JP2016057883A - Shopping support system, customer terminal, server, shopping support method, program, and shopping cart - Google Patents

Abstract

PROBLEM TO BE SOLVED: To present a more proper advertisement to each customer in shopping in a real sales floor.SOLUTION: A shopping support system comprises a customer terminal which a customer uses, and a server. The customer terminal is used by being attached to a shopping cart which the customer uses, reads commodity identification information from a commodity in the shopping cart, then sends the commodity identification information to the server, and receives advertisement information from the server and then displays it. The server receives the commodity identification information from the customer terminal and registers the commodity identification information in shopping information of the customer. The server creates advertisement information corresponding to the commodity which is indicated by the commodity identification information included in the shopping information of the customer, and then sends the advertisement information to the customer terminal.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a shopping support system, a customer terminal, a server, a shopping support method, a program, and a shopping cart.

  Conventionally, a retailer such as a supermarket presents an advertisement or the like related to a recommended product to a customer at a sales floor of an actual store. The retailer also publishes advertisements regarding recommended products on the Internet.

  Patent Document 1 discloses an information display system that distributes and displays data to a shelf label terminal or an advertisement terminal installed in a sales floor.

JP 2011-191815 A

  By the way, if the customer can present an advertisement suitable for each customer while shopping at an actual sales floor, the convenience of the customer can be improved and the sales of the retailer can be expected to increase.

  In the technique of Patent Document 1, an advertisement is displayed on an advertising terminal, but the contents of the advertisement do not take into account the characteristics of the other party to be shown. Therefore, it is not possible to present an effective advertisement that takes into account the purchasing behavior of individual customers.

  Therefore, an object of the present invention is to present more appropriate advertisements to individual customers who are shopping at an actual sales floor.

  The present application includes a plurality of means for solving the above-described problems, and examples thereof are as follows.

  One aspect of the present invention for solving the above problems is a shopping support system including a customer terminal used by a customer and a server, wherein the customer terminal is mounted on a shopping cart used by the customer. A first reading unit that is used and reads product identification information from the product in the shopping cart, a display unit, and the product identification information read by the first reading unit to the server; A control unit that receives the information from the server and causes the display unit to display the shopping information storage unit that stores the shopping information of the customer including the product identification information, and a second advertisement relating to the product. An advertisement information storage unit for storing information; a shopping processing unit for receiving the product identification information from the customer terminal and registering it in the shopping information of the customer; and the shopping information stored in the shopping information storage unit And generating the first advertisement information corresponding to the product indicated by the product identification information included in the shopping information of the customer based on the second advertisement information stored in the advertisement information storage unit, An advertisement processing unit to be transmitted to the terminal.

  The shopping support system includes a sales floor terminal installed in a sales floor, and the sales floor terminal transmits a customer terminal identification information read to the server and a reading unit that reads the customer terminal identification information to the server And the advertisement processing unit includes, for the customer who uses the customer terminal indicated by the customer terminal identification information transmitted from the sales floor terminal, the product identification included in the shopping information of the customer. The first advertisement information corresponding to the product indicated by the information may be generated and transmitted to the customer terminal.

  The shopping support system includes a plurality of customer terminals used for the same customer, and the advertisement processing unit generates the first advertisement information having different contents for each of the plurality of customer terminals. You may make it transmit.

  In the shopping support system, the shopping processing unit registers the product identification information received from each of the plurality of customer terminals in the shopping information of the customer for each customer terminal, and the advertisement processing unit For each customer terminal, the first advertisement information according to the product indicated by the product identification information included in the shopping information of the customer may be generated and transmitted to each of the plurality of customer terminals.

  In the shopping support system, the shopping processing unit registers the product identification information received from each of the plurality of customer terminals in the shopping information of the customer for each customer terminal, and the advertisement processing unit The first advertisement information corresponding to the product indicated by the product identification information included in the shopping information of the customer may be generated and transmitted to each of the plurality of customer terminals by different processing for each customer terminal.

  In the shopping support system, the control unit of the sales floor terminal transmits sales floor terminal identification information to the server, and the advertisement processing unit is a product indicated by the product identification information included in the shopping information of the customer. The first advertisement information indicating a product other than the product and displayed on the sales floor where the sales floor terminal indicated by the sales floor terminal identification information is installed may be generated.

  The shopping support system includes a plurality of the customer terminals used for the same customer, and the advertisement processing unit provides the first advertisement information to some of the customer terminals. And transmitting the first advertisement information to a part of the plurality of customer terminals.

  Another aspect of the present invention for solving the above problem is a shopping support method using a shopping support system including a customer terminal used by a customer and a server, wherein the customer terminal is mounted. Preparing a shopping cart to be used for the product, the customer terminal reading product identification information from the products in the shopping cart, and the customer terminal transmitting the read product identification information to the server The step of receiving the product identification information from the customer terminal and registering the product identification information in the customer shopping information, and the server including the product identification information included in the customer shopping information. Generating advertisement information corresponding to the product to be displayed, a process in which the server transmits the advertisement information to the customer terminal, and a process in which the customer terminal receives the advertisement information from the server. , The customer terminal, and a step of displaying the advertisement information received.

  Still another aspect of the present invention for solving the above-described problem is a customer terminal used by a customer, which is used by being attached to a shopping cart used by the customer, and from a product in the shopping cart. A first reading unit that reads identification information, a display unit, and the product identification information read by the first reading unit are transmitted to a server, and advertisement information corresponding to a planned purchase product indicated by the product identification information is sent to the server And a control unit for displaying on the display unit.

  Still another aspect of the present invention for solving the above-described problem is a shopping support method using a customer terminal used by a customer, wherein a shopping cart used by the customer, which is equipped with the customer terminal, is prepared. The step of reading the product identification information from the product in the shopping cart, the step of the customer terminal transmitting the read product identification information to a server, and the customer terminal, Receiving the advertisement information corresponding to the planned purchase product indicated by the product identification information from the server; and displaying the received advertisement information by the customer terminal.

  Still another aspect of the present invention for solving the above problem is a program of a customer terminal used by a customer, wherein the customer terminal is used by being mounted on a shopping cart used by the customer. Reading the product identification information from the products in the shopping cart, transmitting the read product identification information to a server, and advertising information corresponding to the planned purchase product indicated by the product identification information on the server And the step of displaying the received advertisement information on the customer terminal.

  Still another aspect of the present invention that solves the above problem is a server that communicates with a customer terminal used by a customer, wherein the customer terminal is used by being attached to a shopping cart used by the customer, The server receives a shopping information storage unit that stores shopping information of the customer including product identification information of a product, an advertisement information storage unit that stores advertisement information related to the product, and receives the product identification information from the customer terminal. Based on the shopping processing unit registered in the shopping information of the customer, the shopping information stored in the shopping information storage unit, and the advertising information stored in the advertising information storage unit, An advertisement processing unit that generates advertisement information corresponding to the product indicated by the product identification information included in the shopping information and transmits the generated advertisement information to the customer terminal.

  Still another aspect of the present invention for solving the above-described problem is a shopping support method using a server that communicates with a customer terminal used by a customer, and the shopping used by the customer to which the customer terminal is attached. Preparing a cart; and receiving the product identification information read by the customer terminal from the product in the shopping cart from the customer terminal, and registering the product identification information in the customer; The server includes a step of generating advertisement information corresponding to a product indicated by the product identification information included in the shopping information, and a step of transmitting the advertisement information to the customer terminal.

  Still another aspect of the present invention for solving the above problem is a server program that communicates with a customer terminal used by a customer, wherein the customer terminal is mounted on a shopping cart used by the customer and used. And receiving the product identification information read by the customer terminal from the product in the shopping cart and registering it in the customer shopping information, and the program is included in the shopping information. The server is caused to execute a step of generating advertisement information corresponding to a product indicated by the product identification information and a step of transmitting the advertisement information to the customer terminal.

  Still another aspect of the present invention for solving the above-described problem is a shopping cart used by a customer, wherein a customer terminal used by the customer is mounted, and the customer terminal is installed in the shopping cart. The first reading unit that reads the product identification information from the product, the display unit, and the product identification information read by the first reading unit are transmitted to the server, and the advertisement corresponding to the planned purchase product indicated by the product identification information A control unit that receives information from the server and displays the information on the display unit.

  ADVANTAGE OF THE INVENTION According to this invention, a more suitable advertisement can be shown with respect to each customer who is shopping at a real sales floor.

  Problems, configurations, and effects other than those described above will be clarified by the following description of embodiments.

