JP2007293451A - Advertisement distribution system, advertisement effect measuring system, and advertisement distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system, an advertisement effect measuring system and an advertisement distribution method for measuring an effect of an advertisement and distributing the advertisement to an appropriate mobile terminal. <P>SOLUTION: The system comprises a flow line information acquiring unit 101 acquiring time-series flow line information of the mobile terminal; a flow line information database 102 storing the time-series information; an advertisement information database 104 storing an area to which the advertisement is distributed and the time-series information until the time the advertisement reaches the area by associating with an advertisement ID which uniquely distinguishes the advertisement; an advertisement distribution area deciding unit 105 deciding a mobile terminal which is present in the area stored in the database 104 and has the time-series information until the time the advertisement reaches the area by referring to the database 102; and an advertisement distribution unit 106 distributing the advertisement associated with the area stored in the database 104 and with the time-series information until the time the advertisement reaches the area. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system, an advertisement effect measurement system, and an advertisement distribution method.

  Conventionally, as one method of advertising, advertising information distribution service via the Internet or a mobile phone is performed in addition to advertising by distributing flyers. Examples of such advertisement information distribution service via a mobile phone include an i-channel by NTTdocomo (see, for example, Non-patent Document 1), an ez channel by au (see, for example, Non-Patent Document 2), and a Vodafone by Vodafone. live! (For example, refer nonpatent literature 3) etc. are mentioned.

Further, after distributing / distributing an advertisement, it is also investigated whether or not the advertisement is viewed by a user. For example, the number of displays and the number of clicks are measured in Internet advertisements in addition to questionnaires to users, surveys using panels, and audience rating surveys. In addition, as a survey of advertisements via mobile devices, Web to (link to any i-mode site), Phone to (switch to voice call, connect to call center), Mail to (Launch mail browser and send email) ), Etc., to measure that an advertisement is clicked and viewed.
http://www.nttdocomo.co.jp/service/imode/ichannel/ http://www.casio.co.jp/k-tai/w21ca/faq/ezchannel/ezchannel01.html http://www.vodafone.jp/japanese/live/

  However, in the advertisement information distribution service via the mobile phone described above, it has been difficult to measure the effect of the distributed advertisement, such as whether or not the advertisement of the product has led to the purchase of the product. For this reason, it has also been difficult to specify a mobile phone that is the target of advertisement distribution and can maximize the effect of the advertisement.

  In view of the above problems, an object of the present invention is to provide an advertisement distribution system, an advertisement effect measurement system, and an advertisement distribution method for measuring the effect of an advertisement and distributing the advertisement to an appropriate mobile terminal.

  In order to achieve the above object, the first feature of the present invention is that: (a) a flow line information acquisition unit that acquires time-series flow line information of a mobile terminal; and (b) a flow line that stores time-series flow line information. An information database, (c) an advertisement information database that stores an area in which the advertisement is distributed in association with an advertisement ID that uniquely identifies the advertisement, and time-series flow line information until reaching the area; d) an advertisement distribution area determining unit that determines a mobile terminal that exists in an area stored in the advertisement information database by referring to the flow line information database and has time-series flow line information until reaching the area; (E) An advertisement distribution that distributes an advertisement stored in the advertisement information database to the mobile terminal determined by the advertisement distribution area determination unit and an advertisement associated with the time-series flow line information until reaching the area. And summarized in that an advertisement delivery system comprising a part.

  According to the advertisement distribution system according to the first feature, the advertisement can be distributed to an appropriate mobile terminal.

  In the advertisement distribution system according to the first feature, the advertisement information database stores the number of mobile terminals that distribute advertisements in association with the advertisement ID, and the advertisement distribution unit includes a plurality of mobile terminals until the number of mobile terminals is reached. Advertisements may be distributed to mobile terminals.

