JP2011515731A - ハイブリッド広告キャンペーン - Google Patents

ハイブリッド広告キャンペーン Download PDF

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Publication number
JP2011515731A
JP2011515731A JP2010547655A JP2010547655A JP2011515731A JP 2011515731 A JP2011515731 A JP 2011515731A JP 2010547655 A JP2010547655 A JP 2010547655A JP 2010547655 A JP2010547655 A JP 2010547655A JP 2011515731 A JP2011515731 A JP 2011515731A
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JP
Japan
Prior art keywords
web
advertisement
placement criteria
keywords
web page
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Pending
Application number
JP2010547655A
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English (en)
Japanese (ja)
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JP2011515731A5 (enExample
Inventor
シュリダール・ラマスワミ
アンジェラ・チュンワー・ライ
マーク・エー・フォルツ
アリエル・エイチ・バーディン
ジュリー・エー・ブラック
ヨルク・ハイリッグ
トーマス・アール・スタニス
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グーグル・インコーポレーテッド
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Application filed by グーグル・インコーポレーテッド filed Critical グーグル・インコーポレーテッド
Publication of JP2011515731A publication Critical patent/JP2011515731A/ja
Publication of JP2011515731A5 publication Critical patent/JP2011515731A5/ja
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2010547655A 2008-02-19 2009-01-07 ハイブリッド広告キャンペーン Pending JP2011515731A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/033,590 US8036936B2 (en) 2008-02-19 2008-02-19 Hybrid advertising campaign
US12/033,590 2008-02-19
PCT/US2009/030339 WO2009105287A1 (en) 2008-02-19 2009-01-07 Hybrid advertising campaign

Publications (2)

Publication Number Publication Date
JP2011515731A true JP2011515731A (ja) 2011-05-19
JP2011515731A5 JP2011515731A5 (enExample) 2013-02-14

Family

ID=40956015

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2010547655A Pending JP2011515731A (ja) 2008-02-19 2009-01-07 ハイブリッド広告キャンペーン

Country Status (6)

Country Link
US (3) US8036936B2 (enExample)
EP (1) EP2260446A4 (enExample)
JP (1) JP2011515731A (enExample)
AU (1) AU2009215745B2 (enExample)
CA (1) CA2715889C (enExample)
WO (1) WO2009105287A1 (enExample)

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JP2015046185A (ja) * 2013-07-01 2015-03-12 ヤフー！ インコーポレイテッド オンラインシステムにおける広告及びコンテンツの統合型市場
JP2015531136A (ja) * 2012-08-20 2015-10-29 フェイスブック，インク． ソーシャルネットワーキングシステムにおける通信から抽出された推論されたトピックを使用した、コンテンツの提供
JP2016521028A (ja) * 2013-03-26 2016-07-14 アルカテル−ルーセント オーディオビジュアルコンテンツとの相互作用の監視
JP2017515818A (ja) * 2014-05-16 2017-06-15 ダウ グローバル テクノロジーズ エルエルシー 水性組成物中のイソチアゾロンの安定化
US9779385B2 (en) 2011-06-24 2017-10-03 Facebook, Inc. Inferring topics from social networking system communications

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US20090234814A1 (en) * 2006-12-12 2009-09-17 Marco Boerries Configuring a search engine results page with environment-specific information
KR100913475B1 (ko) * 2007-03-30 2009-08-25 엔에이치엔비즈니스플랫폼 주식회사 복수의 광고 영역에 관한 광고 통합 관리 방법 및 시스템
US12363199B2 (en) * 2008-05-03 2025-07-15 Tara Chand Singhal Systems and methods for mobile wireless advertising platform part 1
US20090327329A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Price estimation of overlapping keywords
US8489582B2 (en) * 2008-08-06 2013-07-16 Yahoo! Inc. Interconnected, universal search experience across multiple verticals
US20110066477A1 (en) * 2009-04-07 2011-03-17 Fuhu, Inc. Device and method for creating, distributing, managing and monetizing widgets using templates
US20110055017A1 (en) * 2009-09-01 2011-03-03 Amiad Solomon System and method for semantic based advertising on social networking platforms
US20110106615A1 (en) * 2009-11-03 2011-05-05 Yahoo! Inc. Multimode online advertisements and online advertisement exchanges
US20110150193A1 (en) * 2009-12-23 2011-06-23 Nelson Cain System and method for monetizing telephone calls to disconnected business listings
US9195990B2 (en) * 2010-06-02 2015-11-24 Integral Ad Science, Inc. Methods, systems, and media for reviewing content traffic
US20110314044A1 (en) * 2010-06-18 2011-12-22 Microsoft Corporation Flexible content organization and retrieval
US20120030015A1 (en) * 2010-07-29 2012-02-02 Google Inc. Automatic abstracted creative generation from a web site
WO2012119192A1 (en) * 2011-03-04 2012-09-13 Munitz Gary Paul Method and apparatus for advertising using social media
US20190119145A1 (en) * 2011-10-14 2019-04-25 Google Inc. Methods, apparatuses, and computer-readable media for automatic ad campaign creation
US8768774B2 (en) 2011-11-29 2014-07-01 Facebook, Inc. Advertisements with multiple targeting criteria bids
US20130159091A1 (en) * 2011-12-19 2013-06-20 William Anthony Harper Hosted website access prompted by product
US9146993B1 (en) 2012-03-16 2015-09-29 Google, Inc. Content keyword identification
CN103368812B (zh) * 2012-03-26 2016-12-14 阿里巴巴集团控股有限公司 信息自动投放方法及设备
US9501572B2 (en) * 2012-06-29 2016-11-22 Google Inc. Content placement criteria expansion
US9514220B1 (en) * 2012-10-19 2016-12-06 Google Inc. Generating content placement criteria based on a search query
WO2014120108A1 (en) * 2013-01-29 2014-08-07 Google Inc. Automatic bid generation
EP2987318B1 (en) * 2013-04-16 2023-02-22 Oohms NY LLC System and method for the distribution of audio and projected visual content
WO2015012747A1 (en) * 2013-07-22 2015-01-29 Google Inc. Broad match control
US11157950B2 (en) * 2014-05-09 2021-10-26 2Kdirect, Inc. Attribution of responses to advertising
US20210357936A1 (en) * 2020-05-12 2021-11-18 Jpmorgan Chase Bank, N.A. Systems and methods for dynamic rule generation for filtering context-based system, transactional, and behavioral data

