JP2014038579A - Sales promotion support system, and sales promotion support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To further enhance a sales promotion effect of a commodity or a service by means of word-of-mouth information on the Internet.SOLUTION: On the basis of submission log information stored in a submission log information storage part 13, browsing log information stored in a browsing log information storage part 14, and action log information stored in the action log information storage part 15; a sales promotion support system detects contribution information corresponding to a case where a browser having browsed contribution information has made an actual action on the basis of the contribution information; sets a contributor of the detected contribution information to a person in charge of sales promotion of the seller; and by configuring so that the person in charge of sales promotion is endowed with a privilege, causes the privilege to be endowed only when a third person affected by the contribution information made by the person in charge of sales promotion actually makes an action; whereby increase of contribution information by a person in charge of sale promotion who has an influence to third persons is facilitated so that sales promotion effects can be enhanced.

Description

  The present invention relates to a sales promotion support system and a sales promotion support program, and is particularly suitable for use in a system that supports increasing the sales promotion effect of products and services by word-of-mouth information posted on the Internet.

  Conventionally, as one of means for promoting sales of its own products and services, an announcement is made on its own site (homepage). However, in small and medium-sized stores and private businesses, there are not enough resources and know-how to operate (update) their own sites. For this reason, there is a problem that it is difficult to effectively function the sales promotion using the company site. In addition, it is becoming difficult to retain good customers due to the mobilization of the population.

  By the way, a system has been proposed in which word-of-mouth information can be used for sales promotion (see, for example, Patent Documents 1 and 2). In the technique described in Patent Literature 1, when a first user who browses information related to a product on a user terminal detects that information related to the product is distributed to a second user, the first source is a distribution source. The service point of one user is updated.

  In the technique described in Patent Literature 2, a primary server is accessed from a first portable terminal possessed by a primary user who has purchased a product, and a QR code is acquired. Then, the QR code is displayed on the first mobile terminal, and when the QR code is read by the second mobile terminal held by the secondary user who received the introduction of the product, the second mobile terminal accesses the secondary server. The sales promotion information is acquired in the QR code state. The sales promotion information includes introducer information. When a secondary user presents the sales promotion information at a store and purchases a product, a reward is given to the primary user who is the introducer. Yes.

  The technologies described in Patent Documents 1 and 2 support increasing the number of reviews by providing a mechanism for rewarding the person who introduced the product, thereby enhancing the sales promotion effect. However, the technique described in Patent Document 1 has a mechanism in which a first user who sees product information simply receives the product information and distributes the product information to a second user. Therefore, it has nothing to do with whether or not the second user who received the product information actually took some action such as purchasing the product, and there was a problem that the sales promotion effect might not increase even if the number of reviews increased. .

  On the other hand, in the technique described in Patent Document 2, when a secondary user who has received an introduction of a product actually purchases the product, a reward is given to the primary user who is an introducer. Yes. Therefore, there is a possibility that the sales promotion effect is improved as compared with Patent Document 1. However, in the case of Patent Document 2, the product is introduced by reading the QR code displayed on the first mobile terminal of the primary user on the second mobile terminal of the secondary user. That is, there is a high possibility that the primary user and the secondary user are relatively close to each other, and the spread of word-of-mouth is limited.

JP 2003-114998 A JP 2010-79804 A

  The present invention has been made to solve such problems, and it is an object of the present invention to further enhance the sales promotion effect of products and services by word-of-mouth information on the Internet.

  In order to solve the above-described problem, in the present invention, a reader who viewed post information detects post information corresponding to a case in which an action is actually performed based on the post information, and posts the post information detected. The salesperson is set as a salesperson in charge of the seller, and control is performed to give a privilege to the salesperson in charge.

  According to the present invention configured as described above, a privilege is not given simply by posting information relating to a seller's product or service, and the posted information is viewed by a third party, and the posted information When the third party actually takes action under the influence, the contributor of the post information is set as the sales promotion person of the seller, and a privilege is given. Thereby, when the posting information by the sales promotion person who has influence over the third party increases, the actions of the third party based on the posting information also increase, and the sales promotion effect can be improved. In addition, according to the present invention, the word-of-mouth related to products or services spreads according to the posted information, and therefore the spread of word-of-mouth is not limited to the range of persons having a specific relationship. Therefore, it can be expected that the sales promotion effect of products and services will be further improved.

It is a block diagram which shows the structural example of the sales promotion support system by 1st Embodiment. It is a block diagram which shows the function structural example of the server by 1st Embodiment. It is a block diagram which shows the function structural example of the seller terminal by 1st Embodiment. It is a figure which shows an example of seller information. It is a figure which shows an example of user information. It is a figure which shows an example of contribution log information. It is a figure which shows an example of browsing log information. It is a figure which shows an example of action log information. It is a flowchart which shows the operation example of the sales promotion charge setting part by 1st Embodiment. It is a flowchart which shows the operation example of the privilege provision control part by 1st Embodiment. It is a block diagram which shows the function structural example of the server by 2nd Embodiment. It is a block diagram which shows the function structural example of the seller terminal by 2nd Embodiment. It is a block diagram which shows the function structural example of the server by 3rd Embodiment. It is a block diagram which shows the function structural example of the server by 4th Embodiment. It is a block diagram which shows the function structural example of the server by 5th Embodiment.

(First embodiment)
Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram illustrating a configuration example of a sales promotion support system according to the first embodiment. As shown in FIG. 1, the sales promotion support system according to the first embodiment is configured such that a server 100, a seller terminal 200, and a plurality of user terminals 300 can be connected via a communication network 400 such as the Internet.

  The user terminal 300 is used by a contributor who posts post information related to a product / service, a viewer who browses the post information, and a purchaser who purchases the product / service. A card reader 201 for reading a payment card used when a user purchases a product / service can be arbitrarily connected to the seller terminal 200.

  FIG. 2 is a block diagram illustrating a functional configuration example of the server 100 according to the first embodiment. As illustrated in FIG. 2, the server 100 includes a seller information storage unit 11, a user information storage unit 12, a post log information storage unit 13, a browsing log information storage unit 14, an action log information storage unit 15, as its functional configuration. A post processing unit 16, a settlement processing unit 17, a sales promotion charge setting unit 18 and a privilege granting control unit 19 are provided. The privilege grant control unit 19 includes a sales promotion charge determination unit 19a and a notification processing unit 19b as specific functional configurations.

  Each functional configuration of the post processing unit 16, the settlement processing unit 17, the sales promotion charge setting unit 18, and the privilege grant control unit 19 included in the server 100 can be realized by software, for example. In this case, each functional configuration described above is actually configured by including a computer CPU or MPU, RAM, ROM, and the like, and can be realized by operating a program stored in the RAM, ROM, or hard disk. Among these, the program for executing each function of the sales promotion charge setting unit 18 and the privilege grant control unit 19 corresponds to a sales promotion support program.

  Therefore, it can be realized by recording a program that causes the computer to perform the above-described functions on a recording medium such as a CD-ROM, and causing the computer to read the program. As a recording medium for recording the program, a flexible disk, a hard disk, a magnetic tape, an optical disk, a magneto-optical disk, a DVD, a nonvolatile memory card, and the like can be used in addition to the CD-ROM. It can also be realized by downloading the program to a computer via the communication network 400.

  FIG. 3 is a block diagram illustrating a functional configuration example of the seller terminal 200 according to the first embodiment. As shown in FIG. 3, the seller terminal 200 includes a notification information output unit 21 as its functional configuration. The function of the notification information output unit 21 provided in the seller terminal 200 can also be realized by operating a program stored in the RAM, ROM, or hard disk of the computer.

  The seller information storage unit 11 of the server 100 stores information about sellers who sell products / services (hereinafter referred to as seller information). In this embodiment, the seller is a person who wants to set up a sales promotion person who will be described later and wants to promote sales related to the company's products / services, and stores seller information about the company in advance in the seller information storage unit 11. Is registered.

  FIG. 4 is a diagram illustrating an example of seller information. As shown in FIG. 4, the seller information includes seller master information (see FIG. 4A) consisting of seller identification information for uniquely identifying the seller, the name of the seller, the location, and the like. Product master information including product / service identification information for uniquely identifying the product / service sold by the seller, the content of the product / service (product name, category, price, feature, etc.) (FIG. 4B) Reference) and sales promotion charge identification information (see FIG. 4C) for identifying the sales promotion charge set by the sales promotion charge setting unit 18. Thus, the seller information storage part 11 is corresponded to the sales promotion charge identification information storage part of this invention.

