JP2013175151A - Privilege imparting device and computer program for privilege imparting device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a privilege imparting device capable of arousing the passion for gambling of game participants by using game properties to increase frequencies of visiting and the number of purchased articles.SOLUTION: A privilege imparting device comprises: an article allocation DB 41 which holds article allocation information in which article information is associated with each of a plurality of cells in a bingo table 53; a progress table 43 including win information for each cell; a win determination section 402 which collates sales information received from a sales management device 30 with the article allocation information to update the progress table 43; a privilege imparting determination section 405 which compares an arrangement pattern of winning cells with a privilege imparting pattern to determine whether to impart privilege; a privilege imparting section 406 which imparts privilege to game participants on the basis of the determination results; and an image data generation section 407 which generates image data for displaying on a screen the bingo table 53 in which article information is displayed in winning cells and no article information is displayed in non-winning cells, on the basis of the article allocation information and the progress table 43.

Description

  The present invention relates to a privilege granting device and a computer program for the privilege granting device, and more particularly to a privilege granting device that grants benefits such as product purchase points and discount coupons to game participants.

  In recent years, in retail stores such as supermarkets and drug stores, there has been a problem of a decline in purchasing power due to a declining birthrate and an aging population, and customer departure due to competition with convenience stores. In addition, even if trying to increase sales by using flyer advertisements, point cards, coupon tickets, etc., there has been a problem that the effect of attracting customers does not increase for the main customer group mainly in their 20s to 40s.

  On the other hand, mobile phones and tablet-type terminals are widely used in each generation, and methods for utilizing these terminal devices to promote product sales have been conventionally proposed (for example, Patent Documents 1 to 3). 3). However, simple appealing methods such as displaying advertisement information on the terminal device or operating the terminal device to clear the game to give merchandise purchase points or discount coupons are bored and persistent. The effect of attracting customers was not obtained.

JP 2007-213539 A Special table 2003-518665 gazette JP 2002-7883 A

  This invention is made | formed in view of the said situation, and it aims at providing the privilege provision apparatus which can acquire the continuous customer attraction effect. In particular, it is an object to provide a privilege granting device that can stimulate the gambling of game participants by using game characteristics, improve the frequency of store visits, and increase the number of items purchased.

  Another object of the present invention is to provide a computer program that causes a computer to function as the above-described privilege providing apparatus.

  The privilege granting device according to the first aspect of the present invention is a product allocation storage means for storing product allocation information in which one or more product information is associated with two or more cells constituting a game board, and for each cell. Progress table storage means for holding a progress table made up of winning information for each game participant, sales information receiving means for receiving sales information including purchaser information and purchased product information from a sales management device, and the sales information as the product By comparing with the allocation information, the winning determination means for updating the progress table, the arrangement pattern of the winning cell is compared with one or more predetermined privilege grant patterns, and the privilege grant determination is made. A privilege granting means for performing, a privilege granting means for granting a privilege to the game participant based on a determination result by the privilege grant determining means, and the product discount Based on the information and the progress table, the product information is displayed in the winning cell, and the game board in which the product information is not displayed in the unselected cell is an image for displaying the game board on the screen. Image data generating means for generating data.

  According to such a configuration, since the privilege granting device checks the sales information received from the sales management device with the product allocation information and updates the progress table, the game participant can allocate to any cell in the game board. By purchasing the merchandise that has been purchased, the cell to which the purchased merchandise is assigned can be won.

  Also, when the game board is displayed on the screen, the product information is displayed in the winning cell, but the product information is not displayed in the non-winning cell. It is unclear whether it is being used. Furthermore, since the arrangement pattern of the winning cell is compared with the privilege grant pattern and a privilege is granted, the purchase of the product is repeated until a desired non-winning cell is won in order to match the placement pattern of the winning cell with the privilege grant pattern. So that the game participants can be guided. In other words, according to this privilege granting device, the frequency of visits is increased by stimulating the gambling of game participants using the game characteristic that the probability that a desired non-winning cell is won increases as the number of items purchased increases. And the number of items purchased can be increased.

  In addition to the above configuration, the privilege granting apparatus according to the second aspect of the present invention is an image data transmitting means for transmitting the image data to the participant terminal based on a browsing request from a participant terminal operated by the game participant. And irregular display information storage means for holding irregular display information for displaying the product information in one or more non-winning cells on the game board, and whether or not a predetermined hint assignment condition is satisfied And a hint giving means for generating hint giving information for displaying the product information in one or more non-winning cells on the game board based on the determination result of the hint giving determination means. And hint assignment information storage means for holding the hint assignment information in association with the progress table, and the image data generation means includes the irregular display information. Based on the fine the hinting information configured for one or more of the cell is not elected to generate the image data for displaying the product information.

  According to such a configuration, the game participant operates the participant terminal and requests the privilege granting device to view the game board, thereby receiving the game board reflecting the winning information for each cell. The screen can be displayed on the terminal. Further, by generating the image data according to the irregular display information and the hint assignment information, the product information can be displayed even in a cell that is not won. In addition, since the hint assignment information is generated according to the determination result of whether or not the hint assignment condition is satisfied, the product information is added to one or more non-winning cells on the game board by satisfying the hint assignment condition. Can be displayed. For example, a game participant can display merchandise information in a non-winning cell by operating a participant terminal and requesting a hint for merchandise allocation from the privilege granting device.

  In addition to the above-described configuration, the privilege granting device according to the third aspect of the present invention is configured such that the hint imparting determination unit determines that the hint granting condition is satisfied when the game participant clears a predetermined hint game. Composed. According to such a configuration, the game participant can display the product information in the non-winning cell by clearing the hint game.

