JP2014016736A - Server device and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase quantities of sales by article while aiming at maximization of selling unit prices.SOLUTION: A server device 12 accepts registration of first information including the lowest selling price of an article. The server device 12 displays at least part of the first information except the lowest selling price in a first WEB page together with a selling period. The server device 12 accepts presentation of a purchase price up to the predetermined number of times within the selling period through the first WEB page or a second WEB page. The server device 12 gives the right to purchase the article at the purchase price when the accepted purchase price exceeds the lowest selling price.

Description

  The present invention relates to a server device and a program used for electronic commerce via a network such as the Internet.

  Conventionally, electronic commerce via a network such as the Internet has been performed. In conventional electronic commerce, flat-rate sales, auctions, joint purchases, and the like are adopted as transaction methods (see Patent Document 1 and Patent Document 2).

JP 2012-0799077 A JP 2007-115047 A

  In the case of adopting fixed price sales, if the price of the product is set high, other merchants lose competitiveness, and if the price of the product is set low, the profit and brand image may be lowered. In the case of adopting an online auction, it is possible to pursue profit maximization without losing sales opportunities, but it is not suitable for mass sales of the same product type. Furthermore, since it takes time to confirm the purchase, it is inconvenient for the user. When adopting joint purchase, it is common that a reception period is set, and merchandise is not shipped until the reception period ends. Therefore, it is inconvenient for a user who wants immediate dispatch. As described above, in the conventional transaction method in electronic commerce, it is difficult to increase the number of sales for each product while aiming to maximize the sales unit price.

  Therefore, an object of the present invention made in view of such circumstances is to provide a server device and a program capable of providing a new electronic commerce method for increasing the number of sales for each product while maximizing the sales unit price. .

In order to solve the above-described problems, the server device according to the first aspect is
Accept registration of the first information including the minimum selling price of the product,
Display at least a portion of the first information other than the minimum selling price on the first WEB page along with the sales period,
In the first WEB page or the second WEB page linked from the first WEB page, accept the offer of the purchase price up to a predetermined number of presentations within the sales period,
If the purchase price received exceeds the minimum sales price, the right to purchase the product at the purchase price is granted.

In addition, the server device
It is preferable to grant the right to purchase goods at the lowest purchase price among purchase prices that have been presented multiple times and that exceed the minimum selling price.

In addition, the server device
It is preferable to eliminate the right to purchase a product at the purchase price when the remaining score of the product reaches 0 in the sale of the product via the first WEB page.

In addition, the server device
It is preferable that the sales period can be registered as the first information.

In addition, the server device
It is preferable that the number of presentations can be registered as the first information.

In addition, the server device
It is preferable that registration of change of the minimum selling price is possible after acceptance of registration of the first information.

In addition, the server device
Purchase price, number of presentations of purchase price, sales proceeds and sales points of products sold through the first WEB page, remaining points in sales of products through the first WEB page, acceptance of registration of first information It is preferable to change the minimum selling price according to at least one of the elapsed time from the time and the period until the end of the sales period.

In addition, the server device
The sales target amount of the product can be registered as the first information,
It is preferable to increase the minimum sales price so that the sales amount of the product approaches the sales target amount based on the sales proceeds, the sales points, and the remaining points.

In addition, the server device
A threshold value for the sales rate determined based on the sales score and the elapsed time can be registered as the first information,
It is preferable to increase the minimum selling price when the sales rate exceeds the threshold.

In addition, the server device
It is preferable to create a histogram based on the purchase price and bring the minimum sales price closer to the purchase price, which is the mode.

In addition, the server device
It is preferable to reduce the minimum selling price when the period from the present time to the end of the sales period is less than a predetermined period and the remaining points exceed a predetermined number.

In addition, the server device
It is preferable that the fluctuation range of the minimum selling price can be registered as the first information.

  As described above, the solution of the present invention has been described as a system. However, the present invention can also be realized as a method, a program, and a storage medium storing the program, which are substantially equivalent to these. It should be understood that these are also included.

In order to solve the above-mentioned problems, the program according to the first aspect is
On the server device,
Accept registration of the first information including the minimum selling price of the product,
Display at least a part of the first information other than the minimum selling price on the first WEB page along with the sales period,
In the second WEB page linked from the first WEB page or the first WEB page, the purchase price is accepted up to a predetermined number of times within the sales period.
When the accepted purchase price exceeds the minimum selling price, the right to purchase the product at the purchase price is granted.

  According to the server device and the program according to the present invention configured as described above, it is possible to provide a new electronic commerce method for increasing the number of sales for each product while aiming to maximize the sales unit price.

It is a block diagram which shows schematic structure of the information communication system which has a server apparatus concerning this embodiment. 3 is a registration page created by the server device of FIG. It is a product list page created by the server device. It is a first WEB page created by the server device. It is a result announcement page created by the server device. It is a purchase confirmation page created by the server device. It is a flowchart which shows the 1st information registration process which a server apparatus performs. It is a flowchart which shows the sales service provision process which a server apparatus performs. It is a flowchart which shows the subroutine of the 1st WEB page display which a server apparatus performs. It is a flowchart which shows the subroutine of a result announcement page display which a server apparatus performs. It is a flowchart which shows the subroutine of the purchase confirmation page display which a server apparatus performs. It is a flowchart which shows the 1st automatic adjustment process which a server apparatus performs. It is a flowchart which shows the 2nd automatic adjustment process which a server apparatus performs. It is a flowchart which shows the 3rd automatic adjustment process which a server apparatus performs. It is a flowchart which shows the 4th automatic adjustment process which a server apparatus performs.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  First, an information communication system having a server device according to an embodiment of the present invention will be described. FIG. 1 is a configuration diagram showing a schematic configuration of an information communication system having a server device according to the present embodiment.