It is a system configuration figure showing an example of composition of a shopping support system concerning an embodiment of the present invention. It is a figure which shows the structural example of a shopping cart. It is a block diagram which shows the structural example of a customer terminal, a server, and a sales floor terminal. It is a figure explaining an example of the data structure of customer terminal information. It is a figure explaining an example of the data structure of sales floor terminal information. It is a figure explaining an example of the data structure of merchandise information. It is a figure explaining an example of the data structure of shopping information. It is a figure explaining an example of the data structure of advertisement information. It is a block diagram which shows the structural example of the hardware which implement | achieves a customer terminal. It is a block diagram which shows the structural example of the hardware which implement | achieves a server. It is a flowchart which shows an example of the use registration process of a customer terminal. It is a flowchart which shows an example of a server use registration process. It is a flowchart which shows an example of the reading process of a customer terminal. It is a flowchart which shows an example of the advertisement process of a customer terminal. It is a flowchart which shows an example of the reading process of a sales floor terminal. It is a flowchart which shows an example of the shopping process and advertisement process of a server. It is a flowchart which shows an example of the advertisement process of a server. It is a figure which shows an example of the screen displayed on a customer terminal. It is a figure which shows the other example of the screen displayed on a customer terminal. It is a figure which shows the further another example of the screen displayed on a customer terminal. It is a flowchart which shows the modification of the shopping process and advertisement process of a server.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a system configuration diagram illustrating a configuration example of a shopping support system according to an embodiment of the present invention.

  The shopping support system 1 is constructed in an actual retail store such as a supermarket. In addition, products to be sold are provided with a wireless tag that stores information such as a tag ID (ID: Identifier) and a product code so as to be readable, and are arranged on a display shelf or the like. The tag ID and the product are managed in association with each other by a database system or the like. In addition, the customer is registered as a member in advance before shopping. The retail store issues a membership card (for example, a contact type IC card or a non-contact type IC card) in which a customer code such as a membership number is recorded so as to be readable. Customer information is managed by a database system or the like. Further, when the customer puts the product I to be purchased in the shopping cart C and ends shopping, the customer performs a purchase procedure (settlement) using a register or the like provided at a predetermined place.

  For example, RFID (Radio Frequency IDentifier) can be used as a technique for exchanging information with a wireless tag through wireless communication. In this embodiment, an RF tag as a wireless tag and a reader / writer that reads and writes information from and to the RF tag are used. Of course, other technologies may be used as long as information can be exchanged with the wireless tag through wireless communication.

  The shopping support system 1 includes a customer terminal 10, a server 20, and a sales floor terminal 30. The customer terminal 10 is wirelessly connected to a communication network N such as a LAN (Local Area Network). The server 20 and the sales floor terminal 30 are connected to the communication network N by radio or wire. The server 20 can communicate with the customer terminal 10 and the sales floor terminal 30 via the communication network N. The server 20 may be installed in a data center or the like outside the retail store via the Internet or a dedicated line to which the communication network N is connected. Further, there may be a plurality of shopping carts C to which the customer terminals 10 are attached, and a plurality of sales floor terminals 30 may also exist.

  The outline of the customer terminal 10 is as follows. The customer terminal 10 is attached to the shopping cart C. The customer terminal 10 is provided with a wireless tag 40 that stores information for identifying the customer terminal, such as a tag ID, which can be read by the sales floor terminal 30. Further, the customer terminal 10 identifies a product such as a tag ID from at least a wireless tag attached to each product I in the shopping cart C at a predetermined timing (for example, periodically or at a specified time). Information to be read and transmitted to the server 20. Further, the customer terminal 10 receives detailed information including the total price of the product I from the server 20 and displays it. Further, the customer terminal 10 receives the advertisement information from the server 20 and displays it.

  FIG. 2 is a diagram illustrating a configuration example of a shopping cart. FIG. 2 is a side view of the shopping cart C.

  In the example of FIG. 2, the customer terminal 10 is attached to the handle of the shopping cart C. Further, the customer terminal 10 is fixed to the handle in a predetermined posture so that a communication range A1 (indicated by a broken line) in which a wireless tag can be detected is set at least from the shopping cart C.

  In the example of FIG. 2, a wireless tag 40 is provided on the outer surface of the customer terminal 10. As described above, the wireless tag 40 stores information for identifying a customer terminal such as a tag ID. As will be described later, the sales floor terminal 30 can read the information and detect the presence of the customer terminal 10 (and the shopping cart C) when the wireless tag 40 is included in the communication range A2 of the reader.

  Of course, the shape and structure of the shopping cart C and the shape and arrangement of the customer terminal 10 are not limited to the example shown in FIG. 2 as long as the customer terminal 10 can read at least the products in the shopping cart C. The shopping cart C may have a structure in which a shopping cart can be placed, and the customer terminal 10 may detect a wireless tag in the shopping cart placed in the shopping cart C. The place where the wireless tag 40 is provided may be the shopping cart C instead of the customer terminal 10.

  Returning to the description of FIG. The outline of the server 20 is as follows. The server 20 manages each customer's planned purchase products (that is, products in the shopping cart C). The server 20 receives information for identifying a product such as a tag ID from the customer terminal 10 and updates a list of products planned to be purchased by customers using the customer terminal 10 based on the received information. Further, the server 20 calculates the total price of the planned purchase product based on the updated list of planned purchase products, and transmits the detailed information including the total price to the customer terminal 10. Further, the server 20 generates advertisement information based on the list of products to be purchased and transmits it to the customer terminal 10.

  Further, the server 20 receives read information including information for identifying the customer terminal 10 from the sales floor terminal 30, generates advertisement information based on a list of products planned to be purchased by the customer who uses the customer terminal 10, Transmit to the terminal 10.

  The outline of the sales floor terminal 30 is as follows. The sales floor terminal 30 is installed in a sales floor where merchandise is displayed. The sales floor terminal 20 is installed on a sales floor basis, for example, for each display shelf of products or for each type of product (vegetables, meat, etc.). The sales floor terminal 30 includes a reader (not shown) that reads information from a wireless tag. As shown in FIG. 2, when the wireless tag 40 is in the predetermined communication range A2, the reader can read the information and detect the presence of the customer terminal 10 (and the shopping cart C). The sales floor terminal 30 transmits read information including information for identifying the customer terminal 10 such as the read tag ID to the server 20.

  FIG. 3 is a block diagram illustrating a configuration example of a customer terminal, a server, and a sales floor terminal.

  The customer terminal 10 includes a first reading unit 11, a second reading unit 12, a display unit 13, an input unit 14, a communication unit 15, and a control unit 16.

  The first reading unit 11 reads information from at least a wireless tag attached to a product in the shopping cart C, or writes information to the wireless tag. That is, the first reading unit 11 can detect the absence of a product and the presence of one or more products.

  The second reading unit 12 reads a customer code such as a membership number from a membership card inserted into the customer terminal 10 or close to the customer terminal 10.

  The display unit 13 displays an operation screen. The input unit 14 receives an input of an operation by a customer or the like. The communication unit 15 wirelessly connects to the communication network N and transmits / receives information via the communication network N.

  The control unit 16 controls the customer terminal 10 as a whole. The processing executed by the control unit 16 will be described in detail later with reference to a flowchart. For example, the control unit 16 causes the second reading unit 12 to read the customer code, and communicates a use start notification including the read customer code. The data is transmitted to the server 20 by the unit 15. Further, for example, the control unit 16 causes the first reading unit 11 to read the tag ID from the product at a predetermined timing (for example, periodically or at a specified time), and reads the read information including the read tag ID. The data is transmitted to the server 20 by the communication unit 15. In addition, for example, the control unit 16 receives detailed information including a list of products to be purchased, a total price, and the like from the server 20 through the communication unit 15, generates a screen based on the received detailed information, and displays the screen on the display unit 13. Output and display. Further, for example, the control unit 16 receives advertisement information from the server 20 through the communication unit 15, generates a screen based on the received advertisement information, and outputs and displays the screen on the display unit 13.

  The server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is connected to the communication network N by wire or wirelessly and transmits / receives information via the communication network N.

  The storage unit 22 stores various information used by the server 20. The storage unit 22 stores a customer information DB (DB) 220, a customer terminal information DB 221, a sales floor terminal information DB 222, a product information DB 223, a shopping information DB 224, an advertisement information DB 225, and a purchase information DB 226. .

  The customer information DB 220 stores customer information. Customer information is registered by prior member registration. The customer information includes, for example, a customer code that is a customer identifier, the name of the customer, the address of the customer, and the like. Note that the data structure of the customer information DB 220 and the content of the customer information are not limited to those described above as long as information about the customer can be managed.

