JP2011221664A - Customer information management system and customer information management device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently collect and provide new customer data including even preferences of a user.SOLUTION: A customer information management server receives an individual information of a slave user who has accessed on the basis of a predetermined code information contained in a business-card-like card with an advertisement distributed from a master user, and an intrinsic receipt number described on a receipt that the slave user has received in a shop, registers them in a database, and then transmits them to an information management server. The information management server receives the individual information of the slave user and the receipt number, registers them in the database, acquires sales data corresponding to the receipt number from the shop, matches the individual information of the slave user and the sales data corresponding to the receipt number, thus generates a customer data reflecting a preference of the slave user, and registers them in the database.

Description

  The present invention relates to a customer information management system and a customer information management apparatus, and is suitable for application to, for example, collecting, managing and utilizing customer information of a new customer via a business card card.

  Conventionally, a child user who has received a business card card with an advertisement from a parent user uses a mobile phone or the like to capture a QR code attached to the business card card with an advertisement and access a predetermined site. When the contact information of the user is transmitted, an electronic coupon corresponding to the privilege information attached to the business card card with advertisement is displayed on the mobile phone on condition that temporary member registration is performed, and the privilege is obtained via the electronic coupon. An advertising system has been proposed (see Patent Document 1).

JP 2007-140667 A

  By the way, in the advertising system described in Patent Document 1 described above, personal information such as a child user's address, name, and telephone number is collected by providing an electronic coupon on condition that the child user registers as a temporary member. Although there is a problem, there is a problem that the customer data relating to the preference of the child user such as the product purchase history cannot be provided to the advertisement client.

  The present invention has been made in consideration of the above points, and intends to propose a customer information management system and a customer information management apparatus that can efficiently collect new customer data including user preferences.

  In order to solve such a problem, in the present invention, personal information of a child user who has accessed based on predetermined code information posted on a business card with an advertisement distributed from a parent user, and the child user Receiving means for receiving the unique receipt number of the child user CU described in the receipt received in step 1, first registration means for registering the personal information and receipt number of the child user in a predetermined database, personal information of the child user, and Customer information management server comprising a sending means for sending a receipt number, a receiving means for receiving personal information and receipt number of a child user, and a second registration for registering the personal information and receipt number of the child user in a predetermined database Means, acquisition means for obtaining sales data corresponding to the receipt number from the store, personal information and receipt number of the child user A customer information management system is constructed by an information management server including control means for generating customer data reflecting the child user's preference by matching the corresponding sales data and registering it in the database by the second registration means To do.

  As a result, the information management server matches the child user's personal information and the sales data corresponding to the receipt number acquired from the store after registering the personal information and receipt number of the child user received from the customer information management server in the database. By doing so, customer data reflecting the child user's preferences can be newly generated and registered in the database, and thus new customer data including user preferences can be efficiently collected.

  In the present invention, the personal information of the child user who has accessed based on the predetermined code information posted on the business card card with advertisement distributed from the parent user and the receipt received by the child user at the store Receiving means for receiving the specific receipt number of the child user CU described, registration means for registering the personal information and receipt number of the child user in a predetermined database, and acquisition for acquiring sales data corresponding to the receipt number from the store And a control means for generating customer data reflecting the child user's preference by matching the personal information of the child user and the sales data corresponding to the receipt number, and registering it in the database by the registration means. To do.

  Thus, after receiving the child user's personal information and receipt number and registering it in the database, the child user's preference is matched by matching the child user's personal information with the sales data corresponding to the receipt number acquired from the store. Can be newly generated and registered in the database, and thus new customer data including user preferences can be efficiently collected.

  According to the present invention, after the personal information and receipt number of the child user received from the customer information management server are registered in the database, the personal information of the child user is matched with the sales data corresponding to the receipt number acquired from the store. Thus, it is possible to newly generate customer data reflecting the child user's preference and register it in the database, thus realizing a customer information management system capable of efficiently collecting new customer data including the user's preference. be able to.

  Further, according to the present invention, the personal information and the receipt number of the child user are received and registered in the database, and then the child user's personal information is matched with the sales data corresponding to the receipt number acquired from the store. It is possible to realize a customer information management device that can newly generate customer data reflecting child user preferences and register them in the database, and can efficiently collect new customer data including user preferences. .

It is a basic block diagram which shows the whole structure of a customer information management system. It is a basic block diagram which shows the structure of a customer information management server. It is a basic block diagram which shows the structure of an information management server. It is a basic block diagram which shows the structure of a shop terminal. It is an approximate line figure showing a business card card with an advertisement. It is an approximate line figure used for explanation of the contents of a receipt. It is a sequence chart with which it uses for description of a customer information management sequence (1). It is a sequence chart with which it uses for description of a customer information management sequence (2).

Hereinafter, modes for carrying out the invention will be described. The description will be given in the following order.
1. Embodiment 2. FIG. Other embodiments

(1) Overall Configuration of Customer Information Management System In FIG. 1, reference numeral 1 denotes a customer information management system as a whole, which includes a customer information management server 2 of a customer information management company UDM, an information management server 3 of a client company CP, and the client It is comprised by the store terminal 4 of the store ST which belongs to the company CP.

