JP2013012140A - Advertisement distribution device, method and system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To accurately guide customers in a time zone favorable for a shop and users by transmitting an advertisement on a time-limited service which the shop offers, limiting it only in a specific time zone, to the users near the shop.SOLUTION: An advertisement distribution device 10 is connected to user terminals 20 operated by users and shop terminals 30 installed in shops via a communication network 7, and transmits advertisement information of the shops to the user terminals 20. User information reception means 111 receives location information from each user terminal 20. Time-limited advertisement adding means 113 adds time-limited advertisement information advertising a time-limited service offered in a specific time to the advertisement information on the basis of a shop vacancy status received from each shop terminal 30 in each shop near a spot identified by the location information received by the user information reception means 111. Advertisement information transmission means 114 transmits the advertisement information, to which the time-limited advertisement information has been added by the time-limited advertisement adding means 113, to each user terminal 20 from which the device has received the location information.

Description

  The present invention relates to an advertisement distribution apparatus, method, and system.

  Conventionally, with the spread of the Internet, services that transmit advertisements to user terminals such as personal computers and mobile phones via the Internet have become widespread. In addition, an advertisement distribution apparatus that acquires position information from a user terminal and transmits an advertisement based on the position information is also realized in such a service.

For example, Patent Literature 1 discloses an advertisement distribution device that extracts a store based on position information of a user terminal and information about the user and transmits an advertisement of the extracted store to the user terminal.
According to this advertisement distribution apparatus, the vicinity of a store is predicted by predicting the user's action range from the user's position and information about the user, and transmitting an advertisement for a store belonging to the action range to the user terminal. You can send advertisements to users in

JP 2009-116656 A

However, even if an advertisement is transmitted to a user in the vicinity of the store and the user visits the store, the store is crowded depending on the time of the user visit, and the user cannot enter the store. And it may not be preferable for the user.
On the other hand, for example, since the store is vacant immediately after opening the store, if the user visits the store during this time period, the vacant store can be filled if the user visits the store, and if the user can enter the store immediately, It is preferable for the user.

  The present invention transmits an advertisement of a timed service limited to a specific time zone by a store to a user in the vicinity of the store, and accurately guides the customer to a time zone desired for the store and the user. Objective.

(1) An advertisement distribution device that is connected to a user terminal operated by a user and a store terminal installed in the store via a network, and distributes the store advertisement information to the user terminal,
User information receiving means for receiving position information from the user terminal;
Timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store, received from the store terminal of the store near the point specified by the position information received by the user information receiving means , A timed advertisement adding means for adding to the advertisement information,
An advertisement distribution device comprising: advertisement information transmitting means for transmitting the advertisement information to which the timed advertisement information has been added by the timed advertisement adding means to the user terminal that has received the position information.

The advertisement distribution apparatus (1) is connected to a user terminal operated by a user and a store terminal installed in the store via a network, and distributes the store advertisement information to the user terminal.
The user information receiving means receives position information from the user terminal.
The time-limited advertisement adding means advertises a time-limited service that is received from the store terminal of the store near the point specified by the position information received by the user information receiving means and is performed at a predetermined time based on the store availability. Is added to the advertisement information.
The advertisement information transmitting means transmits the advertisement information to which the timed advertisement information is added by the timed advertisement adding means to the user terminal that has received the position information.

Thereby, the advertisement of the time-limited service performed for the predetermined time based on the vacancy situation of the store in the said store can be transmitted to the said user terminal to the advertisement information of the store which opened in the vicinity of the user who operates a user terminal.
Therefore, the advertisement of the time-limited service which a store restricts to a specific time slot | zone is transmitted with respect to the user in the vicinity of the said shop, and a customer can be guide | induced to a shop and the time slot | zone desirable for a user accurately.

(2) timed advertisement information storage means for storing the timed advertisement information;
The advertisement delivery according to (1), further comprising timed advertisement information updating means for deleting the timed advertisement information from the timed advertisement information storage means after the predetermined time has elapsed when the timed service for advertising with the timed advertisement information is performed. apparatus.

