JP7336341B2 - program, control method, terminal - Google Patents

Description

The present disclosure relates to control methods, programs, and terminals.

Recently, there are increasing opportunities for users to view various contents such as web pages and advertisements displayed on terminals such as smartphones, mobile phones (feature phones), and computers. For example, Patent Literature 1 discloses a technique for posting video advertisements on home pages.

Japanese Patent Application Laid-Open No. 2004-240492

According to a first aspect of the present invention, a method for controlling a terminal comprises: receiving first moving image data via a communication unit of the terminal; displaying a first partial moving image at least in a display area of a terminal, superimposing at least a part of the first partial moving image, and displaying content having a transparent area at least partially in the display area; Controlling at least a part of the transparent area of the content to move on the display area by a control unit of the terminal based on a first input to the display area; and performing control of playback by a controller.
According to a second aspect of the present invention, a program executed by a terminal receives first moving image data via a communication unit of the terminal, is displayed in at least a display area of the terminal, superimposed on at least a part of the first partial video, and displaying content having a transparent area at least in part in the display area; Controlling at least a part of the transparent area of the content to move on the display area by a control unit of the terminal based on a first input to the display area by the user; Execution of image reproduction control by a control unit is executed in the terminal.
According to a third aspect of the present invention, a terminal that controls moving images includes a communication unit that receives first moving image data; a display unit that displays at least a moving image, superimposes on at least a part of the first partial moving image, and displays content having a transparent area at least in part; a control unit that controls at least part of the transparent area of the content to move on the display area based on the control unit, and the control unit performs control of reproduction of the first partial video image based on the transparent area. do.

1 is a diagram illustrating an example of a configuration of a communication system according to one aspect of an embodiment; FIG. FIG. 5 is a diagram showing an example of functions realized by a control unit of the server according to the first embodiment; FIG. 4 is a diagram showing an example of information stored in a storage unit of the server according to the first embodiment; FIG. 4 is a diagram showing an example of functions realized by a control unit of the terminal according to the first embodiment; FIG. 4 is a diagram showing an example of information stored in a storage unit of the terminal according to the first embodiment; FIG. FIG. 4 is a diagram showing an example of content information displayed on the display unit of the terminal according to the first embodiment; 4 is a flowchart showing an example of the flow of processing executed by each device according to the first embodiment; The figure which shows an example of the display screen of the terminal which concerns on 2nd Example. The figure which shows an example of the display screen of the terminal which concerns on 2nd Example. 9 is a flowchart showing an example of the flow of processing executed by each device according to the second embodiment; The figure which shows an example of the display screen of the terminal which concerns on 3rd Example. FIG. 11 is a flow chart showing an example of the flow of processing executed by each device according to the third embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on a 3rd modification. The figure which shows an example of the display screen of the terminal which concerns on a 3rd modification. The figure which shows an example of the information memorize|stored in the memory|storage part of the server based on 4th Example. The figure which shows an example of the content information displayed on the display part of the terminal which concerns on 4th Example. The figure which shows an example of the display screen of the terminal which concerns on 4th Example. The figure which shows an example of the display screen of the terminal which concerns on 4th Example. FIG. 11 is a flowchart showing an example of the flow of processing executed by each device according to the fourth embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on 5th Example. 14 is a flow chart showing an example of the flow of processing executed by each device according to the fifth embodiment; The figure which shows an example of the main content database which concerns on 6th Example. The figure which shows an example of the general advertisement database which concerns on 6th Example. The figure which shows an example of the partial advertisement database which concerns on 6th Example. FIG. 12 is a diagram showing an example of the relationship between the partial advertisement image and the billing amount according to the sixth embodiment; The figure which shows an example of the display screen of the terminal which concerns on a 6th modification. The figure which shows an example of the display screen of the terminal which concerns on a 6th modification. The figure which shows an example of the display screen of the terminal which concerns on a 6th modification. FIG. 14 is a diagram showing an example of the relationship between the partial advertisement image and the billing amount according to the sixth modification; The figure which shows an example of the information arrange|positioned at the layer based on a 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 7th Example. FIG. 11 is a flow chart showing an example of the flow of processing executed by each device according to the seventh embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on a 7th modification. The figure which shows an example of the information arrange|positioned at the layer based on a 7th modification. The figure which shows an example of the display screen of the terminal which concerns on a 7th modification. The figure which shows an example of the information arrange|positioned at the layer based on a 7th modification. The figure which shows an example of the display screen of the terminal which concerns on a 7th modification. The figure which shows an example of the display screen of the terminal which concerns on a 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 8th Example. FIG. 12 is a flow chart showing an example of the flow of processing executed by each device according to the eighth embodiment; FIG. The figure which shows an example of the main content database which concerns on 9th Example. FIG. 21 is a diagram showing an example of a main content management database according to a ninth modification; FIG. FIG. 22 is a diagram showing an example of the relationship between main content classification and advertisement content classification according to the ninth modification; The figure which shows an example of the advertisement content management database which concerns on a 9th modification. FIG. 22 is a diagram showing an example of the relationship between the number of partial advertisements, the display position, and the billing amount according to the ninth modification; FIG. 14 is a flowchart showing an example of the flow of processing executed by each device according to the ninth modification; FIG. FIG. 13 is a flowchart showing an example of the flow of processing executed by a server according to the ninth modification; FIG. FIG. 14 is a flowchart showing an example of the flow of processing executed by each device according to the ninth modification; FIG. FIG. 13 is a flowchart showing an example of the flow of processing executed by a server according to the ninth modification; FIG. FIG. 13 is a flowchart showing an example of the flow of processing executed by a server according to the ninth modification; FIG. FIG. 12 is a flow chart showing an example of the flow of processing executed by each device according to the tenth embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on a tenth modification. The figure which shows an example of the display screen of the terminal which concerns on a tenth modification. The figure which shows an example of the display screen of the terminal which concerns on 11th Example. FIG. 21 is a flow chart showing an example of the flow of processing executed by the terminal according to the eleventh embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on 12th Example. The figure which shows an example of the display screen of the terminal which concerns on 12th Example. FIG. 21 is a flow chart showing an example of the flow of processing executed by each device according to the twelfth embodiment; FIG. The figure which shows an example of the display screen of the terminal which concerns on a 12th modification. The figure which shows an example of the display screen of the terminal which concerns on a 12th modification. FIG. 22 is a diagram showing an example of information arranged in layers according to the twelfth modification; The figure which shows an example of the display screen of the terminal which concerns on a 12th modification. The figure which shows an example of the display screen of the terminal which concerns on a 12th modification. The figure which shows an example of the display screen of the terminal which concerns on a 12th modification. FIG. 21 is a flowchart showing an example of the flow of processing executed by each device according to the twelfth modification; FIG. The figure which shows an example of the display screen of the terminal which concerns on 13th Example. FIG. 22 is a diagram showing an example of a main content database according to the fourteenth embodiment; FIG. FIG. 17 is a diagram showing an example of a table for setting playback start conditions for a partial moving image according to the fourteenth modification; FIG. 21 is a diagram showing an example of a table for setting the vertical width of a transmissive area according to the fourteenth modification; FIG. FIG. 22 is a diagram showing an example of content information displayed on the display unit of the terminal according to the fifteenth embodiment; The figure which shows an example of the display screen of the terminal which concerns on 15th Example. The figure which shows an example of the display screen of the terminal which concerns on 15th Example. FIG. 21 is a flow chart showing an example of the flow of processing executed by each device according to the fifteenth embodiment; FIG. FIG. 21 is a flow chart showing an example of the flow of processing executed by each device according to the fifteenth embodiment; FIG. FIG. 22 is a diagram showing an example of a main content database according to the 16th embodiment; FIG. The figure which shows an example of the partial advertisement database which concerns on 16th Example.

<Compliance with legal matters>
Note that the disclosure provided herein is subject to compliance with the legal requirements of the implementing country required for the practice of this disclosure, such as confidentiality of communications.

An embodiment for implementing a terminal control method and the like according to the present disclosure will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing an example configuration of a communication system 1 according to an embodiment of the present disclosure.
In the communication system 1, the server 10 and terminals 20 (terminal 20A, terminal 20B, terminal 20C, .

The server 10 (not limited to, but an example of an electronic device, server, information processing device, or information management device) has a function of distributing various content data (not limited to, but examples of main content data and advertisement content data) to the terminal 20. .

The terminal 20 (not limited, but an example of a terminal and an information processing device) has a function of displaying information (not limited, but a web page, an advertisement image) based on various content data distributed from an external device such as the server 10. . It also has a function of updating the information displayed on the display unit 24 of the terminal 20 based on the user's operation.

The network 30 serves to connect one or more servers 10 and one or more terminals 20 . That is, the network 30 means a communication network that provides a connection path so that the various devices can transmit and receive data after being connected.
Note that the number of various devices connected to the network 30 is not limited.

One or more portions of network 30 may or may not be wired or wireless networks. Network 30 may include, by way of example and not limitation, an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), a wireless LAN (WLAN), wide area network (WAN), wireless WAN (WWAN), metropolitan area network (MAN), part of the Internet, public switched telephone network (Public Part of Switched Telephone Network (PSTN), mobile phone network, ISDN (integrated service digital networks), wireless LAN, LTE (long term evolution), CDMA (code division multiple access), Bluetooth (registered trademark), satellite communication, etc., or a combination of two or more thereof. Network 30 may include one or more networks 30 .

The terminal 20 (terminal 20A, terminal 20B, terminal 20C, . It may be a terminal. Terminals 20 may include, by way of example and not limitation, smart phones, mobile phones (feature phones), computers (including but not limited to desktops, laptops, tablets, etc.), media computer platforms (including but not limited to cable, satellite set top boxes, digital video recorders), handheld computing devices (for example and without limitation, personal digital assistants (PDAs), e-mail clients, etc.), wearable devices (glasses, watches, etc.), or other types of computers; Or including a communication platform. Also, the terminal 20 may be expressed as an information processing terminal.

Terminal 20A, terminal 20B, and terminal 20C basically have the same configuration, so terminal 20 will be described below. Further, as necessary, the terminal used by the user X is expressed as the terminal 20X, and the user information in the predetermined service associated with the user X or the terminal 20X is expressed as the user information X. The user information is user information associated with an account used by the user in a predetermined service. User information includes, by way of example and not limitation, user's name, user's age, user's gender, user's address, user's preferences, user's identifier, entered by the user or provided by a given service. Any one of them, or a combination of them, or not.

The server 10 (not limited to, but an example of a server, an information processing device, an information management device) has a function of providing a predetermined service to the terminal 20 . The server 10 may be any information processing device capable of realizing the functions described in each embodiment. Server 10 includes, by way of example and not limitation, server devices, computers (including but not limited to desktops, laptops, tablets, etc.), media computer platforms (including but not limited to cable, satellite set-top boxes, digital video recorders, etc.). ), handheld computing devices (by way of example and not limitation, PDAs, email clients, etc.), or other types of computers or communication platforms. Also, the server 10 may be expressed as an information processing device.

[Hardware (HW) configuration of each device]
The HW configuration of each device included in the communication system 1 will be described.

(1) HW Configuration of Terminal FIG. 1 shows an example of the HW configuration of the terminal 20 .
The terminal 20 includes a control unit 21 (CPU: central processing unit (central processing unit)), a storage unit 28, a communication I/F 22 (interface), an input/output unit 23, a display unit 24, a microphone 25, a speaker 26, and a camera 27. Prepare. Each component of the HW of terminal 20 is interconnected via bus B, by way of example and not limitation. Note that the HW configuration of the terminal 20 does not necessarily include all the components. By way of example and not limitation, terminal 20 may or may not be configured such that individual components or multiple components such as microphone 25 and camera 27 are detached.

Communication I/F 22 transmits and receives various data via network 30 . Communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I/F 22 has a function of executing communication with various devices such as the server 10 via the network 30 . Communication I/F 22 transmits various data to various devices such as server 10 according to instructions from control unit 21 . The communication I/F 22 also receives various data transmitted from various devices such as the server 10 and transmits the data to the control unit 21 . Also, the communication I/F 22 may be simply referred to as a communication section. Moreover, when the communication I/F 22 is configured by a physically structured circuit, it may be expressed as a communication circuit.

Input/output unit 23 includes a device for inputting various operations to terminal 20 and a device for outputting processing results processed by terminal 20 . In the input/output unit 23, the input unit and the output unit may be integrated, the input unit and the output unit may be separated, or not.

The input unit is implemented by any one or a combination of all types of devices that can receive input from the user and transmit information related to the input to the control unit 21 . The input unit includes, but is not limited to, hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via moving images), and a microphone (operation input via sound).

The output unit is implemented by any one or a combination of all types of devices capable of outputting processing results processed by the control unit 21 . The output unit includes, as non-limiting examples, touch panels, touch displays, speakers (sound output), lenses (three-dimension (3D) output and hologram output as non-limiting examples), printers, and the like.
The display unit 24 is realized by any one or a combination of all kinds of devices capable of displaying according to the display data written to the frame buffer. The display unit 24 may be a touch panel, a touch display, a monitor (not limited to a liquid crystal display or an OELD (Organic Electro Luminescence Display)), a head mounted display (HDM), or a head-up display. (HUD: Head Up Display), projection mapping, holograms, devices capable of displaying images, text information, etc. in the air (either in a vacuum or not). Note that these display units 24 may or may not be capable of displaying display data in 3D.

When the input/output unit 23 is a touch panel, the input/output unit 23 and the display unit 24 may be arranged to face each other with the same size and shape.

Control unit 21 includes, by way of example and not limitation, a central processing unit (CPU), microprocessor, processor core, multiprocessor, ASIC (application-specific integrated circuit), FPGA (field programmable gate array).

The storage unit 28 has a function of storing various programs and various data required for the terminal 20 to operate. The storage unit 28 includes various storage media such as HDD (hard disk drive), SSD (solid state drive), flash memory, RAM (random access memory), and ROM (read only memory) as examples and not limitation. Also, the storage unit 28 may or may not be expressed as a memory.

The terminal 20 stores the program P in the storage unit 28 and executes the program P so that the control unit 21 executes processing as each unit included in the control unit 21 . That is, the program P stored in the storage unit 28 causes the terminal 20 to implement each function executed by the control unit 21 . Also, this program P may or may not be expressed as a program module.

A microphone 25 is used to input sound data. The speaker 26 is used for outputting sound data. The camera 27 is used for acquiring moving image data. The camera 27 may or may not be configured to detect three-dimensional information using invisible light such as infrared rays.

(2) Server HW Configuration FIG. 1 shows an example of the HW configuration of the server 10 .
The server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I/F 14 (interface), an input/output unit 12, and a display unit 13. Each component of the HW of server 10 is interconnected via bus B, by way of example and not limitation. It should be noted that the HW of the server 10 does not have to include all components as the HW configuration of the server 10 . As an example and not a limitation, the HW of the server 10 may or may not be configured such that the display unit 13 is removed.

The control unit 11 comprises, by way of example and not limitation, a hardware built-in data processing device comprising physically structured circuitry for carrying out the functions implemented by the code or instructions contained within the program. It is realized by

The control unit 11 is typically a central processing unit (CPU), and may or may not be a microprocessor, processor core, multiprocessor, ASIC, or FPGA. In the present disclosure, the controller 11 is not limited to these.

The storage unit 15 has a function of storing various programs and various data necessary for the operation of the server 10 . The storage unit 15 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Also, the storage unit 15 may or may not be expressed as a memory.

Communication I/F 14 transmits and receives various data via network 30 . Communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I/F 14 has a function of executing communication with various devices such as the terminal 20 via the network 30 . Communication I/F 14 transmits various data to various devices such as terminal 20 according to instructions from control unit 11 . The communication I/F 14 also receives various data transmitted from various devices such as the terminal 20 and transmits the data to the control unit 11 . Also, the communication I/F 14 may be simply referred to as a communication unit. Moreover, when the communication I/F 14 is configured by a physically structured circuit, it may be expressed as a communication circuit.

The input/output unit 12 is realized by a device for inputting various operations to the server 10 . The input/output unit 12 is implemented by any one or a combination of all types of devices that can receive input from a user and transmit information related to the input to the control unit 11 . The input/output unit 12 is implemented by hardware keys typically represented by a keyboard and a pointing device such as a mouse. Note that the input/output unit 12 may or may not include a touch panel, a camera (operation input via a moving image), and a microphone (operation input by sound) as examples without limitation. However, in the present disclosure, the input/output unit 12 is not limited to these.
The display unit 13 is typically realized by a monitor (as a non-limiting example, a liquid crystal display or an OELD (organic electroluminescence display)). Note that the display unit 13 may or may not be a head mounted display (HDM) or the like. Note that these display units 13 may or may not be capable of displaying display data in 3D. In the present disclosure, the display unit 13 is not limited to these.

(3) Others The server 10 stores the program P in the storage unit 15 and executes the program P so that the control unit 11 executes processing as each unit included in the control unit 11 . That is, the program P stored in the storage unit 15 causes the server 10 to implement each function executed by the control unit 11 . This program P may or may not be expressed as a program module.
The same is true for other devices.

Each embodiment of the present disclosure is described as being implemented by the CPU of the server 10 and/or the terminal 20 executing the program P. FIG.
The same is true for other devices.

Note that the control unit 11 of the server 10 and/or the control unit 21 of the terminal 20 is not only a CPU having a control circuit, but also an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) or the like. Each process may or may not be implemented by a logic circuit (hardware) or a dedicated circuit. Also, these circuits may be realized by one or more integrated circuits, and the plurality of processes shown in each embodiment may or may not be realized by one integrated circuit. LSIs are also called VLSIs, super LSIs, ultra LSIs, etc., depending on the degree of integration. Therefore, the control unit 11 may or may not be expressed as a control circuit.
The same is true for other devices.

In addition, the program P of each embodiment of the present disclosure (as a non-limiting example, a software program, a computer program, or a program module) may be provided in a state stored in a computer-readable storage medium, It does not have to be. The storage medium can store the program P in a "non-transitory tangible medium". Also, the program P may or may not be for realizing part of the functions of each embodiment of the present disclosure. Furthermore, the function of each embodiment of the present disclosure may or may not be a so-called difference file (difference program) that can be realized in combination with a program P already recorded on a storage medium.

The storage medium may be one or more semiconductor-based or other integrated circuits (ICs) (such as, by way of example and without limitation, field programmable gate arrays (FPGAs) or application specific ICs (ASICs)), hard Disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic tape, solid state It may include a drive (SSD), RAM drive, secure digital card or drive, any other suitable storage medium, or any suitable combination of two or more thereof. Storage media may, where appropriate, be volatile, nonvolatile, or a combination of volatile and nonvolatile. Note that the storage medium is not limited to these examples, and any device or medium that can store the program P may be used. Also, the storage medium may or may not be expressed as memory.

The server 10 and/or the terminal 20 can realize the functions of the functional units shown in each embodiment by reading the program P stored in the storage medium and executing the read program P.
The same is true for other devices.

In addition, the program P of the present disclosure may or may not be provided to the server 10 and/or the terminal 20 via any transmission medium (communication network, broadcast wave, etc.) capable of transmitting the program. . As a non-limiting example, the server 10 and/or the terminal 20 implement the functions of the plurality of functional units shown in each embodiment by executing a program P downloaded via the Internet or the like.
The same is true for other devices.

Each embodiment of the present disclosure can also be implemented in the form of a data signal in which the program P is embodied by electronic transmission.
At least part of the processing in the server 10 and/or the terminal 20 may or may not be realized by cloud computing configured by one or more computers.
At least part of the processing in the terminal 20 may or may not be performed by the server 10 . In this case, the server 10 may or may not perform at least part of the processing of the functional units of the control unit 21 of the terminal 20 .
At least part of the processing in the server 10 may or may not be performed by the terminal 20 . In this case, the terminal 20 may or may not perform at least part of the processing of the functional units of the control unit 11 of the server 10 .
The same is true for other devices.

Unless explicitly mentioned, the configuration of determination in the embodiments of the present disclosure is not essential, and predetermined processing is performed when the determination condition is satisfied, or predetermined processing is performed when the determination condition is not satisfied. may or may not.

Note that the program of the present disclosure uses script languages such as ActionScript and JavaScript (registered trademark), compiler languages such as Objective-C and Java (registered trademark), markup languages such as HTML5, and the like, for example and not limitation. Implemented.

<Overview>
First, the outline of this embodiment will be described.
By way of example and not limitation, the terminal 20 includes a program running from the server 10 on the terminal 20 (example, but not limitation, a web browser application on the terminal 20) based on a markup language (HTML5, for example and not limitation). and a program to be run on the terminal 20 (for example, but not by way of limitation, a web browser application of the terminal 20) based on a scripting language (for example, but not by way of limitation JavaScript) is delivered.

By delivering the main content data to the terminal 20, the terminal 20 receives the main content information (a web page containing characters or images as an example and not a limitation) by executing a program based on a markup language (HTML5 as an example and not a limitation). is displayed, and advertising content information (advertising images as an example and not limitation) is displayed by execution of a program based on a scripting language (JavaScript as an example and not limitation).

Specifically, the terminal 20 to which the main content data is distributed is associated with the program (HTML5 description) as a program based on the markup language (HTML5 as an example, not limitation) is executed. Programs based on scripting languages (JavaScript as an example and not by way of limitation) are also executed. In the terminal 20 (web browser), an advertisement image ( advertising information) is displayed.

In the following, the main content information is based on the execution of a program based on a markup language (HTML5 as an example without limitation) to display the main content information, a web page containing text or images as an example without limitation, as described above. is substantially synonymous with web page.

Examples of web pages include, but are not limited to, web pages of news sites, web pages of video distribution sites, web pages of SNS (Social Networking Services) sites, web pages of physical stores, and web pages of EC (Electric Commerce) sites. , web pages of search results based on word searches, etc.

The main content information may or may not be information for content that the user intends to display on the terminal 20 .

The main content data is delivered to the terminal 20 based on a URI specified or generated by the user's operation of the terminal 20, as an example and not a limitation. This URI includes (1) link information included in the site the user is browsing (including search results of web searches), (2) link information included in the document the user is browsing, and (3) web It includes a URI as a link destination specified or generated based on the site access history, (4) website bookmarks, and the like.

In this specification, the advertisement content data is based on the fact that the main content information is displayed on the display unit 24 of the terminal 20, or that the main content information is determined to be displayed on the display unit 24 of the terminal 20. , data for content distributed to the terminal 20 in association with the main content information (main content data), and includes data (image data) relating to products or services.

The advertisement content data includes character data, image data, etc. for displaying advertisement content information based on the advertisement content data on the display unit 24 of the terminal 20 as an example and not limitation. The advertisement content data includes image data of the entire advertisement image.

The advertisement content data may or may not include data stored in the storage unit 28 in the initial state of the terminal 20 before the user starts using the terminal 20 . The advertisement content data may include data distributed to the terminal 20 based on a URI specified or generated based on information stored in the storage unit 28 in the initial state of the terminal 20. It does not have to be

Advertising content information based on advertising content data includes, by way of example and not limitation, advertising images for goods or services. The advertising content information may be content information that accompanies the main content information.

Also, without limitation, the advertising content information may be content information that can be changed according to the terminal on which the common main content information is displayed. It may be content information that can be set.

<First embodiment>
In the first embodiment, the terminal 20 receives main content data (one example of second content data, not limitation) and advertisement content data (one example of first content data, not limitation). Then, the terminal 20 receives main content information based on the received main content data (not limited, but an example of second content information based on the second content data) and a width corresponding to the display area of the web page displayed as the main content information. and a full advertisement image (not limited, but an example of first content information based on first content data) having a vertical width (not limited, but substantially the same horizontal and vertical width as the display area of the web page), and a display unit 24 It is an example to display in .

In the first embodiment, the overall advertisement data including the data of the overall advertisement image is transmitted from the server 10 to the terminal 20, and in the terminal 20, the overall advertisement image based on the received overall advertisement data is displayed on the back side of the main content information (web page). to be displayed. The main content information (web page) has a transparent area, and the user can visually recognize the entire advertisement image on the back side through this transparent area. Then, as an example and not a limitation, the entire advertisement image is moved together with the main content information in accordance with the user's scrolling operation.
The content described in the first embodiment can be applied to any of the other embodiments.

A scroll operation is an operation in which the user touches the screen with the finger and moves the finger in the upward or downward direction.
Note that the scroll operation can also be a so-called swipe operation or flick operation.

By way of example and not limitation, when terminal 20 receives main content data (an example of second content data, but not limitation) from server 10, terminal 20 executes a program based on a markup language (HTML5 as an example, but not limitation), Causes the web browser to display a web page (an example, but not a limitation, of the second content information). In this case, in the web browser, as an example and not a limitation, the web page is displayed on the Z-axis in the depth direction of the screen perpendicular to the plane formed by the X-axis in the short-side direction of the screen and the Y-axis in the longitudinal direction of the screen. It is placed in the foremost (closest) layer in the .

This layer is, by way of example and not by way of limitation, information about the Z-axis presentation position of the information to be displayed, as specified by the markup language program (by way of example, but not by way of limitation, by an HTML5 property). be. In this specification, different layers of information to be displayed (web pages, advertisement images, for example, not limitation) mean different display positions of the information to be displayed in the Z-axis direction.

By way of example and not limitation, the terminal 20, along with execution of a program based on a markup language (HTML5 as an example, not a limitation), is associated with the program (HTML5 description), a script language (not limited to Execute a program based on JavaScript) to acquire advertisement image data (an example of first content data, not limitation) from an advertisement server (server 10 as an example, not a limitation), and an advertisement based on that data An image (an example, but not a limitation, of first content information) is placed in the back layer of the web page.

As a result, the advertisement image and the web page are superimposed and displayed on the XY plane, and the advertisement image is displayed on the back side of the web page.
In the following description, information placed in a lower layer (the first layer as an example, not as a limitation) is placed on the rear side (back side) than information placed in a higher layer (the second layer as an example, not as a limitation). ). As an example, not a limitation, the larger the value for the Z-axis direction specified by the markup language program (the z-index value specified by the HTML5 property as an example, not a limitation), the more information to be displayed. It may be arranged on the front side (front side) in the Z-axis direction.

Also, by way of example and not limitation, that the web page (main content information) has a transparent area means that at least one of the images displayed as a background on the web page by a program based on a markup language (HTML5 as an example, but not by way of limitation). setting the part to a transparent region.

Also, as a non-limiting example, to make the entire main content information (web page) a transparent area, an image displayed as a background in the web page by a program based on a markup language (HTML5 as an example, not a limitation) is set as a transparent area.

Also, as a non-limiting example, the advertisement image placed in the lower layer is placed in the upper layer, and the web page placed in the upper layer is placed in the lower layer. may include swapping values for the z-axis specified by the markup language program (z-index values specified by HTML5 properties as an example and not as a limitation).

Note that, unlike the above, one web page may be composed of the main content information arranged in the front layer and the advertisement image (advertisement information) arranged in the back layer. does not have to be

The main content data may or may not include data stored in the storage unit 28 in the initial state before the user starts using the terminal 20 . The main content data may or may not include data distributed to the terminal 20 based on a URI specified or generated based on information stored in the storage unit 28 in the initial state of the terminal 20. It doesn't have to be.

Further, in the embodiment described below, an embodiment will be described on the assumption that the terminal 20 displays various web contents such as a news site by means of a web browser (as a non-limiting example, a web application). not.

As an example and not a limitation, it is also possible to apply the present invention to a so-called native application that is installed in the terminal 20 and runs on the OS of the terminal 20 .
In this case, in the native application installed in the terminal 20, the transparent area information is associated with the second content information (as an example, not a limitation, content information provided by the application) arranged and displayed in a higher layer. , through the transparent area, the user can view the first content information (advertisement content information as an example, not limitation) arranged in a lower layer.
Moreover, it is also possible to apply the present invention to a so-called hybrid application that combines a web application and a native application.

<Functional configuration>
(1) Functional configuration of the server The server 10 has a server main processing unit 110 and a distribution processing unit 111 as shown in FIG. .

The server main processing unit 110 has a function of executing server main processing, which is processing for overall control of the server 10 , according to a server main processing program 150 stored in the storage unit 15 .

The distribution processing unit 111 executes distribution processing of content data to the terminal 20 according to the distribution processing program 1501 stored in the storage unit 15 . The distribution processing unit 111 distributes main content data stored in the storage unit 15 to the terminal 20 and distributes advertisement content data stored in the storage unit 15 to the terminal 20 as an example and not limitation.

The storage unit 15 of the server 10 stores a server main processing program 150 that is read by the control unit 11 and executed as server main processing as a program, as shown in FIG. be. The server main processing program 150 also includes, as a subroutine program, a distribution processing program 1501 that is read by the control unit 11 and executed as distribution processing.

The storage unit 15 also stores a main content database 152 and a general advertisement database 153a as data, not by way of limitation, but by way of example.

The main content database 152 is a database storing main content data in an accumulative manner. The server 10 selects the requested main content data from the main content data stored in the main content database 152 based on the main content distribution request transmitted from the terminal 20, and distributes it to the requesting terminal 20. - 特許庁

The general advertisement database 153a is a database that cumulatively stores general advertisement data including data of general advertisement images.
As an example and not a limitation, when the full advertisement data is delivered to the terminal 20, the full advertisement image is displayed in the entire web page display area (hereinafter referred to as "page display area" as appropriate) in the web browser.
In this example, the display unit 24 has a screen whose vertical width is greater than its horizontal width, and the page display area is also a display area whose vertical width is greater than its horizontal width. Therefore, the full advertisement image is also an image whose vertical width is larger than its horizontal width.
A full advertisement image is an example of advertisement content information based on full advertisement data, and may be a still image or a moving image.

Note that, unlike this example, the display unit 24 may be configured to have a screen whose horizontal width is greater than its vertical width, or may not be configured in such a manner.
Further, as the page display area, a display area having a horizontal width larger than a vertical width may be configured, or it is not necessary.
Also, as the overall advertisement image, an image whose width is greater than its height may be applied, or not.
This is the same for each embodiment and each modification described below.

By way of example and not limitation, the main content database 152 stores advertisement numbers that can be associated with main content data to identify advertisement content data (including general advertisement data). As a result, the main content information to be displayed on the terminal 20 to be distributed is associated with the advertisement content information (including the overall advertisement image) to be displayed in association with the main content information.

(2) Functional Configuration of Terminal The terminal 20 has a terminal main processing section 210 and a display processing section 211 as shown in FIG. .

The terminal main processing unit 210 has a function of executing terminal main processing, which is processing for overall control of the terminal 20 , according to a terminal main processing program 280 stored in the storage unit 28 . As an example and not a limitation, when the terminal 20 is a mobile phone, control is performed to make a call with another mobile phone, landline phone, or the like via the communication I/F 22, or via the communication I/F 22 or control to display various information on the display unit 24, or perform processing to analyze various sound data input from the microphone 25, or the camera 27 Analyzes still images and moving images captured by the camera.

The display processing unit 211 executes display processing of various content information including main content information and advertisement content information on the display unit 24 according to the display processing program 2801 stored in the storage unit 28 . Controlling the web page of the main content information to be displayed on the web browser corresponds to an example of the process of displaying the main content information on the display unit 24, and the advertisement content information (whole advertisement image) associated with the web page of the main content information. is displayed on the web browser corresponds to an example of processing for displaying the advertisement content information on the display unit 24 .

The storage unit 28 of the terminal 20 stores a terminal main processing program 280 read by the control unit 21 and executed as terminal main processing as a program, as shown in FIG. be. The terminal main processing program 280 also includes, as a subroutine program, a display processing program 2801 that is read by the control unit 21 and executed as display processing.

<Display screen example>
In the following description, on the screen of the display unit 24, the direction from the top part [TOP] to the end part [END] of the main content information (the direction from the top side of the web browser to the bottom side) is referred to as the bottom side of the screen. The opposite direction is described as the upward direction of the screen. Also, the direction from the left side to the right side of the main content information (the direction from the left side to the right side of the web browser) is described as the screen right direction, and the opposite direction is described as the screen left direction.

FIG. 2-5 is an explanatory diagram showing the relationship between the information arranged in the first layer and the information arranged in the second layer in this example.
In this embodiment, based on the fact that the terminal 20 receives the main content data, the main content information (web page 241) based on the main content data is arranged in the second layer, and the entire advertisement data distributed in association with the main content data. is placed in the first layer, which is lower than the second layer.

A transparent area 241a may be formed in the main content information, and when the main content information having the transparent area 241a is arranged in the second layer, the image arranged in the first layer, which is lower than the second layer, It becomes visible through the transmissive area 241a.

In this example, part of the full advertisement image 242a arranged on the first layer overlaps the transparent area 241a. Therefore, the user can see part of the full advertisement image 242a through the transparent area 241a along with the main content information.

<Processing>
FIG. 2-6 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, distribution processing executed by the distribution processing unit 111 of the server 10 is shown on the left, and display processing executed by the display processing unit 211 of the terminal 20 is shown on the right.

Each step in each process is indicated by a combination of capital letters and numbers, and the term of the step is omitted in this specification.
Further, the flowcharts described below are merely examples of the processing in each embodiment, and in the flowcharts described below, some steps may not be executed, and additional steps may be inserted. may

Further, the processing of the terminal 20 described below may be processing in which all steps are executed by a web browser application installed in the terminal 20, or processing in which some steps are executed by a web browser application. good too. Also, the process does not necessarily have to be executed by a web browser application installed on the terminal 20 .

First, when the user of the terminal 20 performs an operation for accessing the site to be browsed (examples without limitation include bookmark selection operation and link information selection operation), the terminal 20 displays the site to be accessed. to the server 10 via the communication I/F 22 (A1).

When server 10 receives a distribution request from terminal 20 via communication I/F 14 (via communication I/F 14), server 10 identifies main content data to be distributed from main content database 152 based on the received distribution request ( B1). Then, the main content data to be distributed (including, as a non-limiting example, data related to the web page 241 of the news site) is transmitted to the terminal 20 via the communication I/F 14 (B3).

