JP2020173859A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

To reduce the time and labor required to create content.SOLUTION: An information providing device comprises a selection receiving unit which receives selection of an account posting information to be diffused from a client, and a providing unit which provides users who can use the account selected by the client with target information on the information to be diffused received from the client.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information providing device, an information providing method, and an information providing program.

In recent years, with the rapid spread of the Internet, content distribution via the Internet has been actively carried out. For example, by displaying an advertisement content called a native advertisement in which the format is matched to the medium on which the advertisement content is displayed, an advertisement distribution that encourages a viewer to click or convert the advertisement content is performed.

JP-A-2002-63510

However, in the above-mentioned conventional technology, for example, the content is created according to the format of each medium for displaying the content, such as a microblog or a photo posting site. Therefore, in the above-mentioned conventional technique, it may take time and effort to create the content.

The present application has been made in view of the above, and an object of the present application is to reduce the time and effort required to create the content.

The information providing device according to the present application is accepted by the client for the selection reception unit that accepts the selection of the account for posting the information to be spread from the client and the user who can use the account selected by the client. It is characterized by having a providing unit that provides target information regarding the information to be diffused.

According to one aspect of the embodiment, it is possible to reduce the time and effort required to create the content.

FIG. 1 is a diagram showing an example of a determination process executed by the information providing device according to the embodiment. FIG. 2 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 3 is a diagram showing an example of information registered in the target information database according to the embodiment. FIG. 4 is a diagram showing an example of information registered in the influencer database according to the embodiment. FIG. 5 is a diagram showing an example of information registered in the evaluation database according to the embodiment. FIG. 6 is a diagram showing an example of a process in which a client selects a plurality of accounts. FIG. 7 is a diagram showing an example of a process in which the information providing device according to the embodiment provides bidder information to the client. FIG. 8 is a diagram showing an example of processing according to the rank executed by the information providing device according to the embodiment. FIG. 9 is a flowchart showing an example of a flow of information providing processing executed by the information providing apparatus according to the embodiment. FIG. 10 is a diagram showing an example of a hardware configuration.

Hereinafter, the information providing device, the information providing method, and the mode for implementing the information providing program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the information providing device, the information providing method, and the information providing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1-1. An example of an information providing device]
First, an example of a process executed by the information providing device according to the present application will be described with reference to FIG. FIG. 1 is a diagram showing an example of a determination process executed by the information providing device according to the embodiment. In FIG. 1, the information providing device 10 is a client terminal 100 used by an arbitrary client P01, a bidder terminal 200 used by an arbitrary bidder I01, and various SNSs (Social Networking) via a predetermined network N such as the Internet. It is possible to communicate with the SNS server 300 that provides services related to Service).

The client terminal 100 is a terminal device used by the client P01, and is realized by an information processing device such as a PC (Personal Computer) or a server device. Further, the bidder terminal 200 is a terminal device used by the bidder I01, and is realized by a PC, a server device, a mobile terminal device, or the like.

As will be clarified in the explanation described later, the "client" refers to a user or corporation requesting the spread of information, and the "bidder" is a user who bids on the request by the client. And corporations, but the embodiment is not limited to this. That is, the terms "client" and "bidder" do not limit the content of the information providing process described later, and the information providing device 10 refers to the terminal device used by any user, corporation, etc. as the client terminal 100 or It may be recognized as the bidder terminal 200 and the information providing process described later may be realized.

The SNS server 300 is an information processing device that provides services related to various SNSs, and is realized by, for example, a server device or a cloud system. In addition, when the SNS server 300 accepts posts of various contents such as blogs, microblogs, web pages, messages, still images, moving images, voices, etc., the received contents are published to release various information related to the contents to the world. It can be diffused in general.

Here, diffusion is a concept that indicates an aspect in which the posted information itself or the information duplicated from the information is transmitted between users. For example, diffusion is not only a form in which the posted information is transmitted to other users by browsing the posted information, but also the information posted by one user is transmitted to another user by another user. By reposting as a post (that is, by sharing or quoting the posted information), the information is also transmitted to the user who viewed the reposted information. .. That is, diffusion means information posted by a certain user using a predetermined account, that is, a post of that account is shared or quoted by another user, and thus another post of another account. It includes the concept of being open to users and expanding the opportunity to view information.

To give a specific example, the SNS server 300 includes Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), Googole + (registered trademark), Line (registered trademark), LinkedIn (registered trademark), and Vine. Provide a service that publishes content posted by one user to other users, such as (registered trademark). The SNS server 300 may provide services related to the publication of product evaluation sites and blogs.

Here, in a general SNS service, content is posted and published for each account acquired in advance by the user, linking between accounts such as follow-up, evaluation of content, sharing of content, quoting of content, etc. That is, information about the content is disseminated. For example, bidder I01 posts content including information that he / she wants to spread to others to the SNS server 300. In such a case, the SNS server 300 bids the content posted by the bidder I01 as a post by an account available to the bidder I01 (hereinafter, may be referred to as "account of the bidder I01"). It will be disclosed to users of the content associated with the content of person I01. Then, when the SNS server 300 receives a request for sharing or quoting the content from the user, the SNS server 300 republishes the content posted by the bidder I01 as a post by the user's account. As described above, the SNS server 300 has a function of spreading information about the content to the general public by accepting acts such as sharing and quoting the content as well as publishing the content.

Further, in such an SNS service, there is a user who is followed by many users, that is, a user called an influencer who can use an account associated with many users' accounts. .. When such a user called an influencer posts the content, not only the content is released to many users, but also the content is easily evaluated, shared, and quoted, so that information about the content can be obtained. It will be widely disseminated to the general public.

The information providing device 10 is an information processing device that realizes the information providing processing described later, and is realized by, for example, a server device or a cloud system.

[1-2. Native advertising]
Here, in the SNS service provided by the SNS server 300, when the native advertisement is delivered, the advertisement content is generated according to the type of the content provided by the SNS service, and the generated advertisement content is posted. It becomes. However, the types of contents provided by each SNS service are being subdivided, and the users who use each SNS service are also changing day by day. In addition, one user may be using a plurality of SNS services. Therefore, in order to effectively spread the information, it is difficult to select which type of advertising content is generated for which SNS service.

[1-3. Information provision processing]
Therefore, the information providing device 10 executes the information providing process described below to provide the bidder I01 with information that the client P01 wants to spread, that is, information that the client P01 wants PR (Public Relations). Diffuse. More specifically, when the information providing device 10 receives the target information regarding the information to be diffused from the client P01, the information providing device 10 is a client to a user who can use an account for posting to SNS or the like, that is, a bidder I01. Provide the target information received from. Then, the information providing device 10 accepts the proposal of the account used for spreading the information regarding the target information from the bidder I01. That is, the information providing device 10 accepts the proposal of the account for spreading the information from the influencer I01 by the reverse bidding method (reverse auction method) for the information to be spread registered by the client P01. As a result, the information providing device 10 can connect the client P01 and the bidder I01.

Hereinafter, an example of the flow of processing executed by the information providing device 10 will be described with reference to FIG. First, the information providing device 10 accepts the registration of the target information indicating the content of the information that the client P01 wants to spread (step S1). In such a case, the information providing device 10 presents the target information received from the client P01 to the bidder I01 who can use the account for posting to the SNS server 300 (step S2). For example, as shown in FIG. 1A, the information providing device 10 includes a title such as "recruitment of product PR influencers", a photograph of a product to be disseminated of information, a total amount of compensation for disseminating information, and bidding. Necessary conditions and the like are presented to bidder I01 as target information. Here, the conditions necessary for bidding are information indicating a mode for spreading information and conditions such as an account to be used, such as limiting posting to an account having 1000 or more followers.