  The second feature of the present invention is that: (a) an advertisement distribution unit that distributes advertisements to mobile terminals; (b) access information indicating an area where the mobile terminals have received the advertisements; An advertisement measurement information collecting unit that collects advertisement measurement information including time-series flow line information until moving, and (c) providing the advertisement after receiving the advertisement for each advertisement using the advertisement measurement information The gist of the present invention is an advertisement effect measurement system including an advertisement effect measurement unit that identifies time-series flow line information that has a high probability of moving to a shop.

  According to the advertisement effect measuring system according to the second feature, the effect of the advertisement can be measured.

  In the advertisement effect measurement system according to the second feature, the advertisement measurement information collection unit collects purchase information indicating that the product posted in the advertisement has been purchased as the advertisement measurement information, and the advertisement effect measurement unit May use the advertisement measurement information to specify time-series flow line information that has a high probability that a product posted in the advertisement is purchased for each advertisement.

  The third feature of the present invention is: (a) a step of acquiring time-series flow line information of a mobile terminal; (b) an area that distributes the advertisement in association with an advertisement ID that uniquely identifies the advertisement; The time series flow line information until reaching the area is stored in the advertisement information database, and (c) the time series flow line information is present by referring to the time series flow line information and reaches the area. A step of determining a mobile terminal having time-series flow line information until, and (d) an advertisement associated with the stored area and the time-series flow line information until reaching the area to the determined mobile terminal A step of collecting advertisement measurement information including a distribution step, (e) access information indicating an area where the mobile terminal has received the advertisement, and time-series flow line information until the mobile terminal moves to the store that provided the advertisement. When, f) Using the advertisement measurement information, for each advertisement, identifying time series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement; and (g) when identified The gist of the present invention is an advertisement distribution method including a step of feeding back sequence flow line information to an advertisement information database.

  According to the advertisement distribution method according to the third feature, it is possible to measure the effect of the advertisement and distribute the advertisement to an appropriate mobile terminal.

  According to the present invention, it is possible to provide an advertisement distribution system, an advertisement effect measurement system, and an advertisement distribution method that measure an advertisement effect and distribute an advertisement to an appropriate mobile terminal.

  Next, embodiments of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic.

  The advertisement distribution system according to the present embodiment determines a mobile terminal that is a target of advertisement distribution, and as shown in FIG. 1, the mobile terminal 10 receives the advertisement A, and a user who views the advertisement A It grasps that time-series flow line information until it reaches the store A that sent A and that the product of the advertisement A is purchased at the store A. Then, based on these pieces of information, the distribution area and time-series flow line information that maximizes the effect of the advertisement are determined.

(Advertisement distribution system and advertisement effect measurement system)
As shown in FIG. 2, the advertisement distribution system and the advertisement effect measurement system according to the present embodiment include an advertisement distribution device 100 and a mobile terminal 10 that moves in a plurality of areas and can communicate with the advertisement distribution device 100.

  As the mobile terminal 10, a mobile information processing device such as a PHS, a PDA, a notebook computer, and an electronic notebook can be used in addition to a mobile phone. In addition, communication between the mobile terminal 10 and the advertisement distribution apparatus 100 may be performed via a communication network such as a LAN, WAN, Internet, or intranet, or an active wireless tag may be used. Alternatively, a Bluetooth terminal may be used as the mobile terminal 10 and communication may be performed using Bluetooth.

  As shown in FIG. 2, the advertisement distribution apparatus 100 according to the present embodiment includes a flow line information acquisition unit 101, a flow line information database 102, an advertisement input unit 103, an advertisement information database 104, and an advertisement distribution area determination unit. 105, an advertisement distribution unit 106, an advertisement measurement information collection unit 107, an advertisement measurement information database 108, an advertisement effect measurement unit 109, and a data output unit 110.

  The flow line information acquisition unit 101 acquires a space ID that uniquely identifies the area where the target mobile terminal 10 is located at a certain interval, and stores the time-series flow line information of the mobile terminal 10 in the flow line information database 102. save.

  The flow line information database 102 associates the mobile terminal ID (customer ID) that uniquely identifies the mobile terminal 10, the space ID acquired by the flow line information acquisition unit 101, and the time when the space ID is acquired, Save as time-series flow line information.

