JP2018013909A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To alleviate chores required for preparation of contents.SOLUTION: An information providing device according to the present application has: an information reception unit that receives target information about information targeted for diffusion from a client; and a providing unit that provides the target information to users capable of using accounts for making submission about arbitrary information. Thus, for example, an information providing device 10 is configured to, when receiving the target information about the information targeted for diffusion from a client P01, provide the target information received from the client P01 to the user capable of using the accounts for making submission to an SNS and the like, that is, to a bidder I01; and receive a proposal of the account to be used in diffusion of the information about the target information from the bidder I01.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information providing apparatus, an information providing method, and an information providing program.

  In recent years, with the rapid spread of the Internet, content distribution via the Internet has been actively performed. For example, advertisement distribution that prompts the viewer to click or convert advertisement content is performed by displaying advertisement content called a native advertisement in a format that matches the media on which the advertisement content is displayed.

JP 2002-63510 A

  However, in the above-described conventional technology, for example, content that matches a format for each medium on which content is displayed, such as a microblog or a photo posting site, is created. For this reason, in the above prior art, it may take time to create content.

  The present application has been made in view of the above, and an object thereof is to reduce the labor required for creating content.

  An information providing apparatus according to the present application includes an information receiving unit that receives target information about information to be spread from a client, and a providing unit that provides the target information to a user who can use an account for posting information about arbitrary information It is characterized by having.

  According to one aspect of the embodiment, it is possible to reduce time and effort required for creating content.

FIG. 1 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of information registered in the target information database according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in the influencer database according to the embodiment. FIG. 5 is a diagram illustrating an example of information registered in the evaluation database according to the embodiment. FIG. 6 is a diagram illustrating an example of processing in which the client selects a plurality of accounts. FIG. 7 is a diagram illustrating an example of a process in which the information providing apparatus according to the embodiment provides bidder information to a client. FIG. 8 is a diagram illustrating an example of processing according to the rank executed by the information providing apparatus according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of information providing processing executed by the information providing apparatus according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information providing apparatus, an information providing method, and an information providing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1-1. Example of information providing device)
First, an example of processing executed by the information providing apparatus according to the present application will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment. In FIG. 1, an information providing apparatus 10 includes a client terminal 100 used by an arbitrary client P01, a bidder terminal 200 used by an arbitrary bidder I01, various SNSs (Social Networking) via a predetermined network N such as the Internet. It is possible to communicate with the SNS server 300 that provides a service related to (Service).

  The client terminal 100 is a terminal device used by the client P01, and is realized by an information processing device such as a PC (Personal Computer) or a server device. The bidder terminal 200 is a terminal device used by the bidder I01, and is realized by a PC, a server device, a portable terminal device, or the like.

  As will be apparent from the following description, “client” refers to a user or corporation that requests the spread of information, and “bidder” refers to a user who bids for a request from a client. In this case, the embodiment is not limited to this. That is, terms such as “client” and “bidder” do not limit the content of the information providing process described later, and the information providing apparatus 10 designates a terminal device used by an arbitrary user or corporation as the client terminal 100 or the like. It may be recognized as the bidder terminal 200 and an information providing process described later may be realized.

  The SNS server 300 is an information processing device that provides services related to various SNSs, and is realized by, for example, a server device or a cloud system. In addition, when the SNS server 300 accepts postings of various contents such as blogs, microblogs, web pages, messages, still images, moving images, audio, etc., the SNS server 300 publishes the accepted contents, thereby publishing various information regarding the contents to the public In general, it can be diffused.

  Here, the term “diffusion” is a concept indicating a form in which posted information itself or information copied from the information is transmitted between users. For example, the term “diffusion” refers to not only the way that information is transmitted to other users by browsing the posted information, but also the information posted by a user by other users. Including a mode in which the information is also transmitted to a user who has viewed the posted information again by posting the information again as a post (that is, by sharing or quoting the posted information). . In other words, spreading is information posted by a user using a given account, that is, postings from that account are shared or quoted by other users, and other posts are posted as other accounts. It includes the concept of opening up information browsing opportunities to the users.

  As a specific example, the SNS server 300 includes Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Google+ (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine. (Registered Trademark) A service for publishing content posted by a user to other users is provided. Note that the SNS server 300 may provide a service related to the release of a product evaluation site or a blog.

  Here, in a general SNS service, content is posted and published for each account acquired in advance by a user, linkage between accounts such as follow, evaluation of content, content sharing, content citation, etc. In other words, the content information is diffused. For example, the bidder I01 posts content including information desired to be spread to others to the SNS server 300. In such a case, the SNS server 300 bids the content posted by the bidder I01 as a posting by an account that can be used by the bidder I01 (hereinafter sometimes referred to as “account of the bidder I01”). To the user of the content associated with the content of the user I01. When the SNS server 300 receives a request for sharing or quoting content from the user, the SNS server 300 republishes the content posted by the bidder I01 as a post by the user's account. As described above, the SNS server 300 has a function of not only publishing the content but also spreading information related to the content by accepting actions such as sharing and quoting the content.

  In addition, in such an SNS service, there are users who are followed by many users, that is, users called influencers who can use an account associated with many users' accounts. . When a user called an influencer posts content, not only is the content published to many users, but it is also easy to evaluate, share, and quote content. It will be widely spread.

  The information providing apparatus 10 is an information processing apparatus that realizes an information providing process to be described later, and is realized by, for example, a server apparatus or a cloud system.

[1-2. (Native ads)
Here, in the SNS service provided by the SNS server 300, in the case of delivering a native advertisement, the advertisement content is generated in accordance with the type of content provided by the SNS service, and the generated advertisement content is posted. It becomes. However, the types of content provided by each SNS service are being subdivided, and the users who use each SNS service are changing every day. In addition, one user may use a plurality of SNS services. For this reason, in order to diffuse information effectively, it is difficult to select which type of advertising content is generated for which SNS service.

[1-3. (Information provision processing)
Therefore, the information providing apparatus 10 executes information providing processing described below, so that the information that the client P01 desires to spread, that is, the information that the client P01 desires PR (Public Relations) is sent to the bidder I01. Spread. More specifically, when the information providing apparatus 10 receives the target information related to the information to be spread from the client P01, the information providing apparatus 10 provides the client who can use the account for posting to the SNS, that is, the bidder I01 Provide target information received from. And the information provision apparatus 10 receives the proposal of the account used in order to spread | diffuse the information regarding object information from the bidder I01. That is, the information providing apparatus 10 accepts the proposal of the account for spreading the information from the bidder I01, which is an influencer, by the reverse bidding method (reverse auction method) for the information to be spread that is registered by the client P01. As a result, the information providing apparatus 10 can link the client P01 and the bidder I01.

  Hereinafter, an example of a flow of processing executed by the information providing apparatus 10 will be described with reference to FIG. First, the information providing apparatus 10 accepts registration of target information indicating the content of information that the client P01 desires to spread (step S1). In such a case, the information providing apparatus 10 presents the target information received from the client P01 to the bidder I01 who can use the account for posting to the SNS server 300 (step S2). For example, as shown in FIG. 1 (A), the information providing apparatus 10 makes a bid with a title of “Product PR Influencer Recruitment”, a photograph of a product to be spread information, a total amount of reward for spreading information, and bidding. Necessary conditions and the like are presented to the bidder I01 as target information. Here, the conditions necessary for bidding are information indicating conditions such as a mode for spreading information, an account to be used, and the like, for example, limited to posting in an account having 1000 or more followers.

