JP2016018438A - Information processing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system capable of providing information on related articles corresponding to one article to a user and capable of accumulating information on the article in which the user shows an interest among the related articles.SOLUTION: In a store, a radio frequency identifier (RFID) tag of an article picked up by a hand of a customer is read by a tag reader 11 and an article ID of the article is inputted in a control device 17. The control device acquires image data D32 of a group of related articles corresponding to the article ID along with an identification code of the related articles and displays images of the group of the related articles on a digital signage 13. A recognition device 15 provides, to the control device, information on a point noted by the customer in the digital signage. The control device, on the basis of the information, extracts a noticed article that is predicted to be interested by the customer from the group of the related articles. The control device provides information on the noticed articles to a retargeting server 50. The retargeting server stores the information with a customer ID associated thereto.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system.

  Conventionally, a POS system that collects sales information by reading a bar code attached to a product is known. The sales information collected by the POS system is used, for example, to analyze purchase trends in addition to inventory management. In addition, as a conventional system, a system for selecting an advertisement to be provided to a consumer's computer based on the consumer's offline purchase history is known (see, for example, Patent Document 1).

JP-T-2002-592773

  By the way, in the process until a consumer purchases a product, an act of selecting a product to be purchased from a group of products to be displayed may occur. At this time, it would be beneficial if the consumer could be provided with information on another product related to the product that the consumer was primarily interested in, such as picking up.

  Considering consumer behavior further, there may be cases where consumers are interested in the other products but do not purchase on the spot. However, conventional systems do not pay attention to such consumer interests and behaviors, and cannot accumulate this type of information or use it for advertising.

  It is an object of the present invention to provide a novel information processing system capable of providing a user with information on another article related to one article and storing information on the other article on which the user has shown interest. Objective.

  The information processing system of the present invention includes display control means, estimation means, acquisition means, and attention product recording means. The display control means causes the display to display a related product, which is a product related to the product whose tag is read, based on the identification information of the product indicated by the tag read by the reading device. The display control means can display one or more related products on the display. The display control means may be configured to cause the display to display, for example, an image or text that introduces the related product as the display of the related product.

The estimation means estimates an article (related item) that the user is interested in based on the state or operation of the user who uses the display.
When the display control unit displays one related item on the display, the estimation unit determines whether the related item displayed on the display is an article of interest to the user based on the state or operation of the user who uses the display. It can be configured to estimate.

  When the display control unit displays a plurality of related items on the display, the estimation unit determines whether each of the related items displayed on the display is an article of interest to the user based on the state or operation of the user who uses the display. It can be configured to estimate whether or not. Alternatively, the estimation unit may be configured to estimate an article that the user is interested in among a group (a plurality of related items) of related items displayed on the display based on the state or operation of the user who uses the display.

  The acquisition means acquires user identification information. The attention item recording unit stores the identification information of the attention item, which is a related item estimated by the estimation unit as an article of interest to the user, in the storage device in association with the identification information of the user.

  As an operation example of this information processing system, one example is considered in which a reading device reads a tag of an article of interest to the user through a user operation. In this case, an article related to an article that the user is interested in is displayed on the display, and among the related articles displayed on the display, identification information of an article that is estimated to be interested by the user is displayed on the storage device. Remembered.

  Therefore, according to this information processing system, it is possible to provide the user with information on another article related to one article that the user is interested in through the display, and information on the other article that the user is interested in. Can be stored.

  By the way, the estimation means determines the state or operation of the user who uses the display by analyzing the captured image of the camera that captures the user and / or the output signals of various sensors provided around the user. Can be configured. In addition, the estimation means may be configured to estimate a related item displayed at a point where the user's face and / or line of sight is directed as an article of interest to the user. Further, the estimation means may be configured to estimate a related item displayed at a point where the user points a finger as an article of interest to the user.

  Further, the estimation means may be configured to select an article candidate that the user is interested in from a group of related items displayed on the display based on the state or operation of the user. Further, the estimating means may be configured to inquire the user about whether the candidate is correct or not and to estimate an article of interest to the user based on a response from the user acquired through the user interface. According to this information processing system, among the related items displayed on the display, the item that the user is interested in can be stored in the storage device with high accuracy as the item of interest.

  The information processing system can include article information providing means for providing identification information of a product of interest to a user information terminal. In this case, the acquisition means may be configured to acquire the user identification information and the attention product identification information from the user information terminal. According to this information processing system, user identification information and attention product identification information can be easily associated with each other and recorded in a storage device.

  The article information providing means provides the information terminal with the identification information of the attention item by displaying a barcode or two-dimensional code including the identification information of the attention item, or by outputting a sound signal or a radio signal including the identification information of the attention item. Can be configured. In this case, the information terminal can be configured to have a function of extracting the identification information of the product of interest from a bar code, a two-dimensional code, a sound signal, or a radio signal. Further, the information terminal may be configured to transmit the user identification information and the product-of-interest identification information to, for example, a server having functions as an acquisition unit and a product-of-interest recording unit through communication.

  In addition, the information processing system includes an issuing unit that issues a management code for the estimation result for each estimation by the estimating unit, and a management code providing unit that provides the management code issued by the issuing unit to the user information terminal And can be configured to include.

  For example, the management code providing means displays the management code to the user information terminal by displaying a barcode or two-dimensional code including the management code information, or outputting a sound signal or a radio signal including the management code information. It can be configured to provide. In this case, the information terminal can be configured to have a function of extracting a management code from a bar code, a two-dimensional code, a sound signal, or a radio signal.

  The acquisition unit may be configured to acquire the user identification information and the management code from the user information terminal. Further, the attention item recording means associates with the user identification information on the basis of the user identification information and the management code acquired by the acquisition means, and relates to the attention item estimated by the estimation means as an article of interest to the user. The identification information may be configured to be stored in the storage device. The information terminal may be configured to transmit the user identification information and the management code to, for example, a server having functions as an acquisition unit and a product-of-interest recording unit by communication.

  In addition, each tag attached to each article may have a different identification code. In this case, the acquisition means may be configured to acquire the identification information of the user who purchased the article and the identification code of the tag attached to the article.

