CA2715889C - Hybrid advertising campaign - Google Patents

Hybrid advertising campaign Download PDF

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Publication number
CA2715889C
CA2715889C CA2715889A CA2715889A CA2715889C CA 2715889 C CA2715889 C CA 2715889C CA 2715889 A CA2715889 A CA 2715889A CA 2715889 A CA2715889 A CA 2715889A CA 2715889 C CA2715889 C CA 2715889C
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CA
Canada
Prior art keywords
web property
keywords
placement criteria
content item
web
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2715889A
Other languages
English (en)
French (fr)
Other versions
CA2715889A1 (en
Inventor
Sridhar Ramaswamy
Angela Chunwah Lai
Mark A. Foltz
Ariel H. Bardin
Julie A. Black
Joerg Heilig
Thomas R. Stanis
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
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Google LLC
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Filing date
Publication date
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Publication of CA2715889A1 publication Critical patent/CA2715889A1/en
Application granted granted Critical
Publication of CA2715889C publication Critical patent/CA2715889C/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA2715889A 2008-02-19 2009-01-07 Hybrid advertising campaign Active CA2715889C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/033,590 US8036936B2 (en) 2008-02-19 2008-02-19 Hybrid advertising campaign
US12/033,590 2008-02-19
PCT/US2009/030339 WO2009105287A1 (en) 2008-02-19 2009-01-07 Hybrid advertising campaign

Publications (2)

Publication Number Publication Date
CA2715889A1 CA2715889A1 (en) 2009-08-27
CA2715889C true CA2715889C (en) 2015-06-02

Family

ID=40956015

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2715889A Active CA2715889C (en) 2008-02-19 2009-01-07 Hybrid advertising campaign

Country Status (6)

Country Link
US (3) US8036936B2 (enExample)
EP (1) EP2260446A4 (enExample)
JP (1) JP2011515731A (enExample)
AU (1) AU2009215745B2 (enExample)
CA (1) CA2715889C (enExample)
WO (1) WO2009105287A1 (enExample)

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US8489582B2 (en) * 2008-08-06 2013-07-16 Yahoo! Inc. Interconnected, universal search experience across multiple verticals
US20110066477A1 (en) * 2009-04-07 2011-03-17 Fuhu, Inc. Device and method for creating, distributing, managing and monetizing widgets using templates
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US20110106615A1 (en) * 2009-11-03 2011-05-05 Yahoo! Inc. Multimode online advertisements and online advertisement exchanges
US20110150193A1 (en) * 2009-12-23 2011-06-23 Nelson Cain System and method for monetizing telephone calls to disconnected business listings
US9195990B2 (en) * 2010-06-02 2015-11-24 Integral Ad Science, Inc. Methods, systems, and media for reviewing content traffic
US20110314044A1 (en) * 2010-06-18 2011-12-22 Microsoft Corporation Flexible content organization and retrieval
US20120030015A1 (en) * 2010-07-29 2012-02-02 Google Inc. Automatic abstracted creative generation from a web site
WO2012119192A1 (en) * 2011-03-04 2012-09-13 Munitz Gary Paul Method and apparatus for advertising using social media
US9779385B2 (en) 2011-06-24 2017-10-03 Facebook, Inc. Inferring topics from social networking system communications
US20190119145A1 (en) * 2011-10-14 2019-04-25 Google Inc. Methods, apparatuses, and computer-readable media for automatic ad campaign creation
US8768774B2 (en) 2011-11-29 2014-07-01 Facebook, Inc. Advertisements with multiple targeting criteria bids
US20130159091A1 (en) * 2011-12-19 2013-06-20 William Anthony Harper Hosted website access prompted by product
US9146993B1 (en) * 2012-03-16 2015-09-29 Google, Inc. Content keyword identification
CN103368812B (zh) * 2012-03-26 2016-12-14 阿里巴巴集团控股有限公司 信息自动投放方法及设备
US9501572B2 (en) 2012-06-29 2016-11-22 Google Inc. Content placement criteria expansion
US20140052540A1 (en) * 2012-08-20 2014-02-20 Giridhar Rajaram Providing content using inferred topics extracted from communications in a social networking system
US9514220B1 (en) * 2012-10-19 2016-12-06 Google Inc. Generating content placement criteria based on a search query
US20150317697A1 (en) * 2013-01-29 2015-11-05 Google Inc. Automatic bid generation
EP2785015A1 (en) * 2013-03-26 2014-10-01 Alcatel Lucent Monitoring Interactions with Audiovisual Content
US9881581B2 (en) * 2013-04-16 2018-01-30 Oohms Ny Llc System and method for the distribution of audio and projected visual content
US8788338B1 (en) * 2013-07-01 2014-07-22 Yahoo! Inc. Unified marketplace for advertisements and content in an online system
WO2015012747A1 (en) * 2013-07-22 2015-01-29 Google Inc. Broad match control
US11157950B2 (en) * 2014-05-09 2021-10-26 2Kdirect, Inc. Attribution of responses to advertising
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US20210357936A1 (en) * 2020-05-12 2021-11-18 Jpmorgan Chase Bank, N.A. Systems and methods for dynamic rule generation for filtering context-based system, transactional, and behavioral data

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Also Published As

Publication number Publication date
AU2009215745B2 (en) 2013-05-02
CA2715889A1 (en) 2009-08-27
AU2009215745A1 (en) 2009-08-27
EP2260446A4 (en) 2012-11-21
JP2011515731A (ja) 2011-05-19
EP2260446A1 (en) 2010-12-15
US20120089459A1 (en) 2012-04-12
US20150262250A1 (en) 2015-09-17
US8036936B2 (en) 2011-10-11
US9058613B2 (en) 2015-06-16
US20090210385A1 (en) 2009-08-20
WO2009105287A1 (en) 2009-08-27

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Effective date: 20130111