JP2007157003A - Web page browsing path analysis method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a web page browsing path analysis method carrying out a graphical summary display of web page browsing state on two or more web servers and efficiently updating to the browsing state meeting significance and purpose for setting up the web page. <P>SOLUTION: The web page browsing path analysis method is provided with; a step acquiring the browsing state data for the web page to a server for analysis 1 every time each page of the web page is accessed by connecting an accessor's terminal 4 to the web server 2 and a step analyzing the browsing state data for the web page and carrying out the graphical display of the analysis result on a monitor screen for an administrator terminal 5 by using page icons indicating each page in the web page and connection lines indicating the connection paths. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a method for analyzing the browsing status of a homepage, and more particularly, to a homepage browsing route analysis method capable of finding a problem portion of a homepage at an early stage and efficiently updating the browsing status as appropriate.

  Most homepage operators create homepages and make corrections while hoping that they can be viewed in line with the purpose and purpose of opening the homepage. For this purpose, an analysis method for analyzing the transition history of visitors to a web server that publishes such a homepage has been proposed, and the homepage viewer's browsing route information is displayed on the monitor screen. A browsing route analysis method is shown.

  Further, in relation to such browsing route analysis method technology, for example, in Patent Document 1, when the occurrence of simultaneous access to the homepage from the same IP address is detected, the access status from each user is recorded in a log file. In addition, there is described a statistical information acquisition system in a web server that performs statistical processing on the number of accesses for each user based on the recorded contents of the log file.

Further, Patent Document 2 discloses an IP address of the access log in a log analysis system that acquires an access log of a predetermined web server and dynamically analyzes a user's access trend from the log file to the web server. A log analysis system is disclosed in which the number of visitors is estimated based on the identity of a web browser and an OS, and the time interval of transition between sessions of each HTML file.
JP 2002-24127 A JP 2002-63102 A

  However, the techniques described in Patent Documents 1 and 2 have the following problems. In other words, in the method in which the browser's route information is displayed on the monitor screen of the web server, the cause is statistically analyzed when the browsing situation that differs for each web server is contrary to the operator's intention. Since the data for investigation and discovery are not aggregated and displayed, there is a problem that it is difficult to find the problem part of the homepage at an early stage and to guide the browsing situation according to the purpose and purpose of the homepage establishment.

  In particular, in the content information analysis methods described in Patent Document 1 and Patent Document 2, the result of statistical processing regarding the number of accesses for each user is not graphically reflected and displayed, so that this may not be used accurately. There was a problem that there was.

  Also, a log analysis system that estimates the number of visitors based on the IP address of the access log described in Patent Document 2, the identity of the type of web browser and OS, and the time interval of transition between sessions of each HTML file However, since the data is acquired for each web server, it is difficult to centrally manage the page browsing status in the home page on a plurality of web servers and to graphically display the information collectively. It was.

  The present invention was made to solve the above-mentioned problems, and it is possible to graphically collect and display homepage browsing statuses on a plurality of web servers. It is an object of the present invention to provide a homepage browsing route analysis method capable of efficiently and appropriately updating a browsing situation that meets a purpose.

(1) The homepage browsing route analysis method according to claim 1 of the present invention analyzes the browsing status of a homepage published on a web server using an analysis server connected to the web server via the Internet or directly. A homepage browsing route analysis method for displaying, wherein each time a page of a homepage is called by connecting a browser terminal to the web server, the browsing status data of the homepage is acquired in the analysis server;
Analyzing the browsing status data of the home page and displaying the analysis result on the monitor screen of the analysis server using a page icon indicating each page in the home page and a connecting line indicating their connection path; It is characterized by having.

(2) In the homepage browsing route analysis method according to claim 2, in (1), an information display icon is provided at an end of the connection line, and the page is accessed when the transition source icon on the start point side of the connection line is accessed. When the information included in the transition source URL at the time of arriving at the page reaches the transition destination icon on the end point side of the connecting line, the information included in the anchor tag when arriving at the other page from the page is aggregated and displayed. It is characterized by that.

(3) The homepage browsing route analysis method according to claim 3 is characterized in that in (1) or 2, an arrow indicating a transition direction is added to the connecting line.

(4) The homepage browsing route analysis method according to claim 4 is characterized in that, in the above (1) to (3), page icons unnecessary for analysis are arbitrarily hidden.

(5) In the homepage browsing route analysis method according to claim 5, in the above (1) to (4), when the number of display transitions indicating the number of times the page has been accessed is smaller than a preset threshold value, Is not displayed.

(6) In the homepage browsing route analysis method according to claim 6, in the above (1) to (5), when the total display icon displayed inside the page icon is clicked, the transition source URL that enters the page is output. It is characterized in that the transition destination URLs to go are tabulated and displayed.