In the advertisement distribution apparatus of (2), the timed advertisement information storage unit stores the timed advertisement information, and the timed advertisement information update unit stores the timed advertisement information after a predetermined period of time when the timed service for advertising with the timed advertisement information is performed. Delete from the time-limited advertisement information storage means.
As a result, the time-limited advertisement information can be updated with the passage of time, so that the advertisement of the time-limited service based on the store availability can be transmitted to the user in the vicinity of the store at an appropriate timing.

(3) The user information accepting unit accepts schedule information in which a schedule of a user who operates the user terminal is associated with a date and time from the user terminal,
The timed advertisement adding means refers to the schedule information and adds the timed advertisement information for advertising the timed service performed in a time zone not associated with the user's schedule to the advertisement information (1) Or the advertisement delivery apparatus as described in (2).

In the advertisement distribution apparatus according to (3), the user information receiving unit receives schedule information in which the schedule of the user who operates the user terminal is associated with the date and time from the user terminal, and the timed advertisement adding unit refers to the schedule information. Thus, time-limited advertisement information for advertising a time-limited service performed in a time zone not associated with the user's schedule is added to the advertisement information.
Thereby, since the time-limited advertisement information in consideration of the user's schedule can be added, the advertisement of the time-limited service performed in the time zone in which the user can visit the store can be transmitted to the user in the vicinity of the store.

(4) An advertisement distribution method executed by an advertisement distribution apparatus connected to a user terminal operated by a user and a store terminal installed in the store via a network and distributing the store advertisement information to the user terminal. ,
A user information receiving step for receiving position information from the user terminal;
Timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store, received from the store terminal of the store near the point specified by the position information received in the user information receiving step. , A timed advertisement adding step to be added to the advertisement information;
An advertisement distribution method comprising: an advertisement information transmitting step of transmitting the advertisement information to which the timed advertisement information has been added in the timed advertisement adding step to the user terminal that has received the position information.

  According to the advertisement distribution method of (4), the same effects as the advertisement distribution apparatus of (1) are achieved.

(5) A user terminal operated by a user, a store terminal installed in a store, an advertisement distribution device connected to the user terminal and the store terminal via a network, and distributing the store advertisement information to the user terminal An advertisement distribution system comprising:
The user terminal transmits position information to the advertisement distribution device,
The store terminal transmits timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store to the advertisement distribution device,
The advertisement distribution device includes:
User information receiving means for receiving the position information from the user terminal;
A timed advertisement adding means for adding the timed advertisement information received from the store terminal of the store near the point specified by the position information received by the user information receiving means to the advertisement information;
An advertisement distribution system comprising: advertisement information transmitting means for transmitting the advertisement information to which the timed advertisement information has been added by the timed advertisement adding means to the user terminal that has received the position information.

  According to the advertisement distribution system of (5), the same operational effects as the advertisement distribution apparatus of (1) can be obtained.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement of the time-limited service which a store restricts to a specific time slot | zone can be transmitted with respect to the user in the vicinity of the said shop, and a customer can be guide | induced to a shop and the time zone desirable for a user accurately .

It is a figure which shows the function structure of the advertisement delivery system which concerns on embodiment of this invention. It is a figure explaining the store basic information database memorize | stored in the store basic information storage means which concerns on embodiment of this invention. It is a figure explaining timed advertisement information DB memorize | stored in the timed advertisement information storage means which concerns on embodiment of this invention. It is a flowchart explaining the flow of the process which produces the advertisement information with which the time limit advertisement information was added in the advertisement delivery apparatus of the example of FIG. 1, and transmits to a user terminal. It is a flowchart explaining the flow of a process of the time limit advertisement information update means of the example of FIG. It is a figure which shows an example of the advertisement information to which the time-limited advertisement information displayed on the display means of the user terminal is added.