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* Cited by examiner, † Cited by third party
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JP2001306608A (ja) * 2000-04-25 2001-11-02 E-Classis Inc 広告装置、方法、記録媒体
JP2002063403A (ja) * 2000-08-21 2002-02-28 Nobuyuki Kajikawa インターネットホームページ上の広告仲介システム
JP2006508472A (ja) * 2002-11-27 2006-03-09 ミヴァ・インコーポレーテッド 転送先の広告主ウェブサイトをローテーションさせる付け値可能な広告ユニットを有するペイフォーパフォーマンス広告のためのシステムおよび方法
JP2006268771A (ja) * 2005-03-25 2006-10-05 Matsushita Electric Ind Co Ltd 検索結果提供装置
WO2006115508A2 (en) * 2005-04-22 2006-11-02 Google, Inc. Suggesting targeting information for ads, such as websites and/or categories of websites for example
JP2007524894A (ja) * 2003-03-21 2007-08-30 オーバーチュア サービシズ インコーポレイテッド 検索結果リスト内の広告主により支払われる価格を変更するシステム及び方法

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KR20050032076A (ko) 2005-03-07 2005-04-06 이창경 온라인 컨텐츠의 광고 방법
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US20070038516A1 (en) * 2005-08-13 2007-02-15 Jeff Apple Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement
WO2007060345A2 (fr) * 2005-11-25 2007-05-31 Referencement . Com Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet
US20070150347A1 (en) * 2005-12-22 2007-06-28 Bhamidipati Venkata S J Dynamic backfill of advertisement content using second advertisement source
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US20080114672A1 (en) * 2006-11-09 2008-05-15 Sihem Amer Yahia Method and system for bidding on advertisements
US20080154700A1 (en) * 2006-12-19 2008-06-26 Celeritasworks, Llc Campaign awareness management systems and methods
US8402114B2 (en) * 2006-12-28 2013-03-19 Advertising.Com Llc Systems and methods for selecting advertisements for display over a communications network
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Publication number Priority date Publication date Assignee Title
JP2001306608A (ja) * 2000-04-25 2001-11-02 E-Classis Inc 広告装置、方法、記録媒体
JP2002063403A (ja) * 2000-08-21 2002-02-28 Nobuyuki Kajikawa インターネットホームページ上の広告仲介システム
JP2006508472A (ja) * 2002-11-27 2006-03-09 ミヴァ・インコーポレーテッド 転送先の広告主ウェブサイトをローテーションさせる付け値可能な広告ユニットを有するペイフォーパフォーマンス広告のためのシステムおよび方法
JP2007524894A (ja) * 2003-03-21 2007-08-30 オーバーチュア サービシズ インコーポレイテッド 検索結果リスト内の広告主により支払われる価格を変更するシステム及び方法
JP2006268771A (ja) * 2005-03-25 2006-10-05 Matsushita Electric Ind Co Ltd 検索結果提供装置
WO2006115508A2 (en) * 2005-04-22 2006-11-02 Google, Inc. Suggesting targeting information for ads, such as websites and/or categories of websites for example

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9779385B2 (en) 2011-06-24 2017-10-03 Facebook, Inc. Inferring topics from social networking system communications
JP2015531136A (ja) * 2012-08-20 2015-10-29 フェイスブック，インク． ソーシャルネットワーキングシステムにおける通信から抽出された推論されたトピックを使用した、コンテンツの提供
JP2016521028A (ja) * 2013-03-26 2016-07-14 アルカテル−ルーセント オーディオビジュアルコンテンツとの相互作用の監視
JP2015046185A (ja) * 2013-07-01 2015-03-12 ヤフー！ インコーポレイテッド オンラインシステムにおける広告及びコンテンツの統合型市場
JP2017515818A (ja) * 2014-05-16 2017-06-15 ダウ グローバル テクノロジーズ エルエルシー 水性組成物中のイソチアゾロンの安定化

Also Published As

Publication number Publication date
US20150262250A1 (en) 2015-09-17
US20120089459A1 (en) 2012-04-12
EP2260446A1 (en) 2010-12-15
WO2009105287A1 (en) 2009-08-27
CA2715889C (en) 2015-06-02
AU2009215745B2 (en) 2013-05-02
US20090210385A1 (en) 2009-08-20
US9058613B2 (en) 2015-06-16
US8036936B2 (en) 2011-10-11
CA2715889A1 (en) 2009-08-27
AU2009215745A1 (en) 2009-08-27
EP2260446A4 (en) 2012-11-21

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