Here, the bidder I01 bids on the target information when the account that he / she can use satisfies the condition and is interested in the presented target information (step S3). In such a case, the information providing device 10 presents the evaluation of the bidder I01 who made the bid and the contents of the bid to the client P01 (step S4). For example, as shown in FIG. 1B, the information providing device 10 requests the bidder I01 as a reward for posting information using the account, that is, the bid amount and the account available to the bidder I01. And the information indicating the overall evaluation of the accounts available to the bidder I01 are provided to the client P01. That is, the bidder I01 proposes to the client P01 an account for posting information to be spread. When the information providing device 10 receives the proposal of the SNS to be posted from the bidder I01, the information providing device 10 may present the proposed SNS to the client P01.

Here, as the account information provided to the client P01, when the client P01 selects an account, such as the type of SNS in which the account exists, the profile image and profile contents of the account, the number of followers of the account, and the like. Any information that can be used as an index is adopted. In addition, the evaluation of the account that can be used by bidder I01 is, for example, the content of the evaluation by the user who browsed the information posted using that account, or the client whose information was spread using that account. This is information indicating the evaluation based on the content of the evaluation by P01, that is, the evaluation for the account. The evaluation of the account may be based on, for example, the ease of evaluation, the ease of sharing or quoting of the information posted using the account, and the like.

Such account information, evaluation of the account, bid amount, etc. can be an index when the client P01 selects an account to be used when spreading the information. Then, the client P01 selects an account to be used for spreading information, that is, an influencer who spreads information from the proposed accounts (step S5). By selecting the influencer in this way, the client P01 secures the brand power of the client P01 and the information to be spread.

If the client P01 does not bid for an account that satisfies the desired conditions, the client P01 may cancel the recruitment of influencers without selecting the influencer. Further, when the client P01 has bid for a plurality of accounts, the client P01 may select a plurality of accounts that satisfy the desired conditions from the bid accounts. In such a case, information created independently will be posted for each selected account.

When the account is selected in this way, the bidder I01 who posts using the selected account creates the information to be posted (hereinafter referred to as "article") and creates it before posting. The article is submitted to the information providing device 10 (step S6). For example, the bidder I01 submits text, still images, moving images, and the like including product introductions and reviews related to the target information to the information providing device 10 as articles. The bidder I01 may upload the created article for each media (each SNS) to which the bid is posted. In such a case, the information providing device 10 causes the client P01 to confirm the submitted article (step S7).

Then, when the client P01 wishes to spread the information to be spread by the submitted article, the client P01 authenticates the post and the article is posted using the account available to the bidder I01. (Step S8). That is, the client P01 deposits the reward before the article is posted.

In such a case, the bidder I01 posts an article to the SNS server 300 or the like (step S9). As a result, the SNS server 300 publishes the article to each user and accepts the sharing and citation of the article to spread the information contained in the article, that is, the information that the client P01 wants to spread. (Step S10).

Further, when the bidder I01 posts an article using the account, the information providing device 10 accepts the evaluation of the article or the account that posted the article from the user who viewed the posted article as the user evaluation. (Step S11). The information providing device 10 may directly receive the user evaluation from each user, or may extract the user evaluation from the SNS server 300. For example, the information providing device 10 may calculate the user evaluation from the content and number of evaluations, comments, and the like displayed by the SNS server 300 together with the article.

Further, the information providing device 10 receives the posted article and the evaluation of the account that posted the article as the client evaluation from the client P01 (step S12). For example, the information providing device 10 provides the client P01 with a report indicating the number of articles viewed, the user's evaluation of the article, the number of shared articles, the number of citations, etc., when a predetermined period has passed since the article was posted. provide. Then, the information providing device 10 accepts the evaluation performed by the client P01 based on the report as the client evaluation.

Then, when the information providing device 10 receives the user evaluation or the client evaluation, the information providing device 10 provides the bidder I01 with a reward in consideration of the fee (step S13). For example, the information providing device 10 provides a part of the reward received from the client P01 before posting the article in step S8 to the bidder I01 after posting the article. More specifically, the information providing device 10 provides the bidder I01 with a value obtained by subtracting a predetermined ratio of commission from the reward amount set by the bidder I01 as the bid amount. The fee deducted from the reward amount corresponds to the usage fee of various services related to information provision processing.

In this way, when the information providing device 10 receives the target information regarding the information to be spread from the client P01, the information providing device 10 provides the target information received from the client to the bidder I01 who can use the account for posting to the SNS or the like. To do. Then, the information providing device 10 accepts the proposal of the account used for spreading the information regarding the target information from the bidder I01. Therefore, the client P01 does not have to create a native advertisement for each SNS type on the client P01 side, but only needs to select an account to be used in each SNS. As a result, the information providing device 10 can reduce the time and effort required to create the content.

Further, since the information providing device 10 can assist the connection between the client P01 who wants to spread native advertisements on SNS or the like and the bidder I01 who wants activities and income as an influencer, the information providing device 10 can be used as an influencer. Not only can it assist activities, but it can also reduce barriers to entry in activities as an influencer. Therefore, the information providing device 10 increases the influencers of each SNS and the like, and as a result, increases the choice of the account used by the client P01 for spreading the information, reduces the time and effort required to create the advertisement content, and native advertisement. It is possible to promote an increase in the diffusive power of. As a result, the information providing device 10 can realize a series of cycles such as increasing the number of requests from the client P01 and further encouraging new entry of influencers.

[2. Variations of information provision processing]
In the above description, an example of the information providing process executed by the information providing device 10 has been described. However, the embodiment is not limited to this. In the following description, variations of the information providing process executed by the information providing device 10 will be described.

[2-1. About concealment of evaluation]
In the information providing process described above, the information providing device 10 presents the account in which the bid was made to the client P01 together with the past user evaluation and the client evaluation. Here, the information providing device 10 may notify only the value indicating the evaluation of the client evaluation performed in the past without presenting which client is the evaluation. That is, the information providing device 10 discloses the content of the evaluation to the influencer to other clients, but may keep the evaluation by which client private. In addition, the information providing device 10 may or may not disclose the reward amount when the influencer makes a post.

Further, the information providing device 10 may disclose only the user evaluation and keep the client evaluation private. For example, the information providing device 10 presents which client the influencer has been in charge of in the past, but does not present the evaluation from each client, and only the average value of the client evaluation is disclosed. May be good. For example, the information providing device 10 may present the client P01 with a list indicating the clients to be spread regarding the articles posted in the past by the bidder I01.

[2-2. Achievements]
The information providing device 10 may execute the information providing process in consideration of the posting results of the accounts available to the bidder I01 and eventually the bidder I01. For example, the information providing device 10 has a type of SNS in which an article is posted by an account available to bidder I01, the number of followers of the account, the number of posted information, the number of bids, the number of times selected by the client, The rank is set for the accounts that can be used by the bidder I01 based on the information indicating the posting performance such as the number of times the article to be spread is posted, the user evaluation for the posted article, the value of the client evaluation, and the average value. Then, the information providing device 10 may realize various processes according to the rank set for the account. Hereinafter, an example of processing according to the rank will be described.

