JP2010287921A - Data broadcast display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a data broadcast display system capable of displaying various data broadcast in accordance with an aspect ratio of a display area of a receiver. <P>SOLUTION: A data transmission device 12 in the data broadcast display system 10 has a font size transmitting means for transmitting a font size of characters while selecting the font size in accordance with an aspect ratio of a first display area of a broadcast receiver 17 so as to prevent an error on a superimposing position of the characters and an image consisting the data broadcast when they are superimposed in the first display area of the broadcast receiver 17; and an image transmitting means for transmitting an image to the broadcast receiver 17 while expanding or reducing the image in accordance with the aspect ratio of the first display area. The receiver 17 superimposes the characters corresponding to the font size received from the data transmission device 12 on the image received from the output device 12 and display them on the first display area. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a data broadcast display system for displaying various data broadcasts.

  Display terminal device capable of receiving television broadcast content provided via broadcast wave and data broadcast content provided via broadcast wave or the Internet and displaying them simultaneously, and data broadcasting according to a request from the display terminal device 1-segment partial broadcast reception service for digital terrestrial broadcasting mobile phones and mobile terminals, comprising a data broadcasting support device for providing contents to a display terminal device via the Internet and a plurality of information providing servers existing on the Internet There is a data broadcasting system that provides (see Patent Document 1). The data broadcasting support device can access the information providing server via the Internet. When receiving an access request from the display terminal device, the data broadcasting support device accesses the information providing server via the Internet in accordance with the access request, and exchanges information. An execution unit; and an information transmission unit that transmits the information acquired by the access execution unit to the display terminal device via the Internet in order to display the information on the display terminal device.

  This data broadcasting system does not need to perform an inefficient procedure of frequently updating the content while having its own large amount of dedicated content, and can effectively use existing useful information on the Internet, The richness and immediacy of data broadcasting contents in 1Seg broadcasting can be realized. In addition, since information such as an existing mobile phone site acquired from the information providing server is distributed from the data broadcasting support device and displayed as data broadcasting content on the display terminal device, the Web browser is not activated on the display terminal device. Information can be viewed with a BML browser. Therefore, it is possible to view the immediate information acquired from the existing mobile phone site in the data broadcast display area while viewing the television broadcast in the television broadcast display area.

JP 2007-336264 A

  In the data broadcast system disclosed in Patent Document 1, the data broadcast support device provides data broadcast content corresponding to the one segment screen to the display terminal device via the Internet, and the data broadcast content is displayed on the data broadcast display of the display terminal device. Displayed in the area. In this data broadcasting system, various data broadcasts created in accordance with the digital television standard can be displayed on the data broadcast display screen of a one-segment mobile phone, corresponding to the one-segment broadcast screen. When a data broadcast is displayed in a display area that does not correspond to the predetermined display area, a complicated screen in which characters and images of the data broadcast are irregularly overlapped is confirmed, and information provided by the data broadcast is confirmed. May become difficult or information may not be confirmed.

  An object of the present invention is to display various types of data broadcasts in accordance with the aspect ratio of a predetermined display area of a display screen of a receiver, and to clearly view information provided by the data broadcasts An object of the present invention is to provide a data broadcasting display system that can be used.

  The premise of the present invention for solving the above-mentioned problems is that a data transmission device that transmits various data and a data that is transmitted from the data transmission device are received as a data broadcast and partially assigned to a predetermined display screen. And a data broadcast display system including a receiver that displays the data broadcast in at least one first display area.

  The feature of the present invention in the above premise is that when the data transmitting device superimposes characters and images constituting the data broadcast in the first display area of the receiver, an error does not occur in their overlapping position. Font size transmission means for selecting the font size of the character in accordance with the aspect ratio of the first display area of the receiver and transmitting the font size to the receiver, and according to the aspect ratio of the first display area of the receiver Image transmitting means for transmitting the image to the receiver while enlarging or reducing the image, and the receiver receives characters corresponding to the font size received from the data transmitting device and the image received from the data broadcast output device, Are superimposed and displayed in the first display area.

  As an example of the present invention, the display screen of the receiver is either a 1-segment display screen or a 12-segment display screen.

