JP2014109626A - Advertisement print with return postcard - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement print with a return postcard, that has an enlarged printing paper surface and that mitigates the occurrence of a step even when a return postcard with a prescribed thickness is formed.SOLUTION: A print has outer and inner paper sheets 12 and 14 printed with different lines. The outer and inner paper sheets 12 and 14 has middle paper sections 12a and 14a partitioned by a virtual broken line and having equal lengths, and left and right paper sections 12b, 14b, 12c and 14c. The outer and inner paper sheets 12 and 14 are mutually laminated and joint via a formation area 18 of a return post card 16 where the right paper sections 12c and 14c are adhered to each other at front and back surfaces. The outer and inner paper sheets 12 and 14 becomes a press bonded leaflet, which can be handled as one integral piece, by openably sealing the periphery, in a state that the left paper section 12b is folded onto the middle paper section 12a side. On a front surface of a part of the inner paper sheet 14 where the formation area 18 of the return postcard 16 is disposed, the return postcard 16 is detachably glued with a transitory adhesive and when opened the return postcard 16 on which a cut line is formed in the periphery is moved and an end paper sheet 14d is disposed for opening a square hole 24 at an original position.

Description

  The present invention relates to an advertisement printed matter with a reply postcard that is inserted into a newspaper or a magazine or distributed at a store such as a bookstore.

  In general, printed advertisements folded into newspapers have product information printed on both sides of a sheet of paper. However, such a simple method of advertising printed matter has a weak ability to provoke a purchase intention of a product unless a special contrivance is made in an expression method or the like. Therefore, for example, in Patent Document 1, a part of the advertisement information is intentionally hidden to stimulate the consciousness to open and see what is written in the hidden part, and the advertisement information is opened and viewed. Advertisement prints are being proposed to improve purchase motivation. In patent document 1, the said objective is achieved by sealing an advertising paper so that peeling is possible with a temporary adhesive.

In the advertisement printed matter proposed in Patent Document 1, a postcard for reply used for a person who is interested in the product after seeing the advertisement to order purchase of the product is attached. When you open the part where the postcard is peelably bonded, the postcard moves from its original position, and a postcard-shaped square hole opens at the original position. To increase the reply rate of postcards.

By the way, reply postcards attached to advertisement printed materials are handled in the same way as ordinary postcards, so the size and thickness are determined by the standard, and generally used as reply postcards on papers used for advertisement printed materials. And the thickness is insufficient. Thus, for example, Patent Document 2 proposes that a reply postcard is obtained by fixing two sheets of paper.
However, the advertisement printed matter with a reply post proposed in these patent documents has a technical problem described below, particularly when the amount of information included in the printed matter is expanded.

Japanese Patent No. 4658970 JP 2004-133065 A

  That is, in the above-mentioned advertisement printed matter, there is a request to further improve the reply rate by expanding the amount of information, and in order to meet this demand, it is necessary to increase the page space. By the way, in the advertisement printed matter for newspaper insertion, it is required from the economical aspect to make a crimped leaflet in a form in which the outer periphery is sealed and can be handled as an integrated object.

In the advertisement printed matter shown in Patent Document 1, it is necessary to satisfy the standard of the attached reply postcard without impairing the surprise when opened together with the requirement of the crimped leaflet. As a means for satisfying such a requirement, for example, it is conceivable to apply the technique disclosed in the cited document 2 to satisfy the postcard standard and to increase the paper surface. The configuration is shown in FIGS.

The advertisement printed matter with a reply post shown in the figure is, for example, a size in which two B5 size papers are connected, and is inserted into a newspaper as a crimped flyer with the outer periphery sealed. It is composed of a sheet 1 and a sheet 2 having a width W and the same thickness. The sheet 1 includes three middle sheets 1a, left sheet 1b, and right sheet 1c of B5 size divided by virtual broken lines, and left and right end sheets 1d that are connected to both ends of the left and right sheets 1b and 1c, 1e, and the total width of the left and right end papers 1d and 1e is substantially B5 size.

