JP2019040242A - Shopping support system - Google Patents

Abstract

To provide a shopping support system capable of improving convenience of a customer.SOLUTION: A shopping support system including a server apparatus and a store terminal apparatus communicating with the server apparatus includes: a customer identification information acquisition unit for acquiring customer identification information identifying a customer; a commodity identification information acquisition unit for acquiring purchase candidate commodity identification information identifying a purchase candidate commodity selected by the customer identified by the customer identification information acquired by the customer identification information acquisition unit; a relevant commodity selection unit for selecting another commodity related to the commodity identified by the purchase candidate commodity identification information as a relevant commodity to the customer identified by the customer identification information on the basis of the customer identification information acquired by the customer identification information acquisition unit and the purchase candidate commodity identification information acquired by the commodity identification information acquisition unit; and a presentation unit for presenting information of the relevant commodity selected by the relevant commodity selection unit to the customer.SELECTED DRAWING: Figure 4

Description

  The present invention relates to a shopping support system.

  Conventionally, a system that supports shopping for customers by receiving product information such as recipes using ingredients sold at stores in the shopping cart from the store's transmission equipment and displaying them on the mobile terminals of customers Is disclosed (for example, Patent Document 1).

Japanese Patent Laid-Open No. 2006-162384

  In such a system that supports shopping, it is desired that convenience of customers can be improved. For example, in such a system that supports shopping, if merchandise information that matches the shopping situation of the customer can be presented, the convenience of the customer can be improved. However, according to the prior art described in Patent Document 1, even if product information provided uniformly from the store can be presented to each customer, individual shopping is performed for each customer. There was a problem that it was not possible to present product information tailored to the situation. That is, according to the prior art described in Patent Document 1, there is a problem that it is impossible to present product information that matches the shopping situation of the customer.

  One embodiment of the present invention is a shopping support system including a server device and an in-store terminal device that communicates with the server device, and a customer identification information acquisition unit that acquires customer identification information that identifies a customer, A product identification information acquisition unit for acquiring purchase candidate product identification information for identifying a purchase candidate product selected by a customer identified by the customer identification information acquired by a customer identification information acquisition unit, and the customer identification information acquisition unit Based on the customer identification information and the purchase candidate product identification information acquired by the product identification information acquisition unit, the customer identified by the customer identification information relates to the product identified by the purchase candidate product identification information. A related product selection unit that selects other products to be selected as related products; and a presentation unit that presents information about the related products selected by the related product selection unit to a customer. It is a thing support system.

  In one embodiment of the present invention, in the shopping support system described above, the related product selection unit is based on a combination of the purchase candidate product identification information acquired by the product identification information acquisition unit for each of a plurality of purchase candidate products. , A product related to each of the plurality of purchase candidate products is selected as a related product.

  In one embodiment of the present invention, in the shopping support system described above, the in-store terminal device is a device provided in a shopping cart or a shopping cart used by a customer in the store, and includes at least the product identification information acquisition unit. .

  One embodiment of the present invention further includes a settlement calculation unit that performs purchase settlement of the product based on product identification information transmitted by the terminal device in the store for the product stored in the shopping cart or the shopping cart.

  In one embodiment of the present invention, in the shopping support system described above, the sales floor position information output unit that outputs the sales floor position information indicating the position of the sales floor of the related product selected by the related product selection unit to the presentation unit or the purchase A purchase candidate product total amount information output unit that outputs total amount information of candidate products to the presenting unit is further provided.

  In one embodiment of the present invention, in the shopping support system described above, when the related product selected by the related product selection unit is missing, the presenting unit presents a purchase screen for the product.

  In one embodiment of the present invention, in the shopping support system described above, the presenting unit is provided in a display device in a store.

  In one embodiment of the present invention, in the shopping support system described above, the related product selection unit selects a product according to the position of the in-store terminal device based on the position of the in-store terminal device in the store. Or a product according to the position of the terminal device in the store and according to the taste of the customer is selected as a related product.

  In one embodiment of the present invention, in the shopping support system described above, the related product selection unit further includes a position of the terminal in the store and a position of the sales floor of the related product based on the position of the sales floor of the related product. A product corresponding to the relative positional relationship between is selected as a related product.

  In one embodiment of the present invention, in the shopping support system described above, the presenting unit further presents another customer opinion or / and other customer purchase information regarding the related product.

  According to the present invention, convenience for customers can be improved.

It is a figure which shows an example of the outline | summary of a store provided with the shopping assistance system of this embodiment. It is a figure which shows an example of a function structure of the shopping assistance system of this embodiment. It is a figure which shows an example of a structure of the digital cart of this embodiment. It is a figure which shows an example of a structure of the mirror signage of this embodiment. It is a figure which shows an example of a structure of the self-registration of this embodiment. It is a figure which shows an example of operation | movement of the shopping assistance system of this embodiment. It is a figure which shows an example of the merchandise information displayed on the display part of this embodiment. It is a figure which shows another example of the merchandise information displayed on the display part of this embodiment. It is a figure which shows an example of operation | movement of the inventory confirmation of the shopping assistance system of this embodiment, and presentation of sales floor information. It is a figure which shows an example of the related merchandise purchase information displayed on the display part of this embodiment. It is a figure which shows an example of operation | movement of the inventory confirmation of the shopping assistance system of this embodiment, and presentation of sales floor information. It is a figure which shows an example of the display of the mirror signage of this embodiment. It is a figure which shows another example of the display of the mirror signage of this embodiment. It is a figure which shows an example of the positional relationship of the digital cart of this embodiment, and mirror signage.

[Embodiment]
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram illustrating an example of an outline of a store SP including the shopping support system 1 of the present embodiment. The shopping support system 1 for the store SP of the present embodiment includes a digital cart 10, a mirror signage 20, a self-checkout 30, and a server 40. When the customer visits the store SP, the customer moves between the sales floors Dep using the digital cart 10. In this example store SP, there is a sales floor Dep divided from a sales floor Dep1 to a sales floor Dep8. This sales floor Dep is classified according to the type of goods. In this example, the store SP sells products centered on clothing. In this example, the sales floor Dep is divided into gender, gender, age group such as children and adults, upper and lower garments, hats, belts, etc., casual, formal, sports, etc. The

  FIG. 2 is a diagram illustrating an example of a functional configuration of the shopping support system 1 according to the present embodiment. In this example, the digital cart 10 is a shopping cart with wheels that a customer who visits the store SP uses at the store SP during shopping. An example of the configuration of the digital cart 10 is shown in FIG.