  As another example of the present invention, the receiver is a broadcast receiver that can receive and broadcast data broadcast, original broadcast, and general broadcast, and the data transmission device has a first display area on the display screen of the broadcast receiver. A first display area allocating means for allocating the second display area, and a second display area allocating means for allocating a second display area for displaying at least one of the original broadcast and the general broadcast on the display screen of the broadcast receiver. However, the data broadcast is displayed in the first display area, and at least one of the original broadcast and the general broadcast is displayed in the second display area.

  As another example of the present invention, the data transmission device switches data broadcasts displayed in the first display area of the receiver at predetermined time intervals and sequentially displays various data broadcasts in the first display area. Broadcast display switching means is included.

  As another example of the present invention, the data transmission device has a third display area for displaying a two-dimensional barcode indicating the URL of a portable site related to data broadcasting displayed in the first display area of the broadcast receiver. Third display area assigning means for assigning to the broadcast display screen of the broadcast receiver is included.

  As another example of the present invention, the data transmission device switches the two-dimensional barcode displayed in the third display area so as to correspond to various data broadcasts displayed in the first display area. Includes bar code display switching means for sequentially displaying different two-dimensional bar codes.

  According to the data broadcast display system of the present invention, the data transmission device is connected to the receiver so that an error does not occur in the superimposed position when characters and images are superimposed in the first display area of the receiver. While selecting the font size of the character according to the aspect ratio of the first display area and transmitting the font size to the receiver, the image is enlarged or reduced according to the aspect ratio of the first display area of the receiver. Since the image is transmitted to the receiver, there is no error in the overlapping position when the characters and images constituting the various data broadcasts are superimposed, and the data broadcast is the first display of the receiver. Corresponding to the size of the area, the information of the data broadcast is displayed neatly and clearly in the first display area, and the information provided by the data broadcast can be surely visually confirmed.

  A data broadcast display system in which a broadcast display screen of a receiver is either a 1-segment display screen or a 12-segment display screen has a variety of functions in at least one first display area partially allocated to the display screen. When the characters and images constituting a plurality of data broadcasts are overlapped, there is no error in their overlapping positions, and the data broadcast corresponds to the first display area of the receiver, and the data is displayed in the first display area. Broadcast information is displayed neatly and clearly, and information provided by data broadcasting can be surely viewed. In addition, the common data broadcast can be clearly displayed on any of the two display screens, the 1-segment display screen and the 12-segment display screen.

  A data broadcast display system in which a data transmission device assigns a first display area for displaying a data broadcast on a broadcast display screen of a broadcast receiver and assigns a second display area for displaying at least one of an independent broadcast and a general broadcast. The broadcast display screen of the receiver is divided into a first display area for displaying various data broadcasts and a second display area for displaying at least one of an independent broadcast and a general broadcast, together with the data broadcast on one broadcast display screen Independent broadcasts and general broadcasts can be viewed, and a wide variety of information can be displayed on the broadcast display screen of the broadcast receiver. In this data broadcast display system, when characters and images constituting various data broadcasts are overlapped, there is no error in their overlapping position, and the data broadcast is the size of the first display area of the receiver. Correspondingly, the information of the data broadcast is displayed orderly and clearly in the first display area, and the information provided by the data broadcast can be surely visually confirmed.

  A data broadcast display system in which a data transmission device switches data broadcasts displayed in a first display area of a receiver at predetermined time intervals and sequentially displays various data broadcasts in the first display area. Since the displayed data broadcast is automatically switched at predetermined time intervals, a wide variety of data broadcast information can be viewed in the first display area. Further, by displaying a plurality of various data broadcasts in the first display area, it is possible to increase the advertising effect and added value for the information provided by the data broadcasts.

Data in which the data transmission device allocates a third display area for displaying a two-dimensional barcode indicating a URL of a portable site related to data broadcasting displayed in the first display area of the broadcast receiver to the broadcast display screen of the broadcast receiver The broadcast display system obtains the URL of the mobile site related to the data broadcast displayed in the first display area by photographing the two-dimensional barcode displayed in the third display area by the mobile phone possessed by the broadcast display system. Therefore, it is possible to access again the mobile site related to the data broadcast displayed in the first display area by using the acquired URL, and to provide a useful mobile mobile site related to the data broadcast. I can see it.

