JP2009105885A - System and method for reproducing external information inside distribution moving image - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and system for reproducing an external information banner during distribution of a moving image. <P>SOLUTION: The method for reproducing an external information banner includes the steps of acquiring an external information request parameter, corresponding to a distribution motion picture desired to reproduce; starting reproducing the distribution motion picture in a reproduction system; and reproducing the corresponding external information banner, on the basis of the external information request parameter acquired. A selector of the reproduction system selects the corresponding external information banner from an external information banner database, on the basis of the external information request parameter stored in a motion picture database, and a reproduction means reproduces the distribution motion picture and the selected external information banner, wherein the external information banner partially overlaps the distribution motion picture. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method for reproducing external information in a distribution moving image, and a reproduction system to which this method is applied.

  With the progress of science and technology, the Internet has become one of the important communication media widely used in recent years. Each website administrator provides information contents such as a portal site and a personal service site on the Internet for browsing by the public. Usually, a commercial provider advertises an advertisement by borrowing a part of the web page through a web page screen managed by the website administrator, for example, a horizontal advertisement or a banner advertisement 102 shown in FIG. 1a. ing. Some website administrators also allow pop-up advertisements 104 shown in FIG. 1b to pop out into the window and cover the contents of the web page being browsed. However, these advertisement placement methods are inconvenienced by the viewer, and advertisements that are randomly placed on the web page are not intended for specific user needs, so the effectiveness of the advertisement cannot be enhanced. .

  In addition, with the transition of the times, Internet television and Internet broadcasting are finally born by further aligning television and broadcasting with the Internet. In addition, in a personal service site currently provided by a website administrator, a user can upload and share video images on the site. Therefore, the user can easily watch television and radio broadcasts online or watch personal video and audio through the Internet. Conventional television and radio do not meet the needs of individual users because advertisements are later incorporated into the overall video (or audio). Therefore, how to place advertisements in online video / audio web pages and effectively place advertisements in response to advertisers 'needs and users' needs.・ Preventing users from watching audio from becoming annoying is currently a subject worth studying.

An object of the present invention is to provide a playback system capable of giving a superior expression effect to external information by playing back the external information during playback of a moving image.
Another object of the present invention is to provide a method of reproducing external information in a distribution video that can reduce obstacles when a user views the distribution video.

  The reproduction system of the present invention mainly includes an external information banner database, a network server, a moving image database, a comparator, a selector, a reproduction unit, a timer, and a parameter setting unit. In the preferred embodiment, the external information banner database and the moving image database are each connected to a network server. The comparator and selector are each connected to an external information banner database. The network server is connected to the reproducing means via the Internet. In one embodiment, the timer and parameter setting means are each connected to the playback means.

  The external information banner database stores a plurality of external information banners and a plurality of corresponding external information feature condition tables, and the external information feature condition table can store a plurality of external information feature conditions. The moving image database stores a plurality of distributed moving images and corresponding external information request parameter tables, and a plurality of external information request parameters can be stored in the external information request parameter table.

  The parameter setting means is connected to the reproduction means for setting the external information request parameter corresponding to the distribution video to be reproduced. In different embodiments, the parameter setting means may be a different device such as an analyzer, a setting interface or an identification device.

The comparator compares the external information request parameter stored in the moving image database with the external information feature condition of the external information banner stored in the external information banner database.
The reproduction means acquires and reproduces the distribution video from the video database via the Internet, and the selector acquires a corresponding external information request parameter table based on the distribution video to be reproduced. In one embodiment, the timer reproduces the external information banner when the reproduction means reproduces the distribution moving image for the number of seconds of the specific moving image.

  In a preferred embodiment of the present invention, a method for reproducing external information in a distribution video includes: setting an external information request parameter; acquiring an external information request parameter; and setting an external information feature condition The step of comparing the external information feature condition with the external information request parameter, the step of playing the distribution video, the step of calculating the specific time, the step of reproducing the external information banner in the distribution video, and receiving the activation command And a step of pausing the distribution video and recording the time of the pause, a step of connecting to the external information and reproducing the same, and a step of continuously reproducing the distribution video from the time of the pause.

  The present invention relates to a method for reproducing external information in a distribution video and a method for reproducing the external information that meets the needs of the user or the supplier in a situation in which the obstacle when the user watches the distribution video is reduced. An applied playback system is provided. A method for reproducing external information and a reproduction system applying this method according to the present invention are, for example, an online distribution video in which external information such as an advertisement can be inserted into a video on an Internet TV or a personal video / audio web page. Applicable to playback system.