The server 10 also identifies the general advertisement data associated with the main content data to be distributed from the general advertisement database 153a (B3a). Then, the identified general advertisement data (including the data of the general advertisement image 242a as an example, not limitation) is transmitted to the terminal 20 via the communication I/F 14 (B3b), and the distribution process is terminated.

Note that the method of distributing the main content data and the advertisement content data is not limited to this method. As an example and not a limitation, after the main content data is distributed from the server 10 to the terminal 20, the advertisement content data associated with the main content data (as an example and not a limitation, a URI included in the main content data or A request for delivery of advertising content data associated with a URI generated based on the included program is sent to the server 10 . The server 10 may or may not distribute the advertisement content data to the terminal 20 based on the advertisement content data distribution request.

Also, the main content data and the advertisement content data may or may not be distributed to the terminal 20 from different server devices. By way of example and not limitation, server 10 may or may not be comprised of multiple server devices, including a main content server and an advertising content server.

By way of example and not limitation, (1) the main content server that receives a distribution request for main content data from the terminal 20 identifies the main content data corresponding to the distribution request from the main content database and distributes it to the terminal 20; The terminal 20 that receives the main content data is associated with the advertisement content data associated with the main content data (for example, without limitation, the URI included in the main content data or the URI generated based on the program included in the main content data). (3) the advertising content server that receives the distribution request for the advertising content data from the terminal 20 identifies the advertising content data corresponding to the distribution request from the advertising content database; It may be distributed to the terminal 20 as a result, or it may not be so.

When the terminal 20 receives the main content data and the overall advertisement data from the server 10, for example and not limitation, the terminal 20 arranges the overall advertisement image 242a based on the overall advertisement data on the first layer, and creates the web page 241 based on the main content data. Arrange on the second layer (A3).

As a result, the web page 241 is superimposed on the full advertisement image 242a. In the first layer, the bottom side of the full advertisement image 242a is arranged along the bottom side of the page display area as an example and not limitation, so at the point A3, the full advertisement image 242a is arranged in the entire page display area. It will be.
Since the web page 241 (main content information) has a transparent area 241a, the user can visually recognize a part of the overall advertisement image 242a through this transparent area 241a.

After A3, the terminal 20 determines whether or not a scroll operation has been performed (A5).
If no scroll operation has been performed (A5: No), the scroll operation is awaited.
If a scroll operation has been performed (A5: Yes), the web page 241 is moved in the direction of the scroll operation (A7). Also, along with the web page 241, the entire advertisement image 242a is moved in the direction of the scroll operation (A7a).

After that, the terminal 20 determines whether or not the scroll operation has ended (A13).
If the scroll operation has ended (A13: Yes), the display process ends.
If the scroll operation has not ended (A13: No), the process returns to A7.

<Effect of the first embodiment>
In the first embodiment, the terminal 20 converts a partial area (not a limitation, but an example of the first information) of the full advertisement image 242a (not a limitation, but an example of the first content information) to at least a page display area (not a limitation, main content information (web page) (not limited, but an example of second content information) displayed on a terminal display area), superimposed on at least a part of it, and having a transparent area 241a on at least a part of the page Display in the display area. Then, the terminal 20 performs control to move the page display area based on the user's scrolling operation on the page display area (an example of the first input, not limitation), at least one of the transparent area 241a and the full advertisement image 242a. It shows the configuration to be executed in part.
As an example of the effect obtained by such a configuration, based on the first input to the display area, at least part of the second content information and the first information move on the display area. At least a part of the information and the first information can be linked to improve the display effect of the information on the terminal.

<Revenue from advertising>
In this embodiment and the embodiments described below, by way of example and not by way of limitation, an entity that provides second content (as an example, but not by way of limitation, a business news web page) can obtain performance rewards from advertisers. can be made
Specifically, as an example and not as a limitation, the server 10 counts the number of accesses to a web page provided by a business that enables viewing of an advertisement image of an advertiser through a transparent area. Then, based on the aggregated result, the business that provides the second content can receive a reward from the advertiser (so-called affiliate).

More specifically, as a non-limiting example, the advertiser is charged an amount determined between the provider of the second content and the advertiser for each access to the web page, The advertiser can make the billing amount payable to the business operator.
By doing so, the business operator that provides the second content (as an example, not a limitation, a business news web page) can obtain profits (rewards) based on the display of the advertiser's advertising image. It becomes possible.

<Second embodiment>
In the second embodiment, the first information (as a non-limiting example, part of the entire advertisement image 242a) which is part of the advertising content information (not limiting, but an example of the first content information), and the main content information (not limiting, but but based on the superimposition of the transparent area of the second content information), the first information and the transparent area (the entire transparent area or This is an embodiment in which a portion of the transmissive region) is moved.
In the first embodiment, in the terminal 20, based on the positional relationship between the transmissive area and the first information and the first input, at least part of the first information is superimposed on the transmissive area and displayed on the display area. The difference is that control to move is executed.

The content described in the second embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

In the examples shown in FIGS. 2-7 and 2-8, a full advertisement image 242a is arranged as advertisement content information on the first layer, and a web page 241 of a business news site is arranged as main content information on the second layer. . The web page 241 contains characters (not limited, but an example of character information included in the second content information) and images (not limited, but an example of image information included in the second content information) that constitute a news article. included, but they would all be placed in the second layer.

The page display area is a vertically long area whose height is longer than its width, and the full advertisement image 242a is a vertically long image whose height is longer than its width. In this example, general advertisement image 242a is an image of an analog watch. This general advertisement image 242a includes information on the appearance and product name of the analog wristwatch, as well as the release date and website information.

As shown in FIG. 2-7, when the user accesses the business news site through the web browser of the terminal 20, the web page 241 is displayed in the page display area, and the entire advertisement image is displayed through the transparent area 241a. A portion of 242a is visible. Note that in this example, the transmissive region 241a is a horizontally long region having a horizontal width larger than a vertical width.

In this example, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. As a result, part of the web page 241 including the top part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is not displayed. ing. This state is assumed to be the state where the web page 241 is at the initial position.

When the web page 241 is at the initial position, the user touches the page display area (an area different from the transparent area 241a) and moves the finger upward on the screen to scroll the web page 241. Scroll up on the screen. Along with this, the transmissive area 241a moves to a position where it overlaps the attention area of the full advertisement image 242a.

Here, the attention area is an area that is set for the purpose of attracting the user's attention (an area that the user wants to focus on), and is a part of the entire advertisement image 242a (not limited, but a part of the first content information). This is an area corresponding to the first information (which is the part). The attention area is an area that is set for the full advertisement image 242a, and can be set in advance by the advertiser as an example and not as a limitation.
Attention area information for identifying an attention area (for example, not limitation, the vertex coordinates of the attention area, the center coordinates of the attention area, etc.) is information associated with the entire advertisement image 242a. The attention area information may, by way of example and not limitation, be stored as metadata for the full advertisement image 242a.
This enables the terminal 20 that receives the full advertisement image 242a to identify the attention area of the full advertisement image 242a.

Here, the position of the entire advertisement image 242a is fixed with respect to the transmission area 241a based on the transmissive area 241a being moved to the position where it overlaps the attention area of the entire advertisement image 242a.
That is, the relative positions of the main content information of the second layer and the advertising content information of the first layer are fixed based on the fact that the attention area of the full advertisement image 242a is included in the transparent area 241a.

In this example, the area of the clock face is set as the attention area of the full advertisement image 242a. As a result, the position of the full advertisement image 242a with respect to the transmissive area 241a is fixed based on the fact that the clock face portion, which is likely to attract the user's attention, becomes visible.

After that, when the user continues the scrolling operation to move the last part [END] of the web page 241 to the page display area, the web page 241 scrolls upward on the screen, and the transparent area 241a and the entire advertisement image are displayed. 242a is fixed and moves upward on the screen. Therefore, the user can continue to visually recognize the attention area through the transmissive area 241a.

Next, when the user switches to a scroll operation in the downward direction of the screen, as shown in FIG. 2-8, as the web page 241 scrolls downward in the screen, the transparent area 241a and the full advertisement image 242a are fixed. Move downwards on the screen.

Further, the user continues the scrolling operation to move the leading portion [TOP] of the web page 241 to the top of the page display area, thereby returning the web page 241 to the initial position.
Even when the web page 241 returns to the initial position, the user can continue to view the attention area through the transparent area 241a.

In this way, when the web page 241 is at the initial position, before the transparent area 241a and the full advertisement image 242a are fixed (see FIG. 2-7), the area other than the attention area is displayed through the transparent area 241a. However, after the transmissive area 241a and the entire advertisement image 242a are fixed (see FIG. 2-8), the attention area is visible through the transmissive area 241a.

<Processing>
FIG. 2-9 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, distribution processing executed by the distribution processing unit 111 of the server 10 is shown on the left, and display processing executed by the display processing unit 211 of the terminal 20 is shown on the right.

The flowchart of FIG. 2-9 is a flowchart in which step A7a in the flowchart of FIG. 2-6 is replaced with steps A7b to A11a.

First, when the user of the terminal 20 performs an operation for accessing the site to be browsed (examples without limitation include bookmark selection operation and link information selection operation), the terminal 20 displays the site to be accessed. to the server 10 via the communication I/F 22 (A1).

When the server 10 receives the distribution request from the terminal 20 via the communication I/F 14 (via the communication I/F 14), based on the received distribution request, B1, B3, B3a and B3b shown in FIG. , and terminates the distribution process.

When the terminal 20 receives the main content data and the overall advertisement data from the server 10, the terminal 20 arranges the overall advertisement image 242a based on the overall advertisement data on the first layer, and arranges the web page 241 based on the main content data on the second layer. (A3).

As a result, the web page 241 is superimposed on the full advertisement image 242a. In the first layer, the bottom side of the full advertisement image 242a is arranged along the bottom side of the page display area, so the full advertisement image 242a is arranged in the entire page display area at the point of A3.
Since the web page 241 has a transparent area 241a, the user can visually recognize a part of the full advertisement image 242a through this transparent area 241a.

The terminal 20 determines whether or not a scroll operation is being performed (A5).
If the scroll operation has not been performed (A5: No), the terminal 20 waits for the scroll operation.
If a scroll operation has been performed (A5: Yes), the terminal 20 moves the web page 241 in the direction of the scroll operation (A7).

The terminal 20 then determines whether or not the fixed flag is set (A7b).
The "fixed flag" in this process is a flag that is set when the relative position between the full advertisement image 242a and the transparent area 241a is fixed. After this fixed flag is set, the web page 241 is moved in the direction of the scroll operation while the relative position of the transparent area 241a with respect to the overall advertisement image 242a is fixed.

If the fixed flag is set (A7b: Yes), the process proceeds to A13.
If the fixed flag is not set (A7b: No), as a result of scrolling the web page 241, it is determined whether or not the attention area of the entire advertisement image 242a overlaps the transparent area 241a ( A9). At A9, as an example and not a limitation, it is determined whether or not the entire region of interest is included in the transmissive region 241a.
As an example, not limited to this, it may be determined whether or not a predetermined percentage of the vertical width of the attention area (70% as an example, not a limitation) overlaps the transmissive area 241a. You don't have to do it that way.

When the attention area overlaps the transparent area 241a (A9: Yes), the terminal 20 fixes the relative position of the transparent area 241a with respect to the entire advertisement image 242a (A11), and sets a fixed flag (A11a). , A13.

After the processes A11 and A11a are executed, even if the scrolling operation is performed and the web page 241 is scrolled, the area of the entire advertisement image 242a that is visually recognized through the transparent area 241a will be separated from the attention area. It will not change.

If the attention area of the full advertisement image 242a does not overlap the transparent area 241a (A9: No), the terminal 20 advances the process to A13.
The terminal 20 determines whether or not the scroll operation has ended (A13).
If the scroll operation has ended (A13: Yes), the process ends.
If the scroll operation has not ended (A13: No), the process returns to A7.

Note that in this process, the relative position of the transparent area with respect to the full advertisement image is fixed on the condition that the attention area overlaps the transparent area, but the present invention is not limited to this.
Specifically, as a non-limiting example, the condition may be that a part of the entire advertisement image overlaps the transparent area, or this may not be the case.
Also, as a non-limiting example, the condition may be that the distance between the attention area and the transmissive area is equal to or less than the set distance (or less than the set distance), or it is not necessary.

<Effect of Second Embodiment>
In the second embodiment, the terminal 20 sets at least an attention area (not a limitation, but an example of the first information) of the entire advertisement image 242a (not a limitation, but an example of the first content information) to at least a page display area (a limitation). (not limited to, but an example of the display area of the terminal), superimposed on at least a part of this attention area, and having a transparent area 241a at least partly. Display in the display area. Then, based on the user's scrolling operation on the page display area (not a limitation, but an example of the first input), the terminal 20 performs control to move the page display area between at least a part of the transparent area 241a and the attention area. shows the configuration to run.
As an example of the effect obtained by such a configuration, based on the first input to the display area, at least part of the second content information and the first information move on the display area. At least a part of the information and the first information can be linked to improve the display effect of the information on the terminal.

Further, the second embodiment shows a configuration in which control is executed to move the attention area on the page display area based on the positional relationship between the transmissive area 241a and the attention area and the scrolling operation.
As an example of the effect obtained by such a configuration, by executing control to move the first information on the display area based on the positional relationship between the transmissive area and the first information and the first input, It is possible to improve the display effect of information on the terminal.

In the second embodiment, the transmissive area 241a moves on the page display area based on the scrolling operation, and at least a part of the transmissive area 241a overlaps the attention area. It shows a configuration in which movement control is executed.
As an example of the effect obtained by such a configuration, it is possible to create unity between the transmissive region and the first information.

Further, the second embodiment shows a configuration in which control is executed to move the attention area on the page display area while at least part of the attention area is superimposed on the transparent area 241a based on the scroll operation. there is
As an example of the effect obtained by such a configuration, it is possible to improve the integrity of the transmissive region and the first information.

Further, the second embodiment shows a configuration in which the control unit 21 performs control to move the page display area on the transmissive area 241a and the attention area based on the direction of the scroll operation.
As an example of the effect obtained by such a configuration, by changing the direction of the scrolling operation, it becomes possible to change the moving direction of the transmissive area and the first information, so that the user can continue to pay attention to the first information. can be made

Further, the second embodiment shows a configuration in which the transmissive area 241a and the attention area are moved in the direction based on the scroll operation.
As an example of the effect obtained by such a configuration, it is possible to keep the user's attention on the first information by moving the transmissive area and the first information in the direction intended by the user.

Moreover, the second embodiment shows a configuration in which the transmissive area 241a and the attention area are moved based on the scroll operation in the direction along the longitudinal direction of the display area.
As an example of the effect obtained by such a configuration, it is possible to lengthen the moving distance of the first information, and as a result, the first information is visible for a long period of time, so that the display effect can be enhanced. .

In addition, in the second embodiment, the first content information is the advertisement information (as a non-limiting example, the entire advertisement image 242a), and the first information (as a non-limiting example, an attention area) is a part thereof. is shown.
As an example of the effect obtained by such a configuration, it is possible to create a link between the transparent area and the advertisement information, thereby improving the advertisement effect.

In addition, the second embodiment includes the terminal 20 receiving second content data (main content data as an News web page, etc.) shows a configuration based on the second content data.
As an example of the effect obtained by such a configuration, the second content information can be displayed based on data received from the outside of the terminal.

In addition, in the second embodiment, the second content information (as a non-limiting example, business news web page) includes text information or image information, and the transparent area 241a does not include text information or image information. showing.
As an example of the effect obtained by such a configuration, it becomes easier to distinguish between the second content information and the first information that can be visually recognized through the transmissive region.

<Second modification (1)>
Although the example in which the web page 241 is superimposed on the entire advertisement image 242a is shown in the second embodiment, the configuration is not limited to this, and the web page 241 may be superimposed.
As an example and not a limitation, the web page 241 may overlap only a part of the attention area, and the web page 241 may not overlap the other part of the attention area.

<Second modification (2)>
In the second embodiment, an example in which the entire area of the transmissive area 241a is moved by the scrolling operation is shown, but the configuration is not limited to such a configuration, and a part of the transmissive area 241a may be moved by the scrolling operation. .

In the second embodiment, an example in which the transmissive area 241a and other areas (characters and images of news articles, etc.) in the web page 241 are moved together by the scrolling operation was shown, but the configuration is limited to this. Instead, the transmissive region 241a may move independently of the other regions.
As an example and not a limitation, when a scroll operation is performed, the transmissive area 241a may be moved, while other areas (characters and images of news articles, etc.) may not be moved. In such a configuration, the main content information (characters and images of news articles, etc.) in other areas may not be arranged in advance on the movement path of the transparent area 241a, and the transparent area 241a may be moved along with the movement of the transparent area 241a. You may make it move to the area|region which does not overlap with.

<Second modification (3)>
In the second embodiment, the first content information is advertisement information, but the first content information is not limited to advertisement information and may be other content information. By way of example and not limitation, the first content information may be content information related to the second content information, wherein if the second content information is the text of a news article, the first content information refers to that news article. A related news image and the first information may be part of the news image.
As an example of the effect obtained by such a configuration, it is possible to diversify the display form of information related to the second content information.

<Second modification (4)>
In the second embodiment, the relative positions of the transparent area 241a and the full advertisement image 242a are fixed based on the overlapping of the transparent area 241a with the attention area.
This also means that the scrolling speed of the transmissive area 241a and the full advertisement image 242a based on subsequent scrolling operations will be the same.

Without being limited to such a configuration, the scrolling speed of the transmissive area 241a and the full advertisement image 242a based on the scrolling operation may not be the same. As an example, the scrolling speed of the transparent area 241a based on the scrolling operation may be faster than the scrolling speed of the full advertisement image 242a.
Conversely, the scrolling speed of the transparent area 241a based on the scrolling operation may be slower than the scrolling speed of the full advertisement image 242a.

However, it is assumed that the transparent area 241a and the full advertisement image 242a are moved in the same direction (scrolling direction) by at least the scrolling operation.
As an example of the effect obtained by such a configuration, it can be clarified that the transmissive area 241a and the full advertisement image 242a are arranged in different layers.

Note that the configuration is not limited to the above, and a scroll operation may cause the transparent area 241a to move in the scroll direction specified by the scroll operation, while the full advertisement image 242a may move in the direction opposite to the scroll direction. good.

<Second modification (5)>
In the second embodiment, the web page 241 is in the initial position, and the attention area is not superimposed on the transmissive area 241a of the web page 241. However, the configuration is not limited to this. The attention area may already be superimposed on the transmissive area 241a when the page 241 is at the initial position.
That is, even if the scrolling operation is performed while the web page 241 is at the initial position, the scrolling operation may cause the entire advertisement image 242a to move together with the transparent area 241a.

<Second modification (6)>
In the second embodiment, the attention area is the central area of the overall advertisement image 242a, but the attention area may be any of the upper area, the central area, and the lower area of the overall advertisement image 242a. Also, the region of interest is not limited to a rectangular region, and may be a region within the contour of the characteristic portion of the image (as a non-limiting example, the region of the clock face of a wristwatch). Also, the attention area may not include a plurality of pixels, and may be an area consisting only of pixels positioned at the central coordinates of the overall advertisement image 242a, for example and not limitation.

Also, in the second embodiment, an example is shown in which the attention area is an area set by the advertiser. . As an example and not a limitation, when the terminal 20 or the server 10 cannot identify the attention area information associated with the entire advertisement image 242a (including the case where the attention area is not set), the center coordinates of the entire advertisement image 242a A pixel may be set as the region of interest. That is, the default attention area in the full advertisement image 242a may be the center area including the central coordinates.

In addition, the terminal 20 or the server 10 executes image processing targeting the entire advertisement image 242a, and as a non-limiting example, by estimating the outline of the characteristic portion by edge detection using filtering, etc., the attention area is determined. May be set. Further, when the full advertisement image 242a is a moving image, as a non-limiting example, there is a large difference (fluctuation) in pixel values between the images before and after the display order or between the frames before and after the display order. A region may be estimated as a characteristic portion, and a region of interest may be set so as to include the estimated characteristic portion. Also, the attention area may be an area that can be set by the user of the terminal 20 by operating the terminal 20 .

<Second modification (7)>
In the second embodiment, the attention area information for identifying the attention area is stored as metadata of the full advertisement image 242a, but is not limited to such a form. The attention area information may be stored in association with the image identification information of the overall advertisement image 242a in the overall advertisement database 153a in which the overall advertisement image 242a is stored, for example and not limitation. Then, when the full advertisement image 242a is transmitted to the terminal 20, attention area information associated with the image identification information of the full advertisement image 242a may be transmitted in association with the full advertisement image 242a. . This enables the terminal 20 that receives the full advertisement image 242a to identify the attention area of the full advertisement image 242a.

<Third embodiment>
In the third embodiment, the terminal 20 performs a touch operation (not limited, but This is an embodiment in which the entirety of the entire advertisement image 242a is made visible based on (example of the second input). The control of the third embodiment is performed, by way of example and not limitation, after execution of the superimposed display process (A3) shown in FIGS. 2-9.
The third embodiment is an embodiment in which, in addition to the control of the terminal 20 in the second embodiment, control for making the entire second content information visible based on the second input is added.

The content described in the third embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
On the display screen shown in FIG. 3A, the transmissive area 241a and the attention area are fixed (A11) by performing a scroll operation after executing the superimposed display process (A3). Therefore, although the web page 241 is at the initial position, the region of interest can be visually recognized through the transparent region 241a.

In this state, the user performs a touch operation (not a limitation, but an example of a second input for the first information) to touch the attention area on the touch panel, so that the entire advertisement image 242a including the attention area can be visually recognized. It becomes possible.

The general advertisement image 242a is an image including an attention area and an area different from the attention area. In this example, the only information included in the region of interest is the appearance and product name of the analog watch. On the other hand, the full advertisement image 242a includes the appearance of the analog watch and the product name in the center, the release date of the product in the upper part, and the website information in the lower part.

<Processing>
FIG. 3-2 is a flow chart showing an example of the flow of general advertisement display processing, which is an example of processing executed by the display processing unit 211 of the terminal 20 in this embodiment.
This full advertisement display process can be executed after the fixed flag is set (after A11 in FIG. 2-9) as an example and not as a limitation.
Note that this general advertisement display process can be executed as a process based on a subroutine program of the display processing program 2801 as an example and not as a limitation. This also applies to the following examples.

The terminal 20 determines whether or not a touch operation (second input) has been performed while the transmissive area 241a and the attention area of the full advertisement image 242a are superimposed (A21).
It should be noted that performing a touch operation (second input) by the user also corresponds to performing an operation of touching the transmissive area 241a superimposed on the attention area.

When the touch operation is not performed by the user (A21: No), the terminal 20 terminates the general advertisement display process.

On the other hand, when the touch operation is performed by the user (A21: Yes), the terminal 20 moves the entire advertisement image 242a to the initial position of the distribution (as an example, not limited to, at A3 in FIGS. 2-6 and 2-9). position). That is, in the first layer, the bottom side of the full advertisement image 242a is rearranged along the bottom side of the page display area. Also, the terminal 20 sets the entire web page 241 arranged on the second layer as the transparent area 241a (A25). Then, the terminal 20 terminates the general advertisement display process.
This allows the user to visually recognize the entirety of the full advertisement image 242a arranged on the first layer.

<Effect of the third embodiment>
In the third embodiment, the display area of the display unit 24 is a vertically long area whose vertical direction is longer than its horizontal direction. , and a second horizontal side that is shorter than the first side. The side is arranged along the short direction of the page display area, and the configuration displayed in the page display area is shown.
As an example of the effect obtained by such a configuration, the vertically long first content information can be visually recognized by the user.

Further, in the third embodiment, the entire advertisement image 242a is displayed to the user of the terminal 20 based on the touch operation (not limited, but an example of the second input) on the attention area (not limited, but an example of the first information). It shows a configuration in which the control unit 21 executes the control to make it visible.
As an example of the effect obtained by such a configuration, it is possible to allow the user to visually recognize the entire first content information based on the second input. Also, as an example and not as a limitation, a user who is interested in the first information can be guided to the first content information with a higher display effect.

Further, in the third embodiment, based on the touch operation (second input) on the attention area, the processing (not limited to, the second content information ) is executed by the control unit 21. FIG.
As an example of the effect obtained by such a configuration, it is possible to allow the user to visually recognize the entire first content information through a simple process. Also, as an example and not a limitation, the first content information can be made visible without performing processing such as changing the layer in which the first content information is arranged to a second layer that is higher than the first layer.

Further, the third embodiment shows a configuration in which the second input is an input by an operation of touching the attention area that is visible through the transmissive area 241a.
As an example of the effect obtained by such a configuration, the first content information having a higher display effect can be displayed by the user touching the display area.

<Third modification (1)>
In the third embodiment, while the full advertisement image 242a is placed on the first layer, the entire area of the web page 241 placed on the second layer is set as the transparent area 241a, so that the entire advertisement image 242a can be visually recognized. Although it is possible, it is not limited to such a configuration. Based on the user's touch operation (second input), the full advertisement image 242a may be arranged on the second layer, and the web page including the transparent area 241a may be arranged on the first layer.

That is, based on the second input, a layer change process (not limited to, the first layer displayed in the display area) that swaps the advertisement information arranged in the first layer and the main content information arranged in the second layer. (Example of processing for changing from 2 content information to 1st content information) is executed, and as a result, the advertisement information is arranged in a layer higher than the main content information, so that the entire advertisement information can be visually recognized. good too.
As an example of the effect obtained by such a configuration, the first content information can be made visible without changing the transmissive area.

As another example, based on the second input, the main content information arranged in the second layer is erased, and no main content information is arranged in the second layer. The full advertisement image 242a displayed may be visible, or it may not be so.

<Third modification (2)>
In the third embodiment, after the process of A25 is executed and the full advertisement image 242a becomes visible, a predetermined period (predetermined time) has elapsed, or the user can view the main content information again. , the web page 241 placed on the second layer may become visible again.

By way of example and not limitation, the user touches the delete icon 242c marked with an "x" displayed in the upper right of the full advertisement image 242a shown in FIG. is released, and the web page 241 on the second layer becomes visible again. At this time, the web page 241 of the second layer is superimposed on the full advertisement image 242a of the first layer, and part of the full advertisement image 242a is visible through the transparent area 241a.

Regarding the third modified example (1) as well, after the full advertisement image 242a has become visible, a predetermined period of time (predetermined time) has elapsed, or an operation by the user for making the main content information visible again is executed, the web page 241 once placed on the first layer may be placed on the second layer again to be visible.

By way of example and not limitation, if the user touches the delete icon 242c marked with an "x" displayed in the upper right corner of the full advertisement image 242a shown in FIG. A layer change is executed to swap the main content information and the advertisement information arranged in the second layer, and as a result, the main content information is again arranged in a layer higher than the advertisement information, so that the main content information can be visually recognized. It may be made possible. At this time, the web page 241 of the second layer is superimposed on the full advertisement image 242a of the first layer, and part of the full advertisement image 242a is visible through the transparent area 241a.

In any of the above modifications, the full advertisement image 242a (not limited, but an example of the first content information) is displayed in the page display area, superimposed on at least a portion of the full advertisement image 242a, and at least partially transparent. It shows a configuration for displaying main content information (web page 241) (not limited, but an example of second content information) having an area 241a in the page display area.
As an example of the effect obtained by such a configuration, the user can view the second content information again even after the first content information is displayed in the entire display area. Also, a part of the first content information can be visually recognized by the user through the transmissive area.

<Third modification (3)>
The main content information (web page 241) that displays the full advertisement image 242a in the page display area, overlaps at least part of the full advertisement image 242a, and has the transparent area 241a in at least part thereof, as shown in the third modified example (2). ) in the page display area, the following configuration may be added.

As an example and not a limitation, as shown in FIG. 3C, the transparent region 241a is superimposed on the attention region of the full advertisement image 242a by moving the transparent region 241a by the user's scrolling operation. The relative positions of the area 241a and the overall advertisement image 242a may be fixed again, and the transmissive area 241a and the overall advertisement image 242a may be moved based on subsequent scrolling operations.

<Third modification (4)>
In the third embodiment, after the relative positions of the transparent area 241a and the full advertisement image 242a are fixed (after A11), based on the fact that the second input (A21) is performed, the entire second layer is The transmissive area 241a becomes (A25), and the entire advertisement image 242a becomes visible. Even if the second input is performed before (before A11), the process of A25 is not executed, and the entire advertisement image 242a is not visible.
Not limited to such a form, even before the relative position of the transparent area 241a and the entire advertisement image 242a is fixed (before A11), based on the fact that the second input is performed, A25 Processing may be performed to make the entirety of the full advertisement image 242a visible.

In the third modification (1), after the relative position of the transparent area 241a and the entire advertisement image 242a is fixed (after A11), based on the fact that the second input (A21) is performed, the first layer , and the layer change of the second layer is executed, and the entire advertisement image 242a moves to the second layer, so that the entire advertisement image 242a can be visually recognized. Even if the second input is performed at a stage, that is, before the relative positions of the transmissive area 241a and the full advertisement image 242a are fixed (before A11), the layer change is not executed, and the full advertisement image 242a is not fully visible.
Not limited to such a form, even before the relative position of the transparent area 241a and the entire advertisement image 242a is fixed (before A11), based on the fact that the second input is performed, the layer The change may be executed so that the entire advertisement image 242a can be viewed in its entirety.

In these examples, as an example and not a limitation, when the web page 241 is in the initial position, a region that is visible through the transparent region 241a and is different from the region of interest is the second input to the region. Based on this, the full advertisement image 242a may be displayed.
As an example of the effect obtained by such a configuration, when the user becomes interested in the advertisement before viewing the attention area, the entire advertisement image 242a can be displayed at that stage.

<Third modification (5)>
Although the overall advertisement image 242a is a still image in the example shown in FIG. 3-1, the overall advertisement image 242a may be a moving image.

As a non-limiting example, the full advertisement image 242a before the second input (as a non-limiting example, a touch operation of A21) is the leading image of an animated GIF (Animated Graphic Interchange Format), and the second input is Based on what has been done, the full advertisement image 242a may be displayed in its entirety and animated GIF animation played.

In addition, the entire advertisement image 242a before the second input (as an example, not limitation, the touch operation of A21) is an MPEG (Moving Picture Experts Group) independent frame (I frame), and the second input is performed. Based on this information, the entire advertising image 242a may be displayed in its entirety and the MPEG video may be reproduced.

In the example shown in FIG. 3-4, when the user touches the attention area viewed through the transmissive area 241a (second input), the reproduction of the entire advertisement image 242a, which is a moving image, is started. ing. In this example, the second hand of the analog wrist watch, which had stopped before the second input, started to operate when the entire advertisement image 242a was displayed.

In this modification, the entire advertisement image 242a (not limited, but an example of advertising information) is a video advertisement image (not limited, but an example of video advertisement information), and based on the second input to the attention area, the video advertisement A configuration is shown in which the control unit 21 executes image reproduction (not a limitation, but an example of reproduction of video advertisement information).
As an example of the effect obtained by such a configuration, it is possible to generate unexpectedness by moving still advertising information based on the user's second input, and to draw the user's attention to the first content information.

<Fourth embodiment>
In the fourth embodiment, as a non-limiting example, the terminal 20 is configured to include main content data (not limiting, but an example of second content data) and advertisement content data (not limiting, but an example of first content data, and the entire including data of a partial advertisement image that is a part of the advertisement image), and displays the web page of the main content (not limited to, but an example of the second content information based on the second content data) and the , a partial advertising image that is part of a full advertising image (not limiting, but an example of first content information based on first content data) (not limiting, but an example of first information that is part of first content information) This is an embodiment in which the is superimposed and displayed.
The fourth embodiment corresponds to the second embodiment, but the data of the partial advertisement image is transmitted from the server 10 to the terminal 20 instead of the data of the entire advertisement image, and the terminal 20 transmits the data of the partial advertisement instead of the data of the entire advertisement image. The difference is that the image is displayed.

The content described in the fourth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

In the fourth embodiment, the advertisement content data includes full advertisement data and partial advertisement data described later.

<Functional configuration>
(1) Functional Configuration of Server The distribution processing unit 111 distributes the main content data stored in the storage unit 15 to the terminal 20 as an example and not a limitation, and distributes the advertisement including the partial advertisement data stored in the storage unit 15 to the terminal 20. Content data is distributed to the terminal 20. - 特許庁

The partial advertisement database 153b shown in FIG. 4A is a database that cumulatively stores partial advertisement data including partial advertisement image data corresponding to a part of the full advertisement image.
By way of example and not limitation, when the partial advertisement data is delivered to the terminal 20, the partial advertisement image is displayed in a portion of the page display area.

A partial advertisement image is an image including a portion of the full advertisement image corresponding to the partial advertisement image. Also, in this embodiment, the partial advertisement image is an image including the attention area.

As described above, the attention area is an area that is set for the purpose of attracting the user's attention, and is an area that is set for the entire advertisement image.
On the other hand, the partial advertisement image is, for example and not limitation, an image generated and distributed by the server 10 by trimming a part of the entire advertisement image.

As noted above, the attention area may be preset by the advertiser, by way of example and not limitation. In this case, as described above, any area in the overall advertisement image can be set as the attention area. In other words, as a non-limiting example, an area within the outline of the characteristic portion of the image may be set as the attention area, or a minute area in the entire advertisement image (only one pixel such as a pixel located at the central coordinates of the entire advertisement image) may be set. ) can be set as a region of interest.

Since the partial advertisement image generated and distributed by the server 10 does not necessarily have to be the same as the image of the attention area, the partial advertisement image and the attention area are distinguished in this embodiment.

Note that, unlike the present embodiment, it is not necessary to distinguish between the partial advertisement image and the attention area. That is, the partial advertisement image may be used as the image of the attention area.
In this case, as an example and not a limitation, the server 10 may generate a partial advertisement image by trimming the image of the attention area in the entire advertisement image from the entire advertisement image.

