as moving images, and displays the acquired contents C13 to C16 as moving images arranged in the horizontally long display area C11.

  Hereinafter, a specific example of the display process executed by the terminal device 100 will be described. For example, the terminal device 100 accepts the delivery of the web page C10 from the content delivery server 30 in accordance with a user operation. Here, the web page C10 includes an acquisition instruction for instructing that the advertisement content to be arranged in the display area C11 is acquired from the advertisement distribution server 20. In such a case, the terminal device 100 requests the distribution of the contents C12 to C16 as the contents to be arranged and displayed in the display area C11 from the advertisement distribution server 20, and accepts the distribution of the contents C12 to C16.

  Subsequently, the terminal device 100 arranges the content C12 in the display area C11 arranged on the web page C10. Then, the terminal device 100 displays the web page C10 and accepts a user operation on the web page C10. For example, the terminal device 100 accepts a scroll operation for moving a displayed area of the web page C10, a tap operation for selecting a link or the like included in the web page C10, and the like.

  Here, when the display area C11 is displayed on the screen as a result of the scroll operation on the web page C10, the terminal device 100 displays the content C12 in such a manner that the content C12 is arranged in the display area C11. To do. Then, the terminal device 100 determines whether the predetermined area of the display area C11 is displayed when the entire display area C11 is displayed on the screen or when a predetermined ratio of the display area C11 is displayed on the screen. When displayed, a vertically long moving image is arranged and displayed in the display area C11.

  More specifically, the terminal device 100 superimposes and displays the content C13, which is an image having a display size smaller than the screen and an aspect ratio substantially the same as the screen, on a part of the content C12. The content C13 is sequentially switched to other content C14 to C16. That is, the terminal device 100 arranges a moving image that is a vertically long moving image having an aspect ratio substantially the same as the aspect ratio of the screen in a horizontally long display area of the vertically long web page C10, and the moving image is reproduced. The web page C10 and the contents C12 to C16 are displayed in such a manner as described above.

  That is, the terminal device 100 has a screen in which the size in the first direction is longer than the size in the second direction perpendicular to the first direction. Further, the terminal device 100 accepts delivery of a web page C10 whose display size in the first direction is larger (longer) than the display size in the second direction as the web page C10 to be displayed on such a screen. . Here, the display area C11 in which the display size in the first direction is smaller (shorter) than the display size in the second direction is arranged on the web page C10. And the terminal device 100 acquires content C13-C16 whose display size of a 1st direction is larger (longer) than the display size of a 2nd direction as content arrange | positioned and displayed in such a display area C11. Then, the acquired contents C13 to C16 are displayed as moving images.

  Here, a moving image having a display size smaller than the screen has a smaller data amount than a moving image having the same display size as the screen. For this reason, when the terminal device 100 acquires the contents C13 to C16 at the time of distribution of the web page C10, the terminal device 100 can realize an improvement in response and a reduction in communication amount compared to acquiring a moving image having the same display size as the screen. However, although a moving image having a display size smaller than the screen can indicate to the user that the moving image is a moving image, the moving image may present the user with information to be transmitted to the user. There are cases where it is not possible.

  Therefore, when it is possible to determine that the user is interested in a moving image having a display size smaller than the screen, the terminal device 100 newly acquires a moving image having a display size substantially the same as the screen. Display the moving image. For example, when the contents C13 to C16 displayed in the display area C11 are selected by the user, the terminal device 100 has the same moving image as the moving image displayed by sequentially switching the contents C13 to C16. Then, a moving image M10 having a display size substantially the same as that of the screen is newly acquired.

  Subsequently, the terminal device 100 gradually expands the selected content among the contents C13 to C16. For example, when the user selects the content C13 while the content C13 is displayed on the screen, the terminal device 100 gradually increases the display size of the content C13. Then, when the display size of the content C13 becomes larger than a predetermined size, the terminal device 100 displays the newly acquired moving image M10 on the entire screen. Note that the terminal device 100 may gradually increase the display size of the contents C13 to C16 while sequentially switching the contents C13 to C16.

[2-2. (Display of landing page)
In the above description, when the user selects the contents C13 to C16, the terminal device 100 acquires the moving image M10 whose display size is substantially the same as the screen, and displays the acquired moving image M10. However, the embodiment is not limited to this. For example, the terminal device 100 is a web page related to the selected contents C13 to C16, and is a web page (hereinafter referred to as a landing page) on which information related to an advertising target that is the same as or related to the contents C13 to C16 is arranged. Content C13 to C16 that can be transitioned to may be displayed. In addition to the landing page, the terminal device 100 may display, for example, content C13 to C16 that can be changed to a predetermined image, moving image, sound, or any other content.

  Further, the terminal device 100 may display different contents when the user selects the content C12 and when the user selects the contents C13 to C16. For example, the terminal device 100 displays a predetermined landing page when the user selects the content C12, and sequentially switches the content C13 to C16 when the user selects the content C13 to C16. A moving image M10 having the same content as that of the displayed moving image and having substantially the same display size as the screen may be displayed.

[2-3. About the display mode of moving images)
Further, in the above-described example, the terminal device 100 arranges and displays a moving image on a part of the content C12. However, the embodiment is not limited to this. For example, the terminal device 100 may arrange and display a plurality of vertically long moving images in the display area C11. Further, when each moving image is selected by the user, the terminal device 100 acquires and displays a moving image corresponding to the selected moving image and having a display size substantially the same as the screen. Alternatively, a landing page corresponding to the selected moving image may be displayed. That is, the terminal device 100 may display a plurality of moving images that are capable of transitioning to different contents when selected and that have a display size smaller than the screen in the display area C11. .

[2-4. (Displaying multiple moving images)
In the above-described example, the terminal device 100 displays a vertically long moving image whose display size is smaller than that of the display area C11 in the display area C11. Here, the terminal device 100 may arrange and display a plurality of such moving images in the display area C11. For example, when the entire display area C11 is displayed in the screen, the terminal device 100 arranges the first moving image in the area on the right side of the screen from the center among the contents C12 arranged in the display area C11. The second moving image may be arranged and displayed in an area on the left side of the screen from the center.

  In addition, when the user selects the first moving image, the terminal device 100 acquires a moving image having the same content as the first moving image and a display size substantially the same as the screen. And display. In addition, when the user selects the second moving image, the terminal device 100 acquires a moving image having the same content as the second moving image and having substantially the same display size as the screen. May be displayed. In addition, the terminal device 100 may display different landing pages when the user selects the first moving image and when the user selects the second moving image.

