JP2003046974A - Animation displaying system, its controlling method, animation transmitter, its controlling method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide attractive animation by displaying live images on a live image displaying means. SOLUTION: A reader client 107 requests a live image by acquiring the live image displaying means from a live animation server 105. The requested server 105 transmits the live image photographed by means of a camera apparatus 110 to the client 107, and the client 107 displays the image on the live image displaying means.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a moving image display system, a moving image display system control method, a moving image transmission device, a moving image transmission device control method, and a program.

[0002]

2. Description of the Related Art Conventionally, an advertisement system mainly on the Internet on a network is disclosed in Japanese Patent Laid-Open No. 11-154159, "Internet Advertising System" or Japanese Patent Laid-Open No. 10-320.
336, "A method and device for inserting advertisements, etc. into the data stream of a client network-connected to the Internet for the purpose of displaying in free time", etc. The main focus was to display still images such as GIF and Jpeg as advertisements in areas such as.

[0006] Further, advertisements are beginning to appear, in which accumulated images such as animated GIFs and FlushPixes are displayed one after another so that they can be viewed as pseudo moving images.

FIG. 2 is a diagram showing the system configuration of a conventional Internet advertising system.

Terminals 202 to 205 are connected to a computer network typified by the Internet 201. 204 is an advertising WWW that places an advertisement
The server 204. HTM including banner advertisement and link information to the advertisement server by this advertisement posting WWW server
The L document is sent to the viewer client. This HTM
The L document is transferred to the browser client indicated by 205, and its contents are displayed by the display device. 202
Indicates an advertisement server. Ad server is GIF or Jpeg
The image data such as is held as an advertisement resource and the banner graphic is transmitted. When the user operating the viewer client clicks on the banner, the ad server
A link to the HTML document of the advertiser WWW server indicated by 03 is sent to the viewer client. Using this link information, the browser client displays the HTML document of the advertiser WWW server.

Conventionally, a banner advertisement system has been realized by such a system.

[0007]

The conventional Internet advertisement system as described above is becoming almost common. However, although it has become established as an advertising medium, it is becoming a familiar advertising medium rather than an attractive advertising medium for viewers.

[0008] For example, when a condominium is put on the market, the viewer cannot know the actual building and its construction status with a conventional moving image banner of images. Further, in the case of a moving image advertising banner of a travel agency, which is a conventional moving image banner, it is not possible to realistically display the difference according to the season and time of the travel destination. In addition, it was not possible to directly advertise the cars currently on display at the car dealer's showroom.

The present invention has been made in view of the above problems, and an object thereof is to provide a more realistic image in an advertising system on a network.

[0010]

In order to solve the above-mentioned problems, the invention of claim 1 provides a first requesting means for requesting a moving image displaying means and a moving image displaying means received by the first requesting means. Second requesting a video to be displayed on the display screen using
Requesting means, receiving means for receiving the moving image transmitted by the second requesting means, and display means for displaying the moving image received by the receiving means on the display screen by the moving image display means. A featured video display system is provided.

In order to solve the above-mentioned problems, the invention of claim 9 is a moving picture transmitting apparatus for transmitting a moving picture through a network, which provides a moving picture display means and displays the moving picture display means. Receiving means for receiving a moving image request, photographing means for photographing a moving image, obtaining means for obtaining a moving image photographed by the photographing means in response to the request received by the receiving means, and transmitting the moving image obtained by the obtaining means Provided is a moving image transmitting device, comprising: a transmitting unit.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the accompanying drawings.

(First Example) FIG. 1 is a diagram showing a system configuration in an embodiment of the present invention.

Reference numeral 101 is a network. 102
Is an advertising server. 103 is an advertiser WWW server. Reference numeral 104 is an advertisement posting WWW server. 10
5 is a live video server. A subject 106 is captured by the live video server. Reference numeral 107 is a browser client. Reference numeral 108 is HTML document display software displayed on the browser client. 109
Is a video banner ad. 110 is a camera device.