  FIG. 2a is a block diagram showing the configuration of the playback system 20 in one embodiment of the present invention. The reproduction system 20 in this embodiment includes an external information banner database 201, a network server 202, a moving image database 203, a reproduction unit 204, a timer 205, a parameter setting unit 206, a comparator 207, and a selector 209. I have. The external information banner database 201 and the moving image database 203 are each connected to the network server 202. In this embodiment, the comparator 207 and the selector 209 are connected to the external information banner database 201. In other embodiments, comparator 207 and selector 209 can be connected to network server 202 to perform the same function. The network server 202 is connected to the playback means 204 via the Internet 1000. In this embodiment, the timer 205 and the parameter setting unit 206 are each connected to the reproduction unit 204. However, in another embodiment, the timer 205 and the parameter setting unit 206 may be incorporated in the reproduction unit 204. In one embodiment, each component is hardware, and the space between the components may be realized by, for example, a wired LAN or wireless LAN connection method. In another embodiment, some of the components of the playback system 20 are provided. Are integrated into a single device and the components are connected by electrical signals. In another embodiment, some of the components in the playback system 20 exist in the form of a program inside one apparatus, and the function of each component is achieved by executing software.

More specifically, as shown in FIG. 2b, the external information banner database 201 stores a plurality of external information banners B _{1 to} B _m and a plurality of corresponding external information feature condition tables BL _{1 to} BL _m . . The external information banner referred to here can be, for example, a link mark representing a link to a certain web page or an advertisement image of a certain product. The external information feature condition table can store a plurality of external information feature conditions C _{1 to} C _n, and m and n can be the same or different numbers. As shown in FIG. 2c, a plurality of distribution videos AV _{1 to} AV _x and corresponding external information request parameter tables AL _{1 to} AL _x are stored in the video database 203, and a plurality of external information request parameter tables are stored in the external information request parameter table. Information request parameters P _{1 to} P _o can be stored, of which x and o can be the same or different numbers.

In the playback system 20 shown in FIG. 2a, the playback means 204 is connected to the network server 202 via the Internet 1000, and reads the distribution video AV ₁ from the video database 203 and makes a playback request. Then, based on the external information request parameter table AL ₁ corresponding to the distribution video AV ₁ for which the reproduction request has been made, the network server 202 selects the external information banner database 201 based on the selector 209 connected to the external information banner database 201. For example, an external information banner such as B ₁ corresponding to one of the external information request parameters is selected and transmitted to the reproducing means 204.

FIG. 2b shows a screen on which the reproduction system 20 of the present invention reproduces the distribution video. As can be understood from FIG. 2b, the reproduction unit 204 reproduces the distribution video AV _1, reproduces the external information banner _{B 1.} Moreover, the external information banner B ₁ and the distribution video AV ₁ partially overlap. Specifically, since the distribution video AV ₁ is reproduced in the video window and the external information banner B ₁ is also reproduced in the same video window, a part of the distribution video AV ₁ overlaps the image. .

  Continuing to refer to FIG. In one embodiment, the timer 205 connected to the reproduction unit 204 reproduces the external information banner when the reproduction unit 204 reproduces the distribution moving image for the number of seconds of the specific moving image. For example, the number of seconds of the specific moving image indicates that the external information banner is reproduced every time the distribution moving image is reproduced for one minute. In addition to this, the number of seconds of the specific video is the number of seconds in which the external information request parameter is generated in the distribution video, for example, the number of seconds such as the 45th time when the product name having the content of the video is presented. Represents playing an external information banner. In another embodiment, the timer 205 is a clock, and the external information banner can be played at a predetermined absolute time, for example, 8:00 pm.