  The data transmission device switches the two-dimensional barcode displayed in the third display area to correspond to the various data broadcasts displayed in the first display area, and sequentially switches the various two-dimensional barcodes in the third display area. The data broadcasting display system to be displayed captures URLs of mobile sites related to data broadcasting displayed in the first display area by photographing various two-dimensional barcodes displayed in the third display area by the mobile phone. Since it can be acquired, it is possible to access again the mobile site related to the data broadcast displayed in the first display area by using the acquired URL, and various data displayed in the first display area. You can view useful mobile-related sites that are useful for broadcasting.

The schematic block diagram of the data broadcast display system shown as an example. The figure explaining selection of the font size of a character, and expansion or reduction of an image. The figure which shows an example of the display screen of a broadcast receiver and a mobile telephone. The figure which shows another example of the display screen of a broadcast receiver and a mobile telephone.

  The details of the data broadcast display system according to the present invention will be described below with reference to the accompanying drawings such as FIG. 1 which is a schematic configuration diagram of the data broadcast display system 10 shown as an example. In this embodiment, a network is constructed between the management company 11 that manages the data transmission device 12 and the sales offices 13A and 13B of the car dealer, and the sales offices 13A and 13B of the car dealer use the network. A case where various information is provided to a customer will be described as an example. In addition, various types of commercial content at a car dealer and a mobile site related to the content are set as various information. FIG. 1 shows a mobile phone 22 possessed by a customer who has visited the showroom 17. The mobile phone 22 includes a one-segment broadcast display screen 23 (one-segment liquid crystal television screen). In addition, the use location of this system 10 is not limited to a car dealer.

  As shown in FIG. 1, the data broadcasting display system 10 includes a data transmission device 12 installed in a management company 11, a maintenance terminal device 14 and a channel transmission device 15 installed in sales offices 13A and 13B of a car dealer. And a broadcast receiver 17 (television) arranged in the showroom 16 of the sales offices 13A and 13B. The data transmission device 12, the maintenance terminal device 14, and the channel transmission device 15 form a network via the Internet 18. In addition to these devices 14, 15, and 17, each sales office 13 </ b> A, 13 </ b> B is provided with an antenna 19 that receives general broadcasting (NHK broadcasting, commercial broadcasting) and original broadcasting, a mixer 20, and a distributor 21. ing.

  The data transmission device 12 is a computer that includes a central processing unit (CPU or MPU) and a memory, and has a built-in large-capacity hard disk. Although not shown, the data transmission device 12 is connected to an input device such as a keyboard and a mouse and an output device such as a display and a printer via an interface. The data transmission device 12 has a CMS server function, a DNS server function, a database server function, a Web server function, and the like, and receives commercial content from the maintenance terminal device 14 via the Internet 18. The data transmission device 12 can access the channel transmission device 15 via the Internet 18, and divides the commercial content received from the maintenance terminal device 14 into character information and an image file in accordance with the digital television standard. Information and an image file are transmitted to the channel sending device 15.

  The maintenance terminal device 14 is a computer including a central processing unit (CPU or MPU) and a memory. An input device such as a keyboard and a mouse and an output device such as a display and a printer are connected to the maintenance terminal device 14 via an interface. The maintenance terminal device 14 creates a plurality of various commercial contents to be displayed as data broadcasts on the broadcast receiver 17 and creates a URL of a mobile site related to the commercial contents. The maintenance terminal device 14 has a DNS server function, a database server function, a Web server function, and the like, and is accessible to the data transmission device 12 via the Internet 18. A plurality of created commercial contents (data) and URL ( Data) is transmitted to the data transmitter 12. In some cases, the URL of the existing mobile site related to the commercial content is transmitted to the data transmission device 12 without creating a new URL.

  The content created in the maintenance terminal device 14 is not particularly limited. However, for the purpose of explaining a car dealer as an example, various catalog information (characters) and various images of vehicles are synthesized as an example. A plurality of commercial contents shall be created. The commercial content is created in a plurality of pages having predetermined vertical and horizontal dimensions (for example, B4 size, A4 size, B5 size, etc.), stored in the memory of the maintenance terminal device 14, and from the terminal device 14 to the data transmission device. 12 is transmitted. The commercial content can be updated at any time, and the updated content is transmitted from the maintenance terminal device 14 to the data transmission device 12.