Each device is connected to a network 101 represented by the Internet. This network may be a TCP / IP network or any other existing network. The browser client device 107 is provided with HTML document display software 108 to be displayed on the browser client, and in the display area thereof, a live video banner photographed by the camera device 110 is displayed as indicated by 109. It The number of these various devices and software means is not limited to one,
It is possible to connect multiple units.

FIG. 11 is a block diagram showing the hardware configuration of each server and the browser client shown in FIG. 1101 is a CPU. 1102 is a ROM
Is. 1103 is a RAM. Reference numeral 1104 is an external storage device. 1105 is a network interface.

The CPU 1101 reads the program from the ROM 1102 or the external storage device 1104 using the RAM 1103, or uses the program read from another device via the network to perform the processing shown in FIGS. Further, the respective devices are connected via a network by a network interface 1105. Data such as images and documents of each device is stored in the external storage device 1104.

Each device is further provided with an input / output means or the like according to its role, but it is omitted here. Further, the above configuration is an example, and is not limited to this as long as the process described below can be executed.

FIG. 3 shows a screen displayed on the browser client 107.

Reference numeral 301 is browser software for displaying an HTML document. 302 is a homepage provided by the advertiser WWW server. Reference numeral 303 denotes a display unit of the home page where the live video banner advertisement is displayed. Three
Reference numeral 04 is a display unit of a home page provided by the advertiser WWW server. 305 is a live video banner advertisement. Reference numeral 306 is a real-time (currently) moving image. 307 is the text of the advertiser name or the advertisement product name that is the advertisement target.

When the user of the browser client 107 inputs the URL of the WWW server for advertising, a page including the live moving image banner advertisement 305 is displayed. Then, the real-time (currently) moving image 306 captured by the camera installed in the live video server 105 and the text of the advertiser name or the advertising product name that is the advertisement target are the still images 3
It is displayed together with 07. Here, although 306 and 307 are displayed in separate frames, they may be displayed by a process of superposing the text of the advertiser name on the moving image. Clicking on the live video banner advertisement 305 jumps to the homepage provided by the advertiser WWW server shown at 302.

FIG. 4 shows software means and resources in each device shown in FIG.

Reference numeral 401 denotes software means and resources of the advertisement server. 402 is an advertising WWW
3 shows the software means and resources of the server.
Reference numeral 403 denotes software means and resources of the advertiser WWW server. Reference numeral 404 denotes software means and resources of the live video server. Reference numeral 405 denotes software means and resources of the viewer client.

The advertisement server 401 includes access management means 406. This access management means is a software means that operates on a server such as CGI that is linked and called from an HTML document in the WWW server for advertisement. The access management means 406 mainly sends URL information such as banner advertisement graphics and banner advertisement display programs to the browser client 405. By receiving this, the viewer client 405 becomes
It is possible to display a graphic or a banner by a banner display program in the banner advertisement display area.

Further, when the banner is clicked, a link that calls the access management means 406 of the advertisement server is H
It is embedded in the TML document. As a result, when the user operating the browser client clicks the banner, the browser client connects again to the access management unit 406 of the advertisement server 401. Then, the advertisement server 401 passes the URL of the advertiser WWW server to the browser client as transfer information of an HTML document or HTTP protocol. As a result, the viewer client 40
5 is an HTML for the purpose of advertising the WWW server of the advertiser
It becomes possible to display the document.

The advertisement server 401 also holds the advertisement URL resource indicated by 407. The advertisement URL resource 407 is a database that collects a plurality of URL information of the advertiser WWW server. This database also includes URLs to graphics used for banner advertisements, URL information to programs that display banner advertisements, and the like. In the moving image banner advertisement of the present invention, the URL of the live moving image display means stored in the live moving image server is stored. In addition, URL of graphics and programs
Instead, the graphic or program itself can be held in the banner graphic resource 408.

The advertisement posting WWW server 402 holds an advertisement posting page resource 409 which is HTML document data to be sent to the browser client. The HTML document data is provided to the browser client 405 in response to a request from the browser client 405. As a result, the browser client displays the page with the banner advertisement as shown at 303.