(7) In the homepage browsing route analysis method according to claim 7, in (1) to (5), the connection line displays a ratio between the number of display transitions and the total number of accesses to the transition destination page. It is characterized by that.

(8) In the homepage browsing route analysis method according to claim 8, in (1) to (7), in the parameter aggregation included in the transition source URL, the parameter name of the search keyword provided from the search engine is the search It is set by a correspondence table of engine URLs and search engine parameter names.

  According to the present invention, the browsing status data of the home page is acquired by the analysis server, the browsing status data of the home page is analyzed, and the analysis result is displayed on each monitor page of the analysis server. Graphical display using page icons and connecting lines indicating their connection paths allows you to graphically display the browsing status of the homepage, and quickly find problem areas on the homepage to meet the purpose and purpose of establishment. Such browsing status can be updated efficiently as appropriate.

  The homepage browsing route analysis method of the present embodiment includes a step of acquiring browsing status data of the homepage in the analysis server each time a page of the homepage is called after the viewer's terminal is connected to the web server; Analyzing the data, and displaying the analysis result on the monitor screen of the analysis server using a page icon indicating each page in the home page and a connection line indicating a connection path thereof. This makes it possible to graphically aggregate the browsing status of home pages on multiple web servers, making it easy to extract user access trends that were not known by conventional analysis methods, and configuring the website configuration to the user trends It is possible to obtain information that is effective for optimization according to the situation.

  The server for analysis is connected to the web server that publishes the home page via the Internet or directly provided in the web server, and analyzes the browsing status data of the web server home page by the reader's terminal. The analysis result has a function for graphical display on the monitor screen.

The browsing status data of the home page includes, for example, a transition source home page URL (which may be referred to as a transition source URL in this specification) when the viewer reaches the home page currently being browsed, and a transition destination that is currently being displayed. Homepage URL (sometimes referred to as transition destination URL in this specification), title of transition destination homepage, etc. are included, and these data are automatically acquired by the analysis server each time a reader's terminal accesses the web server. It has come to be.
URL is an abbreviation for Uniform Resource Locator, and generally refers to a description method that indicates the location of information resources (documents, images, etc.) existing on the Internet, and corresponds to the “address” of information on the Internet. It consists of information type, server name, port number, folder name, file name, etc.

  The home page display application (browser) can handle the information of the page as an object, and when the browser requests a home page from the web server, not only the URL of the requested home page, but also some This information is also called “environment variable”, is temporarily stored in the memory of the web server, and can be handled by CGI language (program) or script language (program).

Since such a recording CGI program is called by the browser of the viewer, by analyzing the URL stored in the environment variable, the transition source URL, transition destination URL, You can retrieve the homepage title of the transition destination.
Data such as a transition source URL, a transition destination URL, and a transition destination home page title can be added and recorded in the browsing record file in the order of browsing by separating them with an arbitrary delimiter.
Note that when the data stored in the browsing record file is aggregated with the transition source URLs for each transition destination URL, transition data indicating how many times the homepage page has changed to the homepage can be obtained.

The page icon is displayed on the monitor screen of the analysis server corresponding to each page on the home page of the web server. For example, icons such as a square shape, a circle shape, and a character can be used, and a connection line for displaying the transition state between each page icon is displayed.
In this way, by displaying the transition state on the monitor screen using the icon symbolizing the browsed home page and the connecting line between the icons, the transition state between the home pages can be visually displayed.

  An information display icon is provided at the end of the connection line. When the transition source icon on the start point side of the connection line is accessed, information included in the transition source URL when the home page is reached is also the end point of the connection line. When the transition destination icon on the side is accessed, the information included in the anchor tag when the home page is reached to another home page can be aggregated and displayed. This makes it possible to easily acquire data necessary for optimizing and updating the home page via the monitor screen of the analysis server.

  An arrow indicating a transition direction may be added to the connection line. Thereby, the visibility on the monitor screen of the analysis server can be improved, and the analysis result of the browsing situation on the homepage can be efficiently grasped.

  Also, page icons unnecessary for analysis can be arbitrarily hidden. As a result, the display form of the monitor screen for displaying the browsing result can be simplified to further enhance the clarity and notification.

  Further, when the number of display transitions indicating the number of accesses to the home page is smaller than a preset threshold value, this transition state can be hidden. As a result, it is possible to omit a connecting line between icons that are less frequently accessed, and to make the monitor screen display more complicated.

  Furthermore, when the total display icon displayed inside the page icon is clicked, the transition source URL that enters the home page and the outgoing transition destination URL can be totaled and displayed. Thus, the statistical data can be easily obtained by simply clicking when necessary.