  As shown in FIG. 1, an information communication system 10 having a server device according to this embodiment includes a communication network 11, a server device 12, a plurality of user terminals 13, and a plurality of base stations 14.

  The communication network 11 is a network that communicates various information among the server device 12, the plurality of user terminals 13, and the plurality of base stations.

  The server device 12 is a server managed by a seller or an agent, and processes various information related to a sales WEB site used for buying and selling various products handled by the seller. For example, the server device 12 accepts registration of the first information including the minimum sales price of the product and the identification information of the product on the sales WEB site. Further, the server device 12 posts at least a part of the first information other than the minimum selling price of the product on the first WEB page in the sales WEB site. The server device 12 accepts the purchase price of the product from the user terminal 13 at the sales WEB site. Further, the server device 12 determines whether or not to sell the product at the accepted purchase price. Further, the server device 12 gives the right to purchase to the user terminal 13 that has been determined to sell the product at the accepted purchase price.

  The user terminal 13 is, for example, a personal computer, a PDA (Personal Digital Assistant), a smartphone, or the like, and is a user terminal device that can use a sales WEB site. The user terminal 13 can access the server device 12 based on an operation from the user. The user terminal 13 incorporates a browser and displays a first WEB page received from the server device 12. When the user terminal 13 is a wireless communication terminal such as a smartphone, the user terminal 13 is connected to the communication network 11 via the base station 14.

  Next, the sales WEB site will be described. The sales WEB site executes registration and posting of merchandise handled by the seller and sales of merchandise. For this purpose, the sales WEB site has a registration page, a product list page, a first WEB page, a result announcement page, and a purchase confirmation page. The registration page is a page that can be browsed only by the seller. In addition, the product list page, the first WEB page, the result announcement page, and the purchase confirmation page can be browsed using the user terminal 13 by those who wish to purchase products using the sales WEB site.

  The seller can browse the registration page directly on the server device 12. On the registration page, the seller can register product identification information, user-provided information, price information, and sales management information described below as first information of each product. For example, when the seller inputs the first information on the registration page 15 as shown in FIG. 2 and inputs it to the registration button icon 16, the server device 12 registers the first information in the sales WEB site.

  In the registration page 15, an ID and a product name can be registered as product identification information, and an ID column 17 and a product name column 18 are displayed. In addition, on the registration page 15, an introductory text, a photo, and a suggested retail price of the product can be registered as user-provided information, and an introductory text column 19, a photo registration column 20, and a suggested retail price column 21 are displayed. On the registration page 15, the minimum selling price, automatic adjustment method, and price fluctuation range of the product can be registered as price information, and the minimum selling price column 22, the adjustment method column 23, and the fluctuation range column 24 are displayed. The In addition, the registration page 15 includes, as sales management information, the sales period of the product, the number of products to be sold, the number of presentations, whether or not the first campaign can be executed, the campaign price range when the first campaign is executed, The execution period, whether or not the second campaign can be executed, the campaign price when the second campaign is executed, the number of offers, and the execution period can be registered, and the sales period column 25, the product point column 26, and the number of presentations Column 27, first campaign execution column 28, campaign price range column 29, sales quantity column 30, execution period column 31, second campaign execution column 32, campaign price column 33, provision number column 34, and execution period column 35 Is displayed.

  From the registration of the product on the registration page 15 to the expiration of the sales period, as will be described later, the server device 12 accumulates the original information of the market information such as the purchase price by the user and the sales of the product, as will be described later. In addition, the market information created based on the original information can be provided to the seller. The seller can register the change of the minimum selling price on the registration page after registering the product based on the information provided. In addition, as will be described later, the server device 12 automatically changes the minimum selling price based on the created market information in a part of the adjustment method selected in the adjustment method column 23 of the registration page 15. In addition, after the adjustment of the minimum selling price, the number of times of presentation is reset for the user who has presented the purchase price.

  A general user can browse the product list page by accessing the server device 12 from the user terminal 13. On the product list page, a list of products handled by the seller is displayed.

  For example, as shown in FIG. 3, the product list page 36 displays a list of registered products. The product list page 36 can also be created for each type of product. In the product list page 36, a product photo 37, product name 38, sales period 39, purchase right information 40, purchase button icon 41, presentation count information 42, and HOW MUCH button icon 43 are displayed for each product. .

  The product photo 37, product name 38, and sales period 39 are the photo, product name, and sales period registered on the registration page 15. The purchase right information 40 is the presence / absence and purchase price of the user's right to purchase the product. The purchase button icon 41 becomes active when the user has the right to purchase, and when the user inputs to the purchase button icon 41, the display image of the user terminal 13 transitions to the purchase confirmation page. The number-of-presentation information 42 is the number of times each user can present the purchase price of the product. The number of possible presentations is reduced each time the purchase price is presented, with the number of presentations registered in the registration page 15 being the maximum. The HOW MUCH button icon 43 becomes active when the number of possible presentations is one or more, and when the user inputs to the HOW MUCH button icon 43, the display image of the user terminal 13 transitions to the first WEB page.