  Here, the bidder I01 performs a bid for the target information when the account that the user can use satisfies the conditions and is interested in the presented target information (step S3). In such a case, the information providing apparatus 10 presents the evaluation of the bidder I01 who bids and the contents of the bid to the client P01 (step S4). For example, as shown in FIG. 1B, the information providing apparatus 10 determines the amount requested by the bidder I01 as a reward for posting information using the account, that is, the bid amount and the account that the bidder I01 can use. And information indicating the overall evaluation of the account that can be used by the bidder I01 are provided to the client P01. That is, the bidder I01 proposes to the client P01 an account for posting related to information to be spread. Note that the information providing apparatus 10 may present the proposed SNS to the client P01 when accepting a proposal of the SNS to be a posting destination from the bidder I01.

  Here, the account information provided to the client P01 includes the type of SNS in which the account exists, the profile image and profile contents of the account, the number of account followers, and the like when the client P01 selects an account. Arbitrary information that can serve as an index is adopted. The evaluation for the account that can be used by the bidder I01 is, for example, the content of the evaluation by the user who has viewed the information posted using the account, or the client in which the information is diffused using the account This is information indicating an evaluation based on the contents of the evaluation by P01, that is, an evaluation for an account. Note that the evaluation for an account may be based on, for example, the ease of evaluation of information posted using the account, the ease of sharing or quoting, and the like.

  Such account information, the evaluation for the account, the bid amount, and the like can be an index when the client P01 selects an account to be used when the information is diffused. Then, the client P01 selects an account used for information diffusion, that is, an influencer that performs information diffusion, from the proposed accounts (step S5). The client P01 ensures the brand power of the client P01 and the information to be spread by selecting such influencers.

  Note that the client P01 may cancel the recruitment of the influencer without selecting the influencer when the account that satisfies the desired condition is not bid. Further, when there are bids for a plurality of accounts, the client P01 may select a plurality of accounts that satisfy a desired condition from among the bid accounts. In such a case, the information created independently is posted for each selected account.

  When an account is selected in this way, the bidder I01 who posts using the selected account creates information to be posted (hereinafter referred to as “article”) and creates it before posting. The submitted article is submitted to the information providing apparatus 10 (step S6). For example, the bidder I01 submits text, still images, moving images, and the like including product introductions and reviews regarding the target information to the information providing apparatus 10 as articles. The bidder I01 may submit the created article for each posting destination medium (for each SNS). In such a case, the information providing apparatus 10 causes the client P01 to confirm the submitted article (step S7).

  When the client P01 wishes to spread the information to be spread by the submitted article, the client P01 authenticates the posting and posts the article using an account that the bidder I01 can use. Is paid in (Step S8). That is, the client P01 deposits a reward before an article is posted.

  In such a case, the bidder I01 posts an article to the SNS server 300 or the like (step S9). As a result, the SNS server 300 publishes the article to each user and accepts sharing and citation of the article, thereby spreading the information included in the article, that is, the information that the client P01 desires to spread. (Step S10).

  In addition, when the bidder I01 has posted an article using an account, the information providing apparatus 10 accepts, as a user evaluation, an evaluation with respect to the account that posted the article or article from the user who viewed the posted article. (Step S11). In addition, the information provision apparatus 10 may receive user evaluation directly from each user, and may extract user evaluation from the SNS server 300. FIG. For example, the information providing apparatus 10 may calculate the user evaluation from the content and number of evaluations displayed by the SNS server 300 together with the articles, comments, and the like.

  In addition, the information providing apparatus 10 receives, as a client evaluation, an evaluation for the posted article or the account that posted the article from the client P01 (step S12). For example, the information providing apparatus 10 reports to the client P01 a report indicating the number of articles viewed, the user evaluation of the articles, the number of articles shared, the number of citations, and the like when a predetermined period has elapsed since the article was posted. provide. And the information provision apparatus 10 receives the evaluation which the client P01 performed based on the report as client evaluation.

  And the information provision apparatus 10 provides the reward which considered the commission with respect to the bidder I01, when user evaluation and client evaluation are received (step S13). For example, the information providing apparatus 10 provides a part of the reward received from the client P01 before posting the article in step S8 to the bidder I01 after posting the article. More specifically, the information providing apparatus 10 provides the bidder I01 with a value obtained by subtracting a predetermined percentage of the fee from the reward amount set by the bidder I01. The fee subtracted from the reward amount corresponds to the usage fee for various services related to the information provision processing.

  As described above, when the information providing apparatus 10 receives the target information regarding the information to be spread from the client P01, the information providing apparatus 10 provides the target information received from the client to the bidder I01 who can use the account for posting to the SNS or the like. To do. And the information provision apparatus 10 receives the proposal of the account used in order to spread | diffuse the information regarding object information from the bidder I01. For this reason, the client P01 need only select an account to be used in each SNS without creating a native advertisement for each SNS type on the client P01 side. As a result, the information providing apparatus 10 can reduce time and effort required for content creation.

  Moreover, since the information providing apparatus 10 can assist the connection between the client P01 who desires the spread of the native advertisement in the SNS or the like and the bidder I01 who desires the activity or the income as the influencer, In addition to assisting activities, it can reduce barriers to entry in activities as influencers. For this reason, as a result of increasing influencers such as each SNS, the information providing apparatus 10 increases the room for selecting an account used by the client P01 for information diffusion, and reduces the time and effort involved in creating the advertising content. It is possible to promote an increase in the diffusing power. As a result, the information providing apparatus 10 can realize a series of cycles such as increasing requests from the client P01 and further encouraging new influencers to enter.

[2. Variations on information provision processing)
In the above description, an example of the information providing process executed by the information providing apparatus 10 has been described. However, the embodiment is not limited to this. In the following description, variations of the information providing process executed by the information providing apparatus 10 will be described.

[2-1. Concealment of evaluation)
In the information providing process described above, the information providing apparatus 10 is presented to the client P01 the account for which a bid has been made, along with past user evaluations and client evaluations. Here, the information providing apparatus 10 may notify only a value indicating evaluation without presenting which client evaluation is performed for the client evaluation performed in the past. That is, the information providing apparatus 10 may disclose the content of the evaluation for the influencer to other clients, but may make the evaluation by which client the information is not disclosed. Moreover, the information provision apparatus 10 may make the remuneration amount when the influencer makes a posting public or may be private.

  Further, the information providing apparatus 10 may disclose only the user evaluation and may not disclose the client evaluation. For example, the information providing apparatus 10 presents which client the influencer has been in charge of in the past, but does not present the evaluation from each client, and only the average value of the client evaluation is disclosed. Also good. For example, the information providing apparatus 10 may present to the client P01 a list indicating clients to be spread about articles posted by the bidder I01 in the past.

[2-2. (Results)
The information providing apparatus 10 may execute an information providing process in consideration of the posting results of the accounts that can be used by the bidder I01 and thus the bidder I01. For example, the information providing apparatus 10 includes the type of SNS in which an article is posted by an account usable by the bidder I01, the number of followers in the account, the number of posted information, the number of bids, the number of times selected by the client, A rank is set for an account that can be used by the bidder I01 based on information indicating posting results such as the number of posting articles to be spread, the user evaluation for the posted articles, the value of the client evaluation, the average value, and the like. And the information provision apparatus 10 may implement | achieve the various processes according to the rank set with respect to the account. Hereinafter, an example of processing according to the rank will be described.