  The connection line may display a ratio between the number of display transitions and the total number of accesses to the transition destination home page. This makes it possible to accurately and efficiently grasp the overall status of the web server managed by the analysis server.

  In the parameter aggregation included in the transition source URL, the parameter name of the search keyword provided from the search engine can be set by a correspondence table of the search engine URL and the search engine parameter name. As a result, it is possible to easily and flexibly cope with changes in specifications on the search engine operator side.

Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings.
FIG. 1 is an explanatory diagram showing the configuration of the entire system network of the present invention.
In FIG. 1, the analysis server 1 is connected to an operator server 2 and a browser terminal 4 via a communication network such as the Internet 3, and a browsing status of a homepage browsed from the browser terminal 4. Can be automatically analyzed.
The analysis server 1, operator server 2, browser terminal 4, and operator terminal 5 are stored in the main body in which an arithmetic processing unit comprising a CPU, a main memory, etc., and software for arithmetic processing are stored. And a communication control means such as a network card for controlling communication with other computers by connecting to a network.

Here, the analysis server 1 automatically acquires data related to the browsing status of the home page each time the browser terminal 4 is connected to the server 2 of the operator and calls each page of the home page.
The analysis server 1 is connected via the Internet 3 with the analysis result obtained by automatically analyzing the information included in the transition source URL and the anchor tag at the time of transition based on the acquired data on the browsing status of the homepage. Displayed on the terminal 5 of the operator.

  Examples of the analysis server 1 and the operator server 2 include a computer with a built-in or external storage unit such as a hard disk for storing a database or the like. The browser terminal 4 and the operator terminal 5 include personal computers equipped with display means such as liquid crystal and CRT, and input means such as a keyboard and a mouse. However, a network computer, a portable information terminal, a mobile phone, A game terminal or the like can also be used.

FIG. 2 is an explanatory diagram of a state in which the access history information of the viewer by the system of the present embodiment is displayed graphically on the monitor screen.
As shown in FIG. 2, when the operator clicks the icon 11 indicating each search site from the operator's terminal 5, the analysis server 1 displays another screen as shown in FIG. 3 on the operator's terminal 5. At the same time, the information included in the transition source URL is totaled and a list is displayed.
In the case of a link from a search engine on the reader's terminal, the search keyword is included in the URL, so it is possible to grasp what keyword the reader is inputting by displaying the result of this aggregation process. The search keyword information entered by the search engine is very important reference data material.

In addition, by clicking the icon 12 illustrated at the end of the connecting line displayed on the terminal 5 of the operator, another monitor screen as shown in FIG. 4 is displayed and the anchor clicked at the time of transition is displayed. Aggregate information contained in tags and display a list.
In this way, a code that can be identified in the anchor tag is described in advance, so that when the viewer clicks on the anchor tag, it is possible to aggregate by identification code by the above-described aggregation process.
Furthermore, by adding an arrow 13 to the connecting line so as to indicate each transition direction, the clarity on the monitor screen of the operator's terminal 5 is improved, and the analysis result of the browsing status on the homepage is efficiently grasped. It can also be made possible.

  In the system of the present embodiment, as shown in the explanatory diagram of the setting screen in FIG. 5, each page such as “top page”, “product information”, “DVD”, “digital camera”, “order” is not required for analysis. It is also possible to arbitrarily hide a simple page, and it is possible to prevent a large number of page icons from being complicated on the monitor screen and making it difficult to grasp the screen configuration.

  Further, the analysis server 1 displays a setting screen as shown in FIG. 6 on the monitor of the terminal 5 of the operator so that a threshold value of the number of display transitions can be set. The transition state in the case of can be displayed or hidden.

  The operator is arranged inside the square icon indicating each page icon (for example, “top page”, “product information”, “DVD”, “digital camera”, “order”, etc.) on the terminal 5 of the operator. When the click icon 14 is clicked, as shown in FIG. 7, information such as the number of accesses, URLs, and titles related to the transition source URL entering the homepage and the outgoing destination URL can be aggregated and displayed. .

  In addition, the operator visually displays the ratio information 15 of the number of transitions and the total number of accesses to the transition destination page for each connection line on the operator's terminal 5 with the thickness and color of the line as necessary. The overall status of the web server managed by the analysis server 1 can be accurately and efficiently grasped.

  In the parameter aggregation included in the transition source URL, the parameter names of the search keywords provided by the search engine are different for each search engine. Therefore, the correspondence table file of the search engine URL and the search engine parameter name is shown in FIG. By providing in this way, it is possible to easily cope with a specification change on the search engine operator side.