  In the embodiment shown in FIG. 2a, the parameter setting means 206 is connected to the reproduction means 204, and sets the corresponding external information request parameter of the distribution moving image to be reproduced. In different embodiments, the parameter setting means 206 can be different devices. In one embodiment, the parameter setting means 206 parses the distribution video in the video database 203 and, for example, a banner related to the video content such as a video title, a video digest, and a preset video tag (Tag). Get information, or parse feature information of the source of the distribution video, such as information about the user who uploaded this distribution video, information about the video company owner, or information about an advertising company affiliated with this video company owner It is an analyzer to do. In short, all the video related information included in the distribution video to be reproduced is the distribution video obtained from the video database 203 via the reproduction means 204, and the analyzer 206 is used as an external information request parameter. Used to parse from the distribution video. In another embodiment, the parameter setting means 206 is a setting through which the user manually sets external information request parameters such as a keyword set for the moving image by the user or some other spontaneously defined keyword. Interface. In another embodiment, the parameter setting means 206 is a video discriminator that identifies a distribution video and stores a video as an external information request parameter when a predetermined video is identified. For example, the video may be a sports video or a video related to a celebrity. In another embodiment, the parameter setting means 206 is a voice discriminator that performs voice identification on the distribution video and stores this voice as an external information request parameter if a predetermined voice is identified. .

In FIG. 2 a, the comparator 207 is connected to the external information banner database 201, and the external information request parameter P of the distribution video AV ₁ acquired from the video database 203 and the external information banner B acquired from the external information banner database 201. The external information feature condition C is compared. See further FIG. 2e. FIG. 2e is a diagram of an external information request parameter table and an external information feature condition table in an embodiment of the present invention. In this embodiment, the external information banner is an advertisement banner, and the external information request parameter and the external information feature condition are specific vocabularies. The advertisement banner in this example is one that is previously stored in the external information banner database 201 by the advertiser through the reproduction system 20. See Figure 2e. In the distribution video AV ₁ and the corresponding external information request parameter table AL ₁ in the video database 203, for example, a plurality of external information request parameters such as “baby” and “woman” are stored. The external information banner B ₁ in the external information banner database 201 is, for example, an advertisement banner of a magazine for women and a corresponding external information feature condition table BL ₁ , and includes, for example, “female” and “fashion”. A plurality of external information feature conditions are stored. The comparator 207 compares the external information request parameter and the external information feature condition to obtain “female” having the same vocabulary. That is, when the comparator 207 obtains the same comparison result, the advertisement banner B ₁ and the distribution video AV ₁ of the female magazine are reproduced in synchronism by the reproducing means 204. In the above example, since the comparison method uses OR operation logic, only one parameter among them matches, and the comparison results are the same. However, in other embodiments, there may be different arithmetic logic, such as AND arithmetic logic. In other words, if for comparing an AND operation logic, since all parameters are not consistent, comparison results do not match the above example is obtained, advertisement banners B ₁ female magazine is not reproduced.

FIG. 3 is a block diagram showing an embodiment in which the playback system 20 is further applied to the Internet environment. The external information banner database 201, the moving image database 203, the comparator 207, and the selector 209 are each connected to the Internet 1000 via the network server 202. In this embodiment, the reproducing means 204, the timer 205, and the parameter setting means 206 are provided in the user's computer 40. The user's computer 40 accesses the network server 202 via the Internet 1000. If the user's computer 40 wants to watch the selected distribution video AV ₁ on the web page constructed in the network server 202, the network server 202 accesses the distribution video AV ₁ from the video database 203 and uses the Internet 1000. Is transmitted to the reproduction means 204 via the video and reproduced. The comparator 207 connected to the external information banner database 201 includes an external information request parameter in the external information request parameter table AL ₁ corresponding to the distribution video AV ₁ and an external information feature in the external information feature condition table BL _1. The conditions are compared, and a matching comparison result, that is, the presence or absence of the corresponding external information feature condition is confirmed. The selector 209, based on the corresponding external information characteristic condition of external information request parameter comparison results match, selects the external information banner B ₁ corresponding to the external information banner database 201. The external information banner database 201 outputs the external information banner B ₁ selected by this, and is transmitted to the reproduction means 204 via the Internet 1000 via the network server 202 and reproduced.

Still referring to FIG. The external information banner database 201 is connected to the external information system 50 via the Internet 1000 as well as via the network server 202. The external information banner B ₁ stored in the external information banner database 201 is a link mark corresponding to a web page link (link) of external information on the web page created in the network server 202. In other words, the web page accessed by the user's computer 40 is input to the external information system 50 by inputting the start command or the end command of the external information banner B1 reproduced on the web page by the user's computer 40. It is a user interface which determines whether to connect to. That Specifically, the user of the computer 40, by clicking the external information banner B ₁ that is displayed on the web page, connected to an external information system 50, it is possible to watch external information corresponding turn That is. Conversely, if the user of computer 40 if you do not want to connect to the external information, may terminate cancel the external information banner B ₁ during playback. In this example, when the user's computer 40 clicks on the external information banner and connects to external information, the playback means 204 in the user's computer 40 pauses the distribution video AV ₁ being played back, and The reproducing unit 204 includes a cache capable of recording the time point at which the reproduction is stopped. After the access of the user computer 40 to the external information system 50 is completed, the playback means 204 reads the time point recorded in the cache, and then starts the continuous playback of the distribution video AV ₁ from the time of the pause.