[2-5. About the playback mode of moving images)
Here, the terminal device 100 may reproduce the moving image M10 in an arbitrary manner when the user selects a moving image based on the contents C13 to C16. For example, the terminal device 100 may start playback from the beginning of the moving image M10. Further, for example, the terminal device 100 generates reproduction position information indicating a reproduction position of a moving image when the user selects a moving image based on the contents C13 to C16, and the generated reproduction position information is included in the moving image M10. Playback may be started from a playback position corresponding to the playback position shown.

  More specifically, when the user selects the content C14, the terminal device 100 displays the playback position corresponding to the content C14 or the content C15 displayed next to the content C14 in the moving image M10. Playback may be started from the corresponding playback position. That is, the terminal device 100 plays the video image M10 with the same display size as the screen in the display area C11 with the display size reduced, and plays it when the user selects a video image. The moving image M10 may be reproduced in such a manner that the display size is enlarged to the entire screen while continuing.

  In addition, the terminal device 100 may acquire a range after the reproduction position indicated by the reproduction position information in the moving image M10. For example, when the user selects the content C14, the terminal device 100 advertises distribution of data for reproducing the range after the reproduction position corresponding to the content C14 or the content C15 in the moving image M10. The distribution server 20 may be requested to accept the distribution. By executing such processing, the terminal device 100 can reduce the amount of communication required for reproducing the moving image M10.

[2-6. Others]
In the above description, the terminal device 100 acquires the contents C13 to C16 having the same aspect ratio as the screen, and sequentially switches the acquired contents C13 to C16, so that the aspect ratio is the same as the screen in the display area C11. Approximately the same moving image was displayed. When such a process is executed, the web page is displayed even when the OS (Operating System) or the browser of the terminal device 100 does not support the display mode of displaying the web page C10 while reproducing the moving image. It is possible to realize a display mode in which a moving image having a display size smaller than the screen is arranged while being reproduced in the display area C11 of C10.

  However, the embodiment is not limited to this. For example, the terminal device 100 acquires moving image data such as an mpeg (Moving Picture Experts Group) method as a moving image whose display size is smaller than the screen, and arranges and displays the acquired moving image in the display area C11. May be. Since such moving image data includes a complementary frame, the terminal device 100 can reduce the amount of communication rather than realizing the moving image by sequentially switching the contents C13 to C16. .

[2-7. Example of display processing)
Hereinafter, an example of display processing executed by the terminal device 100 will be described with reference to FIG. First, the terminal device 100 accepts the delivery of the web page C10 that is the vertically long content in which the horizontally long display area C11 is arranged. In such a case, the terminal device 100 transmits a request for distributing the content to be displayed in the display area C11 to the advertisement distribution server 20, receives the distribution of the content C12, and has an image whose display size is smaller than that of the screen. It accepts distribution of images whose ratio is substantially the same as the screen, that is, vertically long images C13 to C16.

  In such a case, the terminal device 100 displays the web page C10 in a state where the content C12 is arranged in the display area C11. For example, in the example shown in the first state, the terminal device 100 displays only the web page C10 because the display area C11 is not included in the screen. Then, as shown in the first state, when the user's finger F10 performs an operation of scrolling the web page C10 in the upward direction on the screen, the terminal device 100 scrolls the web page C10 in the upward direction on the screen. Let

  Further, when the display area C11 is moved within the screen as a result of the scroll operation, the terminal device 100 displays the content C12 in a state where the content C12 is arranged in the display area C11. When the entire display area C11 is displayed on the screen as shown in the second state, the terminal device 100 arranges the content C13 in front of the content C12 as shown in the third state. indicate. More specifically, the terminal device 100 arranges and displays the content C13 that is a vertically long image in the area on the right side of the screen of the content C12. Subsequently, as shown in the fourth state, the terminal device 100 switches the content C13 to the content C14 and displays it. In this way, the terminal device 100 sequentially displays the contents C13 to C16, thereby disposing and displaying the vertically long moving image in the horizontally long display area C11 disposed on the vertically long web page C10. A display mode can be realized.

  Further, when the user's finger F10 taps the contents C13 to C16, the terminal device 100 gradually enlarges the display size of the contents C13 to C16, and the display size of the contents C13 to C16 is substantially the same as the screen. When the image is enlarged to the size, the moving image M10 having the same contents as the contents C13 to C16 is displayed. For example, when the user's finger F10 taps the content C14 as shown in the fourth state, the terminal device 100 starts acquiring the moving image M10 and displays the display size as shown in the fifth state. In a state where is expanded, content C15 displayed next to content C14 is displayed. When the terminal device 100 gradually increases the display size of the contents C13 to C16 while switching the contents C13 to C16, and expands the display size of the contents C13 to C16 to a size substantially the same as the screen size, As shown in the sixth state, the moving image M10 is displayed on the entire screen and reproduced.

  Thus, the terminal device 100 arranges and displays a vertically long moving image in the horizontally long display area C11 disposed in the vertically long web page C10. For this reason, when a moving image having a display size smaller than the screen is arranged and displayed in a part of the display area C11, all of the information indicated by the moving image M10 cannot be transmitted to the user, but the moving image M10 is displayed. Can be suggested to the user. As a result, since the terminal device 100 can provide a motivation for the user to select a moving image displayed in the display area C11, a moving image (contents C13 to C16) displayed in the display area C11, a moving image The appeal effect of information related to the image M10 can be improved.

[2-8. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the display processing described above by downloading an application that causes the terminal device 100 to execute the display processing described above in advance and starting the application at an arbitrary timing. For example, when the application is activated, it accepts delivery of a moving image having the same content as the web page C10 and the contents C13 to C16 or the moving image M10 but smaller than the moving image M10, as shown in FIG. Display processing may be realized.

  In addition, the terminal device 100 accepts distribution of control information that causes a general-purpose program such as a web browser to execute the display process described above, simultaneously with the distribution of the web page C10 and the contents C12 to C16. Then, the terminal device 100 may perform the display process described above according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that realizes the display process described above or an application that realizes the display process described above according to the control information described above. For example, the terminal device 100 downloads an application that realizes the above-described display processing according to a user's operation, and installs the application on the own device. When the application is activated, it acquires the web page C10 and the contents C12 to C16 according to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to implement the display process described above, the application may accept distribution of control information, or may be included in advance in the application program.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web page C10 from the content distribution server 30 in accordance with the operation by the user, and when the web page C10 includes an acquisition command for requesting acquisition of the content C12 to C16, the content C12 to C16 Is acquired from the advertisement distribution server 20. Further, when the terminal device 100 receives distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits an advertisement content such as the content C20 to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits contents C12 to C16 to the advertisement distribution server 20 as advertisement contents.

