JP2021056781A - Control method, program, and terminal - Google Patents

Abstract

To solve a problem that an information display effect is low in a conventional content displaying method.SOLUTION: A method of controlling a terminal, includes: receiving first video data through a communication portion of a terminal; displaying a first partial video image that is a partial area of a first video image based on the first video data at least in a display area; displaying contents that overlap with at least a part of the first partial video image and have a transparent in at least a part thereof, in the display area; executing control for moving on the display area by a control portion of the terminal to at least a part of the transparent area of the contents, on the basis of first input of a user of the terminal to the display area; and executing control of replaying the first partial video image by the control portion, on the basis of the transparent area.SELECTED DRAWING: Figure 1

Description

The present disclosure relates to control methods, programs and terminals.

In recent years, there are increasing opportunities for users to display various contents such as web pages and advertisements on terminals such as smartphones, mobile phones (feature phones), and computers. For example, Patent Document 1 discloses a technique for posting a video advertisement on a homepage.

Japanese Unexamined Patent Publication No. 2004-240492

According to the first aspect of the present invention, the control method of the terminal is to receive the first moving image data via the communication unit of the terminal and a part region of the first moving image based on the first moving image data. Displaying the first partial moving image in at least the display area of the terminal, superimposing it on at least a part of the first partial moving image, and displaying the content having a transparent area in at least a part in the display area, and by the user of the terminal. Control to move on the display area by the control unit of the terminal based on the first input to the display area is executed on at least a part of the transparent area of the content, and based on the transparent area, the first partial moving image It includes executing the control of reproduction by the control unit.
According to the second aspect of the present invention, the program executed by the terminal receives the first moving image data via the communication unit of the terminal and a part area of the first moving image based on the first moving image data. The first partial moving image is displayed in at least the display area of the terminal, superimposed on at least a part of the first partial moving image, and the content having a transparent area in at least a part is displayed in the display area. Control to move on the display area by the control unit of the terminal based on the first input to the display area by the user is executed in at least a part of the transparent area of the content, and the first part moving image is based on the transparent area. The terminal is executed to control the reproduction of the image by the control unit.
According to the third aspect of the present invention, the terminal that controls the moving image is a communication unit that receives the first moving image data and a first portion that is a part of the first moving image based on the first moving image data. A display unit that displays at least a moving image, superimposes it on at least a part of the first partial moving image, and displays content having a transparent area at least in a part, and a first input for a display area of the display unit by a terminal user. Based on this, the control unit includes a control unit that executes control of moving on the display area to at least a part of the transparent area of the content, and the control unit executes control of reproduction of the first partial moving image based on the transparent area. To do.

The figure which shows an example of the structure of the communication system in one aspect of Embodiment. The figure which shows an example of the function realized by the control part of the server which concerns on 1st Example. The figure which shows an example of the information stored in the storage part of the server which concerns on 1st Example. The figure which shows an example of the function realized by the control part of the terminal which concerns on 1st Example. The figure which shows an example of the information stored in the storage part of the terminal which concerns on 1st Example. The figure which shows an example of the content information displayed on the display part of the terminal which concerns on 1st Embodiment. The flowchart which shows an example of the flow of the process executed by each apparatus which concerns on 1st Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 2nd Example. The figure which shows an example of the display screen of the terminal which concerns on 2nd Example. The flowchart which shows an example of the flow of the process executed by each apparatus which concerns on 2nd Example. The figure which shows an example of the display screen of the terminal which concerns on 3rd Example. The flowchart which shows an example of the flow of the process executed by each apparatus which concerns on 3rd Example. The figure which shows an example of the display screen of the terminal which concerns on 3rd modification. The figure which shows an example of the display screen of the terminal which concerns on 3rd modification. The figure which shows an example of the information stored in the storage part of the server which concerns on 4th Embodiment. The figure which shows an example of the content information displayed on the display part of the terminal which concerns on 4th Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 4th Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 4th Embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the fourth embodiment. The figure which shows an example of the display screen of the terminal which concerns on 5th Embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the fifth embodiment. The figure which shows an example of the main content database which concerns on 6th Example. The figure which shows an example of the whole advertisement database which concerns on 6th Example. The figure which shows an example of the partial advertisement database which concerns on 6th Example. The figure which shows an example of the relationship between the partial advertisement image which concerns on 6th Example, and the charge amount. The figure which shows an example of the display screen of the terminal which concerns on 6th modification. The figure which shows an example of the display screen of the terminal which concerns on 6th modification. The figure which shows an example of the display screen of the terminal which concerns on 6th modification. The figure which shows an example of the relationship between the partial advertisement image which concerns on the 6th modification, and the charge amount. The figure which shows an example of the information arranged in the layer which concerns on 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 7th Embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the seventh embodiment. The figure which shows an example of the display screen of the terminal which concerns on 7th modification. The figure which shows an example of the information arranged in the layer which concerns on 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 7th modification. The figure which shows an example of the information arranged in the layer which concerns on 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 7th modification. The figure which shows an example of the display screen of the terminal which concerns on 8th Embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the eighth embodiment. The figure which shows an example of the main content database which concerns on 9th Example. The figure which shows an example of the main content management database which concerns on 9th modification. The figure which shows an example of the relationship between the main content classification and the advertisement content classification which concerns on 9th modification. The figure which shows an example of the advertisement content management database which concerns on 9th modification. The figure which shows an example of the relationship between the number of partial advertisements, the display position and the charge amount which concerns on 9th modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the ninth modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by the server according to the ninth modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the ninth modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by the server according to the ninth modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by the server according to the ninth modification. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the tenth embodiment. The figure which shows an example of the display screen of the terminal which concerns on 10th modification. The figure which shows an example of the display screen of the terminal which concerns on 10th modification. The figure which shows an example of the display screen of the terminal which concerns on eleventh embodiment. The flowchart which shows an example of the flow of the process executed by the terminal which concerns on eleventh embodiment. The figure which shows an example of the display screen of the terminal which concerns on 12th Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 12th Embodiment. The flowchart which shows an example of the flow of the process executed by each apparatus which concerns on a twelfth embodiment. The figure which shows an example of the display screen of the terminal which concerns on the twelfth modification. The figure which shows an example of the display screen of the terminal which concerns on the twelfth modification. The figure which shows an example of the information arranged in the layer which concerns on the 12th modification. The figure which shows an example of the display screen of the terminal which concerns on the twelfth modification. The figure which shows an example of the display screen of the terminal which concerns on the twelfth modification. The figure which shows an example of the display screen of the terminal which concerns on the twelfth modification. The flowchart which shows an example of the flow of the process executed by each apparatus which concerns on 12th modification. The figure which shows an example of the display screen of the terminal which concerns on 13th Embodiment. The figure which shows an example of the main content database which concerns on 14th Example. The figure which shows an example of the table for setting the reproduction start condition of the partial moving image which concerns on 14th modification. The figure which shows an example of the table for setting the vertical width of the transparent area which concerns on a 14th modification. The figure which shows an example of the content information displayed on the display part of the terminal which concerns on 15th Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 15th Embodiment. The figure which shows an example of the display screen of the terminal which concerns on 15th Embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the fifteenth embodiment. FIG. 5 is a flowchart showing an example of a flow of processing executed by each device according to the fifteenth embodiment. The figure which shows an example of the main content database which concerns on the 16th Example. The figure which shows an example of the partial advertisement database which concerns on the 16th Example.

<Compliance with legal matters>
It should be noted that the disclosures described herein are premised on compliance with the legal matters of the implementing country necessary for the implementation of this disclosure, such as secrecy of communications.

An embodiment for implementing the terminal control method and the like according to the present disclosure will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing an example of the configuration of the communication system 1 according to the embodiment of the present disclosure.
In the communication system 1, the server 10 and the terminal 20 (terminal 20A, terminal 20B, terminal 20C, ...) Are connected via the network 30 as an example, not limited to the above.

The server 10 (not limited, but an example of an electronic device, a server, an information processing device, and an information management device) has a function of delivering various content data (not limited, but an example of main content data and advertising content data) to the terminal 20. ..

The terminal 20 (not limited, but an example of a terminal and an information processing device) has a function of displaying information (not limited, a web page, an advertisement image) based on various content data distributed from an external device such as a server 10. .. Further, it has a function of updating the information displayed on the display unit 24 of the terminal 20 based on the operation of the user.

The network 30 plays a role of connecting one or more servers 10 and one or more terminals 20. That is, the network 30 means a communication network that provides a connection route so that data can be transmitted and received after the above-mentioned various devices are connected.
The number of various devices connected to the network 30 is not limited.

One or more parts of the network 30 may or may not be a wired or wireless network. The network 30 is not limited, but by example, an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), and a wireless. LAN (wireless LAN: WLAN), wide area network (WAN), wireless WAN (wireless WAN: WWAN), metropolitan area network (MAN), part of the Internet, public exchange telephone network (Public) Switched Telephone Network: Part of PSTN, mobile phone network, ISDN (integrated service digital networks), wireless LAN, LTE (long term evolution), CDMA (code division multiple access), Bluetooth (Bluetooth (registered trademark)), satellite Communication and the like, or a combination of two or more of these can be included. The network 30 may include one or more networks 30.

The terminal 20 (terminal 20A, terminal 20B, terminal 20C, ...) (Not limited, but an example of a terminal and an information processing device) is any information processing terminal capable of realizing the functions described in each embodiment. It may be a terminal. The terminal 20 is not limited but, for example, a smartphone, a mobile phone (feature phone), a computer (not limited, for example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited, for example, a cable, a satellite set). Top boxes, digital video recorders), handheld computer devices (PDA (personal digital assistant), email clients, etc., but not limited to), wearable terminals (glasses devices, clock devices, etc.), or other types of computers, Or include a communication platform. Further, the terminal 20 may be expressed as an information processing terminal.

Since the configurations of the terminal 20A, the terminal 20B, and the terminal 20C are basically the same, the terminal 20 will be described in the following description. Further, if necessary, the terminal used by the user X is expressed as the terminal 20X, and the user information in the predetermined service associated with the user X or the terminal 20X is expressed as the user information X. The user information is user information associated with an account used by the user in a predetermined service. User information is not limited, but as an example, input by the user or given by a predetermined service, the user's name, the user's age, the user's gender, the user's address, the user's hobbies and tastes, and the user's identifier. It may or may not be any one or combination of the information associated with the user, such as.

The server 10 (not limited to an example of a server, an information processing device, and an information management device) has a function of providing a predetermined service to the terminal 20. The server 10 may be any device as long as it is an information processing device capable of realizing the functions described in each embodiment. The server 10 is not limited, but by example, a server device, a computer (not limited, by example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited, by example, a cable, a satellite set-top box, a digital video recorder). ), Handheld computer devices (for example, but not limited to, PDA, email client, etc.), or other types of computers, or communication platforms. Further, the server 10 may be expressed as an information processing device.

[Hardware (HW) configuration of each device]
The HW configuration of each device included in the communication system 1 will be described.

(1) HW configuration of the terminal FIG. 1 shows an example of the HW configuration of the terminal 20.
The terminal 20 includes a control unit 21 (CPU: central processing unit), a storage unit 28, a communication I / F 22 (interface), an input / output unit 23, a display unit 24, a microphone 25, a speaker 26, and a camera 27. Be prepared. Each component of the HW of the terminal 20 is connected to each other via bus B as an example, but not a limitation. It is not essential that the HW configuration of the terminal 20 includes all the components. As an example, but not limited to, the terminal 20 may or may not have a configuration in which individual components such as a microphone 25, a camera 27, or the like, or a plurality of components are removed.

The communication I / F 22 transmits and receives various data via the network 30. Communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed. The communication I / F 22 has a function of executing communication with various devices such as the server 10 via the network 30. The communication I / F 22 transmits various data to various devices such as the server 10 according to an instruction from the control unit 21. Further, the communication I / F 22 receives various data transmitted from various devices such as the server 10 and transmits the various data to the control unit 21. Further, the communication I / F 22 may be simply expressed as a communication unit. Further, when the communication I / F 22 is composed of a physically structured circuit, it may be expressed as a communication circuit.

The input / output unit 23 includes a device for inputting various operations to the terminal 20 and a device for outputting the processing result processed by the terminal 20. The input / output unit 23 may or may not be integrated with the input unit and the output unit, or may be separated into the input unit and the output unit.

The input unit is realized by any or a combination of all kinds of devices capable of receiving input from the user and transmitting information related to the input to the control unit 21. The input unit includes, but is not limited to, hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via a moving image), and a microphone (operation input by sound).

The output unit is realized by any or a combination of all kinds of devices capable of outputting the processing result processed by the control unit 21. The output unit is not limited and includes, as an example, a touch panel, a touch display, a speaker (sound output), a lens (not limited, as an example, 3D (three dimensions) output or hologram output), a printer, and the like.
The display unit 24 is realized by any or a combination of all kinds of devices capable of displaying according to the display data written in the frame buffer. The display unit 24 is not limited but is an example of a touch panel, a touch display, a monitor (not limited but an example, a liquid crystal display or OELD (Organic Electro Luminescence Display)), a head mounted display (HDM), or a head-up display. (HUD: Head Up Display), projection mapping, hologram, in the air, etc. (may or may not be vacuum) includes a device capable of displaying images, text information, and the like. It should be noted that these display units 24 may or may not be able to display display data in 3D.

When the input / output unit 23 is a touch panel, the input / output unit 23 and the display unit 24 may be arranged so as to face each other with the same size and shape.

The control unit 21 is not limited, but as an example, a central processing unit (CPU), a microprocessor (microprocessor), a processor core (processor core), a multiprocessor (multiprocessor), an ASIC (application-specific integrated circuit), and an FPGA (field programmable). gate array) is included.

The storage unit 28 has a function of storing various programs and various data required for the terminal 20 to operate. The storage unit 28 includes various storage media such as an HDD (hard disk drive), an SSD (solid state drive), a flash memory, a RAM (random access memory), and a ROM (read only memory). Further, the storage unit 28 may or may not be expressed as a memory.

The terminal 20 stores the program P in the storage unit 28, and by executing the program P, the control unit 21 executes the processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to realize each function executed by the control unit 21. Further, this program P may or may not be expressed as a program module.

The microphone 25 is used for inputting sound data. The speaker 26 is used for outputting sound data. The camera 27 is used for acquiring moving image data. The camera 27 may or may not be configured to be able to detect three-dimensional information by using invisible light such as infrared rays.

(2) HW configuration of the server FIG. 1 shows an example of the HW configuration of the server 10.
The server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I / F 14 (interface), an input / output unit 12, and a display unit 13. The components of the HW of the server 10 are connected to each other via the bus B as an example, but not a limitation. It is not essential that the HW of the server 10 includes all the components as the configuration of the HW of the server 10. By way of example, the HW of the server 10 may or may not have a configuration in which the display unit 13 is removed.

The control unit 11 has a physically structured circuit for executing a function realized by a code or an instruction contained in the program, and is not limited, but as an example, a data processing device built in hardware. Is realized by.

The control unit 11 is typically a central processing unit (CPU), and may or may not be a microprocessor, a processor core, a multiprocessor, an ASIC, or an FPGA. In the present disclosure, the control unit 11 is not limited to these.

The storage unit 15 has a function of storing various programs and various data required for the server 10 to operate. The storage unit 15 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Further, the storage unit 15 may or may not be expressed as a memory.

The communication I / F 14 transmits / receives various data via the network 30. Communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed. The communication I / F 14 has a function of executing communication with various devices such as a terminal 20 via the network 30. The communication I / F 14 transmits various data to various devices such as a terminal 20 according to an instruction from the control unit 11. Further, the communication I / F 14 receives various data transmitted from various devices such as the terminal 20 and transmits the various data to the control unit 11. Further, the communication I / F 14 may be simply expressed as a communication unit. Further, when the communication I / F 14 is composed of a physically structured circuit, it may be expressed as a communication circuit.

The input / output unit 12 is realized by a device that inputs various operations to the server 10. The input / output unit 12 is realized by any or a combination of all kinds of devices capable of receiving an input from a user and transmitting information related to the input to the control unit 11. The input / output unit 12 is typically realized by a hardware key typified by a keyboard or the like, or a pointing device such as a mouse. The input / output unit 12 may or may not include a touch panel, a camera (operation input via a moving image), and a microphone (operation input by sound) as an example without limitation. However, in the present disclosure, the input / output unit 12 is not limited to these.
The display unit 13 is typically realized by a monitor (not limited to, for example, a liquid crystal display or an OELD (organic electroluminescence display)). The display unit 13 may or may not be a head-mounted display (HDM) or the like. It should be noted that these display units 13 may or may not be able to display display data in 3D. In the present disclosure, the display unit 13 is not limited to these.

(3) Others The server 10 stores the program P in the storage unit 15, and by executing the program P, the control unit 11 executes the processing as each unit included in the control unit 11. That is, the program P stored in the storage unit 15 causes the server 10 to realize each function executed by the control unit 11. This program P may or may not be expressed as a program module.
The same applies to other devices.

In each embodiment of the present disclosure, it will be described as being realized by executing the program P by the CPU of the server 10 and / or the terminal 20.
The same applies to other devices.

The control unit 11 of the server 10 and / or the control unit 21 of the terminal 20 is formed not only in a CPU having a control circuit but also in an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) or the like. Each process may or may not be realized by a logic circuit (hardware) or a dedicated circuit. Further, these circuits may be realized by one or a plurality of integrated circuits, and the plurality of processes shown in each embodiment may or may not be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like due to the difference in the degree of integration. Therefore, the control unit 11 may or may not be expressed as a control circuit.
The same applies to other devices.

Further, the program P (for example, a software program, a computer program, or a program module) of each embodiment of the present disclosure may be provided in a state of being stored in a computer-readable storage medium. It does not have to be done. The storage medium can store the program P in a "non-temporary tangible medium". Further, the program P may or may not be for realizing a part of the functions of each embodiment of the present disclosure. Further, it may or may not be a so-called difference file (difference program) in which the functions of the respective embodiments of the present disclosure can be realized in combination with the program P already recorded in the storage medium.

The storage medium is one or more semiconductor-based or other integrated circuits (ICs) (such as, but not limited to, field programmable gate arrays (FPGAs) or application-specific ICs (ASICs)), hard disks. Disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), optical magnetic disk, optical magnetic drive, floppy diskette, floppy disk drive (FDD), magnetic tape, solid It can include a drive (SSD), a RAM drive, a secure digital card, or drive, any other suitable storage medium, or any suitable combination of two or more of these. The storage medium may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate. The storage medium is not limited to these examples, and any device or medium may be used as long as the program P can be stored. Further, the storage medium may or may not be expressed as a memory.

The server 10 and / or the terminal 20 can read the program P stored in the storage medium and execute the read program P to realize the functions of the plurality of functional units shown in each embodiment.
The same applies to other devices.

Further, the program P of the present disclosure may or may not be provided to the server 10 and / or the terminal 20 via an arbitrary transmission medium (communication network, broadcast wave, etc.) capable of transmitting the program. .. The server 10 and / or the terminal 20 realizes the functions of the plurality of functional units shown in each embodiment by executing the program P downloaded via the Internet or the like, as an example without limitation.
The same applies to other devices.

In addition, each embodiment of the present disclosure can also be realized in the form of a data signal in which the program P is embodied by electronic transmission.
At least part of the processing in the server 10 and / or the terminal 20 may or may not be realized by cloud computing composed of one or more computers.
At least a part of the processing in the terminal 20 may or may not be performed by the server 10. In this case, at least a part of the processing of each functional unit of the control unit 21 of the terminal 20 may or may not be performed by the server 10.
At least a part of the processing in the server 10 may or may not be performed by the terminal 20. In this case, at least a part of the processing of each functional unit of the control unit 11 of the server 10 may or may not be performed by the terminal 20.
The same applies to other devices.

Unless explicitly stated, the configuration of the determination in the embodiment of the present disclosure is not essential, and a predetermined process is operated when the determination condition is satisfied, or a predetermined process is performed when the determination condition is not satisfied. It may or may not be.

The program of this disclosure is not limited to using script languages such as ActionScript and JavaScript (registered trademark), compiler languages such as Objective-C and Java (registered trademark), and markup languages such as HTML5. Will be implemented.

<Overview>
First, the outline of the present embodiment will be described.
As an example, not a limitation, the terminal 20 is a program executed from the server 10 on the terminal 20 (a web browser application of the terminal 20 as an example, not a limitation) based on a markup language (HTML5 as an example, not a limitation). Main content data including data about a program executed on a terminal 20 (an application of a web browser of the terminal 20 as an example, not a limitation) based on a script language (JavaScript as an example, not a limitation) is distributed.

By delivering the main content data to the terminal 20, the terminal 20 receives the main content information (a web page containing characters or images as an example, not a limitation) by executing a program based on the markup language (HTML5 as an example, not a limitation). Is displayed, and advertisement content information (advertisement image as an example, not a limitation) is displayed by executing a program based on a script language (JavaScript as an example, not a limitation).

Specifically, the terminal 20 to which the main content data is distributed is associated with the program (HTML5 description) as the program based on the markup language (HTML5 as an example, not limited) is executed. Programs based on scripting languages (JavaScript as an example, not limited) are also executed. The terminal 20 (web browser) has an advertisement image (image data) based on the advertisement content data (image data) obtained from the URI (Uniform Resource Identifier) specified or generated by a program based on the script language (JavaScript as an example, not limited). Advertising information) is displayed.

In the following, as described above, the main content information is based on the fact that the execution of a program based on the markup language (HTML5 as an example, not a limitation) displays the main content information, and a web page containing characters or images as an example, not a limitation. Is virtually synonymous with a web page.

Web pages are not limited to examples, but include news site web pages, video distribution site web pages, SNS (Social Networking Services) site web pages, physical store web pages, and EC (Electric Commerce) site web pages. , Web pages of search results based on word search, etc. are included.

The main content information may or may not be information for content that the user intentionally displays on the terminal 20.

The main content data is distributed to the terminal 20 based on the URI specified or generated by the operation of the user of the terminal 20 as an example, not a limitation. This URI includes (1) link information contained in the site browsed by the user (including the search result of the web search), (2) link information contained in the document browsed by the user, and (3) the web. URI as a link destination specified or generated based on the access history of the site, (4) bookmark of the website, etc. is included.

In the present specification, the advertisement content data is based on the fact that the main content information is displayed on the display unit 24 of the terminal 20 or that the main content information is displayed on the display unit 24 of the terminal 20. , Data for content delivered to the terminal 20 in association with the main content information (main content data), and includes data (image data) related to a product or service.

The advertisement content data is not limited, and includes, as an example, character data, image data, and the like for displaying the advertisement content information based on the advertisement content data on the display unit 24 of the terminal 20. The advertising content data includes image data of the entire advertising image.

The advertising content data may or may not include data stored in the storage unit 28 in the initial state of the terminal 20 before the user starts using the terminal 20. Further, the advertisement content data may include data to be delivered to the terminal 20 based on the URI specified or generated based on the information stored in the storage unit 28 in the initial state of the terminal 20. It does not have to be.

Advertising content information based on advertising content data includes, but is not limited to, advertising images relating to goods or services. The advertising content information may be content information accompanying the main content information.

Further, the advertising content information is not limited, and may be content information that can be different depending on the terminal to be displayed with respect to the common main content information, and a plurality of types are simultaneously displayed with respect to the common main content information. It may be content information that can be made.

<First Example>
In the first embodiment, the terminal 20 receives the main content data (an example of the second content data, not the limitation) and the advertisement content data (an example of the first content data, not the limitation). Then, the terminal 20 has a width corresponding to the main content information based on the received main content data (not limited, but an example of the second content information based on the second content data) and the display area of the web page displayed as the main content information. And the entire advertisement image (not limited, but an example of the first content information based on the first content data) having a vertical width (not limited, but substantially the same width and vertical width as the display area of the web page) is displayed on the display unit 24. It is an embodiment to display in.

In the first embodiment, the whole advertisement data including the data of the whole advertisement image is transmitted from the server 10 to the terminal 20, and in the terminal 20, the whole advertisement image based on the received whole advertisement data is the back side of the main content information (web page). Is displayed in. The main content information (web page) has a transparent area, and the entire advertisement image on the back surface can be visually recognized by the user through this transparent area. Then, as an example, not a limitation, the entire advertisement image is moved together with the main content information according to the scroll operation of the user.
The contents described in the first embodiment can be applied to any of the other embodiments.

The scroll operation is an operation of moving the touched finger upward or downward while the user touches the screen with the finger.
The scroll operation can also be a so-called swipe operation or a flick operation.

As an example, not a limitation, when the terminal 20 receives the main content data (an example of the second content data, not the limitation) from the server 10, it executes a program based on the markup language (HTML5 as an example, not the limitation). Display a web page (an example of second content information, not a limitation) on a web browser. In this case, in the web browser, the web page is not limited, but as an example, the Z axis in the screen depth direction, which is perpendicular to the plane formed by the X axis in the short side direction of the screen and the Y axis in the longitudinal direction of the screen. It is placed in the foremost (front) layer in.

This layer is information about the display position in the Z-axis direction regarding the information to be displayed, which is specified by the markup language program as an example, not as a limitation (specified by the HTML5 property as an example, not as a limitation). is there. In the present specification, different layers of information to be displayed (not limited to, for example, a web page, an advertisement image) mean that the display position of the information to be displayed in the Z-axis direction is different.

As an example, not a limitation, the terminal 20 is associated with a script language (in the limitation, HTML5 description) associated with a program based on the markup language (HTML5 as an example, not the limitation) being executed. Execute a program based on JavaScript as an example, acquire advertisement image data (an example of first content data, not limitation) from an advertisement server (server 10 as an example, not limitation), and advertise based on that data. The image (an example of the first content information, not the limitation) is placed on the layer on the back side of the web page.

As a result, the advertisement image and the web page are superimposed and displayed on the XY plane, and the advertisement image is displayed on the back side of the web page.
In the following description, the information arranged in the lower layer (first layer as an example, not limited) is on the back side (back side) of the information arranged in the upper layer (second layer as an example, not limited). ) Shall be displayed. As an example, not a limitation, the larger the value related to the Z-axis direction specified by the markup language program (the z-index value specified by the HTML5 property as an example, not the limitation), the more information to be displayed. It may be arranged on the front side (front side) in the Z-axis direction.

Also, as an example, not a limitation, that a web page (main content information) has a transparent area is at least one of the images displayed as a background on a web page by a program based on a markup language (HTML5 as an example, not a limitation). It includes setting the part to the transparent area.

Also, as an example, not a limitation, to make the entire main content information (web page) a transparent area, an image displayed as a background on a web page by a program based on a markup language (HTML5 as an example, not a limitation). Includes setting the entire of to a transparent area.

In addition, as an example, not limited to, the advertisement image arranged in the lower layer is arranged in the upper layer, and the web page arranged in the upper layer is arranged in the lower layer. May include swapping values in the Z-axis direction specified by the markup language program (not limited, but as an example the value of the z-index specified by the HTML5 property).

In addition, unlike the above, one web page may be composed of the main content information arranged on the front layer and the advertisement image (advertisement information) arranged on the back layer. It does not have to be.

Further, the main content data may or may not include data stored in the storage unit 28 in the initial state before the user starts using the terminal 20. Further, the main content data may include data to be delivered to the terminal 20 based on the URI specified or generated based on the information stored in the storage unit 28 in the initial state of the terminal 20. It does not have to be.

Further, in the examples described below, an example assuming a case where the terminal 20 displays various web contents such as a news site by a web browser (not a limitation but a web application as an example) will be described, but the present invention is limited to this. Not done.

As an example, the present invention can be applied to a so-called native application that is installed on the terminal 20 and operates on the OS of the terminal 20.
In this case, in the native application installed on the terminal 20, the information of the transparent area is associated with the second content information (content information provided by the application as an example, not limited) arranged and displayed in the upper layer. , The first content information (not limited, but as an example, advertising content information) arranged in a lower layer can be made available to the user via the transparent area.
It is also possible to apply the present invention to a so-called hybrid application in which a Web application and a native application are combined.

<Functional configuration>
(1) Functional configuration of server The server 10 has a server main processing unit 110 and a distribution processing unit 111 as an example, not limited to, as a function realized by the control unit 11. ..

The server main processing unit 110 has a function of executing the server main processing, which is a processing for comprehensively controlling the server 10, according to the server main processing program 150 stored in the storage unit 15.

The distribution processing unit 111 executes the distribution processing of the content data to the terminal 20 according to the distribution processing program 1501 stored in the storage unit 15. The distribution processing unit 111 distributes the main content data stored in the storage unit 15 to the terminal 20 and distributes the advertisement content data stored in the storage unit 15 to the terminal 20 as an example, not limited to the distribution processing unit 111.

As shown in FIG. 2-2, the storage unit 15 of the server 10 stores the server main processing program 150, which is read by the control unit 11 and executed as the server main processing, as a program, as shown in FIG. 2-2. To. Further, the server main processing program 150 includes a distribution processing program 1501 that is read by the control unit 11 and executed as a distribution process as a subroutine program.

Further, the storage unit 15 stores the main content database 152 and the overall advertisement database 153a as data, not as a limitation.

The main content database 152 is a database that stores main content data in an accumulative manner. The server 10 selects the requested main content data from the main content data stored in the main content database 152 based on the main content distribution request transmitted from the terminal 20, and distributes the requested main content data to the requesting terminal 20.

The general advertisement database 153a is a database that stores the total advertisement data including the data of the total advertisement image in an accumulated manner.
As an example, not limited to, when the whole advertisement data is delivered to the terminal 20, the whole advertisement image is displayed in the entire display area (hereinafter, appropriately referred to as “page display area”) of the web page in the web browser.
In this example, the display unit 24 has a screen whose vertical width is larger than the horizontal width, and the page display area is also a display area whose vertical width is larger than the horizontal width. Therefore, the overall advertisement image is also an image whose vertical width is larger than the horizontal width.
The whole advertisement image is an example of advertisement content information based on the whole advertisement data, and may be a still image or a moving image.

In addition, unlike this example, the display unit 24 may or may not be configured to have a screen whose width is larger than the height.
Further, as the page display area, a display area having a width larger than the height width may or may not be configured.
Further, as the whole advertisement image, an image having a width larger than the height width may or may not be applied.
This also applies to each of the examples and the modifications described below.

As an example, not a limitation, the main content database 152 stores an advertisement number that can identify the advertisement content data (including the entire advertisement data) in association with the main content data. As a result, the main content information to be displayed on the terminal 20 to be distributed is associated with the advertisement content information (including the entire advertisement image) to be displayed in association with the main content information.

(2) Functional configuration of the terminal The terminal 20 has a terminal main processing unit 210 and a display processing unit 211 as an example, not limited to, as a function realized by the control unit 21. ..

The terminal main processing unit 210 has a function of executing terminal main processing, which is a process for comprehensively controlling the terminal 20, according to the terminal main processing program 280 stored in the storage unit 28. As an example, not limited to, when the terminal 20 is a mobile phone, control for making a call with another mobile phone, a fixed telephone, or the like via the communication I / F 22 is performed, or via the communication I / F 22. Control to access various websites, control to display various information on the display unit 24, perform processing to analyze various sound data input from the microphone 25, or perform processing to analyze various sound data input from the microphone 25, or the camera 27. Performs processing such as analyzing still images and moving images taken by.

The display processing unit 211 executes display processing of various content information including the main content information and the advertisement content information in the display unit 24 according to the display processing program 2801 stored in the storage unit 28. Controlling the display of the web page of the main content information on the web browser corresponds to an example of the process of displaying the main content information on the display unit 24, and the advertisement content information (overall advertisement image) associated with the web page of the main content information. Controlling the display of the information on the web browser corresponds to an example of the process of displaying the advertisement content information on the display unit 24.

As shown in FIG. 2-4, the storage unit 28 of the terminal 20 stores the terminal main processing program 280, which is read by the control unit 21 and executed as the terminal main processing, as a program, as shown in FIG. 2-4. To. Further, the terminal main processing program 280 includes a display processing program 2801 read by the control unit 21 and executed as a display processing as a subroutine program.

<Display screen example>
In the following description, on the screen of the display unit 24, the direction from the first part [TOP] to the last part [END] of the main content information (the direction from the upper side to the lower side of the web browser) is described as the lower direction of the screen. The opposite direction is described as the screen upward direction. Further, the direction from the left side to the right side of the main content information (the direction from the left side to the right side of the web browser) is described as the screen right direction, and the opposite direction is described as the screen left direction.

FIG. 2-5 is an explanatory diagram showing the relationship between the information arranged in the first layer and the information arranged in the second layer in this example.
In this embodiment, based on the terminal 20 receiving the main content data, the main content information (web page 241) based on the main content data is arranged in the second layer, and the overall advertisement data distributed in association with the main content data. The entire advertisement image 242a based on the above is arranged in the first layer lower than the second layer.

A transparent region 241a may be formed in the main content information, and when the main content information having the transparent region 241a is arranged in the second layer, the image arranged in the first layer lower than the second layer is displayed. It becomes visible through the transmission region 241a.

In this example, a part of the entire advertising image 242a arranged on the first layer overlaps with the transparent region 241a. Therefore, the user can see a part of the entire advertisement image 242a through the transparent region 241a together with the main content information.

<Processing>
FIG. 2-6 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 is shown on the left side, and the display processing executed by the display processing unit 211 of the terminal 20 is shown on the right side.

Each step in each process is indicated by a combination of uppercase letters and numbers of the alphabet, and the term of the step is omitted in the present specification.
Further, all of the flowcharts described below merely exemplify the processing in each embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted. You may.

Further, the process of the terminal 20 described below may be a process in which all steps are executed by the application of the web browser installed in the terminal 20, or a process in which some steps are executed by the application of the web browser. May be good. Further, it is not always necessary to perform the process executed by the application of the web browser installed on the terminal 20.

First, when the user of the terminal 20 performs an operation for accessing the site to be browsed (not limited, but as an example, a bookmark selection operation and a link information selection operation), the terminal 20 is the access destination site. The delivery request including the URI of the above is transmitted to the server 10 by the communication I / F22 (via the communication I / F22) (A1).

When the server 10 receives the distribution request from the terminal 20 (via the communication I / F14) by the communication I / F14, the server 10 identifies the main content data to be distributed from the main content database 152 based on the received distribution request ((via the communication I / F14). B1). Then, the main content data to be distributed (including data related to the web page 241 of the news site as an example, not limited) is transmitted to the terminal 20 by the communication I / F14 (B3).

Further, the server 10 identifies the overall advertisement data associated with the main content data to be distributed from the overall advertisement database 153a (B3a). Then, the identified overall advertisement data (including the data of the overall advertisement image 242a as an example, not limited) is transmitted to the terminal 20 by the communication I / F 14 (B3b), and the distribution process is terminated.