  The advertisement input unit 103 associates an advertisement with an advertisement ID that uniquely identifies the advertisement, an advertisement distribution area, an advertisement distribution time zone, and time-series flow line information until the area is reached. Enter. The advertisement input unit 103 includes devices such as a keyboard and a mouse.

  The advertisement information database 104 includes an advertisement ID input by the advertisement input unit 103, advertisement information, an area where the advertisement is distributed, a time zone where the advertisement is distributed, time-series flow line information until reaching the area, , Store the number of mobile terminals that deliver the advertisement in association with each other.

  The advertisement distribution area determination unit 105 refers to the flow line information database 102 and exists in the area and time zone stored in the advertisement information database 104, and moves with time-series flow line information until reaching the area. Determine the terminal.

  The advertisement distribution unit 106 is associated with the mobile terminal located in the area determined by the advertisement distribution area determination unit 105 and the area stored in the advertisement information database 104 and the time-series flow line information until reaching the area. Serve ads. In addition, when the number of mobile terminals that distribute advertisements is stored in the advertisement information database 104, the advertisement distribution unit 106 distributes advertisements to a plurality of mobile terminals until the number of mobile terminals is reached. Further, the distributed advertisement information includes some event information and ID information. For example, coupon information buttons (event information), location (area) information (ID information) related to advertisement information, product information (ID information), map information buttons (event information), and the like. Information related to the advertisement information (area information) is ID information indicating the area of the store.

  The advertisement measurement information collection unit 107 includes access information indicating an area where the mobile terminal 10 has received the advertisement, time-series flow line information until the mobile terminal 10 moves to the store that provided the advertisement, and a product posted in the advertisement. And collecting advertising measurement information including purchase information indicating that has been purchased.

  The advertisement measurement information database 108 stores advertisement measurement information including access information, time series flow line information, and purchase information collected by the advertisement measurement information collection unit 107.

  The advertisement effect measurement unit 109 uses the advertisement measurement information to identify time-series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement for each advertisement. In addition, the advertisement effect measurement unit 109 uses the advertisement measurement information to identify time-series flow line information that has a high probability that a product listed in the advertisement is purchased for each advertisement.

  The data output unit 110 outputs information stored in the flow line information database 102, the advertisement information database 104, and the advertisement measurement information database 108. As the data output unit 110, a screen such as a monitor is effective, and a liquid crystal display (LCD), a light emitting diode (LED) panel, an electroluminescence (EL) panel, or the like can be used.

  The flow line information database 102, the advertisement information database 104, and the advertisement measurement information database 108 may use an internal storage device such as a RAM or an external storage device such as a hard disk or a flexible disk.

  Further, the advertisement distribution apparatus 100 according to the present embodiment includes a processing control apparatus (CPU), and the flow line information acquisition unit 101, the advertisement distribution area determination unit 105, the advertisement distribution unit 106, and the advertisement measurement information collection unit 107 described above. The advertisement effect measuring unit 109 and the like can be configured as modules and executed by the CPU. These modules can be realized by executing a dedicated program for using a predetermined program language in a general-purpose computer such as a personal computer.

  Although not shown, the advertisement distribution apparatus 100 has a program for causing the CPU to execute a flow line information acquisition process, an advertisement distribution area determination process, an advertisement distribution process, an advertisement measurement information collection process, an advertisement effect measurement process, and the like. You may provide the program holding | maintenance part which accumulate | stores. The program holding unit is a recording medium such as a RAM, a ROM, a hard disk, a flexible disk, a compact disk, an IC chip, and a cassette tape. According to such a recording medium, it is possible to easily store, transport, and sell programs.

  Next, an operation example of the advertisement distribution apparatus according to the present embodiment will be described with reference to FIGS.

