JP2009294735A - Interest survey device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To readily attain a high-reliability survey for collecting natural information, without having to resort to relating to consciousness, intentions, desires, and needs, etc., of people, enhancing the reliability and efficiency in the survey, and limiting a range to be the specified location range. <P>SOLUTION: A first display 21 displays a shopping area guide image, so as to give convenience to a shopping area and shoppers and also to attract the shoppers. An information reading/writing part 23 reads identification information of a portable terminal 5 carried by the shopper, and a contact position detecting part 24, having a touch panel obtains button information which indicates a button selected by the shopper. A second display 22 displays a merchandise image. A visual line detecting part 25 obtains visual line information which indicates the visual line of the shopper viewing the merchandise image. The identification information of the portable terminal 5, the button information, and the visual line information are transmitted to an information processor 3 which is used for surveying the actions and for the interest of the shoppers. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention is an interest survey apparatus that can be suitably used for, for example, market research. Specifically, an electric, electronic, or information communication apparatus such as information display by a display or gaze detection by a gaze detection apparatus is organically used. It is related with the interest investigation apparatus which investigates a person's interest by combining with.

  In general, companies operating in the manufacturing and retail industries conduct market research to develop new products and promote sales of existing products. In conducting market research, it is possible to improve the reliability of the survey by collecting raw consumer information on consumer awareness, intentions, needs, etc., that is, unintentionally intact information. As methods for collecting raw consumer information, street surveys, telephone surveys, questionnaires sent by mail, and product monitor questionnaires are common. Furthermore, recently, web questionnaires using personal computers and the Internet have become widespread as methods for collecting raw consumer information. Recently, web questionnaires using mobile phones have begun to spread.

  In addition, such a questionnaire may be conducted for the purpose of collecting information on voting rights holders regarding the consciousness and desires of voting rights, in order for political organizations to establish their own activity policies. In addition, the above-mentioned questionnaires are based on local governments regarding local governments, local commerce promotion measures, community development, etc. Sometimes it is done to collect information about the residents.

  However, in order to conduct street surveys, telephone surveys, mail-based questionnaires or product monitor questionnaires, go to the streets, conduct surveys, call many people, and print a large number of questionnaire letters. It takes a lot of labor, labor, or expenses such as recruiting product monitors and sending products to applicants. If the questionnaire response rate is low despite much labor, effort or expense, the efficiency of information collection is poor.

  Moreover, even if such a questionnaire is conducted, it is not easy to collect natural consumer information with no artifacts. For example, if a questionnaire is sent to people who are rushing to shop in a shopping street, there may be cases where only a modest answer can be obtained. In addition, according to a questionnaire sent by mail, it is possible to give the respondents the opportunity to ponder, but on the contrary, there is a possibility that an action will intervene in the answer due to too much thinking.

  In addition, web surveys can reduce labor, effort, and costs, but it is not easy to collect unspoiled consumer information, such as surveys sent by mail. Absent. In addition, it is difficult for the web questionnaire to narrow down the scope of information collection, such as collecting only local residents' information.

  The present invention has been made in view of, for example, the above-described problems. The first object of the present invention is to efficiently reduce human consciousness, orientation, desires, needs, etc. while reducing labor, labor, and costs. It is an object of the present invention to provide an interest survey apparatus capable of collecting information and improving the efficiency of the survey.

  The second problem of the present invention is to provide an interest survey apparatus that can collect unintentional natural information on human consciousness, intention, desire, needs, etc., and can improve the reliability of the survey. There is to do.

  The third problem of the present invention is that it is possible to easily collect unnatural information about a person's consciousness, intention, desire, needs, etc. within a specific location range. It is an object of the present invention to provide an interest survey apparatus capable of easily realizing a highly reliable survey limited to a target range.

  In order to solve the above problems, a first interest survey device of the present invention is an interest survey device for investigating a person's interest, and includes a first screen arrangement region and a second screen arrangement region arranged at positions close to each other. A housing having a front panel portion in which a screen arrangement area is formed, a first display provided in the housing so that a screen is arranged in the first screen arrangement area, and the first display A first image supply unit that supplies a first image to be displayed on the screen to the first display; and a screen that is disposed in the second screen layout area. Unlike the first image, the second display, second image supply means for supplying a second image to be displayed on the screen of the second display to the second display, and the first image Near the screen layout area An information reading / writing means arranged to communicate with the mobile terminal, read identification information of the mobile terminal, and send information related to the first image to the mobile terminal; and a screen of the second display Gaze detection means for detecting the gaze of the viewer, gaze information indicating the gaze of the person detected by the gaze detection means and the identification information of the mobile terminal read by the information reading / writing means, Information transmitting means for transmitting to an information processing apparatus connected to be communicable.

  In the first interest survey apparatus, the screen of the first display includes information useful to people and information that attracts people's interests such as shopping street guidance, event venue map, town sights guidance, introduction of popular products, etc. A first image is displayed. Thereby, a shopper, a visitor, a traveler, etc. are attracted to an interest investigation device. The information reading / writing means relates to information included in the first image, such as information on each store in the shopping street, detailed information on the event, detailed explanation of each famous place in the town, bargain information on popular products, etc. Information to be transmitted to a portable terminal held by a person watching the screen of the first display, and the identification information of the portable terminal is read. On the other hand, the screen of the second display includes items that are subject to market research, such as products under development, existing products to be promoted, regional brand products under development, policy proposals of political organizations, etc. A second image is displayed. And when the person attracted to the interest investigation apparatus sees this 2nd image, this person's eyes | visual_axis is detected by an eye-gaze detection means. Then, the information transmitting means transmits the read identification information of the mobile terminal and the detected line-of-sight information to the information processing apparatus.

