JP2009014976A - Advertising information supply system using courier service - Google Patents

Advertising information supply system using courier service Download PDF

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JP2009014976A
JP2009014976A JP2007176196A JP2007176196A JP2009014976A JP 2009014976 A JP2009014976 A JP 2009014976A JP 2007176196 A JP2007176196 A JP 2007176196A JP 2007176196 A JP2007176196 A JP 2007176196A JP 2009014976 A JP2009014976 A JP 2009014976A
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courier
advertisement
supply system
delivery
printed
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Yoshiji Shimada
義治 嶋田
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Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising information supply system using courier service, which are useful for courier services, advertisement sponsors, agencies, senders or receivers of parcels such that besides advertisement display, courier users can access to the campaign site of a courier service, thereby encouraging courier use involving new orders, in addition, another pleasure such as providing prizes can be provided for courier users. <P>SOLUTION: An advertisement sticker 4 that can be stuck to a parcel is stuck to releasable paper 2 on the back of a courier slip 1 in advance. Advertisement is printed on the advertisement sticker 4. A two-dimensional code is also printed thereon for accessing the campaign site of a courier service when it is read with a mobile phone. In addition, an URL is printed for accessing the campaign site of the courier service on the Internet. Further, a lottery number is printed. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

本発明は、宅配便活用広告情報供給システムに関するものである。   The present invention relates to a courier service utilization advertisement information supply system.

近年、宅配便は、比較的小さな荷物を各戸へ配送する輸送便で、路線トラックにおける事業のうち、特別積合せ事業の一形態であり、荷主の戸口から届け先の戸口までの迅速な配達を特徴とするものであるが、店舗網の拡大が始まったコンビニエンスストアを発送窓口にしたり、対象地区の拡大や高速道路網の拡充による配送時間の短縮化に連動して急速に取扱量が増えており、現在、宅配便の個数はその普及と相俟って年間数十億個となっている。   In recent years, courier service is a transport service that delivers relatively small parcels to each house, and is a form of special assembling business in the route truck business, characterized by rapid delivery from the shipper's doorway to the destination doorway. However, the handling volume has increased rapidly in conjunction with shortening of delivery time by using convenience stores where the store network has begun to be used as shipping counters and by expanding the target area and expanding the expressway network. Currently, the number of courier services, combined with their popularization, is billions per year.

このように非常に個数の多い宅配便に広告を掲載すれば、宅配便を新たな広告媒体として活用することができる。   If advertisements are posted on such a large number of home delivery services, the home delivery service can be used as a new advertising medium.

尚、宅配便を利用した広告に関する一般的技術水準を示すものとしては、例えば、特許文献1がある。
特開2006−82542号公報
For example, Patent Document 1 shows a general technical level related to an advertisement using a home delivery service.
JP 2006-82542 A

前記特許文献1に開示されたものは、配送情報が記録されて宅配物に貼り付けられる宅配伝票に特定の商品情報やイメージを知らせるための広告を掲載し、宅配伝票が該宅配伝票としての本来の役割だけでなく、宅配便利用者に対し広告を強く認識させ得る効果的な広告手段としての役割をも果たすようにしたものであるが、単に広告を掲載するだけではインパクトが弱く、改善の余地が残されていた。   The one disclosed in the above-mentioned patent document 1 publishes an advertisement for notifying specific product information and image on a delivery slip that is recorded and pasted on a delivery product, and the delivery slip is originally used as the delivery slip. In addition to the role of home delivery, it also plays a role as an effective advertising means that allows home delivery users to recognize advertisements strongly, but simply placing an advertisement has a weak impact, and improvement There was room left.

本発明は、斯かる実情に鑑み、単なる広告掲載にとどまらず、宅配便利用者による宅配便業者のキャンペーンサイトへのアクセスを可能とし、新たな商品の注文に伴う宅配便利用の増加を図ることができ、且つ景品当選といった宅配便利用者にとっての別の楽しみをも付加し得、宅配便業者、広告スポンサー、取次店、送り主、並びに受け取り主それぞれにとって有益となる宅配便活用広告情報供給システムを提供しようとするものである。   In view of such circumstances, the present invention enables not only advertising but also access to a courier service campaign site by a courier user, and an increase in courier convenience associated with an order for a new product. Courier delivery advertising information supply system that can be added to other conveniences for courier users such as winning prizes and is beneficial to courier companies, advertising sponsors, agency stores, senders and receivers It is something to be offered.

