JP2010504044A5 - - Google Patents
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- JP2010504044A5 JP2010504044A5 JP2009528455A JP2009528455A JP2010504044A5 JP 2010504044 A5 JP2010504044 A5 JP 2010504044A5 JP 2009528455 A JP2009528455 A JP 2009528455A JP 2009528455 A JP2009528455 A JP 2009528455A JP 2010504044 A5 JP2010504044 A5 JP 2010504044A5
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- 230000003993 interaction Effects 0.000 claims 38
- 230000000875 corresponding Effects 0.000 claims 19
- 238000003780 insertion Methods 0.000 claims 12
- 238000011156 evaluation Methods 0.000 claims 2
- 230000003247 decreasing Effects 0.000 claims 1
Claims (7)
- コンピュータ実行方法であって、
複数の広告主からデータ処理装置によって、ビデオ内への挿入に利用可能であるビデオ広告に対応する複数の入札を受信するステップであって、前記複数の各入札は、各ビデオ広告に対応し、かつ、前記入札は、広告が前記ビデオ内への挿入に選択される評価である、ステップと、
各ビデオ広告について、
前記ビデオ広告のユーザインタラクション統計を受信するステップであって、前記ユーザインタラクション統計は、前記ビデオ広告との以前のユーザインタラクションを定量化し、かつ、前記ユーザインタラクション統計は、前記ビデオ広告についてのスキップ率を含む、ステップと、
データ処理装置によって、前記受信されたユーザインタラクション統計に基づき、前記ビデオ広告に対応する前記受信された入札を変更するステップであって、
前記ユーザインタラクション統計が第1インタラクション閾値を超過する以前のユーザインタラクションを定量化するとき、前記ビデオ広告に対応する前記入札は増加され、かつ、
前記ユーザインタラクション統計が前記第1インタラクション閾値に満たない第2インタラクション閾値を超過しない以前のユーザインタラクションを定量化するとき、前記ビデオ広告に対応する前記入札は減少される、ステップと、
データ処理装置によって、前記ビデオへの挿入のために1又は複数のビデオ広告を選択するステップであって、前記1又は複数のビデオ広告のそれぞれは、前記ビデオ広告に対応する前記変更された入札に基づき選択される、ステップと、
前記選択された1又は複数の広告のそれぞれについて、前記ビデオ内への前記選択されたビデオ広告の挿入について前記広告主に請求するための価格を計算するステップであって、前記価格は、前記選択されたビデオ広告に対応する前記変更された入札、及び、前記ビデオ内に挿入されるとき、前記選択されたビデオ広告についての視聴継続時間に基づき計算される、ステップと
を具備することを特徴とする方法。 - 各ビデオ広告について、前記対応するユーザインタラクション統計は、前記ビデオ広告に関連付けられた視聴継続時間データを含むことを特徴とする請求項1に記載の方法。
- 各ビデオ広告について、前記対応するユーザインタラクション統計は、前記ビデオ広告との以前のユーザインタラクションについて視聴継続時間を指定するデータを含むことを特徴とする請求項1に記載の方法。
- 各ビデオ広告について、前記広告主が請求される前記価格は、少なくとも、前記ビデオ広告のコスト・パー・プレイ及びコスト・パー・インプレッションに基づいて計算されることを特徴とする請求項1に記載の方法。
- 各ビデオ広告について、前記広告主が請求される前記価格は、前記ビデオ広告のコスト・パー・プレイ及びコスト・パー・クリックスルーに基づいて計算されることを特徴とする請求項1に記載の方法。
- 命令を格納したコンピュータ可読媒体であって、プロセッサによって実行されるとき、
ビデオ内に挿入するためのビデオ広告を提供するための複数の入札を受信するステップであって、前記複数の各入札は、ビデオ内への挿入に利用可能である各ビデオ広告に対応し、前記入札は、広告が前記ビデオへの挿入に選択される評価である、ステップと、
各ビデオ広告について、
ビデオ広告のユーザインタラクション統計を受信するステップであって、前記ユーザインタラクション統計は、前記ビデオ広告との過去のユーザインタラクションを定量化し、かつ、前記ユーザインタラクション統計は、前記ビデオ広告についてのスキップ率を含む、ステップと、
前記受信されたユーザインタラクション統計に基づき、前記ビデオ広告に対応する前記受信された入札を変更するステップであって、
前記ユーザインタラクション統計が第1インタラクション閾値を超過する以前のユーザインタラクションを定量化するとき、前記ビデオ広告に対応する前記入札は増加され、かつ、
前記ユーザインタラクション統計が前記第1インタラクション閾値に満たない第2インタラクション閾値を超過しない以前のユーザインタラクションを定量化するとき、前記広告に対応する前記入札は減少される、ステップと、
前記ビデオへの挿入のために1又は複数のビデオ広告を選択するステップであって、前記1又は複数のビデオ広告のそれぞれは、前記1又は複数のビデオ広告に対応する前記変更された入札に基づき選択される、ステップと
を前記プロセッサに実行させることを特徴とするコンピュータ可読媒体。 - システムであって、