  The customer information management server 2 and the information management server 3 are connected to each other via the Internet 5, and the information management server 3 and the store terminal 4 are connected to each other via a dedicated line 6. The information management server 3 and the store terminal 4 may be connected to each other via the Internet 5, and the connection form is not particularly limited.

  This customer information management company UDM creates a business card card on which personal information (name, affiliation, contact information, etc.) of the parent user PU is printed based on a request from the parent user PU such as a college student. Provided to PU. The target of the parent user PU is not limited to a college student, and may be a member of society, a junior high school student, or the like.

  Here, the customer information management company UDM may create a business card card in-house and provide it to the parent user PU, or have an external printing company create a business card card and provide it to the parent user PU. You may make it do.

  At this time, when creating a business card card, the customer information management company UDM registers the personal information of the parent user PU with the customer information management server 2 and frees (or discounts) the business card creation fee of the parent user. ) On the back of the business card card.

  Accordingly, the customer information management company UDM creates a business card card (hereinafter referred to as an advertising business card card) on which the advertisement of the client company CP is placed on the back of the business card based on the order from the client company CP. The client company CP receives an advertisement fee on the assumption that this is provided to the parent user PU free of charge.

  The parent user PU who has obtained the business card with advertisement card free of charge will distribute the business card to a plurality of child users CU, and the child user CU is posted on the back side of the business card card with advertisement. The advertisement of the client company CP can be visually confirmed.

  Incidentally, if the parent user PU does not want the parent user PU to post the client company's advertisement on the back side of the business card, the customer information management company UDM can provide a normal business card card without advertisement by paying a regular fee. .

  Then, the child user CU is guided by the advertisement of the client company CP and goes to the store ST of the client company CP, where he / she purchases goods and receives a predetermined service.

  Thus, in the client company CP, the child user CU who has received the business card card with advertisement from the parent user PU via the customer information management company UDM can be guided to the store ST of the client company CP to increase the number of customers. ing.

(2) Configuration of Customer Information Management Server The configuration of the customer information management server 2 of the customer information management company UDM constructing the customer information management system 1 will be described with reference to FIG.

  In the customer information management server 2, a CPU (Central Processing Unit) 20 connected to each other via a bus 2 </ b> A reads a basic program and various application programs from a hard disk drive 21 and starts them in a RAM (Random Access Memory) 22. The personal information of the parent user PU who creates the business card card with an advertisement can be collected and managed.

  Further, the customer information management server 2 has a network interface 23, and can exchange various data with the information management server 3 of the client company CP connected via the Internet 5.

  On the other hand, the customer information management server 2 registers and manages the personal information of the parent user PU who creates the business card with an advertisement in the customer information management database 24, and points about the points to be given to the parent user PU. The management database 25 is registered and managed.

  In addition, the customer information management server 2 registers and manages the contents posted on the front and back sides of the business card with advertisement provided to the parent user PU as business card information in the business card information management database 26, and receives an advertisement request. Various information regarding the client company CP, such as name, location, and access destination, is registered in the client information management database 27 and managed.

  Further, the customer information management server 2 registers and manages advertisement design data having a plurality of types of design patterns received in advance from the client company CP that has received the request for advertisement. Is created, the parent user PU can select advertisement design data of a desired design pattern as a backside publication target.

(3) Configuration of Information Management Server The configuration of the information management server 3 of the client company CP constructing the customer information management system 1 will be described with reference to FIG.

  The information management server 3 is configured such that the CPU 30 connected to each other via the bus 3A reads the basic program and various application programs from the hard disk drive 31 and starts them in the RAM 32. Personal information, advertisement design data, and receipt information Such information is registered and managed.

  This information management server 3 has a customer management database 34 for registering and managing the personal information of the parent user PU received from the customer information management server 2 of the customer information management company UDM via the network interface 33. .

  Incidentally, even when the information management server 3 receives the personal information of the child user CU from the customer information management server 2 via the network interface 33, the information management server 3 registers the personal information of the child user CU in the customer management database 34. It is made to manage.

  Further, the information management server 3 provides a point management database 35 for reducing a predetermined number of points and managing the points for each user when a predetermined condition (described later) is satisfied for the parent user PU and the child user CU. Have.

  Further, the information management server 3 has a business card back advertisement information database 36 for registering advertisement design data of a plurality of types of design patterns, and these advertisement design data are sent to the customer information management server 2 via the network interface 33. It is made to offer.

  Furthermore, the information management server 3 has a store information database 37 for registering and managing store information (name, location, contact information, etc.) regarding stores ST such as directly managed stores or franchise stores of the client company CP.

  The information management server 3 registers the receipt information corresponding to the receipt number when the product is sold or the service is provided at the store ST, which is sent from the store terminal 4 of the store ST via the dedicated line 6 and the network interface 33. A receipt information management database 38 to be managed, and a sales management database 39 for registering and managing sales data included in the receipt information in association with the receipt number.