  The channel transmission device 15 converts predetermined data (character information, character font size, image file, two-dimensional barcode) into a broadcast wave, and outputs the broadcast wave to the mixer 20. The mixer 20 mixes the broadcast wave output from the channel transmission device 15 and the broadcast wave received by the antenna 19 and outputs the mixed wave to the distributor 21. The distributor 21 outputs the broadcast wave output from the mixer 20 to each broadcast receiver 17.

  The broadcast receiver 17 can receive a data broadcast, an independent broadcast, and a general broadcast, and includes a 12-segment broadcast display screen 24 (a 12-segment liquid crystal television screen). The 12-segment broadcast display screen 24 includes two first display areas 25A and 25B for displaying a plurality of various data broadcasts, one second display area 26 for displaying original broadcasts and general broadcasts, and a first display area. A third display area 27 for displaying a two-dimensional bar code indicating the URL of the mobile site related to the data broadcast (commercial content) displayed on 23A is allocated (see FIG. 2). In addition to these areas 25A, 25B, 26, and 27, a plurality of shortcut keys 28 and a plurality of menu items 29 are displayed on the display screen 24 (see FIGS. 3 and 4).

  A content management system (CMS) application is stored in the internal address file of the memory of the data transmission device 12. Based on the control by the operating system, the central processing unit of the data transmission device 12 activates the CMS application stored in the internal address file of the memory, and executes the following means according to the activated application. The central processing unit of the data transmission device 12 executes content storage means for storing the commercial content transmitted from the maintenance terminal device 14 on the hard disk. The central processing unit executes barcode generation means for generating a two-dimensional barcode indicating each URL transmitted from the maintenance terminal device 14, and stores the two-dimensional barcode on the hard disk in association with the commercial content together with the URL. The barcode storage means is executed.

  The central processing unit of the data transmission device 12 executes first display area allocation means for allocating at least one first display area 25A, 25B to the broadcast display screen 24 of the broadcast receiver 17. The first display areas 25A and 25B are partially assigned to the broadcast display screen 24. The central processing unit executes second display area allocating means for allocating a second display area 26 for displaying at least one of the original broadcast and the general broadcast on the broadcast display screen 24 of the broadcast receiver 17. The second display area 26 is partially assigned to the broadcast display screen 24. The central processing unit displays a two-dimensional bar code indicating a two-dimensional barcode indicating the URL of a mobile site related to various data broadcasts (commercial contents) displayed in the first display area 25A of the broadcast receiver 17. The third display area allocating means for allocating the image to the broadcast display screen 24 is executed. The third display area 27 is partially assigned to the broadcast display screen 24.

  The central processing unit of the data transmission device 12 executes character information transmission means for transmitting character information of the commercial content (data) to the channel transmission device 15 at a timing designated by the maintenance device 14, and each commercial content. A bar code transmission means for transmitting a two-dimensional bar code (data) corresponding to the data to the channel transmission device 15 is executed. Alternatively, when there is a content transmission request from the channel transmission device 15, the data transmission device 12 executes character information transmission means for transmitting the character information of the commercial content C to the channel transmission device 15, and each commercial content C Bar code transmitting means for transmitting the corresponding two-dimensional bar code to the sending device 15 is executed.

  The central processing unit of the data transmission device 12 simultaneously superimposes characters and images constituting the data broadcast in the first display areas 25A and 25B of the broadcast receiver 17 simultaneously with the character information transmission unit and the barcode transmission unit. The selected font size is selected according to the vertical / horizontal ratio of the first display areas 25A and 25B of the broadcast receiver 17 and the selected font size is set to the channel sending device 15 so that no error occurs in the overlapping position. The font size transmitting means for transmitting to the broadcast receiver 17 is executed, and the image of the enlarged or reduced image is enlarged or reduced according to the aspect ratio of the first display areas 25A and 25B of the receiver 17 An image file transmission means for transmitting the image file to the broadcast receiver 17 via the channel transmission device 15 is executed.

  The central processing unit of the data transmission device 12 switches the data broadcast (commercial content) displayed in the first display area 25A of the broadcast receiver 17 at a predetermined time interval, and performs various data broadcasts in the first display area 25A. Data broadcast display switching means for sequentially displaying is executed. The central processing unit switches the two-dimensional barcode displayed in the third display area 27 at predetermined time intervals so as to correspond to various data broadcasts (commercial contents) displayed in the first display area 25A. Bar code display switching means for sequentially displaying different two-dimensional bar codes on the display area 27 is executed. The data broadcast display switching time (including the bar code display switching time) can be arbitrarily set, for example, in 45 minutes, 3 minutes, 1 hour or the like via the input device. The display switching time is stored in the hard disk of the data transmission device 12.