FIG. 3 is a diagram illustrating an example of the configuration of the digital cart 10 according to the present embodiment. The digital cart 10 includes a main body unit 11 and a control unit 12.
The main body 11 includes a car portion into which merchandise is placed during shopping, a handle, and wheels. The control unit 12 includes, for example, a touch panel computer, and controls reception of various operations and presentation of various images and sounds.
The car portion of the digital cart 10 may be configured integrally with the main body portion 11 or may be configured separately from the main body portion 11. When the car part is configured separately from the main body part 11, the main body part 11 includes a car placing part, and a shopping basket separate from the main body part 11 is placed on the car placing part. You may be comprised so that.
In this example, the control unit 12 is described as being provided in the digital cart 10, but the present invention is not limited to this. The control unit 12 may be provided in the shopping cart.

  Returning to FIG. 2, the control unit 12 of the digital cart 10 includes, as its functional units, a communication unit 121, a customer ID acquisition unit 122, a product ID acquisition unit 123, a position information acquisition unit 124, and a product information acquisition unit 125. A display unit 126 and an operation unit 127. That is, the digital cart 10 is a device used by a customer in the store SP, and includes at least a product ID acquisition unit 123.

The communication unit 121 performs wireless communication with other devices (in this example, the mirror signage 20, the self-register 30 and the server 40) via the network N.
The customer ID acquisition unit 122 acquires information (for example, customer ID) that identifies a customer who uses the digital cart 10. As an example, the customer ID acquisition unit 122 includes a card reader. The store SP issues a membership card to the customer. The membership card stores unique information (for example, membership number) for identifying the customer. When the customer visits the store SP and starts shopping, he / she causes the card reader of the customer ID acquisition unit 122 to read the member card information. The customer ID acquisition unit 122 acquires the customer membership number from the membership card as a customer ID.
In this example, the customer ID is described as being stored in the membership card, but the present invention is not limited to this. For example, the customer ID may be stored in a credit card or a prepaid card with a name.

  The merchandise ID acquisition unit 123 acquires information (for example, a merchandise ID) for identifying the merchandise sold at the store SP. As an example, the product ID acquisition unit 123 includes a tag reader that reads information of an IC tag. An IC tag is attached to a product sold at the store SP. The IC tag stores unique information (for example, a product number) for identifying the product. The product ID acquisition unit 123 acquires the product number of this product from the IC tag attached to the product.

The position information acquisition unit 124 acquires position information. For example, a beacon that outputs position information is installed in the store SP. In the case of this example, the position information acquisition unit 124 grasps the position of the digital cart 10 in the store SP by acquiring the position information output by the beacon.
The merchandise information acquisition unit 125 acquires merchandise information of merchandise sold at the store SP from an external device such as the server 40. Here, the product information includes product color, size, type, application, clothing photo, model / ordinary coordination, stock status, purchased customer opinions (eg reviews), and stylist recommendations. Etc. are included.

The display unit 126 includes a liquid crystal display, for example, and displays various images based on the control of the control unit 12.
The operation unit 127 includes a touch panel, for example, and detects various operations by the customer based on the control of the control unit 12.

  Returning to FIG. 1, in this store SP, a mirror signage 20 is installed on the wall surface thereof. Here, the mirror signage 20 is a mirror device with a display function. An example of the configuration of the mirror signage 20 will be described with reference to FIG.

  FIG. 4 is a diagram illustrating an example of the configuration of the mirror signage 20 of the present embodiment. The mirror signage 20 includes a mirror surface unit 21, a display unit 22, an approach detection unit 23, a control unit 24, and a product information acquisition unit 25.

The mirror surface portion 21 is a so-called magic mirror, which functions as a mirror when the back side is relatively dark and functions as a transparent glass surface when the back side is relatively bright. In this example, the mirror surface portion 21 has a height of about 2 m (meters) and is used as a figure.
The display unit 22 includes a liquid crystal display or the like, and is provided on the back side of the mirror surface unit 21. When an image is displayed on the display unit 22, the image is transmitted through the mirror surface unit 21, and the displayed image appears on the surface side of the mirror surface unit 21. That is, the mirror surface unit 21 functions as a mirror when no image is displayed on the display unit 22, and functions as a display (for example, a digital signage display) when an image is displayed on the display unit 22.

The approach detection unit 23 includes a camera, and detects that a customer or the digital cart 10 has approached the mirror signage 20 based on an image captured by the camera.
The product information acquisition unit 25 includes a tag reader that reads an IC tag attached to a product.

Returning to FIG. 2, the control unit 24 includes a computer, and includes a communication unit 241 and a position information storage unit 242 as functional units.
The communication unit 241 performs wireless communication with other devices (in this example, the digital cart 10 and the server 40) via the network N.
The position information storage unit 242 stores information indicating the position coordinates where the mirror signage 20 is installed in the store SP (that is, position information).

  FIG. 5 is a diagram illustrating an example of the configuration of the self-registration 30 of the present embodiment. The self-register 30 includes a storage unit door 31, a storage unit 32, a display unit 33, a money receiving unit 34, a settlement calculation unit 35, a communication unit 36, a customer ID acquisition unit 37, and a product ID acquisition unit 38. Is provided.

The storage unit door 31 covers the front surface of the storage unit 32. The storage unit 32 stores products to be settled. The display unit 33 displays various information related to the purchase of the product.
The monetary receipt unit 34 accepts money used for settlement of purchase of goods and pays out change. The monetary receipt unit 34 may accept not only cash but also various credit cards, prepaid cards, and the like. The checkout calculation unit 35 performs checkout for product purchase.
The communication unit 36 performs wireless communication with other devices (in this example, the digital cart 10 and the server 40) via the network N.
The customer ID acquisition unit 37 includes, for example, a card reader that reads a member card, and acquires a customer ID of a customer who performs payment for purchase of a product. The product ID acquisition unit 38 includes, for example, a tag reader that reads information on IC tags of products stored in the storage unit 32, and acquires the product ID of the product to be settled. The customer ID acquisition unit 37 and the product ID acquisition unit 38 may acquire the customer ID and the product ID read by the control unit 12 of the digital cart 10 from the digital cart 10 via the communication unit 36.