Also, in this embodiment, the partial advertisement image will be described as a horizontally long advertisement image whose vertical width is smaller than its horizontal width.
Also, the partial advertisement image can be an advertisement image having a horizontal width equal to or smaller than the horizontal width of the entire advertisement image and a vertical width smaller than the vertical width of the entire advertisement image, for example and not limitation. .
Further, although the details will be described later, the partial advertisement image is not limited to a still image, and may be a moving image.

By way of example and not limitation, the main content database 152 stores advertisement numbers that can identify advertisement content data (whole advertisement data, partial advertisement data) in association with main content data. As a result, the main content information to be displayed on the terminal 20 to be distributed is associated with the advertisement content information (whole advertisement image, partial advertisement image) to be displayed in association with the main content information.

A common advertisement number is assigned to the full advertisement image and the partial advertisement image corresponding to a part of the full advertisement image. The control unit 11 can identify the full advertisement image corresponding to the partial advertisement image based on the advertisement number.

Regarding the processing of the terminal 20, controlling the web browser to display the advertisement content information (whole advertisement image, partial advertisement image) associated with the web page of the main content information is the processing of displaying the advertisement content information on the display unit 24. corresponds to an example of

<Display screen example>
FIG. 4B is an explanatory diagram showing the relationship between the information arranged in the first layer and the information arranged in the second layer in this example.
Based on the fact that the terminal 20 receives the main content data, the main content information (web page 241) based on the main content data is arranged in the second layer, and the partial advertisement image based on the partial advertisement data distributed in association with the main content data. 242b is placed in the first layer, which is lower than the second layer.
In this example, the partial advertising image 242b is a horizontally long image whose vertical width is smaller than its horizontal width as described above. ing.

As a result of displaying the information of the second layer superimposed on the information of the first layer, in principle, the information of the first layer is hidden by the information of the second layer and cannot be seen by the user. However, at least a portion of the partial advertisement image 242b (in this example, a large portion excluding the left and right ends) overlaps the transparent region 241a of the second layer. As a result, the user can see part of the partial advertisement image 242b through the transparent area 241a along with the main content information.

In the second embodiment, the web page 241 is in the initial position, and the transmissive area 241a of the web page 241 is in the page display area. -7). Without being limited to such a configuration, when the web page 241 is in the initial position, the transparent area 241a of the web page 241 may not be in the page display area.

In the examples shown in FIGS. 4-3 and 4-4, a partial advertisement image 242b is arranged as advertising content information on the first layer, and a web page 241 of a business news site is arranged as main content information on the second layer. .

In this example, partial advertisement image 242b is an image of a digital watch. This partial advertisement image 242b includes the appearance and product name of the digital watch as information, but does not include the release date and website information contained in the corresponding overall advertisement image 242a.
In the examples shown in FIGS. 4-3 and 4-4, the partial advertisement image 242b is a horizontally long image whose horizontal width is greater than its vertical width, and is arranged at the lower end of the first layer. In addition, the partial advertisement image 242b includes a clock face area, which is an attention area.

When the partial advertising image 242b is arranged at the lower end of the first layer, there is no area below the partial advertising image 242b for arranging other information. At this time, it can be said that the bottom side of the partial advertisement image 242b is arranged along the bottom side of the page display area.

In the example shown in FIG. 4-3, the vertical width of the web page 241 is about twice as large as the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. As a result, part of the web page 241 including the top part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is not displayed. ing. In this example, since the transmissive area 241a is arranged in the latter half of the web page 241, the transmissive area 241a is not located in the page display area when the web page 241 is in the initial position.

Therefore, when the web page 241 is in the initial position, the user cannot see the partial advertisement image 242b of the first layer at all, and can grasp whether the web page 241 includes a transparent area. Can not.

When the web page 241 is at the initial position, the user touches the page display area (an area different from the transparent area 241a) and moves the finger upward on the screen to scroll the web page 241. Scroll up on the screen. Along with this, the transmissive area 241a is also scrolled upward on the screen, and the upper part of the transmissive area 241a appears from the lower part of the screen.

Since the upper part of the transparent area 241a is positioned in the page display area, the upper part of the transparent area 241a and the lower part of the partial advertisement image 242b are superimposed, and the lower part of the partial advertisement image 242b can be visually recognized through the transparent area 241a. . Further, when the user continues the upward scrolling operation on the screen, the entire transmissive area 241a appears in the page display area. As a result, almost the entire partial advertising image 242b can be viewed through the transmissive region 241a. Note that in this example, the transmissive region 241a is a horizontally long region having a horizontal width larger than a vertical width.

Then, the position of the partial advertising image 242b with respect to the transparent region 241a is fixed based on the overlapping of the central position of the transparent region 241a and the central position of the partial advertising image 242b. Further, when the user continues to scroll upward on the screen, the transparent area 241a and the partial advertisement image 242b are fixed as the web page 241 scrolls upward on the screen, as shown in FIG. 4-4. Scroll up on the screen.

Furthermore, when the user continues the scrolling operation to move the final part [END] of the web page 241 to the page display area, the web page 241 scrolls upward on the screen, and the transparent area 241a and the partial advertisement image 242b is fixed, the screen is scrolled upward.
Therefore, the user can continuously view the partial advertisement image 242b through the transparent area 241a.

<Processing>
FIG. 4-5 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
2-9 in that each process A4, A10, A12, A12a is executed instead of each process A3, A9, A11, A11a executed by the terminal 20, and The difference is that instead of the processes B3a and B3b executed by the server 10, the processes B5 and B7 are executed.

When server 10 receives a distribution request from a terminal via communication I/F 14, server 10 identifies main content data to be distributed from main content database 152 based on the distribution request (B1). Then, the main content data to be distributed is transmitted to the terminal 20 via the communication I/F 14 (B3).

The server 10 also identifies partial advertisement data associated with the main content data to be distributed from the partial advertisement database 153b (B5). Then, the identified partial advertisement data (including the data of the partial advertisement image 242b as an example, not limitation) is transmitted to the terminal 20 via the communication I/F 14 (B7), and the process ends.

Upon receiving the main content data and the partial advertisement data from the server 10, the terminal 20 arranges the partial advertisement image 242b based on the partial advertisement data on the first layer, and arranges the web page 241 based on the main content data on the second layer. to superimpose the web page 241 on the partial advertisement image 242b (A4).
Since the web page 241 has a transparent area 241a, the user can visually recognize the partial advertisement image 242b through this transparent area 241a.

The terminal 20 determines whether or not the partial advertisement image 242b overlaps the transparent area 241a as a result of scrolling the web page 241 (A10). In A10, as an example and not a limitation, it is determined whether or not the center position of the partial advertisement image 242b and the center position of the transmissive area 241a overlap.
As an example and not as a limitation, it may be determined whether a predetermined percentage (70% as an example, not as a limitation) of the vertical width of the partial advertisement image 242b overlaps with the transparent region 241a.

When the partial advertising image 242b overlaps the transparent area 241a (A10: Yes), the terminal 20 fixes the relative position of the transparent area 241a with respect to the partial advertising image 242b (A12). Then, a fixation flag is set based on the fixation of the partial advertisement image 242b and the transparent area 241a (A12a). Then, the process proceeds to A13.
The "fixed flag" in this process is a flag that is set when the relative position between the partial advertisement image 242b and the transparent area 241a is fixed.

When the process of A12 is executed, even if the scroll operation is performed and the web page 241 is scrolled after that, the area of the partial advertisement image 242b that is visually recognized through the transparent area 241a does not change.

If the partial advertisement image 242b does not overlap the transparent area 241a (A10: No), the terminal 20 advances the process to A13.

In this processing, the relative position of the transparent area with respect to the partial advertisement image is fixed on the condition that the partial advertisement image overlaps the transparent area, but the present invention is not limited to this.
Specifically, as a non-limiting example, the condition may be that the region of interest overlaps the transmissive region, or it may not be so.
Also, as a non-limiting example, the condition may be that the distance between the attention area and the transmissive area is equal to or less than the set distance (or less than the set distance), or it is not necessary.

<Effects of the fourth embodiment>
The effect based on the relationship between the transparent area 241a and the partial advertising image 242b in the fourth embodiment is substantially the same as the effect based on the relationship between the transparent area 241a and the attention area of the entire advertising image 242a shown in the second embodiment. is.

As another effect, in the fourth embodiment, the partial advertisement image 242b has a vertical side (not limited, but an example of a third side) and a horizontal side longer than the vertical side (not limited, An example of the fourth side), the vertical side is arranged along the longitudinal direction of the screen (and page display area), and the horizontal side is arranged in the short direction of the screen (and page display area) 1 shows an example of a configuration arranged along the .
As an example of the effect obtained by such a configuration, by subjecting the display control to the first information that is smaller in size than the first content information, it is possible to reduce the load related to the display control of the terminal.

The fourth embodiment shows a configuration in which the partial advertisement image 242b is displayed at the lower end of the page display area and moved in the page display area based on the scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to increase the distance over which the first information moves based on the first input.

The fourth embodiment shows a configuration in which the transparent area 241a is displayed from the lower end of the page display area based on the scroll operation.
As an example of the effect obtained by such a configuration, it is possible to allow the user to recognize the transmissive region at an early stage.

<Fourth modification>
The modified example of the relationship between the transparent area 241a and the attention area of the full advertisement image 242a shown as the modified example of the second embodiment is applied to the relationship between the transparent area 241a and the partial advertisement image 242b in the fourth embodiment. Applicable.

Further, the modification of the method of setting the attention area for the entire advertisement image 242a shown as the modification of the second embodiment is similarly applied to the method of setting the partial advertisement image 242b for the entire advertisement image 242a in the fourth embodiment. can.

<Fifth embodiment>
In the fifth embodiment, in addition to the control of the terminal 20 in the fourth embodiment, based on the user's second input to the partial advertisement image 242b, the control to make the full advertisement image 242a corresponding to the partial advertisement image 242b visible is added. It is an additional example. The control of the fifth embodiment is performed after execution of superimposed display processing (A4) shown in FIG. 4-5, by way of example and not limitation.
The fifth embodiment corresponds to the third embodiment, but in the terminal 20, based on the second input for the partial advertisement image, the data of the entire advertisement image corresponding to the partial advertisement image is acquired from the server 10, The difference is that control is executed to make the full advertisement image visible. When the data of the partial advertisement image is acquired from the server 10 and displayed, the terminal 20 does not have the data of the entire advertisement image, and the data of the entire advertisement image is required to make the entire advertisement image visible. It differs from the third embodiment in that it is separately obtained from the server 10 .

The content described in the fifth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
In the display screen shown in FIG. 3-1, the transparent area 241a and the partial advertisement image 242b are fixed (A12) by performing the scrolling operations (A5 to A13) after the execution of the superimposed display process (A4). . Therefore, the partial advertisement image 242b is visible through the transmissive area 241a.

In this state, the user performs a touch operation (not a limitation, but an example of a second input) of touching the visible partial advertisement image 242b (an example of the first information, not a limitation) on the touch panel, The full advertisement image 242a corresponding to the partial advertisement image 242b becomes visible.

In this example, the only information included in partial advertising image 242b is the appearance and product name of the digital watch. On the other hand, the full advertisement image 242a contains the appearance of the digital watch and the product name in the center, information indicating that the product is about to be released in the upper part, and website information in the lower part.
That is, in this example, the partial advertisement image 242b is set as an advertisement image obtained by trimming the center portion of the full advertisement image 242a in the vertical direction.

<Processing>
FIG. 5B is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This figure shows a general advertisement distribution process executed by the distribution processing unit 111 of the server 10 and a general advertisement display process executed by the display processing unit 211 of the terminal 20 .
Compared to the process of FIG. 3-2, A23 is added as a process executed by the terminal 20, and B11 and B13 are added as processes executed by the server 10. is different. As an example and not a limitation, the general advertisement distribution process can be executed as a process based on a subroutine program of the distribution process program 1501. FIG.

The terminal 20 determines whether or not a touch operation (not a limitation, but an example of a second input for the first information) has been performed on the partial advertisement image 242b in a state where the transparent region 241a of the web page and the partial advertisement image 242b are superimposed. (A21).

If the user touches the partial advertisement image 242b (A21: Yes), the terminal 20 transmits an advertisement request including the advertisement number of the partial advertisement image 242b to the server 10 via the communication I/F 22 (A23). .

The user's touch operation on the partial advertisement image 242b also corresponds to touch operation on the transmissive area 241a superimposed on the partial advertisement image 242b.

When the server 10 receives the advertisement request from the terminal through the communication I/F 14, based on the advertisement number included in the advertisement request, the server 10 identifies general advertisement data to be distributed from the general advertisement database 153a (B11). Then, the identified overall advertisement data (including the data of the overall advertisement image 242a as an example, not limitation) is transmitted to the terminal 20 via the communication I/F 14 (B13), and the overall advertisement distribution process is terminated.

When the terminal 20 receives the full advertisement data from the server 10, the terminal 20 arranges the full advertisement image 242a based on the full advertisement data on the first layer, and sets the entire web page 241 placed on the second layer as the transparent area 241a. Then (A25), the full advertisement display process is terminated.
This allows the user to visually recognize the entirety of the full advertisement image 242a arranged on the first layer.

<Effect of the fifth embodiment>
The effect based on the relationship between the partial advertisement image 242b and the full advertisement image 242a in the fifth embodiment is the same as the effect based on the relationship between the attention area and the full advertisement image 242a shown in the third embodiment.

<Fifth Modification (1)>
The modified example of the relationship between the attention area and the full advertisement image 242a shown as the modified example of the third embodiment can be similarly applied to the relationship between the partial advertisement image 242b and the full advertisement image 242a in the fifth embodiment. By way of example and not limitation, while the partial advertising image 242b is a still image, the full advertising image 242a corresponding to the partial advertising image 242b may be a moving image, and the second input for the partial advertising image 242b is Reproduction of the moving image may be started when the full advertisement image 242a is displayed (the whole is made visible).

Furthermore, the modified example of the display process after the full advertisement image 242a is displayed (after the entire advertisement image 242a becomes visible), which is shown as a modified example of the third embodiment, can be similarly applied to the fifth embodiment. .

<Fifth Modification (2)>
In the fifth embodiment, as a non-limiting example, the main content data distributed from the server 10 may include information such as a URI in which the data of the overall advertisement image associated with the main content data is stored. can.
Alternatively, as a non-limiting example, the partial advertisement data distributed from the server 10 may include information such as a URI storing the data of the full advertisement image associated with the partial advertisement image corresponding to the partial advertisement data. can also be

In this case, in the full advertisement display process of FIG. 5B, as an example and not limitation, when the touch operation (second input) of the partial advertisement image 242b is performed (A21: Yes), the terminal 20 Based on information such as the URI included in the main content data (or partial advertisement data), the data of the full advertisement image 242a associated with the touch-operated partial advertisement image 242b is obtained. Then, the full advertisement image 242a based on the acquired data can be arranged on the first layer (A25).
This technique can also be applied to the following examples.

<Sixth embodiment>
The sixth embodiment is an embodiment in which the setting of the partial advertisement image 242b and the transparent area 241a and the billing process based on the partial advertisement image 242b are added to the above-described examples.

The content described in the sixth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Functional configuration>
(1) Functional Configuration of Server The main content database 152 shown in FIG. 6-1 stores, as an example and not a limitation, a main content ID that identifies main content information based on main content data, and main content data corresponding to the main content ID. an area, an advertisement number that identifies an advertisement (advertisement information to be displayed on the terminal 20 together with the main content information) associated with the main content data of that main content ID, and an advertiser ID that identifies an advertiser who provides the advertisement of that advertisement number. , an image ID that identifies a partial advertisement image related to the advertisement with the advertisement number, an image ID that identifies the entire advertisement image related to the advertisement with the advertisement number, and a transparent area setting range in the main content information (web page) of the main content ID. are stored in association with each other.

In this example, the image ID of the partial advertisement image and the image ID of the full advertisement image corresponding to the partial advertisement image include a common advertisement number. Therefore, in the server 10, based on the advertisement number, it is possible to identify the partial advertisement image and the entire advertisement image that constitute the advertisement of that advertisement number.

As a non-limiting example, the overall advertisement database 153a shown in FIG. 6-2 includes a storage area in which the overall advertisement image is stored in association with the image ID of the overall advertisement image, and a storage area in which the overall advertisement image is stored in the terminal 20. The billing amount, which is the amount billed to the advertiser each time the advertisement is displayed, is stored in association with the billing amount. In this example, the advertiser is charged 1.0 yen each time the full advertisement image is displayed based on the touch operation on the partial advertisement image.

In the partial advertisement database 153b shown in FIG. 6-3, for example and not limitation, a storage area in which the partial advertisement image is stored in association with the image ID of the partial advertisement image, and a partial advertisement image for the entire advertisement image. An area (a trimming area indicating which area of the corresponding full advertisement image the partial advertisement image corresponds to) and the initial position of the partial advertisement image are stored.

In this embodiment, a region obtained by vertically trimming the corresponding full advertising image is determined as the region of the partial advertising image. In the drawing, for example and not limitation, the horizontal coordinate value is "x", the vertical coordinate value is "y", and the coordinate value is "(x, y)".

FIG. 6-4 shows an example of a table showing the relationship between the size (vertical width) of the partial advertisement image and the billing amount. This table can be stored in the storage unit 15 of the server 10 by way of example and not limitation.

In this table, the vertical width of the partial advertisement image and the billing amount per display of the full advertisement image (hereinafter referred to as "billing amount" as appropriate) are defined in association with each other. That is, this table is a table for setting the billing amount based on the vertical width of the partial advertisement image.

The example shown in FIG. 6-4 shows a case where the billing amount is changed by classifying the vertical width of the partial advertisement image according to the ratio to the vertical width of the page display area. This is based on how much the vertical width of the partial advertisement image occupies within the display range that is the reference for the user to visually recognize (within the range of the page display area as an example, not as a limitation). intended to change.

Specifically, the vertical width of the partial advertisement image is not limited, and examples thereof include "20% of the vertical width of the page display area", "40% of the vertical width of the page display area", "40% of the vertical width of the page display area", and "40% of the vertical width of the page display area". 60% of the page display area" and "80% of the vertical width of the page display area".
The billing amount for "20% of the vertical width of the page display area" is "1.0 yen", and the billing amount for "40% of the vertical width of the page display area" is "1.2 yen". "60% of the vertical width of the page display area" is charged with "1.4 yen", and "80% of the vertical width of the page display area" is charged with "1.6 yen". ing.
That is, the higher the ratio of the page display area to the vertical width, the higher the billing amount.

In this example, the vertical width of the partial advertisement image is divided according to the ratio to the vertical width of the page display area, but it is not limited to this.
As an example and not a limitation, the vertical width of the partial advertisement image may be divided according to the ratio to the vertical width of the main content information (web page) to change the billing amount, or this may not be the case.

If the vertical width of the entire advertisement image is the same as the vertical width of the page display area, or if the size of the entire advertisement image is the same as the size of the page display area, the above ratio to the vertical width of the page display area is It is the same as the ratio to the vertical width of the entire advertisement image. That is, the billing amount is set by dividing the vertical width of the partial advertisement image according to the ratio to the vertical width of the entire advertisement image.

Note that the full advertisement image does not necessarily have to be an image of the same size as the page display area, and can be an image of a size smaller than the page display area as an example, not limitation.
Therefore, as a non-limiting example, the vertical width of the partial advertisement image may be divided according to the ratio to the vertical width of the entire advertisement image to change the billing amount, or this may not be the case.
In this case, it is preferable that the larger the size of the overall advertisement image, the higher the billing amount for the same ratio (ratio to the vertical width of the overall advertisement image).

In this embodiment, the control unit 11 of the server 10 determines the billing amount when the full advertisement image corresponding to the partial advertisement image is displayed based on the vertical width of the set partial advertisement image. The charged amount is associated with the full advertisement image.

As an example and not a limitation, based on the fact that the server 10 has transmitted the overall advertisement data to the terminal 20 in B11 of FIG. 5-2, the advertisement number (or the image ID of the overall advertisement image) corresponding to the overall advertisement data update the billing amount associated with the advertisement of the advertisement number (or image ID) stored in association with . Also, based on the association between the advertisement number (or image ID) and the advertiser ID, the billing amount for the advertiser is updated.

At A25 in FIG. 5-2, based on the terminal 20 displaying the full advertisement image 242a on the display unit 24 (the full advertisement image 242a becomes visible), the image ID of the full advertisement image 242a may be transmitted to the server 10 . The server 10 that received the advertisement display information calculates the billing amount for the advertisement with the advertisement number associated with the image ID included in the advertisement display information and the billing amount for the advertiser with the advertiser ID associated with the advertisement number as follows: Each may be updated.

The billing amount to the advertiser can also be defined as the billing amount when the partial advertisement image is displayed. Then, the server 10 may or may not set the billing amount when the partial advertisement image is displayed. This also applies to other embodiments.

(2) Setting of Partial Advertisement Image by Advertiser As described above, the advertiser can arbitrarily set the area of the entire advertisement image to be the partial advertisement image.

As an example and not a limitation, the advertiser connects a setting device (for example, a device having the same function as the terminal 20) for setting a partial advertisement image stored in the server 10 to the server 10 via the network 30. By operating the setting device in the connected state, it is possible to set the partial advertisement image.

Specifically, the advertiser displays the entire advertisement image on the display unit of the setting device, and performs an operation to specify the area of the partial advertisement image (for example, the position and By performing the operation of changing the size), the designated area is trimmed from the full advertisement image, set as a partial advertisement image, and stored in the partial advertisement database 153b. The set partial advertisement image data is delivered to the terminal 20 as partial advertisement data.

As described above, the partial advertisement image can be automatically set by the terminal 20 or the server 10, or the partial advertisement image can be set by the user's operation of the terminal 20. FIG.

(3) Setting of Transmissive Area by Server When the partial advertisement image is set, the control unit 11 of the server 10 associates the partial advertisement image with the partial advertisement image based on the horizontal width and the vertical width of the partial advertisement image, for example and not limitation. Sets the transparent area of the main content information (web page) that is displayed.

Specifically, as a non-limiting example, the server 10 sets a horizontal width equal to or smaller than the horizontal width of the partial advertising image (for example, not limiting, 80% to 100% of the horizontal width of the partial advertising image). The horizontal width of the transparent area is equal to or smaller than the vertical width of the partial advertisement image (for example, not limited to 80% to 100% of the vertical width of the partial advertisement image) as the vertical width of the transparent area. By doing so, the size (size) of the transparent area is set.

Alternatively, the server 10 may set the size of the transmissive area based on either the horizontal width or the vertical width of the partial advertisement image, or may not. may

The server 10 also determines the position of the transparent area in the main content information (web page). Specifically, as an example and not a limitation, the server 10 may display on the terminal 20 a web page having a vertical width approximately twice as large as the vertical width of the page display area, and the web page may be displayed at the initial position. When part of the partial advertisement image is visible in a certain state (for example, but not as a limitation, when the basic settings for that purpose are made by the advertiser), position the transparent area at the top of the web page The position is determined to be superimposed on the partial advertisement image.

On the other hand, if you want to make the partial advertisement image invisible when the web page is in the initial position (as an example, not as a limitation, if the advertiser has made basic settings for that), change the position of the transparent area to the web page It is set at the bottom of the page, and the transparent area appears in the page display area from the bottom of the screen by scrolling and overlaps the partial advertisement image.

Note that the server 10 may determine the size or position of the transparent area based on the configuration of the main content information, as an example and not a limitation.

As a non-limiting example, when more important areas in the main content information (main content areas that the user pays attention to) such as news images on the web page of a news site are arranged in the first half rather than the second half, the important areas The vertical width of the transmissive area is set so that the transmissive area is set in the latter half of the web page by avoiding , and a predetermined gap is provided between the transmissive area and the important area.

Conversely, when more important areas are arranged in the latter half than in the first half, the transparent area is set in the first half of the web page, avoiding the important areas, and the transparent area and the demand area are set. The vertical width of the transmissive region is set so that a predetermined interval is provided between the two.

As an example and not a limitation, the server 10 may or may not set the transparent area based on the size of the partial advertisement image. Specifically, as a non-limiting example, a size equal to or smaller than the size of the partial advertising image (80% to 100% of the size of the partial advertising image, as a non-limiting example) is the size of the transparent area. It may or may not be set as

<Effects of the sixth embodiment>
In the sixth embodiment, advertising content data (as a non-limiting example, full advertising data including a full advertising image, which is an example of first content data) is requested by an advertiser to be transmitted to the terminal 20 of the user. , the partial advertisement image (the first information of the first content information) of the advertisement content information indicates the configuration set by the advertiser.
As an example of the effect obtained by such a configuration, a business operator (as an example, not a limitation, an advertiser) wants to draw attention to the user of the first content information based on the first content data requested to be transmitted to the terminal. A region can be set as the first information.

In the sixth embodiment, the billing amount based on the transmission of the full advertisement image to the terminal 20 is set based on the length of the side of the partial advertisement image (first information) or the size of the partial advertisement image. showing configuration.
As an example of the effect obtained by such a configuration, an appropriate billing amount is set for the first information that has a high display effect (advertising effect as an example, not limitation) and is likely to be displayed in the first content information. be.

In the sixth embodiment, the overall advertisement data (first content data) includes the data of the overall advertisement image (first content information), and the overall advertisement image is the partial advertisement image (first information) according to the advertisement number. ) are shown.
As an example of the effect obtained by such a configuration, it is possible to first display the first information and then display the first content information corresponding to the first information, as an example and not as a limitation.

Further, the sixth embodiment shows a configuration in which the transparent area is set based on the length of the side of the partial advertisement image (first information) or the size of the partial advertisement image.
As an example of the effect obtained by such a configuration, it is possible to set a transparent region suitable for the first information.

In the sixth embodiment, the overall advertisement data (first content data) includes the data of the overall advertisement image (first content information), and the overall advertisement image is the partial advertisement image (first information). It shows a configuration in which information about billing based on the length or size of the sub-advertisement image is associated.
As an example of the effect obtained by such a configuration, the first information having a length or size that easily attracts the attention of the user is associated with, as a non-limiting example, a billing amount according to the likelihood of receiving attention from the user. can be made

Further, in the sixth embodiment, the overall advertisement data (first content data) includes the data of the overall advertisement image (first content information), and the overall advertisement image (first information) contains the overall advertisement data. A configuration associated with billing information in the server 10 that transmits to the terminal 20 is shown.
As an example of the effect obtained by such a configuration, the server side can manage information regarding billing based on the display of the first content information.

<Sixth modification (1)>
Although the example in which the partial advertisement image is set by the advertiser has been shown in the sixth embodiment, it is not limited to such a form. As described above, the partial advertisement image may be set based on the full advertisement image by the server 10 storing the full advertisement image.

As an example and not a limitation, the server 10 may set, in the partial advertisement image 242b, a horizontally long rectangular area whose center position is the pixel of the center coordinates of the entire advertisement image 242a. In addition, the server 10 executes image processing for the entire advertisement image 242a, and as a non-limiting example, by estimating the contour of the characteristic portion by edge detection using filtering, etc., a horizontally long image including the contour A rectangular area may be set in the partial advertisement image 242b.

In addition, when the full advertisement image 242a is a moving image, the server 10, for example and not limitation, determines the pixel value difference ( By estimating an area with a large variation) as a characteristic portion, the partial advertisement image 242b may be set so as to include the estimated characteristic portion.

This modification shows a configuration in which the partial advertisement image (first information) is set by the server 10 that transmits the entire advertisement data (first content data) to the terminal 20 .
As an example of the effect obtained by such a configuration, it is possible to eliminate the need for the setting operation of the first information by the business operator (as an example, not as a limitation, an advertiser).

<Sixth modification (2)>
In the sixth embodiment, an example was shown in which one piece of advertisement information is displayed in association with one piece of main content information on the terminal 20. However, the present invention is not limited to such a configuration, and a plurality of pieces of advertisement information are displayed in association with one piece of main content information. may be displayed.

As an example and not a limitation, in the main content database 152, one main content ID is associated with two different advertisement numbers (hereinafter referred to as a first advertisement number and a second advertisement number). Then, when the main content data of the main content ID is distributed to the terminal 20, the first advertisement content data (data of the first overall advertisement image, part of the first overall advertisement image) associated with the first advertisement number data of the first partial advertisement image) and second advertisement content data associated with the second advertisement number (data of the second full advertisement image, data of the second partial advertisement image which is part of the second full advertisement image) may be distributed to the terminal 20 .

As a non-limiting example, a first partial advertising image and a second partial advertising image are arranged in the first layer, and main content information having a transparent region is arranged in the second layer, so that the transparent region of the main content information is arranged. At least one of the first partial advertising image and the second partial advertising image may be visible through the image.

In the examples shown in FIGS. 6-5 and 6-6, a first partial advertisement image 242b, which is an advertisement image for a digital watch, and a second partial advertisement image 242b, which is an advertisement image for an analog watch, are placed on the first layer. , and a web page 241 is arranged on the second layer. Both the first partial advertisement image 242b and the second partial advertisement image 242b are horizontally long images, and are arranged side by side in the vertical direction on the first layer.

As shown in FIG. 6-5, when the web page 241 is in the initial position, the transparent area 241a is not in the page display area, so neither the first partial advertisement image 242b nor the second partial advertisement image 242b are visible. It has become.

When the user performs a scroll operation to scroll the web page 241 upward on the screen, the transmissive area 241a appears in the page display area from the bottom of the screen. At this time, only the lower part of the first partial advertisement image 242b arranged at the lower end of the first layer is visible through the transparent area 241a. When the user further performs a scroll operation to scroll the web page 241 upward on the screen, the entire first partial advertisement image 242b becomes visible through the transparent area 241a.

As shown in FIG. 6-6, the user further performs a scrolling operation to scroll the web page 241 upward on the screen, so that the entire first partial advertisement image 242b and above it are arranged through the transparent area 241a. It becomes possible to visually recognize a part of the second partial advertisement image 242b. By further scrolling the web page 241 by the user, the entire first partial advertisement image 242b and the entire second partial advertisement image 242b can be visually recognized through the transparent area 241a. Become.

At this time, both the first partial advertising image 242b and the second partial advertising image 242b are superimposed on the transmissive region 241a (as a non-limiting example, the boundary line between the first partial advertising image 242b and the second partial advertising image 242b). is located in the center of the transmissive area 241a in the vertical direction), the relative positions of the transmissive area 241a and the first partial advertising image 242b are fixed, and the relative positions of the transmissive area 241a and the second partial advertising image 242b are fixed. is also fixed.

After that, when the user performs a scroll operation, the first partial advertisement image 242b and the second partial advertisement image 242b move together with the transparent area 241a. As a result, the whole of the first partial advertising image 242b and the whole of the second partial advertising image 242b continue to be visible through the transmissive region 241a.

Based on the arrangement of the plurality of partial advertising images 242b on the first layer, the transmissive region 241a is also set so that the plurality of partial advertising images 242b are visible. That is, in this modified example, the server 10 sets the transparent area based on the number of partial advertisement images.

Specifically, as an example and not as a limitation, based on arranging the plurality of partial advertisement images 242b in the vertical direction of the first layer in association with the common main content information on the terminal 20, the server 10 performs the limitation Instead, as an example, the vertical width of the transmissive area 241a is set to a width equal to the sum of the vertical width of the first partial advertising image 242b and the vertical width of the second partial advertising image 242b.
As an example and not a limitation, the horizontal width of the transmissive region 241a is equal to or smaller than the horizontal width of the partial advertising image 242b, which has the shorter horizontal width, out of the first partial advertising image 242b and the second partial advertising image 242b. Set to width.

In this modification, a first partial advertisement image 242b (first information) that is part of the first full advertisement image 242a (first content information) and a part of the second full advertisement image 242a (third content information) is displayed in the page display area, and the vertical and horizontal widths of the transparent area are equal to the vertical and horizontal widths of the first partial advertising image 242b and the second partial advertising image 242b shows a configuration set based on the vertical width and horizontal width of 242b.
As an example of the effect obtained by such a configuration, when a plurality of pieces of information are arranged in the first layer as an example and not as a limitation, it is possible to set a transmissive region that allows the plurality of pieces of information to be visually recognized.

<Sixth modification (3)>
In the sixth embodiment, as an example and not a limitation, before setting the size of the transparent area 241a, the server 10 transmits the data of the web page 241 including the transparent area 241a based on the initial settings to the terminal 20, and the terminal 20 , the web page 241 including the transparent area 241a based on the initial settings may be displayed once.

After that, the server 10 determines whether the partial advertising image 242b to be placed on the first layer, or at least one of the vertical width and the horizontal width of the partial advertising image 242b, the size of the partial advertising image 242b, The transmissive area 241a is set based on the number of partial advertisement images 242b or a combination thereof. Then, the main content information (web page 241) having the transparent region 241a is transmitted to the terminal 20, and the terminal 20 arranges the main content information (web page 241) having the updated transparent region 241a on the second layer. You may do so.

In the example shown in FIG. 6-7, in the terminal 20, two horizontally long partial advertisement images 242b are arranged vertically in the first layer, and horizontally long transparent areas 241a based on the initial settings are arranged in the second layer. A web page 241 including The transmissive area 241a based on the initial setting is a rectangle having a predetermined vertical width and horizontal width.
In this example, the vertical width of the transmissive area 241a based on the initial settings is only about 30% of the vertical width of the one partial advertisement image 242b, so that only a part of the one partial advertisement image 242b is visible. However, the other partial advertisement image 242b cannot be seen at all.

After that, the server 10 sets the transmissive area 241a of a size that allows both of the partial advertisement images 242b to be visually recognized, based on the vertical and horizontal widths of the respective partial advertisement images 242b arranged on the first layer of the terminal 20. Then, the main content data including the data of the web page 241 including the transparent area 241 a is transmitted to the terminal 20 . As a result, a web page 241 including a transparent area 241a (transparent area 241a changed from the initial settings) based on the main content data is arranged on the second layer of the terminal 20 .

