JP2001121858A - Double postal card - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new double postal card, with which an information content larger than before can be transmitted to an addressee. SOLUTION: A paper 1, the longitudinal size x of which is equal to the standard longitudinal size of the postal card and, at the same time, the lateral size y of which is four times as long as the standard lateral side of the postal card, is folded in zigzags by three folds 6, 7 and 8, which are alternately formed in ridge- and valley-folds so as to sidewise quadrisect the paper. In postal card- sized paper super posed part divided into a left and a right parts by the enter fold 7, respective sides except the folds 6 and 8 are pasted together so as to be bound into bags, resulting in employing one paper super posed part as a sending postal card and the other paper super posed part as a reply postal card having address columns 2 and 3 provided respectively.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a postcard suitable for use as a commercial direct mail or the like.

[0002]

2. Description of the Related Art Heretofore, a round-trip postcard consisting of a series of outgoing calls and a reply has been known, and such a round-trip postcard is intended for a specific customer group for advertising products and events. It is also widely used commercially as direct mail for mailing.

[0003]

However, in a conventional round-trip postcard, there is only a total of four advertising spaces, one for the front and back sides of the outgoing postcard and the other for the front and back sides of the reply postcard. There is a problem that the amount of information to be conveyed to the destination is small, because the surface of the postcard and the surface of the reply postcard cannot take up a substantial advertising space due to the need to write the address.

The present invention has been made in view of the above circumstances, and has as its object to provide a new reciprocating postcard capable of transmitting a larger amount of information to a destination than before.

[0005]

SUMMARY OF THE INVENTION The present invention relates to a method for forming a sheet having a vertical dimension equivalent to the standard vertical dimension of a postcard and four times the standard horizontal dimension of a postcard in the lateral direction. The three folds that alternately form a mountain and a valley are cut into folds so that they are equally divided. The present invention relates to a reciprocating postcard characterized in that the postcard is adhered to the postcard, and the address post column is provided as a postcard for transmission with one of the paper superposition sections as a sending postcard and the other as a reply postcard.

In this way, in comparison with the conventional reciprocating postcard, a surface folded inward in a bag binding shape, that is, four surfaces divided by a fold on the back surface of the sheet is newly added. It is possible to write information, for example, if a message indicating that the binding is to be opened is written in the margin on the front side, the recipient of such a reciprocating postcard will peel off the sticking part and remove the paper , It becomes possible to receive a large amount of information described on the front and back of a sheet corresponding to four postcards.

[0007] After the sheet is developed and the written contents are read as information, if the side on which the address column of the reply postcard is provided is cut along the fold along the postcard size, it can be used as a normal reply postcard. It can be used as before.

Further, the present invention divides a sheet having a vertical dimension twice as large as the standard vertical dimension of a postcard and a horizontal dimension four times as large as the standard horizontal dimension of a postcard in the longitudinal direction thereof. The folded double paper is cut into three folds that alternately form a mountain and a valley so that it is divided into four equal parts in the horizontal direction. Each side other than the folds in the paper stacking part of the postcard size is attached in a bag binding shape, so that one paper stacking part is used as a postcard for transmission and the other paper stacking part is used as a postcard for reply, and the address box is filled in. The present invention also relates to a reciprocating postcard characterized by being provided.

In this way, it is possible to further describe new information for the front and back surfaces of the front and back sides, as compared with the case of the reciprocating postcard of the present invention described above. By peeling off the sticking portion and developing the paper, it is possible to receive a larger amount of information written on the paper corresponding to eight postcards.

[0010] In the present invention, it is preferable that advertising information is printed on at least all of the front and back sides of the front and back sides divided by the crease of the paper, without any address column. The advertising information may be printed in the lower margin of the postcard address column, and the order column may be printed in the lower margin of the reply postcard address column.