In addition, although this example demonstrates the case where a customer performs payment of goods purchase by operating the self-registration 30, it is not restricted to this. The shopping support system 1 may be configured such that the customer can pay for the purchase of the product without operating the self-checkout 30. For example, when the control unit 12 of the digital cart 10 detects that the digital cart 10 has approached the checkout area where the cash register is installed, the control unit 12 displays a screen for prompting the checkout of the product purchase on the display unit 126. When the customer performs a settlement operation for purchasing a product with respect to the operation unit 127, the control unit 12 of the digital cart 10 transmits a customer ID and a product ID to the self-checkout 30. The payment calculation unit 35 of the self-checkout 30 performs a credit settlement process based on the customer ID and the product ID transmitted from the digital cart 10. When the credit settlement process is completed, the control unit 12 of the digital cart 10 displays a screen indicating that the approval is completed on the display unit 126. That is, the settlement calculation unit 35 performs purchase settlement of the product based on the product identification information transmitted from the in-store terminal device for the product stored in the shopping cart or the shopping cart.
Here, the case where an unattended cash register such as the self cash register 30 performs automatic settlement processing has been described as an example. However, this automatic settlement processing may be performed at a manned cash register.

Returning to FIG. 2, the server 40 includes a communication unit 41, a customer information storage unit 42, a product information storage unit 43, and a calculation unit 44.
Customer information is stored in the customer information storage unit 42. For example, in the store SP, attributes such as name, age, gender, height, weight, family structure, and hobbies are acquired from a customer when a membership card is issued. The customer information storage unit 42 stores these customer attribute information as customer information for each customer.
Further, the customer information storage unit 42 may store a history of customer purchase status. Here, the purchase status history includes a list of purchased products, a list of products that have been put into the digital cart 10 but returned to the sales floor during purchase, and whether or not the products proposed by the server 40 have been purchased. Includes lists.

The calculation unit 44 includes a related product selection unit 441 and a sales location information output unit 442 as functional units.
The related product selection unit 441 searches the product information stored in the product information storage unit 43 based on the product ID transmitted from the digital cart 10 and selects a product to be proposed to the customer. The related product selection unit 441 transmits the product information of the selected product to the digital cart 10.

Based on the product ID transmitted from the digital cart 10, the sales floor position information output unit 442 searches the sales floor Dep where the product is sold from a plurality of sales floors Dep in the store SP, and the product is sold. The sales floor position information indicating the position of the current sales floor Dep is acquired. The sales floor location information output unit 442 transmits the acquired sales floor location information to the digital cart 10.
That is, the sales floor position information output unit 442 outputs sales floor position information indicating the sales floor position of the related product selected by the related product selection unit 441 to the display unit 126.

  In addition, the calculating part 44 may be provided with the purchase candidate goods total information output part not shown as the function part. The purchase candidate product total amount information output unit outputs the purchase candidate product total amount information indicating the total sales price of the products stored in the basket portion of the digital cart 10 to the display unit 126. Specifically, the purchase candidate product total amount information output unit searches the product information stored in the product information storage unit 43 based on the product ID transmitted from the digital cart 10, and acquires the sales price of the product. . The purchase candidate product total amount information output unit obtains the sales prices of all the products stored in the car part of the digital cart 10 and calculates the total value of the sales prices. The purchase candidate product total amount information output unit transmits the calculated total value to the digital cart 10 as purchase candidate product total amount information.

[Operation of shopping support system 1]
Next, an example of the operation of the shopping support system 1 will be described with reference to FIGS.

[Operation example 1: Proposal of related products (recommended items) according to shopping conditions]
FIG. 6 is a diagram illustrating an example of the operation of the shopping support system 1 according to the present embodiment. A plurality of digital carts 10 are placed near the store entrance EN. When the customer visits the store SP, the customer uses the digital cart 10 for shopping. The customer causes the card reader of the digital cart 10 to read the membership card before starting shopping. The membership card stores customer identification information (customer ID). The customer and the digital cart 10 are linked by this customer ID.

(Step S110) The customer ID acquisition unit 122 of the digital cart 10 acquires a customer ID from the membership card. The customer ID acquisition unit 122 transmits the acquired customer ID to the server 40 via the communication unit 121. The server 40 can store the shopping status for each customer based on the customer ID transmitted from the digital cart 10.
(Step S410) The server 40 acquires the customer ID transmitted from the digital cart 10 in Step S110. The server 40 stores the acquired customer ID in the customer information storage unit 42. In the customer information storage unit 42, a shopping history using the digital cart 10 is stored for each customer.

The customer selects a purchase candidate product from among the products displayed on the sales floor Dep, and stores it in the basket portion of the digital cart 10. Each product has an IC tag. The IC tag stores a product ID for identifying a product. When a customer puts a product that is a candidate for purchase into the basket portion of the digital cart 10, the customer reads the IC tag attached to the product into the tag reader of the product ID acquisition unit 123.
(Step S111) The product ID acquisition unit 123 of the digital cart 10 acquires the product ID from the IC tag of the product stored in the basket unit. The product ID acquisition unit 123 associates the acquired product ID with the customer ID acquired in step S110 and transmits the result to the server 40. That is, the product ID acquisition unit 123 acquires a product ID that identifies the purchase candidate product selected by the customer identified by the customer ID acquired by the customer ID acquisition unit 122.
(Step S411) The server 40 stores the product ID transmitted from the digital cart 10 in the customer information storage unit 42 as shopping history information of the customer.

  Here, the product ID acquisition unit 123 of the digital cart 10 may detect that the product stored in the car part has been returned from the car part to the sales floor Dep. For example, the product ID acquisition unit 123 periodically acquires IC tags of products stored in the car unit. The product ID acquisition unit 123 determines that the product has been returned to the sales floor Dep when the IC tag of the product once stored in the car unit cannot be read. In this case, the product ID acquisition unit 123 transmits the product ID of the product for which the IC tag cannot be read to the server 40. As a result, in the customer information storage unit 42 of the server 40, the product ID of the product stored in the digital cart 10 and the product ID of the product returned from the digital cart 10 to the sales floor Dep are arranged in chronological order in the shopping history. Stored as information.

(Step S <b> 412) The related product selection unit 441 of the server 40 searches for products related to the product stored in the basket unit of the digital cart 10. In the following description, a product related to the product stored in the car part is also referred to as “related product” or “recommended item”. Here, a proposal example of related products will be described.