  Further, the attention item recording means identifies the attention item estimated by the estimation means when the tag having the identification code is read by the reading device based on the user identification information and the tag identification code acquired by the acquisition means. The information may be stored in the storage device in association with the user identification information.

  In addition, the information processing system can be provided with advertisement providing means for providing an electronic advertisement to an information terminal held by the user based on the product of interest stored in the storage device and the identification information of the user. The electronic advertisement can be realized using an electronic mail or a web page.

  According to the information processing system including the advertisement providing unit, the information on the attention product that the user is interested in can be used for the advertisement, and an appropriate advertisement can be provided to the user. For example, the advertisement providing means may be configured to provide the user's information terminal with an advertisement that introduces the noted product itself as a recommended product or a product that is similar to the noted product.

  The information processing system may be configured to include purchase item recording means for storing in a storage device identification information of a purchase item that is an item purchased by the user in association with the identification information of the user. In this case, the information processing system can be provided with an advertisement providing means for providing an electronic advertisement to the information terminal held by the user based on the attention item, the purchased item, and the user identification information stored in the storage device. . The advertisement providing means may be configured not to advertise a purchased item, for example.

  In addition, the reading device may be configured as a device that can read an RFID (Radio Frequency IDentifier) tag. If an RFID tag is used, the tag reading operation is easy for the user, and thus a highly convenient information processing system can be constructed.

  Further, the information processing system can be configured as a system for displaying related products on a display based on a tag attached to a clothing product. The clothing system product here refers to a product worn on the user's body, and includes clothing, a hat, and accessories such as a ring and a necklace, and shoes. Clothing products are used in combination for the user to dress.

  According to this information processing system, for example, when a user shows an interest in one clothing product, other clothing products combined with the product can be displayed on the display as related products. Furthermore, by storing information on the product of interest in the storage device, this information can be used for sales promotion of clothing products. If the display is provided attached to a mirror used for trying on an article, the user is more likely to be interested in related items displayed on the display, which is beneficial.

  The functions as the respective means described above can be realized by hardware, for example. In addition, the function as each means can be executed by a computer by a program. The computer can be provided with a program for causing the computer to realize the functions as the above means.

  This program can be recorded on a computer-readable recording medium such as a semiconductor memory, a magnetic disk, and an optical disk. In addition, the functions of each means included in the information processing system can be realized by being distributed by a plurality of computers.

It is a block diagram showing schematic structure of a signage system. It is a figure showing schematic structure of an in-store system. It is a block diagram showing schematic structure of the server for retargeting. It is a flowchart showing the main control processing which the control device of the system in a store performs. It is a flowchart showing the information provision process which the control unit of a portable terminal performs. It is a flowchart showing DB update process which the processing device of the server for retargeting performs. It is a flowchart showing the recommendation information provision process which a processing device performs. It is a flowchart showing the main control processing which the control device of a 2nd Example performs. FIG. 9A is a flowchart showing a main control process executed by the control device of the third embodiment, and FIG. 9B is a flowchart showing an information providing process executed by the control unit of the portable terminal.

Embodiments of the present invention will be described below with reference to the drawings.
[First embodiment]
The signage system 1 of the present embodiment shown in FIG. 1 is a digital image of a snap image of a related product that is a product related to a product that a consumer has shown interest in a store that sells clothing-related products. This is a system for displaying on a signage 13 (electronic signboard). The snap image is, for example, an image of a related product taken alone or in a state where the model is worn.

  The signage system 1 extracts, as a product of interest, a product that is estimated to be of interest to consumers from the related product group displayed as a snap image on the digital signage 13, and associates this information with a consumer identification code. Remember. This information is used for advertisement, for example.

  The signage system 1 according to the present embodiment includes an in-store system 10 provided in the store, a signage data server 30, and a retargeting server 50. This signage system 1 uses the consumer's portable terminal 70 to associate the consumer with the product of interest, and manages the information of the product of interest within the retargeting server 50 for each consumer. Examples of the mobile terminal 70 include information terminals such as smartphones, tablet terminals, and wearable devices.

  In the portable terminal 70, an application program dedicated to the signage system 1 is installed, and a consumer identification code is managed and stored according to this program. In the following, the consumer identification code is expressed as a customer ID, and in the figure is also expressed as a CID. Further, a consumer who uses the signage system 1 is also expressed as a user 100.

  As shown in FIG. 1, the in-store system 10 includes a tag reader 11, a digital signage 13, a recognition device 15, a control device 17, a cooperation device 19, an accounting system 21, and a communication interface 23.

  The tag reader 11 is a reading device that can read the RFID tag 27 attached to a product. The RFID tag 27 includes at least information on an identification code of a product to which the RFID tag 27 is attached. Hereinafter, a product identification code is expressed as a product ID, a product whose RFID tag 27 is read by the tag reader 11 is expressed as a read product, and a product ID of the read product is a read product. Also expressed as ID.

  According to the example shown in FIG. 2, the tag reader 11 is installed around a mirror 29 in a store used for try-on or the like, and reads the RFID tag 27 of the product placed on the reading surface 110. The tag reader 11 provides the control device 17 with at least product ID information contained in the read RFID tag 27.

  As shown in FIG. 2, the digital signage 13 includes displays 130 provided on the left and right sides of the mirror 29, and has a plurality of (six in the example shown in FIG. 2) display surfaces 131 to 136 as indicated by broken lines. . On these display surfaces 131 to 136, snap images of related product groups corresponding to the products to be read are displayed under the control of the control device 17.

  The recognition device 15 recognizes at least one of the state and operation of the user 100 located in front of the mirror 29. The recognition device 15 includes at least one of a sensor for detecting at least one of the state and operation of the user 100 and a camera for photographing the user 100. As shown in FIG. 2, the recognition device 15 is provided, for example, on the upper part of the mirror 29.

  The recognition device 15 recognizes the direction or movement of the face or line of sight of the user 100 as the state or operation of the user 100 based on at least one of the captured image of the camera and the output signal of the sensor. On the display surfaces 131 to 136, a point that the user 100 is interested in is specified. Then, the coordinate information of this point of interest is input to the control device 17.