  Further, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, etc. to the advertisement distribution server 20 as the contents C12 to C16. For example, the advertiser registers the contents C <b> 12 to C <b> 16 and the moving image M <b> 10 via the advertiser terminal 10. Note that the advertiser changes to the contents C12 to C16 and displays a moving image that is the same as the moving image M10 and has a smaller display size than the moving image M10 (that is, arranged in the display area C11). (Moving image) may be registered.

  In addition, the advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the above-described display processing to the terminal device 100 together with the contents C12 to C16 which are advertisement contents. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server or the like that distributes the web page C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the display area C11 is set in the web page C10 distributed by the content distribution server 30, and an instruction is given to acquire from the advertisement distribution server 20 the advertisement content arranged and displayed in the display area C11. Includes get instructions. For example, in the HTML file or the like that forms the web page C10, the URL of the advertisement distribution server 20 and various scripts for acquiring the advertisement contents and arranging and displaying them in the display area C11 are described as acquisition commands. . In this case, the terminal device 100 acquires the contents C12 to C16 as advertisement contents from the advertisement distribution server 20 by accessing a URL described in an HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images that are displayed together with the web page C10, and the like. The display area C11 may be described as a predetermined display area in an HTML file or the like forming the web page C10, and may be distributed as one of tiles, for example. As described above, when the display area C11 is distributed as one of the tiles, an acquisition command for acquiring advertisement content to be displayed in the display area C11 is distributed to the terminal device 100 together with the distribution of the display area C11. It will be.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to the advertisement such as the contents C 12 to C 16 and the moving image M 10. Although FIG. 4 shows an example in which conceptual information such as “C12 to C16” and “M10” is stored in “advertising content”, in practice, individual information that is intended to convey common information to the user URL, where each content is located, or a file path name indicating the storage location thereof, such as images, moving images, audio and images, text data, game data, game format advertisements, and the like are stored.

  In addition to the contents C12 to C16 and the moving image M10, display instructions for instructing execution of the above-described display processing are registered in the advertisement database 24 as advertisement contents. In the display instruction, for example, in which position in the display area C11 the contents C12 to C16 are arranged and displayed, in which timing the contents C13 to C16 are displayed, and in which timing the switching of the contents C13 to C16 is displayed. A setting value indicating whether or not to perform (that is, when to play a moving image) is included. In addition, the display instruction includes what kind of operation is performed to acquire the moving image M10, what kind of operation is performed to start reproduction of the moving image M10, and how the content C13 is displayed. A setting value such as whether to switch the display of C16 to the moving image M10 is included. Note that the display instruction described above is arbitrarily set by the advertiser when the advertiser registers advertising content, for example.

  “Number of impressions” indicates the number of times the advertisement content is displayed. More specifically, the “number of impressions” indicates the number of times the contents C12 to C16 are displayed, the number of times that the contents C13 to C16 are reproduced as a moving image, or the number of times that the moving image M10 is reproduced. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the contents C12 to C16 and the moving image M10 as advertisement contents. Also, in FIG. 4, the number of impressions of the contents C12 to C16 and the moving image M10 is “10000”, the guaranteed number of impressions is “20000”, and the contents C12 to C16 and the moving image M10 are displayed for the guaranteed number of impressions. In this example, the charged amount at the time is “aaa”.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission accepting unit 25 accepts submission and display instructions for the contents C12 to C16 and the moving image M10, which are advertisement contents, from the advertiser terminal 10 together with the designation of the consideration. In such a case, the submission accepting unit 25 registers the contents C12 to C16, the moving image M10, the display instruction, the advertiser ID, and the accepted value of the consideration in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display process of the content which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when receiving the web page C10, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display process which changes advertisement content according to a user's operation.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various types of information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6, and may be other configurations as long as the configuration performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C10 indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the acquisition command is included in the web page C10 received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web page C10 on the input unit 120, the operation control unit 152 outputs the URL of the web page C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user operation such as the scroll operation and the tap operation received via the input unit 120 to the display control unit 153.

  The display control unit 153 displays the received web page and advertisement content on the output unit 130, and executes the display process described above. For example, the display control unit 153 operates as an acquisition unit 154, an arrangement unit 155, and a display unit 156 as illustrated in FIG. 6 by the control unit 150 executing control information distributed together with the advertisement content. Execute display processing. The acquisition unit 154, the arrangement unit 155, and the display unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The acquisition unit 154 acquires a moving image having a vertically long display size. More specifically, the acquisition unit 154 acquires content C12 as content to be arranged and displayed in the display area C11. The acquisition unit 154 is a plurality of images having an aspect ratio substantially the same as the aspect ratio of the screen and a display size smaller than the screen as moving images to be arranged and displayed in the display area C11. Certain contents C13 to C16, that is, contents C13 to C16 displayed as moving images are acquired. In addition, when any of the contents C13 to C16 displayed on the screen is selected, the acquisition unit 154 is a moving image having the same content as the moving image realized by sequentially switching the contents C13 to C16. Thus, a moving image M10 having a display size substantially the same as the screen is acquired.

  The arrangement unit 155 arranges the moving image acquired by the acquisition unit 154 in the display area C11. For example, the arrangement unit 155 arranges the content C12 acquired by the acquisition unit 154 in the display area C11. In addition, when a predetermined area of the display area C11 is displayed on the screen by the scroll operation on the web page C10, the arrangement unit 155 displays the contents C13 to C16 displayed as moving images in the display area C11. Place in the same position.

  The display unit 156 arranges and displays a moving image whose display size is vertically long and smaller than the screen in a horizontally long display region C11 disposed in the web page C10 whose display size is vertically long. . More specifically, the display unit 156 displays a moving image in which the vertical display size is the same as the vertical display size of the display area C11 in the display area C11.

  For example, when the scroll operation is performed, the display unit 156 scrolls the web page C10 according to the content of the scroll operation. Then, as a result of the scroll operation, the display unit 156 displays the web page C10 in such a manner that the content C12 is arranged in the display area C11 when the display area C11 of the web page C10 is displayed on the screen. Is displayed.