  The customer terminal information DB 221 stores customer terminal information related to the customer terminal 10. The customer terminal information is recorded in a customer terminal ID 2211 which is an identifier of the customer terminal and a wireless tag 40 attached to the customer terminal, as shown in FIG. 4 (a diagram illustrating an example of the data structure of the customer terminal information). Tag ID 2212, customer code 2213 of the customer using the customer terminal, and the like. In the customer terminal ID 2211, the customer terminal ID assigned to the customer terminal 10 used in the retail store is registered in advance. In the tag ID 2212, the tag ID recorded in the wireless tag 40 attached to the customer terminal 10 is registered in advance. Customers using the customer terminal 10 are managed by the customer terminal information DB 221. Note that the data structure of the customer terminal information DB 221 and the contents of the customer terminal information are not limited to those shown in FIG. 4 as long as the information about the customer terminal 10 can be managed. In the present embodiment, each customer terminal 10 is associated with a tag ID and a customer terminal ID, and it can be said that both the tag ID and the customer terminal ID are identification information of the customer terminal 10.

  The sales floor terminal information DB 222 stores sales floor terminal information related to the sales floor terminal 30. For example, as shown in FIG. 5 (a diagram illustrating an example of the data structure of the sales floor terminal information), the sales floor terminal information includes a sales floor terminal ID 2221 that is an identifier of the sales floor terminal, and a sales floor code that indicates the sales floor where the sales floor terminal is installed. 2222 and the like. In the sales floor terminal ID 2221, the sales floor terminal ID allocated to the sales floor terminal 30 used in the retail store is registered in advance. In the sales floor code 2222, a sales floor code indicating a sales floor where the sales floor terminal 30 is installed is registered in advance. The sales floor terminal information DB 222 manages the installation location of the sales floor terminal 30 and the like. Note that the data structure of the sales floor terminal information DB 222 and the content of the sales floor terminal information are not limited to those shown in FIG. 5 as long as information about the sales floor terminal 30 can be managed.

  The product information DB 223 stores product information. For example, as shown in FIG. 6 (a diagram illustrating an example of the data structure of the product information), the product information includes a product code 2231 that is an identifier of the product, a tag ID 2232 that is recorded on a wireless tag attached to the product, A product name 2233 of the product, a price 2234 of the product, a sales floor code 2235 indicating a sales floor where the product is displayed, a reading flag 2236 of the product, and the like are included. The reading flag 2236 is set to “valid” when read by the customer terminal 10 (it is estimated to be in the shopping cart C), and is not read by the customer terminal 10 (not in the shopping cart C). In other words, “invalid” is set. In this embodiment, a tag ID and a product code are associated with each product, and it can be said that both the tag ID and the product code are product identification information. The merchandise information is registered in advance for the merchandise sold at the retail store. In the reading flag 2236, “invalid” is set as an initial value. Note that the data structure of the product information DB 223 and the content of the product information are not limited to those illustrated in FIG. 6 as long as information about the product can be managed.

  The shopping information DB 224 stores shopping information related to products that the customer plans to purchase. For example, as shown in FIG. 7 (a diagram showing an example of the data structure of the shopping information), the shopping information includes a customer code 2241, a total amount 2242 of the products scheduled to be purchased by the customer, and a product of each product constituting the total amount. Code 2243, product name 2244 of the product, price 2245 of the product, customer terminal ID 2246 of the customer terminal 10 (customer terminal 10 attached to the shopping cart C in which the product is loaded) that read the product, etc. . Note that the data structure of the shopping information DB 224 and the contents of the shopping information are not limited to those shown in FIG.

  The advertisement information DB 225 stores various kinds of advertisement information related to each product. For example, as shown in FIG. 8 (a diagram showing an example of the data structure of the advertisement information), the advertisement information includes a product code 2251 of a product, a sales floor code 2252 indicating a sales floor where the product is displayed, and a product related to the product. Related product code 2253, discount information 2254 on the product, sale information 2255 on the product, and the like. In the related product code 2253, a product code such as a related product (for example, jam related to bread) desired to be promoted in relation to the product indicated by the product code 2251 is registered. In the discount information 2254, whether or not the product indicated by the product code 2251 is a discounted product, and if it is a discounted product, the discount rate is registered. In the sale information 2255, whether or not the product indicated by the product code 2251 is a sale product (a product that promotes sales), if it is a sale product, a discount rate thereof, and the like are registered. In the present embodiment, it is assumed that the product is not handled as a discount product and a special sale product at the same time. Advertising information is registered in advance for products sold at retail stores. The advertisement content regarding each product can be extracted by the advertisement information DB 225. Note that the data structure of the advertisement information DB 225 and the contents of the advertisement information are not limited to those shown in FIG. 8 as long as the advertisement contents regarding the product can be extracted.

  Returning to the description of FIG. The purchase information DB 226 stores customer purchase information. The purchase information includes, for example, the date and time, the customer code of the customer, the product code of the product purchased by the customer, the price of the product, and the like. The purchase information is registered, for example, when a purchase procedure (settlement) of a customer's product is performed in a register. Note that the data structure of the purchase information DB 226 and the content of the purchase information are not limited to those described above as long as customer purchase information can be managed.

  The control unit 23 comprehensively controls the entire server 20. The control unit 23 includes a use registration processing unit 230, a shopping processing unit 231, and an advertisement processing unit 232. The processing executed by the usage registration processing unit 230, the shopping processing unit 231, and the advertisement processing unit 232 will be described in detail later with reference to a flowchart. The outline is as follows.

  The usage registration processing unit 230 receives customer usage registration for the customer terminal 10. For example, the usage registration processing unit 230 receives a usage start notification including a customer code from the customer terminal 10 through the communication unit 21 and registers it in the customer terminal information DB 221.

  The shopping processing unit 231 performs management of the customer's planned purchase products and calculation of the total amount. For example, the shopping processing unit 231 receives the tag ID of the product read from the customer terminal 10 by the communication unit 21 at a predetermined timing (for example, periodically or at a specified time) and corresponds to the tag ID. Information regarding the product to be registered is registered in the shopping information DB 224. Further, for example, the shopping processing unit 231 obtains the total price of the products registered in the shopping information DB 224 and transmits it to the customer terminal 10 by the communication unit 21.

  The advertisement processing unit 232 generates and notifies advertisement information corresponding to a customer's purchase planned product or purchase information. For example, when the shopping information is updated by the shopping processing unit 231, the advertising processing unit 232 extracts advertising content from the advertising information DB 225 based on the shopping information and generates advertising information. Send to. Further, for example, when receiving the tag ID of the customer terminal 10 read from the sales floor terminal 30 by the communication unit 21, the advertisement processing unit 232 is based on shopping information of the customer who uses the customer terminal 10 corresponding to the tag ID. Then, the advertising content is extracted from the advertising information DB 225 to generate advertising information, which is transmitted to the customer terminal 10 by the communication unit 21.

  The sales floor terminal 30 includes a reading unit 31, a communication unit 32, and a control unit 33.

  The reading unit 31 reads information from the wireless tag 40 provided on the customer terminal 10 or writes information to the wireless tag 40. The communication unit 32 is connected to the communication network N by wire or wireless, and transmits / receives information via the communication network N.

  The control unit 33 controls the sales floor terminal 30 as a whole. The processing executed by the control unit 33 will be described in detail later with reference to a flowchart. For example, the control unit 33 causes the reading unit 31 to read the tag ID of the customer terminal 10 from the wireless tag 40 and causes the communication unit 32 to perform the server 20. Send to.

  The customer terminal 10 described above can be realized by a computer 80 as shown in FIG. 9 (a block diagram showing a configuration example of hardware for realizing the customer terminal), for example.

  The computer 80 includes, for example, an arithmetic device 81 such as a CPU (Central Processing Unit), a main storage device 82 such as a RAM (Random Access Memory), and an auxiliary such as a flash ROM (Read Only Memory) and an HDD (Hard Disk Drive). A storage device 83, a communication I / F (I / F: interface) 84 connected to a communication line, an input device 85 such as a touch panel and a hardware switch, a display device 86 such as a liquid crystal display, a speaker 87, and an RF A first reader / writer 88 that reads / writes information from / to a wireless tag such as a tag and a second reader / writer 89 that reads / writes information from / to an IC chip or the like are provided.

  When the computer 80 functions as the customer terminal 10, the first reading unit 11, the second reading unit 12, the display unit 13, the input unit 14, and the communication unit 15 are, for example, the first reader / writer 88, the second This is realized by a reader / writer 89, a display device 86, an input device 85, and a communication I / F 84. The control unit 16 is realized by, for example, the arithmetic device 81 and at least one of the main storage device 82 and the auxiliary storage device 83. That is, the processing and functions of the control unit 16 can be realized by, for example, the arithmetic device 81 loading a predetermined program stored in the auxiliary storage device 83 to the main storage device 82 and executing it. The predetermined program may be distributed by being stored in a downloadable state on a computer on a communication network or stored in a portable storage medium such as a DVD and installed in the customer terminal 10. it can.