The paper 2 is slightly larger in width than the reply postcard 3. The paper 2 is fixed to the paper 1 via an adhesive 4 applied to the central portion of the right paper 1c of the paper 1. Unlike the adhesive 4 having only a temporary adhesive force, which will be described later, the adhesive 4 can obtain a normal adhesive force and is bonded in a state in which peeling is difficult.

Then, an adhesive 5 that provides a temporary adhesive force with a predetermined width is applied to the outer peripheral surface of the sheet 1, including the upper and lower ends of the adhered sheet 2 and the upper surface of the reply postcard 3. . First, the left and right sheets 1d and 1b are folded on the middle sheet 1a and the right sheet 1c via the folding line 6, and the right edge sheet 1e is folded via the folding line 7. When the sheet is folded on the paper 2 and adhered with the adhesive 5, the size becomes B4 size as shown in FIG. 20, and when this is further folded along the polygonal line 8, the size of B5 is as shown in FIG. It becomes size.

In the advertisement printed matter with a reply postcard having such a configuration, when the left and right end papers 1d and 1e are opened to the left and right in the state shown in FIG. 20, the reply postcard 3 becomes the back side of the right end paper 1e as shown in FIG. The square hole 9 corresponding to the size of the reply postcard 3 is opened at the original location, that is, the right paper 1c of the paper 2, and produces such a surprise. Doing so is expected to improve the response rate. In order to enable such movement of the postcard 3, a cut line is formed in advance on the outer periphery of the reply postcard 3 in order to separate it from the paper 2.

However, in the advertising printed matter having the above configuration, since the printed matter is produced by one winding, there is a problem that the amount of increase in the paper surface is not sufficiently secured. Further, since the paper 2 for obtaining the thickness of the reply postcard 3 by stacking two sheets of paper cannot be printed on the surface fixed with the adhesive 4, the width is made as narrow as possible. When the width of the paper 2 is narrowed, when the paper 1 is fixed on the right paper 1c, areas where a part of the right paper 1c is exposed appear on the left and right sides of the paper 2. Since this exposed area has only the thickness of the right paper 1c, when the left and right edge papers 1d and 1e are bonded onto the paper 2 via the adhesive 5, the exposed area is determined by the thickness of the paper 2 and the adhesive 4 A level difference corresponding to the thickness of the film occurs. When such a level | step difference generate | occur | produced, there existed a problem that distortion generate | occur | produced when many manufactured printed materials were laminated | stacked and shipped.

  The present invention has been made in view of such conventional problems. The object of the present invention is to sufficiently expand the paper surface on which various types of information are printed, and to reduce the thickness of the reply postcard. It is an object of the present invention to provide an advertisement printed matter with a reply postcard that can alleviate the occurrence of a step even if it is secured by laminating and fixing sheets.

  In order to achieve the above object, the present invention is an advertisement print using two outer and inner papers printed on different lines, and the outer and inner papers have the same length divided by virtual broken lines. It has a middle paper part and left and right paper parts connected to both sides thereof, and the outer and inner papers have either one of the left or right paper parts within the range shorter than the length of the part. The outer post is sealed so that it can be opened in a state where one of the left or right paper portion of the outer paper is folded to the inner paper portion side. And a crimped flyer that can be handled as an integrated object, and the end portion of the inner paper provided with the reply post forming area has an end paper that is releasably bonded with a temporary adhesive, When the end paper is opened, the reply postcard in which a cut line is formed on the outer periphery is Navigate to the paper side, and so as to open the square hole to the original position.

  According to the advertisement printed matter with a reply postcard configured as described above, the advertisement printed matter uses two outer and inner papers printed with different lines, and the outer and inner papers are divided by virtual broken lines. Since it has the middle paper portion of the length and the left and right paper portions connected to both sides thereof, it is possible to sufficiently expand the paper surface on which various information is printed.