As a result, the user can see both partial advertisement images 242b through the changed transparent area 241a.
As an example of the effect of this modification, the user can see the main content information before the transparent region 241a based on the advertisement information associated with the main content information is set.

If the advertisement information associated with the main content information is changed based on the user's attribute information or website access history, the partial advertisement image 242b will differ depending on the user. 241a. As a result, on the server 10 side, it takes a predetermined time to set the transparent area 241a based on the partial advertisement image 242b and transmit the main content data of the main content information (web page 241) having the transparent area 241a to the terminal 20. This results in discomfort for users who cannot see the main content information immediately.

In this modified example, before setting the transparent area 241a based on the partial advertisement image 242b, the terminal 20 once displays the web page 241 including the default transparent area 241a, thereby displaying the main content information. Delays can be prevented.

<Sixth modification (4)>
The charging amount setting method described in the above embodiment is merely an example, and the present invention is not limited to this.
As a non-limiting example, the billing amount may or may not be set in consideration of not only the vertical width of the partial advertisement image but also the horizontal width of the partial advertisement image.

FIG. 6-8 is a diagram showing another example of the table showing the relationship between the size of the partial advertisement image and the billing amount. This table can be stored in the storage unit 15 of the server 10 by way of example and not limitation.

The structure of this table is almost the same as that of FIG. 6-4, but the column of the partial advertisement image size is different. Specifically, in this table, the partial advertisement image size includes the horizontal width of the partial advertisement image and the vertical width of the partial advertisement image.

The width is categorized into three, for example and not limitation, "whole width of the page display area", "3/4 of the width of the page display area", and "1/2 of the width of the page display area". ing.

In each width column, the vertical width is a vertical width corresponding to the ratio of the horizontal width, for example without limitation, "25% of the width", "50% of the width", "75% of the width", "100% of width" and "125% of width" are defined.

Regarding the width of the partial advertisement image "the entire width of the page display area", the charge amount is "1.0 yen" for "25% of the width" and "1.2 yen" for "50% of the width". , "1.4 yen" for "75% of the width", "2.0 yen" for "100% of the width", and "2.0 yen" for "125% of the width". 5 yen” is set for each. In other words, the higher the ratio to the width, the higher the billing amount.

In addition, regarding the width of the partial advertisement image "3/4 of the width of the page display area", the charge "0.8 yen" is charged for "25% of the width", and the charge "0.00 Yen" is charged for "50% of the width". .9 yen", "1.1 yen" for "75% of width", "1.1 yen" for "100% of width", "1.5 yen" for "125% of width" A charge amount of "1.9 yen" is set for each. In other words, the higher the ratio to the width, the higher the billing amount.

Regarding the width of the partial advertisement image "1/2 of the width of the page display area", the billing amount "0.6 yen" for "25% of the width" and "0.6 yen" for "50% of the width" 7 yen", "0.8 yen" for "75% of width", "1.1 yen" for "100% of width", and "1.1 yen" for "125% of width" A charge amount of "1.4 yen" is set for each. In other words, the higher the ratio to the width, the higher the billing amount.

Also, the higher the ratio of the horizontal width to the page display area, the higher the billing amount for the same vertical width. In other words, the higher the ratio of the width to the page display area, the higher the billing amount.
Further, when the vertical width of the partial advertisement image is longer than the horizontal width, the billing amount is set to be higher than when the image is horizontally long.

In the above embodiment, the billing amount is classified based on the vertical width determined according to the ratio of the horizontal width of the page display area. charges may or may not be classified based on
Similarly, the billing amount may or may not be classified based on the actual width of the partial advertisement image.

<Sixth modification (5)>
When the sixth embodiment is applied to the second embodiment or the third embodiment, the storage unit 15 of the server 10 may be configured not to store the partial advertisement database 153b. As a non-limiting example, the server 10 may or may not store attention area information identifying an attention area in the overall advertisement image 242a in association with the image ID of the overall advertisement image 242a. good.

Also, the relationship between the size of the partial advertisement image 242b shown in FIGS. can be applied to the relationship with the billing amount generated by displaying the entire advertisement image 242a including .

In the configuration according to this modification, at A25 in FIG. Based on this, the advertisement display information including the image ID of the full advertisement image 242a may be transmitted to the server 10. FIG. The server 10 that received the advertisement display information calculates the billing amount for the advertisement with the advertisement number associated with the image ID included in the advertisement display information and the billing amount for the advertiser with the advertiser ID associated with the advertisement number as follows: Each may be updated.

In this modified example, when a plurality of advertisements are associated with one piece of main content information, as an example and not a limitation, two different advertisement numbers (hereinafter referred to as first advertisement numbers) are assigned to one main content ID in the main content database 152. , second advertisement number) are associated with each other. Then, when the main content data of the main content ID is distributed to the terminal 20, the first advertisement content data (data of the first overall advertisement image and part of the first overall advertisement image) associated with the first advertisement number (including attention area information identifying a certain first attention area), and second advertisement content data associated with the second advertisement number (the data of the second overall advertisement image and the second advertisement image that is part of the second overall advertisement image). 2) may be delivered to the terminal 20.

A first region of interest and a second region of interest are arranged vertically in the first layer, and main content information is arranged in the second layer. Furthermore, based on the second input (touch operation) on the first attention area, the entire first full advertisement image is displayed (becomes visible), and based on the second input (touch operation) on the second attention area, The entire second full advertisement image may be displayed (visible).

<Seventh embodiment>
The seventh embodiment is an embodiment in which a plurality of partial advertisement images are arranged on the first layer.
This differs from the fourth to sixth embodiments in that not one partial advertisement image but a plurality of partial advertisement images are arranged on the first layer.

The content described in the seventh embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

In this embodiment, when different partial advertisement images are arranged adjacently, they are shown and described as being arranged with a gap so that the user can recognize that they are different partial advertisement images.
However, unlike the present embodiment, different partial advertisement images may be arranged (attached) without providing a gap, or may not be arranged in such a manner.

In the example shown in FIG. 7-1, two partial advertisement images 242b are arranged as advertisement content information on the first layer, and a web page 241 is arranged on the second layer.
Specifically, as shown in FIG. 7-1, by way of example and not limitation, the first layer has a first portion advertisement image 242b for a digital watch at the bottom and a second portion for an analog watch at the center. An advertisement image 242b is arranged. A web page 241 of a business news site is arranged on the second layer as main content information.

The web page 241 contains a document (not limited, but an example of character information included in the third content information) and an image (not limited, but an example of image information included in the third content information) that constitutes a news article. included, but they would all be placed in the second layer.

Both the first partial advertising image 242b and the second partial advertising image 242b are horizontally long images, and are arranged side by side in the vertical direction on the first layer. The first partial advertising image 242b is an image obtained by trimming a portion of the first full advertising image 242a, and is arranged at the bottom end of the page display area of the terminal 20, for example and not limitation.

The second partial advertising image 242b is an image obtained by trimming a portion of the second full advertising image 242a to substantially the same size as the first partial advertising image 242b, for example and not limitation. is placed adjacent to the upper side of the That is, the first partial advertising image 242b and the second partial advertising image 242b are positioned at the bottom and center of the screen, respectively.

In this embodiment, by way of example and not limitation, the relative position of the first partial advertising image 242b to the page display area and the relative position of the second partial advertising image 242b to the page display area are fixed. That is, the first partial advertisement image 242b and the second partial advertisement image 242b do not change their positions even if the user scrolls the web page 241. FIG.

As shown in FIG. 7B, when the user accesses the business news site using the web browser of the terminal 20, a web page 241 is displayed in the page display area.
In this example, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. As a result, part of the web page 241 including the top part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is not displayed. ing. This state is a state where the web page 241 is at the initial position.

In this example, when the web page 241 is at the initial position, the transmissive area 241a is arranged at the lower end of the page display area. The transmissive area 241a is a horizontally long area whose horizontal width is greater than its vertical width, and has substantially the same size as the first partial advertising image 242b. Therefore, the entire first partial advertisement image 242b at the bottom of the screen is visible through the transparent area 241a.

When the web page 241 is in the initial position, the user touches the page display area (an area different from the transparent area 241a) and moves the finger upward on the screen to scroll the web page 241. Scroll up on the screen. Accordingly, the transmissive area 241a moves upward, and the upper part of the first partial advertising image 242b and the lower part of the second partial advertising image 242b are visible through the transmissive area 241a. state.

Thereafter, when the user continues scrolling to move the last part [END] of the web page 241 to the page display area, the transparent area 241a is also moved upward on the screen as the web page 241 scrolls upward on the screen. , and the transparent area 241a and the second partial advertisement image 242b are superimposed. This state is assumed to be a state where the web page 241 is at the terminal position.

<Processing>
FIG. 7-3 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below are merely examples of the processing in this embodiment, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 7-3 shows the flow chart of FIG. 4-5 after the processing (B3) in which the main content data to be distributed (including data about the web page 241 of the news site as an example, not limitation) is transmitted. A step of the partial advertisement determination process for determining the image 242b (as an example, not a limitation, the step of B4) is added. 2 is a flow chart in which the steps of the process of fixing the relative positions of (steps A7b to A12a as an example, not a limitation) are deleted.

After B3, as the partial advertisement determination process, the server 10 analyzes the contents of the main content data to be distributed, and extracts three or more pieces of partial advertisement data having contents related to the contents from the partial advertisement database 153b. Then, a process of randomly selecting two partial advertisement data to be distributed to the terminal 20 from the extracted three or more partial advertisement data is performed (B4).

After that, the server 10 identifies the selected partial advertisement data from the partial advertisement database 153b (B5), and transfers the identified partial advertisement data (including, as a non-limiting example, data related to the partial advertisement image 242b) to the communication I/F 14. to the terminal 20 (B7), and the distribution process ends.

Note that the method of selecting two partial advertisement data to be delivered to the terminal 20 from three or more partial advertisement data is not limited to such a method. As an example and not a limitation, two pieces of partial advertisement data to be distributed to the terminal 20 may be selected based on the time of day, user preferences, or the like.

<Effects of the seventh embodiment>
The seventh embodiment includes a first partial advertisement image 242b (an example of first information, not limitation) that is part of a first full advertisement image 242a (an example of first content information, not limitation), and a second A second partial advertisement image 242b (an example of second information, not limitation) that is part of the entire advertisement image 242a (an example of second content information, not limitation) and at least a page display area (not limitation, a terminal display area), superimposed on at least a part of the first partial advertising image 242b and the second partial advertising image 242b, and having a transparent area 241a in at least a part of the main content information (web page 241) (limited instead, an example of the third content information) is displayed in the page display area. Then, based on the user's scrolling operation on the page display area (not a limitation, but an example of the first input), the control to move on the page display area is performed on at least the transparent area 241a of the web page 241. there is
As an example of the effect obtained by such a configuration, the first information and the second information are fixed in the display area, while the transmissive area moves on the display area based on the first input. Therefore, the user can visually recognize the first information and the second information through the transmissive area.

Further, the seventh embodiment shows a configuration in which the first input is a user's scrolling operation, and the transmissive area 241a is moved in a direction based on the scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to increase the possibility that the user will pay attention to at least one of the first information and the second information by moving the transmissive area in the direction intended by the user.

In the seventh embodiment, the first content information is advertisement information (as a non-limiting example, a first full advertisement image 242a), and the first information (as a non-limiting example, a first partial advertisement image 242b) is It shows the configuration of which it is part.
As an example of the effect obtained by such a configuration, the advertisement effect can be improved because the user can recognize the contents of the advertisement information through the transmissive area that moves on the display area.

In addition, the seventh embodiment includes the terminal 20 receiving third content data (main content data as an News web page, etc.) shows a configuration based on the third content data.
As an example of the effect obtained by such a configuration, it becomes possible to display the third content information based on data received from the outside of the terminal.

Further, in the seventh embodiment, the third content information (business news web page as an example, not limitation) includes text information or image information, and the transparent area 241a does not include text information or image information. showing.
As an example of the effect obtained by such a configuration, it becomes easier to distinguish between the third content information and the first information and the second information that are visible through the transmissive region.

<Other effects>
In the seventh embodiment, the transparent area of the main content information arranged on the second layer is moved based on the user's input, but the plurality of partial advertisement images arranged on the first layer are the transparent areas of the main content information. It has a configuration that does not move with the

More specifically, the seventh embodiment shows a configuration in which the control unit 21 controls the transmissive area 241a to move in the page display area based on the direction of the user's first input.
As an example of the effect obtained by such a configuration, the user can change the direction of the first input to change the moving direction of the transmissive region, and the user can change at least the first information and the second information. It can increase the possibility of focusing on one side.

In addition, in the display example shown in FIG. 7B, in a state in which the final part [END] of the web page 241 is moved to the page display area, the user can see the entire second partial advertisement image 242b through the transparent area 241a. becomes visible.
That is, when the web page 241 is at the initial position, the entire first partial advertising image 242b is visible through the transparent area 241a, and when the web page 241 is at the terminal position, the second partial advertising image 242b is visible. All are visible through the transmissive region 241a.

When the user has finished reading the contents of the web page 241, the web page 241 is at the end position and the entire second partial advertisement image 242b is visible through the transparent area 241a. Further, after the user finishes reading the content of the web page 241, the state in which the web page 241 is not scrolled often continues.
In other words, after the user finishes reading the content of the web page 241, the state in which the second partial advertising image 242b can be visually recognized through the transparent area 241a often continues for a long time. It is not visible unless the user scrolls the web page 241 .

On the other hand, before the user reads the contents of the web page 241, the web page 241 is in the initial position, and the entire first partial advertisement image 242b is visible through the transparent area 241a. From the above, the possibility that the first partial advertising image 242b will be seen is higher than the possibility that the second partial advertising image 242b will be seen.
Therefore, as an example and not a limitation, it can be said that the first partial advertising image 242b is more valuable as an advertisement than the second partial advertising image 242b.

<Seventh Modification (1)>
In the seventh embodiment, the main content information (web page 241) partially including the transparent area 241a is superimposed on the entire area of the first partial advertising image 242b and the second partial advertising image 242b arranged in the first layer. However, it is not limited to such a configuration, and partial areas of the first partial advertising image 242b and the second partial advertising image 242b arranged on the first layer are partially transparent. The main content information (web page 241) having the area 241a may be superimposed.

Further, in the seventh embodiment, an example in which the entire area of the rectangular transmissive area 241a is moved by the scrolling operation is shown, but the present invention is not limited to such a configuration, and a part of the rectangular transmissive area 241a is moved by the scrolling operation. may move.

Further, in the seventh embodiment, an example was shown in which the transmissive area 241a and other areas (text area of news articles, etc.) in the web page 241 are moved together by the scrolling operation. Without limitation, the transmissive region 241a may be movable independently of other regions.

<Seventh Modification (2)>
Although the first content information and the second content information are advertising information in the seventh embodiment, at least one of the first content information and the second content information is not limited to advertising information, and may be other content information. . By way of example and not of limitation, at least one of the first content information and the second content information may be content information related to the third content information, and by way of example and not of limitation, the third content information is a news article document. In some cases, at least one of the first content information and the second content information is a news image related to the news article, and at least one of the first information and the second information is part of the news image. good.
As an example of the effect obtained by such a configuration, it is possible to diversify the display form of information related to the third content information.

<Seventh modification (3)>
In the seventh embodiment, the size of the transmissive area 241a is substantially the same as the size of the partial advertisement image 242b. The size of the transmissive area 241a is not limited to such a configuration, and may be smaller or larger than the size of the partial advertisement image 242b.

<Seventh modification (4)>
In the seventh embodiment, the first partial advertising image 242b and the second partial advertising image 242b are horizontally long images. It may be an image.

In addition, in the seventh embodiment, when the web page 241 is in the initial position, the transmissive area 241a of the web page 241 is in the page display area, and the user can confirm this (FIG. 7). -1, see Figure 7-2). Without being limited to such a configuration, when the web page 241 is in the initial position, the transparent area 241a of the web page 241 may not be in the page display area.

<Seventh modification (5)>
In the seventh embodiment, two partial advertising images 242b, the first partial advertising image 242b and the second partial advertising image 242b, are arranged in the page display area. A partial advertisement image 242b may be arranged.

In the examples shown in FIGS. 7-4 and 7-6, three partial advertisement images 242b are arranged as advertising content information on the first layer, and a web page 241 of a business news site is arranged as main content information on the second layer. ing.
Specifically, as shown in FIG. 7-4, by way of example and not limitation, the first layer has a first portion advertising image 242b for a digital watch at the bottom and a second portion for an analog watch at the center. An advertisement image 242b is arranged. In addition to these, a third partial advertisement image 242b, which is an advertisement image of a pair watch, is arranged on the top of the first layer. A web page 241 is arranged on the second layer.

The third partial advertising image 242b is a horizontally long image obtained by trimming a portion of the third full advertising image 242a to substantially the same size as the first partial advertising image 242b, and is adjacent to the upper side of the second partial advertising image 242b. are placed as follows. That is, the first partial advertising image 242b, the second partial advertising image 242b, and the third partial advertising image 242b are positioned at the bottom of the screen, the center of the screen, and the top of the screen, respectively.
The relative position of the third partial advertisement image 242b to the page display area is fixed. That is, the first partial advertising image 242b, the second partial advertising image 242b, and the third partial advertising image 242b do not change their positions even if the user scrolls the web page 241. FIG.

As shown in FIG. 7-5, in this example, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. As a result, when the web page 241 is in the initial position, a part of the web page 241 including the top part [TOP] of the web page 241 is displayed in the page display area, and the last part [END] of the web page 241 is displayed. The rest is hidden, including In addition, since the length of the web page 241 is long, the moving distance of the transmissive area 241a is also large.

The transmissive area 241a has substantially the same size as the first partial advertising image 242b, and is arranged at the lower end of the page display area. Therefore, the entire first partial advertisement image 242b at the bottom of the screen is visible through the transparent area 241a.

When the web page 241 is in the initial position, the user touches the page display area (an area different from the transparent area 241a) and moves the finger upward on the screen to scroll the web page 241. Scroll up on the screen. Accordingly, the transmissive area 241a moves upward, and the upper part of the first partial advertising image 242b and the lower part of the second partial advertising image 242b are visible through the transmissive area 241a. state. When the transmissive area 241a moves further upward, the transmissive area 241a and the second partial advertising image 242b are superimposed, and the user can see the entire second partial advertising image 242b through the transmissive area 241a. .

As shown in FIG. 7-6, when the user further continues the scrolling operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward, and is above the second partial advertisement image 242b. and a portion of the lower side of the third partial advertising image 242b are visible through the transmissive region 241a. Then, when the user continues scrolling and moves the last part [END] of the web page 241 to the page display area, the transparent area 241a also moves upward on the screen as the web page 241 scrolls upward on the screen. By scrolling, the transmissive area 241a and the third partial advertisement image 242b are superimposed.
Therefore, in a state in which the final part [END] of the web page 241 is moved to the page display area, the entire third partial advertisement image 242b can be visually recognized through the transparent area 241a.

Before the user reads the contents of the web page 241, the web page 241 is at the initial position (TOP), and the entire first partial advertisement image 242b at the bottom of the first layer is visible through the transparent area 241a of the web page. It is possible.
On the other hand, after the user finishes reading the content of the web page 241, the web page 241 is at the end position (END), and the entire third partial advertisement image 242b on the top of the first layer is the transparent area 241a of the web page. It is visible through

After the user finishes reading the content of the web page 241, the web page is often not moved from that position, so the state in which the third partial advertisement image 242b can be seen through the transparent area 241a may continue for a long time. many. However, on the other hand, the third partial advertisement image 242b cannot be viewed unless the user scrolls the web page 241. FIG.

On the other hand, the second partial advertisement image 242b becomes visible through the transparent area 241a while the user is reading the content of the web page 241. FIG. In other words, the period during which the second partial advertising image 242b can be viewed through the transmissive region 241a is often short.

From the above, as an example and not a limitation, the first partial advertisement image 242b has the highest advertisement value, the third partial advertisement image 242b has the second highest advertisement value, and the second partial advertisement image 242b has the highest advertisement value. It can be said that it has the lowest advertising value.

<Effect of the seventh modification (5)>
In this modification, the third advertising image 242a (not limiting, but an example of first content information) that is part of a third advertising image 242a (not limiting, but an example of fourth content information) that is different from the first advertising image 242a (not limiting, but an example of first content information) A three-portion advertisement image 242b (not limited, but an example of the third information) is displayed in the page display area (not limited, but an example of the display area of the terminal).
The transmissive area 241a indicates a configuration that is set based on the length of the side of the third partial advertising image 242b (an example of the third information, not limitation) or the size of the third partial advertising image 242b. .
As an example of the effect obtained by such a configuration, it is possible to set a transmissive region in which the third information is visible in addition to the first information and the second information.

<Seventh Modification (6)>
The seventh embodiment shows an example in which two partial advertisement images 242b for watches of different types are arranged in the page display area, and the seventh modification (5) shows three partial advertisement images for watches of different types. 242b is arranged in the page display area. It is not limited to such a configuration, and two or more partial advertisement images 242b for products with different qualities may be arranged in the page display area.

In the example shown in FIGS. 7-7 to 7-9, three partial advertisement images 242b are arranged as advertising content information on the first layer, and a web page 241 of a business news site is arranged as main content information on the second layer. ing.
Specifically, as shown in FIG. 7-7, as a non-limiting example, in the first layer, in the central part, first numbers corresponding to the 3rd, 2nd, and 1st rankings of this month's recommended business book rankings, respectively. A partial advertisement image 242b, a second partial advertisement image 242b, and a third partial advertisement image 242b are arranged in order from the bottom. A web page 241 is arranged on the second layer.

The first partial advertising image 242b, the second partial advertising image 242b, and the third partial advertising image 242b are all horizontally long images and have approximately the same size. The second advertising part image 242b is arranged above and adjacent to the first advertising part image 242b, and the third advertising part image 242b is arranged above and adjacent to the second advertising part image 242b. That is, on the first layer, the partial advertisement images 242b of the business books ranked 3rd, 2nd and 1st are arranged from the bottom to the top.
The relative positions of the first partial advertising image 242b, the second partial advertising image 242b and the third partial advertising image 242b with respect to the page display area are fixed.

As shown in FIG. 7-8, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. As a result, when the web page 241 is in the initial position, a part of the web page 241 including the top part [TOP] of the web page 241 is displayed in the page display area, and the last part [END] of the web page 241 is displayed. The rest is hidden, including

The transmissive area 241a is a horizontally long area whose width is greater than its height, and has substantially the same width as the width of the first partial advertising image 242b. It has a vertical width of approximately 1.7 times. In addition, an opaque label 241b with a character string "recommended business book ranking of this month" is arranged at the lower end of the transmissive area 241a.

The transparent area 241a is arranged so as to overlap the first partial advertisement image 242b when the web page 241 is in the initial position. Therefore, the first partial advertising image 242b and the lower part of the second partial advertising image 242b are visible through the transmissive region 241a.

When the web page 241 is in the initial position, the user touches the page display area (an area different from the transparent area 241a) and moves the finger upward on the screen to scroll the web page 241. Scroll up on the screen. Accordingly, the transmissive area 241a moves upward, and the upper portion of the first partial advertising image 242b and the second partial advertising image 242b are visible through the transmissive area 241a.

Thereafter, when the user continues scrolling to move the last part [END] of the web page 241 to the page display area, the transparent area 241a is also moved upward on the screen as the web page 241 scrolls upward on the screen. , and the transmissive area 241a overlaps the upper portion of the second partial advertising image 242b and the third partial advertising image 242b. That is, when the web page 241 is at the end position, the user can visually recognize the upper portion of the second partial advertising image 242b and the third partial advertising image 242b through the transparent area 241a.

Here, an example is shown in which the three partial advertisement images 242b are arranged so that the ranking of the business book increases from the bottom to the top. The three partial advertisement images 242b may be arranged so that the advertisement image 242b is arranged at a position with higher advertisement value.

As an example and not by way of limitation, in the example shown in FIGS. 7-9, the third partial advertising image 242b corresponding to the first ranked business document is placed below the highest advertising value. Also, the second partial advertisement image 242b corresponding to the business book with the second highest ranking is arranged on the upper side with the second highest advertisement value. Then, the first partial advertisement image 242b corresponding to the business book ranked third is arranged in the center with the lowest advertisement value. That is, on the first layer, from the bottom to the top, there are a third partial advertisement image 242b, a second partial advertisement image 242b, and a first partial advertisement corresponding to business publications ranked first, third, and second, respectively. An image 242b is placed.

<Effect of the seventh modification (3)>
In this modification, the first partial advertisement image 242b (not limited, but an example of first information) and the second partial advertisement image 242b (not limited, but an example of second information) are displayed on a page based on the details of the content. The configuration displayed at the display position of the area (not limited, but an example of the display area of the terminal) is shown.
As an example of the effect obtained by such a configuration, by displaying the first information and the second information in the display area so as to be arranged in the order of the details of the content, it is possible to make the details of the content easier for the user to understand. . In addition, by displaying the first information and the second information in the display area so that the order of the contents and the order of the advertisement value of the information arrangement position match, the advertisement value corresponding to the contents of the contents can be displayed. Information can be displayed at a location that has

Furthermore, this modification includes a first partial advertising image 242b (not limited, but an example of first information), a second partial advertising image 242b (not limited, but an example of second information), and a third partial advertising image 242b ( An example of the third information, not a limitation) indicates a configuration displayed at a display position of a page display area (not a limitation, but an example of a display area of a terminal) based on the details of the content.
As an example of the effect obtained by such a configuration, the first information, the second information, and the third information are displayed in the display area so as to be arranged in the order of the contents of the contents, so that the contents of the contents can be easily understood by the user. can do. In addition, by displaying the first information, the second information, and the third information in the page display area so that the order of the contents and the order of the advertising value of the information arrangement position match, Information can be displayed in locations that have advertising value.

In this modified example, an example in which three partial advertisement images 242b are arranged in the page display area is shown, but the present invention is not limited to such a configuration, and two partial advertisement images 242b or four or more partial advertisement images The image 242b may be arranged in the page display area.

<Eighth embodiment>
The eighth embodiment is, by way of example and not limitation, an embodiment in which the full advertisement image 242a corresponding to the first partial advertisement image 242b is made visible based on the user's second input to the first partial advertisement image 242b. be. Further, this is an embodiment in which the full advertisement image 242a corresponding to the second partial advertisement image 242b is made visible based on the user's third input to the second partial advertisement image 242b. The eighth embodiment is performed after execution of superimposed display processing (A4) shown in FIG. 7-3 by way of example and not limitation.
The eighth embodiment corresponds to the fifth embodiment, but in the terminal 20, the execution target of the control to make the full advertisement image visible is extended to a plurality of partial advertisement images instead of one partial advertisement image. Points are different.

The content described in the eighth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
On the display screen shown in FIG. 8-1, as an example, not limitation, the scrolling operation (A5 to A13) is performed after execution of the superimposed display process (A4) in FIG. Scroll upward on the screen (A7). Accordingly, the transmissive area 241a moves upward, and the upper part of the first partial advertising image 242b and the lower part of the second partial advertising image 242b are visible through the transmissive area 241a. It is in a state where

In this state, the user performs a touch operation (not a limitation, but an example of a second input) of briefly touching the visible first partial advertisement image 242b (an example of the first information, not a limitation) once. By performing this operation on the touch panel, the first full advertisement image 242a corresponding to the first partial advertisement image 242b becomes visible. The first partial advertisement image 242b is a vertically long advertisement image displayed in the entire page display area.

The first full advertising image 242a is an image that includes the entire area of the first partial advertising image 242b and also includes areas that are not included in the first partial advertising image 242b. In this example, the only information included in the first partial advertising image 242b is the appearance of the dial of the digital watch and the release date. On the other hand, the first full advertisement image 242a includes the appearance of the dial of the digital watch and the release date in the lower part, and the belt of the digital watch, the product name and the advertisement text in the upper part.
That is, in this example, the first partial advertisement image 242b is set as an advertisement image obtained by trimming the lower portion of the first full advertisement image 242a.

The second full advertisement image 242a is an image that includes the entire area of the second partial advertisement image 242b and also includes areas that are not included in the second partial advertisement image 242b. In this example, the only information included in the second partial advertising image 242b is the appearance of the dial of the analog watch. On the other hand, the second overall advertisement image 242a includes one strap of the analog watch, the product name and the advertisement text at the top, and the other strap of the analog watch and the release date of the product at the bottom.
That is, in this example, the second partial advertisement image 242b is set as an advertisement image obtained by trimming the vertical central portion of the second full advertisement image 242a.

<Processing>
FIG. 8B is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the full advertisement display processing executed by the display processing unit 211 of the terminal 20 is shown on the left, and the full advertisement distribution processing executed by the distribution processing unit 111 of the server 10 is shown on the right.
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below are merely examples of the processing in this embodiment, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 8-2 shows the steps of the operation for displaying the first full advertisement image 242a or the second full advertisement image 242a in the flowchart of FIG. 10 is a flowchart to which a step of determining the type of the overall advertisement image selected by (as a non-limiting example, the step of A22) and the like are added.

The terminal 20 displays the first partial advertising image 242b in a state where the transparent region 241a of the main content information overlaps the upper portion of the first partial advertising image 242b and the lower portion of the second partial advertising image 242b. Alternatively, it is determined whether or not an advertisement touch operation has been performed on the second partial advertisement image 242b (A21).

When the user performs an operation to touch the first partial advertising image 242b or the second partial advertising image 242b (A21: Yes), the terminal 20 detects whether the partial advertising image 242b touched by the user is the first partial advertising image 242b or the second partial advertising image 242b. Selected advertisement determination processing for determining which of the second partial advertisement images 242b is performed (A22).

When the terminal 20 determines that the user has performed an operation of touching the first partial advertisement image 242b (not a limitation, but an example of a second input for the first information), the terminal 20 sends an advertisement request including the advertisement number of the partial advertisement image 242b. is transmitted to the server 10 via the communication I/F 22 . On the other hand, when the terminal 20 determines that the user has performed an operation of touching the second partial advertisement image 242b (not a limitation, but an example of a third input for the second information), the terminal 20 includes the advertisement number of the partial advertisement image 242b. An advertisement request is sent to the server 10 via the communication I/F 22 (A23).

Note that the user's operation of touching the first partial advertising image 242b or the second partial advertising image 242b corresponds to the operation of touching the transparent region 241a superimposed on the partial advertising image 242b. do.

The terminal 20 receives the overall advertising data identified by the server 10 based on the advertising number (including, by way of example and not limitation, data relating to the first partial advertising image 242b or the second partial advertising image 242b). Then, the terminal 20 arranges the first partial advertisement image 242b or the second partial advertisement image 242b based on the overall advertisement data on the first layer, and the entire web page 241 arranged on the second layer in the transparent area 241a. Set (A25), and complete the full advertisement display process.
This allows the user to visually recognize the entire first partial advertising image 242b or second partial advertising image 242b arranged on the first layer.

<Effects of the eighth embodiment>
In the eighth embodiment, the page display area of the display unit 24 is a vertically elongated area that is longer in the vertical direction than in the horizontal direction. The first partial advertising image 242b has a second horizontal side that is shorter than the first side, and the first partial advertising image 242b has a third vertical side and a fourth horizontal side that is longer than the third side. It shows a configuration in which three sides are arranged along the longitudinal direction of the page display area and the fourth side is arranged along the short direction of the page display area and displayed in the page display area.
As an example of the effect obtained by such a configuration, the user's visibility can be improved by making the first information oblong information in which the third side is shorter than the fourth side.

In the eighth embodiment, the first full advertisement image 242a is displayed in the page display area with the first side arranged along the longitudinal direction and the second side arranged along the short side direction. showing.
As an example of the effect obtained by such a configuration, by displaying the vertically long first content information whose first side is longer than the second side, the first content information attracts the user's attention and the information display effect is enhanced. be able to.

Further, in the eighth embodiment, the control unit 21 controls to make the first full advertisement image 242a visible to the user of the terminal 20 based on the second input to the first partial advertisement image 242b by the user of the terminal 20. and the control unit 21 executes control to make the second full advertisement image 242a visible to the user of the terminal 20 based on the third input to the second partial advertisement image 242b by the user of the terminal 20 is shown.
As an example of the effect obtained by such a configuration, a user interested in the first information can be guided to the first content information, and a user interested in the second information can be guided to the second content information. can do.

In the eighth embodiment, the main content information is arranged based on the second input to the first partial advertisement image 242b by the user of the terminal 20 or the third input to the second partial advertisement image 242b by the user of the terminal 20. 4 shows a configuration in which the entire region of the second layer in which the light is present is a transparent region.
As an example of the effect obtained by such a configuration, as an example and not a limitation, the first content information or the second content information is arranged without changing the layer to the second layer, which is higher than the first layer. The content information or the second content information may be visible.

Further, in the eighth embodiment, the second input to the first partial advertisement image 242b by the user of the terminal 20 is an operation of touching the first partial advertisement image 242b by the user of the terminal 20,
A third input for the second partial advertisement image 242b by the user of the terminal 20 indicates a configuration in which the user of the terminal 20 touches the second partial advertisement image 242b.
As an example of the effect obtained by such a configuration, as an example and not as a limitation, when the user is interested in the first information or the second information, by performing an operation of touching the display area, the first information can be displayed. Content information or second content information can be displayed, respectively.

<Eighth modification (1)>
In the eighth embodiment, while the first full advertisement image 242a or the second full advertisement image 242a is placed in the first layer, the entire area of the web page 241 placed in the second layer is made the transparent area 241a. , the entirety of the first overall advertisement image 242a or the second overall advertisement image 242a is made visible, but the configuration is not limited to this.

Specifically, by way of example and not limitation, based on the user touching the first partial advertising image 242b, the second layer may include the first full advertising image 242a, or the user may touch the second advertising image 242b. Based on the fact that the partial advertisement image 242b is touched, the second full advertisement image 242a may be arranged on the second layer, and the web page including the transparent area 241a may be arranged on the first layer.