[2-3. About fees)
For example, the information providing apparatus 10 may change the proportion of the reward distributed to the bidder I01 out of the rewards acquired from the client P01 according to the rank set for the account. That is, the information providing apparatus 10 may change the ratio of the fee acquired from the reward based on the posting result of the account used when the bidder I01 posted the article. For example, when the rank of the account used by the bidder I01 is lower than a predetermined threshold, the information providing apparatus 10 receives a reward obtained by subtracting a predetermined percentage of fee (for example, 20%) from the bid amount. To I01.

  On the other hand, when the rank of the account used by the bidder I01 is higher than a predetermined threshold, the information providing apparatus 10 reduces the fee (for example, 10%) having a rate lower than the predetermined rate from the bid amount. A reward is provided to bidder I01. That is, the information providing apparatus 10 increases the proportion of the reward amount to be distributed to the bidder I01 out of the reward received from the client P01, as the account posting result is higher.

  Note that the information providing apparatus 10 may make the fee ratio constant regardless of the rank of the account. In addition, the information providing apparatus 10 may use a fixed amount or the like instead of the fee as a percentage of the reward. In addition, the information providing apparatus 10 may dynamically change the reward amount and the fee rate for posting an article based on the number of articles read, the number of shares, the number of citations, the content of evaluation, and the like. . For example, the information providing apparatus 10 may reduce the fee rate when the number of article citations exceeds a predetermined threshold. When such a fee reduction is performed, the information providing apparatus 10 can widely advertise a platform related to information providing processing to a user who is an influencer.

[2-4. About the contents of the bid)
For example, the information providing apparatus 10 may change the bid mode according to the rank set for the account. For example, the information providing apparatus 10 may set a minimum bid amount or a maximum bid amount for each rank. In addition, the information providing apparatus 10 may limit the types of SNS that can be posted for each rank and the mode of articles.

  Here, when many influencers newly join, there is a risk that the quality of the posted article will deteriorate. Therefore, when the rank set for the account is equal to or lower than a predetermined threshold, for example, when the rank is the lowest rank, the information providing apparatus 10 does not accept the bid amount setting and only samples the product etc. You may make it accept a bid of. For example, when the information providing apparatus 10 receives information on a product to be sampled from the client P01 as a diffusion target, the information providing apparatus 10 receives a bid with a bid amount of “0 yen” from the bidder I01 who samples the product. Note that such a bid for sampling may be a proposal of an account for sampling.

  In such a case, the information providing apparatus 10 provides the product provided from the client P01 to the bidder I01 selected by the client P01 from among the bidders I01 who bid. For example, the information providing apparatus 10 provides the client P01 with the address information and the like of the bidder I01, thereby causing the client P01 to send a product to the bidder I01. In such a case, the bidder I01 submits a sampling result such as evaluation of the sent product to the information providing apparatus 10. Then, the information providing apparatus 10 provides the submitted sampling result to the client P01.

  The bidder I01 submits an article indicating the sampling result, and when the client P01 has permission, the bidder I01 may post the submitted article to the SNS, without obtaining the permission of the client P01. May be posted as a sampling result. That is, as to whether or not to disclose the sampling result, whether or not the client P01 confirms the sampling result, and whether or not to confirm the article including the sampling result, any mode desired by the client P01 is determined. May be adopted.

  Further, the information providing apparatus 10 may accept an offer from the client P01 for the bidder I01 whose rank is higher than a predetermined threshold even if no bid is being placed. For example, the information providing apparatus 10 receives from the client P01 designation of target information, a reward amount, and a bidder I01 who wants to post an article. In such a case, the information providing apparatus 10 presents the target information and the reward amount to the designated bidder I01. When the bidder I01 accepts the offer, the information providing apparatus 10 acquires the reward from the client P01 and bids. When the bidder I01 posts an article, a reward is provided to the bidder I01.

  For example, the information providing apparatus 10 may accept designation of the number of bidders who post articles and the amount of reward provided to each bidder from the client P01. That is, the information providing apparatus 10 may accept a PR request in which the reward amount is fixed. When such designation is accepted, the information providing apparatus 10 accepts a bid from a bidder who posts an article with a reward amount designated by the client P01.

  Note that the information providing apparatus 10 may accept an offer for the bidder I01 whose account has been registered from the client P01 regardless of the rank. Further, the information providing apparatus 10 may accept a sampling offer from the client P01.

[2-5. About the posting destination)
Here, the bidder I01 may post to any service as long as the posted information is a service other than a so-called SNS service. In addition, the bidder I01 may post to any service such as a service for evaluating posted information, a service for sharing information, and a service for quoting information. In addition, a service for making such posting may be selected according to a request from the client P01.

  For example, the information providing apparatus 10 may accept registration of target information on condition that an article is posted to a predetermined type of SNS. Further, for example, the information providing apparatus 10 may accept a selection from which the SNS to be posted from the client P01 when authenticating an article to be posted. In addition, when the information providing apparatus 10 receives a proposal from the bidder I01 regarding which SNS to post, the information providing apparatus 10 may transmit the proposal to the client P01.

[2-6. About account)
Here, the account that can be used by the bidder I01 may be an account that allows the bidder I01 to post an article, and may not be one-to-one associated with the bidder I01. For example, the bidder I01 may have a plurality of accounts that can be used by different SNSs, and may bid to post articles using all such accounts. You may bid to post.

  For example, when the bidder I01 has accounts with the same name in a plurality of SNSs, the bidder I01 may propose all these accounts as one account to the client P01, and only some of these accounts may be proposed to the client P01. You may suggest it. In addition, when the bidder I01 has accounts with different names in a plurality of SNSs, the bidder I01 may make proposals as different accounts, or may make a proposal to post an article using all these accounts. .

  Here, the account that can be used by the bidder I01 may be an account that can be used only by the bidder I01, or may be an account that the bidder I01 can share with other users. Further, the account that can be used by the bidder I01 may be an individual account of the bidder I01, or may be a corporate account related to the bidder I01.

  For example, the bidder I01 may propose an account that is an account of a corporation that performs various advertising operations and the like and that can be used by a plurality of users other than the bidder I01. When a bid is made with such an account, the bidder I01 will post an article on the SNS as a post of the corporation. In addition, when an article is posted using such an account, the information providing apparatus 10 may manage the evaluation for the posted article as an evaluation for the bidder I01. It may be managed as an evaluation.

[2-7. About communication between client P01 and bidder I01)
Here, the information providing apparatus 10 may provide a contact means between the client P01 and the bidder I01. For example, the information providing apparatus 10 may provide a bulletin board service that can be used by the client P01 and the bidder I01 selected by the client P01 for each spreading target registered by the client P01. The information providing apparatus 10 may install a bulletin board accessible to the bidder I01 before the selection of the bidder I01 so that the bidder I01 can make various appeals to the client P01.

[2-8. (Conditions)
Here, the information providing apparatus 10 may accept the condition of the posted article from the client P01 in addition to the condition necessary for bidding. For example, the information providing apparatus 10 may accept images, impressions, sentences (phrases), etc. that must be posted, and may accept images, impressions, sentences, etc. that should not be used. For example, the information providing apparatus 10 may accept a condition for prohibiting the use of an image including a product of a competitor. Moreover, the information provision apparatus 10 may accept conditions, such as a utilization aspect of the goods used as spreading | diffusion, such as prohibiting the act which performs a game using a drink, for example. Further, the information providing apparatus 10 may accept a condition that, for example, an influencer himself takes a picture of a specific product to be PR and posts it.

  In such a case, the information providing apparatus 10 requests the client P01 to check the article submitted in order to ensure whether the posted article satisfies these conditions and to ensure the quality of the posted article. To do. Note that the information providing apparatus 10 may accept an article proofreading request or re-submission until the client P01 permits the posting of the article.

