JP2014102603A - Introduction rewarding server, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an introduction rewarding server, a method, and a program which can enhance utilization and promote sales for commodity sales or service provision in an introduction rewarding system that gives introduction reward to a user by using a tier system.SOLUTION: An introduction rewarding system is configured to register each of a plurality of users as an introducer and/or a person to be introduced in a multi-hierarchy, and also to give an introduction reward to a user of upper hierarchy according to an action performed by a user of lower hierarchy with respect to an introduction order. The system comprises: means for recording action information when a user performs a predetermined target action of introduction reward via a communication terminal in the introduction rewarding system; means for determining the introduction reward which can be obtained by the user as an introducer, by performing weighting on the basis of utilization result information of the user in the introduction rewarding system; and means for calculating the introduction reward to the user on the basis of the action information and the weighting.

Description

  The present invention relates to a referral reward granting server, method, and program for granting referral rewards using a tier system on the Internet.

  Affiliates are one of the advertising methods on the web, and website publishers (affiliators) link their websites and blogs in advance to product sales and service provisions. If a user accesses the website from a personal computer or mobile terminal, and purchases a product on a website such as product sales that the user accesses via the link, This is a success-reward-type advertising method in which an affiliate fee is paid to the link source website creator (see Patent Documents 1 and 2). In addition to purchasing products, affiliate fees may be paid for member registration and questionnaire responses.

  On the other hand, the tier system is an introduction reward system. For example, when an introducer A introduces another person (referee) B in an introduction reward granting system built on the Internet, Every time a predetermined referral fee is paid, and the referee B performs a certain action (action) such as registering as a member in the referral reward granting system or purchasing a product through the referral reward granting system, If the referee B is introduced and introduces another person C, the specified referral reward is paid not only to B but also to A, and C is registered as a member. Similarly, when a product is purchased, a predetermined remuneration fee is paid to A and B.

  Similarly, if another person D, E, G,... Is introduced from the previous person in this order, B is a referee of level 1 and C is level 2 when viewed from introducer A. The introduced person, D becomes the introduced person of level 3,..., And the case where B to G become introducers is considered similarly. In many cases, there are a plurality of people in each hierarchy. In this way, the tier system allows the introducer A to receive the referral compensation fee resulting from actions such as member registration and product purchases of the referees B to G of each lower rank regarding the referral rank. In practice, the range of the referees who can receive the referral compensation fee is often set to levels 3-4. In addition, referral fees are often points that can be used on certain product sales sites, etc., and the user as an introducer is in addition to the points granted by purchasing his / her products through the referral reward system. You can expect to receive referral reward points.

International Publication WO2009 / 008091 JP 2012-145983

  As described above, in the tier system, the user A introduces the user B, and the user B introduces the user C. In the introduction reward granting system, a large number of users become introducers and introducers. By registering as a member and purchasing a product, the introducer can obtain a predetermined referral reward according to the actions of the referees in each predetermined hierarchy. However, according to the conventional tier system, although new members can be gathered quickly, they often do not lead to product purchases through the referral reward granting system. The reason for this is that the introducer A expects only referral rewards for the products purchased by the referees B, C,..., And the introducer B introduces the referees C, D,. Users A, B, C, D, and so on, expecting only rewards, etc., fall into a tendency to expect only referral rewards as introducers without purchasing products themselves. It is easy to mention. For this reason, the motivation such as product purchase of the entire user in the introduction reward granting system is reduced. The merchandise sellers expect from the tier system is to attract many members in the referral reward granting system and promote the sales of the merchandise, etc., so that the user's motivation such as merchandise purchase is not preferable.

  In view of the above-described problems of the prior art, the present invention can improve use and promotion of product sales and service provision by an introduction reward granting system that provides an introduction reward using a tier system on the Internet. An object is to provide a referral reward granting server, a method, and a program.

In order to achieve the above object, the referral reward granting server according to the present embodiment
By communicating with the user's communication terminal on the Internet, a large number of users are registered as introducers and / or referees in multiple hierarchies, and lower ranks are given to users in higher hierarchies regarding referral ranks. A server for constructing a referral reward granting system that grants referral rewards according to the user's actions,
Means for recording action information when a user performs a predetermined action, which is a target of introduction reward grant, in the introduction reward grant system by a communication terminal;
Means for weighting and determining the introduction reward that the user can obtain as an introducer by using information of the user in the introduction reward granting system;
Means for calculating an introduction reward for the user from the action information and the weighting.

