JP2011039697A - Recommendation information providing device, user terminal, operation recommendation method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform display for effectively recommending an operation with respect to a specified element in a Web page such as a portal site on a user terminal. <P>SOLUTION: A recommendation information providing device includes: a means for receiving element identification information of the Web page corresponding to the position of an operation in the user terminal and user identification information from the user terminal as operation history information, and storing the operation history information in an operation history information storage means; a means for obtaining a correlation between respective kinds of element identification information in the Web page, based on the operation history information of a plurality of user terminals containing the user terminal, which are stored in the operation history information storage means; and a means for receiving the user identification information from the user terminal displaying the Web page, obtaining the element identification information being the operation history corresponding to the user identification information from the operation history information storage means, obtaining the element identification information in a prescribed correlation with the element identification information, based on the correlation, and transmitting the obtained element identification information to the user terminal as recommendation information. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technique for performing a display for recommending an operation (such as clicking) on a specific element on a Web page to a user in a user terminal that displays the Web page such as a portal site.

  Currently, a portal site is one of the typical services provided on the Internet. Portal sites are positioned as gateways on the Internet and provide various services to Internet service users.

  In particular, links to various services that can be provided are displayed on the top page of the portal site, and the user can use the target service by clicking on the links displayed on the top page.

JP 2002-32453 A

  However, on the top page of the portal site, links to a wide variety of services are displayed, so the visibility is lacking and it is difficult for the user to recognize each service in the web page of the portal site. ing.

  For example, even if a user browsing a portal site that includes a link to the “Cooking Recipe” page wants to know “Cooking Recipe”, the “Cooking Recipe” link on the portal site is displayed. Since it cannot be recognized, a phenomenon occurs that the user leaves the portal site and moves to another “recipe” site. This leads to a decrease in the number of page views and loss of electronic commerce opportunities, which is undesirable for portal site providers.

  In connection with the above problems, there is a technique for recommending a user to browse a specific Web page. By using such a technique, for example, regarding a web page (a page of a product such as a book) browsed by a certain user, other web pages browsed by other users who browsed the web page are referred to as the above users. A service to present is provided. According to this service, for example, for a user who is interested in a specific product, it is possible to recommend another product that has a high possibility of the user's interest and has little opportunity to know. “Awareness” can be provided.

  In order to improve the disadvantage that it is difficult to recognize a specific service, it is conceivable to use the above-described conventional technique for browsing recommendation on a portal site. Here, the prior art is premised on the user's interest being focused on a specific target. On the other hand, users who access the top page of the portal site generally do not access for a specific purpose, and in most cases, access various web pages depending on the occasion.

  Therefore, when the above-mentioned conventional technology is used in the portal site, the user accesses a wide variety of web pages, so the recommended web pages are also various, and in the end, the pages that are generally well accessed Will be recommended and it will be difficult to “notice” the user.

  The present invention has been made in view of the above-described problems, and provides a technique for performing a display for effectively recommending an operation on a specific element on a Web page such as a portal site displayed on a user terminal. The purpose is to do.

  In order to solve the above-described problems, the present invention provides a recommendation for performing a display for recommending an operation to a specific element of a Web page to a user in a user terminal connected to a communication network and displaying the Web page. A recommendation information providing device that provides information to the user terminal, and when an operation is performed on the Web page at the user terminal, element identification that is identification information of an element of the Web page corresponding to the position of the operation Information and user identification information for identifying the user terminal are received from the user terminal as operation history information and collected by the operation history information collection and storage means for storing in the operation history information storage means, and collected by the operation history information collection and storage means And based on operation history information of a plurality of user terminals including the user terminal stored in the operation history information storage means, the W The correlation between the element identification information in the eb page is obtained, the user correlation information is received from the user terminal displaying the web page, the operation correlation analysis unit storing the correlation table in the correlation table storage unit, and the user identification The element identification information that is the operation history corresponding to the information is acquired from the operation history information storage means, the element identification information that has a predetermined correlation with the element identification information is acquired from the correlation table, and the acquired element identification information And an operation recommendation means for transmitting to the user terminal as the recommendation information.