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 to FIG. 5 show an example of an embodiment of the present invention. A round-trip postcard according to the present embodiment is illustrated as a case where it is used as a commercial direct mail, as shown in FIG. , Having a vertical dimension x equivalent to the standard vertical dimension of the postcard, and a horizontal dimension y four times the standard horizontal dimension of the postcard
It is manufactured using the paper 1 having the following.

Here, on the surface of the paper 1, printing is performed on each side which is equally divided in the horizontal direction, and on the first side from the left, a destination name field 2 for a postcard for transmission is provided. It is printed so that the address column 3 of the postcard for reply is printed on the third side from the left, and the advertisement information 4 such as merchandise is printed on the second and fourth sides from the left. Has become.

In the illustrated example, the advertising information 4 is also printed in the lower margin of the address column 2 of the outgoing postcard, and the advertising product is also printed in the lower margin of the address column 3 of the reply postcard. Is printed out.

Although not particularly shown, this paper 1
On the back side, the advertisement information 4 such as a product is printed on each side divided into four in the horizontal direction similarly to the front side, and the printing of the advertisement information 4 on the back side is performed in the horizontal direction. May be printed in an integrated manner so as to be continuous on all of the four faces arranged in the same manner.

Then, as shown in FIG. 2, the paper 1 as described above is cut into three folds 6, 7, and 8 alternately forming mountain valleys so as to be equally divided in the horizontal direction. FIG.
As shown in the figure, the sides other than the folds 6 and 8 in the postcard-sized paper overlapping portions 9 and 10 which are distributed to the left and right by the central fold 7 are stuck in a bag binding shape.

Here, a pair of left and right sheet overlapping sections 9 and 10 are provided.
When the sides other than the folds 6 and 8 are stuck in a bag binding shape, the upper and lower edges of the second and third surfaces from the left, which are opened in a double-page spread in FIG. The transparent wax prints 11 and 12 are applied in a strip shape, and thereafter, as shown in FIG. 4, the respective paper overlapping portions 9 and 10 are closed and overlapped firmly so that no gap is formed therebetween.
In such a state, it is sufficient to apply a top paste (a method of gluing the upper side by binding a slip or a stationery) from three directions indicated by arrows A, B, and C in FIG. The closing surface between the paper stacking sections 9 and 10 is the same as the wax printing 1 described above.
The glue is repelled by the sheets 1 and 12 (see FIG. 3) and is held without being adhered. Will be achieved.

As a result, as shown in FIG. 5 (the drawing in FIG. 5 is viewed from the rear side in FIG. 3), one of the paper overlapping sections 9 becomes an apparently one transmission postcard 13. At the same time, since the other paper stacking unit 10 apparently becomes one reply postcard 14, the round-trip postcard 15 consisting of the transmission postcard 13 and the reply postcard 14 in succession does not cause any trouble as mail. It is completed as something that can be offered.

In this way, compared to the conventional reciprocating postcard, the paper is divided at the surface folded inward in a bag binding shape, that is, at the folds 6, 7, and 8 on the back surface of the sheet 1. It becomes possible to print new advertising information 4 on the four sides of the card. For example, if a message instructing to open the staple binding is written in the front margin, such a reciprocating postcard 15 is received. The other party peels off the sticking portion indicated by the mark x in FIG. 5 and expands the sheet to the original state of FIG. 1, so that a large number of sheets described on the front and back of the sheet 1 corresponding to four postcards The advertisement information 4 can be received.

After unfolding the sheet 1 and viewing the advertisement information 4, the surface of the reply postcard 14 where the address column 3 is provided (see the third surface from the left in FIG. 1) is creased. If the postcard is cut along the lines 7 and 8, it can be used as a normal reply postcard 14 in the same manner as before.

Therefore, especially when used as a commercial direct mail as in this embodiment, a large amount of advertisement information 4 comparable to a catalog can be transmitted to the customer, giving the customer a lot of choice. If you print the order column 5 for advertising products in the margin below the address column 3 of the postcard 14 for reply, you can use the back side as an advertising space. Can be
In addition, it is possible to immediately receive an order without requiring the customer to make any special effort by simply requesting a reply after writing the number or number of a simple order item in the order column 5 on the surface of the reply postcard 14. There is an excellent merit.