  In addition, when a predetermined area of the display area C11 is displayed on the screen, the display unit 156 displays the content C13 so as to overlap a part of the content C12 and sequentially switches and displays the contents C13 to C16. Thus, a vertically long moving image having a display size smaller than the screen (smaller than the display area C11) is displayed in the display area C11 in a reproduced state.

  In addition, when the contents C12 to C16 are selected by the user, the display unit 156 transitions the screen display to predetermined contents. For example, when the user taps an area where the content C12 is displayed, the display unit 156 displays a landing page in which a link is set for the content C12 on the screen. On the other hand, when the user taps the area where the contents C13 to C16 are displayed, the display unit 156 gradually increases the display size while sequentially switching the contents C13 to C16, and the display size is a predetermined size. When the threshold value is exceeded, the moving image M10 acquired by the acquisition unit 154 is displayed on the entire screen.

[7. Variations in display processing)
In the above description, an example of display processing by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of display processing executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the acquisition unit 154, the arrangement unit 155, and the display unit 156, but the embodiment is not limited to this.

[7-1. (Suggestion of moving image)
In the above description, the terminal device 100 arranges the content C12 that is a still image in the display area C11, and when the entire display area C11 is displayed on the screen, the contents C13 to C16 are overlaid on the content C12. In the display area C11, a moving image having an aspect ratio substantially the same as the screen and a display size smaller than the screen is arranged and displayed in the display area C11. However, the embodiment is not limited to this. For example, if the display size of the moving image displayed in the display area C11 is small compared to the screen, the user may not be able to recognize that the content displayed while scrolling the web page C10 is a moving image. .

  Therefore, the terminal device 100 may direct the user's interest to the moving image by performing display indicating the presence of the moving image. For example, the terminal device 100 accepts the delivery of the web page C20 in which the content arranged on the back side is transparent and the display region C21 having a horizontally long display size is arranged. In such a case, the terminal device 100 arranges the contents C13 to C16 in the transmissive area C21 without changing the display size, displays the contents C13 to C16 while sequentially switching, enlarges the contents C13 to C16, and unclears the outline. In this state, the web page C20 may be arranged on the back surface and displayed while sequentially switching. That is, the terminal device 100 arranges and displays a moving image whose display size is smaller than the screen or the transmissive area C21 in the transmissive area C21, and expands the moving image display size to substantially the same size as the screen. A moving image with a blurred outline may be displayed on the back of the web page C20.

  That is, when a moving image is provided to a user as advertising content, if a moving image having a large display size (that is, high resolution) is acquired, the amount of communication may increase and the user's impression may be deteriorated. is there. On the other hand, when a moving image with a small display size (that is, with a low resolution) is acquired, the amount of communication can be reduced, but the user may not notice the moving image. Therefore, the terminal device 100 acquires a moving image having a small display size and displays the moving image in the transmissive area C21. The terminal device 100 increases the display size as it is without changing the resolution of the acquired moving image, and includes the transmissive area C21. It arrange | positions on the back surface of the web page C20.

  Note that when the display size of a moving image with low resolution is enlarged, jaggies are likely to occur in the contour of the imaging target. Therefore, the terminal device 100 increases the display size of the acquired moving image and arranges it on the back surface of the web page C20 with the outline of the imaging target being blurred (in a state where so-called “blurring” processing is applied). And display. As a result, the terminal device 100 displays a moving image with a small display size that suggests the moving image M10 in the transmissive region C21 by only acquiring one moving image whose display size is smaller than the screen, and also transmits the transmissive region C21. It is possible to realize a complicated display mode in which a moving image suggesting the moving image M10 is displayed in another area, and a part of the moving image whose display size is substantially the same as the screen is displayed.

  Hereinafter, variations of display processing executed by the terminal device 100 will be described with reference to FIG. FIG. 7 is a diagram illustrating a variation of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIG. 7, variations of the display process executed by the terminal device 100 are described separately for the first state to the sixth state. First, the terminal device 100 accepts distribution of a web page C20 that is a vertically long content in which a horizontally long transparent area C21 is arranged. In such a case, the terminal device 100 transmits a distribution request for content to be displayed in the transparent area C21 to the advertisement distribution server 20, and is an image whose display size is smaller than that of the screen and whose aspect ratio is substantially the same as that of the screen. That is, distribution of the vertically long images C13 to C16 is accepted.

  In such a case, the terminal device 100 arranges the contents C13 to C16 at the left end of the transparent area C21. In addition, the terminal device 100 arranges the contents C23 to C26 whose display size is enlarged to the same size as the screen without changing the resolution of the contents C13 to C16 on the back of the web page C20. And the terminal device 100 will switch and display each content C13-C16, C23-C26 sequentially.

  For example, FIG. 8 is a diagram illustrating an example of processing in which content is arranged by the terminal device according to the embodiment. For example, the terminal device 100 arranges the content C13, which is a vertically long image, having the vertical display size substantially the same as the transparent area C21 in the transparent area C21 arranged in the web page C20. Further, the terminal device 100 arranges the content C23 whose display size is enlarged to substantially the same as that of the screen (the output unit 130) without changing the resolution of the content C13. As a result, for example, in the terminal device 100, the content C13 is arranged in a part of the transmissive area C21, and further, the content C23 in which the content C13 is enlarged and blurred in an area where the content C13 is not arranged in the transmissive area C21. The contents C13 and C23 can be displayed in such a manner that a part of the contents is seen through.

  Hereinafter, returning to FIG. 7, an example of a variation of display processing executed by the terminal device 100 will be described. For example, as shown in the first state, the terminal device 100 displays the web page C20 and displays the web page C20 and the contents C13 to C16 arranged in the transparent area C21 according to the scroll operation with the user's finger F10. Scroll up. As a result, as shown in the second state, when the transmissive area C21 is displayed in the screen, the terminal device 100 arranges and displays the content C13 at the left end of the transmissive area C21, and on the back of the web page C20. Of the arranged content C23, a range that overlaps the area where the content C13 is not arranged in the transparent area C21 is displayed.

  Further, the terminal device 100 scrolls the web page C20 in the upward direction of the screen when the user further performs an upward scroll operation. Then, as shown in the third state, the terminal device 100 switches the content C13 in the transparent area C21 to the content C14, and switches the content C23 arranged on the back of the web page C20 to the content C24. As a result, the terminal device 100 arranges and displays the content C14 at the left end of the transparent area C21, and the content C14 is not arranged in the transparent area C21 among the contents C24 arranged on the back surface of the web page C20. The range that overlaps the area will be displayed.