本発明は、宅配伝票が貼り付けられる宅配物に、広告が掲載され且つ携帯電話機による読み取りに対応して宅配便業者のキャンペーンサイトにアクセスするための二次元コードが印字された広告シールを貼り付けて発送することを特徴とする宅配便活用広告情報供給システムにかかるものである。   In the present invention, an advertisement sticker on which a two-dimensional code for printing an advertisement and accessing a campaign site of a courier company in response to reading by a mobile phone is printed is pasted on a delivery to which a delivery slip is pasted. This is related to a courier service utilizing advertisement information supply system, which is characterized by the fact that it is shipped out.

前記宅配便活用広告情報供給システムにおいては、前記広告シールに、インターネット上の宅配便業者のキャンペーンサイトにアクセスするためのURLを印字しても良い。   In the courier service utilizing advertisement information supply system, a URL for accessing a campaign site of a courier service on the Internet may be printed on the advertisement seal.

前記宅配便活用広告情報供給システムにおいては、前記広告シールに、抽選番号を印字し、前記宅配便業者のキャンペーンサイトに当選番号を記載し、該当選番号と合致する抽選番号が印字された広告シールを景品と交換できるようにすることが有効となる。   In the courier service utilizing advertisement information supply system, the lottery number is printed on the advertisement sticker, the winning number is written on the campaign site of the courier company, and the lottery number matching the corresponding selection number is printed. It is effective to be able to exchange for a free gift.

前記宅配便活用広告情報供給システムにおいては、前記宅配便業者のキャンペーンサイトから全国各地の名産品を掲載したページにアクセス可能とし、商品を注文できるようにすることもできる。   In the courier service utilizing advertisement information supply system, it is possible to access a page on which special products from all over the country are accessed from the campaign site of the courier service so that products can be ordered.

前記宅配便活用広告情報供給システムにおいては、前記商品の注文者のリストをデータベースとして管理し、商品の案内を前記注文者に送るようにしても良い。   In the courier service utilizing advertisement information supply system, a list of orderers of the product may be managed as a database, and product information may be sent to the orderer.

前記宅配便活用広告情報供給システムにおいては、前記宅配伝票の裏面における剥離紙に、前記宅配物に貼り付け可能な広告シールを予め貼り付けておくようにすることができる。   In the delivery service utilizing advertisement information supply system, an advertisement sticker that can be pasted on the delivery item can be pasted on the release paper on the back surface of the delivery slip.

本発明の宅配便活用広告情報供給システムによれば、単なる広告掲載にとどまらず、宅配便利用者による宅配便業者のキャンペーンサイトへのアクセスを可能とし、新たな商品の注文に伴う宅配便利用の増加を図ることができ、且つ景品当選といった宅配便利用者にとっての別の楽しみをも付加し得、宅配便業者、広告スポンサー、取次店、送り主、並びに受け取り主それぞれにとって有益となるという優れた効果を奏し得る。   According to the courier service utilization advertisement information supply system of the present invention, it is possible to access a courier service campaign site by a courier convenience user, not just for advertisement posting, and for courier convenience accompanying new product orders. An excellent effect that can be increased and can also add another pleasure for convenience delivery users such as prize winning, and it will be beneficial for each courier, advertising sponsor, agency, sender, and receiver Can be played.

以下、本発明の実施の形態を添付図面を参照して説明する。   Embodiments of the present invention will be described below with reference to the accompanying drawings.

図1〜図7は本発明を実施する形態の一例であって、図1に示す如く、届け先や依頼主の住所、氏名、電話番号等が記入される複数枚綴りの宅配伝票1の裏面における剥離紙2に、宅配物3(図2参照)に貼り付け可能な広告シール4を予め貼り付け、該広告シール4に、広告を掲載し、携帯電話機による読み取りに対応して宅配便業者のキャンペーンサイトにアクセスするための二次元コードを印字すると共に、インターネット上の宅配便業者のキャンペーンサイトにアクセスするためのURL(Uniform Resource Locator)を印字し、更に、抽選番号を印字する。   FIGS. 1 to 7 show an example of an embodiment of the present invention. As shown in FIG. An advertisement sticker 4 that can be pasted on a delivery item 3 (see FIG. 2) is pasted on the release paper 2 in advance, an advertisement is placed on the advertisement sticker 4, and a courier service campaign corresponding to reading by a mobile phone A two-dimensional code for accessing the site is printed, a URL (Uniform Resource Locator) for accessing the campaign site of the courier service on the Internet, and a lottery number are printed.