  In addition, the outer and inner papers are connected to each other via a reply postcard formation area in which either the left or right paper part is fixed within the range shorter than the length of the part. If this reply postcard formation area is, for example, the length of the short side of the postcard plus the glue margin when forming the cut line, it cannot be used for printing information compared to conventional products. The area can be reduced. Further, since the outer paper and the inner paper are laminated in the non-fixed area formed on the side of the reply post forming area, the difference in thickness between the reply post forming area and the non-fixed area is fixed. Therefore, the level difference can be reduced as compared with the conventional case.

The end paper is composed of a pair that opens to the left and right, one of the end papers is connected to an end of the left paper portion of the outer paper, and the other of the end papers is either the outer or inner paper The left and right paper portions of the inner paper are connected to the end portion of the right paper portion, and the non-adhering regions formed on one or both sides of the reply post card formation region. , Elongate and protruding pieces connected to either or both ends can be arranged.

The edge paper is releasably bonded with a temporary adhesive so as to cover the entire surface of the right or left paper portion of the inner paper provided with the reply post forming area, and the outer paper The non-fixed area connected to the end of the left or right paper section and formed on one or both sides of the reply post forming area is either the left or right paper section of the inner paper. Elongated protruding pieces connected to one end or both ends can be arranged.

  According to the above configuration, the non-fixed area formed on one or both sides of the reply post forming area is formed on one or both ends of the left and right paper sections of the inner paper. Since the elongated projecting pieces to be connected are placed, the step generated when securing the thickness of the reply postcard can be reduced. In particular, when the thickness of the paper is the same as the thickness of the adhesive for fixing, the step is reduced. It can be almost completely eliminated.

  According to the advertisement printed matter with a reply postcard according to the present invention, it is possible to sufficiently expand the paper surface on which various kinds of information are printed, and even if the thickness of the reply postcard is secured by stacking the sheets, the occurrence of a step is reduced. can do.

FIG. 3 is a development view of a sheet showing a first embodiment of an advertisement printed matter with a reply post according to the present invention. FIG. 2 is a plan view of a state where two sheets shown in FIG. 1 are fixed. FIG. 3 is a plan view showing a state where the paper shown in FIG. 2 is folded in half. It is a top view of the state which folded the end paper in the upper part of the reply postcard from the state shown in FIG. It is a perspective view which shows the state which the reply postcard moved in 1st Example of the advertisement printed matter with the reply post concerning this invention. It is an expanded view of the paper which shows 2nd Example of the advertisement printed matter with a reply postcard concerning this invention. FIG. 7 is a plan view of a state where two sheets shown in FIG. 6 are fixed. It is a top view of the state which folded the paper shown in FIG. 6 in half. It is a top view of the state which folded the end paper in the upper part of the reply postcard from the state shown in FIG. It is a perspective view which shows the state which the reply postcard moved in 2nd Example of the advertising printed matter with a reply postcard concerning this invention. It is the elements on larger scale of FIG. It is principal part explanatory drawing which shows 3rd Example of the advertising printed matter with a reply postcard concerning this invention. It is principal part explanatory drawing which shows 4th Example of the advertisement printed matter with a reply postcard concerning this invention. It is the expanded view of the paper which shows 5th Example of the advertisement printed matter with a reply postcard concerning this invention. FIG. 14 is a plan view of a state where two sheets shown in FIG. 13 are fixed. It is a top view of the state which folded the paper shown in FIG. 13 in half. It is a top view of the state which folded the end paper from the state shown in FIG. 15 on the upper part of the reply postcard. It is a perspective view which shows the state which the reply postcard moved in 5th Example of the advertisement printed matter with the reply post concerning this invention. It is an expanded view of the paper which shows an example of the conventional advertisement printed matter with a reply postcard. FIG. 19 is a plan view of a state where two sheets shown in FIG. 18 are fixed. It is a top view of the state which folded the paper shown in FIG. 18 in half. It is a top view of the state folded further in half from the state shown in FIG. It is a top view which shows the state which the reply postcard moved in the conventional advertisement printed matter with a reply postcard.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described in detail with reference to the accompanying drawings. 1 to 5 show a first embodiment of a printed advertisement with a reply post according to the present invention. The advertisement printed matter 10 with a reply post shown in these drawings uses two outer sheets 12 and inner sheets 14 on which different contents are printed on different lines. In the case of the present embodiment, the outer and inner papers 12 and 14 have the same width W, for example, the same width as the vertical length of the B5 paper, and the same thickness. It should be noted that the width W of the outer and inner papers 12 and 14 need not be limited to the contents described above.