  Embodiments of the present invention will be described below in detail with reference to the drawings. In the following description of the embodiments, the same constituent elements are denoted by the same reference numerals, and the description thereof is omitted or simplified.

[Functional configuration of advertisement distribution system 1]
FIG. 1 is a diagram showing a functional configuration of an advertisement distribution system 1 according to the embodiment of the present invention.
The advertisement distribution system 1 is connected to the advertisement distribution apparatus 10 via the communication network 7 and the advertisement distribution apparatus 10, connected to the user terminal 20 operated by the user, and the advertisement distribution apparatus 10 via the communication network 7. The store terminal 30 installed in the.

  The advertisement distribution apparatus 10 includes a store information receiving unit 110, a user information receiving unit 111, an advertisement information creating unit 112, a timed advertisement adding unit 113, an advertisement information transmitting unit 114, a timed advertisement information updating unit 115, a store Basic information storage means 121 and timed advertisement information storage means 122 are provided.

The store information receiving unit 110 receives store basic information that is basic information about the store transmitted from the store terminal 30, and stores it in the store basic information storage unit 121.
FIG. 2 is a diagram illustrating a store basic information database (hereinafter also referred to as DB) stored in the store basic information storage unit 121 according to the embodiment of the present invention.
In the store basic information DB, store name, location, and URL are stored in association with the store ID as store basic information.
Store ID is ID which specifies a store.
The store name is the name of the store.
The position indicates the location of the store. In the present embodiment, the position is shown in an area such as “Minato-ku Akasaka”, for example.
The URL is the URL of the store's home page.

Returning to FIG. 1, the user information receiving unit 111 receives a store information acquisition request, position information, and schedule information from the user terminal 20.
The store information acquisition request is information for requesting acquisition of store information transmitted when the user operates the user terminal 20 to search for a store.
The position information of the user terminal 20 is information indicating the position of the user terminal 20. For example, if the user terminal 20 is equipped with a GPS (Global Positioning System) function that indicates the current position, the position information is acquired by the GPS function. Information indicating the latitude / longitude and the area / address specified by the latitude / longitude. Further, the location information includes a region, an address, and the like input by the user operating the user terminal 20.
The schedule information is information in which a user's schedule is associated with the date and time.

The advertisement information creation unit 112 refers to the location information received by the user information reception unit 111 and the store basic information storage unit 121 that stores basic information about the store, and stores the stores near the point specified by the location information. Create advertising information including basic information.
With reference to FIG. 2, the function of the advertisement information creation means 112 will be specifically described.
For example, if the location that can be specified by the location information received from the user terminal 20 is near “Akasaka in Minato-ku”, the advertisement information creation unit 112 refers to the store basic information DB stored in the store basic information storage unit 121. , As basic information of stores located in “Akasaka, Minato-ku”, store names (“wine bar uuu Roppongi”, “chosen sake store vvv”) and URL (“http: //www.uuu... jp ”,“ http: //www.vvv... jp ”), and the advertisement information is created.

Returning to FIG. 1, the time-limited advertisement adding unit 113 performs at a predetermined time based on the store availability received from the store terminal 30 of the store near the point specified by the position information received by the user information receiving unit 111. Timed advertising information for advertising a timed service is added to the advertising information.
Further, the timed advertisement adding unit 113 refers to the schedule information received by the user information receiving unit 111, and uses the timed advertisement information for advertising a timed service performed in a time zone in which the user's schedule is not associated as advertisement information. Append.

FIG. 3 is a diagram illustrating the timed advertisement information DB stored in the timed advertisement information storage unit 122 according to the embodiment of the present invention.
In the time-limited advertisement information DB, the store name, the time zone, and the service contents are stored in association with the store ID as the time-limited advertisement information.
Since the store ID and the store name are the same as those described with reference to FIG.
A time slot | zone is time which performs a time-limited service in a shop, and is shown by a date.
The service content is the content of the timed service.

