JP2003196455A - Commodity market survey system using portable terminal and portable terminal for use in it - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To heighten the efficiency of an advertisement by quantitatively determining the effect of the advertisement according to the advertisement acquisition information and commodity purchase information collected from a customer's portable terminal. <P>SOLUTION: An advertisement center 6 delivers advertisement information to the portable terminal through an Internet network 5, a mobile communication network 2, a broadcasting network 3 and a wireless LAN 4. On receiving the advertisement information and purchasing a commodity according to the advertisement information, the customer 10 stores the advertisement acquisition position and acquisition time, the commodity purchasing position and purchasing time and the commodity using position and using time in a storage part from the portable terminal 1. After that, the portable terminal 1 edits the advertisement acquisition and commodity purchasing information or advertisement acquisition and commodity using information from the stored information, and transmits the same to the advertisement center 6. The advertisement center 6 analyses the received various information pieces to edit advantage information and transmit the same to the portable terminal 1, and according to the correlation between the advertisement and the commodity purchasing, market information is created and transmitted to a commodity sales center 7. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product market research method for investigating trends of products purchased by customers and reflecting the information in advertising information. More specifically, the present invention purchases and uses products. A customer purchases a product using a mobile terminal.
By linking the usage information and the advertisement information of the product, and adding the comment information about the product of the customer and sending it to the advertising center, the advertiser obtains a quantitative advertising value and the efficiency of the product advertisement. It is related to the product market research method for commercialization.

[0002]

2. Description of the Related Art Conventionally, in order for a seller who sells products and services to collect and analyze customer market needs and use them in a sales strategy, an advertiser acts on behalf of a broadcaster such as television and radio. Media, print media such as newspapers and leaflets,
We widely advertise products through internet mails on mobile terminals and personal computers. In addition, distributors and advertisers conduct market research, such as collecting customer intent for products and collecting information on customers by applying for prizes added to products, through product sales campaigns that are held during a specific period. Then, based on these market surveys, the advertiser advertises products that reflect the needs of customers. For example, Japanese Unexamined Patent Application Publication No. 2001-282983 discloses a technology of a marketing system in which a seller sends a questionnaire to a customer's mobile terminal to collect / analyze market needs, and based on the analysis result, sells a product. It is disclosed. According to this technology, the seller or the advertising agent on behalf of the seller can quickly collect the customer's product information and reflect it in a new sales strategy or product advertisement plan.

[0003]

[Patent Document 1] Japanese Unexamined Patent Application Publication No.
The above-mentioned conventional market research including 001-282983 is a unilateral market research conducted from the seller or the advertiser to the customer side, and is information collection that does not reflect the product purchasing trend on the customer side. Further, the individual product information and the purchase information are not directly associated with each other, such as associating the individual product with the purchase trend of the customer. Therefore, it is not possible to accurately grasp the customer's willingness to purchase, purchasing attitude, purchasing behavior, and the like. Furthermore, there is almost no follow-up survey of the usage status after the customer purchases the product. Therefore, since the advertiser cannot reflect the product usage information in the advertisement information, it is necessary to obtain a quantitative value regarding the advertisement (for example, a monetary value indicating how much the advertisement can contribute to sales). I can't. For this reason, it is impossible for the advertiser to improve the efficiency of product advertisement.

The present invention has been made in view of the above problems, and an object of the present invention is to provide a mobile terminal carried by a customer with a position detecting function and an internet web browser function for advertisement. By allowing the mobile terminal to acquire the advertisement information from the vendor, by associating the advertisement acquisition information with the product purchase information and the product usage information on the mobile terminal, the advertiser can obtain the quantitative value regarding the advertisement. In addition to improving product advertising efficiency.