The distribution method of the main content data and the advertisement content data is not limited to such a method. As an example, not a limitation, after the main content data is delivered from the server 10 to the terminal 20, the advertisement content data associated with the main content data (not limited, but as an example, to the URI or the main content data included in the main content data). The delivery request of the advertisement content data associated with the URI, which is generated based on the included program, is transmitted to the server 10. Then, the server 10 may or may not deliver the advertisement content data to the terminal 20 based on the distribution request of the advertisement content data.

Further, the main content data and the advertisement content data may or may not be delivered to the terminal 20 from different server devices. As an example, but not limited to, the server 10 may or may not be composed of a plurality of server devices including a main content server and an advertisement content server.

As an example, not a limitation, (1) the main content server that receives the distribution request of the main content data from the terminal 20 identifies the main content data corresponding to the distribution request from the main content database and distributes it to the terminal 20, and (2) from the server 10. The terminal 20 that has received the main content data is associated with the advertising content data associated with the main content data (as an example, not limited to a URI included in the main content data or a URI generated based on a program included in the main content data). The distribution request of the advertisement content data) is sent to the advertisement content server, and (3) the advertisement content server that receives the distribution request of the advertisement content data from the terminal 20 identifies the advertisement content data corresponding to the distribution request from the advertisement content database. It may or may not be delivered to the terminal 20.

When the terminal 20 receives the main content data and the overall advertisement data from the server 10, the terminal 20 arranges the overall advertisement image 242a based on the overall advertisement data in the first layer as an example, not limited to the web page 241 based on the main content data. It is arranged in the second layer (A3).

As a result, the web page 241 is superimposed on the overall advertisement image 242a. In the first layer, the bottom of the entire advertisement image 242a is arranged along the bottom of the page display area as an example, not limitedly. Therefore, at the time of A3, the entire advertisement image 242a is arranged in the entire page display area. It will be.
Since the web page 241 (main content information) has a transparent area 241a, the user can visually recognize a part of the entire advertising image 242a through the transparent area 241a.

After A3, the terminal 20 determines whether or not the scroll operation has been performed (A5).
If the scroll operation is not performed (A5: No), the scroll operation is waited for.
When the scroll operation is performed (A5: Yes), the web page 241 is moved in the direction of the scroll operation (A7). Further, the entire advertisement image 242a is moved in the direction of the scroll operation together with the web page 241 (A7a).

After that, the terminal 20 determines whether or not the scroll operation is completed (A13).
If the scroll operation is completed (A13: Yes), the display process is terminated.
If the scroll operation is not completed (A13: No), the process is returned to A7.

<Effect of the first embodiment>
In the first embodiment, the terminal 20 sets at least a part area (not limited, but an example of the first information) of the entire advertising image 242a (not limited, but an example of the first content information) to at least a page display area (not limited, but an example of the first information). The main content information (web page) (not limited, but an example of the second content information) that is displayed in the display area of the terminal), superimposed on at least a part of the display area, and has a transparent area 241a in at least a part of the page. Display in the display area. Then, the terminal 20 controls the movement on the page display area based on the scroll operation (not limited, but an example of the first input) of the page display area by the user, at least one of the transparent area 241a and the entire advertisement image 242a. The configuration to be executed is shown in the section.
As an example of the effect obtained by such a configuration, at least a part of the second content information and the first information move on the display area based on the first input to the display area, so that the second content At least a part of the information and the first information can be linked to improve the information display effect on the terminal.

<Revenue from advertising>
In this example and the examples described below, a business operator who provides a second content (a business news web page as an example, not a limitation) as an example, not a limitation, can obtain a performance fee from an advertiser. Can be done.
Specifically, as an example, not limited, the number of accesses to a web page provided by a business operator and in which an advertiser's advertisement image can be viewed via a transparent area is totaled by the server 10. Then, based on the aggregated result, the business operator that provides the second content can be made to be able to receive a reward from the advertiser (so-called affiliate).

More specifically, as an example, not limited, the amount of money agreed between the business operator providing the second content and the advertiser is charged to the advertiser for each access to the web page. The advertiser can make the charge paid to the business operator.
By doing so, the business operator who provides the second content (as an example, not a limitation, a web page of business news) can obtain a profit (reward) based on the advertisement image of the advertiser being displayed. It will be possible.

<Second Example>
The second embodiment includes the first information (a part of the entire advertisement image 242a as an example, not the limitation) which is a part of the advertisement content information (an example of the first content information, not the limitation), and the main content information (the limitation). Instead, based on the superposition of the transparent area of the second content information (an example of the second content information), the first information and the transparent area (the entire transparent area or the entire transparent area or This is an example of moving a part of the transparent region).
In the first embodiment, in the terminal 20, based on the positional relationship between the transparent region and the first information and the first input, at least a part of the first information is superimposed on the transparent region on the display area. The difference is that the control to move is executed.

The contents described in the second embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

In the examples shown in FIGS. 2-7 and 2-8, the entire advertisement image 242a is arranged as the advertisement content information in the first layer, and the web page 241 of the business news site is arranged as the main content information in the second layer. .. On the web page 241, characters constituting a news article (an example of character information included in the second content information, not a limitation) and an image (an example of image information included in the second content information, not a limitation) are displayed. Although included, they will all be placed on the second layer.

The page display area is a vertically long area having a vertical width longer than the horizontal width, and the overall advertisement image 242a is a vertically long image having a vertical width longer than the horizontal width. In this example, the overall advertising image 242a is an image of an analog wristwatch. The overall advertisement image 242a includes the appearance and product name of the analog wristwatch as information, and also includes the release date and website information.

As shown in FIG. 2-7, when the user accesses the business news site by the web browser of the terminal 20, the web page 241 is displayed in the page display area, and the entire advertisement image is displayed via the transparent area 241a. A part of 242a is visible. In this example, the transmission region 241a is a horizontally long region whose width is larger than the height.

In this example, since the vertical width of the web page 241 is larger than the vertical width of the page display area, the entire web page 241 cannot fit in the page display area. As a result, a part of the web page 241 including the first part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is hidden. ing. This state is defined as the state in which the web page 241 is in the initial position.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the transparent area 241a) and scrolls by moving the finger upward on the screen to move the web page 241. Scroll up the screen. Along with this, the transparent region 241a moves to a position where it overlaps with the region of interest of the entire advertising image 242a.

Here, the area of interest is an area (area that the user wants to pay attention to) set for the purpose of attracting the user's attention, and is a part of the entire advertising image 242a (not limited, but one of the first content information). It is an area corresponding to the first information) which is a part. The area of interest is an area set for the entire advertising image 242a, and can be set in advance by the advertiser as an example and not a limitation.
Further, the area of interest information for identifying the area of interest (for example, the coordinates of the vertices of the area of interest, the coordinates of the center of the area of interest, etc.) is information associated with the overall advertising image 242a. The area of interest information can be stored as metadata of the entire advertising image 242a as an example, not a limitation.
As a result, in the terminal 20 that has received the overall advertisement image 242a, the region of interest of the overall advertisement image 242a can be identified.

Here, the position of the overall advertisement image 242a with respect to the transmission region 241a is fixed based on the movement of the transparent region 241a to a position where it overlaps with the attention region of the overall advertisement image 242a.
That is, based on the fact that the transparent region 241a includes the region of interest of the entire advertising image 242a, the relative positions of the main content information of the second layer and the advertising content information of the first layer are fixed.

In this example, the area of the clock face portion is set as the area of interest of the overall advertising image 242a. As a result, the position of the entire advertising image 242a with respect to the transparent region 241a is fixed based on the fact that the clock face portion that is likely to be noticed by the user becomes visible.

After that, when the user continues the scrolling operation and moves the final part [END] of the web page 241 to the page display area, the transparent area 241a and the entire advertisement image are displayed as the web page 241 scrolls upward on the screen. It moves upward on the screen with the 242a fixed. Therefore, the user can continuously see the region of interest through the transparent region 241a.

Next, when the user switches to the scroll operation downward on the screen, as shown in FIG. 2-8, the transparent area 241a and the entire advertisement image 242a are fixed as the web page 241 scrolls downward on the screen. Move to the bottom of the screen while holding.

Further, the user continues the scrolling operation to move the head portion [TOP] of the web page 241 to the top of the page display area, so that the web page 241 returns to the initial position.
Even when the web page 241 returns to the initial position, the user can continue to see the area of interest through the transparent area 241a.

In this way, when the web page 241 is in the initial position, if the transparent region 241a and the entire advertisement image 242a are not fixed (see FIG. 2-7), the region other than the region of interest is passed through the transparent region 241a. However, after the transparent region 241a and the entire advertising image 242a are fixed (see FIG. 2-8), the region of interest is visually recognized through the transparent region 241a.

<Processing>
FIG. 2-9 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 is shown on the left side, and the display processing executed by the display processing unit 211 of the terminal 20 is shown on the right side.

The flowchart of FIG. 2-9 is a flowchart in which the steps of A7a in the flowchart of FIG. 2-6 are replaced with A7b to A11a.

First, when the user of the terminal 20 performs an operation for accessing the site to be browsed (not limited, but as an example, a bookmark selection operation and a link information selection operation), the terminal 20 is the access destination site. The delivery request including the URI of the above is transmitted to the server 10 by the communication I / F22 (via the communication I / F22) (A1).

When the server 10 receives the delivery request from the terminal 20 (via the communication I / F14) by the communication I / F14, the server 10 receives B1, B3, B3a and B3b shown in FIG. 2-6 based on the received delivery request. The same process as in is executed to end the delivery process.

When the terminal 20 receives the main content data and the overall advertisement data from the server 10, the entire advertisement image 242a based on the overall advertisement data is arranged in the first layer, and the web page 241 based on the main content data is arranged in the second layer. (A3).

As a result, the web page 241 is superimposed on the overall advertisement image 242a. In the first layer, the bottom of the entire advertisement image 242a is arranged along the bottom of the page display area. Therefore, at the time of A3, the entire advertisement image 242a is arranged in the entire page display area.
Since the web page 241 has a transparent area 241a, the user can visually recognize a part of the entire advertising image 242a through the transparent area 241a.

The terminal 20 determines whether or not the scroll operation is being performed (A5).
When the scroll operation is not performed (A5: No), the terminal 20 waits for the scroll operation.
When the scroll operation is performed (A5: Yes), the terminal 20 moves the web page 241 in the direction of the scroll operation (A7).

Next, the terminal 20 determines whether or not the fixed flag is set (A7b).
The "fixed flag" in this process is a flag that is set when the relative positions of the entire advertising image 242a and the transparent area 241a are fixed. After this fixed flag is set, the web page 241 is moved in the direction of the scroll operation while the relative position of the transparent region 241a with respect to the overall advertisement image 242a is fixed.

If the fixed flag is set (A7b: Yes), the process proceeds to A13.
When the fixed flag is not set (A7b: No), it is determined whether or not the attention area of the entire advertisement image 242a is superimposed on the transparent area 241a as a result of scrolling the web page 241 (A7b: No). A9). In A9, as an example, not a limitation, it is determined whether or not the entire transmission region 241a is included in the transmission region 241a.
Not limited to this, as an example, not limited to this, it may be determined whether or not a predetermined ratio of the vertical width of the region of interest (70% as an example, not limited) is superimposed on the transparent region 241a. You don't have to do that.

When the region of interest overlaps the transparent region 241a (A9: Yes), the terminal 20 fixes the relative position of the transparent region 241a with respect to the overall advertising image 242a (A11), sets a fixed flag (A11a), and sets the fixed flag. , Proceed to A13.

When the processes of A11 and A11a are executed, even if the scroll operation is performed and the web page 241 is scrolled after that, the area of the entire advertisement image 242a that is visually recognized through the transparent area 241a is from the area of interest. It will not change.

If the region of interest of the overall advertisement image 242a does not overlap with the transparent region 241a (A9: No), the terminal 20 proceeds to A13.
The terminal 20 determines whether or not the scroll operation is completed (A13).
If the scroll operation is completed (A13: Yes), the process is terminated.
If the scroll operation is not completed (A13: No), the process is returned to A7.

In this process, the relative position of the transparent region with respect to the entire advertising image is fixed on the condition that the region of interest overlaps with the transparent region, but the present invention is not limited to this.
Specifically, it may or may not be limited to the condition that a part of the entire advertising image is superimposed on the transparent region, as an example.
Further, as an example, not limited to the condition, the distance between the region of interest and the transmission region may or may not be less than or equal to the set distance (or less than the set distance).

<Effect of the second embodiment>
In the second embodiment, the terminal 20 sets at least the attention area (not limited, but an example of the first information) of the entire advertising image 242a (not limited, but an example of the first content information) to at least the page display area (limited). The main content information (not limited, but an example of the second content information) is displayed on the display area of the terminal (an example of the display area of the terminal), superimposed on at least a part of the area of interest, and has a transparent area 241a in at least a part of the page. Display in the display area. Then, the terminal 20 controls the movement on the page display area based on the scroll operation (not limited, but an example of the first input) of the page display area by the user, at least a part of the transparent area 241a and the area of interest. Shows the configuration to be executed.
As an example of the effect obtained by such a configuration, at least a part of the second content information and the first information move on the display area based on the first input to the display area, so that the second content At least a part of the information and the first information can be linked to improve the information display effect on the terminal.

Further, the second embodiment shows a configuration in which control for moving the attention area on the page display area is executed based on the positional relationship between the transparent area 241a and the attention area and the scroll operation.
As an example of the effect obtained by such a configuration, by executing control to move the first information on the display area based on the positional relationship between the transparent area and the first information and the first input. The information display effect on the terminal can be improved.

Further, in the second embodiment, the transparent area 241a moves on the page display area based on the scroll operation, and at least a part of the transparent area 241a is superimposed on the attention area. It shows the configuration in which the control to move is executed.
As an example of the effect obtained by such a configuration, the transmission region and the first information can be integrated.

Further, the second embodiment shows a configuration in which control for moving the attention area on the page display area is executed in a state where at least a part of the attention area is superimposed on the transmission area 241a based on the scroll operation. There is.
As an example of the effect obtained by such a configuration, the integrity of the transparent region and the first information can be improved.

Further, the second embodiment shows a configuration in which the control unit 21 executes the control of moving on the page display area in the transparent area 241a and the area of interest based on the direction of the scroll operation.
As an example of the effect obtained by such a configuration, by changing the direction of the scroll operation, it is possible to change the moving direction between the transparent area and the first information, and the user continuously pays attention to the first information. Can be made to.

In addition, the second embodiment shows a configuration in which the transparent region 241a and the region of interest are moved in a direction based on the scroll operation.
As an example of the effect obtained by such a configuration, the transparent region and the first information move in the direction intended by the user, so that the user can continuously pay attention to the first information.

Further, the second embodiment shows a configuration in which the transmission region 241a and the region of interest are moved based on a scroll operation in a direction along the longitudinal direction of the display region.
As an example of the effect obtained by such a configuration, it is possible to increase the moving distance of the first information, and as a result, the first information is visually recognized for a long period of time, so that the display effect can be enhanced. ..

Further, in the second embodiment, the first content information is advertising information (not limited, but as an example, the entire advertising image 242a), and the first information (not limited, as an example, a region of interest) is a part thereof. Is shown.
As an example of the effect obtained by such a configuration, the transparent area and the advertising information can be linked to improve the advertising effect.

Further, the second embodiment includes the terminal 20 receiving the second content data (not limited but, as an example, main content data) by the communication I / F 22, and the second content information (not limited, as an example, business). The news web page, etc.) shows the structure based on the second content data.
As an example of the effect obtained by such a configuration, the second content information can be displayed based on the data received from the outside of the terminal.

Further, in the second embodiment, the second content information (not limited, but as an example, a web page of business news) includes character information or image information, and the transparent area 241a does not include character information or image information. Shown.
As an example of the effect obtained by such a configuration, it becomes easy to distinguish between the second content information and the first information that can be visually recognized through the transparent region.

<Second modification (1)>
In the second embodiment, an example in which the web page 241 is superimposed on the entire overall advertisement image 242a is shown, but the present invention is not limited to such a configuration, and the web page is limited to only a part of the overall advertisement image 242a. 241 may be superimposed.
As an example, not a limitation, the web page 241 may be superimposed only on a part of the region of interest, and the web page 241 may not be superimposed on the other portion of the region of interest.

<Second modification (2)>
In the second embodiment, an example in which the entire area of the transparent area 241a is moved by the scroll operation is shown, but the present invention is not limited to such a configuration, and a part of the transparent area 241a may be moved by the scroll operation. ..

In the second embodiment, an example is shown in which the transparent area 241a in the web page 241 and another area (characters, images, etc. of a news article) are moved together by a scroll operation, but the configuration is limited to such a configuration. Instead, the transmission region 241a may move independently of other regions.
As an example, not a limitation, when the scroll operation is performed, the transparent area 241a may move while other areas (characters, images, etc. of news articles) may not move. In such a configuration, the main content information (characters, images, etc. of news articles) in other regions may not be arranged in advance on the movement path of the transparent region 241a, and the transparent region 241a may be moved along with the movement of the transparent region 241a. It may be moved to a region that does not overlap with.

<Second modification (3)>
In the second embodiment, the first content information is the advertisement information, but the first content information is not limited to the advertisement information and may be other content information. As an example, not a limitation, the first content information may be content information related to the second content information, and when the second content information is a character of a news article, the first content information is included in the news article. It is a related news image, and the first information may be a part of the news image.
As an example of the effect obtained by such a configuration, it is possible to diversify the display form of the information related to the second content information.

<Second modification (4)>
In the second embodiment, an example is shown in which the relative positions of the transparent region 241a and the overall advertising image 242a are fixed based on the fact that the transparent region 241a is superimposed on the region of interest.
This also means that the scroll speeds of the transparent region 241a and the entire advertisement image 242a based on the subsequent scroll operations are the same.

Not limited to such a configuration, the scroll speeds of the transparent region 241a based on the scroll operation and the entire advertisement image 242a do not have to be the same. As an example, the scroll speed of the transparent region 241a based on the scroll operation may be faster than the scroll speed of the entire advertisement image 242a.
On the contrary, the scroll speed of the transparent region 241a based on the scroll operation may be slower than the scroll speed of the entire advertisement image 242a.

However, it is assumed that the transparent region 241a and the entire advertisement image 242a move in the same direction (scrolling direction) by at least the scrolling operation.
As an example of the effect obtained by such a configuration, it can be clarified that the transparent region 241a and the entire advertising image 242a are arranged on different layers.

Not limited to the above configuration, the transparent area 241a may be moved in the scroll direction specified by the scroll operation by the scroll operation, while the entire advertisement image 242a may be moved in the direction opposite to the scroll direction by the scroll operation. Good.

<Second modification (5)>
In the second embodiment, an example is shown in which the region of interest is not superimposed on the transparent region 241a of the web page 241 in the state where the web page 241 is in the initial position. With the page 241 in the initial position, the region of interest may already be superimposed on the transmission region 241a.
That is, even when the scroll operation is performed while the web page 241 is in the initial position, the entire advertisement image 242a may be moved together with the transparent area 241a by the scroll operation.

<Second modification (6)>
In the second embodiment, the region of interest is the central region of the overall advertising image 242a, but the region of interest may be any of the upper region, the central region, and the lower region of the overall advertising image 242a. Further, the region of interest is not limited to the rectangular region, and may be a region within the contour of the feature portion of the image (not limited to the region of the clock face portion of the wristwatch as an example). Further, the region of interest does not have to include a plurality of pixels, and is not limited, and may be, for example, an region including only pixels located at the center coordinates of the entire advertising image 242a.

Further, in the second embodiment, the area of interest is an area set by the advertiser, but the present invention is not limited to this, and the area may be automatically set by the terminal 20 or the server 10. .. As an example, not a limitation, when the terminal 20 or the server 10 cannot identify the attention area information associated with the whole advertisement image 242a (including the case where the attention area is not set), the center coordinates of the whole advertisement image 242a Pixels may be set in the region of interest. That is, the default area of interest in the overall advertising image 242a may be the central area including the center coordinates.

Further, the terminal 20 or the server 10 executes image processing for the entire advertisement image 242a, and estimates the contour of the feature portion by edge detection using filtering or the like, not as a limitation, to obtain a region of interest. It may be set. Further, when the entire advertisement image 242a is a moving image, the difference (variation) in pixel values is large between the images before and after based on the display order or between the frames before and after based on the display order, not as a limitation. The region may be estimated as a feature portion, and the region of interest may be set so as to include the estimated feature portion. Further, the area of interest may be an area that can be set by the user of the terminal 20 by operating the terminal 20.

<Second modification (7)>
In the second embodiment, the area of interest information for identifying the area of interest is stored as metadata of the entire advertising image 242a, but is not limited to such a form. The area of interest information is not limited, but as an example, it may be stored in the overall advertisement database 153a in which the overall advertisement image 242a is stored in association with the image identification information of the overall advertisement image 242a. Then, when the whole advertisement image 242a is transmitted to the terminal 20, the attention area information associated with the image identification information of the whole advertisement image 242a may be transmitted in association with the whole advertisement image 242a. .. As a result, in the terminal 20 that has received the overall advertisement image 242a, the region of interest of the overall advertisement image 242a can be identified.

<Third Example>
In the third embodiment, the terminal 20 touches the attention area (not limited, but an example of the first information) of the entire advertising image 242a (not limited, but an example of the first content information) (not limited, but not limited). Based on an example of the second input), it is an embodiment that makes the entire advertisement image 242a visible. The control of the third embodiment is executed after the execution of the superimposed display process (A3) shown in FIG. 2-9 as an example but not a limitation.
The third embodiment is an embodiment in which a control for making the entire second content information visible based on the second input is added to the control of the terminal 20 in the second embodiment.

The contents described in the third embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
In the display screen shown in FIG. 3-1, the transparent region 241a and the region of interest are fixed (A11) because the scroll operation is performed after the superimposed display processing (A3) is executed. Therefore, although the web page 241 is in the initial position, the region of interest can be visually recognized through the transmission region 241a.

In this state, the user performs a touch operation (not limited, but an example of the second input for the first information) on the touch panel to visually recognize the entire advertisement image 242a including the attention area. It will be possible.

The whole advertisement image 242a is an image including a region of interest and an region different from the region of interest. In this example, the only information contained in the area of interest is the appearance and product name of the analog wristwatch. On the other hand, the overall advertising image 242a includes the appearance and product name of the analog wristwatch in the central part, the product release date in the upper part, and the website information in the lower part.

<Processing>
FIG. 3-2 is a flowchart showing an example of the flow of the overall advertisement display processing, which is an example of the processing executed by the display processing unit 211 of the terminal 20 in this embodiment.
This whole advertisement display process can be executed after the fixed flag is set (after A11 in FIG. 2-9) as an example, not limited to.
Note that this overall advertisement display process is not limited, but as an example, it can be executed as a process based on the subroutine program of the display process program 2801. This also applies to the following examples.

The terminal 20 determines whether or not the touch operation (second input) is performed in a state where the transparent region 241a and the attention region of the entire advertisement image 242a are overlapped (A21).
The user performing a touch operation (second input) also corresponds to performing an operation of touching the transparent region 241a superimposed on the region of interest.

When the touch operation is not performed by the user (A21: No), the terminal 20 ends the entire advertisement display process.

On the other hand, when the touch operation is performed by the user (A21: Yes), the terminal 20 positions the entire advertisement image 242a at the initial position of distribution (not limited, but as an example, in A3 of FIGS. 2-6 and 2-9). Return to position). That is, in the first layer, the bottom of the entire advertising image 242a is rearranged along the bottom of the page display area. Further, the terminal 20 sets the entire web page 241 arranged in the second layer in the transparent region 241a (A25). Then, the terminal 20 ends the whole advertisement display process.
As a result, the user can visually recognize the entire advertisement image 242a arranged on the first layer.

<Effect of the third embodiment>
In the third embodiment, the display area of the display unit 24 is a vertically long area whose vertical direction is longer than the horizontal direction, and the entire advertisement image 242a (not limited, but an example of the first content information) based on the overall advertisement data is The overall advertising image 242a has a first side in the vertical direction and a second side in the horizontal direction shorter than the first side, and the first side is arranged along the longitudinal direction of the page display area, and the second side is arranged. The sides are arranged along the lateral direction of the page display area, and the configuration is shown in which the sides are displayed in the page display area.
As an example of the effect obtained by such a configuration, the user can visually recognize the vertically long first content information.

Further, in the third embodiment, the entire advertisement image 242a is provided to the user of the terminal 20 based on the touch operation (an example of the second input, not the limitation) for the region of interest (an example of the first information, not the limitation). The configuration is shown in which the control unit 21 executes the control for making the information visible.
As an example of the effect obtained by such a configuration, the user can visually recognize the entire first content information based on the second input. Further, as an example, not limited to, a user who is interested in the first information can be guided to the first content information having a higher display effect.

Further, in the third embodiment, based on the touch operation (second input) for the region of interest, the entire region of the second layer in which the main content information is arranged is set as the transparent region (not limited, but the second content information). An example of the process of making the information transparent) is executed by the control unit 21.
As an example of the effect obtained by such a configuration, the entire first content information can be visually recognized by the user by a simple process. Further, as an example, the first content information can be made visible without performing a process of changing the layer on which the first content information is arranged to a second layer higher than the first layer.

Further, the third embodiment shows a configuration in which the second input is an input by touching a region of interest that is visible through the transparent region 241a.
As an example of the effect obtained by such a configuration, the user can touch the display area to display the first content information having a higher display effect.

<Third modification (1)>
In the third embodiment, in a state where the entire advertisement image 242a is arranged on the first layer, the entire area of the web page 241 arranged on the second layer is set as the transparent area 241a, so that the entire area of the entire advertisement image 242a can be visually recognized. Although it was possible, it is not limited to such a configuration. Based on the user's touch operation (second input), the entire advertisement image 242a may be arranged in the second layer, and the web page including the transparent area 241a may be arranged in the first layer.

That is, a layer change process (not limited, but displayed in the display area) that swaps the advertisement information arranged in the first layer and the main content information arranged in the second layer based on the second input. 2 An example of the process of changing from the content information to the first content information) is executed, and as a result, the advertisement information is arranged in a layer higher than the main content information so that the entire advertisement information can be visually recognized. May be good.
As an example of the effect obtained by such a configuration, the first content information can be made visible without changing the transparent area.

Further, as another example, based on the second input, the main content information arranged in the second layer is erased so that the main content information is not arranged in the second layer, so that the main content information is arranged in the first layer. The entire advertisement image 242a may or may not be visible.

<Third modification (2)>
In the third embodiment, after the processing of A25 is executed and the entire advertisement image 242a becomes visible, a predetermined period (predetermined time) has elapsed, or the user can visually recognize the main content information again. The web page 241 arranged in the second layer may be made visible again based on the execution of the operation of.

As an example, not a limitation, the user touches the erase icon 242c indicated by "x" displayed in the upper right of the entire advertisement image 242a shown in FIG. 3-3 to set the transparent area in the second layer. Is released, and the web page 241 of the second layer can be visually recognized again. At this time, the web page 241 of the second layer is in a state of being superimposed on the entire advertisement image 242a of the first layer, and a part of the entire advertisement image 242a can be visually recognized via the transparent region 241a.

Regarding the third modification (1), a predetermined period (predetermined time) has elapsed after the entire advertisement image 242a becomes visible, or an operation for making the main content information visible again to the user. The web page 241 once arranged in the first layer may be made visible by being arranged in the second layer again based on the execution of the above.

As an example, not a limitation, when the user touches the erase icon 242c indicated by "x" displayed in the upper right of the whole advertisement image 242a shown in FIG. 3-3, it is arranged in the first layer. A layer change is executed to swap the main content information and the advertisement information arranged in the second layer, and as a result, the main content information is re-arranged in the layer higher than the advertisement information, so that the main content information can be visually recognized. It may be possible. At this time, the web page 241 of the second layer is in a state of being superimposed on the entire advertisement image 242a of the first layer, and a part of the entire advertisement image 242a can be visually recognized via the transparent region 241a.

In each of the above modifications, the entire advertisement image 242a (not limited, but an example of the first content information) is displayed in the page display area, superimposed on at least a part of the entire advertisement image 242a, and transparent to at least a part. A configuration is shown in which the main content information (web page 241) having the area 241a (not limited, but an example of the second content information) is displayed in the page display area.
As an example of the effect obtained by such a configuration, the user can browse the second content information again even after the first content information is displayed on the entire display area. In addition, a part of the first content information can be visually recognized by the user through the transparent area.

<Third modification (3)>
The main content information (web page 241) shown in the third modification (2) is displayed in the page display area, superimposed on at least a part of the whole advertisement image 242a, and has a transparent area 241a in at least a part. ) May be displayed in the page display area, the following configuration may be added.

As an example, not a limitation, as shown in FIG. 3-3, when the user moves the transparent region 241a by a scroll operation, the transparent region 241a and the region of interest of the entire advertising image 242a are superimposed, and the transparent region is transparent. The relative positions of the region 241a and the overall advertisement image 242a may be fixed again, and the transparent region 241a and the overall advertisement image 242a may be moved based on the subsequent scrolling operation.

<Third modification (4)>
In the third embodiment, after the relative positions of the transparent region 241a and the entire advertising image 242a are fixed (after A11), the second input (A21) is performed, and the entire second layer is formed. It becomes the transparent region 241a (A25), and the entire advertising image 242a can be visually recognized, but the stage before the transparent region 241a and the region of interest overlap, that is, the relative positions of the transparent region 241a and the entire advertising image 242a are fixed. Even if the second input is performed at the stage before (before A11), the processing of A25 is not executed, and the entire advertisement image 242a cannot be visually recognized.
Not limited to such a form, even in the stage before the relative positions of the transparent region 241a and the entire advertisement image 242a are fixed (before A11), based on the second input, the A25 The process may be executed so that the entire advertisement image 242a can be visually recognized.

In the third modification (1), the first layer is based on the fact that the second input (A21) is performed after the relative positions of the transparent region 241a and the entire advertisement image 242a are fixed (after A11). And the layer change of the second layer is executed, and the whole advertisement image 242a moves to the second layer, so that the whole of the whole advertisement image 242a can be visually recognized, but before the transparent area 241a and the attention area overlap. Even if the second input is performed at the stage, that is, before the relative positions of the transparent region 241a and the overall advertisement image 242a are fixed (before A11), the layer change is not executed and the entire advertisement image is displayed. The entire 242a is not visible.
Not limited to such a form, the layer is based on the fact that the second input is performed even at the stage before the relative positions of the transparent region 241a and the entire advertisement image 242a are fixed (before A11). The change may be executed so that the entire advertisement image 242a can be visually recognized.

In these examples, as an example, not limited to, a second input for a region that is visible through the transmission region 241a in a state where the web page 241 is in the initial position and is different from the region of interest. Based on this, the whole advertisement image 242a may be displayed.
As an example of the effect obtained by such a configuration, if the user is interested in the advertisement before seeing the area of interest, the entire advertisement image 242a can be displayed at that stage.

<Third modification (5)>
In the example shown in FIG. 3-1 the whole advertisement image 242a is a still image, but the present invention is not limited to this, and the whole advertisement image 242a may be a moving image.

As an example, not a limitation, the entire advertisement image 242a before the second input (as an example, not a limitation) is performed is the first image of the animated GIF (Animated Graphic Interchange Format), and the second input is Based on what has been done, the entire advertising image 242a may be displayed and the animated GIF may be played back as a moving image.

Further, the entire advertisement image 242a before the second input (as an example, not limited to the touch operation of A21) is an independent frame (I frame) of MPEG (Moving Picture Experts Group), and the second input is a line. Based on what is said, the entire advertising image 242a may be displayed and MPEG video reproduction may be executed.

In the example shown in FIG. 3-4, the reproduction of the entire advertisement image 242a, which is a moving image, is started based on the fact that the attention area visually recognized through the transparent area 241a is touched by the user (second input). ing. In this example, the second hand of the analog wristwatch, which was stopped before the second input, starts the operation based on the fact that the entire advertisement image 242a is displayed.

In this modification, the entire advertisement image 242a (an example of advertisement information, not a limitation) is a video advertisement image (an example of video advertisement information, not a limitation), and a video advertisement is based on a second input for a region of interest. A configuration is shown in which the control unit 21 executes image reproduction (not limited to an example of reproduction of video advertisement information).
As an example of the effect obtained by such a configuration, the stationary advertisement information starts to move based on the second input of the user, which causes unexpectedness, and the user can pay attention to the first content information.

<Fourth Example>
In the fourth embodiment, as an example, not limited, the terminal 20 is an example of main content data (not limited, but an example of second content data) and advertising content data (not limited, but an example of first content data, and is the whole. (Including the data of the partial advertisement image which is a part of the advertisement image) is received, and the web page of the main content (not limited, but an example of the second content information based on the second content data) is displayed on the display unit 24. , Partial advertisement image that is a part of the whole advertisement image (an example of the first content information based on the first content data, not the limitation) (an example of the first information that is a part of the first content information, not the limitation) Is an embodiment in which is superimposed and displayed.
The fourth embodiment corresponds to the second embodiment, but the data of the partial advertisement image is transmitted from the server 10 to the terminal 20 instead of the data of the whole advertisement image, and the terminal 20 replaces the whole advertisement image with the partial advertisement. The difference is that the image is displayed.

The contents described in the fourth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

In the fourth embodiment, the advertisement content data includes the whole advertisement data and the partial advertisement data described later.

<Functional configuration>
(1) Functional configuration of server The distribution processing unit 111 distributes the main content data stored in the storage unit 15 to the terminal 20 as an example, not limited to the advertisement including the partial advertisement data stored in the storage unit 15. Distribute the content data to the terminal 20.

The partial advertisement database 153b shown in FIG. 4-1 is a database that cumulatively stores partial advertisement data including data of a partial advertisement image corresponding to a part of the entire advertisement image.
As an example, not a limitation, when the partial advertisement data is delivered to the terminal 20, the partial advertisement image is displayed in a part of the page display area.

The partial advertisement image is an image including a part of the whole advertisement image corresponding to the partial advertisement image. Further, in this embodiment, the partial advertisement image is an image including a region of interest.

As described above, the attention area is an area set for the purpose of attracting the user's attention, and is an area set for the entire advertisement image.
On the other hand, the partial advertisement image is not limited, but is, for example, an image generated and distributed by trimming a part of the entire advertisement image by the server 10.

As mentioned above, the area of interest can be preset by the advertiser as an example rather than a limitation. In this case, as described above, an arbitrary area in the entire advertising image can be set as the area of interest. That is, as an example, not limited, the area within the outline of the feature portion of the image is set as the area of interest, or only one pixel such as a pixel located at the center coordinate of the entire advertisement image is set as a minute area in the entire advertisement image. It is possible to set a region of interest as well.

Since the partial advertisement image generated and distributed by the server 10 does not necessarily have to be the same as the image of the attention area, the partial advertisement image and the attention area are distinguished in this embodiment.