  In order to register the seller information in the seller information storage unit 11, for example, an information registration screen provided by the server 100 is displayed on the seller terminal 200, and the information entered on the information registration screen in the seller terminal 200 (the seller's information) This can be done by transmitting to the server 100 the name, location, contents of products and services sold by the seller, and the like. The server 100 issues merchant identification information and product / service identification information.

  The sales promotion person identification information is additionally stored in the seller information storage unit 11 when the user is set as the sales person in charge by the sales promotion person setting unit 18. When a plurality of sales promotion managers are set for one seller, a plurality of sales promotion manager identification information is stored in the seller information storage unit 11. In FIG. 2, a functional configuration for registering seller information (excluding sales promotion charge identification information) is not shown.

  The user information storage unit 12 stores information related to the user of the sales promotion support system (hereinafter referred to as user information). FIG. 5 is a diagram illustrating an example of user information. As shown in FIG. 5, the user information includes user identification information for uniquely identifying the user and various attribute information such as the user's name and gender.

  For registration of user information in the user information storage unit 12, for example, an information registration screen provided by the server 100 is displayed on the user terminal 300, and various attribute information input on the information registration screen in the user terminal 300 is transmitted to the server 100. Can be done. The server 100 issues user identification information. In FIG. 2, the functional configuration for registering user information is not shown.

  In the present embodiment, the user of the sales promotion support system may be a user of the payment card described above. In that case, as shown in FIG. 5, the card ID issued when the user applies to the card company to use the payment card is further stored as part of the user information. It should be noted that the users of the sales promotion support system include posters of primary posting information described later. On the other hand, the viewer of the primary posting information and the poster of the secondary posting information that is the response information to the primary posting information may be a user of the sales promotion support system or other general users. Also good.

  The post log information storage unit 13 stores post log information. FIG. 6 is a diagram showing an example of the posted log information. As shown in FIG. 6, post log information includes post information related to a seller's product / service, post identification information for uniquely specifying the post information, and contributor identification for uniquely specifying the poster. Information, merchant identification information and merchandise / service identification information for uniquely identifying which merchandise / service of which merchant is posted, and posting time are included.

  Here, the posted information includes primary posted information that is first posted from the user regarding the product / service, and secondary posted information that is posted as a response from other users or general users to the primary posted information. It is. The secondary posting information may be a comment on the primary posting information, or may be pressing information such as a “Like” button. The post identification information is issued by the server 100 each time post information is posted.

  Posts regarding products / services can be made from the user terminal 300 to the server 100 via the communication network 400. That is, the user terminal 300 accesses a predetermined posting site provided by the posting processing unit 16 of the server 100, and inputs desired primary posting information at the posting site. At that time, the contributor specifies which merchandise / service of the seller is the posted information, and gives his / her user identification information.

  When the primary posting information is input, the user terminal 300 transmits the primary posting information to the server 100 together with the designated seller identification information, product / service identification information, and user identification information. In the server 100, the primary posting information, the seller identification information, the merchandise / service identification information, and the user identification information transmitted from the user terminal 300 are stored in the posting log information storage unit 13 together with the posting identification information. The user identification information stored at this time is used as poster identification information regarding the poster who posted the primary posting information.

  Further, when the user who accesses the posting site at the user terminal 300 and browses the primary posting information inputs the desired secondary posting information, the user terminal 300 identifies the secondary posting information as the transmission source user terminal 300. It is transmitted to the server 100 together with possible sender identification information (for example, cookie information, individual number of the user terminal 300, etc.). Here, the source identification information is transmitted instead of the user identification information because the secondary posting information is not necessarily a user of the sales promotion support system and may be a general user without the user identification information. .

  The server 100 stores the secondary posting information and the transmission source identification information transmitted from the user terminal 300 in the posting log information storage unit 13 together with the posting identification information. The sender identification information stored at this time is used as poster identification information regarding the poster who posted the secondary posting information. When the secondary posting information is stored in the posting log information storage unit 13, the primary posting information and the secondary posting information are stored in a state where the parent-child relationship is linked.

  The browsing log information storage unit 14 stores browsing log information. FIG. 7 is a diagram illustrating an example of browsing log information. As shown in FIG. 7, in the browsing log information, the posting identification for uniquely specifying the posting information browsed through the display screen of the user terminal 300 among the posting information stored in the posting log information storage unit 13. Information, viewer identification information for uniquely identifying the viewer, and browsing time are included.

  The posting information can be browsed by accessing the posting site from the user terminal 300. In the posting site, the primary posting information and secondary posting information stored in the posting log information storage unit 13 are displayed as a list, and the details of the posting information are displayed when the viewer clicks on one of them. It has become. In addition, the display method of contribution information is not limited to this form. For example, you may make it display a part of detail of contribution information with a list. The details of the posted information itself may be displayed in a list.

  When any post information is clicked on the user terminal 300, the user terminal 300 transmits post identification information for uniquely specifying the post information to the server 100 together with the transmission source identification information. The server 100 stores the post identification information transmitted from the user terminal 300 in the browsing log information storage unit 14 together with the transmission source identification information. The transmission source identification information stored at this time is used as the viewer identification information regarding the viewer who has viewed the posted information.

  The posting identification information of the posted information that has been viewed is not transmitted to the server 100 when the posting information is clicked. For example, the posting identification information associated with each posted information displayed in the list may be transmitted to the server 100 when the posted information list is displayed.

  The action log information storage unit 15 stores action log information. FIG. 8 is a diagram illustrating an example of action log information. As shown in FIG. 8, action log information includes action information indicating an action taken by a user or a general user, action person identification information for uniquely identifying a person who has caused the action, and an action. The time is included.

  In the first embodiment, it is assumed that the action information is purchase history information indicating that the poster or viewer of the posted information has purchased a product / service related to the posted information. The purchase history information includes information on a store that purchased the product / service, information on the purchased product / service, information on a purchaser of the product / service, and the like.

  For example, it is assumed that a user who is set as a sales promotion person posts primary posting information related to a certain product / service and actually goes to the store of the seller and purchases the product / service. At this time, when the card reader 201 is connected to the seller terminal 200 and the user (contributor of the primary posting information) uses the payment card for payment of the purchase price, the seller terminal 200 uses the card ID read from the payment card. In addition, store information, product / service information, and purchaser information are transmitted to the server 100 together with transmission source identification information. The server 100 stores the information transmitted from the seller terminal 200 in the action log information storage unit 15. The card ID stored at this time is used as action person identification information regarding the purchaser of the product / service (= poster of the primary posting information).

  Further, it is assumed that a certain user or a general user is interested in a product / service by browsing the posted information and actually goes to the store of the seller and purchases the product / service. At this time, when the card reader 201 is connected to the seller terminal 200 and the user or a general user (viewer of posted information) uses the payment card for payment of the purchase price, the seller terminal 200 reads the card read from the payment card. In addition to the ID, store information, product / service information, and purchaser information are transmitted to the server 100 together with transmission source identification information. The server 100 stores the information transmitted from the seller terminal 200 in the action log information storage unit 15. The transmission source identification information stored at this time is used as action person identification information relating to (the purchaser of the product / service (= the viewer of the posted information).

  The posting processing unit 16 executes processing related to posting and browsing of posting information. Specifically, the posting processing unit 16 performs processing for storing the posting log information in the posting log information storage unit 13 based on information transmitted from the user terminal 300, and information that is also transmitted from the user terminal 300. Based on this, the browsing log information is stored in the browsing log information storage unit 14.

  In addition, the posting processing unit 16 reads out the posting log information stored in the posting log information storage unit 13 and transmits the posting log information to the user terminal 300, thereby performing processing for displaying the posting log information on the user terminal 300. At this time, the posting processing unit 16 reads the seller information and the product / service information from the seller information storage unit 11 based on the seller identification information and the product / service identification information stored as part of the posting log information. By transmitting the information to the user terminal 300, the display is performed in such a manner that which post information relates to which seller and which product / service is known.

  The settlement processing unit 17 performs processing related to settlement when purchasing a product / service. Specifically, the settlement processing unit 17 performs a process of storing action log information in the action log information storage unit 15 based on information sent from the user terminal 300. Further, when the action information is transmitted from the user terminal 300, the settlement processing unit 17 notifies the privilege granting control unit 19 of the fact.