  The recognition device 15 may be configured to recognize the movement of the hand of the user 100 instead of or in addition to the face and the line of sight, and thereby identify a point that the user 100 is interested in. Here, the point of interest may be specified in units of the display surface, or the point of interest may be specified in units of smaller areas.

  For example, the recognition device 15 can specify a point where at least one of the face and line of sight of the user 100 is continuously facing for a certain time as a point that the user 100 is interested in. As another example, the recognition device 15 can specify the point pointed to by the user 100 as a point of interest by the user 100 when pointing.

  The control device 17 performs overall control of the in-store system 10. The control device 17 is composed of, for example, a personal computer in which dedicated software is installed. Based on the coordinate information of the point of interest input from the recognition device 15, the control device 17 extracts the item of interest that is estimated to be of interest to the user 100 from the related item group on which the digital signage 13 displays a snap image. To do.

  Specifically, the control device 17 can select, as a candidate for a product of interest, a product for which a snap image has been displayed at a point that the user 100 has focused on from among related product groups. In order to confirm the correctness of the candidates, the control device 17 makes an inquiry to the user 100 via the cooperation device 19 and obtains an answer from the user 100 via the cooperation device 19. Based on this acquired content, the control device 17 determines a product of interest that is estimated to be of interest to the user 100. In this way, the attention product is extracted from the related product group. However, the control device 17 may be configured to confirm all candidates as attention products without inquiring the user.

  The cooperation device 19 includes a touch panel display 190. The cooperation device 19 is controlled by the control device 17 to display an inquiry screen that lists candidates for the product of interest, and accepts a response operation of the user 100 through the touch panel. The inquiry screen is a screen for inquiring about a product of interest that the user 100 is interested in among the candidates. Through the inquiry screen, the user 100 can perform a response operation of selecting one or a plurality of candidate products from the candidate product group. The control device 17 can acquire this operation signal from the cooperation device 19 and can determine the product selected by the user 100 among the candidates as the product of interest estimated that the user 100 is interested.

  The cooperation device 19 is controlled by the control device 17 when the operation of determining the product of interest is completed, and displays a read product ID and a two-dimensional code indicating the identification code of the product of interest on the display 190. As the two-dimensional code, a stack type two-dimensional code and a matrix type two-dimensional code represented by a QR code (registered trademark) are known. The user 100 can read the two-dimensional code through the camera 79 of the mobile terminal 70. By the reading operation by the user 100, the read product ID and the identification code of the product of interest are provided to the mobile terminal 70.

  However, a bar code (one-dimensional code) or a color code may be used instead of the two-dimensional code. In the present specification, the term “symbol” is used as a term representing a bar code, a two-dimensional code, and a color code. The description “two-dimensional code (symbol)” used below means that a barcode or a color code may be used in addition to the two-dimensional code.

  The cooperation device 19 can output an audible or inaudible sound signal in which the read product ID and the identification code of the product of interest are superimposed instead of or in addition to the two-dimensional code (symbol). In this case, the cooperation device 19 is configured to include a speaker. The portable terminal 70 can acquire this sound signal through a microphone and extract the read commodity ID and the identification code of the target commodity from the sound signal.

  Hereinafter, the identification code of the related product whose snap image is displayed on the digital signage 13 is expressed as a snap ID, and the identification code of the focused product is expressed as the snap ID of the focused product. In this embodiment, the snap IDs of the related product and the product of interest are the product IDs of the related product and the product of interest, respectively. The read product ID provided to the mobile terminal 70 and the snap ID of the product of interest are transmitted to the retargeting server 50 as product data of interest together with the customer ID stored in the mobile terminal 70.

  The accounting system 21 is a system that is provided in the store and performs accounting processing for commodities purchased by consumers. When the user 100 purchases a product, the customer 100's customer ID is input to the accounting system 21 with the cooperation of the user 100, and the control device 17 receives the product ID and customer ID of the purchased product. 21 is input.

  For example, an employee in the store can manually input the customer ID of the user 100 into the accounting system 21 by having the user 100 present the mobile terminal 70 on which the customer ID is displayed. As another example, the portable terminal 70 may display a two-dimensional code (symbol) representing a customer ID, and the accounting system 21 may acquire the customer ID by reading the two-dimensional code (symbol). When the portable terminal 70 is equipped with an IC chip having an NFC (Near Field Communication) function such as FeliCa (registered trademark), the accounting system 21 can also acquire the customer ID recorded on the IC chip. . It is also possible to obtain a customer ID from the membership card.

  Hereinafter, the product ID of the purchased product is also expressed as a purchased product ID. The control device 17 transmits the customer ID and the purchased product ID input from the accounting system 21 to the retargeting server 50 through the communication interface 23 as purchased product data. The communication interface 23 is configured as a communication interface that can communicate with the signage data server 30 and the retargeting server 50.

  As shown in FIG. 1, the signage data server 30 includes a storage device 31 that stores related product data D31 in which a plurality of snap IDs are associated with one product ID for each product sold in the store. Prepare.

  Each of the related product data D31 is a list in which snap IDs of related products to be displayed on the digital signage 13 when the corresponding product ID is read by the tag reader 11 as the read product ID. The storage device 31 further stores image data D32 representing a snap image of the corresponding related product for each snap ID. The image data D32 can be still image data or moving image data.

  The signage data server 30 includes a group of snap IDs listed in the related product data D31 of the product ID notified as the read product ID from the control device 17 of the in-store system 10, and images corresponding to the respective snap IDs. The data D32 is transmitted to the in-store system 10. The signage data server 30 is used in common in a plurality of stores, for example.

  In addition, the portable terminal 70 carried by the user 100 includes a control unit 71, a storage unit 73, a display unit 75, an operation unit 77, a camera 79, and a sound input / output unit 81, as shown in FIG. And a communication interface 83. The portable terminal 70 is configured, for example, by installing an application program dedicated to the signage system 1 on a known information terminal such as a smartphone.