  The server 20 described above can be realized, for example, by a computer 90 as shown in FIG. 10 (a block diagram showing a configuration example of hardware for realizing the server).

  The computer 90 includes, for example, an arithmetic device 91 such as a CPU, a main storage device 92 such as a RAM, an auxiliary storage device 93 such as a flash ROM and an HDD, a communication I / F 94 connected to a communication line, a keyboard, a mouse, and the like. An input device 95, a display device 96 such as a liquid crystal display, a reader / writer 97 for reading and writing information on a portable storage medium such as a DVD, and an external I / O connected to an external device by USB (Universal Serial Bus) or the like. / F98.

  When the computer 90 functions as the server 20, the communication unit 21 is realized by, for example, the communication I / F 94. The control unit 23 is realized by, for example, the arithmetic device 91 and at least one of the main storage device 92 and the auxiliary storage device 93. That is, the processing and functions of the control unit 23 can be realized by, for example, the arithmetic device 91 loading a predetermined program stored in the auxiliary storage device 93 to the main storage device 92 and executing it. The storage unit 22 can be realized by the main storage device 92 or the auxiliary storage device 93, for example. Part or all of the storage unit 22 may be realized by, for example, storage on a communication network connected via the communication I / F 94. The predetermined program can be distributed by being stored in a downloadable state on a computer on a communication network or stored in a portable storage medium such as a DVD, and can be installed in the server 20. .

  The sales floor terminal 30 described above can be realized by a computer 80 (FIG. 9), for example. The input device 85, the display device 86, the speaker 87, the second reader / writer 89, etc. may be omitted.

  When the computer 80 functions as the sales floor terminal 30, the reading unit 31 and the communication unit 32 are realized by, for example, the first reader / writer 88 and the communication I / F 84, respectively. The control unit 33 is realized by, for example, the arithmetic device 81 and at least one of the main storage device 82 and the auxiliary storage device 83. That is, the processing and functions of the control unit 33 can be realized by, for example, the arithmetic device 81 loading a predetermined program stored in the auxiliary storage device 83 to the main storage device 82 and executing it. The predetermined program can be distributed by being stored in a state where it can be downloaded to a computer on a communication network, or stored in a portable storage medium such as a DVD, and can be installed in the sales floor terminal 30. it can.

  Next, operations of the customer terminal 10 and the server 20 relating to usage registration will be described.

  FIG. 11 is a flowchart illustrating an example of usage registration processing of a customer terminal.

  Here, the screen displayed after the customer terminal 10 is started is demonstrated. For example, the control unit 16 outputs a screen 500 as shown in FIG. 18 (a diagram showing an example of a screen displayed on the customer terminal). Screen 500 includes a message column 510, an operation selection column 520, and an information column 530. In the message column 510, a message for an operator such as a customer is displayed. In the operation selection field 520, an icon for inputting an operation is displayed. In FIG. 18, icons corresponding to the respective operations are displayed so as to be selectable. In the information column 530, contents according to the detailed information, advertisement information, etc. transmitted from the server 20 are displayed.

  First, the control unit 16 determines whether a predetermined operation for starting use of the customer terminal 10 has been received via the input unit 14 (step S10). The predetermined operation is, for example, selection of a “use start” icon displayed in the operation selection field 520 shown in FIG. If it is determined that the predetermined operation has not been accepted (N in step S10), the control unit 16 performs the process of step S10 again.

  When it is determined that the predetermined operation has been accepted (Y in step S10), the control unit 16 uses the second reading unit 12 to insert from the membership card inserted into the customer terminal 10 or close to the customer terminal 10. A customer code such as a membership number is read (step S11). Then, the control unit 16 transmits a use start notification including the customer terminal ID of the customer terminal 10 stored in advance in the auxiliary storage device 83 and the customer code read in step S11 to the server 20 by the communication unit 15. (Step S12).

  Then, the control unit 16 receives the result for the use start notification transmitted in step S12 from the server 20 by the communication unit 15 (step S13). The result for the use start notification indicates, for example, success or failure. Then, the control unit 16 generates a screen corresponding to the content of the result received in step S13, and outputs and displays the screen on the display unit 13 (step S14). After the process of step S14, the control unit 16 executes the process of step S10 again. When the result is “success”, the control unit 16 stores the customer code read in step S11 in the auxiliary storage device 83 or the like.

  In step S14, for example, when the result is “success”, the control unit 16 outputs a screen 500 in which a message indicating that the customer terminal 10 can be used is displayed in the message column 510. For example, when the result is “failure”, the control unit 16 outputs a screen 500 in which a message indicating that the use of the customer terminal 10 is not permitted is displayed in the message column 510.

  FIG. 12 is a flowchart illustrating an example of a server use registration process.

  First, the usage registration processing unit 230 determines whether or not a usage start notification has been received from any of the customer terminals 10 by the communication unit 21 (step S20). When it is determined that the usage start notification has not been received (N in step S20), the usage registration processing unit 230 performs the process of step S20 again.

  When it is determined that the usage start notification has been received (Y in step S20), the usage registration processing unit 230 refers to the customer information DB 220 and sets the customer code included in the usage start notification received in step S20 to each customer information. The customer code is collated (step S21). Further, as a result of the collation, the use registration processing unit 230 determines whether or not the customer code included in the use start notification is registered in the customer information DB 220 (whether or not the collation is successful) (step S22).

  When it is determined that the verification is successful (Y in step S22), the usage registration processing unit 230 is included in the customer start information in the customer code 2213 of the customer terminal information including the customer terminal ID included in the usage start notification. A customer code is registered (step S23). The usage registration processing unit 230 registers the customer code included in the usage start notification as the customer code 2241 in the shopping information DB 224. In addition, the usage registration processing unit 230 transmits the result indicating “success” to the customer terminal 10 indicated by the customer terminal ID included in the usage start notification received in step S20 by the communication unit 21 (step S24). . After the process of step S24, the usage registration processing unit 230 executes the process of step S20 again.

  When it is determined that the collation has failed (N in Step S22), the use registration processing unit 230 sends a result indicating “failure” to the customer terminal 10 indicated by the customer terminal ID included in the use start notification received in Step S20. On the other hand, it transmits by the communication part 21 (step S25). After the process of step S25, the usage registration processing unit 230 executes the process of step S20 again.

  The user of each customer terminal 10 can be registered by the operations of the customer terminal 10 and the server 20 shown in FIGS.

  Next, operations of the customer terminal 10, the server 20, and the sales floor terminal 30 during customer shopping will be described. After the use registration is performed as described above, the customer puts a product to be purchased in the shopping cart C while moving the shopping cart C.

  FIG. 13 is a flowchart illustrating an example of reading processing of a customer terminal.

  First, the control unit 16 determines whether or not the customer terminal 10 has started use (step S30). For example, when the customer code is held in steps S13 to S14 (FIG. 11), the control unit 16 determines that the use has been started. If it is determined that the use has not been started (N in step S30), the control unit 16 performs the process of step S30 again.

  When it determines with having already started use (it is Y at step S30), the control part 16 reads tag ID from the radio | wireless tag of each goods by the 1st reading part 11 (step S31). In step S31, 0 or one or more tag IDs can be read. In addition, the control unit 16 transmits read information including the customer terminal ID of the customer terminal 10 and the tag ID read in step S31 to the server 20 by the communication unit 15 (step S32). In step S32, when the tag ID is 0, read information including the customer terminal ID and information indicating that the tag ID is 0 is transmitted.

  Then, the control unit 16 receives the detailed information from the server 20 through the communication unit 15 (step S33). The detail information includes a list of products scheduled for purchase (product name, price), a total price, the number of products scheduled for purchase, a customer ID, and the like. Note that the control unit 16, at least lastly, the detailed information received in step S33 is held in the auxiliary storage device 83 or the like.

  Moreover, the control part 16 produces | generates a screen based on the detailed information received by step S33, and outputs and displays it on the display part 13 (step S34). After the process of step S34, the control unit 16 executes the process of step S30 again.

  In step S34, the control unit 16 outputs a screen 500 as shown in FIG. 19 (a diagram showing another example of a screen displayed on the customer terminal), for example. The configuration of the screen 500 is basically the same as that in FIG. In FIG. 19, the message column 510 displays a message indicating that shopping is in progress. The information column 530 displays a list of products scheduled for purchase (product name, price), a total price, the number of products scheduled for purchase, a customer ID, and the like. Note that the control unit 16 may display information such as a list of products to be purchased in the information column 530 so as to be scrollable by an operation via the input unit 14.