  Further, the information providing apparatus 10 may accept specification of a period for providing an article. When such a period is specified, the bidder I01 provides an article a plurality of times during the designated period, or provides an article before the designated period elapses. .

[2-9. About evaluation)
Further, the information providing apparatus 10 may accept an account evaluation for each category to be spread. For example, the information providing apparatus 10 accepts user evaluation and client evaluation for each category of articles, such as whether it is information about beverages, information about foods, or information about events. Then, the information providing apparatus 10 may present an evaluation for each category of the bidder I01 to the client P01. Such an evaluation for each category is used as an index when the client P01 selects a bidder I01 for posting an article from a plurality of bidders I01. For example, the information providing apparatus 10 may preferentially display the bidder I01 having a high evaluation of the category designated by the client P01.

  Further, for example, when receiving an offer from the client P01, the information providing apparatus 10 may make a proposal for the bidder I01 as an offer destination according to the evaluation for each category. For example, when the client P01 desires to spread information about food, the information providing apparatus 10 may propose a bidder I01 whose evaluation of articles about food is higher than a predetermined threshold to the client P01. Further, the information providing apparatus 10 may propose a bidder I01 whose number of followers is higher than a predetermined threshold.

  Further, the information providing apparatus 10 may calculate the rank of the account for each category of the posted article. For example, for one account that can be used by a bidder I01, the rank for a beverage is greater than or equal to a predetermined threshold, and the rank for an event is less than or equal to a predetermined threshold. In such a case, the information providing apparatus 10 collects a fee at a predetermined rate when the bidder I01 posts an article about the event, and if the bidder I01 posts an article about the beverage, You may perform control of making it lower than a ratio.

  Note that there is a possibility that the user evaluation of the posted article or the article shared or cited includes a mixture of information to be spread, that is, the evaluation of the article itself and the evaluation of the account that posted the article. For this reason, when the evaluation by the user who has read the article is used as it is for the account as it is, an appropriate user evaluation may not be obtained. Therefore, the information providing apparatus 10 performs user evaluation on the account that made the posting based on the comparison result between the evaluation by the user who viewed the post and the evaluation on the other information about the same information as the information about the post. You may specify.

  For example, the information providing apparatus 10 compares the first evaluation for an article posted using a predetermined account with the second evaluation for other articles that share or cite the posting, and the first evaluation When the second evaluation is the same level of evaluation, the first evaluation may be adopted as a user evaluation for a predetermined account. When the user's evaluation for the predetermined account is high, the first evaluation is higher than the second evaluation. When the user's evaluation for the predetermined account is low, the first evaluation is the second evaluation. Is expected to be lower than Therefore, when the first evaluation is higher than the second evaluation, the information providing apparatus 10 adopts an evaluation higher than the value of the first evaluation as the user evaluation, and the first evaluation is the second evaluation. If it is lower than that, an evaluation lower than the value of the first evaluation may be adopted as the user evaluation.

  Moreover, the information provision apparatus 10 may correct | amend user evaluation in consideration of the content of the user's comment with respect to an article. For example, the information providing apparatus 10 corrects the user evaluation value to a lower value when a critical comment for the account is included, and sets the user evaluation value when a favorable comment for the account is included. You may correct | amend to a higher value.

[2-10. (About diffusion)
Here, when the posted article is cited or shared, the information providing apparatus 10 increases the value of the user evaluation on the assumption that favorable evaluation is performed on the posted article. However, the embodiment is not limited to this. For example, the information providing apparatus 10 may calculate a user evaluation value in consideration of recitation of a cited article or the like. Further, the information providing apparatus 10 is a user who has posted a critical comment on a posted article, or has posted a comment that criticizes the article together with a citation of the posted article. The evaluation value may be lowered.

[2-11. (About diffusion target)
Here, the client P01 may set arbitrary information as a diffusion target. For example, the client P01 may target any product, service, company information, or information about the event itself, or information about the product, service, company information, event, or the like to be targeted for native advertisement. To give a more specific example, the client P01 not only provides a product to the bidder I01 to post an impression, but also provides a service that is originally paid to the bidder I01, such as an impression. Posting may be performed, bidder I01 may be invited to the event, and postings such as the impression of the event may be the target of diffusion. In addition, the client P01 may set a service or event as a sampling target, and provide a service offer ticket, an invitation ticket to the event, or the like to the bidder I01 who performs sampling, and may post an impression or the like.

  In other words, the client P01 may set information regarding any product or service for which PR is desired to be spread. Here, the purpose of spreading the native advertisement is not limited to profit, but may be for non-profit. An article posted as a native advertisement may include volunteer recruitment, public advertisement, public notice, and other arbitrary information.

  In addition, when the product for which the client P01 desires to spread information is a new product, there may be a case where it is not desired to disclose specific information until an article is posted. Thus, for example, the information providing apparatus 10 may accept information that does not specifically specify the PR-targeted product or service content, such as “PR recruitment of new products”, as target information, and may accept a bid for the target information. .

[2-12. (Reward provision timing)
In addition, the information providing apparatus 10 receives a reward before posting an article from the client P01 and provides a reward to the bidder I01 after posting an article. You can go. When such a process is executed, for example, when the article of the bidder I01 is not highly evaluated by the user, the evaluation on the reward is relatively lowered. As a result, since the psychology of improving the evaluation works by improving the quality of the article, the information providing apparatus 10 can improve the quality of the article by the bidder I01.

  Further, since the information providing apparatus 10 receives a reward from the client P01 before posting, it is possible to prevent a situation such as a decrease in reward due to the power relationship between the client P01 and the bidder I01, or unpaid reward. Further, since the information providing apparatus 10 provides a reward to the bidder I01 after posting an article or accepting a user evaluation or a client evaluation, it is possible to prevent a situation in which an article has not been posted. As a result, the information providing apparatus 10 can ensure the reliability between the client P01 and the bidder I01.

[2-13. About bid amount)
Here, the information providing apparatus 10 may set a predetermined lower limit value for the bid amount designated by the bidder I01. For example, the information providing apparatus 10 may set a lower limit value according to the rank of an account that can be used by the bidder I01. By setting such a lower limit value, the information providing apparatus 10 can not only improve the quality of the article but also promote the influencer's self-cleaning action.

[3. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing apparatus 10 that realizes the above-described determination process and proposal process will be described. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As illustrated in FIG. 2, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by, for example, a NIC (Network Interface Card). The communication unit 20 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the client terminal 100, the bidder terminal 200, the SNS server 300, the user terminal 400 that browses articles, and the like.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores a target information database 31, an influencer database 32, and an evaluation database 33.

  In the target information database 31, target information that is information related to the diffusion target is registered. For example, FIG. 3 is a diagram illustrating an example of information registered in the target information database according to the embodiment. In the example illustrated in FIG. 3, the target information database 31 includes information including items such as “client ID”, “image”, “maximum budget”, “condition”, “explanation”, “period”, and “bid information”. Is registered. In the target information database 31, information including arbitrary items may be registered in addition to the items illustrated in FIG. In the example shown in FIG. 3, conceptual values such as “image # 1”, “condition # 1”, and “explanation # 1” are described, but actually, various information corresponding to the items are stored. Shall be registered.