前記二次元コードとしては、例えば、白と黒の格子状のパターンで情報を表すQRコード(登録商標)(QR:Quick Response)が一般的であるが、PDF417、ベリコード、或いはマキシコード等を採用することも可能である。   As the two-dimensional code, for example, a QR code (registered trademark) (QR: Quick Response) representing information in a white and black lattice pattern is generally used, but a PDF417, Veri code, or maxi code is adopted. It is also possible to do.

図3に示す如く、送り主は、前記宅配伝票1に必要事項を記入した後、該宅配伝票1と宅配物3とを取次店やコンビニエンスストアへ持参し、そこで店員が前記宅配伝票1の記入を確認し料金を受け取った上で、送り主控えを送り主に手渡すと共に、取扱所控えを保管し、宅配伝票1と広告シール4とをそれぞれ剥離紙2から剥がして図2に示すように宅配物3に貼り付ける。尚、送り主が宅配便業者へ宅配物3の引取りを依頼した場合には、宅配便業者の配送員が送り主の自宅等に直接出向き、前述と同様、前記宅配伝票1の記入を確認し料金を受け取った上で、送り主控えを送り主に手渡すと共に、取扱所控えを保管し、宅配伝票1と広告シール4とをそれぞれ剥離紙2から剥がして図2に示すように宅配物3に貼り付ける。この後、前記宅配物3は宅配便業者により、受け取り主へ届けられる。   As shown in FIG. 3, after the sender fills in the necessary items on the delivery slip 1, the sender brings the delivery slip 1 and the delivery item 3 to the next store or convenience store, and the store clerk fills in the delivery slip 1. After confirming and receiving the fee, the sender copy is handed over to the sender, the store copy is kept, the delivery slip 1 and the advertisement sticker 4 are peeled off from the release paper 2 respectively, and the delivery package 3 as shown in FIG. paste. When the sender requests the courier company to pick up the parcel 3, the delivery person of the courier company goes directly to the home of the sender and confirms the entry of the courier slip 1 as described above. , The sender copy is handed over to the sender, the store copy is kept, the delivery slip 1 and the advertisement sticker 4 are peeled off from the release paper 2 and pasted on the delivery item 3 as shown in FIG. Thereafter, the delivery item 3 is delivered to the recipient by a courier.

そして、当選番号の抽選は定期的(例えば、毎月)に行われており、受け取り主は、前記宅配物3に貼り付けられた広告シール4の広告掲載欄の広告を見る一方、携帯電話機のバーコードリーダーを兼ねる内蔵カメラでQRコード(登録商標)等の二次元コードを撮影し、図4に示す如く、宅配便業者の携帯用のキャンペーンサイトにアクセスし当選番号を確認する。又、バーコードリーダーのついていない携帯電話機の場合、受け取り主は、パソコンにURLを入力し、インターネット上の宅配便業者のキャンペーンサイトにアクセスし当選番号を確認することができる。この際、受け取り主は景品も確認でき、当選している場合には、当選番号と合致する抽選番号が印字された広告シール4と引き換えに景品を獲得することができる。   The winning numbers are drawn on a regular basis (for example, every month), and the recipient sees the advertisement in the advertisement placement column of the advertisement sticker 4 pasted on the delivery item 3 while the mobile phone bar. A two-dimensional code such as a QR code (registered trademark) is photographed with a built-in camera that also serves as a code reader, and the winning number is confirmed by accessing the portable campaign site of the courier as shown in FIG. In the case of a mobile phone without a barcode reader, the recipient can input the URL into a personal computer, access the campaign site of the courier service on the Internet, and confirm the winning number. At this time, the receiver can also confirm the prize, and if the prize is won, the prize can be obtained in exchange for the advertisement sticker 4 on which the lottery number matching the winning number is printed.

仮に、当選していなかったとしても、商品に興味がある場合には、受け取り主は、図5に示す如く、前記宅配便業者のキャンペーンサイトから「商品一覧」を選択し、全国各地の名産品を掲載したページにアクセス可能となり、気に入った商品が見つかれば、商品を注文でき、商品注文者は宅配便で商品を送ってもらうことになる。従って、宅配便利用の増加につながる。   Even if they are not selected, if they are interested in the product, the recipient selects “Product List” from the campaign site of the courier company as shown in FIG. If you find a product you like, you can order the product and the product orderer will send you the product via courier. Therefore, it leads to an increase in convenience for home delivery.