  The first WEB page is a page for introducing a single product described in the product list page 36 by displaying identification information and user-provided information on the sales WEB site. The first WEB page is a page for providing the sales status of the product by displaying the sales management information and registering the purchase price desired by the user.

  As shown in FIG. 4, on the first WEB page 44, a product photo 37, ID 45, product name 38, product introduction 46, and suggested retail price 47 are displayed as identification information and user-provided information. The photo 37, ID 45, product name 38, product introduction 46, and suggested retail price 47 are the photo, ID, product name, product introduction, and suggested retail price registered on the registration page 15.

  Further, the first WEB page 44 includes a purchase price column 48 for registering a purchase price desired by the user, a presentation button icon 49, purchase right information 40, a purchase button icon 41, presentation number information 42, a sales period 39, and A remaining score of 50 is displayed. The purchase price desired by the user can be entered in the purchase price column 48, and the desired purchase price is presented and registered on the sales WEB site by entering the purchase button icon 49 with the purchase price entered. . Simultaneously with the purchase price registration, the display image of the user terminal 13 transitions to the result announcement page. The purchase right information 40, purchase button icon 41, presentation number information 42, and sales period 39 on the first WEB page 44 are the same as the purchase right information, purchase button icon, presentation number information, and sales period 39 on the product list page 36. It is. The remaining score 50 is a remaining product score, which is a number obtained by subtracting the product score determined to be sold at the present time from the product score registered on the registration page 15.

  In this embodiment, the purchase price is presented by inputting the purchase price in the purchase price column 48 of the first WEB page 44 and inputting it to the presentation button icon 49. It is not limited. For example, the purchase price may be presented on a second WEB page linked from the first WEB page 44.

  In the result announcement page, whether or not the product can be purchased at the purchase price presented by the user on the first WEB page 44 is displayed. For example, as shown in FIG. 5, the result announcement page 51 includes product identification information and user-provided information 52, purchase right information 40, a purchase button icon 41, a return button icon 52, presentation number information 42, a sales period 39, The result announcement information 53 is displayed together with the remaining score 50. Product identification information and user-provided information 52, purchase right information 40, purchase button icon 41, number-of-presentation information 42, sales period 39, and remaining score 50 on the result announcement page 51 are the product identification on the first WEB page 44. It is the same as information and user-provided information, purchase right information, purchase button icon, number of times information, sales period, and remaining points.

  The result announcement information 53 changes depending on whether or not the purchase price presented on the first WEB page 44 is equal to or higher than the minimum sales price registered on the registration page 15. If the purchase price is greater than or equal to the minimum selling price, the user is given a purchase right and the message “Thank you. You got the right to purchase this product at the registered price“ xxxxxxxx ”. Displayed as announcement information 53. Although the user can hold the purchased purchase right without exercising, the purchase right disappears when the sales period expires or when the remaining point of the product becomes zero. When the purchase price is less than the minimum sales price, the purchase right is not granted and the message “Sorry, this product cannot be sold at the desired purchase price” is displayed as the result announcement information 53. .

  On the purchase confirmation page, the user can input the purchase confirmation of the product and the payment method of the product under the purchase conditions of the purchase right granted from the sales WEB site. For example, as shown in FIG. 6, on the purchase confirmation page 54, an order number 55, a reception date 56, a photograph 37, a product name 38, a purchase quantity 57, and a purchase price 58 are displayed. Further, on the purchase confirmation page, a purchaser name column 59, a delivery address column 60, a telephone number column 61, and a payment method column 62 are displayed. The user can input his / her name in the purchaser's name field 59, an address where the product is desired to be sent in the delivery address field 60, and his / her telephone number in the telephone number field 61. In the payment method column 62, the user can select a payment method from, for example, transfer, credit card, and cash on delivery. Further, a confirmation button icon 63 and a return button icon 64 are displayed below the purchase confirmation page 54. When the user inputs to the confirmation button icon 63, the purchase of the product is confirmed. When the user inputs to the return button icon 64, the display screen of the user terminal 13 is changed to one of the product list page, the first WEB page, and the result announcement page.

  Next, the accumulation or detection of the original information of the market information in the server device 12, the creation of the market information based on the original information, and the automatic setting of the minimum selling price based on the market information will be described below.

  The server device 12 stores purchase prices presented from various users via the user terminals 13 as a part of the original information. Further, the server device 12 counts the number of times the purchase price is presented, and accumulates the number of purchase price presentations as part of the original information. Further, the server device 12 calculates the sales amount and the sales score of the seller by selling the product via the first WEB page 44, and accumulates it as a part of the original information. Further, the server device 12 detects the remaining score as a part of the original information. In addition, the server device 12 detects the elapsed time from the reception of the registration of the first information on the registration page 15 as a part of the original information. Further, the server device 12 detects a period from the current time to the end of the sales period as a part of the original information.

  The server device 12 creates market information that can be provided to the seller based on the above-described original information. For example, the server device 12 subtracts the product of the sales proceeds and the sales points from the registered sales target amount as will be described later, and divides the difference by the remaining points to obtain the sales price for achieving the target sales as the market price. Calculate as information. Further, the server device 12 calculates the sales rate as market information by dividing the sales score by the elapsed time. Further, the server device 12 creates a frequency distribution of purchase prices as market information based on the presented purchase price and the number of times of presentation. In addition, the server device 12 extracts the remaining points as market information.