  FIG. 4 is a simplified schematic diagram of a procedure of a method for reproducing an external information banner in a distributed moving image in an embodiment of the present invention. When the user's computer 40 requests playback of a certain distribution video, step 1010 is started to acquire an external information request parameter corresponding to the distribution video. In step 1020, the playback system starts playback of the distribution video. Subsequently, in step 1030, the corresponding external information banner is reproduced based on the external information request parameter acquired in step 1010. The external information banner reproduced in step 1030 is reproduced or displayed in synchronization with the distribution video. In other words, during the reproduction of the distribution video, the external information banner is also reproduced / displayed at the same time, and both images are partially displayed. Are overlapping.

  FIG. 5a explains in detail how to set the external information request parameter in the present invention, and is a schematic diagram of a procedure for reproducing a corresponding external information banner based on the method. In step 1005, external information request parameters are set. In one embodiment, step 1005 parses the distribution video to be played back and obtains banner information related to the video content included in the distribution video. Among these, the moving image content banner includes various information related to moving image content such as a moving image title, a moving image digest, and a moving image tag (Tag) set in advance. The video content banner may also be characteristic information of the source of the distribution video such as information on the user who uploaded the distribution video, information on the video company owner, or information on an advertising agency affiliated with the video company owner. In this embodiment, step 1010, step 1020, and step 1030 shown in FIG. In step 1030, the corresponding external information is reproduced at the specific part where the moving image content banner of the distributed moving image is generated.

  In another example, in step 1005, the user manually sets the external information request parameter. For example, the user sets a keyword for the moving image as the external information request parameter, or sets some other spontaneously defined keyword as the external information request parameter. The next steps 1010 to 1030 are the same as those in the embodiment shown in FIG.

  In another embodiment, as shown in FIG. 5b, step 1005 for setting the external information request parameter includes step 1005a, 1005b, and determination step 1007. In step 1005a, video or audio included in the distribution video is identified. In step 1007, if a specific video or audio is not identified, step 1005a is repeated, but the number of repetitions can be a predetermined number. If it is determined in step 1007 that a specific video or audio has been identified, the process continues to step 1005b. In step 1005b, this video or audio is stored as an external information request parameter.

  As shown in FIG. 6, in one embodiment of the present invention, FIG. 6 is a developed schematic diagram of a procedure description of a method for reproducing an external information banner in a distribution video based on external information feature conditions. In this embodiment, step 1006 and step 1011 are newly added. In step 1006, an external information feature condition corresponding to the external information banner is set. Subsequently, Step 1010 is executed to acquire the external information request parameter and the external information feature condition. Thereafter, 1011 is executed to further compare the external information feature condition with the external information request parameter. If the comparison results match, step 1020 is continued, and if the comparison results do not match, 1011 is repeated. In step 1020, reproduction of the distribution video is started. Subsequently, in step 1030, the external information banner is further reproduced. The external information banner in step 1030 corresponds to that in step 1011 described above, and the comparison result is a matching external information feature condition.

  FIG. 7 is a flowchart of a method according to an embodiment of the present invention, and further includes a step of reproducing external information based on a specific time. In step 1022, a specific time is calculated, of which the specific time is a specific number of seconds of the moving image or can be an absolute time, for example, 8:00 pm. In the example, when the reproduction of the distribution moving image up to a specific number of seconds is calculated in step 1022, step 1030 is continued and the external information banner is reproduced. For example, in step 1022, the number of seconds for presenting the product name with the moving image content of the distribution video is calculated in 45 seconds, for example, and step 1030 is executed to reproduce the external information banner corresponding to this product.