  The control unit 71 is a computer that executes various processes in accordance with programs stored in the storage unit 73. The storage unit 73 stores various programs including the dedicated application program as well as various data such as a customer ID. The storage unit 73 is configured by a flash memory, for example.

  The display unit 75 is configured by a liquid crystal display, for example, and displays various types of information to the user 100 of the mobile terminal 70. The operation unit 77 includes a touch panel configured integrally with the display unit 75 and / or one or a plurality of operation keys provided around the display unit 75.

  The camera 79 is used for reading the two-dimensional code (symbol) in addition to taking a picture or moving picture. The sound input / output unit 81 includes a microphone and a speaker, and is used for, for example, a telephone call. The microphone can also be used to acquire a sound signal output from the cooperation device 19. The communication interface 83 is configured to have a communication interface capable of realizing voice communication and data communication via a cellular network and / or a communication interface capable of wireless LAN communication (Wi-Fi). The communication interface 83 is used, for example, to transmit the attention product data from the mobile terminal 70 to the retargeting server 50.

  In addition, the retargeting server 50 includes a customer database 51, a product database 53, a browsing database 55, a sales database 57, a processing device 61, and a communication interface 63, as shown in FIG.

  The customer database 51 stores detailed information D51 of the corresponding user 100 for each customer ID. The detailed information D51 of the user 100 includes information related to the body such as the gender, age, and body size of the user 100, and information related to contact information such as an address, a telephone number, and an e-mail address. The product database 53 is a database that stores detailed information D53 of a corresponding product for each product ID. The detailed product information D53 includes information such as the product type, color, and size.

  The browsing database 55 stores, for each customer ID, a list of attention product snap IDs by the corresponding user 100 as the attention product list D55. The browsing database 55 can store information on the date and time when the snap image of the product is displayed on the digital signage 13 in association with the snap ID of the product of interest.

  In addition, the sales database 57 stores, for each customer ID, a list of product IDs of products purchased by the corresponding user 100 as a purchased product list D57. The sales database 57 can store information on the date and time when this product was purchased by the user 100 in association with the purchased product ID.

  The processing device 61 includes a CPU, a ROM, a RAM (not shown), and the like, and executes various processes according to programs stored in the ROM. For example, the processing device 61 updates the browsing database 55 based on the noticed product data received from the outside via the communication interface 63 or the sales database 57 based on the purchased product data received from the outside via the communication interface 63. Or update.

  In addition, the processing device 61 analyzes the browsing database 55 and the sales database 57 to determine a recommended product for each user 100 corresponding to the customer ID based on the purchase behavior of the user 100 and an interest in related products. The process which provides the information of recommended goods to the portable terminal 70 of a user 100 and a web page is performed. The recommended product referred to here is a product recommended for the user 100.

  For example, the recommended product information is stored in an e-mail addressed to the e-mail address of the user 100, transmitted from the processing device 61 via the communication interface 63, and received and displayed by the mobile terminal 70 of the user 100. As another example, the recommended product information is provided to the mobile terminal 70 as a response signal to the request signal transmitted from the mobile terminal 70 to the retargeting server 50 when the dedicated application program of the mobile terminal 70 is started. Is displayed on the display unit 75.

  In addition, information on recommended products is provided to the web server 90 as a response signal to a request signal transmitted from the web server 90 to the retargeting server 50 when the user 100 logs in to the web page provided by the web server 90, for example. And displayed on a web page dedicated to the user 100.

  The schematic configuration and operation of the signage system 1 have been described above. Next, details of processing executed by the control device 17 of the in-store system 10, the control unit 71 of the mobile terminal 70, and the processing device 61 of the retargeting server 50 will be described with reference to flowcharts.

  The control device 17 of the in-store system 10 repeatedly executes the main control process shown in FIG. When this process is started, the control device 17 waits until the tag reader 11 reads the new RFID tag 27 and the read commodity ID is input from the tag reader 11 (S110). When the read commodity ID is input (Yes in S110), the control device 17 notifies the signage data server 30 of the read commodity ID via the communication interface 23. Thereby, a group of snap IDs and image data D32 of related products corresponding to the read product is acquired from the signage data server 30 (S120).

  After that, the control device 17 starts display control processing for the digital signage 13 for causing the digital signage 13 to display a snap image of the related product corresponding to the product to be read based on the group of image data D32 obtained ( S130). At this time, for example, the control device 17 assigns one of the display surfaces 131 to 136 to one related product and displays the digital signage 13 so that one snap image is displayed for each of the display surfaces 131 to 136. It can be controlled (S130).

  The display control process includes, for example, an event in which the RFID tag 27 of a new product is read by the tag reader 11, an event in which the user 100 moves from the front of the mirror 29, and an event in which the user 100 moves to the front of the cooperation device 19. It can be terminated when either occurs. In addition, the display control process may be terminated when the elapsed time from the start exceeds a predetermined time.

  The control device 17 is interested in the user 100 based on the coordinate information of the point of interest of the user 100 obtained from the recognition device 15 during the period in which the snap image of the related product is displayed on the digital signage 13 by the display control process. The candidate for the product of interest estimated to have is selected from the group of related products displayed by the digital signage 13 (S140).

  Thereafter, the control device 17 controls the cooperation device 19 to display an inquiry screen listing the selected candidates on the display 190 of the cooperation device 19. The inquiry screen may be configured so that the user can select one or a plurality of products as the product of interest through the touch panel from the list. The display 190 can display a snap image of a related product and a product description for each related product corresponding to the candidate.

  After the display of the inquiry screen is started, the control device 17 accepts a response operation through the touch panel of the cooperation device 19 until the response operation for the inquiry screen is completed. When the response operation is completed (Yes in S160), the process proceeds to S170. On the other hand, if the cancel operation is performed or the time-out period elapses without completing the response operation (No in S160), the main control process is temporarily terminated without proceeding to S170.