  The sales promotion staff setting unit 18 includes post log information stored in the post log information storage unit 13, browsing log information stored in the browsing log information storage unit 14, and action log stored in the action log information storage unit 15. Based on the information, the reader who viewed the posted information detects the primary posted information corresponding to the case where the user actually took action based on the posted information (purchased the product / service related to the posted information), and the detected Set the contributor of the primary posting information to the sales promotion of the seller. That is, the user who posted the primary posting information having an influence that actually leads to the purchase of the product / service is set as the sales promotion person of the seller.

  In the first embodiment, the sales promotion person in charge setting unit 18 includes post log information related to the merchandise / service of the seller himself who is trying to set the sales person in charge among the post log information stored in the post log information storage unit 13. Based on the browsing log information stored in the browsing log information storage unit 14 regarding the viewer of the posting information included in the posting log information and the action log information related to the viewer stored in the action log information storage unit 15. To set up a sales representative for the seller.

  Specifically, the sales promotion charge setting unit 18 refers to the browsing log information storage unit 14 and the action log information storage unit 15, and transmits source identification information stored as browsing identification information in the browsing log information storage unit 14. And post identification information that matches the sender identification information stored as the action person identification information in the action log information storage unit 15 is detected from the browsing log information storage unit 14.

  Then, the sales promotion staff setting unit 18 detects post identification information that matches the detected post identification information from the post log information storage unit 13, and stores the post identification information in the post log information storage unit 13 corresponding to the detected post identification information. The contributor indicated by the stored contributor identification information is set as a sales representative. Here, the contributor set as the sales promotion person is the contributor of the primary post information. If the poster identification information specified as described above is indicated by the sender identification information, that is, if the poster is the poster of the secondary posting information, the poster of the primary posting information is traced by following the parent-child relationship. Is identified.

  Here, the sales promotion staff setting unit 18 refers to the user information storage unit 12 based on the poster identification information stored in the post log information storage unit 13 corresponding to the post identification information detected as described above. Thus, the poster corresponding to the poster identification information (user identification information) is specified. Further, the sales promotion person in charge setting unit 18 refers to the seller information storage unit 11 based on the seller identification information stored in the post log information storage unit 13 corresponding to the detected post identification information. Identify whether to be in charge of sales promotion for the seller.

  In addition, when there are multiple sellers' products / services introduced by the posted information, only when the viewer purchases the products / services introduced by the posted information viewed by the viewer, the primary posting The person who posted the information may be set as a sales promotion person. In this case, the sales promotion staff setting unit 18 sets which merchandise / service of which seller is the sales staff.

  Specifically, the sales promotion person in charge setting unit 18 stores merchant identification information and merchandise / service identification information stored in correspondence with the post identification information detected from the post log information storage unit 13 by the processing as described above. By referring to the seller information storage unit 11 based on the information, it is specified which post the information about which product / service of which seller.

  On the other hand, the sales promotion staff setting unit 18 browses by referring to action information (purchase history information) in which a match of transmission source identification information is detected between the browse log information storage unit 14 and the action log information storage unit 15. Identify which merchandise / service of which merchant has purchased. When the seller and the product / service identified from the posted information match the seller and the product / service identified from the purchase history information, the poster of the primary posted information is designated as the seller's Set as a sales promotion for products / services.

  The sales promotion staff setting unit 18 stores the sales staff member identification information in the seller information storage section 11 for the user set as the sales staff. The sales staff member identification information stored here is information indicating which user is the sales staff member of which seller, and is expressed using the user identification information and the seller identification information. Alternatively, it may be information indicating which user is a salesperson in charge of which product / service of which seller. In this case, the salesperson identification information includes user identification information, seller identification information, and product / service. It is expressed using identification information.

  The privilege granting control unit 19 performs control for giving a privilege to the salesperson in charge set by the salesperson in charge setting unit 18. In the first embodiment, the privilege granting control unit 19 detects the fact that the user set as the salesperson in charge of the seller actually purchased the merchandise / service of the seller, Control to give a privilege. Specifically, the control for giving the privilege is performed by the sales promotion charge determination unit 19a and the notification processing unit 19b.

  First, the sales promotion person-in-charge determination unit 19a, when action log information is stored in the action log information storage unit 15 by the payment processing unit 17 based on information sent from the user terminal 300 (that is, the payment card in the user terminal 300). Is received from the settlement processing unit 17). In response to this notification, the sales promotion manager determination unit 19a includes the action log information stored in the action log information storage unit 15, the sales promotion manager identification information stored in the seller information storage unit 11, and the user information storage unit. Based on the user information stored in 12, it is determined whether or not the poster who has taken action (the purchaser who purchased the product / service) is in charge of sales promotion.

  That is, the sales promotion charge determination unit 19 a detects the same card ID as the card ID stored in the action log information storage unit 15 as the action person identification information from the user information storage unit 12. Then, based on the user identification information stored in the user information storage unit 12 corresponding to the detected card ID, by referring to the sales promotion person identification information stored in the seller information storage unit 11, / It is determined whether the purchaser of the service is in charge of sales promotion.

  A poster who matches the user identification information by referring to the posting log information storage unit 13 based on the user identification information stored in the user information storage unit 12 corresponding to the card ID detected as described above. If the identification information is detected, it is possible to specify that the purchaser of the product / service is not the viewer of the posted information but the poster.

  The notification processing unit 19b generates notification information for notifying that the purchaser of the product / service is the salesperson in charge when the salesperson determination unit 19a determines that the purchaser is the salesperson, and via the communication network 400 Transmit to seller terminal 200. The notification information output unit 21 of the seller terminal 200 outputs the notification information transmitted from the server 100. For example, the notification information output unit 21 displays the notification information on the screen.

  As a result, when the sales promotion person who has visited the seller's store purchases a product / service using the payment card, the screen display on the seller terminal 200 notifies that the purchaser is the sales promotion person. Since the sales promotion staff is automatically set by the server 100, the seller does not know who is set as the sales promotion staff, but can know by the above-mentioned notification. Then, by giving benefits such as point grants, discounts, and bonuses to the sales staff in charge, the loyalty for the sales staff in charge of the sales promotion can be improved.

  It should be noted that the point grant may be a point grant for the payment card used at the time of purchasing the product / service, or may be a point grant uniquely prepared by the seller. In the latter case, for example, points are stored and managed for each user in the user information storage unit 12, and processing for increasing the points stored in the user information storage unit 12 is performed.

  FIG. 9 and FIG. 10 are flowcharts showing an operation example of the sales promotion support system according to the first embodiment configured as described above. The flowchart shown in FIG. 9 shows an example of the operation of the sales staff member setting unit 18 and starts when, for example, an administrator of the server 100 issues a sales staff member setting process instruction at an arbitrary timing. FIG. 10 shows an operation example of the privilege grant control unit 19, which starts when the user terminal 300 purchases a product / service using a payment card.

  First, in FIG. 9, the salesperson in charge setting unit 18 determines whether or not an instruction to execute the salesperson in charge setting process has been issued (step S1). If the execution instruction has not been issued yet, the determination process in step S1 is repeated. On the other hand, when an execution instruction is issued, the sales promotion staff setting unit 18 detects post information associated with the purchase of the product / service. Specifically, the sales promotion charge setting unit 18 is stored as transmission source identification information stored as browsing person identification information in the browsing log information storage unit 14 and as action person identification information in the action log information storage unit 15. Posting identification information that matches the transmission source identification information is detected from the browsing log information storage unit 14 (step S2).

  Next, the sales promotion person in charge setting unit 18 detects post identification information that matches the detected post identification information from the post log information storage unit 13. Then, referring to the user information storage unit 12 based on the poster identification information stored in the post log information storage unit 13 corresponding to the detected post identification information, the primary post specified by the post identification information The contributor who posted the information is specified (step S3).

  Furthermore, the sales staff member setting unit 18 refers to the sales staff member identification information in the seller information storage unit 11 to determine whether or not the poster identified in step S3 is already set as the sales staff member (step S4). ). If the sales promotion person in charge is not set yet, the sales promotion person in charge setting unit 18 sells based on the seller identification information stored in the posting log information storage unit 13 corresponding to the post identification information detected in step S3. By referring to the information storage unit 11, it is specified which merchant's product / service the primary posting information relates to (step S5).

  Further, the sales promotion person in charge setting unit 18 sets the poster specified in step S3 as the sales person in charge of the seller specified in step S5 (step S6), and sets the sales person in charge identification information for the poster as a seller information storage unit. 11 (step S7). Thereby, the process of the flowchart shown in FIG. If it is determined in step S4 that the contributor has already been set as a sales representative, steps S5 to S7 are not performed, and the process of the flowchart shown in FIG.