  According to this referral reward granting server, the referral reward that a user can obtain as an introducer is determined by weighting the use performance in the referral reward granting system of the user, so that the user as the introducer can introduce the referral reward system For example, by performing actions related to product purchases or service provision (receiving services), the weight of the referral reward is increased when the usage record increases, and conversely, the weight of the referral reward is decreased when the use record decreases. Can do. For this reason, the user as an introducer can expect an increase in referral rewards due to higher usage results due to his own product purchases, etc., so there is motivation for the entire user regarding product purchases and service provision in the referral reward granting system. improves. In this way, each user can expect an increase in the referral reward by weighting the referral reward according to the use performance of the user as the introducer. Therefore, the referral reward grant is performed by using the tier system on the Internet. Use improvement and sales promotion for product sales and service provision by the system can be achieved.

  In the introduction reward granting server, the weight determination means can determine the hierarchical range of the introduced person who is the target of the user's introduction reward and / or the reward rate of the introduction reward from the usage record information of the user. . As a result, if the use record in the referral reward granting system of the user as the introducer is high, the hierarchy range of the referee can be widened or the reward rate of the referral reward can be increased, and conversely if the use record is low , The hierarchical range of the referee can be narrowed or the reward rate of the referral reward can be lowered. In this way, product introduction by the referral reward granting system that grants the referral reward using the tier system by weighting the referral reward that the user obtains as the introducer according to the use performance in the referral reward granting system of the user. Use improvement and sales promotion can be planned for service provision.

The action information is preferably information on at least one of the following actions performed by the user in the introduction reward granting system.
(1) Access
(2) Member registration
(3) Questionnaire responses
(4) Product purchase
(5) Application or reservation for service provision
(6) Download application for granting referral reward
(7) Request for documents
(8) Open account

  The above action is the use of the referral reward granting system by the user who is an introduced person, and is an action that is likely to lead to, for example, purchase of goods or provision of services. Since it is a provision itself, referral rewards are given to introducers when these actions occur. Note that the actions include actions on other websites accessed via the introduction reward granting system.

  The usage record information is preferably at least one of information related to product purchase and information related to service provision in the introduction reward granting system.

  When the specific information for identifying the user as the introducer is transmitted from the communication terminal of the user as the introducer, the relationship information between the user who is the specified introducer and the user who is the introducer It is preferable to provide means for recording.

The introduction reward granting method according to this embodiment is as follows:
By communicating with the user's communication terminal on the Internet, a large number of users are registered as introducers and / or referees in multiple hierarchies, and lower ranks are given to users in higher hierarchies regarding referral ranks. A server for constructing an introduction reward granting system that grants an introduction reward according to the user's action executes the following steps (a) to (c).
(A) a step of recording action information when a user performs a predetermined action, which is a target of introduction reward grant, in the introduction reward grant system by a communication terminal;
(B) a step of weighting and determining the introduction reward that the user can obtain as an introducer according to the usage record information of the user in the introduction reward granting system;
(C) calculating an introduction reward for the user from the action information and the weighting;

  According to this referral reward granting method, the referral reward that a user can obtain as an introducer is determined by weighting the usage record in the referral reward granting system of the user, so that the user as the introducer can introduce the referral reward system For example, by performing an action related to product purchase and service provision, the weight of the introduction reward can be increased when the use record becomes high, and conversely, the weight of the introduction reward can be reduced when the use record becomes low. For this reason, the user as an introducer can expect an increase in referral rewards due to higher usage results due to his own product purchases, etc., so there is motivation for the entire user regarding product purchases and service provision in the referral reward granting system. improves. In this way, each user can expect an increase in the referral reward by weighting the referral reward according to the use performance of the user as the introducer. Therefore, the referral reward grant is performed by using the tier system on the Internet. Use improvement and sales promotion for product sales and service provision by the system can be achieved.

  In the introduction reward granting method, in the weight determination step (b), the hierarchical range of the introduced person and / or the reward rate of the introduction reward that is the target of the introduction reward of the user is determined from the usage record information of the user. You can As a result, if the use record in the referral reward granting system of the user as the introducer is high, the hierarchy range of the referee can be widened or the reward rate of the referral reward can be increased, and conversely if the use record is low , The hierarchical range of the referee can be narrowed or the reward rate of the referral reward can be lowered. In this way, product introduction by the referral reward granting system that grants the referral reward using the tier system by weighting the referral reward that the user obtains as the introducer according to the use performance in the referral reward granting system of the user. It is possible to improve the use of services.