  When the process proceeds to S170, the control device 17 determines, based on the response content of the user 100, one or more products selected by the user 100 from the candidates as the product of interest that the user is interested in, and the product of interest. Are provided to the mobile terminal 70 of the user 100. Specifically, as described above, the two-dimensional code (symbol) including information on the snap ID of the product of interest and the read product ID is displayed on the display 190, or the snap ID of the product of interest and the product to be read By outputting the sound signal on which the ID information is superimposed, it is provided to the portable terminal 70 (S180). Thereafter, the main control process is temporarily terminated.

  The control device 17 repeatedly executes such main control processing, thereby executing the processing of S120 to S180 each time the RFID tag 27 of the product is read by the tag reader 11.

  On the other hand, the control unit 71 of the portable terminal 70 repeatedly executes the information providing process shown in FIG. 5 according to the dedicated application program. When an ID read command is input from the user 100 through the operation unit 77 (Yes in S210), the control unit 71 acquires information on the snap ID and read product ID of the product of interest provided from the cooperation device 19 ( S220).

  For example, the control unit 71 obtains the two-dimensional code (symbol) by reading it with the camera 79 and extracting the information of the snap ID of the product of interest and the read product ID from the read two-dimensional code (symbol). Alternatively, the control unit 71 reads the sound signal through the microphone of the sound input / output unit 81 and acquires the extracted snap ID and read product ID information of the product of interest from the read sound signal.

  Thereafter, the control unit 71 transmits attention product data including the customer ID stored in the storage unit 73, the snap ID of the attention product, and the read commodity ID to the retargeting server 50 via the communication interface 83 (S230). The information providing process is temporarily terminated. The control unit 71 repeatedly executes the information providing process having such contents.

  Further, when the processing device 61 of the retargeting server 50 repeatedly executes the DB update processing shown in FIG. 6 and receives attention product data via the communication interface 63 (Yes in S310), the browsing device 61 browses according to the received data. The database 55 is updated. That is, the browsing database 55 is updated by adding the snap ID of the product of interest indicated by the received data to the product of interest D55 of the customer ID indicated by the received data (S315). Here, the product ID of the product to be read can be added as a snap ID of the product of interest to the product of interest list D55. In this case, in order to help determine a recommended product (S420), which will be described later, in the featured product list D55, the snap ID of the product to be read and the snap ID of the product of interest that is not the product to be read are recorded separately. Can do.

  Further, when the processing device 61 receives the purchased product data via the communication interface 63 (Yes in S320), the processing device 61 updates the sales database 57 according to the received data. That is, the sales database 57 is updated by adding the product ID of the purchased product indicated by the received data to the purchase product list D57 of the star ID indicated by the received data (S325).

  In addition, the processing device 61 repeatedly executes the recommendation information providing process shown in FIG. In the recommendation information providing process, the processing device 61 waits until a recommendation information request signal is generated (S410). The request signal is generated in response to, for example, login to the web page by the user 100. As another example, the request signal is generated when the user 100 starts a dedicated application program in the portable terminal 70. The request signal may include customer ID information. As yet another example, the request signal is generated, for example, in an advertisement mail generation process separately executed by the processing device 61. The advertisement mail is an electronic mail that introduces recommended products to the user 100. The advertisement mail can be an electronic mail similar to a mail magazine.

  When the request signal is generated (Yes in S410), the processing device 61 stores the attention product list D55 of the user 100 stored in the browsing database 55 and the sales database 57 stored based on the customer ID of the corresponding user 100. Refer to the purchased product list D57 of the user 100, and further refer to the detailed information D51 of the user 100 that the customer database 51 has and the detailed information D53 of each product that the product database 53 has, and based on these information Then, a recommended product for the corresponding user 100 is determined (S420).

  For example, the processing device 61 is a product of interest, or a product of the same type as the product of interest or purchase, or a product used in combination with the product, which matches the physical information of the user 100 and is still purchased. An unfinished product can be determined as a recommended product. However, for a product of the type that is repeatedly purchased, even a purchased product can be determined as a recommended product.

  Various algorithms for determining recommended products are known. Also in this embodiment, an existing algorithm can be employed. For example, a recommended product can be determined based on the same principle as that of an existing algorithm for determining a recommended product from a browsing history of a web page. In addition, in S420, a recommended product may be determined without using the purchased product list.

  When the recommended product is determined in S420, the processing device 61 transmits data including information of the determined recommended product to the request source as a response signal to the request signal (S430), and ends the recommended information provision processing. .

  By this process, for example, the web server 90 operates so that the recommended product is displayed on the web page after the user 100 logs in based on the response signal. The web server 90 can transmit a web page that can display the recommended product to the access source to the web page. In addition, the control unit 71 of the portable terminal 70 can display the recommended product based on the response signal on the display unit 75 according to the dedicated application program.

  As described above, the signage system 1 according to the present embodiment has been described. According to the signage system 1, when the user 100 tries on a product with a hand, or when performing an action in accordance with the try-on, the user 100 performs the mirror 29. By using standing in front of the digital signage 13 installed on the left and right of the mirror 29, the user 100 is provided with information on related products corresponding to the products picked up by the user 100. Therefore, the purchase behavior of the user 100 can be promoted.

  Further, according to the signage system 1, the user 100 is interested in a group of related products for which the digital signage 13 displays a snap image based on the state and operation (line of sight, etc.) of the user 100 with respect to the digital signage 13. Then, the estimated product is extracted as a product of interest. Then, the retargeting server 50 accumulates information on this attention product for each user 100.

  The accumulated information can be useful for guiding the user 100 through the e-mail, a dedicated application program, a web page, or the like as the recommended product as a recommended product. Therefore, the signage system 1 of the present embodiment is very useful for business.

  In particular, in this embodiment, the RFID tag 27 is used as a tag, so that troublesomeness related to the tag reading operation of the user 100 is suppressed. Further, the cooperation device 19 notifies the snap ID of the product of interest in the form of a two-dimensional code (symbol) or a sound signal, so that the user 100 can perform a simple operation while utilizing the functions of the existing information terminal. Thus, the customer ID, the snap ID of the product of interest, and the read product ID are associated with each other so that the information can be provided to the retargeting server 50. Therefore, according to the present embodiment, a highly convenient signage system 1 can be realized.