[0005]

In order to achieve the above object, the present invention provides information on products via an internet between an advertising center for distributing product advertisements and researching a product market and a mobile terminal. In the product market research method of giving and receiving, the above-mentioned mobile terminal has a position information detecting means for specifying a product advertisement acquisition position, a product purchase position, and a product use position, a product advertisement acquisition time, and a product purchase time. Time information generating means for measuring the time of use of the product, and advertisement acquisition position information and advertisement acquisition time information obtained from the advertisement distribution information of the product distributed from the advertisement center are added and accumulated as the advertisement acquisition information, The product information unique to the purchased product attached to the product associated with the advertisement distribution information of the product purchased by the terminal carrier is acquired, and the product purchase position information and time information are added to the product. Accumulation means for accumulating as purchase information, accumulating as position information and time information of a place where the product purchased by the carrier of the mobile terminal is used as product use information, and the advertisement accumulated in the storage device Acquisition information,
Advertisement acquisition / commodity by adding / editing user intention information, user identification information and / or product code reflecting the intention of the person carrying the portable terminal to one or more pieces of the product purchase information and the product use information The advertisement center includes editing means for generating purchase information or advertisement acquisition / commodity use information, and transmission means for transmitting the information edited by the editing means to the advertisement center. Information, an authentication unit that receives the product usage information and associates the product advertisement with the customer who purchased the product to authenticate the customer;
If the authentication is successful, analysis processing means for analyzing and processing the information received from the mobile terminal, transmission means for editing and transmitting to the mobile terminal as privilege information based on the analysis result of the analysis processing means, and a sales center for the product. And means for editing and transmitting it as market information.

Further, in the commodity market research method of the present invention, as means for distributing the advertisement distribution information to the mobile terminal, the Internet Web, digital broadcasting, IEEE 802.11 or Blueto
Wireless LAN represented by oth, and at least one of information notation represented by a barcode sticker is used, and a distribution means identifier for identifying a distribution means is added to the advertisement distribution information for distribution, and the mobile terminal is stored. In the means, a distribution means identifier corresponding to each distribution is stored in the advertisement use acquisition information.

Further, in the commodity market research method of the present invention, a GPS receiver is further used as a means for acquiring the position information of the portable terminal, and whether or not the reception state of the GPS satellite is good is monitored and received. When the product purchase information or the product use information is input in a place where the condition is bad, the advertisement acquisition / product purchase information generated using the position information calculated from the position information of the place where the GPS satellite is well received, or When the advertisement acquisition / product use information is transmitted, or the product purchase information or the product use information is temporarily stored in the storage means of the mobile terminal, and the mobile terminal moves to a location where the GPS satellite reception condition is good, It is characterized in that advertisement acquisition / product purchase information or advertisement acquisition / product usage information is generated and automatically transmitted from the mobile terminal to the advertisement center.

Further, in the commodity market research method of the present invention, as another means for acquiring the position information of the portable terminal, household appliances and vending machines and IEEE802.11
It is characterized by using a wireless LAN typified by Bluetooth and using means for transmitting and receiving address and latitude and longitude information where the home electric appliances and vending machines are installed as position information to and from the mobile terminal.

Further, in the commodity market research method of the present invention, as a method of acquiring commodity information in a mobile terminal, an information notation method represented by a bar code sticker attached to a commodity or a receipt is used. Characterize.

Further, in the commodity market research method of the present invention, the advertisement center further receives data from the user and extracts the commodity information, the current position information, the current time information, and the number of receptions from the same user. Different weather / temperature / humidity information, product sales location information mapped on the electronic map,
It is characterized in that the correlation information between the customer's intention information about the product and the selling item of the product and the correlation information between the advertisement and the purchased product are created and added to the market information, and then distributed to the product sales center.

The commodity market research method of the present invention is further characterized in that data output from a measuring device installed in a home electric appliance or a vending machine is used as the weather / temperature / humidity data.