  The program according to the present embodiment is a computer program for causing the introduction reward granting server to function as each means or causing the server to execute the steps of the introduction reward granting method. By installing such a program in an information processing apparatus (server) having a computer function, the information processing apparatus can be operated as the above-described introduction reward granting server, and the introduction reward giving method can be executed.

  In addition, “product purchase and service provided in the referral reward granting system” in this specification means not only product purchase and service provided in the referral reward granting system, but also other items accessed via the referral reward granting system. Includes product purchases and services provided on websites.

  In the introduction reward granting server, method and program, a portable communication terminal such as a mobile phone, a smart phone (multifunctional mobile phone) or a PDA (Personal Digital Assistant) or a personal computer (personal computer) is used as the communication terminal. However, the present invention is not limited to this, and for example, a tablet terminal or a television that can be connected to the Internet may be used.

  According to the introduction reward granting server, method, and program of the present invention, it is possible to improve use and promote sales for product sales and service provision by an introduction reward granting system that grants an introduction reward using a tier system on the Internet. it can.

It is a figure which shows notionally the whole introduction reward provision system in this embodiment. FIG. 2 is a block diagram schematically illustrating an example of a configuration / function of a server in FIG. 1. It is a block diagram which shows schematically the structural example of the smart phone of FIG. It is a flowchart for demonstrating step S01-S03 in which a user publishes the introduction information of an introduction reward provision system in own HP or a blog in this embodiment. It is a figure which shows the example of the display screen which the user of FIG. 4 posted introduction information on own HP. 6 is a flowchart for explaining steps S11 to S17 in which a user as an introducer in the present embodiment accesses the introduction reward granting system introduced from the HP of FIG. 5 and performs various actions. FIG. 7 is a flowchart for explaining steps S <b> 21 to S <b> 25 such as calculation / recording / transmission of an introduction fee for a user as an introducer in the present embodiment. It is a figure which shows the example of the action information extracted regarding each user from the search in the user action information recording part 25 of the server 1 of FIG. It is a figure which shows the example of the calculation result of the introduction reward point for every user which the introduction reward calculation part 1j of the server 1 of FIG. 2 calculated. It is a figure which shows the example of the table information which linked | related the use performance of the introducer recorded on the table information recording part 27 of the server 1 of FIG. It is a figure which shows the example of the table information which linked | related each action content and the point rate recorded on the table information recording part 27 of the server 1 of FIG. It is a figure which shows the example of the display screen for member registration displayed on the display part of a user's communication terminal in FIG. It is a conceptual diagram which shows that a large number of users become an introducer and a referee in multiple layers in the introduction reward granting system of this embodiment and are registered as members.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. FIG. 1 is a diagram conceptually showing the entire introduction reward granting system in the present embodiment.

  As shown in FIG. 1, the introduction reward granting system is an information processing device (hereinafter referred to as “server”) 1 having a computer function managed by a system administrator and communication terminal devices each possessed by many general users. A certain mobile phone 11, 12, personal computers (computers) 13, 14, and smartphones 15, 16 are configured to be connectable via the Internet 10.

  The server 1 receives various types of information from the general user mobile phones 11 and 12, the personal computers 13 and 14, and the smart phones 15 and 16, and also receives various information from the general user mobile phones 11 and 12, the personal computers 13 and 14, and the smart phones 15 and 16. A WWW server 2 that transmits a CGI server 3 that stores a program for processing specific numbers such as collation of a user ID number and a password, and user information sent from the WWW server 2 and an introduction reward A database server 4 for storing and registering various types of information, making it searchable, and sending the searched information to the WWW server 2; The CGI server 3 may include a processing program such as PHP, for example.

  The server 1 provides a website for the referral reward granting system, which can be accessed by a mobile phone, personal computer, smartphone, etc. via the Internet 10 by specifying a URL (Uniform Resource Locator). It has become. In addition, the server 1 also provides a website for selling merchandise, which can be accessed by a mobile phone, a personal computer, a smartphone, or the like via the Internet 10 by specifying a URL.

  An example of the configuration / function of the server 1 will be described with reference to FIG. FIG. 2 is a block diagram schematically showing the configuration and functions of the server shown in FIG. As shown in FIG. 2, the server 1 creates a communication unit 1a composed of a WWW server and the like, an ID information matching unit 1b composed of a CGI server and the like, creates e-mail information and designates a mail address on the Internet. An e-mail unit 1c that transmits / receives to / from the user, a CPU (Central Processing Unit) 1d that executes various controls, and a memory 1e that includes a RAM or the like that temporarily stores programs and various information for control. .