  As a first modification to the present embodiment, the control device 17 may operate so as to provide the mobile terminal 70 with one management ID that replaces the snap ID of the product of interest and the product to be read in S180. .

  That is, the control device 17 can issue a unique management ID for the confirmed contents in S170 and provide this management ID to the portable terminal 70. In this case, in S180, the control device 17 causes the cooperation device 19 to display a two-dimensional code (symbol) including management ID information on the display 190 or output a sound signal including management ID information. be able to.

  Furthermore, the control device 17 may transmit management data including information on the snap ID of the product of interest and the read product ID determined in S170 to the retargeting server 50 through the communication interface 23 together with the corresponding management ID. it can.

  In S230, the portable terminal 70 can transmit attention product data including the management ID information acquired in S220 to the retargeting server 50 together with the customer ID.

  In addition, the retargeting server 50 identifies the snap ID and the read product ID of the corresponding product of interest based on the management ID indicated by the received product data of interest, and the product of interest of the customer ID indicated by the received product data of interest. The browsing database 55 can be updated by adding the snap ID of the product of interest (and the product ID of the read product) corresponding to the management ID indicated by the product of interest data to the list D55 (S315).

  The management ID may be issued by the retargeting server 50 or another server. In this case, the control device 17 may transmit information on the snap ID of the product of interest and the read product ID determined in S170 together with the management ID issuance request to the retargeting server 50 or the other server. it can. The control device 17 can acquire the management ID as a response signal to this issue request, and can provide this to the portable terminal 70 in S180.

  In addition, as a second modification, the control device 17 may be configured not to execute the process shown in S180. In this case, a unique management ID for each RFID tag 27 can be recorded in the RFID tag 27 of each product. Then, in S170, the control device 17 can temporarily store management data including information of the snap ID of the confirmed product of interest and the product ID to be read together with the management ID acquired together with the product ID from the RFID tag 27. it can.

  The accounting system 21 reads the management ID information stored in the RFID tag 27 of the purchased product when the user 100 purchases the product, and inputs the management ID of the purchased product and the customer ID information of the user 100 to the control device 17. can do.

  In this case, based on the customer ID and management ID input from the accounting system 21, the control device 17 stores information on the snap ID and read product ID of the target product corresponding to the management ID together with the customer ID. Can be transmitted to the retargeting server 50 via the communication interface 23.

  According to the second modification described above, in the process in which the user 100 purchases a product, information on the product that the user is interested in without browsing the user 100 strongly or troublesome operations can be viewed database. 55 can be stored in association with the customer ID information.

  As a third modification, the signage system 1 uses the wireless communication technology such as iBeacon (registered trademark) or FeliCa (registered trademark) to exchange information between the mobile terminal 70 and the cooperation device 19. Can be configured to do. For example, the control device 17 of the in-store system 10 can cause the cooperation device 19 to output a wireless signal including information on the snap ID of the product of interest and information on the product ID to be read or information on the management ID in S180. . On the other hand, in S220, the control unit 71 of the mobile terminal 70 obtains information on the snap ID and read product ID of the product of interest provided in the form of a wireless signal from the cooperation device 19 or information on the management ID. Can do. For this reason, the cooperation device 19 and the portable terminal 70 can be provided with a communication interface necessary for transmission and reception of wireless signals.

[Second Example]
Next, the signage system 1 of the second embodiment will be described. However, the signage system 1 of the present embodiment is such that the main control process executed by the control device 17 is partially different from that of the first embodiment. Accordingly, in the following description, portions different from the first embodiment of the main control process will be selectively described with reference to FIG. 8, and description of the same configuration will be omitted.

  When the control device 17 of the in-store system 10 executes S110 to S150 and displays the inquiry screen on the display 190 of the cooperation device 19, the control device 17 passes through the touch panel of the cooperation device 19 until the response operation to the inquiry screen is completed. A response operation is accepted (S160). When the response operation is completed (Yes in S160), the process proceeds to S510. On the other hand, if the cancel operation is performed or the time-out period elapses without completing the response operation (No in S160), the main control process is temporarily terminated without proceeding to S510.

  When the process proceeds to S510, the control device 17 determines one or a plurality of products selected from the candidates by the user 100 as the product of interest based on the response content of the user 100. Thereafter, the customer ID of the user 100 is acquired via the cooperation device 19 (S520). For example, the control device 17 displays a customer ID input screen on the display 190 of the cooperation device 19 and allows the user 100 to manually input the customer ID through the touch panel of the cooperation device 19. Customer ID can be acquired via the cooperation device 19.

  As another example, the control device 17 can acquire the customer ID by reading the customer ID displayed on the mobile terminal 70 of the user 100 via the cooperation device 19. For this purpose, the cooperation device 19 can include, for example, a camera or a reader capable of reading a two-dimensional code (symbol). That is, the cooperation device 19 can be configured to read the two-dimensional code (symbol) of the customer ID displayed on the mobile terminal 70. The control unit 71 of the portable terminal 70 can generate a two-dimensional code (symbol) of the customer ID based on the dedicated application program and display it on the display unit 75.

  When acquiring the customer ID, the control device 17 transmits the attention product data storing the customer ID of the user 100, the snap ID of the attention product, and the read commodity ID to the retargeting server 50 via the communication interface 23. (S530). Thereafter, the main control process is temporarily terminated. When the in-store system 10 has such a function for transmitting attention product data, the mobile terminal 70 does not have to have a function of executing the information providing process shown in FIG.

  Although the signage system 1 of the second embodiment has been described above, the same effects as those of the first embodiment can be achieved by this embodiment. Also in the second embodiment, the signage system 1 exchanges information between the mobile terminal 70 and the cooperation device 19 using wireless communication technology such as iBeacon (registered trademark) or FeliCa (registered trademark). Can be configured.