[Proposed examples of related products (recommended items)]
(1) Coordination for one candidate product for purchase:
As an example, the related product selection unit 441 proposes a lower garment when the purchase candidate product is an upper garment. For example, when the customer stores a shirt (upper garment) in the basket of the digital cart 10, the related product selection unit 441 proposes jeans (lower garment) to be coordinated with the shirt as the related product.
(2) Coordination for multiple purchase candidate products:
As an example, when a plurality of purchase candidate products are stored in the car portion, the related product selection unit 441 proposes a third product related to each of the plurality of purchase candidate products. For example, when the customer stores a shirt (upper) and jeans (underwear) in the basket portion of the digital cart 10, the related product selection unit 441 includes an outerwear, a hat, an accessory, Propose products such as belts, socks and shoes as related products.
That is, the related product selection unit 441 selects, as related products, products related to each of the plurality of purchase candidate products based on the combination of the product IDs acquired by the product ID acquisition unit 123 for each of the plurality of purchase candidate products. .

  In particular, according to the shopping support system 1 configured as described in (2) above, when there are many coordination candidates for one product, the coordination candidates can be narrowed down by the combination of the products. For example, there may be a plurality of coordinated lower garment candidates for a shirt (for example, jeans or a skirt are coordinate candidates). In this case, if a jacket and jeans are compatible, and this jacket and skirt are not compatible, the shirt and jacket are stored in the digital cart 10 so that the skirt is removed from the coordinate candidates and the jeans are coordinate candidates. Can be proposed as According to the shopping support system 1 configured in this way, since related products (recommended items) can be narrowed down based on a combination of a plurality of products stored in the digital cart 10, it is possible to improve customer convenience. Can do.

  That is, the related product selection unit 441 identifies the product ID for the customer identified by the customer ID based on the customer ID acquired by the customer ID acquisition unit 122 and the product ID acquired by the product ID acquisition unit 123. Other products related to the product to be selected are selected as related products.

The above-described combination of products (coordinate example) is examined for each product by, for example, a stylist, and is associated with the product ID and stored in advance in the product information storage unit 43. The related product selection unit 441 searches the product information storage unit 43 based on the product ID transmitted from the digital cart 10 to select a product related to this product and proposes it as a related product (recommended item).
Note that the related product selection unit 441 may have a machine learning function, for example. In this case, the related product selection unit 441 may dynamically change the related product (recommended item) by acquiring the shopping history of the customer and the trend of coordination and learning the relationship between the products. .

  In addition, here, the case where the related product selection unit 441 proposes a product to be coordinated with a certain product as the related product has been described as an example, but the present invention is not limited thereto. The related product selection unit 441 may propose a product similar to the product stored in the car unit as the related product. Here, similar products include products having the same color and size as the products stored in the car portion, and other products having the same category as the products stored in the car portion. Here, the other products having the same category refer to, for example, products that are not worn at the same time. As an example of another product having the same category, there is another skirt similar to this skirt when the product stored in the car portion is a skirt. In this example, when a skirt is stored in the car portion, the suggested product selection unit 441 presents a skirt other than the skirt as a related product (recommended item).

(Step S413) The related product selection unit 441 of the server 40 acquires product information about the related product searched in Step S412 from the product information storage unit 43. The related product selection unit 441 transmits the acquired product information to the digital cart 10 via the communication unit 41.
(Step S <b> 112) The product information acquisition unit 125 of the digital cart 10 acquires product information transmitted from the server 40. The product information acquisition unit 125 causes the display unit 126 to display the acquired product information. That is, the display unit 126 presents the related product information selected by the related product selection unit 441 to the customer. An example of product information displayed on the display unit 126 will be described with reference to FIGS.

[Example of product information]
FIG. 7 is a diagram illustrating an example of product information displayed on the display unit 126 of the present embodiment. The image PIC 1 is displayed on the display unit 126 of the digital cart 10. In this example, when an upper garment (for example, a shirt) is stored in the digital cart 10, information on the lower garment (for example, jeans) related to the upper garment is displayed as the image PIC1. The image PIC1 includes a name of a recommended item (for example, cut-off straight jeans), a recommended comment from a stylist, and a photograph in which a model wears the recommended item or a photograph that a general customer wears. .
The customer can change the display content of the product information displayed on the display unit 126 by operating the touch panel. In this case, the operation unit 127 detects a customer operation on the image PIC1. When the operation unit 127 detects an operation to change the display content, the operation unit 127 changes the image displayed on the display unit 126 from the image PIC1 to, for example, the image PIC2.

FIG. 8 is a diagram illustrating another example of the product information displayed on the display unit 126 of the present embodiment. The display unit 126 displays the image PIC2. In this example, a product review by another customer who has purchased recommended items is displayed as an image PIC2. This product review includes a rating for the product (for example, a five-step rating), a feeling of wear, the customer's age, height, weight, and sex, the size of the purchased product, and the rating of others for this product review (for example, ”). That is, the display unit 126 presents another customer's opinion about the proposed product.
Further, the display unit 126 may present purchase information of other customers about the proposed product. Here, the purchase information of other customers includes the age, sex, body size such as height and weight of the other customers, the size of the purchased product, the purchase time, and the like.

  By presenting the above-mentioned product information to a customer who is shopping using the digital cart 10, the shopping support system 1 can give the customer a motivation to purchase related products. Further, according to the shopping support system 1, each time a product is stored in the digital cart 10, coordination with the stored product is proposed. For this reason, according to the shopping support system 1, since the proposal of the goods according to the shopping situation for each customer is made, the convenience of the customer is improved.

[Determining whether or not related products (recommended items) have been purchased]
(Step S113) Returning to FIG. 6, the product ID acquisition unit 123 acquires the product ID from the IC tag of the product stored in the car unit in the same manner as in step S111 described above. The product ID acquisition unit 123 associates the acquired product ID with the customer ID acquired in step S110 and transmits the result to the server 40.
(Step S411) The server 40 stores the product ID transmitted from the digital cart 10 in the customer information storage unit 42 as shopping history information of the customer. Here, the server 40 determines whether or not the product ID transmitted from the digital cart 10 matches the product ID proposed as the related product (recommended item) in step S413. That is, the server 40 determines whether or not the customer intends to purchase a recommended item. The server 40 stores, as shopping history information, whether or not to purchase a recommended item.
According to the shopping support system 1, analysis such as calculating the purchase rate of recommended items based on the shopping history information can be performed, and the tendency of recommended items having a high purchase rate can be grasped. That is, according to the shopping support system 1, more appropriate products can be proposed as recommended items, which improves customer convenience.

