JP2013046180A - Short message service distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a short message service distribution system in which information is effectively distributed to a user.SOLUTION: There is provided a short message service distribution system comprising: step S608 of causing a communication database server 100 to receive speech information transmitted by a portable telephone 10 and obtain carrier information, terminal information indicating a telephone number of the user, and destination information indicating which telephone number has been dialed from the received speech information; and step S610 of generating transmission information for a terminal on the basis of the carrier information, the terminal information, and the destination information.

Description

  The present invention relates to a short message service distribution system.

  Conventionally, for sales promotion, a guide mail including event information and coupon information is transmitted to a mobile phone. In order for the user to receive this guidance mail, the user can send a blank e-mail to a designated address, or take a two-dimensional code such as a QR code (registered trademark) with a mobile phone to obtain the URL of the site. It is necessary to register a mobile address in the guidance mail distribution site (Patent Document 1).

JP 2004-64656 A

  However, if the user inputs an e-mail address, the user is burdened and there is a possibility that a user who is potentially interested is missed. Furthermore, when a URL is read with a QR code (registered trademark), it is necessary to take a picture with a mobile phone or the like. For this reason, even if an attempt is made to use a QR code (registered trademark) for an advertisement such as an outdoor advertisement that the user may see while moving, it is difficult for the user to access because the QR code is difficult to photograph while moving. It was.

  Furthermore, in recent years, the number portability system has been adopted, and it is possible to change carriers while retaining a telephone number, and the number of users who change carriers is increasing. When a user changes career using the number portability system, the user's phone number remains the same, but the email address is changed. For this reason, even if the user's e-mail address is obtained once, the obtained e-mail address cannot be used due to the carrier change. For this reason, there has been a problem that it is difficult to carry out a continuous campaign for a user using a mobile mail address.

  An object of this invention is to deliver information effectively to a user.

The invention of claim 1 of the present invention includes a step of receiving utterance information transmitted from a portable terminal, a step of acquiring carrier information, terminal information and destination information from the utterance information, and the carrier information and the terminal. A short message service distribution system comprising: generating transmission information for the terminal from information and the destination information.
It is.

  According to the first aspect of the present invention, the utterance information transmitted from the user is received, the carrier information indicating which carrier (for example, DOCOMO, SoftBank, AU) is uttered from the utterance information, and the telephone number of the terminal And terminal information including which telephone number is called is acquired and stored in a storage medium such as a hard disk of a server. Further, corresponding message information (for example, campaign information) is generated from the destination information, transmission information for the short message service corresponding to the corresponding terminal information is generated, and the transmission information is transmitted to the short mail transmission server, for example. . As a result, the user can register his / her mobile phone number simply by calling a specific phone number. In addition, even if the user changes the carrier using the number portability system, the telephone number remains the same, so information can be continuously transmitted to the user who once registered the mobile phone. Thus, according to the present invention, the mobile number can be registered by means that are easy for the user, and information can be effectively distributed to the user.

  ADVANTAGE OF THE INVENTION According to this invention, while being able to register a mobile number with a means easy for a user, the system which can deliver information effectively to a user can be provided.

It is the conceptual diagram which showed the outline | summary of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the function outline | summary of the short message delivery system concerning this invention. It is the flowchart which showed the process of the short message delivery system concerning this invention. It is the flowchart which showed the process of the short message delivery system concerning this invention. It is the flowchart which showed the process of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention.

  An outline of a short message service transmission system 1 according to the present invention will be described with reference to FIG. As shown in FIG. 1, the user 2 uses a mobile phone 10 to call a predetermined phone number using the system 1. Upon receiving a call from the user 2, the system 1 creates a short message for the telephone number and sends information to the WEB server. The WEB server sends a short message to the user 2.

[First Embodiment]
An outline of an embodiment of the short message delivery system 1 according to the present invention will be described with reference to FIG. The user 2 uses the mobile phone 10 to call the call center 3. The call center 3 receives user 2's phone number data (terminal information), mobile carrier (for example, NTT DOCOMO, Softbank, etc.) data (carrier information), and data (destination information) indicating which telephone number has been called. The message is transmitted to the short message distribution system 1 (communication database server 100). The short message delivery system 1 sends data to be transmitted (transmission information) including transmission contents data such as campaign information corresponding to the telephone number that has been sent to the short message transmission server 200 and transmission destination data such as the telephone number of the user 2. Send. The short message transmission server 200 (SMS transmission server 200) transmits a short mail to the user 2.

[Second Embodiment]
An outline of an embodiment of the short message delivery system 1 according to the present invention will be described with reference to FIG. User 2 uses cellular phone 10 to call IVR 90. The IVR 90 short-circuits the user 2's phone number data (terminal information), mobile carrier (for example, NTT DOCOMO, Softbank, etc.) data (carrier information), and data on which telephone number has been called (destination information). The message is transmitted to the message distribution system 1 (communication database server 100). The short message delivery system 1 sends data to be transmitted (transmission information) including transmission contents data such as campaign information corresponding to the telephone number that has been sent to the short message transmission server 200 and transmission destination data such as the telephone number of the user 2. Send. The short message transmission server 200 transmits a short mail to the user 2.

