KR200190196Y1 - A Newspaper, has easy management system for advertisement by code number - Google Patents

A Newspaper, has easy management system for advertisement by code number Download PDF

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KR200190196Y1
KR200190196Y1 KR2020000002093U KR20000002093U KR200190196Y1 KR 200190196 Y1 KR200190196 Y1 KR 200190196Y1 KR 2020000002093 U KR2020000002093 U KR 2020000002093U KR 20000002093 U KR20000002093 U KR 20000002093U KR 200190196 Y1 KR200190196 Y1 KR 200190196Y1
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advertisement
newspaper
code number
client
newspapers
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KR2020000002093U
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Korean (ko)
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김지영
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김지영
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    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D7/00Newspapers or the like
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00Printed matter of special format or style not otherwise provided for

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 고안은 신문광고를 접수할 때 광고의뢰인별로 각각 광고접수 코드번호를 부여하고, 신문에 광고를 게재할 때 광고의뢰인이 의뢰한 광고내용중의 적당한 위치에 그 광고의뢰인의 광고접수 코드번호를 광고게재 해당일 신문 전부에 고정적으로 인쇄하고, 이 코드번호에 연결하여 신문 한부한부마다에는 서로 다르게 단계적인 광고게재 일련번호를 부여하여 인쇄한 신문에 대한 고안이다.The present invention assigns an advertisement reception code number to each client when receiving a newspaper advertisement, and when placing an advertisement in a newspaper, the advertisement reception code number of the advertisement client is placed in an appropriate position among the advertisement contents requested by the advertisement client. It is a design for a newspaper that is fixedly printed on all newspapers on the day of publication, and connected to this code number to give each copy of the newspaper a different step-by-step advertisement placement serial number.

Description

코드번호를 이용하여 신문광고 관리를 쉽게 한 신문{A Newspaper, has easy management system for advertisement by code number}A Newspaper, has easy management system for advertisement by code number}

본 고안의 목적은 신문에 매일 실리는 광고들을 체계적으로 관리하는 체계가 없다는 점과, 광고가 실리는 신문의 발행부수를 정확히 알 수 없다는 점에 착안하여, 신문에 매일 실리는 광고들에 일정한 형식의 광고접수코드번호를 각각 부여하고, 이 코드번호와 연결하여 신문의 발행부수마다 각기 다른 광고게재일련번호를 신문광고면에 인쇄하여, 신문사에서는 신문에 실리는 광고들을 체계적으로 관리하고, 광고의뢰인들은 광고가 실리는 신문의 정확한 발행부수를 알 수 있도록 하는 것이다.The purpose of the present invention is that there is no system for managing daily advertisements in newspapers, and that the number of publications of advertisements is not known accurately, and that the format of daily advertisements in newspapers is fixed. Each of the number of publications of the newspaper is printed on the advertisement page of the newspaper, and the newspaper company systematically manages advertisements in the newspaper. To ensure the exact number of publications of the newspaper in which the advertisement is published.

본 고안은 신문에 실리는 수많은 광고들을 체계적으로 정리 관리할 수 있는 광고접수코드번호를 부여하고, 신문발행 부수를 정확히 파악할 수 있는 광고게재일련번호와 함께 신문에 인쇄하는 것으로서, 기존의 신문광고는 단지 광고의뢰인이 제공한 광고원고를 신문 지면에 그대로 싣는 것으로 끝나는 것에 비하여, 본 고안은 신문사, 광고의뢰인, 독자 모두에게 유용한 기능을 할 수 있는 광고접수코드번호 및 광고게재일련번호를 신문광고와 함께 인쇄하는 것이다.The present designation is to give an advertisement reception code number that can systematically organize and manage a large number of advertisements in newspapers, and to print it with newspaper advertisement serial numbers that can accurately identify the number of newspapers issued. Compared to simply putting the advertisement manuscript provided by the advertisement client on the newspaper page, the present invention provides the advertisement reception code number and the advertisement serial number together with the newspaper advertisement, which can be useful to the newspaper company, the client, and the reader. To print.