In addition, unlike this embodiment, it is not necessary to distinguish between the partial advertisement image and the region of interest. That is, the partial advertisement image may be used as the image of the region of interest.
In this case, the server 10 may generate the partial advertisement image by trimming the image of the region of interest in the whole advertisement image from the whole advertisement image as an example, not the limitation.

Further, in this embodiment, the partial advertisement image will be described as a horizontally long advertisement image whose vertical width is smaller than the horizontal width.
Further, the partial advertisement image is not limited, and as an example, it may be an advertisement image having a width equal to or smaller than the width of the entire advertisement image and a height smaller than the height width of the entire advertisement image. ..
Further, although the details will be described later, the partial advertisement image is not limited to the still image, but may be a moving image.

As an example, not a limitation, the main content database 152 stores an advertisement number that can identify the advertisement content data (whole advertisement data, partial advertisement data) in association with the main content data. As a result, the main content information to be displayed on the terminal 20 to be distributed is associated with the advertisement content information (whole advertisement image, partial advertisement image) to be displayed in association with the main content information.

Further, a common advertisement number is assigned to the whole advertisement image and the partial advertisement image corresponding to a part of the whole advertisement image. The control unit 11 can identify the entire advertisement image corresponding to the partial advertisement image based on the advertisement number.

Regarding the processing of the terminal 20, controlling the display of the advertisement content information (whole advertisement image, partial advertisement image) associated with the web page of the main content information on the web browser is a process of displaying the advertisement content information on the display unit 24. Corresponds to one example.

<Display screen example>
FIG. 4-2 is an explanatory diagram showing the relationship between the information arranged in the first layer and the information arranged in the second layer in this example.
Based on the reception of the main content data by the terminal 20, the main content information (web page 241) based on the main content data is arranged in the second layer, and the partial advertisement image based on the partial advertisement data delivered in association with the main content data. 242b is arranged in the first layer lower than the second layer.
In this example, the partial advertisement image 242b is a horizontally long image whose vertical width is smaller than the horizontal width as described above, and the base of the partial advertisement image 242b is arranged along the bottom of the page display area as an example without limitation. ing.

As a result of displaying the information of the second layer superimposed on the information of the first layer, in principle, the information of the first layer is obscured by the information of the second layer and cannot be seen by the user. However, at least a part of the partial advertisement image 242b (in this example, most of the partial advertisement image 242b excluding the left and right ends) is superimposed on the transparent region 241a of the second layer. As a result, the user can see a part of the partial advertisement image 242b through the transparent region 241a together with the main content information.

In the second embodiment, an example is shown in which the web page 241 is in the initial position, the transparent area 241a of the web page 241 is in the page display area, and the user can confirm this (FIG. 2). See -7). Not limited to such a configuration, when the web page 241 is in the initial position, the transparent region 241a of the web page 241 may not be in the page display region.

In the examples shown in FIGS. 4-3 and 4-4, the partial advertisement image 242b is arranged as the advertisement content information in the first layer, and the web page 241 of the business news site is arranged as the main content information in the second layer. ..

In this example, the partial advertisement image 242b is an image of a digital wristwatch. The partial advertisement image 242b includes the appearance of the digital wristwatch and the product name as information, but does not include the release date or website information included in the corresponding overall advertisement image 242a.
In the example shown in FIGS. 4-3 and 4-4, the partial advertisement image 242b is a horizontally long image having a width larger than the height and is arranged at the lower end of the first layer. Further, the partial advertisement image 242b includes a region of the clock face, which is a region of interest.

When the partial advertisement image 242b is arranged at the lower end of the first layer, there is no area below the partial advertisement image 242b for arranging other information. At this time, it can be said that the bottom edge of the partial advertisement image 242b is arranged along the bottom edge of the page display area.

In the example shown in FIG. 4-3, the vertical width of the web page 241 is about twice as large as the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. As a result, a part of the web page 241 including the first part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is hidden. ing. In this example, since the transparent area 241a is arranged in the latter half of the web page 241, the transparent area 241a is not located on the page display area when the web page 241 is in the initial position.

Therefore, when the web page 241 is in the initial position, the user cannot visually recognize the partial advertisement image 242b of the first layer at all, and can also grasp whether or not the web page 241 includes a transparent area. Can not.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the transparent area 241a) and scrolls by moving the finger upward on the screen to move the web page 241. Scroll up the screen. Along with this, the transparent region 241a also scrolls upward on the screen, and the upper portion of the transparent region 241a appears from the lower part of the screen.

Since the upper part of the transparent area 241a is located in the page display area, the upper part of the transparent area 241a and the lower part of the partial advertisement image 242b are overlapped with each other, and the lower part of the partial advertisement image 242b can be visually recognized through the transparent area 241a. .. Further, when the user continues the scrolling operation in the upward direction of the screen, the entire transparent area 241a appears in the page display area. As a result, almost the entire partial advertisement image 242b can be visually recognized via the transparent region 241a. In this example, the transmission region 241a is a horizontally long region whose width is larger than the height.

Then, the position of the partial advertisement image 242b with respect to the transparent region 241a is fixed based on the fact that the center position of the transparent region 241a and the center position of the partial advertisement image 242b overlap. Further, when the user continues the scroll operation upward on the screen, as shown in FIG. 4-4, the transparent area 241a and the partial advertisement image 242b are fixed as the web page 241 scrolls upward on the screen. Scroll upward on the screen in the state.

Further, when the user continues the scrolling operation and moves the final portion [END] of the web page 241 to the page display area, the transparent area 241a and the partial advertisement image are displayed as the web page 241 scrolls upward on the screen. Scroll upward on the screen with 242b fixed.
Therefore, the user can continuously see the partial advertisement image 242b through the transparent region 241a.

<Processing>
FIG. 4-5 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
Compared with the processing of FIG. 2-9, the processing of A4, A10, A12, and A12a is executed instead of the processing of A3, A9, A11, and A11a executed by the terminal 20, and the processing is different. The difference is that each process of B5 and B7 is executed instead of each process of B3a and B3b executed by the server 10.

When the server 10 receives the distribution request from the terminal by the communication I / F 14, the server 10 identifies the main content data to be distributed from the main content database 152 based on the distribution request (B1). Then, the main content data to be distributed is transmitted to the terminal 20 by the communication I / F 14 (B3).

Further, the server 10 identifies the partial advertisement data associated with the main content data to be distributed from the partial advertisement database 153b (B5). Then, the identified partial advertisement data (including the data of the partial advertisement image 242b as an example, not limited) is transmitted to the terminal 20 by the communication I / F 14 (B7), and the process is terminated.

When the terminal 20 receives the main content data and the partial advertisement data from the server 10, the terminal 20 arranges the partial advertisement image 242b based on the partial advertisement data in the first layer, and arranges the web page 241 based on the main content data in the second layer. Then, the web page 241 is superimposed and displayed on the partial advertisement image 242b (A4).
Since the web page 241 has a transparent region 241a, the user can visually recognize the partial advertisement image 242b through the transparent region 241a.

The terminal 20 determines whether or not the partial advertisement image 242b is superimposed on the transparent region 241a as a result of scrolling the web page 241 (A10). In A10, as an example, not limited, it is determined whether or not the center position of the partial advertisement image 242b and the center position of the transparent region 241a overlap.
Not limited to this, as an example, not limited to this, it may be determined whether or not a predetermined ratio of the vertical width of the partial advertisement image 242b (70% as an example, not limited) overlaps with the transparent region 241a.

When the partial advertisement image 242b is superimposed on the transparent region 241a (A10: Yes), the terminal 20 fixes the relative position of the transparent region 241a with respect to the partial advertisement image 242b (A12). Then, the fixed flag is set based on the fact that the partial advertisement image 242b and the transparent region 241a are fixed (A12a). Then, the process proceeds to A13.
The "fixed flag" in this process is a flag set when the relative positions of the partial advertisement image 242b and the transparent region 241a are fixed.

When the process of A12 is executed, after that, even if the scroll operation is performed and the web page 241 is scrolled, the area of the partial advertisement image 242b visually recognized via the transparent area 241a does not change.

If the partial advertisement image 242b does not overlap with the transparent region 241a (A10: No), the terminal 20 proceeds to A13.

In this process, the relative position of the transparent region with respect to the partial advertisement image is fixed on condition that the partial advertisement image overlaps with the transparent region, but the present invention is not limited to this.
Specifically, it may or may not be limited to the condition that the region of interest overlaps with the transparent region, as an example.
Further, as an example, not limited to the condition, the distance between the region of interest and the transmission region may or may not be less than or equal to the set distance (or less than the set distance).

<Effect of Fourth Example>
The effect based on the relationship between the transparent region 241a and the partial advertisement image 242b in the fourth embodiment is substantially the same as the effect based on the relationship between the transparent region 241a and the attention region of the entire advertisement image 242a shown in the second embodiment. Is.

As another effect, in the fourth embodiment, the partial advertisement image 242b has a vertical side (not a limitation, but an example of a third side) and a horizontal side (not a limitation, but an example) longer than the vertical side. It has (an example of a fourth side), the vertical side is arranged along the longitudinal direction of the screen (and the page display area), and the horizontal side is the lateral direction of the screen (and the page display area). An example of the configuration arranged along the above is shown.
As an example of the effect obtained by such a configuration, the load related to the display control of the terminal can be reduced by targeting the first information having a smaller size than the first content information as the target of the display control.

In the fourth embodiment, the partial advertisement image 242b is displayed at the lower end of the page display area, and shows a configuration in which the page display area is moved based on the scroll operation.
As an example of the effect obtained by such a configuration, the distance that the first information moves based on the first input can be increased.

In the fourth embodiment, the transparent area 241a is displayed from the lower end of the page display area based on the scroll operation.
As an example of the effect obtained by such a configuration, the transparent region can be recognized by the user at an early stage.

<Fourth modification>
The modified example relating to the relationship between the transparent region 241a and the region of interest of the entire advertising image 242a, which is shown as a modified example of the second embodiment, also applies to the relationship between the transparent region 241a and the partial advertising image 242b in the fourth embodiment. Applicable.

Further, the modification regarding the method of setting the attention region for the entire advertisement image 242a shown as a modification of the second embodiment is similarly applied to the method of setting the partial advertisement image 242b for the entire advertisement image 242a in the fourth embodiment. it can.

<Fifth Example>
In the fifth embodiment, the control of the terminal 20 in the fourth embodiment is controlled so that the entire advertisement image 242a corresponding to the partial advertisement image 242b can be visually recognized based on the user's second input to the partial advertisement image 242b. This is an added example. The control of the fifth embodiment is executed after the execution of the superimposed display process (A4) shown in FIG. 4-5 as an example but not a limitation.
The fifth embodiment corresponds to the third embodiment, but in the terminal 20, based on the second input for the partial advertisement image, the data of the entire advertisement image corresponding to the partial advertisement image is acquired from the server 10. The difference is that the control for making the entire advertisement image visible is executed. At the time when the data of the partial advertisement image is acquired from the server 10 and displayed, the terminal 20 does not have the data of the whole advertisement image, and in order to make the whole advertisement image visible, the data of the whole advertisement image is displayed. It differs from the third embodiment in that it is separately acquired from the server 10.

The contents described in the fifth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
In the display screen shown in FIG. 3-1, the transparent region 241a and the partial advertisement image 242b are fixed by performing the scroll operation (A5 to A13) after the superimposition display processing (A4) is executed (A12). .. Therefore, the partial advertisement image 242b can be visually recognized through the transparent region 241a.

In this state, the user performs a touch operation (an example of the second input, not the limitation) of touching the visible partial advertisement image 242b (an example of the first information, not the limitation) on the touch panel. The entire advertisement image 242a corresponding to the partial advertisement image 242b becomes visible.

In this example, the information contained in the partial advertisement image 242b is only the appearance and the product name of the digital wristwatch. On the other hand, the overall advertisement image 242a includes the appearance and product name of the digital wristwatch in the central portion, the upper portion includes information indicating that the product is about to be released, and the lower portion includes website information.
That is, in this example, the partial advertisement image 242b is set as an advertisement image in which the central portion in the vertical direction of the entire advertisement image 242a is trimmed.

<Processing>
FIG. 5-2 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the overall advertisement distribution process executed by the distribution processing unit 111 of the server 10 and the overall advertisement display process executed by the display processing unit 211 of the terminal 20 are shown.
Compared with the process of FIG. 3-2, A23 is added as the process executed by the terminal 20, and B11 and B13 are added as the process executed by the server 10. Is different. As an example, but not a limitation, the overall advertisement distribution process can be executed as a process based on the subroutine program of the distribution process program 1501.

Whether or not the touch operation of the partial advertisement image 242b (not limited, but an example of the second input for the first information) is performed in the state where the transparent area 241a of the web page and the partial advertisement image 242b are superimposed on the terminal 20. (A21).

When the user performs a touch operation of the partial advertisement image 242b (A21: Yes), the terminal 20 transmits an advertisement request including the advertisement number of the partial advertisement image 242b to the server 10 by the communication I / F 22 (A23). ..

It should be noted that the user performing a touch operation on the partial advertisement image 242b also corresponds to performing a touch operation on the transparent region 241a superimposed on the partial advertisement image 242b.

When the server 10 receives the advertisement request from the terminal by the communication I / F 14, the server 10 identifies the total advertisement data to be distributed from the general advertisement database 153a based on the advertisement number included in the advertisement request (B11). Then, the identified overall advertisement data (including the data of the overall advertisement image 242a as an example, not limited) is transmitted to the terminal 20 by the communication I / F 14 (B13), and the overall advertisement distribution process is completed.

When the terminal 20 receives the overall advertisement data from the server 10, the entire advertisement image 242a based on the overall advertisement data is arranged in the first layer, and the entire web page 241 arranged in the second layer is set in the transparent area 241a. Then (A25), the entire advertisement display process is completed.
As a result, the user can visually recognize the entire advertisement image 242a arranged on the first layer.

<Effect of the fifth embodiment>
The effect based on the relationship between the partial advertisement image 242b and the total advertisement image 242a in the fifth embodiment is the same as the effect based on the relationship between the attention region and the entire advertisement image 242a shown in the third embodiment.

<Fifth variant (1)>
The modification relating to the relationship between the region of interest and the overall advertisement image 242a shown as a modification of the third embodiment can be similarly applied to the relationship between the partial advertisement image 242b and the overall advertisement image 242a in the fifth embodiment. As an example, not a limitation, the partial advertisement image 242b may be a still image, whereas the entire advertisement image 242a corresponding to the partial advertisement image 242b may be a moving image, and can be used as a second input for the partial advertisement image 242b. Based on this, when the entire advertisement image 242a is displayed (the entire image becomes visible), the reproduction of the moving image may be started.

Further, the modification relating to the display process after the entire advertisement image 242a is displayed (after the entire image becomes visible), which is shown as a modification of the third embodiment, can be similarly applied to the fifth embodiment. ..

<Fifth variant (2)>
In the fifth embodiment, as an example, not limited to, the main content data delivered from the server 10 may include information such as a URI in which the data of the entire advertisement image associated with the main content data is stored. it can.
Alternatively, as an example, not limited to, the partial advertisement data delivered from the server 10 should include information such as URI in which the data of the entire advertisement image associated with the partial advertisement image corresponding to the partial advertisement data is stored. It can also be.

In this case, in the overall advertisement display process of FIG. 5-2, the terminal 20 is not limited, but as an example, when the touch operation (second input) of the partial advertisement image 242b is performed (A21: Yes), the above. Based on information such as URI included in the main content data (or partial advertisement data), the data of the entire advertisement image 242a associated with the touch-operated partial advertisement image 242b is acquired. Then, the entire advertisement image 242a based on the acquired data can be arranged in the first layer (A25).
This method can be similarly applied to the following examples.

<Sixth Example>
The sixth embodiment is an embodiment in which the setting of the partial advertisement image 242b and the transparent region 241a and the billing process based on the partial advertisement image 242b are added to the above embodiment.

The contents described in the sixth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Functional configuration>
(1) Functional configuration of server The main content database 152 shown in FIG. 6-1 is not limited, but as an example, a storage that stores a main content ID that identifies main content information based on the main content data and the main content data of the main content ID. An advertisement number that identifies an area and an advertisement (advertisement information to be displayed on the terminal 20 together with the main content information) associated with the main content data of the main content ID, and an advertiser ID that identifies an advertiser who provides an advertisement of that advertisement number. The image ID that identifies the partial advertisement image related to the advertisement of the advertisement number, the image ID that identifies the entire advertisement image related to the advertisement of the advertisement number, and the setting range of the transparent area in the main content information (web page) of the main content ID. Is remembered in association with.

In this example, the image ID of the partial advertisement image and the image ID of the entire advertisement image corresponding to the partial advertisement image include a common advertisement number. Therefore, the server 10 can discriminate between the partial advertisement image and the whole advertisement image constituting the advertisement of the advertisement number based on the advertisement number.

In the general advertisement database 153a shown in FIG. 6-2, as an example, not limited to, a storage area in which the entire advertisement image is stored in association with the image ID of the entire advertisement image and the entire advertisement image are stored in the terminal 20. The billing amount, which is the amount charged to the advertiser each time it is displayed, is stored in association with the billing amount. In this example, 1.0 yen is charged to the advertiser every time the entire advertisement image is displayed based on the touch operation on the partial advertisement image.

The partial advertisement database 153b shown in FIG. 6-3 is not limited to, but as an example, a storage area in which the partial advertisement image is stored in association with the image ID of the partial advertisement image, and a partial advertisement image for the entire advertisement image. A region (a trimming region indicating which region of the corresponding overall advertisement image the partial advertisement image corresponds to) and an initial position of the partial advertisement image are stored.

In this embodiment, as the area of the partial advertisement image, an area obtained by vertically trimming the corresponding entire advertisement image is defined. In the figure, as an example, not limited, the coordinate value in the horizontal direction is represented by "x", the coordinate value in the vertical direction is represented by "y", and the coordinate value is represented by "(x, y)".

FIG. 6-4 shows an example of a table showing the relationship between the size (vertical width) of the partial advertisement image and the billing amount. This table can be stored in the storage unit 15 of the server 10 as an example, not a limitation.

In this table, the vertical width of the partial advertisement image and the charge amount per display of the entire advertisement image (hereinafter, appropriately referred to as "charge amount") are defined in association with each other. That is, this table is a table for setting the billing amount based on the vertical width of the partial advertisement image.

The example shown in FIG. 6-4 shows a case where the vertical width of the partial advertisement image is divided according to the ratio to the vertical width of the page display area and the billing amount is changed. This is a billing amount depending on how much the vertical width of the partial advertisement image occupies within the display range that is the standard for the user to see (not limited, but within the range of the page display area as an example). It is intended to change.

Specifically, the vertical width of the partial advertisement image is not limited, but as an example, "20% of the vertical width of the page display area", "40% of the vertical width of the page display area", "vertical width of the page display area". It is divided into "60% of" and "80% of the vertical width of the page display area".
Then, "1.0 yen" is charged for "20% of the vertical width of the page display area", and "1.2 yen" is charged for "40% of the vertical width of the page display area". "60% of the vertical width of the page display area" is set as a billing amount of "1.4 yen", and "80% of the vertical width of the page display area" is set as a billing amount of "1.6 yen". ing.
That is, the higher the ratio of the page display area to the vertical width, the higher the billing amount.

In this example, the vertical width of the partial advertisement image is divided according to the ratio of the page display area to the vertical width, but the present invention is not limited to this.
As an example, not a limitation, the vertical width of the partial advertisement image may be divided according to the ratio of the main content information (web page) to the vertical width, and the billing amount may or may not be changed.

If the height of the entire advertisement image is the same as the height of the page display area, or if the size of the entire advertisement image is the same as the size of the page display area, the ratio of the above page display area to the height is It is the same as the ratio to the vertical width of the entire advertising image. That is, the vertical width of the partial advertising image is divided according to the ratio to the vertical width of the entire advertising image, and the billing amount is set.

The entire advertisement image does not necessarily have to be an image having the same size as the page display area, and is not limited, and as an example, an image having a size smaller than the page display area may be used.
Therefore, as an example, not limited to this, the vertical width of the partial advertising image may be divided according to the ratio to the vertical width of the entire advertising image to change the billing amount, or it is not necessary to do so.
In this case, as the size of the entire advertisement image increases, the billing amount may be relatively higher for the same ratio (ratio to the vertical width of the entire advertisement image).

In this embodiment, the control unit 11 of the server 10 determines and determines the billing amount when the entire advertisement image corresponding to the partial advertisement image is displayed based on the set vertical width of the partial advertisement image. Associate the charged amount with the entire advertising image.

As an example, not a limitation, based on the fact that the server 10 transmits the whole advertisement data to the terminal 20 in B11 of FIG. 5-2, the advertisement number (or the image ID of the whole advertisement image) corresponding to the whole advertisement data is used. Update the billing amount related to the advertisement of the advertisement number (or image ID) stored in association with. In addition, the billing amount for the advertiser is updated based on the association between the advertisement number (or image ID) and the advertiser ID.

In addition, in A25 of FIG. 5-2, based on the fact that the terminal 20 displayed the whole advertisement image 242a on the display unit 24 (the whole advertisement image 242a became visible), the image ID of the whole advertisement image 242a. The advertisement display information including the above may be transmitted to the server 10. The server 10 that receives the advertisement display information determines the charge amount for the advertisement of the advertisement number associated with the image ID included in the advertisement display information and the charge amount for the advertiser of the advertiser ID associated with the advertisement display information. Each may be updated.

The amount charged to the advertiser can also be defined as the amount charged when the partial advertisement image is displayed. Then, the server 10 may or may not set the billing amount when the partial advertisement image is displayed. This also applies to other examples.

(2) Setting of Partial Advertising Image by Advertiser As described above, the area to be the partial advertising image in the whole advertising image can be arbitrarily set by the advertiser.

As an example, not a limitation, the advertiser sets a setting device (for example, a device having the same function as the terminal 20) for setting a partial advertisement image stored in the server 10 with the server 10 via the network 30. It is possible to set a partial advertisement image by operating the setting device in the connected state.

Specifically, the advertiser operates to specify the area of the partial advertisement image in the state where the entire advertisement image is displayed on the display unit of the setting device (for example, the position of the rectangle displayed on the entire advertisement image and the position of the rectangle. By performing the operation of changing the size), the designated area is trimmed from the entire advertisement image and set as the partial advertisement image, and is stored in the partial advertisement database 153b. The set partial advertisement image data is delivered to the terminal 20 as partial advertisement data.

As described above, the partial advertisement image can be automatically set by the terminal 20 or the server 10, and the partial advertisement image can be set by the operation of the terminal 20 by the user.

(3) Setting of Transparent Area by Server When a partial advertisement image is set, the control unit 11 of the server 10 associates the partial advertisement image with the partial advertisement image based on the width and height of the partial advertisement image as an example, not as a limitation. Set the transparent area of the main content information (web page).

Specifically, the server 10 is not limited, but as an example, has a width equal to or smaller than the width of the partial advertisement image (80% to 100% of the width of the partial advertisement image as an example, not limited). The width of the transparent area is defined as the height of the transparent area, and the height equal to or smaller than the height of the partial advertisement image (80% to 100% of the height of the partial advertisement image as an example, not limited) is defined as the height of the transparent area. By doing so, the size (size) of the transparent area is set.

In addition, unlike this, the server 10 may or may not set the size (size) of the transparent area based on either the width or the height of the partial advertisement image. You may.

Further, the server 10 determines the position of the transparent area in the main content information (web page). Specifically, the server 10 is not limited, but as an example, when a web page having a vertical width of about twice the vertical width of the page display area is displayed on the terminal 20, the web page is set to the initial position. If you want to make a part of the partial advertisement image visible in a certain state (for example, if the basic setting for that is made by the advertiser, not limited), the position of the transparent area is at the top of the web page. Determine the position to be superimposed on the partial advertisement image.

On the other hand, if you want to make the partial advertisement image invisible when the web page is in the initial position (for example, if the basic setting for that is made by the advertiser, not limited), the position of the transparent area is set to the web. It is set at the bottom of the page so that the transparent area appears in the page display area from the bottom of the screen by scrolling and overlaps with the partial advertisement image.

The server 10 may determine the size or position of the transparent region based on the configuration of the main content information as an example, not limited to the server 10.

As an example, not a limitation, when more important areas in the main content information (main content areas that the user pays attention to) such as news images on the web page of the news site are arranged in the first half than in the second half, the important areas The transparent area is set in the latter half of the web page while avoiding the above, and the vertical width of the transparent area is set so that a predetermined interval is provided between the transparent area and the important area.

On the contrary, when more important areas are arranged in the latter half than in the first half, the transparent area is set in the first half of the web page while avoiding the important area, and the transparent area and the demand area are set. The vertical width of the transparent area is set so that a predetermined interval is provided between the two.

It should be noted that the server 10 may or may not set the transparent area based on the size (size) of the partial advertisement image, as an example rather than the limitation. Specifically, as an example, not a limitation, the size of the transparent region is the same as or smaller than the size of the partial advertisement image (80% to 100% of the size of the partial advertisement image as an example, not the limitation). It may or may not be set as.

<Effect of the sixth embodiment>
In the sixth embodiment, the advertisement content data (not limited, but as an example, the whole advertisement data including the whole advertisement image, which is an example of the first content data) is requested by the advertiser to be transmitted to the user's terminal 20. , The partial advertisement image (the first information in the first content information) of the advertisement content information shows the structure set by the advertiser.
As an example of the effect obtained by such a configuration, the business operator (not limited, but an advertiser as an example) wants to pay attention to the user of the first content information based on the first content data requested to be transmitted to the terminal. The area can be set as the first information.

Further, in the sixth embodiment, the billing amount based on the transmission of the entire advertisement image to the terminal 20 is set based on the length of the side of the partial advertisement image (first information) or the size of the partial advertisement image. The configuration is shown.
As an example of the effect obtained by such a configuration, an appropriate billing amount is set for the first information, which has a high display effect (not limited but an advertising effect as an example) and is likely to be displayed in the first content information. To.

Further, in the sixth embodiment, the whole advertisement data (first content data) includes the data of the whole advertisement image (first content information), and the whole advertisement image is a partial advertisement image (first information) according to the advertisement number. ) Is shown.
As an example of the effect obtained by such a configuration, it is possible to display the first information first and then display the first content information corresponding to the first information, not as a limitation but as an example.

Further, the sixth embodiment shows a configuration in which the transparent region is set based on the length of the side of the partial advertisement image (first information) or the size of the partial advertisement image.
As an example of the effect obtained by such a configuration, a transparent region suitable for the first information can be set.

Further, in the sixth embodiment, the whole advertisement data (first content data) includes the data of the whole advertisement image (first content information), and the whole advertisement image is the partial advertisement image (first information). It shows a configuration in which information about billing based on length or size of partial advertising image is associated.
As an example of the effect obtained by such a configuration, the first information having a length or size that is easily noticed by the user is associated with, as an example, not a limitation, a billing amount according to the ease of receiving the attention. Can be done.

Further, in the sixth embodiment, the overall advertisement data (first content data) includes the data of the overall advertisement image (first content information), and the overall advertisement image (first information) contains the entire advertisement data. The configuration of the server 10 that transmits to the terminal 20 and is associated with the billing information is shown.
As an example of the effect obtained by such a configuration, information on billing based on the display of the first content information can be managed on the server side.

<Sixth variant (1)>
In the sixth embodiment, an example in which the partial advertisement image is set by the advertiser is shown, but the present invention is not limited to such a form. As described above, the partial advertisement image may be set based on the entire advertisement image by the server 10 that stores the entire advertisement image.

As an example, not limited to this, the server 10 may set a horizontally long rectangular area including a pixel at the center coordinate of the entire advertisement image 242a at the center position in the partial advertisement image 242b. Further, the server 10 executes image processing for the entire advertisement image 242a, and estimates the contour of the feature portion by edge detection using filtering or the like as an example, not limited to the horizontally long image including the contour. The rectangular area may be set to the partial advertisement image 242b.

Further, when the entire advertisement image 242a is a moving image, the server 10 is not limited to, but as an example, the difference in pixel values between the images before and after based on the display order or between the frames before and after based on the display order ( The partial advertisement image 242b may be set so as to include the estimated feature portion by estimating the region having a large variation) as the feature portion.

In this modification, the partial advertisement image (first information) shows a configuration set by the server 10 that transmits the entire advertisement data (first content data) to the terminal 20.
As an example of the effect obtained by such a configuration, it is possible to eliminate the need for the business operator (not limited to the advertiser as an example) to set the first information.

<Sixth variant (2)>
In the sixth embodiment, an example in which one advertisement information is displayed in association with one main content information is shown on the terminal 20, but the present invention is not limited to such a configuration, and a plurality of advertisement information is associated with one main content information. May be displayed.

As an example, not a limitation, in the main content database 152, two different advertisement numbers (hereinafter, referred to as a first advertisement number and a second advertisement number) are associated with one main content ID. Then, when the main content data of the main content ID is delivered to the terminal 20, the first advertisement content data associated with the first advertisement number (data of the first overall advertisement image, a part of the first overall advertisement image). (Data of the first partial advertisement image) and second advertisement content data associated with the second advertisement number (data of the second overall advertisement image, data of the second partial advertisement image which is a part of the second overall advertisement image) However, it may be delivered to the terminal 20.

As an example, not a limitation, the first partial advertisement image and the second partial advertisement image are arranged in the first layer, and the main content information having a transparent area is arranged in the second layer, so that the transparent area of the main content information is arranged. At least one of the first partial advertisement image and the second partial advertisement image may be visible through the image.

In the examples shown in FIGS. 6-5 and 6-6, the first partial advertisement image 242b, which is an advertisement image of a digital wristwatch, and the second partial advertisement image 242b, which is an advertisement image of an analog wristwatch, are arranged on the first layer. The web page 241 is arranged in the second layer. The first partial advertisement image 242b and the second partial advertisement image 242b are both horizontally long images, and are arranged vertically side by side on the first layer.

As shown in FIG. 6-5, when the web page 241 is in the initial position, the transparent area 241a is not in the page display area, so that neither the first partial advertisement image 242b nor the second partial advertisement image 242b can be visually recognized. It has become.

When the user scrolls the web page 241 to the upper side of the screen, the transparent area 241a appears in the page display area from the lower part of the screen. At this time, only the lower portion of the first partial advertisement image 242b arranged at the lower end of the first layer can be visually recognized via the transparent region 241a. When the user further performs a scroll operation and scrolls the web page 241 upward on the screen, the entire first partial advertisement image 242b can be visually recognized via the transparent area 241a.

As shown in FIG. 6-6, the user further performs a scroll operation to scroll the web page 241 to the upper side of the screen, so that the entire first partial advertisement image 242b and the upper part thereof are arranged via the transparent area 241a. It becomes possible to visually recognize a part of the second partial advertisement image 242b. By further scrolling the web page 241 and scrolling the web page 241 to the upper side of the screen, the entire first partial advertisement image 242b and the entire second partial advertisement image 242b can be visually recognized via the transparent area 241a. Become.

At this time, both the first partial advertisement image 242b and the second partial advertisement image 242b were superimposed on the transparent region 241a (not limited, but as an example, the boundary line between the first partial advertisement image 242b and the second partial advertisement image 242b). Is located in the center of the transparent region 241a in the vertical direction), the relative positions of the transparent region 241a and the first partial advertisement image 242b are fixed, and the relative positions of the transparent region 241a and the second partial advertisement image 242b are fixed. Is also fixed.

After that, when the user performs a scroll operation, the first partial advertisement image 242b and the second partial advertisement image 242b move together with the transparent region 241a. As a result, the entire state of the first partial advertisement image 242b and the entire second partial advertisement image 242b can be visually recognized through the transparent region 241a.

As described above, based on the plurality of partial advertisement images 242b being arranged on the first layer, the transparent region 241a is also set so that the plurality of partial advertisement images 242b can be visually recognized. That is, in this modification, the server 10 sets the transparent area based on the number of partial advertisement images.

Specifically, as an example, not limited, the server 10 is limited based on arranging a plurality of partial advertisement images 242b in the vertical direction of the first layer in association with common main content information in the terminal 20. Instead, as an example, the vertical width of the transparent region 241a is set to the width obtained by adding the vertical width of the first partial advertisement image 242b and the vertical width of the second partial advertisement image 242b.
As an example, but not a limitation, the width of the transparent region 241a is equal to or smaller than the width of the shorter partial advertisement image 242b of the first partial advertisement image 242b and the second partial advertisement image 242b. Set to width.

This modification is a part of the first partial advertisement image 242b (first information) which is a part of the first overall advertisement image 242a (first content information) and a part of the second overall advertisement image 242a (third content information). Both the second partial advertisement image 242b (second information) is displayed in the page display area, and the vertical width and the horizontal width of the transparent area are the vertical width and the horizontal width of the first partial advertisement image 242b and the second partial advertisement image. The configuration set based on the vertical width and the horizontal width of 242b is shown.
As an example of the effect obtained by such a configuration, when a plurality of information is arranged on the first layer as an example, not limited to the above, a transparent region that makes the plurality of information visible can be set.

<Sixth variant (3)>
In the sixth embodiment, as an example but not a limitation, the server 10 transmits the data of the web page 241 including the transparent area 241a based on the initial setting to the terminal 20 before setting the size of the transparent area 241a, and the terminal 20 In the above, the web page 241 including the transparent region 241a based on the initial setting may be displayed once.

After that, the server 10 will be arranged in the first layer, or at least one of the vertical width and the horizontal width of the partial advertisement image 242b arranged in the first layer, the size of the partial advertisement image 242b, The transparent region 241a is set based on the number of partial advertisement images 242b or a combination thereof. Then, the main content information (web page 241) having the transparent region 241a is transmitted to the terminal 20, and the main content information (web page 241) having the updated transparent region 241a is rearranged in the second layer in the terminal 20. You may do so.

In the example shown in FIG. 6-7, in the terminal 20, two horizontally long partial advertisement images 242b are arranged vertically on the first layer, and the horizontally long transparent area 241a based on the initial setting is arranged on the second layer. A web page 241 containing the above is arranged. The transparent region 241a based on the initial setting is a rectangle having a predetermined vertical width and horizontal width.
In this example, the vertical width of the transparent region 241a based on the initial setting is only about 30% of the vertical width of one partial advertisement image 242b, so that only a part of one partial advertisement image 242b can be visually recognized. Yes, the other partial advertisement image 242b is completely invisible.

After that, the server 10 sets a transparent region 241a having a size so that both partial advertisement images 242b can be visually recognized, based on the vertical width and the horizontal width of each partial advertisement image 242b arranged in the first layer of the terminal 20. Then, the main content data including the data of the web page 241 including the transparent area 241a is transmitted to the terminal 20. As a result, the web page 241 including the transparent area 241a (transparent area 241a changed from the initial setting) based on the main content data is arranged on the second layer of the terminal 20.

As a result, the user can visually recognize both partial advertisement images 242b through the modified transparent region 241a.
As an example of the effect of this modification, the user can see the main content information before the transparent region 241a based on the advertisement information associated with the main content information is set.