  “Client ID” is an identifier indicating a client desiring to spread information, that is, a client that accepts a bid from the bidder I01. The “image” is an image displayed at the time of bidding from the bidder I01, and is an image used when explaining information to be spread, such as an image related to information to be spread. The “maximum budget” is the maximum value of the total reward provided to the bidder I01 who has posted the article. The “condition” is information indicating the condition of the article created by the bidder I01, such as the condition of what kind of article to post and what kind of image to use. The “description” is an application guideline such as the content of the information to be spread, the description of the product related to the information, various descriptions regarding the posting of articles, the conditions of the bidder I01, and the like. The “period” is a period in which article diffusion is desired, that is, a PR period. “Bid information” is information indicating the bidder I01 who bids and the bid amount.

  For example, in the example illustrated in FIG. 3, the target information database 31 includes a client ID “client # 1”, an image “image # 1”, a maximum budget “100,000 yen”, a condition “condition # 1”, and an explanation “explanation #”. 1 ”, period“ 2016/08/01 to 2016/08/31 ”, bid information“ bid information # 1 (ID # 1, 50,000 yen), bid information # 2 (ID # 2, 30,000 yen) ”, etc. Such information is registered. Such information is, for example, that the client indicated by the client ID “client # 1” desires to spread the information indicated by the image “image # 1”, the condition “condition # 1”, the description “explanation # 1”, etc. It shows that it is doing.

  Further, such information indicates that the maximum value of the total amount of reward for the diffusion of information, that is, the posting of an article is “100,000 yen”. Further, such information indicates that an article is posted and spread by an influencer between “2016/08/01 to 2016/08/31”. In addition, such information includes a bid with a reward amount “50,000 yen” from the bidder indicated by the bidder ID “ID # 1” that is an influencer identifier, and the bidder ID “ID # 2”. Indicates that there is a bid with a remuneration amount of “30,000 yen” from the bidder indicated by.

  Returning to FIG. 2, the description will be continued. In the influencer database 32, various information related to the influencer, that is, the bidder I01 is registered. For example, FIG. 4 is a diagram illustrating an example of information registered in the influencer database according to the embodiment. In the example illustrated in FIG. 4, the influencer database 32 includes “bidder ID”, “account”, “site A follower”, “site B follower”, “bid history”, “post history”, “user”. Information having items such as “evaluation” and “client evaluation” is registered. In addition, in the influencer database 32, information including arbitrary items related to influencers may be registered in addition to the items shown in FIG. Also, in the example shown in FIG. 4, conceptual values such as “account # 1”, “bid # 1”, “post # 1”, etc. are described. Shall be registered.

  “Bidder ID” is an identifier for identifying an influencer, that is, a bidder I01. The “account” is an account used when the bidder I01 posts an article. The “Site A follower” indicates the number of followers in the associated “account” of the site A, and the “Site B follower” indicates the follower of the associated “account” in the site B. Indicates a number. “Bid history” indicates the history of bidding by the influencer indicated by the associated “bidder ID”, and “post history” indicates the posting made regarding the bid indicated by the associated bid history. Show the contents. Also, “user evaluation” and “client evaluation” are user evaluation and client evaluation for the associated posts.

  For example, in the example shown in FIG. 4, the influencer database 32 includes a bidder ID “ID # 1”, an account “account # 1”, a follower “3000 people” at the site A, a follower “1000 people” at the site B, Information such as a bid history “bid # 1”, a post history “post # 1”, a user evaluation “3.5”, and a client evaluation “3.0” is registered in association with each other. Such information indicates that the influencer indicated by the bidder ID “ID # 1” uses “account # 1” when posting an article. Further, such information indicates that the number of followers in site A of “account # 1” is “3000” and the number of followers in site B is “1000”. In addition, such information indicates that the influencer indicated by the bidder ID “ID # 1” has previously made a bid indicated by the bid history “bid # 1”, and the posting history “post # 1” as a result of such bidding. Indicates that the posting indicated by is performed. In addition, such information has a rating value from the user of “3.5” out of a five-point score for the post indicated by the post history “Post # 1”, and a rating value of 5 from the client P01. It shows that it is “3.0” out of the full marks.

  In the example shown in FIG. 4, the values of the bid history, the posting history, the user evaluation, and the client evaluation associated with the bidder ID “ID # 2” are “N / A”. Such information indicates that the influencer indicated by the bidder ID “ID # 2” has not posted an article accompanying a request from the client P01 in the past.

  Returning to FIG. 2, the description will be continued. Information indicating the influencer's evaluation is registered in the evaluation database 33. For example, FIG. 5 is a diagram illustrating an example of information registered in the evaluation database according to the embodiment. In the example illustrated in FIG. 5, information including items such as “account”, “client evaluation (average value)”, “user evaluation (average value)”, and “rank” is registered in the evaluation database 33.

  For example, in the example illustrated in FIG. 5, information such as account “account # 1”, client evaluation (average value) “3.5”, user evaluation (average value) “4.0”, and rank “level 3” is supported. It is registered with it. Such information indicates that the average value of the client evaluation for the account “account # 1” is “3.5”, the average value of the user evaluation is “4.0”, and the rank is “level 3”. Indicates.

  Returning to FIG. 2, the description will be continued. The control unit 40 is a controller. For example, various programs stored in a storage device inside the information providing apparatus 10 are stored in a RAM or the like by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is implemented as a work area. The control unit 40 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 2, the control unit 40 includes an information receiving unit 41, a providing unit 42, a bid processing unit 43, a submission processing unit 44, an evaluation receiving unit 45, and a reward calculation unit 46. The information receiving unit 41 receives target information regarding information to be spread from the client P01. Specifically, the information reception unit 41 receives, from the client P01, target information related to information that is spread through a medium (for example, SNS) in which the posted article is evaluated or the article is shared.

  For example, when the information receiving unit 41 receives information such as an image, maximum budget, condition, description, and period related to the information to be spread from the client P01, the various types of information received from the client P01 correspond to the client ID of the client P01. At the same time, it is registered in the target information database 31.

  The providing unit 42 provides target information to a user who can use an account for posting about arbitrary information, that is, a bidder I01. For example, when the providing unit 42 receives the request for providing the target information from the bidder terminal 200, the providing unit 42 distributes the target information registered in the target information database 31 to the bidder terminal 200, thereby making the target information an influencer. Present.

  The bid processing unit 43 executes various processes related to bids from the bidder I01 for the target information. For example, when accepting a bid from the bidder I01, the bid processing unit 43 accepts designation of an account that the bidder I01 uses for posting an article and registration of the number of followers. In such a case, the bid processing unit 43 registers the registered account or follower in association with the influencer database 32. In addition, when the bid processing unit 43 receives the designation of the reward amount from the bidder I01, the bid processing unit 43 associates the bid information including the bidder ID of the bidder I01 and the reward amount with the target information bid by the bidder I01. To the target information database 31.

  Then, the bid processing unit 43 notifies the client P01 of the account of the bidder I01 who has bid on the target information registered by the client P01. That is, when the bid processing unit 43 receives from the bidder I01 a proposal for an account for posting related to information to be spread, the bid processing unit 43 notifies the client P01 of information related to the account. More specifically, the bid processing unit 43 notifies the client P01 of the contents of the account used by the bidder I01 who made the bid, the compensation amount, user evaluation for the account, client evaluation, bid history, posting history, and the like. To do. Further, the bid processing unit 43 registers the bid history in the influencer database 32 in association with the account proposed by the bidder I01.

  The bid processing unit 43 may read the average value of the client evaluation of the account used by the bidder I01 and the average value of the user evaluation from the evaluation database 33, and notify the client P01 of the read evaluation. In addition, the bid processing unit 43 may notify only the evaluation value to the client P01, and may conceal information that identifies the client or user who performed the evaluation.