  Here, the receipt number is a unique number written on a receipt that is generally delivered from the store ST at the time of purchase of the product, etc., and this receipt number includes the store ST, the sales date and time, the sales item number, the number, the discount amount, and Sales data indicating the total amount of sales and the like are associated with each other.

  Therefore, the CPU 30 of the information management server 3 registers and manages the receipt number and the identification numbers of the parent user PU and the child user CU in association with the receipt information management database 38, while the receipt number and the sales number of the sales management database 39. By registering and managing sales data in association with each other, it is possible to easily obtain sales for the day, sales for each store ST, and the like.

(4) Configuration of Store Terminal The configuration of the store terminal 4 of the store ST that constructs the customer information management system 1 will be described with reference to FIG.

  The store terminal 4 relates to a service at the time of sale of products required in the store ST by the CPU 40 mutually connected via the bus 4A reading out the basic program and various application programs from the hard disk drive 41 and starting them in the RAM 42. Special information and sales data are registered and managed.

  The store terminal 4 has an input key 46, and accepts input of a product name, number, etc. according to an input operation of a store clerk (operator) to the input key 46, or gives a predetermined privilege as part of a service for a purchaser. Whether to give or not is determined.

  The store terminal 4 is registered and managed in the privilege information management database 44 in a state in which the content of the privilege, the provision period, the discount rate, etc. are associated with the privilege number, and the sales data for each purchaser is received. Registration is managed in the sales information database 45 in a state corresponding to the numbers.

(5) Specific image of business card card with advertisement Next, with reference to FIGS. 5A and 5B, a specific image of the business card card CA with paper used in this customer information management system 1 Will be explained.

  First, as shown in FIG. 5 (A), the business card with an advertisement CA is attached to the parent user PU registered in the customer information management server 2 of the customer information management company UDM “◯ × University □ △” "Laboratory", name "Taro Suzuki", telephone number "090-1234-5678" and e-mail address "ooo@xxx.ne.jp" are printed as contact information so that it can be used as a general business card Has been made.

  In addition, on the back side of the business card card with advertisement CA, advertisement information of advertisement design data selected by the parent user PU from a plurality of types of design patterns in response to a request from the client company CP is printed.

  Specifically, since the business card CP with advertisement is, for example, the client company CP is “◯ △ □ hamburger” on the back side, the logo LG of “◯ △ □ hamburger”, and the hamburger and drink are combined. An image IMG corresponding to privilege information indicating 10% off and a privilege number SN of “Privilege No. 12345” are posted as advertisement information CM.

  In addition, on the back of the business card card with advertisement CA, in order to receive a privilege corresponding to the privilege number SN, a comment “☆ Please present this surface directly!” And “☆ Access QR code! Receipt number! The comment “Point GET!” And the QR code CD are printed.

  That is, the business card with advertisement CA functions as a function of the advertisement information CM on the back side to guide the child user CU who has received the business card with advertisement CA from the parent user PU to a store ST of a so-called client company CP. The customer information management server 2 functions as a guide window for guiding the child user CU to a predetermined site established via the QR code CD.

  The QR code CD includes not only the access destination for the customer information management server 2 but also the identification number of the parent user PU as information.

  Accordingly, when the child user CU accesses the customer information management server 2 by reading the QR code CD using a mobile phone or the like, for example, the CPU 20 of the customer information management server 2 passes the child user's mobile phone through the mobile phone of the child user. By receiving the identification number of the parent user PU, the parent user PU who has distributed the business card card with advertisement CA to the child user CU can be specified.

(6) Specific Contents of Receipt Next, specific contents of the receipt RC used in the customer information management system 1 will be described with reference to FIG.

  From the top of this receipt RC, the company name “○ △ □ Hamburger” of the client company CP, the branch name “Roppongi Branch”, the telephone number “03-000-xxxx” and the location “1-1-1 Roppongi, Minato-ku, Tokyo” ", And the date and time of purchase" 2010/01/26 (Tuesday) 13:30 "and the specific receipt number" No. 04-100134831932 "are described below.

  Furthermore, in the receipt RC, the purchased product name and price “Cheese Burger: 150 yen, Coke: 150 yen”, Total amount “Total: 300 yen”, Discount rate “Discount 10% (privilege No.12345): 30 yen”, And the final total amount after discount “Final total: 270 yen” is described.

  Therefore, in the customer information management system 1, for the child user CU who saw the comment “☆ Access QR code! Enter receipt number and point GET!” On the back side of the business card card with advertisement CA. At the store ST, it is possible to instantly understand that the receipt number “No. 04-100134831932” of the receipt RC may be input after purchasing the product.

(7) Overall Flow in Customer Information Management System Next, the overall flow in the customer information management system 1 will be described with reference to FIG. 1, FIG. 7, and FIG. Here, in FIG. 1, the rough flow is indicated by thick arrows (1) to (16), and in FIG. 7 and FIG. 8, the flow of processing is indicated by thin arrows.

  In the customer information management system 1 (FIG. 1), the customer information management company UDM receives an advertisement request from the client company CP (“(1) Advertisement request”).

