JP2009520264A5 - - Google Patents

Download PDF

Info

Publication number
JP2009520264A5
JP2009520264A5 JP2008545598A JP2008545598A JP2009520264A5 JP 2009520264 A5 JP2009520264 A5 JP 2009520264A5 JP 2008545598 A JP2008545598 A JP 2008545598A JP 2008545598 A JP2008545598 A JP 2008545598A JP 2009520264 A5 JP2009520264 A5 JP 2009520264A5
Authority
JP
Japan
Prior art keywords
keyword
search
keywords
advertiser
seed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
JP2008545598A
Other languages
English (en)
Japanese (ja)
Other versions
JP5478889B2 (ja
JP2009520264A (ja
Filing date
Publication date
Priority claimed from US11/300,918 external-priority patent/US7788131B2/en
Application filed filed Critical
Publication of JP2009520264A publication Critical patent/JP2009520264A/ja
Publication of JP2009520264A5 publication Critical patent/JP2009520264A5/ja
Application granted granted Critical
Publication of JP5478889B2 publication Critical patent/JP5478889B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

JP2008545598A 2005-12-15 2006-11-13 広告キーワード相互販売 Expired - Fee Related JP5478889B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/300,918 US7788131B2 (en) 2005-12-15 2005-12-15 Advertising keyword cross-selling
US11/300,918 2005-12-15
PCT/US2006/043901 WO2007070199A1 (en) 2005-12-15 2006-11-13 Advertising keyword cross-selling

Publications (3)

Publication Number Publication Date
JP2009520264A JP2009520264A (ja) 2009-05-21
JP2009520264A5 true JP2009520264A5 (enExample) 2009-12-24
JP5478889B2 JP5478889B2 (ja) 2014-04-23

Family

ID=38163247

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2008545598A Expired - Fee Related JP5478889B2 (ja) 2005-12-15 2006-11-13 広告キーワード相互販売

Country Status (6)

Country Link
US (1) US7788131B2 (enExample)
EP (1) EP1960911A4 (enExample)
JP (1) JP5478889B2 (enExample)
KR (1) KR20080080989A (enExample)
CN (1) CN101331487A (enExample)
WO (1) WO2007070199A1 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8631003B2 (en) 2008-06-23 2014-01-14 Google Inc. Query identification and association