[2-3. About fees]
For example, the information providing device 10 may change the ratio of the reward to be distributed to the bidder I01 among the rewards obtained from the client P01 according to the rank set for the account. That is, the information providing device 10 may change the ratio of the commission acquired from the reward based on the posting record of the account used when the bidder I01 posted the article. For example, when the rank of the account used by the bidder I01 is lower than the predetermined threshold value, the information providing device 10 bidders a reward obtained by reducing a predetermined percentage of commission (for example, 20%) from the bid amount. Provided to I01.

On the other hand, when the rank of the account used by the bidder I01 is higher than the predetermined threshold value, the information providing device 10 reduces the fee (for example, 10%) of the bid amount lower than the predetermined ratio. The reward is provided to bidder I01. That is, the information providing device 10 increases the ratio of the reward amount to be distributed to the bidder I01 among the rewards received from the client P01 as the posting record of the account is higher.

The information providing device 10 may have a constant fee ratio regardless of the rank of the account. Further, the information providing device 10 may set the fee to, for example, a fixed amount instead of the ratio to the reward. Further, the information providing device 10 may dynamically change the reward amount and the ratio of the commission to the posting of the article based on the number of views, the number of shares, the number of citations, the content of evaluation, etc. of the posted article. .. For example, the information providing device 10 may reduce the commission rate when the number of times an article is cited exceeds a predetermined threshold value. When the fee is reduced in this way, the information providing device 10 can widely advertise the platform related to the information providing processing to the user who becomes an influencer.

[2-4. About the contents of the bid]
Further, for example, the information providing device 10 may change the bidding mode according to the rank set for the account. For example, the information providing device 10 may set a minimum bid amount or a maximum bid amount for each rank. Further, the information providing device 10 may limit the types of SNS that can be posted for each rank and the mode of the article.

Here, when many influencers newly join, the quality of posted articles may deteriorate. Therefore, when the rank set for the account is equal to or less than a predetermined threshold value, for example, the lowest rank, the information providing device 10 does not accept the bid amount setting and only samples the product or the like. You may accept the bid. For example, when the information providing device 10 receives the information of the product to be sampled from the client P01 as the diffusion target, the information providing device 10 accepts the bid with the bid amount of "0 yen" from the bidder I01 who samples the product. The bid for such sampling may be a proposal of an account that performs sampling.

In such a case, the information providing device 10 provides the product provided by the client P01 to the bidder I01 selected by the client P01 from the bidders I01 who have made a bid. For example, the information providing device 10 provides the client P01 with the address information and the like of the bidder I01, so that the client P01 sends the product to the bidder I01. In such a case, the bidder I01 submits the sampling result such as the evaluation of the sent product to the information providing device 10. Then, the information providing device 10 provides the submitted sampling result to the client P01.

The bidder I01 may submit an article showing the sampling result and, if the client P01 has permission, post the submitted article to the SNS, and the article may be posted without obtaining the permission of the client P01. May be posted as a sampling result. That is, whether or not to publish the sampling result, whether or not the client P01 confirms the sampling result, and whether or not to confirm the article including the sampling result can be any aspect desired by the client P01. May be adopted.

Further, the information providing device 10 may accept an offer from the client P01 to the bidder I01 whose rank is higher than a predetermined threshold value even if no bid has been made. For example, the information providing device 10 receives the designation of the target information, the reward amount, and the bidder I01 who wants to post the article from the client P01. In such a case, the information providing device 10 presents the target information and the reward amount to the designated bidder I01, and when the bidder I01 accepts the offer, obtains the reward from the client P01 and bids. When the person I01 posts an article, the bidder I01 is rewarded.

Further, for example, the information providing device 10 may accept from the client P01 the designation of the number of bidders who post articles and the reward amount provided to each bidder. That is, the information providing device 10 may accept a PR request for which the reward amount is fixed. When such a designation is accepted, the information providing device 10 accepts a bid from a bidder who posts an article with a reward amount designated by the client P01.

The information providing device 10 may accept an offer from the client P01 to the bidder I01 whose account is registered regardless of the rank. Further, the information providing device 10 may accept a sampling offer from the client P01.

[2-5. About posting destination]
Here, the bidder I01 may post to any service other than the so-called SNS service as long as it is a service in which the posted information is diffused. Further, the bidder I01 may post to any service such as a service in which the posted information is evaluated, a service in which the information is shared, and a service in which the information is quoted. Further, the service for posting such a post may be selected according to the request from the client P01.

For example, the information providing device 10 may accept registration of target information on condition that an article is posted to a predetermined type of SNS. Further, for example, the information providing device 10 may accept a selection from the client P01 such as which SNS to post to when authenticating the article to be posted. Further, when the information providing device 10 receives a proposal from the bidder I01 as to which SNS to post to, the information providing device 10 may transmit the proposal to the client P01.

[2-6. About the account]
Here, the account that can be used by the bidder I01 may be an account that allows the bidder I01 to post an article, and may not be one-to-one linked with the bidder I01. For example, bidder I01 may have a plurality of accounts that can be used on different SNSs, and may bid to post an article using all such accounts, and may use some accounts to post an article. You may bid to post.

For example, when the bidder I01 has accounts with the same name in a plurality of SNSs, all of these accounts may be proposed to the client P01 as one account, and only some of these accounts may be proposed to the client P01. You may propose to. Further, when the bidder I01 has accounts with different names in a plurality of SNSs, he / she may make a proposal as different accounts, or may make a proposal to post an article using all of these accounts. ..

Here, the account that can be used by the bidder I01 may be an account that can be used only by the bidder I01, or may be an account that the bidder I01 can share with other users. Further, the account that can be used by the bidder I01 may be an individual account of the bidder I01 or an account of a corporation related to the bidder I01.

For example, the bidder I01 is an account of a corporation that performs various advertising operations, and may propose an account that can be used by a plurality of users other than the bidder I01. When a bid is made by such an account, the bidder I01 will post the article on the SNS as a post of the corporation. Further, when an article is posted by such an account, the information providing device 10 may manage the evaluation of the posted article as the evaluation of the bidder I01, and the information providing device 10 may manage the evaluation of the bidder I01 to the posting account. It may be managed as an evaluation.

[2-7. About contact between client P01 and bidder I01]
Here, the information providing device 10 may provide a means of communication between the client P01 and the bidder I01. For example, the information providing device 10 may provide a bulletin board service that can be used by the client P01 and the bidder I01 selected by the client P01 for each diffusion target registered by the client P01. Further, the information providing device 10 may set up a bulletin board that can be accessed by the bidder I01 before the bidder I01 is selected so that the bidder I01 can make various appeals to the client P01.

[2-8. About conditions]
Here, the information providing device 10 may accept the conditions of the posted article from the client P01 in addition to the conditions necessary for bidding. For example, the information providing device 10 may accept images, impressions, sentences (phrases) and the like that must be posted, and may accept images, impressions, sentences and the like that should not be used. For example, the information providing device 10 may accept a condition prohibiting the use of an image including a product of a competitor. Further, the information providing device 10 may accept conditions such as a usage mode of the product to be diffused, such as prohibiting the act of playing a game using a beverage. Further, the information providing device 10 may accept a condition that, for example, the influencer himself takes a picture of a specific product to be publicized and posts it.