  In FIG. 10, first, the sales promotion determination unit 19 a of the privilege grant control unit 19 performs an action by the payment processing unit 17 based on information sent from the user terminal 300 based on whether or not there is a notification from the payment processing unit 17. It is determined whether or not the action log information is stored in the log information storage unit 15, that is, whether or not the user terminal 300 has paid for the product / service using the payment card (step S11).

  Here, when the action log information is not stored in the action log information storage unit 15, the determination process in step S11 is repeated. On the other hand, when the action log information is stored in the action log information storage unit 15, the sales promotion charge determination unit 19 a is stored in the action log information stored in the action log information storage unit 15 and the seller information storage unit 11. Whether the poster who has taken action (the purchaser who purchased the product / service) is the sales promotion person based on the identification information of the sales person in charge and the user information stored in the user information storage unit 12. Determination is made (step S12).

  When it is determined that the purchaser of the product / service is in charge of sales promotion, the notification processing unit 19b generates notification information for notifying that the purchaser is in charge of sales promotion, and notifies the seller terminal 200 via the communication network 400. Transmit (step S13). Thereby, the process of the flowchart shown in FIG. If it is determined in step S12 that the purchaser of the product / service is not in charge of sales promotion, the process of step S13 is not performed, and the process of the flowchart shown in FIG.

  When the notification information is transmitted from the server 100 to the seller terminal 200 in step S13, the notification information is displayed on the screen of the seller terminal 200. The seller who sees the displayed notification information can know that the purchaser of the product / service that has just settled is his / her own sales promotion person. Therefore, benefits such as point grants, discounts, and bonuses can be given to the sales promotion staff.

  As described above in detail, in the first embodiment, the reader who viewed the posted information detects the primary posted information corresponding to the case where the product / service is actually purchased based on the posted information, and the detected information is detected. Set the contributor of the primary posting information to the sales promotion of the seller. When the sales promotion person himself / herself purchases the merchandise / service of the seller, notification information for prompting the sales promotion person to give a privilege is transmitted to the seller terminal 200 for display.

  According to the first embodiment configured as described above, a privilege is not given simply by posting information relating to the merchandise / service of the seller, and a third party can provide the primary post information or secondary post information for the post information. When a third party actually purchases a product / service under the influence of the posted information that has been viewed and viewed, the contributor of the primary posted information is set as the sales promotion manager of the seller and given a privilege Be able to.

  As a result, when the number of primary manuscripts by sales representatives who have influence on third parties increases, the number of cases where third parties purchase products / services under the influence increases, and the promotion effect can be improved. . In addition, according to the first embodiment, reviews about products / services are spread according to posted information on a posting site that has been opened to the public, so the spread of reviews is limited to a range of people who have a specific relationship. It will not be a thing. Therefore, it can be expected that the sales promotion effect of the product / service is further improved.

  In the first embodiment, the purchase history information has been described as an example of action information used when setting the sales promotion staff. However, the present invention is not limited to this. For example, the action information is a check-in service in which a viewer uses a user terminal 300 equipped with a position detection device such as GPS at a seller's store related to posted information to inform the social media of where he is now. It may be check-in information indicating use.

  In addition, position detection is not limited to the method using GPS. For example, the location of the user terminal 300 may be specified by installing a WiFi router in the store and communicating with the user terminal 300. In this case, an SSID (Service Set Identifier) can be automatically acquired without the user operating the user terminal 300. In addition, a unique device that transmits ultrasonic waves that cannot be heard by human ears may be installed in the store to track the visit of the user.

  When check-in information is used as action information, a server providing a check-in service exists separately from the server 100 according to the present embodiment, and the check-in information is also stored in another server (referred to as a check-in server). Therefore, it is necessary to configure so that the check-in information can be referred to by appropriately accessing the check-in server from the server 100. In this case, the database for storing the check-in information in the check-in server corresponds to the action log information storage unit of the present invention.

  When using the check-in information instead of the purchase history information, it is possible to specify that the viewer of the posted information has gone to the seller's store, but it is not possible to specify whether or not the product / service has actually been purchased. However, it is true that an action has been taken under the influence of the posted information, and it can be positioned as a customer who may purchase a product / service. Therefore, it is also possible to expect an improvement in the sales promotion effect by setting a salesperson in charge based on the presence or absence of check-in information associated with the posted information.

  Moreover, you may make it use the information (secondary contribution information) of the response which the viewer performed with respect to primary contribution information as action log information instead of purchase history information. In this case, since the secondary posting information is stored in the posting log information storage unit 13, the action log information storage unit 15 may be omitted and the posting log information storage unit 13 may be referred to. In this case, the post log information storage unit 13 corresponds to the action log information storage unit of the present invention.

  When the secondary posting information is used instead of the purchase history information, it is impossible to specify whether the viewer of the posting information has purchased the product / service at the seller's store or whether it has been to the seller's store. However, it is a fact that the action of response was caused by the influence of the posting information, and there is a possibility that a third party purchases the product / service under the influence of the secondary posting information. Therefore, it is also possible to expect an improvement in the sales promotion effect by setting a sales promotion person based on the presence / absence of the secondary posting information associated with the primary posting information.

  Moreover, although the said 1st Embodiment demonstrated the example which performs the process by the privilege provision control part 19 when action log information was memorize | stored in the action log information storage part 15 by the payment process part 17, this invention is described. It is not limited to this. For example, the sales promotion charge determination unit 19 a directly inputs action person identification information (card ID) related to the purchaser of the product / service from the settlement processing unit 17, and stores the input card ID and the user information storage unit 12. Whether or not the purchaser of the product / service is in charge of sales promotion may be determined based on the user information.

(Second Embodiment)
Next, a second embodiment of the present invention will be described with reference to the drawings. In the first embodiment, when a product / service is purchased at the seller's store, the purchaser of the product / service is sent from the server 100 to the seller terminal 200 and displayed on the screen so that the purchaser can purchase the product / service. An example of informing the seller that he is in charge of sales promotion was explained. On the other hand, in the second embodiment, when a product / service is purchased at a sales site on the communication network 400, a face photograph of a sales promotion person is transmitted from the server 100 to the seller terminal 200 and displayed on the screen. The function to be added is added.

  FIG. 11 is a block diagram illustrating a functional configuration example of the server 100 according to the second embodiment. In FIG. 11, components having the same reference numerals as those shown in FIG. 2 have the same functions, and therefore redundant description is omitted here. As shown in FIG. 11, the server 100 according to the second embodiment further includes a face photograph transmission unit 19 c as a functional configuration of the privilege grant control unit 19. Further, a user information storage unit 12 'is provided instead of the user information storage unit 12 shown in FIG.

  FIG. 12 is a block diagram illustrating a functional configuration example of the seller terminal 200 according to the second embodiment. In FIG. 12, components having the same reference numerals as those shown in FIG. 3 have the same functions, and therefore redundant description is omitted here. As shown in FIG. 12, the seller terminal 200 according to the second embodiment further includes a face photo display unit 22 as a functional configuration.

  The user information storage unit 12 'of the server 100 further stores the user's face photograph as part of the user information in addition to the various types of information shown in FIG. It is sufficient that this facial photograph is of at least a user set as a sales promotion person. That is, when a certain user is set as a salesperson in charge by the sales promotion staff setting unit 18, the face information data is transmitted from the user terminal 300 of the user to the server 100 and stored in the user information storage section 12. Also good.

  The face photograph transmission unit 19c acquires the face photograph of the sales promotion person from the user information storage part 12 'when the sales person in charge purchases a product / service on a predetermined sales site before coming to the store of the seller. To the seller terminal 200.

  Specifically, the facial photograph transmission unit 19c is based on the action log information stored in the action log information storage unit 15 when the sales promotion determination unit 19a determines that the purchaser of the product / service is the sales promotion. Then, it is determined whether or not the product / service is purchased at a predetermined sales site. As a method for enabling this determination, for example, the purchase log information stored as action information in the action log information storage unit 15 includes information indicating that a purchase has been made at a predetermined sales site. It is possible to keep it.

  When it is determined that the product / service is purchased at a predetermined sales site, the face photo transmission unit 19c acquires a face photo of a sales promotion person from the user information storage unit 12 'and transmits it to the seller terminal 200. The face photo display unit 22 of the seller terminal 200 displays the face photo sent from the server 100 on the screen. Note that the face photograph transmission section 19c and the face photograph display section 22 constitute the face photograph output section of the present invention.