Families Citing this family (69)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7788131B2 (en) * 2005-12-15 2010-08-31 Microsoft Corporation Advertising keyword cross-selling
US20070192181A1 (en) * 2006-02-10 2007-08-16 Microsoft Corporation Automatically modifying web pages to integrate advertising without changing UI
US8732154B2 (en) * 2007-02-28 2014-05-20 Samsung Electronics Co., Ltd. Method and system for providing sponsored information on electronic devices
KR100792698B1 (ko) * 2006-03-14 2008-01-08 엔에이치엔(주) 시드를 이용한 광고 매칭 방법 및 광고 매칭 시스템
US8103547B2 (en) * 2006-09-18 2012-01-24 Microsoft Corporation Logocons: AD product for brand advertisers
JP4809193B2 (ja) * 2006-11-14 2011-11-09 ソニー株式会社 情報提供システム、情報提供方法、及びプログラム
JP4797069B2 (ja) * 2007-01-18 2011-10-19 富士通株式会社 キーワード管理プログラム、キーワード管理システムおよびキーワード管理方法
US8073850B1 (en) 2007-01-19 2011-12-06 Wordnetworks, Inc. Selecting key phrases for serving contextually relevant content
US7685084B2 (en) * 2007-02-09 2010-03-23 Yahoo! Inc. Term expansion using associative matching of labeled term pairs
US20080249764A1 (en) * 2007-03-01 2008-10-09 Microsoft Corporation Smart Sentiment Classifier for Product Reviews
KR100906925B1 (ko) * 2007-04-26 2009-07-10 엔에이치엔비즈니스플랫폼 주식회사 키워드 추천 기준에 따라 광고 키워드를 추천하는 방법 및그 시스템
AU2008254644B2 (en) * 2007-05-21 2013-11-21 Google Llc Query statistics provider
US8051056B2 (en) * 2007-05-29 2011-11-01 Microsoft Corporation Acquiring ontological knowledge from query logs
US7860859B2 (en) * 2007-06-01 2010-12-28 Google Inc. Determining search query statistical data for an advertising campaign based on user-selected criteria
US7987188B2 (en) * 2007-08-23 2011-07-26 Google Inc. Domain-specific sentiment classification
KR101049889B1 (ko) * 2007-10-22 2011-07-19 주식회사 이베이지마켓 검색을 통한 행태분석에 기반한 키워드 그룹에 대하여광고를 수주하고 타겟 광고하는 웹 사이트 운영 방법 및온라인 시스템
US8458179B2 (en) * 2007-11-29 2013-06-04 Palo Alto Research Center Incorporated Augmenting privacy policies with inference detection
US8417713B1 (en) 2007-12-05 2013-04-09 Google Inc. Sentiment detection as a ranking signal for reviewable entities
US8010539B2 (en) * 2008-01-25 2011-08-30 Google Inc. Phrase based snippet generation
US8799773B2 (en) * 2008-01-25 2014-08-05 Google Inc. Aspect-based sentiment summarization
US8290975B2 (en) * 2008-03-12 2012-10-16 Microsoft Corporation Graph-based keyword expansion
US20090234734A1 (en) * 2008-03-17 2009-09-17 Microsoft Corporation Bidding on related keywords
US20090248655A1 (en) * 2008-03-26 2009-10-01 Evgeniy Makeev Method and Apparatus for Providing Sponsored Search Ads for an Esoteric Web Search Query
KR100980578B1 (ko) * 2008-03-31 2010-09-06 엔에이치엔비즈니스플랫폼 주식회사 확장된 키워드를 등록하여 검색결과를 제공하는 시스템 및방법
US8571923B2 (en) * 2008-04-24 2013-10-29 Microsoft Corporation Advertisements driven by user
US8190594B2 (en) 2008-06-09 2012-05-29 Brightedge Technologies, Inc. Collecting and scoring online references
US8521731B2 (en) * 2008-07-09 2013-08-27 Yahoo! Inc. Systems and methods for query expansion in sponsored search
US20100030647A1 (en) * 2008-07-31 2010-02-04 Yahoo! Inc. Advertisement selection for internet search and content pages
JP4869311B2 (ja) * 2008-09-18 2012-02-08 ヤフー株式会社 広告入札用語句提案装置、広告入札用語句提案システムおよび広告入札用語句提案方法
KR101042901B1 (ko) * 2008-10-09 2011-06-21 엔에이치엔비즈니스플랫폼 주식회사 광고 구매 히스토리에 기초하여 검색 광고용 키워드 페어를생성하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
US9129008B1 (en) 2008-11-10 2015-09-08 Google Inc. Sentiment-based classification of media content
KR101036132B1 (ko) * 2008-11-25 2011-05-23 엔에이치엔비즈니스플랫폼 주식회사 광고주 데이터를 이용하여 클러스터를 생성하고, 이를 바탕으로 정보를 제공하기 위한 방법과 시스템 및 컴퓨터 판독 가능한 기록 매체
US20100208984A1 (en) * 2009-02-13 2010-08-19 Microsoft Corporation Evaluating related phrases
US20100306210A1 (en) * 2009-05-26 2010-12-02 Yahoo., Inc., a Delaware corporation Clustering identical or disjoint keyword sets for use with auctions for online advertising space
USD633097S1 (en) * 2009-12-14 2011-02-22 Xerox Corporation Display screen with a copier assistant application icon
WO2011079311A1 (en) * 2009-12-24 2011-06-30 Minh Duong-Van System and method for determining sentiment expressed in documents
CN102262625B (zh) * 2009-12-24 2014-02-26 华为技术有限公司 网页关键词提取方法及装置
US9047380B1 (en) * 2009-12-31 2015-06-02 Intuit Inc. Technique for determining keywords for a document
CN102129431B (zh) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 应用于网上交易平台的检索方法和系统
US8954404B2 (en) 2010-02-24 2015-02-10 Demand Media, Inc. Rule-based system and method to associate attributes to text strings
US8788342B2 (en) * 2010-03-04 2014-07-22 Yahoo! Inc. Intelligent feature expansion of online text ads
US20110295678A1 (en) * 2010-05-28 2011-12-01 Google Inc. Expanding Ad Group Themes Using Aggregated Sequential Search Queries
US8909623B2 (en) 2010-06-29 2014-12-09 Demand Media, Inc. System and method for evaluating search queries to identify titles for content production
US9928296B2 (en) * 2010-12-16 2018-03-27 Microsoft Technology Licensing, Llc Search lexicon expansion
CN107193937B (zh) * 2011-05-09 2021-02-05 腾讯科技（深圳）有限公司 一种搜索信息的方法及信息搜索装置
CA2849386A1 (en) * 2011-09-27 2013-04-04 Google Inc. Suggestion box for input keywords
US8700599B2 (en) * 2011-11-21 2014-04-15 Microsoft Corporation Context dependent keyword suggestion for advertising
CN103136224A (zh) * 2011-11-24 2013-06-05 百度时代网络技术（北京）有限公司 一种关键词的推荐方法和装置
US10681427B2 (en) 2012-03-14 2020-06-09 Arris Enterprises Llc Sentiment mapping in a media content item
US8995822B2 (en) 2012-03-14 2015-03-31 General Instrument Corporation Sentiment mapping in a media content item
US9106979B2 (en) 2012-03-14 2015-08-11 Arris Technology, Inc. Sentiment mapping in a media content item
CN103365904B (zh) * 2012-04-05 2018-01-09 阿里巴巴集团控股有限公司 一种广告信息搜索方法和系统
JP5577385B2 (ja) * 2012-06-26 2014-08-20 ヤフー株式会社 コンテンツ配信装置
US20140214555A1 (en) * 2013-01-30 2014-07-31 Google Inc. Externalities in an auction
CN103530414B (zh) * 2013-10-28 2017-10-03 北京国双科技有限公司 网页关键词的拓词方法和装置
TWI567574B (zh) * 2014-02-20 2017-01-21 南臺科技大學 探勘搜尋關鍵字與網站關聯性之分群方法及其系統
JP5587526B1 (ja) * 2014-03-04 2014-09-10 楽天株式会社 情報処理装置、情報処理方法、プログラム及び記憶媒体
US9984159B1 (en) 2014-08-12 2018-05-29 Google Llc Providing information about content distribution
KR101942834B1 (ko) * 2015-01-20 2019-01-29 이베이 인크. 키워드 품질을 결정하기 위한 사용자 데이터의 처리 및 분석
JP5965046B1 (ja) * 2015-12-01 2016-08-03 デジタル・アドバタイジング・コンソーシアム株式会社 情報処理装置及び情報処理方法
KR20170067918A (ko) * 2015-12-08 2017-06-19 전자부품연구원 마인드맵 기반 키워드 검색 방법 및 이를 위한 장치
CN105808641A (zh) 2016-02-24 2016-07-27 百度在线网络技术（北京）有限公司 线下资源的挖掘方法和装置
CN105808685B (zh) * 2016-03-02 2021-09-28 腾讯科技（深圳）有限公司 推广信息的推送方法及装置
CN107978341A (zh) * 2017-12-22 2018-05-01 南京昂特医信数据技术有限公司 一种基于语境的医学语义框架下的异构数据适配方法及其系统
CN109254903A (zh) * 2018-08-03 2019-01-22 挖财网络技术有限公司 一种智能化的日志分析方法及装置
JP6679681B2 (ja) * 2018-09-19 2020-04-15 ヤフー株式会社 生成装置、生成方法及び生成プログラム
CN112819550B (zh) * 2021-03-08 2024-04-30 杭州推啊网络科技有限公司 一种广告出价方法和系统
US20240070210A1 (en) * 2022-08-30 2024-02-29 Maplebear Inc. (Dba Instacart) Suggesting keywords to define an audience for a recommendation about a content item
KR20240040042A (ko) * 2022-09-20 2024-03-27 주식회사 넷피아엔 검색 키워드 사용자 분양 및 수익 공유 시스템

Family Cites Families (60)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5687322A (en) * 1989-05-01 1997-11-11 Credit Verification Corporation Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
US6625581B1 (en) * 1994-04-22 2003-09-23 Ipf, Inc. Method of and system for enabling the access of consumer product related information and the purchase of consumer products at points of consumer presence on the world wide web (www) at which consumer product information request (cpir) enabling servlet tags are embedded within html-encoded documents
US5615341A (en) * 1995-05-08 1997-03-25 International Business Machines Corporation System and method for mining generalized association rules in databases
US5887120A (en) * 1995-05-31 1999-03-23 Oracle Corporation Method and apparatus for determining theme for discourse
JP3118181B2 (ja) * 1995-10-26 2000-12-18 インターナショナル・ビジネス・マシーンズ・コーポレ−ション データ間結合ルール導出方法及び装置
US5778367A (en) * 1995-12-14 1998-07-07 Network Engineering Software, Inc. Automated on-line information service and directory, particularly for the world wide web
CA2692298C (en) * 1997-02-07 2014-10-28 About.Com, Inc. Collaborative internet data mining system
US6804659B1 (en) * 2000-01-14 2004-10-12 Ricoh Company Ltd. Content based web advertising
US6778970B2 (en) * 1998-05-28 2004-08-17 Lawrence Au Topological methods to organize semantic network data flows for conversational applications
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7225182B2 (en) * 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
US7035812B2 (en) * 1999-05-28 2006-04-25 Overture Services, Inc. System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
US7089194B1 (en) 1999-06-17 2006-08-08 International Business Machines Corporation Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements
US6701310B1 (en) * 1999-11-22 2004-03-02 Nec Corporation Information search device and information search method using topic-centric query routing
WO2001040920A1 (en) * 1999-12-02 2001-06-07 Zedo, Inc. Data processing system for targeted content
US20020004735A1 (en) * 2000-01-18 2002-01-10 William Gross System and method for ranking items
US6868525B1 (en) * 2000-02-01 2005-03-15 Alberti Anemometer Llc Computer graphic display visualization system and method
US6876997B1 (en) * 2000-05-22 2005-04-05 Overture Services, Inc. Method and apparatus for indentifying related searches in a database search system
WO2002005061A2 (en) * 2000-07-06 2002-01-17 David Paul Felsher Information record infrastructure, system and method
DE60017727T2 (de) * 2000-08-18 2005-12-29 Exalead Suchwerkzeug und Prozess zum Suchen unter Benutzung von Kategorien und Schlüsselwörtern
US7451099B2 (en) * 2000-08-30 2008-11-11 Kontera Technologies, Inc. Dynamic document context mark-up technique implemented over a computer network
JP2002109180A (ja) * 2000-10-02 2002-04-12 Matsushita Electric Ind Co Ltd 市場調査システム及び商品情報評価システム並びにこれらを備えた電子商取引システム
US7945476B2 (en) * 2000-10-31 2011-05-17 Context Web, Inc. Internet contextual advertisement delivery system
US6823333B2 (en) * 2001-03-02 2004-11-23 The United States Of America As Represented By The Administrator Of The National Aeronautics And Space Administration System, method and apparatus for conducting a keyterm search
US20020138335A1 (en) * 2001-03-26 2002-09-26 Palmer Donald J. Targeted advertising method and system
US7130861B2 (en) * 2001-08-16 2006-10-31 Sentius International Corporation Automated creation and delivery of database content
US7716161B2 (en) * 2002-09-24 2010-05-11 Google, Inc, Methods and apparatus for serving relevant advertisements
AU2003268374A1 (en) * 2002-08-30 2004-03-19 Findwhat Com System and method for pay for performance advertising employing multiple sets of advertisement listings
US20040064447A1 (en) * 2002-09-27 2004-04-01 Simske Steven J. System and method for management of synonymic searching
US20040122735A1 (en) * 2002-10-09 2004-06-24 Bang Technologies, Llc System, method and apparatus for an integrated marketing vehicle platform
JP5108227B2 (ja) 2002-12-14 2012-12-26 エヌエイチエヌ ビジネス プラットフォーム コーポレーション 検索結果リストの生成システム及び方法
KR20040059115A (ko) 2002-12-27 2004-07-05 징구 주식회사 키워드비딩 방식의 검색엔진을 이용한 인터넷광고
WO2004066103A2 (en) * 2003-01-22 2004-08-05 Sharenet, Inc. System and method for compounded marketing
US20050021440A1 (en) * 2003-04-04 2005-01-27 Scott Dresden Integrated dynamic pricing and procurement support for e-commerce advertising channels
KR100458460B1 (ko) 2003-04-22 2004-11-26 엔에이치엔(주) 인터넷 사용자의 접속 의도를 이용한 인터넷 상의 광고유치 및 광고 제공 방법과 그 시스템
US7260571B2 (en) * 2003-05-19 2007-08-21 International Business Machines Corporation Disambiguation of term occurrences
US7647299B2 (en) * 2003-06-30 2010-01-12 Google, Inc. Serving advertisements using a search of advertiser web information
US8412566B2 (en) * 2003-07-08 2013-04-02 Yt Acquisition Corporation High-precision customer-based targeting by individual usage statistics
EP2397954A1 (en) * 2003-08-21 2011-12-21 Idilia Inc. System and method for associating queries and documents with contextual advertisements
KR100563451B1 (ko) 2003-09-05 2006-03-23 주식회사 프리챌 인터넷 커뮤니티 서비스에서의 커뮤니티 키워드 광고 방법및 시스템
US7668950B2 (en) * 2003-09-23 2010-02-23 Marchex, Inc. Automatically updating performance-based online advertising system and method
US7647242B2 (en) * 2003-09-30 2010-01-12 Google, Inc. Increasing a number of relevant advertisements using a relaxed match
US20050137939A1 (en) * 2003-12-19 2005-06-23 Palo Alto Research Center Incorporated Server-based keyword advertisement management
US20050144069A1 (en) * 2003-12-23 2005-06-30 Wiseman Leora R. Method and system for providing targeted graphical advertisements
US8392249B2 (en) 2003-12-31 2013-03-05 Google Inc. Suggesting and/or providing targeting criteria for advertisements
KR20050058172A (ko) 2004-01-15 2005-06-16 엔에이치엔(주) 제외 키워드를 이용한 온라인 광고 시스템 및 그 방법
KR20040092377A (ko) 2004-01-15 2004-11-03 엔에이치엔(주) 검색어 입찰을 통한 인터넷 검색 결과 제공 방법 및 시스템
US20050187818A1 (en) * 2004-02-20 2005-08-25 Zito David D. Computerized advertising offer exchange
KR100462293B1 (ko) * 2004-03-31 2004-12-17 엔에이치엔(주) 키워드 광고에서의 키워드 과금 제어 방법 및 키워드 과금제어 시스템
US7689585B2 (en) * 2004-04-15 2010-03-30 Microsoft Corporation Reinforced clustering of multi-type data objects for search term suggestion
US20050267803A1 (en) * 2004-05-25 2005-12-01 Arvin Patel Advertising management structure and method for correlating campaigns with consumer interest
US20050267809A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for presenting advertising alerts to a user
US20080040329A1 (en) * 2004-07-08 2008-02-14 John Cussen System and Method for Influencing a Computer Generated Search Result List
JP2006079454A (ja) * 2004-09-10 2006-03-23 Fujitsu Ltd 検索キーワード分析方法、検索キーワード分析プログラムおよび検索キーワード分析装置
TWI254880B (en) * 2004-10-18 2006-05-11 Avectec Com Inc Method for classifying electronic document analysis
US8683031B2 (en) * 2004-10-29 2014-03-25 Trustwave Holdings, Inc. Methods and systems for scanning and monitoring content on a network
US7461044B2 (en) * 2005-04-27 2008-12-02 International Business Machines Corporation It resource event situation classification and semantics
US7437368B1 (en) * 2005-07-05 2008-10-14 Chitika, Inc. Method and system for interactive product merchandizing
US20070027760A1 (en) * 2005-07-29 2007-02-01 Collins Robert J System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information
US7788131B2 (en) * 2005-12-15 2010-08-31 Microsoft Corporation Advertising keyword cross-selling

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8631003B2 (en) 2008-06-23 2014-01-14 Google Inc. Query identification and association

Similar Documents

Publication Publication Date Title
JP2009520264A5 (enExample)
JP5478889B2 (ja) 広告キーワード相互販売
CN100570611C (zh) 一种基于观点检索的信息检索文档的评分方法
CN102693271B (zh) 一种网络信息推荐方法及系统
US9317550B2 (en) Query expansion
CN110795627B (zh) 信息推荐方法及装置、电子设备
US20080082499A1 (en) Summarizing reviews
JP6343035B2 (ja) 広告キャンペーンの生成
US20130332441A1 (en) Systems and Methods for Identifying Terms Relevant to Web Pages Using Social Network Messages
CN107766399B (zh) 用于使图像与内容项目匹配的方法和系统及机器可读介质
CN102722501B (zh) 搜索引擎及其实现方法
US20120158703A1 (en) Search lexicon expansion
CN104036038A (zh) 新闻推荐方法和系统
CN102722499B (zh) 搜索引擎及其实现方法
CN102982153A (zh) 一种信息检索方法及其装置
CN102737021B (zh) 搜索引擎及其实现方法
CN106682925A (zh) 广告内容的推荐方法及装置
JP2009532774A5 (enExample)
CN110609950B (zh) 一种舆情系统搜索词推荐方法及系统
CN104899215A (zh) 数据处理方法、推荐源信息组织和信息推荐方法及装置
CN102637179A (zh) 词项加权函数确定及基于该函数进行搜索的方法及装置
KR101011726B1 (ko) 스니펫 제공 장치 및 방법
CN101097580A (zh) 一种对网络广告进行排序的方法
CN103942232A (zh) 用于挖掘意图的方法和设备
CN112445985A (zh) 一种基于浏览行为优化的相似人群获取方法