Further, the present invention relates to a mobile terminal used in a product market research method in which information about a product is exchanged via the Internet between an advertising center for distributing a product advertisement and researching a product market and the mobile terminal. A position information detecting means for specifying the acquisition position of the product advertisement, the purchase position of the product and the use position of the product, and a time information generating means for measuring the acquisition time of the product advertisement, the purchase time of the product and the use time of the product. , Advertisement acquisition position information and advertisement acquisition time information obtained from the advertisement distribution information of the commodity distributed from the advertisement center are accumulated as advertisement acquisition information, and the advertisement distribution information of the commodity purchased by the portable terminal carrier The product information unique to the purchased product attached to the product associated with the product is acquired, the product purchase position information and the time information are added, and the result is stored as product purchase information. Accumulation means for accumulating as position information and time information of the place where the person who purchased the product has been used as product use information, the advertisement acquisition information, the product purchase information and the product use information stored in the storage means User acquisition information, user identification information and / or product code, which reflects the intention of the person carrying the mobile terminal, is added / edited to at least one of the information to acquire advertisement / product purchase information or advertisement / product use information. And an transmitting means for transmitting the information edited by the editing means to the advertisement center.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a commodity market research system according to the present invention will be described in detail below with reference to the drawings.
According to the commodity market research method of the present invention, a mobile terminal such as a mobile phone or PDA carried by a customer is provided with a position detection function and an i-mode (registered trademark) compatible Internet web browser function. Then, the customer uses the mobile terminal to acquire the position information and time information of the acquired product advertisement, the position information and time information of the purchased product, the position information and time information of the used product, the product code, and the customer code. Edited and sent to the advertising center as advertisement acquisition information and product purchase information or product usage information, and the advertising center associates the advertisement acquisition information with the customer's product purchase information and product usage information. is there.

FIG. 1 is a basic block diagram of a commodity market research system according to the present invention. In the figure, the commodity market research method is a mobile terminal 1 having a position detection function and an internet web browser function, carried by a customer for normal communication, and a mobile communication network 2 serving as a base station of the mobile terminal 1. , Broadcasting network 3 for digital broadcasting, IEEE802.11 and Blueto
Wireless LAN 4 represented by oth, and Internet network 5
The advertisement center 6 that creates and distributes the advertisement information and collects the advertisement acquisition information and the product purchase information transmitted from the mobile terminal 1 to perform a market research on the product, and the market information acquired from the advertisement center 6. And a product sales center 7 that manages the sales of products based on the above. Also,
The mobile terminal 1 includes a mobile communication network 2, a broadcast network 3, and a wireless L.
Each is wirelessly connected to the AN4. Further, the mobile communication network 2, the broadcasting network 3, the wireless LAN 4, the advertisement center 6 and the product sales center 7 are connected by the internet network 5, respectively. The mobile terminal 1 may be connected to the advertisement center 6 via a wire such as ISDN or ADSL using a cradle, for example.

Next, the flow of advertisement distribution in the commodity market research system shown in FIG. 1 will be described. FIG. 2 is a conceptual diagram showing a flow of distribution of advertisement information from the advertisement center 6 to the mobile terminal 1 in the commodity market research method. As shown in FIG.
The advertisement information is wirelessly distributed from the advertisement center 6 to the mobile terminal 1 via the Internet 5 network by the mobile communication network 2, the broadcasting network 3 or the wireless LAN 4, and is acquired by the customer 10. If you use Bluetooth for the wireless LAN4,
The data of the advertisement information can be wirelessly transmitted to the mobile terminal 1 within the range of about 6 m. In addition, using a broadband TV, Blue built into the TV
It is also possible to deliver the advertisement information to the mobile terminal 4 as character information by a wireless means such as a tooth. Further, without using these communication lines, the advertising information can be distributed from the advertising center 6 to the customer 10 by the printed matter 8 such as a leaflet or a newspaper.

Next, the flow of product information collection in the product market research system shown in FIG. 1 will be described. FIG. 3 is a conceptual diagram showing a flow of transmitting the product information edited by the mobile terminal 1 to the advertisement center 6 in the product market research method. The information on the bar code attached to the product purchased by the customer 10 is the mobile terminal 1 when the product is purchased or used.
The barcode is read at any time by the barcode reader 9 connected to and is stored in the mobile terminal 1 as product information. The details of the barcode information will be described later, but the advertisement center 6
It includes an advertisement code that identifies the product and a product code that identifies the product.

The product information stored in the mobile terminal 1 is wirelessly transmitted to the mobile communication network 2 and further transmitted to the advertisement center 6 via the internet network 5 to be collected.
Further, the advertisement center 6 edits the product information collected from the mobile terminal 1 and sends it to the product sales center 7.