  Specifically, in step SP1 (FIG. 7), the information management server 3 of the client company CP reads out the advertisement design data to be posted on the back side of the business card card with advertisement CA from the business card back advertisement information database 36 and manages customer information. The information is provided to the customer information management server 2 of the company UDM, and the process proceeds to the next step SP2.

  At this time, in step SP11 (FIG. 7), the customer information management server 2 receives the advertisement design data consisting of a plurality of types of design patterns from the information management server 3 of the client company CP and stores it in the advertisement design database 28, and the next step SP12. Move on.

  In step SP12 (FIG. 7), the customer information management server 2 widely announces free provision of the business card card with advertisement CA via a predetermined site established on the Internet 5, so that the business card with advertisement on the web. A new member (parent user PU) of the letter card CA is recruited, and the process proceeds to the next step SP13.

  In the customer information management system 1 (FIG. 1), the parent user PU accesses a site established by the customer information management server 2 using a network connection means such as a personal computer or a mobile phone, and In order to receive free provision, the personal information of the parent user PU is registered in the customer information management server 2 (“(2) Registration of personal information”).

  Specifically, in step SP31 (FIG. 7), the parent user PU (FIG. 7) performs registration processing on the customer information management server 2 by inputting the personal information of the parent user PU via the network connection means. At the same time, the application for the business card card with advertisement CA is applied by selecting on the site the advertisement design data of the design pattern to be printed on the back side of the business card card with advertisement CA that receives the free offer, and the process proceeds to the next step SP32. .

  At this time, in the customer information management company UDM (FIG. 1), after creating the business card card with advertisement CA based on the personal information and advertisement design data of the parent user PU, the business card card with advertisement CA is free of charge to the parent user PU. ("(3) Providing business card cards for free").

  As a result, the parent user PU (FIG. 1) entrusts management of personal information registered in the customer information management server 2 to the customer information management server 2 (“(4) Management of personal information”).

  Here, the parent user PU receives a free provision of the advertising business card card CA on the condition that the advertising of the client business CP is placed on the back side of the advertising business card card CA. It is assumed that the user consents to provide personal information of the parent user PU itself.

  Accordingly, the customer information management server 2 (FIG. 1) of the customer information management company UDM provides the personal information of the parent user PU to the information management server 3 of the client company CP (“(5) Providing personal information of the parent user” ").

  In practice, in step SP13 (FIG. 7), the customer information management server 2 receives the personal information of the parent user PU sent via the network connection means, registers it in the customer information management database 24, and stores the personal information. The information is transmitted to the information management server 3 of the client company CP, and the process proceeds to the next step SP14.

  At this time, in step SP2 (FIG. 7), the information management server 3 of the client company CP receives the personal information of the parent user PU from the customer information management server 2, registers it in the customer management database 34, and moves to the next step SP3.

  In step SP14 (FIG. 7), the customer information management server 2 creates the business card card with advertisement CA, provides it to the parent user PU, and then places it on the front and back of the business card card with advertisement CA of the parent user PU. The contents (hereinafter referred to as business card information) are registered in the business card information management database 26, and the process proceeds to the next step SP15.

  The parent user PU (FIG. 1) who received the free business card card with advertisement CA from the customer information management company UDM distributes the business card card with advertisement CA to a plurality of child users CU (“(6) Business card” Card form ").

  That is, in step SP32 (FIG. 7), the parent user PU distributes the business card card with advertisement CA to the plurality of child users CU, and proceeds to the next step SP33.

  At this time, in step SP41 (FIG. 7), the child user CU receives the advertising business card card CA from the parent user PU, and proceeds to the next step SP42.

  The child user CU (FIG. 1) who received the business card card with advertisement CA from the parent user PU confirms the advertisement information CM (FIG. 5) on the back side of the business card card with advertisement CA, and then stores the store ST of the client company CP. Go to the store and purchase the product ("(7) Check the advertising information on the back and purchase the product at the client company store").

  In practice, in step SP42 (FIG. 7), the child user CU confirms the advertisement information CM posted on the back side of the business card card with advertisement CA and purchases the product at the store ST of the client company CP as the advertiser. The privilege number SN (FIG. 5) posted on the back side of the business card card with advertisement CA is presented, and the process proceeds to the next step SP43.

  At this time, in step SP51 (FIG. 7), the store terminal ST accepts an operation input by the store clerk's input key 46 for the privilege number SN (privilege No. 12345) posted on the back side of the business card card with advertisement CA, and the privilege number. The receipt number “No. 04-100134831932” when the privilege of SN (privilege No. 12345) is provided and the privilege number SN (privilege No. 12345) are associated with each other and registered in the privilege information management database 44. The process proceeds to step SP52.

  At this time, in step SP43 (FIG. 7), when the child user CU purchases a product at the store ST, the child user CU receives the privilege of the privilege number SN (privilege No. 12345) posted on the back side of the business card card with advertisement CA. Then, the process proceeds to the next step SP44.