  FIG. 8a illustrates a more developed schematic diagram of a procedure for connecting to external information based on an external information banner in an embodiment of the present invention. In step 1040, an activation command is received from the external information banner. This activation command relates to an instruction to connect to the external information. For example, it is considered that the user clicks the external information banner as the activation command. Subsequently, step 1045 is executed to pause the reproduction of the distribution video. In the subsequent step 1050, the time point when the distribution video is paused is recorded. In step 1060, the external information is connected and reproduced. When the reproduction of the external information is completed, the distribution moving image that has not been completed in the next step 1065 is continuously reproduced from the time when it is paused.

  FIG. 8b is a schematic diagram illustrating in detail the procedure of the method for canceling the external information banner in the embodiment of the present invention. The difference from FIG. 8a is that an end command is received in step 1041 performed after step 1030 in FIG. 7. Since this end command relates to canceling the external information banner, in the next step 1046, the external information banner is received. End or cancel playback of.

  Certainly, in the procedure of the method of reproducing the external information banner in the distribution video described in the above embodiment, the order of the steps is set, but the order of a certain step, for example, the external information request parameter in step 1005 is set. , And the one that sets the external information feature condition to which the external information banner in step 1006 corresponds can be adjusted and changed. The order of the above steps is not limited to the scope of the present invention.

  Although the present invention has been described above with reference to the above-described embodiments, the above embodiments are merely examples for practicing the present invention. It should be noted that the disclosed embodiments do not limit the scope of the invention. On the contrary, all modifications and equivalent arrangements included in the technical spirit and scope of the claims are included in the scope of the present invention.

FIG. 2 is a schematic diagram of a conventional display method for reproducing an advertisement on a web page. It is the schematic of the display system of the other prior art which reproduces | regenerates an advertisement on a web page. It is a block diagram of the configuration of the playback system of the present invention. It is the schematic of the external information banner database of the reproduction | regeneration system of this invention. It is the schematic of the moving image database of the reproduction | regeneration system of this invention. It is the schematic which reproduces | regenerates a delivery moving image and an external information banner in the reproduction | regeneration system of this invention. It is the schematic of the external information request | requirement parameter table and external information characteristic condition table of this invention. 1 is a block diagram of a configuration in which a playback system of the present invention is applied to the Internet. It is a simplified schematic diagram of the procedure of a method for reproducing an external information banner in a distribution video according to the present invention. 6 is a flowchart of a method for further setting an external information request parameter according to the present invention. 5 is a flowchart of a method for setting an external information request parameter in an embodiment of the present invention. The present invention is a flowchart of a method for reproducing an external information banner based on an external information feature condition. The present invention is a flowchart of a method for reproducing external information based on a specific time. 4 is a flowchart of a method for connecting to external information based on an external information banner. The present invention is a flowchart of a method for canceling an external information banner.

Explanation of symbols

DESCRIPTION OF SYMBOLS 20 ... Reproduction system 201 ... External information banner database 202 ... Network server 203 ... Movie database 204 ... Reproduction means 205 ... Timer 206 ... Parameter setting means 207 ... Comparator 209 ... Selector 40 ... User computer 50 ... External information system 1000 ... Internet AV _{1 to} AV _x ... distribution video AL _{1 to} AL _x ... external information request parameter table B _{1 to} B _m ... external information banner BL _{1 to} BL _m ... external information feature condition table C _{1 to} C _n ... external information feature condition P _{1 to} P _o ... External information request parameter

Claims (35)