In such a case, the information providing device 10 requests confirmation of the article submitted to the client P01 in order to ensure whether the posted article satisfies these conditions and the quality of the posted article. To do. The information providing device 10 may accept a proofreading request or re-submission of an article until the client P01 permits the posting of the article.

Further, the information providing device 10 may accept the designation of the period for providing the article. If such a period is specified, the bidder I01 will provide the article multiple times during the specified period, or will provide the article before the specified period elapses. ..

[2-9. About evaluation]
Further, the information providing device 10 may accept the evaluation of the account for each category to be spread. For example, the information providing device 10 receives user evaluations and client evaluations for each article category, such as whether the information is about beverages, foods, or events. Then, the information providing device 10 may present the evaluation for each category of the bidder I01 to the client P01. Such an evaluation for each category is used as an index when the client P01 selects a bidder I01 to post an article from a plurality of bidders I01. For example, the information providing device 10 may preferentially display the bidder I01 having a high evaluation in the category designated by the client P01.

Further, for example, when the information providing device 10 receives an offer from the client P01, the information providing device 10 may propose the bidder I01 as the offer destination according to the evaluation for each category. For example, the information providing device 10 may propose to the client P01 a bidder I01 whose evaluation of the article about the food is higher than a predetermined threshold value when the client P01 wants to spread the information about the food. Further, the information providing device 10 may propose a bidder I01 whose number of followers is higher than a predetermined threshold value.

In addition, the information providing device 10 may calculate the rank of the account for each category of posted articles. For example, it is assumed that the rank for beverages is equal to or higher than a predetermined threshold and the rank for events is equal to or lower than a predetermined threshold for one account available to a bidder I01. In such a case, the information providing device 10 collects a fee at a predetermined rate when the bidder I01 posts an article about the event, and sets a fee when the bidder I01 posts an article about the beverage. Control may be performed such that the ratio is lower than the ratio.

In addition, in the user evaluation of the posted article and the shared or cited article, there is a possibility that the information to be spread, that is, the evaluation of the article itself and the evaluation of the account that posted the article are mixed. Therefore, if the evaluation by the user who viewed the article is used as it is as the evaluation for the account, it may not be possible to obtain an appropriate user evaluation. Therefore, the information providing device 10 evaluates the user who posted the post based on the comparison result between the evaluation by the user who viewed the post and the evaluation of the other posts for the same information as the information about the post. It may be specified.

For example, the information providing device 10 compares the first evaluation for an article posted using a predetermined account with the second evaluation for other articles sharing or quoting the post, and compares the first evaluation with the first evaluation. When the second evaluation is the same degree of evaluation, the first evaluation may be adopted as the user evaluation for a predetermined account. In addition, when the user's evaluation for the predetermined account is high, the first evaluation is higher than the second evaluation, and when the user's evaluation for the predetermined account is low, the first evaluation is the second. It is expected to be lower than the evaluation of. Therefore, when the first evaluation is higher than the second evaluation, the information providing device 10 adopts an evaluation higher than the value of the first evaluation as the user evaluation, and the first evaluation is the second evaluation. If it is lower than, an evaluation lower than the value of the first evaluation may be adopted as the user evaluation.

Further, the information providing device 10 may correct the user evaluation in consideration of the content of the user's comment on the article. For example, the information providing device 10 corrects the user evaluation value to a lower value when a critical comment on the account is included, and adjusts the user evaluation value to a lower value when a favorable comment on the account is included. It may be corrected to a higher value.

[2-10. About diffusion]
Here, when the posted article is quoted or shared, the information providing device 10 raises the value of the user evaluation, assuming that the posted article has been favorably evaluated. However, the embodiments are not limited to this. For example, the information providing device 10 may calculate the value of the user evaluation in consideration of re-quoting the cited article and the like. In addition, the information providing device 10 is a user when a critical comment is posted for the posted article, or when a comment or the like that criticizes the article is posted together with the citation of the posted article. The evaluation value may be lowered.

[2-11. About the diffusion target]
Here, the client P01 may target arbitrary information as a diffusion target. For example, the client P01 may spread information about any product, service, company information, or event itself that the native advertisement wants to target, or information about the product, service, company information, event, or the like. To give a more specific example, the client P01 not only provides the product to the bidder I01 to post impressions, etc., but also provides the bidder I01 with a service that is originally charged, such as impressions. Posts may be made, bidder I01 may be invited to the event, and postings such as impressions of the event may be targeted for diffusion. Further, the client P01 may target the service or event as a sampling target, and may provide the bidder I01 who performs the sampling with a service provision ticket, an invitation ticket to the event, or the like to post an impression or the like.

That is, the client P01 may spread information about any product or service for which PR is desired. Here, the purpose of spreading native advertisement is not limited to profit, but may be non-profit. Articles posted as native advertisements may also include volunteer recruitment, public service announcements, public service announcements, and any other information.

In addition, when the product for which the client P01 wants to spread the information is a new product, it is possible that the specific information is not disclosed until the article is posted. Therefore, for example, the information providing device 10 may accept information that does not specifically specify the content of the product or service subject to PR, such as "PR recruitment of new products", as the target information, and accept a bid for the target information. ..

[2-12. About the timing of reward provision]
Further, if the information providing device 10 receives a reward from the client P01 before posting the article and provides the reward to the bidder I01 after posting the article, the information providing device 10 accepts the reward and provides the reward at any time. You may go. When such a process is executed, for example, when the article of bidder I01 is not evaluated very much by the user, the evaluation of the reward is relatively lowered. As a result, by improving the quality of the article, the psychology of improving the evaluation works, so that the information providing device 10 can improve the quality of the article by the bidder I01.

Further, since the information providing device 10 receives the reward from the client P01 before posting, it is possible to prevent situations such as reduction of the reward and unpaid reward due to the power relationship between the client P01 and the bidder I01. Further, since the information providing device 10 provides the reward to the bidder I01 after posting the article or receiving the user evaluation or the client evaluation, it is possible to prevent the situation where the article is not posted. As a result, the information providing device 10 can ensure the reliability between the client P01 and the bidder I01.

[2-13. About the bid amount]
Here, the information providing device 10 may set a predetermined lower limit value for the bid amount designated by the bidder I01. For example, the information providing device 10 may set a lower limit value according to the rank of the account available to the bidder I01. By setting such a lower limit value, the information providing device 10 can not only improve the quality of the article but also promote the self-cleaning action of the influencer.

[3. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 that realizes the above-mentioned decision processing and proposal processing will be described. FIG. 2 is a diagram showing a configuration example of the information providing device according to the embodiment. As shown in FIG. 2, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the client terminal 100, the bidder terminal 200, the SNS server 300, the user terminal 400 for viewing articles, and the like.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 30 stores the target information database 31, the influencer database 32, and the evaluation database 33.

Target information, which is information about a diffusion target, is registered in the target information database 31. For example, FIG. 3 is a diagram showing an example of information registered in the target information database according to the embodiment. In the example shown in FIG. 3, the target information database 31 contains information such as "client ID", "image", "maximum budget", "condition", "explanation", "period", "bid information", and the like. Is registered. In addition to the items shown in FIG. 3, information including arbitrary items may be registered in the target information database 31. Further, in the example shown in FIG. 3, conceptual values such as "image # 1", "condition # 1", and "explanation # 1" are described, but in reality, various information corresponding to the items are provided. It shall be registered.

