JP2010176648A - Information processing system and method by cooperation between portable terminal and signage - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To achieve smooth and effective cooperation between a portable terminal and a user interface of a signage by using identification information in radio waves transmitted from the portable terminal and a change in display of the portable terminal. <P>SOLUTION: In a server 3, when an ID receiving part 30 receives a terminal ID and a signage ID transmitted from a control device 2, a change transmitting part 35 transmits instruction data to cause a change in predetermined display, such as icon flickering in a standby screen to a portable terminal corresponding to the terminal ID received by the ID receiving part 30. A display control part 40 of the server 3 causes a portable terminal K which has transmitted predetermined operation data to exclusively use a signage 1 corresponding to the signage ID temporarily in accordance with the instruction data transmitted by the change transmitting part 35, and transmits to the signage 1 display control data for changing display contents of the content in accordance with the operation data. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an improvement in technology related to cooperation between a portable terminal and a signage.

  In recent years, along with technological advances in information processing and communication, not only web access via personal computers and the Internet but also information access from mobile terminals represented by mobile phones is becoming widespread. In recent years, large-scale displays using technologies such as liquid crystal and plasma have been installed in public spaces such as commercial facilities and station fronts, and so-called digital signage (hereinafter referred to as “signage”) that displays content to be distributed over a communications network. Is also spreading.

  Collaboration between such signage and mobile devices has also been devised, and one example is the display contents of the signage from the mobile terminal by inputting identification information such as two-dimensional barcodes and numbers displayed on the signage from the mobile terminal Is proposed to make the remote control remote (see, for example, Patent Document 1). In addition, as another approach in the technique of letting the user operate the signage, there is one that detects an operation on the signage itself and switches the display content of the signage (see, for example, Patent Document 2).

Japanese Patent No. 3745650 JP 2007-286900 A

  However, the conventional techniques as described above have a problem that the smooth and effective cooperation between the signage and the portable terminal is insufficient. That is, in the example of Patent Document 1, an active operation for inputting identification information to be displayed on the signage to the mobile terminal is necessary, and there is a problem that usage is avoided from the complexity. Moreover, in the example of patent document 2, since the physical damage of the operation part by the direct contact operation of a signage and a user, or an individual operator cannot be identified, expansion to subsequent advertisement, marketing, etc. can be aimed at. There was a problem that there was no.

  SUMMARY OF THE INVENTION The present invention solves the above-described problems of the prior art, and its purpose is to make use of identification information in a radio wave transmitted from a mobile terminal and a change in display on the mobile terminal to make a mobile terminal and a signage user. It is to coordinate the interface smoothly and effectively.

  Based on the above object, one embodiment of the present invention includes a mobile terminal, a signage having display means for displaying content in accordance with display control data received from the outside, a mobile phone information processing apparatus, and a server apparatus. In the information processing system provided, the signage receives identification information transmitted by the mobile terminal existing within a predetermined range from the signage while displaying the content, and associates with the signage ID that is identification information unique to the signage Communication means for transmitting to the mobile phone information processing device, wherein the mobile phone information processing device stores mobile terminal identification information and a terminal user identification terminal ID in association with each other. Portable information storage means and the terminal ID corresponding to the identification information of the portable terminal received from the signage, the portable information storage Terminal ID search means for searching and acquiring from the stage; and terminal ID transmission means for transmitting the terminal ID acquired by the terminal ID search means together with the corresponding signage ID to the server device, and the server An apparatus includes: an ID receiving unit that receives the terminal ID and the signage ID transmitted from the mobile phone information processing apparatus; and a portable terminal that corresponds to the terminal ID received by the ID receiving unit. A change transmission unit that transmits instruction data that causes a change in display, and a signage corresponding to the signage ID for the portable terminal that has returned predetermined operation data in response to the instruction data transmitted by the change transmission unit Display control data that temporarily changes the display content of the content according to the operation data. Display control means for transmitting to the signage, and when the portable terminal receives the instruction data from the server device, the change processing means for causing a predetermined display change on the display screen, An operation of receiving a predetermined operation for remote-controlling the signage and transmitting operation data corresponding to the received operation to the server device when the change processing means receives the instruction data and causes the change And transmitting means.

  Further, the present invention is not limited to the system described above, and the system and a method and a computer program corresponding to each device are also aspects of the present invention. Furthermore, the operations and effects of the present invention configured as described above, and the configurations, functions, and effects in other aspects of the present invention are as described later through the embodiments and the like.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to make a user interface of a portable terminal and a signage cooperate smoothly and effectively using the identification information in the transmission radio wave of a portable terminal, and the change of the display of a portable terminal.