FIGS. 6 to 11 show another embodiment of the present invention. In this embodiment, as shown in FIG.
It is designed to be manufactured using paper 1 'having a vertical dimension x' which is twice the standard vertical dimension of a postcard and a horizontal dimension y which is four times the standard horizontal dimension of a postcard.

Here, the layout on the upper side of the front side of the sheet 1 'is the same as that of FIG. 1 of the above-described embodiment, and the lower side of the front side and the upper and lower sides of the back side not particularly shown. Is designed to print advertising information 4 such as products.

Then, as shown in FIG. 7, the sheet 1 'as described above is creased so as to be bisected in the longitudinal direction.
Then, as shown in FIG. 8, three folds 6, 7, 8 alternately forming mountain valleys so that the folded double sheet 1 'is divided into four equal parts in the horizontal direction. Then, as shown in FIG. 9, the postcard-sized paper stacking unit 9, which is divided into right and left by the center fold 7, as shown in FIG.
Each side other than the folds 6 and 8 in 10 is stuck in a bag binding shape.

Here, a pair of left and right sheet overlapping sections 9 and 10 are provided.
The method for sticking each side other than the folds 6 and 8 in a bag binding shape is the same as in the case of the above embodiment, and the second and third surfaces from the left which are opened in a double-spread shape in FIG. In the printing process, transparent wax prints 11 and 12 are previously applied to the upper and lower edge portions in a strip shape, and thereafter, as shown in FIG. It is possible to apply the top glue (a method of gluing the upper side by binding a slip or letter paper) from three directions indicated by arrows A, B, and C in FIG. 10 in such a state. By doing so, the closing surfaces of the respective paper overlapping portions 9 and 10 are connected to the above-described wax prints 11 and 12 (FIG. 9).
Glue is repelled and held without being adhered, but glue is soaked in each side other than the folds 6 and 8 in each of the paper overlapping portions 9 and 10 to form an integrated glue. Become.

As a result, FIG. 11 (FIG.
As shown in the figure, one of the paper overlapping portions 9 is apparently a single outgoing postcard 13 and the other paper overlapping portion 10 is an apparently single reply post. Since the postcard 14 is used, the postcard 13 for transmission and the postcard 14 for reply become a continuous round-trip postcard 15 '.
However, it is completed as what can be provided without any trouble as mail.

In this way, it is possible to further describe new advertising information 4 for the front and back eight sides, as compared with the case of the reciprocating postcard 15 of the above embodiment, and such a reciprocating postcard 15 '. The person who received the message peels off the sticking portion indicated by the cross mark in FIG. 11 and develops the sheet 1 ′ to the original state of FIG. 6, thereby writing the sheet 1 ′ corresponding to eight postcards. It is possible to receive more advertisement information 4 that has been made.

By the way, the postage of the round-trip postcard according to the current law is the same as the normal round-trip postcard if the weight does not exceed 12 g. Paper 1 'of this size, even when making a reciprocating postcard 15'
Is easily reduced to 12 g or less, and almost no troubles such as a higher postage charge than a normal round-trip postcard can occur.

It should be noted that the reciprocating postcard of the present invention is not limited to the above-described embodiment, but may be a use form other than commercial direct mail, and does not depart from the gist of the present invention. Of course, various changes can be made within the range.

[0030]

According to the reciprocating postcard of the present invention described above,
Various excellent effects as described below can be obtained.

(I) According to the reciprocating postcard according to the first aspect of the present invention, information is newly written on the surface folded inward in a bag-binding manner as compared with the conventional reciprocating postcard. Therefore, a large amount of information written on the front and back sides of a sheet corresponding to four postcards can be transmitted to the destination.