  The outer paper 12 has a middle paper portion 12a defined by virtual broken lines a, b, and c, and left and right paper portions 12b and 12c connected to both sides thereof. The inner paper 14 has a middle paper portion 14a defined by virtual broken lines a, b, and d, and left and right paper portions 14b and 14c connected to both sides thereof. In the case of the present embodiment, these paper portions 12a to 12c and 14a to 14c have the same length and are set to the width of the B5 paper.

  An adhesive A (adhesive glue) is applied to the surface of the right paper portion 12c of the outer paper 12 so as to have a predetermined length l. In the case of the present embodiment, the application area of the adhesive A becomes the formation area 18 of the reply postcard 16 and extends from the right end of the right paper portion 12c to the middle paper portion 12a side. For example, the length is set to the length of the short side of the reply postcard 16 plus the margin portion for forming the cut line. A left end paper 12d is disposed on the left end side of the left paper portion 12b of the outer paper portion 12. A right end paper 14d is disposed on the right end side of the right paper portion 14c of the inner paper portion 14. In this embodiment, the total length of the left edge paper 12d and the right edge paper 14d is substantially equal to the horizontal width of the B5 paper. In the case of this embodiment, the right end paper 14d has a length that covers a formation area 18 of a reply postcard 16 to be described later, and the left end paper 12d is similarly set so as to cover the non-fixed area 22. .

On the outer peripheral edges of the outer and inner papers 12 and 14 configured as described above, a peelable adhesive B having a predetermined width is applied linearly or in a dot shape along the outer periphery. As the adhesive B, for example, a pressure-sensitive adhesive obtained by applying a pressure with a temporary adhesive force can be suitably used. The inner papers 12 and 14 having the above-described configuration are in the state shown in FIG. 2 when the back surface side of the inner paper 14 is overlapped on the front surface side of the outer paper 12 and both are fixed with the adhesive A. In this case, when the inner paper 14 is stacked on the outer paper 12, the right paper portions 12c and 14c are positioned so as to be stacked on each other.

When the outer and inner papers 12 and 14 are fixed to each other with the adhesive A, the outer paper 12 and the inner paper 14 are bonded in a state in which the outer paper 12 and the inner paper 14 are difficult to peel in the region where the adhesive A has been applied. At the same time, this portion becomes the formation region 18 of the reply postcard 16 having a prescribed thickness. Thus, when the formation area 18 of the reply postcard 16 is provided, the non-fixed area 22 is formed on the left end side of the right paper portion 12c.

Next, when the paper is folded to approximately half the length so that the left paper portion 12b is positioned on the middle paper portion 12a through the virtual broken line b, it is as shown in FIG. Next, when the right end paper 14d of the inner paper 14 is folded through the virtual folding line d so that the right end paper 14d is positioned on the formation region 18 of the reply postcard 16, the state shown in FIG. The state shown in FIG. 4 is the size of a so-called spread B4 plate. When pressure is applied to the pressure-sensitive adhesive B in this state and bonded, the outer periphery is sealed to be openable (peelable), It becomes a crimped flyer that can be handled as an integrated object when inserting a newspaper. Although not shown, the peelable adhesive B is appropriately applied at a position where the surface of the right edge paper 14d adheres to the reply postcard 16, and only this portion is provided on the periphery of the reply postcard 16. A cut line is formed after pressure sensitive bonding.