  In FIG. 3, the flow line information acquisition unit acquires time-series flow line information of the mobile terminal, and the flow line information database stores the time-series flow line information. And an advertisement information database preserve | saves the area which distributes the said advertisement, and the time series flow line information until it arrives at the said area by matching with advertisement ID which identifies an advertisement uniquely. The advertisement distribution area determination unit determines a mobile terminal that exists in the area stored in the advertisement information database and has time-series flow line information until reaching the area by referring to the flow line information database. The distribution unit distributes, to the mobile terminal determined by the advertisement distribution area determination unit, the area stored in the advertisement information database and the advertisement associated with the time series flow line information until reaching the area.

  As shown in FIG. 4, the advertisement information database stores the number of mobile terminals that distribute advertisements (the number of assumed advertisement recipients) in association with the advertisement ID, and the advertisement distribution unit displays the number of mobile terminals (the assumed advertisements). Deliver advertisements to multiple mobile terminals until the number of recipients) is reached.

  Also, as shown in FIG. 5, the advertisement distribution unit distributes the advertisement to the mobile terminal, the advertisement measurement information collection unit provides the access information indicating the area where the mobile terminal received the advertisement, and the mobile terminal provided the advertisement. Advertisement measurement information including time-series flow line information until moving to the store is collected. The advertisement effect measurement unit specifies, for each advertisement, time-series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement. Then, the advertisement measurement information collection unit further collects purchase information indicating that the product posted in the advertisement has been purchased as the advertisement measurement information, and the advertisement effect measurement unit uses the advertisement measurement information for each advertisement. Identify time-series flow line information that has a high probability of purchasing a product listed in the advertisement.

  As shown in FIG. 6, the flow line information acquisition unit acquires time-series flow line information of the mobile terminal, and the flow line information database stores the time-series flow line information. And an advertisement information database preserve | saves the area which distributes the said advertisement, and the time series flow line information until it arrives at the said area by matching with advertisement ID which identifies an advertisement uniquely. The advertisement distribution area determination unit determines a mobile terminal that exists in the area stored in the advertisement information database and has time-series flow line information until reaching the area by referring to the flow line information database. The distribution unit distributes, to the mobile terminal determined by the advertisement distribution area determination unit, the area stored in the advertisement information database and the advertisement associated with the time series flow line information until reaching the area. The advertisement measurement information collecting unit collects advertisement measurement information including access information indicating an area where the mobile terminal has received the advertisement and time-series flow line information until the mobile terminal moves to the store that provided the advertisement. . The advertisement effect measurement unit specifies, for each advertisement, time-series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement. Then, the advertisement measurement information collection unit further collects purchase information indicating that the product posted in the advertisement has been purchased as the advertisement measurement information, and the advertisement effect measurement unit uses the advertisement measurement information for each advertisement. Identify time-series flow line information that has a high probability of purchasing a product listed in the advertisement. Then, the identified time-series flow line information is fed back to the advertisement information database.

  In addition, as an “area” used in the present embodiment, for example, as shown in FIG. 7, a range determined by a radius r with a center point (×) determined by (x, y) coordinates as the center is indicated. It is also possible to actually measure a range where radio waves can be emitted and received, and point to this range. Each area has an area ID, and this area ID may be defined by (x, y, r). The area is defined by a name such as “Store A” or “Corridor near the center of 3F”. Also good.

(Ad delivery method)
Next, the advertisement distribution method according to this embodiment will be described with reference to FIG.

  First, in step S101, time series flow line information of each mobile terminal is acquired. Next, in step S <b> 102, time-series flow line information is stored in the flow line information database 102. For example, as illustrated in FIG. 9, the time-series flow line information includes a mobile terminal ID (customer ID) that uniquely identifies the mobile terminal 10, and a space ID (position information) acquired by the flow line information acquisition unit 101. And the time when the space ID is acquired. The flow line information database 102 may have a function of classifying the flow line information. That is, as shown in FIG. 10, in each space ID, it may indicate how many mobile terminals exist in each time zone. In FIG. 10, for example, it is shown that there are an average of 30 people in the area b from 12:00 to 12:30 (see FIG. 11 for the positional relationship of the areas). Further, as shown in FIG. 11, the advertisement distribution system and the advertisement effect measurement system according to the present embodiment are intended for indoor areas. The area range is determined according to the area to which the advertisement is to be distributed. Specifically, it is assumed that the area is divided at intervals of 1 m, 3 m, 5 m, and 10 m. An arbitrary ID is assigned to each area and associated with map information and floor information.