(II) According to the reciprocating postcard according to the second aspect of the present invention, a larger amount of information described on the front and back of a sheet corresponding to eight postcards can be transmitted to the destination.

(III) According to the three-way postcard according to the third aspect of the present invention, a great deal of advertising information as large as a catalog can be transmitted to the customer. And can be effectively used as commercial direct mail.

(IV) According to the four-way postcard according to the fourth aspect of the present invention, the margin at the bottom of the address column of the outgoing postcard can be used as an advertising space, and even the back of the reply postcard can be used as an advertising space. You can also use it as a reply postcard and simply request the reply after listing the number and number of the simple order in the order column on the front of the postcard for reply, immediately without requiring the customer to do extra work You can take orders.

[Brief description of the drawings]

FIG. 1 is a development view of a sheet for a reciprocating postcard showing an example of an embodiment of the present invention.

FIG. 2 is a perspective view showing a state in which the sheet of FIG. 1 is folded horizontally.

FIG. 3 is a perspective view illustrating a state in which the sheet of FIG. 2 is folded right and left to form a pair of sheet overlapping portions.

FIG. 4 is a perspective view illustrating a method of attaching each side other than the fold of each paper overlapping portion in FIG. 3 in a bag binding shape.

FIG. 5 is a diagram showing a state of being completed as a reciprocating postcard, viewed from the back side of FIG. 3;

FIG. 6 is a development view of a sheet for a reciprocating postcard showing another embodiment of the present invention.

FIG. 7 is a perspective view showing a state in which the sheet of FIG. 6 is folded in the vertical direction.

FIG. 8 is a perspective view showing a state in which the sheet of FIG. 7 is folded horizontally.

FIG. 9 is a perspective view illustrating a state in which the sheet of FIG. 8 is folded right and left to form a pair of sheet overlapping portions.

FIG. 10 is a perspective view illustrating a method of attaching each side other than the fold of each paper overlapping portion in FIG. 9 in a bag binding shape.

FIG. 11 is a view seen from the back side of FIG. 9 showing a completed state as a reciprocating postcard.

[Explanation of symbols]

 1 Paper 1 'Paper 2 Address column 3 Address column 4 Advertisement information 5 Order column 6 Fold 7 Fold 8 Fold 9 Paper stack 10 Paper stack 13 Outgoing postcard 14 Reply postcard 15 Double postcard 15' Double postcard x Vertical postcard Dimension x 'Vertical dimension y Horizontal dimension

Claims (4)

[Claims] 1. A sheet having a vertical dimension equivalent to the standard vertical dimension of a postcard and having a horizontal dimension four times the standard horizontal dimension of a postcard is alternately divided into four in the horizontal direction. Put three folds that make up a mountain and a valley and fold it in a zigzag, and paste each side other than the fold in the paper stacking part of the postcard size that is distributed to the left and right by the center fold in a bag binding shape,
As a result, a reciprocating postcard is provided, in which the address column is provided with one of the paper overlapping portions as a sending postcard and the other paper overlapping portion as a reply postcard. 2. A paper having a vertical dimension twice as large as the standard vertical dimension of a postcard and having a horizontal dimension four times as large as the standard horizontal dimension of a postcard is folded so as to be bisected in the vertical direction. The folded double paper is folded into three folds that form a mountain valley alternately so as to be divided into four equal parts in the horizontal direction, and the postcard is divided into left and right by the center fold. Each side other than the fold in the paper stacking section is stuck in a sack-binding manner, whereby the one paper stacking section is used as a postcard for transmission and the other paper stacking section is provided as a postcard for reply to provide a name field for addressing. Characteristic round-trip postcard. 3. The advertising information is printed on at least all sides of the front and back surfaces separated by the crease of the paper, which have no address column.
Return postcard described in. 4. The advertisement information is printed in a margin below the address column of the outgoing postcard, and an order column is printed in a margin below the address column of the reply postcard. The round-trip postcard described in 3.