The "client ID" is an identifier indicating a client who wants to spread information, that is, a client who accepts a bid from bidder I01. Further, the "image" is an image displayed at the time of bidding from the bidder I01, and is an image used for explaining information to be diffused, such as an image related to information to be diffused. The "maximum budget" is the maximum value of the total reward provided to the bidder I01 who posted the article. Further, the "condition" is information indicating the conditions of the article created by the bidder I01, such as the conditions such as what kind of content the article is posted and what kind of image is used. The "explanation" is a recruitment requirement such as the content of the information to be spread, the explanation of the product related to the information, various explanations regarding the posting of the article, the conditions of the bidder I01, and the like. The "period" is a period during which the article is desired to be spread, that is, a PR period. Further, the "bid information" is information indicating the bidder I01 who made a bid and the bid amount.

For example, in the example shown in FIG. 3, in the target information database 31, the client ID "client # 1", the image "image # 1", the maximum budget "100,000 yen", the condition "condition # 1", and the explanation "explanation # 1" 1 ”, period“ 2016/08/01 to 2016/08/31 ”, bid information“ bid information # 1 (ID # 1, 50,000 yen), bid information # 2 (ID # 2, 30,000 yen) ”, etc. Information such as is registered. For such information, for example, the client indicated by the client ID "client # 1" desires to spread the information indicated by the image "image # 1", the condition "condition # 1", the description "explanation # 1", and the like. Indicates that you are doing.

In addition, such information indicates that the information is diffused, that is, the maximum value of the total reward for posting an article is "100,000 yen". In addition, such information indicates that the influencer will post or spread the article between "2016/08/01 and 2016/08/31". In addition, such information is currently being bid by the bidder indicated by the bidder ID "ID # 1", which is the influencer's identifier, with a reward amount of "50,000 yen", and the bidder ID "ID # 2". Indicates that there is a bid with a reward amount of "30,000 yen" from the bidder indicated by.

Returning to FIG. 2, the explanation will be continued. Various information regarding influencers, that is, bidders I01, is registered in the influencer database 32. For example, FIG. 4 is a diagram showing an example of information registered in the influencer database according to the embodiment. In the example shown in FIG. 4, the influencer database 32 contains the "bidder ID", "account", "follower of site A", "follower of site B", "bid history", "post history", and "user". Information having items such as "evaluation" and "client evaluation" is registered. In addition to the items shown in FIG. 4, information including any items related to influencers may be registered in the influencer database 32. Further, in the example shown in FIG. 4, conceptual values such as "account # 1", "bid # 1", and "post # 1" are described, but in reality, various information corresponding to the items are described. It shall be registered.

The "bidder ID" is an identifier for identifying an influencer, that is, a bidder I01. The "account" is an account used by bidder I01 when posting an article. Further, the "follower of site A" indicates the number of followers on site A of the associated "account", and the "follower of site B" is the follower of the associated "account" on site B. Show the number. In addition, the "bid history" indicates the history of bids by influencers indicated by the associated "bidder ID", and the "post history" refers to the history of posts made regarding the bid indicated by the associated bid history. Show the contents. Further, "user evaluation" and "client evaluation" are user evaluation and client evaluation for the associated post.

For example, in the example shown in FIG. 4, in the influencer database 32, the bidder ID “ID # 1”, the account “account # 1”, the followers of site A “3000”, the followers of site B “1000”, Information such as bid history "bid # 1", post history "post # 1", user evaluation "3.5", and client evaluation "3.0" is registered in association with each other. Such information indicates that the influencer indicated by the bidder ID "ID # 1" uses "account # 1" when posting an article. In addition, such information indicates that the number of followers on site A of "account # 1" is "3000" and the number of followers on site B is "1000". Further, for such information, the influencer indicated by the bidder ID "ID # 1" has made a bid indicated by the bid history "Bid # 1" in the past, and as a result of such a bid, the posting history "Post # 1" Indicates that the post indicated by. Further, for such information, the evaluation value from the user is "3.5" out of a maximum of 5 points for the post indicated by the posting history "Post # 1", and the evaluation value from the client P01 is 5 points. Indicates that the maximum score is "3.0".

In the example shown in FIG. 4, the bid history, posting history, user evaluation, and client evaluation values associated with the bidder ID “ID # 2” are “N / A”. Such information indicates that the influencer indicated by the bidder ID "ID # 2" has not posted an article in response to a request from the client P01 in the past.

Returning to FIG. 2, the explanation will be continued. Information indicating the evaluation of influencers is registered in the evaluation database 33. For example, FIG. 5 is a diagram showing an example of information registered in the evaluation database according to the embodiment. In the example shown in FIG. 5, information having items such as "account", "client evaluation (mean value)", "user evaluation (mean value)", and "rank" is registered in the evaluation database 33.

For example, in the example shown in FIG. 5, information such as account "account # 1", client evaluation (average value) "3.5", user evaluation (average value) "4.0", and rank "level 3" corresponds. It is registered with. Such information indicates that the average value of the client evaluation for the account "account # 1" is "3.5", the average value of the user evaluation is "4.0", and the rank is "level 3". Is shown.

Returning to FIG. 2, the explanation will be continued. The control unit 40 is a controller, and for example, various programs stored in a storage device inside the information providing device 10 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) are stored in a RAM or the like. Is realized by executing as a work area. Further, the control unit 40 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 40 includes an information reception unit 41, a provision unit 42, a bid processing unit 43, a submission processing unit 44, an evaluation reception unit 45, and a reward calculation unit 46. The information receiving unit 41 receives the target information regarding the information to be spread from the client P01. Specifically, the information reception unit 41 receives from the client P01 the target information regarding the information spread via the medium (for example, SNS) in which the posted article is evaluated or the article is shared.

For example, when the information receiving unit 41 receives information such as an image, a maximum budget, a condition, an explanation, and a period related to information to be diffused from the client P01, the information receiving unit 41 corresponds to various information received from the client P01 with the client ID of the client P01. It is attached and registered in the target information database 31.

The providing unit 42 provides the target information to the user who can use the account for posting about arbitrary information, that is, the bidder I01. For example, when the providing unit 42 receives the request for providing the target information from the bidder terminal 200, the providing unit 42 distributes the target information registered in the target information database 31 to the bidder terminal 200, thereby distributing the target information to the influencer. Present.

The bid processing unit 43 executes various processes related to bidding from bidder I01 for the target information. For example, when the bid processing unit 43 accepts a bid from the bidder I01, the bid processing unit 43 accepts the designation of the account used by the bidder I01 for posting the article and the registration of the number of followers. In such a case, the bid processing unit 43 registers the registered accounts and followers in association with the influencer database 32. Further, when the bid processing unit 43 receives the designation of the reward amount from the bidder I01, the bid processing unit 43 associates the bid information including the bidder ID and the reward amount of the bidder I01 with the target information bid by the bidder I01. And register it in the target information database 31.

Then, the bid processing unit 43 notifies the client P01 of the account of the bidder I01 who has made a bid for the target information registered by the client P01. That is, when the bid processing unit 43 receives the proposal of the account for posting the information to be spread from the bidder I01, the bid processing unit 43 notifies the client P01 of the information regarding the account. More specifically, the bid processing unit 43 notifies the client P01 of the contents of the account used by the bidder I01 who made the bid, the reward amount, the user evaluation and client evaluation for the account, the bid history, the posting history, and the like. To do. Further, the bid processing unit 43 registers the bid history in the influencer database 32 in association with the account proposed by the bidder I01.

