JP2012203524A - Shop search information magazine and usage method of the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a shop search information magazine and its usage method for analyzing relation between a location where the shop search information magazine is placed and an utilized shop and efficiently finding out a placing location of the information magazine.SOLUTION: For the shop search information magazine, merchandise information handled in shops, location information of the shops and the like are sectioned for each shop to constitute a unit page space, the plurality of unit page spaces are arranged, edited, printed and bound, and discount tickets for services are printed for each unit page space. On each discount ticket, as optical read information, at least a discount ticket unique number different for each booklet unit of the shop search information magazine, a location code of the location where the shop search information magazine is provided and a shop code are printed so as to be optically read, and the location code is printed by the same code for all the unit page spaces bound into the shop search information magazine.

Description

  The present invention relates to a store search information magazine for investigating the relationship between a place where a store search information magazine is placed and a used store, and a method of using the same.

In order to attract customers, restaurants and shops distribute tissue papers and leaflets that print the name, location, telephone number, etc. of shops around the station where people gather.
In addition, customers are attracting customers by placing leaflets printed on discount tickets on the premises of train stations and underground shopping streets.
On the other hand, investigators are placed around the place where the store is planned to open, and the flow of people is examined using a manual counter on weekdays, holidays, and time zones. In addition, we distribute questionnaires and ask them to fill out the form, collect the questionnaires and investigate human trends.

  However, such a method requires a lot of investigators and time, and in the case of a method using a manual counter, it often makes a mistake in counting. Therefore, it is possible to investigate the flow of people without requiring a lot of investigators and time, and to make it possible to provide the survey results quickly, and a survey method using the survey distribution And a survey system are provided (see, for example, Patent Document 1).

JP 2002-92255 A

However, in the method of Patent Document 1, it is necessary to use different IC tags for each object and to arrange a reading device at a predetermined place in order to investigate a human trend. Further, the IC tag is read in a non-contact manner, but cannot be read when the IC tag is separated beyond the reading range. Further, when the radio wave for reading is interrupted, the target IC tag cannot be read.
The present invention provides a store search information magazine and a method of using the same for analyzing the relationship between a place where a store search information magazine is placed and a store used, and efficiently determining the location of the information magazine. .

  In order to achieve the above object, the store search information magazine according to the first aspect of the present invention is configured such that product information handled at a store, store location information, etc. It is a store search information magazine in which a unit sheet is edited, printed, bound, and a service coupon is printed for each unit sheet, and each discount ticket has at least a store as optical reading information. The discount ticket unique number and the location code of the location where the store search information magazine is provided and the store code are printed in an optically readable manner, and the location code is all bound to the store search information magazine. The unit code is printed with the same code.

  The second aspect is a method for using the store search information magazine according to the first aspect, and includes at least a step of recruiting a store to be listed in the store search information magazine and setting a store code; The location where the magazine is provided is specified and the location code is set, and at least the discount coupon unique number, location code and store code are printed on the discount coupon on the unit page of the store search information magazine, and the store search information magazine is created. A store search information magazine is provided at a location corresponding to the printed location code, and a store to be used is selected by a user who has obtained the store search information magazine, and a discount coupon is selected at the selected store. A step where the discount ticket unique number and location code of the discount coupon collected at the store where the discount coupon was used are read at the store terminal, a discount coupon is collected from the store, and Discounted tickets, optical reading information is analyzed, it is to the steps of indexed most suitable providing place store looking magazine for each shop, to become possible and features from.

By the store search information magazine of the present invention and the method of using the magazine,
1) Product information handled in the store, store location information, etc. are partitioned for each store to form unit page, and multiple unit pages are edited, printed, and bound together. It is easy to compare, and further, it is possible to grasp from the discount ticket unique number and the store code to "the tendency of the store preferred by the customer". In addition, customers can use the store at a discount with discount tickets.
2) In addition, each discount ticket has a discount ticket unique number and a location code of a place where the store search information magazine is provided at least for each booklet of the store search information magazine. Even if the same discount voucher used by the used store is mistakenly input a plurality of times, the discount voucher is checked by the unique voucher number at the time of tabulation and is not tabulated erroneously.
3) In addition, the location code is printed in the same code on the unit page of the store introduced in the store search information magazine, so the relationship between the store and the location where the store search information magazine was provided is clarified. It can be analyzed, whether customers are coming to the store because they are close, what kind of business people are coming to the store, and where the store search information magazine is placed, so many customers come to the store It can be grasped as a trend and store search information magazines can be distributed effectively.