[Third embodiment]
Next, the signage system 1 of the third embodiment will be described. However, in the signage system 1 according to the present embodiment, a part of the main control process executed by the control device 17 and the information providing process executed by the control unit 71 are different from the first embodiment. Therefore, hereinafter, processing operations different from those in the first embodiment in the signage system 1 of the third embodiment will be selectively described, and description of the same configuration as that in the first embodiment will be omitted.

  When the control device 17 executes S110 to S140 in the main control process and selects a candidate for the product of interest from the related product group displayed by the digital signage 13, the process proceeds to S610 as shown in FIG. 9A. In step S <b> 610, the information on the candidate product candidate snap ID and the read product ID is provided to the mobile terminal 70 via the cooperation device 19. Thereafter, the control device 17 once ends the main control process.

  The above provision can be realized by wireless communication with the mobile terminal 70. In this case, the cooperation device 19 can be provided with a wireless communication function. As another example, in the same manner as the processing in S150, the above provision is performed by displaying a two-dimensional code (symbol) including information on a snap ID of a candidate for a product of interest and information on a product to be read from the cooperation device 19. Alternatively, it can be realized by outputting a sound signal in which information on a snap ID of a candidate for a product of interest and information on a product to be read is superimposed.

  On the other hand, when the control unit 71 of the portable terminal 70 starts the information providing process, it executes S710 to S740 shown in FIG. 9B. For example, when an instruction to execute the information providing process is input from the user 100 via the operation unit 77, the control unit 71 executes the information providing process illustrated in FIG. 9B.

  When the information providing process is started, the control unit 71 acquires information on the snap ID and the read commodity ID of the target commodity candidate provided from the cooperation device 19 (S710). The acquisition can be realized, for example, by wireless communication with the cooperation device 19 or by reading a two-dimensional code (symbol) or sound signal including the information provided from the cooperation device 19.

  Thereafter, the control unit 71 causes the display unit 75 to display an inquiry screen listing the candidates for the product of interest (S720). The inquiry screen can be configured such that the user 100 can select one or a plurality of products from the list as a product of interest through the operation unit 77. In order to display candidate product names and introductory texts on the inquiry screen, information for displaying these may be provided from the cooperation device 19 to the mobile terminal 70 together.

  Thereafter, the control unit 71 accepts a response operation for the inquiry screen through the operation unit 77, and based on the response operation, determines one or more products selected from the candidates by the user 100 as the product of interest ( S730). After the determination, the control unit 71 transmits attention product data including the customer ID stored in the storage unit 73, the attention product snap ID, and the read commodity ID to the retargeting server 50 via the communication interface 83 (S740). ). Thereafter, the control unit 71 ends the information providing process shown in FIG. 9B.

Although the signage system 1 of the third embodiment has been described above, the same effects as those of the first embodiment can be achieved by this embodiment.
[Other Embodiments]
As mentioned above, although the Example of this invention was described, this invention is not limited to the said Example, A various aspect can be taken. For example, in the above embodiment, an example in which a plurality of related products are displayed on the digital signage 13 has been described. However, an embodiment in which only one related product is displayed on the digital signage 13 is also conceivable. In this case, the control device 17 can execute the process of estimating whether or not the related product displayed on the digital signage 13 is of interest to the user instead of the process of S140 to S170.

  Further, when it is estimated that not all related products displayed on the digital signage 13 are of interest to the user, the control device 17 provides only the read product ID to the portable terminal 70 in S180. The portable terminal 70 can transmit the data including the customer ID and the read commodity ID as the noticed product data but not including the snap ID of the noticed product to the retargeting server 50.

  In addition, the signage system 1 of the above embodiment can be configured to include an additional display integrated with the display 130 in place of the mirror 29 shown in FIG. An additional display in place of the mirror 29 may be configured to display a mirror image of the user 100 positioned in front of the additional display as a moving image under the control of the control device 17. That is, the signage system 1 can be configured to include a virtual mirror whose display is a substance instead of the mirror 29 as an optical element.

  Further, the function as the cooperation device 19 may be realized by using the digital signage 13. For example, the signage system 1 detects the touch operation of the user 100 with respect to the snap images displayed on the display surfaces 131 to 136, so that the user 100 can select from the related product group in which the digital signage 13 displays the snap images. An item of interest can be estimated (S170).

  The digital signage 13 may be configured such that a touch panel is mounted on the display surfaces 131 to 136. That is, the signage system 1 may be configured to detect a touch operation of the user 100 on the display surfaces 131 to 136 via the touch panel.

  Further, the signage system 1 may be configured to display a message prompting the user 100 to perform a touch operation on the digital signage 13 in S150. For example, in S150, a message such as “Please touch the product you are interested in” can be displayed on the digital signage 13.

  In addition, the signage system 1 can be configured to display a two-dimensional code (symbol) on the digital signage 13 in S180. The digital signage 13 may include a speaker, and may output a sound signal including information on a snap ID of a product of interest and information on a product to be read or information on a management ID from the speaker. The digital signage 13 may include a wireless communication interface such as iBeacon (registered trademark), and may output a wireless signal instead of the sound signal from the wireless communication interface.

Thus, by integrating the cooperation device 19 and the digital signage 13, a more useful signage system 1 can be realized.
In addition, although the system which performs a retargeting advertisement was demonstrated regarding the clothing type goods as said Example, this invention is not limited to the kind of goods. The signage system 1 may be configured not to have a function related to a retargeting advertisement while accumulating information on a product of interest.

  In addition, the present invention may be configured to accumulate information on a product of interest for an object other than a product to be bought and sold. For example, in the library, the information processing system of the present invention can be configured to display a book related to a book taken by the user 100 on a display. In this case, the information processing system may be configured to extract a book of interest estimated to be of interest to the user 100 from a group of related books displayed on the display and store this information. The notice book information is provided to, for example, a company that sells books, and is used for advertisements of notice products for the user 100.

  The functions of one component in the above-described embodiment can be distributed and provided to a plurality of components. In addition, functions of a plurality of components can be integrated into one component. At least a part of the configuration of the embodiment described above can be replaced with a known configuration having a similar function. A part of the configuration of the above-described embodiment may be omitted. In addition, at least a part of the configuration of the above-described embodiment may be added to or replaced with the configuration of another embodiment.