  As described above, the server device 12 can provide the created market information to the seller. The market information can be provided as a graph, a table, or a numerical value.

  As described above, the server device 12 can automatically change the minimum selling price based on the created market information. In the adjustment method column 23 on the registration page 15, one of “target sales pursuit”, “selling price increase”, “frequency maximization”, and “inventory disposal” can be selected as an automatic adjustment method based on market information. The device 12 adjusts the minimum selling price within the registered fluctuation range. Note that “no adjustment” can be selected in the adjustment method column, and the server apparatus 12 maintains the minimum selling price registered in the registration page 15.

  When “target sales pursuit” is selected, the server device 12 requests registration of the target sales amount on the registration page 15. The server device 12 calculates a sales price for achieving the target sales using the registered target sales. The server device 12 brings the minimum selling price within the fluctuation range closer to the calculated selling price for achieving the target sales.

  When “selling price increase” is selected, the server apparatus 12 requests the registration page 15 to register the sales rate threshold value. The server device 12 determines whether the sales rate calculated as market information exceeds a sales rate threshold. Further, the server device 12 feedback-controls the adjustment of the minimum sales price so that the sales rate is equal to or less than the sales rate threshold value within the fluctuation range. Alternatively, the server device 12 may be configured to simply increase the minimum selling price within the fluctuation range.

  When “frequency maximization” is selected, the server apparatus 12 brings the minimum selling price within the fluctuation range closer to the purchasing price that is the mode in the frequency distribution of the purchasing price created as market information.

  When “inventory disposal” is selected, the server device 12 determines whether or not the period from the present time to the end of the sales period is less than a predetermined period and the remaining points exceed a predetermined number. When the period is less than the predetermined period and the remaining points exceed the predetermined number, the server device 12 calculates the minimum selling price within the fluctuation range and the remaining points in the frequency distribution of purchase prices created as market information. Close to the price available for sale.

  Next, the first campaign and the second campaign that can be executed by the server device 12 will be described.

  In the first campaign, the server device 12 executes a limited number of sales campaigns in a price range lower than the normal minimum sales price for a short period of time. When “execution” is selected in the first campaign execution column 28, the server device 12 sets the lower limit value of the campaign price range to the lowest sales price at the beginning of the registered first campaign period, and sets the upper limit value to the highest value. Determined at the selling price. The server device 12 gives the user who has presented a purchase price within the campaign price range the right to purchase a product at the purchase price until the number of sold items becomes zero or the end of the first campaign period is reached. When the first campaign is finished, the server device 12 returns the minimum selling price to the original price.

  In the second campaign, the server device 12 provides a quiz service that applies a campaign price registered by the seller for a short period of time. When “execution” is selected in the second campaign execution field 32, the server device 12 uses the price field for answering the campaign price on the first WEB page 44 at the beginning of the registered second campaign period. Is displayed. The server device 12 determines whether the price entered in the price column by the user terminal 13 matches the price registered in the campaign price column 33. When they match, the server device 12 gives a privilege to the user. The benefits can be determined by the seller, and examples include free shipping, monetary points that can be used on the sales WEB site, and samples for merchandise.

  Next, the first information registration process executed by the server device 12 will be described with reference to the flowchart of FIG. The first information registration process starts when the server device 12 detects the input of a user operation for newly starting registration of the first information of the product.

  In step S <b> 100, the server device 12 displays a registration page on the display of the server device 12. When the registration page is displayed, the process proceeds to step S101.

  In step S101, the server device 12 determines whether or not an adjustment method is selected in the adjustment method column 23. When “target sales pursuit” is selected as the adjustment method, the process proceeds to step S102. When “Top selling value” is selected as the adjustment method, the process proceeds to step S103. If another adjustment method is selected, the process proceeds to step S104.

  In step S102, the server device 12 displays a column for inputting the target sales amount on the registration page 15 and requests registration of the target sales amount. After requesting registration, the process proceeds to step S104.

  In step S <b> 103, the server device 12 displays a field for inputting a sales rate threshold on the registration page 15 and requests registration of the sales rate threshold. After requesting registration, the process proceeds to step S104.

  In step S <b> 104, the server device 12 determines whether or not there is an input to the registration button icon 16. If there is no input, the process returns to step S101. If there is an input, the process proceeds to step S105.

  In step S <b> 105, the server device 12 determines whether or not all the essential input items have been input. For example, the identification information, the minimum sales price, the sales period, the number of items, and the number of presentations are essential input items. When the input to all the mandatory input items is not completed, the process proceeds to step S106. When the input to all the mandatory input items is completed, the process proceeds to step S107.

  In step S <b> 106, the server device 12 displays a message for requesting input to an essential input item that has not been input on the display. After displaying the message, the process returns to step S101.

  In step S107, the server apparatus 12 registers the first information input to the registration page 15 in a database that the server apparatus 12 has or can communicate through a communication network. When the registration in the database is finished, the first information registration process is finished.