  The server 1 includes a storage device including a hard disk, a magnetic recording medium, and the like. The server 1 includes a database server. The database unit 1f stores and stores user information and various types of information related to the referral reward service, a CRT, a liquid crystal panel, and the like. A display unit 1g comprising an information input unit 1h comprising a pointing device such as a keyboard and a mouse, a storage device comprising a hard disk, a ROM, etc., and an OS (Operating System) 21, introduction reward granting management software 22 and merchandise sales management software And a software storage unit 1i for storing software such as 23. Further, the server 1 introduces a referral reward calculation unit 1j that performs a calculation for calculating a referral fee (point), a product sales management unit 1k that manages product sales, and stores various application softwares to the user. And an application management unit 1m for managing the transmission and the like.

  As shown in FIG. 2, the database unit 1f includes, as a database, a user information registration unit 24 that records user registration information, a user action information recording unit 25 that records various types of user action information, and an introduction given to the user. An introduction reward grant recording unit 26 that records reward fees (points), a table information recording unit 27 that records predetermined table information, a product purchase recording unit 28 that records user product purchase information, and various information in the database And an information search unit 29 that searches for the specified search condition. In the user information registration unit 24, an introducer of the user is recorded for each user.

  The introduction reward grant management software 22 of the software storage unit 1i of the server 1 shown in FIGS. 1 and 2 stores a program for introduction reward grant management, which is executed under the control of the CPU 1d. Thus, the server 1 can control and operate the database unit 1f, the introduction reward calculation unit 1j, the application management unit 1m, and the like, and can execute each step of the introduction reward grant method.

  In addition, the product sales management software 23 stores and stores a program for managing product sales, and the server 1 executes the program under the control of the CPU 1d so that the server 1 can store the database unit 1f and the product sales. The management unit 1k and the like can be controlled and operated to execute merchandise sales management.

  A communication terminal of a general user will be described using a smartphone as an example. FIG. 3 is a block diagram schematically showing a configuration example of the smartphone 15 of FIG.

  As shown in FIG. 3, the smartphone 15 includes an input display unit 15a including a liquid crystal panel that displays and inputs various information, and a wireless communication interface (I / F) 15b that performs transmission and reception with the outside via the Internet. And an e-mail unit 15c that includes a receiving unit 31 and a transmitting unit 32 and generates e-mail information and transmits / receives via the Internet by specifying a mail address, and a CPU (Central Processing Unit) 15d that executes various controls. And a memory 15e composed of a RAM or the like that temporarily stores programs and various information for control, and a storage unit 15f composed of a hard disk, ROM, RAM, or the like that stores various information and programs. A part of the storage unit 15 f includes a software storage unit 15 h that stores software such as an OS (operating system) 33, various application software 34, and a browser 35 for connecting to the Internet 10. The smartphone 16 having the input display unit 16a composed of a liquid crystal panel or the like for displaying and inputting various information is configured similarly.

  Further, the cellular phones 11 and 12 in FIG. 1 have various input keys such as a numeric keypad and operation keys arranged therein, an information input unit for inputting information and a display unit 11a and 12a including a liquid crystal panel for displaying various information. Each having an electronic mail function, a browser stored therein, and being connectable to the Internet 10 wirelessly. The personal computers 13 and 14 shown in FIG. 1 have input display units 13a and 14a each composed of a liquid crystal panel or the like for displaying various information, have an electronic mail function, store a browser, and can be connected to the Internet 10. .

  The cellular phones 11 and 12, the personal computers 13 and 14, and the smartphones 15 and 16 can access the website of the referral reward granting system by the server 1 by starting a browser and specifying a URL.

  In addition, as shown in FIG. 1, a server (information processing device) 8 is connected to the Internet 10 so that information can be communicated with mobile phones 11 and 12, personal computers 13 and 14, and smartphones 15 and 16 of general users. It has become. The server 8 has a computer function and the basic configuration is the same as that of FIG. 2, and provides a website that supports the opening of a website such as a homepage (HP) or a blog by a general user.

  Next, the operation procedure of the introduction reward granting method in the introduction reward granting system of FIGS. 1 to 3 will be described with reference to FIGS.

<Introduction information by user (introducer)>
First, a procedure for a user (introducer) to post introduction information for introducing the introduction reward granting system on his / her HP or blog will be described with reference to FIGS.