In the advertising printed matter 10 with the reply postcard configured as described above, when the left and right edge papers 12d and 14d are opened to the left and right from the state shown in FIG. 4, the reply postcard 16 moves from the original position to the right edge paper 14d side. A postcard-shaped square hole 24 is formed at the original position, and advertisement information such as characters, illustrations, and patterns printed on the inner surface of the outer paper 12 and the inner and outer surfaces of the inner paper 14 can be seen.

    Now, according to the advertisement printed matter 10 with the reply post configured as described above, the following effects can be obtained. First, an advertisement print 10 using two outer and inner papers 12 and 14 printed in different lines, the outer and inner papers 12 and 14 having the same length divided by virtual broken lines a to c. Since the central paper portions 12a and 14a and the left and right paper portions 12b, 14b, 12c, and 14c connected to both sides of the central paper portions 12a and 14a are provided, it is possible to sufficiently expand the paper surface on which various types of information are printed. More than 70 to 80% more than the case.

  Further, the outer and inner papers 12 and 14 are connected to each other via the forming region 18 of the reply postcard 16 in which the right and left paper parts 12c and 14c are fixed to each other within a range shorter than the length of the part. Therefore, if the formation area 18 of the reply postcard 16 is, for example, the length of the short side of the postcard plus the paste margin when forming the cut line, the information postal information is compared with the conventional product. The area that cannot be used for printing can be reduced. Further, since the outer and inner papers 12 and 14 are laminated on the non-fixed area 22 formed on the left side of the formation area 18 of the reply postcard 16, the formation area 18 and the non-fixed area 22 of the reply postcard 16 are The difference in thickness is only the thickness of the adhesive A for fixing, and the level difference can be reduced as compared with the conventional case. In the first embodiment described above, the formation region 18 of the reply postcard 16 is arranged on the right paper portion 12c side, but the formation region 18 can also be provided on the left paper portion 12b side. Further, in the first embodiment, a so-called double spread is illustrated in which the reply postcard 16 is configured to move when the end papers 12d and 14d are opened to the left and right, but other than this, for example, it is adopted in the embodiments described later. It can also be open. Furthermore, even in the case of double door opening, the opening position can be arbitrarily set.

  6 to 10 show a second embodiment of the advertisement printed matter with a reply post according to the present invention. In the following description, parts that are the same as or equivalent to those in the above-described embodiment are denoted by the same or related reference numerals, the description thereof is omitted or simplified, and only the feature points are described in detail. The advertisement printed matter 100 with a reply post shown in these drawings uses two outer sheets 120 and inner sheets 140 on which different contents are printed on different lines.

  The outer paper 120 has a middle paper portion 120a partitioned by virtual broken lines a, b, and c, and left and right paper portions 120b and 120c. The inner paper 140 has a middle paper portion 140a partitioned by virtual broken lines a, b, and d, and left and right paper portions 140b and 140c. These paper portions 120a to 120c and 140a to 140c have the same length.

  An adhesive A (adhesive glue) is applied to the surface of the right paper portion 120c of the outer paper 120 with a predetermined length l. The application area of the adhesive A is smaller than the total length of the right paper portion 120 c as in the first embodiment, and the application area of the adhesive A is the formation area 18 of the reply postcard 16. A left end paper 120d is disposed at the left end of the left paper portion 120b, and a right end paper 140d is disposed on the right end side of the right paper portion 140c of the inner paper portion 140. The inner paper 140 is provided with an elongated protruding piece 140e connected to the left end of the left paper portion 140b. The length of the protruding piece 140e is substantially the same as that of a non-fixed region 22 described later.

A peelable adhesive B is applied to the outer peripheral edges of the outer and inner papers 12 and 14 configured as described above in the same manner as in Example 1, and this adhesive B is a temporary adhesive. A pressure-sensitive adhesive obtained by applying pressure to the pressure can be suitably used. The outer paper 120, 140 having the above-described configuration has the back surface side of the inner paper 140 on the front surface side of the outer paper 120. When both are adhered with the adhesive A, the state shown in FIG. 7 is obtained. When the inner paper 140 is stacked on the outer paper 120, the right paper sections 120c and 140c are positioned so as to be stacked on each other.