  FIG. 2 is a diagram for explaining selection of a font size of characters and enlargement or reduction of an image. FIG. 3 is a diagram illustrating an example of display screens 23 and 24 of the broadcast receiver 17 and the mobile phone 22, and FIG. 4 is a diagram illustrating another example of display screens 23 and 24 of the broadcast receiver 17 and the mobile phone 22. FIG. The vertical pixel number P1 of the broadcast display screen 24 of the broadcast receiver 17 is 540, and the horizontal pixel number P2 is 960. The vertical pixel number P3 of the broadcast display screen 23 of the mobile phone 22 is 480, and the horizontal pixel number P4 is 240.

  The data transmission device 12 allocates two first display areas 25A and 25B to the broadcast display screen 24 of the broadcast receiver 17 (first display area allocation means). Note that the display area 30 (data broadcast display area 30) of the broadcast display screen 23 of the mobile phone 22 is set in advance. The number of vertical pixels P5 of one first display area 25A of the broadcast receiver 17 is 297, and the number of horizontal pixels P6 is 210. The number of vertical pixels P7 and P9 in the other first display area 25B of the broadcast receiver 17 and the display area 30 of the mobile phone 22 is 198, and the number of horizontal pixels P8 and P10 is 140. The number of vertical and horizontal pixels in the first display areas 25A and 25B and the display area 30 is not particularly limited, and the number of pixels can be arbitrarily set. The data transmitting apparatus 12 assigns the second display area 26 to the broadcast display screen 24 of the broadcast receiver 17 (second display area assigning means), and assigns the third display area 27 to the broadcast display screen 24 of the broadcast receiver 17 ( Third display area allocating means).

  When the commercial content C and the URL (including the existing URL) created in the maintenance terminal device 14 are transmitted from the terminal device 14 to the data transmission device 12 via the Internet 18, the data transmission device 12 transmits the content C to the content C. In addition to being stored on the hard disk (content storage means), a two-dimensional barcode indicating a URL is created (barcode creation means), and the two-dimensional barcode is stored on the hard disk (barcode storage means). The data transmission device 12 transmits the character information in the commercial content C to the channel transmission device 15 (character information transmission means) at the timing designated by the maintenance device 14, and also two-dimensionally corresponding to each commercial content C. A bar code is transmitted to the sending device 15 (bar code transmitting means). Alternatively, the data transmission device 12 waits for a content transmission request from the channel transmission device 15, and when there is a content transmission request from the channel transmission device 15, transmits the character information of the commercial content C to the channel transmission device 15 (characters). Information transmission means) and a two-dimensional barcode corresponding to each commercial content C are transmitted to the sending device 15 (barcode transmission means).

  The data transmission device 12 determines the font size of the character M1 forming the commercial content C simultaneously with the transmission of the character information and the barcode. The font size of characters is defined by the digital television standard. There are 16 x 16 horizontal, 20 x 20 horizontal, and 24 x 24 vertical font sizes for 1-segment broadcasting. For 12-segment broadcasting, the font size is 32 x horizontal for 1-segment broadcasting. 32 is added. Assume that the data transmitting apparatus 12 determines that the font size of the character M1 forming the content is, for example, 32 × 32.

  At the same time as the transmission of the character information and the barcode, the data transmitting device 12 stores the characters constituting the data broadcast in the first display areas 25A and 25B of the broadcast receiver 17 without excess and deficiency, and the data is displayed in the first display areas 25A and 25B. Characters that match the vertical / horizontal ratio of the first display area 25A (the ratio of the number of vertical / horizontal pixels) so that no error occurs in the overlapping position when superimposing the characters M2 and images G2 constituting the broadcast. The font size of M2 is selected, and the font size is transmitted to the broadcast receiver 17 via the channel transmission device 15 (font size transmission means). It is assumed that the data transmission device 12 determines that the aspect ratio of the first display area 25A of the broadcast receiver 17 is small and selects, for example, 24 × 24 as the font size of the character M2 constituting the content C.