  FIG. 14 is a flowchart illustrating an example of advertisement processing of a customer terminal.

  First, the control unit 16 determines whether or not the customer terminal 10 has started use (step S40). If it is determined that the use has not been started (N in step S40), the control unit 16 performs the process of step S40 again.

  When it is determined that the use has been started (Y in Step S40), the control unit 16 determines whether or not the advertisement information is received from the server 20 by the communication unit 15 (Step S41). When it determines with not having received advertisement information (it is N at step S41), the control part 16 performs the process of step S40 again.

The advertisement information of this embodiment includes any of the following four types of advertisement contents.
(1) Advertisements for products related to planned products (2) Ads for discounted products not included in planned products for purchase (3) Ads for special products not included in planned products for purchase (4) Other Recommended Products Of course, other types of advertising content may be included.

  When it determines with having received advertisement information (Y in step S41), the control part 16 produces | generates a screen based on the advertisement information received by step S41, and outputs and displays it on the display part 13 (step S42). Note that the control unit 16 holds at least the advertisement information finally received in step S41 in the auxiliary storage device 83 or the like. After the process of step S42, the control unit 16 executes the process of step S40 again.

  In step S42, the control unit 16 outputs a screen 500 as shown in FIG. 20 (a diagram showing still another example of the screen displayed on the customer terminal), for example. The configuration of the screen 500 is basically the same as that in FIG. In FIG. 20, the message column 510 displays a message indicating that shopping is in progress. In the information column 530, a list of products related to the advertisement is displayed. In the example of FIG. 20, the information column 530 includes a “recommended related product” corresponding to the advertisement (1), a “recommended discount product” corresponding to the advertisement (2), and the advertisement (3). “Recommended special sale product” corresponding to, and “other recommended related product” corresponding to the above-described advertisement (4) are displayed. The control unit 16 may display information such as a list of products related to the advertisement in the information column 530 so as to be scrollable by an operation via the input unit 14.

  Each time the “detail / advertisement” icon displayed in the operation selection field 520 is selected, the control unit 16 makes a list of products to be purchased based on the detail information and advertisement information held in the auxiliary storage device 83 or the like. Information (FIG. 19) and a list of products related to the advertisement (FIG. 20) are alternately switched and displayed in the information column 530.

  FIG. 15 is a flowchart illustrating an example of the reading process of the sales floor terminal.

  First, the control unit 33 reads the tag ID by the reading unit 31 (step S50). In step S50, the tag ID is read from the wireless tag in the predetermined communication range A2 (FIG. 2). Accordingly, the tag ID to be read includes the tag ID recorded in the wireless tag 40 attached to one or more customer terminals 10 and the wireless tag attached to the product I in one or more shopping carts C. At least one of the recorded tag IDs is included.

  Then, the control unit 33 determines whether or not the tag ID read in step S31 includes the tag ID of the customer terminal 10, that is, whether or not there is a shopping cart C (step S51). In this embodiment, the tag ID attached to the product and the tag ID attached to the customer terminal 10 are different in, for example, the code system or the numerical value range of the code so that the product and the customer terminal 10 can be distinguished. It is different. When it is determined that the tag ID of the customer terminal 10 is not included in the read tag ID (N in step S51), the control unit 33 executes the process of step S50 again.

  When it is determined that one or more tag IDs of the customer terminal 10 are included in the read tag ID (Y in step S51), the control unit 33 stores the sales floor terminal 30 stored in advance in the auxiliary storage device 83 or the like. Read information including the sales floor terminal ID and the tag ID of one or more customer terminals 10 read in step S50 is transmitted to the server 20 by the communication unit 32 (step S52). And the control part 33 performs the process of step S50 again.

  FIG. 16 is a flowchart illustrating an example of shopping processing and advertisement processing of the server.

  First, the shopping processing unit 231 determines whether or not the read information is received from any one of the customer terminals 10 by the communication unit 21 (step S60). When it is determined that the read information is not received from the customer terminal 10 (N in step S60), the shopping processing unit 231 performs the process of step S60 again.

  If it is determined that the read information has been received from the customer terminal 10 (Y in step S60), the shopping processing unit 231 updates the shopping information (step S61).

  Specifically, the shopping processing unit 231 refers to the customer terminal information DB 221 and extracts a customer code associated with the customer terminal ID included in the received read information. In addition, the shopping processing unit 231 refers to the shopping information DB 224 and specifies shopping information including the extracted customer code. Moreover, the shopping process part 231 extracts the list | wrist of the product code 2243 linked | related with customer terminal ID contained in the received read information among the product codes 2243 registered into the specified shopping information. Further, the shopping processing unit 231 refers to the product information DB 223 and extracts a product code 2231 associated with the tag ID included in the received read information. In addition, the shopping process part 231 ignores the said tag ID, when the merchandise information containing the tag ID contained in the received read information cannot be found.

  And the shopping process part 231 calculates | requires a difference by collating the list | wrist of the merchandise code extracted from merchandise information based on reading information, and the list | wrist of the merchandise code extracted from shopping information, and added merchandise code and Identify lost product codes. That is, the shopping processing unit 231 determines that a product included in the received read information and not included in the shopping information is an added product. On the other hand, the shopping processing unit 231 determines that a product not included in the received read information and included in the shopping information is a lost product (a product returned to the display shelf).

  Then, when there is an added product, the shopping processing unit 231 performs a product addition process for each added product based on the above-described matching result. In other words, the shopping processing unit 231 refers to the product information in which the product code of the additional product is registered, and sets the reading flag 2236 to “valid”. In addition, the shopping processing unit 231 adds information related to the additional product (product code 2243, product name 2244, price 2245, customer terminal ID 2246) to the shopping information specified as described above. The shopping processing unit 231 may acquire the product code 2231, the product name 2233, and the price 2234 included in the product information of the additional product, and set them as the product code 2243, the product name 2244, and the price 2245. Further, the shopping processing unit 231 refers to the advertisement information including the product code of the additional product, and when the discount rate is set in the discount information 2254 or the sale information 2255, the shopping processing unit 231 calculates the price 2234 based on the discount rate. What is necessary is just to set as discount and price 2245. Moreover, the shopping process part 231 should just set customer terminal ID contained in the received read information as customer terminal ID2246.

  In addition, when there is a lost product, the shopping processing unit 231 performs a product deletion process for each lost product based on the above-described comparison result. In other words, the shopping processing unit 231 deletes information (product code 2243, product name 2244, price 2245, customer terminal ID 2246) related to the lost product from the shopping information specified as described above. In addition, the shopping processing unit 231 refers to the product information in which the product code of the lost product is registered, and sets the reading flag 2236 to “invalid”.

  Further, the shopping processing unit 231 calculates the total amount. That is, the shopping processing unit 231 extracts information (price 2245, customer terminal ID 2246) related to each product included in the shopping information specified as described above, and calculates the total value of all customer terminals 10 that do not distinguish the customer terminal ID. In addition, the total value for each customer terminal ID is calculated. In addition, the shopping processing unit 231 sets the calculated total value of all customer terminals and the total value for each customer terminal ID as the total amount 2242 of the shopping information specified as described above.

  Then, based on the shopping information updated as described above, the shopping processing unit 231 generates detailed information including a list of products to be purchased (product name, price), total amount, points of products to be purchased, customer ID, and the like. Then, the communication unit 21 transmits the information to the customer terminal 10 indicated by the customer terminal ID included in the read information received in step S60 (step S62). In the present embodiment, the shopping processing unit 231 includes a list of products associated with the customer terminal ID included in the read information received in step S60 among the products registered in the shopping information updated in step S61. Include in Moreover, the shopping process part 231 acquires the total value corresponding to customer terminal ID contained in the read information received by step S60 from the total amount 2242, and includes it in detailed information.

  Then, the advertisement processing unit 232 compares the shopping information with the advertisement information and extracts the advertisement content (Step S63). Specifically, the advertisement processing unit 232 displays a list of product codes associated with the customer terminal ID included in the read information received in step S60 among the product codes registered in the shopping information updated in step S61. get. Moreover, the advertisement processing unit 232 refers to the advertisement information DB 225 for each acquired product code, and extracts a related product code 2253 associated with the product code. In the present embodiment, the related product code 2253 may not be registered.

  Then, the advertisement processing unit 232 determines whether there is at least one related product based on the extraction result of Step S63 (Step S64).

  If it is determined that there is at least one related product (Y in step S64), the advertisement processing unit 232 generates advertisement information related to the related product (step S65). Specifically, the advertisement processing unit 232 refers to the product information DB 223 for each related product code extracted in step S63, and from the product information including the product code 2231 corresponding to the related product code, the product name 2233 and The price 2234 is extracted. Further, the advertisement processing unit 232 lists information related to related products extracted in this way (product code 2231, product name 2233, price 2234) and information indicating the type of advertisement (related product, the above-mentioned advertisement (1)). To generate advertisement information. In addition, when the discount rate is set in the discount information 2254 or the sale information 2255 for the advertisement information including the product code 2251 corresponding to the related product code, the advertisement processing unit 232 determines the price 2234 based on the discount rate. Can be discounted.