When the outer and inner papers 12 and 14 are fixed to each other with the adhesive A, in the region where the adhesive A is applied, both are connected and this portion becomes the formation region 18 of the reply postcard 16. When the formation area 18 of the reply postcard 16 is provided in this way, a non-fixed area 22 is formed on the left end side of the right paper portion 120c.

Next, when the paper is folded to approximately half the length so that the left paper portion 120b is positioned on the middle paper portion 120a via the virtual broken line b, it is as shown in FIG. In this folded state, the protruding piece 140 e of the inner paper 140 is placed directly above the non-adhering region 22. Next, when the right end paper 140d of the inner paper 140 is folded through the virtual folding line d so that the right end paper 140d is positioned on the formation area 18 of the reply postcard 16, the state shown in FIG. 9 is obtained. The state shown in FIG. 9 is the size of a so-called spread B4 plate. When pressure is applied to the pressure-sensitive adhesive B in this state and bonded, the outer periphery is sealed to be openable (peelable), It becomes a crimped flyer that can be handled as an integrated object when inserting a newspaper. Although not shown, the peelable adhesive B is appropriately applied at a position where the surface of the right edge paper 140d adheres to the reply postcard 16, and only this portion is provided on the periphery of the reply postcard 16. A cut line is formed after pressure sensitive bonding.

In the advertisement printed matter 10 with the reply postcard configured as described above, when the left and right end sheets 120d and 140d are opened to the left and right from the state shown in FIG. 9, the reply postcard 16 is returned to the original position as shown in FIG. The postcard-shaped square hole 24 is formed at the original position and the characters and patterns printed on the inner surface of the outer paper 120 and the front and back surfaces of the inner paper 140 can be seen. it can.

    Now, according to the second embodiment configured as described above, the same functions and effects as those of the first embodiment can be obtained, and in addition, the following functions and effects can be obtained. That is, in the case of the present embodiment, an elongated protruding piece 140e connected to the end of the left paper portion 140b of the inner paper 140 is provided and placed on the non-fixed area 22, so that the thickness of the reply postcard 16 is reduced. The level difference that occurs when securing can be further alleviated. In particular, when the thickness of the paper is the same as the thickness of the adhesive A for fixing, the level difference can be almost completely eliminated.

FIG. 11 shows a third embodiment of the advertisement printed matter with a reply post according to the present invention. The same or corresponding parts as those in the above embodiment are denoted by the same or related symbols, and the description thereof is given. While simplifying, only the characteristic part is explained in full detail below. The printed advertisement 101 shown in this figure uses outer and inner papers 121 and 141 as in the above embodiment.
Also in this embodiment, as in the above embodiment, although not shown in detail, each of the papers 121 and 141 includes a middle paper portion 121a and 141a, and left and right paper portions 211b. 141b, 121c, 141c. At both ends of the outer paper portion 121, a left edge paper 121d and a right edge paper 121e are provided. On the right end side of the inner paper 141, an elongated projecting piece 141d connected to the right paper portion 141c is provided.

In this embodiment, the formation region 18 of the reply post 16 formed by fixing the outer and inner papers 12 and 14 with the adhesive A is arranged on the left end side of the right paper portion 121c of the outer paper 121. Therefore, the non-fixed area 22 is formed on the right side of the right paper portion 121c. A protruding piece 141d of the inner paper 141 is placed immediately above the non-fixed area 22 so as to cover it. In the third embodiment configured as described above, the same effects as those of the second embodiment can be obtained.