  At the same time as the transmission of the character information and the barcode, the data transmission device 12 stores the image G2 constituting the data broadcast in the first display area 25A of the broadcast receiver 17 without excess or deficiency, and configures the data broadcast in the first display area 25A. The image G1 is enlarged in accordance with the vertical / horizontal ratio (ratio of the number of vertical / horizontal pixels) of the first display area 25A so that no error occurs in the overlapping position when the character M2 to be overlapped with the image G2. Alternatively, the image file of the image G2 that has been reduced and enlarged or reduced is transmitted to the broadcast receiver 17 via the channel transmission device 15 (image file transmission means). Note that the data transmitting apparatus 12 determines that the aspect ratio of the first display area 25A of the broadcast receiver 17 is small and reduces the image G1 forming the content C to a predetermined size.

  At the same time as the transmission of the character information and the barcode, the data transmission device 12 has the number of vertical pixels P5 (297) in one first display area 25A and the number of vertical pixels P7 (198) in the other first display area 25B. And the ratio of the vertical pixel numbers P5 and P7 of the display areas 25A and 25B is determined to be 3: 2, and the horizontal pixel number P6 (210) of one of the first display areas 25A and the other first display. The horizontal pixel number P8 (140) of the area 25B is compared, and the ratio of the horizontal pixel numbers P6 and P8 of the display areas 25A and 25B is determined to be 3: 2.

  When the font size of the character M2 displayed in one first display area 25A is 24 × 24, the data transmitting device 12 uses the ratio of the number of pixels as the font size of the character M3 displayed in the other first display area 25B. Based on 3: 2, 16 × 16 is selected, and the selected font size 16 × 16 is transmitted to the broadcast receiver 17 via the channel sending device 15 (font size transmitting means). At the same time, the image G3 to be displayed in the other first display area 25B is further reduced from the image G2 based on the pixel ratio 3: 2, and the reduced image file of the image G3 is transmitted via the channel transmission device 15. It transmits to the broadcast receiver 17 (image file transmission means). As the ratio of the number of pixels, in addition to 3: 2, 2: 1, 5: 4, 6: 5, 8: 5, or the like can be used.

  The broadcast receiver 17 displays the character M2 having a font size of 24 × 24 in the first display area 25A based on the font size of 24 × 24 output from the channel transmission device 15, and the reduction output from the channel transmission device 15. The image G2 is displayed in the first display area 25A, the characters M2 and the image G2 are overlaid, and the commercial content C composed of them is displayed in one first display area 25A. In addition, characters having a font size of 16 × 16 are displayed in the first display area 25B based on the font size of 16 × 16 output from the channel transmission device 15, and the reduced image G3 output from the channel transmission device 15 is displayed as the first. Displayed in the display area 25B, the character M3 and the image G3 are overlapped, and the commercial content C composed of them is displayed in the other first display area 25B.

  The broadcast receiver 17 displays the original broadcast or the general broadcast output from the channel transmission device 15 in the second display area 26 and displays the two-dimensional barcode output from the channel transmission apparatus 15 in the third display area 27. To do. As the shortcut key 28, a list of sales offices, a list of passenger cars, a list of trucks, a list of sales cars, and a list of car supplies are displayed. As a menu item 29, a list of passenger cars is displayed. When the passenger car list is selected from the shortcut key 28, the catalog information (characters) of the A car and the stereoscopic image (image) of the A car are displayed in the first display area 25A, as shown in FIG. In the first display area 25B, a list (characters) of sales vehicle types (passenger cars) and a stereoscopic image (image) are displayed.

  When a list of sales offices is selected from the shortcut key 28, the name, address, map, etc. of each sales office is displayed in the first display areas 25A and 25B, and when a track list is selected, catalog information (characters) of a plurality of various tracks, The three-dimensional images (images) of these tracks are displayed in the first display areas 25A and 25B. When a list of business vehicles is selected, catalog information (characters) of various types of business vehicles and stereoscopic images (images) of these business vehicles are displayed in the first display areas 25A and 25B. Catalog information (characters) of car supplies and stereoscopic images (images) of these car supplies are displayed in the first display areas 25A and 25B. When a vehicle type other than the A vehicle is selected from the menu item, catalog information (characters) of the selected vehicle type and a stereoscopic image (image) of the vehicle type are displayed in the first display area 25A.