[Third Embodiment]
An outline of an embodiment of the short message delivery system 1 according to the present invention will be described with reference to FIG. The short message distribution system 1 (communication database server 100) includes transmission content data such as campaign information based on campaign destination data (destination information), telephone number data (terminal information) of the user 2 to be campaigned, and Based on the mobile carrier data (carrier information), transmission data (transmission information) is transmitted to the short message transmission server 200. The short message transmission server 200 transmits a short mail to the user 2.

  The functional outline of the short message delivery system according to the present invention will be described with reference to FIG.

[SMS transmission request management function]
This is a function that accepts a short mail service (SMS) transmission request (SSL communication, POST method) in a system using a WEB server. More specifically, in addition to the unique service ID, transmission user ID, and password, the following parameters are transmitted to the WEB server to accept the SMS transmission request.
-Destination phone number: 11-digit data starting with half-width numbers, 090, 080, etc. (Use a phone number that has been acquired accurately by calling number notification, etc.). From this data, the mobile phone number of the user 2 is acquired.
Mobile carrier type code: Data indicating any one of docomo, softbank, au, and unknown is used. With this data, it is possible to transmit an SMS tailored to the carrier used by the user 2.
Message ID: The message ID registered in advance for each user is used.
Message body: docomo and softbank are 160 characters (half-width alphanumeric characters only), 70 characters (including full-width characters), and au is a message with 100 bytes of data.
・ Character code designation: Uses half-width alphanumeric characters and double-byte data.
User acceptance time: Data for storing the time (year / month / day time (seconds)) at which the portable user has accepted the SMS reception is used.

[SMS transmission function]
The “SMS transmission request management function” is a function for transmitting data for transmitting the SMS to the transmission destination mobile phone carrier for the received transmission request.

[Manual transmission function]
This is a function that provides an operation screen authenticated by the Web browser SSL, and transmits data for transmitting SMS to a destination mobile phone carrier by an operation of the operator.
In manual transmission, a message provides a function of selecting pre-registered contents from a pull-down and transmitting the registered message by SMS. By these, it is possible to prevent a message having an illegal content from being transmitted.

[Log inquiry function]
The system user can specify the period of the SMS transmission log, SMS transmission count (month / day / hour / minute) by year / month / day time (minimum minute unit), and view or download (for example, (CSV format data). In this embodiment, the log storage period is six months, but the present invention is not limited to this, and may be any period depending on the storage capacity of the system.

[Message management function]
This is a function for editing a message and setting a usage period for distributing the message. Further, the message can be set for each carrier.

[User management function]
This is a function for issuing a user who can send a transmission request for each service ID for the number of application accounts.

  FIG. 6 is a flowchart showing the processing of the short message delivery system according to the present invention. In step S <b> 602, the customer utters a predetermined telephone number using the mobile phone 10.

  In step S604, the operator of the call center 3 performs incoming processing for the call uttered in step S602. More specifically, the operator of the call center 3 inputs the mobile phone number (terminal information) of the utterance source, the carrier information, and the telephone number (destination information) of the destination. Note that when the utterance source mobile phone 10 is set to non notification, the operator asks the utterance source user for the telephone number.

  In step S606, the customer database server 80 performs processing for storing customer data in the customer database. Further, the customer database server 80 transmits the input terminal information, carrier information, and destination information to the communication database server 100.

  In step S608, the communication database server 100 receives (acquires) data transmitted from the customer database. If this process ends, the process moves to a step S610.

  In step S610, the communication database server 100 generates SMS transmission destination information from the terminal information and carrier information, generates SMS message information from the transmission destination information, and creates transmission data including the generated data. To do. Further, the communication database server 100 transmits the transmission data to the SMS transmission server 200.

  In step S612, the SMS transmission server 200 sends a message to the customer's mobile phone 10 based on the received transmission data.

  FIG. 7 is a flowchart showing the processing of the short message delivery system according to the present invention. In step S702, the communication database server 100 determines whether a predetermined condition for conducting the campaign is satisfied. If the predetermined condition is satisfied, the communication database server 100 stores the campaign corresponding user data, which is data for extracting the corresponding user, as the customer. Transmit to the database server 80. If this process ends, the process moves to a step S706. In the present embodiment, the predetermined condition is an elapsed period from the previous campaign, but the present invention is not limited to this, and may be an arbitrary condition for starting the campaign.

  In step S706, the customer database server 80 extracts users from the customer database based on the received campaign relevant user data, and includes user information data including terminal information, carrier information, and transmission destination information (for example, company information for the campaign). Is transmitted to the communication database server 100.

