KR20140102380A - Method for buying and selling item using individual SNS and recording-medium recorded thereof - Google Patents

Abstract

Disclosed are a method for buying and selling a product using a personal SNS and a recording medium for recording the same. According to an aspect of the present invention, the method for buying and selling a product, which is performed by a server device combined with a communication network, includes the steps of: registering a group purchase posting for a product to be purchased in a member′s social medium when group purchase requests for the product to be purchased are received from members; receiving the purchase requests for the product to be purchased from group purchasers who are connected via the group purchase posting during a predetermined period; and determining a selling price of the product to be purchased, corresponding to the received purchase requests. According to the present invention, the SNS, which purchasers who buy the products use, is used as an advertisement/promotion means, thereby increasing promotion effects of the product by the personal SNS ripple effect and providing users with the benefits caused thereby.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and apparatus for selling and selling goods using an individual's SNS,

The present invention relates to online commodity trading, and more particularly, to a recording medium on which a method of selling a commodity using a social network service (SNS) such as Facebook, Twitter or the like and a method thereof are recorded.

 In recent years, not only the sale of merchandise through in-store shops but also the sale of merchandise through the online market have been active. The online market using the Internet is getting more and more popular because it can compare and purchase many products through the computing device.

Therefore, in recent years, a large number of online markets have been opened and operated. Each online market has invested a large amount of money in advertisements for recruiting members, such as banner advertisements and portal site keyword advertisements. It is difficult to measure.

In addition, online purchasers want to purchase goods at a low price. Most of the products are offered only discounts based on coupons and credit card companies, There are insufficient discount policies for individuals.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for differentiating a commodity trading amount according to an SNS power of an individual by using a social network service (SNS) And a recording medium on which a method of selling and selling goods using an individual's SNS is recorded.

In addition, the present invention provides a method for selling a product using an individual's SNS and a recording medium on which the method can be recorded, by promoting the product using the SNS of an individual, .

Other objects of the present invention will become more apparent through the following preferred embodiments.

According to an aspect of the present invention, there is provided a method for selling a product to be performed in a server device coupled to a communication network, the method comprising: receiving a joint purchase request for a purchase target product from a member; Registering a joint purchase post; Receiving a purchase request for the purchase target product from a joint purchaser connected through the joint purchase post for a period according to a predetermined rule; And a step of determining a selling price of the purchase target product so as to correspond to the received purchase requests, and a recording medium on which a program for performing the method is recorded.

Here, the selling price may be determined differently between the member and the co-purchaser.

Further, the method may further include measuring an access index for the joint purchase post or a social index of the member, wherein the selling price may be determined to correspond to the access index or the social index.

In addition, the advertisement content is inserted into the joint purchase post, and the selling price may be determined to correspond to the advertisement cost set in the advertisement content.

In addition, it is possible to process the purchase only for the selective purchase requests selected by the member among the purchase requests.

In addition, the information on the purchase target product and the member is received from a merchandise sales member coupled through a communication network, and when the payment for the purchase target merchandise is processed, the step of processing settlement according to the settlement to the merchandise sales member .

According to the present invention, by using the social network service used by the buyer who purchases the goods as the advertisement / publicity means, the publicity effect of the goods can be enhanced by the SNS power of the individual, and the benefits can be provided to the individual.

In addition, according to the present invention, a joint purchase method that induces buyers as a publicity based on an individual's SNS is applied to discount the sales amount of goods to buyers, thereby inducing active advertisement activities of each individual, Can be obtained.

Brief Description of the Drawings Fig. 1 is a block diagram schematically showing an entire system for selling merchandise using an individual's SNS according to an embodiment of the present invention; Fig.
FIG. 2 is an exemplary view showing an SNS post for joint purchase according to an embodiment of the present invention; FIG.
FIG. 3 is a flowchart illustrating a process of purchasing goods using an individual's social network service performed in a marketing server according to an embodiment of the present invention. FIG.
4 is an exemplary view showing an SNS post for joint purchase according to another embodiment of the present invention;

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout the specification and claims. The description will be omitted.

FIG. 1 is a schematic diagram illustrating an entire system for selling goods using an individual's SNS according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an SNS post for joint purchase according to an embodiment of the present invention. It is an example.

Referring to FIG. 1, an overall system according to the present embodiment includes member terminals 10-1, 10-2, ..., 10-n (collectively referred to as 10), one or more SNS servers 30-1, 30- 2, ..., 30-m, hereinafter collectively referred to as 30) and a marketing server 50.

The member terminal 10 is a device capable of communication through a communication network. For example, the member terminal 10 may be a general personal computer, as well as a computing device including a portable terminal device such as a smart phone or a tablet PC. Hereinafter, it is assumed that the member terminal 10 is a smart phone for convenience of explanation.