又、受け取り主は、図6に示す如く、前記宅配便業者のキャンペーンサイトから「スポンサー企業一覧」を選択し、スポンサー企業のサイトから資料請求をすることもできる。   In addition, as shown in FIG. 6, the recipient can select “sponsor company list” from the campaign site of the courier company and request materials from the site of the sponsor company.

一方、前記商品の注文者のリストは、図7に示す如く、データベースとして管理し、随時、担当者による情報の追加・更新を行ってサーバーに情報を蓄積し、例えば、九州の居住者には北海道の名産品、北海道の居住者には他の地域の名産品といった具合に、メールに写真を添付して季節毎にPRする商品の案内を前記注文者に送るようにしても良い。前記注文者が再度商品を注文する際には、再び宅配便を使うことになるので宅配便業者の収益が上がることになる。   On the other hand, as shown in FIG. 7, the list of orderers of the product is managed as a database, and information is added and updated by the person in charge at any time to accumulate information on the server. For example, Hokkaido local products and Hokkaido local products may be sent to the orderer with a photo attached to an e-mail and PR information for each season. When the orderer orders the product again, the courier service will be used again, and the profit of the courier service will increase.

このように、前記宅配便業者にとっては、広告収入が新たな収入源となり収益が上がるだけでなく、宅配便利用者が増え、宅配便全体の売り上げが増えるメリットがある。   In this way, the courier company has the advantage that not only advertising revenue becomes a new revenue source and profits increase, but also the number of convenient courier users increases and the sales of the entire courier service increase.

前記広告スポンサーにとっては、斬新な広告で話題が集まり注目度が高くなるメリットがある。   For the advertisement sponsor, there is an advantage that a topic is gathered by a novel advertisement and the degree of attention is increased.

前記取次店やコンビニエンスストアにとっては、宅配便利用者が増え、手数料収入が増えると同時に、来店客が多くなるので店の売り上げが増えるメリットがある。   For the agency store and the convenience store, there are advantages that the number of customers for convenient delivery increases, the fee income increases, and the number of customers increases, so that the sales of the store increase.

前記送り主にとっては、利用者が増えれば、宅配便業者のコストを下げることが可能となり、送料が安くなるメリットがある。   For the sender, if the number of users increases, it is possible to lower the cost of the courier service, and there is an advantage that the shipping cost is reduced.

前記受け取り主にとっては、年賀はがきと同じように抽選で全国各地の名産品が当たる楽しみが生まれるメリットがある。   In the same way as New Year's postcards, the recipient has the advantage of enjoying the chance to win special products from all over the country.

こうして、単なる広告掲載にとどまらず、宅配便利用者による広告スポンサーのキャンペーンサイトへのアクセスを可能とし、新たな商品の注文に伴う宅配便利用の増加を図ることができ、且つ景品当選といった宅配便利用者にとっての別の楽しみをも付加し得、宅配便業者、広告スポンサー、取次店、送り主、並びに受け取り主それぞれにとって有益となる。   In this way, it is possible to access the advertisement sponsor's campaign site by convenient delivery users, not just advertising, and increase the convenience of delivery by ordering new products. Additional enjoyment for the user can also be added, which is beneficial to each courier, advertising sponsor, agency, sender, and receiver.

尚、本発明の宅配便活用広告情報供給システムは、上述の図示例にのみ限定されるものではなく、本発明の要旨を逸脱しない範囲内において種々変更を加え得ることは勿論である。   In addition, the delivery service utilization advertisement information supply system of the present invention is not limited to the illustrated example described above, and it is needless to say that various modifications can be made without departing from the gist of the present invention.