The advertiser WWW server 403 holds a target page resource 410. The target page is provided to the viewer client by clicking the viewer client. This causes, as shown at 304,
It becomes possible to display the page of the content to be advertised on the viewer client.

The live moving image server 404 holds live image providing means 412. The live image display means 4 displays the image data taken by the camera device connected to the live image server by the live image providing means 412.
Send to 12.

FIG. 5 shows the configuration information of each resource.

Reference numeral 501 is an advertisement URL resource. 5
02, 503, and 506 hold data by pairing URLs of banner image resources and live image resources, which are banner resources, and advertiser homepage URLs.
On the basis of this data, when the URL of the banner advertisement is requested from the browser client, it is possible to instruct the browser client of the acquisition source of the image by the resource URL of the banner. The banner image resource URL may be a URL indicating the location of a specific program or the like. Therefore, the URL of the live image display means in the live image server
By setting, it becomes possible to provide not only the image data but also the program means for creating the image data to the viewer client. The display of the image or the execution of the programming means is determined by the browsing client. If the graphic is gif, png, jpeg, etc., the image is displayed just like the operation of the conventional Web browser, and flushpix
It is possible to display an animation moving image if it is an animated gif or an animated gif, and to display a live image banner if it is a live image display means indicated by 411.

Reference numeral 504 represents an advertisement posting page resource. The data is held in the advertisement posting WWW server and is an HTML document. Link information to the advertisement server is embedded in the HTML document. This UR
The L information enables the viewer client to access the advertisement server and acquire information regarding the banner advertisement.

Reference numeral 505 is a target page resource.

FIG. 6 is a flowchart showing the flow of the above processing. First, the viewer client 1
07 requests the HTML document 504 from the WWW server for advertisement in the page request 601. Upon receiving this request, the advertisement posting WWW server 103 makes the H
The TML document and the link information to the access management means of the advertisement server 102 described in the HTML document are transmitted. The browser client 107 uses the HT in S603.
At the same time as displaying the ML document, it connects to the access management means of the advertisement server. By this connection, in step S605, the advertisement server 102 refers to the advertisement URL resource 501 to display the live video display means 4 in the live video server 4.
The URL of 01 is transmitted to the browser client. This U
The browser client 107 that has received the RL information sets S6.
At 06, the live video server 105 is connected. Upon receiving this connection, the live video server transmits the live video display applet in S607.

The viewer client 107 that has downloaded the live image display means 401 executes the live moving image display means in S608. The executed live moving image display means 411 issues a request for loading the latest live image data to the live moving image server in S609. In response to this request, in S620, the live video server 105 captures the latest image from the connected camera device 110 and S
At 610, image data is transmitted. The browser client 107 receives this image data and displays it on the display device connected to the browser client in S611. The processing from S609 to S611 is performed by the HT
Repeatedly while the ML document is displayed on the client. With such an operation, the live video can be used as a banner advertisement.

In S612, if there is a click on the banner during the repetitive processing, the browser client 107
Reconnects to the access management means 406 of the advertisement server 102. In step S615, the advertisement server 102 receives this connection and sends link information to the advertiser WWW server 103 to the browser client 107.

The viewer client receiving this information requests the HTML document included in the URL of the target page in the advertiser WWW server 103 in S616. Upon receiving this access, the advertiser WWW server 10
In step S613, the third party transmits the HTML document in the target page resource 410 to the browser client, and finally in step S614, the browser client displays the HTML document.

The above description is based on the live image display means 411.
As a Java applet, other Active-X
It is also possible to use other program execution methods such as controls, scripts and plugins. In that case, the live image display means 411 may not be provided from the moving image server, but the display means may be stored in an advertisement server or the like and sent to the viewer client 107 in S605. Also, the live video display means may be installed in the viewer client from the beginning. In this case, the processing of S606 to S607 is omitted.

Further, in the present embodiment, the live video server 105, the advertisement posting WWW server 103, the advertisement server 10
Although it has been described that the two are realized on separate terminals such as personal computers, some or all of them may be realized on the same terminal.