Next, the configuration of the portable terminal 1 that receives the advertisement information and the product information will be described in detail. Figure 4
FIG. 2 is an internal configuration diagram of the mobile terminal 1 shown in FIG. 1. The mobile terminal 1 transmits the information stored in the information storage unit 12 to the Internet mail via the control unit 11 including the information storage unit 12, the mobile terminal editing unit 13, the retransmission unit 24, and the timer 25, and the wireless antenna 21. The wireless communication unit 14 for transmitting to the advertisement center 6 in a format, the Web browser 15 for processing the data on the Internet and searching the decision making menu of the customer 10 from the information included in the product information, and various inputs by the customer 10. An operation unit 16 such as buttons for operating, a display unit 17 for displaying various information such as input information and search result information,
A time information generation unit 18 that generates time information such as an advertisement acquisition time, a product purchase time, and a product use time, and adds the time information to the information storage unit 12, and a GPS antenna 22.
A position detection unit 19 that acquires position data from a GPS satellite (not shown) via the GPS to detect its own current position, and FIG.
The bar code data input section 20 for inputting the information of the bar code read by the bar code reader 9 shown in FIG. 1, a wireless antenna 21 for transmitting and receiving radio waves, and a GPS antenna 22 for receiving position data from a GPS satellite (not shown). It is composed of and.

The information storage unit 12 of the control unit 11 is a storage unit for storing information regarding customers and information regarding products. Further, the mobile terminal editing unit 13 has a function of editing information about customers and information about products. The resending unit 24 has a function of retransmitting information about a customer or information about a product when the information is transmitted to the advertising center 6 and the transmission fails. The timer 25 is used when the mobile terminal 1 sends information about a customer or information about a product to the advertising center 6
It is a timekeeping means for waiting a certain period of time for a confirmation information response from.

Next, the configuration of the advertisement center 6 that transmits advertisement information and receives merchandise information will be described in detail. FIG. 5 is an internal configuration diagram of the advertisement center 6 shown in FIG. The advertising center 6 includes a communication unit 30 serving as an interface with the Internet network 5, an advertising center editing unit 37 that edits advertisement distribution information transmitted to the mobile terminal 1 and market information transmitted to the product sales center, and the mobile terminal 1. An authentication unit 31 for authenticating a customer code included in the product purchase information received from
Analyzing the product purchase information received from the mobile terminal 1,
It is composed of an analysis processing unit 32 for generating privilege information to be returned to the mobile terminal 1 and market information to be transmitted to the product sales center 7, and a database for storing various kinds of information.

The database 32 is a customer information database 33 for storing customer segment information for each customer code, advertisement acquisition information for each product code, product acquisition information, reception history of product usage information, privilege information, and the like. An advertisement information database 34 that stores the distribution history, distribution means, and expiration date of each item of information, and a product that stores advertisement acquisition information, product purchase information, environmental information related to product usage information, position information, time information, etc. for each product. It is composed of an information database 35, a customer information database 33, an advertisement information database 34, and a market information database 36 that stores market information obtained by analyzing and editing various information stored in the three databases of the product information database 35. .

Next, the advertisement distribution information transmission process and the product purchase information reception process performed by the advertisement center 6, the advertisement acquisition information reception process performed by the mobile terminal 1, and the product purchase information and the product use information are accumulated and edited. The flow of transmission processing will be described. FIG. 6 is a flowchart showing a flow of information processing performed between the advertisement center and the mobile terminal and between the advertisement center and the merchandise sales center. Further, FIG. 7 is a configuration diagram of information transmitted and received between the advertisement center and the mobile terminal and information accumulated by the mobile terminal. FIG. 7A shows the advertisement distribution information 41 distributed by the advertisement center 6 to the mobile terminal 1. , (B) is the advertisement acquisition information 42 stored in the mobile terminal 1, (c) is the customer 10
The product purchase information 43 for storing the purchased product information in the mobile terminal 1 is (d) is the product use information 44 for storing the product information used by the customer 10 in the mobile terminal 1.