  When it determines with there being no related goods (N in step S64), the advertisement process part 232 produces | generates the advertisement information based on purchase information (step S66). Specifically, the advertisement processing unit 232 refers to the customer terminal information DB 221 and extracts the customer code 2213 associated with the customer terminal ID included in the read information received in step S60. Further, the advertisement processing unit 232 refers to the purchase information DB 226 and extracts purchase information including the extracted customer code. Then, the advertisement processing unit 232 determines recommended products based on the extracted purchase information. For example, a recommended recommendation engine technology may be used to determine recommended products based on purchase information.

  Further, the advertisement processing unit 232 extracts the product name 2233 and the price 2234 associated with the product code with reference to the product information DB 223 for each product code of the recommended product determined as described above. In addition, the advertisement processing unit 232 shows a list of information (product code 2231, product name 2233, price 2234) regarding the recommended product extracted in this way, and the type of advertisement (other recommended products, the above-mentioned advertisement (4)). The advertisement information including the information is generated. The advertisement processing unit 232, when the discount rate is set in the discount information 2254 or the sale information 2255 for the advertisement information including the product code 2251 corresponding to the product code of the recommended product, based on the discount rate. The price 2234 may be discounted.

  After step S65 or step S66, the advertisement processing unit 232 applies the advertisement information generated in step S65 or step S66 as described above to the customer terminal 10 indicated by the customer terminal ID included in the read information received in step S60. Then, it transmits by the communication part 21 (step S67). After the process of step S67, the shopping process part 231 performs the process of step S60 again.

  FIG. 17 is a flowchart illustrating an example of server advertisement processing.

  First, the advertisement processing unit 232 determines whether or not the read information is received from any sales floor terminal 30 by the communication unit 21 (step S70). When it is determined that the read information is not received from the sales floor terminal 30 (N in Step S70), the advertisement processing unit 232 performs the process of Step S70 again.

  Here, the received read information may include tag IDs of two or more customer terminals 10. In this case, the advertisement processing unit 232 performs the following steps S71 to S77 for each tag ID of the customer terminal 10. Below, the process regarding tag ID of one customer terminal 10 is demonstrated.

  If it is determined that the read information has been received from the sales floor terminal 30 (Y in step S70), the advertisement processing unit 232 compares the shopping information with the advertisement information and extracts the advertisement content (step S71). Specifically, the advertisement processing unit 232 refers to the customer terminal information DB 221 and extracts the customer terminal ID 2211 and the customer code 2213 associated with the tag ID of the customer terminal 10 included in the read information received in step S70. .

  Further, the advertisement processing unit 232 refers to the shopping information DB 224 and specifies shopping information including the customer code extracted as described above. In addition, the advertisement processing unit 232 acquires a list of product codes associated with the customer terminal ID extracted as described above from among the product codes registered in the identified shopping information.

  Further, the advertisement processing unit 232 refers to the sales floor terminal information DB 222 and extracts the sales floor code 2222 associated with the sales floor terminal ID included in the read information received in step S70. In addition, the advertisement processing unit 232 refers to the advertisement information DB 225 and acquires a list of product codes associated with the extracted sales floor codes.

  In addition, the advertisement processing unit 232 acquires a list of product codes that are not included in the product codes acquired from the shopping information as described above, among the product codes acquired from the advertisement information DB 225 as described above. That is, the advertisement processing unit 232 is a product that is not included in the shopping information of the customer terminal 10 among the products displayed on the sales floor where the sales floor terminal 30 that detects the customer terminal 10 (shopping cart C) is installed. Is identified.

  Further, the advertisement processing unit 232 refers to the advertisement information DB 225 for each product code acquired as described above, and extracts discount information 2254 and sale information 2255 associated with the product code.

  Then, the advertisement processing unit 232 determines whether there is at least one discounted product based on the extraction result of Step S71 (Step S72). When the discount information 2254 indicates that the product is a discount product, the advertisement processing unit 232 may determine that the product is a discount product.

  If it is determined that there is at least one discount product (Y in step S72), the advertisement processing unit 232 generates advertisement information related to the discount product (step S73). Specifically, the advertisement processing unit 232 refers to the product information DB 223 for each product code of the discounted product determined in step S72, and extracts the product name 2233 and the price 2234 associated with the product code. At this time, the advertisement processing unit 232 calculates a discount price for each discount product based on the discount rate set in the discount information 2254 and the price 2234. Further, the advertisement processing unit 232 lists information on the discount products extracted in this way (product code 2231, product name 2233, discount price) and information indicating the type of advertisement (discount product, the above-described advertisement (2)). To generate advertisement information.

  When it is determined that there is no discount product (N in Step S72), the advertisement processing unit 232 determines whether there is at least one or more sale product based on the extraction result of Step S71 (Step S74). When the sale information 2255 indicates that the product is a sale product, the advertisement processing unit 232 may determine that the product is a sale product.

  If it is determined that there is at least one sale product (Y in step S74), the advertisement processing unit 232 generates advertisement information related to the sale product (step S75). Specifically, the advertisement processing unit 232 refers to the product information DB 223 and extracts the product name 2233 and the price 2234 associated with the product code for each product code of the sale product determined in step S74. At this time, the advertisement processing unit 232 calculates a discount price (sale price) for each sale product based on the discount rate set in the sale information 2255 and the price 2234. Further, the advertisement processing unit 232 lists information on the special sale products (product code 2231, product name 2233, sale price) extracted in this way, and information indicating the type of advertisement (sale product, the above-mentioned advertisement (3)). To generate advertisement information.

  When it is determined that there is no special sale product (N in Step S74), the advertisement processing unit 232 generates advertisement information based on purchase information (Step S76). Since the process of step S76 is the same as the process of step S66 (FIG. 16), description is abbreviate | omitted. The advertisement processing unit 232 may extract the customer purchase information indicated by the customer code 2213 extracted in step S71 with reference to the purchase information DB 226.

  After step S73, step S75, or step S76, the advertisement processing unit 232 uses the tag ID included in the read information received in step S70 as the advertisement information generated in step S73, step S75, or step S76 as described above. Is transmitted by the communication unit 21 to the customer terminal 10 indicated by (step S77). After the process of step S77, the advertisement processing unit 232 executes the process of step S70 again.

  When the customer plans to purchase a product in the shopping cart C during shopping by the operation of the customer terminal 10 and the server 20 shown in FIGS. 13, 14, and 16, the product related to the product planned to be purchased at that time. Advertisement information is displayed. In addition, the total amount of the products scheduled to be purchased at that time is displayed accurately and earlier.

  Further, when the customer passes through the vicinity of the sales floor terminal 30 together with the shopping cart C by the operations of the customer terminal 10, the server 20, and the sales floor terminal 30 shown in FIGS. Advertising information relating to discounted products or sale products displayed at the sales floor where the sales floor terminal 30 is installed.

  The embodiment of the present invention has been described above. According to the present embodiment, it is possible to present more appropriate advertisements to individual customers who are shopping at an actual sales floor.

  The above-described embodiments of the present invention are intended to illustrate the gist and scope of the present invention and are not intended to be limiting.

<Modification>
In the above-described embodiment, the server 20 reads, with respect to the customer terminal 10 that has transmitted the read information, a product read by the customer terminal 10 (a product placed in the shopping cart C in which the customer terminal 10 is mounted). Accordingly, advertisement information is generated (step S65 in FIG. 16). This process is performed when the same customer has registered to use a plurality of customer terminals 10 (for example, a family member comes to shopping and starts using a plurality of customer terminals 10 (shopping carts C) with one member card. The same applies to the case where each family member uses one shopping cart C). However, as will be described below, a plurality of customer terminals 10 that are registered for use by the same customer may be distinguished and different advertisement processing may be performed according to each.

  FIG. 21 is a flowchart illustrating a modified example of shopping processing and advertisement processing of the server. The processes denoted by the same reference numerals as those in FIG. 16 are the same as those in FIG.

  After step S62, the advertisement processing unit 232 determines whether or not the customer terminal 10 indicated by the customer terminal ID included in the read information received in step S60 is the first customer terminal 10 used by the same customer. Is determined (step S80).