  As a result, when the sales promotion person purchases a product / service on the sales site, the face photograph of the sales promotion person is sent from the server 100 to the seller terminal 200 and displayed on the screen. Therefore, before the sales promotion person visits the seller's store to receive or use the product / service, the sales person can confirm the sales promotion person who is scheduled to come to the store with a facial photograph.

  Therefore, when the sales representative comes to the store, the seller can grasp the sales promotion without reading the payment card with the card reader 201, and can quickly provide additional services or give a privilege. Can be. Thereby, the loyalty for the sales promotion sales person can be further improved.

  In addition, although the example which identifies a salesperson in charge with a facial photograph was demonstrated here, this invention is not limited to this. For example, biometric authentication information such as a voiceprint, fingerprint, retina, etc. may be used.

(Third embodiment)
Next, a third embodiment according to the present invention will be described with reference to the drawings. In the first embodiment, the privilege granting control unit 19 detects the fact that the user set as the salesperson in charge of the seller actually purchased the merchandise / service of the seller, Control to give benefits. In contrast, in the third embodiment, a viewer who has viewed the user's primary posting information or secondary posting information set as a sales promotion person of the seller actually purchased the merchandise / service of the seller. When this is detected, control for giving a privilege to the sales promotion person is performed.

  FIG. 13 is a block diagram illustrating a functional configuration example of the server 100 according to the third embodiment. In FIG. 13, those given the same reference numerals as those shown in FIG. 2 have the same functions, and therefore redundant description is omitted here. As shown in FIG. 13, in the server 100 according to the third embodiment, the privilege grant control unit 19 includes a sales promotion determination unit 19 a ″ instead of the sales promotion determination unit 19 a illustrated in FIG. 2, and a notification processing unit 19 b A privilege granting unit 19d is provided instead.

  As described in the first embodiment, when a viewer of posted information purchases a product / service, it is transmitted from the user terminal 300 to the server 100 and stored in the action log information storage unit 15 by the settlement processing unit 17. Of the action log information, the transmission source identification information of the user terminal 300 is used as the action person identification information regarding the viewer of the posted information.

  The sales promotion person-in-charge determination unit 19a ″ uses the action log information stored in the view log information storage unit 14 as the action person identification information (source identification information) included in the action log information stored in the action log information storage unit 15. The post information browsed by the viewer who took action is specified. Specifically, the sales promotion person in charge determination unit 19a "is stored in the browsing log information storage unit 14 as the viewer identification information. Posting identification information in which the transmission source identification information matches the transmission source identification information stored as the action person identification information in the action log information storage unit 15 is detected from the browsing log information storage unit 14.

  Further, the sales promotion charge determination unit 19a ″ acquires the poster identification information stored in correspondence with the detected post identification information from the post log information storage unit 13. Then, the acquired poster identification information is By checking the user identification information stored in the user information storage unit 12 and the sales promotion person identification information stored in the seller information storage unit 11, the viewer who has taken action (purchased the product / service) The contributor of the posted information viewed (if the viewed information is the primary posted information, the contributor, and if the viewed information is the secondary posted information, the contributor of the primary posted information associated with the parent / child relationship) It is determined whether or not it is set.

  The privilege granting unit 19d grants a privilege to the salesperson in charge when the salesperson in charge determination unit 19a "determines that the poster of the posted information viewed by the purchaser of the product / service is the salesperson. In the third embodiment, the sales promotion person does not visit the seller's store, and the viewer who has viewed the posted information comes to the store and purchases the product / service. Therefore, in the third embodiment, a privilege granting unit 19d is provided instead of the notification processing unit 19b, and a privilege that can be given even if it is not face-to-face is given to the sales promotion staff. For example, the privilege grant unit 19d performs processing such as point grant for a payment card or a seller's unique card.

  The sales promotion person in charge determination unit 19a ″ determines whether or not the person is in charge of sales promotion using the action person identification information (transmission source identification information) included in the action log information once stored in the action log information storage unit 15. However, it may be determined whether or not the person in charge of sales promotion is input directly from the settlement processing unit 17.

  According to the third embodiment configured as described above, even if the user who is set as the sales promotion person does not purchase the merchandise / service of the seller himself / herself, the primary posting information related to the sales promotion and the secondary posting information related thereto are included. If the affected viewer purchases the merchandise / service of the seller, a privilege is given to the sales promotion staff. If a plurality of viewers purchase a product / service, the privilege given to the sales promotion staff becomes greater. As a result, the loyalty for the salesperson in charge of sales promotion can be further improved, and the salesperson in charge can be motivated to further focus on sales promotion activities by posting. As a result, the sales promotion effect can be further improved.

  In addition, although the example provided with the sales promotion charge determination part 19a "instead of the sales promotion charge determination part 19a and provided with the privilege provision part 19d instead of the alerting | reporting process part 19b was demonstrated here, you may make it use both functions together. In this way, even when the sales promotion person himself / herself purchases the product / service, even when the viewer who has viewed the posted information purchases the product / service, a privilege can be given to the sales promotion person.

(Fourth embodiment)
Next, a fourth embodiment of the present invention will be described with reference to the drawings. The fourth embodiment is an application example of the third embodiment, and provides a technique for preventing so-called stealth marketing (stemmer). Stemming refers to posting posting information that describes a high evaluation of a product / service, etc., in the desire for a privilege even though the product / service of the seller is not purchased at all.

  FIG. 14 is a block diagram illustrating a functional configuration example of the server 100 according to the fourth embodiment. In FIG. 14, the same reference numerals as those shown in FIG. 13 have the same functions, and therefore redundant description is omitted here. As illustrated in FIG. 14, the server 100 according to the fourth embodiment includes a sales staff member setting unit 18 ′ instead of the sales staff member setting unit 18 illustrated in FIG. 13.

  The sales promotion staff setting unit 18 ′ basically sets the sales staff in the same manner as the sales promotion staff setting unit 18 described in the first embodiment. However, even if the person in charge of sales promotion corresponds to the case in which the viewer who viewed the posted information actually took action based on the posted information, the poster of the primary posted information actually took action. If it is not stored as action log information in the action log information storage unit 15, control is performed so that the poster is not set as a salesperson in charge of the seller. The same applies when the check-in information of the poster is not stored in the check-in server.

  Or even if it corresponds to the case where the viewer who browsed the posting information actually took an action based on the posted information, the sales promotion staff setting unit 18 ′ If the action log information is not stored as action log information in the action log information storage unit 15, it may be controlled not to set the poster as a salesperson in charge of the seller.

  Even if a poster does not purchase a product / service by himself, even if there is a viewer who is actually taking action under the influence of the posted information, the sale is accepted. Some may be. In that case, the operation described in the first embodiment can be used. However, as described above, it is also possible to allow the poster to be recognized as a sales promotion person only when the number of times or frequency that the viewer has taken action is large to some extent.

  Alternatively, if the viewer does not take an action more than the set number of times within a certain period of time, instead of not setting the poster as a salesperson in charge, as an index to see the certainty of the salesperson in charge (for example, If there are a plurality of sales promotion candidates, it may be used as an index for seeing superiority or inferiority. In addition, the tenure as a sales representative may be used as an index. This is because it is considered that a person in charge of a sales promotion person with a long term of service is more reliable.

(Fifth embodiment)
Next, a fifth embodiment of the present invention will be described with reference to the drawings. In the first to fourth embodiments described above, the example in which the contributor who has posted the primary posting information related to the merchandise / service of the seller (A) is set as the sales promotion person of the seller (A) has been described. On the other hand, in the fifth embodiment, a contributor who has posted primary posting information related to a product / service provided by another seller (B) is set as a sales promotion person of the seller (A). Is.

  FIG. 15 is a block diagram illustrating a functional configuration example of the server 100 according to the fifth embodiment. In FIG. 15, components having the same reference numerals as those shown in FIG. 2 have the same functions, and therefore redundant description is omitted here. As shown in FIG. 15, the server 100 according to the fifth embodiment includes a sales staff member setting unit 18 ″ instead of the sales staff member setting unit 18 shown in FIG. 2. Also, the server according to the fifth embodiment. 100 further includes a performance evaluation unit 50 as its functional configuration.

  The sales promotion person in charge setting unit 18 ″ has a function of setting a sales person in charge by the same method (hereinafter referred to as method 1) as the sales promotion person in charge setting unit 18 described in the first embodiment. The person-in-charge setting unit 18 ″ also has a function of setting a person in charge of sales promotion by the following method (hereinafter referred to as method 2 and method 3).