  Further, when the user further performs a scroll operation, the terminal device 100 moves the transparent area C21 to the upper end of the screen as shown in the fourth state. Further, the terminal device 100 switches the content C14 in the transparent area C21 to the content C15, and switches the content C24 arranged on the back of the web page C20 to the content C25. As a result, the terminal device 100 arranges and displays the content C15 at the left end of the transparent area C21, and the content C15 is not arranged in the transparent area C21 among the contents C25 arranged on the back surface of the web page C20. The range that overlaps the area will be displayed.

  Further, as shown in the fifth state, the terminal device 100 switches the content C15 in the transparent region C21 to the content C16, and switches the content C25 arranged on the back of the web page C20 to the content C26. As a result, the terminal device 100 arranges and displays the content C16 at the left end of the transparent area C21, and the content C16 is not arranged in the transparent area C21 among the contents C26 arranged on the back surface of the web page C20. The range that overlaps the area will be displayed. In addition, when the user's finger F10 selects the area where the content C16 is displayed or when the user's finger F10 selects the area where the content C26 is displayed, the terminal device 100, as shown in the sixth state, An image M10 is acquired and displayed.

  In this way, the terminal device 100 arranges and displays a moving image whose display size is smaller than that of the screen or the transmissive area C21 in the transmissive area C21, and expands the display size of the moving image to substantially the same size as the screen. The moving image having a blurred outline is arranged and displayed on the back surface of the web page C20. When such a display is performed, the terminal device 100 arranges and displays a moving image having a small display size in the transmissive area C21, and displays a moving image whose display size is enlarged in another area of the transmissive area C21. A part will be displayed. As a result, since the moving content can be arranged and displayed in the transparent area C21, the terminal device 100 can generate the user's interest in the moving image.

  For example, the terminal device 100 may arrange other contents in an area where the contents C13 to C16 are not displayed in the transparent area C21. For example, the terminal apparatus 100 may arrange and display operation buttons for performing playback and pause of moving images displayed by sequentially switching the contents C13 to C16 in the transparent area C21.

  Further, the terminal device 100 may display an object (image or the like) for displaying a predetermined web page or the like superimposed on a partial area of the moving image M10 whose display size is substantially the same as the screen. . For example, when the user selects the contents C13 to C16, the terminal device 100 displays the moving image M10 and overlays an image with a link to a special site on a partial area of the moving image M10. Is displayed. Then, the terminal device 100 displays a special site when the user selects an image. By performing such display, the terminal device 100 can prompt the user to scroll the web page C10 or select a moving image in order to find an object for displaying a predetermined web page.

[7-2. (About content distribution)
In the example described above, the terminal device 100 acquires and displays the moving image M10 when the user selects the contents C12 to C16. However, the embodiment is not limited to this. For example, the terminal device 100 may distribute the landing page and the moving image M10 according to the content selected by the user.

  For example, FIG. 9 is a diagram illustrating an example of processing in which the terminal device performs content distribution. In the example illustrated in FIG. 9, the process of sorting out different contents when the user selects the content C12 and when the user selects the content C13 is described in the first state to the third state. For example, as shown in the first state, the terminal device 100 arranges the content C12 in the display area C11 arranged in the web page C10, and arranges and displays the content C13 in front of the content C12.

  Here, when the area where the content C13 is displayed is selected, it is estimated that the user is interested in the moving image. Therefore, when the area where the content C13 is displayed is selected, the terminal device 100 acquires and displays the moving image M10 as shown in the second state. On the other hand, when a region where the content C13 does not overlap is selected from the content C12, it is estimated that the user is interested in the information indicated by the content C12. Therefore, when the area where the content C12 is displayed is selected, the terminal device 100 displays a predetermined landing page L10 corresponding to the content C12, as shown in the third state. In this way, the terminal device 100 sorts out the landing page L10 and the moving image M10 according to the content selected by the user, so that various types of content are displayed according to the information that the user is interested in. Can be provided.

[7-3. (Moving image layout position)
In addition, the terminal device 100 displays the moving image displayed by sequentially switching the contents C13 to C16 by placing it on the right side of the content C12 arranged in the display area C11. However, the embodiment is not limited to this. For example, the terminal device 100 may arrange and display the moving image on the left side of the content C12. In addition, the terminal device 100 may arrange and display the first moving image on the right side of the content C12 and the second moving image different from the first moving image on the left side of the content C12. When such a display mode is adopted, the terminal device 100 displays different moving images and landing pages when the first moving image is selected and when the second moving image is selected. Also good.

  Moreover, the terminal device 100 may arrange and display a moving image at an arbitrary position in the display area C11 and the transmission area C21. That is, if the terminal device 100 arranges and displays a vertically long moving image in the horizontally long display region C11 or the transparent region C21 among the vertically long web pages C10 and C20, the terminal device 100 disposes the moving image at an arbitrary position. May be displayed.

[7-4. (Playing back moving images)
In the above description, the terminal device 100 displays the vertically long moving image arranged in the display area C11 or the transmissive area C21 in a reproduced state. Here, the terminal device 100 may automatically reproduce the moving image, or may start reproduction when the user selects it. That is, the terminal device 100 may reproduce the moving image in an arbitrary reproduction mode.

  In the above-described example, the terminal device 100 corresponds to a browser or the like that cannot display the moving image and the web page C10 at the same time, so that the moving image and the web page C10 are switched by sequentially switching the contents C13 to C16. displayed. However, the embodiment is not limited to this. For example, when an application capable of simultaneously displaying the web page C10 and a moving image is installed, the terminal device 100 changes to the contents C13 to C16 and distributes a moving image whose display size is smaller than the display area C11. The accepted and accepted moving image may be arranged and displayed in the display area C11.

  For example, the terminal device 100 may display a moving image different from the moving image M10 in the display area C11. For example, the terminal device 100 accepts distribution of a plurality of contents C13 to C16 indicating an area from the beginning to a predetermined reproduction position in a certain moving image, and displays the contents C13 to C16 in the display area C11 while sequentially switching the contents C13 to C16. Thus, an area from the beginning to a predetermined reproduction position in a certain moving image is presented to the user. Then, when the user selects the contents C13 to C16, the terminal device 100 may acquire and reproduce a moving image M10 including a range from a predetermined reproduction position to the end of a certain moving image.