  Further, the bid processing unit 43 accepts selection of an account for posting an article from the client P01. In such a case, the bid processing unit 43 requests the bidder I01 who can use the selected account, that is, the bidder I01 who proposed the selected account to create an article.

  The submission processing unit 44 implements various processes related to submission of articles to be posted. For example, the submission processing unit 44 accepts submission of an article to be posted from a bidder I01 who can use the account selected by the client P01. In such a case, the submission processing unit 44 provides the submitted article to the client P01 and accepts whether or not to submit. When the submission processing unit 44 accepts the posting permission, the submission processing unit 44 transmits an instruction for posting to the bidder I01 of the submission source. In addition, when the bidder I01 posts an article, the submission processing unit 44 registers the posted article in the influencer database 32 as a posting history.

  The evaluation receiving unit 45 receives an evaluation for the account that posted the article from the user who viewed the posted article or the client P01 that posted the article. For example, when receiving an evaluation for a posted article from the SNS server 300, the user terminal 400, or the like, the evaluation receiving unit 45 registers the received evaluation in the influencer database 32 as a user evaluation, and averages the user evaluation The value is registered in the evaluation database 33 in association with the ID of the bidder who made the posting.

  Further, the evaluation receiving unit 45 receives an evaluation on the content of the article, the diffusion of information, and the like from the client P01. In such a case, the evaluation receiving unit 45 registers the received evaluation in the influencer database 32 as a client evaluation, and registers the average value of the client evaluation in the evaluation database 33 in association with the bidder ID who made the posting. To do.

  Note that the evaluation receiving unit 45 may specify the number of shares and the number of citations of posted articles and register the specified number of shares and the number of citations in the influencer database 32. Such sharing and the number of citations are presented to the client P01 by the bid processing unit 43 as account information proposed by the bidder I01. Moreover, the evaluation reception part 45 may calculate the evaluation value based on the number of sharing and citations as the user evaluation.

The reward calculation unit 46 performs monetization related to providing a service related to the information providing process. For example, the reward calculation unit 46 acquires a reward from the client before the article is actually posted, such as when the client P01 selects an account or when the article is allowed to be posted.
Then, when the bidder I01 posts an article using an account, the reward calculation unit 46 distributes a part of the reward acquired from the client P01 to the bidder I01 who posted the article. For example, the reward calculation unit 46 distributes to the bidder I01 an amount obtained by subtracting a predetermined fee from the amount registered as a reward amount by the bidder I01. Note that the reward calculation unit 46 implements the actual charging process such as acquisition and distribution of rewards in cooperation with a charging system that executes various charging processes.

  Here, the reward calculation unit 46 may change the proportion of the reward acquired from the client P01 to the user based on the posting result of the bidder I01. For example, when the average value of the user evaluation or the client evaluation exceeds a predetermined threshold, the reward calculation unit 46 has a posting result such as a case where the number of postings is larger than a predetermined threshold, or a case where the number of followers is larger than a predetermined threshold. May exceed the predetermined threshold, the proportion of the reward distributed to the bidder I01 may be increased. For example, the reward calculation unit 46 may reduce the fee ratio.

  Here, when the posting result of the bidder I01 is low, the bidder I01 samples the product and posts the sampling result as an article. In such a case, the reward calculation unit 46 may provide a product related to information to be spread to the bidder I01. For example, the reward calculation unit 46 may request the client P01 to send a sample of the product together with the address of the bidder I01.

[4. Example of process for selecting bidders)
Here, the client P01 may select a plurality of bidders and accounts to post articles. Hereinafter, an example of processing in which the client P01 selects a plurality of accounts will be described with reference to FIGS.

  FIG. 6 is a diagram illustrating an example of processing in which the client selects a plurality of accounts. For example, FIG. 6 shows an example in which the client P01 recruits influencers for the product PR with a total reward of 100,000 yen and bids are made from a plurality of bidders I01 to I04. In such a case, the information providing apparatus 10 provides the client P01 with the bid amount set by each bidder I01 to I04, the total number of available account followers, the overall evaluation calculated from the user evaluation, the client evaluation, and the like. To provide.

  For example, FIG. 7 is a diagram illustrating an example of processing in which the information providing apparatus according to the embodiment provides bidder information to the client. For example, the information providing apparatus 10 provides the client P01 with information on the bidders I01 to I04 who have bid on the client P01. Here, the information providing apparatus 10 displays account information such as an account name such as “account # 1”, the number of followers, an average value of evaluation, and the like for each bidder I01 to I04.

  For example, when the information providing apparatus 10 selects the information “account # 1” as illustrated in FIG. 7A, the information providing apparatus 10 displays “account # 1” as illustrated in FIG. Detailed information is displayed. For example, the information providing apparatus 10 displays not only the comprehensive evaluation of “account # 1” but also the contents of the client evaluation, the contents of the user evaluation, the past posting history, and the like. In addition, the information providing apparatus 10 displays not only the past posting history but also, for example, a profile related to “Account # 1”, PR text registered in advance by the bidder I01 who can use “Account # 1”, and the like. Also good.

  As a result, the client P01 can select a bidder who posts an article in consideration of not only the bid amount, the account evaluation, or the number of followers but also the branding of information to be spread. Note that when the client P01 selects a product or service category for which PR is desired, the information providing apparatus 10 may preferentially display information on an account having a high account evaluation regarding the selected category.

  Returning to FIG. 6, the description will be continued. For example, in the example illustrated in FIG. 6, the bidder I04 has the highest total number of followers “50,000” among the bidders I01 to I04, but the overall evaluation is the highest among the bidders I01 to I04. Low “1.5”. Such a bidder I04 has a high possibility of diffusing product information by a technique such as the so-called flaming commercial law. On the other hand, the bidder I03 is “500”, which has the smallest number of followers among the bidders I01 to I04, but the overall evaluation is “4.5”, which is the highest among the bidders I01 to I04. is there. Such a bidder I03 is highly likely to make a post with a high appeal effect to a user having a specific hobby. Further, the total amount of bids of the bidders I01 to I03 is “100,000 yen” and falls within the range of the total amount of reward.

  Therefore, the client P01 excludes the bidder I04 from the selection targets, and selects the bidders I01 to I03 as bidders to post articles. In such a case, the bidders I01 to I03 individually create articles and post the created articles on the same or different SNS. For this reason, on SNS, articles created by a plurality of bidders I01 to I03 with different viewpoints and personalities will be browsed, shared or quoted. Product information will be spread.

  In the above-described example, an example is described in which the client P01 does not select the user I04 in order to avoid the flaming commercial law. However, the client P01 may select the bidder I04 if he / she wants to spread information by an account with many followers, even at the risk of fire. Further, the client P01 does not need to use up the total amount of reward, and may select only the bidder I01 and the bidder I03, for example.

[5. Example of processing according to rank)
Next, an example of processing according to the rank of an account will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of processing according to the rank executed by the information providing apparatus according to the embodiment. For example, the information providing apparatus 10 ranks the ranks of accounts used by bidders for posting articles in four stages from level 1 to level 4 according to followers and evaluation values. And the information provision apparatus 10 performs the restriction | limiting with respect to a bid, the setting of the minimum remuneration amount, etc. according to the rank of the account proposed by the bidder.

  For example, when the account rank is “level 1”, which is the lowest rank, the information providing apparatus 10 prohibits bids on the target information registered by the client P01 and offers from the client P01, and allows only sampling of products. . As a result, when the rank of the account is “level 1”, the bidder can only apply for sampling.