本発明を実施する形態の一例における宅配伝票裏面の剥離紙に予め貼り付けられる広告シールを示す図である。It is a figure which shows the advertisement sticker affixed beforehand on the peeling paper of the back of a delivery slip in an example of embodiment which implements this invention. 本発明を実施する形態の一例における宅配物に宅配伝票と広告シールとを貼り付けた状態を示す斜視図である。It is a perspective view which shows the state which affixed the delivery slip and the advertisement sticker to the delivery thing in an example of the form which implements this invention. 本発明を実施する形態の一例における宅配物の搬送経路を示す概念図である。It is a conceptual diagram which shows the conveyance path | route of the delivery goods in an example of the form which implements this invention. 本発明を実施する形態の一例における携帯電話機での当選番号確認手順を示す図である。It is a figure which shows the winning number confirmation procedure in the mobile telephone in an example of embodiment which implements this invention. 本発明を実施する形態の一例における携帯電話機での商品注文手順を示す図である。It is a figure which shows the goods order procedure with the mobile telephone in an example of the form which implements this invention. 本発明を実施する形態の一例における携帯電話機での広告スポンサー選択手順を示す図である。It is a figure which shows the advertisement sponsor selection procedure in the mobile telephone in an example of embodiment which implements this invention. 本発明を実施する形態の一例における商品の注文者のリストをデータベースとして管理する場合の概念及び画面構成を示す図である。It is a figure which shows the concept and screen structure in the case of managing the list | wrist of the orderer of goods in an example of embodiment which implements this invention as a database.

符号の説明Explanation of symbols

1 宅配伝票
2 剥離紙
3 宅配物
4 広告シール
1 home delivery slip 2 release paper 3 home delivery 4 advertising sticker

Claims (6)

宅配伝票が貼り付けられる宅配物に、広告が掲載され且つ携帯電話機による読み取りに対応して宅配便業者のキャンペーンサイトにアクセスするための二次元コードが印字された広告シールを貼り付けて発送することを特徴とする宅配便活用広告情報供給システム。   Attaching an advertisement sticker with a two-dimensional code printed to access the courier's campaign site corresponding to reading by a mobile phone to the delivery to which the delivery slip is pasted A courier-based advertisement information supply system characterized by 前記広告シールに、インターネット上の宅配便業者のキャンペーンサイトにアクセスするためのURLを印字した請求項1記載の宅配便活用広告情報供給システム。   The courier service utilization advertisement information supply system according to claim 1, wherein a URL for accessing a campaign site of a courier service on the Internet is printed on the advertisement seal. 前記広告シールに、抽選番号を印字し、前記宅配便業者のキャンペーンサイトに当選番号を記載し、該当選番号と合致する抽選番号が印字された広告シールを景品と交換できるようにした請求項1又は2記載の宅配便活用広告情報供給システム。   The lottery number is printed on the advertisement sticker, the winning number is written on the campaign site of the courier company, and the advertisement sticker printed with the lottery number matching the selected number can be exchanged for a prize. Or the delivery service utilization advertisement information supply system of 2 description. 前記宅配便業者のキャンペーンサイトから全国各地の名産品を掲載したページにアクセス可能とし、商品を注文できるようにした請求項1〜3のいずれか一つに記載の宅配便活用広告情報供給システム。   4. The courier service utilization advertisement information supply system according to any one of claims 1 to 3, wherein the courier service campaign site allows access to a page on which special products from various parts of the country are placed, and products can be ordered. 前記商品の注文者のリストをデータベースとして管理し、商品の案内を前記注文者に送るようにした請求項4記載の宅配便活用広告情報供給システム。   5. The courier service utilizing advertisement information supply system according to claim 4, wherein a list of orderers of the product is managed as a database, and product information is sent to the orderer. 前記宅配伝票の裏面における剥離紙に、前記宅配物に貼り付け可能な広告シールを予め貼り付けておくようにした請求項1〜5のいずれか一つに記載の宅配便活用広告情報供給システム。   The courier service utilization advertisement information supply system according to any one of claims 1 to 5, wherein an advertisement sticker that can be affixed to the delivery object is attached in advance to the release paper on the back surface of the delivery slip.
JP2007176196A 2007-07-04 2007-07-04 Advertising information supply system using courier service Withdrawn JP2009014976A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2019087005A (en) * 2017-11-07 2019-06-06 株式会社日立製作所 Delivery management device and delivery management method
CN111178919A (en) * 2018-11-09 2020-05-19 北京沃东天骏信息技术有限公司 Information delivery method, device, equipment and computer readable storage medium

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2019087005A (en) * 2017-11-07 2019-06-06 株式会社日立製作所 Delivery management device and delivery management method
CN111178919A (en) * 2018-11-09 2020-05-19 北京沃东天骏信息技术有限公司 Information delivery method, device, equipment and computer readable storage medium
CN111178919B (en) * 2018-11-09 2023-12-08 北京沃东天骏信息技术有限公司 Information delivery method, device, equipment and computer readable storage medium

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