  A computer program for a privilege granting device according to a fourth aspect of the present invention is a product allocation storing procedure for storing product allocation information in which one or more product information is associated with two or more cells constituting a game board, A progress table storing procedure for storing a progress table comprising winning information for each cell for each game participant, a sales information receiving procedure for receiving sales information including purchaser information and purchased product information from a sales management device, and the sales By comparing the information with the product allocation information, the winning determination procedure for updating the progress table and the arrangement pattern of the winning cell are compared with one or more predetermined privilege grant patterns. A privilege is granted to the game participant based on a privilege grant determination procedure for determining grant and a determination result in the privilege grant determination procedure. Based on the privilege granting procedure, the product allocation information and the progress table, the product information is displayed in the winning cell, and the product information is not displayed in the unselected cell. And an image data generation procedure for generating image data for displaying the board on the screen.

  In the privilege granting apparatus according to the present invention, the frequency of visits is improved by stimulating the gambling of game participants by utilizing the game nature that the probability of winning a desired non-winning cell increases as the number of items purchased increases. In addition, the number of items purchased can be increased. Therefore, it is possible to provide a privilege granting device that can provide a continuous customer attracting effect.

  Moreover, according to this invention, the computer program which functions a computer as the privilege provision apparatus mentioned above can be provided.

It is a system diagram showing one example of composition of sales promotion system 100 including privilege granting device 40 by Embodiment 1 of the present invention. It is the figure which showed an example of the product bingo screen 50 displayed on the display of the participant terminals 11-13 of FIG. It is explanatory drawing which showed typically a mode that the display mode of the merchandise allocation cell 2 of FIG. 2 changed by purchase of allocation merchandise, or clearing of a hint game. It is the figure which showed an example of the receipt 60 printed in the register terminal 32 of FIG. It is the figure which showed an example of the sales information 31a output to the privilege provision apparatus 40 from the sales management apparatus 30 of FIG. It is the figure which showed an example of the merchandise allocation information 41a currently hold | maintained in merchandise allocation DB41 of FIG. It is the figure which showed an example of the bingo progress table 43 for every game participant currently hold | maintained in the bingo progress DB42 of FIG. It is the block diagram which showed an example of the function structure in the privilege provision apparatus 40 of FIG. It is the flowchart which showed an example of the privilege provision process in the privilege provision apparatus 40 of FIG. It is the system figure which showed the example of 1 structure of the sales promotion system 200 containing the privilege provision apparatus 40 by Embodiment 2 of this invention. It is the figure which showed an example of the product bingo screen 70 displayed on the display of the participant terminal 14 of FIG. It is the figure which showed an example of operation | movement of the privilege provision apparatus 40 by Embodiment 3 of this invention, and an example of the goods bingo screen 80 is shown. It is the block diagram which showed an example of the function structure in the privilege provision apparatus 40 of FIG. It is the figure which showed an example of operation | movement of the privilege provision apparatus 40 by Embodiment 4 of this invention, and an example of the allocation goods list screen 90 is shown.

Embodiment 1 FIG.
<Sales promotion system 100>
FIG. 1 is a system diagram showing a configuration example of a sales promotion system 100 including a privilege granting device 40 according to Embodiment 1 of the present invention. The sales promotion system 100 is a system that gives a privilege to a participant in a bingo game according to the progress of the game. The participant terminals 11 to 13, the communication network 1, the customer management server 20, and the sales management device 30. The register terminal 32 and the privilege granting device 40 are configured.

  The participant terminals 11 to 13, the customer management server 20, the sales management device 30, and the privilege grant device 40 are connected to each other via a communication network 1 such as the Internet or a LAN (local area network).

  The bingo game here is a game that can be progressed by a game participant purchasing a product sold in a retail store such as a drug store or a supermarket. In this bingo game, a game board composed of two or more cells, that is, a bingo table 50 to be described later is used, and sales products are allocated in advance to each cell.

  Participant terminals 11 to 13 are terminal devices operated by the game participants, and are used to check the progress of the game and the products assigned to the cells in the game board. The participant terminal 11 is a personal computer provided with a display and a keyboard. The participant terminal 12 is a mobile communication terminal such as a mobile phone or a smartphone. The participant terminal 13 is a tablet-type terminal provided with a touch panel.

  The customer management server 20 is a device that includes a customer DB (database) 21 and manages customer information. The customer DB 21 holds customer information such as customer name, customer ID, address, age, and family structure. The customer information is registered by, for example, operating the participant terminals 11 to 13 to access a website provided by the customer management server 20 and inputting user information. The registration information on the customer DB 21 is used for user authentication when confirming the progress of the game.

  The sales management device 30 includes a sales DB 31 including sales information 31a, is connected to the register terminal 32, and manages the sales information 31a. The sales DB 31 includes purchaser information for identifying a product purchaser who has purchased a sold product, and purchased product information such as the purchase date and time, the product name of the purchased product, the selling price of the purchased product, the number of purchases, and the purchase price. Sales information 31a is held.

  The register terminal 32 is a POS (Point Of Sale) terminal that generates sales information 31a for each product purchaser, and is configured by a bar code scanner, a receipt printer, a card reader, and the like, and is installed in the store. The barcode scanner is a reading device that optically reads a barcode displayed on a commercial product. The receipt printer is a printing device that prints sales information 31 a on a receipt 60. The card reader is a reading device that reads a registrant card issued to a registered user of the customer DB 21. The registration card holds registration information of a product purchaser such as a customer name and a customer ID.

  In the sales management device 30, the sales information 31 a of the product purchaser is transmitted to the privilege granting device 40 when the product purchaser settles the price for the purchased product. That is, sales information 31 a is transmitted to the privilege granting device 40 every time the payment of the payment is completed at the register terminal 32. In addition, a receipt 60 is issued when the payment is completed.

  The privilege granting device 40 is a device that manages the progress of each game participant and grants benefits such as product purchase points and discount coupons to the game participant according to the progress of the game. The product allocation DB 41 and the bingo progress DB42 is provided. In the product allocation DB 41, product allocation information 41a in which product information is associated with each cell in the game board is held. Here, it is assumed that the product allocation DB 41 is common to a plurality of game participants.