  FIG. 4 is a flowchart for explaining steps S01 to S03 in which the user posts the introduction information on his / her HP or blog in this embodiment. FIG. 5 is a diagram showing an example of a display screen on which advertisement information is posted on the user's own HP.

  Referring to FIG. 4, for example, the user A accesses the homepage (HP) establishment site provided by the server 8 using the smartphone 15 of FIGS. 1 and 3, registers as a member (S 01), Open HP (S02).

  On this user A's HP, for example, as shown in FIG. 5, a sentence that guides registration to the introduction reward granting system is posted on the display screen 41, and the “here” character 41 a is displayed by the server 1. A URL for connecting to a web page for registering a member to the referral reward granting system is linked. When another general user who accesses User A's HP with a communication terminal touches “here” 41a with a finger or clicks it with a mouse or the like, a connection is made to the website for providing referral reward provided by the server 1, and the server From 1 the member registration web page of the referral reward granting system is sent to the user's communication terminal.

<Access and membership registration by users (referees)>
Next, a procedure for performing various actions in the introduction reward granting system by the server 1 in FIG. 1 after the user as the introducer accesses the home page (HP) in FIG. 5 will be described with reference to FIG.

  FIG. 6 is a flowchart for explaining steps S11 to S17 in which the user as an introduced person in the present embodiment accesses the introduction reward granting system introduced from the HP of FIG. 5 and performs various actions.

  Referring to FIG. 6, the user B starts the browser 35 on the smartphone 13 of FIGS. 1 and 3, browses the home page (HP) of the user A of FIG. 5 via the Internet 10 (S11), and displays the input. When the screen 41 as shown in FIG. 5 is displayed on the part 15a and “here” 41a is touched with a finger, the URL for specifying the member registration web page of the referral reward granting system by the server 1 in FIG. The page is accessed (S12).

  Through the access S12, a member registration screen 42 as shown in FIG. 12 is displayed on the input display unit 15a of the smartphone 15 of the user B (S13). On this screen 42, the user B inputs the user ID, password, and e-mail address in the fields 42 a, 42 b, and 42 c, and then touches “registration” 42 e so that the member registration information is transferred to the server 1. The user B is registered in the user information registration unit 24 of FIG. 3, and the membership registration of the user B is completed (S14).

  When the member registration is completed, the server 1 responds to the request from the smartphone 15 of the user B, transmits the application for the referral reward grant system to the smartphone 15 by the application management unit 1m of FIG. 2, and receives the received smartphone 15 Is stored in the application software 34 of the software storage unit 15h in FIG. 3 to complete the download of the application (S15). This application includes various items of merchandise sales, and the user can operate the smartphone 15 to read out the application and perform a product purchase procedure. At the time of request for member registration or application download, user information such as the user's name, address, and telephone number is registered in the user information registration unit 24 of FIG.

  Next, the user B reads an application for the introduction reward granting system from the software storage unit 15h of FIG. 3 by operating the smartphone 15, and performs a product purchase procedure (S16). In this procedure, necessary order information such as the product name and quantity of the order is transmitted to the server 1 and confirmation information from the server 1 is received.

  For each action of access (S12), member registration (S13), application download (S15), and product purchase (S16) in the introduction reward granting system by user B described above, actions such as date, member registration and purchase amount The information is recorded in the user action information recording unit 25 of the server 1 in FIG. 2 (S17).

  In addition, as described above, member registration information such as the name, address, telephone number, e-mail address, and user ID of the user B is registered in the user information registration unit 24 of the server 1. At this time, the user B Since membership registration is performed via the link of the user A's HP, the user A is registered as an introduced person. In addition, the product purchase information such as the name, quantity, amount, and date of the product purchased by the user B is recorded in the product purchase recording unit 28.

  Moreover, the number of times that the general user accesses the referral reward granting system via the link of the user A's HP is recorded in the user action information recording unit 25 as action information. 1 is added to the number of accesses through the HP and recorded.

  In FIG. 6, the user B becomes a referee of the user A by registering the member via the link of the user A, but is not limited to this method. For example, the user A is specified. Membership registration may be performed by inputting an introduction key number made up of numbers, alphabets, etc. in the field 42d of the screen 42 in FIG. The user A can inform the other user of the introduction key number by means of information transmission means such as his / her HP, blog, e-mail, magazine, pamphlet, or oral communication. The introduction key number is recorded in the user information recording unit 24 of the server 1 for each user.

  The member A's member registration information is also registered in the user information registration unit 24 of the server 1, and the action information for product purchase by the user A is recorded in the user action information recording unit 25.