That is, based on the user's input, a layer change is executed to swap the advertisement information arranged in the first layer and the main content information arranged in the second layer, and as a result, the advertisement information is higher than the main content information. The entire advertisement information may be visible by placing it in the layer of .
As an example of the effect obtained by such a configuration, it is possible to make the first content information or the second content information visible without changing the transmissive region.

<Eighth modification (2)>
In the eighth embodiment, after the processing of A25 is executed and the first full advertisement image 242a or the second full advertisement image 242a becomes visible, a predetermined period (predetermined time) has passed, or the user The web page 241 arranged in the second layer may be made visible again based on the execution of the operation for making the main content information visible again.

By way of example, and not limitation, the user can touch the delete icon 242c marked with an "x" displayed in the upper right corner of the first full advertisement image 242a shown in FIG. By replacing part of 242a (upper side of the dial of the digital watch) with the second partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the first layer. Also, the transparent area setting in the second layer is canceled, and the web page 241 in the second layer becomes visible again.

Similarly, when the user touches the delete icon 242c indicated by "x" displayed at the upper right of the second full advertisement image 242a shown in FIG. 8-1, one of the second full advertisement images 242a The first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the first layer by replacing the portion (the lower side of the dial of the analog wristwatch) with the first partial advertisement image 242b. Also, the transparent area setting in the second layer is canceled, and the web page 241 in the second layer becomes visible again. At this time, the web page 241 of the second layer is in a state of being superimposed on the first partial advertising image 242b and the second partial advertising image 242b of the first layer, and the first partial advertising image 242b is displayed through the transparent area 241a. and at least one of the second partial advertisement image 242b is visible.

Regarding the eighth modified example (1) as well, after the first full advertisement image 242a or the second full advertisement image 242a becomes visible, a predetermined period (predetermined time) has passed, or the user has Web page 241 once placed in the first layer may be made visible by being placed in the second layer again based on the execution of the operation for making the visible again. .

By way of example and not limitation, if the user touches the delete icon 242c marked with an "X" displayed in the upper right of the first full advertisement image 242a shown in FIG. 8-1, the first full advertisement By replacing part of the image 242a (upper side of the dial of the digital watch) with the second partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the second layer. Similarly, when the user touches the delete icon 242c indicated by "x" displayed in the upper right of the second overall advertisement image 242a, a part of the second overall advertisement image 242a (characters of an analog watch) is displayed. The lower side of the board) is replaced with the first partial advertisement image 242b, so that the first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the second layer.

Then, a layer change is executed to swap the main content information arranged in the first layer and the advertisement information arranged in the second layer, and as a result, the main content information is again arranged in a layer higher than the advertisement information. By doing so, the main content information may be made visible. At this time, the web page 241 of the second layer is in a state of being superimposed on the first partial advertising image 242b and the second partial advertising image 242b of the first layer. At least one of the second partial advertisement images 242b is visible.

<Eighth modification (3)>
In the example shown in FIG. 8-1, the first partial advertising image 242b and the second partial advertising image 242b are still images, and the first overall advertisement image corresponding to the first partial advertising image 242b and the second partial advertising image 242b, respectively. The advertisement image 242a and the second full advertisement image 242a are also still images.

However, as described above, at least one of the first partial advertising image 242b and the second partial advertising image 242b may be either a still image or a moving image. At least one of the advertisement images 242a may be either a still image or a moving image.

By way of example and not limitation, the first advertising image portion 242b and the second advertising image portion 242b are images obtained by cropping a portion of the leading image of an animated GIF (Animated Graphic Interchange Format). The first overall advertisement image 242a and the second overall advertisement image 242a corresponding to these may be animated GIF (Animated Graphic Interchange Format) moving images including the top image.

The first partial advertisement image 242b and the second partial advertisement image 242b are images obtained by trimming a part of the head frame of MPEG (Moving Picture Experts Group). The first overall advertisement image 242a and the second overall advertisement image 242a corresponding to these, respectively, are based on the MPEG standard (not limited to, any of MPEG-1, MPEG-2, and MPEG-4) including the first frame. may be a moving image.

As an example and not a limitation, when the second partial advertisement image 242b is touched by the user, playback of the second full advertisement image 242a, which is a moving image, is started. In this example, as in the example shown in FIG. 3-4, the second hand of the analog watch, which had been stopped while the second partial advertisement image 242b was being displayed, was changed to the second hand when the second full advertisement image 242a was displayed. start operation based on

As an example and not a limitation, when the first partial advertisement image 242b is touched by the user, playback of the first full advertisement image 242a, which is a moving image, is started. In this example, the seconds display unit of the digital watch, which was stopped while the first partial advertisement image 242b was displayed, starts operating when the first full advertisement image 242a is displayed.

In this modification, the first full advertising image 242a is a moving image advertising image, and the control unit 21 reproduces the moving image advertising image based on the second input by the user of the terminal 20 to the first partial advertising image 242b. showing configuration.
As an example of the effect obtained by such a configuration, it is possible to generate unexpectedness by moving static advertisement information based on user's input, thereby attracting the user's attention to the first content information.

<Ninth embodiment>
In the ninth embodiment, setting of the first partial advertising image 242b, the second partial advertising image 242b, the third partial advertising image 242b, and the transparent area 241a, the setting of the first partial advertising image 242b, the second partial advertising image 242b, and the This is an embodiment in which billing processing based on the advertisement image 242b and the third partial advertisement image 242b is added.
The ninth embodiment corresponds to the sixth embodiment, but differs in that the number of partial advertisement images is not one but a plurality.

The content described in the ninth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Functional configuration>
(1) Functional Configuration of Server The main content database 152 shown in FIG. 9-1 stores, for example and not limitation, main content IDs that identify main content information based on main content data, and main content data of the main content IDs. An area, information used for displaying each of the first advertisement, the second advertisement, and the third advertisement associated with the main content data of the main content ID, and the setting range of the transparent area in the main content information of the main content ID are associated. remembered.

The first advertisement, the second advertisement, and the third advertisement are advertisements displayed at the bottom of the screen, the center of the screen, and the top of the screen, respectively. The information used to display each of the first advertisement, the second advertisement, and the third advertisement includes an advertisement number that identifies the advertisement (advertisement information to be displayed on the terminal 20 together with the main content information), and an advertiser who provides the advertisement with that advertisement number. an advertiser ID for identifying the advertisement, an image ID for identifying a partial advertisement image for the advertisement with the advertisement number, and an image ID for identifying the full advertisement image for the advertisement with the advertisement number.

In this example, the image ID of the partial advertisement image and the image ID of the full advertisement image corresponding to the partial advertisement image include a common advertisement number. Therefore, in the server 10, based on the advertisement number, it is possible to identify the partial advertisement image and the entire advertisement image that constitute the advertisement of that advertisement number.

(2) Setting of Partial Advertising Images by Advertisers In this embodiment, partial advertising images such as the first, second and third partial advertising images, and the display positions of the partial advertising images in the full advertising image can be arbitrarily set by the advertiser.

Advertisers can set, by way of example and not limitation, partial advertising images by manipulating the setting device described above.
In this example, the advertiser performs an operation of designating the area of the partial advertisement image while displaying the entire advertisement image on the display section of the setting device. At this time, a rectangular trimming range of a predetermined size is displayed in the full advertisement image. The vertical width of this trimming range is approximately 1/3 of the vertical width of the page display area of the terminal 20, and the horizontal width of the trimming range is slightly smaller than the horizontal width of the page display area of the terminal 20 (example, not limitation). is about 90% of the width of the page display area of the terminal 20). When the advertiser performs an operation to change the position of the trimming range, the area specified by the trimming range is trimmed from the entire advertisement image and set as the partial advertisement image.

Further, the advertiser performs an operation of setting the display position in the page display area of the terminal 20 for the trimmed partial advertisement image. By way of example and not limitation, the advertiser operates to select one of the bottom of the screen, the middle of the screen and the top of the screen. Based on the advertiser's operation, the setting device transmits to the server 10 a registration request including the display position of the partial advertisement image based on the advertiser's selection result, the data of the entire advertisement image, and the data of the partial advertisement image.

When the server 10 receives the registration request from the setting device through the communication I/F 14, the server 10 stores the full advertisement image data and the partial advertisement image data included in the received registration request in the full advertisement database 153a (see FIG. 6-2) and the Each is stored in the partial advertisement database 153b (see FIG. 6-3).

In addition, as an example and not a limitation, the server 10 identifies the advertiser ID from the unique address of the setting device that is the transmission source, assigns a unique advertisement number, and determines the display position and the advertisement number of the partial advertisement image included in the registration request. , the advertiser ID, the image ID of the partial advertisement image, the image ID of the entire partial advertisement image, and the main content ID are associated with each other and stored in the main content database 152 .

(3) Setting of Transmissive Area by Server When the partial advertisement image is set, the control unit 11 of the server 10 associates the partial advertisement image with the partial advertisement image based on the horizontal width and the vertical width of the partial advertisement image, for example and not limitation. Sets the transparent area of the main content information (web page) that is displayed.

As an example and not a limitation, the server 10 sets the width of the transmissive area to be substantially the same as the width of the partial advertisement image (as an example, not a limitation, 90% to 110% of the width of the partial advertisement image), and the height of the partial advertisement image. The size of the transmissive area is set by setting the vertical width of the transmissive area to be substantially the same as the width (as an example, not limiting, 90% to 110% of the vertical width of the partial advertisement image).

Alternatively, the server 10 may set the size of the transmissive area based on either the horizontal width or the vertical width of the partial advertisement image, or may not. may

The server 10 also determines the position of the transparent area in the main content information (web page). Specifically, as an example and not a limitation, the server 10 displays the transparent area so as to overlap the first partial advertisement image arranged below the page display area of the terminal 20 with the web page in the initial position. determine the position of

<Effect of the ninth embodiment>
The ninth embodiment shows a configuration in which the display position where the first partial advertisement image 242b is displayed in the page display area is set by the advertiser.
As an example of the effect obtained by such a configuration, the first information can be displayed in a position desired by the business operator (as an example, but not limited to, an advertiser) in the display area of the terminal. display effect can be obtained.

In addition, in the ninth embodiment, the advertisement content data (as an example, not limitation, the entire advertisement data including the entire advertisement image) is requested by the advertiser to be transmitted to the terminal 20, and the partial advertisement image of the advertisement content information is sent to the terminal 20. shows the configuration set by the advertiser.
As an example of the effect obtained by such a configuration, a business operator (an advertiser as an example, not a limitation) can set, as the first information, information that the user wants to pay attention to among the first content information.

Further, the ninth embodiment shows a configuration in which the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image is associated with the partial advertisement image by the advertisement number.
As an example of the effect obtained by such a configuration, it is possible to first display the first information and then display the first content information corresponding to the first information, as an example and not as a limitation.

Further, the ninth embodiment shows a configuration in which the transparent area is set based on the length of the side of the partial advertisement image or the size of the partial advertisement image.
As an example of the effect obtained by such a configuration, it is possible to set a transparent region suitable for the first information.

<Ninth Modification (1)>
In the ninth embodiment, an example was shown in which the partial advertisement images displayed at the bottom of the screen, the center of the screen, and the top of the screen were set by the advertiser, but the present invention is not limited to such a form.
As an example and not a limitation, the server 10 may or may not select and set partial advertisement images to be displayed at the bottom of the screen, the center of the screen, and the top of the screen.

In this modification, the storage unit 15 of the server 10 further stores an advertisement billing table 154d.

The advertisement billing table 154d shown in FIG. 9-2 includes, as a non-limiting example, the number of partial advertisements placed in the page display area (hereinafter referred to as "the number of partial advertisements"), their display positions, and their display positions. It includes the relationship with the billing amount, which is the amount charged to the advertiser each time the full advertisement image corresponding to the partial advertisement image of the partial advertisement is displayed on the terminal 20 once.

In this example, when three partial advertisements are placed in the page display area, the "billing amount per display of the full advertisement image" is higher in the order of "center part of the screen", "upper part of the screen" and "lower part of the screen". Become. As shown in the seventh modified example (5), as an example and not a limitation, the first partial advertisement image 242b at the bottom of the screen has the highest advertisement value, and the third partial advertisement image 242b at the top of the screen has the highest advertisement value. This is because the value as an advertisement is the second highest, and the value as an advertisement of the second partial advertisement image 242b in the central portion of the screen is the lowest.

Also, when two partial advertisements are arranged in the page display area, the "billing amount per display of the full advertisement image" increases in the order of "upper portion of the screen" and "lower portion of the screen". This is because, as shown in the seventh embodiment, the first partial advertisement image 242b at the bottom of the screen has a higher advertising value than the second partial advertisement image 242b at the top of the screen.

<Processing>
FIG. 9-3 is a flowchart showing an example of the flow of processing executed by each device in this modified example.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below merely illustrate the processing in this modified example, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 9-3 shows, in the flowchart of FIG. 7-3, the step of partial advertisement determination processing (as a non-limiting example, step B4) and the process of identifying partial advertisement data (as a non-limiting example, step B5 ) and a first partial advertisement-related process (as an example, not limitation, step B14).

After B1, the server 10 executes first partial advertisement-related processing (B14).
In the first partial advertisement-related processing, the content of the distributed main content data is analyzed, and based on the content, the number, content, placement position, billing amount, etc. of partial advertisement images to be arranged in the page display area are determined.

When the server 10 determines that the number of partial advertisement images is "2", the server 10 identifies the first partial advertisement data and the second partial advertisement data having the determined content from the partial advertisement database 153b, and stores the identified partial advertisement data. , is transmitted to the terminal 20 via the communication I/F 14 (B7), and the process ends.

Note that, when the number of partial advertisement images is determined to be "3", the server 10 identifies the first partial advertisement data, the second partial advertisement data, and the third partial advertisement data of the determined content from the partial advertisement database 153b, These identified partial advertisement data are transmitted to the terminal 20 via the communication I/F 14 .

FIG. 9-4 is a flow chart showing an example of the flow of the first partial advertisement-related processing.
As an example and not a limitation, the server 10 selects a partial advertisement image to be displayed in the page display area based on the vertical width of the main content data to be distributed (including data relating to the web page 241 of the news site as an example and not a limitation). 242b (number of partial advertisements).

As an example and not a limitation, when the vertical width of the main content data is small, the server 10 displays the web page 241 in the page display area as shown in FIG. The number of partial advertisement images 242b to be used is determined to be "2".
On the other hand, as a non-limiting example, as shown in FIGS. 7-3 and 7-4, the server 10 scrolls the web page 241 by a large amount when the vertical width of the main content data is large. , the number of partial advertisement images 242b to be displayed in the page display area is determined to be "3".

In this example, as an example and not a limitation, when the vertical width of the main content data is smaller than a predetermined threshold value, the server 10 determines the number of partial advertisement images 242b to be displayed in the page display area to be "2", is equal to or greater than the threshold, the number of partial advertisement images 242b to be displayed in the page display area is determined to be "3" (C1).

Next, the server 10 identifies partial advertisement data to be transmitted (C8).
Specifically, as an example and not a limitation, the server 10 generates the image ID of the partial advertisement image by appending "-part" to the end of the predetermined advertisement number. Then, the server 10 refers to the partial advertisement database 153b shown in FIG. 6-3, and based on the storage area of the partial advertisement image associated with the image ID of the generated partial advertisement image, the partial advertisement data to be transmitted. identify.

Next, the server 10 determines a billing amount based on the number of partial advertisements and display positions (C11).
In this example, when the server 10 refers to the advertisement billing table 154d shown in FIG. 9-5 and determines that the number of partial advertisement images 242b to be displayed in the page display area is "2", the first advertisement corresponds to the first advertisement. A billing amount is determined when the entire advertisement image is displayed, and the determined billing amount is associated with the entire advertisement image. Similarly, the server 10 determines the billing amount when the full advertisement image corresponding to the second advertisement is displayed, and associates the determined billing amount with the full advertisement image.
Further, when the server 10 determines that the number of the partial advertisement images 242b to be displayed in the page display area is "3", the full advertisement images respectively corresponding to the first advertisement, the second advertisement and the third advertisement are displayed. A billing amount is determined for each case, and each determined billing amount is associated with each overall advertisement image.

As described above, even if the billing amount for the advertiser is set as the billing amount when the partial advertisement image is displayed, the server 10 determines the billing amount when the partial advertisement image is displayed. OK, you don't have to.

<Effect of the ninth modification (1)>
In this modification, an advertiser requests transmission of advertisement content data (as an example, not limitation, overall advertisement data including an overall advertisement image) to the terminal 20 of the user, and a partial advertisement image (not limited as first information) is requested to be transmitted. example) shows a configuration in which the billing amount for the advertisement content data to the advertiser is set based on the display position displayed in the page display area (not a limitation, but an example of the display area).
As an example of the effect obtained by such a configuration, as an example and not as a limitation, the billing amount is set high when the first information is displayed at a position where the user has many opportunities to visually recognize the first information, and the user visually recognizes the first information. It is possible to set a low billing amount when displayed at a position where there is little opportunity to do so. That is, it is possible to set an appropriate billing amount according to the possibility that the user will visually recognize the first information.

In this modification, the partial advertisement image (not limited, but an example of the first information) is displayed in the first area (as an example, not limited, the bottom of the screen or the top of the screen), the page display area of the terminal 20 A lower billing amount is set for the advertiser when displayed in a second area (the center of the screen as an example, not as a limitation) that does not include the lower end or the upper end of the .
As an example of the effect obtained by such a configuration, as an example and not as a limitation, a first region is placed in a first region that is likely to be visually recognized by the user so that the user can visually recognize the content before or after reading the content. When the information is displayed, the amount charged to the business operator can be increased. Also, as an example and not a limitation, if a partial advertisement image is displayed in the second area that is less likely to be visually recognized by the user so that it can be visually recognized while the user is browsing the content, the operator can reduce the amount charged to

This modification shows a configuration in which the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image is associated with billing information at the server 10 that transmits the overall advertisement data to the terminal 20. .
As an example of the effect obtained by such a configuration, information regarding billing based on the display of the first content information can be managed on the server side.

<Ninth Modification (2)>
In the ninth modification (1), when determining the content of the partial advertisement image to be placed in the page display area in the partial advertisement related process, as an example and not as a limitation, select the partial advertisement image that is not preferable to be displayed at the same time.・It is also possible to make a determination (selection).

In this modification, the storage unit 15 of the server 10 stores a main content management database 154a, an advertisement category selection table 154b, and an advertisement content management database 154c in addition to the advertisement billing table 154d.

In the main content management database 154a shown in FIG. 9-5, as a non-limiting example, a main content classification, which is an identifier for classifying the content of main content information, and a main content ID of main content information having the content are stored in association with each other. It is

In this example, the identifier of MC-B [business] is assigned to the main content information classified into "business". Multiple main content IDs such as main001 and main002 are associated with the identifier of MC-B [business].
Note that the contents of the main content information are classified into, for example and not limitation, "business" as well as "sports", "technology", and "food and drink".

The advertisement classification selection table 154b shown in FIG. 9-6 includes, by way of example and not limitation, the relationship between the main content classification and the advertisement content classification, which is an identifier for classifying the contents of the advertisement.
In this example, multiple advertising content categories are associated with one main content category. These advertisement content categories, by way of example and not limitation, are classified into advertisements having content that is appealing to users viewing the content of the main content information classified in the main content category, that is, the web page.

Specifically, the main content classification of "business" includes advertising content of advertisements that are appealing to users browsing business web pages such as "automobiles", "business books", "clocks" and "alcoholic beverages". A classification is associated. The main content classification of "sports" is associated with advertising content classifications of advertisements that are appealing to users browsing sports web pages, such as "sports shoes", "sportswear", "match tickets" and "sports drinks". be done. Associated with the main content classification of "technology" are advertising content classifications of advertisements that are appealing to users browsing technology web pages such as "smartphone", "computer", "clock" and "communication carrier". The main content classification of "Food and Beverages" includes advertising content for advertisements that are appealing to users browsing food and beverage webpages such as "restaurants", "grocery stores", "sweets" and "alcoholic beverages". A classification is associated.

Such as the "Alcoholic Beverages" Ad Content Classification associated with the "Business" and "Food & Beverage" Main Content Classifications, and the "Watch" Ad Content Classification associated with the "Business" and "Technology" Main Content Classifications. , one advertising content category may be associated with multiple main content categories.

In the advertisement content management database 154c shown in FIG. 9-7, by way of example and not limitation, advertisement content classifications, advertisement numbers, and simultaneous display restriction classifications are associated and stored.
The Simultaneous Display Restriction Classification is, by way of example and not limitation, advertisements that are not preferable to be placed at the same time as advertisements that are classified into that advertisement content classification, or that are incompatible with advertisements that are classified into that advertisement content classification. bad) is an identifier for the ad.

In this example, the advertisement content classification of "automobile" is associated with the simultaneous display restriction classification of "alcoholic beverages". This may remind the user of driving a car under the influence of alcohol, which is socially recognized as undesirable, when an advertisement for "automobile" and an advertisement for "alcoholic beverage" are simultaneously placed in one page display area. It's for.
In this case, the advertisement content classification of "alcoholic beverage" can be associated with the simultaneous display restriction classification of "automobile".

In addition to the relationship between the "car" advertisement and the "alcoholic beverage" advertisement, as a non-limiting example, the "communication carrier" advertisement content classification is associated with the "communication carrier" concurrent display restriction classification. This is because, although it is rare for a single user to have contracts with multiple communication carriers, the competing advertisements for Company A's "communication carrier" and Company B's "communication carrier" are displayed on one page. This is because, for both companies A and B, if they are placed in the area at the same time, the user's attention to their own advertisements may decrease.

FIG. 9-8 is a flow chart showing an example of the flow of the second partial advertisement-related process executed by the server 10 instead of the first partial advertisement-related process (FIG. 9-4) in this modification.
This process replaces step C8 of the first partial advertisement-related process with steps C3 to C9.

After C1, the server 10 selects an advertisement content category for the first advertisement based on the main content category (C3).
As an example and not a limitation, the server 10 refers to the main content management database 154a shown in FIG. 9-5 to acquire the identifier of the main content classification corresponding to the main content ID of the main content data to be distributed. In this example, the server 10 obtains, by way of example and not limitation, the identifier of MC-B[Business].
Then, the server 10 refers to the advertisement category selection table 154b shown in FIG. 9-6, acquires a plurality of identifiers of the advertisement content category corresponding to the acquired identifier of the main content category, Select an identifier. By way of example and not limitation, the server 10 identifies AD-B1 [Car], AD-B2 [Business Book], AD-B3 [Watch] and AD-B4 [Alcoholic Beverage] corresponding to the identifier of MC-B [Business]. , and select among these identifiers the identifier for AD-B1 [car] as an example and not as a limitation.

In the process of C3, the method of selecting identifiers may be a method of selecting at random, or a method of selecting based on specific conditions such as time zones or user preferences.

After that, the server 10 selects the advertisement content classification of the second advertisement based on the simultaneous display regulation classification (C5).
By way of example and not limitation, the server 10 refers to the advertising content management database 154c shown in FIGS. alcoholic beverage] is set as the identifier of the simultaneous display control classification.
Then, the server 10 excludes AD-B4 [alcoholic beverage] from identifiers such as AD-B1 [automobile], AD-B2 [business book], AD-B3 [clock] and AD-B4 [alcoholic beverage]. and select one identifier from identifiers such as AD-B1 [automobile], AD-B2 [business book] and AD-B3 [watch], for example, without limitation, identifier AD-B2 [business book] do.

In addition, in the process of C5, the server 10 selected AD-B1 [automobile] as the advertisement content classification of the first advertisement. -B2 [business book] and AD-B3 [clock] may be used to select one of the identifiers of the advertising content classification.

Further, when the number of partial advertisement images 242b to be displayed in the page display area is determined to be "3" in step C1, the server 10 selects the advertisement content classification of the second advertisement in step C5. select an advertising content category for the third advertisement using the method of .

After that, the server 10 determines an advertisement number for each selected advertisement content category (C7).
By way of example and not limitation, the server 10 refers to the advertising content management database 154c shown in FIG. is set as an advertisement number. Then, the server 10 selects one advertisement number from advertisement numbers such as ad001 and ad002, and the advertisement number ad001 as an example without limitation.
Similarly, the server 10 recognizes the advertisement number associated with the identifier of AD-B2 [business book] selected as the advertisement content classification of the second advertisement, and selects one advertisement number from the recognized advertisement numbers. select.

In the process of C7, the selection method of the advertisement number may be a random selection method or a sequential selection method.

Further, when the number of partial advertisement images 242b to be displayed in the page display area is determined to be "3" in step C1, the server 10 uses the same method as the method for selecting the advertisement number of the first advertisement. , determines the advertisement number of the third advertisement.

Next, the server 10 identifies partial advertisement data to be transmitted based on the determined advertisement number (C9).
As an example and not a limitation, the server 10 generates the image ID of the partial advertisement image by adding "-part" to the end of the determined advertisement number.
Then, the server 10 refers to the partial advertisement database 153b shown in FIG. 6-3, and based on the storage area of the partial advertisement image associated with the image ID of the generated partial advertisement image, the partial advertisement data to be transmitted. identify.
After performing the processes of C3 to C9, the server 10 shifts the process to C11.

<Effect of the ninth modification (2)>
In this modified example, in the advertisement classification selection table 154b, the contents of the overall advertisement image of the automobile (not limited, but an example of the first content information) and the overall advertisement image of the business book (not limited, but an example of the second content information) ), the content of the clock full advertisement image, and the content of the alcoholic beverage full advertisement image are classified into the advertising content classification associated with the main content classification of the business.
Based on the fact that the content of the full advertisement image for automobiles and the content of the full advertisement image for business books do not correspond to the relationship between the advertisement content classification and the simultaneous display regulation classification in the advertisement content management database 154c, the advertisement classification selection table 154b From among the advertising content categories associated with the business main content category, a full automotive advertising image and a full business book advertising image are selected.
A first partial advertisement image 242b based on the full advertisement image of the automobile and a second partial advertisement image 242b based on the full advertisement image of the business book show configurations displayed in the page display area of the terminal 20. FIG.
As an example of the effect obtained by such a configuration, the first information and the second information that are not preferably displayed at the same time, such as a combination of an advertisement for a car and an advertisement for an alcoholic beverage, are displayed as an example and not a limitation. You can prevent it from being displayed in the area.

<Ninth Modification (3)>
Although the example in which the partial advertisement image is set by the advertiser has been shown in the ninth embodiment, it is not limited to such a form. The partial advertisement image may be set based on the entire advertisement image by the server 10 storing the entire advertisement image.

As an example and not a limitation, when the overall advertisement image is a still image, the control unit 11 of the server 10 generates a binarized image based on the binarized image obtained by binarizing the overall advertisement image using a predetermined threshold value. A region having a high line segment density in , may be recognized as a region of interest, and a rectangular region including the region of interest may be set as a partial advertisement image.

Also, as an example and not a limitation, when the full advertisement image is a moving image, the control unit 11 of the server 10 selects an area having a large difference in pixel value between the images (or between frames) before and after the image based on the display order. A rectangular area including the attention area may be set as the partial image by recognizing the attention area.

Also, as an example and not a limitation, the control unit 11 of the server 10 trims a portion of the entire advertisement image (the center portion as an example, not a limitation) into a rectangular shape without performing the above-described image processing, and trims the trimmed region. may be set as the partial advertisement image.

This modification shows a configuration in which the partial advertisement image is set by the server 10 that transmits the full advertisement data to the terminal 20 .
As an example of the effect obtained by such a configuration, setting operation of the first information by the business operator (advertiser as an example, not limitation) is unnecessary, and the setting can be easily performed on the server side.

<Ninth Modification (4)>
In the ninth embodiment, the size of the partial advertisement image is set to a predetermined size based on the initial setting. In addition, although the configuration in which the billing amount per display of the full advertisement image is associated with the number of partial advertisements displayed in the page display area of the terminal 20 and their display positions has been described, the present invention is not limited to such a form. .
As an example and not a limitation, the size of the partial advertisement image may be set to an arbitrary size, and the billing amount per display of the full advertisement image may be set by the server 10 according to the size.

As an example and not a limitation, the control unit 11 of the server 10 determines that the greater the vertical width of the partial advertisement image, that is, the longer the side of the screen in the longitudinal direction, as in the relationship between the size of the partial advertisement image and the billing amount described above. The longer, the higher the billing amount.

Specifically, the controller 11 of the server 10 sets a billing coefficient that increases as the vertical width of the partial advertisement image increases, as an example and not as a limitation. Then, the control unit 11 of the server 10 refers to the advertisement billing table 154d shown in FIG. 9B as an example and not a limitation, and determines the billing amount per display of the full advertisement image according to the number of partial advertisements and the display position. is multiplied by the billing coefficient to set the billing amount to be billed to the advertiser.

Note that the billing amount may or may not be set in consideration of not only the vertical width of the partial advertisement image but also the horizontal width of the partial advertisement image.

Specifically, as a non-limiting example, a billing coefficient is set that increases as the horizontal width of the partial advertisement image increases and increases as the vertical width of the partial advertisement image increases. In addition, as an example, not limitation, the control unit 11 of the server 10 sets a larger billing coefficient when the vertical width of the partial advertisement image is larger than the horizontal width of the image, compared to when the image is horizontally long. . Then, the control unit 11 of the server 10 refers to the advertisement billing table 154d shown in FIG. 9B as an example and not a limitation, and determines the billing amount per display of the full advertisement image according to the number of partial advertisements and the display position. is multiplied by the billing coefficient to set the billing amount to be billed to the advertiser.

In this modified example, the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image is associated with the length of the partial advertisement image or the billing information based on the size of the partial advertisement image. showing.
As an example of the effect obtained by such a configuration, the first information having a length or size that is likely to attract the attention of the user, as an example and not as a limitation, has an appropriate billing amount according to the likelihood of receiving attention from the user. can be associated.

<Ninth Modification (5)>
In the ninth embodiment, an example was shown in which the size of the partial advertisement image was set to a predetermined size based on the initial setting, but the present invention is not limited to such a form. The size of the partial advertisement image may be any size.

Advertisers can set, by way of example and not limitation, partial advertising images by manipulating the setting device described above.
In this example, the advertiser performs an operation of designating the area of the partial advertisement image while displaying the entire advertisement image on the display section of the setting device. At this time, a rectangular trimming range of a predetermined size is displayed in the full advertisement image. The size of this trimming range can be changed to any size by the advertiser's operation. When the advertiser performs an operation to change the position and size of the trimming range, the area specified by the trimming range is trimmed from the entire advertisement image, set as a partial advertisement image, and stored in the partial advertisement database 153b. . The set partial advertisement image data is delivered to the terminal 20 as partial advertisement data.

<Processing>
FIG. 9-9 is a flow chart showing an example of the flow of processing executed by each device in this modified example.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below merely illustrate the processing in this modified example, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 9-9 shows, from the flowchart of FIG. ) are deleted, and a third partial advertisement-related process (as an example, not a limitation, step B24) is added as a process after the main content data is identified from the main content database 152 by the server 10 (B1). is.

After B1, the server 10 executes third partial advertisement-related processing (B24).
In the third partial advertisement-related processing, the server 10 analyzes the content of the main content data to be distributed, and, as an example and not a limitation, analyzes the content of the main content data to be distributed, and based on the content, determines the number, content, Determine the placement position and billing amount.

When the server 10 determines that the number of partial advertisement images is "2", the server 10 identifies the first partial advertisement data and the second partial advertisement data having the determined content from the partial advertisement database 153b, and identifies these partial advertisements. The sizes of the first partial advertisement image and the second partial advertisement image are obtained based on the data. The server 10 determines the size of the transmissive area 241a based on these acquired sizes.

Further, when the number of partial advertisement images is determined to be "3", the server 10 identifies the first partial advertisement data, the second partial advertisement data, and the third partial advertisement data of the determined contents from the partial advertisement database 153b, Based on the identified partial advertisement data, the sizes of the first partial advertisement image, the second partial advertisement image and the third partial advertisement image are obtained. The server 10 determines the size of the transmissive area 241a based on these acquired sizes.

Then, the server 10 transmits the main content data including the data of the main content information including the determined transparent area 241a to the terminal 20 via the communication I/F 14 (B3).

9-10 are flowcharts showing an example of the flow of the third partial advertisement-related processing.
This process is performed after the process of determining the billing amount in the second partial advertisement-related process of FIG. C13 step) is added.

After C11, the server 10 sets the transparent area based on the partial advertisement image having the maximum vertical width as an example and not as a limitation (C13).
In this example, the server 10 acquires the vertical width of the first partial advertisement image and the vertical width of the second partial advertisement image based on the partial advertisement data to be transmitted, and determines the maximum of the acquired vertical widths. Get the vertical width of the .
The server 10 sets the vertical width of the transmissive area to be substantially the same as the maximum vertical width (90% to 110% of the maximum vertical width as an example, not limiting) as an example and not a limitation, and sets the maximum vertical width to The horizontal width of the transmissive area is set to be substantially the same as the horizontal width of the partial advertising image (for example, not limited to 90% to 110% of the horizontal width of the partial advertising image having the maximum vertical width).
The server 10 then determines the position of the transparent area in the main content information (web page). As an example and not a limitation, the server 10, in a state where the web page is in the initial position, changes the transparent area in the main content information so as to overlap the first partial advertisement image arranged below the page display area of the terminal 20. Determine position.

In the process of C13, only the vertical width of the transparent area is set to the maximum vertical width of the vertical width of the first partial advertising image and the vertical width of the second partial advertising image, and the horizontal width of the transparent area is set to the maximum. Although an example in which the horizontal width is set to be substantially the same as the horizontal width of the partial advertisement image having a vertical width of 2.0 mm is shown, the present invention is not limited to such a form. The horizontal width of the transmissive area may also be set to the maximum horizontal width of the horizontal width of the first partial advertising image and the horizontal width of the second partial advertising image.