  In the bingo progress DB 42, a bingo progress table 43 including winning information for each cell is held for each game participant. The winning information is information indicating whether or not the cell is won. The bingo progress table 43 is updated by comparing the sales information 31a received from the sales management device 30 with the product allocation information 41a. That is, the game participant can win the cell to which the purchased product is assigned by purchasing the product assigned to any cell in the game board.

  The bingo progress table 43 is created, for example, when a game participant operates the participant terminals 11 to 13 to access a website provided by the privilege granting device 40 and applies for participation in a bingo game. .

  In the privilege granting device 40, in order to display a game board on which the winning information for each cell is reflected such that the product information is displayed in the winning cell and the product information is not displayed in the non-winning cell. Image data is generated. Here, a winning cell is called a winning cell, and a non-winning cell is called a non-winning cell.

  The image data is transmitted to the participant terminals 11 to 13 based on browsing requests from the participant terminals 11 to 13. For example, by operating the participant terminals 11 to 13 and logging in to a bingo game site provided by the privilege granting device 40, the game participant can view the game board described above. That is, the game participant can confirm the progress of the game by browsing the game board and the product assigned to the winning cell and the winning information for each cell.

  When logging in to the bingo game site, user authentication is performed in which the user information input by operating the participant terminals 11 to 13 is compared with the registration information acquired from the customer management server 20, and the user authentication is successful. Only login is allowed.

  Based on the hint request from the participant terminals 11 to 13, the privilege granting device 40 updates the image data to display the product information for the non-winning cell. That is, a game participant can give a hint to a non-winning cell by operating the participant terminals 11 to 13 and requesting a hint for product allocation. Product information to be displayed can be displayed. For example, if a predetermined hint game is cleared, product information can be displayed for any non-winning cell. The non-winning cell for displaying the merchandise information of the assigned merchandise can be arbitrarily designated by the game participant, for example.

  Further, the privilege granting device 40 generates assigned product information indicating the assigned product assigned to the game board based on the product assignment information 41 a on the product assignment DB 41, and transmits it to the sales management device 30. Based on the assigned product information received from the privilege granting device 40, the sales management device 30 instructs the register terminal 32 to print the assigned product information on the receipt 60. For this reason, the merchandise purchaser can identify which purchased merchandise is the game board allocated merchandise at the time of merchandise purchase. That is, the game non-participant can be prompted to participate in the game, and the game participant can be guided to view the game board reflecting the winning information for each cell.

<Product Bingo screen 50>
FIG. 2 is a diagram showing an example of a product bingo screen 50 displayed on the display of the participant terminals 11 to 13 in FIG. The product bingo screen 50 is a confirmation screen for confirming the progress of the bingo game, and is displayed based on a browsing operation for browsing the game board.

  On the product bingo screen 50, a privilege issue button 51, a privilege confirmation button 52, a bingo table 53, and a bingo achievement counter 54 are arranged. The privilege issue button 51 is an operation icon for instructing the privilege granting device 40 to grant a privilege. The privilege confirmation button 52 is an operation icon for confirming the privilege content.

  The privilege issue button 51, the privilege confirmation button 52, and the bingo achievement counter 54 are arranged in the upper stage in the product bingo screen 50, and the bingo table 53 is arranged in the lower stage. The bingo achievement counter 54 is disposed on the right side of the privilege issue button 51 and the privilege confirmation button 52.

  The bingo table 53 is a game board in which the product allocation cells 2 are arranged in a matrix of 5 rows and 5 columns, and winning information for each product allocation cell 2 is displayed so as to be identifiable. This merchandise allocation cell 2 is configured by a display area surrounded by a rectangular frame, and one merchandise that is sold in the store is allocated to one merchandise allocation cell 2. Different products are assigned to different product allocation cells 2.

  In the winning cell, the product information and manufacturer name of the assigned product are displayed, and in the non-winning cell, the product information of the assigned product is not displayed, and only the manufacturer name of the assigned product is displayed. However, the non-winning cell to which the hint is assigned is called a hint assignment cell, and the product information of the assigned product is displayed together with the manufacturer name of the assigned product.

  The product information displayed in the winning cell and the hint assignment cell includes a character string indicating the product name of the allocated product and a product image indicating the allocated product. The product image is composed of image data such as a photographic image obtained by photographing the assigned product, a thumbnail image obtained by reducing the photographic image, and pictographs schematically representing the assigned product. On the other hand, the manufacturer name displayed in both the winning cell and the non-winning cell is attribute information common to two or more different sales products, and the company name, company name, and brand name of the manufacturer that manufactured the allocated product. Such as a character string indicating a product provider or a logo mark.

  The winning cell and the non-winning cell have different display modes. More specifically, the winning cell is emphasized in the rectangular frame and the display color in the rectangular frame is different from that in the non-winning cell. In the bingo table 53, 25 product allocation cells 2 as described above are arranged in a grid pattern. In addition, the adjacent product allocation cells 2 are in contact with each other in both the row direction (horizontal direction or horizontal direction) array of the product allocation cells 2 and the array in the column direction (vertical direction or vertical direction). .

  In addition, the product allocation cell 2 arranged in the center of the bingo table 53, that is, the product allocation cell 2 in the third row and the third column is the free cell 3 that is selected at the start of the game. The bingo table 53 may have a configuration in which such a free cell 3 is not provided.

  In this example, the first row, third column, first row, fifth column, second row, fourth column, second row, fifth column, third row, third column, third row, fifth column, fourth row, second column, fourth row, fifth column The ten product allocation cells 2 in the first, fifth row, first column, and fifth row, fifth column are the winning cells, and the product allocation cell 2 in the second row, first column is the hint assignment cell.