1. 신문광고로 접수되는 광고를 광고의뢰인별, 광고별로 분류할 수 있는 체계적인 광고접수코드번호를 구성한다.1. Construct a systematic advertisement reception code number that can classify advertisements received as newspaper advertisements by advertisement client and advertisement.

2. 광고접수코드번호와 연결하여 신문 발행부수를 정확히 파악할 수 있는 광고게재일련번호를 매긴다.2. Connect the advertisement receiving code number and give the advertisement publication serial number to accurately identify the number of newspaper publications.

[도 1]은 신문광고와 함께 인쇄되는 광고접수코드번호 및 광고게재일련번호의 예시이다.1 is an example of an advertisement reception code number and advertisement serial number printed with a newspaper advertisement.

[도 2]는 광고의뢰인의 광고 내부에 광고접수코드번호 및 광고게재일련번호가 같이 인쇄된 신문의 예시이다.2 is an example of a newspaper printed with an advertisement reception code number and advertisement serial number inside an advertisement of an advertisement client.

[도 3]은 광고의뢰인의 광고 내부에 광고접수코드번호 및 광고게재일련번호를 인쇄하는 데 있어서 광고게재일련번호가 하나씩 증가하여 인쇄된 신문의 예시이다.FIG. 3 is an example of a newspaper printed by increasing an advertisement serving serial number by one in printing an advertisement reception code number and an advertisement serving serial number inside an advertisement of an advertisement client.

1. 광고 코드번호의 구성1. Composition of the ad code number

광고 코드번호는 [도 1]과 같이 '-'로 구분된 2부분의 조합이며, 광고접수코드번호와 광고게재일련번호로 구성된다. 광고접수코드번호는 광고의뢰인이 누구인지를 알 수 있는 영문 2자리와 숫자 3자리로 구성된 광고의뢰인코드(1)가 오고, 그 뒤에 광고의뢰인이 의뢰하는 광고의 식별번호 숫자 3자리(2)로 구성된다. 광고게재일련번호는 그날 발행되는 신문의 일련번호로서 13자리(3)로 구성된다.The ad code number is a combination of two parts separated by '-' as shown in [Fig. 1], and consists of an advertisement reception code number and an advertisement serving serial number. The ad reception code number is followed by an ad client code (1) consisting of 2 digits of English and 3 digits of who the client is, followed by a 3 digit (2) identification number of the ad requested by the ad client. It is composed. The serial number of the advertisement is a serial number of a newspaper issued that day and is composed of 13 digits (3).

2. 광고 코드번호의 작용(신문사의 입장)2. Action of ad code number (newspaper's position)

[도 1]의 광고접수코드번호(1)를 집계하여 광고수주 현황을 쉽게 파악할 수 있다.It is possible to easily grasp the status of the advertisement order by counting the advertisement receiving code number (1) of FIG.

또, [도 2]와 [도 3]은 본 고안이 적용되었을 경우의 예시인데, 어떤 날짜의 신문을 한 부 인쇄할 때마다 증가하는 [도 1]의 광고게재일련번호(3)를 통해서 독자와 광고의뢰인들에게 정확한 신문발행 부수를 공개할 수 있다.In addition, [FIG. 2] and [FIG. 3] are the examples when the present invention is applied, the reader through the advertisement publication serial number (3) of [FIG. 1] every time a copy of a newspaper of a certain date is printed. And the exact number of newspapers published to clients.

신문사 홈페이지를 통하여 광고접수번호를 이용한 광고검색 서비스를 제공하고 독자들이 신문사 홈페이지에 접속하여 관심있는 광고의 광고접수코드번호로 검색했을 때 광고의뢰인의 홈페이지와 직접 연결해 주면 독자와 광고의뢰인 모두에게 도움을 주는 서비스를 할 수 있다.Advertisement search service using advertisement reception number is provided through newspaper homepage. When readers access the newspaper homepage and search by the advertisement reception code number of the advertisement of interest, it is possible to help both reader and client by connecting directly with the client's homepage. State can do service.