FIG. 8 is a configuration diagram of information transmitted and received between the mobile terminal and the advertisement center and between the advertisement center and the merchandise sales center. FIG. 8A shows the information storage unit 1 of the mobile terminal 1.
Advertising acquisition information 42 and product purchase information 4 accumulated in 2
3 is edited and transmitted to the advertisement center 6. The advertisement acquisition / product purchase information 45, (b) is obtained by editing the advertisement acquisition information 42 and the product usage information 44 stored in the information storage unit 12 of the mobile terminal 1. The advertisement acquisition / commodity usage information 46 transmitted to the advertising center 6 is (c) the privilege information 47 transmitted as a premier to the mobile terminal 1 from the advertising center 6, and (d) the product purchase collected from the mobile terminal 1 by the advertising center 6. Generate based on information,
The market information 48 transmitted to the commodity sales center 7 is shown.

Next, referring to the flow chart of FIG. 6 and the configuration diagrams of various information of FIG. 7 and FIG. 8, the product purchase information and the product usage information transmitted and received between the advertisement center 6 and the mobile terminal 1 are displayed. The flow and the flow of market information transmitted from the advertisement center 6 to the product sales center 7 will be described. First, the advertisement center 6 delivers a product advertisement to the mobile terminal 1 (step S1). The product advertisement distributed from the advertisement center 6 to the mobile terminal 1 at this time is transmitted as the advertisement distribution information 41 shown in FIG. The advertisement distribution information 41 includes a header 51a indicating the beginning of the advertisement distribution information, an advertisement code 52 for classifying the content of the advertisement distribution information, a product code 53 for classifying the product type information, and a specific / unspecific specification. The code 54, the customer stratification code 55, the distribution area code 56, and the media code 57 for specifying the distribution media such as the mobile communication network 2, the broadcasting network 3, and the wireless LAN 4 are included.

The specific / unspecified code 54 is a code for distinguishing between distribution to an unspecified large number and distribution to a specified large number, and if the specified / unspecified code 54 is "0", the unspecified large number. To "1", and if "1", it will be to a specified number. In the case of “1”, which is distribution to a specific number of customers, a customer stratification code 55 based on personal information such as customer's sex, age, hobbies, and a collection area of latitude and longitude of an advertisement distribution area,
Alternatively, it includes a distribution area code 56 created based on information on an area indicating the latitude and longitude and the radius of the center of the advertisement distribution area.

Next, the portable terminal 1 uses the information about the product advertisement transmitted from the advertisement center 6 as the advertisement distribution information 4 in FIG.
It is received in the form of 1 (step S2). The mobile terminal 1
When the advertisement distribution information 41 is received, the customer stratification code 55
And the distribution area code 56 is matched with the determined customer segment and distribution area (step S3). If the matching is good, the advertisement acquisition information 42 as shown in FIG. The information is stored in the information storage unit 12 (step S4). In the advertisement acquisition information 42 illustrated in FIG. 7B, in addition to the header 51b indicating the beginning of the advertisement acquisition information, in addition to the advertisement code 52 and the product code 53 acquired from the advertisement distribution information 41 in FIG. , The media code 57 for identifying the distribution medium, the advertisement acquisition position information 58 indicating the current position of the mobile terminal 1 transmitted from the position detection unit 19 of the mobile terminal 1, and the time information generation unit 18 of the mobile terminal 1. The advertisement acquisition time information 59 is added.

Next, when the customer 10 purchases a product related to the advertisement acquisition information 42 (step S5), the bar code attached to the product is read by the bar code reader 9, and the product shown in FIG. The purchase information 43 is stored in the information storage unit 12 of the mobile terminal 1 (step S).
6). The product purchase information 43 stored in the information storage unit 12 of the mobile terminal 1 includes a header 51c indicating the beginning of this information.
And the product code 53 of the purchased product and the position detection unit 19
The product purchase location information 60 at the time of product purchase, the product purchase time information 61 at the time of product purchase acquired from the time information generation unit 18, the purchase point environmental information 62 near the region where the product was purchased, and the number of purchased products 68 and are included. The purchase point environment information 62 is environment information such as weather conditions and temperature / humidity at the purchase point of the product. When the purchase point environment information 62 is the temperature / humidity information of the purchase point, for example, the temperature / humidity may be acquired from the temperature / humidity meter installed in the nearest vending machine or home electric appliance. In addition, for example, when a box filled with 24 canned beers is purchased, the bar code reader 9 reads the number of purchased products 68 as 24 from the bar code attached to the box.