Further, when the server 10 determines that the number of partial advertisement images 242b to be displayed in the page display area is "3" in step C1, the vertical width of the first partial advertisement image and the vertical width of the second partial advertisement image and substantially the same height as the maximum height of the third partial advertisement image (for example, not limitation, 90% to 110% of the maximum height) is set as the height of the transmissive area.

This modification shows a configuration in which the transparent region is set based on at least information about which side of the first partial advertising image or the second partial advertising image has the longer side length or the larger size. there is
As an example of the effect obtained by such a configuration, it is possible to prevent deterioration of the visibility of the first information and the second information due to the transmissive area being too small as an example and not as a limitation.

<Ninth Modification (6)>
In the ninth embodiment, as a non-limiting example, a business operator that provides main content auctions conditions such as the position, size, and number of partial advertisement images to be placed on the first layer in association with the main content provided by itself. They may be sold to advertisers through (auction) or the like, or they may not be sold.

In this case, the business operator that provides the main content, as an example and not as a limitation, places the advertiser's partial advertisement image in accordance with the amount paid by the advertiser to itself (the amount charged from itself to the advertiser) , size, number, etc. can be determined.

Specifically, as an example and not as a limitation, an advertiser with a higher billing amount can be given the right to place a partial advertisement image in a position that is more likely to be noticed by the user when browsing the web page.
Or, by way of example and not limitation, advertisers who charge more may be entitled to place larger sized partial advertisement images.
Or, by way of example and not limitation, advertisers paying higher amounts may be entitled to place a greater number of partial advertising images.

<Tenth embodiment>
The tenth embodiment is an embodiment in which the entire advertisement image of the moving image is arranged on the first layer.
In this embodiment, the transparent area of the main content information arranged in the second layer moves based on the user's input, but the overall advertisement image is a moving image and is arranged in the first layer based on the transparent area. Control of reproduction of the entire advertisement image of the moving image is executed.
The tenth embodiment differs from the above embodiments in that the entire advertisement image is a moving image instead of a still image.

The content described in the tenth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

In this embodiment, by way of example and not limitation, main content data and overall advertisement data associated with the main content data are delivered from the server 10 to the terminal 20 . Then, the entire advertising image of the moving image is arranged on the first layer, and the main content information is arranged on the second layer.

After that, the main content information is scrolled based on the user's scrolling operation (first input). As a result, reproduction of the entire advertisement image of the moving image is started based on the establishment of the reproduction start condition.

In this example, by way of example and not limitation,
(A-1) Part of the transmissive area is superimposed on the entire advertisement image.
is the playback start condition. In this case, it is possible to determine whether or not the transparent area is superimposed on the full advertisement image based on the vertical sides of the transparent area.

Here, at the timing when a portion of the transparent area is first superimposed on the entire advertisement image, the user may not necessarily be able to visually recognize the portion of the entire advertisement image through the transparent area. Actually, as an example and not a limitation, at the timing when about 10% to 20% of the vertical width of the transparent area overlaps the entire advertisement image, the user can visually recognize a part of the entire advertisement image through the transparent area. Conceivable. Therefore, as a non-limiting example, it is determined as a playback start condition whether or not a certain percentage (about 10% to 20% as an example, not a limitation) of the transmissive area (the vertical width of the transmissive area) is superimposed on the entire advertisement image. You may or may not do so.

However, since the scrolling operation is often performed at a relatively high speed, even if the entire advertisement image (moving image) is reproduced at the timing when a part of the transparent area is superimposed on the entire advertisement image, the user cannot see the entire advertisement image. It is conceivable that there are many cases where it is recognized as if the entire advertisement image (moving image) was reproduced at the timing when a part of the advertisement image became visible.

Assuming that the web page is scrolled in the horizontal direction, as an example and not as a limitation, it is possible to determine whether or not the playback start condition is satisfied based on the width of the transparent area. It doesn't have to be.
Further, after starting the reproduction of the moving image, if the condition for starting reproduction is no longer satisfied, the reproduction of the moving image may be stopped or may not be stopped.

<Processing>
FIG. 10-1 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, distribution processing executed by the distribution processing unit 111 of the server 10 is shown on the left, and display processing executed by the display processing unit 211 of the terminal 20 is shown on the right.

FIG. 10-1 shows the flowchart of FIG. 2-9 as a process when the entire advertisement image is a moving image, replacing steps A7b to A11a in FIG. 2-9 with steps A7c to A11d and The step is replaced with the step of A9c.

After B3, the server 10 identifies, from the overall advertisement database 153a, the overall advertisement data of the moving image associated with the main content data to be distributed (B3a). Then, the identified overall advertisement data of the moving image is transmitted to the terminal 20 via the communication I/F 14 (B3b), and the distribution process is terminated.

When the terminal 20 receives the main content data and the moving image full-advertisement data from the server 10, as a non-limiting example, the terminal 20 arranges the full-advertisement image 242a of the moving image based on the full-advertisement data on the first layer, and displays the main content data. A web page 241 based on is placed in the second layer (A3).

A web page 241 (main content information) has a transparent area 241a. Therefore, when the transparent area 241a appears in the page display area according to the user's scrolling operation, the user can visually recognize a part of the full advertisement image 242a of the moving image through the transparent area 241a.

After A3, the terminal 20 determines whether or not a scroll operation has been performed (A5).
If no scroll operation has been performed (A5: No), the scroll operation is awaited.
If a scroll operation has been performed (A5: Yes), the web page 241 is moved in the direction of the scroll operation (A7).

Next, the terminal 20 determines whether or not the reproduction flag is set (A7c).
The "reproduction flag" in this process is a flag that is set when the moving image reproduction of the full advertisement image 242a is started. After the playback flag is set, the video playback of the full advertisement image 242a is continued.

If the reproduction flag is set (A7c: Yes), the process proceeds to A13.
If the playback flag is not set (A7c: No), the terminal 20 determines whether or not the conditions for starting playback of the full advertisement image 242a are met (A9c). Specifically, as a non-limiting example, it is determined whether or not a part of the transparent area 241a is superimposed on the full advertisement image 242a as a result of scrolling the web page 241 .

If the reproduction start condition is not satisfied (A9c: No), the terminal 20 advances the process to A13.
On the other hand, when the reproduction start condition is satisfied (A9c: Yes), the terminal 20 starts reproducing the moving image of the full advertisement image 242a (A11c). After setting the reproduction flag (A11d), the terminal 20 proceeds to A13.

<Effects of the tenth embodiment>
In the tenth embodiment, the terminal 20 displays the entire advertisement image of the moving image in the page display area (not limited, but an example of the display area of the terminal) based on the moving image data received from the server 10 . In addition, the terminal 20 displays the main content information (web page 241) (one example of content, not limitation) having a transparent region 241a in the page display region. Then, the terminal 20 controls at least the transparent area 241a of the web page 241 to move on the page display area based on the user's scrolling operation on the page display area (not limited, but an example of the first input). . Then, the terminal 20 shows a configuration that reproduces the entire advertisement image of the moving image based on the transmissive area 241a.
As an example of the effect obtained by such a configuration, it is possible to link the reproduction of the moving image with the first input through the movement of the transmissive area. As a result, reproduction of a partial area of the moving image is also linked with the first input through the movement of the transmissive area.

<Tenth Modification>
The reproduction start condition described in the tenth embodiment is merely an example. As a reproduction start condition, any one of the following conditions can be set as an example, not as a limitation.
(A-1) Part of the transmissive area is superimposed on the entire advertisement image (same as the tenth embodiment).
(A-2) All of the transmissive areas are superimposed on the entire advertisement image.
(A-3) A predetermined percentage of the transmissive area (a value of about 30% to 70% as an example, not limited) is displayed in the page display area.

Also, by way of example and not limitation, in addition to the above:
(A-4) Part of the transmissive area overlaps the attention area.
(A-5) All of the transmissive regions are superimposed on the region of interest.
can also be defined as a playback start condition.
However, if the region of interest is smaller than the transmission region, the implication of these conditions is
(A-4) Part of the attention area is included in the transmission area.
(A-5) The entire attention area is included in the transmission area.
becomes.

In relation to the reproduction start conditions (A-1) and (A-2), it is also possible to determine that a predetermined ratio of the transmissive area is superimposed on the entire advertisement image as the reproduction start condition. , does not have to be that way.
Further, in relation to the reproduction start conditions (A-4) and (A-5), it may be determined that a predetermined ratio of the transmissive region is superimposed on the target region as the reproduction start condition, You don't have to do it that way.

Any of the above playback start conditions can be applied, but here, as an example, an example of a display screen when the above playback start condition (A-5) is applied will be described.
In the examples shown in FIGS. 10-2 and 10-3, the second layer has a business news site web page 241 as main content information based on the main content data, and the first layer has a web page 241 associated with the main content data. A full advertisement image 242a is arranged as advertisement content information based on the distributed advertisement content data. In this example, the full advertisement image 242a is a moving image displaying a situation in which a car is traveling on a road, and is arranged in the entire first layer.

In the example shown in FIG. 10B, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit within the page display area. As a result, when the web page 241 is in the initial position, a portion of the web page 241 including the top portion [TOP] of the web page 241 is displayed in the page display area, and the end portion [END] of the web page 241 is displayed. The rest are hidden. In this example, the transmissive area 241a is positioned between the central portion and the lower portion of the page display area.

The web page 241 scrolls upward on the screen when the user touches the page display area (an area different from the transmissive area 241a) and moves the finger upward on the screen. Along with this, the transmissive area 241a also scrolls upward on the screen. Then, as shown in the rightmost part of FIG. 10B, as an example and not a limitation, when the transmissive area 241a includes the entire attention area of the full advertisement image 242a, it is determined that the reproduction start condition is satisfied, As the advertising image 242a, the reproduction of a moving image of a car running on the road toward the front is started.
After that, as shown in FIG. 10-3, the reproduction of the full advertisement image 242a is continued, and the car in the full advertisement image 242a runs on the road toward the near side.

<Effect of the tenth modification>
As an example of the effect obtained by such a configuration, it is possible to control the reproduction of moving images based on various conditions.

<Eleventh embodiment>
The eleventh embodiment is an embodiment in which the entire moving image (full advertisement image) being reproduced is displayed based on the second input by the user in the tenth embodiment.
The eleventh embodiment corresponds to the third embodiment, but differs in that the overall advertisement image is a moving image instead of a still image.

The content described in the eleventh embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
In the example shown in FIG. 11-1, after the full advertisement image 242a of the moving image is reproduced in the examples shown in FIGS. 10-2 and 10-3, the user touch-operates the transmissive area 241a. It is
In this case, the entire advertisement image 242a being reproduced is displayed in its entirety based on the touch operation on the transmissive area 241a. Specifically, as an example and not as a limitation, a full advertisement image 242a of a moving image of a car traveling on the road toward the front is displayed in the entire page display area.

<Processing>
FIG. 11-2 is a flow chart showing an example of the flow of general advertisement display processing, which is an example of processing executed by the display processing unit 211 of the terminal 20 in this embodiment.
This full advertisement display process can be executed after the play flag is set (after A11d in FIG. 10-A), by way of example and not limitation.

The process of FIG. 10-B is a process in which step A25 in the process of FIG. 3-2 is replaced with step A25a.
As an example and not a limitation, the terminal 20 determines whether or not a touch operation (second input) has been performed on the transmissive region 241a (A21). When the touch operation is not performed by the user (A21: No), the terminal 20 terminates the general advertisement display process.

On the other hand, when the touch operation is performed by the user (A21: Yes), the terminal 20 sets the entire web page 241 arranged in the second layer as the transparent area 241a (A25). By setting the entire web page 241 to the transparent area 241a, the user can visually recognize the entire advertisement image 242a of the moving image being reproduced on the first layer.

Methods for displaying the entire advertisement image (moving image being reproduced) include, but are not limited to, (1) a method of setting the entire main content information of the second layer to a transparent area; A method of performing a layer change in which main content information of two layers is rearranged to the first layer and the entire advertisement image of the first layer is rearranged to the second layer, and (3) information of the second layer is hidden. (a method of erasing the main content information of the second layer), any method may be used.

<Effects of the Eleventh Embodiment>
In the eleventh embodiment, based on the user's touch operation (not limited, but an example of the second input), the entire advertisement image of the moving image (not limited, but an example of the first moving image) is displayed in the entire page display area. The configuration to be displayed is shown.
As an example of the effect obtained by such a configuration, it is possible to make the first moving image visible to the user of the terminal based on the second input.

<Twelfth embodiment>
The twelfth embodiment relates to reproduction of partial moving images.
Although the advertisement image is the same as the tenth embodiment in that the advertisement image is a moving image, the advertisement image placed on the first layer is a partial advertisement image of a moving image (hereinafter referred to as a "partial moving image" as appropriate). , and is different in that the reproduction of the partial moving image is controlled based on the transparent area.

In this embodiment, the partial moving image is a partial area of the entire advertising image that is a moving image (as an example, not limitation, includes a portion of the entire advertising image of the moving image). More specifically, the partial moving image can be configured by trimming a part of the entire advertising image, which is a moving image, for example and not limitation.

The content described in the twelfth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

The reproduction start condition for the partial advertisement image (partial moving image) is basically the same as the reproduction start condition (A-1) described in the tenth embodiment.
(B-1) Part of the transmissive area is superimposed on the partial advertisement image.
can be defined as

In addition to the above, similar to the conditions (A-2) to (A-5) for starting reproduction of the entire advertisement image,
(B-2) All of the transmissive areas are superimposed on the partial advertisement image.
(B-3) A predetermined percentage of the transmissive area (a value of about 30% to 70% as an example, not limited) is displayed in the page display area.
(B-4) Part of the transmissive area overlaps the attention area.
(B-5) All of the transmissive regions are superimposed on the region of interest.
It is also possible to set such conditions as reproduction start conditions.

However, when the partial advertisement image is smaller than the transparent area, the meaning of the conditions (B-1) and (B-2) is as follows.
(B-1) Part of the partial advertisement image is included in the transparent area.
(B-2) All of the partial advertisement image is included in the transparent area.
becomes.
This also applies to conditions (B-4) and (B-5).

Incidentally, in relation to the playback start conditions (B-1) and (B-2), it is also possible to set, as a playback start condition, that a predetermined ratio of the transmissive area is superimposed on the partial advertisement image. , does not have to be that way.
Similarly, in relation to the playback start conditions of (B-4) and (B-5), it may be possible to determine as a playback start condition that a predetermined ratio of the transmissive region is superimposed on the target region. , does not have to be that way.

Also, as described above, the image of the attention area can be the partial advertisement image. In this case, the conditions (B-1) and (B-2) of the reproduction start conditions are the same as the conditions (B-4) and (B-5), respectively.

<Display screen example>
Any of the reproduction start conditions described above can be applied, but here, as an example, an example of a display screen when the reproduction start condition (B-3) is applied will be described. In this example, the predetermined ratio is assumed to be 60%.

In the example shown in FIGS. 12-1 and 12-2, the second layer has a business news site web page 241 as main content information based on the main content data, and the first layer has a web page 241 associated with the main content data. A partial advertisement image 242b is arranged as advertisement content information based on the distributed advertisement content data. In this example, by way of example and not limitation, the bottom edge of the partial advertising image 242b is positioned along the bottom edge of the page display area.

In this example, the partial advertisement image 242b is a still image in which a car is displayed in the initial state, but the transparent area 241a is not displayed in the page display area of the terminal 20 when the web page 241 is in the initial position. Therefore, the user cannot visually recognize the partial advertisement image 242b.
When a predetermined percentage of the vertical width of the transparent area 241a (60% as an example, but not limited) is displayed in the page display area of the terminal 20 by the user's scrolling operation, the partial advertisement image 242b is displayed as a car running on the road. It becomes a partial moving image that displays the situation where the

In the example shown in FIGS. 12-1 and 12-2, the partial advertisement image 242b is a horizontally long image whose horizontal width is greater than its vertical width, and is arranged at the lower end of the first layer. The relative position of the partial advertisement image 242b to the page display area is fixed. That is, the partial advertisement image 242b does not change its position even if the user scrolls the web page 241. FIG.

When the partial advertisement image 242b is displayed in the page display area, there is no area for displaying other information below the partial advertisement image 242b. It can also be said that the bottom side of the partial advertisement image 242b matches the bottom side of the page display area.

In the example shown in FIG. 12-1, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. In this example, the vertical width from the top part [TOP] of the web page 241 to the transparent area 241a is larger than the vertical width of the page display area. is not positioned on the page display area. Therefore, when the web page 241 is in the initial position, the user cannot see the partial advertisement image 242b of the first layer at all, and can grasp whether the web page 241 includes a transparent area. Can not.

When the web page 241 is at the initial position, the web page 241 and the transmissive area 241a scroll upward along with the user's scrolling operation, and the upper part of the transmissive area 241a appears from the bottom of the screen. Since the upper part of the transmissive area 241a is positioned in the page display area, the upper part of the transmissive area 241a and the lower part of the partial advertisement image 242b overlap each other, and the lower part of the partial advertisement image 242b (the road in this example) is displayed through the transmissive area 241a. ) can be visually recognized. The partial advertisement image 242b at this time is a still image. This still image is, for example and not limitation, the first frame when the partial advertising image 242b is reproduced as a partial moving image.

Further, when the user continues the upward scrolling operation on the screen, approximately 50% of the vertical width of the transparent area 241 a is displayed in the page display area of the terminal 20 . At this time, the automobile in the partial advertisement image 242b is visible through the transparent area 241a, but since the partial advertisement image 242b is a still image, the automobile is stationary within the image.

When the user continues the scrolling operation in the upward direction of the screen, as shown in FIG. , the reproduction of the partial moving image (partial advertisement image 242b) in which the car runs on the road toward the front side starts.

When the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the transmissive area 241a moves further upward, and as a non-limiting example, approximately 75% of the vertical width of the transmissive area 241a is occupied by the terminal. 20 is displayed in the page display area. While the transmissive area 241a moves upward, the partial moving image continues to be reproduced, and the car in the partial advertisement image 242b runs on the road toward the front.

Further, when the user continues the scrolling operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward, and as an example, it is approximately 80% of the vertical width of the transmissive area 241a. is displayed in the page display area of the terminal 20 . During this time, the partial moving image continues to be reproduced, and the car in the partial advertisement image 242b further travels on the road toward the near side.

<Processing>
FIG. 12-3 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below are merely examples of the processing in this embodiment, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

In FIG. 12-3, the steps A7b to A12a in FIG. 4-5 are replaced with steps A7c to A12d as processing when the partial advertisement image is a moving image.

When the terminal 20 receives the main content data and the partial advertisement data from the server 10, the terminal 20 arranges the still image partial advertisement image 242b based on the partial advertisement data on the first layer, and places the web page 241 based on the main content data on the second layer. , and the web page 241 is superimposed on the partial advertisement image 242b (A4).

After A7, the terminal 20 determines whether or not the reproduction flag is set (A7c).
The “reproduction flag” in this process is a flag that is set when the moving image reproduction of the partial advertisement image 242b is started. After the reproduction flag is set, the moving image reproduction of the partial advertisement image 242b is continued.

When determining that the reproduction flag is not set (A7c; No), the terminal 20 determines whether or not the condition for starting reproduction of the partial advertisement image (partial moving image) is satisfied (A9d). Specifically, as an example and not a limitation, it is determined whether or not a predetermined percentage (60% as an example, not a limitation) of the vertical width of the transmissive region 241 a is displayed in the page display region of the terminal 20 .

If the reproduction start condition is not satisfied (A9d: No), the terminal 20 advances the process to A13.
On the other hand, if the reproduction start condition is satisfied (A9d: Yes), the terminal 20 starts reproducing the moving image of the partial moving image (partial advertising image 242b) (A12c). After setting the reproduction flag (A12d), the terminal 20 proceeds to A13.

<Effects of the 12th embodiment>
In the twelfth embodiment, the terminal 20 receives a partial advertisement image 242b (not limited to, but a , an example of a first partial moving image) is displayed at least in a page display area (not limited, but an example of a display area of a terminal), superimposed on at least a part of a partial advertisement image 242b, and a transparent area 241a on at least a part thereof. main content information (web page 241) that it has (one example of content, not a limitation) is displayed in the page display area. At least the transparent area 241 a of the web page 241 is controlled to move on the page display area based on a scroll operation (not limited to, but an example of a first input) on the page display area by the user of the terminal 20 . Further, a configuration is shown in which control of moving image reproduction of a partial advertisement image 242b is executed based on the transmissive area 241a.
As an example of the effect obtained by such a configuration, since the control of the reproduction of the first partial moving image can be linked with the first input through the movement of the transparent area, the reproduction of the first partial moving image can be started or Playback and the like can be executed at an appropriate timing according to the first input.

In the twelfth embodiment, the reproduction of the partial moving image is controlled based on the length of at least one side of the transmissive area 241a displayed in the page display area. showing.
As an example of the effect obtained by such a configuration, it is possible to start or stop the reproduction of the first partial moving image according to the visibility through the transmissive region.

Also, the twelfth embodiment shows a configuration in which the advertisement content data (not limited, but an example of the first moving image data) is data relating to advertisement.
As an example of the effect obtained by such a configuration, it is possible to create a link between the transparent area and the moving image advertisement based on the advertisement content data, thereby improving the advertisement effect.

Further, the twelfth embodiment shows a configuration in which the first input is a user's scrolling operation, and the transmissive area 241a is moved in a direction based on the scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to increase the possibility that the user will pay attention to the first partial moving image by moving the transmissive area in the direction intended by the user.

Although an example in which playback of the partial moving image (partial advertisement image 242b) is started when a predetermined ratio of the vertical width of the transmissive area 241a is displayed in the page display area of the terminal 20 has been shown, such a configuration is shown. However, the reproduction of the partial video image (the partial advertisement image 242b) may be controlled based on the transmissive area 241a being displayed in the page display area of the terminal 20. FIG.
As an example and not a limitation, the terminal 20 causes at least a portion (including both a portion (predetermined percentage less than 100%) and all (predetermined percentage 100%)) of the transmissive region 241a to be displayed on the page by the user's scrolling operation. When it appears in the display area, it is possible to start playing the partial moving image (partial advertising image 242b).
As an example of the effect obtained by such a configuration, the reproduction of the first partial video image can be started or stopped in a state in which a part of the transmissive region can be visually recognized, and in a state in which the entire transmissive region can be visually recognized. can be done.

Also, an example has been shown in which playback of the partial moving image (partial advertisement image 242b) is started when a predetermined proportion of the vertical width of the transmissive area 241a is displayed in the page display area of the terminal 20, but such a configuration is shown. However, the reproduction of the partial moving image (partial advertisement image 242b) may be controlled based on the size of the transparent area 241a displayed in the page display area of the terminal 20. FIG.
As an example and not a limitation, the terminal 20 starts playing the partial moving image (partial advertisement image 242b) when a predetermined ratio of the area of the transmissive area 241a appears in the page display area due to the user's scrolling operation. can do.
As an example of the effect obtained by such a configuration, the playback of the first partial video image is started or stopped in a state where a transparent area large enough to be visually recognized through the transparent area appears in the display area. be able to.

Also, an example has been shown in which playback of the partial moving image (partial advertisement image 242b) is started when a predetermined proportion of the vertical width of the transmissive area 241a is displayed in the page display area of the terminal 20, but such a configuration is shown. is not limited to, and based on display of a partial area of the transparent area 241a in the page display area of the terminal 20, control of reproduction of the partial moving image (partial advertisement image 242b) is executed. may

As an example and not a limitation, the terminal 20 displays the partial advertisement of the partial moving image when a specific one pixel or a group of pixels among the pixels forming the transparent area 241a appears in the page display area by the user's scrolling operation. Start playing image 242b.
As an example of the effect obtained by such a configuration, the playback of the first partial moving image can be started or stopped at the timing when an area suitable for viewing through the transmissive area is displayed in the display area. can be done.

Further, the twelfth embodiment shows a configuration in which reproduction control of a partial moving image (partial advertisement image 242b) is executed based on whether or not the transmission area 241a and the partial advertisement image 242b overlap, the ratio of overlap, and the like. ing.
As an example of the effect obtained by such a configuration, it is possible to control the reproduction of the first partial moving image based on the positional relationship between the transmissive area and the first partial moving image on the display area.

Further, in this case, by controlling the reproduction of the partial moving image (partial advertisement image 242b) based on the superimposition of the transparent region 241a on at least a part of the partial advertisement image 242b, early timing (not limited to For example, the partial moving image can be reproduced at the timing when at least part of the partial advertisement image becomes visible to the user.

In the above embodiment, the partial moving image (partial advertising image 242b) is a part of the full advertising image 242a, which is a moving image. (Partial advertisement image 242b) may or may not be the entire advertisement image 242a, which is a moving image.

<Twelfth Modification (1)>
In the twelfth embodiment, when the web page 241 is in the initial position, the transmissive area 241a of the web page 241 is not displayed in the page display area (see FIGS. 12-1 and 12-2). reference). However, without being limited to such a configuration, it is also possible to display the transparent area 241a of the web page 241 in the page display area while the web page 241 is in the initial position.

In the example shown in FIG. 12-4, the transparent area 241a is already displayed in the page display area, and the lower part of the partial advertisement image 242b (the area including the fox) is visible through this transparent area 241a. It's becoming That is, in this example, the transmissive area 241a is already superimposed on the partial advertisement image 242b. When applying such an arrangement of the transmissive area 241a and the partial advertisement image 242b, the reproduction start conditions (B-4) and (B-5) described above should be applied as examples rather than limitations. can be done. Here, a case where the reproduction start condition (B-5) is applied is exemplified.

As a non-limiting example, the scrolling operation of the user moves the transmissive area 241a so as to include the entire attention area (the attention area of the entire advertisement image corresponding to the partial advertisement image 242b). Reproduction of a partial moving image displaying the running situation is started. In this example, the upper predetermined range of the partial advertisement image 242b including the automobile is set as the attention area.

Specifically, as the user scrolls, the transmissive area 241a moves upward together with the web page 241, and the car in the partial advertisement image 242b becomes visible, but the transmissive area 241a does not include the entire attention area. Currently, the advertising segment image 242b remains a static image, with the car stationary in the image.
Further, when the user continues to scroll upward on the screen and the entire attention area is included in the translucent area 241a, the partial moving image (partial advertisement image 242b) in which the car runs on the road toward the front side starts to be reproduced. do.

As shown in FIG. 12-5, when the user continues the scroll operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward. While the transmissive area 241a moves upward, the partial advertisement image 242b (partial moving image) continues to be reproduced, and the car in the partial advertisement image 242b runs on the road toward the front.

Even when the user stops scrolling and the position of the transmissive area 241a in the page display area of the terminal 20 does not move, the partial moving image continues to be reproduced, and the car in the partial advertisement image 242b runs on the road toward the front. do.

<Effect of the twelfth modification (1)>
According to this modification, in the initial state, the transparent area is positioned within the display area (the page display area, not the limitation), and the user can visually recognize at least part of the partial moving image from the beginning through this transparent area. Therefore, the display effect (advertisement effect as an example, not limitation) can be enhanced. In addition, it is possible to increase the degree of freedom in arranging transparent areas and in designing content (not limitation, but web pages).

<Twelfth Modification (2)>
In the twelfth embodiment, an example in which one partial advertisement image 242b is arranged on the first layer on the terminal 20 was shown, but the configuration is not limited to such a configuration, and a plurality of partial advertisement images 242b are arranged on the first layer. may be

<Display screen example>
In the examples shown in FIGS. 12-6 to 12-9, two partial advertisement images 242b are arranged as advertisement content information on the first layer, and a web page 241 is arranged on the second layer.
In this example, as shown in FIG. 12-6, a first partial advertisement image 242b of a hatchback type automobile traveling rightward and a second partial advertisement image 242b of a minivan type automobile traveling leftward are placed on the first layer. are placed in A web page 241 of a business news site is arranged on the second layer as main content information.

Both the first partial advertising image 242b and the second partial advertising image 242b are horizontally long images, and are arranged side by side in the vertical direction on the first layer. The relative position of the first partial advertising image 242b to the page display area and the relative position of the second partial advertising image 242b to the page display area are fixed. That is, the first partial advertisement image 242b and the second partial advertisement image 242b do not change their positions even if the user scrolls the web page 241. FIG.

The first partial advertisement image 242b is, for example and not limitation, a partial moving image formed by trimming a predetermined area of the first full advertisement image of the moving image, and is arranged at the lower end of the page display area of the terminal 20. be done. When the first partial advertising image 242b is displayed in the page display area, there is no area for displaying other information below the partial advertising image 242b. It can also be said that the bottom side of the first partial advertisement image 242b matches the bottom side of the page display area.

The first partial advertisement image 242b is a still image in which the leading portion of a hatchback automobile is displayed in the initial state. This still image is, for example and not limitation, the first frame when the first partial advertising image 242b is reproduced as a partial moving image.
When the first partial advertising image 242b is superimposed on the first partial advertising image 242b by a scrolling operation of the user at a predetermined ratio or more, but not limited to, 70% or more of the area of the transmissive region 241a, the partial moving image is reproduced. When 70% or more of the area of the transmissive region 241a does not overlap with the first partial advertisement image 242b, the reproduction of the partial moving image is stopped.

The second partial advertising image 242b is, for example and not limitation, a partial moving image formed by trimming a predetermined region of the second full advertising image of the moving image, and is adjacent to the upper side of the first partial advertising image 242b. are placed as follows. That is, the first partial advertising image 242b and the second partial advertising image 242b are positioned at the bottom and center of the screen, respectively.
The second advertising part image 242b has substantially the same size as the first advertising part image 242b, and is a still image in which the leading portion of a minivan-type automobile is displayed before playback is started. This still image is, for example and not limitation, the first frame when the second partial advertisement image 242b is reproduced as a partial moving image.
When the second partial advertising image 242b is superimposed on the second partial advertising image 242b by the user's scrolling operation at a predetermined ratio or more, but not limited to 70% or more, of the area of the transmissive region 241a, the reproduction of the partial moving image is not possible. When 70% or more of the area of the transmissive region 241a does not overlap with the second partial advertisement image 242b, the reproduction of the partial moving image is stopped.

In this example, the partial advertisement image 242b is a still image in which a car is displayed in the initial state. , and the user can visually recognize a portion of the lower side of the first partial advertisement image 242b.
When a predetermined percentage of the area of the transmissive region 241a (70% as an example, not limitation) is superimposed on the first partial advertisement image 242b by the user's scrolling operation, the first partial advertisement image 242b shows a car running on the road. It becomes a partial moving image that displays the situation.

In the example shown in FIG. 12-7, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. In this example, an upper part of the transmissive area 241 a is positioned below the page display area of the terminal 20 . At this time, the lower portion of the hatchback automobile in the partial advertisement image 242b is visible through the transparent area 241a. are doing.

When the web page 241 is at the initial position, the web page 241 and the transmissive area 241a are scrolled upward along with the user's scrolling operation, and 70% or more of the area of the transmissive area 241a is the first partial advertisement image 242b. , the reproduction of the partial advertisement image 242b of the partial moving image in which the hatchback type car runs to the right on the road starts.

When the user continues the scrolling operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward, and 100% of the area of the transmissive area 241a overlaps the first partial advertisement image 242b. state. While the transmissive area 241a moves upward, the partial video image of the first partial advertisement image 242b continues to be reproduced, and the hatchback type automobile in the first partial advertisement image 242b runs on the road to the right.

As shown in FIG. 12-8, when the user continues the upward scrolling operation on the screen, the transmissive area 241a moves further upward, and the upper part of the transmissive area 241a and the second partial advertisement image 242b below the second partial advertisement image 242b move upward. A part of the side is superimposed. During this time, the partial video image of the first partial advertisement image 242b continues to be reproduced, and the hatchback type automobile in the first partial advertisement image 242b further travels on the road to the right.

Then, when the user continues the scroll operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward, and 70% or more of the area of the transmissive area 241a becomes the second partial advertisement image. 242b, the reproduction of the second partial advertisement image 242b of the partial moving image in which the minivan type car runs leftward on the road starts. On the other hand, for the first partial advertising image 242b, 70% or more of the area of the transparent region 241a does not overlap with the first partial advertising image 242b, and reproduction of the partial moving image of the first partial advertising image 242b is stopped.

When the user further continues the scrolling operation to scroll the web page 241 upward on the screen, the transmissive area 241a moves further upward, and 100% of the area of the transmissive area 241a overlaps the second partial advertisement image 242b. At the same time, the first partial advertisement image 242b becomes invisible through the transparent area 241a. While the transmissive area 241a moves upward, the partial moving image of the second partial advertisement image 242b continues to be reproduced, and the minivan-type car in the second partial advertisement image 242b travels leftward on the road. On the other hand, in the first partial advertisement image 242b, the reproduction of the partial moving image remains stopped.

As shown in FIG. 12-9, when the user switches the direction of the scroll operation downward on the screen, the transmissive area 241a moves downward, and the lower part of the transmissive area 241a and the first partial advertisement image 242b move downward. is superimposed with a part of the upper side of . During this time, the partial video image of the second partial advertisement image 242b continues to be reproduced, and the minivan type automobile in the second partial advertisement image 242b further travels on the road to the left.

Then, when the user continues the scrolling operation to scroll the web page 241 downward on the screen, the transmissive area 241a moves further downward, and 70% or more of the area of the transmissive area 241a becomes the first partial advertisement. Based on re-overlapping with the image 242b, playback of the first partial advertisement image 242b of the partial moving image of the hatchback car driving to the right on the road resumes. On the other hand, for the second partial advertising image 242b, 70% or more of the area of the transparent region 241a does not overlap with the second partial advertising image 242b, and reproduction of the partial moving image of the second partial advertising image 242b is stopped.