[Settlement of purchased products]
When the customer completes the shopping at the sales floor Dep, the customer moves from the sales floor Dep to the self-checkout 30 and settles the products in the digital cart 10. The self-checkout 30 may acquire a customer ID for online banking, credit card settlement, or purchase point assignment. In this case, the self-checkout 30 may acquire the customer ID already read by the digital cart 10 from the digital cart 10. Hereinafter, a procedure when the self-register 30 acquires a customer ID from the digital cart 10 will be described.

[Transfer customer ID]
(Step S114) The digital cart 10 transmits the customer ID acquired by the customer ID acquisition unit 122 in step S110 to the self-checkout 30 via the communication unit 121.
(Step S310) The customer ID acquisition unit 37 of the self-checkout 30 acquires the customer ID transmitted from the digital cart 10.
Thus, by transferring the customer ID from the digital cart 10 to the self-checkout 30, the customer can omit the operation of inputting the customer ID to the self-checkout 30. That is, according to the shopping support system 1, convenience for customers can be improved.

[Get Product ID]
The customer opens the storage unit door 31 of the self-checkout 30 and stores the purchased product in the storage unit 32.
(Step S311) The product ID acquisition unit 38 of the self-checkout 30 acquires the product ID from the IC tag of the product stored in the storage unit 32.
In addition, the product ID of the product in the car part that the digital cart 10 has already acquired may be transferred to the self-checkout 30. In this case, the product ID acquisition unit 38 acquires the product ID in the car unit from the product ID acquisition unit 123 of the digital cart 10 via the communication unit 36 and the communication unit 121. According to the shopping support system 1 configured as described above, the work of storing the purchased product in the storage unit 32 can be omitted.

[Acquisition of payment and purchase information]
(Step S312) The settlement calculation unit 35 of the self-checkout 30 purchases the product based on the product ID acquired by the product ID acquisition unit 38 and the unit price information of the product stored in the product information storage unit 43 of the server 40. Calculate the amount of money. The customer pays the calculated amount, returns the digital cart 10 to the store SP, and exits from the store exit EX. The customer ID and product ID acquired by the digital cart 10 are initialized in preparation for the next customer's shopping when the digital cart 10 is returned to the store SP.
(Step S313) The self-checkout 30 associates the product ID purchased by the customer with the customer ID and transmits it to the server 40 as purchase information.

  Note that the self-checkout 30 may not directly acquire a customer ID from a customer. In this case, the digital cart 10 may transmit the customer ID to the server 40. In the case of this example, when the digital cart 10 receives the payment completion notification from the self-checkout 30, the product ID of the product stored in the cage of the digital cart 10 until just before is used as the product ID of the purchased product. Send to server 40. According to the shopping support system 1 configured in this way, the digital cart 10 and the self-checkout 30 perform a cooperative operation, so that the work of the customer such as reading the membership card into the self-checkout 30 can be saved and the customer's shopping can be performed. Is stored in the server 40 as shopping history information.

(Step S415) Upon receiving purchase information from the self-checkout 30, the server 40 updates the shopping history information of this customer.

As described above, according to the shopping support system 1, the digital cart 10, the self-checkout 30 and the server 40 cooperate to perform shopping support according to the shopping situation of the customer. Therefore, according to the shopping support system 1, information is not provided uniformly to each customer from the store SP, but information corresponding to the shopping situation of the customer can be provided to the customer for each customer. According to the shopping support system 1, customer convenience can be improved.
In addition, according to the shopping support system 1, not only the purchase history of products actually purchased, but also products that are stored in the digital cart 10 during shopping but are not actually purchased are stored as shopping history information. be able to. By configuring in this way, the shopping support system 1 can easily analyze the behavior of the customer in the middle of shopping and can provide shopping support such as presenting more recommended items to the customer.
Moreover, according to the shopping support system 1, since the digital cart 10, the self-checkout 30 and the server 40 operate in cooperation with each other, part of the work at the time of payment by the customer can be omitted, and the convenience of the customer is improved. be able to.

[Operation example 2: Checking inventory of related products and presenting sales floor information]
Next, with reference to FIG. 9 and FIG. 10, an example of an operation of confirming stock of related products and presenting sales floor information by the shopping support system 1 will be described. The operation of checking the inventory of related products and presenting sales floor information is performed in parallel with the operation shown in FIG. 6 described above, but in the following, the operation shown in FIG. 6 will be omitted as appropriate.

  FIG. 9 is a diagram illustrating an example of operations of inventory confirmation and presentation of sales floor information in the shopping support system 1 of the present embodiment. The customer stores the merchandise displayed on the sales floor Dep during shopping in the basket portion of the digital cart 10.

[Check inventory of related products]
(Step S120) The product ID acquisition unit 123 of the digital cart 10 acquires the product ID of the product stored in the basket unit. The product ID acquisition unit 123 transmits the acquired product ID to the server 40.
(Step S420) The related product selection unit 441 of the server 40 searches for a related product (recommended item) related to the product stored in the car unit based on the product ID transmitted from the digital cart 10.
(Step S421) The product information storage unit 43 stores the number of stocks in the store SP for each product. The related product selection unit 441 searches the product information storage unit 43 to check the stock in the store SP of related products (recommended items). Here, the product has color variations and size variations. For example, when the product is color pants, there are 7 color variations in this product, and 9 size variations from 28 inches to 38 inches. The product information storage unit 43 stores stock information for each product for each color variation and each size variation.

(Step S422) If the related product selection unit 441 determines that there is a stock of related products (recommended items) in the store SP (step S422; YES), the process proceeds to step S423. If the related product selection unit 441 determines that there is no stock of related products (recommended items) in the store SP (step S422; NO), the process proceeds to step S424.

(Step S423) The product information storage unit 43 stores, for each product, information indicating the position of the sales floor Dep in the store SP, that is, information indicating a place where the product is displayed. The related product selection unit 441 searches the product information storage unit 43 using the product ID of this product as a search key, and acquires information indicating the position of the sales floor Dep of the product.

(Step S424) The related product selection unit 441 includes the product information of the related product (recommended item), the inventory information of the product acquired in Step S421, and information indicating the position of the sales floor Dep of the product acquired in Step S423. It transmits to the digital cart 10 as related merchandise purchase information.

