JP2008186191A - Advertisement distributing system, mail delivery device, advertisement distributing method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance advertising effects while reducing the amount of email sent to report advertisement information. <P>SOLUTION: An advertisement distribution management DB 20 stores advertisement information stored in an advertisement DB 18 and the date associated with the advertisement information, for each user who requires the advertisement information to be reported. A web server 12 provides the user who requires the advertisement information to be reported with a web page showing the advertisement information stored in the advertisement DB 18. A mail delivery server 14 includes a mail delivery part for delivering an email that reports the advertisement information stored in the advertisement DB 18 to each user who requires the advertisement information to be reported; an advertisement information provision monitoring part for monitoring the amount of the advertisement information provided by the web server 12 within a period set according of the date associated with the advertisement information stored in the advertisement distribution management DB 20; and a mail delivery control part for controlling the delivery of the email by the mail delivery part according to the results of monitoring by the advertisement provision monitoring part. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system, a mail transmission device, an advertisement distribution method, and a program, and more particularly to a technique for controlling the transmission amount of an e-mail that notifies advertisement information.

  In recent years, remind mail has been used to promote sales of goods and services. This remind mail is an e-mail with advertisement information posted or attached, which is distributed to a user (customer) a plurality of times before the product release date or reservation start date (end date) arrives. By using this, it is expected that the user's interest in the product can be gradually increased and the user can forget to purchase the product (loss of sales opportunities) can be prevented.

Patent Document 1 listed below discloses a method of effectively notifying a user of a ticket release date, an event date, etc. distributed by a company by incorporating an event schedule distributed by the company into a personal schedule. . Patent Document 2 below discloses a method of displaying the ticket release date and the number of remaining days until the event date together with a link to an advertisement site related to the event information.
JP 2002-41964 A JP 2002-304143 A

  However, the above reminder mail is unpleasant for the user because the amount of transmission is too large, and it is often deleted without being viewed even if it is transmitted. That is, the conventional remind mail notifying the product release date has not been effectively functioning as a sales promotion means because the transmission amount has not been appropriately controlled.

  The present invention has been made in view of the above-described conventional problems, and an advertisement distribution system, a mail transmission device, an advertisement distribution method, and an advertisement distribution system capable of improving the advertisement effect while reducing the transmission amount of an email for notifying advertisement information. And to provide a program.

  To achieve the above object, an advertisement distribution system according to the present invention stores advertisement information and a date related to the advertisement information for each user who requests notification of the advertisement information, and is stored in the storage means. E-mail for notifying the advertisement information to be transmitted to the user who requests the notification of the advertisement information, and the advertisement information stored in the storage means are sent to the user requesting the notification of the advertisement information. The amount of advertisement information provided by the advertisement information providing means within the period set according to the date related to the advertisement information stored in the storage means and the advertisement information providing means provided by means other than email Monitoring means for monitoring, and mail transmission control means for controlling transmission of the e-mail by the mail sending means in accordance with a monitoring result by the monitoring means, To have.

  In the present invention, advertisement information (for example, product information and URL of an advertisement site) and a date (for example, product release date or event date) related to the product or service for which each user requests notification (remind) are stored. Registered in the means. The advertisement information registered in the storage means is provided to the user who requests the notification using information providing means other than e-mail (for example, web page distribution, streaming broadcasting, television / radio broadcasting, etc.). Then, the advertising effect to each user obtained by the information providing means is evaluated, and whether or not to send an e-mail (remind mail) for notifying the advertising information according to the evaluation result, etc. To decide. Specifically, advertisement information can be sufficiently provided by means other than e-mail within a period set according to the date related to the advertisement information (for example, one month before the product release date or ticket reservation start date). If it is performed, the amount of reminder emails related to the advertisement information is reduced. On the other hand, if the provision of advertisement information is insufficient, a predetermined amount of reminder mail with advertisement is transmitted at a predetermined timing (for example, the day before the release date) to enhance the advertising effect. Thereby, compared with the conventional system which transmits a reminder mail unconditionally, the advertisement effect can be improved while reducing the amount of reminder emails to be transmitted.

  In one aspect of the present invention, the mail transmission control means may receive a predetermined amount of the advertisement information by the advertisement information providing means within a period set according to the date related to the advertisement information stored in the storage means. When the above is provided, the transmission of the e-mail is restricted. According to this aspect, when the advertisement information is provided a predetermined number of times or when the advertisement information is provided for a predetermined time or more in total or continuously, it is considered that the advertisement effect is sufficiently obtained and The amount of reminder mails related to information can be reduced.