The bar code includes a product code related to the product and information related to customer's intention selection. The information regarding the selection of the customer's intention is displayed on the mobile terminal 1 as a menu screen of a predetermined format, and the customer 10 displays his / her own intention in response thereto. Details will be described later.

FIG. 9 shows an example of a format showing a menu screen of customer intention selection items displayed on the mobile terminal. For example, on this menu screen, the product name: "soft drink", product code: "△△△△", the number of items purchased so far: "○○ item" are displayed, and you want to buy again: In the case of "Yes", "No", or "No": The customer's choice item "The next product of the same company I want to buy" is displayed. That is, a menu of customer intention selection items as shown in FIG. 9 is displayed on the screen of the mobile terminal 1. Therefore, when the customer clicks a selection item on the screen or inputs characters, the customer intention information is displayed in the advertisement center. 6 is transmitted.

When the bar code information read by the customer 10 with the bar code reader 9 is input to the mobile terminal 1, the mobile terminal 1 displays a menu screen showing selection items of the customer's intention as shown in FIG. To be done. Therefore, the customer 10
While looking at such a menu screen, selects his intention, inputs it from the operation unit 16, and transmits it to the advertisement center.
In addition, when transmitting without inputting the customer intention, the bit indicating the presence or absence of the customer intention may be set to “0” and transmitted.

Returning to step S6 of FIG. 6 again, after the product purchase information 43 is stored in the information storage unit 12 of the portable terminal 1, when the customer 10 who purchased the product uses the product (step S7), for example, The bar code sticker will appear when you open the stopper of the soft drink you purchased. Therefore, the customer 10 reads the barcode sticker with the barcode reader 9 connected to the mobile terminal 1, and the product usage information 44 recorded on the barcode sticker as shown in FIG. Information storage unit 1
2 (step S8). Such product usage information 44 accumulates the usage history of the products when the customer 10 buys soft drinks in bulk and opens the bottles when drinking, so that the advertisement center 6 side may find it. It is possible to grasp the usage trends of products.

The product use information 44 stored in the information storage unit 12 of the mobile terminal 1 includes a header 5 indicating the beginning of this information.
1d, the product code 53 of the used product (that is, the product that was purchased and used), the product use position information 63 when using the product acquired from the position detection unit 19, and the product use acquired from the time information generation unit 18. Product usage time information 64
And the point of use environment information 65 near the position where the product was used
And are included. The point-of-use environment information 65 is information such as the weather condition, temperature, and humidity at the point of use of the product. When the point-of-use environment information 62 is temperature-humidity information of the point of use, for example, if the soft drink water tap is opened at home, the temperature / humidity is acquired from the temperature-humidity meter installed at home, and the outdoors is cooled. If you open the tap of drinking water, you can get the temperature and humidity from the thermo-hygrometer installed in vending machines.

Next, the portable terminal 1 has its own information storage unit 1
2 is searched for necessary information from the advertisement acquisition information 42, the product purchase information 43, and the product usage information 44 that have been accumulated, and the mobile terminal editing unit 13 searches the advertisement acquisition / product purchase information 45 shown in FIG. Alternatively, the advertisement acquisition / product use information 46 shown in FIG. 8B is created. Then, the customer code 66, which is the customer identification information for identifying the customer, is added to the advertisement acquisition / commodity purchase information 45 or the advertisement acquisition / commodity use information 46 and transmitted to the advertisement center 6 (step S9).