The functional block diagram which shows the structure of 1st Embodiment of this invention. The figure which illustrates the data in embodiment of this invention. The flowchart which shows the process sequence in 1st Embodiment of this invention. The figure which shows an example of the display in 1st Embodiment of this invention. The figure which shows another example of the display in 1st Embodiment of this invention. The functional block diagram which shows the structure of 2nd (3rd) embodiment of this invention. The flowchart which shows the process sequence in 2nd Embodiment of this invention. The flowchart which shows the process sequence in 3rd Embodiment of this invention. The functional block diagram which shows the structure of 4th Embodiment of this invention. The flowchart which shows the process sequence in 4th Embodiment of this invention.

  Next, a plurality of modes for carrying out the present invention (each referred to as “embodiment”) will be described with reference to the drawings. It should be noted that assumptions common to those already described in the background art and problems are omitted as appropriate.

[1. Configuration of First Embodiment]
In the first embodiment (hereinafter also referred to as “this embodiment”), as shown in the configuration diagram of FIG. 1, a mobile terminal K such as a mobile phone terminal device or a PDA, and a digital signage display device (“signage” in this application) 1), a mobile phone information processing device (hereinafter referred to as “control device”) 2, and a server device (hereinafter referred to as “server”) 3 are connected to a communication network such as the Internet or a mobile phone network. An information processing system (hereinafter referred to as “the present system”) that is connected so as to be able to identify and communicate with each other by N can be grasped as a method and a computer program corresponding to the present system and each device.

[1-1. Signage configuration)
Of these, Signage 1 is installed in streets, stations, airports, highway service facilities (parking areas, service areas, etc.), commercial facilities, etc., and displays content according to display control data received from outside As means, it has a display device 4 such as a large liquid crystal display panel or a plasma display panel, and a display control unit 15 that performs drawing, control, etc. on the display contents of the display device 4.

  In addition, the signage 1 uses a mobile phone antenna A having a limited reception range as a communication means for receiving radio waves from a portable terminal K of a person who is in the immediate vicinity of the signage 1 and who is supposed to view and use content. The communication control unit 10 is provided.

[1-2. Configuration of control device]
The control device 2 is used by a mobile phone carrier (carrier) to identify each mobile terminal K and use it for location registration, communication management, and the like, and has a function of converting mobile terminal identification information into a terminal ID. That is, the control device 2 has a portable information database (hereinafter, “database” is represented as “DB”) 20, and this portable information DB 20 includes the identification information of the terminal device as illustrated in FIG. Mobile information storage means for storing terminal IDs for identifying terminal users in association with each other.

  As a premise, the mobile terminal transmits identification information unique to each hardware (referred to as individual identification information or unique manufacturing number) by a radio signal such as a location registration request, and the mobile phone network side transmits the identification information. And a terminal ID unique to a mobile phone subscription (user). This terminal ID is notified to the web server together with user agent information indicating the browser type and the IP address at the time of web access to a mobile site or the like. The process of changing which terminal identification information is associated with each contract is a so-called terminal model change, and the terminal ID does not normally change even if the model is changed.

  The control device 2 also includes a terminal ID search unit 25 that is a terminal ID search unit that searches for a terminal ID from the identification information, and a terminal ID transmission unit 28 that is a terminal ID transmission unit that transmits the acquired terminal ID to the server 3. Have.

[1-3. Server configuration
The server 3 includes an ID reception unit 30 that is an ID reception unit that receives a terminal ID from the control device 2, a change transmission unit 35 that is a change transmission unit that transmits a display change instruction to the mobile terminal K of the terminal ID, A display control unit 40 that is a display control unit that changes the signage content according to the returned operation data. The display control unit 40 includes an operation reception unit 39 and a dedicated control unit 42.

[1-4. (Configuration of mobile terminal)
The mobile terminal K includes a web browser B that displays a web page on the display unit D, and displays a predetermined display using instruction data from the server 3 by an embedded program or an application program downloaded via a communication network. A change processing unit 80 that is a change processing unit that causes a change in the above and an operation transmission unit 85 that is an operation transmission unit that transmits operation data corresponding to an operation of remote-controlling the signage 1 to the server 3 are realized.

  In each of the above devices, each of the above elements for storing and processing information can be realized by a mechanism as a computer of each device. For example, for the server 3 (FIG. 1), an arithmetic control unit 5 such as a CPU, a storage device 6 such as an external storage device (HDD or the like) or main memory, and a communication means 7 (LAN adapter) with the communication network N Etc.) can be realized by the function of a general computer including the above, and this point is omitted because it is substantially the same for other devices.

  Each storage unit such as a DB is realized in an arbitrary format such as a variable such as a file, a database, an array, or a system setting value on the storage device of each device. In addition, each of the other elements that process information can be realized by controlling the arithmetic control unit with a predetermined computer program (not shown) stored (installed) in advance in the storage device in each device. It is a processing means for realizing and executing various functions and processing steps.