  Further, for example, when the user selects a moving image arranged in the display area C11, the terminal device 100 displays the display size substantially the same as the screen without changing the resolution of the moving image. When the user performs an operation (for example, further tap operation) that requests acquisition of a moving image, the moving image M10 having a higher resolution may be acquired and displayed. .

[7-5. Others]
The terminal device 100 may execute the display process by appropriately combining the above-described arbitrary processes. For example, the terminal device 100 arranges and displays the content C12 in the display area C11 until a predetermined area of the display area C11 is displayed. When a predetermined area of the display area C11 is displayed, the terminal device 100 converts the display area C11 into a transmissive area C21, arranges and displays a moving image in the transmissive area C21, and displays the web You may arrange | position and display the moving image which expanded the display size on the back surface of the page C10.

  Further, such a combination can be arbitrarily set by the advertiser as a display instruction when registering the advertisement content in the advertisement distribution server 20. Then, the advertisement distribution server 20 generates control information that causes the terminal device 100 to execute a combination of processes set by the advertiser, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[8. Processing flow of terminal device 100]
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 10, the content C12 is described as advertising content, and the content C13 to C16 is described as vertically long content.

  In the example illustrated in FIG. 10, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 according to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). Next, when the acquired instruction is included in the distributed web page C10, the terminal device 100 transmits a distribution request for the advertisement content and the vertically long content to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether the advertisement content and the vertically long content are received (step S103). If the terminal device 100 determines that the advertising content and the vertically long content have not been received (step S103: No), the terminal device 100 executes step S103 again.

  Further, when receiving the advertisement content and the vertically long content (step S103: Yes), the terminal device 100 arranges and displays the advertisement content in the horizontally long display area C11 disposed on the web page C10 (step S104). . Then, the terminal device 100 determines whether or not a predetermined area of the display area C11 is displayed (step S105). If the predetermined area is displayed (step S105: Yes), the terminal apparatus 100 displays the vertically long display area C11. The content is arranged and displayed (step S106), and the vertically long content to be displayed is sequentially switched (step S107), whereby a vertically long moving image is displayed in the horizontally long display area C11 arranged in the vertically long web page C10. .

  Subsequently, the terminal device 100 determines whether or not the vertically long content is selected (step S108). When the vertically long content is selected (step S108: Yes), the acquisition of the corresponding moving image M10 is started. At the same time (step S109), reproduction of the acquired moving image M10 is started (step S110). Further, the terminal device 100 determines whether or not to change the web page by a process such as tapping a link by the user (step S111). And the terminal device 100 changes a web page (step S112), and complete | finishes a process, when changing a web page (step S111: Yes).

  On the other hand, when the terminal device 100 does not change the web page (step S111: No), the terminal device 100 executes step S105. Further, the terminal device 100 performs step S111 when a predetermined area of the display area C11 is not displayed (step S105: No), or when a vertically long content is not selected (step S108: No). Run.

[9. (Modification)
In the above, an example of display processing by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 7. However, the embodiment is not limited to this. Hereinafter, variations of display processing executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the acquisition unit 154, the arrangement unit 155, and the display unit 156, but the embodiment is not limited to this.

[9-1. (About the content mode)
The terminal device 100 described above displayed the contents C12 to C16 and C23 to C26, which are advertisement contents. However, the embodiment is not limited to this. For example, the contents C13 to C16 and the contents C23 to C26 may be different moving images. In addition, when the contents C12 to C16 and C23 to C26 are selected, the terminal device 100 may display different moving images, different landing pages, and the like.

  Further, the web page C10 and the contents C12 to C16 and C23 to C26 may be delivered by the same server as the server that delivered the web page C10, or may be delivered from different servers. That is, when the display process described above is executed, any aspect can be adopted as a process for distributing the web page C10, the contents C12 to C16, and C23 to C26.

[9-2. About content)
In the example described above, the example in which the terminal device 100 displays the contents C12 to C16 related to the advertisement has been described. However, the embodiment is not limited to this. That is, the contents C12 to C16 are not limited to the contents related to the advertisement. For example, the terminal device 100 may display arbitrary content including character strings other than advertisements, patterns, images, moving images, and the like. Further, the terminal device 100 may display content C12 to C16 including a game or the like instead of content related to an advertisement, or may display content C12 to C16 including a so-called playable advertisement. Further, the terminal device 100 may display the contents C12 to C16 including sound. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the contents C12 to C16 are not limited to those related to advertisements.

  Further, when displaying the game content instead of the web page C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C12 to C16. Further, the terminal device 100 may perform the above-described display processing when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

  Further, the terminal device 100 may display the contents C12 to C16 together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and other arbitrary content, and execute the above-described display processing. . In addition to the web page C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

[9-3. About control information)
The terminal device 100 described above has performed the above-described display processing using control information distributed by the advertisement distribution server 20 together with the contents C12 to C16. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above from the content distribution server 30 together with the web page C10, and receives a control instruction from the advertisement distribution server 20 together with the contents C12 to C16. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing according to the received control instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display processing and the like, and executing the application.

[9-4. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  Further, in the above-described embodiment, the example in which the contents C12 to C16 are distributed from the advertisement distribution server 20 to the terminal device 100 is shown, but the content distribution server 30 may acquire the contents C12 to C16 from the advertisement distribution server 20. Good. In this case, the request reception unit 26 of the advertisement distribution server 20 receives an acquisition request for the contents C12 to C16 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C12 to C16 to the content distribution server 30. Further, the content distribution server 30 may distribute a web page that does not include an acquisition command to the terminal device 100 together with the contents C12 to C16 acquired from the advertisement distribution server 20 to realize the display process described above.

[9-5. About logs)
Here, the terminal device 100 may take a log indicating whether or not the contents C12 to C16 are displayed or a log of the content selected by the user. More specifically, the terminal device 100 determines whether or not the contents C12 to C16 are displayed, whether or not a moving image is reproduced by switching the contents C13 to C16, and a moving image distributed instead of the contents C13 to C16. A log indicating whether an image, that is, a moving image whose display size is smaller than the screen is reproduced, whether the moving image M10 is acquired or reproduced, and whether a reproduction operation or a stop operation for reproducing the moving image M10 is performed. You may take

  Further, the terminal device 100 may measure the number of times that a moving image is displayed, the number of times it is selected, the time that it is played back, and the like. Whether the terminal device 100 displayed the moving image M10 immediately after the initial display, or which content among the contents C13 to C16 was displayed by the user and reproduced the moving image M10 Etc. You may acquire logs, such as. Further, the terminal device 100 may take a log of whether or not the contents C13 to C16 are selected, whether or not the contents C23 to C26 are selected, how many times the contents C13 to C16 and C23 to C26 are switched, and the like. .