That is, in the advertisement acquisition / commodity purchase information 45 transmitted to the advertisement center 6, as shown in FIG.
A header 51e indicating the beginning of the information, an advertisement code 52,
The product code 53, the advertisement acquisition position information 58, the advertisement acquisition time information 59, the product purchase position information 60, the product purchase time information 61, and the customer code 6 which is information for identifying the customer.
6, purchase point environment information 62 such as weather information and temperature / humidity information of the purchase point, and the number of purchased products 68. The advertisement acquisition / product use information 46 is shown in FIG.
As shown in FIG. 5, a header 51f indicating the beginning of the information, an advertisement code 52, a product code 53, and advertisement acquisition position information 5
8, advertisement acquisition time information 59, product use position information 63
The product use time information 64, the customer code 65, the use point environment information 65 such as weather information and temperature / humidity information of the use point, and the customer intention information 67 for selecting the customer's intention regarding the use state of the product. Has been.

In this way, when the portable terminal 1 transmits the advertisement acquisition / commodity purchase information 45 or the advertisement acquisition / commodity use information 46 to the advertisement center 6, the advertisement center 6 receives these information (step S10), The authentication unit 31 authenticates whether the customer code 66 is valid.
When the authentication result is normal, the customer information is classified by the customer code 66 and stored in the customer information database 33, the advertisement information is classified by the advertisement code 52 and stored in the advertisement information database 34, and the product code 53 is used. The product type information is classified and stored in the product information database 35, and these are stored as product purchase information. Further, in parallel with this, the advertisement center 6 transmits the reception confirmation information of the advertisement acquisition / commodity purchase information 45 or the advertisement acquisition / commodity use information 46 to the mobile terminal 1 (step S11).

On the other hand, the portable terminal 1 starts the timer 25 at the same time as the transmission of the advertisement acquisition / commodity purchase information 45 or the advertisement acquisition / commodity use information 46 (step S12), and the confirmation information from the advertisement center for a predetermined time. Wait to receive.
In this way, the mobile terminal 1 determines whether or not the predetermined time has expired (step S13). If the timer has expired (Yes in step S13), the process returns to step S9 and the advertisement center 6 is restarted. The advertisement acquisition / product purchase information 45 or the advertisement acquisition / product use information 46 is transmitted to.

If the timer does not expire (No in step S13), it is determined whether or not the confirmation information is received from the advertisement center 6 (step S14). If the confirmation information is not received (step S14). In the case of No), the reception of confirmation information is waited until the timer expires.

On the other hand, the advertisement center uses the customer database 3
3. The analysis processing unit 32 is referred to by referring to the customer code 66 stored in 3.
Performs the analysis process using the product purchase number of the advertisement acquisition / product purchase information 45 or the advertisement acquisition / product usage information 46 transmitted from the customer and the product code 53 of the purchased product (step S15), and the point value Is calculated to create the privilege information 47 as shown in FIG. 8C, and the privilege information 47 is transmitted to the mobile terminal 1 (step S16).
The privilege information 47 includes a header 51g indicating the beginning of this information.
The advertisement code 52, the product code 53, the customer code 66, and the point value 69 are included.

As a result, the portable terminal 1 has a point value of 6
The privilege information 47 to which 9 is added is received (step S1
7) and the process ends (step S18). Mobile terminal 1
The point value 69 included in the privilege information 44 received by
It can be obtained by the integrated value of the price of the product obtained from the product code 53 and the number of purchased products 68 extracted from the advertisement acquisition / product purchase information 45. That is, by setting the product code 53 (product price) × the number of purchased products 68 (the number of purchases) = the point value 69, the point value 69 corresponding to the total purchase price can be returned to the customer 10.

Further, the advertisement center editing section 37 edits the result of the analysis processing on the information stored in the customer information database 33, the advertisement information database 34 and the product information database 35 as the market information 48, and this market information 48 to the product sales center 7 (step S1
9). The market information 48 transmitted at this time includes the time difference and distance difference between advertisement acquisition and product purchase, the time difference and distance difference between product purchase and product use, the correlation between the number of products sold obtained from the product purchase time and the weather data. , The correlation between the number of products sold obtained from the position information and the sales area, and customer intention information are included.