It is a figure for demonstrating one Embodiment of the shop search information magazine of this invention. It is a figure for demonstrating an example of the discount ticket printed on the unit paper surface of the store search information magazine. It is a figure for demonstrating an example of the optical reading information printed so that the optical means could read in the predetermined place of a discount ticket. It is a figure for demonstrating an example of the place (henceforth a distribution place or a storage place) where a shop search information magazine is provided. It is a figure for demonstrating an example of the usage method of a shop search information magazine.

Hereinafter, the store search information magazine of the present invention and the method of using the same will be described with reference to the drawings.
In the following description, the discount ticket is also referred to as a coupon ticket. A coupon is a piece of paper, a coupon, a coupon, a gift certificate, etc. that are originally printed on a part of an advertisement and can be torn off. In recent years, discount rates and the like are printed as numbers, and discount services can be received by presenting coupons.

With reference to FIG. 1, an embodiment of the store search information magazine of the present invention will be described.
Many of the store search information magazines 1 have a folded piece of paper folded in the middle like a weekly magazine, and store information for advertisement is printed in full color on both sides of each piece of paper.
On the piece of paper, the contents of the products handled in the store and the map of the location of the store in simple expressions are printed for each store. The advertising area of one store differs depending on the advertising fee to be paid, but is composed of unit paper surface 11 having substantially the same area, and is edited, printed, and bound together.

The store search information magazine 11 of the present invention is not distributed (placed) in one place, but is placed in a plurality of places around the store and in dedicated advertising stores in remote places. Therefore, the customer who visits the store is not necessarily the customer who came from the neighborhood. Further, even if the discount coupons 12 have the same design at the same store, “means” for “identifying” that they are “different” must be printed.
Further, even in a booklet (store search information magazine) placed in the same place, it is necessary to clarify that the person who used the discount coupon 12 is a different person when the user is different.
For this purpose, each unit sheet 11 is printed with a discount ticket unique number that is different for each booklet of the store search information magazine.
For example, if n booklets are distributed to the same distribution location, n different numbers are printed on each unit paper sheet for each booklet.

As described above, the location code of the place where the store search information magazine is provided and the discount coupon unique number are printed on each discount coupon.
Moreover, the location code is printed with the same code on all unit paper surfaces 11 bound in the store search information magazine.
A counting trader (hereinafter also referred to as a management company) collects at least the above-mentioned discount ticket unique number and location code from the discount ticket 12 used by the user. Also, the optical reading information is printed with optically readable characters or symbols so that it does not take a long time to aggregate the information.

When the above-mentioned discount ticket unique number is printed, the place code can be calculated by the discount ticket unique number, but printing the place code independently can be processed with less labor and time. .
Further, since the discount ticket unique number is assigned in “booklet unit”, a common number is assigned to each unit sheet in one booklet.

Further, as in the present embodiment, a store code is printed on the discount ticket. The store code is not necessarily required when the store terminal (register) has an optical reading means. This is because the discount ticket unique number and the place code are automatically linked and collected when they are collected.
However, if the store terminal is out of order or the store terminal (register) does not have optical reading means, the management company must collect and count the discount coupons used in the store. It is convenient to have a store code printed on the.

With reference to FIG. 2, an example of the discount coupon printed on the unit sheet of the store search information magazine will be described.
The discount coupon 12 is printed with the “coupon” indicating that it is a coupon and “wine” as a part of the discount service of the store, and with the “two-dimensional code” that can be optically read in the right corner. Discount ticket unique number, location code, store code, and other information are printed.
The location code, discount ticket unique number, store code, and the like may be printed so as to be visually discernable. Instead of the two-dimensional code, it may be printed by means of linear reading such as a barcode. Moreover, it may be displayed by replacing with a number such as OCR.
When this part is printed with a two-dimensional code, a lot of information can be included in addition to the above-mentioned discount coupon unique number, location code, and store code. For example, the management company code, the date the store search information booklet was created, You can also print the district code, postal code, discount rate, etc. together.

With reference to FIG. 3, an example of information printed so as to be optically readable at a predetermined place of the discount coupon will be described.
As contents printed by optically readable means (for example, two-dimensional code), the management company code “XYZ12345”, the discount ticket unique number “A123456789”, the location code “G78990123”, the store code “P012345”, the store search information The publication date of the magazine booklet “110110” and other information are printed. If the alphabet cannot be used, only numbers may be used. These pieces of information are printed together with an ink jet printer or the like after a design of a store search information magazine is printed, and then cut into a booklet.
If the number of booklets with the same contents is small, the cost of the booklet is high, and the design of the store search information magazine and the contents of the optical reading area can be collectively processed by the printer.