  The identification information of the portable terminal can be used as information for identifying each person who has been attracted to the interest survey apparatus. On the other hand, the line-of-sight information can be used as information for determining whether or not these people have seen the second image. By using these two pieces of information, it is possible to infer whether each individual attracted by the interest survey apparatus has expressed interest in what is the subject of market research.

  In order to solve the above-described problem, a second interest survey apparatus according to the present invention is an interest survey apparatus that investigates a person's interest, and includes a first screen arrangement region and a second screen arrangement area that are arranged at positions close to each other. A housing having a front panel portion in which a screen arrangement area is formed, a first display provided in the housing so that a screen is arranged in the first screen arrangement area, and the first display A first image supply means for supplying a first image on which a plurality of buttons for displaying on the screen are arranged to the first display; and the screen is arranged in the second screen arrangement area. Unlike the first image, a second display provided in a housing and a second image supply for supplying a second image to be displayed on the screen of the second display to the second display Means and people in front Contact position detection that detects a contact position when a part of the front panel portion in the first screen layout area is touched with a hand, a finger, or a tool to select one of a plurality of buttons. Means, a line-of-sight detection unit for detecting the line of sight of a person viewing the screen of the second display, contact position information indicating the contact position of the hand, finger or tool detected by the contact position detection means, and the line-of-sight detection means The line-of-sight information indicating the line of sight of the person detected by the detection, or the button information indicating the button arranged at the position corresponding to the contact position of the hand, finger or tool among the plurality of buttons and the line-of-sight detection means Information transmission means for transmitting line-of-sight information indicating the line of sight of the person to the information processing apparatus connected to be communicable with the interest survey apparatus.

  In the second interest survey device, the screen of the first display includes information useful for people and information that attracts people's interests, such as shopping street guidance, event venue maps, town sights guidance, introduction of popular products, etc. A first image is displayed. Thereby, a shopper, a visitor, a traveler, etc. are attracted to an interest investigation device. Further, in the first image, for example, buttons for selecting a product category in the shopping street, each store, each event held at the event venue, each famous place in the town, and the like are arranged. Then, in order to select one of the plurality of buttons in the first image by the person who is attracted by the interest survey device, a hand, a finger, or a tool is partially placed in the first screen arrangement area of the front panel unit. The contact position is detected by the contact position detecting means when the contact is made via. On the other hand, the screen of the second display includes items that are subject to market research, such as products under development, existing products to be promoted, regional brand products under development, policy proposals of political organizations, etc. A second image is displayed. And when the person attracted to the interest investigation apparatus sees this 2nd image, this person's eyes | visual_axis is detected by an eye-gaze detection means. Then, contact position information indicating the detected contact position of the hand, finger or tool, or a button arranged at a position corresponding to the contact position of the hand, finger or tool among the plurality of buttons in the first image. The button information shown is transmitted to the information processing apparatus by the information transmitting means. Furthermore, line-of-sight information indicating the line of sight of the person detected by the line-of-sight detection means is transmitted to the information processing apparatus by the information transmission means.

  The contact position information or the button information can be used as information for determining which button of the plurality of buttons in the first image is selected by the person attracted by the interest survey device. As a result, the behavior of the person attracted by the interest survey device, such as what he / she came to buy in the shopping street, what event he / she came to see in the event venue, and which sights in the town were observed. It becomes possible to guess whether or not you came to. On the other hand, the line-of-sight information can be used as information for determining whether or not a person attracted by the interest survey device has seen the second image. As a result, it is possible to infer whether or not the person attracted by the interest survey device has expressed interest in what is subject to market research. Then, by using both the contact position information or button information and the line-of-sight information, the correlation between the behavior of the person attracted by the interest survey device and the presence or absence of interest in the target of the market research is estimated. It becomes possible to do.

  In the first or second interest survey apparatus according to the present invention described above, an illumination area is formed around the first screen arrangement area or around the second screen arrangement area on the front panel unit. The light emitting means for forming the illumination may be arranged in the illumination area. Illumination can attract more people to the interest survey device.

  According to the first or second interest survey device of the present invention, information that can be used to infer whether or not a person attracted by the interest survey device has shown interest in what is subject to market research. Can be acquired. Therefore, it is possible to efficiently collect information on human consciousness, orientation, desires, needs, etc. while reducing labor, labor, or costs, and increase the efficiency of the survey.

  Moreover, according to the 1st or 2nd interest investigation apparatus of this invention, the information which concerns on the eyes | visual_axis of the person poured into a 2nd image can be obtained as information for estimating a person's interest. Therefore, it is possible to collect uninspired information about human consciousness, orientation, desires, needs, etc., and improve the reliability of the survey.

  Moreover, according to the 1st or 2nd interest investigation apparatus of this invention, it becomes possible to grasp the interest of the people attracted to the interest investigation apparatus installed in the specific place. Therefore, it is possible to easily collect natural information on human consciousness, orientation, desires, needs, etc. within a specific location range, and reliability limited to a specific location range. Can be realized easily.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(Interest survey system)
FIG. 1 shows an interest survey system. An interest survey system 1 in FIG. 1 is a system for investigating human interest. The interest survey system 1 can be used for various surveys such as market surveys conducted by companies operating in manufacturing, retail, etc., attitude surveys of voting rights conducted by political organizations, and surveys of local residents conducted by local governments. it can. However, here, for convenience of explanation, a case where the interest survey system 1 is used for a market survey of products under development for shoppers in a shopping street is taken as an example.