When the user continues the scrolling operation to scroll the web page 241 downward on the screen, the transparent area 241a moves further downward, and 100% of the area of the transparent area 241a becomes the first partial advertisement image 242b. Along with being superimposed, the second partial advertising image 242b becomes invisible through the transparent region 241a. While the transmissive area 241a moves downward, the partial video image of the first partial advertisement image 242b continues to be reproduced, and the hatchback-type automobile in the first partial advertisement image 242b runs on the road to the right. On the other hand, in the second partial advertisement image 242b, the reproduction of the partial moving image remains stopped.

<Processing>
FIG. 12-10 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below are merely examples of the processing in this embodiment, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 12-10 shows steps A10 and A12 in the flowchart of FIG. 4-5 when a predetermined ratio or more of the area of the transmissive region 241a, for example 70% or more, is superimposed on the first partial advertisement image 242b. , the step of the process of starting the reproduction of the first partial advertisement image 242b of the partial moving image and stopping the reproduction of the second partial advertisement image 242b of the partial moving image (as an example and not by way of limitation, step A31 and step A33); Then, when a predetermined ratio or more, for example 70% or more of the area of the transparent region 241a overlaps the second partial advertisement image 242b, the reproduction of the second partial advertisement image 242b of the partial moving image is started and the partial 10 is a flow chart replaced with steps of processing for stopping the reproduction of the first partial advertisement image 242b of the moving image (as an example, not limitation, step A35 and step A37).

When the terminal 20 receives the main content data, the first partial advertisement data and the second partial advertisement data from the server 10, the terminal 20 converts the first partial advertisement image 242b of the still image based on the first partial advertisement data and the second partial advertisement data. The second partial advertisement image 242b of the still image based on the image is placed on the first layer. Also, the terminal 20 arranges the web page 241 based on the main content data on the second layer, and superimposes the web page 241 on the first partial advertisement image 242b and the second partial advertisement image 242b of the still image (A4).

When the scroll operation is performed (A5: Yes), the terminal 20 moves the web page 241 in the direction of the scroll operation (A7), and 70% or more of the area of the transparent area 241a is the first partial advertisement image. 242b is superimposed (A31).

When 70% or more of the area of the transmissive region 241a overlaps the first partial advertising image 242b (A31: Yes), the terminal 20 starts playing the first partial advertising image 242b of the partial moving image. , the reproduction of the second partial advertisement image 242b of the partial moving image is stopped (A33). Note that the terminal 20 does nothing for the second partial advertisement image 242b when the reproduction of the second partial advertisement image 242b of the partial moving image is originally stopped.

When 70% or more of the area of the transmissive region 241a does not overlap the first partial advertising image 242b (A31: No), the terminal 20 allows 70% or more of the transmissive region 241a to overlap the second partial advertising image 242b. is superimposed (A35).

When 70% or more of the area of the transmissive region 241a overlaps the second partial advertising image 242b (A35: Yes), the terminal 20 starts playing the second partial advertising image 242b of the partial moving image. , the reproduction of the first partial advertisement image 242b of the partial moving image is stopped (A37). Note that the terminal 20 does nothing for the first partial advertisement image 242b when the reproduction of the first partial advertisement image 242b of the partial moving image is originally stopped.

If 70% or more of the area of the transmissive region 241a does not overlap the second partial advertising image 242b (A35: No), the process proceeds to A13.

In the processing of A31 and A35, an example of determining whether or not a predetermined ratio or more of the area of the transmissive region 241a overlaps the first partial advertising image 242b or the second partial advertising image 242b is shown. It may be determined whether or not a predetermined ratio or more of the vertical width of the transmissive region 241a overlaps the first partial advertisement image 242b or the second partial advertisement image 242b.

In the processing of A31 and A35, an example of determining whether or not a predetermined ratio or more of the area of the transmissive region 241a overlaps the first partial advertising image 242b or the second partial advertising image 242b has been described. However, it may be determined whether or not the transmissive region 241a overlaps at least a portion of the first partial advertising image 242b or at least a portion of the second partial advertising image 242b.

As an example and not a limitation, when the transmissive region 241a does not overlap the second partial advertising image 242b and overlaps part or all of the first partial advertising image 242b, the terminal 20 displays the partial moving image as the first partial moving image. Only the partial advertisement image 242b is reproduced. Further, when the transmissive region 241a does not overlap the first partial advertising image 242b and overlaps part or all of the second partial advertising image 242b, the terminal 20 displays the second partial advertising image of the partial moving image. 242b only. In addition, when the transmissive region 241a overlaps a part of the first partial advertising image 242b and a part of the second partial advertising image 242b, the terminal 20 displays the first partial advertising image 242b and the partial moving image of the partial moving image. , both of the second partial advertisement images 242b are reproduced.

<Effect of the twelfth modification (2)>
In this modification, on the page display area (not limited but an example of the display area) of the transparent area 241a and the first partial advertisement image 242b of the partial moving image (not limited but an example of the first partial moving image) shows a configuration for controlling the reproduction of the first partial advertisement image 242b of the partial moving image based on the positional relationship of .
As an example of the effect obtained by such a configuration, the control of the reproduction of the first partial moving image can be interlocked with the relative position of the transmissive area with respect to the first partial moving image, for example and not limitation.

In this modified example, a configuration is adopted in which reproduction control of the first partial advertising image 242b of the partial moving image is executed based on the transparent region 241a being superimposed on at least a part of the first partial advertising image 242b of the partial moving image. showing.
As an example of the effect obtained by such a configuration, the start or stop of reproduction of the first partial moving image can be executed in conjunction with the visibility through the transmissive region.

This modification shows a configuration in which reproduction control of the first partial advertising image 242b of the partial moving image is executed based on the size of the transparent region 241a superimposed with the first partial advertising image 242b.
As an example of the effect obtained by such a configuration, the reproduction of the first partial video image can be started or stopped in a state in which the transmissive area and the first partial video image are superimposed with a size large enough for visual recognition. can be done.

In this modification, the second partial advertisement image 242b of the partial moving image (not limited to, An example of the second partial moving image) is displayed in at least the page display area, and the reproduction of the second partial advertisement image 242b of the partial moving image is controlled based on the transparent area 241a.
As an example of the effect obtained by such a configuration, the control of the reproduction of the second partial video image can be interlocked with the first input through the movement of the transmissive area. Playback and the like can be executed at an appropriate timing according to the first input.

In this modification, the display area of the display unit 24 is a vertically long area that is longer in the vertical direction than in the horizontal direction,
The first full advertisement image 242a based on the full advertisement data has a first vertical side and a second horizontal side shorter than the first side,
The first partial advertising image 242b has a third vertical side and a fourth horizontal side longer than the third side. It shows a configuration in which the sides are arranged along the short direction of the page display area, and the first partial advertisement image 242b of the partial moving image is displayed in the page display area.
As an example of the effect obtained by such a configuration, by making the first partial moving image a horizontally long moving image whose third side is shorter than its fourth side, the display area of the content information is not excessively restricted by advertisements or the like. can be made As a result, it is possible to prevent the user from feeling uncomfortable with advertisements and the like.

In this modification, the reproduction of the first partial advertising image 242b of the partial moving image is controlled based on the fact that the transparent region 241a overlaps at least a part of the first partial advertising image 242b of the partial moving image,
Based on the fact that the transparent region 241a overlaps at least a part of the second partial advertising image 242b of the partial moving image, reproduction control of the second partial advertising image 242b of the partial moving image is executed,
Based on the transparent region 241a overlapping at least part of the second partial advertising image 242b of the partial moving image, the control unit 21 performs control to stop the reproduction of the first partial advertising image 242b of the partial moving image. configuration.
As an example of the effect obtained by such a configuration, the first partial moving image or the second partial moving image with good visibility through the transmissive region is reproduced, while the visibility through the transmissive region is not good. It is possible to stop the reproduction of the first partial video image or the second partial video image in the absence state.

<Thirteenth embodiment>
The thirteenth embodiment is, by way of example and not limitation, an embodiment in which the full advertisement image 242a corresponding to the partial advertisement image 242b is made visible based on the user's second input to the partial advertisement image 242b. The display control of the thirteenth embodiment is performed after execution of the superimposed display process (A4) shown in FIG. 12-3, as an example and not a limitation.
The thirteenth embodiment corresponds to the eleventh embodiment, but in the terminal 20, based on the second input for the partial advertisement image, the data of the entire advertisement image corresponding to the partial advertisement image is acquired from the server 10, The difference is that control is executed to make the full advertisement image visible. When the data of the partial advertisement image is acquired from the server 10 and displayed, the terminal 20 does not have the data of the entire advertisement image, and the data of the entire advertisement image is required to make the entire advertisement image visible. It differs from the eleventh embodiment in that it is separately obtained from the server 10 .

The content described in the thirteenth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
On the display screen shown in FIG. 13, the partial advertisement image 242b of the partial moving image is reproduced by performing the scroll operation (A5 to A13) after the execution of the superimposed display process (A4) in FIG. 12-3 ( A12). Therefore, it is possible to visually recognize the partial moving image in which the automobile in the partial advertisement image 242b runs on the road toward the front side through the transmissive area 241a.

In this state, the user performs a touch operation (not a limitation, but an example of a second input) on the partial advertisement image 242b (not a limitation, but an example of a first partial video) of the visible partial video image on the touch panel. By doing so, the full advertisement image 242a of the moving image corresponding to the partial advertisement image 242b becomes visible. The full advertisement image 242a of the moving image is a vertically long advertisement moving image displayed in the entire page display area. When switching from the partial advertisement image 242b of the partial moving image to the full advertisement image 242a of the moving image, the reproduction of the moving image is continued.

The full advertisement image 242a of the moving image is a moving image that includes the entire area of the partial advertisement image 242b of the partial moving image and also includes areas that are not included in the partial advertisement image 242b. In this example, the information included in the partial advertisement image 242b of the partial moving image is an automobile traveling on a road with mountains in the background. On the other hand, the information contained in the full advertisement image 242a of the moving image is such that the background of the partial advertisement image 242b of the partial moving image is enlarged to the upper part, and five birds flying in the sky and the sky are displayed on the enlarged background. and are included.
That is, in this example, the partial advertising image 242b is a partial moving image formed by trimming the lower side of the full advertising image 242a of the moving image.

<Processing>
The terminal 20 executes the processing of the flowchart shown in FIG. 5-2 as an example, not limitation, to switch the display of the partial advertisement image 242b of the partial moving image to the display of the full advertisement image 242a of the moving image.

In this example, when the terminal 20 receives the full advertisement data from the server 10, the terminal 20 arranges the full advertisement image 242a of the moving image based on the full advertisement data on the first layer, and the web page 241 arranged on the second layer. The entire area is set as the transparent area 241a (A25).

In this case, the terminal 20 measures the elapsed time from the start of reproduction of the partial advertisement image 242b of the partial moving image, and stores the elapsed time at the timing when the partial advertisement image 242b is touched. After arranging the overall advertisement image 242a of the moving image based on the overall advertisement data on the first layer, the animation reproduction of the overall advertisement image 242a is started at the timing corresponding to the saved elapsed time.
This allows the user to visually recognize the entirety of the full advertisement image 242a arranged on the first layer.

<Effect of the thirteenth embodiment>
In the thirteenth embodiment, based on the second input to the partial advertisement image 242b of the partial moving image by the user of the terminal 20, the control unit controls to make the entire advertisement image 242a of the moving image visible to the user of the terminal 20. 21 shows the configuration implemented by .
As an example of the effect obtained by such a configuration, as an example and not as a limitation, a user who is interested in the first partial video is guided to the first video based on the second input for the first partial video. be able to.

In addition, the thirteenth embodiment shows a configuration in which the entire area of the second layer in which the main content information is arranged is made a transparent area based on the second input to the partial advertisement image 242b of the partial moving image by the user of the terminal 20. ing.
As an example of the effect obtained by such a configuration, as an example and not as a limitation, it is possible to visually recognize the first moving image without changing the layer in which the first moving image is arranged to a second layer that is higher than the first layer. can do.

Further, the thirteenth embodiment shows a configuration in which the second input for the partial advertisement image 242b of the partial moving image by the user is an operation of touching the partial advertisement image 242b of the partial moving image.
As an example of the effect obtained by such a configuration, as an example and not as a limitation, when the user is interested in the first partial moving image, based on the input by the terminal user's operation of touching the first partial moving image, , the first moving image can be made visible.

<Thirteenth Modification (1)>
In the thirteenth embodiment, the entire area of the web page 241 placed on the second layer is set as the transparent area 241a in a state where the entire advertisement image 242a of the moving image is arranged on the first layer. Although the entire image 242a is made visible, the configuration is not limited to this. Based on the user touching the partial advertisement image 242b of the partial moving image, the entire advertisement image 242a of the moving image is arranged on the second layer, and the web page including the transparent area 241a is arranged on the first layer. You may do so.

That is, based on the user's second input, a layer change is executed to swap the advertisement information arranged in the first layer and the main content information arranged in the second layer, and as a result, the advertisement information is changed from the main content information. may be arranged in a higher layer so that the entire advertisement information can be visually recognized.
As an example of the effect obtained by such a configuration, the first moving image can be made visible without changing the transmissive region.

<Thirteenth Modification (2)>
In the thirteenth embodiment, after the processing of A25 is executed and the full advertisement image 242a of the moving image becomes visible, a predetermined period (predetermined time) has passed, or the user can visually recognize the main content information again. The web page 241 arranged on the second layer may be made visible again based on the execution of the operation for .

As an example and not a limitation, the user touches the delete icon 242c indicated with an "x" displayed in the upper right of the full advertisement image 242a of the moving image shown in FIG. The setting is released, and the web page 241 of the second layer becomes visible again. At this time, the web page 241 of the second layer is in a state of being superimposed on the full advertisement image 242a of the first layer. The advertisement image 242b can be visually recognized. When the full advertisement image 242a of the moving image is switched to the partial advertisement image 242b of the partial moving image, the reproduction of the moving image is continued. Therefore, the car in the partial advertisement image 242b of the partial moving image is further traveling on the road toward the near side.

Regarding the thirteenth modified example (1) as well, after the full advertisement image 242a of the moving image becomes visible, the predetermined period (predetermined time) has passed, or the user can visually recognize the main content information again. The web page 241 that was once placed on the first layer may be placed on the second layer again based on the execution of the operation to make the web page 241 visible.

By way of example and not limitation, when the user touches the delete icon 242c marked with an "x" displayed in the upper right corner of the moving image full advertisement image 242a shown in FIG. The main content information is swapped with the advertisement information arranged in the second layer, and as a result, the main content information is again arranged in a layer higher than the advertisement information, thereby changing the main content information. You may make it visible. At this time, the web page 241 of the second layer is in a state of being superimposed on the full advertisement image 242a of the moving image of the first layer, and a part of the full advertisement image 242a of the moving image through the transparent area 241a, that is, the partial moving image. The partial advertisement image 242b of the image is visible.

In any of the above modifications, the entire advertisement image 242a of the moving image is displayed in the page display area, and the web page 241 superimposed on at least a part of the entire advertisement image 242a of the moving image (not limited, but an example of content) is displayed in the page display area.
As an example of the effect obtained by such a configuration, the user can browse the content again even after the first moving image is displayed in the entire display area.

<Thirteenth Modification (3)>
In the example shown in FIG. 13, after the reproduction of the partial advertisement image 242b of the partial moving image is started (A12), the full advertisement image 242a of the moving image is displayed based on the touch operation on the partial advertisement image 242b. However, before the reproduction of the partial advertisement image 242b of the partial moving image is started, the reproduction of the entire advertisement image 242a of the moving image is started based on the touch operation on the partial advertisement image 242b of the still image. may be

As an example and not a limitation, when the web page 241 is in the initial position, the full advertisement image 242a is displayed based on a touch operation on a portion of the partial advertisement image 242b of the still image that is visible through the transparent area 241a. may be displayed and playback of the moving image full advertisement image 242a may be started.
As an example of the effect obtained by such a configuration, when the user becomes interested in the advertisement before viewing the attention area, the first moving image can be displayed at that stage.

<Thirteenth Modification (4)>
In the thirteenth embodiment, by performing a touch operation (an example of a second input) on the partial advertisement image 242b of the partial moving image that is visible to the user on the touch panel, the partial advertisement image 242b of the partial moving image is changed to the moving image. The display is switched to the full advertisement image 242a of the image, and at that time,
Although it is assumed that the moving image continues to be reproduced, the present invention is not limited to this.

Specifically, as a non-limiting example, when the display is switched from the partial advertisement image 242b of the partial moving image to the full advertisement image 242a of the moving image, the moving image may be reproduced from the beginning. does not have to be
In this case, when the terminal 20 receives the full advertisement data from the server 10, the terminal 20 arranges the full advertisement image 242a of the moving image based on the full advertisement data on the first layer, and the entire web page 241 arranged on the second layer. is set as the transmission region 241a. In this case, based on the overall advertisement data received from the server 10, the terminal 20 reproduces the overall advertisement image 242a of the moving image from the beginning.

<14th embodiment>
The 14th embodiment relates to setting of the partial advertisement image 242b and the transparent area 241a, and setting of the reproduction start condition of the partial advertisement image 242b, by way of example and not limitation.
In the 14th embodiment, as a non-limiting example, reproduction of the partial advertisement image 242b is started based on the relationship between the page display area, the partial advertisement image 242b, and the transparent area 241a (as an example, not limitation, the vertical width relationship of these). Here is an example of how to set conditions.

The content described in the fourteenth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Functional configuration>
(1) Functional configuration of the server In the main content database 152 shown in FIG. 14-1, for example and not limitation, main content ID, main content data storage area, advertisement number, advertiser ID, advertisement of the advertisement number An image ID that identifies a partial advertisement image for the advertisement, a playback start condition for the partial advertisement image (partial video image) (in this example, the ratio of the transparent area superimposed on the partial advertisement image), and an entire advertisement image for the advertisement with the advertisement number. The image ID to be identified and the setting range of the transparent area are stored in association with each other.

In this example, the above-described case in which the reproduction start condition is that a predetermined ratio of the transparent region is superimposed on the partial advertisement image is illustrated, and the superimposition ratio corresponding to the predetermined ratio is stored in the reproduction start condition column. ing.
As a non-limiting example, if the reproduction start condition (overlapping ratio) is 33%, when 33% of the vertical width of the transparent area overlaps the partial advertisement image, reproduction of the partial moving image of the partial advertisement image is started. be.

(2) Setting of Partial Advertisement Image by Advertiser As described above, the advertiser can arbitrarily set which region of the entire advertisement image is to be the partial advertisement image. Also, in this case, the advertiser can set the partial advertisement image by operating the setting device described above, by way of example and not limitation.
In this embodiment, the case where the partial advertisement image is arranged on the lower side of the page display area of the terminal 20 by default is exemplified.
Also, in this embodiment, a case where a partial advertisement image having a vertical width of approximately ⅓ of the vertical width of the page display area is set is illustrated.

The setting device transmits to the server 10 a registration request including the data of the entire advertisement image and the data of the partial advertisement image based on the advertiser's operation.
When the server 10 receives the registration request from the setting device through the communication I/F 14, the server 10 stores the full advertisement image data and the partial advertisement image data included in the received registration request in the full advertisement database 153a (see FIG. 4-2) and the full advertisement image data, respectively. It is stored in the partial advertisement database 153b (see FIG. 4-3).
In addition, as an example and not a limitation, the server 10 identifies the advertiser ID from the unique address of the setting device that is the transmission source, assigns a unique advertisement number, the advertisement number, the advertiser ID, the image ID of the partial advertisement image, And the image ID of the entire partial advertisement image and the main content ID are associated and stored in the main content database 152 .

(3) Setting of transparent area by server When the partial advertisement image is set, the control unit 11 of the server 10 sets the transparent area based on the vertical width of the page display area as an example and not as a limitation.

In this example, the server 10 sets a fixed-size transmissive region 241a based on the initial settings. Specifically, as an example and not a limitation, the server 10 sets the vertical width of the transparent area to approximately ⅔ of the vertical width of the page display area of the terminal 20, and sets the horizontal width of the transparent area to approximately the same width as the horizontal width of the page display area. Width.

The server 10 also determines the position of the transmissive area. Specifically, as a non-limiting example, the server 10 may set the vertical width from the beginning of the web page to the transparent area to be larger than the vertical width of the page display area when the web page is in the initial position. First, determine the position of the transparent area in the main content information. In other words, the user cannot visually recognize the partial advertisement image when the web page is in the initial position, but can visually recognize the partial advertisement image by moving the web page upward by scrolling. The server 10 associates the determined position of the transparent region with the main content ID and stores it in the main content database 152 .

(4) Setting of Playback Start Condition by Server When the transparent area is set, the control unit 11 of the server 10 sets the playback start condition of the partial moving image based on the vertical width of the transparent area.

In this example, since the vertical width of the transparent area is as large as about 2/3 of the page display area of the terminal 20, the server 10 determines that a predetermined ratio (33% as an example, not a limitation) of the vertical width of the transparent area is the partial advertisement image. A reproduction start condition is set so that the reproduction of the partial moving image of the partial advertisement image is started when the partial advertisement image is superimposed with . The server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.
In other words, when a transparent area with a vertical width of 33% of the vertical width of the transparent area appears from the lower side of the page display area of the terminal 20, the partial video image of the partial advertisement image superimposed on the transparent area is reproduced. is started. At this time, since approximately two-thirds of the vertical width of the partial advertisement image is visible through the transparent area, reproduction of the partial moving image is started at the timing when the area desired to attract the user's attention becomes visible. be able to.

It should be noted that although an example in which the server 10 sets the reproduction start condition for the partial moving image has been described, the present invention is not limited to such a form. A user such as an advertiser may set conditions for starting reproduction of a partial moving image.

<Effect of the 14th embodiment>
In the 14th embodiment, an advertiser requests transmission of advertisement content data (as an example, not limitation, overall advertisement data including an overall advertisement image) to the terminal 20 of the user, and the partial advertisement image of the partial moving image is an advertisement It shows the configuration set by the owner.
As an example of the effect obtained by such a configuration, an operator (an advertiser as an example, not a limitation) sets an area in the first moving image that the user wants to pay attention to as the area of the first partial moving image. can be done.

<Fourteenth Modification (1)>
In the 14th embodiment, an example in which the vertical width of the transmissive area is large (approximately ⅔ of the vertical width of the page display area of the terminal 20) has been shown, but the configuration is not limited to this. The vertical width of the transmissive region may be small.
In this modification, the setting of the vertical width and horizontal width of the transparent area can be changed by the server operator, the advertiser, or the like.

FIG. 14-2 is a diagram showing an example of a table for setting reproduction start conditions.
In this table, the vertical width of the transmissive area and the reproduction start condition (overlapping ratio of the transmissive area to the partial advertisement image) are defined in association with each other.

For the vertical width of the transparent area, the vertical width of the transparent area based on the ratio to the vertical width of the page display area may be, for example without limitation, "2/3 of the page display area" and "1/3 of the page display area." ” and “1/6 of the page display area” are defined.

In "2/3 of the page display area", "33%" is set as the playback start condition. This is the same condition as the above example.

In "1/3 of the page display area", "66%" is set as the playback start condition. This is a condition indicating that when 66% of the vertical width of the transmissive area is superimposed on the partial advertisement image, reproduction of the partial moving image of the partial advertisement image is started.

"100%" is set as the playback start condition for "1/6 of the page display area". This is a condition indicating that when the entire vertical width (100%) of the transmissive area is superimposed on the partial advertisement image, the reproduction of the partial moving image of the partial advertisement image is started.

In this way, the smaller the vertical width of the transmissive area (the smaller the ratio to the vertical width of the page display area), the higher the superimposition ratio required to reproduce the partial moving image (that is, the more severe the conditions for reproduction). 2), the relationship between the vertical width of the transmissive region and the reproduction start condition is defined.

As an example and not a limitation, the server 10 sets the vertical width of the transmissive area based on the ratio to the vertical width of the page display area. Also, as an example and not a limitation, the horizontal width of the transmissive area is set to be substantially the same as the horizontal width of the page display area.
Then, the server 10 sets the reproduction start condition according to the above table based on the set vertical width of the transmissive area, as an example and not as a limitation. Then, the server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.

As an example and not a limitation, in the above table, if the vertical width of the transparent area is set to "1/6 of the page display area", the vertical width of the transparent area is as small as approximately 1/6 of the page display area of the terminal 20. Therefore, the reproduction start condition is set so that the reproduction of the partial moving image of the partial advertisement image is started when the entire vertical width of the transmissive area, that is, 100% of the vertical width is superimposed on the partial advertisement image.
That is, when the entire transparent area appears from below the page display area of the terminal 20, the partial moving image of the partial advertisement image that overlaps with the transparent area starts to be reproduced. At this time, since approximately 1/2 of the partial advertisement image is visible through the transparent area, the reproduction of the partial moving image can be started at the timing when the area desired to attract the user's attention becomes visible. .

Although an example in which the playback start condition of the partial moving image is determined by the ratio of the vertical width of the transparent area superimposed on the partial advertising image to the vertical width of the transparent area has been described, the present invention is not limited to such a form. The reproduction start condition of the partial moving image may be determined by the ratio of the area of the transparent area overlapping the partial advertisement image and the area of the entire transparent area.

This modified example shows a configuration in which control of reproduction of the partial moving image of the partial advertisement image 242b is changed based on the size of the transparent area 241a or the length of the side of the transparent area 241a.
As an example of the effect obtained by such a configuration, the timing of reproduction control of the first partial moving image can be varied according to the size or side length of the transmissive area. As an example and not a limitation, the start of reproduction of the first partial moving image may be delayed due to a large size or side length of the transparent area, or the first partial moving image may be delayed due to a small size or side length of the transparent area. It is possible to prevent the playback of the partial moving image from being started too early.

<Fourteenth Modification (2)>
In the fourteenth embodiment, an example was shown in which a fixed-size transparent area is set regardless of the size of the partial advertisement image, but the present invention is not limited to such a form. The size of the transparent area may be changeable based on the length or size of the side of the partial advertisement image.

FIG. 14C is a diagram showing an example of a table for setting the vertical width of a transmissive area.
In this table, the vertical width of the partial advertisement image and the vertical width of the transmissive area are defined in association with each other.
The vertical width of the partial advertisement image includes "1/4 or less of the page display area" and "more than 1/4 of the page display area."

In "1/4 or less of the page display area", "same as the vertical width of the partial advertisement image" is defined as the vertical width of the transmissive area. This indicates that when the vertical width of the partial advertisement image is 1/4 or less of the length of the page display area, the same length as the vertical width of the partial advertisement image is set as the vertical width of the transparent area. there is

In "more than 1/4 of the page display area", "1/4 of the page display area" is defined as the vertical width of the transmissive area. This indicates that when the vertical width of the partial advertisement image exceeds 1/4 of the page display area, the vertical width of the transparent area is set to 1/4 of the page display area. .

This is not a limitation, but for example, if the vertical width of the transparent area exceeds about 1/4 of the page display area, the transparent area will be too large and the user will not be able to read news articles, etc. This is because there is a possibility of obstructing information. Therefore, in this example, the vertical width of the transparent area is set based on the vertical width of the partial advertisement image so that the upper limit of the vertical width of the transparent area is 1/4 of the page display area.

In this case, as a non-limiting example, the horizontal width of the transparent area is set to be substantially the same as the horizontal width of the page display area (as an example, not a limitation, 90% to 100% of the horizontal width of the page display area). be able to.

In this case, if the vertical width of the transparent area is set to be the same as the vertical width of the partial advertisement image, the server 10 sets the vertical width of the transparent area to a first predetermined ratio (example, not limited) of the vertical width of the transparent area. 70%) is superimposed on the partial advertisement image, the reproduction start condition is set such that the reproduction of the partial moving image of the partial advertisement image is started. The server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.
That is, when a transparent area with a vertical width of 70% of the vertical width of the transparent area appears from the lower side of the page display area of the terminal 20, the partial moving image of the partial advertisement image superimposed on the transparent area is reproduced. is started. At this time, since approximately 70% of the vertical width of the partial advertisement image is visible through the transparent area, the reproduction of the partial moving image is started at the timing when the area desired to attract the user's attention becomes visible. can be done.

Further, when the server 10 sets the vertical width of the transparent area to be 1/4 of the page display area, the vertical width of the partial advertisement image is longer than the vertical width of the transparent area. As an example, when a second predetermined ratio (100% as an example, not a limitation) that is larger than the first predetermined ratio of the vertical width of the transmissive area is superimposed on the partial advertisement image, the partial moving image of the partial advertisement image is reproduced. Set the playback start condition to start. Then, the server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.

Note that instead of changing the vertical width of the transparent area according to the vertical width of the partial advertising image as described above, the vertical width is substantially the same as the vertical width of the partial advertising image (as an example, not limited to the vertical width of the partial advertising image). 90% to 110% of the width) may or may not be set as the vertical width of the transmissive region.
Also, in this case, the transmissive area may be set to have substantially the same area as the area of the partial advertisement image, or may not be set to that size.

This modification shows a configuration in which the size of the transmissive area 241a or the length of the side of the transmissive area 241a is determined based on the partial advertisement image 242b of the partial moving image.
As an example of the effect obtained by such a configuration, since it is possible to set a transmissive area having a size or a side length corresponding to the first partial moving image, the first partial moving image can be reproduced at an appropriate timing. can be controlled.

<Fifteenth embodiment>
The fifteenth embodiment is an embodiment in which the relative positions of the main content and the partial advertisement image are always fixed.
This embodiment differs from the first to fourteenth embodiments in that the main content information and the advertisement content information are arranged and displayed in the same layer without forming a transparent area in the main content information.

The content described in the fifteenth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen example>
FIG. 15A is an explanatory diagram showing the relationship between main content information and partial advertisement images arranged in layers in this example.
In this embodiment, the main content data distributed from the server 10 is set with an advertisement placement area 243 in which advertisement content information (advertisement image as an example, not limitation) is placed. As a result, when the terminal 20 receives the main content data, the main content information based on the main content data and the advertising content information based on the advertising content data distributed in association with the main content data are combined into a common layer (single layer).

Documents and images based on document data and image data included in the main content data are not placed in the advertisement placement area 243 . That is, when the main content information is displayed in the page display area, the main content information is displayed in an area in the page display area where the page display area and the advertisement placement area 243 do not overlap. It is not displayed in the area where

In this embodiment, as an example and not a limitation, in the advertisement placement area 243, a partial advertisement image 242b of a moving image (not a limitation, but a part of the first content information) is displayed as the advertisement content information based on the advertisement content data. 1 information) is placed, and the advertisement placement area 243 has the same size as the partial advertisement image 242b.
Since the main content information and the partial advertisement image do not overlap in the page display area of the terminal 20, the user can visually recognize both the main content information and the partial advertisement image.

Note that the size of the advertisement placement area does not necessarily have to be the same size as the partial advertisement image, and the size of the advertisement placement area may be larger than the size of the partial advertisement image.
In addition, it is not always necessary to place a partial advertisement image in the advertisement placement area. does not have to be

The partial advertisement image (partial moving image) placed in the advertisement placement area is reproduced based on the fulfillment of the reproduction start condition. Play start conditions are, by way of example and not limitation,
(C-1) A predetermined ratio of the partial advertisement image (vertical width of the partial advertisement image) is displayed in the page display area.
can be defined as

Note that, as described above, as a non-limiting example, the image of the attention area may be the partial advertisement image, and the image of the attention area may be arranged in the advertisement placement area. In this case, the playback start condition above is
(C-2) A predetermined proportion of the attention area (vertical width of the attention area) is displayed in the page display area.
becomes.

Although the above predetermined ratio can be set as appropriate, it can be set as a value of about 30% to 70% as an example, not as a limitation. Here, it should be noted that the predetermined ratio is not the ratio to the vertical width of the entire advertisement image, but the ratio to the vertical width of the partial advertisement image (or attention area).

A case where a partial advertisement image is arranged in an advertisement arrangement area will be described as an example.
A partial advertisement image is an image generated by, for example, trimming a portion of the entire advertisement image. As a non-limiting example, if the predetermined ratio is 50%, the video playback of the partial advertisement image is started only when 50% of the partial advertisement image is displayed in the page display area, and the entire advertisement image is displayed. The moving image reproduction of the partial advertisement image does not start when 50% is displayed in the page display area.

As a non-limiting example, when the vertical width of the web page is greater than the vertical width of the page display area and the web page is in the initial position, the partial advertisement image is not displayed in the page display area and the web page is lifted up. Suppose that a partial advertisement image appears in the page display area by scrolling in the direction.
In this case, as an example and not a limitation, when the lower half area of the full advertisement image corresponding to the partial advertisement image is set as the partial advertisement image, 50% of the partial advertisement image is displayed in the page display area. This corresponds to displaying 75% of the entire advertisement image in the page display area.
This is also the case when the image of the attention area is placed in the advertisement placement area.

Assuming that the web page is scrolled in the horizontal direction, as an example and not as a limitation, whether or not the above reproduction start condition is met may be determined based on the width of the partial advertisement image (or the attention area). OK, you don't have to.
Further, after starting the reproduction of the partial moving image, if the reproduction start condition is no longer satisfied, the reproduction of the partial moving image may be stopped or may not be stopped.

In the examples shown in FIGS. 15-2 and 15-3, a web page 241 of a business news site is used as main content information based on main content data, and a partial advertisement is used as advertisement content information based on advertisement content data distributed in association with the main content data. and the image 242b are arranged in the same layer. The web page 241 contains documents (not limited, but an example of character information included in the second content information) and images (not limited, but an example of image information included in the second content information) that constitute news articles. included.

In this example, the partial advertisement image 242b is a still image in which a car is displayed in the initial state, but the partial advertisement image 242b is displayed in the page display area of the terminal 20 when the web page 241 is in the initial position. Therefore, the user cannot visually recognize the partial advertisement image 242b.
When a predetermined percentage of the vertical width of the partial advertisement image 242b (not limited to 70% as an example) is displayed in the page display area of the terminal 20 by the user's scrolling operation, the partial advertisement image 242b is displayed as a car running on the road. It becomes a partial moving image that displays the situation where the

In the examples shown in FIGS. 15-2 and 15-3, the partial advertisement image 242b is a horizontally long image whose horizontal width is greater than its vertical width.