When the advertisement information associated with the main content information is different based on the user's attribute information and the access history of the website, the partial advertisement image 242b is different depending on the user, so that the server 10 has a different transparent area for each user. A load to set 241a is generated. As a result, it takes a predetermined time for the server 10 to set the transparent region 241a based on the partial advertisement image 242b and transmit the main content data of the main content information (web page 241) having the transparent region 241a to the terminal 20. This makes the user who cannot see the main content information immediately feel uncomfortable.

In this modification, the main content information is displayed by temporarily displaying the web page 241 including the default transparent area 241a on the terminal 20 before setting the transparent area 241a based on the partial advertisement image 242b. It is possible to prevent delays.

<Sixth variant (4)>
The method of setting the billing amount described in the above embodiment is merely an example, and is not limited to this.
As an example, not a limitation, the billing amount may or may not be set in consideration of not only the vertical width of the partial advertisement image but also the width of the partial advertisement image.

FIG. 6-8 is a diagram showing another example of a table showing the relationship between the size of the partial advertisement image and the billing amount. This table can be stored in the storage unit 15 of the server 10 as an example, not a limitation.

The structure of this table is almost the same as that of FIG. 6-4, but the column of the partial advertisement image size is different. Specifically, in this table, the partial advertisement image size includes the width of the partial advertisement image and the height of the partial advertisement image.

The width is not limited, but is classified into three categories: "the entire width of the page display area", "3/4 of the width of the page display area", and "1/2 of the width of the page display area". ing.

In each width column, the height is not limited as the height according to the ratio to the width, but as an example, "25% of width", "50% of width", "75% of width", "100% of width" and "125% of width" are defined.

Regarding the width of the partial advertisement image "the entire width of the page display area", the charge amount "1.0 yen" is for "25% of the width" and the charge amount "1.2 yen" is for "50% of the width". , "75% of width" is charged "1.4 yen", "100% of width" is charged "2.0 yen", and "125% of width" is charged "2." "5 yen" is set for each. That is, the higher the ratio to the width, the higher the amount is set as the billing amount.

Regarding the width of the partial advertisement image "3/4 of the width of the page display area", the charge amount "0.8 yen" is for "25% of the width" and the charge amount is "0" for "50% of the width". "0.9 yen", "75% of width" is charged "1.1 yen", "100% of width" is charged "1.5 yen", "125% of width" is charged The billing amount "1.9 yen" is set for each. That is, the higher the ratio to the width, the higher the amount is set as the billing amount.

Regarding the width of the partial advertisement image "1/2 of the width of the page display area", the charge amount "0.6 yen" is for "25% of the width" and the charge amount is "0" for "50% of the width". "0.7 yen", "75% of width" is charged "0.8 yen", "100% of width" is charged "1.1 yen", "125% of width" is charged The billing amount "1.4 yen" is set for each. That is, the higher the ratio to the width, the higher the amount is set as the billing amount.

Further, as the ratio of the width to the page display area increases, a higher amount of money is set as the billing amount for the same height. That is, the higher the ratio of the width to the page display area, the higher the amount is set as the billing amount.
Further, in the case of a vertically long image in which the vertical width of the partial advertisement image is larger than the horizontal width, a higher charge amount is set than in the case of the horizontally long image.

Further, in the above embodiment, the billing amount is classified based on the vertical width determined according to the ratio of the page display area to the horizontal width. Billing amounts may or may not be categorized based on.
Similarly, the billing amount may or may not be classified based on the actual length of the width of the partial advertising image.

<Sixth variant (5)>
When the sixth embodiment is applied to the second embodiment or the third embodiment, the storage unit 15 of the server 10 may not store the partial advertisement database 153b. As an example, not limited to this, the server 10 may or may not store the attention area information for identifying the attention area in the whole advertisement image 242a in association with the image ID of the whole advertisement image 242a. Good.

Further, the relationship between the size of the partial advertisement image 242b shown in FIGS. 6-4 and 6-8 and the charge amount generated by displaying the entire advertisement image 242a is the size of the area of interest and the area of interest. It can be applied to the relationship with the billing amount generated by displaying the entire advertisement image 242a including the above.

In the configuration according to this modification, in A25 of FIG. 3-2, the terminal 20 displays the entire advertisement image 242a on the display unit 24 (the entire advertisement image 242a can be visually recognized). Based on this, advertisement display information including the image ID of the entire advertisement image 242a may be transmitted to the server 10. The server 10 that receives the advertisement display information determines the charge amount for the advertisement of the advertisement number associated with the image ID included in the advertisement display information and the charge amount for the advertiser of the advertiser ID associated with the advertisement display information. Each may be updated.

In this modification, when a plurality of advertisements are associated with one main content information, it is not limited, but as an example, in the main content database 152, two different advertisement numbers (hereinafter, first advertisement numbers) are associated with one main content ID. , 2nd advertising number). Then, when the main content data of the main content ID is delivered to the terminal 20, the first advertisement content data (data of the first overall advertisement image and a part of the first overall advertisement image) associated with the first advertisement number is used. The attention area information that identifies a certain first attention area) and the second advertisement content data (data of the second whole advertisement image and a part of the second whole advertisement image) associated with the second advertisement number. (2) including information on the area of interest that identifies the area of interest) may be delivered to the terminal 20.

Then, the first attention area and the second attention area are arranged side by side in the vertical direction on the first layer, and the main content information is arranged on the second layer. Further, the entire first overall advertisement image is displayed (becomes visible) based on the second input (touch operation) for the first attention area, and based on the second input (touch operation) for the second attention area. The entire second overall advertisement image may be displayed (visible).

<7th Example>
The seventh embodiment is an embodiment in which a plurality of partial advertisement images are arranged on the first layer.
The fourth to sixth embodiments are different from the fourth to sixth embodiments in that a plurality of partial advertisement images are arranged in the first layer instead of one partial advertisement image.

The contents described in the seventh embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

In this embodiment, when different partial advertisement images are arranged adjacent to each other, they are illustrated and described as being arranged with a gap so that the user can recognize that they are different partial advertisement images.
However, unlike the present embodiment, different partial advertisement images may or may not be arranged without providing a gap.

In the example shown in FIG. 7-1, two partial advertisement images 242b are arranged as advertisement content information in the first layer, and a web page 241 is arranged in the second layer.
Specifically, as shown in FIG. 7-1, as an example, not a limitation, the first part advertising image 242b of the digital wristwatch is arranged at the lower part of the first layer, and the second part of the analog wristwatch is arranged at the central part. The advertisement image 242b is arranged. In addition, a web page 241 of a business news site is arranged as main content information in the second layer.

On the web page 241, a document (not a limitation, an example of character information included in the third content information) and an image (not a limitation, an example of image information included in the third content information) are included. Although included, they will all be placed on the second layer.

The first partial advertisement image 242b and the second partial advertisement image 242b are both horizontally long images and are arranged vertically side by side on the first layer. The first partial advertisement image 242b is not limited, but as an example, is an image obtained by trimming a part of the first overall advertisement image 242a, and is arranged at the lower end of the page display area of the terminal 20.

The second partial advertisement image 242b is not limited, but is, as an example, an image obtained by trimming a part of the second overall advertisement image 242a to a size substantially the same as the size of the first partial advertisement image 242b, and is an image obtained by trimming the first partial advertisement image 242b. It is placed adjacent to the upper side of. That is, the first partial advertisement image 242b and the second partial advertisement image 242b are located at the lower part of the screen and the central part of the screen, respectively.

In this embodiment, as an example but not a limitation, the relative position of the first partial advertisement image 242b with respect to the page display area and the relative position of the second partial advertisement image 242b with respect to the page display area are fixed. That is, the positions of the first partial advertisement image 242b and the second partial advertisement image 242b do not change even if the user scrolls the web page 241.

As shown in FIG. 7-2, when the user accesses the business news site by the web browser of the terminal 20, the web page 241 is displayed in the page display area.
In this example, since the vertical width of the web page 241 is larger than the vertical width of the page display area, the entire web page 241 cannot fit in the page display area. As a result, a part of the web page 241 including the first part [TOP] of the web page 241 is initially displayed in the page display area, and the remaining part including the last part [END] of the web page 241 is hidden. ing. In this state, the web page 241 is in the initial position.

In this example, when the web page 241 is in the initial position, the transparent area 241a is arranged at the lower end of the page display area. The transparent region 241a is a horizontally long region having a horizontal width larger than the vertical width, and has substantially the same size as the size of the first partial advertisement image 242b. Therefore, the entire first partial advertisement image 242b at the lower part of the screen is visually recognized through the transparent region 241a.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the transparent area 241a) and scrolls the web page 241 by moving the finger upward on the screen. Scroll up the screen. Along with this, the transparent region 241a moves upward, and a part of the upper side of the first partial advertisement image 242b and a part of the lower side of the second partial advertisement image 242b are visually recognized via the transparent region 241a. It becomes a state.

After that, when the user continues the scrolling operation and moves the final portion [END] of the web page 241 to the page display area, the transparent area 241a also scrolls upward on the screen as the web page 241 scrolls upward on the screen. The transparent region 241a and the second partial advertisement image 242b are superimposed on each other. This state is defined as the state in which the web page 241 is at the terminal position.

<Processing>
FIG. 7-3 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

FIG. 7-3 shows a partial advertisement after the process (B3) in which the main content data to be distributed (including data related to the web page 241 of the news site as an example, not limited) is transmitted to the flowchart of FIG. 4-5. A step of the partial advertisement determination process for determining the image 242b (not limited to the step of B4 as an example) is added, and when the region of interest and the transparent region 241a overlap, the transparent region 241a with respect to the partial advertisement image 242b is added. It is a flowchart which deleted the process step (step of A7b to A12a as an example, not limitation) of the process which fixes a relative position of.

After B3, the server 10 analyzes the content of the main content data to be distributed as the partial advertisement determination process, and extracts three or more partial advertisement data having the content related to the content from the partial advertisement database 153b. Then, a process of randomly selecting two partial advertisement data to be delivered to the terminal 20 from the extracted three or more partial advertisement data (B4) is performed.

After that, the server 10 identifies the selected partial advertisement data from the partial advertisement database 153b (B5), and uses the identified partial advertisement data (including data related to the partial advertisement image 242b as an example, not a limitation) in the communication I / F14. Is transmitted to the terminal 20 (B7), and the distribution process is completed.

The method of selecting two partial advertisement data to be delivered to the terminal 20 from the three or more partial advertisement data is not limited to such a method. As an example, not limited to, two partial advertisement data to be delivered to the terminal 20 may be selected based on a time zone or a user's preference.

<Effect of the 7th Example>
The seventh embodiment includes a first partial advertisement image 242b (an example of the first information, not a limitation), which is a part of the first overall advertisement image 242a (an example of the first content information, not a limitation), and a second. The second partial advertisement image 242b (an example of the second information, not the limitation), which is a part of the entire advertisement image 242a (an example of the second content information, not the limitation), is at least the page display area (not the limitation, the terminal, not the limitation). Main content information (web page 241) (limited) that is displayed in (an example of a display area) of the above and is superimposed on at least a part of the first partial advertisement image 242b and the second partial advertisement image 242b and has a transparent region 241a at least in a part. Instead, an example of the third content information) is displayed in the page display area. Then, a configuration is shown in which control for moving on the page display area is executed in at least the transparent area 241a of the web page 241 based on a scroll operation on the page display area by the user (not limited to an example of the first input). There is.
As an example of the effect obtained by such a configuration, the first information and the second information are fixed in the display area, while the transparent area moves on the display area based on the first input. Therefore, the user can visually recognize the first information and the second information through the transparent region.

Further, in the seventh embodiment, the first input is a scroll operation of the user, and the transparent area 241a is moved in a direction based on the scroll operation.
As an example of the effect obtained by such a configuration, by moving the transparent region in the direction intended by the user, it is possible to increase the possibility that the user pays attention to at least one of the first information and the second information.

Further, in the seventh embodiment, the first content information is advertising information (not limited but as an example, the first overall advertising image 242a), and the first information (not limited but as an example, the first partial advertising image 242b) is. The configuration that is a part of it is shown.
As an example of the effect obtained by such a configuration, the content of the advertising information can be recognized by the user through the transparent area moving on the display area, so that the advertising effect can be improved.

Further, the seventh embodiment includes the terminal 20 receiving the third content data (main content data as an example, not limited) by the communication I / F22, and the third content information (business as an example, not limited). The news web page, etc.) shows the structure based on the third content data.
As an example of the effect obtained by such a configuration, the third content information can be displayed based on the data received from the outside of the terminal.

Further, in the seventh embodiment, the third content information (not limited, but as an example, a web page of business news) includes character information or image information, and the transparent area 241a does not include character information or image information. Shown.
As an example of the effect obtained by such a configuration, it becomes easy to distinguish the third content information from the first information and the second information that can be visually recognized through the transparent region.

<Other effects>
In the seventh embodiment, the transparent area of the main content information arranged in the second layer moves based on the input of the user, but the plurality of partial advertisement images arranged in the first layer have the transparent area of the main content information. It has a configuration that does not move with.

More specifically, the seventh embodiment shows a configuration in which the control unit 21 executes control for moving on the page display area in the transparent area 241a based on the direction of the first input of the user.
As an example of the effect obtained by such a configuration, the user can change the moving direction of the transparent region by changing the direction of the first input, and the user can change at least the first information and the second information. You can increase the possibility of paying attention to one side.

Further, in the display example shown in FIG. 7-2, in a state where the final portion [END] of the web page 241 is moved to the page display area, the user can view the entire second partial advertisement image 242b via the transparent region 241a. It becomes visible.
That is, when the web page 241 is in the initial position, the entire first partial advertisement image 242b becomes visible through the transparent region 241a, and when the web page 241 is in the terminal position, the second partial advertisement image 242b The whole becomes visible through the transmission region 241a.

When the user finishes reading the content of the web page 241, the web page 241 is at the terminal position, and the entire second partial advertisement image 242b is visible through the transparent region 241a. Further, after the user finishes reading the contents of the web page 241, the state in which the web page 241 is not scrolled often continues.
That is, after the user finishes reading the content of the web page 241, the state in which the second partial advertisement image 242b can be visually recognized through the transparent region 241a often continues for a long time, but the second partial advertisement image 242b is It cannot be seen unless the user scrolls the web page 241.

On the other hand, before the user reads the content of the web page 241, the web page 241 is in the initial position, and the entire first partial advertisement image 242b is visible through the transparent region 241a. From the above, the possibility that the first partial advertisement image 242b is visually recognized is higher than the possibility that the second partial advertisement image 242b is visually recognized.
Therefore, as an example, not a limitation, it can be said that the first partial advertisement image 242b has a higher value as an advertisement than the second partial advertisement image 242b.

<7th modification (1)>
In the seventh embodiment, the main content information (web page 241) having a transparent region 241a is superimposed on the entire region of the first partial advertisement image 242b and the second partial advertisement image 242b arranged in the first layer. However, the configuration is not limited to this, and is partially transparent to a part of the first partial advertisement image 242b and the second partial advertisement image 242b arranged in the first layer. The main content information (web page 241) having the area 241a may be superimposed.

Further, in the seventh embodiment, an example in which the entire area of the rectangular transparent area 241a is moved by the scroll operation is shown, but the present invention is not limited to such a configuration, and a part of the rectangular transparent area 241a is moved by the scroll operation. May be moved.

Further, in the seventh embodiment, an example is shown in which the transparent area 241a in the web page 241 and another area (character area of a news article, etc.) are integrally moved by a scroll operation. The transmission region 241a may be movable independently of other regions without limitation.

<7th variant (2)>
In the seventh embodiment, the first content information and the second content information are used as advertisement information, but at least one of the first content information and the second content information is not limited to the advertisement information and may be other content information. .. As an example, not a limitation, at least one of the first content information and the second content information may be the content information related to the third content information, and the third content information is not a limitation but an example in the document of the news article. In some cases, at least one of the first and second content information is a news image associated with the news article, even if at least one of the first and second information is part of the news image. Good.
As an example of the effect obtained by such a configuration, it is possible to diversify the display form of the information related to the third content information.

<7th modification (3)>
In the seventh embodiment, an example is shown in which the size of the transparent region 241a is substantially the same as the size of the partial advertisement image 242b. Not limited to such a configuration, the size of the transparent region 241a may be smaller than or larger than the size of the partial advertisement image 242b.

<7th modification (4)>
In the seventh embodiment, an example in which the first partial advertisement image 242b and the second partial advertisement image 242b are horizontally long images is shown, but at least one of the first partial advertisement image 242b and the second partial advertisement image 242b is vertically long. It may be an image.

Further, in the seventh embodiment, an example is shown in which the transparent area 241a of the web page 241 is in the page display area while the web page 241 is in the initial position, and the user can confirm this (FIG. 7). -1, see Figure 7-2). Not limited to such a configuration, when the web page 241 is in the initial position, the transparent region 241a of the web page 241 may not be in the page display region.

<7th modification (5)>
In the seventh embodiment, an example in which two partial advertisement images 242b of the first partial advertisement image 242b and the second partial advertisement image 242b are arranged in the page display area is shown, but three or more partial advertisement images 242b are arranged in the page display area. The partial advertisement image 242b may be arranged.

In the examples shown in FIGS. 7-4 to 7-6, three partial advertisement images 242b are arranged as advertisement content information in the first layer, and a business news site web page 241 is arranged as main content information in the second layer. ing.
Specifically, as shown in FIG. 7-4, as an example, not a limitation, the first part advertising image 242b of the digital wristwatch is arranged at the lower part of the first layer, and the second part of the analog wristwatch is arranged at the central part. The advertisement image 242b is arranged. Further, in addition to these, a third partial advertisement image 242b, which is an advertisement image of the pair watch, is arranged on the upper portion of the first layer. A web page 241 is arranged on the second layer.

The third partial advertisement image 242b is a horizontally long image obtained by trimming a part of the third overall advertisement image 242a to a size substantially the same as the size of the first partial advertisement image 242b, and is adjacent to the upper side of the second partial advertisement image 242b. And are placed. That is, the first partial advertisement image 242b, the second partial advertisement image 242b, and the third partial advertisement image 242b are located at the lower part of the screen, the central part of the screen, and the upper part of the screen, respectively.
The relative position of the third partial advertisement image 242b with respect to the page display area is fixed. That is, the first partial advertisement image 242b, the second partial advertisement image 242b, and the third partial advertisement image 242b do not change their positions even if the user scrolls the web page 241.

As shown in FIG. 7-5, in this example, the vertical width of the web page 241 is larger than the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. As a result, when the web page 241 is in the initial position, a part of the web page 241 including the first part [TOP] of the web page 241 is displayed in the page display area, and the final part [END] of the web page 241 is displayed. The rest, including, is hidden. Further, since the length of the web page 241 is long, the moving distance of the transmission region 241a is also large.

The transparent region 241a has substantially the same size as the size of the first partial advertisement image 242b, and is arranged at the lower end of the page display region. Therefore, the entire first partial advertisement image 242b at the lower part of the screen is visually recognized through the transparent region 241a.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the transparent area 241a) and scrolls the web page 241 by moving the finger upward on the screen. Scroll up the screen. Along with this, the transparent region 241a moves upward, and a part of the upper side of the first partial advertisement image 242b and a part of the lower side of the second partial advertisement image 242b are visually recognized via the transparent region 241a. It will be in a state of When the transparent region 241a is further moved upward, the transparent region 241a and the second partial advertisement image 242b are superimposed, and the user can see the entire second partial advertisement image 242b through the transparent region 241a. ..

As shown in FIG. 7-6, when the user further continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent area 241a further moves upward, and the upper side of the second partial advertisement image 242b. And a part of the lower part of the third partial advertisement image 242b are visually recognized via the transparent region 241a. Then, when the user continues the scrolling operation and moves the final portion [END] of the web page 241 to the page display area, the transparent area 241a also moves upward on the screen as the web page 241 scrolls upward on the screen. Scrolling, the transparent region 241a and the third partial advertisement image 242b are superimposed.
Therefore, in a state where the final portion [END] of the web page 241 is moved to the page display area, the entire third partial advertisement image 242b can be visually recognized via the transparent region 241a.

Before the user reads the content of the web page 241 the web page 241 is in the initial position (TOP) and the entire first partial advertising image 242b at the bottom of the first layer is visible through the transparent area 241a of the web page. It is possible.
On the other hand, after the user finishes reading the content of the web page 241, the web page 241 is in the final position (END), and the entire third partial advertising image 242b at the top of the first layer is the transparent area 241a of the web page. It is visible through.

After the user finishes reading the content of the web page 241, the web page is often not moved from that position, so that the state in which the third partial advertisement image 242b can be visually recognized through the transparent region 241a may continue for a long time. There are many. However, on the other hand, the third partial advertisement image 242b is not visible unless the user scrolls the web page 241.

On the other hand, the second partial advertisement image 242b becomes visible through the transparent region 241a while the user is reading the content of the web page 241. That is, the time during which the second partial advertisement image 242b can be visually recognized through the transparent region 241a is often short.

From the above, as an example, not a limitation, the value of the first partial advertisement image 242b as an advertisement is the highest, the value of the third partial advertisement image 242b as an advertisement is the next highest, and the value of the second partial advertisement image 242b is the second highest. It can be said that it has the lowest value as an advertisement.

<Effect of 7th modification (5)>
In this modification, the first general advertisement image 242a (not limited, but an example of the first content information) is a part of the third general advertisement image 242a (not limited, but an example of the fourth content information). The three-part advertisement image 242b (not limited, but an example of the third information) is displayed in the page display area (not limited, but an example of the display area of the terminal).
The transparent region 241a shows a configuration that is set based on the length of the side of the third partial advertisement image 242b (not limited, but an example of the third information) or the size of the third partial advertisement image 242b. ..
As an example of the effect obtained by such a configuration, in addition to the first information and the second information, a transparent region that makes the third information visible can be set.

<7th modification (6)>
The seventh embodiment shows an example in which two partial advertisement images 242b for different types of clocks are arranged in the page display area, and the seventh modification (5) shows three partial advertisement images for different types of clocks. An example is shown in which 242b is arranged in the page display area. The page display area is not limited to such a configuration, and two or more partial advertisement images 242b for products having different qualities and the like may be arranged.

In the examples shown in FIGS. 7-7 to 7-9, three partial advertisement images 242b are arranged as advertisement content information in the first layer, and a business news site web page 241 is arranged as main content information in the second layer. ing.
Specifically, as shown in Fig. 7-7, as an example rather than a limitation, the first layer has the first layer corresponding to the third, second, and first places of this month's recommended business book ranking in the central part, respectively. The partial advertisement image 242b, the second partial advertisement image 242b, and the third partial advertisement image 242b are arranged in order from the bottom. A web page 241 is arranged on the second layer.

The first partial advertisement image 242b, the second partial advertisement image 242b, and the third partial advertisement image 242b are all horizontally long images and have substantially the same size. The second partial advertisement image 242b is arranged adjacent to the upper side of the first partial advertisement image 242b, and the third partial advertisement image 242b is arranged adjacent to the upper side of the second partial advertisement image 242b. That is, in the first layer, the partial advertisement image 242b of the business book having the third, second, and first rankings is arranged from the lower side to the upper side.
The relative positions of the first partial advertisement image 242b, the second partial advertisement image 242b, and the third partial advertisement image 242b with respect to the page display area are fixed.

As shown in FIG. 7-8, since the vertical width of the web page 241 is larger than the vertical width of the page display area, the entire web page 241 cannot fit in the page display area. As a result, when the web page 241 is in the initial position, a part of the web page 241 including the first part [TOP] of the web page 241 is displayed in the page display area, and the final part [END] of the web page 241 is displayed. The rest, including, is hidden.

The transparent region 241a is a horizontally long region having a width larger than the height, and has substantially the same width as the width of the first partial advertisement image 242b. It has a vertical width of about 1.7 times. Further, at the lower end of the transparent area 241a, an opaque label 241b with the character string "Ranking of recommended business books of this month" is arranged.

The transparent region 241a is arranged so as to overlap with the first partial advertisement image 242b when the web page 241 is in the initial position. Therefore, the first partial advertisement image 242b and the lower part of the second partial advertisement image 242b are visually recognized via the transparent region 241a.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the transparent area 241a) and scrolls the web page 241 by moving the finger upward on the screen. Scroll up the screen. Along with this, the transparent region 241a moves upward, and a part of the upper side of the first partial advertisement image 242b and the second partial advertisement image 242b are visually recognized via the transparent region 241a.

After that, when the user continues the scrolling operation and moves the final portion [END] of the web page 241 to the page display area, the transparent area 241a also scrolls upward on the screen as the web page 241 scrolls upward on the screen. The transparent region 241a, the upper part of the second partial advertisement image 242b, and the third partial advertisement image 242b are overlapped with each other. That is, in the state where the web page 241 is at the terminal position, the user can visually recognize the upper part of the second partial advertisement image 242b and the third partial advertisement image 242b through the transparent region 241a.

In addition, although an example in which three partial advertisement images 242b are arranged so that the ranking of the business book rises from the lower side to the upper side is shown here, the part of the business book having a higher ranking is not limited to such a configuration. The three partial advertising images 242b may be arranged so that the advertising image 242b is arranged at a position having a higher advertising value.

In the example shown in FIG. 7-9 as an example, not a limitation, the third partial advertisement image 242b corresponding to the business book having the highest ranking is arranged on the lower side having the highest advertising value. In addition, the second partial advertisement image 242b corresponding to the business book having the second highest ranking is arranged on the upper side having the second highest advertising value. Then, the first partial advertisement image 242b corresponding to the business book having the third highest ranking is arranged in the center having the lowest advertising value. That is, in the first layer, from the lower side to the upper side, the third partial advertisement image 242b, the second partial advertisement image 242b, and the first partial advertisement corresponding to the business books ranked first, third, and second, respectively. Image 242b is arranged.

<Effect of 7th modification (3)>
In this modification, the first partial advertisement image 242b (not limited, but an example of the first information) and the second partial advertisement image 242b (not limited, an example of the second information) are page displays based on the content. The configuration to be displayed at the display position of the area (not limited, but an example of the display area of the terminal) is shown.
As an example of the effect obtained by such a configuration, by displaying the first information and the second information in the display area so as to be arranged in the order of the contents, the contents of the contents can be made easy for the user to understand. .. In addition, by displaying the first information and the second information in the display area so that the order of the content content and the order of the advertising value of the information placement position match, the advertising value according to the content content can be obtained. Information can be displayed at the position where it is held.

Further, in this modification, the first partial advertisement image 242b (not limited, but an example of the first information), the second partial advertisement image 242b (not limited, an example of the second information), and the third partial advertisement image 242b (not limited, but an example of the second information). The third information (an example of the third information, not the limitation) indicates a configuration displayed at the display position of the page display area (not the limitation, but an example of the display area of the terminal) based on the content of the content.
As an example of the effect obtained by such a configuration, by displaying the first information, the second information, and the third information in the display area so as to be arranged in the order of the contents, the contents of the contents can be easily understood by the user. can do. In addition, by displaying the first information, the second information, and the third information in the page display area so that the order of the content contents and the order of the advertising value of the information placement position match, the content can be adjusted according to the contents. Information can be displayed at a position that has advertising value.

In this modified example, three partial advertisement images 242b are arranged in the page display area, but the present invention is not limited to such a configuration, and two partial advertisement images 242b or four or more partial advertisements are displayed. The image 242b may be arranged in the page display area.

<8th Example>
The eighth embodiment is not limited to an example, and is an embodiment in which the entire advertisement image 242a corresponding to the first partial advertisement image 242b is visible based on the user's second input to the first partial advertisement image 242b. is there. Further, it is an embodiment that makes the entire advertisement image 242a corresponding to the second partial advertisement image 242b visible based on the user's third input to the second partial advertisement image 242b. The eighth embodiment is executed after the execution of the superimposed display process (A4) shown in FIG. 7-3 as an example without limitation.
The eighth embodiment corresponds to the fifth embodiment, but in the terminal 20, the execution target of the control for making the entire advertisement image visible is extended to a plurality of partial advertisement images instead of one partial advertisement image. The point is different.

The contents described in the eighth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
In the display screen shown in FIG. 8-1, the web page 241 is moved from the initial position by performing the scroll operation (A5 to A13) after executing the superimposed display process (A4) of FIG. 7-3 as an example. Scroll upward on the screen (A7). Along with this, the transparent region 241a moves upward, and a part of the upper side of the first partial advertisement image 242b and a part of the lower side of the second partial advertisement image 242b are visually recognized via the transparent region 241a. It is in a state of being.

In this state, the user performs a touch operation (an example of a second input, not a limitation) in which the user touches the visible first partial advertisement image 242b (an example of the first information, not the limitation) once briefly. By performing this on the touch panel, the first overall advertisement image 242a corresponding to the first partial advertisement image 242b becomes visible. The first partial advertisement image 242b is a vertically long advertisement image displayed on the entire page display area.

The first general advertisement image 242a is an image including the entire region of the first partial advertisement image 242b and also includes a region not included in the first partial advertisement image 242b. In this example, the information contained in the first partial advertising image 242b is only the appearance and release date of the dial of the digital wristwatch. On the other hand, the first overall advertisement image 242a includes the appearance and release date of the dial of the digital wristwatch at the lower part, and includes the belt of the digital wristwatch and the product name and advertisement text of the product at the upper part.
That is, in this example, the first partial advertisement image 242b is set as an advertisement image in which the lower portion of the first overall advertisement image 242a is trimmed.

The second general advertisement image 242a is an image including the entire region of the second partial advertisement image 242b and also includes a region not included in the second partial advertisement image 242b. In this example, the information contained in the second partial advertising image 242b is only the appearance of the dial of the analog wristwatch. On the other hand, the second overall advertisement image 242a includes one belt of the analog wristwatch, the product name and the advertisement text at the upper part, and includes the other belt of the analog wristwatch and the release date of the product at the lower part.
That is, in this example, the second partial advertisement image 242b is set as an advertisement image in which the central portion in the vertical direction of the second overall advertisement image 242a is trimmed.

<Processing>
FIG. 8-2 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the overall advertisement display process executed by the display processing unit 211 of the terminal 20 is shown on the left side, and the overall advertisement distribution process executed by the distribution processing unit 111 of the server 10 is shown on the right side.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

FIG. 8-2 shows an operation step (not limited to the step of A21 as an example) for displaying the first general advertisement image 242a or the second general advertisement image 242a in the flowchart of FIG. 5-2, and the operation thereof. It is a flowchart which added the step (not the limitation but the step of A22 as an example) for determining the type of the whole advertisement image selected by.

In the terminal 20, the first partial advertisement image 242b is in a state where the transparent region 241a of the main content information, the upper part of the first partial advertisement image 242b, and the lower part of the second partial advertisement image 242b are overlapped with each other. Alternatively, it is determined whether or not the advertisement touch operation is performed on the second partial advertisement image 242b (A21).

When the user touches the first partial advertisement image 242b or the second partial advertisement image 242b (A21: Yes), in the terminal 20, the partial advertisement image 242b touched by the user is the first partial advertisement image 242b and the first partial advertisement image 242b. A selective advertisement determination process for determining which of the second partial advertisement images 242b is performed (A22).

When the terminal 20 determines that the user has performed an operation of touching the first partial advertisement image 242b (not limited to an example of the second input for the first information), the terminal 20 requests an advertisement including the advertisement number of the partial advertisement image 242b. Is transmitted to the server 10 by the communication I / F22. On the other hand, when the terminal 20 determines that the user has performed an operation of touching the second partial advertisement image 242b (not limited, but an example of a third input for the second information), the terminal 20 includes the advertisement number of the partial advertisement image 242b. The advertisement request is transmitted to the server 10 by the communication I / F22 (A23).

It should be noted that the operation of the user touching the first partial advertisement image 242b or the second partial advertisement image 242b is also equivalent to the operation of touching the transparent region 241a superimposed on the partial advertisement image 242b. To do.

The terminal 20 receives the entire advertisement data identified by the server 10 based on the advertisement number (including, but not limited to, data relating to the first partial advertisement image 242b or the second partial advertisement image 242b as an example). Then, the terminal 20 arranges the first partial advertisement image 242b or the second partial advertisement image 242b based on the whole advertisement data in the first layer, and puts the entire web page 241 arranged in the second layer into the transparent region 241a. Set (A25) and end the overall advertisement display process.
As a result, the user can visually recognize the entire first partial advertisement image 242b or the second partial advertisement image 242b arranged on the first layer.

<Effect of the eighth embodiment>
In the eighth embodiment, the page display area of the display unit 24 is a vertically long area whose vertical direction is longer than the horizontal direction, and the first general advertisement image 242a based on the total advertisement data includes the first side in the vertical direction. The first partial advertisement image 242b has a third side in the vertical direction and a fourth side in the horizontal direction longer than the third side, and has a second side in the horizontal direction shorter than the first side. The configuration is shown in which three sides are arranged along the longitudinal direction of the page display area and the fourth side is arranged along the lateral direction of the page display area and displayed in the page display area.
As an example of the effect obtained by such a configuration, the user's visibility can be improved by setting the first information to horizontally long information in which the third side is shorter than the fourth side.

Further, in the eighth embodiment, the first overall advertisement image 242a has a configuration in which the first side is arranged along the longitudinal direction and the second side is arranged along the lateral direction and displayed in the page display area. Shown.
As an example of the effect obtained by such a configuration, by displaying the vertically long first content information whose first side is longer than the second side, the user is focused on the first content information and the information display effect is enhanced. be able to.

Further, in the eighth embodiment, the control unit 21 controls to make the first overall advertisement image 242a visible to the user of the terminal 20 based on the second input to the first partial advertisement image 242b by the user of the terminal 20. The control unit 21 executes control to make the second overall advertisement image 242a visible to the user of the terminal 20 based on the third input to the second partial advertisement image 242b by the user of the terminal 20. Is shown.
As an example of the effect obtained by such a configuration, a user who is interested in the first information can be guided to the first content information, and a user who is interested in the second information can be guided to the second content information. can do.

Further, in the eighth embodiment, the main content information is arranged based on the second input for the first partial advertisement image 242b by the user of the terminal 20 or the third input for the second partial advertisement image 242b by the user of the terminal 20. The configuration is shown in which the entire region of the second layer is a transparent region.
As an example of the effect obtained by such a configuration, as an example, not limited to, the first layer in which the first content information or the second content information is arranged is not changed to the second layer higher than the first layer. The content information or the second content information can be made visible.

Further, in the eighth embodiment, the second input to the first partial advertisement image 242b by the user of the terminal 20 is an operation of touching the first partial advertisement image 242b by the user of the terminal 20.
The third input to the second partial advertisement image 242b by the user of the terminal 20 shows a configuration in which the user of the terminal 20 touches the second partial advertisement image 242b.
As an example of the effect obtained by such a configuration, the first operation is performed by touching the display area when the user is interested in the first information or the second information, not as a limitation. Content information or second content information can be displayed respectively.