[2. Operation of First Embodiment]
The operation of the present system configured as described above will be described with reference to a flowchart (FIG. 3) showing a processing procedure.
[2-1. (Receiving identification information at signage)
First, in the signage 1, when the display control unit 15 is displaying content on the display device 4 (step ST1 in FIG. 3), the communication control unit 10 is connected to the mobile terminal K that exists within a predetermined range from the signage 1. The identification information to be transmitted is received, and is transmitted to the control device 2 in association with a signage ID (hereinafter abbreviated as “SID” in the figure) that is identification information unique to the signage (step ST2: communication processing). ).

  Here, the antenna A is provided in the vicinity of the display device 4 of the signage 1 (for example, the center upper end of the display device 4), and the reception output is sufficiently small so that the person who watches the display of the signage 1 stops (for example, the number of surroundings) M)). As a result, a transmission signal transmitted for location registration or the like is received from the portable terminal K carried by the person (target person) viewing the content. The transmission signal includes identification information unique to the portable terminal K in an encrypted state, and the communication control unit 10 transmits the identification information to the control device 2 together with the signage ID.

[2-2. Search for terminal ID in control device]
In the control device 2, the terminal ID search unit 25 searches and acquires the terminal ID corresponding to the identification information of the mobile terminal received from the communication control unit 10 of the signage 1 from the mobile information DB 20 (step ST3, terminal ID search). Processing), the terminal ID transmission unit 28 transmits the terminal ID acquired by the terminal ID search unit 25 to the server 3 together with the corresponding signage ID (step ST4, terminal ID transmission processing).

  For example, in the example of FIG. 2, the terminal ID “ABC345...” (Indicated by a dashed ellipse in the figure) corresponding to certain identification information “12344...” From the information (FIG. 2 (1)) in the portable information DB 20. ) Is obtained by searching, and is transmitted to the server 3 in association with the signage ID “X0012...” As shown in FIG.

[2-3. Changes in display on mobile devices)
In the server 3, when the ID receiving unit 30 receives the terminal ID for identifying the portable terminal K and the signage ID for identifying the signage 1 in the vicinity of the portable terminal K transmitted from the control device 2 as described above (step ST5). ID receiving process), the change transmitting unit 35 performs a predetermined display change such as icon blinking on the standby screen via the communication network N to the mobile terminal K corresponding to the terminal ID received by the ID receiving unit 30. Is transmitted (step ST6, change transmission processing).

  When the change processing unit 80 of the portable terminal K receives this instruction data from the server 3, a predetermined display such as a predetermined icon (hereinafter referred to as “signage icon”) blinks on the display unit D which is a display screen. The above change is caused (step ST7, change processing means). Here, FIG. 4 is a diagram illustrating a state where the signage icon I is blinking on the display unit D of the portable terminal K.

[2-4. (Return of operation data and control of display)
As described above, in the mobile terminal K, when the change processing unit 80 receives the instruction data and causes the change such as icon blinking, the operation transmission unit 85 illustrates a predetermined operation for remotely controlling the signage 1. The operation data is received from the operation unit such as a numeric keypad (step ST8), and operation data corresponding to the received operation is transmitted to the server 3 (step ST9, operation transmission process).

  And the display control part 40 of the server 3 respond | corresponds to the operation data about the portable terminal K which returned the above predetermined operation data according to the instruction data which the change transmission part 35 transmitted (step ST10). Then, display control data for changing the display content of the content is transmitted to the signage corresponding to the signage ID via a communication network N or a dedicated line or other appropriate communication means (step ST11, display control processing). At this time, it is desirable that the display control unit 40 causes the portable terminal K to temporarily occupy the signage corresponding to the signage ID.

  More specifically, in the example of FIG. 1, in the server 3, the display control unit 40 is accompanied by the operation receiving unit 39 and the exclusive control unit 42, and the operation receiving unit 39 receives the operation data from the portable terminal K for each signage 1. When receiving, if the predetermined status flag indicating the exclusive / non-exclusive state for each signage 1 on the server 3 is the non-exclusive state, the exclusive control unit 42 temporarily exclusiveizes the signage 1 to the portable terminal K The display control unit 40 transmits display control data to the signage 1 to change the display content of the content (for example, forward to the next page, return to the previous page, etc.) according to the operation data. .

  As an example of the display on the display unit D of the mobile terminal K that occupies the signage, as illustrated in FIG. 5, the operation display M includes the operation display M in addition to the signage icon I. Corresponding to the arrangement of operation keys (not shown), which operation key is pressed indicates what function functions as the remote control operation of the signage 1. For example, if a predetermined right button corresponding to the button B displaying the right arrow is operated, the content of the signage 1 is switched to the display content of the next page.