  In one aspect of the present invention, the advertisement information providing means provides a predetermined web page including advertisement information stored in the storage means to a user who requests notification of the advertisement information. The predetermined web page is, for example, the top page of a portal site where the user's access frequency is high and the user who accessed can be identified by a cookie, etc., recommended information tailored to each user's preference and each user's preference, etc. Such as a customizable personal website, a web mail page, a schedule management page, an SNS (Social Networking Site) My Page, a blog management page, and the like. According to this aspect, since the advertising information is posted on the web page frequently accessed by the user, the advertising effect can be improved, and the transmission amount of the reminder mail related to the advertising information can be reduced.

  In this aspect, it further includes an access history recording means for recording the access history of each user to the predetermined web page, and the monitoring means is based on the access history recorded by the access history recording means. Monitoring may be performed. In the access history, the date and time when each user accessed the web page on which the advertisement information is posted is recorded. For this reason, by counting the access history, it is possible to estimate the number of times and frequency with which the user browsed the advertisement information, the total time of browsing the advertisement information, and the like.

  In one aspect of the present invention, the mail transmission control means causes a user who requests notification of the advertisement information to perform a predetermined action related to the advertisement information due to the advertisement information provided by the advertisement information providing means. If so, the transmission of the e-mail is stopped. According to this aspect, through advertisement information provided by means other than remind mail (for example, accessing an advertisement site through a banner advertisement posted on a predetermined web page), the user can obtain a product related to the advertisement information. When you make a reservation / purchase / request for materials or join a service, the sending of the reminder mail related to the advertisement information is automatically stopped. For this reason, the inconvenience that the remind mail is transmitted to the user who is no longer required to notify the advertisement information is solved.

  In addition, the mail transmission device according to the present invention sends an e-mail notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests the notification of the advertisement information. The e-mail transmission means for sending to the user who requests information notification, and the advertisement information is provided by the predetermined information providing means within a period set according to the date related to the advertisement information stored in the storage means Monitoring means for monitoring the amount, and mail transmission control means for controlling transmission of the electronic mail by the mail transmission means in accordance with a monitoring result by the monitoring means.

  In addition, the advertisement distribution method according to the present invention provides an e-mail notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information. A mail sending step for sending to a user who requests information notification; an information providing step for providing advertisement information stored in the storage means to a user who requests notification of the advertisement information by means other than e-mail; A monitoring step for monitoring the amount of the advertisement information provided in the information providing step within a period set according to a date related to the advertisement information stored in the storage means, and a monitoring result in the monitoring step And a step of controlling transmission of the electronic mail by the mail transmission step.

  In addition, the program according to the present invention sends an e-mail notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information. An e-mail transmission unit that transmits to a user who requests notification, and monitors an amount of the advertisement information provided by a predetermined information providing unit within a period set according to a date related to the advertisement information stored in the storage unit And a mail transmission control unit that controls transmission of the electronic mail by the mail transmission unit in accordance with a monitoring result by the monitoring unit.

  The program may be stored in a computer-readable information recording medium. Examples of the information recording medium include a magnetic tape, flexible disk, hard disk, CD-ROM, MO, MD, DVD-ROM, and IC card. Etc. can be used.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is an overall configuration diagram of an advertisement distribution system according to an embodiment of the present invention. As shown in the figure, the present advertisement distribution system 10 includes a web server 12, a mail transmission server 14, a user database (hereinafter referred to as "DB") 16, an advertisement DB 18, an advertisement distribution management DB 20, and a plurality of The user terminal 24 is configured. The web server 12, the mail transmission server 14, the user DB 16, the advertisement DB 18, and the advertisement distribution management DB 20 are connected to each other by a LAN (Local Area Network) 22. The web server 12 and the mail transmission server are connected to each user terminal 24 via the Internet 26, respectively.

  The web server 12 is a known server computer including program execution means such as a CPU and storage means such as a RAM, a ROM, and a hard disk storage device, and can be customized according to a request from the user terminal 24. My pages (described later) and other web pages are provided.

  The mail transmission server 14 is a known server computer including program execution means such as a CPU and storage means such as a RAM, a ROM, and a hard disk storage device. "Remind mail") is sent to the user.