  In this case, the privilege of the privilege number SN (privilege No. 12345) is “store ST (〇 △ □ hamburger)” as posted as the advertisement information CM on the back side of the business card card with advertisement CA (FIG. 5). If you buy a cheeseburger and cola at 10%, you will receive a 10% discount. ”For child users CU, the benefit number SN (privilege No. 12345) on the back of the business card card with advertisement at the store ST You can enjoy this privilege just by presenting.

  The store terminal ST (FIG. 1) associates the receipt number “No. 04-100134831932” of the receipt RC (FIG. 6) with the receipt number “No. 04-100134831932” for the purchase of the product of the child user CU. The sales data is transmitted to the information management server 3 of the client company CP via the dedicated line 6 ((8) Sales data associated with the receipt number is transmitted).

  That is, in step SP52 (FIG. 7), the store terminal ST registers the sales data for the product purchase of the child user CU in the sales information database 45, and the receipt number “No. 04-100134831932” of the receipt RC (FIG. 6), The sales data associated with the receipt number “No. 04-100134831932” is transmitted to the information management server 3 of the client company CP via the dedicated line 6, and the process proceeds to the next step SP53.

  Here, the sales data includes the product name and amount shown in the receipt RC (FIG. 6) “Cheese Burger: 150 Yen, Coke: 150 Yen”, total amount “Total: 300 Yen”, discount rate “Discount 10% ( Benefit No. 12345): 30 yen "and the final total amount after discount" Final total: 270 yen "are all included.

  At this time, in step SP3 (FIG. 7), the information management server 3 of the client company CP registers the receipt number “No. 04-100134831932” and the sales data transmitted from the store terminal ST in the sales management database 39, and Control goes to step SP4.

  In step SP53 (FIG. 7), the store terminal ST prints the receipt RC (No. 04-100134831932) registered in the privilege information management database 44, the sales data registered in the sales information database 45, etc. 6) is generated and output from an external printer, and the process proceeds to the next step SP54.

  At that time, the child user CU (FIG. 1) receives a receipt RC from the store ST at the time of liquidation of product purchase (“(9) Receive receipt”).

  That is, in step SP44 (FIG. 7), the child user CU receives the receipt RC (FIG. 6) on which the receipt number “No. 04-100134831932” is printed, and proceeds to the next step SP45.

  In step SP45 (FIG. 8), the child user CU reads the access destination of the customer information management server 2 and the identification number of the parent user PU from the QR code CD posted on the back of the advertising business card card CA. For example, after accessing the customer information management server 2 of the customer information management company UDM with a mobile phone and transmitting a blank mail in accordance with an instruction from the customer information management server 2, the process proceeds to the next step SP46.

  At this time, in step SP15 (FIG. 8), the customer information management server 2 reads a registration URL (Uniform Resource Locator) stored in advance in the hard disk drive 21 and sends it back to the mobile phone of the child user CU. Move on to SP16.

  The child user CU (FIG. 1) accesses the customer information management server 2 by the mobile phone according to the registration URL, and receives the personal information of the child user CU and the receipt number “No. 04- printed on the receipt RC”. 100134831932 "is transmitted and new registration of the child user CU is performed with respect to the customer information management server 2 (" (10) Send personal information and receipt number for registration ").

  In practice, in step SP46, the child user CU accesses the registration URL, and transmits the personal information of the child user CU and the receipt number “No. 04-100134831932” of the receipt RC, thereby managing the customer information. New registration of the child user CU is performed with respect to the server 2, and the process proceeds to the next step SP47.

  At this time, in addition to the personal information and receipt number “No. 04-100134831932” of the child user CU, the child user UC also matches the identification number of the parent user PU read from the QR code CD. 2 is transmitted.

  The customer information management server 2 registers the personal information of the child user CU and the receipt number “No. 04-100134831932” of the receipt RC in the customer information management database 24, and the personal information and the receipt number of the child user CU. “No. 04-100134831932” is transmitted to the information management server 3 of the client company CP (“(11) provide personal information and receipt number of child user”).

  That is, in step SP16 (FIG. 8), the customer information management server 2 newly registers the personal information of the child user CU and the receipt number “No. 04-100134831932” in the customer information management database 24 and stores them in the client company CP. After transmitting to the information management server 3, the process proceeds to the next step SP17.

  Here, the customer information management server 2 newly registers the personal information of the child user CU and the receipt number “No. 04-100134831932” in the customer information management database 24. This means that it becomes a new parent user PU who distributes the name card card CA.

  In step SP4 (FIG. 8), the information management server 3 of the client company CP registers the personal information of the child user CU sent from the customer information management server 2 of the customer information management company UDM in the customer management database 34, and receives a receipt. The receipt number “No. 04-100134831932” of RC is registered in the receipt information management database 38 in association with the identification number of the child user CU, and the process proceeds to the next step SP5.

  Thus, the customer information management server 2 of the customer information management company UDM and the information management server 3 of the client company CP both possess the personal information of the child user CU and the receipt number “No. 04-100134831932” at the same time.