  For example, when the user finishes displaying the web page C10 without performing the up scroll operation from the initial display, the terminal device 100 acquires a log indicating that the contents C13 to C16 and the moving image M10 are not displayed. May be. On the other hand, when the user performs an upward scroll operation from the initial screen and the display area C11 is displayed on the screen, the terminal device 100 takes a log indicating that the content C12 and the content C13 to C16 are displayed. May be.

  In this way, the log acquired by the terminal device 100 includes the number of impressions of the contents C12 to C16, C23 to C26, the update of the CTR, the charging process for the display of the contents C12 to C16, C23 to C26, and the advertisement to the advertiser. This log is useful when reporting effects. For example, when the moving image M10 is reproduced as a result of the display process, it is predicted that the user has shown interest in the contents C12 to C16, C23 to C26, and the like. If the display time of the contents C12 to C16, C23 to C26, etc. is long or displayed many times, the user is interested in the contents C12 to C16, C23 to C26, etc., that is, the interest in the moving image M10. Is expected to have stronger.

  For this reason, a log indicating the number of display times and display times of the contents C12 to C16 and C23 to C26, a log indicating the contents of various operations, and the like for the contents C12 to C16, C23 to C26, etc. It can be an indicator of whether or not you are interested. In addition, the number of times the content C12 to C16, C23 to C26, and the moving image M10 are reproduced by one access, the number of operations, and the like can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the content C12 to C16, C23 to C26, the display count of the moving image M10, the display time, the playback count, the playback time, the playback position, and the like.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, when the terminal device 100 selects the content C12 and when the content C13 is selected, the terminal device 100 acquires the same landing page, and acquires the contents of the acquired log to the server that distributes the landing page. And the content to be arranged on the landing page may be changed.

[9-6. Terminal device operation record)
In addition, the terminal device 100 described above records how much the user has operated the terminal device 100 with respect to the web pages C10 and C20 in which the contents C12 to C16 and C23 to C26 according to the embodiment are arranged. May be transmitted to the advertisement distribution server 20. Specifically, the terminal device 100 selects the contents C12 to C16 and C23 to C26 when the contents C12 to C16 and C23 to C26 are arranged. The recorded position, the number of playback operations and stop operations, etc. are recorded.

  In addition, the terminal device 100 performs a transmission operation (information from the terminal device 100 for information specifying the contents C12 to C16 and C23 to C26, such as the number of scroll operations, the number of reloads, the display processing described above, and the content of the moving image M10). For example, various operations performed on the terminal device 100 by the user, such as writing to an SNS, can be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 displays the number of scroll operations, the number of times display processing has been performed, and the displayed landing page when the contents C12 to C16 and C23 to C26 are distributed together with the control information and when the contents are not distributed. Information, the type of content arranged on the landing page, information comparing advertising effect indicators such as CTR, and the like are acquired.

  Here, the history of operations performed on the web pages C10 and C20 when the contents C12 to C16 and C23 to C26 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web pages C10 and C20 on which the contents C12 to C16 and C23 to C26 accompanied by the control information according to the embodiment are displayed, the moving image M10 corresponding to the contents C12 to C16 and C23 to C26 is operated by the user's operation. When the contents C12 to C16 and C23 to C26 are displayed, the moving image M10 or the web page (landing page) ahead of the moving image M10 is displayed, and the web page C10, The operation history itself, which is how much the user has performed on C20 (that is, how much the user has changed the display mode of the screen) is the user's interest in the contents C12 to C16 and C23 to C26. It can be said that it is an indicator.

  For example, the advertisement distribution server 20 includes the content of the scroll operation, the number of scroll operations, the number of times of detecting the playback operation or the stop operation, the number of times of playback of the moving image M10, the number of times of displaying the contents C12 to C16, C23 to C26, and the web page C10. , When the contents C12 to C16 and C23 to C26 accompanied by the control information according to the embodiment are displayed by comparing the stay time of C20, etc., the information that the contents C12 to C16 and C23 to C26 intend to convey widely, That is, it is possible to provide an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby advertising the web pages C10 and C20 on which the contents C12 to C16 and C23 to C26 according to the embodiment are displayed. It can be set as the report which shows the parameter | index of an effect. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the contents C12 to C16 and C23 to C26 accompanied by the control information according to the embodiment of the terminal device 100.

[9-7. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[9-8. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 11, for example. FIG. 11 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The temporary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[10. effect〕
As described above, the terminal device 100 acquires a moving image having a vertically long display size, and arranges the acquired moving image in a horizontally long display area C11 disposed in the web page C10 having a vertically long display size. To display. In this way, since the terminal device 100 intentionally arranges and displays the vertically long moving image in the horizontally long display area C11, the terminal device 100 generates the user's interest in the moving image displayed in the display area C11, and the moving image The appeal effect of the information related to the image can be improved.

  In addition, the terminal device 100 acquires a moving image having an aspect ratio that is substantially the same as the aspect ratio of the screen as a moving image. Further, the terminal device 100 acquires a moving image having a display size smaller than the screen as a moving image. For this reason, since the terminal device 100 can display a moving image that catches the eye of the user even if the display size is small, it is possible to improve the appeal effect of information related to the moving image.

  Further, the terminal device 100 displays a moving image that can be changed to a predetermined content such as a moving image M10 having a display size substantially the same as the screen, a landing page L10, or the like when selected by the user. For this reason, the terminal device 100 can improve the appeal effect of the information regarding the content relevant to a moving image or a moving image.

  Further, when a predetermined range of the display area C10 is displayed on the screen as a result of the operation of scrolling the web page C10, the terminal device 100 arranges and displays a moving image in the display area C10. For this reason, the terminal device 100 can generate interest in the moving image displayed in the display area C10.

  Further, when a moving image in the display area C10 is selected by the user, the terminal device 100 newly acquires a moving image M10 whose display size is substantially the same as the screen, and displays the acquired moving image M10. To do. For this reason, since the terminal device 100 can present the moving image M10 having a larger display size to a user who is interested in the moving image, the terminal device 100 can prevent deterioration of the user's impression due to an increase in the communication amount. , It is possible to improve the appeal effect of information about moving images.