  Benefits such as merchandise purchase points and discount coupons that can be used to purchase sales merchandise are granted when the winning cell arrangement pattern matches a predetermined privilege grant pattern. The privilege grant pattern includes, for example, a vertical bingo in which five product allocation cells 2 are arranged in a column direction, a horizontal bingo in which five product allocation cells 2 are arranged in a row direction, and five product allocation cells 2 arranged in a diagonal line. There are three patterns with diagonal bingo.

  In this example, one vertical bingo is formed as a cell column composed of the selected cells in the fifth column, and one oblique bingo is formed as a cell column composed of the selected cells from the first row 5th column to the fifth row 1st column. ing.

  The bingo achievement counter 54 counts the cell rows in which bingo is established and displays it as the number of bingo achievements. In this bingo achievement counter 54, the number of bingo achievements for each privilege grant pattern and the total number of bingo achievements are displayed. In the cell column in which the privilege issuance button 51 is operated to instruct the provision of the privilege, a character string indicating the privilege issued cell column 4 is displayed.

  Since the privilege is granted if the winning cell arrangement pattern matches the privilege grant pattern, the product purchase is repeated until the desired non-winning cell wins to match the winning cell placement pattern to the privilege grant pattern. The game participants can be guided to.

  At that time, product information is displayed in the winning cell, but product information is not displayed in the non-winning cell, so it is unknown to the game participants what products are assigned to the non-winning cell. There is a higher probability that a desired non-winning cell wins as the number of purchased items increases. By stimulating the gambling feelings of the game participants using such game characteristics, the store visit frequency can be improved and the number of items purchased can be increased.

<Product allocation cell 2>
FIG. 3 is an explanatory diagram schematically showing how the display mode of the product allocation cell 2 of FIG. 2 changes depending on the purchase of the allocated product or the clearing of the hint game. In the non-winning cell 2a, only the manufacturer name of the assigned product is displayed in the cell, and the manufacturer name and product information of the assigned product are displayed in the hint assignment cell 2b.

  On the other hand, the winning cell 2c displays the maker name and product information of the assigned product, and is different from the non-winning cell 2a (including the hint assignment cell 2b) in the thickness of the rectangular frame and the display color in the cell. By such a display mode, whether or not the product allocation cell 2 is won, which product allocation cell 2 is won, or what products are assigned to the winning cell 2c and the hint-giving cell 2b. Can be easily identified.

  The hint game is provided by, for example, operating the participant terminals 11 to 13 to access a predetermined game site and downloading an application program. Anyone such as an insect catching game or a flower picking game can easily provide hint conditions. Is a game that can be achieved.

  When the game participant performs such a hint game and achieves the hint giving condition, the game is cleared and the non-winning cell 2a can be shifted to the hint giving cell 2b. In addition, when the game participant purchases the assigned product, the non-winning cell 2a (including the hint granting cell 2b) can be transferred to the winning cell 2c.

<Receipt 60>
FIG. 4 is a view showing an example of a receipt 60 printed on the register terminal 32 of FIG. The receipt 60 is a receipt or sales slip on which sales information 31a is printed on a paper medium, and includes a purchase date and time, a product name of a purchased product, a sales price, a purchase price, etc., a purchase score 61, a product bingo message 62, and an allocation. Product information 63 is printed.

  The product name and sales price of the purchased product are identified by comparing the read information read from the barcode with the sales product master DB held by the sales management device 30.

  The assigned product information 63 indicates that the purchased product is an assigned product assigned to the bingo table 53, and a predetermined symbol such as an asterisk symbol or a star mark is printed in association with the product name of the purchased product. . The product bingo message 62 includes an explanatory note explaining symbols printed as the assigned product information 63 and a message for encouraging participation in the bingo game.

  Since such assigned product information 63 is printed on the receipt 60, the product purchaser can identify which purchased product is the assigned product in the bingo table 53 at the time of product purchase. The merchandise bingo message 62 and the assigned merchandise information 63 are used not only when the merchandise purchaser is a registered user who has registered user information in the customer DB 21 but also when the customer 60 is not registered as a customer. Therefore, it is possible to prompt customer registration for such an unregistered user.

<Sales information 31a>
FIG. 5 is a diagram illustrating an example of sales information 31a output from the sales management apparatus 30 of FIG. The sales information 31a includes the purchaser name of the product purchaser, the customer ID, the purchase date and time, and the product name of the purchased product.

  When the privilege granting device 40 receives such sales information 31a from the sales management device 30, the privilege granting device 40 updates the bingo progress table 43 of the game participant corresponding to the product purchaser based on the sales information 31a. That is, the privilege granting device 40 updates the bingo progress table 43 each time it receives sales information 31a from the sales management device 30.

<Product allocation information 41a>
FIG. 6 is a diagram showing an example of product allocation information 41a held in the product allocation DB 41 of FIG. The product allocation information 41 a holds product information in association with each product allocation cell 2 in the bingo table 53. Specifically, product information including the manufacturer name Km, product name Km _k , and image data m _{k of} the assigned product is stored in association with the product allocation cell C _ij (i, j = 1 to 5). Yes.

For example, the product assigned cell _{C 11} is Brand Ka, trade name Ka _1, and the image data _{a 1} is associated, the product assigned cell _{C 12} is Brand Ka, trade name Ka _2, and an image Data a ₂ is associated, and the product allocation cell C ₅₅ is associated with the manufacturer name Kc, the product name Kc ₁ , and the image data c ₁ . The bingo progress table 43 can be updated by collating the sales information 31a received from the sales management device 30 with such product allocation information 41a.

<Bingo progress table 43>
FIG. 7 is a diagram showing an example of a bingo progress table 43 for each game participant held in the bingo progress DB 42 of FIG. This bingo progress table 43 is a progress table showing the progress status of the game participant “user A”, and each product allocation cell 2 in the bingo table 53 is associated with winning information indicating either winning or not winning. It is attached. In addition, hint assignment information indicating hint assignment is associated with a part of the product allocation cells 2.