  At this time, the information management server 3 of the client company CP obtains both the personal information of the child user CU and the receipt number “No. 04-100134831932” from the customer information management server 2 and from the customer information management server 2 Points for distribution to the parent user PU and child user CU are provided to the customer information management server 2 ("(12) provide points").

  Here, the information management server 3 distributes the points to the parent user PU via the customer information management server 2 because the child user CU who received the business card card with advertisement CA of the parent user PU is the store ST of the client company CP. The purchase of the product at the site is due to the fact that the parent user PU distributed the business card card with advertisement CA, and the personal information because the child user CU becomes the parent user to the customer information management server 2 The reason is thanks to the new registration.

  The information management server 3 distributes points to the child user CU via the customer information management server 2 because the child user CU purchased the product at the store ST of the client company CP. The reason is thanks to the user CU.

  In step SP5 (FIG. 8), the information management server 3 of the client company CP receives 1 point in response to acquiring both the personal information of the child user CU and the receipt number “No. 04-100134831932” from the customer information management server 2. = A predetermined number of points corresponding to 1 yen (for example, 200 points) is acquired from the point management database 35 and transmitted to the customer information management server 2 as points to be given to the parent user PU and child user CU. Move to SP6.

  The information management server 3 transmits the points to be distributed to the parent user PU and the child user CU to the customer information management server 2 for both the parent user PU and the child user CU. This is because the customer information management server 2 serves as a window.

  Here, the information management server 3 associates the personal information and receipt number “No. 04-100134831932” of the child user CU with the number of points transmitted to the customer information management server 2, and uses this as a point transmission history as a point management database. 35 to leave.

  In step SP6 (FIG. 8), the information management server 3 receives the receipt number “No. 04-100134831932” of the receipt RC associated with the identification number of the child user CU registered in the receipt information management database 38, and sales management. To match the sales data associated with the receipt number “No. 04-100134831932” registered in the database 39 and use the combination of the matched receipt number “No. 04-100134831932” and the sales data for marketing Customer data is registered again in the customer management database 34, and then the process proceeds to the next step SP7 to end the process.

  In step SP17 (FIG. 8), the customer information management server 2 of the customer information management company UDM receives the point transmitted from the information management server 3 of the client company CP, stores it in the point management database 25, and the next step Move to SP18.

  Here, the customer information management server 2 distributes the points received from the information management server 3 (for example, 200 points), for example, to distribute 100 points to the parent user PU and 100 points to the child user CU. The PU identification number and the number of points (100 points) are associated with each other and stored in the point management database 25, and the child user CU identification number and the number of points (100 points) are associated with each other and stored in the point management database 25. .

  The customer information management server 2 provides the child user CU points (100 points) received from the information management server 3 to the child user CU (“provide (13) points”).

  At this time, in step SP18 (FIG. 8), the customer information management server 2 gives points (100 points) in association with the identification number of the child user CU based on the personal information of the child user CU read from the customer information management database 24. After that, it registers in the point management database 25, and proceeds to the next step SP19.

  In step SP19 (FIG. 8), the customer information management server 2 gives points (100 points) to the point management database 25 in association with the identification number of the child user CU, so a point acquisition notification mail is sent to the child user CU. By transmitting, the child user CU is made aware that a new point has been acquired, and the process proceeds to the next step SP20.

  Here, in step SP47 (FIG. 8), the child user CU is given a predetermined number of points (100 points) by receiving the point acquisition notification mail sent from the customer information management server 2. This is understood, and the process proceeds to the next step SP48.

  In step SP48 (FIG. 8), the child user CU displays the content of the point acquisition notification mail received from the customer information management server 2 via the mobile phone (displayed points are displayed) on the screen. After the presentation at the store ST of the client company CP, the process proceeds to the next step SP49.

  In addition, the customer information management server 2 indicates that the child user CU that has received the business card card with advertisement CA of the parent user PU has used the store ST of the client company CP, and that the child user CU has contacted the customer information management server 2. As a thank for new registration of personal information to become a parent user, the point (100 points) received from the information management server 3 is provided to the parent user PU ("(14) Child user store use and registration Provide points according to ").

  In practice, in step SP20 (FIG. 8), the customer information management server 2 assigns points (100 points) in association with the identification number of the parent user PU received from the mobile phone of the child user CU, and then adds it to the point management database 25. Register and move to next step SP21.

  In step SP21 (FIG. 8), since the customer information management server 2 gives points (100 points) to the point management database 25 in association with the identification number of the parent user PU, the point acquisition notification mail is sent to the parent user PU. By transmitting, the parent user PU is made to recognize that a new point has been acquired, and the process proceeds to the next step SP22 to end the process.

  On the other hand, in step SP33 (FIG. 8), the parent user PU has received a point acquisition notification mail sent from the customer information management server 2 and has given a predetermined number of points (100 points) to itself. And move to the next step SP34.

  In step SP34 (FIG. 8), the parent user PU displays the content of the point acquisition notification mail received from the customer information management server 2 via the mobile phone (displayed points are displayed) on the screen. After the presentation at the store ST of the client company CP, the process proceeds to the next step SP35.

  In step SP54 (FIG. 8), the store terminal ST determines a predetermined privilege (for example, a predetermined value) according to the point indicated in the point acquisition notification mail displayed on the screen of the mobile phone of the child user CU or the parent user PU. (Discount, predetermined service) is granted, and the process proceeds to the next step SP55 to end the process.

  That is, the child user CU (FIG. 1) receives the provision of goods and services at the points by using the points given to him at the store ST ((15) receives the provision of goods and services at the points).

  In practice, in step SP49 (FIG. 48), the child user CU enjoys a product or service corresponding to the point at the time of purchase of the product at the store terminal ST, and moves to the next step SP50 and ends.

  Further, the parent user PU (FIG. 1) receives the provision of goods and services at the points by using the points given to himself / herself at the store ST (receives provision of goods and services at (16) points).

  In practice, in step SP35 (FIG. 48), the parent user PU enjoys a product or service corresponding to the point at the time of product purchase at the store terminal ST, and moves to the next step SP50 and ends.

(8) Operation and Effect In the above configuration, the customer information management server 2 of the customer information management company UDM of the customer information management system 1 uses the personal information of the parent user PU who created the business card card with advertisement CA as the customer information management database. 24, the personal information of the parent user PU is provided to the information management server 3 of the client company CP, and is managed by the customer management database 34 of the information management server 3.

  As a result, the information management server 3 of the client company CP recognizes who and who distributes the business card card CA with an advertisement with the advertisement of the client company CP posted on the back side based on the personal information of the parent user PU. can do.

  In other words, when the parent user PU tries to create a business card card with advertisement CA by posting the advertisement of the client company CP from the next time, the customer information management from the information management server 3 of the client company CP is performed. It is also possible to notify the customer information management server 2 of the company UDM and refuse to place an advertisement for the parent user PU.

  That is, in order for the parent user PU to select the client company CP to be posted as an advertisement on the back side of the business card card with advertisement CA, the client company CP also posts its own advertisement and displays the business card card with advertisement CA. Can be selected.

  The customer information management server 2 of the customer information management company UDM receives the personal information of the child user CU and the receipt number “No. 04-100134831932”, registers them in the customer information management database 24, and stores them in the client company CP. The information can be provided to the information management server 3.

  At this time, the information management server 3 of the client company CP can register the personal information of the child user CU in the customer management database 34 and use the combination of the receipt number “No. 04-100134831932” and the sales data for marketing. Can be generated as customer data and registered in the customer management database 34.

  As a result, the information management server 3 of the client company CP determines what consumption the child user CU has based on the personal information of the child user CU and the contents of the sales data associated with the receipt number “No. 04-100134831932”. It is possible to easily collect new customer data including preferences such as what kind of product is purchased by a person at what time zone.

  By the way, in the customer information management system 1, since a new registration is made to the customer information management server 2 using the receipt number of the receipt RC of the child user CU, the malicious user who picked up the receipt is the child It is conceivable to perform new registration by impersonating the user CU.

  However, since the malicious user who just picked up the receipt RC does not have the business card card with advertisement CA distributed from the parent user PU, unlike the original child user CU, Since the access destination cannot be known from the QR code CD posted on the back side and the identification number of the parent user PU cannot be known, new registration with the customer information management server 2 is not performed. That is, the customer information management system 1 has high security tolerance.

  Further, in the customer information management system 1, the customer information management server of the child user CU is indicated by a comment “☆ Access QR code! Enter receipt number and point GET!” Posted on the back side of the business card card with advertisement CA. Therefore, new customer data including the preferences of the child user CU can be efficiently collected via the business card card with advertisement CA provided to the parent user PU.

  Further, in the customer information management system 1, a predetermined point (100 points) is given from the information management server 3 as a thanks to the child user CU for product purchase at the store ST and new registration to the customer information management server 2 by the child user CU. By giving to the parent user PU, the motivation to actively distribute the business card card with advertisement CA to the parent user PU is increased, and as a result, the customer data of the child user CU is more efficiently obtained. Can be collected.

  In the customer information management system 1, the business card card with advertisement CA is expanded from the parent user PU to the child user CU, the child user CU becomes the parent user PU, and the business card card with advertisement CA is further expanded to the child user CU. Is repeated indefinitely, new registration from the child user CU can be increased at a rapid rate, and customer data of the child user CU can be collected more efficiently.

  According to the above configuration, it is possible to realize the customer information management system 1 that can efficiently collect new customer data including the business card card with advertisement CA distributed by the parent user PU and including the preferences of the child user CU. it can.

(9) Other Embodiments In the above-described embodiment, the paper receipt RC is used as a medium when the child user CU newly registers, but the present invention is not limited to this. Instead, for example, an electronic receipt displayed on the screen of the mobile phone may be used as a medium when the child user CU newly registers. Similarly in this case, the child user CU may transmit the receipt number displayed on the screen of the mobile phone to the customer information management server 2 from the mobile phone.

  Moreover, in the above-mentioned embodiment, although the case where the business card card with advertisement CA made of paper was used was described, the present invention is not limited to this, and the business card card with advertisement CA made of plastic card is used. It may be present, and the material is not particularly limited.