In the example shown in FIG. 15B, the vertical width of the web page 241 is larger than the vertical width of the page display area, so the entire web page 241 cannot fit in the page display area. In this example, the vertical width from the top part [TOP] of the web page 241 to the partial advertisement image 242b is larger than the vertical width of the page display area. Image 242b is not located on the page display area. Therefore, when the web page 241 is in the initial position, the user cannot see the partial advertisement image 242b at all.

When the web page 241 is at the initial position, the user touches the page display area (however, an area different from the partial advertisement image 242b) and moves the finger upward on the screen to scroll the web page 241. scrolls up the screen. Accordingly, the partial advertisement image 242b placed in the advertisement placement area 243 is also scrolled upward on the screen, and the upper portion of the partial advertisement image 242b appears from the bottom of the screen. Since the upper portion of the partial advertisement image 242b is positioned in the page display area, the upper portion of the partial advertisement image 242b (in this example, the portion including the automobile and its background mountains and its foreground trees) becomes visible. The partial advertisement image 242b at this time is a still image. This still image is, for example and not limitation, the first frame when the partial advertising image 242b is reproduced as a partial moving image.

Further, as the user continues the scrolling operation in the upward direction of the screen, as a non-limiting example, a predetermined proportion of the vertical width of the partial advertisement image 242b (70% as an example, not limiting) is displayed in the page display area of the terminal 20. Based on this, the reproduction of the partial advertisement image 242b of the partial moving image in which the car runs on the road toward the front side is started.

As shown in FIG. 15-3, when the user further continues the scroll operation to scroll the web page 241 upward on the screen, the partial advertisement image 242b moves further upward, and all of the partial advertisement image 242b is displayed. It will be displayed in the page display area of the terminal 20 . While the partial advertisement image 242b moves upward, the partial moving image corresponding to the partial advertisement image 242b continues to be reproduced, and the car in the partial advertisement image 242b runs on the road toward the front.

In this state, the user briefly touches the partial advertisement image 242b of the visible partial moving image (not limited, but an example of the first information and the first partial moving image) once (not limited to However, by performing the second input on the touch panel, the full advertisement image 242a of the moving image corresponding to the partial advertisement image 242b becomes visible. The full advertisement image 242a of the moving image is a vertically long advertisement moving image displayed in the entire page display area. When switching from the partial advertisement image 242b of the partial moving image to the full advertisement image 242a of the moving image, the reproduction of the moving image is continued.

The full advertisement image 242a of the moving image is a moving image that includes the entire area of the partial advertisement image 242b of the partial moving image and also includes areas that are not included in the partial advertisement image 242b. In this example, the partial advertisement image 242b of the partial moving image is an automobile traveling on a road with mountains in the background. On the other hand, the full advertisement image 242a of the moving image has a background obtained by enlarging the background of the partial advertisement image 242b of the partial moving image. and are included.
In other words, the partial advertisement image is a partial moving image formed by trimming a predetermined area of the entire advertisement image of the moving image. That is, in this example, the partial advertising image 242b is a partial moving image formed by trimming the lower side of the full advertising image 242a of the moving image. In this example, the horizontal width of the partial advertisement image is smaller than the horizontal width of the entire advertisement image, and the vertical width of the partial advertisement image is smaller than the vertical width of the entire advertisement image.

<Processing>
FIG. 15-4 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
This drawing shows the distribution processing executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 .
The steps that are the same as those in the previously described flowchart are denoted by the same reference numerals, and the repetitive description thereof is omitted, and the description will focus on the different steps.

The flowcharts described below are merely examples of the processing in this embodiment, and in the flowcharts described below, some steps may not be executed or additional steps may be inserted.

FIG. 15-4 shows the steps of superimposition display processing for superimposing the web page 241 on the partial advertisement image 242b in the flowchart of FIG. When the target area and the transparent area 241a are superimposed, the transparent area for the partial advertisement image 242b is replaced with the step of the synthesis display process for synthesizing the partial advertisement image 242b on the page 241 (as an example, not as a limitation, the step of A4b). 241a (steps A7b to A12a as an example and not a limitation) of fixing the relative position of the advertising image 241a by way of example and not a limitation to a predetermined percentage of the vertical width of the partial advertising image 242b (70 as an example and not a limitation). %) is displayed in the page display area of the terminal 20, the flowchart is replaced with the steps of the process of starting the reproduction of the partial advertisement image 242b of the partial moving image (as a non-limiting example, steps A7c to A12d) be.

When the terminal 20 receives the main content data and the partial advertisement data from the server 10, the terminal 20 executes composite display processing (A4b).
Specifically, by way of example and not limitation, the size of the partial advertisement image 242b is obtained based on the partial advertisement data. Then, the terminal 20 lays out the web page 241 in which the advertisement placement area 243 is formed in layers based on the main content data. Then, the terminal 20 arranges the partial advertisement image 242b in the advertisement arrangement area 243 of the web page 241, and composites and displays the web page 241 and the partial advertisement image 242b.

If the reproduction flag is not set (A7c: No), the terminal 20 determines whether or not the condition for starting reproduction of the partial advertisement image 242b (partial moving image) placed in the advertisement placement area is satisfied (A9e). . Specifically, as a non-limiting example, it is determined whether or not a predetermined proportion of the vertical width of the partial advertisement image has been displayed in the page display area.

If the reproduction start condition is not satisfied (A9e: No), the terminal 20 advances the process to A13.
On the other hand, if the reproduction start condition is satisfied (A9e: Yes), the terminal 20 advances the process to A12c.

FIG. 15-5 is a flow chart showing an example of the flow of general advertisement display processing executed by the terminal 20 and general advertisement distribution processing executed by the server 10 in this embodiment.
In FIG. 15-5, the entire advertisement image 242a based on the entire advertisement data is arranged in the first layer, and the entire web page 241 arranged in the second layer is set as the transparent area 241a in the flowchart of FIG. 5-2. (as a non-limiting example, step A25) is replaced with a process step (as a non-limiting example, step A26) for displaying the entire advertisement image 242a in the page display area of the terminal 20. be.

Upon receiving the full advertisement data from the server 10, the terminal 20 arranges the full advertisement image 242a based on the full advertisement data on the layer in which the web page 241 and the partial advertisement image 242b are synthesized (A26), and displays the full advertisement. End the process.

Although an example has been shown in which the full advertising image 242a of the moving image is displayed in the page display area when the user touches the partial advertising image 242b, the configuration is not limited to this, and the user can touch the partial advertising image 242b. When the advertisement image 242b is touch-operated, the static overall advertisement image 242a may or may not be displayed in the page display area.

Further, although an example in which the partial advertisement image 242b of the partial moving image is arranged in the advertisement placement area 243 of the web page 241 is shown, the configuration is not limited to such a configuration, and the partial advertisement image 242b of the still image is placed on the web page. 241 may be placed in the advertisement placement area 243 . In this case, as an example and not a limitation, when the user touches the partial advertisement image 242b, the full advertisement image 242a as a still image or the full advertisement image 242a as a moving image is displayed in the page display area. be able to.

<Effects of the fifteenth embodiment>
In the fifteenth embodiment, the page display area of the display unit 24 is a vertical area longer than the horizontal direction, and the overall advertisement image 242a based on the overall advertisement data (not limited, but an example of the first content information). has a first side in the vertical direction and a second side in the horizontal direction shorter than the first side, and is a part of the full advertisement image 242a (not limited to, but an example of the first information ) is displayed in the page display area of the terminal 20 (not a limitation, but an example of the display area of the terminal), and the main content information (This is not a limitation, but an example of second content information), and based on the user's scrolling operation on the page display area (not a limitation, but an example of first input), the control to move on the page display area is partially controlled. The advertisement image 242b and the main content information are executed.
Then, the full advertisement image 242a is arranged such that the first side is arranged along the longitudinal direction of the page display area and the second side is arranged based on the user's touch operation on the partial advertisement image 242b (an example of second input, not limitation). It shows a configuration in which the sides are arranged along the short direction of the page display area and displayed in the page display area.
As an example of the effect obtained by such a configuration, when the second content information moves in the display area based on the first input, the first information that is small in size and easy to see is moved together with the second content information. Thus, the first information can be visually recognized by the user so as not to interfere with the viewing of the second content information. Then, as an example and not as a limitation, a user who has shown an interest in the first information and has performed the second input for the first information can be allowed to visually recognize the vertically long first content information. In other words, the user who is interested in the first information is guided to the vertically long first content information while preventing the visibility of the second content information from being impaired by suddenly displaying the vertically long first content information in the display area. can do.

Further, in the fifteenth embodiment, the full advertisement image 242a is a moving image (not limited, but an example of the first moving image) based on the full advertisement data (not limited, but an example of the first moving image data). The advertisement image 242b shows a configuration in which a partial moving image (not limited to, but an example of a first partial moving image) of a partial area of the full advertisement image 242a.
As an example of the effect obtained by such a configuration, when switching from the first information to the first content information, the continuation of the content of the first partial moving image is displayed on the first moving image, thereby making the user feel uncomfortable. A user who has shown an interest in the first partial moving image can be guided to the first moving image without the need to.

Further, in the fifteenth embodiment, of the partial advertisement image 242b displayed in the page display area, based on the length of at least one side of the partial advertisement image 242b, the partial advertisement image of the partial moving image is displayed by the control unit 21. 242b shows a configuration in which playback control is executed.
As an example of the effect obtained by such a configuration, it is possible to start or stop the reproduction of the first partial moving image according to the visibility of the first partial moving image displayed in the display area.

In the fifteenth embodiment, the partial advertisement image 242b of the partial moving image has a third side shorter than the first side of the full advertisement image 242a and a fourth side shorter than the second side of the full advertisement image 242a. The third side is arranged along the longitudinal direction of the page display area, the fourth side is arranged along the short direction of the page display area, and displayed in the page display area.
As an example of the effect obtained by such a configuration, by making the first partial moving image a horizontally long moving image whose third side is shorter than its fourth side, the display area of the content information is not excessively restricted by advertisements or the like. can be made As a result, it is possible to prevent the user from feeling uncomfortable with advertisements and the like.

In addition, the fifteenth embodiment shows a configuration in which the first input is the user's scrolling operation, and the partial advertisement image 242b and the web page 241 are moved in the direction based on the scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to increase the possibility that the user will pay attention to the first information by moving the first information and the second content information in the direction intended by the user.

Further, the fifteenth embodiment shows a configuration in which the second input for the partial advertisement image 242b by the user is an operation of touching the partial advertisement image 242b.
As an example of the effect obtained by such a configuration, if the user is interested in the first information, the first content information can be displayed by touching the display area.

In the fifteenth embodiment, the first content information is advertisement information (as an example, not limitation, the entire advertisement image 242a), and the first information (as an example, not limitation, a partial advertisement image 242b) is a part of the advertisement information. A configuration is shown.
As an example of the effect obtained by such a configuration, the advertisement effect can be improved by displaying the advertisement information in the display area via the first information that moves in conjunction with the second content information.

Note that an example has been shown in which reproduction of the partial advertising image 242b of the partial moving image is started when a predetermined proportion of the vertical width of the partial advertising image 242b is displayed in the page display area of the terminal 20, but such a configuration is shown. is not limited to

Specifically, the reproduction of the partial advertising image 242b of the partial moving image may be controlled based on the display of the partial advertising image 242b of the partial moving image in the page display area based on the first input. and do not have to.
As an example and not a limitation, the terminal 20 starts playing the partial advertisement image 242b of the partial moving image when the entire partial advertisement image 242b appears in the page display area due to the user's scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to start or stop the reproduction of the first partial moving image in a state in which the first information can be visually recognized.

Further, the reproduction of the partial advertisement image 242b of the partial moving image may be controlled based on the size of the partial advertisement image 242b displayed in the page display area of the terminal 20. It doesn't have to be.
As an example and not a limitation, the terminal 20 starts playing the partial advertisement image 242b of the partial moving image when a predetermined percentage of the area of the partial advertisement image 242b appears in the page display area due to the user's scrolling operation.
As an example of the effect obtained by such a configuration, it is possible to start or stop the reproduction of the first partial moving image while the first information having a size sufficient for visual recognition appears in the display area.

Further, the control of the reproduction of the partial advertisement image 242b of the partial moving image may be executed based on the fact that a part of the area of the partial advertisement image 242b is displayed in the page display area of the terminal 20. and do not have to.
As an example and not a limitation, the terminal 20 displays a portion of the partial moving image when a specific pixel or group of pixels among the pixels forming the partial advertisement image 242b appears in the page display area by the user's scrolling operation. Reproduction of the advertisement image 242b is started.
As an example of the effect obtained by such a configuration, the reproduction of the first partial moving image is started or stopped at the timing when the partial area of the first information suitable for visual recognition is displayed in the display area. can do.

Also, an example has been shown in which the full advertisement image 242a is displayed in the page display area based on the touch operation on the partial advertisement image 242b by the user of the terminal 20, but the present invention is not limited to such a configuration. Based on the pinch-out operation on the partial advertisement image 242b by the user of the terminal 20, the entire advertisement image 242a may or may not be displayed in the page display area. In addition, the full advertisement image 242a may or may not be displayed in the page display area based on the voice input operation of "I want to see the advertisement" by the user of the terminal 20. FIG.

<Sixteenth embodiment>
The 16th embodiment is an embodiment in which setting of the partial advertisement image 242b and billing processing based on the partial advertisement image 242b are added to the above-described embodiments.
The 16th embodiment corresponds to the 6th embodiment, but as described in the 15th embodiment, the main content information and the partial advertisement image to be set are arranged in a common layer (single layer). The difference is that

The content described in the sixteenth embodiment can be applied to any of the other embodiments.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Functional configuration>
(1) Functional Configuration of Server The main content database 152 shown in FIG. 16-1 contains, for example and not limitation, a main content ID, a storage area for the main content data, an advertisement number, an advertiser ID, and a partial advertisement image. An image ID for identification, conditions for starting playback of a partial moving image, an image ID for identifying a full advertisement image, and a setting range of an advertisement placement area in the main content information are stored in association with each other.

In this example, the playback start condition of the partial moving image is determined by the ratio of the vertical width of the partial advertising image displayed in the page display area to the vertical width of the partial advertising image. Specifically, if the playback start condition for the partial video image is 70%, playback of the partial video image of the partial advertising image starts when 70% of the vertical width of the partial advertising image is displayed in the page display area. be done.

Further, the image ID of the partial advertisement image and the image ID of the full advertisement image corresponding to the partial advertisement image contain a common advertisement number. Therefore, in the server 10, based on the advertisement number, it is possible to identify the partial advertisement image and the entire advertisement image that constitute the advertisement of that advertisement number.

In the partial advertisement database 153b shown in FIG. 16-2, as a non-limiting example, the storage area of the partial advertisement image and the trimming area of the partial advertisement image are stored in association with the image ID of the partial advertisement image. ing.

Here, as an example and not as a limitation, FIG. 6-4 and FIG. 6-8 described above show an example of the relationship between the size of the partial advertisement image and the billing amount.
Based on the set size of the partial advertisement image, the control unit 11 of the server 10 determines the charge amount when the full advertisement image corresponding to the partial advertisement image is displayed. Associate with an image.

Specifically, the billing amount can be determined basically based on the vertical width of the partial advertisement image, similarly to the method described in FIG. 6-4 as an example and not as a limitation.

Incidentally, as a non-limiting example, similar to the method described with reference to FIGS. 6-8, not only the vertical width of the partial advertisement image but also the horizontal width of the partial advertisement image may be taken into consideration when determining the billing amount. You don't have to do it that way.

Also, as an example and not a limitation, when the vertical width of the partial advertisement image is longer than the horizontal width, the billing amount can be set to be higher than in the case of the horizontally long image.

(2) Setting of Partial Advertisement Image by Advertiser As described above, the advertiser can arbitrarily set which region of the entire advertisement image is to be the partial advertisement image. In this case, the advertiser can set the partial advertising image, by way of example and not limitation, by manipulating the setting device described above.
In this embodiment, a case is illustrated in which a partial advertisement image having a vertical width that is approximately half the vertical width of the page display area is set.

The setting device transmits to the server 10 a registration request including the data of the entire advertisement image and the data of the partial advertisement image based on the advertiser's operation.
When the server 10 receives the registration request from the setting device through the communication I/F 14, the server 10 stores the full advertisement image data and the partial advertisement image data included in the received registration request in the full advertisement database 153a (see FIG. 4-2) and the full advertisement image data, respectively. It is stored in the partial advertisement database 153b (see FIG. 14-2).
In addition, as an example and not a limitation, the server 10 identifies the advertiser ID from the unique address of the setting device that is the transmission source, assigns a unique advertisement number, the advertisement number, the advertiser ID, the image ID of the partial advertisement image, And the image ID of the entire partial advertisement image and the main content ID are associated and stored in the main content database 152 .

(3) Setting of Advertisement Placement Area by Server When a partial advertisement image is set, the control unit 11 of the server 10, for example and not by way of limitation, based on the size of the partial advertisement image, associates an image with the partial advertisement image. Set the ad placement area of the main content information (web page).

In this example, the server 10 sets the size of the advertisement placement area to be the same size as the partial advertisement image, by way of example and not limitation.

The server 10 also determines the position of the advertisement placement area. Specifically, as a non-limiting example, the server 10 makes the vertical width from the top portion of the web page to the advertisement placement area larger than the vertical width of the page display area when the web page is in the initial position. , determine the position of the advertisement placement area in the main content information. In other words, the user cannot visually recognize the partial advertisement image when the web page is in the initial position, but can visually recognize the partial advertisement image by moving the web page upward by scrolling. The server 10 stores the position of the determined advertisement placement area in the main content database 152 in association with the main content ID.

(4) Setting playback start condition by server When the advertisement placement area is set, the control unit 11 of the server 10 sets the playback start condition for the partial moving image based on the vertical width of the advertisement placement area.

In this example, since the vertical width of the advertisement placement area of the server 10 is as large as about 1/2 of the page display area of the terminal 20, a predetermined ratio (70% as an example, not limitation) of the vertical width of the advertisement placement area is A reproduction start condition is set so that reproduction of the partial moving image of the partial advertisement image is started when it is displayed in the display area. The server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.
In other words, when an advertisement placement area with a vertical width of 70% of the vertical width of the advertisement placement area appears from below the page display area of the terminal 20, the portion of the partial advertisement image placed in the advertisement placement area Playback of moving images is started. In this example, the size of the advertisement placement area and the size of the partial advertisement image are the same. Reproduction of the partial moving image of the partial advertisement image is started. Since 70% of the vertical width of the partial advertisement image is visible, reproduction of the partial moving image can be started at the timing when the area desired to attract the user's attention becomes visible.

<Effects of the 16th embodiment>
Further, in the 16th embodiment, the advertisement content data (as an example, not limitation, the entire advertisement data including the entire advertisement image) is requested by the advertiser to be transmitted to the terminal 20 of the user, and the advertisement content information is a part of the advertisement content information. The advertisement image shows the configuration set by the advertiser.
As an example of the effect obtained by such a configuration, a business operator (an advertiser as an example, not a limitation) can set a region in the first content information that the user wants to pay attention to as the first information.

Further, the 16th embodiment shows a configuration in which the billing amount based on the transmission of the full advertisement image to the terminal 20 is set based on the length of the side of the partial advertisement image or the size of the partial advertisement image. .
As an example of an effect obtained by such a configuration, an appropriate billing amount is set for the first information, which has a high advertising effect and is likely to be displayed in the first content information, as an example and not as a limitation.

Further, the 16th embodiment shows a configuration in which the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image is associated with the partial advertisement image by the advertisement number.
As an example of the effect obtained by such a configuration, the terminal can first display the first information and then display the first content information corresponding to the first information.

Further, the 16th embodiment shows a configuration in which the billing amount based on the transmission of the full advertisement image to the terminal 20 is set based on the length of the side of the partial advertisement image or the size of the partial advertisement image. .
As an example of an effect obtained by such a configuration, an appropriate billing amount is set for the first information, which has a high advertising effect and is likely to be displayed in the first content information, as an example and not as a limitation.

Further, in the 16th embodiment, the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image is associated with the billing information at the server 10 that transmits the overall advertisement data to the terminal 20. showing.
As an example of the effect obtained by such a configuration, the server side can manage information regarding billing based on the display of the first content information.

<Sixteenth Modification (1)>
In the 16th embodiment, an example in which the vertical width of the advertisement placement area is large (substantially 1/2 of the vertical width of the page display area of the terminal 20) was shown, but the invention is not limited to such a form. The vertical width of the advertisement placement area may be small.

In this modified example, the advertiser sets a partial advertisement image having a vertical width of approximately 1/6 of the vertical width of the page display area of the terminal 20 as an example and not as a limitation.

By way of example and not limitation, the server 10 sets the size of the advertisement placement area to the same size as the partial advertisement image. Then, as a non-limiting example, the server 10, with the web page in the initial position, performs Determine the position of the advertisement placement area in the main content information. The server 10 stores the position of the determined advertisement placement area in the main content database 152 in association with the main content ID.

As a non-limiting example, the vertical width of the advertisement placement area is as small as about 1/6 of the page display area of the terminal 20, so that the entire vertical width of the advertisement placement area, that is, 100% of the vertical width is displayed on the page. A reproduction start condition is set so that reproduction of the partial moving image of the partial advertisement image is started when the partial advertisement image is displayed in the area. The server 10 stores the set reproduction start condition in the main content database 152 in association with the main content ID.

That is, when the entire advertisement placement area appears from below the page display area of the terminal 20, the partial moving image of the partial advertisement image placed in the advertisement placement area starts to be reproduced. In this example, the size of the advertisement placement area and the size of the partial advertisement image are the same. Playback of the partial moving image is started. Since all of the partial advertisement images are visible, the reproduction of the partial moving image can be started at the timing when the area desired to attract the attention of the user becomes visible.

In the above example, if the vertical width of the partial advertisement image is approximately 1/2 of the vertical width of the page display area, the partial video will be displayed when about 70% of the vertical width of the partial advertisement image is displayed in the page display area. If the vertical width of the advertisement placement area is approximately 1/6 of the vertical width of the page display area, 100% of the vertical width of the partial advertisement image is displayed in the page display area. playback of the partial moving image is started.

In this way, when the vertical width of the partial advertisement image is larger than a certain standard, the reproduction start condition is that a part of the partial advertisement image is displayed in the page display area. If it is smaller than the reference, the reproduction start condition can be that the entire partial advertisement image is displayed in the page display area.

It should be noted that the threshold value of the reproduction start condition when the vertical width of the partial advertisement image is narrower than a certain reference value may not be set to 100%, but may be set to a value of about 80% to 90% as an example without limitation. You don't have to.

In the above description, as an example and not a limitation, a coefficient having a negative correlation with the vertical width of the partial advertisement image (a coefficient whose value decreases as the vertical width of the partial advertisement image increases: a value of 0 to 1) is introduced. Then, the predetermined ratio may or may not be calculated by multiplying 100% by a coefficient corresponding to the set vertical width of the partial advertisement image.

In addition, although the condition for starting reproduction of a partial video image is determined by the ratio of the vertical width of the partial advertisement image displayed in the page display area to the vertical width of the partial advertisement image, this form is limited. can't The reproduction start condition of the partial moving image may be determined by the ratio of the area of the partial advertisement image displayed in the page display area and the area of the entire partial advertisement image.

In this modification, the control of the reproduction of the partial video image of the partial video image 242b is changed based on the size of the partial video image 242b of the partial video image or the length of the side of the partial video image 242b. configuration.
As an example of the effect obtained by such a configuration, the timing of reproduction control of the first partial moving image can be varied according to the size or side length of the first partial moving image. As a non-limiting example, if the size or side length of the first partial video image is large, the start of its playback may be delayed, or if the size or side length of the first partial video image is small, , it is possible to prevent the playback from starting too early.

<Sixteenth Modification (2)>
Although the example in which the partial advertisement image is set by the advertiser has been shown in the 16th embodiment, it is not limited to such a form. The partial advertisement image may be set based on the entire advertisement image by the server 10 storing the entire advertisement image.

As an example and not a limitation, when the overall advertisement image is a still image, the control unit 11 of the server 10 generates a binarized image based on the binarized image obtained by binarizing the overall advertisement image using a predetermined threshold value. A region having a high line segment density in , may be recognized as a region of interest, and a rectangular region including the region of interest may be set as a partial advertisement image.

Also, as an example and not a limitation, when the full advertisement image is a moving image, the control unit 11 of the server 10 selects an area having a large difference in pixel value between the images (or between frames) before and after the image based on the display order. A region of interest may be recognized, and a rectangular region including the region of interest may be set as a partial moving image.

Also, as an example and not a limitation, the control unit 11 of the server 10 trims a portion of the entire advertisement image (the center portion as an example, not a limitation) into a rectangular shape without performing the above-described image processing, and trims the trimmed region. may be set as the partial advertisement image.

This modification shows a configuration in which the partial advertisement image is set by the server 10 that transmits the full advertisement data to the terminal 20 .
As an example of the effect obtained by such a configuration, it is possible to eliminate the need for the setting operation of the first information by the business operator (as an example, not as a limitation, an advertiser).

<Sixteenth modification (3)>
In the sixteenth embodiment, an example was shown in which one piece of advertisement information is displayed in association with one piece of main content information on the terminal 20. However, the present invention is not limited to such a configuration, and a plurality of pieces of advertisement information are displayed in association with one piece of main content information. may be displayed.

As a non-limiting example, in the main content database 152, one main content ID is associated with two different advertisement numbers (hereinafter referred to as a first advertisement number and a second advertisement number), and the main content data of the main content ID is stored in the terminal. 20, the first advertising content data associated with the first advertising number (data of the first overall advertising image, data of the first partial advertising image that is part of the first overall advertising image); The second advertisement content data (data of the second full advertisement image, data of the second partial advertisement image that is part of the second full advertisement image) associated with the second advertisement number is distributed to the terminal 20. may

<Others>
The transmissive region described in the above embodiments may be configured so that the user can visually recognize the information of the lower layer (first layer). As an example and not a limitation, when setting the opacity of the upper layer (second layer) (100%: completely opaque, 0%: completely transparent), the opacity does not necessarily need to be set to 0%, It may be set within a range where the user can visually recognize the information of the lower layer. A value of 50% or less may be set as an example, not as a limitation.
Note that the transparency may be set instead of the opacity, or may not be set.
Also, the opacity and transparency may be freely set by the user, or may not be set.

Also, in the above examples, the first input for moving a web page (an example of second content information, without limitation) or an advertisement image (an example of first content information or first information, without limitation) is , the screen is touched and the touched finger is moved upward or downward (as not limited examples, scroll operation, swipe operation, and flick operation). However, as a non-limiting example and not limited to this, a long-touch operation of touching the screen for a predetermined time without moving a finger may or may not move the web page or advertisement image. good too. Also, the web page or advertisement image may or may not move based on the user's voice input.

Also, in the above embodiment, the second input for displaying the entire advertisement image (not limited, but an example of the first content information) is a tap operation of tapping the screen once. However, without being limited to this, the second input may be a double-tap operation of tapping the screen twice, or may be a long-touch operation, or may not be so. Also, based on the user's voice input, the entire advertisement image (not limited, but an example of the first content information) may be displayed in its entirety, or may not be displayed.

1 communication system 10 server 20 terminal 30 network

Claims (23)

A program executed by a terminal,
receiving the first video data via a communication unit of the terminal;
displaying a first partial moving image, which is a partial area of the first moving image based on the first moving image data, at least in a display area of the terminal, superimposing at least a portion of the first partial moving image, and at least one displaying content having a transmissive area in the display area;
Controlling at least part of the transmissive region of the content to move on the display region by a control unit of the terminal based on a first input to the display region by the user of the terminal;
executing control of reproduction of the first partial moving image by the control unit based on the transparent region ;
and executing, by the control unit, control to make the first moving image visible to the user of the terminal based on a second input to the first partial moving image by the user of the terminal. executed. A program executed by a terminal,
receiving the first video data via a communication unit of the terminal;
displaying a first partial moving image, which is a partial area of the first moving image based on the first moving image data, at least in a display area of the terminal, superimposing at least a portion of the first partial moving image, and at least one displaying content having a transmissive area in the display area;
Controlling at least part of the transmissive region of the content to move on the display region by a control unit of the terminal based on a first input to the display region by the user of the terminal;
executing control of reproduction of the first partial moving image by the control unit based on the transparent region,
The control of the reproduction of the first partial moving image is changed based on the size of the transparent area or the length of one side of the transparent area, which is determined based on the first partial moving image. . The program according to claim 1 ,
Based on the second input, the terminal executes a process of making the content transparent by the control unit. The program according to claim 1 or claim 3 ,
Based on the second input, the terminal executes a process of changing the content displayed in the display area to the first moving image by the control unit. The program according to any one of claims 1, 3, and 4,
The second input is input by an operation of touching the first partial moving image by the user of the terminal. The program according to any one of claims 1 to 5 ,
The control of the reproduction of the first partial moving image is performed based on the transmissive area being displayed in the display area. The program according to any one of claims 1 to 6 ,
The control of the reproduction of the first partial moving image is performed based on the size of the transmissive area displayed in the display area. The program according to any one of claims 1 to 6 ,
The control of the reproduction of the first partial moving image is performed based on the length of at least one side of the transmissive area displayed in the display area. The program according to any one of claims 1 to 6 ,
The control of the reproduction of the first partial moving image is performed based on display of a part of the transmissive area in the display area. The program according to any one of claims 1 to 9 ,
The control of the reproduction of the first partial moving image is performed based on the positional relationship between the transmissive area and the first partial moving image on the display area. A program according to claim 10 ,
The control of the reproduction of the first partial moving image is performed based on superimposition of the transparent region on at least part of the first partial moving image. A program according to claim 11 ,
The control of the reproduction of the first partial moving image is performed based on the size of the transmissive area superimposed on the first partial moving image. The program according to any one of claims 1 to 12 ,
Displaying in the display area a first moving image based on the first moving image data, and displaying in the display area the content superimposed on at least a part of the first moving image are executed by the terminal. The program according to any one of claims 1 to 12 ,
receiving the second video data via the communication unit;
displaying, in at least the display area, a second partial moving image that is a partial area of the second moving image based on the second moving image data;
Based on the transmissive area, the terminal controls reproduction of the second moving image by the control unit. 15. The program according to claim 14 ,
The display area has a longitudinal direction and a lateral direction,
The first moving image has a first side and a second side shorter than the first side,
the first partial moving image has a third side and a fourth side longer than the third side,
The third side is arranged along the longitudinal direction, the fourth side is arranged along the lateral direction, and the first partial moving image is displayed in the display area. 16. The program according to claim 15 ,
the control of the reproduction of the first partial moving image is performed based on the fact that the transparent region overlaps at least part of the first partial moving image;
the control of the reproduction of the second partial moving image is performed based on the fact that the transparent region overlaps at least part of the second partial moving image;
The first partial video image is controlled by the control unit to stop the reproduction of the first partial video image based on the transparent region being superimposed on at least a part of the second partial video image. be. The program according to any one of claims 1 to 16 ,
the transmission of the first video data to the terminal is requested by a business operator;
The area of the first partial moving image is set by the operator. The program according to any one of claims 1 to 17 ,
The first moving image data is data related to advertisement. The program according to any one of claims 1 to 18 ,
the first input is a scroll operation by a user of the terminal;
The transmissive area is moved in a direction based on the scroll operation. A terminal control method comprising:
receiving the first video data via a communication unit of the terminal;
displaying a first partial moving image, which is a partial area of the first moving image based on the first moving image data, at least in a display area of the terminal, superimposing at least a part of the first partial moving image, and at least one displaying content having a transmissive area in the display area;
Controlling at least part of the transmissive region of the content to move on the display region by a control unit of the terminal based on a first input to the display region by the user of the terminal;
executing control of reproduction of the first partial moving image by the control unit based on the transparent region ;
and executing control by the control unit to make the first moving image visible to the user of the terminal based on a second input to the first partial moving image by the user of the terminal. A terminal control method comprising:
receiving the first video data via a communication unit of the terminal;
displaying a first partial moving image, which is a partial area of the first moving image based on the first moving image data, at least in a display area of the terminal, superimposing at least a portion of the first partial moving image, and at least one displaying content having a transmissive area in the display area;
Controlling at least part of the transmissive region of the content to move on the display region by a control unit of the terminal based on a first input to the display region by the user of the terminal;
executing control of reproduction of the first partial moving image by the control unit based on the transparent region;
The control of the reproduction of the first partial moving image is changed based on the size of the transparent area or the length of one side of the transparent area, which is determined based on the first partial moving image. . A terminal for controlling moving images,
a communication unit that receives the first moving image data;
displaying at least a first partial moving image that is a partial area of the first moving image based on the first moving image data, superimposed on at least a portion of the first partial moving image, and having a transmissive area at least partially; a display for displaying content;
a control unit that controls at least part of the transmissive area of the content to move on the display area based on a first input to the display area of the display unit by the user of the terminal;
The control unit controls reproduction of the first partial video image based on the transparent region , and controls the reproduction of the first video image portion based on a second input to the first partial video image by the user of the terminal. is visible to the user of the terminal. A terminal for controlling moving images,
a communication unit that receives the first moving image data;
displaying at least a first partial moving image that is a partial area of the first moving image based on the first moving image data, superimposed on at least a portion of the first partial moving image, and having a transmissive area at least partially; a display for displaying content;
a control unit that controls at least part of the transmissive area of the content to move on the display area based on a first input to the display area of the display unit by the user of the terminal;
The control unit controls reproduction of the first partial video image based on the transparent area,
The control of the reproduction of the first partial moving image is changed based on the size of the transparent area or the length of one side of the transparent area, which is determined based on the first partial moving image. .

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