The bid processing unit 43 may read the average value of the client evaluation and the average value of the user evaluation of the account used by the bidder I01 from the evaluation database 33, and notify the client P01 of the read evaluation. Further, the bid processing unit 43 may notify the client P01 of only the value of the evaluation value, and may conceal the information that identifies the client or the user who performed the evaluation.

In addition, the bid processing unit 43 accepts the selection of the account for posting the article from the client P01. In such a case, the bid processing unit 43 requests the bidder I01 who can use the selected account, that is, the bidder I01 who proposed the selected account, to create an article.

The submission processing unit 44 realizes various processes related to submission of the article to be posted. For example, the submission processing unit 44 accepts submission of an article to be posted from bidder I01 who can use the account selected by the client P01. In such a case, the submission processing unit 44 provides the submitted article to the client P01 and accepts whether or not to post it. Then, when the submission processing unit 44 receives the permission for posting, the submission processing unit 44 transmits an instruction to the bidder I01 of the submission source to the effect of posting. Further, when the bidder I01 posts an article, the submission processing unit 44 registers the posted article as a posting history in the influencer database 32.

The evaluation reception unit 45 receives evaluations for the account that posted the article from the user who viewed the posted article and the client P01 that posted the article. For example, when the evaluation reception unit 45 receives an evaluation for a posted article from the SNS server 300, the user terminal 400, or the like, the evaluation reception unit 45 registers the received evaluation as a user evaluation in the influencer database 32 and averages the user evaluations. The value is registered in the evaluation database 33 in association with the bidder ID that posted.

In addition, the evaluation reception unit 45 receives an evaluation from the client P01 regarding the content of the article, the diffusion of information, and the like. In such a case, the evaluation reception unit 45 registers the received evaluation as the client evaluation in the influencer database 32, and registers the average value of the client evaluation in the evaluation database 33 in association with the bidder ID that posted. To do.

The evaluation reception unit 45 may specify the sharing and the number of citations of the posted article, and register the specified sharing and the number of citations in the influencer database 32. Such sharing, the number of citations, and the like will be presented to the client P01 by the bid processing unit 43 as the account information proposed by the bidder I01. In addition, the evaluation reception unit 45 may calculate an evaluation value based on the number of sharing and citations as a user evaluation.

The reward calculation unit 46 monetizes the provision of services related to information provision processing. For example, the reward calculation unit 46 acquires a reward from the client before the article is actually posted, such as when the client P01 selects an account or permits posting of the article.
Then, when the bidder I01 posts an article using the account, the reward calculation unit 46 distributes a part of the reward obtained from the client P01 to the bidder I01 who posted the article. For example, the reward calculation unit 46 distributes an amount obtained by subtracting a predetermined fee from the amount registered as the reward amount by the bidder I01 to the bidder I01. The reward calculation unit 46 will realize the actual billing process such as the acquisition and distribution of the reward in cooperation with the billing system that executes various billing processes.

Here, the reward calculation unit 46 may change the ratio of the rewards obtained from the client P01 to the users based on the posting results of the bidder I01. For example, the reward calculation unit 46 may post a record, such as when the average value of user evaluation or client evaluation exceeds a predetermined threshold value, the number of postings exceeds a predetermined threshold value, the number of followers exceeds a predetermined threshold value, and the like. If exceeds a predetermined threshold value, the ratio of the reward to be distributed to the bidder I01 may be increased. For example, the reward calculation unit 46 may reduce the percentage of the fee.

Here, if the posting record of the bidder I01 is low, the bidder I01 will sample the product and post the sampling result as an article. In such a case, the reward calculation unit 46 may provide the bidder I01 with a product related to the information to be spread. For example, the reward calculation unit 46 may request the client P01 to send a sample of the product together with the address of the bidder I01.

[4. An example of the process of selecting a bidder]
Here, the client P01 may select a plurality of bidders and accounts to post articles. Hereinafter, an example of a process in which the client P01 selects a plurality of accounts will be described with reference to FIGS. 6 and 7.

FIG. 6 is a diagram showing an example of a process in which a client selects a plurality of accounts. For example, FIG. 6 shows an example in which a client P01 recruits influencers for product PR with a total reward of 100,000 yen, and bids are made from a plurality of bidders I01 to I04. In such a case, the information providing device 10 gives the client P01 the bid amount set by each bidder I01 to I04, the total number of followers of the available accounts, the comprehensive evaluation calculated from the user evaluation, the client evaluation, and the like. To provide.

For example, FIG. 7 is a diagram showing an example of a process in which the information providing device according to the embodiment provides bidder information to a client. For example, the information providing device 10 provides the client P01 with information on each bidder I01 to I04 that has made a bid to the client P01. Here, the information providing device 10 displays account information such as an account name such as "account # 1", the number of followers, an average value of evaluation, and the like for each bidder I01 to I04.

Then, for example, when the information providing device 10 selects the information of "account # 1" as shown in FIG. 7 (A), the information providing device 10 selects "account # 1" as shown in FIG. 7 (B). To display detailed information. For example, the information providing device 10 displays not only the comprehensive evaluation of "account # 1" but also the contents of the client evaluation, the contents of the user evaluation, the past posting history, and the like. The information providing device 10 displays not only the past posting history, but also, for example, a profile related to "account # 1", a PR sentence registered in advance by bidder I01 who can use "account # 1", and the like. May be good.

As a result, the client P01 can select the bidder to post the article in consideration of not only the bid amount, the evaluation of the account, or the number of followers but also the branding of the information to be spread. When the client P01 selects a category of goods or services for which PR is desired, the information providing device 10 may preferentially display the information of the account having a high evaluation of the account related to the selected category.

Returning to FIG. 6, the description will be continued. For example, in the example shown in FIG. 6, the bidder I04 has the largest number of followers among the bidders I01 to I04, "50,000", but the overall evaluation is the highest among the bidders I01 to I04. It is a low "1.5". Such a bidder I04 is likely to disseminate product information by a method such as the so-called flaming business method. On the other hand, the bidder I03 has the lowest total number of followers among the bidders I01 to I04, "500", but the overall evaluation is the highest among the bidders I01 to I04, "4.5". is there. Such a bidder I03 is likely to post with a high appeal effect to a user having a specific hobby. In addition, the total bid amount of bidders I01 to I03 is "100,000 yen", which is within the range of the total remuneration.

Therefore, the client P01 excludes the bidder I04 from the selection target and selects the bidders I01 to I03 as the bidders to post the article. In such a case, bidders I01 to I03 individually create articles and post the created articles on the same or different SNS. Therefore, on the SNS, articles created by a plurality of bidders I01 to I03 from different viewpoints and personalities are viewed, shared, or quoted. Therefore, for users having various hobbies and tastes, Product information will be disseminated.

In the above-mentioned example, in order to avoid the flaming business method, an example in which the client P01 does not select the user I04 is described. However, the client P01 may select bidder I04 if he wishes to disseminate information through an account with many followers, even at the risk of burning. Further, the client P01 does not have to use up the total amount of the reward, and may select only the bidder I01 and the bidder I03, for example.