  The interest survey system 1 includes an interest survey device 2 and an information processing device 3. The interest survey device 2 is a device for investigating a person's interest, and mainly collects information that can be used to estimate the person's interest. The information processing device 3 is, for example, a server computer, and analyzes information collected by the interest survey device 2. The interest survey device 2 is installed, for example, in the vicinity of an entrance of a shopping street where shoppers frequently visit the shopping street. On the other hand, the information processing apparatus 3 is installed in a place away from the shopping street. The interest survey device 2 and the information processing device 3 are connected to each other via a computer network 4 such as the Internet so that they can communicate with each other.

(Configuration of interest survey device)
FIG. 2 shows the appearance of the interest survey apparatus 2. FIG. 3 shows details of the line-of-sight detection unit 25 included in the interest survey apparatus 2. FIG. 4 shows the internal structure of the interest survey apparatus 2. As shown in FIG. 2, the interest survey apparatus 2 includes a housing 11. The casing 11 is formed in a rectangular plate shape having a vertical dimension of, for example, about 1 to 2 meters, a lateral dimension of, for example, about 2 to 5 meters, and a longitudinal dimension of, for example, about 0.3 to 1 meter.

  The housing 11 has a front panel portion 12 on the front side thereof. The front panel unit 12 includes a first screen layout area 13 and a second screen layout area 14, and the first screen layout area 13 and the second screen layout area 14 are adjacent to each other in the left-right direction. Is arranged. Further, in the front panel unit 12, an illumination area 15 is formed around an area including the first screen arrangement area 13 and the second screen arrangement area 14. The illumination region 15 is formed over the entire periphery of the front panel portion 12.

  Furthermore, the interest investigation device 2 includes a first display 21, a second display 22, an information reading / writing unit 23, a contact position detection unit 24, a line-of-sight detection unit 25, an illumination unit 28, and speakers 29 and 29. Yes.

  The first display 21 is provided in the housing 11 so that the screen 21 </ b> A is arranged in the first screen arrangement region 13 of the front panel unit 12. The first display 21 is, for example, a plasma display. A shopping street guide image (see FIGS. 5 and 6) is displayed on the screen 21A of the first display 21 as described later.

  The second display 22 is provided in the housing 11 so that the screen 22 </ b> A is arranged in the second screen arrangement area 14 of the front panel unit 12. The second display 22 is configured, for example, by arranging four plasma displays in a matrix. The screens of the respective plasma displays constituting the second display 22 are arranged adjacent to each other with a narrow joint width of, for example, about 4 millimeters, so that the screens of the four plasma displays are formed as one large screen. Function. On the screen 22 </ b> A of the second display 22, product images 61 and 62 (see FIGS. 7 and 8) relating to the developing product that is the subject of market research are displayed.

  The information reading / writing unit 23 is arranged in the vicinity of the first screen arrangement area 13, communicates with the mobile terminal 5 (see FIG. 9), reads the identification information of the mobile terminal 5, and stores a shopping street guide image to be described later. Is sent to the portable terminal 5. The mobile terminal 5 is, for example, a mobile phone equipped with a short-range communication circuit, and this short-range communication circuit is specifically an IC chip for an IC card. For example, a Felica chip (Felica is a registered trademark of Sony Corporation) can be used as the IC chip for the IC card. The information reading / writing unit 23 is a short-range communication circuit for performing communication with such a portable terminal 5, and is specifically an IC card reader / writer. As this IC card reader / writer, for example, a reader / writer for Felica can be used.

  The identification information of the mobile terminal 5 is information unique to the mobile terminal 5, and includes, for example, a mobile phone manufacturing number, a unique ID assigned to the mobile phone, an IC card IC chip mounting number mounted on the mobile phone, or The unique ID of the owner or user of the mobile phone.

  Information related to the shopping street guide image sent from the information reading / writing unit 23 to the portable terminal 5 is a command for starting a web browser built in (installed) in the portable terminal 5 (hereinafter referred to as “web browser activation”). ”And detailed information on the shopping street where the interest survey device 2 is installed (for example, bargain product information, bargain sale information, links to web pages with detailed information on each store, etc.) URL (Uniform Resource Locator) of a web page (hereinafter referred to as “shopping street detailed information URL”).

  The contact position detection unit 24 includes a plurality of buttons 53, 53,... Arranged in the shopping street guidance image (shopping street guidance table image 51) displayed on the screen 21 </ b> A of the first display 21 by the shopper. In order to select any of the above, when a part of the first screen arrangement area 13 of the front panel unit 12 is touched with a finger, this contact position is detected. The contact position detection unit 24 is, for example, a touch panel. Considering that the interest survey device 2 is installed outdoors and many shoppers coming and going in the shopping street touch the front panel unit 12, the contact position detection unit 24 has durability such as an optical method or an analog capacitive coupling method, It is desirable that the touch panel has excellent environmental resistance. The contact position detection area of the contact position detection unit 24 is set so as to overlap the entire area of the first screen arrangement area 13.