특히 매일 발행되는 신문의 광고접수코드번호 및 광고게재일련번호가 각기 다르므로 이 번호를 매일 추첨하여 독자들에게 경품을 주는 이벤트를 하는 데에도 사용될 수 있다.In particular, since the daily receipt number and the advertisement serial number of newspapers are different from each other, this number can be used to draw an event every day to give a prize to readers.

3. 광고 코드번호의 작용(광고의뢰인의 입장)3. Action of ad code number (ad client's position)

[도 2]와 [도 3]은 본 고안이 적용되었을 경우의 예시인데, [도 2]와 같이 신문에 광고와 함께 인쇄된 광고 코드번호(4)중 뒷부분인 광고게재일련번호가 그 다음 번으로 인쇄된 신문인 [도 3]에서는 일련번호가 하나 증가하여 인쇄된 광고 코드번호(5)를 나타낸다. 이런 방식으로 신문광고를 인쇄하면 광고의뢰인은 정확한 발행부수를 파악할 수 있다.[Figure 2] and [Figure 3] is an example of the case when the present invention is applied, as shown in Figure 2 of the advertisement code number (4) printed with the advertisement in the newspaper, the next time the advertisement placement serial number In Figure 3, a newspaper printed with a serial number is increased by one to indicate the printed advertising code number (5). Printing a newspaper advertisement in this way allows the client to determine the exact number of publications.

4. 광고 코드번호의 작용(독자의 입장)4. Action of ad code number (reader's position)

[도 2]와 [도 3]은 본 고안이 적용되었을 경우의 예시인데, [도 2]와 같이 발행된 신문에 인쇄된 광고를 본 독자가 이 광고에 흥미를 갖고 이 광고에 대해 좀더 알고 싶은 것이 있을 경우에는 [도 2]와 같이 광고 좌측 하단에 인쇄된 광고코드번호(4)를 메모하여 신문사 인터넷 홈페이지에서 제공하는 광고검색 서비스에서 검색하면 광고의뢰인의 홈페이지에 바로 연결되어 상세한 제품안내를 받을 수 있다.[Figure 2] and [Figure 3] is an example when the present invention is applied, readers who are interested in the advertisement printed in the newspaper published as [Figure 2] interested in this advertisement and want to know more about this advertisement If there is one, take note of the advertisement code number (4) printed at the bottom left of the advertisement as shown in [Fig. 2] and search on the advertisement search service provided by the newspaper Internet homepage. Can be.

1. 광고접수 코드번호를 집계하면 업체별 광고수주 현황을 쉽게 파악할 수 있다.1. Counting the ad receipt code number, you can easily determine the status of the ad orders by company.

2. 요즘 거의 대부분의 신문사들은 신문내용을 전부 수록한 인터넷 홈페이지를 운영하고 있는데, 신문사 홈페이지에서 광고접수번호를 이용하여 신문에 실린 광고를 검색할 수 있는 서비스를 제공할 수 있으며, 이 서비스를 통하여 독자가 검색한 광고접수번호의 광고를 제공한 광고의뢰인의 홈페이지와 직접 연결시켜주는 서비스를 함께 제공하면 광고내용에 대해 좀더 자세한 정보를 얻고 싶은 독자들의 욕구를 충족시켜줄 수 있으며, 광고의뢰인의 광고효과에 대한 측정 기준으로 삼을 수도 있다.2. Nowadays, most newspaper companies operate internet homepages that contain all the newspaper contents. The newspaper homepage can provide a service to search for advertisements in newspapers using the advertisement reception number. Providing a service that directly connects with the homepage of the ad client that provided the advertisement of the advertisement number retrieved by the reader can satisfy the desire of readers to get more detailed information about the contents of the advertisement. It can also be used as a measure for.

3. 아직도 우리나라 신문은 발행부수를 공개하고 있지 않아서 정확한 발행부수를 알 수 없지만 광고게재 일련번호를 부여하면 어떤 날짜에 광고가 게재된 신문이 일련번호 몇 번부터 몇 번까지 발행되었음을 신속히 알 수 있으므로 정확한 신문 발행부수를 파악할 수 있고, 이를 근거로 광고의뢰인이 광고요금을 책정하는데 참고할 수도 있다.3. Korean newspapers still do not publish the number of publications, so we cannot know the exact number of publications. However, if you give an advertisement publication serial number, you can quickly find out how many times the serial number was published. The exact number of newspapers published can be identified and used by the client to determine the advertising fee.