The SNS server 30 is a server that provides SNS (social networking service) such as facebook, twitter, band, etc. having a large number of users in recent years. Users register with the SNS server 30 and use the social service with their acquaintances with the account given to them. For example, the member terminal 10 can connect to the SNS server 30 such as Facebook and share various contents with friends registered in their account.

The marketing server 50 provides an online commodity trading service to the member terminal 10 connected through a communication network. In other words, it is possible to publish a certain commodity and to allow a member member to purchase the commodity in advance.

In particular, the trading server 50 according to the present embodiment provides a commodity trading service using the member's SNS. For example, a member of the marketing server 50 may perform a joint purchase using his / her SNS with respect to a commodity to be purchased. That is, the marketing server 50 provides a joint purchase service to the members about the products to be sold, and the joint purchase is performed by the SNS of the members. In other words, the member posts joint purchase information about the purchased or purchased goods to his / her SNS server 30 so that the acquaintances can participate in the joint purchase by the post.

Referring to FIG. 2 showing an SNS post for joint purchase as described above, a member (name Hong Kil-dong) can register a joint purchase post on his / her SNS (facebook) Acquaintances will be able to participate in the joint purchase. In the joint purchase post, not only the product content 210 but also the number of people who are currently participating in the joint purchase are displayed (see 230), and a participation button 220 for joining the joint purchase can be displayed. Of course, the participation button 220 may be allowed to participate in the joint purchase on the web page provided to the marketing server 50 connected by the URL set in the merchandise content 210 without being displayed.

Although not shown in the figure, the marketing server 50 may include a member information DB and a product information DB, and store the information in a database.

The marketing server 50 can manage relevant SNS information as member information of the members. As the related SNS information, not only the information about the SNS (hereinafter referred to as the registered SNS) registered as the member information because the member is active with the account, but also the total number of acquaintances registered in the registered SNS can be managed together. For the sake of understanding, an easy example is that if a total of 50 persons are registered as friends in a Facebook account registered by a member having an ID of user001, the number of contacts of the registered SNS, Facebook, becomes 50. According to an example, the marketing server 50 can acquire information on the number of acquaintances of the member in cooperation with the corresponding SNS server 30. The reason for managing the number of acquaintances together is to infer the SNS power of the member in advance to some extent. In other words, the marketing server 50 may calculate the social index using the number of members of the member, and may set the purchase price discount rate according to the joint purchase using the social index.

For example, the sales server 50 may determine the number of registered SNS sites, the number of contents posted by each member in each SNS server 30 (or the number of views, recommendations, Available) can be used to calculate the social index. Of course, this is only one example, and only the number of the registered SNSs may be used as a social index. For example, either the sum of the number of acquaintances of each SNS or its average, or the largest or smallest number, may be used. In this case, if unique identification information such as a telephone number and a resident registration number is used in each SNS server 30, the marketing server 50 checks the redundancy of the SNS server 30 You can do it.

In addition, as will be described later, a member can select an SNS to be used at the time of purchase of a product. In other words, the member can select and use only the desired registered SNS (hereinafter referred to as available SNS). At this time, a social index may be used only for one or more available SNSs.

Hereinafter, a commodity trading process using the member's SNS performed by the trading server 50 will be described.

FIG. 3 is a flowchart illustrating a process of selling a product using a social network service performed by a sales server 50 according to an exemplary embodiment of the present invention. SNS posts.

3, when the joint purchase of a specific commodity is requested from the member terminal 10 (S310), the commerce server 50 transmits a registration interface for registering a joint purchase post to the SNS of the member, 10 (S320). For example, a user interface for selecting an SNS to use and writing a text may be provided.

The member terminal 10 requests the SNS server 30 to register a joint purchase post created by the member in S330 and the SNS server 30 registers the same in S340. In the present embodiment, the member terminal 10 directly accesses the SNS server 30 to register a joint purchase post. However, according to another example, the sale server 50 may use the SNS account of the member It will be obvious to those skilled in the art that a joint purchase post may be registered.

Although not shown in the figure, the marketing server 50 manages information on the joint purchase posts registered in this manner. For example, the publisher, the publication date, the post identification information, the posted SNS information, As shown in FIG.

The marketing server 50 processes the joint purchase request of other users connected due to the registered joint purchase post for a certain period of time (S350, S360). For example, the trading server 50 receives a joint purchase request from a corresponding SNS acquaintance of a member who has registered a joint purchase post. Here, according to an example, when an arbitrary user participates in a joint purchase through a joint purchase post, a comment or the like of the corresponding post may be automatically registered in the account of the participant. For example, if a user named [Heungbu] participates in a joint purchase of Facebook in the SNS, the comment [participation in joint purchase by me] is automatically registered in the corresponding post in the name of Heungbu.

When the predetermined period set in the joint purchase posture has elapsed, the marketing server 50 determines the commodity selling price according to the received joint purchase request (S370). For example, the greater the number of requests for joint purchase, the higher the discount rate and the lower the product sale price. Referring to FIG. 2, a price of 1,000 won may be discounted for every ten joint purchase requests, and the discount price may, of course, be set to a limit (e.g., up to 10,000 won).