For example, items assigned cell _{C 11} and _{C 12} are non-winning cell, items assigned cell _{C 13} and _{C 55} are winning cell. In addition, commodity allocation cell _{C 21} is a hint given cell. Benefits are given to the game participants based on such a bingo progress table 43.

<Bonus grant device 40>
FIG. 8 is a block diagram showing an example of a functional configuration in the privilege granting device 40 of FIG. The privilege granting device 40 includes a product allocation DB 41, a bingo progress DB 42, a sales information receiving unit 401, a winning judgment unit 402, a hint granting unit 403, a privilege grant pattern storage unit 404, a privilege grant determination unit 405, a privilege grant unit 406, an image. The data generation unit 407, the image data transmission unit 408, and the assigned product information transmission unit 409 are configured.

  The sales information receiving unit 401 receives the sales information 31 a including purchaser information and purchased product information from the sales management device 30, and outputs the reception result to the winning determination unit 402. The winning determination unit 402 updates the bingo progress table 43 in the bingo progress DB 42 by collating the received sales information 31a with the product allocation information 41a in the product allocation DB 41. Specifically, the bingo progress table 43 of the game participant corresponding to the product purchaser is read from the bingo progress DB 42, the winning information is changed by changing the winning information for the non-winning cell 2a to which the same product as the purchased product is assigned. By moving to 2c, the bingo progress table 43 is updated.

  The product allocation information 41a in the product allocation DB 41 is changed periodically. For example, the merchandise allocation information 41a is changed every time one month elapses. The winning determination unit 402 performs an operation of resetting all the bingo progress tables 43 in the bingo progress DB 42 every time the product allocation information 41a is changed. The bingo progress table 43 is reset by shifting the winning information for each product allocation cell 2 to the default state.

  The hint assigning unit 403 reads the bingo progress table 43 from the bingo progress DB 42 based on the hint request from the participant terminals 11 to 13, and adds hint giving information for displaying the product information in the non-winning cell 2a.

  The privilege grant determination unit 405 compares the arrangement pattern of the winning cell 2c with a predetermined privilege grant pattern, makes a privilege grant determination, and outputs the determination result to the privilege grant unit 406. The privilege grant pattern storage unit 404 holds a plurality of privilege grant patterns such as vertical bingo, horizontal bingo, and diagonal bingo. The privilege grant pattern includes cell rows arranged in a straight line like vertical bingo and horizontal bingo, as well as cell rows arranged in an L shape, cell groups arranged in a rectangular shape, It may be a group of cells arranged continuously.

  In the privilege grant determination unit 405, an operation is performed in which the cell row or the cell group in which the arrangement pattern of the winning cell 2c matches the privilege grant pattern is counted, and the bingo achievement counter 54 is incremented based on the counted value. However, by updating the bingo progress table 43, only cell rows or cell groups in which bingo is newly established are counted.

  The privilege grant unit 406 generates privilege grant information for granting a privilege to the game participant based on the determination result by the privilege grant determination unit 405. The privilege may be a right to receive provision of goods or services in addition to those that can be used to purchase merchandise such as merchandise purchase points and discount coupons. For example, the bonus includes bingo ranking points that can acquire character content according to the number of acquired points.

  In the privilege grant determination unit 405, the privilege grant determination is executed based on the privilege issue instruction from the participant terminals 11-13. Further, the privilege given to the game participant is determined based on the number of bingo achievements of the bingo achievement counter 54 at the time of the privilege issue instruction. For example, the greater the number of bingo achievements, the greater the number of product purchase points acquired, or the better the discount rate of discount coupons.

  Such privilege grant information is transmitted to the customer management server 20, for example, and is written in the registrant card of a game participant. Alternatively, the privilege grant information is written to the registrant card of the game participant in the register terminal 32 by transmitting the privilege grant information to the sales management device 30.

  Based on the product allocation information 41a in the product allocation DB 41 and the bingo progress table 43, the image data generation unit 407 displays product information in the winning cell 2c and does not display product information in the non-winning cell 2a. A bingo table 53 is created, and image data for displaying a product bingo screen 50 including the bingo table 53 is generated. The image data generation unit 407 generates image data based on browsing requests from the participant terminals 11 to 13. The image data transmission unit 408 transmits the image data to the participant terminals 11 to 13 based on the browsing request.

  Based on the product allocation information 41a in the product allocation DB 41, the allocated product information transmission unit 409 sells the allocated product information for printing the allocated product information 64 indicating the allocated product assigned to the bingo table 53 on the receipt 60. It transmits to the management apparatus 30.

<Bonus grant processing>
Steps S101 to S111 in FIG. 9 are flowcharts illustrating an example of a privilege grant process in the privilege grant device 40 in FIG. First, the privilege granting apparatus 40 stores the merchandise allocation information 41a in the merchandise allocation DB 41, and creates a bingo progress table 43 in which the winning information is in a default state and stores it in the bingo progress DB 42 (steps S101 and S102).

  Next, if the sales information 31a is received from the sales management device 30, the winning determination unit 402 collates the received sales information 31a with the product allocation information 41a and updates the bingo progress table 43 (steps S103 to S105). Next, if the browsing request is received from the participant terminals 11 to 13, the image data generating unit 407 generates image data from the product allocation information 41 a and the bingo progress table 43 based on the received browsing request. This image data is transmitted to the participant terminals 11 to 13 by the image data transmission unit 408 (steps S106 and S107).

  Next, if a privilege issue instruction is received from the participant terminals 11 to 13, the privilege grant determination unit 405 compares the arrangement pattern of the winning cell 2 c with the privilege grant pattern based on the received privilege issue instruction, and grants a privilege. Is determined (steps S108 and S109). And the privilege provision part 406 provides a privilege to a game participant based on the determination result of privilege provision (step S110). The processing procedure from step S103 to step S110 is repeated until the end of the game is instructed. When the end of the game is instructed, this processing ends (step S111).