  Next, in step S103, the advertisement information, the area where the advertisement is distributed, and the time-series flow line information until reaching the area are input in association with the advertisement ID that uniquely identifies the advertisement. In S104, the information is stored in the advertisement information database. For example, as shown in FIG. 12, as the advertisement distribution condition for the store A, a time zone and an area for distributing the advertisement can be input. Further, as shown in FIG. 13, an advertisement to be distributed can be input.

  Information held in the advertisement information database includes, as shown in FIG. 14, the number of expected recipients and time-series flow line information in addition to the distribution time zone and distribution area. The assumed number of recipients specifies the number of mobile terminals that deliver advertisements, and delivers advertisements according to the number of mobile terminals. In FIG. 14, for example, it is specified that an advertisement is distributed to 150 to 200 mobile terminals. Further, e → c → C and c → B → b are stored as time-series flow line information.

  Next, in step S105, by referring to the time-series flow line information, a mobile terminal that exists in the area stored in the advertisement information database and has time-series flow line information until reaching the area is determined. That is, when the distribution conditions of the advertisement information of the store A are as shown in FIG. 12 and FIG. 15, the mobile terminal that exists in the location a at 10 to 12 o'clock, the location c at 12 to 14 o'clock, and the location a at 16 to 18 o'clock. Identify. Among them, if the distribution condition of the advertising information of the store A is that it has the flow line information of g → e → c, as shown in FIG. 16, the flow line of “g → e → c” The mobile terminal that has moved in is identified.

  In step S106, the advertisement is distributed to the determined mobile terminal.

  Next, in step S107, advertisement measurement information including access information (reception OK information) indicating an area where the mobile terminal has received the advertisement and time-series flow line information until the mobile terminal moves to the store that provided the advertisement. To collect. In addition, as advertisement measurement information, access information that saw the advertisement (accessed to the advertisement), information that went to the store of the advertisement, information that purchased the product at the store (coupon use ID), and received the advertisement Time information (Pa) until the product is purchased at the store where the advertisement information is distributed, and the time information (Pb) and advertisement information are received after the advertisement is received until the store arrives at the store where the advertisement information is distributed. Time information (Pc) until the advertisement is viewed, the number of times the advertisement is viewed (Fs), the location information (space ID), and other information (map information, etc.) The information (map content access information) that it was seen, the time and place of access (space ID), and the like. These details are shown in FIGS.

  Here, the information that the user went to the store of the advertisement is obtained by detecting that the mobile terminal has entered the area indicating the location of the store.

  In addition, information (coupon use ID) for purchasing a product at a store can be obtained by pressing a coupon information button (event) embedded in the advertisement information displayed on the mobile terminal (a coupon use event occurs). Information is displayed, and the coupon information is presented to the store staff, so that the customer is assumed to receive a discount service, and the mobile terminal displays the coupon information, thereby obtaining information that the product has been purchased. . In addition, the coupon use event generated by the mobile terminal can be transferred to the store terminal device using the short-range wireless communication means, and can be used as information automatically discounted at the time of payment based on the information.

  Then, in step S108, for each advertisement, time series flow line information that has a high probability of moving to the store that provided the advertisement is specified for each advertisement. For example, in FIG. 16, when the flow line data up to the store A is analyzed, it is assumed that the following pattern appears.

1) j → h → g → e → c → C → c → F → c → B → b → a → A
2) j → h → H → g → e → c → E → b → a → D → a → A
3) d → e → c → C → b → a → A
4) d → e → c → F → c → B → b → a → A
Then, it is understood that the mobile terminal having the flow line data “e → c → C” and “c → B → b” has a high probability of moving to the store A.

  Next, the time-series flow line information specified in step S108 is fed back to the advertisement information database. In the next advertisement distribution, it is preferable to use the information fed back in this way.