Furthermore, in the present embodiment, the advertisement graphic data and programs and their URLs are managed by the advertisement server, but the present invention can be realized without the advertisement server. In that case, the URL to the live video display program of the live video server may be embedded in the banner advertisement of the HTML document of the advertisement posting WWW server.

(Second Embodiment) As a second embodiment,
A system having a function of controlling the display of the live video banner according to the network environment of the viewer client 107 will be described. Only the points of difference between the system shown in the second embodiment and the system shown in the first embodiment will be described below.

FIG. 7 shows the configuration of the live moving image display means in the system with expanded functions.

The live moving image display means (411 shown in FIG. 4, 701 in FIG. 7) in the system shown in the first embodiment will be described in further detail. The live image acquisition means 711 repeatedly acquires live images. And a live video banner generation unit 712 that generates a live video banner by combining the acquired live image with advertising text or images.
It consists of

In the system shown in the second embodiment, the live image acquisition time calculating means 713 for calculating the time from the start of reception of one live image to the completion of the reception is added to the above-mentioned configuration. A live image capacity output means 714 for calculating or acquiring the capacity from the server and outputting the capacity, and an effective communication speed calculating means 715 for calculating the effective speed of the communication line from the live image acquisition time and the live image capacity obtained above are added. Consists of Then, the live image acquisition unit 711 changes the interval at which the live images are acquired, or changes the live image requested to the live image server according to the effective communication speed or the capacity or size of the live image size acquired by these units. It has the function of changing the capacity or size.

FIG. 8 is a diagram showing the flow of processing in the second embodiment. S801 to S807 are the first shown in FIG.
Since it is the same as the flow in the above embodiment, description thereof will be omitted.

When the viewer client 107 requests the live video image of the capacity specified in S808 from the live video server 105, the live video server 105 acquires the live video from the camera in S809, and the live video image of the capacity specified in S810. Is transmitted to the browser client 107.

When the viewer client 107 acquires the live image, the effective communication speed calculation means 715 calculates the effective communication speed in step S811. Specifically, first, the time required to receive the live image is obtained by the live image acquisition time generation means 713 in the live moving image banner display means, and the capacity of the live image acquired by the live image capacity output means 714 is calculated. To be Here, as for the live image capacity, there may be a case where a live image received on the viewer client side is checked and output, and a case where the capacity calculated in advance on the live video server side is received and output on the viewer client side. Further, the effective communication speed is calculated by (live image capacity) / (live image acquisition time). The size of the acquired live image is small,
If the time required for acquisition is also short, it is difficult to obtain an accurate effective communication speed only with the above formula, so at the second and subsequent live image acquisitions, the average value obtained using the values calculated in the past should be used. It may be the current effective communication speed.

Next, a live image acquisition control method is determined according to the effective communication speed obtained in S812 and the capacity or size of the acquired live image size. The live image acquisition control method specifies the waiting time until the next live image is acquired and the capacity or size of the requested live image, and the process is stopped until the waiting time specified in S814 elapses. After that, a live image of the capacity or size specified in S808 is requested.

Here, after displaying the live video banner generated from the first acquired live image, the next live image is acquired in order to acquire the next and subsequent live images after all the other resources of the advertisement posting page are read. The waiting time may be exceptionally longer than usual until the second live image acquisition.

FIG. 9 is a graph showing some patterns relating to the above-described live image acquisition control method.

Reference numeral 901 is a graph showing the relationship between the effective communication speed and the live image acquisition frequency. Basically, the specified live image acquisition frequency becomes more frequent as the effective communication speed becomes higher. When the effective communication speed is sufficiently high, the live image acquisition frequency is set to the live image maximum transmission frequency 9 preset according to the performance of the live image server.
It is kept below 11. Also, the effective communication speed is 91
If it is lower than 2, the live image acquisition unit 711 determines that the network environment of the viewer client is not suitable for receiving the moving image, first acquires the live image only once to generate the live moving image banner, and thereafter. Do not request.