  As described above, in the introduction reward granting system, user B is registered in server 1 as a person to be introduced by user A, and action information such as user B's product purchase is recorded. Similarly, for example, the user B posts introduction information similar to that shown in FIG. 5 on his / her HP, blog, etc., or the introduction key number for identifying the user B is transmitted to other users by the above-described various information transmission means. By notifying, when the user C performs each action in the same steps as in FIG. 6, the member registration information and action information are recorded. In this case, user C is registered as user B's introducer. As described above, when the users A, B, C, D,... Are introduced in this order by the previous person and perform actions such as member registration and product purchase, the server 1 registers those members. Information and action information are registered and recorded.

  Next, calculation and recording of the referral fee in the referral fee grant system of this embodiment will be described with reference to FIGS. FIG. 7 is a flowchart for explaining steps S <b> 21 to S <b> 25 such as calculation / recording / transmission of an introduction reward fee for a user as an introducer in the present embodiment.

  Referring to FIG. 7, when the server 1 of FIGS. 1 and 2 reaches a predetermined date, the information search unit 29 in the database unit 1f is within a predetermined period (for example, one month from the first day of the previous month to the end of the month). The action information of each user A, B, C,... Recorded in the user action information recording unit 25 is searched (S21).

  Action information relating to each user as shown in FIG. 8, for example, is extracted from the search in the user action information recording unit 25 described above. That is, as shown in FIG. 8, for each user ID of users A, B, C,..., The usage record 51 within the predetermined period, the member registration number 52 registered by introduction of the user, The action information of the number of accesses 53 by the user accessing the website of the introduction reward granting system by the introduction and the number of questionnaire responses 54 of the user registered as a member by the introduction of the user is searched. The number of member registrations 52, the number of accesses 53, and the number of questionnaire responses 54 are all the totals within the predetermined period.

  Next, the range (number of steps) of the introducer who is the target of the introduction reward of each user is determined from the usage record 51 of FIG. 8 (S22). That is, the database unit 1 f of the server 1 records table information that associates the use history (yen) of the introducer and the hierarchy of the introducer as shown in FIG. 10 in the table information recording unit 27. With reference to the table information of FIG. 10, the hierarchical range of the introduced person is determined for each user from the usage record of FIG.

  As described above, the hierarchical range of the referee is determined. For example, in the examples of FIGS. 8 and 10, the hierarchical range of the legal referee who is the target of the introduction reward to the user A is 3. Legal referees who are subject to referral rewards are users B, C, and D. Similarly, since the referees of the users B, C,... Are also determined, the introduction reward points are introduced for each of the users A, B, C,. The reward calculation unit 1j calculates (S23).

  FIG. 9 shows an example of the calculation result of the introduction reward points for each user. In FIG. 9, for each user ID of the users A, B, C,. A referee's hierarchy 62 determined from the table information of FIG. 10 based on the results, and introduction reward points 63 calculated for each user are shown. In addition to the introduction reward points described above, each user can obtain a predetermined point according to his / her own usage record, questionnaire response, etc., and the total 64 of these points and the introduction reward points are also shown in FIG. Has been.

  The calculation example of the introduction reward points for the user A in FIG. 9 will be described. Since the introduction reward points of the user A are 3 in the level of the introduced person as shown in FIG. 9, the usage records of the users B, C, and D are used. Calculated from the number of registered members. That is, the database unit 1f of the server 1 records table information in which the action contents and the point rate are associated with each other in the table information recording unit 27 as shown in FIG. With reference to the table information and the action information in FIG. 8, the introduction reward point is calculated by the introduction reward calculation unit 1j in FIG. For example, the referral reward point of the user A related to the user B of the introduced person is calculated as follows.

150,000 x 0.01 (use record) + 5 x 20 (number of registered members) + 50 x 1 (number of accesses) + 0 x 10 (number of questionnaire responses) = 1650

  Also, the users C and D who are introduced persons are calculated in the same manner, and the sum of them is shown as the introduction reward point 63 of the user A in the introduction reward point 63 of FIG.

  Similarly, as shown in FIG. 9, introduction reward points and point totals are calculated for other users B, C,.

  The introduction reward points and the total points of the users A, B, C,... Calculated as described above are recorded in the introduction reward grant recording unit 26 of the database unit 1f of the server 1 (S24). Next, according to the recording information recorded in the introduction reward grant recording unit 26, an email regarding the introduction reward points and the total points is transmitted from the email unit 1c to each user A, B, C,... (S25). ). This transmission may be performed by mail or by both e-mail and mail.