  In step S108, when the advertisement A is received using the advertisement measurement information and it is desired to specify the person who purchased the product at the store A, the advertisement reception information is “A” and the advertisement ID is “A”. The mobile terminal ID (customer ID) whose coupon use ID is “use” can be specified.

  Thus, from the advertisement measurement information, as shown in FIG. 20, the number of recipients of advertisement A (A), the number of persons who received advertisement A and viewed (accessed) advertisement A (B), and received advertisement A Then, the number of people who went to the store A (C) and the number of people who received the advertisement A and purchased the product at the store A (D) can be measured. In addition, from the information on the store side, the number of people who went to the store A without receiving the advertisement A (c) and the number of people who purchased the product at the store A without receiving the advertisement A (d) can be grasped.

  Based on the above information, the number of people who went to the store triggered by the advertisement, the number of people who went to the store triggered by the advertisement and purchased the product, the number of people who went to the store triggered by the advertisement and purchased the product listed in the advertisement, the advertisement The time from recognition to the store (calculation of the most frequent time as a statistic), the time from recognition to the store and the purchase / non-purchase correlation can be measured. .

  In addition, as an effect measurement item, recognition rate (B / A) of advertisement delivery to mobile terminals in the store, induction rate of advertisement delivery to mobile terminals (C / A) in the store, mobile terminal in the store Advertisement effect index 1 (purchase is considered to have been purchased by the customer) (D / A), advertisement effect index 2 to the mobile terminal in the store (advertisement A recipient purchase ratio in store A visitor number) (D / (C + c)), the number of people who saw the advertisement but did not go to the store A (BC), the number of people who saw the advertisement A and went to the store A but did not purchase (C-D), etc. . Also, the recognition rate, induction rate, advertisement effect index 1, advertisement effect index 2 according to distribution location and distribution time, advertisement distribution recognition rate, induction rate, advertisement effect index 1, advertisement effect index by flow line algorithm 2 etc. are also mentioned. Further, an average purchase price of a person who receives and purchases the advertisement A and an average purchase price ratio when the advertisement A is not received may be measured.

  When there are a plurality of products posted in the distributed advertisement information, the product information posted in the advertisement information is also managed as a measurement item. This measurement item can measure the following effects. The merchandise itself measures the attractiveness and attractiveness of the merchandise itself that guides the customer to the store. The attractiveness and attractiveness of a product are the relationship between the product itself and a customer who is attracted to the product. Measuring the attractiveness and attractiveness of the product by analyzing the relationship between this product information and the advertising information containing the product information and the attribute information (gender, age, preference information, etc.) of the customer who came to the store be able to.

(Action and effect)
According to the advertisement distribution system, the advertisement effect measurement system, and the advertisement distribution method according to the present embodiment, based on the flow line information database 102 and the advertisement information database 104, the specific time-series flow line information exists in a specific area. Since the advertisement is distributed to the mobile terminal having the advertisement, the advertisement can be distributed to an appropriate mobile terminal.

  In addition, the number of mobile terminals that distribute the advertisement can be stored, and the advertisement can be distributed to a plurality of mobile terminals according to the number of mobile terminals. For this reason, the number of advertisement recipients can be specified, and advertisement distribution according to the conditions of the advertiser can be performed.

  In addition, according to the advertisement distribution system, the advertisement effect measurement system, and the advertisement distribution method according to the present embodiment, the access information indicating the area where the mobile terminal has received the advertisement and the time until the mobile terminal moves to the store that provided the advertisement. Advertisement measurement information including series flow line information is collected, and for each advertisement, time series flow line information having a high probability of moving to the store that provided the advertisement after receiving the advertisement can be identified. For this reason, the effect of an advertisement can be measured and an advertisement can be distributed to an appropriate mobile terminal.

  Further, it is possible to collect purchase information indicating that a product listed in the advertisement has been purchased, and for each advertisement, it is possible to identify time-series flow line information that has a high probability of purchasing the product listed in the advertisement.