  First, method 2 will be described. The sales promotion person in charge setting unit 18 ″ is the post log stored in the post log information storage unit 13 regarding the product / service related to the other seller (B) that is the same as or similar to the product / service related to the seller (A). Based on the information, the browsing log information stored in the browsing log information storage unit 14, and the action log information stored in the action log information storage unit 15, a sales promotion person for the seller (A) is set. Here, only the post log information to be used is different, and the content of the process is the same as that of the first embodiment.

  Whether the products / services are the same or similar can be defined in advance using table information or the like. For example, it is possible to put products / services belonging to the same or similar into the same group and define information of each group by a table. Alternatively, various products / services may be classified into a plurality of categories, and products / services belonging to the same category may be defined as the same or similar products / services.

  Even if there is no post information on the product / service of the seller (A), there is post information on the same or similar product / service provided by the other seller (B), and viewing the post information If the seller has a track record of taking action, if the poster of the primary posting information is used as a sales promotion person for the seller (A), the sales promotion effect can be improved with respect to the product / service of the seller (A). I can expect. In this case, the contributor is also set as the sales representative of the seller (B), but the posting information regarding the merchandise / service of the seller (A) is also requested by the seller (A). To be posted.

  Next, method 3 will be described. In the sales promotion person in charge setting unit 18 ″, the user who lives in the vicinity area within a predetermined range from the seller (A) 's location becomes the contributor among the post log information stored in the post log information storage unit 13. A sales representative in charge of the seller (A) based on the posted log information, the browsing log information stored in the browsing log information storage unit 14, and the action log information stored in the action log information storage unit 15. In this case as well, only the post log information to be used is different, and the content of the processing is the same as in the first embodiment.

  Here, as to whether the user's residence is within a predetermined area within the predetermined range from the location of the seller (A), the seller master information shown in FIG. 4A and the user information shown in FIG. It can be determined by reference. However, the user's residence needs to be stored as various attributes of the user included in the user information.

  Even if there is no post information related to the merchandise / service of the seller (A), there is post information posted by a user resident in the vicinity area of the seller (A), and a viewer who has viewed the post information If there is a track record of taking action, if the contributor of the primary posting information is used as a sales promotion person for the seller (A), it is expected to increase the sales promotion effect for the product / service of the seller (A). it can. This is because, since they live in the nearby area, they may know the store (A) well and may post nifty post information.

  The performance evaluation unit 50 evaluates the performance related to the sales promotion effect of how much the posted information by the sales promotion person leads to the purchase of the product / service. That is, the performance evaluation unit 50 includes the post log information related to the posting by the salesperson in charge set by the salesperson in charge setting unit 18 ″ among the post log information stored in the post log information storage unit 13, and the post log information. Posting by the sales promotion person based on the browsing log information stored in the browsing log information storage unit 14 regarding the viewer of the included posting information and the action log information regarding the viewer stored in the action log information storage unit 15 Evaluate achievements related to sales promotion.

  Specifically, the performance evaluation unit 50 detects a case in which the viewer who has viewed the posted information is actually taking action by the same method as the processing by the sales promotion staff setting unit 18 described in the first embodiment. To do. For example, the number of cases in which the action has occurred, the frequency at which the action has occurred within a predetermined time, and the purchase price of the product / service if the action is purchase of goods / services, the number of purchases, etc. Evaluation is performed according to the rules or calculation formulas. In this embodiment, the rule and calculation formula to apply are not specifically limited. For example, the tenure as a sales representative may be added to a part of the evaluation criteria.

  The performance evaluation unit 50 preferably evaluates the sales promotion effect for each of the method 1, the method 2, and the method 3. This is because it can be evaluated how the sales promotion effect is most improved when a sales promotion person is set. For example, the following may be used.

  That is, the sales promotion staff setting unit 18 ″ uses the method described in either the method 2 or the method 3 when the sales staff in charge cannot be set by the method 1 (when there is no posting information regarding the seller's own product / service). This is performed for a plurality of sellers. The performance evaluation unit 50 promotes each of the plurality of sales promotion persons set by the method 2 or 3 by the sales promotion person setting unit 18 ″. Evaluate performance results. Then, the sales promotion person in charge setting unit 18 ″ determines the method described in one of the method 2 and the method 3 as the method for setting the sales person in charge based on the result of the result evaluation by the result evaluation unit 50.

  In this way, if there is no post information related to the seller's own product / service, it would be easier to set up a sales representative from post information related to the same or similar product / service, or it would be more effective It can be understood by learning using evaluation based on past performance values that the sales promotion effect is more likely to be improved by setting the salesperson in charge from the posted information posted by the user who is doing.

  In the first to fifth embodiments, the example in which the sales promotion staff is set taking the action log information into consideration has been described, but the present invention is not limited to this. For example, based on at least the posting log information stored in the posting log information storage unit 13, a poster who satisfies a predetermined condition regarding posting may be set as a sales promotion person of the seller. As the predetermined condition, for example, there may be more post information than a predetermined number, or the post frequency of the post information may be larger than a predetermined value.

  Further, based on the posting log information stored in the posting log information storage unit 13 and the browsing log information stored in the browsing log information storage unit 14, a contributor who satisfies a predetermined condition regarding browsing of posted information is sold to the seller. It may be set as a sales representative in charge. As the predetermined condition, for example, it is conceivable that the number of postings of posted information is larger than a predetermined number, or the browsing frequency of posted information is larger than a predetermined value. In this case, the weighting may be changed between browsing in a state in which a plurality of posted information is displayed and browsing in a state in which one piece of posted information is displayed on a detailed page by clicking (for example, a list). Browsing on the details page is about x times more effective than browsing on the display page).

  In the case of these examples, when setting the sales promotion staff, it is not considered at all whether or not the viewer actually took action under the influence of the posted information. However, when granting a privilege to a salesperson, do not give the privilege unless the salesperson himself / herself purchases the product / service or the viewer who viewed the posted information purchases the product / service. I have to. Accordingly, it is possible to give a sales promotion person a motivation to purchase a product / service by himself or a motivation to post preferable post information that affects a third party. As a result, an improvement in sales promotion effect can be expected.

  Moreover, although the said 1st-5th embodiment demonstrated as what the server 100 provides a contribution site, this invention is not limited to this. For example, even in a general posting site other than the posting site provided by the server 100, the user identification information used in the server 100 is associated with the user identification information used in an external posting site. As long as the posting information posted on the external posting site is transmitted to the server 100 and stored in the posting log information storage unit 13, it may be an external posting site.

  In the first to fifth embodiments, the example in which the server 100 is configured as one has been described. However, this is merely for convenience of description, and the number is not necessarily one. For example, a function for managing payments, a function for managing postings, a function for managing sales managers and granting benefits, and so on. May be.

  In the first, second, and fifth embodiments, the seller terminal 200 inquires of the server 100 via the communication network 400 whether or not the purchaser of the product / service is in charge of sales promotion. Although an example in which notification information is returned to the seller terminal 200 in some cases has been described, the present invention is not limited to this. For example, while giving the function of the privilege grant control part 19 to the seller terminal 200, the information of each storage part 12-15 is downloaded to the seller terminal 200 regularly (once a day etc.). You may do it.

  In this way, if the card payment by wireless communication is performed between the user terminal 300 and the seller terminal 200 using near field communication technology such as Bluetooth (registered trademark) or NFC (Near Field Communication), the server Without making an inquiry to 100, it is possible to determine whether or not the purchaser of the product / service is a sales representative only by the seller terminal 200, and if it is a sales promotion representative, that fact can be displayed on the screen. .

  In the third and fourth embodiments described above, the purchaser of the product / service from the seller terminal 200 to the server 100 via the communication network 400 provides the primary posting information for sales promotion or the secondary posting associated therewith. Although the inquiry about whether or not the user is an information viewer has been described, and in such a case, a privilege is given from the server 100 to the salesperson in charge, the present invention is not limited to this. For example, while giving the function of the privilege grant control part 19 to the seller terminal 200, the information of each storage part 12-15 is downloaded to the seller terminal 200 regularly (once a day etc.). You may do it.

  In this way, if the card payment by wireless communication is performed between the user terminal 300 and the seller terminal 200 using the short-range wireless communication technology, the product / service is not inquired to the server 100. The purchaser determines whether or not the purchaser is a viewer of the primary posting information related to the sales promotion or the secondary posting information associated therewith, and if so, the merchant terminal 200 gives a privilege to the sales promotion representative. It becomes possible to grant.

  Moreover, although the said 1st-5th embodiment demonstrated the example which associates each other using user identification information and card ID separately, this invention is not limited to this. For example, if it is assumed that all users of the sales promotion support system are payment card users, the card ID may be used as user identification information.