<8th modification (1)>
In the eighth embodiment, the first overall advertisement image 242a or the second overall advertisement image 242a is arranged on the first layer, and the entire area of the web page 241 arranged on the second layer is set as the transparent area 241a. , The first general advertisement image 242a or the second general advertisement image 242a can be visually recognized, but the configuration is not limited to this.

Specifically, as an example, not a limitation, the first whole advertisement image 242a is arranged in the second layer based on the user touching the first partial advertisement image 242b, or the user second. Based on the touch of the partial advertisement image 242b, the second whole advertisement image 242a may be arranged on the second layer, and the web page including the transparent region 241a may be arranged on the first layer.

That is, based on the user's input, a layer change is executed in which the advertisement information arranged in the first layer and the main content information arranged in the second layer are swapped, and as a result, the advertisement information is higher than the main content information. By arranging the advertisement information in the layer of, the entire advertisement information may be visible.
As an example of the effect obtained by such a configuration, the first content information or the second content information can be made visible without changing the transparent area.

<8th modification (2)>
In the eighth embodiment, a predetermined period (predetermined time) has elapsed after the processing of A25 is executed and the first overall advertisement image 242a or the second overall advertisement image 242a becomes visible, or the user The web page 241 arranged in the second layer may be made visible again based on the operation for making the main content information visible again.

As an example, not a limitation, the user touches the erase icon 242c indicated by "x" displayed in the upper right of the first general advertisement image 242a shown in FIG. 8-1 to obtain the first general advertisement image. By replacing a part of 242a (upper side of the dial of the digital watch) with the second partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the first layer. Further, the transparent area setting in the second layer is canceled, and the web page 241 in the second layer can be visually recognized again.

Similarly, when the user touches the erase icon 242c indicated by "x" displayed in the upper right of the second general advertisement image 242a shown in FIG. 8-1, one of the second general advertisement images 242a By replacing the unit (lower side of the dial of the analog watch) with the first partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged in the first layer. Further, the transparent area setting in the second layer is canceled, and the web page 241 in the second layer can be visually recognized again. At this time, the web page 241 of the second layer is in a state of being superimposed on the first partial advertisement image 242b and the second partial advertisement image 242b of the first layer, and the first partial advertisement image 242b is superimposed on the transparent region 241a. And at least one of the second partial advertisement image 242b is visible.

Regarding the eighth modification (1), a predetermined period (predetermined time) has elapsed after the first overall advertisement image 242a or the second overall advertisement image 242a becomes visible, or the user has the main content information. The web page 241 once arranged in the first layer may be made visible by being arranged in the second layer again based on the operation for making the image visible again. ..

As an example, not a limitation, when the user touches the erase icon 242c indicated by "x" displayed in the upper right of the first general advertisement image 242a shown in FIG. 8-1, the first general advertisement By replacing a part of the image 242a (upper side of the dial of the digital watch) with the second partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged on the second layer. Similarly, when the user touches the erase icon 242c indicated by "x" displayed on the upper right of the second overall advertisement image 242a, a part of the second overall advertisement image 242a (characters of the analog watch). By replacing the lower side of the board with the first partial advertisement image 242b, the first partial advertisement image 242b and the second partial advertisement image 242b are arranged in the second layer.

Then, a layer change is executed in which the main content information arranged in the first layer and the advertisement information arranged in the second layer are swapped, and as a result, the main content information is re-arranged in a layer higher than the advertisement information. By doing so, the main content information may be made visible. At this time, the web page 241 of the second layer is in a state of being superimposed on the first partial advertisement image 242b and the second partial advertisement image 242b of the first layer, and the first partial advertisement image 242b and the first partial advertisement image 242b are superimposed on the transparent region 241a. At least one of the second partial advertisement images 242b can be visually recognized.

<8th modification (3)>
In the example shown in FIG. 8-1, the first partial advertisement image 242b and the second partial advertisement image 242b are still images, and the first overall corresponding to the first partial advertisement image 242b and the second partial advertisement image 242b, respectively. The advertisement image 242a and the second overall advertisement image 242a are also still images.

However, as described above, at least one of the first partial advertisement image 242b and the second partial advertisement image 242b may be either a still image or a moving image, and the first whole advertisement image 242a and the second whole may be. At least one of the advertisement images 242a may be either a still image or a moving image.

As an example but not a limitation, the first partial advertisement image 242b and the second partial advertisement image 242b are images obtained by trimming a part of the head image of the animated GIF (Animated Graphic Interchange Format). The first general advertisement image 242a and the second general advertisement image 242a corresponding to these may be moving images of an animated GIF (Animated Graphic Interchange Format) including the leading image thereof.

Further, not limited to this, the first partial advertisement image 242b and the second partial advertisement image 242b are images obtained by trimming a part of the leading frame of MPEG (Moving Picture Experts Group). The first overall advertisement image 242a and the second overall advertisement image 242a corresponding to these are MPEG standards (not limited to, any of MPEG-1, MPEG-2, and MPEG-4) including the first frame thereof. It may be a moving image of.

As an example, not a limitation, the reproduction of the second whole advertisement image 242a, which is a moving image, is started based on the touch of the second partial advertisement image 242b by the user. In this example, as in the example shown in FIG. 3-4, the second hand of the analog wristwatch, which was stopped during the period when the second partial advertisement image 242b was displayed, was displayed, and the second overall advertisement image 242a was displayed. Start the operation based on.

As an example, not a limitation, the reproduction of the first whole advertisement image 242a, which is a moving image, is started based on the touch of the first partial advertisement image 242b by the user. In this example, the display unit of the number of seconds of the digital wristwatch, which has been stopped during the period when the first partial advertisement image 242b is displayed, starts the operation based on the display of the first overall advertisement image 242a.

In this modification, the first overall advertisement image 242a is a video advertisement image, and the control unit 21 executes the reproduction of the video advertisement image based on the second input by the user of the terminal 20 to the first partial advertisement image 242b. The configuration is shown.
As an example of the effect obtained by such a configuration, the stationary advertisement information starts to move based on the user's input, which causes unexpectedness, and the user can pay attention to the first content information.

<9th Example>
In the ninth embodiment, the first partial advertisement image 242b, the second partial advertisement image 242b, the third partial advertisement image 242b, and the transparent region 241a are set, and the first partial advertisement image 242b and the second portion are set in the above embodiment. It is an embodiment in which the billing process based on the advertisement image 242b and the third partial advertisement image 242b is added.
The ninth embodiment corresponds to the sixth embodiment, except that the number of partial advertisement images is not one but a plurality.

The contents described in the ninth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Functional configuration>
(1) Functional configuration of server The main content database 152 shown in FIG. 9-1 is not limited, but as an example, a storage that stores a main content ID that identifies main content information based on the main content data and the main content data of the main content ID. The area, the information used for displaying each of the first advertisement, the second advertisement, and the third advertisement associated with the main content data of the main content ID, and the setting range of the transparent area in the main content information of the main content ID are associated with each other. It is remembered.

The first advertisement, the second advertisement, and the third advertisement are advertisements displayed at the lower part of the screen, the central part of the screen, and the upper part of the screen, respectively. The information used for displaying each of the first advertisement, the second advertisement, and the third advertisement is an advertisement number that identifies the advertisement (advertisement information to be displayed on the terminal 20 together with the main content information), and an advertiser who provides the advertisement of the advertisement number. Includes an advertiser ID that identifies the advertisement number, an image ID that identifies a partial advertisement image related to the advertisement of the advertisement number, and an image ID that identifies the entire advertisement image related to the advertisement of the advertisement number.

In this example, the image ID of the partial advertisement image and the image ID of the entire advertisement image corresponding to the partial advertisement image include a common advertisement number. Therefore, the server 10 can discriminate between the partial advertisement image and the whole advertisement image constituting the advertisement of the advertisement number based on the advertisement number.

(2) Setting of partial advertisement image by advertiser In this embodiment, the display position of the partial advertisement image such as the first partial advertisement image, the second partial advertisement image and the third partial advertisement image, and the partial advertisement image in the whole advertisement image. Can be set arbitrarily by the advertiser.

The advertiser can set the partial advertisement image by operating the setting device described above as an example, not a limitation.
In this example, the advertiser performs an operation of designating the area of the partial advertisement image in a state where the entire advertisement image is displayed on the display unit of the setting device. At this time, the trimming range of a rectangle of a predetermined size is displayed on the entire advertisement image. The vertical width of this trimming range is approximately 1/3 of the vertical width of the page display area of the terminal 20, and the horizontal width of the trimming range is slightly smaller than the horizontal width of the page display area of the terminal 20 (example, not limited). (About 90% of the width of the page display area of the terminal 20). When the advertiser performs an operation of changing the position of the trimming range, the area specified by the trimming range is trimmed from the entire advertising image and set as a partial advertising image.

Further, the advertiser performs an operation of setting a display position of the trimmed partial advertisement image in the page display area of the terminal 20. As an example, not a limitation, the advertiser performs an operation of selecting one of the lower part of the screen, the central part of the screen, and the upper part of the screen. The setting device transmits a registration request including the display position of the partial advertisement image based on the selection result of the advertiser, the data of the whole advertisement image, and the data of the partial advertisement image to the server 10 based on the operation of the advertiser.

When the server 10 receives the registration request from the setting device by the communication I / F 14, the data of the whole advertisement image and the data of the partial advertisement image included in the received registration request are collected in the whole advertisement database 153a (see FIG. 6-2) and the data of the partial advertisement image. Each is stored in the partial advertisement database 153b (see FIG. 6-3).

Further, the server 10 is not limited, but as an example, identifies the advertiser ID from the unique address of the transmission source setting device, assigns a unique advertisement number, and displays the display position and the advertisement number of the partial advertisement image included in the registration request. , Advertiser ID, image ID of partial advertisement image, image ID of whole partial advertisement image, and main content ID are associated and stored in the main content database 152.

(3) Setting of Transparent Area by Server When a partial advertisement image is set, the control unit 11 of the server 10 associates the partial advertisement image with the partial advertisement image based on the width and height of the partial advertisement image as an example, not as a limitation. Set the transparent area of the main content information (web page).

The server 10 sets the width of the transparent area to be substantially the same as the width of the partial advertisement image (90% to 110% of the width of the partial advertisement image as an example, not the limitation) as an example, not the limitation, and the height of the partial advertisement image. The size (size) of the transparent area is set by setting the vertical width substantially the same as the width (90% to 110% of the vertical width of the partial advertisement image as an example, not limited) as the vertical width of the transparent area.

In addition, unlike this, the server 10 may or may not set the size (size) of the transparent area based on either the width or the height of the partial advertisement image. You may.

Further, the server 10 determines the position of the transparent area in the main content information (web page). Specifically, the server 10 is not limited, but as an example, in a state where the web page is in the initial position, the transparent area is superimposed so as to be superimposed on the first partial advertisement image arranged below the page display area of the terminal 20. Determine the position of.

<Effect of 9th Example>
The ninth embodiment shows a configuration in which the display position where the first partial advertisement image 242b is displayed in the page display area is set by the advertiser.
As an example of the effect obtained by such a configuration, the first information can be displayed at a position desired by the business operator (not limited but an advertiser as an example) in the display area of the terminal, so that the business operator can expect. A display effect can be obtained.

Further, in the ninth embodiment, the advertisement content data (not limited, but as an example, the whole advertisement data including the whole advertisement image) is requested to be transmitted to the terminal 20 by the advertiser, and the partial advertisement image of the advertisement content information is requested. Indicates the configuration set by the advertiser.
As an example of the effect obtained by such a configuration, information that the business operator (not limited but an advertiser as an example) wants to pay attention to the user among the first content information can be set as the first information.

Further, in the ninth embodiment, the whole advertisement data includes the data of the whole advertisement image, and the whole advertisement image shows the configuration which is associated with the partial advertisement image by the advertisement number.
As an example of the effect obtained by such a configuration, it is possible to display the first information first and then display the first content information corresponding to the first information, not as a limitation but as an example.

Further, the ninth embodiment shows a configuration in which the transparent region is set based on the length of the side of the partial advertisement image or the size of the partial advertisement image.
As an example of the effect obtained by such a configuration, a transparent region suitable for the first information can be set.

<9th modification (1)>
In the ninth embodiment, an example is shown in which the partial advertisement image to be displayed at the lower part of the screen, the center of the screen, and the upper part of the screen is set by the advertiser, but the present invention is not limited to such a form.
As an example, not limited to this, the server 10 may or may not select and set a partial advertisement image to be displayed at the lower part of the screen, the center of the screen, and the upper part of the screen.

In this modification, the advertisement billing table 154d is further stored in the storage unit 15 of the server 10.

In the advertisement billing table 154d shown in FIG. 9-2, the number of partial advertisements (hereinafter, referred to as “partial advertisement number”) arranged in the page display area, the display position thereof, and the display position thereof are shown as an example, not limited. The relationship with the charge amount, which is the amount charged to the advertiser each time the entire advertisement image corresponding to the partial advertisement image of the partial advertisement is displayed once on the terminal 20, is included.

In this example, when three partial advertisements are placed in the page display area, the "billing amount per display of the entire advertisement image" is higher in the order of "center of screen", "top of screen" and "bottom of screen". Become. As shown in the seventh modification (5), this is not limited, but as an example, the first partial advertisement image 242b at the lower part of the screen has the highest value as an advertisement, and the third partial advertisement image 242b at the upper part of the screen has the highest value. This is because the value as an advertisement is the next highest, and the value of the second partial advertisement image 242b in the center of the screen as an advertisement is the lowest.

Further, when two partial advertisements are arranged in the page display area, the "billing amount per display of the entire advertisement image" increases in the order of "upper part of the screen" and "lower part of the screen". This is because, as shown in the seventh embodiment, the first partial advertisement image 242b at the lower part of the screen has a higher value as an advertisement than the second partial advertisement image 242b at the upper part of the screen.

<Processing>
FIG. 9-3 is a flowchart showing an example of the flow of processing executed by each device in this modified example.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this modification, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

9-3 shows a step of partial advertisement determination processing (step of B4 as an example, not limitation) and a process of identifying partial advertisement data (step of B5 as an example, not limitation) in the flowchart of FIG. 7-3. ) And, instead of, the first partial advertisement-related processing (not limited, but as an example, step B14) is added.

After B1, the server 10 executes the first partial advertisement-related process (B14).
In the first partial advertisement-related processing, the content of the delivered main content data is analyzed, and based on the content, the number, content, arrangement position, billing amount, etc. of the partial advertisement image to be arranged in the page display area are determined.

When the number of partial advertisement images is determined to be "2", the server 10 identifies the first partial advertisement data and the second partial advertisement data of the determined contents from the partial advertisement database 153b, and identifies these partial advertisement data. , It is transmitted to the terminal 20 by the communication I / F14 (B7), and the process is terminated.

When the number of partial advertisement images is determined to be "3", the server 10 identifies the first partial advertisement data, the second partial advertisement data, and the third partial advertisement data of the determined contents from the partial advertisement database 153b. These identified partial advertisement data are transmitted to the terminal 20 by the communication I / F14.

FIG. 9-4 is a flowchart showing an example of the flow of the first partial advertisement-related processing.
The server 10 is not limited, but as an example, a partial advertisement image to be displayed in the page display area based on the vertical width of the main content data to be distributed (including data related to the web page 241 of the news site as an example, not limited). The number of 242b (the number of partial advertisements) is determined.

As an example, not a limitation, as shown in FIG. 7-1 as an example, not a limitation, when the vertical width of the main content data is small, the scroll amount of the web page 241 is also small, so that the server 10 is displayed in the page display area. The number of partial advertisement images 242b to be power is determined to be "2".
On the other hand, as an example, not a limitation, the server 10 is not a limitation, and as shown in FIGS. 7-3 and 7-4, when the vertical width of the main content data is large, the scroll amount of the web page 241 is also large. , The number of partial advertisement images 242b to be displayed in the page display area is determined to be "3".

In this example, the server 10 is not limited, but as an example, when the vertical width of the main content data is smaller than a predetermined threshold value, the server 10 determines the number of partial advertisement images 242b to be displayed in the page display area as "2", and determines that the number of partial advertisement images 242b is "2". When the vertical width of is equal to or greater than the threshold value, the number of partial advertisement images 242b to be displayed in the page display area is determined to be “3” (C1).

Next, the server 10 identifies the partial advertisement data to be transmitted (C8).
Specifically, as an example, not a limitation, the server 10 generates an image ID of a partial advertisement image by adding "-part" to the end of a predetermined advertisement number. Then, the server 10 refers to the partial advertisement database 153b shown in FIG. 6-3, and based on the storage area of the partial advertisement image associated with the image ID of the generated partial advertisement image, the partial advertisement data to be transmitted. To identify.

Next, the server 10 determines the billing amount based on the number of partial advertisements and the display position (C11).
In this example, when the server 10 refers to the advertisement billing table 154d shown in FIG. 9-5 and determines that the number of partial advertisement images 242b to be displayed in the page display area is "2", it corresponds to the first advertisement. The billing amount when the whole advertisement image is displayed is determined, and the determined billing amount is associated with the whole advertisement image. Similarly, the server 10 determines the billing amount when the overall advertisement image corresponding to the second advertisement is displayed, and associates the determined billing amount with the overall advertisement image.
Further, when the server 10 determines that the number of partial advertisement images 242b to be displayed in the page display area is "3", the entire advertisement image corresponding to the first advertisement, the second advertisement, and the third advertisement is displayed. Each billing amount in the case is determined, and each determined billing amount is associated with each overall advertising image.

As described above, the charge amount to the advertiser is set as the charge amount when the partial advertisement image is displayed, and the server 10 determines the charge amount when the partial advertisement image is displayed. You may or may not have to do so.

<Effect of 9th modification (1)>
In this modified example, the advertiser requests the transmission of the advertisement content data (not limited, but as an example, the whole advertisement data including the whole advertisement image) to the user's terminal 20, and the partial advertisement image (not the limitation, but the first information). An example) shows a configuration in which the amount charged to the advertiser for the advertisement content data is set based on the display position displayed in the page display area (not limited, but an example of the display area).
As an example of the effect obtained by such a configuration, as an example, not a limitation, the charge amount when the user is displayed at a position where the first information is often visually recognized is set high, and the user visually recognizes the first information. It is possible to set a low billing amount when the information is displayed in a position where there are few opportunities to do so. That is, it is possible to set an appropriate billing amount according to the possibility that the user visually recognizes the first information.

In this modified example, the page display area of the terminal 20 is larger than the case where the partial advertisement image (an example of the first information, not the limitation) is displayed in the first area (the lower part of the screen or the upper part of the screen as an example, not the limitation). When the image is displayed in the second area (not limited to the center of the screen as an example) which does not include the lower end or the upper end of the image, the amount charged to the advertiser is set lower.
As an example of the effect obtained by such a configuration, as an example, not limited to, the first area is likely to be visible to the user so that the user can see the content before or after reading the content. When the information is displayed, the amount charged to the business operator can be increased. In addition, as an example, not limited to, when a partial advertisement image is displayed in a second area that is unlikely to be seen by the user so that the user can see the content while browsing the content, the business operator. The amount charged to can be reduced.

In this modification, the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image shows a configuration in which the server 10 that transmits the overall advertisement data to the terminal 20 is associated with the information related to billing. ..
As an example of the effect obtained by such a configuration, information on billing based on the display of the first content information can be managed on the server side.

<9th modification (2)>
In the ninth modification (1), when determining the content of the partial advertisement image to be arranged in the page display area in the partial advertisement-related processing, the partial advertisement image that is not preferable to be displayed at the same time is selected as an example rather than a limitation.・ It is also possible to make a decision (selection).

In this modification, in addition to the advertisement billing table 154d, the main content management database 154a, the advertisement classification selection table 154b, and the advertisement content management database 154c are stored in the storage unit 15 of the server 10.

In the main content management database 154a shown in FIG. 9-5, as an example, not limited to, the main content classification, which is an identifier for classifying the content of the main content information, and the main content ID of the main content information having the content are associated and stored. Has been done.

In this example, the MC-B [business] identifier is assigned to the main content information that is classified as "business". A plurality of main content IDs such as main001 and main002 are associated with the MC-B [business] identifier.
The content of the main content information is not limited, but is classified into "sports", "technology", "food and drink", etc. in addition to "business" as an example.

The advertisement classification selection table 154b shown in FIG. 9-6 includes, but is not limited to, the relationship between the main content classification and the advertisement content classification which is an identifier for classifying the contents of the advertisement.
In this example, a plurality of advertising content classifications are associated with one main content classification. These advertisement content classifications are not limited, but as an example, advertisements having content appealing to the content of the main content information classified into the main content classification, that is, the user who browses the web page, are classified.

Specifically, the main content classification of "business" includes advertising content of advertisements that appeal to users who browse business web pages such as "automobiles", "business books", "clocks" and "alcoholic beverages". Classifications are associated. The main content classification of "sports" is associated with the advertising content classification of advertisements that appeal to users who browse sports web pages such as "sports shoes", "sports wear", "match tickets" and "sports drinks". Be done. The main content classification of "technology" is associated with the advertising content classification of advertisements that appeal to users who browse web pages of technologies such as "smartphones", "computers", "clocks" and "telecommunications carriers". The main content classification of "food and beverage" is advertising content of advertisements that appeal to users who browse web pages of food and beverage such as "restaurant", "grocery store", "sweets" and "alcoholic beverage". Classifications are associated.

Like the "alcoholic beverage" advertising content classification associated with the "business" and "food and beverage" main content classifications, and the "clock" advertising content classification associated with the "business" and "technology" main content classifications. One advertising content classification may be associated with multiple main content classifications.

In the advertisement content management database 154c shown in FIG. 9-7, the advertisement content classification, the advertisement number, and the simultaneous display restriction classification are stored in association with each other as an example, not limited.
The simultaneous display regulation classification is not limited, but as an example, it is not compatible with the advertisement that is not preferable to be placed at the same time as the advertisement classified in the advertisement content classification, or the advertisement classified in the advertisement content classification (compatibility is not good). Bad) Advertising identifier.

In this example, the advertising content classification of "automobile" is associated with the simultaneous display regulation classification of "alcoholic beverages". This can remind the user of drunk driving of a car, which is perceived as socially unfavorable when the "car" advertisement and the "alcoholic beverage" advertisement are placed in one page display area at the same time. Because.
In this case, the advertisement content classification of "alcoholic beverage" can be associated with the simultaneous display regulation classification of "automobile".

In addition to the relationship between the advertisement of "automobile" and the advertisement of "alcoholic beverage", the advertisement content classification of "communication carrier" is associated with the simultaneous display regulation classification of "communication carrier" as an example, not limited. This is because one user rarely contracts with multiple telecommunications carriers, but the advertisement of the competing company A's "telecommunications carrier" and the advertisement of the competing company B's "telecommunications carrier" are displayed on one page. This is because if they are placed in the area at the same time, the user's attention to the company's advertisement may decrease for both the company A and the company B.

FIG. 9-8 is a flowchart showing an example of the flow of the second partial advertisement-related processing executed by the server 10 in place of the first partial advertisement-related processing (FIG. 9-4) in this modification.
In this process, the step C8 of the first partial advertisement-related process is replaced with the steps C3 to C9.

After C1, the server 10 selects the advertising content classification of the first advertisement based on the main content classification (C3).
As an example, not the limitation, the server 10 refers to the main content management database 154a shown in FIG. 9-5, and acquires the identifier of the main content classification corresponding to the main content ID of the main content data to be distributed. In this example, the server 10 acquires the MC-B [business] identifier as an example, not a limitation.
Then, the server 10 refers to the advertisement classification selection table 154b shown in FIG. 9-6, acquires a plurality of advertisement content classification identifiers corresponding to the acquired main content classification identifiers, and among these advertisement content classification identifiers. Select one identifier. As an example, but not limited to, the server 10 corresponds to the identifier of MC-B [business] AD-B1 [automobile], AD-B2 [business book], AD-B3 [clock] and AD-B4 [alcoholic beverage]. And so on, and select the identifier of AD-B1 [automobile] as an example, not limited to these identifiers.

In the process of C3, the method of selecting the identifier may be a method of randomly selecting the identifier, or a method of selecting the identifier based on a specific condition such as a time zone or a user's preference.

After that, the server 10 selects the advertisement content classification of the second advertisement based on the simultaneous display regulation classification (C5).
As an example, not a limitation, the server 10 refers to the advertisement content management database 154c shown in FIG. 9-7, and the identifier of AD-B1 [automobile] selected as the advertisement content classification of the first advertisement is AD-B4 [ Recognize that [Alcoholic Beverage] is set as an identifier for the simultaneous display regulation classification.
Then, the server 10 excludes AD-B4 [alcoholic beverage] from the identifiers such as AD-B1 [automobile], AD-B2 [business book], AD-B3 [clock] and AD-B4 [alcoholic beverage]. Then, select one identifier from the identifiers such as AD-B1 [automobile], AD-B2 [business book], and AD-B3 [clock], and select the identifier of AD-B2 [business book] as an example, not limited. To do.

In the process of C5, the server 10 selected AD-B1 [automobile] as the advertisement content classification of the first advertisement, so that AD-B1 [automobile] is not selected twice in the second advertisement. -One of the identifiers of the advertisement content classification may be selected from the identifiers such as B2 [business book] and AD-B3 [clock].

Further, when the server 10 determines that the number of partial advertisement images 242b to be displayed in the page display area is "3" in the step C1, it is the same as the method of selecting the advertisement content classification of the second advertisement in the step C5. The advertisement content classification of the third advertisement is selected by using the method of.

After that, the server 10 determines the advertisement number for each selected advertisement content classification (C7).
As an example, not a limitation, the server 10 refers to the advertisement content management database 154c shown in FIG. 9-7, and the identifiers of AD-B1 [automobile] selected as the advertisement content classification of the first advertisement include ad001 and ad002. Recognize that is set as an ad number. Then, the server 10 selects one advertisement number from the advertisement numbers such as ad001 and ad002, and selects the advertisement number of ad001 as an example, not limited to it.
Similarly, the server 10 recognizes the advertisement number associated with the identifier of the AD-B2 [business book] selected as the advertisement content classification of the second advertisement, and selects one advertisement number from the recognized advertisement numbers. select.

In the process of C7, the method of selecting the advertisement number may be a method of randomly selecting or a method of selecting in order.

Further, when the server 10 determines that the number of partial advertisement images 242b to be displayed in the page display area is "3" in the step C1, the server 10 uses the same method as the method of selecting the advertisement number of the first advertisement. , Determine the advertisement number of the third advertisement.

Next, the server 10 identifies the partial advertisement data to be transmitted based on the determined advertisement number (C9).
As an example, not a limitation, the server 10 generates an image ID of a partial advertisement image by adding "-part" to the end of the determined advertisement number.
Then, the server 10 refers to the partial advertisement database 153b shown in FIG. 6-3, and based on the storage area of the partial advertisement image associated with the image ID of the generated partial advertisement image, the partial advertisement data to be transmitted. To identify.
After performing the processes of C3 to C9, the server 10 shifts the process to C11.

<Effect of 9th modification (2)>
In this modification, in the advertisement classification selection table 154b, the content of the entire advertisement image of the automobile (an example of the first content information, not the limitation) and the entire advertisement image of the business book (an example of the second content information, not the limitation). ), The content of the overall advertising image of the clock, and the content of the overall advertising image of the alcoholic beverage are classified into the advertising content classification associated with the main content classification of the business.
Based on the fact that the content of the entire advertisement image of the automobile and the content of the entire advertisement image of the business book do not correspond to the relationship between the advertisement content classification and the simultaneous display regulation classification in the advertisement content management database 154c, the advertisement classification selection table 154b From the advertising content classifications associated with the main business content classification, the overall advertising image of the car and the overall advertising image of the business book are selected.
The first partial advertisement image 242b based on the whole advertisement image of the automobile and the second partial advertisement image 242b based on the whole advertisement image of the business book show a configuration displayed in the page display area of the terminal 20.
As an example of the effect obtained by such a configuration, first information and second information which are not preferable to be displayed at the same time, such as a combination of an advertisement for a car and an advertisement for an alcoholic beverage, are displayed instead of being limited. It can be prevented from being displayed in the area.

<9th modification (3)>
In the ninth embodiment, an example in which the partial advertisement image is set by the advertiser is shown, but the present invention is not limited to such a form. The partial advertisement image may be set based on the whole advertisement image by the server 10 that stores the whole advertisement image.

As an example, not limited to, when the whole advertisement image is a still image, the control unit 11 of the server 10 is a binarized image based on the binarized image obtained by binarizing the whole advertisement image by a predetermined threshold. A region having a high line segment density in the above may be recognized as a region of interest, and a rectangular region including the region of interest may be set as a partial advertisement image.

Further, as an example, not limited to, when the entire advertisement image is a moving image, the control unit 11 of the server 10 sets a region in which the difference in pixel values is large between the previous and next images (or between frames) based on the display order. It may be recognized as a region of interest and a rectangular region including the region of interest may be set as a partial image.

Further, as an example, not limited, the control unit 11 of the server 10 trims a part of the entire advertisement image (not limited but the central portion as an example) into a rectangular shape without performing the above image processing, and the trimmed area. May be set as a partial advertisement image.

In this modification, the partial advertisement image shows a configuration set by the server 10 that transmits the entire advertisement data to the terminal 20.
As an example of the effect obtained by such a configuration, the operation of setting the first information by the business operator (not limited, but as an example, the advertiser) is not required, and the setting can be easily performed on the server side.

<9th modification (4)>
In the ninth embodiment, an example in which the size of the partial advertisement image is set to a predetermined size is shown based on the initial setting. Further, the configuration in which the charge amount per display of the entire advertisement image is associated with the number of partial advertisements to be displayed in the page display area of the terminal 20 and the display position thereof has been described, but the present invention is not limited to such a form. ..
As an example, not the limitation, the size of the partial advertisement image may be set to an arbitrary size, and the billing amount per display of the entire advertisement image may be set by the server 10 according to the size.

As an example, not limited to, the control unit 11 of the server 10 has a larger vertical width of the partial advertisement image, that is, a side in the longitudinal direction of the screen, as in the relationship between the size of the partial advertisement image and the billing amount described above. The longer it is, the higher the billing amount will be.

Specifically, the control unit 11 of the server 10 sets, as an example, not a limitation, a billing coefficient that increases as the vertical width of the partial advertisement image increases. Then, the control unit 11 of the server 10 refers to the advertisement billing table 154d shown in FIG. 9-2 as an example, not limited to the billing amount per display of the entire advertisement image according to the number of partial advertisements and the display position. Is multiplied by the billing coefficient to set the billing amount to be charged to the advertiser.

It should be noted that the billing amount may or may not be set in consideration of not only the vertical width of the partial advertisement image but also the horizontal width of the partial advertisement image.

Specifically, as an example, not limited, a billing coefficient is set that increases as the width of the partial advertisement image increases and increases as the height of the partial advertisement image increases. Further, the control unit 11 of the server 10 sets, as an example, not a limitation, a billing coefficient larger than that of the horizontally long image when the vertical width of the partial advertisement image is larger than the horizontal width. .. Then, the control unit 11 of the server 10 refers to the advertisement billing table 154d shown in FIG. 9-2 as an example, not limited to the billing amount per display of the entire advertisement image according to the number of partial advertisements and the display position. Is multiplied by the billing coefficient to set the billing amount to be charged to the advertiser.

In this modification, the whole advertisement data includes the data of the whole advertisement image, and the whole advertisement image is configured to be associated with the information about the charge based on the length of the partial advertisement image or the size of the partial advertisement image. Shown.
As an example of the effect obtained by such a configuration, the first information having a length or size that is easily noticed by the user is not limited, but as an example, an appropriate charge amount according to the ease of receiving the attention is applied. Can be associated.

<9th modification (5)>
In the ninth embodiment, an example in which the size of the partial advertisement image is set to a predetermined size based on the initial setting is shown, but the present invention is not limited to such a form. The size of the partial advertisement image may be any size.

The advertiser can set the partial advertisement image by operating the setting device described above as an example, not a limitation.
In this example, the advertiser performs an operation of designating the area of the partial advertisement image in a state where the entire advertisement image is displayed on the display unit of the setting device. At this time, the trimming range of a rectangle of a predetermined size is displayed on the entire advertisement image. The size of this trimming range can be changed to any size by the operation of the advertiser. When the advertiser performs an operation of changing the position and size of the trimming range, the area specified by the trimming range is trimmed from the entire advertisement image, set as a partial advertisement image, and stored in the partial advertisement database 153b. .. The set partial advertisement image data is delivered to the terminal 20 as partial advertisement data.

<Processing>
FIG. 9-9 is a flowchart showing an example of the flow of processing executed by each device in this modified example.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this modification, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

9-9 shows a step of partial advertisement determination processing (step of B4 as an example, not limitation) and a process of identifying partial advertisement data (step of B5 as an example, not limitation) from the flowchart of FIG. 7-3. ), And a third partial advertisement-related process (step B24 as an example, not a limitation) is added as the process (B1) after the main content data is identified by the server 10 from the main content database 152. Is.

After B1, the server 10 executes a third partial advertisement-related process (B24).
In the third partial advertisement-related process, the server 10 analyzes the content of the main content data to be distributed, and based on the content, the server 10 analyzes the content of the main content data to be distributed, and based on the content, the number, content, and the number of partial advertisement images to be arranged in the page display area. Determine the placement position and billing amount.

Then, when the server 10 determines the number of partial advertisement images to be "2", the server 10 identifies the first partial advertisement data and the second partial advertisement data of the determined contents from the partial advertisement database 153b, and these identified partial advertisements. The sizes of the first partial advertisement image and the second partial advertisement image are acquired based on the data. The server 10 determines the size of the transparent region 241a based on these acquired sizes.

Further, when the number of partial advertisement images is determined to be "3", the server 10 identifies the first partial advertisement data, the second partial advertisement data, and the third partial advertisement data of the determined contents from the partial advertisement database 153b. Based on these identified partial advertisement data, the sizes of the first partial advertisement image, the second partial advertisement image, and the third partial advertisement image are acquired. The server 10 determines the size of the transparent region 241a based on these acquired sizes.

Then, the server 10 transmits the main content data including the data of the main content information including the determined transparent area 241a to the terminal 20 by the communication I / F 14 (B3).

FIG. 9-10 is a flowchart showing an example of the flow of the third partial advertisement-related processing.
In this process, after the process of determining the billing amount in the second partial advertisement-related process of FIG. 9-8 (step C11 as an example, not the limitation), the process of setting the transparent area (as an example, not the limitation). It is a flowchart which added step) of C13.