  According to the present embodiment, the frequency of visits is reduced by stimulating the gambling of game participants using the game characteristic that the probability that a desired non-winning cell 2a is won increases as the number of items purchased increases. The number of items purchased can be increased while improving. In particular, it is possible to improve the effect of attracting customers to a customer group mainly in their 20s to 40s who are interested in games.

Embodiment 2. FIG.
In Embodiment 1, the example in the case of the bingo game which progresses when a game participant purchases the goods sold in retail stores, such as a drug store and a supermarket, was demonstrated. On the other hand, this embodiment demonstrates the case of the bingo game which progresses when a game participant purchases the product currently sold in restaurants, such as a pub.

  FIG. 10 is a system diagram showing a configuration example of the sales promotion system 200 including the privilege granting apparatus 40 according to the second embodiment of the present invention. The sales promotion system 200 includes two or more participant terminals 14, a sales management device 30, an order terminal 33, and a privilege granting device 40.

  Participant terminal 14 is a terminal device installed in a restaurant, and is operated by a game participant. The game participants are customers who have entered the store, and user registration is not required. The order terminal 33 is a terminal device for ordering products to be provided to game participants, generates sales information 31 a for each game participant, and transmits the sales information 31 a to the sales management device 30.

  The privilege granting apparatus 40 holds the merchandise allocation information 41a in the merchandise allocation DB 41, and holds the bingo progress table 43 for each game participant in the bingo progress DB. The merchandise allocation information 41a is different for each participant terminal 14, for example. The bingo progress table 43 is updated by collating the sales information 31a received from the sales management device 30 with the corresponding product allocation information 41a.

  In the sales management device 30, sales information 31 including purchaser information and purchased product information is transmitted to the privilege granting device 40 every time an order for a sales product is received from the order terminal 33. In the privilege grant apparatus 40, whenever such sales information 31a is received, the bingo progress table 43 is updated. In addition, the bingo progress table 43 is reset when the game participant settles the price for the purchased product, and the bingo game ends.

<Product Bingo Screen 70>
FIG. 11 is a diagram showing an example of a product bingo screen 70 displayed on the display of the participant terminal 14 of FIG. In the bingo table 71 of the product bingo screen 70, only the category name of the assigned product is displayed in the non-winning cell 2a, and the category name and product information of the assigned product are displayed in the winning cell 2c.

  The category name is attribute information common to two or more different sales products, and consists of a character string indicating the attribute name to which the assigned product belongs. For example, there are five categories: “sashimi”, “drinking food”, “baked food”, “kushi”, and “fried food”.

  In the hint granting unit 403 of the privilege granting device 40, for example, purchased products that are not assigned to the bingo table 71 are counted as outliers, and each time the number of purchased items in the same category exceeds a certain number, The hint assignment information for displaying the product information of the assigned product in the non-winning cell 2a is generated.

  Even with such a configuration, it is possible to increase the frequency of visits and increase the number of purchases, and to encourage the next visit by giving a privilege when the game participants settle the price of the purchased product it can.

  In the first embodiment, an example in which a hint is given to the non-winning cell 2a by clearing the hint game has been described. However, the present invention does not limit the condition for giving the hint. For example, the number of times the game participant has visited the store is counted based on the sales information 31a, and each time the number of visits exceeds a certain value, the product information of the assigned product is displayed in any non-winning cell 2a. Also good.

  In the first embodiment, the example in which the assigned product information 64 is printed on the receipt 60 has been described. However, the present invention does not limit the information printed on the receipt 60. For example, a configuration may be adopted in which a bingo chart indicating the progress of the game is printed on the receipt 60.

  Further, in the first embodiment, an example in which the bingo progress table 43 is created by the game participant operating the participant terminals 11 to 13 and applying for the bingo game has been described. However, the conditions for participating in the bingo game are not limited to this. For example, the registered user who registered the user information in the customer DB 21 may automatically become a game participant and the bingo progress table 43 may be created.

  In Embodiments 1 and 2, an example in which one product is assigned to one product allocation cell 2 for each product allocation cell 2 in the bingo table has been described. The product allocation for each cell is not limited to this. For example, the present invention includes a configuration in which two or more different sales products are allocated to one product allocation cell 2 and the product allocation cell 2 is elected by purchasing one of the sales products.

  In Embodiments 1 and 2, an example in which different products are allocated to different product allocation cells 2 has been described. However, the present invention can also be applied to a configuration in which the same product is allocated to two or more cells.

  In the first and second embodiments, an example in which the bingo table 53 includes the product allocation cells 2 arranged in a matrix of 5 rows and 5 columns has been described, but the present invention has a configuration of the bingo table 53. However, the present invention is not limited to this. In other words, the bingo table 53 does not have to be configured by a simple matrix in which a plurality of cells including a two-dimensional display region are arranged linearly in the vertical or horizontal direction. For example, the present invention includes a bingo table in which a plurality of cells each having a three-dimensional display area are three-dimensionally arranged, or in which two-dimensional cells are radially arranged.

Embodiment 3 FIG.
In the first and second embodiments, the example in which the bingo tables 5 and 71 in which all the product allocation cells 2 except the free cell 3 are the non-winning cells 2a are used has been described. On the other hand, this Embodiment demonstrates the case where the bingo table | surface with which merchandise information was displayed on the 1 or 2 or more non-winning cell 2a is used.

<Product Bingo screen 80>
FIG. 12 is a diagram illustrating an example of the operation of the privilege granting device 40 according to the third embodiment of the present invention, in which an example of the product bingo screen 80 displayed on the display of the participant terminals 11 to 13 is illustrated. Yes. The product bingo screen 80 displays a bingo table 81 in which product allocation cells 2 are arranged in a matrix of 3 rows and 3 columns.