With reference to FIG. 3, the function of the time-limited advertisement adding means 113 will be specifically described.
The time-limited advertisement adding means 113 includes, for example, the advertisement information created by the advertisement information creating means 112 in which the store name (“wine bar uuu Roppongi”, “sticky sake store vvv”) and URL (“http: //www.uuu. ... co.jp ”,“ http: //www.vvv.. .Co.jp ”), the time-limited advertisement information of the store having the same store name and store ID is searched.
Then, the time-limited advertisement adding unit 113 refers to the schedule information, and if the schedule is associated with a time slot (for example, until 2011/05/25/17: 00, in which the user's schedule is not associated) / 05/25/17: 00 or later) and the time zone of the searched timed advertising information, and the timed advertising information in the time zone that is not associated with the user's schedule ("Very special sake store vvv") 2011/05/25/17: 00-18: 00) is extracted, and the extracted timed advertisement information is added to the advertisement information created by the advertisement information creating means 112.

  Returning to FIG. 1, the advertisement information transmitting unit 114 transmits the advertisement information to which the timed advertisement information is added by the timed advertisement adding unit 113 to the user terminal 20 that has received the position information by the user information receiving unit 111.

The timed advertisement information updating unit 115 receives timed advertisement information corresponding to the store availability from the store terminal 30, stores the timed advertisement information in the timed advertisement information storage unit 122, and performs a predetermined time period during which a timed service for advertising with the timed advertisement information is performed. Later, the timed advertisement information is deleted from the timed advertisement information storage unit 122.
For example, if a timed service of “Yakitori Set Half Price” of “Food Sake Shop vvv” shown in FIG. After 18:00.

The user terminal 20 includes input means 210, display means 220, and user terminal control means 230.
The input unit 210 receives an operation for transmitting a store information acquisition request, position information, and schedule information to the advertisement distribution apparatus 10.
The display unit 220 displays the advertisement information to which the time-limited advertisement information transmitted from the advertisement distribution device 10 is added.
The user terminal control unit 230 controls the user terminal 20 and transmits information (for example, store information acquisition request, position information, and schedule information) accompanying the user operation received by the input unit 210 to the advertisement distribution apparatus 10. In addition, the user terminal control unit 230 performs control to receive the advertisement information to which the timed advertisement information is added, transmitted from the advertisement distribution apparatus 10 and display the advertisement information on the display unit 220.

The store terminal 30 includes a store information storage unit 310, a timed advertisement creation unit 320, and a store information transmission unit 330.
Store information storage means 310 stores store basic information, vacancy status at the current store, vacancy status for each time zone in the past, and the like.
The time-limited advertisement creating means 320 refers to the store information storage means 310 and, for example, determines that it is necessary to attract more customers based on the current store availability and the past availability for each time zone. Timed advertisement information to be transmitted to the distribution apparatus 10 is created.
The store information transmitting unit 330 transmits the store basic information stored in the store information storage unit 310 and the timed advertisement information created by the timed advertisement creating unit 320 to the advertisement distribution apparatus 10.

[Hardware configuration of advertisement distribution system 1]
The advertisement distribution device 10, the user terminal 20, and the store terminal 30 of the advertisement distribution system 1 according to the embodiment are applied to a computer and its peripheral devices. Each unit in the advertisement distribution device 10, the user terminal 20, and the store terminal 30 is configured by hardware included in a computer and its peripheral devices, and software that controls the hardware.

  The hardware includes a CPU (Central Processing Unit), a storage unit, a communication device, a display device, and an input device. Examples of the storage unit include a memory (RAM: Random Access Memory, ROM: Read Only Memory, etc.), a hard disk drive (HDD: Hard Disk Drive), and an optical disk (CD: Compact Disc, DVD: Digital Versatile Drive, etc.). Can be mentioned. Examples of the communication device include various wired and wireless interface devices. Examples of the display device include various displays such as a liquid crystal display and a plasma display. Examples of the input device include an input key, a touch panel, a keyboard, and a pointing device (mouse, tracking ball, etc.).