With reference to FIG. 4, an example of the distribution location (placement location) of the store search information magazine will be described.
Store search information magazines are placed in the management company's “XX station premises” and “XX station premises” advertising media racks, “XX building 1st floor” and “XX building” 1st floor "and" XX underground passage ".
The location code is set for each, and the coupon ticket includes “S7890123 (in XX station premises)”, “S78990129 (in XX station premises)”, “P012345 (XX building 1st floor)”, “Q012345 (XX building). 1st floor) "and so on.

With reference to FIG. 5, an example of a method for using the store search information magazine will be described.
First, create a store search information booklet.
As a preparation for this, a store to be published in a booklet is recruited, print information to be printed on a unit sheet is collected, and a store code is assigned to the applied store (step 1: hereinafter S1).
Next, the distribution location of the store search information magazine booklet is selected from the contract locations of the management company, and the location code is set (S2).
Although not listed, once the distribution location is decided, decide the store to be posted for each distribution location.

When S1 and S2 and the store to be published are determined, a unit sheet is created and the portion other than the optical reading information portion is printed.
When printing is completed, the place code, the discount ticket unique number, the store code, etc. are printed on the discount ticket in a state where it can be optically read (S3).
In addition, the distribution place is printed on the cover of the store search information magazine or the like by means that can be read visually by the parties concerned.
This completes the preparation phase.

  A store search information magazine having a predetermined number of books is distributed to a predetermined distribution location (S4).

The user obtains a store search information booklet from the distribution location, and selects a target store by comprehensively judging from the product, price, etc. printed on the unit paper. Find the store you want to use, and purchase the products from the store. Or eat and drink.
When paying, a discount ticket is presented (S5).

In the store, the optical reading information printed on the discount coupon is read by the optical reading means (or the optical reading device) connected to the cash register every time it is settled (S6).
As described above, the reading operation of the optical reading information is performed every time the user is liquidated or collectively after the store is closed.
When the store cash register is connected via the Internet, the read optical reading information is transmitted to the server of the management company. Although the store code is included in the optical reading information, when the optical reading information is transmitted, the store code may be pasted from the store cash register and transmitted.

The management company visits the contracted store and collects the used discount coupons. Alternatively, collect the discount ticket from the store by mail.
First, the optical reading information of the discount ticket is read, and the location code and the store code are totaled for each discount ticket unique number. Next, matching is performed with information transmitted via the net. At that time, if there is the same discount ticket unique number, one is left and the others are deleted.

  Aggregate by store code and location code, create a list of distribution locations with a large number of visitors to the store, and report.

  It can be used as a means for analyzing an effective place such as a store search information magazine and a means for knowing customer trends.

1 Store locating information magazine 11 Unit paper 12 Discount coupon (coupon coupon)
122 Design printing part (printing part other than optical reading information part)
123 Optical reading information section

Claims (2)

Product information handled at the store, store location information, etc. are partitioned for each store to form a unit sheet, and a plurality of unit sheets are edited, printed and bound together, and a discount coupon for service for each unit sheet Is a store search information magazine printed on
Each of the discount coupons is printed with optically readable information, at least the location code and the store code of the location where the discount coupon unique number and the store locating information magazine provided are different for each booklet of the store locating information magazine. The store search information magazine is characterized in that the same code is printed on all unit paper sheets bound to the store search information magazine. A method for using the store locating information magazine according to claim 1, comprising:
A step where a store to be published in a store search information magazine is recruited and a store code is set,
The location where the location information magazine is provided and the location code is set,
At least a discount coupon unique number, a location code, and a store code are printed on a discount coupon on the unit page of the store search information magazine, and a store search information magazine is created;
A store search information magazine is distributed to a location corresponding to the printed location code;
The store where the user wants to use the store search information magazine is selected, and the discount voucher is used at the selected store.
A discount ticket unique number and a location code of a discount ticket collected at a store where the discount ticket is used are read at the store terminal;
Steps to collect discount coupons from the store;
From the collected discount coupon, the optical reading information is analyzed, and the most suitable place for providing the store search information magazine is determined for each store;
How to use a store locating information magazine characterized by

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