  Even if the ID receiving unit 30 receives the terminal ID from the control device 2, the exclusive control unit 42 is referred to the state flag, and for signage that is already in the exclusive state, transmission of instruction data causing blinking of an icon, etc. It is desirable not to accept the returned operation data.

[3. Effects of the first embodiment]
As described above, in the present embodiment, the communication means provided in the signage 1 and the control information 2 (mobile phone information processing device) are used to identify the mobile terminal K in the vicinity of the signage 1 based on the identification information in the signal. The terminal ID is identified, and the user is notified that the linked operation (in this case, the signage can be operated) can be performed by changing the display such as icon blinking on the terminal by the instruction data from the server device 3.

  Then, by changing the display content of the signage 1 with display control data corresponding to the operation data from the portable terminal K, the portable terminal can be operated without complicated operations such as displaying and reading a two-dimensional barcode on the signage 1. A cooperative operation of temporarily remote-controlling the signage 1 with K can be realized.

[4. Second Embodiment]
In the first embodiment, an example in which the signage display content can be remote-controlled via the server by operating the portable terminal near the signage 1 has been shown, but the second embodiment operates the portable terminal near the signage. Thus, instead of remote control of the signage display content, related information related to the signage display content is displayed on one or both of the signage screen and the mobile terminal screen.

  Such a second embodiment has the same configuration and operation as the first embodiment (FIG. 1, FIG. 3, etc.). As shown in FIG. 6 (configuration diagram) and FIG. The point is different. FIG. 6 is a block diagram of the second embodiment, but it should be read as reference numerals 33 (server), K3 (mobile terminal), 37 (change transmission unit) and 82 (change processing unit) in parentheses in FIG. In the third embodiment, which has a lot in common with the configuration of the second embodiment, elements having different operations are indicated by different symbols, and will be described in the third embodiment.

  In the second embodiment, the operation transmitting unit 86 of the portable terminal K2 receives a predetermined change related to the content when the change processing unit 81 receives the instruction data and causes the change (step ST7 in FIG. 7). A predetermined operation for accessing the related information is accepted (step ST82), and operation data corresponding to the accepted operation is transmitted to the server device 32 (step ST9, operation transmission process).

  The server 32 that receives the transmission of the operation data has a related information DB 31 as related information storage means for storing predetermined related information corresponding to the content. FIG. 2 (3) shows a simple example of the data stored in the related information DB 31. For each signage (signage ID), the content ID of the displayed content and the relationship related to the content are shown. As information, URLs for browsing the detailed information on the web are stored in association with each other.

  And in 2nd Embodiment, the display control part 41 which is a display control means of the server 32 respond | corresponds to the instruction data which the change transmission part 36 transmitted, and the portable terminal K2 which returned the predetermined operation data, or its portable terminal For at least one of the signage 1 corresponding to the signage ID corresponding to K2 (FIG. 2 (2)), the related information corresponding to the content displayed in the signage is acquired from the related information DB 31, and this Display control data for performing display based on related information is transmitted (step ST101, display control processing).

  Although the format and configuration method of such display control data are arbitrary, for example, the related information is a URL or the like, and display based on this may be performed by the signage 1 or the portable terminal K2. In this case, when the operation data corresponds to a page request or POST transmission from a browser in web browsing, the display control data can also be realized as web page data such as an HTML file returned by the server accordingly. In addition, a related information display unit 90 that receives and displays related information in a unique dedicated format and displays it may be provided. That is, the related information display unit 90 is not essential in the second embodiment.

  As a detailed example of the detailed information, for example, the signage content is a simple advertisement such as a still image or a short video related to a product or service. For example, a detailed information page or a feature-length advertisement regarding the product or service is displayed on the terminal screen.

  As described above, in the second embodiment, the communication means provided in the signage and the mobile phone information processing apparatus are used to identify the mobile terminal in the vicinity of the signage based on the identification information in the signal generated by the terminal ID, It is notified that the linkage operation (in this case, access to detailed information) can be performed by changing the display of the terminal with instruction data from the server device.

  Then, related information such as detailed information corresponding to contents (such as advertisements) is displayed on the terminal itself or on the signage screen according to operation data from the portable terminal. Accordingly, it is possible to realize a linked operation in which detailed information is accessed by an operation of the mobile terminal without a complicated operation such as displaying and reading a two-dimensional barcode on the signage.

[5. Third Embodiment]
In the second embodiment, the related information of the content to be displayed on the mobile terminal is transmitted from the server after waiting for a predetermined operation on the mobile terminal. However, in the third embodiment, the related information is transmitted from the server in advance. This is an example.

  Such a third embodiment has the same configuration and operation as the second embodiment, but the configuration diagram of FIG. 6 (the server 33, the portable terminal K3, the change transmitting unit 37, and the change processing unit 82 described in parentheses). As shown in FIG. 8 (flow chart), the following points are different. That is, in the third embodiment, the change transmission unit 37 of the server 33 includes the instruction data for causing a predetermined display change to the mobile terminal K3 corresponding to the terminal ID received by the ID reception unit 30, and the content. The related information corresponding to is acquired from the related information DB 31 and transmitted (step ST60, change transmission processing).