  Next, sales service providing processing to the user terminal 13 executed by the server device 12 will be described with reference to the flowchart of FIG. The sales service providing process starts when the user terminal 13 accesses the sales WEB site. The sales service providing process ends when the access from the user terminal 13 is disconnected.

  In step S200, the server device 12 recognizes the user. For user recognition, the server device 12 uses a known method such as input of a user ID and automatic transmission of the ID of the user terminal 13 to be used. If the user is recognized, the process proceeds to step S201.

  In step S201, the server device 12 reads from the database the number of presentations of the right to purchase and the price for each product handled on the sales WEB site by the user recognized in step S200. After reading these user data, the process proceeds to step S202.

  In step S202, the server device 12 reads a part of information necessary for creating the product list page 36 in the first information of the products registered in the database in step S202. After reading some information, the process proceeds to step S203.

  In step S203, the server apparatus 12 creates the product list page 36 based on the user data read in step S201 and a part of the first information read in step S202. The server device 12 transmits the created product list page 36 as data to the user terminal 13, and changes the display screen of the user terminal 13 to the product list page 36. After creating the merchandise list page 36, the process proceeds to step S204.

  In step S <b> 204, the server device 12 determines whether or not there is an input to the button icon of any product on the user terminal 13. As described above, the purchase button icon 41 cannot be input for a product that does not have the right to purchase and a product that has lost the right to purchase. Further, as described above, an item that can be presented 0 times cannot be input to the HOW MUCH button icon 43. If there is an input to the HOW MUCH button icon 43, the process proceeds to step S300. If there is an input to the purchase button icon 41, the process proceeds to step S500. If there is no input to any button icon, the process repeats step 204.

  In step S300, the server apparatus 12 executes a first WEB page display subroutine, which will be described later. After execution of the first WEB page display subroutine, the process returns to step S201.

  In step S500, the server apparatus 12 executes a purchase confirmation page display subroutine, which will be described later. After execution of the purchase confirmation page display subroutine, the process returns to step S201.

  Next, the first WEB page display subroutine (S300) executed by the server device 12 will be described with reference to the flowchart of FIG.

  When the first WEB page display subroutine (S300) is started, in step S301, the server device 12 determines the number of presentations of the purchase right and price by the user regarding the product to be displayed on the first WEB page 44. Read from the database. After reading these user data, the process proceeds to step S302.

  In step S <b> 302, the server device 12 reads, from the database, first information related to the product that is the display target of the first WEB page 44. After reading the first information, the process proceeds to step S303.

  In step S303, the server device 12 creates the first WEB page 44 based on the user data read in step S301 and the first information read in step S302. The server device 12 transmits the created first WEB page 44 as data to the user terminal 13, and changes the display screen of the user terminal 13 to the first WEB page 44. After creation of the first WEB page 44, the process proceeds to step S304.

  In step S <b> 304, the server device 12 determines whether or not a purchase price is presented from the user terminal 13. When the purchase price is presented, the process proceeds to step S305. If the purchase price is not presented, the process proceeds to step S306.

  In step S305, the server device 12 registers the purchase price presented in step S304 as user data, and accumulates it in the database as original information. After registering the purchase price, the process proceeds to step S400.

  In step S400, the server apparatus 12 executes a result presentation page display subroutine, which will be described later. After the result announcement page display subroutine is executed, the first WEB page display subroutine is terminated.

  In step S <b> 306, the server device 12 determines whether or not there is an input to the purchase button icon 41 on the user terminal 13. If there is no input to the purchase button icon 41, the process returns to step S304. If there is an input to the purchase button icon 41, the process proceeds to step S500.

  As described above, in step S500, the server device 12 executes a subroutine for displaying a purchase confirmation page, which will be described later. After executing the purchase confirmation page display subroutine, the first WEB page display subroutine is terminated.

  Next, the result announcement page display subroutine (S400) executed by the server device 12 will be described with reference to the flowchart of FIG.

  When the result announcement page display subroutine (S400) is started, in step S401, the server device 12 reads from the database the right to purchase and the number of times the price is presented by the user regarding the product to be displayed on the result announcement page 51. put out. After reading these user data, the process proceeds to step S402.

  In step S <b> 402, the server device 12 reads, from the database, first information related to the product that is the display target of the result announcement page 51. After reading the first information, the process proceeds to step S403.

  In step S403, the server device 12 determines whether or not the purchase price registered in step S305 in the first WEB page display subroutine is equal to or greater than the minimum sales price read in step S402. If the purchase price is greater than or equal to the minimum selling price, the process proceeds to step S404. If the purchase price is less than the minimum selling price, the process proceeds to step S405.

  In step S404, the server device 12 selects a message that can be purchased as result announcement information, that is, “Thank you. You have obtained the right to purchase this product at the registered price“ xxxxxxxx ”. . After selecting a message, the process proceeds to step S406.

  In step S405, the server device 12 selects a message indicating that the purchase cannot be made as the result announcement information, that is, “Sorry, this product cannot be sold at the purchase price you desire”. After selecting a message, the process proceeds to step S406.

  In step S406, the server device 12 creates the result announcement page 51 based on the user data read in step S401, the first information read in step S402, and the message selected in step S404 or step S405. The server device 12 transmits the created result announcement page 51 as data to the user terminal 13, and changes the display screen of the user terminal 13 to the result announcement page 51. After creating the result announcement page 51, the process proceeds to step S407.