In addition, referring to FIG. 4 showing a joint purchase post according to another embodiment, the joint purchase post may further include the advertisement contents 400 irrelevant to the products to be jointly purchased. The marketing server 50 may use all or a part of the advertisement amount from the advertiser who requested the advertisement for the advertisement contents 400 to the above discount amount of the selling price. In other words, by posting the advertisement content 400 as a member's SNS post, and by covering all or part of the resulting profit with the sale price of the commodity according to the joint purchase, the buyer can purchase the commodity at a discounted price .

Also, as described above, the sales amount may be determined according to the social index of the member who registered the joint purchase post. A high social index means that public purchase posts are exposed to more people, so the sale price is set lower.

In addition, according to an example, a member who registers an initial joint purchase post may be allowed to process payment for a commodity at a lower price than other joint purchasers. That is, the marketing server 50 sells the commodity at a discounted price to the joint purchasers and the joint purchase post registration member, but changes the discount rate.

In addition, the marketing server 50 may calculate the accessibility index of the users for the joint purchase post and determine the selling price accordingly. In other words, the access index is calculated by quantifying how many users have access to the joint purchase post, and used to determine the selling price.

According to another example, the marketing server 50 does not process all the purchase requests, but provides information on purchase requests to the members who registered the joint purchase posts, and transmits the purchase requests selected or permitted by the member And only performs sales, payment processing, and the like. In other words, only the purchasers selected by the member who registered the post will be able to sell the product according to the joint purchase.

The marketing server 50 processes settlement or settlement of the corresponding commodity according to the determined selling price (S380). For example, after the sales price has been determined in S370, the settlement may be processed according to the actual purchase of the goods, or when the joint purchase request is made, the settlement is made at the original sale price of the commodity, Settlement processing may be performed. The first method is as follows: Buyers request a joint purchase, and process payment according to the purchase price at the determined selling price after a later period. On the other hand, according to the second method, the buyers process the payment according to the purchase price at the initial sale price when the joint purchase request is made, and receive the discounted amount again at a later discounted price. The discounted amount, ie the amount returned, may be paid in cash or may be paid in gift certificates, miles, coupons, etc.

Although the description has been made on the assumption that the trading server 50 performs management of sales and joint purchase posts together, it may be different according to another embodiment of the present invention. In other words, the marketing server 50 may be divided into a commodity selling server operated by a commodity selling member who sells and sells commodities, and a collective purchasing processing server which processes a common purchase request and determines a selling price. According to this, when the trading server 50 plays the role of the above-mentioned joint purchase processing server, it manages the joint purchase posts registered from the members of the various commodity sales servers, manages the joint purchase request by each post, (Or settlement) according to the sales price.

For example, the marketing server 50 receives information on the member who registered the commodity to be jointly purchased and the member of the post, from the commodity sales server combined through the communication network, and when the payment for the commodity to be purchased is processed, To settle the settlement according to the settlement.

The method for selling merchandise using an individual's SNS according to the present invention described above can be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording media storing data that can be decoded by a computer system. For example, it may be a ROM (Read Only Memory), a RAM (Random Access Memory), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device, or the like. In addition, the computer-readable recording medium may be distributed and executed in a computer system connected to a computer network, and may be stored and executed as a code readable in a distributed manner.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that various modifications and changes may be made.

10-1, 10-2, ..., 10-n:
30-1, 30-2, ..., 30-m: SNS server
50: Marketing Server
210: Product content
400: Ad content

Claims (7)

A method for selling goods on a server device combined with a communication network,
Registering a joint purchase post for the item to be purchased on the member's social medium when a joint purchase request for the item to be purchased is received from the member;
Receiving a purchase request for the purchase target product from a joint purchaser connected through the joint purchase post for a period according to a predetermined rule; And
And determining a selling price of the item to be purchased corresponding to the received purchase requests. The method according to claim 1,
Wherein the selling price is determined differently between the member and the co-purchaser. The method according to claim 1,
Further comprising measuring an access index for the joint purchase post or a social index of the member,
Wherein the selling price is determined to correspond to the access index or the social index. The method according to claim 1,
Wherein the advertisement content is inserted into the joint purchase post, and the selling price is determined to correspond to the advertisement fee set in the advertisement content. The method according to claim 1,
Wherein the method further comprises processing for only the selected purchase requests selected by the member among the purchase requests. The method according to claim 1,
The information on the purchase target product and the member is received from a merchandise sales member combined through a communication network and the settlement based on the settlement is processed to the merchandise sales member when payment for the purchase target merchandise is processed How to trade products. A recording medium on which a program for performing the method according to any one of claims 1 to 6 is recorded, the program being readable by a digital information processing apparatus.

Images