  And the portable terminal K3 has the change process part 82 which is a change process means, and the related information display part 90 which is a related information display means, Among these, the change process part 82 is with the instruction data from the server 33, When predetermined related information corresponding to the content is received, a predetermined display change is caused on the display screen (step ST37, change process).

  Further, when the change processing unit 82 receives the instruction data and causes the change (step ST37), the related information display unit 90 receives a predetermined operation for accessing the related information related to the content (step ST37). Step ST82), information display based on the related information received by the change processing unit 82 together with the instruction data is performed (step ST39, related information display processing).

  As described above, in the third embodiment, the communication means provided in the signage and the mobile phone information processing apparatus are used to identify the mobile terminal in the vicinity of the signage based on the identification information in the signal generated by the terminal ID, The user is notified that the linked operation (access to detailed information in this case) can be performed by changing the display of the terminal with the instruction data from the server device.

  When a predetermined operation is performed on the mobile terminal, signage is displayed by displaying information based on related information such as URL and web page data sent in advance together with instruction data (such as browser access to an advertiser site). It is possible to realize a linked operation in which detailed information is accessed by operating a portable terminal without a complicated operation such as displaying and reading a two-dimensional barcode. In addition, since the display of the related information is completed by the mobile terminal itself, there is an advantage that an excellent effect can be easily obtained in a short time such as going to a nearby store while viewing the displayed information.

[6. Fourth Embodiment]
In addition to the configuration of the second embodiment, the fourth embodiment is an example of recording feature information of content obtained by remote-controlling signage from a mobile terminal and using it for targeting advertisement.
[6-1. Constitution〕
In addition to the configuration of the second embodiment, the fourth embodiment includes the following components as shown in FIG. First, the server 34 in the fourth embodiment includes a feature acquisition unit 45 that is a feature acquisition unit that acquires feature information representing the feature of the content related to the display on the signage 1, and a contact history DB 48. Here, the “feature information” is information such as a keyword corresponding to the content, that is, a feature word, a genre, a category, and the like. The contact history DB 48 exemplifies the terminal ID of the portable terminal K2 that has returned the operation data during the display of the content and the feature information acquired by the feature acquisition unit 45 in FIG. 2 (5). As described above, it is a history storage means for storing in association with each other.

  Further, the server 34 has an advertisement DB 65, and the advertisement DB 65, as illustrated in FIG. 2 (6), is a set of advertisement information (for example, interactive moving image files such as Flash (registered trademark), image files, and URLs. Etc.) and feature information (in this example, feature words) are stored in association with each other.

  The server 34 is an access receiving unit 50 that is an access receiving unit that receives web access and returns web page data including advertisements, and a terminal ID reference unit that acquires characteristic information corresponding to the terminal ID of the access source. An ID reference unit 55 and an advertisement assignment unit 60 that is an advertisement selection unit that selects advertisement information according to the feature information are included.

[6-2. Action)
The processing procedure in the fourth embodiment configured as described above is shown in the flowchart of FIG.
[6-2-1. (Acquisition and storage of feature information)
That is, in the fourth embodiment, the feature acquisition unit 45 of the server 34 acquires feature information representing the feature of the content related to the display on the signage 1 at a timing such as transmission of display control data based on the operation data ( Step ST14 (feature acquisition process), as illustrated in FIG. 2 (5), the operation data is stored in the contact history DB 48 in association with the terminal ID of the portable terminal K that has returned the operation data during the display of the content. (Step ST15).

  Here, as an example of a technique for acquiring feature information, as shown in FIG. 2 (4), a feature information is acquired in advance in association with a signage (signage ID) and a display scheduled content (content ID), as illustrated in FIG. It is to memorize a word and acquire a corresponding one when a reply of operation data is received.

  Also, other methods can be freely adopted according to the content supply mode, data format, and the like. For example, when content is transmitted from the server 34 to the signage 1 or received from the signage 1, the content is handled. It is conceivable that information such as genre and category included in electronic metadata such as EPG (electronic program guide) is extracted to be feature information. In addition, a feature word using a known feature word extraction algorithm such as tf-idf from a program name or commentary character string included in such metadata, or a character string of web page data such as HTML constituting content in the web page format. If it is extracted, it becomes possible to respond immediately to various contents.

  In particular, if the feature acquisition unit 45 receives the type information such as the genre and category of content included in the metadata as described above from the display control unit 15 and uses it as the feature information as it is, the amount of data can be reduced, There is an advantage of load reduction. Further, the signage ID may not be recorded after the feature information extracted on the signage side is transmitted together with the signage ID and collated with the portable terminal K2 related to the operation data with the signage ID.

[6-2-2. (Use when accessing the web)
After that, when the access receiving unit 50 receives a web access from the portable terminal K2 (step ST17, web display process), the ID reference unit 55 corresponds to the access source terminal ID included in the web access. Is acquired with reference to the contact history DB 48 (step ST18, terminal ID reference processing).

  Then, the advertisement allocation unit 60 selects advertisement information corresponding to the feature information acquired by the ID reference 55 with reference to the advertisement DB (advertisement selection process), and the access receiving unit 50 allocates advertisement information to the access source. Web page data for displaying the web page including the advertisement information selected by the unit 60 is returned (step ST19). For example, in the example of FIG. 2, when the characteristic word corresponding to the access source terminal ID “ABC345...” Is “mobile phone”, “fixed amount” or the like (FIG. 2 (5)), the web provided to the mobile terminal K2 The advertisement information (FIG. 2 (6)) of the advertisement ID “QR234...” Including the feature word “mobile” in the designated feature word is assigned to the page.

[6-3. effect〕
In the fourth embodiment as described above, feature information such as a genre and a keyword corresponding to the content displayed on the signage is acquired (by the feature acquisition unit 45), and remote control operation or access operation to related information is performed on the content. As a result of storing and associating with the terminal ID of the user who has performed, it is possible to develop an effective advertisement that matches the user's interest and interest with high accuracy.

[7. Other embodiments]
In addition, the said embodiment is only an illustration and this invention includes what is illustrated below and other embodiment other than that. For example, each configuration diagram, data diagram, flowchart diagram, and the like are merely examples, and the presence / absence of each element, its order, and specific contents can be changed as appropriate. A server device alone is also an aspect of the present invention. is there.

  Also, in the first embodiment, an example of remote control of signage based on an operation from a mobile terminal, and in the second embodiment, an example of displaying related information of content on a signage or a mobile terminal has been described. Display of related information can also be used together. For example, when the display changes such as blinking of the signage icon on the mobile terminal, whether the signage is remote controlled or the related information is browsed by a predetermined selection operation from the menu The convenience can be improved by responding to various demands of users of mobile terminals.

  In the fourth embodiment, the contact history of browsing related information as in the second embodiment is used for the targeting advertisement. However, the contact history in which the signage is remote-controlled as in the first embodiment is used as the targeting advertisement. If both the contact history of browsing related information and the contact history of remote control of signage are used for targeting advertisements, it is possible to obtain more excellent advertising effects on more occasions.

N communication network 1 signage K, K2 mobile terminal 2 control device (mobile phone information processing device)
3, 32 to 34 Server device 4 Display unit D Display device 5 Arithmetic control unit 6 Storage device 7 Communication means 10 Communication control unit 15 Display control unit 20 Portable information DB
25 Terminal ID search unit 28 Terminal ID transmission unit 30 ID reception unit 31 Related information DB
35 to 37 Change transmission unit 39 Operation reception unit 40, 41 Display control unit 42 Exclusive control unit 45 Feature acquisition unit 48 Contact history DB
50 access reception unit 55 ID reference unit 60 advertisement allocation unit 65 advertisement DB

Claims (8)

In an information processing system comprising a mobile terminal, a signage having display means for displaying content in accordance with display control data received from the outside, a mobile phone information processing device, and a server device,
The signage receives the identification information transmitted by the portable terminal existing within a predetermined range from the signage while displaying the content, and associates the signage with the signage ID which is identification information unique to the signage. Communication means for transmitting to
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means for searching and acquiring the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means;
Terminal ID transmission means for transmitting the terminal ID acquired by the terminal ID search means together with the corresponding signage ID to the server device;
Have
The server device
ID receiving means for receiving the terminal ID and the signage ID transmitted from the mobile phone information processing apparatus;
Change transmitting means for transmitting instruction data for causing a change on a predetermined display to the portable terminal corresponding to the terminal ID received by the ID receiving means;
In response to the instruction data transmitted by the change transmitting means, the mobile terminal that has returned predetermined operation data is temporarily dedicated to the signage corresponding to the signage ID, and the content data is transmitted according to the operation data. Display control means for transmitting display control data for changing display contents to the signage; and
Have
The portable terminal is
Change processing means for causing a predetermined display change on the display screen when the instruction data is received from the server device;
When the change processing means receives the instruction data and causes the change, the change processing means receives a predetermined operation for remote-controlling the signage and transmits operation data corresponding to the received operation to the server device. Operation transmission means;
An information processing system comprising: In an information processing system comprising a mobile terminal, a signage having display means for displaying content in accordance with display control data received from the outside, a mobile phone information processing device, and a server device,
The signage receives the identification information transmitted by the portable terminal existing within a predetermined range from the signage while displaying the content, and associates the signage with the signage ID which is identification information unique to the signage. Communication means for transmitting to
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means for searching and acquiring the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means;
Terminal ID transmission means for transmitting the terminal ID acquired by the terminal ID search means together with the corresponding signage ID to the server device;
Have
The server device
ID receiving means for receiving the terminal ID and the signage ID transmitted from the mobile phone information processing apparatus;
Related information storage means for storing predetermined related information corresponding to the content;
Change transmitting means for transmitting instruction data for causing a change on a predetermined display to the portable terminal corresponding to the terminal ID received by the ID receiving means;
The related information corresponding to the content is stored in the related information for at least one of the portable terminal or the signage corresponding to the signage ID that has returned predetermined operation data according to the instruction data transmitted by the change transmitting unit. Display control means for acquiring display means and transmitting display control data for performing display based on the related information;
Have
The portable terminal is
Change processing means for causing a predetermined display change on the display screen when the instruction data is received from the server device;
When the change processing means receives the instruction data and causes the change, the change processing unit receives a predetermined operation for accessing related information related to the content, and receives operation data corresponding to the received operation. Operation transmitting means for transmitting to the server device;
An information processing system comprising: In an information processing system comprising a mobile terminal, a signage having display means for displaying content in accordance with display control data received from the outside, a mobile phone information processing device, and a server device,
The signage receives the identification information transmitted by the portable terminal existing within a predetermined range from the signage while displaying the content, and associates the signage with the signage ID which is identification information unique to the signage. Communication means for transmitting to
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means for searching and acquiring the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means;
Terminal ID transmission means for transmitting the terminal ID acquired by the terminal ID search means together with the corresponding signage ID to the server device;
Have
The server device
ID receiving means for receiving the terminal ID and the signage ID transmitted from the mobile phone information processing apparatus;
Related information storage means for storing predetermined related information corresponding to the content;
The related information corresponding to the content is acquired from the related information storage unit together with instruction data for causing the portable terminal corresponding to the terminal ID received by the ID receiving unit to cause a predetermined display change. Change transmission means for transmitting
Have
The portable terminal is
Change processing means for causing a predetermined display change on the display screen when the predetermined related information corresponding to the content is received together with the instruction data from the server device;
When the change processing unit receives the instruction data and causes the change, the change processing unit receives the instruction data together with the instruction data when receiving a predetermined operation for accessing related information related to the content. Related information display means for displaying information based on the related information;
An information processing system comprising: The server device
Feature information obtaining means for obtaining feature information representing the feature of the content related to the display on the signage;
History storage means for storing the terminal ID of the portable terminal that has returned the operation data during display of the content and the feature information acquired by the feature acquisition means in association with each other;
Advertisement storage means for storing advertisement information and feature information in association with each other;
Access accepting means for accepting web access from a mobile terminal and returning web page data for displaying a web page including advertisement information to the access source;
Terminal ID reference means for acquiring the feature information corresponding to the terminal ID included in the web access to the access receiving means with reference to the feature storage means;
An advertisement selection means for selecting the advertisement information corresponding to the feature information acquired by the terminal ID reference means as the advertisement information returned by the access reception means with reference to the advertisement storage means;
The information processing system according to claim 1, further comprising: In an information processing method using an information processing system including a mobile terminal, a signage having display means for displaying content according to display control data received from the outside, a mobile phone information processing device, and a server device,
The signage has a communication means for communicating with a mobile terminal,
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means, terminal ID transmission means,
Have
The server device includes an ID reception unit, a change transmission unit, and a display control unit,
The portable terminal has change processing means and operation transmission means,
While the content is being displayed, the communication means of the signage receives identification information transmitted from a portable terminal within a predetermined range from the signage and associates it with a signage ID that is identification information unique to the signage. A communication process to be transmitted to the telephone information processing apparatus;
A terminal ID search process in which the terminal ID search means of the mobile phone information processing apparatus searches and acquires the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means; ,