  In addition, the present invention provides recommendation information for performing a display for recommending an operation to a user to a specific element of a Web page displayed on the user terminal, which is connected to a communication network. An element that is identification information of an element of the Web page corresponding to a position of the operation when an operation is performed on the Web page in the user terminal and a communication unit that communicates with a recommendation information providing apparatus via the communication network Operation history information acquisition and transmission means for acquiring identification information and transmitting the element identification information and user identification information for identifying the user terminal as operation history information to the recommendation information providing device; and the user identification information as the recommendation Element identification information that is transmitted to the information providing apparatus and has a predetermined correlation with element identification information that is an operation history corresponding to the user identification information It is provided with recommendation presenting means for receiving the recommendation information from the recommendation information providing apparatus as a recommendation information and performing a display for recommending an operation to the user with respect to the element indicated by the element identification information on the Web page. It can also be configured as a user terminal.

  According to the present invention, in the recommendation information providing apparatus, a web page of a portal site is used to determine an element (link or the like) to be recommended based on a correlation between elements obtained from operation history information of a plurality of user terminals. In a Web page including various elements such as the above, it is possible to effectively perform a display for recommending an operation for a specific element.

It is a block diagram of the operation recommendation system which concerns on embodiment of this invention. 3 is a functional configuration diagram of a user terminal 3. FIG. 3 is a functional configuration diagram of a Web site manager terminal 4. FIG. 2 is a functional configuration diagram of a recommendation information providing apparatus 1. FIG. It is a sequence chart for demonstrating log collection and analysis processing. It is a figure which shows an example of the log recorded on the log memory | storage part. It is a figure which shows the example of a web page. It is a figure which shows the example of a correlation table. It is a figure which shows the example of the information stored in the interested word memory | storage part. It is a sequence chart for demonstrating operation recommendation processing. It is a flowchart for demonstrating the process which produces recommendation information. It is a figure which shows an example of the operation recommendation display screen. It is a sequence chart for demonstrating the process for site managers. It is a figure which shows the example of a display of the analysis result for site managers.

  Embodiments of the present invention will be described below with reference to the drawings.

(System configuration)
FIG. 1 shows a configuration of an operation recommendation system according to an embodiment of the present invention. As shown in FIG. 1, the operation recommendation system according to the embodiment of the present invention includes a recommendation information providing device 1, a website providing device 2, a user terminal 3, and a website administrator terminal 4, such as a communication network such as the Internet. 5 are connected.

  In this operation recommendation system, many user terminals are connected to the communication network 5 and communicate with the website providing apparatus 2 and the recommended information providing apparatus 1. However, in FIG. 1, for convenience of illustration, only one user terminal 3 is used. Show. Further, the Web site providing apparatus 2 and the recommended information providing apparatus 1 may be separate apparatuses as in the present embodiment, or may be configured integrally.

  The recommendation information providing apparatus 1 is an apparatus that creates recommendation information using a log (also referred to as operation history information) received from each user terminal including the user terminal 3 and provides the recommendation information to the user terminal 3. The user terminal 3 and the website administrator terminal 4 are PC terminals provided with at least a web browser. Further, the user terminal 3 and the website administrator terminal 4 are not limited to the PC terminal, and may be a mobile phone, a game machine, a television, or the like as long as at least a web browser is provided.

  The web site providing apparatus 2 is a web server apparatus that provides a web page (in this embodiment, a web page of a portal site is assumed) to the user terminal 3 or the like.

  FIG. 2 shows a functional configuration diagram of the user terminal 3 according to the embodiment of the present invention. As shown in FIG. 2, the user terminal 3 includes a network communication unit 31, a log collection / transmission unit 32, a web page browsing processing unit 33, a web page recommendation presentation unit 34, and an operation / display unit 35.

  The network communication unit 31 is a functional unit for the user terminal 3 to perform data communication via the communication network 5. The log collection / transmission unit 32 is a functional unit that collects information related to a user's operation on a Web page and transmits the collected information to the recommended information providing apparatus 1 as a log.

  The web page browsing processing unit 33 acquires a web page from the web site providing apparatus 2 and displays the web page based on the content of the web page, and requests the web site providing apparatus 2 and the like according to a user operation on the web page. It is a function part to transmit. The in-web page recommendation presentation unit 34 is a functional unit that obtains recommendation information from the recommendation information providing apparatus 1 and uses the recommendation information to perform recommendation display for elements related to the recommendation on the web page.

  The web page browsing processing unit 33 is a functional unit realized by executing a so-called web browser program. The log collection and transmission unit 32 and the web page recommendation presentation unit 34 are also realized by programs. The programs corresponding to the log collection / transmission unit 32 and the recommendation presentation unit 34 in the Web page are acquired from the Web site providing device 2 or the recommended information providing device 1 when the user terminal 3 acquires a Web page from the Web site providing device 2. It is good also as acquiring from this and performing automatically, and it is good also as installing in the user terminal 3 from a recording medium and performing irrespective of acquisition of a web page.

  The operation / display unit 35 is a functional unit that displays a screen such as a web page, receives an operation from the user, and transmits an operation content to each functional unit, and includes hardware such as a display, a keyboard, and a mouse. And a program for controlling them.

  FIG. 3 shows a functional configuration of the Web site manager terminal 4. As shown in FIG. 3, the website administrator terminal 4 includes a network communication unit 41, a web page browsing processing unit 43, an analysis result presentation unit 46, and an operation / display unit 45.

  The network communication unit 41, the web page browsing processing unit 43, and the operation / display unit 45 are the same as the corresponding functional units in the user terminal 3. The analysis result presentation unit 46 is a functional unit that acquires information related to recommendation information related to a plurality of user terminals from the recommendation information providing device 1, analyzes the information, and displays the analysis result on a Web page. The analysis result presentation unit 46 is also realized by executing a program corresponding to this function. In addition, by providing the recommendation information providing apparatus 1 with the function of the analysis result presentation unit 46, the website administrator terminal 4 may display only the analysis result.

  FIG. 4 shows a functional configuration of the recommendation information providing apparatus 1. As illustrated in FIG. 4, the recommendation information providing apparatus 1 includes a log collection / storage unit 11, a user operation correlation analysis unit 12, an interesting word extraction unit 13, a user operation recommendation unit 14, and a network communication unit 15. In addition, the log collection storage unit 11, the user operation correlation analysis unit 12, and the interesting word extraction unit 13 include a log storage unit 111, a correlation table storage unit 121, and an interesting word storage unit 131, respectively. Of course, it is good also as providing a memory | storage part common to each function part, and memorize | storing a log, a correlation table | surface, and an interesting word in the said memory | storage part.

  The log collection and storage unit 11 is a functional unit that receives operation history information transmitted from each user terminal and stores it in the log storage unit 111. The user operation correlation analysis unit 12 analyzes the correlation between elements in the Web page clicked (operated) by each user from the operation history information stored in the log storage unit 111, and creates a correlation table indicating the correlation And a functional unit stored in the correlation table storage unit 121.

  Note that how to create the correlation table will be described in detail in the description of the operation described later. The operation of other functional units will be described in more detail in the following description of the operation.

  The interesting word extracting unit 13 is a functional unit that extracts words considered to be interesting to the user from the log stored in the log storage unit 111 and stores the extracted words in the interesting word storage unit 131. The user operation recommendation unit 14 uses the operation history information stored in the log storage unit 111, the correlation table stored in the correlation table storage unit 121, and the word information stored in the interesting word storage unit 131 to use the user terminal 3. This is a functional unit that creates recommendation information corresponding to, and transmits it to the user terminal 3.

  The network communication unit 15 is a functional unit for the recommended information providing apparatus 1 to perform data communication via the communication network 5.

  Each functional unit described above can be realized by causing a computer to execute a program. In addition, the log collection storage unit 11, the user operation correlation analysis unit 12, the interesting word extraction unit 13, and the user operation recommendation unit 14 may be provided in one computer (server), or one or a plurality of functions The recommendation information providing device 1 may be realized by a plurality of computers by using one computer for each copy.

(System operation)
Next, the operation of the system shown in FIG. 1 will be described with reference to a sequence chart and the like.

<Log collection / analysis processing>
First, log collection, correlation table creation, and interesting word extraction operations that serve as a basis for creating recommendation information will be described with reference to a sequence chart shown in FIG. In the sequence chart of FIG. 5, only main functional units related to this operation in each device are shown.

  In the stage before the processing shown in FIG. 5, based on the user operation on the user terminal 3, the Web page browsing processing unit 33 of the user terminal 3 causes the target Web page (Web page of the portal site) to be the Web site providing apparatus 2. It is assumed that the screen of the Web page is displayed on the operation / display unit 35.

  In the present embodiment, when the user terminal 3 acquires a Web page, the Web page browsing processing unit 33 or the log collection and transmission unit 32 analyzes the Web page, divides it into elements, and assigns a predetermined value to the element. An identifier (called element identification information) according to a rule (in order from the top, etc.) is attached, and for each element, the element identification information, the text corresponding to the element, and the display position on the screen are associated with each other. It is assumed that the data is stored in a storage means (memory or the like) in the user terminal 3 as a database.

  The above element is, for example, a link (information indicating the location of another resource) in a Web page, and the text is the text that is the starting point of the link (that is, the sentence that is clicked to access another resource). It is. The elements that can be divided differ depending on the analysis method described above, but in the present embodiment, at least the type of element includes a link, and in the following description, the description is made assuming that the element is a link. Shall.

  In the present embodiment, it is assumed that the target Web page is analyzed by the same analysis method in each user terminal, and element identification information is attached according to the same rule. Therefore, when certain element identification information is specified for the target Web page, the element is uniquely determined in each user terminal.

  In this state, the user performs an operation such as clicking a certain link on the Web page. At this time, the log collection transmission unit 32 uses the click position information (position information on the screen) acquired from the operation / display unit 35 to acquire the element identification information and the corresponding text from the database, These are transmitted as operation history information (log) to the recommended information providing apparatus 1 together with user identification information (step 1). The user identification information may be of any type as long as it is information for identifying the user terminal 3 or the user. For example, cookie information can be used as the user identification information.

  The log collection / save unit 11 of the recommendation information providing apparatus 1 receives the operation history information and the user identification information, and stores them in the log storage unit 111 together with the current time (step 2). Such a log collection and accumulation operation is continuously performed in many user terminals with respect to a target Web page. FIG. 6 shows an example of a log recorded in the log storage unit 111.

  The user operation correlation analysis unit 12 sends a log extraction request to the log collection storage unit 11, and the log collection storage unit 11 reads the log from the log storage unit 111 and passes it to the user operation correlation analysis unit 12 (steps 3 and 4). ). Of course, the user operation correlation analysis unit 12 may directly read and acquire the log from the log storage unit 111. The same applies to the information acquisition operations in the following units. The logs acquired here are, for example, logs from the past to the latest for a fixed time from the present time.

  The user operation correlation analysis unit 12 analyzes the correlation between the elements on which the user operation has been performed using the acquired log, and stores the analysis result as a correlation table in the correlation table storage unit 121 (step 5). An example of creating a correlation table will be described next.

  Here, as shown in FIG. 7, it is assumed that the target web page includes four elements (links), and the element identification information is link 1, link 2, link 3, and link 4. Assume that the log corresponding to the Web page is as shown in FIG.

  By referring to the log, the user operation correlation analysis unit 12 identifies that the user A who has performed an operation on the link 1 is also performing an operation on the link 3 and the link 2 once. In relation to 1, 1 is added to each of link 3 and link 2. In addition, since the user B who performed the operation on the link 1 performed the operation on the link 3 once, the user operation correlation analysis unit 12 performs the operation on the link 3 in relation to the link 1. Add one. By performing such processing, a correlation table between elements as shown in FIG. 8 is created and stored in the correlation table storage unit 121.

  From such a correlation table, for example, when link 1 is clicked, link 3 is most frequently clicked as another link, so link 3 has the highest correlation with link 1, so link 1 On the other hand, it can be determined to recommend the link 3 or the like. The above-described example is a simple example, and the method of obtaining the correlation table is not limited to this, and various methods for obtaining the correlation matrix may be generally used.

  Further, the user operation correlation analysis unit 12 may hold data that is a basis for creating the correlation table and refer to it later. The data includes data indicating which user's click is added when the number of clicks is added.

  Following the processing of step 5 in FIG. 5, the interested word extraction unit 13 acquires text related to the user operation and corresponding user identification information from the log collection storage unit 11 (steps 6 and 7). Then, the interesting word extracting unit 13 analyzes the acquired text for each user, performs processing such as detecting frequent words, extracts the interesting word, and stores it in the interesting word storage unit 131 (step 8). ). FIG. 9 shows an example of information stored in the interesting word storage unit 131.

<Operation recommendation processing>
Next, the recommendation information is created using the information obtained by the log collection / analysis processing, the recommendation information is transmitted to the user terminal 3, and the display for recommending the operation is performed on the user terminal 3. The operation will be described along the sequence chart shown in FIG. Also in the sequence chart of FIG. 10, only main functional units related to this operation in each device are shown.

  In the user terminal 3, the Web page browsing processing unit 33 acquires and displays the target Web page. At this time, the recommendation presentation unit 34 in the web page receives information indicating that the target web page is acquired or displayed from the web page browsing processing unit 33 and recognizes that the operation recommendation process for the target web page should be performed. .

  The web page recommendation presentation unit 34 transmits a user operation recommendation request including user identification information to the user operation recommendation unit 14 of the recommendation information providing apparatus 1 (step 11). Upon receiving the user operation recommendation request, the user operation recommendation unit 14 transmits an operation history request including the user identification information to the log collection storage unit 11, and the log collection storage unit 11 as an operation history corresponding to the user identification information. The element identification information is returned to the user operation recommendation unit 14 (steps 12 and 13). The element identification information at this time is, for example, from the current point in time for a predetermined time to the latest one.

  In addition, the user operation recommendation unit 14 acquires a correlation table from the user operation correlation analysis unit 12 (steps 14 and 15). Furthermore, the user operation recommendation unit 14 acquires an interest word corresponding to the user identification information of the target user terminal 3 from the interest word extraction unit 13 (steps 16 and 17). The acquired various information is stored in the storage means in the user operation recommendation unit.

  Then, the user operation recommendation unit 14 creates recommendation information based on the operation history (element identification information), the correlation table, and the interest word acquired as described above, and transmits it to the user terminal 3 (step 18). ). Here, for example, recommendation information is created by performing the following processing. This process will be described with reference to the flowchart shown in FIG.

  First, the user operation recommendation unit 14 extracts element identification information that is a predetermined number or more from the element identification information that is an operation history in the user terminal 3 (that is, that the number of clicks is a predetermined number or more). (Step 101).

  Subsequently, the user operation recommendation unit 14 acquires element identification information having a high correlation with the element identification information extracted in Step 101 from the correlation table (Step 102). For example, in the case of the correlation table shown in FIG. 8, if link 1 is extracted as element identification information in step 101, user operation recommendation unit 14 uses link 3 as element identification information having a high correlation with link 1, for example. get. This link 3 is recommended and displayed on the user terminal 3 as a recommended operation place for the link 1 that the user frequently clicks. Note that “high correlation” means that the value indicating the high correlation is equal to or greater than a predetermined value.

  Then, the user operation recommendation unit 14 combines the element identification information acquired in step 102 and the interesting word acquired in step 17 of FIG. 10 as recommendation information (step 103), and transmits this to the user terminal 3. (Step 104).

  Returning to FIG. 10, the recommendation presentation unit 34 in the Web page of the user terminal 3 that has acquired the recommendation information after Step 18 displays information based on the recommendation information on the already displayed Web page. An example of the display is shown in FIG. In the example of FIG. 12, the location of the text 3 corresponding to the link 3 recommended for the link 1 frequently clicked by the user is surrounded by a red frame and displayed. Also, if an interesting word ("Internet" in the example of FIG. 12) is included in a sentence (including the link text) displayed in the Web page, the interesting word and its surroundings are highlighted. To do.

  Further, in addition to surrounding with a red frame as described above, a description of a balloon such as “If you like a menu you like, you also like a menu with a red frame” may be displayed. If the location of the link to be recommended exists at a position that cannot be understood unless the Web page is scrolled, scrolling is prompted by, for example, blinking a downward arrow.

  Since the position information on the screen of each element in the Web page can be acquired from the above-described database, the user operation recommendation unit 34 searches the database based on information to be recommended (element identification information, words of interest). By doing so, the position on the screen where the display for recommendation (red frame or highlight) is performed can be acquired, and the display can be performed on the position.

<Processing for site administrators>
Next, an example of display processing in the website administrator terminal 4 will be described along the sequence chart of FIG. It is assumed that the site administrator performs a predetermined operation and makes an analysis result request in a state where the target Web page is displayed by the Web page browsing processing unit 43 in the Web site manager terminal 4.

  Then, the analysis result presentation unit 46 acquires the data including the correlation table and the user identification information based on which the correlation table was created from the user operation correlation analysis unit 12 (steps 31 and 32), and the user of each user Identification information and an interesting word are acquired from the interesting word extraction part 13 (steps 33 and 34).

  Then, the analysis result presentation unit 46 performs analysis processing such as cluster analysis on the acquired information in the correlation table, and which part of the user page that performs similar operations frequently uses in the Web page. Determine. That is, for example, when there is a user group that frequently clicks a specific link, the user group is determined as a user group that performs a similar operation, and another link that is frequently operated by the user group is extracted (step S1). 35). Moreover, the analysis result presentation unit 46 extracts an interest word for each user group (step 36). And the analysis result presentation part 46 displays an analysis result (step 37).

  A display example of the analysis result is shown in FIG. In the example of FIG. 14, it is obtained as an analysis result that the user group who frequently selects the link indicated by the text 3 clicks the link 2 frequently. In order to indicate that, the text 3 and the text 2 are predetermined. Highlighted in color (eg red). That is, this display indicates that a user group that frequently selects text 3 (text 2) also frequently selects text 2 (text 3). Moreover, the interesting word extracted with respect to the said user group is displayed. Thereby, it is possible to know the words that the user group is interested in.

(Effect of embodiment)
With the technology described in the present embodiment, it is possible to provide information on which other user who clicked a certain link clicked on another link. Further, when an explanatory note such as a news article matches the user's interesting word, the word can be highlighted.

  Also, by displaying the recommended locations graphically, navigation that is easily buried and difficult to notice with text information alone can be performed more intuitively and easily, and effective site navigation is possible.

  As a result, it is possible to realize navigation specialized for individual users even on sites such as portal sites where “everyone accesses” and “a wide variety of information is collected”. The problem of “difficult” and “difficult to recommend” is solved. In addition, it is possible to recommend new news articles and the like that are difficult to recommend by the conventional technique of recommending pages browsed in the past. In addition, since user acceptability and site recognition are expected to improve, an increase in page views and on-site stay time can be expected.

  Furthermore, by displaying a user group performing similar operations (clicking) obtained as a result of analysis in a visually easy-to-understand manner, for example, a user who clicks on a certain menu portion (such as a transfer guide) It is possible to inform the site administrator of the relevance between the elements in the page for each user group, such as clicking the menu part (sports article etc.). Moreover, it becomes possible to know what word each user group is interested in by showing the analysis result regarding the interest word of the similar group user. For this reason, the site administrator can perform effective Web site design.

  The present invention is not limited to the above-described embodiments, and various modifications and applications are possible within the scope of the claims.

DESCRIPTION OF SYMBOLS 1 Recommendation information provision apparatus 2 Web site provision apparatus 3 User terminal 4 Website administrator terminal 5 Communication network 11 Log collection preservation | save part
12 User operation correlation analysis unit 13 Interesting word extraction unit 14 User operation recommendation unit 15 Network communication unit 111 Log storage unit 121 Correlation table storage unit 131 Interesting word storage unit 31, 41 Network communication unit 32 Log collection transmission unit 33, 43 Web page Browsing processing part 34 Web page recommendation presentation part 35, 45 Operation / display part 46 Analysis result presentation part

Claims (7)

A recommendation information providing apparatus for providing recommendation information for displaying to recommend to a user an operation on a specific element of the Web page in a user terminal connected to a communication network and displaying the Web page. There,
When an operation is performed on the web page on the user terminal, element identification information that is identification information of the element of the web page corresponding to the position of the operation and user identification information that identifies the user terminal Operation history information collection and storage means received from the user terminal as information and stored in the operation history information storage means;
Based on operation history information of a plurality of user terminals including the user terminal collected by the operation history information collection and storage means and stored in the operation history information storage means, a correlation between element identification information in the Web page is obtained. , An operation correlation analysis unit that stores the correlation table in the correlation table storage unit;
Receiving the user identification information from the user terminal displaying the web page, obtaining element identification information, which is an operation history corresponding to the user identification information, from the operation history information storage means; An recommendation information providing apparatus comprising: operation recommendation means for acquiring element identification information in correlation from the correlation table, and transmitting the acquired element identification information as the recommendation information to the user terminal. The operation history information acquired from the user terminal includes text corresponding to the element, operation history information including text is stored in the operation history information storage unit,
The recommendation information providing device extracts an interest word for each user identification information from the text stored in the operation history information storage means, and stores the user identification information and the interest word in the interest word storage means. Further comprising
The operation recommendation means acquires an interest word corresponding to the user identification information of the user terminal from the interest word storage means, and includes it in the recommendation information and transmits it to the user terminal. The recommended information providing device described. A user terminal connected to a communication network,
Communication means for communicating via the communication network with a recommendation information providing device that provides recommendation information for performing a display recommending the user to a specific element of the Web page displayed on the user terminal;
When an operation is performed on the web page in the user terminal, element identification information that is identification information of an element of the web page corresponding to the position of the operation is acquired, and the element identification information and the user terminal are identified Operation history information acquisition and transmission means for transmitting user identification information to the recommended information providing device as operation history information;
The user identification information is transmitted to the recommendation information providing device, and element identification information that has a predetermined correlation with element identification information that is an operation history corresponding to the user identification information is received as the recommendation information from the recommendation information providing device. And a recommendation presenting means for performing a display for recommending an operation to the element indicated by the element identification information on the Web page to the user. The operation history information acquisition / transmission unit includes text corresponding to the element in addition to element identification information of the element corresponding to the position of the operation, and transmits operation history information including the text to the recommendation information providing apparatus. ,
The recommendation presenting means receives an interesting word corresponding to the user identification information extracted from the text included in the operation history information from the recommended information providing device, and highlights the interesting word included in the Web page. The user terminal according to claim 3, wherein: Via a communication network, a user terminal that displays a web page and a recommendation information providing device that provides the user terminal with recommendation information for performing a display for recommending an operation to a user to a specific element of the web page An operation recommendation method in an operation recommendation system configured to be connected,
When an operation is performed on the web page in the user terminal, the user terminal acquires element identification information that is identification information of an element of the web page corresponding to the position of the operation, and the element identification information, Transmitting user identification information for identifying the user terminal to the recommendation information providing apparatus as operation history information;
The recommendation information providing device receiving the operation history information from the user terminal and storing the operation history information in an operation history information storage unit;
Based on the operation history information of a plurality of user terminals including the user terminal collected by the recommendation information providing device and stored in the operation history information storage unit, the recommended information providing device, between element identification information in the Web page Obtaining a correlation of the data and storing it in a correlation table storage means as a correlation table;
The recommendation information providing apparatus receives the user identification information from the user terminal that displays the Web page, acquires element identification information that is an operation history corresponding to the user identification information from the operation history information storage unit, Acquiring element identification information having a predetermined correlation with the element identification information from the correlation table, and transmitting the acquired element identification information to the user terminal as the recommendation information;
The user terminal receiving element identification information as the recommendation information from the recommendation information providing apparatus, and performing a display for recommending an operation to the element indicated by the element identification information on the Web page to the user; An operation recommendation method characterized by comprising: A program for causing a computer to function as a recommendation information providing device that provides a user terminal with recommendation information for performing a display for recommending an operation to a user with respect to a specific element of a web page.
When an operation is performed on the web page on the user terminal, element identification information that is identification information of the element of the web page corresponding to the position of the operation and user identification information that identifies the user terminal Operation history information collection and storage means received from the user terminal as information and stored in the operation history information storage means;
Based on operation history information of a plurality of user terminals including the user terminal collected by the operation history information collection and storage means and stored in the operation history information storage means, a correlation between element identification information in the Web page is obtained. , Operation correlation analysis means for storing the correlation table in the correlation table storage means,
Receiving the user identification information from the user terminal displaying the web page, obtaining element identification information, which is an operation history corresponding to the user identification information, from the operation history information storage means; Operation recommendation means for acquiring correlated element identification information from the correlation table, and transmitting the acquired element identification information as the recommendation information to the user terminal,
Program to function as. Recommendation information that provides recommendation information for a user terminal connected to a communication network and for recommending an operation to a user for a specific element of a Web page displayed on the computer A computer having communication means for communicating with a providing device via the communication network;
When an operation is performed on the Web page in the computer, element identification information that is identification information of an element of the Web page corresponding to the position of the operation is acquired, and the element identification information and a user that identifies the computer Operation history information acquisition and transmission means for transmitting identification information as operation history information to the recommended information providing device;
The user identification information is transmitted to the recommendation information providing device, and element identification information that has a predetermined correlation with element identification information that is an operation history corresponding to the user identification information is received as the recommendation information from the recommendation information providing device. And a recommendation presentation means for performing a display for recommending an operation to the element indicated by the element identification information on the Web page to the user,
Program to function as.

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