FIG. 9 is an explanatory diagram showing an example of an HTML file in which a browsing status acquisition recording script is written in the server 2 of the operator. FIG. 10 is a main flowchart of the browsing status acquisition recording script in the analysis server 1. FIG. 11 is a flowchart of the recording CGI in the analysis server 1.
In the browsing status acquisition recording script described in the HTML file as shown in FIG. 9, as shown in FIG. 10, the transition source URL, transition destination URL, and transition destination title are acquired in the first step S10, and the next step After the acquired data is added to the URL to the recording CGI in S11 (step S12), the recording CGI is called in step S13, and the process is terminated.

In the recording CGI program shown in FIG. 11, in the first step S20, a process of calling a transition source URL, a transition destination URL, and a transition destination title from environment variables is performed.
Next, a process for determining the presence or absence of a recording file is performed (step S21). If there is no recording file, the process proceeds to step S22 for generating a recording file. Transition.
In step S23, the transition source URL, transition destination URL, and transition destination title are added to the recording file, and the program is terminated.

As described above, in the homepage browsing route analysis method of the present embodiment, the entire access flow is roughly displayed on the monitor screen of the terminal 5 of the operator. Then, by clicking on the page, transition destination URL, or transition source URL icon on the web server, the detailed data can be displayed numerically and the overall status can be grasped. You can switch to the screen display.
An example of a rough graphic display of the overall access flow on the monitor screen of the operator terminal 5 is shown in FIG.
As shown in FIG. 2, when there are 853 accesses on the top page and 266 cases proceeded further, 853-266 = 587 people browse the top page and visit other sites You can see that it has moved to. Therefore, it is presumed that this cause is due to how to make this top page, and as a tool to devise a screen structure etc. to effectively guide the viewer from the top page to the last "order" Can be used.

  The homepage browsing route analysis method of the present invention analyzes homepage browsing status data and displays the analysis results on the monitor screen of the operator's terminal, page icons indicating each page in the homepage, and connecting lines indicating their connecting routes. The gist of displaying an icon, a transition destination icon, a transition source icon, and the like is a gist, and those corresponding to this belong to the scope of the right of the present invention. For example, in this embodiment, an analysis server connected to a specific web server has been described. However, a plurality of web servers on the Internet are centrally managed using a single analysis server. In this way, it is also possible to develop a highly profitable network business by making the relevance between web servers in network transactions closer.

1 is an overall configuration diagram of a network. It is explanatory drawing which shows the monitor screen of a browsing condition. It is a search keyword totaling display screen. It is an information display screen of an anchor tag. This is a setting screen for displaying and hiding pages. It is a page transition display setting screen. It is an aggregation display screen of a transition source URL and a transition destination URL. It is explanatory drawing which shows the correspondence table file format of search engine URL and a search engine parameter name. It is explanatory drawing which shows an example of the HTML file in which the browsing condition acquisition recording script was described. It is a main flowchart of a browsing condition acquisition recording script. It is a flowchart in CGI for recording.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server for analysis 2 Server of operator 3 Internet 4 Terminal of viewer 5 Terminal of operator 11 Icon 12 Icon 13 Arrow 14 Click icon 15 Ratio information

Claims (8)

A homepage browsing route analysis method for analyzing and displaying the browsing status of a homepage published on a web server using an analysis server connected directly to the web server via the Internet,
A browser terminal is connected to the web server, and each page of the homepage is called, and the browsing status data of the homepage is acquired in the analysis server;
Analyzing the browsing status data of the home page, and displaying the analysis result on the monitor screen of the analysis server using a page icon indicating each page in the home page and a connecting line indicating their connection path. And a homepage browsing route analysis method characterized by comprising:   An information display icon is provided at the end of the connection line, and when the transition source icon on the start point side of the connection line is accessed, the information included in the transition source URL when the page is reached is aggregated and displayed. 2. The homepage browsing route analysis method according to claim 1, wherein when the transition destination icon on the end point side of the connecting line is accessed, information included in the anchor tag when the page is reached to another page is aggregated and displayed. .   The homepage browsing route analysis method according to claim 1, wherein an arrow indicating a transition direction is added to the connection line.   The homepage browsing route analysis method according to any one of claims 1 to 3, wherein the page icon can be arbitrarily hidden when unnecessary for analysis.   5. The transition status can be hidden when the number of display transitions indicating the number of times the homepage has been accessed is smaller than a preset threshold value. 6. Homepage browsing route analysis method.   6. When a total display icon displayed inside the page icon is clicked, a transition source URL that enters the page and a transition destination URL that exits are totaled and displayed. The homepage browsing route analysis method described in any of the above.   The homepage browsing route analysis method according to claim 1, wherein a ratio between the number of display transitions and the total number of accesses to the transition destination page is displayed on the connection line. 8. The parameter name of a search keyword provided from a search engine in parameter aggregation included in the transition source URL is set by a correspondence table between the search engine URL and the search engine parameter name. The homepage browsing route analysis method described in any of the above.

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