  In step S <b> 407, the server device 12 determines whether or not there is an input to the return button icon 52 in the user terminal 13. When there is an input to the back button icon 52, the process proceeds to step S300. If there is no input to the return button icon 52, the process proceeds to step S408.

  As described above, in step S300, the server apparatus 12 executes a first WEB page display subroutine, which will be described later. After the execution of the first WEB page display subroutine, the result presentation page display subroutine is terminated.

  In step S <b> 407, the server device 12 determines whether or not there is an input to the purchase button icon 41 in the user terminal 13. If there is no input to the purchase button icon 41, the process returns to step S406. If there is an input to the purchase button icon 41, the process proceeds to step S500.

  As described above, in step S500, the server device 12 executes a subroutine for displaying a purchase confirmation page, which will be described later. After executing the purchase confirmation page display subroutine, the result announcement page display subroutine is terminated.

  Next, the purchase confirmation page display subroutine (S500) executed by the server device 12 will be described with reference to the flowchart of FIG.

  When the purchase confirmation page display subroutine (S500) is started, in step S501, the server device 12 creates a purchase confirmation page 54 on which the conditions for the right to purchase given to the user are posted. The server device 12 transmits the created purchase confirmation page 54 as data to the user terminal 13, and changes the display screen of the user terminal 13 to the purchase confirmation page 54. After creating the purchase confirmation page 54, the process proceeds to step S502.

  In step S <b> 502, the server device 12 determines whether or not there is an input to the confirmation button icon 63 in the user terminal 13. When there is an input to the confirm button icon 63, the process proceeds to step S503. When there is no input to the confirmation button icon 63, the process skips steps S503 and S505 and proceeds to step S506.

  In step S <b> 503, the server device 12 determines whether or not there is an input to all input items on the purchase confirmation page 54. If input to all input items is incomplete, the process proceeds to step S504. When input to all input items is completed, the process proceeds to step S505.

  In step S504, the server device 12 causes the user terminal 13 to display a message requesting input to an item that has not been input. After displaying the message, the process returns to step S502.

  In step S <b> 505, the server device 12 determines the sale of the product in the purchase conditions and input items input on the purchase confirmation page 54. Moreover, the server apparatus 12 accumulates the sales proceeds in the confirmed trading as original information in the database. After the sale is confirmed, the process proceeds to step S506.

  In step S <b> 506, the server device 12 determines whether or not there is an input to the return button icon 64 in the user terminal 13. If there is no input to the return button icon 64, the process returns to step S502. When there is an input to the return button icon 64, the purchase confirmation page display subroutine is terminated.

  Next, the first automatic adjustment processing by “target sales pursuit” executed by the server device 12 will be described with reference to the flowchart of FIG. The first automatic adjustment process starts at a predetermined cycle for the product for which “target sales pursuit” is selected in the first information registration process.

  In step S600, the server device 12 reads the sales target amount of the target product from the database. When the sales target amount is read, the process proceeds to step S601.

  In step S601, the server device 12 reads the sales amount, the sales points, and the remaining points from the database. After reading these pieces of information, the process proceeds to step S602.

  In step S602, the server device 12 subtracts the product of the sales amount and sales points read in step S601 from the sales target amount read in step S600, and divides the reduced difference by the remaining points read in step S601. Calculate the sales price to achieve the target sales. When the sales price is calculated, the process proceeds to step S603.

  In step S603, the server device 12 determines whether or not the sales price calculated in step S602 exceeds the minimum sales price registered in the first information registration process. If so, the process proceeds to step S604. If not, the first automatic adjustment process is terminated.

  In step S604, the server device 12 determines whether or not the sales price calculated in step S602 exceeds the upper limit of the fluctuation range registered in the first information registration process. If so, the process proceeds to step S605. If not, the process proceeds to step S606.

  In step S605, the server apparatus 12 replaces the minimum selling price with the upper limit of the fluctuation range. When the minimum selling price is replaced, the first automatic adjustment process is terminated.

  In step S606, the server device 12 replaces the minimum selling price with the selling price calculated in step S602. When the minimum selling price is replaced, the first automatic adjustment process is terminated.

  Next, the second automatic adjustment processing by “on top selling value” executed by the server device 12 will be described with reference to the flowchart of FIG. The second automatic adjustment process is started at a predetermined cycle for a product for which “above the best selling value” is selected in the first information registration process.

  In step S700, the server device 12 reads the sales rate threshold value of the target product from the database. When the sales rate threshold value is read, the process proceeds to step S701.

  In step S701, the server device 12 reads the sales score and the elapsed time from the database. After reading these pieces of information, the process proceeds to step S702.

  In step S702, the server device 12 calculates the sales rate by dividing the sales score read in step S701 by the elapsed time. After calculating the sales rate, the process proceeds to step S703.

  In step S703, the server device 12 determines whether the sales rate calculated in step S702 exceeds the sales rate threshold read in step S700. If so, the process proceeds to step S704. If not, the second automatic adjustment process is terminated.

  In step S704, the server device 12 increases the minimum selling price. The increase is made within the fluctuation range. When the minimum selling price is increased, the second automatic adjustment process is terminated.

  Next, the third automatic adjustment processing by “frequency maximization” executed by the server device 12 will be described with reference to the flowchart of FIG. The third automatic adjustment process starts at a predetermined cycle for the product for which “frequency maximization” is selected in the first information registration process.