After C11, the server 10 sets the transparent region based on the partial advertisement image having the maximum vertical width as an example, not the limitation (C13).
In this example, the server 10 acquires the vertical width of the first partial advertisement image and the vertical width of the second partial advertisement image based on the partial advertisement data to be transmitted, and the maximum of these acquired vertical widths. Get the vertical width of.
As an example, the server 10 sets the vertical width substantially the same as the maximum vertical width (90% to 110% of the maximum vertical width as an example, not the limitation) as the vertical width of the transparent area, and sets the maximum vertical width as the vertical width. The width of the transparent region is defined as substantially the same width as the width of the partial advertisement image having (90% to 110% of the width of the partial advertisement image having the maximum height as an example, not limited).
Then, the server 10 determines the position of the transparent region in the main content information (web page). The server 10 is not limited, but as an example, in the state where the web page is in the initial position, the transparent area in the main content information is superimposed so as to be superimposed on the first partial advertisement image arranged below the page display area of the terminal 20. Determine the position.

In the processing of C13, only the vertical width of the transparent region is set to the maximum vertical width of the vertical width of the first partial advertisement image and the vertical width of the second partial advertisement image, and the horizontal width of the transparent region is the maximum. Although an example is shown in which the width is set to be substantially the same as the width of the partial advertisement image having the height of the above, the present invention is not limited to such a form. The width of the transparent region may also be set to the maximum width of the width of the first partial advertisement image and the width of the second partial advertisement image.

Further, when the server 10 determines that the number of partial advertisement images 242b to be displayed in the page display area is "3" in the step C1, the vertical width of the first partial advertisement image and the vertical width of the second partial advertisement image. And the vertical width substantially the same as the maximum vertical width of the third partial advertisement image (90% to 110% of the maximum vertical width as an example, not the limitation) is set as the vertical width of the transparent area.

This modification shows a configuration in which the transparent region is set based on the information of at least the first partial advertisement image and the second partial advertisement image, whichever has the longer side length or the larger side. There is.
As an example of the effect obtained by such a configuration, it is possible to prevent the visibility of the first information and the second information from being impaired because the transmission region is too small, not by limitation.

<9th modification (6)>
In the ninth embodiment, as an example, not a limitation, the business operator who provides the main content auctions the conditions such as the position, size, and number of the partial advertisement images to be arranged in the first layer in association with the main content provided by the business operator. It may or may not be sold to the advertiser by (auction) or the like.

In this case, the business operator that provides the main content is not limited, but as an example, the position where the partial advertisement image of the advertiser is arranged according to the payment amount from the advertiser to himself (the amount charged from himself to the advertiser). It is possible to determine conditions such as size, size, and number.

Specifically, as an example, not a limitation, an advertiser with a higher billing amount can be given the right to place a partial advertisement image at a position that is easily noticed by the user when browsing a web page.
Alternatively, as an example, but not a limitation, an advertiser with a higher billing amount may be given the right to place a larger size partial advertising image.
Alternatively, as an example, but not a limitation, an advertiser with a higher billing amount may be given the right to place a larger number of partial advertising images.

<10th Example>
The tenth embodiment is an embodiment in which the entire advertising image of the moving image is arranged on the first layer.
In this embodiment, the transparent area of the main content information arranged in the second layer moves based on the input of the user, but the entire advertisement image is a moving image and is arranged in the first layer based on the transparent area. The control of the reproduction of the entire advertisement image of the moving image is executed.
The tenth embodiment is different from the above embodiment in that the entire advertisement image is a moving image instead of a still image.

The contents described in the tenth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

In this embodiment, the main content data and the overall advertisement data associated with the main content data are delivered from the server 10 to the terminal 20 as an example, not a limitation. Then, the entire advertising image of the moving image is arranged on the first layer, and the main content information is arranged on the second layer.

After that, the main content information is scrolled based on the scroll operation (first input) of the user. As a result, the reproduction of the entire advertisement image of the moving image is started based on the fact that the reproduction start condition is satisfied.

In this example, as an example, not a limitation
(A-1) A part of the transparent area is superimposed on the entire advertisement image.
Is the playback start condition. In this case, it is possible to determine whether or not the image is superimposed on the entire advertisement image based on the vertical side of the transparent area.

Here, at the timing when a part of the transparent region is first superimposed on the entire advertisement image, the user may not always be able to see a part of the entire advertisement image through the transparent region. Actually, as an example, not limited to, when about 10% to 20% of the vertical width of the transparent area is superimposed on the entire advertising image, a part of the entire advertising image becomes visible to the user through the transparent area. Conceivable. Therefore, as an example, not a limitation, it is determined as a playback start condition whether or not a certain ratio (not a limitation, about 10% to 20% as an example) of the transparent region (vertical width of the transparent region) is superimposed on the entire advertisement image. It may or may not be.

However, since the scroll operation is often performed at a high speed to some extent, even if the entire advertisement image (moving image) is reproduced at the timing when a part of the transparent area is superimposed on the entire advertisement image, the entire advertisement image (moving image) is reproduced for the user. It is considered that the entire advertisement image (moving image) is often recognized as being reproduced at the timing when a part of the advertisement image becomes visible.

Assuming that the web page is scrolled in the horizontal direction, the success or failure of the above playback start condition may be determined based on the width of the transparent area as an example, not limited to that. It does not have to be.
Further, after starting the reproduction of the moving image, when the reproduction start condition is no longer satisfied, the reproduction of the moving image may or may not be stopped.

<Processing>
FIG. 10-1 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 is shown on the left side, and the display processing executed by the display processing unit 211 of the terminal 20 is shown on the right side.

In FIG. 10-1, the steps A7b to A11a in FIG. 2-9 are replaced with the steps A7c to A11d as a process in which the flowchart of FIG. 2-9 is used as a moving image of the entire advertisement image, and FIG. The step is replaced with the step of A9c.

After B3, the server 10 identifies the entire advertisement data of the moving image associated with the main content data to be distributed from the overall advertisement database 153a (B3a). Then, the entire advertisement data of the identified moving image is transmitted to the terminal 20 by the communication I / F 14 (B3b), and the distribution process is completed.

When the terminal 20 receives the main content data and the overall advertisement data of the moving image from the server 10, the terminal 20 arranges the entire advertising image 242a of the moving image based on the overall advertising data in the first layer as an example, not limited to the main content data. The web page 241 based on the above is placed in the second layer (A3).

The web page 241 (main content information) has a transparent area 241a. Therefore, when the transparent area 241a appears in the page display area according to the scrolling operation of the user, the user can visually recognize a part of the entire advertising image 242a of the moving image through the transparent area 241a.

After A3, the terminal 20 determines whether or not the scroll operation has been performed (A5).
If the scroll operation is not performed (A5: No), the scroll operation is waited for.
When the scroll operation is performed (A5: Yes), the web page 241 is moved in the direction of the scroll operation (A7).

Next, the terminal 20 determines whether or not the reproduction flag is set (A7c).
The "reproduction flag" in this process is a flag that is set when the moving image reproduction of the entire advertisement image 242a is started. After the playback flag is set, the moving image playback of the entire advertisement image 242a is continued.

If the playback flag is set (A7c: Yes), the process proceeds to A13.
When the reproduction flag is not set (A7c: No), the terminal 20 determines whether or not the reproduction start condition of the entire advertisement image 242a is satisfied (A9c). Specifically, as an example, not a limitation, it is determined whether or not a part of the transparent region 241a is superimposed on the entire advertisement image 242a as a result of scrolling the web page 241.

If the playback start condition is not satisfied (A9c: No), the terminal 20 proceeds to A13.
On the other hand, when the reproduction start condition is satisfied (A9c: Yes), the terminal 20 starts the moving image reproduction of the entire advertisement image 242a (A11c). Then, after setting the reproduction flag (A11d), the terminal 20 proceeds with the process to A13.

<Effect of the tenth embodiment>
In the tenth embodiment, the terminal 20 displays the entire advertisement image of the moving image in the page display area (not limited, but an example of the display area of the terminal) based on the moving image data received from the server 10. Further, the terminal 20 displays the main content information (web page 241) (not limited, but an example of the content) having the transparent area 241a in the page display area. Then, the terminal 20 executes control to move on the page display area to at least the transparent area 241a of the web page 241 based on the scroll operation (not limited, but an example of the first input) for the page display area by the user. .. Then, the terminal 20 shows a configuration for executing the reproduction of the entire advertisement image of the moving image based on the transparent region 241a.
As an example of the effect obtained by such a configuration, the reproduction of the moving image can be linked with the first input via the movement of the transparent region. Further, as a result, the reproduction of a part of the moving image is also linked with the first input via the movement of the transparent region.

<10th modification>
The reproduction start condition described in the tenth embodiment is merely an example. As the reproduction start condition, any of the following conditions can be defined as an example, not limited.
(A-1) A part of the transparent region is superimposed on the entire advertisement image (same as in the tenth embodiment).
(A-2) The entire transparent area is superimposed on the entire advertising image.
(A-3) A predetermined ratio of the transparent area (not limited, but a value of about 30% to 70% as an example) is displayed in the page display area.

In addition to the above, as an example, not limited to
(A-4) A part of the transparent region is superimposed on the region of interest.
(A-5) The entire transparent region is superimposed on the region of interest.
Can also be set as a playback start condition.
However, if the region of interest is smaller than the transparent region, the implications of these conditions are:
(A-4) The transparent region includes a part of the region of interest.
(A-5) The transparent region includes the entire region of interest.
Will be.

It should be noted that, in relation to the reproduction start conditions of (A-1) and (A-2), it may be defined as the reproduction start condition that a predetermined ratio of the transparent region is superimposed on the entire advertisement image. , You don't have to do that.
Further, in relation to the reproduction start conditions of (A-4) and (A-5), the fact that a predetermined ratio of the transparent region is superimposed on the region of interest may be defined as the reproduction start condition. You don't have to do that.

It is possible to apply any of the above playback start conditions, but here, as an example, an example of a display screen when the above playback start condition (A-5) is applied will be described.
In the example shown in FIGS. 10-2 and 10-3, the web page 241 of the business news site is arranged as the main content information based on the main content data in the second layer, and the web page 241 of the business news site is arranged in the first layer in association with the main content data. The entire advertisement image 242a is arranged as the advertisement content information based on the distributed advertisement content data. In this example, the overall advertisement image 242a is a moving image displaying a situation in which an automobile is traveling on the road, and is arranged on the entire first layer.

In the example shown in FIG. 10-2, the vertical width of the web page 241 is larger than the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. As a result, when the web page 241 is in the initial position, a part of the web page 241 including the first part [TOP] of the web page 241 is displayed in the page display area, and includes the final part [END] of the web page 241. The rest is hidden. Then, in this example, the transparent region 241a is located between the central portion and the lower portion of the page display region.

The web page 241 scrolls upward on the screen by the user touching the page display area (however, an area different from the transparent area 241a) and performing a scrolling operation of moving a finger upward on the screen. Along with this, the transparent region 241a also scrolls upward on the screen. Then, as shown on the far right of FIG. 10-2, when the transparent region 241a includes the entire region of interest of the entire advertising image 242a, it is determined that the reproduction start condition is satisfied, and the entire region is determined to be satisfied. As the advertisement image 242a, the reproduction of the moving image in which the automobile travels on the road toward the front side is started.
After that, as shown in FIG. 10-3, the reproduction of the overall advertisement image 242a is continued, and the automobile in the overall advertisement image 242a travels on the road toward the front side.

<Effect of the 10th modification>
As an example of the effect obtained by such a configuration, the reproduction of a moving image can be controlled based on various conditions.

<11th Example>
The eleventh embodiment is an embodiment in which the entire moving image (whole advertisement image) being reproduced is displayed based on the second input by the user in the tenth embodiment.
The eleventh embodiment corresponds to the third embodiment, except that the overall advertisement image is not a still image but a moving image.

The contents described in the eleventh embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
In the example shown in FIG. 11-1, in the examples shown in FIGS. 10-2 and 10-3, a state in which the transparent region 241a is touch-operated by the user after the entire advertising image 242a of the moving image is reproduced is shown. Has been done.
In this case, the entire advertising image 242a being reproduced is displayed as a whole based on the touch operation of the transparent region 241a. Specifically, as an example, not limited to, the entire advertisement image 242a of the moving image of the automobile traveling on the road toward the front side is displayed in the entire page display area.

<Processing>
FIG. 11-2 is a flowchart showing an example of the flow of the overall advertisement display processing, which is an example of the processing executed by the display processing unit 211 of the terminal 20 in this embodiment.
This overall advertisement display process is not limited, but as an example, it can be executed after the reproduction flag is set (after A11d in FIG. 10-A).

The process of FIG. 10-B is a process in which the step of A25 in the process of FIG. 3-2 is replaced with the step of A25a.
The terminal 20 determines, as an example, not a limitation, whether or not a touch operation (second input) has been performed on the transparent region 241a (A21). When the touch operation is not performed by the user (A21: No), the terminal 20 ends the entire advertisement display process.

On the other hand, when the touch operation is performed by the user (A21: Yes), the terminal 20 sets the entire web page 241 arranged in the second layer in the transparent region 241a (A25). By setting the entire web page 241 in the transparent region 241a, the user can visually recognize the entire advertising image 242a of the moving image being reproduced in the first layer.

The method of displaying the entire advertisement image (moving image being played) is not limited, but as an example, (1) a method of setting the entire main content information of the second layer as a transparent area, and (2) a first method. A method of performing a layer change in which the main content information of the two layers is rearranged in the first layer and the entire advertising image of the first layer is rearranged in the second layer, and (3) the information of the second layer is hidden. Any method of (a method of erasing the main content information of the second layer) may be used.

<Effect of 11th Example>
In the eleventh embodiment, the entire advertising image of the moving image (an example of the first moving image, not the limitation) is applied to the entire page display area based on the user's touch operation (an example of the second input, not the limitation). The configuration to be displayed is shown.
As an example of the effect obtained by such a configuration, the first moving image can be made visible to the user of the terminal based on the second input.

<12th Example>
The twelfth embodiment is an example relating to the reproduction of a partial moving image.
The tenth embodiment is the same as the tenth embodiment in that the advertising image is a moving image, but the advertising image arranged in the first layer is a partial advertising image of the moving image (hereinafter, appropriately referred to as "partial moving image"). The difference is that the reproduction of the partial moving image is controlled based on the transparent region.

In this embodiment, the partial moving image is a part of the whole advertising image which is a moving image (not limited to, as an example, including a part of the whole advertising image of the moving image). More specifically, the partial moving image is not limited, but as an example, a part of the entire advertising image, which is a moving image, may be trimmed to form a partial moving image.

The contents described in the twelfth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

The reproduction start condition of the partial advertisement image (partial moving image) is basically the same as the reproduction start condition of (A-1) described in the tenth embodiment.
(B-1) A part of the transparent area is superimposed on the partial advertisement image.
Can be defined as.

In addition to the above, the same as the above-mentioned conditions for starting playback of the entire advertising image (A-2) to (A-5),
(B-2) The entire transparent area is superimposed on the partial advertisement image.
(B-3) A predetermined ratio of the transparent area (not limited, but a value of about 30% to 70% as an example) is displayed in the page display area.
(B-4) A part of the transparent region is superimposed on the region of interest.
(B-5) The entire transparent region is superimposed on the region of interest.
It is also possible to set conditions such as, etc. as playback start conditions.

However, when the partial advertisement image is smaller than the transparent area, the meanings of the conditions (B-1) and (B-2) are:
(B-1) A part of the partial advertisement image is included in the transparent area.
(B-2) The transparent area includes the entire partial advertisement image.
Will be.
This also applies to the conditions (B-4) and (B-5).

In addition, in relation to the reproduction start conditions of (B-1) and (B-2), it may be defined as the reproduction start condition that a predetermined ratio of the transparent region is superimposed on the partial advertisement image. , You don't have to do that.
Similarly, in relation to the reproduction start conditions of (B-4) and (B-5), the fact that a predetermined ratio of the transparent region is superimposed on the region of interest may be defined as the reproduction start condition. , You don't have to do that.

Further, as described above, the image in the region of interest can be used as a partial advertisement image. In this case, the conditions of (B-1) and (B-2) among the above-mentioned reproduction start conditions are the same as the conditions of (B-4) and (B-5), respectively.

<Display screen example>
It is possible to apply any of the above playback start conditions, but here, as an example, an example of a display screen when the above playback start condition (B-3) is applied will be described. In this example, the predetermined ratio will be described as 60%.

In the example shown in FIGS. 12-1 and 12-2, the web page 241 of the business news site is arranged as the main content information based on the main content data in the second layer, and the web page 241 of the business news site is arranged in the first layer in association with the main content data. A partial advertisement image 242b is arranged as advertisement content information based on the distributed advertisement content data. In this example, as an example, not a limitation, the bottom of the partial advertisement image 242b is arranged along the bottom of the page display area.

In this example, the partial advertisement image 242b is a still image in which the automobile is displayed in the initial state, but in the state where the web page 241 is in the initial position, the transparent area 241a is not displayed in the page display area of the terminal 20. Therefore, the user cannot visually recognize the partial advertisement image 242b.
When a predetermined ratio (60% as an example, not limited) of the vertical width of the transparent area 241a is displayed in the page display area of the terminal 20 by the scroll operation of the user, the partial advertisement image 242b shows that the automobile is traveling on the road. It becomes a partial moving image that displays the situation.

In the examples shown in FIGS. 12-1 and 12-2, the partial advertisement image 242b is a horizontally long image having a width larger than the height and is arranged at the lower end of the first layer. The relative position of the partial advertisement image 242b with respect to the page display area is fixed. That is, the partial advertisement image 242b does not change its position even if the user scrolls the web page 241.

In the state where the partial advertisement image 242b is displayed in the page display area, there is no area below the partial advertisement image 242b for displaying other information. It can also be said that the bottom edge of the partial advertisement image 242b coincides with the bottom edge of the page display area.

In the example shown in FIG. 12-1, the vertical width of the web page 241 is larger than the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. In this example, the vertical width from the head portion [TOP] to the transparent area 241a in the web page 241 is larger than the vertical width of the page display area. Therefore, in the state where the web page 241 is in the initial position, the transparent area 241a Is not located on the page display area. Therefore, when the web page 241 is in the initial position, the user cannot visually recognize the partial advertisement image 242b of the first layer at all, and can also grasp whether or not the web page 241 includes a transparent area. Can not.

When the web page 241 is in the initial position, the transparent area 241a scrolls upward along with the web page 241 as the user scrolls, and the upper part of the transparent area 241a appears from the lower part of the screen. Since the upper part of the transparent area 241a is located in the page display area, the upper part of the transparent area 241a and the lower part of the partial advertisement image 242b overlap each other, and the lower part of the partial advertisement image 242b (in this example, the road) passes through the transparent area 241a. The part including a part on the front side of the) can be visually recognized. The partial advertisement image 242b at this time is a still image. This still image is not a limitation but, as an example, a head frame when the partial advertisement image 242b is reproduced as a partial moving image.

Further, when the user continues the scrolling operation in the upward direction of the screen, approximately 50% of the vertical width of the transparent area 241a is displayed in the page display area of the terminal 20. At this time, the automobile in the partial advertisement image 242b is visible through the transparent region 241a, but since the partial advertisement image 242b is a still image, the automobile is stationary in the image.

When the user continues the scrolling operation in the upward direction of the screen, as shown in FIG. 12-2, a predetermined ratio (60%) of the vertical width of the transparent area 241a is displayed in the page display area of the terminal 20. , The reproduction of the partial moving image (partial advertisement image 242b) in which the automobile travels on the road toward the front starts.

When the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent area 241a moves further upward, and approximately 75% of the vertical width of the transparent area 241a is, for example, a terminal. It will be in the state of being displayed in the page display area of 20. While the transmission region 241a moves upward, the reproduction of the partial moving image is continued, and the automobile in the partial advertisement image 242b travels on the road toward the front side.

Then, when the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent area 241a moves further upward, and is not limited, but as an example, approximately 80% of the vertical width of the transparent area 241a. Is displayed in the page display area of the terminal 20. During this period, the reproduction of the partial moving image is continued, and the automobile in the partial advertising image 242b further travels on the road toward the front side.

<Processing>
FIG. 12-3 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

In FIG. 12-3, the steps A7b to A12a in FIG. 4-5 are replaced with the steps A7c to A12d as a process when the partial advertisement image is used as a moving image.

When the terminal 20 receives the main content data and the partial advertisement data from the server 10, the terminal 20 arranges the partial advertisement image 242b of the still image based on the partial advertisement data in the first layer, and arranges the web page 241 based on the main content data in the second layer. The web page 241 is superimposed and displayed on the partial advertisement image 242b (A4).

After A7, the terminal 20 determines whether or not the reproduction flag is set (A7c).
The "reproduction flag" in this process is a flag set when the moving image reproduction of the partial advertisement image 242b is started. After the reproduction flag is set, the moving image reproduction of the partial advertisement image 242b is continued.

When it is determined that the reproduction flag is not set (A7c; No), the terminal 20 determines whether or not the reproduction start condition of the partial advertisement image (partial moving image) is satisfied (A9d). Specifically, as an example rather than a limitation, it is determined whether or not a predetermined ratio of the vertical width of the transparent region 241a (60% as an example, not a limitation) is displayed in the page display area of the terminal 20.

If the playback start condition is not satisfied (A9d: No), the terminal 20 proceeds to A13.
On the other hand, when the reproduction start condition is satisfied (A9d: Yes), the terminal 20 starts the moving image reproduction of the partial moving image (partial advertisement image 242b) (A12c). Then, after setting the reproduction flag (A12d), the terminal 20 proceeds with the process to A13.

<Effect of the 12th Example>
In the twelfth embodiment, the terminal 20 is a partial advertisement image 242b (not limited) which is a part area of the whole advertisement image 242a (not limited, but an example of the first moving image) of the moving image received from the server 10. , An example of the first partial moving image) is displayed at least in the page display area (not limited, but an example of the display area of the terminal), superimposed on at least a part of the partial advertisement image 242b, and the transparent area 241a is at least partly covered. The main content information (web page 241) (not limited, but an example of the content) to be displayed is displayed in the page display area. Control to move on the page display area is executed in at least the transparent area 241a of the web page 241 based on the scroll operation (not limited, but an example of the first input) for the page display area by the user of the terminal 20. Then, the configuration for executing the control of the moving image reproduction of the partial advertisement image 242b based on the transparent region 241a is shown.
As an example of the effect obtained by such a configuration, since the control of the reproduction of the first partial moving image can be linked with the first input via the movement of the transparent region, the reproduction of the first partial moving image can be started or Playback can be stopped at an appropriate timing according to the first input.

Further, in the twelfth embodiment, the reproduction of the partial moving image is controlled based on the length of at least one side of the transparent region 241a displayed in the page display area. Shown.
As an example of the effect obtained by such a configuration, it is possible to execute reproduction start or reproduction stop of the first partial moving image according to the visibility through the transparent region.

Further, in the twelfth embodiment, the advertisement content data (not limited, but an example of the first moving image data) shows a configuration in which the data is related to the advertisement.
As an example of the effect obtained by such a configuration, it is possible to improve the advertising effect by causing a link between the transparent area and the moving image advertisement based on the advertisement content data.

Further, in the twelfth embodiment, the first input is a scroll operation of the user, and the transparent area 241a is moved in a direction based on the scroll operation.
As an example of the effect obtained by such a configuration, the transmission region moves in the direction intended by the user, so that the possibility that the user pays attention to the first partial moving image can be increased.

An example is shown in which the reproduction of the partial moving image (partial advertisement image 242b) is started when a predetermined ratio of the vertical width of the transparent region 241a is displayed in the page display area of the terminal 20. The reproduction of the partial moving image (partial advertisement image 242b) may be controlled based on the fact that the transparent area 241a is displayed in the page display area of the terminal 20.
As an example, but not a limitation, the terminal 20 includes at least a part (a predetermined ratio is less than 100%) and a whole (a predetermined ratio is 100%) of the transparent area 241a by a user scrolling operation. When it appears in the display area, the reproduction of the partial moving image (partial advertisement image 242b) can be started.
As an example of the effect obtained by such a configuration, execution of playback start or playback stop of the first partial moving image is executed in a state where a part of the transparent region can be visually recognized and a state where the entire transparent region can be visually recognized. Can be done.

Further, an example is shown in which the reproduction of the partial moving image (partial advertisement image 242b) is started when a predetermined ratio of the vertical width of the transparent region 241a is displayed in the page display area of the terminal 20. The reproduction of the partial moving image (partial advertisement image 242b) may be controlled based on the size of the transparent area 241a displayed in the page display area of the terminal 20.
As an example, not a limitation, the terminal 20 starts playing the partial moving image (partial advertisement image 242b) when a predetermined ratio of the area of the transparent area 241a appears in the page display area by the scroll operation of the user. can do.
As an example of the effect obtained by such a configuration, playback start or playback stop of the first partial moving image is executed in a state where a transparent region having a size sufficient for visual recognition through the transparent region appears in the display region. be able to.

Further, an example is shown in which the reproduction of the partial moving image (partial advertisement image 242b) is started when a predetermined ratio of the vertical width of the transparent region 241a is displayed in the page display area of the terminal 20. The reproduction of the partial moving image (partial advertisement image 242b) is controlled based on the fact that a part of the transparent area 241a is displayed in the page display area of the terminal 20. You may.

As an example, not a limitation, the terminal 20 is a partial advertisement of a partial moving image when a specific pixel or a group of pixels among the pixels constituting the transparent region 241a appears in the page display region by a scroll operation of the user. Playback of image 242b is started.
As an example of the effect obtained by such a configuration, the reproduction of the first partial moving image is started or stopped at the timing when the area suitable for visual recognition through the transparent area is displayed in the display area. Can be done.

Further, the twelfth embodiment shows a configuration in which the reproduction control of the partial moving image (partial advertisement image 242b) is executed based on the presence / absence of superimposition of the transparent region 241a and the partial advertisement image 242b, the superimposition ratio, and the like. ing.
As an example of the effect obtained by such a configuration, the reproduction of the first partial moving image can be controlled based on the positional relationship between the transparent region and the first partial moving image on the display region.

Further, in this case, the reproduction of the partial moving image (partial advertisement image 242b) is controlled based on the fact that the transparent region 241a is superimposed on at least a part of the partial advertisement image 242b, so that the timing is early (not limited). As an example, the partial moving image can be reproduced at the timing when at least a part of the partial advertisement image becomes visible to the user).

In the above embodiment, the partial moving image (partial advertising image 242b) is a part of the whole advertising image 242a which is a moving image, but the partial moving image is not limited to such a configuration. (Partial advertisement image 242b) may or may not be the entire whole advertisement image 242a which is a moving image.

<12th modified example (1)>
In the twelfth embodiment, when the web page 241 is in the initial position, the transparent region 241a of the web page 241 is not displayed in the page display area (FIGS. 12-1 and 12-2). reference). However, the present invention is not limited to such a configuration, and the transparent region 241a of the web page 241 may be displayed in the page display region while the web page 241 is in the initial position.

In the example shown in FIG. 12-4, the transparent area 241a is already displayed in the page display area, and the lower part (the area including the fox) of the partial advertisement image 242b can be visually recognized through the transparent area 241a. It has become. That is, in this example, the transparent region 241a is already superimposed on the partial advertisement image 242b. When applying such an arrangement of the transparent region 241a and the partial advertisement image 242b, the reproduction start conditions of (B-4) and (B-5) described above are applied as an example, not the limitation. Can be done. Here, a case where the reproduction start condition of (B-5) is applied will be illustrated.

When the transparent region 241a is moved so as to include the entire attention region (the attention region of the entire advertisement image corresponding to the partial advertisement image 242b) by the scroll operation of the user, the vehicle moves on the road. Playback of a partial moving image displaying the running situation is started. In this example, the upper predetermined range of the partial advertisement image 242b including the automobile is set as the region of interest.

Specifically, as the user scrolls, the transparent region 241a moves upward together with the web page 241 so that the automobile of the partial advertisement image 242b can be visually recognized, but the transparent region 241a does not include the entire region of interest. In our case, the partial advertisement image 242b remains a still image, and the automobile is stationary in the image.
Further, when the user continues the scrolling operation in the upward direction of the screen and the transparent area 241a includes the entire area of interest, the reproduction of the partial moving image (partial advertisement image 242b) in which the automobile travels on the road toward the front starts. To do.

As shown in FIG. 12-5, when the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent region 241a moves further upward. While the transparent region 241a moves upward, the reproduction of the partial advertisement image 242b (partial moving image) is continued, and the automobile in the partial advertisement image 242b travels on the road toward the front side.

Then, even when the user stops the scrolling operation and the position of the transparent region 241a in the page display area of the terminal 20 does not move, the reproduction of the partial moving image is continued, and the automobile in the partial advertising image 242b travels toward the front side of the road. To do.

<Effect of 12th modification (1)>
According to this modification, the transparent area is located in the display area (not limited to the page display area) in the initial state, and the user can visually recognize at least a part of the partial moving image from the beginning through this transparent area. Therefore, the display effect (not limited but advertising effect as an example) can be enhanced. In addition, the degree of freedom in arranging the transparent area and the degree of freedom in designing the content (not limited to the web page) can be increased.

<12th variant (2)>
In the twelfth embodiment, an example in which one partial advertisement image 242b is arranged in the first layer is shown in the terminal 20, but the present invention is not limited to such a configuration, and a plurality of partial advertisement images 242b are arranged in the first layer. May be done.

<Display screen example>
In the example shown in FIGS. 12-6 to 12-9, two partial advertisement images 242b are arranged as advertisement content information in the first layer, and a web page 241 is arranged in the second layer.
In this example, as shown in FIG. 12-6, the first partial advertisement image 242b of the hatchback type automobile traveling to the right and the second partial advertisement image 242b of the minivan type automobile traveling to the left are the first layer. Is located in. In addition, a web page 241 of a business news site is arranged as main content information in the second layer.

The first partial advertisement image 242b and the second partial advertisement image 242b are both horizontally long images and are arranged vertically side by side on the first layer. The relative position of the first partial advertisement image 242b with respect to the page display area and the relative position of the second partial advertisement image 242b with respect to the page display area are fixed. That is, the positions of the first partial advertisement image 242b and the second partial advertisement image 242b do not change even if the user scrolls the web page 241.

The first partial advertisement image 242b is not limited, but as an example, is a partial moving image composed of a predetermined area of the first overall advertising image of the moving image trimmed, and is arranged at the lower end of the page display area of the terminal 20. Will be done. In the state where the first partial advertisement image 242b is displayed in the page display area, there is no area below the partial advertisement image 242b for displaying other information. It can also be said that the bottom of the first partial advertisement image 242b coincides with the bottom of the page display area.

The first partial advertisement image 242b is a still image in which the leading portion of the hatchback type automobile is displayed in the initial state. This still image is not limited, but is, as an example, the first frame when the first partial advertisement image 242b is reproduced as a partial moving image.
When the first partial advertisement image 242b is overlapped with the first partial advertisement image 242b by a scroll operation of the user, when a predetermined ratio or more, not limited to 70% or more, for example, of the area of the transparent region 241a is superimposed on the first partial advertisement image 242b, the reproduction of the partial moving image is performed. When 70% or more of the area of the transparent region 241a is not superimposed on the first partial advertisement image 242b, the reproduction of the partial moving image is stopped.

The second partial advertisement image 242b is not limited, but as an example, is a partial moving image formed by trimming a predetermined area of the second overall advertisement image of the moving image, and is adjacent to the upper side of the first partial advertisement image 242b. And are placed. That is, the first partial advertisement image 242b and the second partial advertisement image 242b are located at the lower part of the screen and the central part of the screen, respectively.
The second partial advertisement image 242b is a still image having substantially the same size as the first partial advertisement image 242b and displaying the leading portion of the minivan type automobile in the state before the start of reproduction. This still image is not limited, but is, as an example, the first frame when the second partial advertisement image 242b is reproduced as a partial moving image.
When the second partial advertisement image 242b is overlapped with the second partial advertisement image 242b by a scroll operation of the user, when a predetermined ratio or more, not limited to 70% or more, for example, of the area of the transparent region 241a is superimposed on the second partial advertisement image 242b, the reproduction of the partial moving image is performed. When 70% or more of the area of the transparent region 241a is not superimposed on the second partial advertisement image 242b, the reproduction of the partial moving image is stopped.

In this example, the partial advertisement image 242b is a still image in which the automobile is displayed in the initial state, but in the state where the web page 241 is in the initial position, a part of the upper side of the transparent area 241a is the page display area of the terminal 20. The user can visually recognize a part of the lower side of the first partial advertisement image 242b.
When a predetermined ratio (70% as an example, not limited) of the area of the transparent region 241a is superimposed on the first partial advertisement image 242b by the scroll operation of the user, the automobile is traveling on the road in the first partial advertisement image 242b. It is a partial moving image that displays the situation.

In the example shown in FIG. 12-7, the vertical width of the web page 241 is larger than the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. In this example, a part of the upper side of the transparent area 241a is located below the page display area of the terminal 20. At this time, the lower part of the hatchback type automobile in the partial advertisement image 242b is visible through the transparent region 241a, but since the partial advertisement image 242b is a still image, the hatchback type automobile is stationary in the image. doing.

When the web page 241 is in the initial position, the transparent area 241a scrolls upward along with the web page 241 as the user scrolls, and 70% or more of the area of the transparent area 241a is the first partial advertisement image 242b. Based on the superposition of the above, the reproduction of the partial advertisement image 242b of the partial moving image in which the hatchback type automobile travels on the road to the right starts.

When the user further continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent area 241a moves further upward, and 100% of the area of the transparent area 241a is superimposed on the first partial advertisement image 242b. It will be in the state of. While the transparent region 241a moves upward, the reproduction of the partial moving image of the first partial advertisement image 242b is continued, and the hatchback type automobile in the first partial advertisement image 242b travels to the right on the road.

As shown in FIG. 12-8, when the user continues the scrolling operation in the upward direction of the screen, the transparent area 241a moves further upward, and a part of the upper side of the transparent area 241a and the lower part of the second partial advertisement image 242b. It is in a state where a part of the side is overlapped. During this period, the reproduction of the partial moving image of the first partial advertisement image 242b is continued, and the hatchback type automobile in the first partial advertisement image 242b further travels on the road to the right.

Then, when the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent region 241a moves further upward, and 70% or more of the area of the transparent region 241a is the second partial advertisement image. Based on the superposition with 242b, the reproduction of the second partial advertisement image 242b of the partial moving image in which the minivan type automobile travels on the road to the left starts. On the other hand, with respect to the first partial advertisement image 242b, 70% or more of the area of the transparent region 241a does not overlap with the first partial advertisement image 242b, and the reproduction of the partial moving image of the first partial advertisement image 242b is stopped.

When the user further continues the scrolling operation and scrolls the web page 241 upward on the screen, the transparent area 241a moves further upward, and 100% of the area of the transparent area 241a is superimposed on the second partial advertisement image 242b. At the same time, the first partial advertisement image 242b becomes invisible through the transparent region 241a. While the transparent region 241a moves upward, the reproduction of the partial moving image of the second partial advertisement image 242b is continued, and the minivan type automobile in the second partial advertisement image 242b travels to the left on the road. On the other hand, in the first partial advertisement image 242b, the reproduction of the partial moving image remains stopped.