  The line-of-sight detection unit 25 detects the line of sight of the shopper who looks at the screen 22 </ b> A of the second display 22. The line-of-sight detection unit 25 is disposed on the upper side of the screen 22A. As shown in FIG. 3, the line-of-sight detection unit 25 includes a line-of-sight capturing unit 26 and an infrared irradiation unit 27. The line-of-sight capturing unit 26 includes a video camera 26A and a plurality of infrared light emitting diodes 26B, 26B,. On the other hand, the infrared irradiation unit 27 includes a plurality of infrared light emitting diodes 27A, 27A,. The line-of-sight detection unit 25 receives the infrared rays irradiated from the infrared light emitting diodes 26B, 26B, ..., 27A, 27A, ... and reflected to the shopper's eyeball by the video camera 26A, whereby the screen 22A ( That is, the line of sight of the shopper who is poured into the product images 61 and 62) displayed here is detected. The line-of-sight detection unit 25 can recognize the number of shopper's lines of sight that are simultaneously poured on the screen 22A, the number of faces of the shopper who is simultaneously viewing the screen 22A, and the like. Further, the line-of-sight detection unit 25 can recognize which part of the screen 22A is poured by the shopper's line of sight. For example, as shown in FIG. 3, the line of sight G1 is poured on the point P1 in the screen 22A, the line of sight G2 is poured on the point P2 in the screen 22A, and is poured on the point P3 in the screen 22A. The line of sight G3 can be identified. For the line-of-sight detection unit 25, for example, eyebox 2 of xukuk can be used.

  The illumination unit 28 is disposed in the illumination area 15 of the front panel unit 12 and forms an illumination. The illumination unit 28 is formed by arranging a large number of light emitting diodes in the illumination region 15.

  The speakers 29 and 29 are attached to the housing 11. A sound effect indicating the communication status between the portable terminal 5 and the information reading / writing unit 23 via the speakers 29, 29, and the shopper touches the first screen arrangement area 13 of the front panel unit 12 with a finger and presses the button 53. Sound effects that indicate the selection, voice guidance of the commercial district, commentary on developing products that are the subject of market research, background music, and so on.

  Furthermore, as shown in FIG. 4, the interest investigation apparatus 2 includes a control unit 32, display control interfaces (I / F) 33 and 34, an illumination control unit 35, and a communication interface (I / F) 36 in the housing 11. And a storage unit 37.

  The control unit 32 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The ROM stores a computer program for causing the control unit 32 to function as a first image supply unit 41, a second image supply unit 42, a communication control unit 43, and an overall control unit 44, which will be described later. The control unit 32 functions as a first image supply unit 41, a second image supply unit 42, a communication control unit 43, and a general control unit 44 by the CPU reading this computer program from the ROM and executing it. The RAM is used as a working memory when the CPU executes a computer program.

  The first image supply unit 41 supplies a shopping street guide image to be displayed on the screen 21 </ b> A of the first display 21 to the first display 21. The shopping street guide image is stored in the storage unit 37, and the first image supply unit 41 reads the shopping street guide image from the storage unit 37 and supplies it to the first display 21.

  The second image supply unit 42 supplies product images 61 and 62 to be displayed on the screen 22 </ b> A of the second display 22 to the second display 22. The product images 61 and 62 are stored in the storage unit 37, and the second image supply unit 42 reads the product images 61 and 62 from the storage unit 37 and supplies them to the second display 22.

  The communication control unit 43 (1) identification information of the mobile terminal 5 read by the information reading / writing unit 23, (2) a plurality of buttons 53 arranged in the shopping street guidance image (shopping street guidance table image 51). , 53,..., Button information indicating the button 53 selected by the shopper, and (3) line-of-sight information indicating the line of sight of the shopper detected by the line-of-sight detection unit 25 are transmitted to the information processing device 3. Further, the communication control unit 43 receives the shopping street guide image and the product images 61 and 62 transmitted from the information processing device 3.

  The general control unit 44 performs control for storing the shopping street guide image and the product images 61 and 62 transmitted from the information processing device 3 in the storage unit 37, switching control of the shopping street guide image, and switching of the product images 61 and 62. Control, generation of button information, control for storing the identification information of the portable terminal 5 detected by the information reading / writing unit 23 in the storage unit 37, information related to the shopping street guide image (web browser activation command, and store) City detailed information URL, etc.) from the storage unit 37 and output to the information reading / writing unit 23, generation of line-of-sight information, control of illumination pattern to be formed by the illumination unit 28, illumination formation (light emission) timing control, In addition, various operations in the interest survey apparatus 2 are controlled.

  The display control interfaces 33 and 34 are interface circuits for performing display control of the first display 21 and the second display 22.

  The illumination control unit 35 is a control circuit for performing light emission control of each light emitting diode of the illumination unit 28.

  The communication interface 36 is an interface circuit for performing communication control between the interest investigation device 2 and the information processing device 3.

  The storage unit 37 is, for example, a hard disk or a flash memory, and stores a shopping street guide image, product images 61 and 62, information related to the shopping street guide image (web browser activation command, shopping street detailed information URL, and the like). In addition, the storage unit 37 stores the identification information, button information, and line-of-sight information of the mobile terminal 5 from when these are read or generated until they are transmitted to the information processing device 3.