(Step S <b> 121) Upon acquiring the related product purchase information from the server 40, the product information acquisition unit 125 of the digital cart 10 displays the acquired related product purchase information on the display unit 126. An example of related product purchase information displayed on the display unit 126 is shown in FIG.

  FIG. 10 is a diagram illustrating an example of related product purchase information displayed on the display unit 126 of the present embodiment. The image PIC3 is displayed on the display unit 126 of the digital cart 10. In this example, information on “stretch slim tapered color pants” is displayed as an image PIC3 as a related product (recommended item) of the product stored in the digital cart 10. This image PIC3 includes stock information for each size variation of the related product (image PIC4), a purchase operation image (image PIC5) in the online store of the related product, a color variation of the related product (image PIC6), and a display operation of the product review. An image (image PIC7), an evaluation for a product (image PIC8), and a photograph in which a model wears a recommended item, or a photograph in which a general customer is wearing (image PIC9) is included.

When the image PIC3 is displayed on the display unit 126, the customer can display the product review by operating the image PIC7. Further, the customer can display the stock status for each color variation by operating the image PIC6. For example, when the customer performs an operation of selecting “69 NAVY (Navy)” among the color variations shown in the image PIC6, the operation unit 127 detects the operation. Based on the operation detected by the operation unit 127, the product information acquisition unit 125 displays the stock status for each size variation on the display unit 126 for the navy product (image PIC4). Here, the stock status displayed on the display unit 126 includes stock (◯ display), remaining little (Δ display), no stock (× display), and no stock (“available” display).
Here, as an example, a case where the customer taps “in stock (○ display)” on the display unit 126, and a case where the customer taps “out of stock (“ available ”display”) on the display unit 126. Will be described.

(Step S122) The product information acquisition unit 125 determines whether there is a stock of products. If the merchandise information acquisition unit 125 determines that the tapped product is in stock in the store SP (step S122; YES), the process proceeds to step S123. If the product information acquisition unit 125 determines that the tapped product is available (step S122; NO), the process proceeds to step S124.

(Step S123) The position information acquisition unit 124 displays an image indicating the sales floor Dep of the tapped product based on the information indicating the position of the sales floor Dep included in the related product purchase information transmitted in Step S424. To display.
(Step S124) The merchandise information acquisition unit 125 displays a purchase screen (for example, Web (web) purchase screen) in the online store for the tapped product. That is, the display unit 126 presents a product purchase screen when the related product selected by the related product selection unit 441 is missing.

  As described above, the shopping support system 1 according to the present embodiment displays the product 126 (recommended items) related to the product stored in the digital cart 10 on the display unit 126 depending on whether there is inventory in the store SP. Switch. Specifically, the shopping support system 1 displays information (for example, a map in the store SP) indicating the position of the sales floor Dep of the product when the recommended item is in stock in the store SP. That is, the shopping support system 1 presents the position of the recommended item sales floor Dep to the customer. According to the shopping support system 1 configured in this way, for example, even when the position of the sales floor Dep of the product stored in the digital cart 10 and the position of the sales floor Dep of the recommended item are separated from each other, Can be guided to the sales floor Dep of recommended items. Therefore, the shopping support system 1 can reduce the trouble of the customer who searches for the sales item Dep of the recommended item. That is, the shopping support system 1 can improve customer convenience.

  In addition, the shopping support system 1 can urge the online store to purchase a product (recommended item) related to the product stored in the digital cart 10 when there is no stock in the store SP. The shopping support system 1 can reduce the trouble of the customer who orders recommended items. That is, the shopping support system 1 can improve customer convenience.

[Operation Example 3: Presentation of related products based on cart position information]
Next, with reference to FIG. 11 to FIG. 14, an example of the operation of presenting related products based on the positional information of the digital cart 10 by the shopping support system 1 will be described. In the operation example described above, it has been described that information on related products (recommended items) is displayed on the display unit 126 of the digital cart 10. This operation example is different from the above-described operation example in that related product (recommended item) information is displayed on the display unit 22 of the mirror signage 20. The operation of presenting related products is performed in parallel with the operation shown in FIGS. 6 and 9 described above, but in the following, the operation shown in FIGS. 6 and 9 will be omitted as appropriate.

  FIG. 11 is a diagram illustrating an example of operations of inventory confirmation and presentation of sales floor information in the shopping support system 1 of the present embodiment. The customer causes the card reader of the digital cart 10 to read the membership card before starting shopping. The membership card stores customer identification information (customer ID).

[Beacon function by mirror signage 20]
(Step S130) The customer ID acquisition unit 122 of the digital cart 10 acquires a customer ID. The customer ID acquisition unit 122 transmits the acquired customer ID to the server 40 via the communication unit 121. The server 40 stores the shopping situation for each customer based on the customer ID transmitted from the digital cart 10.
(Step S430) The server 40 acquires the customer ID transmitted from the digital cart 10 in step S110. The server 40 stores the acquired customer ID in the customer information storage unit 42. In the customer information storage unit 42, a shopping history using the digital cart 10 is stored for each customer.

The customer stores the merchandise displayed on the sales floor Dep during shopping in the basket portion of the digital cart 10.
(Step S130) The product ID acquisition unit 123 of the digital cart 10 acquires the product ID of the product stored in the basket unit. The product ID acquisition unit 123 transmits the acquired product ID to the server 40.
(Step S431) The server 40 stores the product ID transmitted from the digital cart 10 in the customer information storage unit 42 as shopping history information of the customer.

(Step S <b> 230) The approach detection unit 23 of the mirror signage 20 detects that the digital cart 10 has approached the mirror signage 20. In this example, the approach detection unit 23 detects the approach of the digital cart 10 by recognizing an image of the head (face) of a customer who uses the digital cart 10. The means for detecting the approach of the digital cart 10 by the approach detection unit 23 is not limited to this. For example, the approach detection unit 23 may detect the approach of the digital cart 10 through communication with the digital cart 10.

(Step S231) When the approach detection unit 23 detects the approach of the digital cart 10, the communication unit 241 of the mirror signage 20 transmits the position information of the mirror signage 20 to the digital cart 10. Here, the position information of the mirror signage 20 is information indicating the installation position of the mirror signage 20 in the store SP. This position information is stored in the position information storage unit 242 for each mirror signage 20. The digital cart 10 can grasp the current position in the store SP of the digital cart 10 by acquiring the position information from the mirror signage 20.
That is, in this example, the mirror signage 20 functions as a beacon indicating the current position in the store SP of the digital cart 10.
The digital cart 10 can display an advertisement of a product displayed on a nearby sales floor Dep by grasping the current position in the store SP.