Reference numeral 902 is a graph showing the relationship between the effective communication speed and the capacity or size designated for the requested live image. Basically, the higher the effective communication speed, the larger the designated capacity or size. If the execution communication speed is sufficiently high, the specified capacity or size is kept below the value 921 that can provide the necessary and sufficient image quality to the live moving image burner. No matter how slow the effective communication speed is, the specified capacity or size is a value that can maintain the minimum image quality required for the live video burner 9
Keep above 22. Further, although the capacity or size specified in the graph 902 changes in stages, it may be specified to change continuously.

Reference numeral 903 is a graph showing the relationship between the capacity or size of the received live image and the live image acquisition frequency. Basically, the smaller the volume or size of the received live image, the more frequently the live image is acquired. Similar to the pattern shown in the graph of 901, when the capacity or size is sufficiently small, the live image acquisition frequency is kept below the live image maximum transmission frequency 931 preset according to the performance of the live image server, and the capacity is reduced. If the size is larger than a certain value 932, the live image for generating the live moving image banner is first requested only once, and is not requested thereafter.

Reference numeral 904 is a graph showing the relationship between the total number of live image acquisition requests to the live moving image server per unit time and the capacity or size of the live image transmitted by the live moving image server. Basically, the larger the total number of requests per unit time, the smaller the capacity or size of the live image transmitted. Similar to the pattern shown in the graph of 912, when the total number of requests received by the live video server per unit time is sufficiently small, the capacity or size of the live image to be transmitted must be sufficient for the live video banner. The value that can be provided is kept below 941. No matter how large the total number of requests received per unit time is, the capacity or size of the live image to be transmitted is maintained at a value 942 or more capable of maintaining the minimum image quality required for the live video banner. Further, in the graph of 904, the capacity or size of the live image to be transmitted is changed stepwise, but it may be continuously changed. Regarding the capacity or size of the live image to be transmitted, the live image server 95 controls the live image server 95 and the live image server 95 obtains information about the total number of requests per unit time from the live image acquisition unit 711.
There is a case where the client is controlled by the viewer client side.

The change patterns shown in 901 to 904 are premised on that all the elements other than the elements along the axes of the graph are fixed. It is considered that the acquisition control of the live image may follow only one of these patterns or a combination of some patterns.

FIG. 10 is a diagram showing the used bandwidth of each communication line in the system shown in the first embodiment and the system shown in the second embodiment.

In the system shown in the first embodiment, no means is defined for the means for performing live image acquisition control, and if the viewer client requests a live image of the same size on a regular basis, the client Bandwidth 103 used for live image acquisition regardless of communication environment
The numbers 1 and 1032 are substantially equal to each other. The smaller the line capacity of the network on the client side, the higher the bandwidth usage rate, and the larger the line capacity, the lower the bandwidth usage rate.

On the other hand, in the live image acquisition control of the system shown in the second embodiment, 901 to 904 in FIG.
If the change pattern shown in the graph is applied, the bandwidths 1032 and 1042 used for the live image acquisition can be made small when the line capacity of the client side network is small, and can be made large when the line capacity is large. Therefore, it is possible to realize the optimum bandwidth ratio according to the network environment.

A recording medium recording the program code of software for implementing the processing of the present invention is supplied to a system or apparatus, and the computer (or CPU or MPU) of the system or apparatus stores the program code stored in the storage medium. By reading and executing
It goes without saying that the object of the present invention is achieved.

In this case, the program code entity read from the storage medium realizes the novel function of the present invention, and the program code and the storage medium storing the program code constitute the present invention. Become.

As a storage medium for supplying the program code, for example, a magnetic disk such as a floppy (registered trademark) disk or a hard disk, an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a DVD.
-ROM, DVD-RAM, magnetic tape, memory card, ROM, etc. can be used.

[0062]

As described above, according to the present invention,
By displaying the captured video, it is possible to provide a realistic and attractive video for the viewer.

Since the band used for displaying the live moving image can be controlled according to the line status of the browser client, it is possible to provide a moving image that does not make the viewer feel any addition.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration in the present embodiment.

FIG. 2 is a diagram showing a conventional system configuration.

FIG. 3 is a diagram showing an example of an image in a browser client.

FIG. 4 is a diagram showing an internal configuration of each device.

FIG. 5 is a diagram showing a resource configuration.