[5. An example of processing according to rank]
Next, an example of processing according to the rank of the account will be described with reference to FIG. FIG. 8 is a diagram showing an example of processing according to the rank executed by the information providing device according to the embodiment. For example, the information providing device 10 ranks the ranks of accounts used by bidders for posting articles into four stages from level 1 to level 4 according to followers and evaluation values. Then, the information providing device 10 sets restrictions on bidding and a minimum reward amount according to the rank of the account proposed by the bidder.

For example, when the account rank is the lowest "level 1", the information providing device 10 does not allow bidding for the target information registered by the client P01 or offers from the client P01, and only allows sampling of products. .. As a result, bidders can only apply for sampling if the account rank is "level 1".

Further, when the rank of the account is "level 2", the information providing device 10 permits bidding for the target information and sets the minimum remuneration amount to "20,000 yen or more". Further, when the rank of the account is "level 3", the information providing device 10 permits bidding for the target information and sets the minimum remuneration amount to "40,000 yen or more". On the other hand, when the rank of the account is "level 2" or "level 3", the information providing device 10 disallows the offer from the client P01 and allows participation in the sampling solicitation.

In addition, when the account rank is the highest "level 4", the information providing device 10 permits bidding for the target information and sets the minimum remuneration amount to "50,000 yen or more". Further, when the rank of the account is "level 4", the information providing device 10 allows the client P01 to offer the posting of an article. On the other hand, the information providing device 10 prohibits participation in the solicitation of sampling in order to prevent the account having a high rank from being easily used.

[6. Information provision processing process flow]
Next, an example of the information providing process executed by the information providing device 10 will be described with reference to FIG. FIG. 9 is a flowchart showing an example of a flow of information providing processing executed by the information providing apparatus according to the embodiment.

For example, the information providing device 10 receives target information regarding information to be diffused (step S101). In such a case, the registered target information is presented to the influencer (that is, the bidder) who can post the information using the account (step S102), and the bid for the target information is accepted (step S103).

Further, the information providing device 10 presents the evaluation and the like regarding the account of the influencer who made the bid to the client P01 (step S104). Then, the information providing device 10 receives the selection of the account for posting the article and the reward from the client (step S105).

Further, the information providing device 10 accepts the submission of an article from the influencer whose account is selected (step S106), and accepts the permission from the client P01 who confirmed the posted article (step S107). Then, the information providing device 10 requests the influencer to post an article (step S108). As a result, the influencer will post the article to SNS etc. using the account proposed at the time of bidding.

In addition, the information providing device 10 receives an evaluation from the user for the posted article (step S109) and also receives an evaluation from the client (step S110). Then, the information providing device 10 registers the evaluation (step S111), provides the influencer with a reward in consideration of the fee (step S112), and ends the process.

[7. Modification example]
In the above, an example of the information providing process by the information providing device 10 has been described. However, the embodiments are not limited to this. Hereinafter, variations of the information providing process executed by the information providing device 10 will be described.

[7-1. About bidding method]
The above-mentioned information providing device 10 accepts a reverse bid from the bidder I01 who specifies the reward amount for the target information on the client P01 side, but the embodiment is not limited to this. For example, the information providing device 10 may accept a bid by a fixed unit price method in which the reward for the bidder I01 is fixed. In addition, the information providing device 10 may adopt an arbitrary bidding method and have the bidder I01 post information that the client P01 desires to spread.

Further, the information providing device 10 may grant the right to solicit or offer sampling only to the client P01 satisfying a predetermined condition. For example, the information providing device 10 has a predetermined number (for example,) when the client P01 is a small and medium-sized enterprise, the number of times the target information is registered is a predetermined number or more, the total amount of the reward is a predetermined amount or more, and the like. , 100) bidders may be granted the right to request sampling.

Further, the information providing device 10 may present a guideline for the bid amount when the bidder I01 makes a bid. For example, the information providing device 10 may calculate a guideline for the bid amount based on the rank of bidder I01, the number of followers, posting history, evaluation, etc., and present the calculated guideline to bidder I01. .. If the goods or services related to the target information are attractive to the bidder I01, the bidder I01 may wish to review the items or services free of charge. In consideration of such a case, the information providing device 10 may allow the bidder I01 to set the bid amount to "0 yen". However, such a setting may reduce the reliability of the review. Therefore, the information providing device 10 may allow only the bidder I01 whose rank is equal to or higher than a predetermined threshold value to set the bid amount to "0 yen".

In addition, the information providing device 10 may solicit recruitment of clients P01 and bidders I01 in order to feature products and services according to a predetermined theme. For example, the information providing device 10 recruits bidders who want to review new products. In addition, the information providing device 10 presents the account information that can be used by the recruited bidders to a plurality of clients, and requests the registration of target information of products and services according to a predetermined theme such as a new product. .. Then, the information providing device 10 may distribute the registered target information to each bidder and have them post an article.

In addition, the information providing device 10 may instruct the bidder to create the content of the article in a common format to some extent when specializing the goods or services according to such a theme. In addition, the information providing device 10 may collectively post articles related to such a special feature on a predetermined website or the like on behalf of the bidder.

[7-2. About advertisement display]
Here, an article called a native advertisement may include a sentence, an image, or the like indicating that the article is an article related to an advertisement from the viewpoint of policy, compliance, or the like. Therefore, the information providing device 10 may condition the bidder that the sentence indicating that the article is a native advertisement includes an image. For example, the information providing device 10 may instruct the bidder to always include a banner indicating that the article is a native advertisement or information about the service provided by the information providing device 10 in the article. Good.

[7-3. About evaluation]
Further, the information providing device 10 may accept the user evaluation and the client evaluation at any timing. For example, the information providing device 10 may accept user evaluations and client evaluations from the first day of the PR period to the end date of the PR period, or from the end of the PR period to the elapse of a predetermined period. Further, the information providing device 10 may accept the period for accepting the user evaluation and the client evaluation from the client P01 together with the registration of the target information.

In addition, the information providing device 10 may adjust the user evaluation in consideration of the re-sharing or re-citation of the shared or cited article. For example, the information providing device 10 raises the user evaluation by "1.0" points when the article is shared or cited 100 times or more, and the article is re-shared or re-cited 100 times. If it is more than once, the user evaluation may be increased by "0.1" points. It should be noted that such adjustment of the evaluation value may be realized by an arbitrary calculation method in consideration of an arbitrary parameter and an arbitrary coefficient.

[7-4. About the media to post to]
Here, the information providing device 10 may accept a bid from a bidder I01 who independently provides an information disclosure service. That is, the information providing device 10 may accept a bid from owned media. When such a bidder I01 is selected, the created article will be posted and disseminated through the media on which the bidder I01 provides the article.

In addition, it is expected that the evaluation of articles posted via such owned media will be a mixture of evaluations of articles and evaluations of owned media. Therefore, the information providing device 10 may separate the evaluation for the article and the evaluation for the owned media according to the mode and content of the evaluation. For example, links to articles posted on such owned media may be posted on other media. Therefore, the information providing device 10 regards the evaluation directly made for the article posted on the owned media as the evaluation for the owned media, and for the link to the article posted on other media. The rating may be considered as a rating for the article. Further, the information providing device 10 considers independent weighting for the evaluation directly performed on the article posted on owned media and the evaluation on the link to the article posted on other media. Then, the value of the comprehensive evaluation may be calculated.