  This bingo table 81 includes four product non-display cells 82 arranged at the four corners, four irregular display cells 83 arranged between the product non-display cells 82, and one free cell arranged at the center. It is composed of cells 3. The product non-display cell 82 is a normal non-winning cell 2a in which product information is not displayed.

  The irregular display cell 83 is a non-winning cell 2a in which product information is irregularly displayed, and which non-winning cell 2a is designated as the irregular display cell 83 is determined in advance. As shown in the bingo table 81, by setting a part of the non-winning cells 2a as the irregular display cells 83, the difficulty level of achievement of bingo can be adjusted. The free cell 3 is a winning cell 2c to which product information is not assigned and is won by default.

  When the game participant purchases the assigned product, the non-winning cell 2a to which the assigned product is assigned, that is, the product non-display cell 82 or the irregular display cell 83 can be transferred to the winning cell 2c. Moreover, by satisfy | filling predetermined | prescribed hint provision conditions, the 1 or 2 or more goods non-display cell 82 can be moved to the hint provision cell 2b. The irregular display cell 83 and the hint giving cell 2b are product display cells.

  FIG. 13 is a block diagram illustrating an example of a functional configuration in the privilege granting apparatus 40 of FIG. This privilege granting device 40 differs from the privilege granting device 40 of FIG. 8 in that it includes a hint granting determination unit 411 and a hint granting unit 412 instead of the hint granting unit 403.

  The merchandise allocation DB 41 holds merchandise allocation information 41a and irregular display information 41b. This irregular display information 41b is control information for displaying product information in one or more non-winning cells 2a on the bingo 81 table, and is created before the start of the bingo game. In the irregular display information 41b, which non-winning cell 2a on the bingo display 81 is to be the irregular display cell 83 is arbitrarily determined.

  The irregular display information 41b is created as control information common to all game participants. Or when a game participant is divided into a plurality of customer groups, irregular display information 41b is created for each of these customer groups. For example, which customer group a game participant belongs to is determined by the number of store visits or the purchase price during a certain period.

  The hint assignment determination unit 411 determines whether or not a predetermined hint assignment condition is satisfied, and outputs the determination result to the hint assignment unit 412. There are various hint assignment conditions. For example, in a case where the hint giving condition is to clear a predetermined hint game, it is determined that the hint giving condition is satisfied if the game participant clears the hint game. For example, if a question is presented in a quiz format and there is an answer from a game participant, whether or not a hint can be given is determined based on the answer.

  In addition, when the hint giving condition is that the number of visits by the game participants exceeds a certain threshold, the number of visits by the game participants is counted based on the sales information 31a from the sales management device 30, and the bingo game If the number of visits after the start exceeds the threshold, it is determined that the hint assignment condition is satisfied.

  Further, when the hint granting condition is during the campaign period, it is determined that the hint granting condition is satisfied if it corresponds to a campaign period arbitrarily determined before or after the start of the bingo game.

  In addition, in the case where a hint grant condition is that the total purchase amount of the game participant exceeds a certain threshold, the purchase amount of the game participant is integrated, and if the total amount after the start of the bingo game exceeds the threshold , It is determined that the hint assignment condition is satisfied.

  It is also conceivable that the hint assignment condition is that the hint code input by the game participant matches the registration code acquired from the sales management device 30 in advance. For assigned products in which product information is assigned to the product assignment cell 2 on the bingo table 81, a product-specific authentication code is predetermined as a hint code. The hint code consists of a letter or a numeric string. For example, the hint code is made up of a serial number of a sale product.

  The sales management apparatus 30 holds the hint code as a registration code together with the product information, and if the game participant purchases the allocated product, the registration code is printed on the receipt 60 in association with the purchased product. After purchasing the product, the game participant operates the participant terminals 11 to 13 and inputs the hint code printed on the receipt 60.

  When the hint assignment determination unit 411 acquires the registration code of the assigned product from the sales management device 30 and receives the hint code from the participant terminals 11 to 13, the hint assignment check unit 411 compares the hint code with the registration code and the codes match. It is determined whether or not the hint assignment condition is satisfied depending on whether or not it is satisfied.

  The hint assignment unit 412 generates hint assignment information 44 for displaying product information in one or more non-winning cells 2a on the bingo table 81 based on the determination result of the hint addition determination unit 411, and the bingo progress Store in DB42. Specifically, when it is determined that the hint assignment condition is satisfied, the hint assignment information 44 is generated based on the hint request from the participant terminals 11 to 13.

  For example, in the hint assignment information 44, the game participant can arbitrarily specify which non-winning cell 2a on the bingo display 81 is the hint assignment cell 2b. In the bingo progress DB 42, hint assignment information 44 is held in association with the bingo progress table 43.

  The image data generation unit 407 generates image data for displaying product information on one or more non-winning cells 2a based on the irregular display information 41b and the hint assignment information 44. As described above, by generating the image data according to the irregular display information 41b and the hint giving information 44, the product information can be displayed even in the non-winning cell 2a.

  In addition, since the hint assignment information 44 is generated according to the determination result of whether or not the hint assignment condition is satisfied, by satisfying the hint assignment condition, one or two or more non-specified values arbitrarily specified by the game participant Product information can be displayed in the winning cell 2a.

Embodiment 4 FIG.
In the third embodiment, an example in which the irregular display cell 83 is arranged in the bingo table 81 and the product non-display cell 82 on the bingo table 81 is transferred to the hint giving cell 2b when the hint giving condition is satisfied has been described. . In contrast, in the present embodiment, a case will be described in which product information of assigned products is displayed as a list in the product non-display cell 82 on the bingo table 81.