  5 and 6 show examples of shopping street guide images, respectively. The shopping street guide image includes a shopping street guide table image 51 and a store map image 52. As shown in FIG. 5, the shopping street guide table image 51 is a category (food, clothing, miscellaneous goods) of the name of a product or service (supermarket, rice, sake, book ...) handled by each store in the XX shopping street. , ...) It is the image of the table arranged separately. .. Are arranged (drawn) on the part where the name of the product or service is arranged. On the other hand, as shown in FIG. 6, the store map image 52 is an image in which the position of the store (shaded portion) is clearly shown on the map of the shopping street. The store map image 52 shown in FIG. 6 is an image clearly showing the location of the liquor store, but in addition to this, a plurality of store map images 52 are prepared corresponding to products and services handled by each store in the shopping street. Yes.

  The first image supply unit 41 supplies a shopping street guide table image 51 to the first display 21 as a default image. Thereby, in the default state (the state before the shopper selects the button 53), the shopping street guidance table image 51 shown in FIG. 5 is displayed on the screen 21A. Then, when the shopper touches the first screen arrangement area 13 of the front panel unit 12 and selects the “Sake” button 53 in the shopping street guide table image 51, for example, the first image supply The unit 41 supplies the first display 21 with a store map image 52 that clearly shows the location of the liquor store as shown in FIG. As a result, the store map image 52 showing the location of the liquor store is displayed on the screen 21A.

  7 and 8 show product images, respectively. A product image 61 shown in FIG. 7 is an image showing a first design plan and a second design plan of a product under development (canned beer) that is the subject of market research. The product image 62 shown in FIG. 8 is an image showing a third design plan and a fourth design plan of a product under development (canned beer) that is the subject of market research.

  The second image supply unit 42 supplies the two product images 61 and 62 to the second display 22 alternately. Thereby, the product images 61 and 62 are alternately displayed on the screen 22 </ b> A of the second display 22. The interval for switching the product images 61 and 62 is, for example, about 30 seconds.

(Operation of the interest survey device)
FIG. 9 schematically shows the operation of the interest survey apparatus 2. In FIG. 9, immediately after starting the interest survey device 2, the shopping street guide image and the product images 61 and 62 are transmitted from the information processing device 3 to the interest survey device 2. The communication control unit 43 of the interest investigation device 2 receives the shopping street guide image and the product images 61 and 62 transmitted from the information processing device 3 via the communication interface 36. Subsequently, the overall control unit 44 stores the received shopping street guide image and product images 61 and 62 in the storage unit 37. Subsequently, the first image supply unit 41 supplies a shopping street guide table image 51 among the shopping street guide images stored in the storage unit 37 to the first display 21. Thereby, the shopping street guidance table image 51 is displayed on the screen 21 </ b> A of the first display 21. At the same time, the second image supply unit 42 supplies the product image 61 stored in the storage unit 37 to the second display 22. Thereby, the product image 61 is displayed on the screen 22 </ b> A of the second display 22. At the same time, the line-of-sight detection unit 25 starts detecting the line of sight of the shopper. Further, at the same time, the illumination unit 28 (see FIG. 2) starts to form illumination (light emission).

  For example, a shopper who visits a shopping street to buy liquor approaches the interest survey device 2 and looks at the shopping street guidance table image 51 displayed on the screen 21A of the first display 21 in order to find a liquor store. When the shopper holds the portable terminal 5 possessed by the shopper over the information reading / writing unit 23 in order to obtain detailed information about the shopping street, the information reading / writing unit 23 identifies the portable terminal 5. Information is read from the mobile terminal 5 and information related to the shopping street guide image (such as a web browser activation command and a shopping street detailed information URL) is sent to the mobile terminal 5. Thereby, the mobile terminal 5 starts a web browser and accesses the web page indicated by the shopping street detailed information URL via the base station 6 or the like. The information processing apparatus 3 also functions as a web server that distributes web pages related to a shopping street. The information processing device 3 transmits HTML (Hyper Text Markup Language) data of the web page indicated by the shopping street detailed information URL to the mobile terminal 5 via the base station 6 or the like in response to the access from the mobile terminal 5. The mobile terminal 5 receives the HTML data and displays a web page on which detailed information about the shopping street is posted on the display of the mobile terminal 5. The shopper can obtain detailed information regarding the shopping street by looking at the display of the mobile terminal 5. On the other hand, the identification information of the portable terminal 5 read by the information reading / writing unit 23 is the date and time when the identification information of the portable terminal 5 is read by the general control unit 44 (strictly, from the information reading / writing unit 23). Information indicating the date and time when the integrated control unit 44 received the output identification information of the portable terminal 5 is added, and then stored in the storage unit 37.

  In addition, the shopper touches the first screen arrangement area 13 (see FIG. 2) in the front panel unit 12 of the interest survey apparatus 2 and the “liquor” arranged in the shopping street guidance table image 51 is displayed. When the button 53 is selected, the contact position detection unit 24 detects the contact position of the finger and outputs contact position information indicating the contact position coordinates to the general control unit 44. Subsequently, the general control unit 44 includes button information (for example, the button 53) indicating the button 53 arranged in the area including the contact position coordinates indicated by the contact position information output from the contact position detection unit 24 in the shopping street guidance table image 51. Number unique to the button 53). This button information is added to the storage unit 37 by adding information indicating the date and time when the shopper selected the button 53 (strictly, the generation date and time of the button information) by the general control unit 44. Furthermore, the general control unit 44 stores the shopping street guidance table image 51 currently displayed on the screen 21A of the first display 21 into the store map image 52 (in this case) linked to the button 53 selected by the shopper. , A command to switch to the store map image 52) clearly indicating the location of the liquor is output to the first image supply unit 41. In response to this, the first image supply unit 41 supplies the store map image 52 stored in the storage unit 37 to the first display 21. Thereby, the store map image 52 is displayed on the screen 21 </ b> A of the first display 21. The shopper can know where the liquor store is in the shopping street by looking at the store map image 52.