  In step S800, the server device 12 reads a purchase price presented in the past for the target product from the database. After reading the purchase price, the process proceeds to step S801.

  In step S801, the server apparatus 12 creates a purchase price histogram based on the purchase price read in step S800. Once the histogram is created, the process proceeds to step S802.

  In step S802, the server apparatus 12 detects the mode value in the histogram created in step S801. If the mode value is detected, the process proceeds to step S803.

  In step S803, the server device 12 determines whether or not the mode value detected in step S802 is within the fluctuation range. If so, the process proceeds to step S804. If it is out of the variation range, the process proceeds to step S805.

  In step S804, the server apparatus 12 replaces the minimum selling price with the mode value detected in step S802. When the mode value is replaced, the third automatic adjustment process is terminated.

  In step S805, the server apparatus 12 replaces the minimum selling price with the upper limit or the lower limit of the fluctuation range. When the mode value detected in step S802 is larger than the upper limit of the fluctuation range, the server device 12 replaces the minimum selling price with the upper limit of the fluctuation range. On the other hand, when the mode value is less than the lower limit of the fluctuation range, the server device 12 replaces the minimum selling price with the lower limit of the fluctuation range. When the upper limit or lower limit of the fluctuation range is replaced, the third automatic adjustment process is terminated.

  Next, a fourth automatic adjustment process by “inventory disposal” executed by the server apparatus 12 will be described with reference to the flowchart of FIG. The fourth automatic adjustment process starts at a predetermined cycle for the product for which “stock disposal” is selected in the first information registration process.

  In step S900, the server device 12 reads the remaining period and the remaining points from the database. When these pieces of information are read, the process proceeds to step S901.

  In step S901, the server apparatus 12 determines whether or not the remaining period read in step S900 is less than a predetermined period. If it is less than the predetermined period, the process proceeds to step S902. When it is less than the predetermined value, the fourth automatic adjustment process is terminated.

  In step S902, the server apparatus 12 determines whether or not the number of remaining points read in step S900 is greater than a predetermined number. If it is greater than the predetermined number, the process proceeds to step S903. When the number is less than or equal to the predetermined number, the fourth automatic adjustment process is terminated.

  In steps S903 and S904, the server apparatus 12 executes the same processing as steps S800 and S801 in the third automatic adjustment processing. After creating the histogram in step S904, the process proceeds to step S905.

  In step S905, the server apparatus 12 detects the lowest selling price at which all the remaining points read in step S900 can be sold, using the histogram created in step S904. If the lowest value is detected as the detection value, the process proceeds to step S906.

  In step S906, the server device 12 determines whether or not the detection value detected in step S905 exceeds the lower limit of the variation range in the first information registered in the first information registration process. If so, the process proceeds to step S907. If not, the process proceeds to step S908.

  In step S907, the server device 12 replaces the minimum selling price with the detected value detected in step S905. When the detection value is replaced, the fourth automatic adjustment process is terminated.

  In step S908, the server apparatus 12 replaces the minimum selling price with the lower limit of the fluctuation range in the first information registered in the first information registration process. When the lower limit is replaced, the fourth automatic adjustment is terminated.

  According to the server device of the present embodiment configured as described above, a new electronic commerce method can be provided. According to the new electronic commerce method provided by the server device, it is possible to increase the number of sales points for each product while aiming to maximize the sales unit price by, for example, specific effects as described below. .

  That is, in the electronic commerce method, it is possible to make a user who wants to purchase a sense of negotiating a discount, and it is possible to contribute to an increase in purchase will by such discount negotiation. Further, in the electronic commerce, since the right to purchase at the presented purchase price is given and the exercise is not forced, it is possible to easily prompt the user to present the purchase price and obtain a sales opportunity. In addition, according to the electronic commerce method, since the minimum selling price of the seller is not displayed to the purchase applicant, it is possible to prevent a decrease in competitiveness against other sellers. If the minimum selling price is not set lower than necessary, it is possible to prevent an extreme decline in profit and a decline in brand image. Further, according to the electronic commerce method, it is possible to contribute to mass sales of the same product while obtaining the above-described effects. In addition, according to the electronic commerce method, since it is possible to confirm the purchase at an early stage, it is possible to shorten the waiting time until the purchase is confirmed as compared with an online auction or the like.

  Moreover, according to the server apparatus of this embodiment, market information can be collected easily. Conventionally, such market information has to be created on the basis of questionnaires on streets or on the Internet and actual sales data, and the creation of such market information generally involves labor and cost. However, in the present embodiment, as described above, since the server device 12 automatically collects and creates, such labor and cost can be greatly reduced.

  Further, according to the server device of the present embodiment, since the right to purchase the product can be obtained at the lowest price that exceeds the minimum sales price among the purchase prices presented by the user, it is psychological for the user to present the purchase price. It is possible to remove anxiety. Therefore, the user can easily present the purchase price, and the user can be interested in the sales WEB site.

  In addition, according to the server device of the present embodiment, the right to purchase the product granted to the user is lost when the remaining score becomes 0, so that the user who holds the right is impressed and the right is acquired. It is possible to increase the possibility of exercising.

  Further, according to the server device of the present embodiment, the seller can register the sales period as the first information. Depending on the length of the sales period, sales opportunities, the willingness to purchase given to users, and the like vary. The effect of such a sales period varies from product to product. Therefore, in this embodiment, it is possible to give the seller freedom regarding the setting of the sales period.