  Moreover, although the said 1st-5th embodiment demonstrated the example which performs payment of goods / service by reading a payment card with the card reader 201, this invention is not limited to this. For example, the product / service may be settled by reading a barcode with a camera provided in the seller terminal 200 (or connected to the seller terminal 200). In this case, a predetermined ID embedded as information in the barcode is used instead of the card ID.

  In the first to fifth embodiments, the example has been described in which the salesperson in charge performs the primary posting directly related to the product / service by writing, but the present invention is not limited to this. For example, registration of check-in information performed when a sales promotion person visits a store of a seller may be handled as a primary post. The information that the sales representative has checked in to the store can be expected to make other users (for example, sales promotion friends, followers, etc.) aware of the store's presence and have already been to the store. This is because it can be expected that a certain user is motivated to remind the existence of the store and want to revisit the store.

  Moreover, although the said 1st-5th embodiment demonstrated the example which memorize | stores sales promotion charge identification information in the seller information storage part 11, this invention is not limited to this. For example, the sales promotion charge identification information may be stored in the user information storage unit 12. In this case, the user information storage unit 12 corresponds to the sales promotion charge identification information storage unit of the present invention. In addition to the seller information storage unit 11 and the user information storage unit 12, a sales promotion charge identification information storage unit may be provided independently.

  In the first to fifth embodiments, each embodiment has been described individually. However, a plurality of embodiments may be appropriately combined and applied.

  In addition, each of the first to fifth embodiments described above is merely an example of actualization in carrying out the present invention, and the technical scope of the present invention should not be construed as being limited thereto. It will not be. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

DESCRIPTION OF SYMBOLS 11 Seller information storage part 12,12 'User information storage part 13 Posting log information storage part 14 Browsing log information storage part 15 Action log information storage part 16 Posting processing part 17 Settlement processing part 18, 18', 18 "Promotion person in charge setting Unit 19 Privilege grant control unit 19a, 19a "Promotion promotion determination unit 19b Notification processing unit 19c Face photo transmission unit 19d Privilege grant unit 21 Notification information output unit 22 Face photo display unit 50 Performance evaluation unit 100 Server 200 Seller terminal 300 User terminal

Claims (26)