[Correspondence]
Finally, the correspondence between terms will be described. The function realized by S120 and S130 executed by the control device 17 corresponds to an example of the function realized by the display control unit. The functions realized by S140, S150, S160, S170, S510, S610, S710, S720, and S730 executed by the recognition device 15 and the control device 17 correspond to examples of functions realized by the estimation unit. The function of receiving product data of interest via the communication interface 63 by the processing device 61 and the function realized by S520 executed by the control device 17 correspond to an example of the function realized by the acquisition unit.

  The function realized by S315 executed by the processing device 61 corresponds to an example of the function realized by the noted product recording unit. Further, the recommendation information providing process executed by the processing device 61 corresponds to an example of a function realized by the advertisement providing means, and the function realized by S325 executed by the processing device 61 is realized by the purchased product recording means. This corresponds to an example of a function.

  In addition, the function realized by S180 executed by the control device 17 corresponds to an example of the function realized by the article information providing unit, and the function realized by S180 of the first modified example with respect to the first example is Corresponding to an example of the function realized by the management code providing means, the management ID issuing function realized in S170 corresponds to an example of the function realized by the issuing means. The management ID in the RFID tag 27 described in the second modification to the first embodiment corresponds to an example of a tag identification code.

DESCRIPTION OF SYMBOLS 1 ... Signage system, 10 ... In-store system, 11 ... Tag reader, 13 ... Digital signage, 15 ... Recognition device, 17 ... Control device, 19 ... Device for cooperation, 21 ... Accounting system, 23 ... Communication interface, 27 ... RFID tag 29 ... Mirror, 30 ... Signage data server, 31 ... Storage device, 50 ... Retargeting server, 51 ... Customer database, 53 ... Product database, 55 ... Browse database, 57 ... Sales database, 61 ... Processing device, 63 ... Communication interface, 70 ... Portable terminal, 71 ... Control unit, 73 ... Storage unit, 75 ... Display unit, 77 ... Operation unit, 79 ... Camera, 81 ... Sound input / output unit, 83 ... Communication interface, 90 ... Web server, 100 ... User, 110 ... Read Surface, 130 ... display, 131 to 136 ... the display surface, 190 ... display.

Japanese translation of PCT publication No. 2002-540489

Claims (13)

Display control means for displaying a related product as an article related to the article whose tag has been read on a display based on identification information of the article indicated by the tag read by the reading device;
Estimating means for estimating whether or not the related item displayed on the display is an item of interest to the user based on the state or operation of the user who uses the display;
Obtaining means for obtaining identification information of the user;
Attention product recording means for storing, in a storage device, identification information of an attention product that is the related product that is estimated to be an article of interest to the user by the estimation means in association with the identification information of the user;
An information processing system comprising: Display control means for causing a display to display a group of related items as items related to the item read from the tag based on identification information of the item indicated by the tag read by the reading device;
Estimating means for estimating an article of interest to the user among a group of the related items displayed on the display based on a state or operation of the user using the display;
Obtaining means for obtaining identification information of the user;
Attention product recording means for storing, in a storage device, identification information of an attention product that is the related product that is estimated to be an article of interest to the user by the estimation means in association with the identification information of the user;
An information processing system comprising: The estimation means selects a candidate for an article of interest to the user from a group of the related items displayed on the display based on a state or operation of the user using the display, while determining whether the candidate is correct or not. The information processing system according to claim 2, wherein an article in which the user is interested is estimated based on a response from the user obtained through an inquiry through a user interface. Article information providing means for providing identification information of the attention product to the information terminal of the user,
The information processing system according to any one of claims 1 to 3, wherein the acquisition unit acquires the identification information of the user and the identification information of the attention product from the information terminal of the user. Issuing means for issuing a management code for the estimation result for each estimation by the estimation means;
Management code providing means for providing the management code issued by the issuing means to the information terminal of the user;
With
The acquisition means acquires the user identification information and the management code from the information terminal,
Based on the user identification information and the management code acquired by the acquisition unit, the featured article recording unit is associated with the user identification information and estimated by the estimation unit as an article of interest to the user. The information processing system according to any one of claims 1 to 3, wherein the identification information of the noted product that has been read is stored in the storage device. The article information providing means displays the identification information of the attention product by displaying a barcode or two-dimensional code including the identification information of the attention product, or by outputting a sound signal or a radio signal including the identification information of the attention product. Providing to the information terminal;
The information processing system according to claim 4, wherein the information terminal has a function of extracting identification information of the attention product from the bar code, the two-dimensional code, the sound signal, or the wireless signal. The management code providing means displays the management code to the information terminal by displaying a barcode or two-dimensional code including the management code information, or outputting a sound signal or a radio signal including the management code information. And provide
The information processing system according to claim 5, wherein the information terminal has a function of extracting the management code from the bar code, the two-dimensional code, the sound signal, or the wireless signal. Each of the tags attached to each of the articles has a different identification code,
The acquisition means acquires the identification information of the user who purchased the article and the identification code of the tag attached to the article,
Based on the user identification information acquired by the acquisition unit and the identification code of the tag, the notable article recording unit is estimated by the estimation unit as the tag having the identification code is read by the reading device. The information processing system according to any one of claims 1 to 3, wherein the identification information of the noted product that has been recorded is stored in the storage device in association with the identification information of the user. The advertisement providing means for providing an electronic advertisement to an information terminal held by the user based on the attention product stored in the storage device and the identification information of the user. The information processing system according to any one of claims. The purchased item recording means for storing the identification information of the purchased item as the item purchased by the user in the storage device in association with the identification information of the user. An information processing system according to claim 1. The advertisement providing means for providing an electronic advertisement to the information terminal of the user based on the attention product, the purchased product, and the identification information of the user stored in the storage device. The information processing system described. The information processing system according to any one of claims 1 to 11, wherein the reading device is a device capable of reading an RFID tag as the tag. The article is a clothing product,
The information processing system according to any one of claims 1 to 12, wherein the display is provided attached to a mirror used for trying on the article.

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