  The points can be converted and used at a predetermined ratio (for example, 1 yen per point) when purchasing a product on the product sales website provided by the server 1 in FIG. It may be. Moreover, you may make it pay an introduction reward fee with the amount instead of the point.

  In the above-described introduction reward granting system, in practice, a large number of users are registered as members in multiple layers as introducers and introducers. That is, FIG. 13 shows an example in which two users are introduced from a user who is an introducer and become a referee, but when viewed from the user A who is an introducer, the users B and B1 are hierarchical. One introduced person, users C, C1, C2, and C3 are introduced persons at level 2, users D, D1 to D7 are introduced persons at level 3, and so on. Similarly, when users B, C, D,... Thus, in the example of FIG. 13, the number of introduced persons in the hierarchy range 3 of the user A as an introducer is B, B1, C, C1 to C3, D, and D1 to D7, which are relatively large. I understand.

  According to the introduction reward granting system of the present embodiment, the introduction reward points that a user can obtain as an introducer are introduced by the use performance of each user in the introduction reward granting system provided by the server 1 of FIGS. Thus, the user as an introducer can expect an increase in referral reward points by increasing the use record due to the purchase of his / her product. Thereby, the motivation of the whole user improves about the product purchase etc. in an introduction reward grant system. In this way, each user can expect an increase in referral reward points by weighting the referral reward points obtained by the user according to the use performance of the user as an introducer, so product sales by the referral reward grant system using the tier system It is possible to improve usage and promote sales.

  In the conventional tier system, even if the number of registered members increases relatively rapidly, users tend to fall into the tendency to expect only referral reward points as introducers without purchasing products. Although the motivation for the entire product purchase has decreased, according to the present embodiment, each user can increase the referral reward points by weighting the referral reward points by the use performance of the user as the introducer. Therefore, motivation such as user purchase of goods in the introduction reward granting system is improved as a whole.

  As described above, the modes for carrying out the present invention have been described. However, the present invention is not limited to these, and various modifications can be made within the scope of the technical idea of the present invention. For example, in the present embodiment, at the time of the above-described weighting determination, the hierarchical range of the introducer who is the target of introduction reward is determined from the user's usage record, but the referral reward rate determined from the user's use record is also determined. May be applied for weighting. For example, the introduction reward point 63 of FIG. 9 is multiplied by the reward rate set according to the usage record as shown in FIG. Thereby, in FIG. 9, for example, the introduction reward point of the user B is 4050 × 1.5 = 6075. In addition, this reward rate may be multiplied by the point rate (0.01 / yen) with respect to the usage record in FIG.

  Also, as described above, the hierarchical range of the referee is determined based on the user's usage record and weighted, and the hierarchical range of the referee and the reward rate of the referral reward are determined based on the user's usage record and weighted. In addition, the hierarchy range of the introduced person may be fixed (for example, 4), and the reward rate of the introduction reward may be weighted by determining the reward rate according to the usage record of the user as shown in FIG. .

  In the present embodiment, the point rate of FIG. 11 is uniformly applied to each layer regardless of the level of the introduced person, but the point rate may be changed for each layer. For example, the point rate may be increased when the hierarchy is close (small) and low when the hierarchy is far (large). In this case, table information as shown in FIG. 11 is created for each hierarchy or for each hierarchy within a predetermined range, and recorded in the table information recording unit 27 of the server 1 of FIG.

  Further, the product sales website provided by the server 1 in FIG. 1 may be a service providing website, and the user applies for and reserves the service via the service providing website and provides the service. When received, referral reward points are awarded according to the usage record as in the case of the above-mentioned product purchase. Further, the server 1 of FIG. 1 may provide both a product sales website and a service providing website. Various information such as the contents of products and services provided by these product sales and service providing websites are included in the application when the communication terminal is a smartphone, for example, and the user can browse from time to time from this application. it can.

  Moreover, the server 1 of FIG. 1 may construct | assemble only an introduction reward provision system, and you may make it provide the website for goods sales and service provision with another server. That is, as shown in FIG. 1, a server (information processing apparatus) 9 having a basic configuration similar to that of FIG. 2 and capable of connecting to the Internet 10 and having a computer function provides a website for selling products and providing services. The server 1 and the server 9 transmit and receive necessary information to and from each other via the Internet 10. In this case, the operator of the reward providing system by the server 1 in FIG. 1 and the operator of the website for product sales and service provision by the server 9 may be the same or different. .