  Furthermore, in the above-described embodiment, the case where the business card card with advertisement CA (paper) with a paper shape is distributed has been described. However, the present invention is not limited to this, and is displayed on the screen of a mobile phone, for example. The electronic business card with advertisement (intangible) may be distributed by transmitting it to the child user CU.

  Furthermore, in the above-described embodiment, the case where the QR code CD printed on the back surface of the advertising business card card CA is used has been described. However, the present invention is not limited to this, and the customer information management server 2 Any other code such as a barcode may be used as long as it is information that records the access destination and the identification number of the parent user PU of the business card with advertisement card CA.

  It should be noted that the QR code and other various codes do not necessarily have to be printed on the back side of the advertising business card card CA, and needless to say, they may be printed on the front side.

  Furthermore, in the above-described embodiment, the customer information management server 2 divides the customer information management database 24, the point management database 25, the business card information management database 26, the client information management database 27, and the advertisement design database 28 into data registration and management. Although the case where it performed is described, this invention is not restricted to this, You may make it perform data registration and management by putting all these several databases into one.

  Furthermore, in the above-described embodiment, the information management server 3 divides the data into the customer management database 34, the point management database 35, the business card back advertisement information database 36, the store information database 37, the receipt information management database 38, and the sales management database 39. Although the case where registration and management are executed has been described, the present invention is not limited to this, and data registration and management may be executed by combining all of these databases.

  Furthermore, in the above-described embodiment, the case where data registration and management are executed separately in the privilege information management database 44 and the sales information database 45 in the store terminal ST has been described, but the present invention is not limited to this. These two databases may be combined into one to execute data registration and management.

  Furthermore, in the above-described embodiment, the customer information management server 2 of the customer information management company UDM and the information management server 3 of the client company CP are configured separately and connected to each other via the Internet 5. Although the case has been described, the present invention is not limited to this, and may be configured as a customer information management apparatus in which the customer information management server 2 and the information management server 3 are integrated.

  Furthermore, in the above-described embodiment, the network interface 23 as the reception means and transmission means of the customer information management server, the customer information management database 24 as the first registration means, the network interface as the reception means and acquisition means of the information management server 33, the case where the customer information management system of the present invention is constructed by the customer management database 34 as the second registration means, the receipt information management database 38, and the CPU 30 as the control means has been described. However, the present invention is not limited to this, and the customer information management system of the present invention may be constructed by a customer information management server and an information management server having various other configurations.

  DESCRIPTION OF SYMBOLS 1 ... Customer information management system, 2 ... Customer information management server, 3 ... Information management server, 4 ... Store terminal, 20, 30, 40 ... CPU, 21, 31, 41 ... Hard disk drive, 22, 32, 42 ... RAM, 23, 33, 43 ... Network interface, 24 ... Customer information management database, 25, 35 ... Point management database, 26 ... Business card information management database, 27 ... Client information management database, 28 …… Advertising design database, 34 …… Customer management database, 36 …… Business card backside advertising information database, 37 …… Store information database, 38 …… Receipt information management database, 39 …… Sales management database, 44 …… Privilege information Management database, 45 …… Sales information database, 46 …… Input key .

Claims (4)

Personal information of the child user who has accessed based on the predetermined code information posted on the business card with advertisement distributed from the parent user, and the child user described in the receipt received by the child user at the store Receiving means for receiving the unique receipt number of
First registration means for registering the personal information of the child user and the receipt number in a predetermined database;
A customer information management server comprising: transmission means for transmitting the personal information of the child user and the receipt number;
Receiving means for receiving the personal information and the receipt number of the child user;
Second registration means for registering the personal information and the receipt number of the child user in a predetermined database;
Acquisition means for acquiring sales data corresponding to the receipt number from the store;
Control means for generating customer data reflecting the child user's preference by matching the personal information of the child user and the sales data corresponding to the receipt number, and registering it in the database by the second registration means A customer information management system comprising an information management server comprising In the above customer information management server,
The receiving means also receives the identification number of the parent user read from the code in addition to the personal information of the child user and the receipt number,
The first registration means assigns a point of a predetermined value in association with the identification number of the parent user in response to registration of the personal information and the receipt number of the child user in the database, and then registers in the database. The customer information management system according to claim 1. In the above customer information management server,
The first registration means, in response to the registration of the personal information and the receipt number of the child user in the database, gives a predetermined value point in association with the identification number of the child user and then registers in the database The customer information management system according to claim 2. Personal information of the child user who has accessed based on the predetermined code information posted on the business card with advertisement distributed from the parent user, and the child user described in the receipt received by the child user at the store Receiving means for receiving the unique receipt number of
Registration means for registering the personal information of the child user and the receipt number in a predetermined database;
Acquisition means for acquiring sales data corresponding to the receipt number from the store;
Control means for generating customer data reflecting the child user's preference by matching the personal information of the child user and the sales data corresponding to the receipt number, and registering it in the database by the second registration means And customer information management device.

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