<Allocated product list screen 90>
FIG. 14 is a diagram showing an example of the operation of the privilege granting device 40 according to the fourth embodiment of the present invention, and shows an example of the assigned product list screen 90 displayed on the display of the participant terminals 11 to 13. ing. The assigned product list screen 90 is a confirmation screen in which product information of assigned products is listed for the product non-display cell 82 on the bingo table 81, and is displayed based on a predetermined browsing operation.

  On the assigned product list screen 90, four product information extracted from the product assignment information 41a is arranged as product information assigned to the product non-display cell 82 on the bingo table 81 of FIG.

  The image data generation unit 407 of the privilege granting device 40 displays the assigned product list screen 90 based on the browsing request from the participant terminals 11 to 13 when it is determined that the predetermined hint granting condition is satisfied. Image data is generated. The game participant can identify what products are assigned to the product non-display cell 82 on the bingo table 81 by viewing the assigned product list screen 90.

  In the first to fourth embodiments, the example in which the bingo progress table 43 for each game participant is updated based on the sales information 31 a acquired from the sales management apparatus 30 has been described. When a game participant purchases a product, whether or not the purchased product is assigned to the bingo table is determined by comparing the sales information 31a acquired from the sales management device 30 with the product allocation information 41a. Depending on the result, the corresponding product allocation cell 2 is converted into a winning cell 2c. Such a method for confirming a purchased product is applied, for example, when the game participant is a registered user whose user information is registered in the customer DB 21.

  On the other hand, in the case of a game participant who is not a registered user, the bingo progress table is managed separately from the registered user, and, for example, a predetermined product code input by the game participant is used to confirm the purchased product. The product code is authentication information predetermined for each product, and is composed of alphabetic characters or a numeric string. For example, the product code is composed of an individual number or serial number of the product.

  The sales management device 30 holds the above-mentioned product code as a winning code together with product information, and if a game participant purchases a product assigned to the bingo table, the winning code is printed on the receipt 60 in association with the purchased product. To do. After purchasing the product, the game participant operates the participant terminals 11 to 13 and inputs the product code printed on the receipt 60.

  The privilege granting device 40 holds the above-described product code as a winning code together with the product allocation information 41a, and if the product code is input by the game participant, the input product code is checked against the winning code, thereby progressing the bingo progress. Update the table. That is, when a game participant purchases a product, whether or not the purchased product is assigned to the bingo table is determined based on the product code input by the game participant, and the corresponding product is determined according to the determination result. The allocated cell 2 is converted to the winning cell 2c.

100, 200 Sales promotion system 1 Communication network 2 Product allocation cell, 2a Non-winning cell, 2b Hint assignment cell, 2c Winning cell 11-14 Participant terminal 20 Customer management server, 21 Customer DB
30 sales management device, 31 sales DB, 32 register terminal, 33 order terminal 40 privilege granting device, 41 product allocation DB, 42 bingo progress DB
43 bingo progress table 50, 70, 80 product bingo screen, 51 privilege issue button 53, 71, 81 bingo table, 54 bingo achievement counter 60 receipt 82 product non-display cell, 83 irregular display cell, 90 assigned product list screen 401 sales information Reception unit, 402 Winning determination unit, 403 Hint giving unit 404 Privilege grant pattern storage unit, 405 Bonus grant determining unit, 406 Bonus granting unit 407 Image data generating unit, 408 Image data transmitting unit, 409 Allocated product information transmitting unit 411 Hint giving Discriminating unit, 412 hint assigning unit

Claims (4)

Product allocation storage means for holding product allocation information in which one or more product information is associated with two or more cells constituting the game board;
Progress table storage means for holding a progress table consisting of winning information for each cell for each game participant,
Sales information receiving means for receiving sales information including purchaser information and purchased product information from the sales management device;
A winning determination means for updating the progress table by comparing the sales information with the product allocation information;
A privilege granting determination means for comparing the arrangement pattern of the selected cell with one or more predetermined privilege grant patterns and determining the privilege grant;
Based on the result of determination by the privilege grant determination means, privilege grant means for granting a privilege to the game participant;
Based on the product allocation information and the progress table, the product information is displayed in the winning cell, and the game board in which the product information is not displayed is displayed on the non-winned cell. A privilege granting apparatus comprising image data generation means for generating image data for the purpose. Image data transmitting means for transmitting the image data to the participant terminal based on a browsing request from the participant terminal operated by the game participant;
Irregular display information storage means for holding irregular display information for displaying the product information in one or more non-winning cells on the game board;
Hint assignment determination means for determining whether or not a predetermined hint assignment condition is satisfied;
Hint giving means for generating hint giving information for displaying the product information in one or more non-winning cells on the game board based on the determination result of the hint giving determination means;
Hint assignment information storage means for holding the hint assignment information in association with the progress table,
The image data generation means generates the image data for displaying the product information for one or more cells that are not selected based on the irregular display information and the hint assignment information. The privilege grant apparatus of Claim 1.   The privilege granting apparatus according to claim 2, wherein the hint assignment determination unit determines that the hint assignment condition is satisfied if the game participant clears a predetermined hint game. A merchandise allocation storage procedure for storing merchandise allocation information in which one or two or more merchandise information is associated with two or more cells constituting the game board;
A progress table storing procedure for storing a progress table comprising winning information for each cell for each game participant;
Sales information reception procedure for receiving sales information including purchaser information and purchased product information from the sales management device;
A winning determination procedure for updating the progress table by checking the sales information with the product allocation information;
A privilege granting determination procedure for determining the granting of privileges by comparing the arrangement pattern of the selected cells with one or more predetermined privilege granting patterns,
On the basis of the determination result in the privilege grant determination procedure, a privilege grant procedure for granting a privilege to the game participant;
Based on the product allocation information and the progress table, the product information is displayed in the winning cell, and the game board in which the product information is not displayed is displayed on the non-winned cell. A computer program for a privilege granting apparatus that causes a computer to execute an image data generation procedure for generating image data for the purpose.

Images