  Moreover, according to the server apparatus of this embodiment, the upper limit of the number of times of purchase price presentation by the user can be registered as the first information. When the upper limit of the number of presentations is increased, the purchase price to be presented approaches the minimum selling price, and when the upper limit of the number of presentations is decreased, the pleasant feeling given to the user is reduced. The influence of the upper limit number of times of presentation differs for each product. Therefore, in this embodiment, it is possible to give the seller freedom regarding the setting of the upper limit of the suggested price.

  Further, according to the server device of the present embodiment, it is possible to register the change of the minimum selling price after the first information is registered by the seller. By registering a change in the minimum selling price, for example, based on market information, the seller can bring the final profit and / or final inventory closer to the target.

  Moreover, according to the server apparatus of this embodiment, the minimum sales price can be automatically adjusted based on the market information. Accordingly, by selecting a method of adjusting the merchant's profit or inventory according to the target, it is possible to bring the final profit and / or final inventory closer to the target.

  Further, according to the server device of the present embodiment, it is possible to determine the price fluctuation range when executing the automatic adjustment of the minimum selling price. Therefore, it is possible to prevent the price against the intention of the seller from being adjusted to the minimum selling price.

  Although the present invention has been described based on the drawings and embodiments, it should be noted that those skilled in the art can easily make various changes and modifications based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention.

DESCRIPTION OF SYMBOLS 10 Information communication system 11 Communication network 12 Server apparatus 13 User terminal 14 Base station 15 Registration page 16 Registration button icon 17 ID column 18 Product name column 19 Introduction sentence column 20 Photo registration column 21 Suggested retail price column 22 Minimum selling price column 23 Adjustment Method column 24 Fluctuation range column 25 Sales period column 26 Product score column 27 Number of presentations column 28 First campaign execution column 29 Campaign price range column 30 Sales quantity column 31 Implementation period column 32 Second campaign execution column 33 Campaign price column 34 Provision column 35 Implementation period column 36 Product list page 37 Photo 38 Product name 39 Sales period 40 Purchase right information 41 Purchase button icon 42 Number of presentations 43 HOW MUCH button icon 44 First web page 45 ID
46 Introductory text 47 Suggested retail price 48 Purchase price column 49 Present button icon 50 Remaining points 51 Result announcement page 52 Back button icon 53 Result announcement information 54 Purchase confirmation page 55 Order number 56 Date received 57 Purchase quantity 58 Purchase price 59 Purchaser name Field 60 Address field 61 Telephone number field 62 Payment method field 63 Confirm button icon 64 Return button icon

Claims (13)

Accept registration of the first information including the minimum selling price of the product,
Displaying at least a part of the first information other than the minimum selling price on a first WEB page together with a sales period;
In the first WEB page or the second WEB page linked from the first WEB page, accept the presentation of the purchase price up to a predetermined number of times within the sales period,
When the received purchase price exceeds the minimum selling price, a right to purchase the product at the purchase price is given.   2. The server device according to claim 1, wherein a right to purchase the product at the lowest purchase price among the purchase prices exceeding the minimum sales price, which is presented a plurality of times, is given. A server device as a feature.   3. The server device according to claim 1, wherein when the remaining score of the product reaches 0 in the sale of the product via the first WEB page, the product at the purchase price is A server device characterized in that the right to purchase is lost.   4. The server device according to claim 1, wherein the sales period can be registered as the first information. 5.   The server device according to any one of claims 1 to 4, wherein the number of presentations can be registered as the first information.   6. The server apparatus according to claim 1, wherein the minimum selling price can be changed and registered after the registration of the first information is accepted. .   6. The server device according to claim 1, wherein the purchase price, the number of presentations of the purchase price, the sales proceeds and the sales of the product through the first WEB page are described. According to at least one of the points, the remaining points in the sale of the product through the first WEB page, the elapsed time from the reception of the registration of the first information, and the period until the end of the sales period, A server apparatus characterized in that the minimum selling price is varied. The server device according to claim 7,
The sales target amount of the product can be registered as the first information,
The server apparatus, wherein the minimum sales price is increased based on the sales proceeds, the sales points, and the remaining points so that the sales amount of the product approaches the sales target amount. The server device according to claim 7,
A threshold for a sales rate determined based on the sales score and the elapsed time can be registered as the first information,
The minimum sales price is increased when the sales rate exceeds the threshold value.   The server device according to claim 7, wherein a histogram is created based on the purchase price, and the minimum sales price is brought close to the purchase price that is a mode value.   8. The server device according to claim 7, wherein the minimum selling price is reduced when a period from the present time to the end of the sales period is less than a predetermined period and the remaining points exceed a predetermined number. A server device characterized in that   12. The server device according to claim 7, wherein the minimum selling price fluctuation range can be registered as the first information. 13. On the server device,
Accept registration of the first information including the minimum selling price of the product,
Displaying at least a part of the first information other than the minimum selling price on a first WEB page together with a sales period;
In the first WEB page or the second WEB page linked from the first WEB page, the purchase price is accepted up to a predetermined number of times within the sales period,
A program for granting a right to purchase the product at the purchase price when the accepted purchase price exceeds the minimum selling price.

Images