  On the other hand, the general control unit 44 outputs a command to switch the product image to be displayed on the screen 22A of the second display 22 to the second image supply unit 42 at a constant time interval (for example, 30 seconds). Each time this command is output from the general control unit 44, the second image supply unit 42 selects a product image (for example, a product image 61) displayed on the screen 22A of the second display 22 in response to the command. In order to replace with another product image (for example, product image 62), the other product image is supplied to the second display 22. Thereby, the product image displayed on the screen 22A of the second display 22 is switched, for example, every 30 seconds.

  When the shopper views the product image 61 or the product image 62 displayed on the screen 22A of the second display 22, the sight line detection unit 25 detects the shopper's line of sight. At this time, the gaze detection unit 25 can detect whether the shopper's gaze is poured on the left side or the right side in the screen 22A. The line-of-sight detection unit 25 has line-of-sight information indicating that the line of sight of the shopper is poured on the left side of the screen 22A, or the line of sight of the shopper is poured on the right side of the screen 22A. To the general control unit 44.

  The comprehensive control unit 44 recognizes the period in which the product image 61 is displayed on the screen 22A and the period in which the product image 62 is displayed on the screen 22A by recognizing the switching of the product images. When the comprehensive control unit 44 receives the line-of-sight information output from the line-of-sight detection unit 25 during the period in which the product image 61 is displayed on the screen 22A, the general control unit 44 confirms that the line-of-sight information has been detected during the display of the product image 61. Information (for example, the number “0”) is added to the line-of-sight information. When the comprehensive control unit 44 receives the line-of-sight information output from the line-of-sight detection unit 25 while the product image 62 is displayed on the screen 22A, the line-of-sight information is detected while the product image 62 is displayed. Information indicating this (for example, the number “1”) is added to the line-of-sight information. As a result, according to the line-of-sight information, (1) the shopper saw the canned beer with the first design placed on the left side of the product image 61, and (2) the shopper placed on the right side of the product image 61. (3) The shopper saw the canned beer with the third design arranged on the left side of the product image 62, or (4) The shopper Can see that the canned beer with the fourth design arranged on the right side of the product image 62 is seen. Such line-of-sight information is added to the storage unit 37 after information indicating the date and time when the line-of-sight information was detected (strictly the date and time when the line-of-sight information was received by the general control unit 44) was added by the general control unit 44. Remembered.

  On the other hand, the general control unit 44 sends a command indicating that the identification information, button information, and line-of-sight information of the portable terminal 5 stored in the storage unit 37 should be transmitted to the information processing device 3, for example, at regular time intervals. Output to 43. This time interval may be as short as 1 second to several hours, or as long as 1 day to several months. Each time this command is output from the general control unit 44, the communication control unit 43 sends the identification information, button information, and line-of-sight information of the portable terminal 5 stored in the storage unit 37 to the communication interface 36 in response to this command. To the information processing device 3.

  The information processing device 3 receives the identification information, button information, and line-of-sight information of the mobile terminal 5, and uses these information to relate the behavior and interest of the shopper who comes to the shopping district where the interest investigation device 2 is installed. Perform analysis.

  That is, the identification information of the mobile terminal 5 is information unique to the mobile terminal 5, and in most cases, the shopper owns and uses the mobile terminal 5 alone. Therefore, individual shoppers can be identified by the identification information of the mobile terminal 5. In addition, in the shopping street detailed information URL sent from the information reading / writing unit 23 to the mobile terminal 5, for example, when a link to a web page in which detailed information of each store in the shopping street is posted is set, The shopper can access the web page on which the detailed information of each store in the shopping street is posted by operating the mobile terminal 5 and see the detailed information. The information processing device 3 recognizes which shop has accessed the web page on which the detailed information is posted by checking the number of accesses of the web page on which the detailed information on each store is posted. Can do. Based on the recognition result, the behavior of each shopper (for example, what category of product he / she came to buy) can be estimated.

  The button information indicates the button 53 selected by the shopper out of the plurality of buttons 53 in the shopping street guide image 51. The buttons 53 correspond to the names of products or services handled by the stores in the shopping street. Therefore, the product or service selected by the shopper can be recognized based on the button information. Based on the recognition result, the behavior of the shopper can be estimated.

  Further, according to the line-of-sight information, it is possible to recognize the degree of interest of the shopper with respect to each design of canned beer in the product images 61 and 62. For example, among the first to fourth designs of canned beer in the product images 61 and 62, it is possible to recognize which is the most collected design of the shoppers.

  Further, by using the identification information of the mobile terminal 5, the number of accesses to the web page on which the detailed information of each store linked to the web page indicated by the shopping street detailed information URL and the line-of-sight information are used together, The correlation between behavior and interest can be inferred. Further, by using the button information and the line-of-sight information together, the correlation between the shopper's behavior and interest can be estimated.

  Furthermore, information indicating the date and time when the identification information of the mobile terminal 5 was read is added to the identification information of the mobile terminal 5, and information indicating the date and time when the shopper selected the button 53 is included in the button information. The date and time when the line-of-sight information is detected is added to the line-of-sight information. And the number of accesses of the web page where the detailed information of each store was published can be investigated for every predetermined time interval using the well-known technique regarding web page management. Accordingly, the shopper's behavior, the shopper's interest, and the correlation between the shopper's behavior and interest can be estimated for each predetermined time period (for example, morning, afternoon, evening, etc.).

  As described above, in the interest survey device 2, the shopping center guide image displayed on the screen 21 </ b> A of the first display 21 attracts the shopper in the shopping street where the interest survey device 2 is installed to the interest survey device 2. Can do. Then, the information reading / writing unit 23 or the contact position detecting unit 24 can acquire information that can be used to estimate the behavior of the shopper. Further, the merchandise images 61 and 62 are displayed on the screen 22A of the second display 22, and the sight line detection unit 25 detects the sight line of the shopper who sees these images. Information that can be used can be acquired. Therefore, it is possible to efficiently collect information on the shopper's awareness, orientation, desires, needs, etc. while reducing labor, labor, or costs, and increase the efficiency of the survey.

  Further, the interest survey device 2 obtains line-of-sight information indicating the line of sight of the shopper poured into the product images 61 and 62 as information for estimating the shopper's interest. Therefore, it is possible to collect unspoiled and natural information on the shopper's consciousness, orientation, desires, needs, etc., and improve the reliability of the survey.

  Further, the interest survey device 2 can be installed at the entrance of a shopping street to grasp the interest of the shopper who has shopped in the shopping street. Therefore, in a narrow area such as a specific shopping street, it is easy to collect unintentionally natural information about the consciousness, orientation, desires, needs, etc. of people with specific purposes or characteristics such as shoppers. It is possible to perform a highly reliable survey limited to a specific location range or human nature.

  In addition, according to the interest survey device 2, a shopping street guide image can be displayed on the screen 21A of the first display 21, and information on the shopping street can be provided to the shopper, and the screen 22A of the second display 22 can be provided. The product images 61 and 62 can be displayed on the screen, and information that can be used to estimate the interest of the shopper in the product under development can be acquired. Therefore, according to the interest survey device 2, all persons such as organizations that promote the promotion of shopping streets, managers of stores in shopping streets, shoppers in shopping streets, and companies that conduct market research on developing products. Can be beneficial to the people at the same time. This facilitates the selection of the installation location of the interest survey device 2 and the recovery of the running cost of the interest survey device 2, widely spreads the interest survey device 2, and allows the above-mentioned benefits to be obtained by various people at various locations. Can bring in.

  Further, according to the interest survey device 2, the shopper can be effectively attracted to the interest survey device 2 by the illumination formed by the illumination unit 28.

  In the interest survey apparatus 2, the first screen arrangement area 13 and the second screen arrangement area 14 are arranged at positions close to each other in the left-right direction, whereby the screen 21A and the second screen 21A of the first display 21 are arranged. Although the screen 22 of the display 22 is arranged side by side in the left-right direction, the present invention is not limited to this. The first screen arrangement area 13 (screen 21A) and the second screen arrangement area 14 (screen 22A) may be arranged so as to be close to each other in the vertical direction. Further, the front panel section 12 is divided, the first screen layout area 13 (screen 21A) is disposed on one front panel section, and the second screen layout area 14 (screen 22A) is disposed on the other front panel section. May be.

  In the interest investigation device 2, the first display 21 is configured by one plasma display, and the second display 22 is configured by four plasma displays. However, the first display 21 and the second display 22 are configured. The types and the number of displays constituting each of these can be arbitrarily selected in consideration of the image to be displayed, the place where the interest survey device 2 is installed, and the like.

  In the interest investigation device 2, a web browser activation command and a shopping street detailed information URL are sent from the information reading / writing unit 23 to the portable terminal 5 as information related to the shopping street guide image. Information related to the shopping street guide image sent to the portable terminal 5 is not limited to this. For example, when software for performing shopping street guidance or the like is installed in the mobile terminal 5, a command for starting the software may be sent from the information reading / writing unit 23 to the mobile terminal 5. Moreover, you may send the coupon information and point information which can be used similarly to a coupon ticket in each store of a shopping street from the information reading / writing part 23 to the portable terminal 5. FIG.

  Moreover, in the interest investigation apparatus 2, although the case where the identification information of the portable terminal 5 read by the information reading / writing unit 23 is transmitted to the information processing apparatus 3 by the communication control unit 43 is given as an example, the present invention is not limited thereto. Not exclusively. A configuration may be adopted in which direct wireless communication is performed between the information reading / writing unit 23 and the information processing device 3 and the identification information of the mobile terminal 5 read by the information reading / writing unit 23 is directly transmitted to the information processing device 3. . In this case, a circuit for performing direct wireless communication between the information reading / writing unit 23 and the information processing apparatus 3 is provided in an IC card IC chip included in the information reading / writing unit 23.

  Further, in the interest survey device 2, the general control unit 44 generates button information based on the contact position information output from the contact position detection unit 24, and transmits this button information to the information processing device 3. However, the contact position information output from the contact position detection unit 24 may be directly transmitted to the information processing device 3. In this case, the information processing device 3 generates button information.

  In the interest survey device 2, the line-of-sight detection unit 25 includes the line-of-sight capturing unit 26 and the infrared irradiation unit 27. However, the configuration of the line-of-sight detection unit is not limited thereto. A line-of-sight detection unit having another configuration can be used.

  Further, the shopping street guide images and the product images 61 and 62 shown in FIGS. 5 to 8 are merely examples. The image displayed on the screen 21A of the first display 21 and the screen 22A of the second display 22 is not limited to a still image but may be a moving image (video). Also, the shape and arrangement of the illumination unit 28 shown in FIG. 2 is merely an example. These can be appropriately selected in consideration of the convenience of the shopper, the attracting effect of the shopper, acquisition of meaningful information, and the like.

  In the above-described embodiment, the case where the interest survey system 1 is used for market research of developing products for shoppers in a shopping street has been described as an example. As described above, the interest survey system 1 is a manufacturing industry, It can be used for various surveys, such as market surveys conducted by companies operating retailers, voting attitude surveys conducted by political organizations, and local residents' awareness surveys conducted by local governments. When the interest survey system 1 is used for the voting attitude survey conducted by a political organization, for example, the screen 21A of the first display 21 of the interest survey device 2 displays a poster or activity policy of a politician belonging to the political organization. A list of items is displayed, and a speech image of a politician belonging to a political organization is displayed on the screen 22A of the second display 22. Further, the URL of a web page for conducting a political questionnaire is sent from the information reading / writing unit 23 to the portable terminal 5 possessed by the voting right holder. Further, the gaze detection unit 25 detects, for example, what kind of content the politician is giving a speech when the most voting person's gaze is poured.

  Further, the present invention can be appropriately changed without departing from the gist or idea of the invention that can be read from the claims and the entire specification, and an interest investigation device that includes such a change is also included in the technical idea of the present invention. included.

It is a block diagram which shows an interest investigation system. It is an external appearance perspective view which shows embodiment of the interest investigation apparatus of this invention. It is explanatory drawing which shows the structure and operation | movement of a gaze detection part in FIG. It is a block diagram which shows the internal structure of the interest investigation apparatus in FIG. It is explanatory drawing which shows a shopping street guidance image. It is explanatory drawing which shows a shopping street guidance image. It is explanatory drawing which shows a product image. It is explanatory drawing which shows a product image. It is explanatory drawing which shows operation | movement of the interest investigation apparatus in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 2 Interest investigation apparatus 3 Information processing apparatus 5 Mobile terminal 11 Case 12 Front panel part 13 1st screen arrangement area 14 2nd screen arrangement area 15 Illumination area 21 1st display 21A screen 22 2nd display 22A screen 23 Information reading / writing unit (information reading / writing means)
24 Contact position detection unit (contact position detection means)
25 Gaze detection unit (gaze detection means)
28 Illumination unit (light emission means)
41 1st image supply part (1st image supply means)
42 Second image supply unit (first image supply means)
43 Communication control unit (information transmission means)
44 Total control unit

Claims (3)

An interest survey device for investigating human interests,
A housing having a front panel portion in which a first screen arrangement area and a second screen arrangement area arranged at positions close to each other are formed;
A first display provided in the housing such that a screen is arranged in the first screen arrangement area;
First image supply means for supplying a first image to be displayed on the screen of the first display to the first display;
A second display provided in the housing such that a screen is arranged in the second screen arrangement area;
Unlike the first image, second image supply means for supplying a second image to be displayed on the screen of the second display to the second display;
Information reading / writing means arranged in the vicinity of the first screen arrangement area, communicating with the portable terminal, reading the identification information of the portable terminal, and sending information related to the first image to the portable terminal When,
Line-of-sight detection means for detecting the line of sight of a person looking at the screen of the second display;
The identification information of the portable terminal read by the information reading / writing unit and the line-of-sight information indicating the line of sight of the person detected by the line-of-sight detection unit are transmitted to an information processing apparatus connected to be communicable with the interest survey apparatus. An interest survey apparatus comprising an information transmission means. An interest survey device for investigating human interests,
A housing having a front panel portion in which a first screen arrangement area and a second screen arrangement area arranged at positions close to each other are formed;
A first display provided in the housing such that a screen is arranged in the first screen arrangement area;
First image supply means for supplying, to the first display, a first image in which a plurality of buttons for displaying on the screen of the first display are arranged;
A second display provided in the housing such that a screen is arranged in the second screen arrangement area;
Unlike the first image, second image supply means for supplying a second image to be displayed on the screen of the second display to the second display;
When a person touches a part in the first screen layout area of the front panel part through a hand, a finger, or a tool to select one of the plurality of buttons, the contact position is detected. Contact position detection means;
A line-of-sight detector that detects the line of sight of a person looking at the screen of the second display;
Contact position information indicating the contact position of the hand, finger or tool detected by the contact position detection means and line-of-sight information indicating the line of sight of the person detected by the line-of-sight detection means, or the hand among the plurality of buttons. The button information indicating the button arranged at the position corresponding to the contact position of the finger or the tool and the line-of-sight information indicating the line of sight of the person detected by the line-of-sight detection means are connected to be communicable with the interest investigation device. An interest survey apparatus comprising: an information transmission means for transmitting to a processing apparatus. In the front panel portion, an illumination area is formed around the first screen arrangement area or around the second screen arrangement area,
The interest survey apparatus according to claim 1, further comprising a light emitting unit that is disposed in the illumination region and forms an illumination.

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