  The user DB 16 is configured to include, for example, a hard disk storage device, and stores user information that is information of a user who uses the My page. The advertisement DB 18 includes, for example, a hard disk storage device, and stores advertisement information to be posted on My pages and remind mails. The advertisement distribution management DB 20 is configured to include, for example, a hard disk storage device, and stores advertisement information that the user desires to be notified by remind mail for each user.

  The user terminal 24 is an information communication terminal including program execution means such as a CPU, storage means such as RAM, ROM, and a hard disk storage device, display means such as a display, and input means such as a keyboard and a mouse. Mobile information terminals such as computer terminals and mobile phones. The user terminal 24 is installed with a web browser for browsing web pages and a mailer for receiving and browsing mail.

  In the advertisement distribution system 10, first, a user who uses the My page performs user registration with the web server 12. FIG. 2 is a diagram illustrating an example of a user registration page displayed on the display of the user terminal 24. The page shown in the figure is rendered based on HTML (Hyper Text Markup Language) data for user registration transmitted from the web server 12 by the web browser of the user terminal 24. On this page, a text input form for inputting predetermined user information such as a user ID for identifying a user, a login password, an e-mail address, a name, and an address is displayed. On the same page, when the user inputs a user ID, password, e-mail address, name, address, etc., and clicks the “Register” button with a pointing device such as a mouse, the input content is transmitted to the web server 12. It has become. In the web server 12, after checking that each item of the user information transmitted from the user terminal 24 satisfies a predetermined requirement, they are added to the user DB 16. FIG. 3 is a diagram illustrating an example of user information stored in the user DB 16.

  In order for a user who has completed user registration to use the My page, the user terminal 24 must access the web server 12 and log in. Specifically, a user ID and a login password are input on a login page (not shown) displayed on the web browser of the user terminal 24 based on the HTML data transmitted from the web server 12. Then, by clicking the “login” button, a login request including the input user ID and password is transmitted to the web server 12. In the web server 12, the combination of the user ID and password transmitted from the user terminal 24 is checked against user information stored in the user DB 16 to determine its authenticity. If the login request is accompanied by a genuine password, the My page HTML data is returned. If the login request is accompanied by a false password, HTML data including a login rejection is returned.

  Note that the web server 12 does not need to log in every time a user who has successfully logged in (hereinafter referred to as “logged-in user”) accesses the My page, through the web browser of the user terminal 24. A cookie indicating that the login has been completed may be written in 24. Thereafter, the user ID may be specified using a cookie transmitted from the web browser of the user terminal 24.

  FIG. 4 is a diagram illustrating an example of the My page displayed on the display of the user terminal 24 after the login is completed. The My page shown in the figure is rendered by the web browser of the user terminal 24 based on the HTML data and image data transmitted from the web server 12 to the login user. The My page is a personal-only home page on which information desired by the user and necessary tools can be arranged in a layout desired by the user. The My page shown in the figure has a message center, calendar, weather forecast, fortune telling, etc. on the left side for easy access to personal information tools such as mailers, calendars, and notepads. News articles by video are arranged. The user can freely change the type of content to be displayed on the My page and its layout by setting. This setting information is stored in the user DB 16 in association with the user ID, for example.

  Further, in the upper part of the My page shown in the figure, an advertisement placement area for placing an advertisement (here, a banner advertisement) stored in the advertisement DB 18 is provided. FIG. 5 is a diagram illustrating an example of information stored in the advertisement DB 18. As shown in the figure, the advertisement DB 18 is associated with an advertisement ID for identifying an advertisement, and is associated with a product name (service name or the like), product information (may be service information or the like), an advertisement message, and advertisement image data. Alternatively, a directory path to the advertisement image data, advertisement information such as an advertisement site URL, and a date related to the advertisement information are stored.

  In particular, the banner advertisement shown in FIG. 4 differs in operation when clicked compared to a conventional banner advertisement directly or indirectly associated with an advertisement site. That is, the banner advertisement shown in the figure is associated with the advertisement reminder registration confirmation CGI program of the web server 12, and clicking the banner advertisement activates the advertisement reminder registration confirmation CGI program on the web server 12. The user ID and the advertisement ID of the banner advertisement are passed as arguments of the CGI program. When the advertisement reminder registration confirmation CGI program is activated, the CGI program reads the mail address from the user DB 16 based on the user ID passed as an argument. Further, based on the advertisement ID passed as an argument, the product name, advertisement information such as an advertisement message, due date, etc. are read from the advertisement DB 18. An advertisement including a confirmation message for confirming whether or not the reminder mail for notifying the advertisement information and the due date may be transmitted to the read mail address, and a button for responding to the confirmation message. HTML data for the reminder registration page is created and transmitted to the user terminal 24.