As shown in FIG. 12-9, when the user switches the scroll operation direction to the lower side of the screen, the transparent area 241a moves downward, and a part of the lower side of the transparent area 241a and the first part advertising image 242b. It is in a state where a part of the upper side of is overlapped. During this period, the reproduction of the partial moving image of the second partial advertisement image 242b is continued, and the minivan-type automobile in the second partial advertisement image 242b further travels on the road to the left.

Then, when the user continues the scrolling operation and scrolls the web page 241 downward on the screen, the transparent area 241a moves further downward, and 70% or more of the area of the transparent area 241a is the first partial advertisement. Based on the superposition with the image 242b again, the reproduction of the first partial advertisement image 242b of the partial moving image in which the hatchback type automobile travels on the road to the right is resumed. On the other hand, with respect to the second partial advertisement image 242b, 70% or more of the area of the transparent region 241a does not overlap with the second partial advertisement image 242b, and the reproduction of the partial moving image of the second partial advertisement image 242b is stopped.

When the user further continues the scrolling operation and scrolls the web page 241 downward on the screen, the transparent area 241a moves further downward, and 100% of the area of the transparent area 241a becomes the first partial advertisement image 242b. At the same time, the second partial advertisement image 242b becomes invisible through the transparent region 241a. While the transparent region 241a moves downward, the reproduction of the partial moving image of the first partial advertisement image 242b is continued, and the hatchback type automobile in the first partial advertisement image 242b travels to the right on the road. On the other hand, in the second partial advertisement image 242b, the reproduction of the partial moving image remains stopped.

<Processing>
FIG. 12-10 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

FIG. 12-10 shows a case where the steps A10 and A12 in the flowchart of FIG. 4-5 are superimposed on the first partial advertisement image 242b by a predetermined ratio or more of the area of the transparent region 241a, not limited to 70% or more as an example. , A step of processing for starting the reproduction of the first partial advertisement image 242b of the partial moving image and stopping the reproduction of the second partial advertisement image 242b of the partial moving image (not limited to, as an example, the step A31 and the step A33). And, when a predetermined ratio or more of the area of the transparent region 241a, not limited to 70% or more as an example, is superimposed on the second partial advertisement image 242b, the reproduction of the second partial advertisement image 242b of the partial moving image is started and the portion It is a flowchart replaced with the step of the process of stopping the reproduction of the 1st part advertisement image 242b of a moving image (the step of A35 and the step of A37 as an example, not limited).

When the terminal 20 receives the main content data and the first partial advertisement data and the second partial advertisement data from the server 10, the terminal 20 converts the still image based on the first partial advertisement data into the first partial advertisement image 242b and the second partial advertisement data. A second partial advertising image 242b of the based still image is placed on the first layer. Further, the terminal 20 arranges the web page 241 based on the main content data in the second layer, and superimposes and displays the web page 241 on the first partial advertisement image 242b and the second partial advertisement image 242b of the still image (A4).

When the scroll operation is performed (A5: Yes), the terminal 20 moves the web page 241 in the direction of the scroll operation (A7), and 70% or more of the area of the transparent area 241a is the first partial advertisement image. It is determined whether or not it overlaps with 242b (A31).

When 70% or more of the area of the transparent region 241a is superimposed on the first partial advertisement image 242b (A31: Yes), the terminal 20 starts playing the first partial advertisement image 242b of the partial moving image. , The reproduction of the second partial advertisement image 242b of the partial moving image is stopped (A33). The terminal 20 does nothing with respect to the second partial advertisement image 242b when the reproduction of the second partial advertisement image 242b of the partial moving image is originally stopped.

In the terminal 20, when 70% or more of the area of the transparent region 241a does not overlap with the first partial advertisement image 242b (A31: No), 70% or more of the area of the transparent region 241a is the second partial advertisement image 242b. It is determined whether or not it overlaps with (A35).

When 70% or more of the area of the transparent region 241a is superimposed on the second partial advertisement image 242b (A35: Yes), the terminal 20 starts playing the second partial advertisement image 242b of the partial moving image. , The reproduction of the first partial advertisement image 242b of the partial moving image is stopped (A37). Note that the terminal 20 does nothing with respect to the first partial advertisement image 242b when the reproduction of the first partial advertisement image 242b of the partial moving image is originally stopped.

If 70% or more of the area of the transparent region 241a does not overlap with the second partial advertisement image 242b (A35: No), the process proceeds to A13.

In the processing of A31 and A35, an example of determining whether or not a predetermined ratio or more of the area of the transparent region 241a is superimposed on the first partial advertisement image 242b or the second partial advertisement image 242b is shown. It may be determined whether or not a predetermined ratio or more of the vertical width of the transparent region 241a is superimposed on the first partial advertisement image 242b or the second partial advertisement image 242b.

Further, in the processing of A31 and A35, an example of determining whether or not a predetermined ratio or more of the area of the transparent region 241a is superimposed on the first partial advertisement image 242b or the second partial advertisement image 242b is shown. It may be determined whether or not the transparent region 241a and at least a part of the first partial advertisement image 242b or at least a part of the second partial advertisement image 242b are overlapped with each other.

As an example, but not a limitation, in the terminal 20, when the transparent region 241a does not overlap with the second partial advertisement image 242b and overlaps with a part or all of the first partial advertisement image 242b, the terminal 20 is the first of the partial moving images. Only one partial advertisement image 242b is reproduced. Further, in the terminal 20, when the transparent region 241a is not superimposed on the first partial advertisement image 242b and is superimposed on a part or all of the second partial advertisement image 242b, the terminal 20 is a second partial advertisement image of the partial moving image. Only 242b is regenerated. Further, in the terminal 20, when the transparent region 241a overlaps a part of the first partial advertisement image 242b and a part of the second partial advertisement image 242b, the terminal 20 has the first partial advertisement image 242b and the partial moving image of the partial moving image. Both of the second partial advertisement image 242b of the above are reproduced.

<Effect of 12th modification (2)>
In this modification, the transparent region 241a and the first partial advertisement image 242b of the partial moving image (an example of the first partial moving image, not the limitation) are displayed on the page display area (an example of the display area, not the limitation). The configuration is shown in which the reproduction of the first partial advertisement image 242b of the partial moving image is controlled based on the positional relationship of the above.
As an example of the effect obtained by such a configuration, the control of reproduction of the first partial moving image can be linked to the relative position of the transparent region with respect to the first partial moving image, not as a limitation.

In this modification, the transmission control of the reproduction of the first partial advertisement image 242b of the partial moving image is executed based on the fact that the transparent region 241a is superimposed on at least a part of the first partial advertisement image 242b of the partial moving image. Shown.
As an example of the effect obtained by such a configuration, the reproduction start or reproduction stop of the first partial moving image can be executed in conjunction with the visibility through the transparent region.

In this modification, a configuration is shown in which the reproduction of the first partial advertisement image 242b of the partial moving image is controlled based on the size of the transparent region 241a on which the first partial advertisement image 242b is superimposed.
As an example of the effect obtained by such a configuration, it is possible to start or stop the reproduction of the first partial moving image in a state where the transparent region and the first partial moving image are superposed with a size sufficient for visual recognition. Can be done.

In this modification, the second partial advertisement image 242b (not limited, but not limited) of the partial moving image, which is a part of the second overall advertisement image 242a (not limited, but an example of the second moving image) of the second moving image. An example of the second partial moving image) is displayed at least in the page display area, and the reproduction of the second partial advertising image 242b of the partial moving image is controlled based on the transparent area 241a.
As an example of the effect obtained by such a configuration, since the control of the reproduction of the second partial moving image can be linked to the first input via the movement of the transparent region, the reproduction of the second partial moving image can be started or Playback can be stopped at an appropriate timing according to the first input.

In this modification, the display area of the display unit 24 is a vertically long area whose vertical direction is longer than that of the horizontal direction.
The first overall advertisement image 242a based on the overall advertisement data has a first side in the vertical direction and a second side in the horizontal direction shorter than the first side.
The first partial advertisement image 242b has a third side in the vertical direction and a fourth side in the horizontal direction longer than the third side, and the third side is arranged along the longitudinal direction of the page display area, and the fourth side is arranged. The sides are arranged along the lateral direction of the page display area, and the first partial advertisement image 242b of the partial moving image is displayed in the page display area.
As an example of the effect obtained by such a configuration, by making the first partial moving image a horizontally long moving image whose third side is shorter than the fourth side, the display area of the content information is not excessively restricted by advertisements or the like. Can be done. As a result, it is possible to prevent the user from feeling uncomfortable with the advertisement or the like.

In this modification, the reproduction of the first partial advertisement image 242b of the partial moving image is controlled based on the fact that the transparent region 241a is superimposed on at least a part of the first partial advertisement image 242b of the partial moving image.
Based on the fact that the transparent region 241a is superimposed on at least a part of the second partial advertisement image 242b of the partial moving image, the reproduction of the second partial advertising image 242b of the partial moving image is controlled.
Based on the fact that the transparent region 241a is superimposed on at least a part of the second partial advertisement image 242b of the partial moving image, the control unit 21 executes control to stop the reproduction of the first partial advertising image 242b of the partial moving image. The configuration is shown.
As an example of the effect obtained by such a configuration, the first partial moving image or the second partial moving image in a state where the visibility through the transparent region is good is reproduced, while the visibility through the transparent region is good. It is possible to stop the reproduction of the first partial moving image or the second partial moving image in the absence state.

<13th Example>
The thirteenth embodiment is not limited to, but is an example of making the entire advertisement image 242a corresponding to the partial advertisement image 242b visible based on the user's second input to the partial advertisement image 242b. The display control of the thirteenth embodiment is executed after the execution of the superimposed display process (A4) shown in FIG. 12-3 as an example without limitation.
The thirteenth embodiment corresponds to the eleventh embodiment, but in the terminal 20, based on the second input for the partial advertisement image, the data of the entire advertisement image corresponding to the partial advertisement image is acquired from the server 10. The difference is that the control for making the entire advertisement image visible is executed. At the time when the data of the partial advertisement image is acquired from the server 10 and displayed, the terminal 20 does not have the data of the whole advertisement image, and in order to make the whole advertisement image visible, the data of the whole advertisement image is displayed. It differs from the eleventh embodiment in that it is separately acquired from the server 10.

The contents described in the thirteenth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
On the display screen shown in FIG. 13, the partial advertisement image 242b of the partial moving image is reproduced by performing the scroll operation (A5 to A13) after the execution of the superimposed display process (A4) of FIG. 12-3 (A4). A12). Therefore, the partial moving image in which the automobile in the partial advertisement image 242b travels toward the front side of the road is visible through the transparent region 241a.

In this state, the user can perform a touch operation (an example of a second input, not a limitation) on the partial advertisement image 242b (an example of the first partial moving image, not the limitation) of the partially moving image that is visible on the touch panel. By doing so, the entire advertisement image 242a of the moving image corresponding to the partial advertisement image 242b can be visually recognized. The whole advertisement image 242a of the moving image is a moving image of a vertically long advertisement displayed on the entire page display area. When switching from the partial advertisement image 242b of the partial moving image to the whole advertising image 242a of the moving image, the reproduction of the moving image is continued.

The whole advertising image 242a of the moving image is a moving image including the entire region of the partial advertising image 242b of the partial moving image and also including the region not included in the partial advertising image 242b. In this example, the information contained in the partial advertisement image 242b of the partial moving image is an automobile traveling on the road against the background of a mountain or the like. On the other hand, the information contained in the whole advertisement image 242a of the moving image is such that the background of the partial advertisement image 242b of the partial moving image is enlarged at the upper part, and the five birds flying in the sky and the sky on the enlarged background. And are included.
That is, in this example, the partial advertisement image 242b is a partial moving image composed of the lower side of the entire advertising image 242a of the moving image trimmed.

<Processing>
The terminal 20 switches from the display of the partial advertisement image 242b of the partial moving image to the display of the entire advertisement image 242a of the moving image by executing the processing of the flowchart shown in FIG. 5-2 as an example without limitation.

In this example, when the terminal 20 receives the whole advertisement data from the server 10, the whole advertisement image 242a of the moving image based on the whole advertisement data is arranged in the first layer, and the web page 241 arranged in the second layer. The whole is set to the transparent region 241a (A25).

In this case, the terminal 20 measures the elapsed time from the start of the reproduction of the partial advertisement image 242b of the partial moving image, and saves the elapsed time at the timing when the touch operation to the partial advertisement image 242b is performed. Then, after arranging the entire advertisement image 242a of the moving image based on the overall advertisement data on the first layer, the moving image reproduction of the entire advertisement image 242a is started from the timing corresponding to the saved elapsed time.
As a result, the user can visually recognize the entire advertisement image 242a arranged on the first layer.

<Effect of 13th Example>
In the thirteenth embodiment, the control unit controls to make the entire advertisement image 242a of the moving image visible to the user of the terminal 20 based on the second input to the partial advertisement image 242b of the partial moving image by the user of the terminal 20. 21 shows the configuration to be executed.
As an example of the effect obtained by such a configuration, a user who is interested in the first partial moving image is guided to the first moving image based on the second input for the first partial moving image, not as a limitation. be able to.

Further, the thirteenth embodiment shows a configuration in which the entire area of the second layer in which the main content information is arranged is set as a transparent area based on the second input to the partial advertisement image 242b of the partial moving image by the user of the terminal 20. ing.
As an example of the effect obtained by such a configuration, the first moving image can be visually recognized without changing the layer on which the first moving image is arranged to the second layer higher than the first layer. can do.

Further, the thirteenth embodiment shows a configuration in which the second input to the partial advertisement image 242b of the partial moving image by the user is an operation of touching the partial advertisement image 242b of the partial moving image.
As an example of the effect obtained by such a configuration, it is not limited, but as an example, when the user is interested in the first partial moving image, based on the input by the operation of touching the first partial moving image by the user of the terminal. , The first moving image can be made visible.

<13th modification (1)>
In the thirteenth embodiment, in a state where the entire moving image advertisement image 242a is arranged on the first layer, the entire area of the web page 241 arranged on the second layer is set as the transparent area 241a, thereby making the entire moving image advertisement. Although the entire image 242a is visible, it is not limited to such a configuration. Based on the user touching the partial advertisement image 242b of the partial moving image, the entire advertising image 242a of the moving image is arranged in the second layer, and the web page including the transparent area 241a is arranged in the first layer. You may do so.

That is, a layer change is executed in which the advertisement information arranged in the first layer and the main content information arranged in the second layer are swapped based on the second input of the user, and as a result, the advertisement information is obtained from the main content information. May be arranged in a higher layer so that the entire advertisement information can be visually recognized.
As an example of the effect obtained by such a configuration, the first moving image can be made visible without changing the transparent region.

<13th modification (2)>
In the thirteenth embodiment, after the processing of A25 is executed and the entire advertisement image 242a of the moving image becomes visible, a predetermined period (predetermined time) has elapsed, or the user can visually recognize the main content information again. The web page 241 arranged in the second layer may be made visible again based on the operation for performing the above.

As an example, but not a limitation, the user touches the erase icon 242c indicated by "x" displayed in the upper right of the entire advertisement image 242a of the moving image shown in FIG. The setting is canceled, and the second layer web page 241 can be visually recognized again. At this time, the web page 241 of the second layer is in a state of being superimposed on the entire advertisement image 242a of the first layer, and is a part of the entire advertisement image 242a of the moving image, that is, the part of the partial moving image via the transparent region 241a. The advertisement image 242b can be visually recognized. When the whole advertisement image 242a of the moving image is switched to the partial advertisement image 242b of the partial moving image, the reproduction of the moving image is continued. Therefore, the automobile in the partial advertisement image 242b of the partial moving image is further traveling on the road toward the front side.

Regarding the thirteenth modification (1), a predetermined period (predetermined time) has elapsed after the entire advertisement image 242a of the moving image becomes visible, or the user can visually recognize the main content information again. The web page 241 once arranged in the first layer may be made visible by being arranged in the second layer again based on the operation for the above.

As an example, not a limitation, when the user touches the erase icon 242c indicated by "x" displayed in the upper right of the entire advertisement image 242a of the moving image shown in FIG. 13, it is placed in the first layer. A layer change is executed to swap the main content information that has been created and the advertising information that is placed in the second layer, and as a result, the main content information is repositioned in a layer higher than the advertising information, so that the main content information is released. It may be visible. At this time, the web page 241 of the second layer is in a state of being superimposed on the entire advertisement image 242a of the moving image of the first layer, and is a part of the entire advertising image 242a of the moving image, that is, a partial moving image through the transparent region 241a. The partial advertisement image 242b of the image can be visually recognized.

In each of the above modifications, the entire advertisement image 242a of the moving image is displayed in the page display area, and the web page 241 is superimposed on at least a part of the entire advertisement image 242a of the moving image (not limited, but an example of the content). Is displayed in the page display area.
As an example of the effect obtained by such a configuration, the user can browse the content again even after the first moving image is displayed in the entire display area.

<13th modification (3)>
In the example shown in FIG. 13, after the reproduction of the partial advertisement image 242b of the partial moving image is started (A12), the entire advertisement image 242a of the moving image is displayed based on the touch operation on the partial advertisement image 242b. Not limited to such a form, before the reproduction of the partial advertisement image 242b of the partial moving image is started, the reproduction of the entire advertisement image 242a of the moving image is started based on the touch operation on the partial advertisement image 242b of the still image. May be done.

As an example, not a limitation, the whole advertisement image 242a is based on a touch operation on a part of the partial advertisement image 242b of the still image which is visible through the transparent area 241a with the web page 241 in the initial position. It is displayed, and the reproduction of the whole advertisement image 242a of the moving image may be started.
As an example of the effect obtained by such a configuration, when the user is interested in the advertisement before seeing the area of interest, the first moving image can be displayed at that stage.

<13th modification (4)>
In the thirteenth embodiment, by performing a touch operation (an example of the second input) on the partial advertisement image 242b of the partial moving image that is visible to the user on the touch panel, the moving image is transmitted from the partial advertisement image 242b of the partial moving image. The display is switched to the entire advertisement image 242a of the image, and at that time,
It was decided that the video would continue to play, but it is not limited to this.

Specifically, as an example, not limited to, when the display is switched from the partial advertisement image 242b of the partial moving image to the entire advertising image 242a of the moving image, the moving image may be played from the beginning, or as such. It does not have to be.
In this case, when the terminal 20 receives the overall advertisement data from the server 10, the entire advertisement image 242a of the moving image based on the overall advertisement data is arranged in the first layer, and the entire web page 241 arranged in the second layer is arranged. Is set in the transparent region 241a. In this case, the terminal 20 is made to reproduce the whole advertisement image 242a of the moving image from the beginning based on the whole advertisement data received from the server 10.

<14th Example>
The fourteenth embodiment is not limited to, but is an example relating to the setting of the partial advertisement image 242b and the transparent region 241a, and the setting of the reproduction start condition of the partial advertisement image 242b.
In the 14th embodiment, the reproduction of the partial advertisement image 242b is started based on the relationship between the page display area, the partial advertisement image 242b, and the transparent area 241a (as an example, not the limitation, the relationship between these vertical widths). An example of how to set the conditions.

The contents described in the 14th embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Functional configuration>
(1) Functional configuration of server The main content database 152 shown in FIG. 14-1 is not limited, but as an example, the main content ID, the storage area of the main content data, the advertisement number, the advertiser ID, and the advertisement of the advertisement number. The image ID that identifies the partial advertisement image related to, the playback start condition of the partial advertisement image (partial moving image) (in this example, the superposition ratio to the partial advertisement image of the transparent area), and the entire advertisement image related to the advertisement of the advertisement number. The image ID to be identified and the setting range of the transparent area are stored in association with each other.

In this example, the case where the above-mentioned predetermined ratio of the transparent region is superimposed on the partial advertisement image is set as the reproduction start condition, and the superimposed ratio corresponding to the predetermined ratio is stored in the reproduction start condition column. ing.
As an example, not a limitation, when the playback start condition (superimposition ratio) is 33%, when 33% of the vertical width of the transparent area is superimposed on the partial advertisement image, the reproduction of the partial moving image of the partial advertisement image is started. To.

(2) Setting of Partial Advertising Image by Advertiser As described above, the advertiser can arbitrarily set which area of the whole advertising image the partial advertising image should be. Further, in this case, the advertiser can set the partial advertisement image by operating the setting device described above as an example, not limited to the above.
In this embodiment, the case where the partial advertisement image is arranged below the page display area of the terminal 20 by default is illustrated.
Further, in this embodiment, a case where a partial advertisement image having a vertical width of about 1/3 of the vertical width of the page display area is set is illustrated.

The setting device transmits a registration request including the data of the whole advertisement image and the data of the partial advertisement image to the server 10 based on the operation of the advertiser.
When the server 10 receives the registration request from the setting device by the communication I / F 14, the server 10 inputs the data of the whole advertisement image and the data of the partial advertisement image included in the received registration request to the whole advertisement database 153a (see FIG. 4-2) and the data of the partial advertisement image, respectively. It is stored in the partial advertisement database 153b (see FIG. 4-3).
Further, the server 10 is not limited, but as an example, identifies the advertiser ID from the unique address of the transmission source setting device, assigns a unique advertisement number, and assigns the advertisement number, the advertiser ID, the image ID of the partial advertisement image, and the like. And the image ID of the whole partial advertisement image and the main content ID are associated and stored in the main content database 152.

(3) Setting of Transparent Area by Server When the partial advertisement image is set, the control unit 11 of the server 10 sets the transparent area based on the vertical width of the page display area, not as a limitation but as an example.

In this example, the server 10 sets a fixed size transparent region 241a based on the initial settings. Specifically, the server 10 is not limited, but as an example, about two-thirds of the vertical width of the page display area of the terminal 20 is the vertical width of the transparent area, and the width substantially the same as the horizontal width of the page display area is the transparent area. The width shall be.

The server 10 also determines the position of the transparent region. Specifically, the server 10 is not limited, but as an example, in a state where the web page is in the initial position, the vertical width from the head portion to the transparent area of the web page is larger than the vertical width of the page display area. In addition, the position of the transparent area in the main content information is determined. That is, the user cannot visually recognize the partial advertisement image when the web page is in the initial position, but can visually recognize the partial advertisement image by moving the web page upward by the scroll operation. The server 10 stores the determined position of the transparent area in the main content database 152 in association with the main content ID.

(4) Setting of Playback Start Condition by Server When the transparent area is set, the control unit 11 of the server 10 sets the playback start condition of the partial moving image based on the vertical width of the transparent area.

In this example, since the vertical width of the transparent area is as large as about 2/3 of the page display area of the terminal 20, the server 10 has a predetermined ratio of the vertical width of the transparent area (33% as an example, not a limitation) of the partial advertisement image. The playback start condition is set so that the reproduction of the partial moving image of the partial advertisement image is started when the image is superimposed on the above. The server 10 stores the set playback start condition in the main content database 152 in association with the main content ID.
That is, when a transparent area having a vertical width of 33% of the vertical width of the transparent area appears from the lower side of the page display area of the terminal 20, the partial moving image of the partial advertisement image superimposed on the transparent area is reproduced. Is started. At this time, since approximately two-thirds of the vertical width of the partial advertisement image is visible through the transparent area, the reproduction of the partial moving image is started at the timing when the area to be noticed by the user becomes visible. be able to.

Although the example in which the reproduction start condition of the partial moving image is set by the server 10 is shown, the present invention is not limited to such a form. The playback start condition of the partial moving image may be set by a user such as an advertiser.

<Effect of 14th Example>
In the 14th embodiment, the advertiser requests the transmission of the advertisement content data (not limited, but as an example, the whole advertisement data including the whole advertisement image) to the user's terminal 20, and the partial advertisement image of the partial moving image is an advertisement. Shows the configuration set by the main.
As an example of the effect obtained by such a configuration, the area of the first moving image that the business operator (not limited to the advertiser as an example) wants to pay attention to the user is set as the area of the first partial moving image. Can be done.

<14th modification (1)>
In the 14th embodiment, an example in which the vertical width of the transparent region is large (approximately 2/3 of the vertical width of the page display area of the terminal 20) is shown, but the present invention is not limited to such a mode. The vertical width of the transparent region may be small.
In this modification, the vertical width and horizontal width setting of the transparent area can be changed by the server operator, the advertiser, or the like.

FIG. 14-2 is a diagram showing an example of a table for setting playback start conditions.
In this table, the vertical width of the transparent area and the reproduction start condition (superimposition ratio of the transparent area with respect to the partial advertisement image) are defined in association with each other.

The vertical width of the transparent area is not limited to the vertical width of the transparent area based on the ratio to the vertical width of the page display area. As an example, "2/3 of the page display area" and "1/3 of the page display area" are used. "And" 1/6 of the page display area "are defined.

In "2/3 of the page display area", "33%" is set as a playback start condition. This is the same condition as in the above embodiment.

"66%" is defined as a playback start condition in "1/3 of the page display area". This is a condition indicating that when 66% of the vertical width of the transparent region is superimposed on the partial advertisement image, the reproduction of the partial moving image of the partial advertisement image is started.

"100%" is defined as a playback start condition in "1/6 of the page display area". This is a condition indicating that when the entire vertical width (100%) of the transparent region is superimposed on the partial advertisement image, the reproduction of the partial moving image of the partial advertisement image is started.

In this way, the smaller the vertical width of the transparent area (the smaller the ratio to the vertical width of the page display area), the higher the superposition ratio required for reproducing the partial moving image (that is, the stricter the reproduction conditions). ), The relationship between the vertical width of the transparent area and the playback start condition is defined.

As an example, the server 10 sets the vertical width of the transparent area based on the ratio to the vertical width of the page display area. Further, as an example, not limited, the width substantially the same as the width of the page display area is defined as the width of the transparent area.
Then, the server 10 sets the reproduction start condition according to the above table based on the vertical width of the set transparent region as an example, not the limitation. Then, the server 10 associates the set playback start condition with the main content ID and stores it in the main content database 152.

As an example, not a limitation, when the vertical width of the transparent area is set to "1/6 of the page display area" in the above table, the vertical width of the transparent area is as small as about 1/6 of the page display area of the terminal 20. Therefore, the reproduction start condition is set so that the reproduction of the partial moving image of the partial advertisement image is started when the entire vertical width of the transparent region, that is, 100% of the vertical width is superimposed on the partial advertisement image.
That is, when all of the transparent area appears from the lower side of the page display area of the terminal 20, the reproduction of the partial moving image of the partial advertisement image superimposed on the transparent area is started. At this time, since approximately 1/2 of the partial advertisement image is visible through the transparent region, the reproduction of the partial moving image can be started at the timing when the region to be noticed by the user becomes visible. ..

Although the playback start condition of the partial moving image is determined by the ratio of the vertical width of the transparent region superimposed on the partial advertisement image and the vertical width of the transparent region, the present invention is not limited to such a form. The reproduction start condition of the partial moving image may be determined by the ratio of the area of the transparent region superimposed on the partial advertisement image and the area of the entire transparent region.

In this modification, the control of reproduction of the partial moving image of the partial advertisement image 242b is changed based on the size of the transparent region 241a or the length of the side of the transparent region 241a.
As an example of the effect obtained by such a configuration, the timing of the reproduction control of the first partial moving image can be made different depending on the size of the transparent region or the length of the side. As an example, not a limitation, the start of reproduction of the first partial moving image is delayed due to the large size of the transparent region or the length of the side, or the first is due to the small size of the transparent region or the length of the side. It is possible to prevent the partial moving image from starting playback too early.

<14th modification (2)>
In the 14th embodiment, an example in which a transparent region having a fixed size is set regardless of the size of the partial advertisement image is shown, but the present invention is not limited to such a form. The size of the transparent area may be changeable based on the length and size of the sides of the partial advertisement image.

FIG. 14-3 is a diagram showing an example of a table for setting the vertical width of the transparent region.
In this table, the vertical width of the partial advertisement image and the vertical width of the transparent area are defined in association with each other.
The vertical width of the partial advertisement image includes "1/4 or less of the page display area" and "more than 1/4 of the page display area".

In "1/4 or less of the page display area", "the same as the vertical width of the partial advertisement image" is defined as the vertical width of the transparent area. This indicates that when the vertical width of the partial advertisement image is 1/4 or less of the page display area, the same length as the vertical width of the partial advertisement image is set as the vertical width of the transparent area. There is.

In "more than 1/4 of the page display area", "1/4 of the page display area" is defined as the vertical width of the transparent area. This indicates that when the vertical width of the partial advertisement image exceeds 1/4 of the page display area, the length of 1/4 of the page display area is set as the vertical width of the transparent area. ..

This is not a limitation, but as an example, if the vertical width of the transparent area exceeds about 1/4 of the page display area, the transparent area is too large and the user wants to read a news article or the like. This is because it may interfere with information. Therefore, in this example, the vertical width of the transparent area is set based on the vertical width of the partial advertisement image so that the upper limit of the vertical width of the transparent area is 1/4 of the page display area.

In this case, as an example, not the limitation, the width substantially the same as the width of the page display area (90% to 100% of the width of the page display area as an example, not the limitation) is set as the width of the transparent area. be able to.

In this case, when the server 10 sets the same vertical width as the vertical width of the partial advertisement image as the vertical width of the transparent region, the server 10 is not limited, but as an example, the first predetermined ratio of the vertical width of the transparent region (not limited, but an example). When 70%) is superimposed on the partial advertisement image, the reproduction start condition is set so that the reproduction of the partial moving image of the partial advertisement image is started. The server 10 stores the set playback start condition in the main content database 152 in association with the main content ID.
That is, when a transparent area having a vertical width of 70% of the vertical width of the transparent area appears from the lower side of the page display area of the terminal 20, the partial moving image of the partial advertisement image superimposed on the transparent area is reproduced. Is started. At this time, since approximately 70% of the vertical width of the partial advertisement image is visible through the transparent region, the reproduction of the partial moving image is started at the timing when the region to be noticed by the user becomes visible. Can be done.

Further, when the server 10 sets the length of 1/4 of the page display area as the vertical width of the transparent area, the vertical width of the partial advertisement image is longer than the vertical width of the transparent area, so that the limitation is not limited. As an example, when a second predetermined ratio (100% as an example, not a limitation) larger than the first predetermined ratio of the vertical width of the transparent region is superimposed on the partial advertisement image, the reproduction of the partial moving image of the partial advertisement image is performed. Set the playback start condition so that it will start. Then, the server 10 associates the set playback start condition with the main content ID and stores it in the main content database 152.

In addition, instead of changing the vertical width of the transparent area according to the vertical width of the partial advertisement image as described above, the vertical width is substantially the same as the vertical width of the partial advertisement image (not limited, but as an example, the vertical width of the partial advertisement image). 90% to 110% of the width) may or may not be set as the vertical width of the transparent region.
Further, in this case, the transparent area may or may not be set to substantially the same area as the area of the partial advertisement image.

In this modification, the size of the transparent region 241a or the length of the side of the transparent region 241a is determined based on the partial advertisement image 242b of the partial moving image.
As an example of the effect obtained by such a configuration, since a transparent region having a size or a side length corresponding to the first partial moving image can be set, the first partial moving image is reproduced at an appropriate timing. Can be controlled.

<15th Example>
The fifteenth embodiment is an embodiment in which the relative positions of the main content and the partial advertisement image are always fixed.
The first to fourteenth embodiments are different from the first to fourteenth embodiments in that a transparent area is not formed in the main content information, and the main content information and the advertisement content information are arranged and displayed on the same layer.

The contents described in the fifteenth embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Display screen example>
FIG. 15-1 is an explanatory diagram showing the relationship between the main content information arranged in the layer in this example and the partial advertisement image.
In the present embodiment, the advertisement placement area 243 in which the advertisement content information (not limited but an advertisement image as an example) is arranged is set in the main content data distributed from the server 10. As a result, based on the reception of the main content data by the terminal 20, the main content information based on the main content data and the advertisement content information based on the advertisement content data distributed in association with the main content data are in a common layer (single). It will be placed on one layer).

Documents and images based on the document data and image data included in the main content data are not arranged in the advertisement placement area 243, respectively. That is, in the state where the main content information is displayed in the page display area, the main content information is displayed in the area of the page display area where the page display area and the advertisement placement area 243 do not overlap, and the page display area and the advertisement placement area 243. It is not displayed in the area where and overlap.

In this embodiment, as an example, not a limitation, in the advertisement placement area 243, as the advertisement content information based on the advertisement content data, the partial advertisement image 242b of the moving image (not limited, but a part of the first content information). 1) (1 example of information) will be arranged, and the advertisement arrangement area 243 will be described as having the same size as the partial advertisement image 242b.
In the page display area of the terminal 20, since the main content information and the partial advertisement image do not overlap, the user can satisfactorily see both the main content information and the partial advertisement image.

The size of the advertisement placement area does not necessarily have to be the same size as the partial advertisement image, and the size of the advertisement placement area may be larger than the size of the partial advertisement image.
Further, it is not always necessary to arrange the partial advertisement image in the advertisement arrangement area, and the image of the attention area may be arranged in the advertisement arrangement area 243 as an example, not limited to the advertisement arrangement area. It does not have to be.

The partial advertisement image (partial moving image) arranged in the advertisement arrangement area is reproduced based on the satisfaction of the reproduction start condition. The playback start condition is not limited, but as an example.
(C-1) A predetermined ratio of the partial advertisement image (vertical width of the partial advertisement image) is displayed in the page display area.
Can be defined as.

As described above, the image of the attention area may be used as a partial advertisement image, and the image of the attention area may be arranged in the advertisement placement area as an example, not limited to the above. In this case, the above playback start condition is
(C-2) A predetermined ratio of the attention area (vertical width of the attention area) is displayed in the page display area.
Will be.

The above-mentioned predetermined ratio can be set as appropriate, but it is not limited and can be set as a value of about 30% to 70% as an example. Here, it should be noted that the above-mentioned predetermined ratio is not a ratio to the vertical width of the entire advertising image, but a ratio to the vertical width of the partial advertising image (or the region of interest).

The case where the partial advertisement image is arranged in the advertisement arrangement area will be described as an example.
The partial advertisement image is an image generated by trimming a part of the entire advertisement image. As an example, not a limitation, when the predetermined ratio is 50%, the video playback of the partial advertisement image is started when 50% of the partial advertisement image is displayed in the page display area, and the video playback of the partial advertisement image is started. When 50% is displayed in the page display area, the moving image reproduction of the partial advertisement image is not started.

As an example, not a limitation, when the height of the web page is larger than the height of the page display area and the web page is in the initial position, the partial advertisement image is not displayed in the page display area and the web page is up. Suppose that a partial advertisement image appears in the page display area by scrolling in the direction.
In this case, as an example, not limited, when the lower half area of the entire advertisement image corresponding to the partial advertisement image is set as the partial advertisement image, 50% of the partial advertisement image is displayed in the page display area. This corresponds to 75% of the entire advertising image being displayed in the page display area.
This also applies to the case where the image of the area of interest is arranged in the advertisement arrangement area.