  In step S708, the communication database server 100 receives (acquires) the user information data transmitted from the customer database. If this process ends, the process moves to a step S710.

  In step S710, the communication database server 100 generates SMS transmission destination information from the terminal information and carrier information included in the user information data, generates SMS message information from the transmission destination information, and generates the generated data. Create the data for transmission including. Further, the communication database server 100 transmits the transmission data to the SMS transmission server 200.

  In step S712, the SMS transmission server 200 sends a message to the customer's mobile phone 10 based on the received transmission data.

  FIG. 8 is a flowchart showing the processing of the short message delivery system according to the present invention. In step S <b> 802, the customer speaks a predetermined telephone number using the mobile phone 10.

  In step S804, the IVR 90 performs incoming processing for the call uttered in step S602. That is, the IVR 90 transmits the utterance source mobile phone number (terminal information), the carrier information, and the destination phone number (destination information) to the customer database server 80. In step S805, the IVR 90 determines whether the customer's telephone number is available. If the telephone number is available, the process proceeds to step S806. If the telephone number cannot be obtained, the telephone number input instruction guidance is given to the customer, and the process proceeds to step S807.

  In step S806, the customer database server 80 performs processing for storing customer data in the customer database. Further, the customer database server 80 transmits the input terminal information, carrier information, and destination information to the communication database server 100.

  In step S807, the customer inputs and transmits his / her mobile number using the mobile phone 10. If this process ends, the process moves to a step S806.

  In step S808, the communication database server 100 receives (acquires) user information data transmitted from the customer database. If this process ends, the process moves to a step S710.

  In step S810, the communication database server 100 generates SMS transmission destination information from the terminal information and carrier information included in the user information data, generates SMS message information from the transmission destination information, and generates the generated data. Create the data for transmission including. Further, the communication database server 100 transmits the transmission data to the SMS transmission server 200.

  In step S812, the SMS transmission server 200 sends a message to the customer's mobile phone 10 based on the received transmission data.

  It is the conceptual diagram which showed the outline | summary of one Embodiment of the short message delivery system concerning this invention. As shown in FIG. 9, for example, a normal call center is used to respond to inquiries from customers. However, if a so-called overflow call occurs that cannot be processed because the customer's inquiry exceeds the expected level, or if it is outside the call center reception time, an automatic voice response is made, and the URL of the member registration site for the calling customer Or by sending a URL to the purchase site.

  In addition, this short message distribution system can be linked with the voice recognition function. For example, when a customer who came to Shibuya calls and speaks “Shibuya”, the URL of the map of the Shibuya store can be sent by voice recognition. Furthermore, in cooperation with the Web system, a short mail service can be sent to a customer who has entered a telephone number on a site or the like.

  Moreover, as shown in FIG. 10, a short message can be transmitted with respect to the mobile number which has obtained prior approval among the registered mobile numbers. If the telephone number of the mobile phone 10, there is a possibility that more than the mail address can be obtained. In addition, even if the customer has refused to receive emails by specifying a domain as an anti-spam measure, or if the customer has changed the email address using the number portability system, it will receive useful information desired by the customer. Is possible.

  Also, as shown in FIG. 11, a short message containing content corresponding to the purpose of the inquiry received at the call center can be transmitted. For example, when the user inquires about information in the call center, the target information or the like can be changed depending on the content of the question, for example, the URL of the related information is used as the content of the message. Also, short messages can be sent instead of mail.

  In addition, in the non-time transfer service shown in FIG. 9, as shown in FIG. 12, the user can send a blank e-mail such as product introduction or campaign application e-mail registration by clicking various menu numbers. For this reason, as described above, it is possible to cope with a flood of access. Moreover, it can respond even if it is out of time. This makes it easier to acquire prospective customers.

  As shown in FIG. 13, it is possible to provide a service that can provide information to unregistered e-mail addresses. For example, an operator obtains a mobile phone number by saying, “I am offering a service to contact a mobile phone with various information to a customer who wants it. I now give 500 points and a present”. Thereafter, information is periodically transmitted by a short message. For example, “purchase information”, “payment information” including information such as [order contents] [order result] [payment contact] [delivery contact], etc., or delivery notification, dunning, payment information, etc. , “Campaign information”, “Sale information”, etc. may be distributed, or information on e-mail magazine registration (campaigns etc. to e-mail magazine unregistered users) may be transmitted.

1 Short Message Service Distribution System 2 User 3 Call Center 10 Mobile Phone 80 Customer Database Server 90 IVR
100 communication database server 200 SMS transmission server

Claims (1)

Receiving utterance information sent from the mobile device;
Obtaining carrier information, terminal information and destination information from the utterance information;
A short message service distribution system comprising: generating transmission information for the terminal from the carrier information, the terminal information, and the destination information.