  FIG. 6 is a diagram illustrating an example of an advertisement reminder registration page displayed on the display of the user terminal 24. The page is rendered by the web browser of the user terminal 24 based on the HTML data for the advertisement reminder registration page transmitted by the web server 12. As shown in the figure, on the advertisement reminder registration page, the above question message and buttons ("Yes", "No") for answering the question are displayed. The “Yes” button is associated with the advertisement reminder registration CGI program of the web server 12. By clicking this button, the advertisement reminder registration CGI program is started in the web server 12 and is used as an argument of the CGI program. The user ID, advertisement ID, and period are passed. When the advertisement reminder registration CGI program is activated, the CGI program associates the user ID passed as an argument, the advertisement ID, and the due date, and adds them to the advertisement distribution management DB 20 (described later). Then, a response header specified to be redirected to the advertisement site URL read from the advertisement DB 18 based on the advertisement ID is returned to the user terminal 24. On the other hand, the “No” button is directly linked to the advertisement site. When this button is clicked, the advertisement site is displayed on the web browser of the user terminal 24.

  FIG. 7 is a diagram illustrating an example of information stored in the advertisement distribution management DB 20. As shown in the figure, the advertisement distribution management DB 20 stores a user ID, an advertisement ID, and a date related to the advertisement identified by the advertisement ID in association with each other, and the mail transmission server 14 transmits a remind mail. In addition to being referred to at the time, it is also referred to when the web server 12 places a banner advertisement on the My page.

  When receiving the My page acquisition request from the user terminal 24 of the logged-in user, the web server 12 specifies the user ID of the user based on, for example, a cookie received together with the acquisition request. Then, based on the user ID, the advertisement ID whose corresponding due date is after that date is read from the advertisement distribution management DB 20 shown in FIG. Here, when the advertisement ID can be read out, the advertisement image data for banner advertisement is acquired from the advertisement DB 18 based on the advertisement ID, and the banner advertisement based on the advertisement image data is arranged in a predetermined advertisement placement area. In addition, HTML data for the My page is created so as to be directly linked to the advertisement site. On the other hand, if the advertisement ID cannot be read out, one of the advertisement image data stored in the advertisement DB 18 is acquired, and a banner advertisement based on the advertisement image data is arranged in a predetermined advertisement placement area, and for advertisement reminder registration confirmation The HTML data for the My page is created so as to be associated with the CGI program and transmitted to the user terminal 24.

  The web server 12 records an access history (access log) every time a logged-in user accesses the web server 12 using the user terminal 24. FIG. 8 is a diagram illustrating an example of an access history recorded by the web server 12. As shown in the figure, the access history includes the access source IP address, user ID, advertisement ID, access date, HTTP (HyperText Transfer Protocol) request method, request URL, HTTP version, response code (“200” is successful). ), The number of transmitted bytes, the URL of the link source (not shown), the used browser (not shown), and the like are recorded.

  In particular, in this access history, the user ID of the user who accessed the My page, the advertisement ID of the banner advertisement posted on the My page, and the access time are recorded in association with each other. That is, the access history records all of which banner advertisements each user has acquired. Therefore, by counting the access history, it is possible to estimate the number of times and frequency with which each user browses each banner advertisement. Further, since access to other web pages provided by the web server 12 is also recorded in this access history, by taking the difference between the access date and time to the My page and the access date and time to the other web page, Each user's My page stay time can be calculated | required. This My page stay time can be used for estimating the time each user browsed the banner advertisement posted on the My page. The access history recording format is not limited to the general HTTP server access log format shown in FIG.

  Next, the configuration of the mail transmission server 14 will be described in detail. FIG. 9 is a functional block diagram of the mail transmission server 14. As shown in the figure, the mail transmission server 14 includes an access history acquisition unit 30, an advertisement provision amount monitor 32, a mail transmission control unit 34, and a mail transmission unit 36. These functions are realized by the web server 12 executing a resident program, a scheduled activation program, and the like.

  The access history acquisition unit 30 is realized by a scheduled startup program, for example, and acquires an access history from the web server 12.

  The advertisement provision amount monitoring unit 32 is realized by, for example, a resident program, sets a monitoring period according to the date related to the advertisement information stored in the advertisement distribution management DB 20, and is set by the web server 12 within the monitoring period. The amount of advertisement information provided to a user who requests notification of the advertisement information (hereinafter referred to as “advertisement provision amount”) and the timing of provision (hereinafter referred to as “advertisement provision timing”) are monitored. Specifically, one or a plurality of combinations of user IDs, advertisement IDs and due dates whose due dates are after the current date and time are periodically read from the advertisement distribution management DB 20, and the amount of advertisements provided and advertisements within the monitoring period for each of the combinations. Get provision timing.

  Based on the access history acquired by the access history acquisition unit 30, the advertisement provision amount monitoring unit 32 selects the user among the records to which the access date belongs within the monitoring period (for example, from two weeks before the due date to the present). The number of records including both the ID and the advertisement ID is counted. That is, the number of times that the user identified by the user ID has accessed the My page on which the banner advertisement identified by the advertisement ID is accessed within the monitoring period is counted. The number of accesses to the My page can be regarded as the number of times the banner advertisement is viewed on the My page as shown in FIG. Thus, the advertisement provision amount monitoring unit 32 monitors the number of accesses to the My page on which each user has posted each banner advertisement as the respective advertisement provision amount within a predetermined period set according to the date related to each advertisement information. is doing. On the other hand, the advertisement provision timing can be obtained directly from the access date and time recorded in the access history acquired by the access history acquisition unit 30.

  The advertisement provision amount monitoring unit 32 may use the access frequency to the My page as the advertisement provision amount instead of the number of accesses to the My page. Also, the total My page stay time obtained by accumulating the My page stay time over the predetermined period may be used as the advertisement provision amount, or the My page stay time multiplied by the weighting factor according to the access date and time. The value may be used as the advertisement provision amount.

  The mail transmission control unit 34 is realized by a resident program, for example, and controls the transmission of the remind mail by the mail transmission unit 36 according to the monitoring result by the advertisement provision amount monitoring unit 32. For example, when the amount of advertisement provided by the web server 12 monitored by the advertisement provision amount monitoring unit 32 (such as the number of accesses to the My page, the access frequency, and the total stay time of My page) is less than a predetermined amount, Is determined to be inadequate, and a reminder mail transmission instruction is issued to the mail transmitting unit 36. This transmission instruction includes the advertisement ID related to the advertisement information to be notified by the remind mail and the user ID of the user who is the notification destination. On the other hand, if the amount of advertisement provided by the web server 12 is equal to or greater than the predetermined amount, the mail transmission unit 36 is instructed to limit the transmission of the remind mail by determining that the advertisement effect to the user is sufficient. That is, for users who frequently access the My page and users who stay for a long time on the My page, advertisement information such as products and services is mainly provided by banner advertisements, and for users who have little access to the My page, Providing advertisement information by remind mail. For this reason, compared with the conventional system which delivers a reminder mail unconditionally, the advertising effect can be improved while reducing the amount of reminder mails to be transmitted.

  The mail transmission control unit 34 may control the transmission of the remind mail by the mail transmission unit 36 based on the advertisement provision timing monitored by the advertisement provision amount monitoring unit 32. In this way, for example, a user who accesses a My page on which a banner advertisement of a product is posted on the day before the scheduled transmission date of a reminder mail related to a certain product can be restricted from sending the reminder email. Become.

  Furthermore, the mail transmission control unit 34 may stop the transmission of the remind mail when the user performs a predetermined action related to the advertisement information triggered by the advertisement information provided by the web server 12. Specifically, when a user clicks on a banner advertisement posted on a My page to access an advertising site that is a link destination, and directly reserves or purchases a product related to the banner advertisement on the site, The transmission of the remind mail may be automatically stopped, or the user may be asked to confirm whether or not the transmission of the remind mail related to the product should be stopped thereafter. In this case, when the user clicks on the banner advertisement, for example, the user ID of the user and the advertisement ID related to the banner advertisement are notified from the web server 12 to the advertisement site server. When a user reserves or purchases a product on the site, the advertisement site server deletes the record related to the user ID and the advertisement ID from the advertisement distribution management DB 20 via the Internet 26, or cancels the remind registration. Or what is necessary is just to make the flag which shows the transmission stop of a reminder mail be set to the said record in advertisement delivery management DB20.