FIG. 6 is a flowchart of processing according to the first embodiment.

FIG. 7 is a diagram showing a configuration of a live moving image banner display means.

FIG. 8 is a flowchart of the process of the second embodiment.

FIG. 9 is a diagram showing control of live image acquisition.

FIG. 10 is a diagram showing a comparison of bands used for displaying a live moving image banner.

FIG. 11 is a block diagram of hardware of each device.

[Explanation of symbols]

101 Network 102 Advertisement Server 103 Advertiser WWW Server 104 Advertisement WWW Server 105 Live Video Server 106 Subject Taken on Live Video Server 107 Viewer Client 108 HTML Document Display Software 109 Displayed on Viewer Client 109 Video Banner Advertisement

Claims (13)

[Claims] 1. A first requesting unit for requesting a moving image displaying unit, a second requesting unit for requesting a moving image to be displayed on a display screen by using the moving image displaying unit received by the first requesting unit, and A moving image display system comprising: a receiving unit that receives the moving image transmitted by the second requesting unit; and a display unit that displays the moving image received by the receiving unit on the display screen by the moving image display unit. . 2. The moving image display system according to claim 1, wherein the second request and the display of the moving image in response to the second request are repeated. 3. The moving image display system according to claim 1, wherein the moving image is an advertisement. 4. The moving image display system according to claim 1, further comprising a photographing unit, wherein an image photographed by the photographing unit is used as the moving image. 5. The moving image display system according to claim 1, wherein a still image is combined with the moving image and displayed. 6. A plurality of moving image transmitting means and a switching means for switching the plurality of moving image transmitting means, wherein a plurality of moving images switched by the switching means are displayed by the moving image display means. The moving image display system according to claim 1. 7. The moving image display system according to claim 1, further comprising a time calculating means for calculating a time required for the receiving means, and determining the receiving method according to the calculation result. 8. The moving image display according to claim 1, further comprising a capacity calculating unit for calculating a capacity of a moving image received by the receiving unit, and determining the receiving method according to the result of the capacity calculation. system. 9. A moving image transmitting apparatus for transmitting a moving image via a network, comprising: providing means for providing a moving image display means, receiving means for receiving a request for a moving image to be displayed on the moving image display means, and shooting a moving image. A moving image transmitting apparatus, comprising: an image capturing unit, an acquiring unit that acquires a moving image captured by the image capturing unit in response to a request received by the receiving unit, and a transmitting unit that transmits the moving image acquired by the acquiring unit. . 10. A first requesting step for requesting a moving image display means, a second requesting step for requesting a moving image to be displayed on a display screen by using the moving image display means received by the first requesting step, A moving image display system comprising: a receiving step of receiving the moving image transmitted by the second request step; and a display step of displaying the moving image received in the receiving step on the display screen by the moving image display means. Control method. 11. A program code of a first requesting step for requesting a moving image display means, and a second requesting step for requesting a moving image to be displayed on a display screen by using the moving image display means received by the first requesting step. And a program code of a receiving step of receiving the moving image transmitted by the second request step, and a program code of a displaying step of displaying the moving image received in the receiving step on the display screen by the moving image display means. And a program capable of being executed by a computer for a moving image display system. 12. A method of controlling a moving image transmitting apparatus for transmitting a moving image through a network, the providing step of providing a moving image display means, and the receiving step of receiving a request for a moving image to be displayed on the moving image display means. A method of controlling a moving image transmitting apparatus, comprising: an acquisition step of acquiring a moving image captured by an image capturing unit in response to the request received in the receiving step; and a transmission step of transmitting the moving image acquired in the acquisition step. 13. A computer program capable of executing a control method of a moving image transmitting apparatus for transmitting a moving image via a network, the program code of a providing step of providing a moving image displaying means, and a moving image displayed on the moving image displaying means. Program code of the receiving step for receiving the request, the program code of the acquiring step for acquiring the moving image captured by the image capturing means according to the request received in the receiving step, and the program of the transmitting step for transmitting the moving image acquired by the acquiring step. A program code capable of executing a method for controlling a moving image transmission device, the program code comprising: