KR20150029822A - Method for Selling Goods in a On-Line using experience postscript - Google Patents

Abstract

The present invention relates to an online product selling method using product experience reviews. The online product selling method includes the following steps in which a site operation server: receives an experience application for a product during a predetermined application period by publishing experience target product information on a product experience page; selects and publishes a free experience team having the predetermined number of people for the corresponding product among applicants when the application period ends; receives a registration of product experience reviews from the free experience team experiencing the corresponding product delivered by a company selling the corresponding product during a predetermined experience period; and lists and publishes the registered product experience reviews registered on a market page of the corresponding product if the experience period ends. The present invention is able to obtain the trust of customers and induces the customers to buy products by providing experience information of reliable products to the customers.

Description

[0001] 1. Field of the Invention [0002]

The present invention relates to a method of selling an online product using a product experience period, and more particularly, to a method of selling an online product using a product experience review period that can secure a buyer's trust through a product experience review period.

With the development of communication technologies such as the Internet, the market size of e-commerce has been steadily increasing, and buyers are shopping and purchasing products at online shopping mall, which is a virtual space, without visiting offline stores. These e-commerce transactions are becoming a form of major commercial transactions because sales and purchasing activities are free of time and place, and can reduce the cost of sales and purchasing.

However, in the case of e-commerce through the online, the buyer can not directly try or experience (such as trying to try or manipulate) the sales product provided by the buyer as in the conventional offline store, There is a problem in that the exchange or return of the product is frequently performed due to factors such as unsatisfactory quality after purchasing the product, The merchandise sales information does not give credibility to the buyers, and the purchasing desire of the buyers is deteriorated.

On the other hand, in order to secure the trust of the buyer through the online, the patent publications 10-2007-0031983 and 10-2009-0015393 disclose that buyers can post product reviews in the online shopping mall And is used in many online shopping malls at present. In this way, a buyer who purchases the product voluntarily publishes a product use period, and especially encourages other buyers to post a rich content review There is a limit in bringing up the sales volume by encouraging the purchase intention of the buyer practically because it is difficult to actually purchase the product, and in the case of the small shopping mall, the number of customers and the sales quantity are relatively small, There is a problem.

Accordingly, it is possible to secure a sufficient experience period by inducing the user to post a reliable product experience review item on the sale product, and to secure the reliability of the product sold on-line through such a reliable experience review, There is a demand.

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the above-described problems of the prior art. An object of the present invention is to provide a free trial experience free of experience, The present invention provides a method of selling an online product using a product experience review period that provides experience information of a reliable product to a buyer of the product through securing the trust of the buyer and encouraging the purchasing desire.

In order to achieve the above object, according to the present invention,

(a) a site operation server posts experience-related product information on a product experience page and receives an experience application for the product during a schedule application period; (b) when the application period expires, (C) a step of receiving a free trial from the free trial section where the site management server has experienced the relevant product delivered from the seller of the relevant product for a certain period of experience And (d) when the experience period has elapsed, the site operation server lists the registered product experience reviews on the market page of the goods and publishes them, / RTI >

(E) After the step (d), if there is an application for purchase of the commodity from the purchaser who accesses the market page, it is checked whether the site operating server has viewed the posted commodity experience period, And (f) providing a discount point to the buyer when the buyer selects and inputs a specific product experience period according to the request.

In addition, the site operation server repeats steps (e) and (f), and when the predetermined sales period has elapsed, the site operation server calculates the number of the specific product experience reviews selected by the buyer for the corresponding merchandise, And may provide a certain incentive to the user who has registered the selected highest product experience period.

According to the online merchandise sales method using the product experience review period according to the present invention,

It is easy to acquire the product experience since the free experience group that can experience the product free to register and register the product experience later, and provide the best product information to the buyers of the product through the free experience group It is possible to effectively sell the commodity by enhancing the confidence of the purchasers and the desire to purchase.

It is to be noted that, in addition to the effects specifically described above, specific effects that can be easily derived and expected from the characteristic configuration of the present invention can also be included in the effects of the present invention.