  In accordance with a transmission instruction from the mail transmission control unit 34, the mail transmission unit 36 transmits a reminder mail of advertisement information stored in the advertisement DB 18 to a user who requests notification of the advertisement information. Specifically, based on the advertisement ID included in the transmission instruction from the mail transmission control unit 34, the advertisement information such as the product name, the product information, the advertisement message, and the advertisement site URL is acquired from the advertisement DB 18, and the transmission instruction An e-mail address is acquired from the user DB 14 based on the user ID included in. Then, an e-mail including the acquired advertisement information is transmitted to the acquired e-mail address.

  Here, an example of the operation of the web server 12 will be described. FIG. 10 is a flowchart showing a reminder registration process in the web server 12. When the user clicks on the banner advertisement posted on the My page at the user terminal 24, that is, the advertisement reminder registration confirmation CGI program associated with the banner advertisement clicked by the user is executed on the web server 12. It is executed when activated.

  In this process, first, the web server 12 acquires the user ID and advertisement ID passed as arguments from the user terminal 24 when starting the advertisement reminder registration confirmation CGI program (S100). Next, an email address is acquired from the user DB 16 based on the acquired user ID (S102), and advertisement information such as a product name and an advertisement message, a due date, and the like are acquired from the advertisement DB 18 based on the acquired advertisement ID (S104). ). Then, a confirmation message for confirming whether or not the reminder mail for notifying the advertisement information and the due date may be transmitted to the mail address acquired in S102, and a button for responding to the confirmation The HTML data for the advertisement reminder registration page including is created and transmitted to the user terminal 24 (S106).

When the HTML data transmitted in S106 is received by the user terminal 24, an advertisement reminder registration page based on the HTML data is displayed on the display of the user terminal 24. Thereafter, when the user clicks the “yes” button in the advertisement reminder registration page at the user terminal 24 (S108), the advertisement reminder registration CGI program associated with the “yes” button is activated on the web server 12, The user ID and advertisement ID acquired in S100 as arguments of the CGI program, and the period acquired in S104 are passed. When the advertisement reminder registration CGI program is started, the web server 12 associates the user ID, the advertisement ID, and the due date passed as arguments and adds them to the advertisement distribution management DB 20 (S110). Then, a response header specified to be redirected to the advertisement site URL read from the advertisement DB 18 based on the advertisement ID is transmitted to the user terminal 24 (S112). On the other hand, if the “Yes” button is not clicked in S108, the process ends without performing reminder registration.
Next, an example of the operation of the mail transmission server 14 will be described. FIG. 11 is a flowchart showing a remind mail transmission process in the mail transmission server 14. The processing shown in the figure is executed periodically or semi-periodically in the mail transmission server 14.

  First, the mail transmission server 14 acquires an access history from the web server 12 (S200). Then, one or more combinations of user IDs, advertisement IDs and due dates whose due dates are after the current date and time are read from the advertisement distribution management DB 20 (S202). Next, the processing of S206 to S210 is sequentially performed for each combination read in S202 (S204, S212).

  Hereinafter, the process for one combination (user ID, advertisement ID, and date) selected in S204 will be described. The mail transmission server 14 sets a monitoring period according to the due date, and based on the access history acquired in S200, the access date and time is within the set predetermined period (for example, from one week before the due date to the present). Among the records to which the user belongs, the number of records including both the user ID and the advertisement ID is counted. That is, the number of times that the user identified by the user ID accesses the My page on which the banner advertisement identified by the advertisement ID is accessed within the monitoring period is acquired (S206). Next, it is determined whether or not the number of accesses to the My page within the monitoring period acquired in S206 is a predetermined number or more (S208). If the predetermined number of times is not reached, it is determined that the advertising effect on the user is insufficient, and the mail address acquired from the user DB 16 based on the user ID is acquired from the advertisement DB 18 based on the advertisement ID. The reminder mail containing the advertisement information to be sent is transmitted (S210). On the other hand, if the number of accesses to the My page is greater than or equal to the predetermined number in S208, it is determined that the advertising effect for the user identified by the user ID is sufficient, and the remind mail transmission process (S210) is skipped. .

  According to the advertisement distribution system 10 described above, the amount of advertisement provided to each user by means other than e-mail is monitored, and the transmission of the remind mail is controlled according to the monitoring result. The advertising effect can be improved while reducing the amount.