Assuming that the web page is scrolled in the horizontal direction, the success or failure of the above playback start condition may be determined based on the width of the partial advertisement image (or the area of interest) as an example rather than the limitation. You may or may not have to do so.
Further, after starting the reproduction of the partial moving image, when the reproduction start condition is no longer satisfied, the reproduction of the partial moving image may or may not be stopped.

In the examples shown in FIGS. 15-2 and 15-3, the web page 241 of the business news site is used as the main content information based on the main content data, and the partial advertisement is used as the advertisement content information based on the advertisement content data distributed in association with the main content data. Image 242b and the image 242b are arranged on the same layer. On the web page 241, a document (not a limitation, an example of character information included in the second content information) and an image (not a limitation, an example of image information included in the second content information) are included. included.

In this example, the partial advertisement image 242b is a still image in which the automobile is displayed in the initial state, but in the state where the web page 241 is in the initial position, the partial advertisement image 242b is displayed in the page display area of the terminal 20. Therefore, the user cannot visually recognize the partial advertisement image 242b.
When a predetermined ratio (70% as an example, not limited) of the vertical width of the partial advertisement image 242b is displayed in the page display area of the terminal 20 by the scroll operation of the user, the vehicle runs on the road in the partial advertisement image 242b. It becomes a partial moving image that displays the situation.

In the examples shown in FIGS. 15-2 and 15-3, the partial advertisement image 242b is a horizontally long image whose width is larger than the height.

In the example shown in FIG. 15-2, the vertical width of the web page 241 is larger than the vertical width of the page display area, so that the entire web page 241 cannot fit in the page display area. In this example, since the vertical width from the head portion [TOP] to the partial advertisement image 242b on the web page 241 is larger than the vertical width of the page display area, the partial advertisement is in the state where the web page 241 is in the initial position. Image 242b is not located on the page display area. Therefore, when the web page 241 is in the initial position, the user cannot visually recognize the partial advertisement image 242b at all.

When the web page 241 is in the initial position, the user touches the page display area (however, the area different from the partial advertisement image 242b) and scrolls the web page 241 by moving the finger upward on the screen. Scrolls upward on the screen. Along with this, the partial advertisement image 242b arranged in the advertisement arrangement area 243 also scrolls upward on the screen, and the upper part of the partial advertisement image 242b appears from the lower part of the screen. Since the upper part of the partial advertisement image 242b is located in the page display area, the upper part of the partial advertisement image 242b (in this example, the part including the automobile, the mountain in the background, and the tree in the foreground) can be visually recognized. The partial advertisement image 242b at this time is a still image. This still image is not a limitation but, as an example, a head frame when the partial advertisement image 242b is reproduced as a partial moving image.

Further, when the user continues the scrolling operation in the upward direction of the screen, as an example, not limited, a predetermined ratio of the vertical width of the partial advertisement image 242b (70% as an example, not limited) is displayed in the page display area of the terminal 20. Based on the above, the reproduction of the partial advertisement image 242b of the partial moving image in which the automobile travels on the road toward the front starts.

As shown in FIG. 15-3, when the user continues the scrolling operation and scrolls the web page 241 upward on the screen, the partial advertisement image 242b is further moved upward, and all of the partial advertisement images 242b are moved upward. It will be in the state of being displayed in the page display area of the terminal 20. While the partial advertisement image 242b moves upward, the reproduction of the partial moving image corresponding to the partial advertisement image 242b is continued, and the automobile in the partial advertisement image 242b travels on the road toward the front side.

In this state, the user touches the visible partial advertisement image 242b (not limited, but an example of the first information and the first partial moving image) once briefly (in the limited case). By performing (an example of the second input) on the touch panel, the entire advertisement image 242a of the moving image corresponding to the partial advertisement image 242b can be visually recognized. The whole advertisement image 242a of the moving image is a moving image of a vertically long advertisement displayed on the entire page display area. When switching from the partial advertisement image 242b of the partial moving image to the whole advertising image 242a of the moving image, the reproduction of the moving image is continued.

The whole advertising image 242a of the moving image is a moving image including the entire region of the partial advertising image 242b of the partial moving image and also including the region not included in the partial advertising image 242b. In this example, the partial advertisement image 242b of the partial moving image is an automobile traveling on the road against the background of a mountain or the like. On the other hand, the whole advertisement image 242a of the moving image has a background in which the background of the partial advertisement image 242b of the partial moving image is enlarged at the upper part, and the background is the sky and five birds flying in the sky. And are included.
In other words, the partial advertising image is a partial moving image composed of a predetermined area of the entire moving image of the moving image trimmed. That is, in this example, the partial advertisement image 242b is a partial moving image in which the lower side of the entire advertising image 242a of the moving image is trimmed. In this example, the width of the partial advertisement image is smaller than the width of the entire advertisement image, and the height of the partial advertisement image is smaller than the height of the entire advertisement image.

<Processing>
FIG. 15-4 is a flowchart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, the distribution process executed by the distribution processing unit 111 of the server 10 and the display processing executed by the display processing unit 211 of the terminal 20 are shown.
It should be noted that the same steps as those in the flowchart described above are designated by the same reference numerals, the description thereof will be omitted again, and the explanation will be focused on different steps.

The flowchart described below merely illustrates the processing in this embodiment, and in the flowchart described below, some steps may not be executed or additional steps may be inserted.

FIG. 15-4 shows the web including the advertisement placement area 243 for the step of the superimposed display process (step of A4 as an example, not limited) for superimposing the web page 241 on the partial advertisement image 242b of the flowchart of FIG. 4-5. When the step of the composite display processing for synthesizing the partial advertisement image 242b on the page 241 (not limited to the step of A4b as an example) is replaced, and the attention region and the transparent region 241a are superimposed, the transparent region with respect to the partial advertisement image 242b The process of fixing the relative position of the 241a (steps A7b to A12a as an example, not a limitation) is taken as an example, not a limitation, and a predetermined ratio of the vertical width of the partial advertisement image 242b (70, not a limitation, as an example). %) Is displayed in the page display area of the terminal 20, in the flowchart replaced with the step of the process of starting the reproduction of the partial advertisement image 242b of the partial moving image (not limited, but as an example, the steps of A7c to A12d). is there.

When the terminal 20 receives the main content data and the partial advertisement data from the server 10, the terminal 20 executes the composite display process (A4b).
Specifically, as an example, not a limitation, the size of the partial advertisement image 242b is acquired based on the partial advertisement data. Then, the terminal 20 arranges the web page 241 in which the advertisement arrangement area 243 is formed in the layer based on the main content data. Then, the terminal 20 arranges the partial advertisement image 242b in the advertisement arrangement area 243 of the web page 241 and displays the web page 241 and the partial advertisement image 242b in a composite manner.

When the reproduction flag is not set (A7c: No), the terminal 20 determines whether or not the reproduction start condition of the partial advertisement image 242b (partial moving image) arranged in the advertisement arrangement area is satisfied (A9e). .. Specifically, as an example, not a limitation, it is determined whether or not a predetermined ratio of the vertical width of the partial advertisement image is displayed in the page display area.

If the playback start condition is not satisfied (A9e: No), the terminal 20 proceeds to A13.
On the other hand, when the reproduction start condition is satisfied (A9e: Yes), the terminal 20 proceeds to A12c.

FIG. 15-5 is a flowchart showing an example of the flow of the overall advertisement display process executed by the terminal 20 and the overall advertisement distribution process executed by the server 10 in this embodiment.
In FIG. 15-5, in the flowchart of FIG. 5-2, the entire advertisement image 242a based on the overall advertisement data is arranged in the first layer, and the entire web page 241 arranged in the second layer is set in the transparent region 241a. In the flowchart in which the step of the process (step of A25 as an example, not limited) is replaced with the step of process of displaying the entire advertisement image 242a in the page display area of the terminal 20 (step of A26 as an example, not limited). is there.

When the terminal 20 receives the whole advertisement data from the server 10, the terminal 20 arranges the whole advertisement image 242a based on the whole advertisement data on the layer in which the web page 241 and the partial advertisement image 242b are combined (A26), and displays the whole advertisement. End the process.

An example is shown in which the entire advertisement image 242a of the moving image is displayed in the page display area when the user touches the partial advertisement image 242b, but the user is not limited to such a configuration. When the advertisement image 242b is touch-operated, the entire advertisement image 242a of the still image may or may not be displayed in the page display area.

Further, although an example in which the partial advertisement image 242b of the partial moving image is arranged in the advertisement arrangement area 243 of the web page 241 is shown, the present invention is not limited to such a configuration, and the partial advertisement image 242b of the still image is a web page. It may be arranged in the advertisement arrangement area 243 of 241. In this case, as an example, not limited to, when the user touches the partial advertisement image 242b, the whole advertisement image 242a of the still image or the whole advertisement image 242a of the moving image is displayed in the page display area. be able to.

<Effect of 15th Example>
In the fifteenth embodiment, the page display area of the display unit 24 is a vertically long area whose vertical direction is longer than the horizontal direction, and the whole advertisement image 242a based on the whole advertisement data (not limited, but an example of the first content information). Has a first side in the vertical direction and a second side in the horizontal direction shorter than the first side, and is a part of the entire advertisement image 242a. Partial advertisement image 242b (not limited, but an example of the first information). ) Is displayed in the page display area of the terminal 20 (an example of the display area of the terminal, not the limitation), and the main content information is displayed in the page display area different from the partial advertisement image 242b (an example of the area, not the limitation). Part of the control to display (an example of the second content information, not the limitation) and move it on the page display area based on the scroll operation on the page display area by the user (an example of the first input, not the limitation). This is executed for the advertisement image 242b and the main content information.
Then, the first side of the whole advertisement image 242a is arranged along the longitudinal direction of the page display area based on the touch operation (not limited, but an example of the second input) on the partial advertisement image 242b by the user, and the second The configuration in which the sides are arranged along the short side of the page display area and displayed in the page display area is shown.
As an example of the effect obtained by such a configuration, when the second content information moves in the display area based on the first input, the first information having a small size and being easily visible is moved together with the second content information. This makes it possible for the user to visually recognize the first information so as not to interfere with the visual recognition of the second content information. Then, the user who is interested in the first information as an example, not limited to the first information, and who has made the second input to the first information can visually recognize the vertically long first content information. That is, while preventing the vertically long first content information from being suddenly displayed in the display area and impairing the visibility of the second content information, the user who is interested in the first information is guided to the vertically long first content information. can do.

Further, in the fifteenth embodiment, the overall advertisement image 242a is a moving image (not limited, but an example of the first moving image) based on the overall advertising data (not limited, but an example of the first moving image data), and is partially. The advertisement image 242b shows a configuration in which the advertisement image 242b is a partial moving image (not limited, but an example of the first partial moving image) of a part of the entire advertising image 242a.
As an example of the effect obtained by such a configuration, when switching from the first information to the first content information, the continuation of the content of the first partial moving image is displayed on the first moving image, which makes the user feel uncomfortable. Without this, a user who is interested in the first partial moving image can be guided to the first moving image.

Further, in the fifteenth embodiment, of the partial advertisement image 242b displayed in the page display area, the partial advertisement image of the partial moving image by the control unit 21 is based on the length of at least one side of the partial advertisement image 242b. The configuration in which the reproduction control of 242b is executed is shown.
As an example of the effect obtained by such a configuration, it is possible to execute playback start or playback stop of the first partial moving image according to the visibility of the first partial moving image displayed in the display area.

Further, in the fifteenth embodiment, the partial advertisement image 242b of the partial moving image has a third side shorter than the first side of the entire advertisement image 242a and a fourth side shorter than the second side of the entire advertisement image 242a. The third side is arranged along the longitudinal direction of the page display area, the fourth side is arranged along the lateral direction of the page display area, and is displayed in the page display area.
As an example of the effect obtained by such a configuration, by making the first partial moving image a horizontally long moving image whose third side is shorter than the fourth side, the display area of the content information is not excessively restricted by advertisements or the like. Can be done. As a result, it is possible to prevent the user from feeling uncomfortable with the advertisement or the like.

Further, in the fifteenth embodiment, the first input is a scroll operation of the user, and the partial advertisement image 242b and the web page 241 are configured to be moved in a direction based on the scroll operation.
As an example of the effect obtained by such a configuration, the possibility that the user pays attention to the first information can be increased by moving the first information and the second content information in the direction intended by the user.

Further, the fifteenth embodiment shows a configuration in which the second input to the partial advertisement image 242b by the user is an operation of touching the partial advertisement image 242b.
As an example of the effect obtained by such a configuration, when the user is interested in the first information as an example, not limited to it, the first content information can be displayed by touching the display area.

Further, in the fifteenth embodiment, the first content information is advertising information (not limited but, as an example, the whole advertising image 242a), and the first information (not limited, as an example, partial advertising image 242b) is a part thereof. It shows a certain configuration.
As an example of the effect obtained by such a configuration, the advertising effect can be improved by displaying the advertising information in the display area via the first information that moves in conjunction with the second content information.

An example is shown in which the reproduction of the partial advertisement image 242b of the partial moving image is started when a predetermined ratio of the vertical width of the partial advertisement image 242b is displayed in the page display area of the terminal 20. Not limited to.

Specifically, the reproduction control of the partial advertisement image 242b of the partial moving image may be executed based on the display of the partial advertisement image 242b of the partial moving image based on the first input in the page display area. And you don't have to do that.
As an example, not a limitation, the terminal 20 starts playing the partial advertisement image 242b of the partial moving image when the entire partial advertisement image 242b appears in the page display area by the scroll operation of the user.
As an example of the effect obtained by such a configuration, it is possible to execute playback start or playback stop of the first partial moving image in a state where it is good to visually recognize the first information.

Further, the reproduction of the partial advertisement image 242b of the partial moving image may be controlled based on the size of the partial advertisement image 242b displayed in the page display area of the terminal 20. It does not have to be.
As an example, not a limitation, the terminal 20 starts playing the partial advertisement image 242b of the partial moving image when a predetermined ratio of the area of the partial advertisement image 242b appears in the page display area by the scroll operation of the user.
As an example of the effect obtained by such a configuration, it is possible to execute playback start or playback stop of the first partial moving image in a state where the first information having a sufficient size for visual recognition appears in the display area.

Further, the reproduction of the partial advertisement image 242b of the partial moving image may be controlled based on the fact that a part of the partial advertisement image 242b is displayed in the page display area of the terminal 20. And you don't have to do that.
As an example, not limited to, the terminal 20 is a part of the partial moving image when a specific one pixel or a group of pixels appears in the page display area among the pixels constituting the partial advertisement image 242b by the scroll operation of the user. Playback of the advertisement image 242b is started.
As an example of the effect obtained by such a configuration, playback start or playback stop of the first partial moving image is executed at the timing when a part of the first information suitable for visual recognition is displayed in the display area. can do.

Further, an example is shown in which the entire advertisement image 242a is displayed in the page display area based on the touch operation on the partial advertisement image 242b by the user of the terminal 20, but the present invention is not limited to such a configuration. The entire advertisement image 242a may or may not be displayed in the page display area based on the pinch-out operation on the partial advertisement image 242b by the user of the terminal 20. Further, the entire advertisement image 242a may or may not be displayed in the page display area based on the voice input operation of "I want to see the advertisement" by the user of the terminal 20.

<16th Example>
The sixteenth embodiment is an embodiment in which the setting of the partial advertisement image 242b and the billing process based on the partial advertisement image 242b are added to the above embodiment.
The 16th embodiment corresponds to the 6th embodiment, but as described in the 15th embodiment, the main content information and the set partial advertisement image are arranged in a common layer (single layer). The point is different.

The contents described in the 16th embodiment can be applied to any of the other embodiments.
Further, the same components as those already described will be designated by the same reference numerals, and the description thereof will be omitted again.

<Functional configuration>
(1) Functional configuration of server In the main content database 152 shown in FIG. 16-1, the main content ID, the storage area of the main content data, the advertisement number, the advertiser ID, and the partial advertisement image are displayed as an example without limitation. The image ID to be identified, the playback start condition of the partial moving image, the image ID for identifying the entire advertisement image, and the setting range of the advertisement arrangement area in the main content information are stored in association with each other.

In this example, the playback start condition of the partial moving image is determined by the ratio of the vertical width of the partial advertising image displayed in the page display area to the vertical width of the partial advertising image. Specifically, when the playback start condition of the partial moving image is 70%, the partial moving image of the partial advertising image starts playing when 70% of the vertical width of the partial advertising image is displayed in the page display area. Will be done.

Further, the image ID of the partial advertisement image and the image ID of the entire advertisement image corresponding to the partial advertisement image include a common advertisement number. Therefore, the server 10 can discriminate between the partial advertisement image and the whole advertisement image constituting the advertisement of the advertisement number based on the advertisement number.

The partial advertisement database 153b shown in FIG. 16-2 stores, as an example, not a limitation, a storage area of the partial advertisement image and a trimming area of the partial advertisement image in association with the image ID of the partial advertisement image. ing.

Here, as an example, not a limitation, FIGS. 6-4 and 6-8 described above show an example of the relationship between the size of the partial advertisement image and the billing amount.
The control unit 11 of the server 10 determines the charge amount when the entire advertisement image corresponding to the partial advertisement image is displayed based on the set size of the partial advertisement image, and sets the determined charge amount as the overall advertisement. Associate with an image.

Specifically, the method described in FIG. 6-4 as an example is not limited, and similarly, the billing amount can be basically determined based on the vertical width of the partial advertisement image.

It should be noted that the billing amount may be determined by considering not only the vertical width of the partial advertisement image but also the width of the partial advertisement image as in the method described with reference to FIG. 6-8 as an example without limitation. You don't have to do that.

Further, as an example, not limited to the case, when the vertical width of the partial advertisement image is larger than the horizontal width, the billing amount can be higher than that of the horizontally long image.

(2) Setting of Partial Advertising Image by Advertiser As described above, the advertiser can arbitrarily set which area of the whole advertising image the partial advertising image should be. In this case, the advertiser can set the partial advertisement image by operating the setting device described above as an example, not limited to the above.
In this embodiment, a case where a partial advertisement image having a vertical width of approximately 1/2 of the vertical width of the page display area is set is illustrated.

The setting device transmits a registration request including the data of the whole advertisement image and the data of the partial advertisement image to the server 10 based on the operation of the advertiser.
When the server 10 receives the registration request from the setting device by the communication I / F 14, the data of the whole advertisement image and the data of the partial advertisement image included in the received registration request are stored in the whole advertisement database 153a (see FIG. 4-2) and It is stored in the partial advertisement database 153b (see FIG. 14-2).
Further, the server 10 is not limited, but as an example, identifies the advertiser ID from the unique address of the transmission source setting device, assigns a unique advertisement number, and assigns the advertisement number, the advertiser ID, the image ID of the partial advertisement image, and the like. And the image ID of the whole partial advertisement image and the main content ID are associated and stored in the main content database 152.

(3) Setting of Advertisement Placement Area by Server When a partial advertisement image is set, the control unit 11 of the server 10 is associated with the partial advertisement image based on the size of the partial advertisement image, not by limitation but as an example. Set the advertisement placement area of the main content information (web page).

In this example, the server 10 sets the size of the advertisement placement area to the same size as the partial advertisement image, not as a limitation but as an example.

In addition, the server 10 determines the position of the advertisement placement area. Specifically, the server 10 is not limited, but as an example, in a state where the web page is in the initial position, the vertical width from the head portion of the web page to the advertisement placement area becomes larger than the vertical width of the page display area. As described above, the position of the advertisement placement area in the main content information is determined. That is, the user cannot visually recognize the partial advertisement image when the web page is in the initial position, but can visually recognize the partial advertisement image by moving the web page upward by the scroll operation. The server 10 stores the determined position of the advertisement placement area in the main content database 152 in association with the main content ID.

(4) Setting of Playback Start Condition by Server When the advertisement placement area is set, the control unit 11 of the server 10 sets the playback start condition of the partial moving image based on the vertical width of the advertisement placement area.

In this example, since the vertical width of the advertisement placement area of the server 10 is as large as about 1/2 of the page display area of the terminal 20, a predetermined ratio of the vertical width of the advertisement placement area (70% as an example, not a limitation) is the page. The playback start condition is set so that the playback of the partial moving image of the partial advertisement image is started when it is displayed in the display area. The server 10 stores the set playback start condition in the main content database 152 in association with the main content ID.
That is, when the advertisement placement area having a height of 70% of the height of the advertisement placement area appears from the lower side of the page display area of the terminal 20, the portion of the partial advertisement image arranged in the advertisement placement area. Playback of the moving image is started. In this example, since the size of the advertisement placement area and the size of the partial advertisement image are the same, when the partial advertisement image having a vertical width of 70% appears from the lower side of the page display area of the terminal 20, the appearance thereof. Playback of the partial moving image of the partial advertisement image is started. Since 70% of the vertical width of the partial advertisement image is visible, the reproduction of the partial moving image can be started at the timing when the area to be noticed by the user becomes visible.

<Effect of 16th Example>
Further, in the 16th embodiment, the advertisement content data (not limited, but as an example, the entire advertisement data including the entire advertisement image) is requested by the advertiser to be transmitted to the user's terminal 20, and a part of the advertisement content information. The advertising image shows the configuration set by the advertiser.
As an example of the effect obtained by such a configuration, an area of the first content information that the business operator (not a limitation but an advertiser as an example) wants to pay attention to the user can be set as the first information.

Further, the 16th embodiment shows a configuration in which a billing amount based on transmission of the entire advertisement image to the terminal 20 is set based on the side length of the partial advertisement image or the size of the partial advertisement image. ..
As an example of the effect obtained by such a configuration, an appropriate billing amount is set for the first information, which has a high advertising effect and is likely to be displayed in the first content information, as an example, not limited.

Further, in the 16th embodiment, the whole advertisement data includes the data of the whole advertisement image, and the whole advertisement image shows the configuration which is associated with the partial advertisement image by the advertisement number.
As an example of the effect obtained by such a configuration, the terminal can first display the first information and then display the first content information corresponding to the first information.

Further, the 16th embodiment shows a configuration in which a billing amount based on transmission of the entire advertisement image to the terminal 20 is set based on the side length of the partial advertisement image or the size of the partial advertisement image. ..
As an example of the effect obtained by such a configuration, an appropriate billing amount is set for the first information, which has a high advertising effect and is likely to be displayed in the first content information, as an example, not limited.

Further, in the 16th embodiment, the overall advertisement data includes the data of the overall advertisement image, and the overall advertisement image has a configuration in which the server 10 that transmits the overall advertisement data to the terminal 20 is associated with the information related to billing. Shown.
As an example of the effect obtained by such a configuration, information on billing based on the display of the first content information can be managed on the server side.

<16th variant (1)>
In the sixteenth embodiment, an example in which the vertical width of the advertisement placement area is large (approximately 1/2 of the vertical width of the page display area of the terminal 20) is shown, but the present invention is not limited to such a form. The vertical width of the advertisement placement area may be small.

In this modification, the advertiser sets, as an example, not a limitation, a partial advertisement image having a vertical width of approximately 1/6 of the vertical width of the page display area of the terminal 20.

The server 10 sets the size of the advertisement placement area to the same size as the partial advertisement image, not as a limitation but as an example. Then, the server 10 is not limited, but as an example, in a state where the web page is in the initial position, the vertical width from the head portion of the web page to the advertisement placement area is larger than the vertical width of the page display area. Determine the position of the ad placement area in the main content information. The server 10 stores the determined position of the advertisement placement area in the main content database 152 in association with the main content ID.

The server 10 is not limited, but as an example, since the vertical width of the advertisement placement area is as small as about 1/6 of the page display area of the terminal 20, the entire height of the advertisement placement area, that is, 100% of the height is displayed on the page. The playback start condition is set so that the playback of the partial moving image of the partial advertisement image is started when it is displayed in the area. The server 10 stores the set playback start condition in the main content database 152 in association with the main content ID.

That is, when all of the advertisement placement area appears from the lower side of the page display area of the terminal 20, the reproduction of the partial moving image of the partial advertisement image placed in the advertisement placement area is started. In this example, since the size of the advertisement placement area and the size of the partial advertisement image are the same, when all of the partial advertisement images appear from the lower side of the page display area of the terminal 20, the appearing partial advertisement image Playback of the partial moving image is started. Then, since all of the partial advertisement images are visible, the reproduction of the partial moving image can be started at the timing when the area to be noticed by the user becomes visible.

In the above example, when the vertical width of the partial advertisement image is approximately 1/2 of the vertical width of the page display area, the partial moving image is displayed when about 70% of the vertical width of the partial advertisement image is displayed in the page display area. When the image playback is started, but the vertical width of the advertisement placement area is approximately 1/6 of the vertical width of the page display area, 100% of the vertical width of the partial advertisement image is displayed in the page display area. In that case, the reproduction of the partial moving image is started.

In this way, when the vertical width of the partial advertisement image is larger than a certain standard, the playback start condition is that a part of the partial advertisement image is displayed in the page display area, while the vertical width of the partial advertisement image is present. If it is smaller than the standard, it can be set as a playback start condition that the entire partial advertisement image is displayed in the page display area.

It should be noted that the threshold value of the playback start condition when the vertical width of the partial advertisement image is narrower than a certain standard is not set to 100%, but is not limited and may be set to a value of about 80% to 90% as an example. You don't have to.

Further, in the above, as an example, not limited to the above, a coefficient having a negative correlation with the vertical width of the partial advertisement image (coefficient that the value becomes smaller as the vertical width of the partial advertisement image is larger: a value of 0 to 1) is introduced. Then, the predetermined ratio may or may not be calculated by multiplying 100% by the coefficient corresponding to the vertical width of the set partial advertisement image.

Further, an example is shown in which the playback start condition of the partial moving image is determined by the ratio of the vertical width of the partial advertising image displayed in the page display area to the vertical width of the partial advertising image, but it is limited to such a form. I can't. The playback start condition of the partial moving image may be determined by the ratio of the area of the partial advertising image displayed in the page display area to the area of the entire partial advertising image.

In this modification, the control of the reproduction of the partial moving image of the partial advertising image 242b is changed based on the size of the partial advertising image 242b of the partial moving image or the side length of the partial advertising image 242b of the partial moving image. The configuration is shown.
As an example of the effect obtained by such a configuration, the timing of the reproduction control of the first partial moving image can be made different depending on the size of the first partial moving image or the length of the side. As an example, not a limitation, because the size or side length of the first partial moving image is large, the start of playback is delayed, or because the size or side length of the first partial moving image is small. , It is possible to prevent the playback from starting too early.

<16th variant (2)>
In the sixteenth embodiment, an example in which the partial advertisement image is set by the advertiser is shown, but the present invention is not limited to such a form. The partial advertisement image may be set based on the whole advertisement image by the server 10 that stores the whole advertisement image.

As an example, not limited to, when the whole advertisement image is a still image, the control unit 11 of the server 10 is a binarized image based on the binarized image obtained by binarizing the whole advertisement image by a predetermined threshold. A region having a high line segment density in the above may be recognized as a region of interest, and a rectangular region including the region of interest may be set as a partial advertisement image.

Further, as an example, not limited to, when the entire advertisement image is a moving image, the control unit 11 of the server 10 sets a region in which the difference in pixel values is large between the previous and next images (or between frames) based on the display order. It may be recognized as a region of interest and a rectangular region including the region of interest may be set as a partial moving image.

Further, as an example, not limited, the control unit 11 of the server 10 trims a part of the entire advertisement image (not limited but the central portion as an example) into a rectangular shape without performing the above image processing, and the trimmed area. May be set as a partial advertisement image.

In this modification, the partial advertisement image shows a configuration set by the server 10 that transmits the entire advertisement data to the terminal 20.
As an example of the effect obtained by such a configuration, it is possible to eliminate the need for the business operator (not limited to the advertiser as an example) to set the first information.

<16th variant (3)>
In the sixteenth embodiment, an example in which one advertisement information is displayed in association with one main content information is shown on the terminal 20, but the present invention is not limited to such a configuration, and a plurality of advertisement information is associated with one main content information. May be displayed.

As an example, not limited to, in the main content database 152, two different advertisement numbers (hereinafter referred to as the first advertisement number and the second advertisement number) are associated with one main content ID, and the main content data of the main content ID is the terminal. When delivered to 20, the first advertisement content data (data of the first overall advertisement image, data of the first partial advertisement image which is a part of the first overall advertisement image) associated with the first advertisement number and The second advertisement content data (data of the second overall advertisement image, data of the second partial advertisement image which is a part of the second overall advertisement image) associated with the second advertisement number is delivered to the terminal 20. You may.

<Others>
The transparent region described in the above embodiment only needs to be configured so that the user can visually recognize the information of the lower layer (first layer). As an example, not a limitation, when setting the opacity (100%: completely opaque, 0%: completely transparent) of the upper layer (second layer), the opacity does not necessarily have to be set to 0%. The setting may be made within a range in which the information of the lower layer can be visually recognized by the user. It is not limited, but as an example, a value of 50% or less may be set.
It should be noted that the transparency may or may not be set instead of the opacity.
Further, the opacity and transparency may or may not be freely set by the user.

Further, in the above embodiment, the first input for moving the web page (not limited, but an example of the second content information) or the advertisement image (not limited, but an example of the first content information or the first information) is , An example of an operation of moving the touched finger upward or downward while touching the screen (scrolling operation, swiping operation, flicking operation as an example, not limited) is shown. However, the present invention is not limited to this, and as an example, the web page or the advertisement image may or may not be moved by a long touch operation of touching the screen for a predetermined time without moving a finger. May be good. Also, the web page or advertising image may or may not move based on the user's voice input.

Further, in the above embodiment, an example is shown in which the second input for displaying the entire advertisement image (not limited, but an example of the first content information) is a tap operation of tapping the screen once. However, not limited to this, the second input may be a double tap operation of tapping the screen twice, a long touch operation, or not. Further, the entire advertisement image (not limited, but an example of the first content information) may or may not be displayed based on the voice input of the user.

1 Communication system 10 servers 20 terminals 30 networks

Claims (23)

It ’s a terminal control method.
Receiving the first moving image data via the communication unit of the terminal,
The first partial moving image, which is a part of the first moving image based on the first moving image data, is displayed at least in the display area of the terminal, superimposed on at least a part of the first partial moving image, and at least one. Displaying content having a transparent area in the display area and
Based on the first input to the display area by the user of the terminal, the control unit of the terminal executes the control of moving on the display area to at least a part of the transparent area of the content.
The control unit executes control of reproduction of the first partial moving image based on the transparent region. The control method according to claim 1.
The control of the reproduction of the first partial moving image is executed based on the fact that the transparent region is displayed in the display region. The control method according to claim 1 or 2.
The control of the reproduction of the first partial moving image is executed based on the size of the transparent region displayed in the display region. The control method according to claim 1 or 2.
The control of the reproduction of the first partial moving image is executed based on the length of at least one side of the transparent region displayed in the display region. The control method according to claim 1 or 2.
The control of the reproduction of the first partial moving image is executed based on the fact that a part of the transparent region is displayed in the display region. The control method according to any one of claims 1 to 5.
The control unit includes controlling the first moving image to be visible to the user of the terminal based on the second input to the first partial moving image by the user of the terminal. The control method according to claim 6.
The control unit executes a process of making the content transparent based on the second input. The control method according to claim 6.
The control unit executes a process of changing the content displayed in the display area to the first moving image based on the second input. The control method according to any one of claims 6 to 8.
The second input is an input performed by the user of the terminal by touching the first partial moving image. The control method according to any one of claims 1 to 9.
The control of the reproduction of the first partial moving image is changed based on the size of the transparent region or the length of one side of the transparent region. The control method according to claim 10.
The size of the transparent region or the length of one side of the transparent region is determined based on the first partial moving image. The control method according to any one of claims 1 to 11.
The control of the reproduction of the first partial moving image is executed based on the positional relationship between the transparent region and the first partial moving image on the display region. The control method according to claim 12.
The control of the reproduction of the first partial moving image is executed based on the fact that the transparent region is superimposed on at least a part of the first partial moving image. The control method according to claim 13.
The control of the reproduction of the first partial moving image is executed based on the size of the transmission region on which the first partial moving image is superimposed. The control method according to any one of claims 1 to 14.
This includes displaying a first moving image based on the first moving image data in the display area, and displaying the content superimposed on at least a part of the first moving image in the display area. The control method according to any one of claims 1 to 14.
Receiving the second moving image data via the communication unit and
Displaying the second partial moving image, which is a part of the second moving image based on the second moving image data, at least in the display area.
The control unit executes control of reproduction of the second moving image based on the transparent region. The control method according to claim 16.
The display area has a longitudinal direction and a lateral direction, and has a longitudinal direction and a lateral direction.
The first moving image has a first side and a second side shorter than the first side.
The first partial moving image has a third side and a fourth side longer than the third side.
The third side is arranged along the longitudinal direction, the fourth side is arranged along the lateral direction, and the first partial moving image is displayed in the display area. The control method according to claim 17.
The control of the reproduction of the first partial moving image is executed based on the fact that the transparent region is superimposed on at least a part of the first partial moving image.
The control of the reproduction of the second partial moving image is executed based on the fact that the transparent region is superimposed on at least a part of the second partial moving image.
In the first partial moving image, the control unit executes control to stop the reproduction of the first partial moving image based on the transmission region superimposed on at least a part of the second partial moving image. To. The control method according to any one of claims 1 to 18.
The first moving image data is requested to be transmitted to the terminal by the business operator, and the first moving image data is requested to be transmitted to the terminal.
The area of the first partial moving image is set by the business operator. The control method according to any one of claims 1 to 19.
The first moving image data is data related to an advertisement. The control method according to any one of claims 1 to 20.
The first input is a scroll operation by the user of the terminal.
The transparent region is moved in a direction based on the scroll operation. A program executed by a terminal
Receiving the first moving image data via the communication unit of the terminal,
The first partial moving image, which is a part of the first moving image based on the first moving image data, is displayed at least in the display area of the terminal, superimposed on at least a part of the first partial moving image, and at least one. Displaying content having a transparent area in the display area and
Based on the first input to the display area by the user of the terminal, the control unit of the terminal executes the control of moving on the display area to at least a part of the transparent area of the content.
Based on the transparent region, the terminal executes control of reproduction of the first partial moving image by the control unit. A terminal that controls moving images
The communication unit that receives the first video data and
The first partial moving image, which is a partial region of the first moving image based on the first moving image data, is displayed at least, superimposed on at least a part of the first partial moving image, and has a transparent region at least a part thereof. A display unit that displays content and
A control unit that executes control of moving on the display area based on a first input to the display area of the display unit by the user of the terminal to at least a part of the transparent area of the content is provided.
The control unit executes control of reproduction of the first partial moving image based on the transparent region.

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