A method of playing external information on a distribution video,
The step of playing the distribution video,
Obtaining external information request parameters;
Playing back a corresponding external information banner synchronously based on the external information request parameter, wherein the external information banner overlaps a part of the distribution video, and the external information banner is connected to external information A method for reproducing external information characterized in that: The method of reproducing external information according to claim 1, wherein the external information is an advertisement moving image. The method of reproducing external information according to claim 1, wherein the external information is a media moving image. The method of reproducing external information according to claim 1, further comprising: setting a moving image content banner in the distributed moving image as the external information request parameter. 5. The method of reproducing external information according to claim 4, wherein the moving image content banner includes a moving image title. The method of reproducing external information according to claim 4, wherein the moving image content banner includes a moving image digest. The method of reproducing external information according to claim 4, wherein the moving image content banner includes a moving image tag. The video content banner corresponds to a specific part of the distribution video, and the corresponding external information banner is reproduced in synchronization with each other.
The method of reproducing external information according to claim 4, comprising reproducing the external information banner at the specific portion of the distribution moving image. The method of reproducing external information according to claim 1, further comprising: setting an origin characteristic of the distribution video as the external information request parameter. The method of reproducing external information according to claim 9, wherein the source feature includes business owner information. The method of reproducing external information according to claim 9, wherein the source feature includes user information. The method of reproducing external information according to claim 1, further comprising: setting a user-defined keyword as the external information request parameter. 2. The external information according to claim 1, wherein the corresponding external information banner that is played back in synchronization further includes the one that plays back the external information banner in seconds of the specific video of the distributed video. How to play. 2. The method of reproducing external information according to claim 1, wherein the one that reproduces the corresponding external information banner synchronously further includes one that reproduces the external information banner in absolute time. The one that synchronously reproduces the corresponding external information banner further includes one that reproduces the external information banner in the number of seconds in which the external information request parameter is generated in the distributed video. A method for reproducing external information according to 1. Setting a feature condition of the external information;
Comparing the feature condition with the external information request parameter;
The method of reproducing external information according to claim 1, further comprising: reproducing the corresponding external information banner synchronously if the comparisons match. 2. The method of reproducing external information according to claim 1, wherein the one that obtains the external information request parameter further includes one that analyzes the video content of the distribution moving image. The method for reproducing external information according to claim 1, wherein the acquisition of the external information request parameter further includes an analysis of the audio content of the distribution video. Receiving an activation command in the external information banner;
The method for reproducing external information according to claim 1, further comprising: pausing the distribution video and reproducing the external information. The one that pauses the distribution video is
Record the time when the distribution video is paused,
20. The method for reproducing external information according to claim 19, further comprising: when the reproduction of the external information is completed, continuously reproducing the distribution moving image from the time of the pause. The method of reproducing external information according to claim 1, further comprising: canceling display of the external information banner when the external information banner receives an end command. 2. The external information according to claim 1, wherein the external information banner overlaps with a part of the distribution video includes the external information banner overlaps with the video of the distribution video. Method. 2. The external information according to claim 1, wherein the external information banner overlaps with a part of the distribution video includes the external information banner and a signal of the distribution video overlap. Method. A video playback system suitable for playing back external information during a distribution video, wherein the video playback system includes:
An external information banner database that stores multiple external information banners that can be connected to multiple external information;
A video database for storing a distribution video and external information request parameters related to the distribution video;
A selector that is connected to the video database and the external information banner database, and that selects one of a plurality of external information banners based on the external information request parameter;
Reproducing means for reproducing the distributed animation and the selected external information banner by being connected to the animation database and the external information banner database,
The moving image reproducing system, wherein the external information banner and a part of the distributed moving image overlap each other. The video reproduction system according to claim 24, wherein the external information is an advertisement video. A timer connected to the reproduction means and the external information banner database, further comprising a timer for reproducing the external information banner when the reproduction means reproduces the distribution moving image for a specific number of seconds. 24. The moving image playback system according to 24. The external information banner database further stores a plurality of external information feature conditions corresponding to the plurality of external information banners, and the system includes:
25. The moving image reproduction according to claim 24, further comprising a comparator connected to the moving image database and the external information banner database for comparing the external information feature condition and the external information request parameter. system. 25. The moving image reproduction system according to claim 24, further comprising parameter setting means connected to the moving image database for setting an external information request parameter. 29. The moving image reproducing system according to claim 28, wherein the parameter setting means includes a video discriminator that analyzes the video content of the distributed moving image and sets the content as the external information request parameter. 29. The moving image reproducing system according to claim 28, wherein the parameter setting means includes an audio discriminator that analyzes the audio content of the distributed moving image and sets it as the external information request parameter. 29. The moving image reproducing system according to claim 28, wherein the parameter setting means includes an analyzer that parses the moving image banner content in the distributed moving image and sets the content as the external information request parameter. 29. The moving image reproducing system according to claim 28, wherein the parameter setting means includes a setting interface for a user to manually set the external information request parameter. 25. The moving image playback system according to claim 24, further comprising a user interface through which a user inputs a start command or an end command into the external information banner. 25. The cache according to claim 24, wherein the playback unit includes a cache that records a point in time when the user inputs the activation command and the playback unit pauses the distribution video. Video playback system. 25. The moving image reproducing system according to claim 24, further comprising an external information database connected to the external information banner database and storing a plurality of external information corresponding to the plurality of external information banners.

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