  Specifically, the advertisement processing unit 232 refers to the customer terminal information DB 221 and extracts the customer code 2213 associated with the customer terminal ID included in the received read information. Further, the advertisement processing unit 232 refers to the customer terminal information DB 221 and identifies customer terminal information including the extracted customer code. When one piece of customer terminal information is specified, the advertisement processing unit 232 determines that the customer terminal 10 indicated by the customer terminal ID included in the read information is the first customer terminal 10. When two or more pieces of customer terminal information are specified, the advertisement processing unit 232 determines whether the customer terminal 10 indicated by the customer terminal ID included in the read information is the first or the second or later according to a predetermined rule. judge. For example, the advertisement processing unit 232 determines that the customer terminal 10 indicated by the customer terminal ID included in the customer terminal information with the oldest date and time when the customer code is registered is the first.

  When it is determined that the customer terminal 10 indicated by the received customer terminal ID is the first customer terminal 10 used by the same customer (Y in step S80), the advertisement processing unit 232 performs the process of step S63. Run.

  When it is determined that the customer terminal 10 indicated by the received customer terminal ID is not the first customer terminal 10 used by the same customer (N in step S80), the advertisement processing unit 232 executes the process of step S66. To do. Similarly to FIG. 16, also when it is determined that there is no related product (N in Step S64), the advertisement processing unit 232 executes the process of Step S66.

  By the operation of the server 20 shown in FIG. 21, when the same customer uses a plurality of customer terminals 10, the customer terminals 10 can be distinguished and different types of advertisement information can be displayed.

  Of course, what type of advertisement information is transmitted to a plurality of customer terminals 10 used by the same customer is not limited to the example shown in FIG. That is, any one type of advertising information is transmitted to the first customer terminal 10 among the advertising information related to related products, the advertising information related to discounted products, the advertising information related to sale products, and the advertising information based on purchasing information. One type of advertisement information may be transmitted to the second and subsequent customer terminals 10. Further, for example, the advertisement information is generated and transmitted to the first customer terminal 10 and the display of the advertisement information is suppressed without generating or transmitting the advertisement information to the second and subsequent customer terminals 10. May be. Further, for example, in the advertisement process when receiving the tag ID of the customer terminal 10 from the sales floor terminal 30 shown in FIG. 17, different advertisement processes are performed depending on whether or not the customer terminal 10 is the first one, The type of advertisement information may be changed.

<Other variations>
For example, in step S62 (FIG. 16), the shopping processing unit 231 includes a list of products registered in the customer shopping information updated in step S61 in the detailed information for each customer terminal (that is, used by the same customer). A product list of each customer terminal 10 may be included). In this case, the shopping processing unit 231 calculates the total value corresponding to the customer terminal ID included in the read information received in step S60, the total value corresponding to other customer terminal IDs, and the total value of all customer terminals. Each is acquired from the total amount 2242 and included in the detailed information. When such detailed information is received, the control unit 16 displays, for example, a list of products to be purchased (product name, price), total amount, points of products to be purchased, and the like on the display unit 13 for each customer terminal ID. Let Further, the control unit 16 causes the display unit 13 to display a list of products planned for purchase, a total price, the number of products planned for purchase, and the like for all terminals (without distinguishing customer terminals). When the control unit 16 receives a predetermined operation via the input unit 14, the control unit 16 may switch and display the product list and total price of each customer terminal and the product list and total price of all customer terminals ( For example, information of customer terminal A, information of customer terminal B,... In this way, a customer who uses a plurality of shopping carts C looks at any one of the customer terminals 10, so that the total amount of products planned to be purchased for each customer terminal or products to be purchased for all customer terminals The total amount of money can be known more accurately and quickly. The shopping processing unit 231 includes, in the detailed information, information such as the product list and total price corresponding to the customer terminal ID included in the read information received in step S60, and the total price of the product list for all customer terminals. Information such as a list of products corresponding to other customer terminal IDs and a total amount may be excluded.

  For example, in step S63 (FIG. 16), the advertisement processing unit 232 does not distinguish between the customer terminals 10 used by the same customer, and for each product registered in the shopping information updated in step S61, the related product code 2253 may be extracted. Further, for example, in step S71 (FIG. 17), the advertisement processing unit 232 acquires a list of product codes registered in the specified shopping information without distinguishing each customer terminal 10 used by the same customer. It may be. In this way, a customer who uses a plurality of shopping carts C can know advertisement information corresponding to the planned purchase item included in the shopping information by looking at any one of the customer terminals 10. it can. In this case, the advertisement information may be transmitted to one specific customer terminal 10 and the display of the advertisement information may be suppressed without transmitting the advertisement information to the other customer terminal 10.

  In the above embodiment, the control unit 16 of the customer terminal 10 displays the advertisement information when the advertisement information is received, but the timing for displaying the advertisement information is not limited to this. For example, the control unit 16 may normally display the detailed information and display the advertisement information when a predetermined operation is performed.

  For example, the control unit 16 of the customer terminal 10 holds not only the advertisement information received last but also the advertisement information received before that, and there has been a predetermined operation for displaying all or selectively the advertisement information. In some cases, it may be displayed. Further, for example, the control unit 16 may hold only the advertisement information received last, and the advertisement processing unit 232 of the server 20 may hold all the advertisement information transmitted to the customer terminal 10. In this case, the control part 16 requests | requires advertisement information to the server 20, when there exists predetermined operation which displays all or selectively advertisement information other than the advertisement information received last. The advertisement processing unit 232 returns advertisement information in response to a request from the customer terminal 10. The control unit 16 holds and displays the returned advertisement information. In this way, the customer can check not only the advertisement information transmitted last but also the advertisement information transmitted in the past.

  For example, after starting use of the customer terminal 10, the control unit 16 may transmit read information including a held customer code to the server 20 in addition to the customer terminal ID and the read tag ID. In this case, the shopping processing unit 231 can refer to the shopping information DB 224 using the received customer code as a key without referring to the customer terminal information DB 221 using the received customer terminal ID as a key and acquiring the customer code. .

  In the above-described embodiment, the control unit 16 generates a screen based on information received from the server 20. For example, the control unit 23 of the server 20 generates a screen and transmits it to the customer terminal 10. May be. In this case, the control unit 16 displays the received screen.

  For example, when a customer performs shopping using a shopping cart, the customer terminal 10 may be attached to the shopping cart. That is, the present invention can be applied to a product loading means such as a shopping cart or a shopping basket. Further, the loading means may be brought into the retail store by the customer, and the customer terminal 10 may be lent out by the store to the customer. In this case, the customer terminal 10 is detachable from the loading means.

  In the above-described embodiment, the tag ID recorded on the wireless tag attached to the product and the product code are handled separately, but the tag ID may be handled as a product code. In the above-described embodiment, the tag ID recorded on the wireless tag attached to the customer terminal 10 and the customer terminal ID are distinguished from each other. However, the tag ID may be handled as the customer terminal ID. Good. In addition, for example, a tag ID and a product code may be recorded in a product wireless tag, and at least one of them may be read and transmitted. Further, for example, the tag ID and the customer terminal ID may be recorded in the wireless tag of the customer terminal 10, and at least one of them may be read and transmitted.

  Note that the configurations of the customer terminal 10, the server 20, and the sales floor terminal 30 shown in FIG. 3 are classified according to main processing contents in order to facilitate understanding of the configurations. The present invention is not limited by the way of classification and names of the constituent elements. The configurations of the customer terminal 10, the server 20, and the sales floor terminal 30 can be classified into more constituent elements according to the processing content. Moreover, it can also classify | categorize so that one component may perform more processes. Further, the processing of each component may be executed by one hardware or may be executed by a plurality of hardware. Further, the sharing of functions and processes of the customer terminal 10, the server 20, and the sales floor terminal 30 is not limited to the above-described example as long as the object of the present invention can be achieved.

  Further, the processing unit in the illustrated flowchart is divided according to the main processing contents in order to facilitate understanding of the processing of the customer terminal 10, the server 20, and the sales floor terminal 30. The present invention is not limited by the way of dividing the processing unit or the name. The processing of the customer terminal 10, the server 20, and the sales floor terminal 30 can be divided into more processing units according to the processing content. Moreover, it can also divide | segment so that one process unit may contain many processes. Further, the flow processing order is not limited to the illustrated example as long as the object of the present invention can be achieved.

  Further, the present invention is not limited to the above-described embodiment, and includes various modifications. For example, each of the above-described embodiments has been described in detail for easy understanding of the present invention, and the present invention is not necessarily limited to the one provided with all the constituent elements described. In addition, a part of the configuration of a certain embodiment can be replaced with the configuration of another embodiment, and the configuration of another embodiment can be added to the configuration of a certain embodiment. In addition, it is possible to add, delete, and replace other configurations for a part of the configuration of each embodiment.

  Each of the above-described configurations, functions, processing units, processing means, and the like may be realized by hardware by designing a part or all of them with, for example, an integrated circuit. Each of the above-described configurations, functions, and the like may be realized by software by the processor interpreting and executing a program that realizes each function. Information such as programs, tables, and files for realizing each function can be stored in a recording device such as a memory, a hard disk, an SSD (Solid State Drive), or a recording medium such as an IC card, an SD card, or a DVD.

  Further, the control lines and information lines indicate what is considered necessary for the explanation, and not all the control lines and information lines on the product are necessarily shown. Actually, it may be considered that almost all the components are connected to each other.

  Note that the present invention is not limited to the retail industry, and can be applied to various business formats as a mechanism for presenting advertising information to customers according to products to be purchased, services to be provided, and the like.

1: shopping support system 10: customer terminal 11: first reading unit 12: second reading unit 13: display unit 14: input unit 15: communication unit 16: control unit 20: server 21: communication unit 22: storage unit 23: Control unit 30: Sales floor terminal 31: Reading unit 32: Communication unit 33: Control unit 40: Wireless tag 80: Computer 81: Computing device 82: Main storage device 83: Auxiliary storage device 84: Communication I / F
85: input device 86: display device 87: speaker 88: first reader / writer 89: second reader / writer 90: computer 91: arithmetic unit 92: main storage device 93: auxiliary storage device 94: communication I / F
95: Input device 96: Display device 97: Reader / writer 98: External I / F
220: Customer information DB
221: Customer terminal information DB
222: Sales floor terminal information DB
223: Product information DB
224: Shopping information DB
225: Advertisement information DB
226: Purchasing information DB
230: Usage registration processing unit 231: Shopping processing unit 232: Advertisement processing unit 500: Screen 510: Message column 520: Operation selection column 530: Information column 2211: Customer terminal ID
2212: Tag ID
2213: Customer code 2221: Sales floor terminal ID
2222: Sales floor code 2231: Product code 2232: Tag ID
2233: Product name 2234: Price 2235: Sales floor code 2236: Reading flag 2241: Customer code 2242: Total amount 2243: Product code 2244: Product name 2245: Price 2246: Customer terminal ID
2251: Product code 2252: Sales floor code 2253: Related product code 2254: Discount information 2255: Sale information A1: Communication range A2: Communication range C: Shopping cart N: Communication network

Claims (15)

A shopping support system comprising a customer terminal used by a customer and a server,
The customer terminal is
Used attached to a shopping cart used by the customer,
A first reading unit that reads product identification information from the product in the shopping cart;
A display unit;
A control unit that transmits the product identification information read by the first reading unit to the server, receives the first advertisement information from the server, and causes the display unit to display the information.
The server
A shopping information storage unit that stores the shopping information of the customer including the product identification information;
An advertisement information storage unit for storing second advertisement information related to the product;
Receiving the product identification information from the customer terminal and registering in the shopping information of the customer;
Based on the shopping information stored in the shopping information storage unit and the second advertisement information stored in the advertisement information storage unit, the product indicated by the product identification information included in the shopping information of the customer A shopping support system comprising: an advertisement processing unit that generates the first advertisement information according to the request and transmits the first advertisement information to the customer terminal. The shopping support system according to claim 1,
It has a sales floor terminal installed in the sales floor,
The sales floor terminal is
A reading unit for reading customer terminal identification information;
A control unit that transmits the customer terminal identification information read by the reading unit to the server,
The advertisement processing unit, for the customer using the customer terminal indicated by the customer terminal identification information transmitted from the sales floor terminal, according to the product indicated by the product identification information included in the shopping information of the customer A shopping support system for generating first advertisement information and transmitting the first advertisement information to the customer terminal. The shopping support system according to claim 1,
A plurality of the customer terminals used for the same customer;
The shopping support system, wherein the advertisement processing unit generates and transmits the first advertisement information having different contents to each of the plurality of customer terminals. The shopping support system according to claim 3,
The shopping processing unit registers the product identification information received from each of the plurality of customer terminals in the shopping information of the customer for each customer terminal,
The advertisement processing unit generates, for each customer terminal, the first advertisement information corresponding to the product indicated by the product identification information included in the shopping information of the customer, and transmits the first advertisement information to each of the plurality of customer terminals. system. The shopping support system according to claim 3,
The shopping processing unit registers the product identification information received from each of the plurality of customer terminals in the shopping information of the customer for each customer terminal,
The said advertisement process part produces | generates said 1st advertisement information according to the goods which the said product identification information contained in the said shopping information of the said customer contains by the process which is different for each said customer terminal, and each transmits to these customer terminals Shopping support system to do. The shopping support system according to claim 2,
The control unit of the sales floor terminal transmits the sales floor terminal identification information to the server,
The advertisement processing unit is a product other than the product indicated by the product identification information included in the shopping information of the customer, and is displayed on a sales floor where the sales floor terminal indicated by the sales floor terminal identification information is installed. A shopping support system for generating the first advertisement information indicating a product. The shopping support system according to claim 1,
A plurality of the customer terminals used for the same customer;
The advertisement processing unit transmits the first advertisement information to some customer terminals of the plurality of customer terminals, and the first advertisement information to some customer terminals of the plurality of customer terminals. Shopping support system that suppresses transmission of mail. A shopping support method using a shopping support system including a customer terminal used by a customer and a server,
Preparing a shopping cart to be used by the customer with the customer terminal attached;
The customer terminal reads product identification information from the product in the shopping cart;
The customer terminal transmitting the read product identification information to the server;
The server receiving the product identification information from the customer terminal and registering the shopping information of the customer;
The server generating advertisement information corresponding to the product indicated by the product identification information included in the shopping information of the customer;
The server transmitting the advertising information to the customer terminal;
The customer terminal receiving the advertising information from the server;
A shopping support method including the step of displaying the received advertisement information by the customer terminal. A customer terminal used by a customer,
Used attached to a shopping cart used by the customer,
A first reading unit that reads product identification information from the product in the shopping cart;
A display unit;
A control unit that transmits the product identification information read by the first reading unit to a server, receives advertisement information corresponding to a planned purchase product indicated by the product identification information from the server, and causes the display unit to display the advertisement information. Customer terminal provided. A shopping support method using a customer terminal used by a customer,
Preparing a shopping cart to be used by the customer with the customer terminal attached;
The customer terminal reads product identification information from the product in the shopping cart;
The customer terminal transmitting the read product identification information to a server;
The customer terminal receiving, from the server, advertisement information corresponding to a planned purchase product indicated by the product identification information;
A shopping support method including the step of displaying the received advertisement information by the customer terminal. A customer terminal program used by a customer,
The customer terminal is used by being attached to a shopping cart used by the customer,
The program is
Reading product identification information from the products in the shopping cart;
Transmitting the read product identification information to a server;
Receiving advertisement information from the server according to the product planned for purchase indicated by the product identification information;
A program for causing the customer terminal to execute the step of displaying the received advertisement information. A server that communicates with a customer terminal used by a customer,
The customer terminal is used by being attached to a shopping cart used by the customer,
The server
A shopping information storage unit that stores the shopping information of the customer including the product identification information of the product;
An advertisement information storage unit for storing advertisement information related to the product;
Receiving the product identification information from the customer terminal and registering in the shopping information of the customer;
Based on the shopping information stored in the shopping information storage unit and the advertising information stored in the advertising information storage unit, the product identification information included in the shopping information of the customer indicates the product indicated A server comprising: an advertisement processing unit that generates advertisement information and transmits the advertisement information to the customer terminal. A shopping support method using a server that communicates with a customer terminal used by a customer,
Preparing a shopping cart to be used by the customer with the customer terminal attached;
The server receives the product identification information read by the customer terminal from the product in the shopping cart from the customer terminal and registers it in the customer shopping information;
The server generating advertisement information corresponding to the product indicated by the product identification information included in the shopping information;
A shopping support method including the step of the server transmitting the advertisement information to the customer terminal. A server program that communicates with a customer terminal used by a customer,
The customer terminal is used by being attached to a shopping cart used by the customer,
The program is
Receiving the product identification information read by the customer terminal from the products in the shopping cart from the customer terminal, and registering it in the customer shopping information;
Generating advertisement information corresponding to the product indicated by the product identification information included in the shopping information;
A program for causing the server to execute a step of transmitting the advertisement information to the customer terminal. A shopping cart used by a customer,
The customer terminal used for the customer is attached,
The customer terminal is
A first reading unit that reads product identification information from the product in the shopping cart;
A display unit;
A control unit that transmits the product identification information read by the first reading unit to a server, receives advertisement information corresponding to a planned purchase product indicated by the product identification information from the server, and causes the display unit to display the control unit; Shopping cart equipped with.

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