  The software includes a computer program and data for controlling the hardware. The computer program and data are stored in the storage unit, and are appropriately executed and referenced by each control unit. The computer program and data can be distributed via a communication line, or can be recorded on a computer-readable medium such as a CD-ROM and distributed.

[Control Flow of Advertisement Distribution Device 10]
FIG. 4 is a flowchart for explaining the flow of processing for creating advertisement information to which time-limited advertisement information is added and transmitting it to the user terminal 20 in the advertisement distribution apparatus 10 of the example of FIG.

  In step S <b> 11, the user information receiving unit 111 acquires a store information acquisition request / position information / schedule information from the user terminal 20.

  In step S12, the advertisement information creation unit 112 refers to the store basic information DB (see FIG. 2) stored in the store basic information storage unit 121, and stores stores near the point that can be identified from the position information acquired in step S11. Extract.

  In step S13, the advertisement information creation unit 112 creates advertisement information including the basic store information extracted in step S12.

  In step S14, the timed advertisement adding unit 113 refers to the timed advertisement information DB (see FIG. 3) stored in the timed advertisement information storage unit 122, and stores basic information included in the advertisement information created in step S13. Search for timed advertising information related to.

  In step S15, the time-limited advertisement adding unit 113 refers to the schedule information acquired in step S11, and the time-limited service performed in the time slot in which the user's schedule is not associated among the time-limited advertisement information searched in step S14. Extract timed advertising information to advertise.

  In step S16, the timed advertisement adding unit 113 adds the timed advertisement information extracted in step S15 to the advertisement information created in step S13.

  In step S <b> 17, the advertisement information transmitting unit 114 transmits the advertisement information to which the time-limited advertisement information created in step S <b> 16 is added to the user terminal 20.

FIG. 6 is a diagram illustrating an example of advertisement information to which time-limited advertisement information displayed on the display unit 220 of the user terminal 20 is added.
By the processing of the advertisement distribution apparatus 10 shown in the example of FIG. 4, the display unit 220 of the user terminal 20 displays basic information (store name “wine” in the vicinity of a point (for example, “Akasaka, Minato-ku”) that can be identified from the position information. “Uu Roppongi” and “Food Sake Shop vvv” and URLs “http: //www.uuu...co.jp” and “http: //www.vvv....co.jp”) The advertisement information to which the advertisement information (“yakitori set half price” coupon) is added is displayed.

  FIG. 5 is a flowchart for explaining the processing flow of the timed advertisement information updating unit 115 in the example of FIG.

In step S <b> 21, the timed advertisement information update unit 115 reads timed advertisement information from the timed advertisement information DB (see FIG. 3) stored in the timed advertisement information storage unit 122.
In step S22, the timed advertisement information updating unit 115 determines whether or not the time period (the date and time at which the timed service advertised with the timed advertisement information is performed) included in the timed advertisement information has passed. If so, the process returns. If it is determined that the process has elapsed, the process proceeds to step S23.
In step S23, the timed advertisement information updating unit 115 deletes the timed advertisement information determined to have passed the time zone in step S22 from the timed advertisement information DB.

According to this embodiment, there are the following effects.
The advertisement distribution device 10 is connected to the user terminal 20 operated by the user and the store terminal 30 installed in the store via the communication network 7 and distributes the store advertisement information to the user terminal 20. The user information receiving unit 111 receives position information from the user terminal 20. The timed advertisement adding unit 113 advertises a timed service performed at a predetermined time based on the store availability, which is received from the store terminal 30 of the store near the point specified by the position information received by the user information receiving unit 111. The timed advertisement information is added to the advertisement information. The advertisement information transmitting unit 114 transmits the advertisement information to which the timed advertisement information is added by the timed advertisement adding unit 113 to the user terminal 20 that has received the position information.

Thereby, the advertisement of the time-limited service performed for the predetermined time based on the vacancy situation of the store in the said store can be transmitted to the said user terminal to the advertisement information of the store which opened in the vicinity of the user who operates a user terminal.
Therefore, the advertisement of the time-limited service which a store restricts to a specific time slot | zone is transmitted with respect to the user in the vicinity of the said shop, and a customer can be guide | induced to a shop and the time slot | zone desirable for a user accurately.