(Step S132) The position information acquisition unit 124 of the digital cart 10 determines whether position information has been acquired from the mirror signage 20. If the position information acquisition unit 124 determines that position information has not been acquired from the mirror signage 20 (step S132; NO), the process returns to step S131. If the position information acquisition unit 124 determines that the position information has been acquired from the mirror signage 20 (step S132; YES), the process proceeds to step S133.

[Cooperation between Digital Cart 10 and Mirror Signage 20]
In this example, by sharing the customer ID acquired by the digital cart 10 between the digital cart 10 and the mirror signage 20, the mirror signage 20 is associated with the digital cart 10 approaching the mirror signage 20. A case where a product (recommended item) is displayed will be described.

(Step S133) The customer ID acquisition unit 122 of the digital cart 10 transmits the customer ID acquired in step S130 to the mirror signage 20 that transmitted the position information.
(Step S232) The communication unit 241 of the mirror signage 20 acquires a customer ID from the digital cart 10.
(Step S233) The communication unit 241 of the mirror signage 20 associates the customer ID acquired from the digital cart 10 with the mirror ID for identifying the mirror signage 20, and transmits the result to the server 40.
(Step S432) The server 40 acquires the customer ID and the mirror ID transmitted in Step S233. By associating the customer ID and the mirror ID, the server 40 can identify which customer is at which mirror signage 20 among the plurality of mirror signages 20 in the store SP. . By specifying the customer, the server 40 selects a recommended item related to the product stored in the basket portion of the digital cart 10 based on the shopping history of the customer acquired in step S431.

  The server 40 transmits the product information of the selected recommended item to the mirror signage 20 having the mirror ID acquired in step S233. According to the shopping support system 1 configured in this way, product information of recommended items related to products stored in the basket portion of the digital cart 10 can be displayed on the mirror signage 20 near the digital cart 10. it can.

  When there are a plurality of recommended items for the product stored in the basket portion of the digital cart 10, the server 40 selects a recommended item based on the installation position of the mirror signage 20. Here, as shown in FIG. 1, four mirror signage 20 from mirror signage 20-1 to mirror signage 20-4 are installed in store SP, and the mirror ID of mirror signage 20-1 is “MR1”. The case where the mirror ID of the mirror signage 20-2 is “MR2” will be described as an example.

(Step S433) The server 40 determines whether or not the mirror ID acquired in Step S432 indicates the mirror signage 20-1 (that is, the mirror ID is “MR1”). If the mirror ID acquired in step S432 is not “MR1” (step S433; NO), the server 40 advances the process to step S435. If the mirror ID is “MR1” (step S433; YES), the server 40 advances the process to step S434.

(Step S434) The related product selection unit 441 of the server 40 searches the product information storage unit 43 using the product ID in the digital cart 10 acquired in Step S431 as a search key, so that a plurality of related products (recommended items) ). The related product selection unit 441 selects a related product to be displayed on the mirror signage 20-1 from the plurality of extracted related products.

(Step S435) The server 40 determines whether or not the mirror ID acquired in Step S432 is “MR2”. If the mirror ID is not “MR2” (step S435; NO), the server 40 sequentially determines the next mirror ID (“MR3”, “MR4”...). If the mirror ID is “MR2” (step S435; YES), the server 40 advances the process to step S436.

(Step S436) The related product selection unit 441 of the server 40 searches the product information storage unit 43 using the product ID in the digital cart 10 acquired in Step S431 as a search key, and extracts a plurality of related products extracted. Among them, the related product displayed on the mirror signage 20-2 is selected.
The determination after mirror signage 20-3 and the selection of related products are the same as those of mirror signage 20-1 and mirror signage 20-2, and thus the description thereof is omitted.

(Step S437) The server 40 transmits the product information of the selected recommended item to the mirror signage 20 having the mirror ID acquired in Step S233.
(Step S234) The mirror signage 20 displays the product information transmitted from the server 40 on the display unit 22.

  That is, in this example, the proposed product selection unit 441 selects a product corresponding to the position of the digital cart 10 as a related product (recommended item) based on the position of the digital cart 10 in the store. According to the shopping support system 1 configured in this way, product information of recommended items related to products stored in the basket portion of the digital cart 10 can be displayed on the mirror signage 20 near the digital cart 10. it can.

  FIG. 12 is a diagram illustrating an example of the display of the mirror signage 20 of the present embodiment. This example shows an example of display when the mirror signage 20 detects the approach of the digital cart 10. When the digital cart 10 approaches, the display unit 22 of the mirror signage 20 displays a screen (image PIC21) for prompting a styling review of the product.

  FIG. 13 is a diagram showing another example of the display of the mirror signage 20 of the present embodiment. This example shows an example of a display when a recommended item is presented after the mirror signage 20 detects the approach of the digital cart 10. When the mirror signage 20 acquires the product ID of the product stored in the cage of the digital cart 10 that is approaching, the display unit 22 of the mirror signage 20 displays an image (image PIC22) of a recommended item related to this product. Is displayed.

[Example of recommended item selection conditions]
In this example, the proposed product selection unit 441 further responds to the relative positional relationship between the position of the digital cart 10 and the position of the related product sales floor Dep based further on the position of the sales floor Dep of the related product (recommended item). Select a product as a suggested product. An example of operation conditions when the related product selection unit 441 selects a recommended item will be described.

  FIG. 14 is a diagram illustrating an example of a positional relationship between the digital cart 10 and the mirror signage 20 according to the present embodiment. In this example, the mirror signage 20-3 is installed on the wall surface of the sales floor Dep4. The recommended items selected by the related product selection unit 441 include a product displayed on the sales floor Dep1-1 and a product displayed on the sales floor Dep5-1. The distance from the mirror signage 20-3 to the sales floor Dep1-1 is longer than the distance from the mirror signage 20-3 to the sales floor Dep5-1. That is, the mirror signage 20-3 is far from the sales floor Dep1-1, and the mirror signage 20-3 is close to the sales floor Dep5-1.