FIG. 12 shows a fourth embodiment of the advertisement printed matter with a reply post according to the present invention. The same or corresponding parts as those in the above embodiment are denoted by the same or related symbols, and the description thereof is given. While simplifying, only the characteristic part is explained in full detail below. The advertisement printed matter 102 shown in this figure uses the inner paper 122, 142 of the same width and the same thickness as in the above embodiment. Also in this embodiment, as in the above-described embodiment, although not shown in detail, each of the papers 122 and 142 includes a middle paper portion 122a and 142a, and left and right paper portions 122b. 142b, 122c, 142c. At both ends of the outer paper portion 122, left end paper 122d and right end paper 122e are provided. The inner paper 142 is provided with an elongated left protruding piece 142d connected to the end of the left paper portion 142b, and an elongated right protruding piece 142e connected to the right paper portion 142c.

In the case of the present embodiment, the formation region 18 of the reply post 16 formed by fixing the outer and inner papers 122 and 142 with the adhesive A is arranged at the center of the right paper portion 122c of the outer paper 122, Therefore, the non-fixed area 22 is formed on both sides of the formation area 18. The protruding pieces 142d and 142e of the inner paper 142 are placed immediately above the non-fixed area 22 so as to cover them. In the fourth embodiment configured as described above, the same effects as those of the second embodiment can be obtained.

  13 to 17 show a fifth embodiment of the advertisement printed matter with a reply post according to the present invention. In the following description, parts that are the same as or equivalent to those in the above-described embodiment are denoted by the same or related reference numerals, the description thereof is omitted or simplified, and only the feature points are described in detail. The printed advertisement 103 with a reply post shown in these figures uses two outer sheets 123 and inner sheets 143 on which different contents are printed on different lines.

  The outer paper 123 has a middle paper portion 123a divided by virtual broken lines a and b, and left and right paper portions 123b and 123c. The inner paper 143 has a middle paper portion 143a partitioned by virtual broken lines a, b, c, and d, and left and right paper portions 143b, 143c. These paper portions 123a to 123c and 143a to 143c have the same length as in the above embodiment.

  An adhesive A (adhesive glue) is applied to the surface of the right paper portion 123c of the outer paper 123 with a predetermined length l. The application area of the adhesive A is smaller than the entire length of the right paper portion 123c, as in the first embodiment. The right end paper 143d is arranged on the right end side of the right paper portion 143c of the inner paper portion 143. The right edge paper 143d is set to the same length as the paper portions 143a to 143c. Further, the inner paper 143 is provided with an elongated protruding piece 143e connected to the left end of the left paper portion 143b.

A peelable adhesive B is applied to the outer peripheral edges of the outer and inner papers 123 and 143 configured as described above, as in the first embodiment, and this adhesive B is a temporary adhesive. A pressure-sensitive adhesive obtained by applying pressure to the pressure can be suitably used, and this region becomes the formation region 18 of the return postcard 16. In addition to the above configuration, the inner papers 123 and 143 are in the state shown in FIG. 14 when the back side of the inner paper 143 is overlapped on the front side of the outer paper 123 and bonded together with the adhesive A. When the inner paper 143 is stacked on the outer paper 123, the right paper portions 123c and 143c are positioned so as to be stacked on each other.

When the outer and inner papers 123 and 143 are fixed to each other with the adhesive A, in the area where the adhesive A is applied, both are connected and this part becomes the formation area 18 of the reply postcard 16. Thus, when the formation area 18 of the reply postcard 16 is provided, the non-fixed area 22 is formed on the left end side of the right paper portion 123c.

Next, when the paper is folded to approximately half the length so that the left paper portion 123b is positioned on the middle paper portion 123a via the virtual broken line b, the result is as shown in FIG. In this folded state, the protruding piece 143e of the inner paper 143 is placed directly above the non-fixed area 22. Next, when the right edge paper 143d of the inner paper 143 is folded via the virtual folding line d so that the right edge paper 143d is positioned on the formation area 18 of the reply postcard 16, the state shown in FIG. In the example, the right end paper 143d covers the entire surface of the right paper portion 143b. The state shown in FIG. 16 is the size of a so-called spread B4 plate. When pressure is applied to the pressure-sensitive adhesive B and bonded in this state, the outer periphery is sealed to be openable (peelable), It becomes a crimped flyer that can be handled as an integrated object when inserting a newspaper. Although not shown, the peelable adhesive B is appropriately applied at a position where the surface of the right end paper 143d adheres to the return postcard 16, and only this portion is provided on the periphery of the return postcard 16. A cut line is formed after pressure sensitive bonding.