4. 하루에 발행하는 신문이 1백만부라면 각각의 신문에 인쇄된 광고접수코드번호와 연결된 광고게재일련번호가 서로 다르게 되므로 이 코드번호를 매일 추첨하여 그 코드번호(광고접수코드번호 및 광고게재일련번호)가 인쇄된 신문을 구입한 독자들에게 경품을 제공하는 이벤트를 할 수 있다. 코드번호를 이렇게 활용함으로써 독자들은 자연스럽게 광고를 한번 더 보게 되고 광고를 게재한 상품에 대한 관심이 높아져서 상품판매를 촉진하게 되므로 산업발전에 기여할 수 있다.4. If 1 million copies of newspapers are issued per day, the advertisement publication serial number associated with the advertisement receipt code number printed on each newspaper is different, so this code number is drawn every day and the code number (ad submission code number and advertisement publication sequence) You can have an event to give out prizes to readers who have purchased a newspaper with number). By using this code number, readers will naturally see the advertisement once more and increase interest in the product that posted the advertisement, thereby promoting product sales, thereby contributing to industrial development.

5. 신문사 입장에서는 코드번호(광고접수코드번호 및 광고게재일련번호)를 이용한 경품추첨 등의 이벤트를 통해 신문에 대한 관심을 증폭시켜서 신문 독자 확보에도 활용할 수 있고, 광고의뢰인들로부터도 보다 많은 광고를 유치할 수 있다.5. For newspaper companies, it can be used to secure newspaper readers by amplifying interest in newspapers through events such as sweepstakes using code numbers (admission code number and advertisement publication serial number), and more advertisements from advertisement clients. Can attract.

6. 신문독자들은 지금까지는 신문을 보고 신문값을 지불하는 것으로 끝났으나 신문광고면에 코드번호(광고접수코드번호 및 광고게재일련번호)를 인쇄하고 이를 매일 추첨하여 다음 날짜 신문에 당첨번호를 발표하면서 신문광고를 봐준데 대한 사례로 경품을 제공하면 독자들은 당첨번호을 확인하기 위해 어제 실린 신문광고들 한번 더 보게 되며, 또한 신문을 매일 기다리게 되므로 신문에 대한 관심을 증폭시킬 수 있다.6. Until now, newspaper readers have finished paying the newspaper price by reading the newspaper, but print the code number (ad reception code number and advertisement serial number) on the newspaper advertisement page and draw it daily and announce the winning number in the newspaper on the following date. If you give a prize as an example of watching a newspaper advertisement, readers will see the newspaper advertisements listed yesterday to confirm the winning number, and also wait for the newspaper every day, which can amplify interest in the newspaper.

Claims (1)

신문광고를 접수할 때 광고의뢰인별로 각각 광고접수 코드번호를 부여하고, 신문에 광고를 게재할 때 광고의뢰인이 의뢰한 광고내용중의 적당한 위치에 그 광고의뢰인의 광고접수 코드번호를 광고게재 해당일 신문 전부에 고정적으로 인쇄하고, 이 코드번호에 연결하여 신문 한부한부마다에는 서로 다르게 단계적인 광고게재 일련번호를 부여하여 인쇄한 신문.When receiving a newspaper advertisement, each client receives an advertisement receiving code number, and when placing an advertisement in a newspaper, the advertisement receiving code number of the client is placed in the appropriate position among the advertisement contents requested by the client. A newspaper printed fixedly on all newspapers and attached to this code number to each copy of the newspaper with different serialized advertisement placement numbers.
KR2020000002093U 2000-01-25 2000-01-25 A Newspaper, has easy management system for advertisement by code number KR200190196Y1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
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KR20000072085A (en) * 2000-07-25 2000-12-05 이동헌 A method for supporting transmission of news contents on a publication according to user's choice and the system of the same

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000072085A (en) * 2000-07-25 2000-12-05 이동헌 A method for supporting transmission of news contents on a publication according to user's choice and the system of the same

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