(1) When selecting a product close to the position of the mirror signage 20 as a recommended item:
When the digital cart 10 is approaching the mirror signage 20-3, the shopping support system 1 displays the products displayed on the sales floor Dep5-1 as recommended items on the mirror signage 20-3. According to the shopping support system 1 configured as described above, for example, the product of the sales floor Dep close to the position of the digital cart 10, that is, the position of the customer can be presented as a recommended item. By configuring in this way, the shopping support system 1 can shorten the distance from the current position of the customer to the sales floor Dep where recommended items are displayed. In other words, according to the shopping support system 1, by guiding the customer like the flow line FL2 shown in the figure, the movement distance of the customer can be reduced and the burden of movement between the customer's sales floors Dep can be reduced. it can.

(2) When selecting a product far from the position of the mirror signage 20 as a recommended item:
When the digital cart 10 is approaching the mirror signage 20-3, the shopping support system 1 displays the products displayed on the sales floor Dep1-1 as recommended items on the mirror signage 20-3. According to the shopping support system 1 configured as described above, for example, a product on the sales floor Dep can be presented as a recommended item from the position of the digital cart 10, that is, the position of the customer. By configuring in this way, the shopping support system 1 can increase the distance from the customer's current position to the sales floor Dep where recommended items are displayed. In other words, according to the shopping support system 1, by guiding the customer like the flow line FL1 shown in the figure, the customer's moving distance is lengthened and more products are presented to the moving customer. can do.

  As described above, according to the shopping support system 1, related products (recommended items) related to the products stored in the digital cart 10 are displayed on the display unit 126 of the mirror signage 20. The mirror signage 20 is installed on a wall surface or the like in the store SP. For this reason, the display unit 22 of the mirror signage 20 can be made larger than the display unit 126 of the digital cart 10, and for example, an image of a product can be displayed with a life size of the customer.

  In addition, in embodiment mentioned above, although the case where the mirror signage 20 acquires customer ID from the digital cart 10 was demonstrated as an example, it is not restricted to this. The shopping support system 1 only needs to be able to specify related products to be displayed on the mirror signage 20 for the digital cart 10 (that is, a customer) approaching the mirror signage 20, and the configuration is not limited. For example, the shopping support system 1 may have a configuration in which the server 40 grasps the current position of the digital cart 10 by transmitting a customer ID and current position information to the server 40. In the case of this configuration, information on related products (recommended items) may be displayed on the mirror signage 20 installed near the current position of the digital cart 10 ascertained by the server 40.

  Further, the suggested product selection unit 441 may be configured as follows. That is, the proposed product selection unit 441 selects a product corresponding to the position of the digital cart 10 as a related product (recommended item) based on the position of the digital cart 10 in the store. At this time, the proposed product selection unit 441 selects, as a related product (recommended item), a product according to the taste of the customer who uses the digital cart 10 among the products according to the position of the digital cart 10. . Specifically, the proposed product selection unit 441 searches the customer information storage unit 42 based on the customer ID transmitted from the digital cart 10. The customer information storage unit 42 stores information indicating customer preferences in advance. Here, the information indicating the customer's preference includes the purchase history of the product by the customer, the storage history of the product in the digital cart 10, the browsing history of the product in the online store, the customer's hobby, the customer's lifestyle information, and the like. included. According to the shopping support system 1 configured as described above, among the products related to the products stored in the basket portion of the digital cart 10, products that match the customer's taste can be presented as recommended items.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and appropriate modifications may be made without departing from the spirit of the present invention. it can.

  Each of the above devices has a computer inside. The process of each device described above is stored in a computer-readable recording medium in the form of a program, and the above-described processing is performed by the computer reading and executing the program. Here, the computer-readable recording medium means a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, a semiconductor memory, or the like. Alternatively, the computer program may be distributed to the computer via a communication line, and the computer that has received the distribution may execute the program.

The program may be for realizing a part of the functions described above.
Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  1 ... Shopping support system, 10 ... Digital cart, 20 ... Mirror signage, 30 ... Self-checkout, 40 ... Server

Claims (10)

A shopping support system comprising a server device and an in-store terminal device communicating with the server device,
A customer identification information acquisition unit for acquiring customer identification information for identifying a customer;
A product identification information acquisition unit for acquiring purchase candidate product identification information for identifying a purchase candidate product selected by a customer identified by the customer identification information acquired by the customer identification information acquisition unit;
The purchase candidate for the customer identified by the customer identification information based on the customer identification information acquired by the customer identification information acquisition unit and the purchase candidate product identification information acquired by the product identification information acquisition unit A related product selection unit that selects other products related to the product identified by the product identification information as related products;
A presentation unit for presenting information of the related product selected by the related product selection unit to a customer;
A shopping support system with The related product selection unit
2. A product related to each of the plurality of purchase candidate products is selected as a related product based on a combination of the purchase candidate product identification information acquired by the product identification information acquisition unit for each of a plurality of purchase candidate products. The shopping support system described in 1. The in-store terminal device
The shopping support system according to claim 1, wherein the shopping support system is provided in a shopping cart or a shopping cart used by a customer in a store, and includes at least the product identification information acquisition unit. 4. The shopping support system according to claim 3, further comprising: a settlement calculation unit that performs purchase settlement of the product based on product identification information transmitted by the in-store terminal device for the product stored in the shopping cart or the shopping cart. . The sales floor position information output unit that outputs the sales floor position information indicating the position of the sales floor of the related product selected by the related product selection unit to the presentation unit, or the purchase candidate that outputs the total amount information of the purchase candidate products to the presentation unit Product total information output section,
The shopping support system according to any one of claims 1 to 4, further comprising: The presenting unit
The shopping support system according to any one of claims 1 to 5, wherein when the related product selected by the related product selection unit is missing, a purchase screen for the product is displayed. The presenting unit
The shopping support system according to any one of claims 1 to 6, which is provided in a display device in a store. The related product selection unit
Based on the position in the store of the terminal device in the store, the product according to the position of the terminal device in the store is related as the related product, or the product according to the position of the terminal device in the store and according to the taste of the customer The shopping support system according to any one of claims 1 to 7, wherein the shopping support system is selected as a product. The related product selection unit
The product according to the relative positional relationship between the position of the terminal device in the store and the position of the sales floor of the related product is further selected as the related product based further on the position of the sales floor of the related product. Shopping support system. The presenting unit
The shopping support system according to any one of claims 1 to 9, further presenting opinions of other customers or / and purchase information of other customers about the related product.

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