  Further, when the rank of the account is “level 2”, the information providing apparatus 10 permits a bid for the target information and sets the minimum reward amount to “20,000 yen or more”. Further, when the rank of the account is “level 3”, the information providing apparatus 10 permits a bid for the target information and sets the minimum reward amount to “40,000 yen or more”. On the other hand, when the rank of the account is “level 2” or “level 3”, the information providing apparatus 10 disables the offer from the client P01 and permits participation in the sampling recruitment.

  In addition, when the account rank is the highest “level 4”, the information providing apparatus 10 permits bidding on the target information and sets the minimum reward amount to “50,000 yen or more”. In addition, when the rank of the account is “level 4”, the information providing apparatus 10 permits an offer to post an article from the client P01. On the other hand, the information providing apparatus 10 prohibits participation in sampling recruitment in order to prevent an account with a high rank from being easily used.

[6. Information provision processing flow)
Next, an example of information providing processing executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of information providing processing executed by the information providing apparatus according to the embodiment.

  For example, the information providing apparatus 10 receives target information related to information to be spread (step S101). In such a case, the registered target information is presented to an influencer (that is, a bidder) who can post information using an account (step S102), and a bid for the target information is accepted (step S103).

  Further, the information providing apparatus 10 presents an evaluation or the like related to the account of the influencer who has bid on the client P01 (step S104). And the information provision apparatus 10 receives selection of the account which posts an article, and a reward from a client (step S105).

  Further, the information providing apparatus 10 accepts submission of an article from the influencer whose account is selected (step S106), and accepts permission from the client P01 who has confirmed the posted article (step S107). Then, the information providing apparatus 10 requests the influencer to post an article (step S108). As a result, the influencer posts an article to SNS or the like using the account proposed at the time of bidding.

  Further, the information providing apparatus 10 receives an evaluation from the user for the posted article (step S109) and also receives an evaluation from the client (step S110). Then, the information providing apparatus 10 registers the evaluation (step S111), provides a reward considering the fee to the influencer (step S112), and ends the process.

[7. (Modification)
In the above, an example of the information providing process by the information providing apparatus 10 has been described. However, the embodiment is not limited to this. Hereinafter, the variation of the information provision process which the information provision apparatus 10 performs is demonstrated.

[7-1. About bidding method)
Although the information providing apparatus 10 described above accepts a reverse bid from the bidder I01 who specified the reward amount for the target information on the client P01 side, the embodiment is not limited to this. For example, the information providing apparatus 10 may accept a bid by a fixed unit price method in which a reward for the bidder I01 is fixed. In addition, the information providing apparatus 10 may adopt any other bidding method and cause the bidder I01 to post information that the client P01 desires to spread.

  Further, the information providing apparatus 10 may grant the right to perform sampling solicitation or offer only to the client P01 that satisfies a predetermined condition. For example, when the client P01 is a small business, the information providing apparatus 10 has a predetermined number (for example, when the total number of rewards is a predetermined amount or more, etc. , 100) bidders may be given the right to request sampling.

  Further, the information providing apparatus 10 may present an estimate of the bid amount when the bidder I01 bids. For example, the information providing apparatus 10 may calculate a guideline for the bid amount based on the rank of the bidder I01, the number of followers, the posting history, the evaluation, and the like, and present the calculated guideline to the bidder I01. . If the product or service related to the target information is an attractive product or service for the bidder I01, the bidder I01 may wish to perform a review without charge. In consideration of such a case, the information providing apparatus 10 may allow the bidder I01 to set the bid amount to “0 yen”. However, if such a setting is made, the reliability of the review may be reduced. Therefore, the information providing apparatus 10 may allow only the bidder I01 whose rank is equal to or higher than a predetermined threshold to set the bid amount to “0 yen”.

  In addition, the information providing apparatus 10 may solicit clients P01 and bidders I01 in order to feature products and services in accordance with a predetermined theme. For example, the information providing apparatus 10 recruits bidders who want to review new products. Further, the information providing apparatus 10 presents account information that can be used by the solicited bidders to a plurality of clients, and requests registration of target information on products and services in accordance with a predetermined theme such as new products. . And the information provision apparatus 10 may distribute the registered object information to each bidder, and may post an article.

  In addition, the information providing apparatus 10 may instruct the bidder to create the content of the article in a common format to some extent when performing a special feature on products or services in accordance with such a theme. Further, the information providing apparatus 10 may post articles related to such a special feature collectively on a predetermined website or the like on behalf of the bidder.

[7-2. About advertisement display)
Here, an article called a native advertisement may include a sentence, an image, or the like indicating that the article is an article related to an advertisement from the viewpoint of policy or compliance. Therefore, the information providing apparatus 10 may condition the bidder that a sentence indicating that the article is a native advertisement includes an image. For example, the information providing apparatus 10 may instruct the bidder to always include in the article a banner indicating that the article is a native advertisement or information related to a service provided by the information providing apparatus 10. Good.

[7-3. About evaluation)
Further, the information providing apparatus 10 may accept user evaluation and client evaluation at an arbitrary timing. For example, the information providing apparatus 10 may accept a user evaluation or a client evaluation from the first day of the PR period to the end date of the PR period, or until a predetermined period elapses after the PR period ends. Further, the information providing apparatus 10 may accept a period for accepting user evaluation and client evaluation together with registration of target information from the client P01.

  In addition, the information providing apparatus 10 may adjust the user evaluation in consideration of re-sharing or re-quoting of a shared or cited article. For example, when the number of times an article is shared or cited is 100 times or more, the information providing apparatus 10 increases the user evaluation by “1.0” points, and the number of times the article is reshared or requoted is 100. If the number of times is greater than or equal to the number of times, the user evaluation may be increased by “0.1”. Such adjustment of the evaluation value may be realized by an arbitrary calculation method in consideration of an arbitrary parameter and an arbitrary coefficient.

[7-4. (About media to post to)
Here, the information providing apparatus 10 may accept a bid from the bidder I01 who performs an information disclosure service independently. That is, the information providing apparatus 10 may accept a bid from the owned media. When such a bidder I01 is selected, the created article is posted and spread through the media on which the bidder I01 provides the article.

  Moreover, it is predicted that the evaluation for an article posted through such owned media includes the evaluation for the article and the evaluation for the owned media. Therefore, the information providing apparatus 10 may perform a distinction between the evaluation for the article and the evaluation for the owned media according to the evaluation mode and contents. For example, a link to an article posted on such owned media may be posted on other media. Therefore, the information providing apparatus 10 regards the evaluation directly performed on the article posted on the owned media as the evaluation on the owned media, and responds to the link to the article posted on other media. Evaluation may be regarded as evaluation of an article. In addition, the information providing apparatus 10 considers independent weighting for the evaluation performed directly on the articles posted on the owned media and the evaluation on the links to the articles posted on other media. Thus, a comprehensive evaluation value may be calculated.

[7-5. Device configuration〕
Note that the information providing apparatus 10 may be communicably connected to any number of client terminals 100, bidder terminals 200, SNS server 300, and user terminals 400. The information providing apparatus 10 may be realized by a front-end server that exchanges information and a back-end that executes various calculation processes. The databases 31 to 33 registered in the storage unit 30 may be registered in an external storage server or the like, and the above-described processing may be realized by the information providing apparatus 10 communicating with the storage server.

[7-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the bid processing unit 43 and the submission processing unit 44 illustrated in FIG. 2 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[7-7. program〕
Further, the information providing apparatus 10 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. FIG. 10 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040.