FIG. 1 is a view schematically illustrating a configuration of a system for carrying out the present invention,
FIG. 2 and FIG. 3 are flowcharts of an online product sales method using a product experience review period according to an embodiment of the present invention,
4 is a diagram illustrating an example of a product experience page in which the experiential product information is posted.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a preferred embodiment of a method of selling online products using a product experience period according to the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the embodiments, when it is judged that the technical characteristics of the present invention may be unnecessarily blurred as a matter of fact obviously known to those skilled in the art, such as known functions and configurations well known in the art, A detailed description will be omitted.

FIG. 1 schematically shows a general configuration of a system necessary for implementing the present invention. Referring to FIG. 1, there is shown a system including a site operation server 1 for operating and managing an online site, And a user terminal 2 such as a smart phone or a PC connected to the site through a network. In this way, the site operation server 1 and the user terminal 2 are connected via a network to provide product information, The electronic commerce system itself performing the purchase order and the like is widely known in the related art, and thus a detailed description thereof will be omitted. Hereinafter, a characteristic configuration of the present invention will be described.

FIG. 2 is a flowchart of an online product sales method using a product experience review period according to an embodiment of the present invention. Referring to FIG. 2, the site operation server includes a step S 100 do.

In this step S100, the site management server first posts the product information about the product that the user wants to experience the free trial on the product experience page of the online site. As shown in FIG. 4 as an example of the initial screen of the product experience page, Brief product information including a representative image of a product, a product name, and a brief product introduction can be posted in a list on the initial page of the product experience page, and when specific product information is selected from the published list, And detailed merchandise information including information may be posted.

In FIG. 4, brief product information to be posted on the initial page is displayed so that the applicants can know the remaining period of experience application of the product, the number of the current experience application applicants, As shown in the figure, the D-day, the number of the applicants / the number of the members of the experiential team can be posted together at the lower part of the commodity information, and the D-day and the number of the applicants are updated in real time Of course, can be understood.

Next, after the experience subject merchandise information is posted on the merchandise experience page as described above, the step S200 of receiving the free experience request during the predetermined application period is performed.

When the experience-target product information is posted on the product experience page through the step S100, the applicants who have accessed the online site select the experience-oriented product of interest after confirming the product information of the experience-targeted products, On the menu, the applicant's personal information is entered and the experience application is made. The site management server continuously receives experience application from the applicants while checking whether the period of experience application is passed.

Next, when the application period elapses in the process of receiving the experience application through the step S200, the site operation server selects and publishes a free experience group of a predetermined number of the applicants among the applicants (S300) .

In this step S300, the site operation server checks the set application period and closes the experience application menu of the product so that it can no longer input the experience application when the application period elapses, and it is easily confirmed that the application is closed A 'finish' is displayed at the lower end of the product information of the initial page as illustrated in FIG.

If the number of applicants for experience during the application period is less than the number of free trial teams, the applicant will be selected as a free trial group. If the number of applicants is exceeded, It is possible to randomly select a random number of the number of free trial teams or to select the applicants so that they are evenly distributed according to their sex, age, occupation, area, and application.

When the free trial unit of the product is selected as described above, the information of the selected free trial unit is posted on the product experience page so that applicants can confirm it.

Then, the sales agent of the product provides the information of the free experience team to the seller of the product so that the product can be delivered to the selected free experience team, and the applicants (or the experience users) You will experience the product by actually using the product delivered from the company.

Next, after the step S300, the site operation server registers the latest product experience period from the free experience unit during a certain period of experience (S400).

In the product experience page, a later input item may be provided. In the latter input item, a rating providing item, a product use image registering column, a merit of a product, and a disadvantage input field may be provided. By entering the product experience period into the item, you register the product experience period.

The registration of the later stage of the product experience is performed during a certain period of experience, and the site management server registers and stores the product experience review inputted while checking whether the experience period of the product has passed.

Next, when the experience period elapses in the registration process of the product experience period through the step S400, the site operation server lists the registered product experience reviews and posts 500 on the market page of the corresponding product do.

Here, the market page is a general online shopping mall page in which sales information of a corresponding product is posted, and a purchase application and an online settlement can be implemented. When a registration of a product experience late for the product is completed through the previous step S400, In this step S500, the registered merchandise experience review is posted on the market page of the merchandise so that the purchaser who wishes to purchase the merchandise online on the market page can refer to the review of the merchandise experience on the merchandise.