  In addition, when a moving image arranged in the display area C11 is selected by the user, the terminal device 100 reproduces based on reproduction position information indicating the reproduction position of the moving image when the user selects the moving image. From the position, the reproduction of the moving image M10 whose display size is substantially the same as the screen is started. Therefore, the terminal device 100 is reproduced as if the display size of the moving image M10 is reduced, and when the user selects, the display size of the moving image M10 is restored to the original size while the reproduction is continued. The moving image M10 can be reproduced in such a complicated manner.

  In addition, when the moving image arranged in the display area C11 is selected by the user, the terminal device 100 displays the moving image M10 whose display size is substantially the same as the screen when the user selects the moving image. A range after the reproduction position based on the reproduction position information indicating the reproduction position is acquired. For this reason, the terminal device 100 can reduce the communication amount accompanying reproduction | regeneration of the moving image M10.

  Further, when the moving image in the display area C10 is selected by the user, the terminal device 100 gradually increases the display size of the selected moving image, and the display size of the moving image is substantially the same as the screen. When the size is reached, the newly acquired moving image M10 is displayed. Therefore, the terminal device 100 can present the moving image M10 in such a manner that the display size of the moving image is gradually enlarged and displayed as a moving image M10 having a higher resolution. As a result of generating the user's interest in the information, the appeal effect of the information can be improved.

  In addition, the terminal device 100 arranges the acquired moving image in a translucent area C21 that is a horizontally long area arranged on the web page C20 and transmits content arranged on the back surface. And the terminal device 100 arrange | positions and displays the moving image which enlarged the display size of the acquired moving image and made the outline unclear on the back surface of the web page C20. For this reason, since the terminal device 100 can present the presence of a moving image to the user even when a moving image with a small display size is acquired, the effect of appealing information related to the moving image can be improved. it can.

  Further, the terminal device 100 acquires content C13 to C16, which are a plurality of images whose display sizes are smaller than the screen, as moving images, and arranges the contents C13 to C16 acquired as moving images in the display area C11. The displayed contents C13 to C16 are sequentially switched. For this reason, the terminal device 100 arranges a moving image having a small display size in the display area C11 of the web page C10 even when the browser cannot simultaneously display the moving image and the web page C10. Can be displayed.

  In addition, the terminal device 100 displays the acquired moving image in a reproduced state. For this reason, the terminal device 100 can improve the appeal effect of the information regarding a moving image as a result of generating the user's interest with respect to the moving image.

  In addition, the terminal device 100 has a content C12 that can be changed to predetermined first content (for example, the landing page L10) when selected by the user, and a predetermined second content when selected by the user. A display area C11 in which a moving image capable of transitioning to (for example, moving image M10) is arranged is displayed. For this reason, the terminal device 100 can present information corresponding to the content estimated to be more interested by the user.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Display unit 155 Erasing unit

Claims (16)

On the computer,
An acquisition procedure for acquiring a moving image with a vertical display size;
An information display program for executing a display procedure for arranging and displaying a moving image obtained by the obtaining procedure in a horizontally long display area arranged in a web content having a vertically long display size. The information display program according to claim 1, wherein the acquisition procedure acquires a moving image having an aspect ratio substantially the same as an aspect ratio of a screen as the moving image. The information display program according to claim 1, wherein the acquisition procedure acquires a moving image having a display size smaller than a screen as the moving image. The information according to any one of claims 1 to 3, wherein the display procedure displays, as the moving image, a moving image that can transition to a predetermined content when selected by a user. Display program. In the display procedure, when a predetermined range of the display area is displayed on the screen as a result of the operation of scrolling the web content, the moving image is arranged and displayed in the display area. The information display program according to claim 1, wherein the information display program is one of claims 1 to 4. In the acquisition procedure, when the moving image is selected by a user, a new moving image having a display size substantially the same as that of the screen is newly acquired. In the display procedure, the moving image arranged in the display area is acquired. 6. The moving image according to claim 1, wherein when selected by the user, a moving image whose display size newly acquired by the acquiring procedure is substantially the same as the screen is displayed. Information display program. In the display procedure, when a moving image arranged in the display area is selected by a user, reproduction based on reproduction position information indicating a reproduction position of the moving image when the user selects the moving image. The information display program according to claim 6, wherein reproduction of a moving image whose display size newly acquired by the acquisition procedure is substantially the same as that of a screen is started from a position. In the acquisition procedure, when a moving image arranged in the display area is selected by a user, the moving image having the same display size as the screen is selected when the user selects the moving image. The information display program according to claim 6 or 7, wherein a range after the reproduction position based on the reproduction position information indicating the reproduction position of the moving image is acquired. In the display procedure, when the moving image is selected by a user, the display size of the selected moving image is gradually enlarged, and the display size of the moving image becomes substantially the same as the screen. In the case, the information display program according to any one of claims 6 to 8, wherein a moving image newly acquired by the acquisition procedure is displayed. The display procedure arranges the moving image acquired by the acquisition procedure in the display area that transmits the content arranged on the back as the display area, and enlarges the display size on the back of the web content. The information display program according to any one of claims 1 to 9, wherein the moving image with an unclear outline is arranged and displayed. The acquisition procedure acquires a plurality of images having a display size smaller than the screen as the moving image,
The display procedure includes arranging and displaying the image acquired as the moving image by the acquisition procedure in the display area, and sequentially switching the displayed image. The information display program according to any one of the above. The information display program according to any one of claims 1 to 11, wherein the display procedure displays the moving image acquired by the acquisition procedure in a reproduced state. In the display procedure, content that can be changed to predetermined first content when selected by the user and a moving image that can be changed to predetermined second content when selected by the user are arranged. The information display program according to any one of claims 1 to 12, wherein the displayed display area is displayed. An acquisition unit for acquiring a moving image having a vertically long display size;
An information display device comprising: a display unit that arranges and displays a moving image acquired by the acquisition unit in a horizontally long display region arranged in a web content having a display size that is vertically long. An information display method executed by the information display device,
An acquisition step of acquiring a moving image having a vertically long display size;
A display step of arranging and displaying the moving image acquired by the acquisition step in a horizontally long display area arranged in a vertically long web content. When receiving a moving image distribution request from a terminal device that displays web content, a distribution unit that distributes control information together with a moving image whose display size is vertically longer than the screen of the terminal device,
The control information is
An acquisition procedure for acquiring the moving image;
And a display procedure for arranging and displaying the moving image acquired by the acquisition procedure in a horizontally long display area arranged in a vertically long web content.