  As described above, according to the advertisement distribution system, the advertisement effect measurement system, and the advertisement distribution method according to the present embodiment, by distributing the advertisement information to the mobile terminal existing in the specific area and acquiring the customer reaction information, The quantitative effect of the advertisement information to be distributed can be measured, and a material for determining appropriate advertisement fluoroscopy can be given to the advertiser.

  In addition, since the product information can be acquired in a timely manner for a customer having a mobile terminal, the range of product selection is widened and satisfaction of purchase can be satisfied.

  Furthermore, by measuring the sales effect, it is possible to compare the difference in purchase unit price between the customer who received the advertisement and the customer who has not received the advertisement. For example, if the average sales unit price of the customer who received the advertisement is higher than the average sales unit price of the customer who received the advertisement, it can be determined that the advertisement on the mobile terminal has a sales effect.

  Further, by performing the induction effect measurement, it is possible to obtain the ratio that the customer who received the advertisement went to the area (store) related to the advertisement information. Using the number of customers who have received the advertisement as a denominator, the number of customers who have visited the area (store) related to the advertisement information among the customers who have received the advertisement is obtained as a numerator.

  Here, the “guidance effect” refers to measuring the effect that a customer who originally intended not to visit the store visits the store triggered by the advertisement reception. Compare the number of visitors (average) on the day (time) when advertisement information is not distributed with the number of visitors (average) on the day (time) when advertisement information is distributed, and store visitors on the day (time) when advertisement information is distributed When the number (average) is high, it can be determined that there is an induction effect.

  Further, by performing the cognitive effect measurement, it is possible to obtain the proportion of customers who have seen the advertisement information (detection of an event that the advertisement information screen has been opened) among the customers who have received the advertisement.

  The system according to the present embodiment has a time (time) in an area (area B) for a customer (customer A) with respect to a customer visiting a wide area and a middle area such as a large commercial facility or a large store. Service that acquires information that has moved to the state of C) (or that includes entering, staying, or leaving the area), and delivering the advertisement information that meets the specified conditions to the customer It is a system that realizes. This system detects that the customer's mobile terminal has received and viewed (detected) the advertisement information. Moreover, it can be detected based on the following information that the customer has gone to a store related to the advertisement information (distributed advertisement information). If the store is defined as area D, the system has detected that the customer A has moved to the state E at time E in the area D, so that the customer finally went to the store related to the advertising information. Recognize It is detected based on the following information that a customer has purchased a product at a store related to the advertisement information. It is to detect that the customer has opened the coupon information attached to the advertisement information, or to detect that the customer has performed an operation for transferring the coupon information to the mobile terminal in the store.

(Other embodiments)
Although the present invention has been described according to the above-described embodiments, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  For example, in the above embodiment, the flow line information acquisition unit 101, the flow line information database 102, the advertisement input unit 103, the advertisement information database 104, the advertisement distribution area determination unit 105, the advertisement distribution unit 106, the advertisement measurement information collection unit 107, the advertisement Although it has been described that the measurement information database 108, the advertisement effect measurement unit 109, and the data output unit 110 are arranged in one advertisement distribution apparatus 100, they may be divided into two or more apparatuses. In this case, it is assumed that the devices are connected by a bus or the like so that data can be exchanged between the plurality of devices.

  As described above, the present invention naturally includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