In addition, the advertisement distribution apparatus 10 further stores the timed advertisement information after a predetermined time has elapsed when the timed advertisement information storage unit 122 stores the timed advertisement information and the timed advertisement information update unit 115 performs the timed service for advertising with the timed advertisement information. Is deleted from the time-limited advertisement information storage means 122.
As a result, the time-limited advertisement information can be updated with the passage of time, so that the advertisement of the time-limited service based on the store availability can be transmitted to the user in the vicinity of the store at an appropriate timing.

In addition, the advertisement distribution apparatus 10 receives the schedule information in which the user information receiving unit 111 further associates the schedule of the user who operates the user terminal 20 with the date and time from the user terminal 20, and the timed advertisement adding unit 113 receives the schedule information. With reference to the advertisement information, the time-limited advertisement information for advertising the time-limited service performed in the time zone not associated with the user's schedule is added.
Thereby, since the time-limited advertisement information in consideration of the user's schedule can be added, the advertisement of the time-limited service performed in the time zone in which the user can visit the store can be transmitted to the user in the vicinity of the store.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

DESCRIPTION OF SYMBOLS 10 Advertisement delivery apparatus 111 User information reception means 113 Timed advertisement addition means 114 Advertisement information transmission means 20 User terminal 30 Store terminal

Claims (5)

An advertisement distribution device that is connected to a user terminal operated by a user and a store terminal installed in the store via a network and distributes the store advertisement information to the user terminal,
User information receiving means for receiving position information from the user terminal;
Timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store, received from the store terminal of the store near the point specified by the position information received by the user information receiving means , A timed advertisement adding means for adding to the advertisement information,
An advertisement distribution device comprising: advertisement information transmitting means for transmitting the advertisement information to which the timed advertisement information has been added by the timed advertisement adding means to the user terminal that has received the position information. Timed advertisement information storage means for storing the timed advertisement information;
The advertisement delivery according to claim 1, further comprising timed advertisement information updating means for deleting the timed advertisement information from the timed advertisement information storage means after the predetermined time elapses when the timed service for advertising with the timed advertisement information is performed. apparatus. The user information accepting means accepts schedule information in which a schedule of a user who operates the user terminal is associated with a date and time from the user terminal;
2. The timed advertisement adding means refers to the schedule information, and adds the timed advertisement information for advertising the timed service performed in a time zone not associated with the user's schedule to the advertisement information. Or the advertisement delivery apparatus of 2. An advertisement distribution method executed by an advertisement distribution apparatus connected to a user terminal operated by a user and a store terminal installed in the store via a network and distributing the store advertisement information to the user terminal,
A user information receiving step for receiving position information from the user terminal;
Timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store, received from the store terminal of the store near the point specified by the position information received in the user information receiving step. , A timed advertisement adding step to be added to the advertisement information;
An advertisement distribution method comprising: an advertisement information transmitting step of transmitting the advertisement information to which the timed advertisement information has been added in the timed advertisement adding step to the user terminal that has received the position information. A user terminal operated by a user, a store terminal installed in a store, an advertisement distribution device connected to the user terminal and the store terminal via a network, and distributing the store advertisement information to the user terminal; An ad delivery system comprising:
The user terminal transmits position information to the advertisement distribution device,
The store terminal transmits timed advertisement information for advertising a timed service performed at a predetermined time based on the availability of the store to the advertisement distribution device,
The advertisement distribution device includes:
User information receiving means for receiving the position information from the user terminal;
A timed advertisement adding means for adding the timed advertisement information received from the store terminal of the store near the point specified by the position information received by the user information receiving means to the advertisement information;
An advertisement distribution system comprising: advertisement information transmitting means for transmitting the advertisement information to which the timed advertisement information has been added by the timed advertisement adding means to the user terminal that has received the position information.

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