  When a customer who visits each of the sales offices 13A and 13B takes home the commercial content C displayed in the first display area 25A as electronic data while viewing the display screen 24 of the broadcast receiver 17, the mobile phone 22 he / she owns is used. The commercial content C displayed in the first display area 25A can be stored in the memory of the mobile phone 22, and the content C can be displayed in the display area 30 of the display screen 23 of the mobile phone 22. . In this case, the font size 16 × 16 is transmitted to the mobile phone 22 based on the pixel ratio 3: 2, and the image G3 is reduced based on the pixel ratio 3: 2. Are transmitted to the mobile phone 22 (image file transmission means). The mobile phone 22 displays a character M3 having a font size of 16 × 16 in the display area 30 based on the font size of 16 × 16, and displays a reduced image G3 in the display area 30, and superimposes the character M3 and the image G3. Then, the commercial content C (the same content C as the content C displayed in the first display area 25A) composed of them is displayed in the display area 30. Further, the customer uses the mobile phone 22 to capture the two-dimensional bar code displayed in the third display area 27, thereby relating to the data broadcast (commercial content C) displayed in the first display area 25A. The URL of the mobile site can be acquired.

  As shown in FIG. 4, the broadcast receiver 17 transmits the data broadcast of the vehicle A displayed in the first display area 25 </ b> A after a predetermined time has elapsed since the data broadcast related to the vehicle A (commercial content C) was displayed. The data broadcast for the vehicle B is switched to the commercial content C, and the data broadcast for the vehicle B is displayed in the first display area 25A (data broadcast display switching means). Further, the two-dimensional barcode indicating the URL of the car A displayed in the third display area 27 is switched to that indicating the URL of the car B, and the two-dimensional barcode indicating the URL of the car B is displayed in the third display area 27. (Bar code display switching means).

  In this case, the broadcast receiver 17 displays a character M2 having a font size of 24 × 24 in the first display area 25A based on the font size of 24 × 24 output from the channel transmission device 15, and outputs it from the transmission device 15. The reduced image G2 thus displayed is displayed in the first display area 25A, the character M2 and the image G2 are overlaid, and the commercial content C composed of them is displayed in one first display area 25A. In the first display area 25A, catalog information (characters) for the B car and a stereoscopic image (image) for the B car are displayed.

  Further, when a predetermined time elapses, the data broadcast of car B displayed in first display area 25A is switched to the data broadcast related to car C (commercial content C), and the data broadcast of car C is displayed in first display area 25A. (Data broadcast display switching means). Further, the two-dimensional barcode indicating the URL of the vehicle B displayed in the third display area 27 is switched to that indicating the URL of the car C, and the two-dimensional barcode indicating the URL of the car C is displayed in the third display area 27. (Bar code display switching means). In this way, the data broadcast and the two-dimensional barcode are sequentially switched and displayed from the A car toward the K car in order.

  The data broadcast display system 10 is arranged so that when the characters M2, M3 and the images G2, G3 are superimposed on the first display areas 25A, 25B of the broadcast receiver 17, there is no error in their overlapping positions. The transmitting device 12 transmits the font size to the receiver 17 while selecting the font size of the character in accordance with the aspect ratio of the first display areas 25A and 25B of the receiver 17, and the first display area 25A of the receiver 17 is selected. , 25B while enlarging or reducing the image G1 according to the aspect ratio of the image, and transmitting the image files of the images G2 and G3 to the receiver 17, the characters M2 constituting various data broadcasts (commercial contents C) , M3 and the images G2 and G3 are overlapped with each other so that no error occurs in the overlapping position. Display area 25A, corresponding to the size of 25B, can be the first display region 25A, information 25B to the data broadcast is orderly and clearly visible, reliably visually recognize the information provided by data broadcasting.

  The data broadcast display system 10 uses, for example, a ratio such as 3: 2 so that a common data broadcast (commercial content C) can be displayed on any of the two display screens of the 12-segment display screen 24 and the 1-segment display screen 23. Can also be clearly displayed. In the data broadcast display system 10, the broadcast display screen 24 of the broadcast receiver 17 displays the first display areas 25A and 25B for displaying various data broadcasts and the second display area 26 for displaying at least one of the original broadcast and the general broadcast. A single broadcast display screen 24 can be used to view an original broadcast and a general broadcast as well as a data broadcast, and a variety of information can be displayed on the broadcast display screen 24 of the broadcast receiver 17.