[8. effect〕
As described above, the information providing apparatus 10 receives target information related to information to be spread from the client P01. Then, the information providing apparatus 10 provides target information to the bidder I01 who can use an account for posting related to arbitrary information. As described above, the information providing apparatus 10 can perform a bridge between the client P01 who wants to spread information and the bidder I01 who can spread the information using an account. Diffusion can be facilitated.

  Further, when the information providing apparatus 10 receives a proposal for an account for posting information related to information to be spread from the bidder I01 who can use the account, the information providing apparatus 10 notifies the client P01 of information related to the account. For this reason, the information providing apparatus 10 can cause the client P01 to select an account for information diffusion.

  In addition, when the information providing apparatus 10 receives a proposal for a reward amount related to posting of information using an account from the bidder I01 together with the proposal for the account, the information providing apparatus 10 notifies the client P01 of the information regarding the account and the reward amount. For this reason, the information providing apparatus 10 can perform a bridge between the client P01 who wishes to spread the article and the bidder I01 who spreads the article by the reverse bidding method.

  In addition, the information providing apparatus 10 notifies the client P01 of information related to the account that has accepted the proposal, together with evaluation related to the account. For this reason, the information provision apparatus 10 can make the client P01 select an account based on the evaluation with respect to the articles posted in the past.

  In addition, the information providing apparatus 10 performs at least one of client evaluation by the client P01 in which information to be spread is posted by the account and user evaluation by a user who has viewed the information posted by the account as the account evaluation. Notify one. Therefore, the information providing apparatus 10 can provide useful information when selecting an account to the client P01.

  Further, the information providing apparatus 10 notifies only the value of the client evaluation as the client evaluation. For this reason, the information providing apparatus 10 can conceal information on which client has made a post in the past.

  In addition, the information providing apparatus 10 receives, from the client P01, the selection of an account for posting related to information to be spread from the proposed accounts. Further, the information providing apparatus 10 accepts submission of information posted by the bidder I01 using an account. Then, the information providing apparatus 10 receives from the client P01 whether or not to post the submitted information. For this reason, the information providing apparatus 10 can post an article using an account desired by the client P01, so that, for example, damage to the brand of the client P01 can be prevented.

  Further, when the bidder I01 has posted information to be spread using an account, the information providing apparatus 10 receives at least one of client evaluation and user evaluation for the posted account. For this reason, the information provision apparatus 10 can acquire the evaluation based on the actually posted article.

  In addition, the information providing apparatus 10 determines the account for which the posting has been made based on the comparison result between the evaluation by the user who has viewed the posting and the evaluation by the user with respect to the other information regarding the same information as the posted information. Identify the assessment. For this reason, the information providing apparatus 10 appropriately reflects the evaluation of the account that posted the article even when the evaluation of the posted information itself and the evaluation of the account are mixed in the evaluation by the user who viewed the article. be able to.

  Further, the information providing apparatus 10 obtains a reward from the client P01 before the bidder I01 uses the account to post information to be spread. Then, when the bidder I01 posts information to be spread using the account, the information providing apparatus 10 sends a part of the reward obtained from the client P01 to the bidder I01 who can use the account. Distribute. For this reason, the information provision apparatus 10 can acquire the reward with respect to the service which the information provision apparatus 10 provides while preventing unpaid payment.

  Further, the information providing apparatus 10 changes the proportion of the reward acquired from the client P01 to the bidder I01 based on the posting result of the bidder I01. For example, the information providing apparatus 10 increases the proportion of the reward distributed to the bidder I01 as the posting result of the bidder I01 is higher. For this reason, the information providing apparatus 10 can increase the amount of reward for the bidder I01 as the article is posted and the evaluation of the article is increased, so that the quality of the posted article is improved. be able to.

  Further, the information providing apparatus 10 provides a product, service, or event related to information to be spread to a bidder I01 who posts information related to the product, service, or event using an account. That is, the information providing apparatus 10 provides a sampling target to the bidder I01. For this reason, the information providing apparatus 10 can provide an opportunity to obtain article posting and evaluation for a bidder I01 who can use an account with a low rank.

  Further, the information providing apparatus 10 receives from the client P01 target information related to information that is spread through a medium in which the posted information is evaluated or shared. For this reason, the information providing apparatus 10 can diffuse the information to be spread widely in general.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Communication part 30 Memory | storage part 31 Target information database 32 Influencer database 33 Evaluation database 40 Control part 41 Information reception part 42 Provision part 43 Bid process part 44 Submission process part 45 Evaluation reception part 46 Compensation calculation part 100 Client Terminal 200 bidder terminal 300 SNS server 400 user terminal

Claims (18)

An information receiving unit that receives target information about information to be spread from a client;
An information providing apparatus comprising: a providing unit that provides the target information to a user who can use an account for posting about arbitrary information. A notification unit for notifying the client of information related to the account when a proposal of an account for posting related to the information to be spread is received from a user who can use the account. The information providing apparatus according to claim 1. The notification unit, when receiving a proposal for a compensation amount for posting information using the account together with the proposal for the account, notifies the client of the information about the account and the compensation amount. The information providing apparatus according to claim 2. The information providing apparatus according to claim 2, wherein the notification unit notifies the client of information related to the account that has accepted the proposal, together with an evaluation regarding the account. The notification unit notifies at least one of the evaluation by the client to whom the information to be spread by the account is posted or the evaluation by the user who has viewed the information posted by the account as the evaluation for the account. The information providing apparatus according to claim 4, wherein: The information providing apparatus according to claim 5, wherein the notification unit notifies only a value indicating the evaluation as an evaluation by a client to which information to be spread is posted by the account. 7. The apparatus according to claim 2, further comprising: a selection receiving unit that receives, from the client, a selection of an account for posting related to the information to be spread among the proposed accounts. Information provision device. An acceptance section for accepting submission of information posted by the user using the account;
The information providing apparatus according to claim 1, further comprising: a permission accepting unit that accepts whether or not to post the submitted information from the client. When the user has posted the information to be spread using the account, the evaluation of the account that has made the posting is received from at least one of the client or the user who has viewed the posting. The information providing device according to claim 1, further comprising an evaluation receiving unit. The evaluation receiving unit is configured to make an account based on a comparison result between an evaluation by a user who has viewed the post and an evaluation by a user with respect to another post about the same information as the posted information. The information providing apparatus according to claim 9, wherein an evaluation is specified. A remuneration calculating unit that distributes a part of remuneration acquired from the client to users who can use the account when the user has posted information to be spread using the account; The information providing device according to claim 1, wherein the information providing device is provided. The information providing apparatus according to claim 11, wherein the reward calculation unit acquires a reward from the client before the user posts the information to be spread using the account. 13. The information provision according to claim 11, wherein the reward calculation unit changes a distribution ratio of the reward acquired from the client to the user based on the posting result of the user. apparatus. The information providing apparatus according to claim 13, wherein the reward calculation unit increases a proportion of the reward distributed to the user as the posting result of the user is higher. The product providing unit for providing a product, service, or event related to the information to be spread to a user who posts information related to the product, service, or event using the account. The information providing apparatus according to any one of 1 to 14. 16. The information receiving unit according to any one of claims 1 to 15, wherein the information receiving unit receives, from the client, target information related to information spread through a medium on which evaluation of posted information or sharing of the information is performed. The information provision apparatus as described in any one. An information providing method executed by the information providing apparatus,
An information reception process for receiving target information about information to be spread from a client;
A providing step of providing the target information to a user who can use an account for posting about arbitrary information. An information reception procedure for receiving target information from a client about information to be spread on a computer,
An information providing program for causing a user who can use an account for posting about arbitrary information to execute the providing procedure for providing the target information.

Images