KR20220048383A - Marketing Service System Coupled with AI Call Delivery Service In Store - Google Patents

Abstract

A service system may include a cloud ordering system that links with a communication system, an AI call center, a POS of a store or a main office server of a franchise, a delivery agency platform, an electronic payment company server, and the like and may include a system that can provide store-exclusive marketing based on big data formed by lawfully securing data on consumers. In addition, the service system can provide big data linked with food ingredient ordering in the cloud ordering system that links with an AI voice robot, an engine such as TTS/STT, NLP, etc., a POS of each store, delivery agency system and the like.

Description

{Marketing Service System Coupled with AI Call Delivery Service In Store}

The present invention is a marketing service system for each store that is linked with an artificial intelligence call delivery service, and the cloud order system, AI call center, affiliate headquarters or stores, electronic payment agencies, telecommunication companies, dividend agencies, etc. are linked to deliver and order Big It is about a service system that can target marketing for each store based on data.

One of the recent trends in dining out is the delivery order. The increase in single-person households living in society is also strengthening the tendency to order delivery. In addition, as most people use smartphones, delivery order apps have appeared, which have been well-received by young people, and prominent delivery order apps such as Baedal Minjok and Yogiyo have also appeared. However, not only there are people who are inconvenient to use the smartphone app, but also there are inconveniences in having to go through a procedure such as installing the app on a smartphone and registering as a member even if they are familiar with using the app. By simply making a phone call without using the app that causes these inconveniences, a delivery order service that can replace the delivery order app is provided to customers, and each store does marketing by store based on the big data accumulated through the delivery order service. It became necessary to provide a service system that can do this.

It is an object of the present invention to solve the above problems by linking the communication system, artificial intelligence call center, store POS or affiliate headquarters server, delivery agency platform, electronic payment company server, etc. to the cloud ordering system to manage the artificial intelligence call center service It is to provide a service system that supports and manages currency and order histories.

Another object of the present invention to solve the above problems is to do store-only promotion push marketing based on big data formed by legally securing consumer data in a cloud ordering system linked to the store's POS, delivery agency platform, etc. To provide a service system that can

Another object of the present invention is to provide a service system in which a cloud ordering system linked with an artificial intelligence voice bot, TTS/STT, NLP engine, POS of each store, delivery agency system, etc. is linked with food material orders. .

A service system according to an embodiment of the present invention for achieving the above object may include a communication system, an artificial intelligence call center, a POS or affiliate headquarters server of a store, a cloud ordering system that interlocks a delivery agency platform, an electronic payment company server, etc. can

The service system according to an embodiment of the present invention may include a system capable of providing store-only marketing based on big data formed by legally securing consumer data.

The service system according to an embodiment of the present invention provides big data linked with food material orders in a cloud ordering system that is linked with AI voice bots, TTS/STT, NLP engines, etc., POS of each store, delivery agency system, etc. It may include a system capable of

The service system according to an embodiment of the present invention may include a cloud ordering system capable of recognizing orderer information and store information.

The service system according to an embodiment of the present invention may include a system capable of providing a target marketing agency support service for each store by recommending menus by time and region based on accumulated consumer data.

According to the present invention, based on big data formed by legally securing consumer data through a cloud ordering system linking with an artificial intelligence call order delivery service that automatically supports phone delivery/packaging orders that can replace delivery apps. There is an advantage in being able to conduct marketing for each store.

According to the present invention, there is an advantage that stores can utilize a big data service system linked to food material orders through the cloud ordering system.

1 is a diagram illustrating the flow of an artificial intelligence call delivery service.
2 is a diagram illustrating the structure of a big data service system.
3 is a diagram illustrating a marketing service for each store provided based on customer data secured after order processing.
4 is a diagram illustrating the interworking of the cloud ordering system, the consumer, the delivery agency system, the artificial intelligence voice robot engine, the telecommunication company service, the POS of the store, and the marketing service system.
5 is a diagram illustrating a system structure in which the cloud ordering system recognizes orderer information and store information.
6 is a diagram illustrating a service flow supported by a big data-based system.

The service system of the present invention relates to an artificial intelligence call delivery service that automatically supports delivery/packaging orders over the phone as a substitute for a delivery app, and for this purpose, it can be linked with a store POS and a delivery agency platform.

In the order/delivery process included in the service system of the present invention, the customer registers an order form in the artificial intelligence call center while placing an order by phone and delivers it to the store POS. If a delivery agent is requested based on the order information delivered to the store POS, it may include delivery.

The cloud order system included in the service system of the present invention is linked with a communication system, artificial intelligence call center, store POS, delivery agency, electronic payment agency, affiliate headquarters, and personal information security system to provide overall support for artificial intelligence call center services, and You can manage your order history.

The service system of the present invention can legally secure the data of delivery app consumers such as Baemin, and after order processing, by linking with the stamp promotion service and the existing POS, it is possible to do exclusive promotion push marketing in the store based on data.

After processing the delivery app's order, the cloud ordering system sends an SMS message to the orderer on behalf of the store. The content of the message includes a certain amount of promotional coupons, personal information, and requests for opt-in approval to be used only for food delivery push marketing at the store ordered in the future.

When the orderer approves the content of the request for approval of the message, the food delivery push marketing can be performed at the store where the order is placed. Here, when an SMS message is sent to an orderer on behalf of a store for the first time, the orderer's phone number is often a secure number and cannot be reused. Therefore, a technology platform that allows the orderer to send an approval message to recognize the actual orderer number may include

In addition, based on this, after the current order, it is possible to provide a marketing platform and linkage service that can repeat food delivery push marketing by sending mimic-day flyers or promotional coupon messages based on Kakao Talk, SMS/LMS/MMS.

The above marketing platform and linked service should be linked with artificial intelligence call (voice robot engine) service, POS system linkage, and dividend agency service system based on the cloud ordering system. In addition, the marketing platform should also be linked with the push marketing service platform, and the cloud order system is SMS. It should be able to support message-related services by interworking with telecommunication company services such as LMS and MMS, and Kakao Talk Notification Talk service platform. The cloud ordering system should have a service structure that can recognize orderer information such as a phone number and store information such as a phone number for each delivery order by interworking with the POS system and telecommunication company service. The service structure is as shown in FIG. 5 .

The service system of the present invention can provide a big data-based service that can support a promotion in which a store owner directly recommends a menu by recommending a menu by time and region based on data, and a target SNS exclusive marketing agency. In order to make this service possible, the data using the delivery app or AI call delivery service is accumulated in the cloud ordering system of the system based on the system for recognizing the orderer information and store information, the marketing platform, etc. Analyzes trends by business district, time period, and menu, not just a specific store, and recommends menus that match a particular store or similar menus. Based on the analysis, matching, and recommendation services through the data accumulated in this cloud ordering system, we provide a service that supports the store owner to promote the best-selling menu for each time period in each store and to conduct targeted SNS marketing. .

Claims (1)

Communication system, artificial intelligence call center, store's POS or affiliate headquarters server, delivery agency platform, includes a cloud order system that links electronic payment company servers, etc., and the cloud order system is a big A marketing service system for each store linked with an artificial intelligence call delivery service, characterized in that it conducts marketing for each store based on data and links it with food material orders.

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