A terminal ID transmission process in which the terminal ID transmission unit of the mobile phone information processing apparatus transmits the terminal ID acquired by the terminal ID search unit to the server apparatus together with the corresponding signage ID;
An ID receiving process in which the ID receiving means of the server device receives the terminal ID and the signage ID transmitted from the mobile phone information processing device;
A change transmission process in which the change transmission unit of the server device transmits instruction data causing a predetermined display change to the portable terminal corresponding to the terminal ID received by the ID reception unit;
When the change processing unit of the mobile terminal receives the instruction data from the server device, a change process that causes a predetermined display change on the display screen;
The operation transmission unit of the portable terminal receives a predetermined operation for remote-controlling the signage when the change processing unit receives the instruction data and causes the change, and according to the received operation Operation transmission processing for transmitting the operation data to the server device;
The display control unit of the server device temporarily occupies the signage corresponding to the signage ID for the portable terminal that has returned predetermined operation data in response to the instruction data transmitted by the change transmission unit. A display control process for transmitting display control data for changing the display content of the content according to the operation data to the signage;
An information processing method comprising: In an information processing method using an information processing system including a mobile terminal, a signage having display means for displaying content according to display control data received from the outside, a mobile phone information processing device, and a server device,
The signage has a communication means for communicating with a mobile terminal,
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means, terminal ID transmission means,
Have
The server device includes a related information storage unit that stores predetermined related information corresponding to the content, an ID reception unit, a change transmission unit, and a display control unit.
The portable terminal has change processing means and operation transmission means,
While the content is being displayed, the communication means of the signage receives identification information transmitted from a portable terminal within a predetermined range from the signage and associates it with a signage ID that is identification information unique to the signage. A communication process to be transmitted to the telephone information processing apparatus;
A terminal ID search process in which the terminal ID search means of the mobile phone information processing apparatus searches and acquires the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means; ,
A terminal ID transmission process in which the terminal ID transmission unit of the mobile phone information processing apparatus transmits the terminal ID acquired by the terminal ID search unit to the server apparatus together with the corresponding signage ID;
An ID receiving process in which the ID receiving means of the server device receives the terminal ID and the signage ID transmitted from the mobile phone information processing device;
A change transmission process in which the change transmission unit of the server device transmits instruction data causing a predetermined display change to the portable terminal corresponding to the terminal ID received by the ID reception unit;
When the change processing unit of the mobile terminal receives the instruction data from the server device, a change process that causes a predetermined display change on the display screen;
The operation transmitting unit of the portable terminal receives a predetermined operation for accessing related information related to the content when the change processing unit receives the instruction data and causes the change, An operation transmission process for transmitting operation data corresponding to the accepted operation to the server device;
The display control unit of the server device sends the content to at least one of the portable terminal or the signage corresponding to the signage ID that has returned predetermined operation data in response to the instruction data transmitted by the change transmission unit. Display control processing for acquiring the corresponding related information from the related information storage means and transmitting display control data for performing display based on the related information;
An information processing method comprising: In an information processing method using an information processing system including a mobile terminal, a signage having display means for displaying content according to display control data received from the outside, a mobile phone information processing device, and a server device,
The signage has a communication means for communicating with a mobile terminal,
The mobile phone information processing apparatus includes:
Portable information storage means for storing identification information of a portable terminal and a terminal ID for terminal user identification in association with each other;
Terminal ID search means, terminal ID transmission means,
Have
The server device includes a related information storage unit that stores predetermined related information corresponding to the content, an ID reception unit, a change transmission unit, and a display control unit.
The portable terminal has change processing means, operation transmission means, and related information display means,
While the content is being displayed, the communication means of the signage receives identification information transmitted from a portable terminal within a predetermined range from the signage and associates it with a signage ID that is identification information unique to the signage. A communication process to be transmitted to the telephone information processing apparatus;
A terminal ID search process in which the terminal ID search means of the mobile phone information processing apparatus searches and acquires the terminal ID corresponding to the identification information of the mobile terminal received from the signage from the mobile information storage means; ,
A terminal ID transmission process in which the terminal ID transmission unit of the mobile phone information processing apparatus transmits the terminal ID acquired by the terminal ID search unit to the server apparatus together with the corresponding signage ID;
An ID receiving process in which the ID receiving means of the server device receives the terminal ID and the signage ID transmitted from the mobile phone information processing device;
The change transmission means of the server device, together with instruction data for causing a predetermined display change to the portable terminal corresponding to the terminal ID received by the ID reception means, the association related to the content Change transmission processing for acquiring and transmitting information from the related information storage means;
A change process for causing a predetermined display change on the display screen when the change processing unit of the portable terminal receives the predetermined related information corresponding to the content together with the instruction data from the server device;
When the related information display unit of the portable terminal receives the instruction data and causes the change when the change processing unit receives the instruction data, and receives a predetermined operation for accessing the related information related to the content, Related information display processing for displaying information based on the related information received by the change processing means together with the instruction data;
An information processing method comprising: ID receiving means for receiving a terminal ID for identifying the portable terminal and a signage ID for identifying a signage in the vicinity of the portable terminal from a predetermined cellular phone information processing apparatus for identifying the portable terminal via a communication network;
Change transmitting means for transmitting instruction data for causing a change on a predetermined display to the portable terminal corresponding to the terminal ID received by the ID receiving means via a communication network;
For the portable terminal that has returned the predetermined operation data, display control data for changing the display content of the content according to the operation data is sent to the signage corresponding to the signage ID via the communication network or other communication means. Display control means for transmitting;
The server apparatus characterized by having.

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