A post log information storage unit for storing post information relating to a product or service and poster identification information for uniquely identifying the poster as post log information;
Browsing post identification information for uniquely identifying post information browsed through the display screen and viewer identification information for uniquely identifying a viewer among the post information stored in the post log information storage unit. A browsing log information storage unit for storing log information;
An action log information storage unit that stores action information indicating action taken by a viewer of the posted information and action person identification information for uniquely identifying the action person;
Based on the posting log information stored in the posting log information storage unit, the browsing log information stored in the browsing log information storage unit, and the action log information stored in the action log information storage unit , The posting information corresponding to the case where the viewer who viewed the posting information actually took action based on the posting information is detected, and the poster of the detected posting information is set as the sales promotion person of the seller A sales representative in charge,
A sales promotion support system comprising: a privilege granting control unit that performs control for giving a privilege to the sales promotion staff set by the sales promotion staff setting unit. The sales promotion support system according to claim 1, wherein the action information is purchase history information indicating that the viewer has purchased a product or service related to the posted information. The action information is based on the use of a check-in service in which the viewer uses a mobile terminal equipped with a position detection device to inform the user of the current location on social media at the seller's store related to the posted information. The sales promotion support system according to claim 1, wherein the check-in information indicates. The sales promotion support system according to claim 1, wherein the action information is information on a response made by the viewer to the posted information. The sales promotion charge setting unit includes the posted log information stored in the posted log information storage unit with respect to the seller's own product or service, the browsing log information stored in the browsing log information storage unit, The sales promotion support system according to claim 1, wherein the sales representative in charge of the seller is set based on the action log information stored in the action log information storage unit. The sales promotion staff setting unit stores the post log information stored in the post log information storage unit and the browse log information storage unit with respect to a product or service that is the same as or similar to the product or service of the seller. The sales promotion support system according to claim 1, wherein a salesperson in charge of the seller is set based on the browsing log information and the action log information stored in the action log information storage unit. . The sales promotion person in charge setting unit is a posting in which the user who lives in the vicinity area within a predetermined range from the seller's location is the poster out of the posted log information stored in the posted log information storage unit. Based on the log information, the browsing log information stored in the browsing log information storage unit, and the action log information stored in the action log information storage unit, the sales promotion person of the seller is set. The sales promotion support system according to claim 1. Among the posted log information stored in the posted log information storage unit, the posted log information related to the posting by the sales promotion person set by the sales promotion person setting part, and viewing of the posted information included in the posted log information Promotion of posting by the sales promotion person based on the browsing log information stored in the browsing log information storage unit and the action log information related to the viewer stored in the action log information storage unit The sales promotion support system according to any one of claims 5 to 7, further comprising a performance evaluation unit that evaluates a performance related effect. The sales staff member setting unit sets the sales staff member by the method according to claim 6 or 7 when the sales staff member cannot be set by the method according to claim 5.
The performance evaluation unit evaluates the results of the sales promotion effect for each of the plurality of sales promotion personnel set by the method of claim 6 or 7 by the sales promotion personnel setting unit,
The sales promotion staff setting unit determines the method according to any one of claims 6 and 7 as a method for setting the sales staff in charge based on a result of performance evaluation by the performance evaluation section. Item 9. The sales promotion support system according to Item 8. A user information storage unit for storing user information including at least user identification information for uniquely identifying the user of the sales promotion support system including the poster and the sales promotion manager set by the sales promotion manager setting unit is identified. A sales representative identification information storage unit for storing the sales representative identification information for
The action log information storage unit further stores, as action log information, action information indicating an action taken by a poster of the posted information and action person identification information for uniquely identifying the action person,
The privilege grant control unit is stored in the action log information stored in the action log information storage unit, the user information stored in the user information storage unit, and the sales promotion charge identification information storage unit. Based on the sales promotion person identification information, a sales person in charge determination unit that determines whether the poster who has taken the action is the sales promotion person,
A notification processing unit for outputting notification information for notifying that the person responsible for the promotion is in charge of the sales promotion to the seller's terminal when it is determined that the poster who has taken the action is the sales promotion person in charge; The sales promotion support system according to claim 1, further comprising: A user information storage unit for storing user information including at least user identification information for uniquely identifying the user of the sales promotion support system including the poster and the sales promotion manager set by the sales promotion manager setting unit is identified. A sales representative identification information storage unit for storing the sales representative identification information for
The privilege granting control unit inputs action person identification information indicating a person who has caused the action, the inputted action person identification information, the user information stored in the user information storage unit, and the sales promotion person in charge A salesperson in charge determination unit that determines whether the person who caused the action is the salesperson in charge based on the salesperson in charge identification information stored in the identification information storage unit;
A notification processing unit for outputting notification information for notifying the person in charge of the sales promotion to the terminal of the seller when the person in charge of the action is determined to be the person in charge of the sales promotion by the sales promotion determination unit; The sales promotion support system according to claim 1, further comprising: The user information storage unit further stores the user's face photograph as part of the user information,
The promotion promotion determination unit of the privilege granting control unit further determines whether or not the action is an action of purchasing the product or service on a predetermined sales site,
When the purchaser who has purchased the product or service on the predetermined sales site is determined to be the salesperson in charge by the salesperson determination part, the privilege granting control unit displays the facial photograph of the salesperson in charge 12. The sales promotion support system according to claim 10 or 11, further comprising a face photograph output unit that acquires and outputs from a user information storage unit. A user information storage unit for storing user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the viewer, and the sales information set by the sales promotion person in charge setting unit A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member;
The privilege grant control unit is stored in the action log information stored in the action log information storage unit, the browsing log information stored in the browsing log information storage unit, and the posting log information storage unit. Based on the posted log information, the user identification information stored in the user information storage unit, and the sales promotion person identification information stored in the sales promotion person identification information storage unit, the action is taken. A sales representative in charge of determining whether or not the poster of the posting information viewed by the viewer is the sales promotion in charge;
A privilege granting unit that grants a privilege to the salesperson in charge when it is determined by the salesperson in charge that the poster of the posted information viewed by the viewer who has taken the action is the salesperson in charge The sales promotion support system according to claim 1, wherein: A user information storage unit for storing user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the viewer, and the sales information set by the sales promotion person in charge setting unit A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member;
The privilege granting control unit inputs action person identification information indicating a person who has caused the action, the inputted action person identification information, the browsing log information stored in the browsing log information storage unit, and the above The post log information stored in the post log information storage unit, the user identification information stored in the user information storage unit, and the sales promotion person identification information stored in the sales promotion person identification information storage unit A sales representative in charge of determining whether or not the poster of the posting information viewed by the viewer who has taken the action is the sales representative;
A privilege granting unit that grants a privilege to the salesperson in charge when it is determined by the salesperson in charge that the poster of the posted information viewed by the viewer who has taken the action is the salesperson in charge The sales promotion support system according to claim 1, wherein: The action log information storage unit further stores action information indicating an action taken by a contributor of the post information and action person identification information for uniquely identifying the action person as the action log information.
Even if the person in charge of the sales promotion corresponds to the case where the viewer who viewed the posted information actually took action based on the posted information, the poster of the posted information must actually take action. 15. The sales promotion support system according to claim 13 or 14, wherein when the content is not stored as the action log information, control is performed so that the contributor is not set as a sales promotion person of the seller. Even if it corresponds to the case where the viewer who browsed the said contribution information actually took action based on the said contribution information, the above-mentioned promotion person in charge setting part may have taken action more than the set number of times within a fixed period. 15. The sales promotion support system according to claim 13 or 14, wherein when the action log information is not stored, control is performed so as not to set a contributor of the post information as a salesperson in charge of the seller. A post log information storage unit for storing post information relating to a product or service and poster identification information for uniquely identifying the poster as post log information;
Browsing post identification information for uniquely identifying post information browsed through the display screen and viewer identification information for uniquely identifying a viewer among the post information stored in the post log information storage unit. A browsing log information storage unit for storing log information;
An action log information storage unit that stores action information indicating action taken by a viewer of the posted information and action person identification information for uniquely identifying the action person;
A salesperson in charge setting unit for setting a poster who satisfies a predetermined condition as a salesperson in charge of a seller of the product or service, based on at least the post log information stored in the post log information storage unit;
A user information storage unit for storing user information including at least user identification information for uniquely identifying a user including the contributor and the viewer;
A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member set by the sales staff member setting unit;
A privilege granting control unit that performs control for giving a privilege to the salesperson in charge set by the salesperson in charge setting unit,
The privilege granting control unit is stored in the posting log information stored in the posting log information storage unit, the browsing log information stored in the browsing log information storage unit, and the action log information storage unit. Based on the action log information, the user information stored in the user information storage unit, and the sales promotion person identification information stored in the sales promotion person identification information storage unit, a viewer who has taken the action browses It is determined whether or not the poster of the posted information is the salesperson in charge, and when it is determined that the person in charge is the salesperson in charge, control is performed to give a privilege to the salesperson in charge. Promotion support system. Among the posting information stored in the posting information storage unit, and the posting log information storage unit that stores the posting information related to the product or service and the poster identification information for uniquely identifying the poster, A browsing log information storage unit for storing, as browsing log information, posting identification information for uniquely identifying posting information browsed through a display screen and browsing identification information for uniquely identifying a viewer; Promotion support program for use in a sales promotion support system comprising action information indicating action taken by a viewer and action person identification information for uniquely identifying the action person as action log information Because
Based on the posting log information stored in the posting log information storage unit, the browsing log information stored in the browsing log information storage unit, and the action log information stored in the action log information storage unit , The posting information corresponding to the case where the viewer who viewed the posting information actually took action based on the posting information is detected, and the poster of the detected posting information is set as the sales promotion person of the seller And a sales promotion support program for causing the computer to function as a privilege granting control unit that performs control for giving a privilege to the salesperson in charge set by the salesperson in charge setting unit. Among the posted log information stored in the posted log information storage unit, the posted log information related to the posting by the salesperson in charge set by the salesperson in charge setting means, and browsing of the posted information included in the posted log information Promotion of posting by the sales promotion person based on the browsing log information stored in the browsing log information storage unit and the action log information related to the viewer stored in the action log information storage unit 19. The sales promotion support program according to claim 18, further comprising a computer functioning as performance evaluation means for evaluating the performance related results. The sales promotion support system is set by a user information storage unit that stores user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the sales promotion charge setting unit. A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member, and the action log information storage unit includes action information indicating an action taken by a poster of the posted information, and Further storing action person identification information for uniquely identifying the action person as action log information,
The privilege grant control means is stored in the action log information stored in the action log information storage unit, the user information stored in the user information storage unit, and the sales promotion charge identification information storage unit. Based on the sales promotion person identification information, the sales person in charge determination means for determining whether the poster who has taken the action is the sales promotion person, and the poster who has caused the action by the sales person in charge determination means 19. The computer according to claim 18, wherein when it is determined that the person is in charge of sales promotion, the computer functions as notification processing means for outputting notification information for notifying that the person is in charge of sales promotion to the terminal of the seller. Promotional support program. The sales promotion support system is set by a user information storage unit that stores user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the sales promotion charge setting unit. A sales representative identification information storage unit for storing sales representative identification information for identifying the sales representative,
The privilege grant control means inputs action person identification information indicating a person who has caused the action, the inputted action person identification information, the user information stored in the user information storage unit, and the sales promotion person in charge Based on the sales promotion person identification information stored in the identification information storage unit, the sales person in charge determination means for determining whether or not the person who took the action is the sales promotion person, and the sales promotion person determination means When it is determined that the person who has taken action is the salesperson in charge, the computer is caused to function as a notification processing means for outputting notification information for notifying that the person in charge is the salesperson in charge to the terminal of the seller. The sales promotion support program according to claim 18. The user information storage unit further stores the user's face photograph as part of the user information,
The sales promotion charge determination means of the privilege grant control means further determines whether or not the action is an action of purchasing the product or service on a predetermined sales site,
If the purchaser who has purchased the product or service on the predetermined sales site is determined to be in charge of the sales promotion by the sales promotion charge determining means, the privilege granting control means displays the face photograph of the sales promotion charge in the above 22. The sales promotion support program according to claim 20 or 21, further causing a computer to function as a facial photograph output unit that acquires and outputs from a user information storage unit. The sales promotion support system includes a user information storage unit that stores user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the viewer, and the sales promotion charge setting A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member set by the unit,
The privilege grant control means is stored in the action log information stored in the action log information storage unit, the browsing log information stored in the browsing log information storage unit, and the posting log information storage unit. Based on the posted log information, the user identification information stored in the user information storage unit, and the sales promotion person identification information stored in the sales promotion person identification information storage unit, the action is taken. A salesperson in charge determining means for determining whether or not the poster of the posted information viewed by the viewer is the salesperson in charge, and the poster of the posted information viewed by the viewer who has taken the action is the salesperson in charge. And a computer that functions as a privilege granting unit that grants a privilege to the salesperson in charge when determined by the salesperson in charge The sales promotion support program according to claim 18. The sales promotion support system includes a user information storage unit that stores user information including at least user identification information for uniquely identifying a user of the sales promotion support system including the poster and the viewer, and the sales promotion charge setting A sales staff member identification information storage unit for storing sales staff member identification information for identifying the sales staff member set by the unit,
The privilege grant control means inputs action person identification information indicating a person who has caused the action, the inputted action person identification information, the browsing log information stored in the browsing log information storage unit, and the above The post log information stored in the post log information storage unit, the user identification information stored in the user information storage unit, and the sales staff identification information stored in the sales promotion identification information storage unit; Based on the above, the sales promotion person determining means for determining whether or not the posting person of the posting information viewed by the viewer who took the action is the sales promotion person, and the posting information viewed by the viewer who has taken the action As a privilege granting means for granting a privilege to the salesperson in charge when the salesperson in charge is determined to be a person in charge of the sales promotion. 19. The sales promotion support program according to claim 18, which causes a computer to function. The action log information storage unit further stores action information indicating an action taken by a contributor of the post information and action person identification information for uniquely identifying the action person as the action log information.
The person in charge of the sales promotion setting means that the person who viewed the posted information actually took an action even if it corresponds to a case where an action was actually taken based on the posted information. 25. The sales promotion support program according to claim 23 or 24, wherein when the message is not stored as the action log information, control is performed so as not to set the poster as a salesperson in charge of the seller. The sales promotion person in charge setting means, even if it corresponds to the case where the viewer who viewed the posted information actually took an action based on the posted information, it may have taken an action more than the set number of times within a certain period 25. The sales promotion support program according to claim 23 or 24, wherein if not stored as the action log information, control is performed so that a contributor of the post information is not set as a salesperson in charge of the seller.

Images