It is a mimetic diagram for explaining an advertising distribution system concerning an embodiment of the present invention. 1 is a configuration block diagram of an advertisement distribution device according to an embodiment of the present invention. It is a schematic diagram which shows the operation example of the advertisement delivery apparatus which concerns on embodiment of this invention (the 1). It is a schematic diagram which shows the operation example of the advertisement delivery apparatus which concerns on embodiment of this invention (the 2). It is a schematic diagram which shows the operation example of the advertisement delivery apparatus which concerns on embodiment of this invention (the 3). It is a schematic diagram which shows the operation example of the advertisement delivery apparatus which concerns on embodiment of this invention (the 4). It is a figure explaining the area which concerns on embodiment of this invention. It is a flowchart which shows the advertisement delivery method which concerns on embodiment of this invention. It is an example of the flow line information which concerns on embodiment of this invention (the 1). It is an example of the flow line information which concerns on embodiment of this invention (the 2). It is an example of commercial facility space for demonstrating the advertisement delivery method which concerns on embodiment of this invention. It is an example of the advertisement delivery conditions which concern on embodiment of this invention (the 1). It is an example of the advertisement which concerns on embodiment of this invention. It is an example of the advertisement delivery conditions which concern on embodiment of this invention (the 2). It is an example of the advertisement delivery conditions which concern on embodiment of this invention (the 3). It is an example of the advertisement delivery conditions which concern on embodiment of this invention (the 4). It is a figure for demonstrating collection of the advertisement measurement information which concerns on embodiment of this invention (the 1). It is a figure for demonstrating collection of the advertisement measurement information which concerns on embodiment of this invention (the 2). It is an example of the advertisement measurement information according to the embodiment of the present invention. It is a figure for demonstrating the measurement of the advertisement effect which concerns on embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Mobile terminal 100 ... Advertisement delivery apparatus 101 ... Flow line information acquisition part 102 ... Flow line information database 103 ... Advertisement input part 104 ... Advertisement information database 105 ... Advertisement delivery area determination part 106 ... Advertisement delivery part 107 ... Advertisement measurement information collection Unit 108: Advertisement measurement information database 109 ... Advertisement effect measurement unit 110 ... Data output unit

Claims (5)

A flow line information acquisition unit for acquiring time-series flow line information of the mobile terminal;
A flow line information database for storing the time-series flow line information;
An advertisement information database for storing an area for distributing the advertisement and time-series flow line information until reaching the area in association with an advertisement ID for uniquely identifying the advertisement;
An advertisement distribution area determining unit that determines a mobile terminal that exists in an area stored in the advertisement information database and has time-series flow line information until reaching the area by referring to the flow line information database; An advertisement distribution unit that distributes to the mobile terminal determined by the advertisement distribution area determination unit, the area stored in the advertisement information database and the advertisement associated with the time-series flow line information until reaching the area; An advertisement distribution system comprising: The advertisement information database stores the number of mobile terminals that deliver advertisements in association with the advertisement ID,
The advertisement distribution system according to claim 1, wherein the advertisement distribution unit distributes advertisements to a plurality of mobile terminals until the number of mobile terminals is reached. An advertisement distribution unit that distributes advertisements to mobile terminals;
An advertisement measurement information collecting unit for collecting advertisement measurement information including access information indicating an area where the mobile terminal has received the advertisement and time-series flow line information until the mobile terminal moves to the store that provided the advertisement; ,
An advertisement effect measuring unit that identifies, for each advertisement, time-series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement, using the advertisement measurement information. Advertising effectiveness measurement system. The advertisement measurement information collection unit further collects purchase information indicating that the product listed in the advertisement has been purchased as the advertisement measurement information,
The said advertisement effect measurement part specifies the time series flow line information with a high probability that the goods published in the said advertisement will be purchased for every advertisement using the said advertisement measurement information. The advertising effectiveness measurement system described. Obtaining time-series flow line information of the mobile terminal;
Associating with an advertisement ID that uniquely identifies an advertisement, storing an area for distributing the advertisement and time-series flow line information until reaching the area in the advertisement information database;
Determining a mobile terminal that exists in the saved area by referring to the time-series flow line information and has time-series flow line information until reaching the area;
Delivering the advertisement associated with the stored area and time-series flow line information until reaching the area to the determined mobile terminal;
Collecting advertisement measurement information including access information indicating an area where the mobile terminal has received the advertisement, and time-series flow line information until the mobile terminal moves to the store that provided the advertisement;
For each advertisement, using the advertisement measurement information, identifying time-series flow line information that has a high probability of moving to the store that provided the advertisement after receiving the advertisement;
Feeding back the identified time-series flow line information to the advertisement information database.

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