  In the data broadcast display system 10, since the data broadcast (commercial content C) displayed in the first display area 25A is automatically switched at a predetermined time interval, a variety of data broadcast information can be viewed in the first display area 25A. By displaying various data broadcasts in the first display area 25A, it is possible to increase the advertising effect and added value for the information provided by the data broadcasts. The data broadcast display system 10 shoots various two-dimensional barcodes displayed on the third display area 27 by the mobile phone 22, thereby various data broadcasts (commercial content C) displayed on the first display area 25 </ b> A. Since the URLs of the mobile phones related to the data broadcasting displayed in the first display area 25A can be accessed again using the acquired URLs, the URL can be displayed in the first display area 25A. It is possible to view useful mobile-friendly sites related to various data broadcasts. In addition, various data broadcasts (commercial content C) displayed in the first display area 25A can be stored in the mobile phone 22, and the data broadcast can be clearly displayed in the display area 30 of the mobile phone 22. Therefore, the data broadcast brought back by the mobile phone 22 can be surely viewed by the phone 22.

  In this embodiment, two first display areas are assigned to the broadcast display screen 24 of the broadcast receiver 17, but one first display area may be assigned to the screen 24. Two or more first display areas may be allocated. Further, only the first display area may be assigned to the broadcast display screen 24 of the broadcast receiver 17, and the second and third display areas may not be assigned to the screen 24. The data transmission device 12 and the channel transmission device 15 may be incorporated in the same unit, and the unit may be installed in each sales office 13A, 13B of the car dealer.

DESCRIPTION OF SYMBOLS 10 Data broadcast display system 12 Data transmission apparatus 14 Maintenance apparatus 15 Channel transmission apparatus 17 Broadcast receiver 18 Internet 22 Mobile phone 23 Display screen 24 Broadcast display screen 25A 1st display area 25B 1st display area 26 2nd display area 27 3rd Indicated Area

Claims (6)

A data transmission device for transmitting various data, and the data broadcast to at least one first display area partially assigned to a predetermined display screen while receiving the data transmitted from the data transmission device as a data broadcast In a data broadcasting display system comprising a receiver for displaying
The data transmission device is configured so that an error does not occur in the overlapping position when the characters and the image constituting the data broadcast are overlapped in the first display area of the receiver. Font size transmitting means for transmitting the font size to the receiver while selecting the font size of the character according to the vertical / horizontal ratio of the first display area, and the vertical / horizontal ratio of the first display area of the receiver Image transmitting means for transmitting the image to the receiver while enlarging or reducing the image, and the receiver receives characters corresponding to the font size received from the data transmitting device and the data broadcast output device. A data broadcast display system for displaying an image received from the first display area in a superimposed manner.   The data broadcast display system according to claim 1, wherein the display screen of the receiver is one of a display screen for 1 segment and a display screen for 12 segments.   The receiver is a broadcast receiver capable of receiving and broadcasting the data broadcast, the original broadcast, and the general broadcast, and the data transmission device assigns the first display area to a display screen of the broadcast receiver. Display area allocating means; and second display area allocating means for allocating a second display area for displaying at least one of the original broadcast and the general broadcast on a display screen of the broadcast receiver, The data broadcast display according to claim 1 or 2, wherein the data broadcast is displayed in the first display area, and at least one of the original broadcast and the general broadcast is displayed in the second display area. system.   The data transmission device includes data broadcast display switching means for switching data broadcasts displayed in the first display area of the receiver at predetermined time intervals and sequentially displaying different data broadcasts in the first display area. The data broadcast display system according to any one of claims 1 to 3.   Broadcast display of the broadcast receiver displays a third display area in which the data transmitting device displays a two-dimensional barcode indicating a URL of a portable site related to the data broadcast displayed in the first display area of the broadcast receiver. 5. The data broadcast display system according to claim 3, further comprising third display area allocating means for allocating to the screen.   The data transmitting device switches the two-dimensional barcode displayed in the third display area so as to correspond to various data broadcasts displayed in the first display area, and changes various kinds of data in the third display area. 6. The data broadcast display system according to claim 5, further comprising bar code display switching means for sequentially displaying two-dimensional bar codes.

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