  The product sales website may handle sales of a wide variety of products, and may also handle sales of products in a specific field or sales of specific products. The service providing website may handle the provision of a wide variety of services, and may provide the provision of services in a specific field or the provision of specific services.

  The configuration of the server (information processing apparatus) in FIG. 1 and FIG. 2 is an example and may be another configuration, and the configuration of the smartphone in FIG. 3 is an example and has another configuration. May be. Further, the display screens of FIGS. 5 and 12 are examples, and it is needless to say that the display screens can be appropriately changed to other display modes.

  Moreover, the table information of FIG. 10, FIG. 11 is an illustration, Comprising: It can change suitably. That is, the range of the usage results amount in FIG. 10, the hierarchy corresponding thereto, and the reward rate can be changed as appropriate, and the point rate corresponding to each action content in FIG. 11 can also be changed as appropriate.

  User action information that is the basis for referral rewards includes the number of accesses to the referral reward grant system, the number of member registrations in the referral reward grant system, the number of questionnaire responses, the amount related to product purchases, the amount related to service provision, etc. The present invention is not limited to this, and may be other action information. For example, other product sales websites linked to the introduction reward granting system of the present embodiment, for example, the server 9 in FIG. It may be the number of accesses, the number of member registrations, the number of questionnaire responses, the amount related to product purchases, the amount related to service provision, etc. Further, it may be a request for materials such as a catalog, an account opening in a bank / securities company, or a credit card application.

1 server (information processing equipment)
1f Database unit 1j Referral reward calculation unit 8, 9 Server (information processing device)
10 Internet 11, 12 Mobile phone (communication terminal)
13, 14 PC (communication terminal)
15, 16 Smartphone (communication terminal)
22 Referral reward granting management software 24 User information registration unit 25 User action information recording unit 26 Referral reward granting recording unit 27 Table information recording unit 29 Information search unit

Claims (8)

By communicating with the user's communication terminal on the Internet, a large number of users are registered as introducers and / or referees in multiple hierarchies, and lower ranks are given to users in higher hierarchies regarding referral ranks. A server for constructing a referral reward granting system that grants referral rewards according to the user's actions,
Means for recording action information when a user performs a predetermined action, which is a target of introduction reward grant, in the introduction reward grant system by a communication terminal;
Means for weighting and determining the introduction reward that the user can obtain as an introducer by using information of the user in the introduction reward granting system;
Means for calculating an introduction reward for the user from the action information and the weighting, and an introduction reward granting server.   2. The introduction reward granting server according to claim 1, wherein the weighting determination unit determines a hierarchy range of a referee who is a target of the introduction reward of the user and / or a reward rate of the introduction reward from the usage record information of the user. . The introduction reward granting server according to claim 1 or 2, wherein the action information is information related to at least one of the following actions performed by the user in the introduction reward granting system.
(1) Access
(2) Member registration
(3) Questionnaire responses
(4) Product purchase
(5) Application or reservation for service provision
(6) Download application for granting referral reward
(7) Request for documents
(8) Open account   The introduction reward granting server according to any one of claims 1 to 3, wherein the usage record information is at least one of information related to product purchase and service provided in the introduction reward granting system.   When the specific information for identifying the user as the introducer is transmitted from the communication terminal of the user as the introducer, the relationship information between the user who is the specified introducer and the user who is the introducer The introduction reward granting server according to any one of claims 1 to 4, comprising means for recording. By communicating with the user's communication terminal on the Internet, a large number of users are registered as introducers and / or referees in multiple hierarchies, and lower ranks are given to users in higher hierarchies regarding referral ranks. A referral reward granting method, wherein a server for constructing a referral reward granting system that grants a referral reward according to the user's action executes the following steps (a) to (c).
(A) a step of recording action information when a user performs a predetermined action, which is a target of introduction reward grant, in the introduction reward grant system by a communication terminal;
(B) a step of weighting and determining the introduction reward that the user can obtain as an introducer according to the usage record information of the user in the introduction reward granting system;
(C) calculating an introduction reward for the user from the action information and the weighting;   The introduction according to claim 6, wherein in the weighting determination step (b), the hierarchical range of the introduced person and / or the reward rate of the introduction reward that is a target of the introduction reward of the user is determined from the usage record information of the user. Rewarding method.   A program for causing an introduction reward granting server according to any one of claims 1 to 5 to function as each means or causing a server to execute the steps of the introduction reward granting method according to claim 6 or 7. .

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