When a product experience review is posted on the market page of the product, a purchaser who has visited the market page and considers whether or not to purchase the product, obtains the product experience information of the people who have experienced the actual product by reading the product experience review in advance You will be able to help you decide whether to purchase.

After a series of processes such as application of a free trial for a product, registration of a product experience later, and posting of a market page of a product experience later are performed through the steps (S100 to S500) described above, Online product sales procedures, such as purchase application, payment request, online settlement, product delivery, etc., are performed.

Meanwhile, according to the embodiment of the present invention, additional steps may be further performed after step S500, that is, in the product sales procedure, the product experience review period may have more influence on the purchase of the product.

FIG. 3 is a flowchart of these additional steps. Referring to FIG. 3, if there is an application for purchase of a corresponding product from a buyer who accesses a market page after a product experience review period is published, (S600) of requesting the buyer to select a specific product experience period that has an influence on the purchase from among the product experience reviews, may be performed if the purchase applicant has viewed the product experience period have.

If the buyer selects and inputs a specific product experience period according to the request, the step of providing a discount point to the buyer (S700) may be performed.

In other words, if the purchaser makes a purchase application on the market page of the product, the site operation server checks whether the product experience period has been read, and if not, the general sales process such as a subsequent payment request is made, If the buyer cancels the input of the request, the user proceeds to the subsequent general sales procedure. If the purchaser inputs the selection, the buyer Discount points are provided. By offering discount points to buyers who have selected a product experience review period and thus selected a product experience review period, buyers can more aggressively browse posted product experience reviews, and purchase It is possible to inspire motivation.

In addition, according to the embodiment of the present invention, a certain sales period is set, and the number of the specific product experience reviews selected and input from the buyers of the product through the steps S600 to S700 during the sales period is calculated (S800) a step S900 of providing a certain incentive to the user who has registered the selected highest product experience period (S900) .

The present invention provides optimum product information to purchasers of a product through a trial period of a free trial unit in which a product to be sold is experienced in advance and enables the product to be sold efficiently by promoting the desire to purchase through it. It is very important that the product experience period including the various detailed experience information of the product is registered so that the quality of the product experience later, that is, the buyer can trust and can motivate the purchasing desire.

Accordingly, in the step S800, the site operation server transmits a specific product experience (S600 to S700), which has been selected the most among the product experience reviews of the corresponding goods input through the above-described steps S600 to S700 during a certain sales period This is because the most selected product experience testimonial is the one that provides reliable experience information to as many buyers as the most selected product test experience.

In this case, a step S900 of providing incentives such as discount points available for use on the market site, priority selection of free experiences for other products, delivery of prizes, The experience of free trial members who register a product experience review period can induce the user to write and register a product experience review period with a higher quality so that the product experience review period registered by the user can be selected as the best product experience review period.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It is to be understood that the equivalent construction is not limited to the scope of the technical idea of the present invention.

Claims (3)

(a) a site management server posts experience-target product information on a product experience page and receives an experience application for the product during a schedule application period;
(b) when the application period elapses, the site management server selects and publishes a free trial unit of a predetermined number of the applicants for the commodity;
(c) registering the product experience period from the free experience unit where the site management server experiences the corresponding product delivered from the seller of the product during the period of the experience period;
(d) When the experience period elapses, the site operating server lists the registered product experience reviews on the market page of the goods and publishes them. The method according to claim 1,
(e) After the step (d), if there is a purchase request for the product from the purchaser who accesses the market page, it is checked whether the site operating server has viewed the posted product experience period, Requesting the user to select a specific product experience review given to him / her;
(f) providing a discount point to a buyer when the purchaser selects and inputs a specific product experience period according to the request. The method according to claim 2, wherein
The site operation server repeats steps (e) and (f) above, and when the predetermined sales period has elapsed, the site operation server calculates the number of the specific product experience reviews selected by the buyer and selects the highest product experience review period And providing a certain incentive to the user who registered the selected highest experience experience period.

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