ビデオ内への挿入に利用可能であるビデオ広告に対応する複数の入札を受信するための手段であって、前記複数の各入札は、各ビデオ広告に対応し、入札は、広告が前記ビデオへの挿入に選択される評価である、手段と、
各ビデオ広告のユーザインタラクション統計を受信するための手段であって、前記ユーザインタラクション統計は、前記ビデオ広告との過去のユーザインタラクションを定量化し、かつ、前記ユーザインタラクション統計は、前記ビデオ広告についてのスキップ率を含む、手段と、
入札を変更するための手段であって、
対応するユーザインタラクション統計が第1インタラクション閾値を超過する以前のユーザインタラクションを定量化する、各ビデオ広告に対応する前記入札を増加させるための手段と、
対応するユーザインタラクション統計が第1インタラクション閾値に満たない第2インタラクション閾値を超過しない以前のユーザインタラクションを定量化する、各ビデオ広告に対応する前記入札を減少させるための手段と
を含む手段と、
前記ビデオ内への挿入のために1又は複数のビデオ広告を選択するための手段であって、前記1又は複数のビデオ広告のそれぞれは、前記1又は複数のビデオ広告に対応する前記増加された、および減少された入札に基づき選択される、手段と、
前記1又は複数の選択されたビデオ広告の挿入についての価格を計算するための手段であって、前記価格は、前記増加された、および減少された入札、および、前記1又は複数の選択されたビデオ広告についての視聴継続時間に基づき計算される、手段と
を具備することを特徴とするシステム。
Applications Claiming Priority (5)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US84418906P | 2006-09-12 | 2006-09-12 | |
US60/844,189 | 2006-09-12 | ||
US11/550,388 US20080066107A1 (en) | 2006-09-12 | 2006-10-17 | Using Viewing Signals in Targeted Video Advertising |
US11/550,388 | 2006-10-17 | ||
PCT/US2007/078299 WO2008033944A2 (en) | 2006-09-12 | 2007-09-12 | Using viewing signals in targeted video advertising |
Publications (3)
Publication Number | Publication Date |
---|---|
JP2010504044A JP2010504044A (ja) | 2010-02-04 |
JP2010504044A5 true JP2010504044A5 (ja) | 2010-11-04 |
JP5431939B2 JP5431939B2 (ja) | 2014-03-05 |
Family
ID=38926098
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2009528455A Active JP5431939B2 (ja) | 2006-09-12 | 2007-09-12 | ターゲットとされたビデオ広告における視聴信号の使用 |
Country Status (8)
Country | Link |
---|---|
US (2) | US20080066107A1 (ja) |
EP (1) | EP2067105A2 (ja) |
JP (1) | JP5431939B2 (ja) |
KR (1) | KR101652030B1 (ja) |
CN (1) | CN101535995B (ja) |
BR (1) | BRPI0716755A2 (ja) |
CA (1) | CA2662758A1 (ja) |
WO (1) | WO2008033944A2 (ja) |
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2006
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2007
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- 2007-09-12 CA CA002662758A patent/CA2662758A1/en not_active Abandoned
- 2007-09-12 EP EP07842355A patent/EP2067105A2/en not_active Withdrawn
- 2007-09-12 BR BRPI0716755-5A2A patent/BRPI0716755A2/pt not_active IP Right Cessation
- 2007-09-12 CN CN200780041700.3A patent/CN101535995B/zh active Active
- 2007-09-12 KR KR1020097007416A patent/KR101652030B1/ko active IP Right Grant
- 2007-09-12 WO PCT/US2007/078299 patent/WO2008033944A2/en active Application Filing
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2011
- 2011-05-19 US US13/111,857 patent/US8719865B2/en active Active
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