  In addition, this invention is not limited to the said embodiment, A various deformation | transformation implementation is possible. For example, in the above description, an example in which the advertisement distribution system is realized by two servers and three databases has been described. However, the functions of the two servers may be integrated into one server, or three databases may be realized. One, two, or four or more databases may be realized.

  Further, the advertisement providing means other than e-mail is not limited to the provision of a web page on which advertisement information is posted, and may be, for example, a streaming broadcast including an advertisement that can specify a viewer on the server side. If advertisement reminder registration is performed, advertisement information may be registered in a personal schedule management system having a remind mail transmission function.

1 is an overall configuration diagram of an advertisement distribution system according to an embodiment of the present invention. It is a figure which shows an example of a user registration page. It is a figure which shows an example of the user information memorize | stored in user DB. It is a figure which shows an example of My page (homepage only for an individual). It is a figure which shows an example of the information memorize | stored in advertisement DB. It is a figure which shows an example of an advertisement reminder registration page. It is a figure which shows an example of the information memorize | stored in advertisement delivery management DB. It is a figure which shows an example of an access history. It is a functional block diagram of a mail transmission server. It is a flowchart which shows the reminder registration process in a web server. It is a flowchart which shows the remind mail transmission process in a mail transmission server.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 Advertisement delivery system, 12 Web server, 14 Mail transmission server, 16 User DB, 18 Advertisement DB, 20 Advertisement delivery management DB, 22 LAN, 24 User terminal, 26 Internet, 30 Access history acquisition part, 32 Advertisement provision amount monitoring part , 34 Mail transmission control unit, 36 Mail transmission unit.

Claims (8)

Storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information;
An e-mail for notifying the advertisement information stored in the storage means, an e-mail transmitting means for transmitting to the user who requests the notification of the advertisement information;
Advertisement information providing means for providing advertisement information stored in the storage means to a user who requests notification of the advertisement information by means other than e-mail;
Monitoring means for monitoring the amount of the advertisement information provided by the advertisement information providing means within a period set according to the date related to the advertisement information stored in the storage means;
Mail transmission control means for controlling transmission of the email by the mail transmission means in accordance with a monitoring result by the monitoring means;
An advertisement distribution system comprising: The advertisement distribution system according to claim 1,
The mail transmission control means, when the advertisement information is provided more than a predetermined amount by the advertisement information providing means within a period set according to the date related to the advertisement information stored in the storage means, Restrict sending email,
An advertisement distribution system characterized by that. The advertisement distribution system according to claim 1 or 2,
The advertisement information providing means provides a predetermined web page including advertisement information stored in the storage means to a user who requests notification of the advertisement information.
An advertisement distribution system characterized by that. In the advertisement distribution system according to claim 3,
An access history recording means for recording an access history of each user to the predetermined web page;
The monitoring means performs the monitoring based on the access history recorded by the access history recording means.
An advertisement distribution system characterized by that. In the advertisement distribution system according to any one of claims 1 to 4,
The e-mail transmission control means is configured such that when a user who requests notification of the advertisement information performs a predetermined action related to the advertisement information due to the advertisement information provided by the advertisement information providing means, Stop sending,
An advertisement distribution system characterized by that. E-mail for notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information, to the user who requests notification of the advertisement information A transmission means;
Monitoring means for monitoring the amount of the advertisement information provided by the predetermined information providing means within a period set according to the date related to the advertisement information stored in the storage means;
Mail transmission control means for controlling transmission of the email by the mail transmission means in accordance with a monitoring result by the monitoring means;
An e-mail transmission device comprising: E-mail for notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information, to the user who requests notification of the advertisement information Sending step;
An information providing step of providing advertisement information stored in the storage means to a user who requests notification of the advertisement information by means other than e-mail;
A monitoring step of monitoring an amount of the advertisement information provided in the information providing step within a period set according to a date related to the advertisement information stored in the storage means;
According to the monitoring result in the monitoring step, controlling the transmission of the email by the mail transmission step;
An advertisement distribution method comprising: E-mail for notifying the advertisement information stored in the storage means for storing the advertisement information and the date related to the advertisement information for each user who requests notification of the advertisement information, to the user who requests notification of the advertisement information Transmission means,
Monitoring means for monitoring the amount of the advertisement information provided by the predetermined information providing means within a period set according to the date related to the advertisement information stored in the storage means; and a monitoring result by the monitoring means In response, mail transmission control means for controlling transmission of the email by the mail transmission means,
A program for causing the computer to function as

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