JP2018036606A - Advertisement display decorative sheet, construction method for advertisement display decorative sheet, and advertisement body - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement display decorative sheet excellent in aesthetic property, a construction method of the advertisement display decorative sheet, and an advertisement body.SOLUTION: An advertisement display decorative sheet 10 includes a decorative sheet 12, and is configured to be detachably attached to an advertisement medium. The decorative sheet 12 has a printing part 121 on its surface or inside it, and at least part of advertisement content is configured to be visually recognized from a first surface 101 side of the advertisement display decorative sheet 10. The advertisement display decorative sheet 10 is attached to the advertisement medium to display the advertisement content.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement display decorative board, a method for constructing an advertisement display decorative board, and an advertising body.

  A decorative board may be used in order to improve the design of the inner wall of a building or furniture.

  Patent Document 1 describes a decorative sheet having a scratch-resistant layer on the surface and an adhesive layer laminated on the opposite side.

Special table 2011-516299 gazette

  However, when posting advertisements such as posters on the inner wall of a building, etc., the advertising body must be attached to cover the decorative board. There was a risk of damage.

  The present invention provides an advertisement display decorative board excellent in aesthetics, a method for constructing an advertisement display decorative board, and an advertising body.

According to the present invention,
A decorative sheet that includes a printing unit on the surface or inside and is configured such that at least a part of the advertising content is visible from the first surface side,
An advertisement display decorative board configured to be detachable from an advertisement medium is provided.

According to the present invention,
Advertisement display makeup comprising an advertisement display decorative plate comprising a decorative sheet that includes a printing unit on the surface or inside and is configured such that at least a part of the advertisement content can be visually recognized from the first surface side. A plate construction method is provided.

According to the present invention,
A plurality of advertisement display decorative plates including a decorative sheet that includes a printing unit on the surface or inside, and is configured such that at least a part of the advertising content is visible from the first surface side,
An advertising body is provided in which the plurality of advertising display decorative boards are fixed to an advertising medium so as to be detachable.

  ADVANTAGE OF THE INVENTION According to this invention, the construction method of an advertisement display decorative board excellent in aesthetics, an advertisement display decorative board, and an advertising body can be provided.

It is sectional drawing which illustrates the structure of the advertising display decorative board which concerns on 1st Embodiment. It is a figure for demonstrating the construction method of the advertising display decorative board which concerns on 1st this embodiment. It is a figure which expands and shows the area | region shown with the broken line of FIG. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 2nd Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 3rd Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 4th Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 5th Embodiment. (A)-(d) is a figure which shows the relationship between the light reception angle and the reflectance in Examples 2-4, and 6, respectively.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate. “˜” represents “from” to “below” unless otherwise specified.

(First embodiment)
FIG. 1 is a cross-sectional view illustrating the structure of an advertisement display decorative board 10 according to the first embodiment. The advertisement display decorative board 10 includes a decorative sheet 12 and is configured to be detachable from the advertisement medium. The decorative sheet 12 includes a printing unit 121 on the surface or inside thereof, and is configured such that at least a part of the advertising content is visible from the first surface 101 side of the advertising display decorative board 10. This will be described in detail below.

  The advertisement display decorative board 10 according to the present embodiment is attached to an advertisement medium and displays advertisement content. The advertisement display decorative board 10 is configured to be detachable from the advertisement medium, so that it is removed from the advertisement medium when the advertisement period ends. Advertising media are the inner walls and pillars of buildings, the surface of furniture, and the like. Here, specific examples of the inner wall of the building include inner walls of rooms, passages, elevators, and the like.

  The advertisement content is configured by appropriately combining characters, photos, figures, symbols, and the like, and shows a series of advertisement contents. It is preferable that the advertising content includes characters among others.

  In this embodiment, the advertisement display decorative board 10 includes a decorative sheet 12, an adhesive layer 13, and a magnet layer 14. However, the advertisement display decorative board 10 may be configured to be detachable from the advertisement medium and may not include the magnet layer 14. In that case, the advertisement display decorative board 10 may include an adhesive layer that can be peeled off from the advertisement medium or the decorative sheet 12 on the second surface 102 side of the decorative sheet 12, for example. The 2nd surface 102 is a surface on the opposite side to the 1st surface 101 among the main surfaces of the advertisement display decorative board 10.

  Although the structure of the decorative sheet 12 is not particularly limited, the advertisement display decorative board 10 includes a surface layer 120 and a core material layer 129 in the present embodiment. The decorative sheet 12 is composed of, for example, a melamine resin, a solid content of a thermoplastic emulsion resin, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, a polyolefin resin, and a (meth) acrylic resin. It comprises one or more resins selected from the group.

  In the example of this figure, the surface layer 120 is in contact with the core material layer 129. Furthermore, the surface layer 120 is configured to include a printing substrate 122, a printing unit 121, a first resin layer 123, and a second resin layer 124. The surface layer 120 is exposed on the first surface 101 of the advertisement display decorative board 10.

  The advertisement display decorative board 10 preferably has flexibility as a whole. Then, it can be fixed to a curved advertising medium. Specifically, it is preferable that the advertising display decorative board 10 has flexibility that does not cause cracks when bent at a bending radius of 10 mm at 25 ° C.

  The decorative sheet 12 is a part that displays advertisement content. The decorative sheet 12 is configured so that the printing unit 121, that is, the printed advertisement content can be viewed from the first surface 101 side.

  The surface layer 120 carries, for example, a resin (first resin layer 123) containing a melamine resin on the first surface 101 side serving as an advertisement surface, and a thermoplastic emulsion resin on the second surface 102 side in contact with the core material layer 129. It is made of a surface layer material composed of a printing base material 122 that carries a solid content (second resin layer 124). This will be described in detail below.

  The printing substrate 122 is, for example, pulp, linter, synthetic fiber, or glass fiber. The printing substrate 122 may be a titanium oxide-containing decorative paper containing a pigment such as titanium oxide.

  The printing unit 121 shows advertisement content. The printing unit 121 is ink carried on the printing substrate 122 by printing. The printing unit 121 may be formed in a layer on the surface of the printing substrate 122, or at least a part of the printing unit 122 may be impregnated in the printing substrate 122. The printing method is not particularly limited, and gravure printing, inkjet printing, offset printing, and the like can be used.

  The first resin layer 123 is a layer containing a resin (A), and is a transparent layer located on the first surface 101 side of the printing substrate 122. Resin (A) contains a melamine resin. The resin (A) preferably contains a melamine resin. Thereby, suitable hardness can be provided to the surface of the decorative sheet 12, and the durability of the advertising display decorative board 10 can be enhanced. In the example of the figure, the first resin layer 123 is exposed on the first surface 101 of the advertisement display decorative board 10.

  The melamine resin is not particularly limited, and for example, a resin obtained by reacting melamine and formaldehyde in a neutral or weak alkali can be used.

  Moreover, as a melamine resin, a commercially available thing, such as a melamine resin by Sumitomo Chemical Co., Ltd., can also be used.

  The method for supporting the resin (A) on the first surface 101 side of the printing substrate 122 is not particularly limited. For example, a resin varnish obtained by dissolving the resin (A) in a solvent is used, for example, a spray device, a shower device, Examples of the method include a method of heating and drying at about 80 to 130 ° C. after coating using an apparatus such as a kiss coater or a comma coater.

  It does not specifically limit as a solvent which melt | dissolves resin (A), For example, water, methanol, etc. are mentioned. Of these, water is preferred. Moreover, you may use a poor solvent in the range which does not exert a bad influence. The solid content of the resin varnish (all components except the solvent) is not particularly limited, but is preferably 30 to 70% by mass of the resin varnish, and more preferably 45 to 60% by mass. Thereby, the impregnation property to the base material of the resin varnish can be improved.

  The second resin layer 124 is a layer containing a resin (B). Resin (B) is, for example, a solid content of a thermoplastic emulsion resin. In the present specification, the thermoplastic emulsion resin includes a thermoplastic resin but is dispersed in a solvent to become an emulsion state. The solid content of the thermoplastic emulsion resin means a component obtained by removing the solvent from the thermoplastic emulsion resin.

  The solid content of the thermoplastic emulsion resin includes components present as emulsion resin particles, has adhesive properties with metals and various materials, and imparts flexibility to the decorative sheet 12. Therefore, by carrying the solid content of the thermoplastic emulsion resin on the second surface 102 side of the surface layer 120, the adhesive strength between the surface layer 120 and the core material layer 129 can be improved, and the decorative sheet 12 Bending workability can be improved.

  Examples of the solid content of the thermoplastic emulsion resin include emulsion particles of thermoplastic resin such as acrylic resin, urethane resin, vinyl acetate copolymer, urethane acrylic composite particles, styrene butadiene rubber (SBR), and nitrile rubber (NBR). Is mentioned. Among these, urethane acrylic composite particles are preferable. In the present specification, the urethane-acrylic composite particles mean those having a heterogeneous structure of an acrylic resin and a urethane resin in a single particle.

  Since each of the urethane resin and the acrylic resin has high adhesive strength with the core material layer 129, good adhesive strength with the core material layer 129 can be expressed by using urethane acrylic composite particles. Furthermore, the urethane resin is particularly excellent in toughness, elasticity, and flexibility, and the acrylic resin is particularly excellent in transparency, durability, weather resistance, chemical resistance, and film forming property.

  In the present specification, “heterophasic structure” means a structure in which a plurality of phases composed of different types of resins exist in one particle, and examples thereof include a core-shell structure, a localized structure, and a sea-island structure. It is done.

  In addition, as solid content of a thermoplastic emulsion resin, the thing in which one type of these is contained independently can also be used, and the thing containing a mixture of 2 or more types of different thermoplastic resins can also be used. .

  In addition to the thermoplastic resin emulsion particles, the solid content of the thermoplastic emulsion resin may contain a small amount of a thickening agent, a penetration accelerator, an antifoaming agent, and the like as necessary.

  The solid content of the thermoplastic emulsion resin preferably includes emulsion resin particles having an average particle size of 30 to 100 nm, and the average particle size of the emulsion resin particles is more preferably 60 to 90 nm. Thereby, since the impregnation property between the fibers of the surface layer base material is improved and the surface layer base material can be more impregnated, good flexibility can be imparted to the surface layer 120.

  The method for supporting the solid content of the thermoplastic emulsion resin on the second surface 102 side of the printing substrate 122 is not particularly limited, and the above-described method for supporting the resin (A) on the first surface 101 side of the printing substrate 122. It can be performed in the same manner as the method. That is, a method of coating and heat-drying a thermoplastic emulsion resin in an emulsion state dissolved in a solvent can be mentioned.

  It does not specifically limit as a solvent used for a thermoplastic emulsion resin, For example, water etc. are mentioned. Moreover, you may use a poor solvent in the range which does not exert a bad influence. The solid content of the thermoplastic emulsion resin (all components excluding the solvent) is not particularly limited, but is preferably 25 to 60% by mass, more preferably 30 to 45% by mass of the thermoplastic emulsion resin. Thereby, the impregnation property to the base material of a thermoplastic emulsion resin can be improved.

  In addition, the 1st resin layer 123 and the 2nd resin layer 124 do not need to form the layer independently. That is, the resin (A) and the resin (B) may be carried on the printing substrate 122. Here, the printing base material 122 carrying the resin means that the resin adheres to the surface of the base material (carrier) or is impregnated in the voids inside the base material, and the resin carried after the molding of the surface layer material. It means a state in which performance can be expressed. For example, the first resin layer 123 and the second resin layer 124 have a layered distribution in the surface layer 120. In addition, resin does not need to be uniformly distributed on the surface of a base material and the inside of a base material.

  The core material layer 129 includes, for example, a glass cloth or a prepreg having a glass cloth as a base material. Thereby, heat resistance, incombustibility, rigidity, etc. can be provided to the decorative sheet 12.

  The thickness of the core material layer 129 is preferably 50 μm or more. Thereby, sufficient heat resistance and nonflammability can be imparted to the decorative sheet 12. The upper limit of the thickness is not particularly limited, but the larger the thickness, the greater the thickness and weight of the decorative sheet 12, and the higher the cost. Therefore, the upper limit of the thickness should be set within the allowable range in the design of the final product. Is preferably 350 μm or less.

  The magnet layer 14 is fixed to the second surface 102 side of the decorative sheet 12. When the advertisement display decorative board 10 includes the magnet layer 14, the advertisement display decorative board 10 can be detachably attached to an advertisement medium including a magnetic material on the surface or inside thereof. The magnetic flux density of the magnet layer 14 is preferably 20 mT or more so that the advertising display decorative board 10 is sufficiently firmly fixed to the advertising medium.

  The magnet layer 14 is a layer formed by binding magnet powder with a binder (binding resin). The magnet powder preferably has excellent magnetic properties. Examples of such magnet powder include alloys containing R (where R is at least one of rare earth elements including Y), particularly R (where R is at least one of rare earth elements including Y). 1 type) and TM (wherein TM is at least one of transition metals) and B (boron) are included.

  As the binder, either a thermoplastic resin or a thermosetting resin may be used. Examples of the thermoplastic resin include polyamide (eg, nylon 6, nylon 46, nylon 66, nylon 610, nylon 612, nylon 11, nylon 12, nylon 6-12, nylon 6-66, nylon 6T, nylon 9T), Liquid crystalline polymers such as thermoplastic polyimide and aromatic polyester, polyphenylene oxide, polyphenylene sulfide, polyolefin such as polyethylene, polypropylene, ethylene-vinyl acetate copolymer, modified polyolefin, polycarbonate, polymethyl methacrylate, polyethylene terephthalate, polybutylene terephthalate, etc. Polyester, polyether, polyetheretherketone, polyetherimide, polyacetal, etc., or copolymers, blends and polymers based on these Roy and the like, can be used as a mixture of two or more of them.

  Examples of the thermosetting resin include various epoxy resins such as bisphenol type, novolac type, naphthalene type, phenol resin, urea resin, melamine resin, polyester (unsaturated polyester) resin, polyimide resin, silicone resin, polyurethane resin, and the like. 1 type or 2 types or more of these can be mixed and used. The thermosetting resin (uncured) used may be liquid at room temperature or solid (powdered).

  Although the thickness (average thickness) of the magnet layer 14 is appropriately changed from an aesthetic point of view, it is preferably 0.15 to 6 mm, and more preferably 0.6 to 2 mm. The size and shape of the magnet layer 14 can be appropriately changed depending on the shape of the advertisement display decorative board 10 and the like.

  The magnet layer 14 is fixed to the decorative sheet 12 by the adhesive layer 13. Although the adhesive layer 13 is not specifically limited, For example, it is mainly comprised with the adhesive. Examples of the pressure-sensitive adhesive include a rubber-based pressure-sensitive adhesive, an acrylic pressure-sensitive adhesive, and a silicone-based pressure-sensitive adhesive.

  Acrylic pressure-sensitive adhesives include a polymer mainly composed of a low Tg main monomer component that provides tackiness, a high Tg comonomer component that provides adhesiveness and cohesion, and a functional group-containing monomer component for crosslinking and adhesion improvement. Or it consists of a copolymer.

  Examples of the main monomer component include ethyl acrylate, butyl acrylate, amyl acrylate, 2-ethylhexyl acrylate, octyl acrylate, cyclohexyl acrylate, benzyl acrylate, alkyl acrylates, butyl methacrylate, methacryl Examples include methacrylic acid alkyl esters such as 2-ethylhexyl acid, cyclohexyl methacrylate, and benzyl methacrylate.

  Examples of the comonomer component include methyl acrylate, methyl methacrylate, ethyl methacrylate, vinyl acetate, styrene, acrylonitrile and the like.

  Examples of the functional group-containing monomer component include carboxyl group-containing monomers such as acrylic acid, methacrylic acid, maleic acid, and itaconic acid, 2-hydroxyethyl (meth) acrylate, and 2-hydroxypropyl (meth) acrylate. And hydroxyl group-containing monomers such as N-methylolacrylamide, acrylamide, methacrylamide, glycidyl methacrylate and the like.

  Examples of rubber-based adhesives include natural rubber-based, isoprene rubber-based, styrene-butadiene-based, recycled rubber-based, and polyisobutylene-based rubbers, and rubbers such as styrene-isoprene-styrene and styrene-butadiene-styrene. Examples thereof include those mainly comprising a block copolymer.

  Examples of the silicone-based pressure-sensitive adhesive include dimethylsiloxane-based and diphenylsiloxane-based adhesives.

  As the above-mentioned pressure-sensitive adhesive, either a non-crosslinked type or a crosslinked type can be used. In the latter case, a crosslinking agent can be added as necessary. Examples of the crosslinking agent include epoxy compounds, isocyanate compounds, metal chelate compounds, metal alkoxides, metal salts, amine compounds, hydrazine compounds, aldehyde compounds, and the like. Such an adhesive may be either an organic solvent type or an emulsion type.

  In addition, various additives such as a plasticizer, a tackifier, a thickener, a filler, an antiaging agent, an antiseptic, an antifungal agent, a dye, and a pigment are added to the adhesive layer 13 as necessary. May be.

  Note that the core material layer 129 may also serve as the adhesive layer 13 when the core material layer 129 is impregnated with an adhesive.

  The surface roughness Ra of the first surface 101 of the advertisement display decorative board 10 is preferably 5 μm or less. Further, on the first surface 101 of the advertising display decorative board 10, the reflectance at an incident angle of 45 ° of light having a wavelength of 550 nm is preferably 40% or less over a range of light receiving angles of 0 ° to 70 °, and 30 % Or less is more preferable. And in the 1st surface 101 of the advertising display decorative board 10, all reflectivity in the incident angle of 45 degrees of each light with a wavelength of 440 nm, 550 nm, and 700 nm is 40% over the range whose light receiving angle is 0 degree or more and 70 degrees or less. More preferably, it is more preferably 30% or less. Then, it becomes easy to visually recognize the advertisement displayed on the advertisement display decorative board 10 in particular. Specifically, the difference in color depending on the viewing angle is less likely to occur, and the color contrast is easily recognized. Here, light having a wavelength of 440 nm is red light, light having a wavelength of 550 nm is green light, and light having a wavelength of 700 nm is blue light.

  In particular, when the advertisement display decorative board 10 displays character content, the surface roughness Ra of the first surface 101 is preferably 0.3 μm or more and 5 μm or less. Then, the gloss of the first surface 101 is suppressed, and the color contrast is particularly easily visible, so that the character information is easily recognized by the viewer of the advertising display decorative board 10 and the surface unevenness is too large. The characters will not be difficult to see.

  On the other hand, when the advertising display decorative board 10 displays a graphic or a photograph, the surface roughness Ra of the first surface 101 is preferably 0.3 μm or less. If it does so, the 1st surface 101 of the advertisement display decorative board 10 can be given moderate gloss, and it can have an impact on the person who sees the advertisement display decorative board 10.

  The surface roughness and reflectance of the first surface 101 of the advertising display decorative board 10 can be adjusted by, for example, pressure-molding a layer constituting the first surface 101 with a roll or the like having a predetermined uneven pattern.

  In the case where the decorative board is simply used as the wallpaper for the interior, only the design property needs to be emphasized. On the advertising display decorative board 10, as described above, the advertising content is different from the simple design and aesthetic aspects. It is preferable to have a surface shape or the like corresponding to the contents.

  A method for manufacturing the advertisement display decorative board 10 will be described below. The advertisement display decorative board 10 is formed by fixing the magnet layer 14 to the decorative sheet 12 via the adhesive layer 13. Specifically, an adhesive or the like constituting the adhesive layer 13 is applied to the decorative sheet 12 and the magnet layer 14 is laminated. However, the magnet layer 14 coated with an adhesive may be laminated on the decorative sheet 12.

  The decorative sheet 12 is obtained by superposing the surface layer 120 and the core material layer 129, and laminating them by heating and pressing. In addition, when the decorative sheet 12 is molded, the surface roughness of the first surface 101 of the advertisement display decorative plate 10 and the light reflectance can be adjusted by overlapping predetermined plate materials.

  The surface layer 120 is obtained as follows. First, the printing unit 121 is formed by printing the advertising content on the printing substrate 122. Next, the first resin layer 123 is formed on one surface of the printing substrate 122 provided with the printing unit 121, and the second resin layer 124 is formed on the other surface.

  In addition, the manufacturing method of the advertisement display decorative board 10 is not limited to the above-described method. For example, you may use a carrier film as needed. The carrier film is used to protect any layer during production or to facilitate production. The carrier film is not included in the advertisement display decorative board 10 by being removed thereafter.

  FIG. 2 is a diagram for explaining a construction method of the advertisement display decorative board 10 according to the present embodiment. In this construction method, the advertisement display decorative board 10 as described above is fixed to the advertisement medium so as to be removable. This will be described in detail below.

  In this figure, the example which fixes the advertisement display decorative board 10 with respect to the inner wall of an elevator is shown. In particular, a plurality of advertisement display decorative boards 10a, 10b, 10c, and 10d are fixed side by side. The size of the advertisement display decorative board 10 is adjusted in accordance with the size of the inner wall, and the inner wall is almost entirely covered with the plurality of advertisement display decorative boards 10. By using a plurality of advertisement display decorative boards 10 in this way, manufacture, transportation, and construction of the advertisement display decorative boards 10 are easier than when only one advertisement display decorative board 10 is covered. In this case, one advertisement content may be divided into a plurality of pieces and displayed on each advertisement display decorative board 10. That is, one advertisement content may be constituted by a combination of the plurality of advertisement display decorative boards 10. A plurality of advertisement contents (for example, different advertisers may be displayed) may be displayed on one advertisement medium. Further, the entire inner wall is not necessarily covered with the advertisement display decorative board 10.

  FIG. 3 is an enlarged view showing a region indicated by a broken line in FIG. In the example of this figure, the some advertisement display decorative board 10 is arranged and fixed in the state mutually spaced apart. When the decorative sheet 12 includes paper or the like, expansion may occur due to moisture absorption. On the other hand, when the plurality of advertisement display decorative boards 10 are installed so as to be separated from each other in this way, it is possible to prevent the positional deviation and the lift of the advertisement display decorative boards 10 due to expansion. However, when the advertisement display decorative board 10 has a structure that does not include paper or the like, the plurality of advertisement display decorative boards 10 may be fixed in contact with each other.

  The plurality of advertisement display decorative boards 10 may include a first advertisement display decorative board 10a and a second advertisement display decorative board 10b having a surface roughness Ra different from that of the first advertisement display decorative board 10a. . For example, it is preferable to increase the surface roughness Ra of the first surface 101 as the advertising display decorative board 10 having a larger area displaying character content. If it does so, the glossiness of the 1st surface 101 will be suppressed and it will become easy to recognize character information by the person who sees the advertising display decorative board 10. FIG.

  According to the construction method of the advertising display decorative board 10 according to the present embodiment, the decorative sheet 12 including the printing unit 121 on the surface or inside thereof and configured so that at least a part of the advertising content can be visually recognized from the first surface 101 side. An advertisement body including a plurality of advertisement display decorative boards 10 provided and having the plurality of advertisement display decorative boards 10 fixed to an advertising medium so as to be removable is obtained.

  Although the example in which the printing unit 121 is positioned inside the decorative sheet 12 has been described above, the printing unit 121 may be positioned on the surface of the decorative sheet 12 on the first surface 101 side.

  Next, the operation and effect of this embodiment will be described. According to this embodiment, the advertisement display decorative board 10 is an inner wall material such as an inner wall of a building or furniture, and can function as an advertising body that is single or plural and excellent in durability and aesthetics.

  Moreover, since the advertising display decorative board 10 is configured to be removable from the advertising medium, it can be easily replaced at the end of the advertising period.

  Furthermore, according to the advertising display decorative board 10 according to the present embodiment, the construction cost of the decorative board can be covered by the advertising expenses. Specifically, when an inner wall of an elevator or the like is old and it is desired to construct a new decorative board, a construction cost is required. Here, if the advertising display decorative board as in the present embodiment is constructed, the construction owner can collect the advertising expenses from the advertiser, and can apply it to the construction expenses. Therefore, the construction owner can improve the aesthetics of the interior at a low cost.

(Second Embodiment)
FIG. 4 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the second embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the first embodiment except for the structure of the surface layer 120.

  In the present embodiment, the surface layer 120 includes a metal layer 125. By doing so, it is possible to generate a metallic luster on the advertisement display decorative board 10 when viewed from the first surface 101 side, and to enhance the impression of the advertisement. Specifically, when the printing unit 121 is positioned between the first surface 101 of the advertisement display decorative board 10 and the metal layer 125, a metallic luster is generated in the background of the advertisement content. In the advertisement display decorative board 10, the printing unit 121 may be formed so as to cover the entire metal layer 125 when viewed from the first surface 101. Even in that case, the metallic gloss can be felt through the printing unit 121.

  The metal layer 125 is made of aluminum, gold, silver or the like. Although the thickness of the metal layer 125 is not specifically limited, 1 nm or more and 300 micrometers or less are preferable. Then, a metallic luster can be produced without impairing the flexibility of the advertisement display decorative board 10.

  In the present embodiment, the printing substrate 122 is, for example, a transparent resin film. The printing substrate 122 includes, for example, one or more of a polyolefin resin, a polyester resin, and an acrylic resin.

  The advertisement display decorative board 10 according to the present embodiment can be manufactured in the same manner as the advertisement display decorative board 10 according to the first embodiment except for the method of manufacturing the surface layer 120. In the present embodiment, the printing unit 121 is formed by printing on the surface of the printing substrate 122 that is on the second surface 102 side. And the 2nd resin layer 124 is formed so that the printing part 121 may be covered, and also the metal layer 125 is laminated | stacked by overlapping metal foil. On the other hand, the 1st resin layer 123 is formed in the surface used as the 1st surface 101 side among the printing base materials 122. FIG. That is, the surface layer 120 in which the first resin layer 123, the printing substrate 122, the printing unit 121, the second resin layer 124, and the metal layer 125 are laminated in this order from the first surface 101 side is obtained. It is done. However, the surface layer 120 according to the present embodiment is not limited to the example in the figure, and for example, the printing unit 121 prints on the surface on the first surface 101 side of the printing base material 122 as in the first embodiment. May be formed.

  Next, the operation and effect of this embodiment will be described. According to this embodiment, there exists an effect | action and effect similar to 1st Embodiment. In addition, the metallic layer 125 can add a metallic luster to the background of the advertising content.

(Third embodiment)
FIG. 5 is a cross-sectional view illustrating the structure of the advertising display decorative board 10 according to the third embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the first embodiment except for the structure of the decorative sheet 12.

  In the present embodiment, the decorative sheet 12 includes a first resin layer 123, a second resin layer 124, and a printing unit 121. The second resin layer 124 functions as the printing substrate 122.

  The first resin layer 123 is a transparent resin film. The first resin layer 123 includes a synthetic resin such as polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, or (meth) acrylic resin. The 1st resin layer 123 is laminated | stacked on the 2nd resin layer 124 in which the printing part 121 was formed, for example by the lamination by emboss rolling. The thickness of the 1st resin layer 123 is 10 micrometers or more and 80 micrometers or less, for example.

The second resin layer 124 includes a synthetic resin, for example, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride polyester, polyolefin resin, or (meth) acrylic resin. The second resin layer 124 may further include a nonflammable inorganic filler. Examples of the inorganic filler include CaCO ₃ , Mg (OH) ₂ , Al (OH) ₃ , SiO ₂ , clay (for example, montmorillonite or kaolin) and the like. The thickness of the second resin layer 124 is, for example, not less than 60 μm and not more than 150 μm. The second resin layer 124 can be formed by, for example, casting or calendering.

  The advertising display decorative board 10 according to the present embodiment is the same as the manufacturing method of the advertising display decorative board 10 according to the first embodiment except for the method of forming the decorative sheet 12. In the present embodiment, the decorative sheet 12 forms the printing unit 121 by printing on the surface on the first surface 101 side of the second resin layer 124, and then forms the first resin layer 123 so as to cover the printing unit 121. It is obtained by doing.

  According to this embodiment, there exists an effect | action and effect similar to 1st Embodiment.

(Fourth embodiment)
FIG. 6 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the fourth embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the third embodiment except that the decorative sheet 12 includes a metal layer 125.

  In the present embodiment, the decorative sheet 12 includes a metal layer 125. The metal layer 125 is the same as the metal layer 125 described in the second embodiment. The metal layer 125 is located between the second resin layer 124 and the adhesive layer 13. In the present embodiment, the second resin layer 124 is a transparent resin. However, the second resin layer 124 may be colored.

  In the manufacturing method of the advertisement display decorative board 10 according to the present embodiment, after the first resin layer 123 is laminated on the second resin layer 124, before the adhesive layer 13 is laminated on the decorative sheet 12, the second resin layer. A metal layer 125 is laminated by depositing on 124.

  According to this embodiment, there exists an effect | action and effect similar to 1st Embodiment. In addition, the metallic layer 125 can add a metallic luster to the background of the advertising content.

(Fifth embodiment)
FIG. 7 is a cross-sectional view illustrating the structure of the advertising display decorative board 10 according to the fifth embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to at least one of the first to fourth embodiments, except that a protective layer 126 is provided. This figure shows an example corresponding to the third embodiment.

  In this embodiment, the advertising display decorative board 10 further includes a protective layer 126 on the first surface 101 side of the decorative sheet 12. The protective layer 126 is a transparent layer having scratch resistance. A protective layer 126 is exposed on the first surface 101 of the advertising display decorative board 10. Although the protective layer 126 is not specifically limited, For example, it is comprised including resin (C) and a filler. Although the thickness of the protective layer 126 is not specifically limited, For example, they are 5 micrometers or more and 100 micrometers or less.

  The resin (C) includes at least one of a reactive polyurethane resin, a polyester resin, a polyolefin resin, an acrylic resin, an acrylic-urethane resin, silicone, and a fluoropolymer.

  Examples of the filler include beads or particles made of alumina, silica, chromium oxide, iron oxide, zirconium, titanium, or a mixture thereof. However, it is not limited to these. The particle shape of the filler includes, but is not limited to, spherical, tufted, oblong, acicular, polyhedral, cylindrical or indeterminate. The hardness of the filler is, for example, 8 to 15 Mohs hardness. The average particle diameter of the filler may be equal to or greater than the thickness of the protective layer 126 after drying, and is, for example, 10 μm or more and 110 μm or less. It is preferable that the filler is uniformly dispersed in the protective layer 126.

  The protective layer 126 may further contain a crosslinking agent. Examples of the crosslinking agent include bisamide crosslinking agents, aziridine crosslinking agents, carbodiimide crosslinking agents, epoxy crosslinking agents, and isocyanate crosslinking agents. The content of the crosslinking agent is, for example, 5 parts by weight or more and 30 parts by weight or less based on 100 parts by weight of the resin (C).

  For the protective layer 126, a material obtained by mixing the above components is applied to the surface of the first resin layer 123 on the first surface 101 side by, for example, a bar coating method, and pressed with a heated roll and a non-heated nip roll. Can be formed.

  Next, the operation and effect of this embodiment will be described. According to this embodiment, there exists an effect | action and effect similar to 1st Embodiment. In addition, the durability of the advertising display decorative board 10 is improved by the protective layer 126.

  Hereinafter, the present embodiment will be described in detail with reference to examples. In addition, this embodiment is not limited to description of these Examples at all.

  In Examples 1 to 6, an advertisement display decorative board having the same structure as that described in the first embodiment was produced. In Examples 1 to 6, the surface shapes were different from each other. Moreover, each advertisement display decorative board shall display a black character and a color photograph on a white background as an advertisement.

  The surface roughness Ra of Examples 1 to 5 was measured according to JIS B 0633: 2011 using a surface roughness measuring instrument (SURFCOM 130A, manufactured by Tokyo Seimitsu Co., Ltd.). The results are shown in Table 1. Each result is an average value of three samples prepared and measured. Moreover, in each Example, the legibility (visibility) of the character was confirmed. “○” indicates that it is easy to see the character from any angle, “△” indicates that the character is difficult to see from some angles, and “×” indicates that the character is difficult to see from any angle. ". The results are summarized in Table 1.

  As shown in Table 1, in Examples 3 to 5 having a surface roughness Ra of 0.3 μm or more and 5 μm or less, the visibility of characters was good.

  Furthermore, about the advertising decorative board of Examples 2-4 and 6, the reflectance was measured using the three-dimensional variable angle spectrocolorimetry system (Murakami Color Research Laboratory make, GCMS-4). In the measurement, the incident angle was 45 °, the tilt angle was 0 °, and the light receiving angle was changed in the range of 0 ° to 70 °. Further, the measurement was performed with light of each wavelength of 440 nm, 550 nm, and 700 nm. FIGS. 8A to 8D are diagrams showing the relationship between the light receiving angle and the reflectance in Examples 2 to 4 and 6, respectively. In this system, for the convenience of analysis, when the reflectance such as regular reflection is very high, a reflectance exceeding 100% may be a measured value. About the value exceeding 100% among the obtained reflectances, it is estimated that the reflectance is actually about 90 to 100%. Tables 2 to 4 show the reflectances at light receiving angles of 10 °, 43 °, 45 °, 47 °, and 60 ° among the reflectances obtained at a plurality of light receiving angles of 0 ° to 70 °. Table 2 shows the results at a wavelength of 440 nm, Table 3 shows the results at a wavelength of 550 nm, and Table 4 shows the results at a wavelength of 700 nm. Moreover, in each Example, the visibility (visibility) of advertisement was confirmed. “◎” indicates that the entire ad is easy to view from any angle, “○” indicates that a portion of the ad is difficult to view from some angles, and the entire ad is visible from some angles. The case where it was difficult to evaluate was evaluated as “△”, and the case where it was difficult to visually recognize the entire advertisement from any angle was evaluated as “×”. The results are shown in Table 3.

  As in the results shown in FIGS. 8A to 8D and Tables 2 to 4, in Examples 3 and 4, the light receiving angle of 0 ° or more and 70 ° or less was obtained at any wavelength of 440 nm, 550 nm, and 700 nm. The reflectance was 40% or less over the range. In Example 2, the reflectance was high at 45 ° (regular reflection), but the reflectance was 40% or less except for regular reflection. In Example 6, the reflectance was high at a light receiving angle near 45 °, and exceeded 40% at a wavelength of 550 nm. And in Examples 3 and 4, the visibility of the advertisement was good from any angle, whereas in Examples 2 and 6, when viewed from a part of the angle, the illuminating lamp moved strongly. At least part of the ad was hard to see.

  As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable.

DESCRIPTION OF SYMBOLS 10 Advertisement display decorative board 12 Decorative sheet 13 Adhesive layer 14 Magnet layer 120 Surface layer 121 Printing part 122 Printing base material 123 1st resin layer 124 2nd resin layer 125 Metal layer 126 Protective layer 129 Core material layer

Claims (16)

A decorative sheet that includes a printing unit on the surface or inside and is configured such that at least a part of the advertising content is visible from the first surface side,
An advertising display decorative board configured to be detachable from an advertising medium. In the advertising display decorative board according to claim 1,
An advertisement display decorative board further comprising a magnet layer fixed to a second surface side of the decorative sheet opposite to the first surface. The advertising display decorative board according to claim 2,
The advertisement display decorative board, wherein the magnetic layer has a magnetic flux density of 20 mT or more. In the advertising display decorative board according to claim 2 or 3,
The said magnet layer is an advertising display decorative board currently fixed to the said decorative sheet by the contact bonding layer. In the advertising display decorative board according to any one of claims 1 to 4,
The decorative sheet is composed of melamine resin, solid content of thermoplastic emulsion resin, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, and (meth) acrylic resin. An advertising display decorative board containing one or more resins selected from the following. In the advertising display decorative board according to any one of claims 1 to 5,
The decorative sheet is an advertising display decorative board including a glass cloth. In the advertising display decorative board according to any one of claims 1 to 6,
An advertising display decorative board having flexibility. In the advertising display decorative board according to any one of claims 1 to 7,
The decorative sheet further includes a protective layer on the first surface side of the decorative sheet, wherein the protective layer includes a resin (C) and a filler. The advertisement display decorative board according to claim 8,
Resin (C) is an advertising display decorative board containing at least one of reactive polyurethane resin, polyester resin, polyolefin resin, acrylic resin, acrylic-urethane resin, silicone, and fluoropolymer. In the advertising display decorative board according to any one of claims 1 to 9,
The advertisement display decorative board, wherein the first surface has a surface roughness Ra of 5 μm or less. In the advertising display decorative board according to any one of claims 1 to 10,
An advertisement display decorative board having a reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° on the first surface of 40% or less over a range of light receiving angles of 0 ° to 70 °.   Advertisement display makeup comprising an advertisement display decorative plate comprising a decorative sheet that includes a printing unit on the surface or inside and is configured such that at least a part of the advertisement content can be visually recognized from the first surface side. Construction method of the board. In the construction method of the advertising display decorative board according to claim 12,
The construction method of the advertisement display decorative board which fixes a plurality of said advertisement display decorative boards side by side. In the construction method of the advertising display decorative board according to claim 13,
A method for constructing an advertisement display decorative board in which the plurality of advertisement display decorative boards are arranged and fixed in a state of being separated from each other. In the construction method of the advertising display decorative board according to claim 13 or 14,
The plurality of advertisement display decorative boards include the first advertisement display decorative board and the second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board. Construction method. A plurality of advertisement display decorative plates including a decorative sheet that includes a printing unit on the surface or inside, and is configured such that at least a part of the advertising content is visible from the first surface side,
An advertising body in which the plurality of advertising display decorative boards are fixed to an advertising medium so as to be removable.

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