[7-5. Device configuration〕
The information providing device 10 may be communicably connected to an arbitrary number of client terminals 100, bidder terminals 200, SNS server 300, and user terminals 400. Further, the information providing device 10 may be realized by a front-end server that exchanges information and a back-end that executes various calculation processes. Further, each of the databases 31 to 33 registered in the storage unit 30 may be registered in an external storage server or the like, and the above-described processing may be realized by the information providing device 10 communicating with the storage server.

[7-6. Others]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured. For example, the bid processing unit 43 and the submission processing unit 44 shown in FIG. 2 may be integrated.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[7-7. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[8. effect〕
As described above, the information providing device 10 receives the target information regarding the information to be diffused from the client P01. Then, the information providing device 10 provides the target information to the bidder I01 who can use the account for posting about arbitrary information. In this way, the information providing device 10 can bridge between the client P01 who wants to spread the information and the bidder I01 who can spread the information by using the account, so that the content such as information and articles can be created. It can facilitate diffusion.

Further, when the information providing device 10 receives the proposal of the account for posting the information regarding the information to be spread from the bidder I01 who can use the account, the information providing device 10 notifies the client P01 of the information regarding the account. Therefore, the information providing device 10 allows the client P01 to select an account for spreading information.

Further, when the information providing device 10 receives the proposal of the reward amount for posting the information using the account together with the proposal of the account from the bidder I01, the information providing device 10 notifies the client P01 of the information about the account and the reward amount. Therefore, the information providing device 10 can bridge the client P01 who wants to spread the article and the bidder I01 who spreads the article by the reverse bidding method.

Further, the information providing device 10 notifies the client P01 of the information regarding the account that received the proposal together with the evaluation regarding the account. Therefore, the information providing device 10 can make the client P01 select an account based on the evaluation of the articles posted in the past.

Further, the information providing device 10 is at least one of a client evaluation by the client P01 in which the information to be spread by the account is posted or a user evaluation by the user who browses the information posted by the account as the evaluation regarding the account. Notify one. Therefore, the information providing device 10 can provide the client P01 with useful information when selecting an account.

Further, the information providing device 10 notifies only the value of the client evaluation as the client evaluation. Therefore, the information providing device 10 can conceal information about which client has posted in the past.

Further, the information providing device 10 accepts from the client P01 the selection of the account for posting the information to be spread from the proposed accounts. In addition, the information providing device 10 accepts the submission of information posted by the bidder I01 using the account. Then, the information providing device 10 accepts from the client P01 whether or not to post the submitted information. Therefore, since the information providing device 10 can post an article using the account desired by the client P01, for example, damage to the brand of the client P01 can be prevented.

Further, when the bidder I01 posts the information to be spread using the account, the information providing device 10 accepts at least one of the client evaluation and the user evaluation for the posted account. Therefore, the information providing device 10 can obtain an evaluation based on the actually posted article.

Further, the information providing device 10 refers to the account that posted the post based on the comparison result between the evaluation by the user who viewed the post and the evaluation by the user for other posts about the same information as the posted information. Identify the rating. Therefore, the information providing device 10 appropriately reflects the evaluation of the account that posted the article even when the evaluation of the posted information itself and the evaluation of the account are mixed in the evaluation by the user who viewed the article. be able to.

Further, the information providing device 10 acquires a reward from the client P01 before the bidder I01 posts the information to be spread using the account. Then, when the bidder I01 posts the information to be spread using the account, the information providing device 10 transfers a part of the reward obtained from the client P01 to the bidder I01 who can use the account. Sort. Therefore, the information providing device 10 can prevent the unpaid reward and obtain the reward for the service provided by the information providing device 10.

Further, the information providing device 10 changes the ratio of the rewards obtained from the client P01 to the bidder I01 based on the posting results of the bidder I01. For example, the information providing device 10 increases the ratio of the reward to the bidder I01 as the posting record of the bidder I01 is higher. Therefore, the information providing device 10 can increase the amount of reward for the bidder I01 as the article is posted and the evaluation of the article is higher, so that the quality of the content of the posted article is improved. be able to.

Further, the information providing device 10 provides a product, a service, or an event related to the information to be disseminated to the bidder I01 who posts the information about the product, the service, or the event by using the account. That is, the information providing device 10 provides the sampling target to the bidder I01. Therefore, the information providing device 10 can provide the bidder I01 and the like who can use the account with a low rank with an opportunity to post an article and obtain an evaluation.

Further, the information providing device 10 receives the target information regarding the information diffused through the medium in which the posted information is evaluated or the information is shared from the client P01. Therefore, the information providing device 10 can widely spread the information to be spread to the general public.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

In addition, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

10 Information provider 20 Communication unit 30 Storage unit 31 Target information database 32 Influencer database 33 Evaluation database 40 Control unit 41 Information reception unit 42 Providing department 43 Bid processing department 44 Manuscript processing department 45 Evaluation reception department 46 Reward calculation department 100 Client Terminal 200 Bidder terminal 300 SNS server 400 User terminal

Claims (15)

The selection reception department that accepts the selection of the account to post about the information to be spread from the client,
An information providing device having a providing unit that provides target information regarding the information to be diffused received from the client to a user who can use the account selected by the client. The information providing device according to claim 1, further comprising a notification unit for notifying the client of information about the account. The information providing device according to claim 2, wherein the notification unit notifies the client of information about the account together with an evaluation about the account. The notification unit notifies at least one of the evaluation by the client who posted the information to be spread by the account and the evaluation by the user who viewed the information posted by the account as the evaluation regarding the account. The information providing device according to claim 3, wherein the information providing device is characterized. The information providing device according to claim 4, wherein the notification unit notifies only a value indicating the evaluation as an evaluation by a client to which information to be spread is posted by the account. The information providing device according to any one of claims 2 to 5, wherein the notification unit notifies the client of information of the account whose evaluation regarding the account satisfies a predetermined condition. The submission reception department that accepts submissions of information posted by the user selected by the client using the account, and
The information providing device according to any one of claims 1 to 6, wherein the information providing unit has a reception unit for accepting or rejecting the submitted information from the client. When the user posts the information to be spread using the account, the evaluation of the account that posted the post is received from at least one of the client and the user who viewed the post. The information providing device according to any one of claims 1 to 7, further comprising an evaluation receiving unit. The evaluation reception unit is the account that made the post based on the comparison result between the evaluation by the user who viewed the post and the evaluation by the user for other posts about the same information as the posted information. The information providing device according to claim 8, wherein the evaluation of the information is specified. When the user posts the information to be spread using the account, a reward calculation unit that distributes a part of the reward obtained from the client to the users who can use the account is further added. The information providing device according to claim 8 or 9, wherein the information providing device has. The information providing device according to claim 10, wherein the reward calculation unit acquires a reward from the client before the user posts the information to be spread using the account. The information provision according to claim 10 or 11, wherein the reward calculation unit changes the ratio of the reward obtained from the client to the user based on the posting record of the user. apparatus. The information providing device according to claim 12, wherein the reward calculation unit increases the ratio of the reward to be distributed to the user as the posting record of the user is higher. It is an information providing method executed by the information providing device.
The selection acceptance process that accepts the selection of the account to post about the information to be spread from the client,
An information providing method including a providing step of providing target information regarding the information to be diffused received from the client to a user who can use the account selected by the client. The selection acceptance procedure that accepts from the client the selection of the account to post about the information to be spread to the computer,
An information providing program for causing a user who can use the account selected by the client to execute a providing procedure for providing target information regarding the information to be spread received from the client.

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