In the advertisement printed matter 103 with the reply postcard configured as described above, when the right edge paper 143d is opened to the right and the left paper portion 123b of the outer paper 123 is opened to the left from the state shown in FIG. As shown, the reply postcard 16 moves from the original position to the right edge paper 143d side, and a postcard-shaped square hole 24 is formed at the original position, on the inner surface of the outer paper 123 and on the front and rear surfaces of the inner paper 143. You can see printed characters and patterns. In the fifth embodiment configured as described above, the same effects as those of the above-described embodiment can be obtained.

In the fifth embodiment, the end paper 143d that covers the formation area 18 of the reply post card 16 is provided on the inner paper 143 side. However, this end paper may be provided on the right paper portion 123c of the outer paper 123. Good. Further, the formation area 18 of the reply postcard 16 can be provided at the center or at the left end as shown in the third and fourth embodiments. When these structures are employed, the formation area 18 on the non-adhesion area 22 is provided. The protruding piece to be placed may be arranged so as to correspond to the inner paper 143. Further, in each of the above embodiments, the case where the outer sheet and the inner sheet have the same width W is exemplified as the two sheets. However, the embodiment of the present invention is not limited to this, and one is the other. A width smaller than that can be used. In this case, since the peelable adhesive B does not necessarily have to be applied to the inner paper 12, for example, in the developed view shown in FIG. 1, if the width of the inner paper 12 is reduced by the application area of the adhesive B, Although the printable area is slightly reduced, the amount of adhesive B used can be reduced.

10: Advertisement printed matter with reply postcard 12: Outer paper 14: Inner paper 12a: Middle paper portion 12b: Left paper portion 12c: Right paper portion 14a: Middle paper portion 14b: Left paper portion 14c: Right paper portion 16: Reply postcard 18 : Formation region 22: Non-adhesion region 24: Square hole

Claims (3)

Advertising prints using two outer and inner papers printed on different lines,
The outer and inner papers have a middle paper part of the same length partitioned by a virtual broken line and left and right paper parts connected to both sides thereof,
The outer and inner papers are stacked and connected to each other via a reply postcard formation region in which either the left or right paper part is fixed to the front and back surfaces within a range shorter than the length of the part,
With one of the left or right paper portions of the outer paper folded to the middle paper portion side, the outer periphery is sealed so that it can be opened, and a crimped flyer that can be handled as an integral object,
On the surface of the corresponding portion of the inner paper provided with the formation region of the reply postcard, it has an end paper that is releasably bonded with a temporary adhesive,
Reply characterized in that when the end paper is opened, the reply post having a cut line formed on its outer periphery moves to the end paper to open a square hole at the original position. Advertising print with postcard. The end paper is composed of a pair opened to the left and right,
One of the end papers is connected to an end of the left paper part of the outer paper, and the other of the end papers is connected to an end of the right paper part of either the outer or inner paper,
The non-fixed area formed on one side or both sides of the reply post forming area is connected to one or both ends of the left and right paper sections of the inner paper. The advertisement printed matter with a return postcard according to claim 1, wherein the elongated and protruding pieces are arranged. The edge paper is releasably bonded with a temporary adhesive so as to cover the entire surface of the right or left paper portion of the inner paper provided with the reply post forming area, and the outer paper Connected to the end of the left or right paper section,
The non-fixed area formed on one or both sides of the reply post forming area is connected to one or both ends of the left and right paper sections of the inner paper. The advertisement printed matter with a reply postcard according to claim 1, wherein an elongated protruding piece is arranged.

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