The market information 48 transmitted from the advertisement center 6 to the commodity sales center 7 is, as shown in FIG. 8D, a header 51h indicating the beginning of this information, an advertisement code 52, a commodity code 53, and a sale. Area code 70 that identifies the area,
Correlation information 72 showing the correlation between the sales quantity of the product and the advertisement
And environmental information 71 such as the temperature and humidity of the product sales area or the product usage area. The market information 48 thus transmitted by the advertisement center 6 is received by the product sales center 7, and the process ends (step S20). As a result, the product sales center 7 receives the market information 45 and uses it for a new sales strategy.

Here, the time difference between the reception time of the advertisement acquisition information 42 received by the advertising center 6 and the reception time of the product purchase information 43 is how long after the customer 10 saw the advertisement the product was purchased. Information. Therefore, the customer 10 can be an indicator of whether or not the customer 10 has carefully examined the purchase or just the impulse purchase, and based on this information, the product sales center 7 can utilize it in future sales strategies. Further, the distance difference between the reception position of the advertisement acquisition information 42 and the reception position of the product purchase information 43 received by the advertisement center 6 (that is,
The difference (in terms of location) is information on the customers 10 in the suburbs that are most convenient to purchase, or the customers 10 who bother to visit from a distance. Therefore, the product sales center 7 can be used as a material for developing future sales areas by using these pieces of information as a reference.

The time difference between the reception time of the advertisement acquisition information 42 and the reception time of the product usage information 44 serves as a guide for knowing the product usage trend of the customer 10, and the reception position of the advertisement acquisition information 42 and the reception of the product usage information 44. Customer 1 is the distance difference from the position
0 is a guide to what place you are using after seeing the advertisement and buying the product.
Can be used as materials for developing future sales areas.

Further, the advertisement center 6 is connected to the internet network 5
Based on the information obtained through, information on weather and temperature data by region, product sales information mapped on an electronic map, correlation information between customer 10's product impression information and product sales, and product sales volume It is also possible to create correlation information between the advertisement and the advertisement, add it to the market information 48, and deliver it to the product sales center 7. The correlation between the number of products sold and the meteorological data serves as a guide for knowing how the number of products sold changes depending on the weather and the season, and can be used by the product sales center 7 as a material for a sales strategy depending on the weather and the season. The weather data of the product sales area can be acquired by the advertising center 6 via the Internet network 5 at any time.

FIG. 10 is an example of the correlation information collected from the mobile terminal by the advertisement center according to the flow chart shown in FIG. As shown in FIG. 10, the correlation information collected by the advertisement center 6 is divided for each product, the purchased product name (product code) and the advertisement name (advertisement code) are associated with each other, and the advertisement is acquired. The information reception time and the reception location are associated with each other, and the product purchase information reception time and the reception location and the product usage information reception time with the reception location are associated with each other. For example, in the column of product A, product name:
"Mobile phone (0101100)", advertisement name: "△△ communication device advertisement (1010101)", advertisement acquisition information reception time: "2001.12.1 1
0:45 ", advertisement acquisition information reception place:" Shibuya ", product purchase information reception time:" 2001.12.3 13:40 ", product purchase information reception place:" Ikebukuro ", product usage information reception time:" 2001.12.13 " Ten:
00 ”, product use information reception place:“ Yokohama ”
The advertising center 6 collects the correlation information as shown in FIG. 10 from a plurality of mobile terminals and transmits it to the merchandise sales center 7, so that the merchandise sales center 7 can be used as a material for a sales strategy.

The position detecting section 19 of the portable terminal 1 uses the G
It is monitored whether or not the reception state of the PS satellite is good. When the reception state is good, the position information calculated based on the received signal from the GPS satellite is used. However, if the reception condition is not good, the position information calculated at the position where the GPS satellite is well received can be used as the current position information for a predetermined time after the GPS satellite becomes unable to receive. .

When the mobile terminal 1 inputs the product purchase information at a place where the GPS satellite reception is poor, the product purchase information is temporarily stored in the storage unit 12 of the mobile terminal 1, and the mobile terminal 1 When the user moves to a place where the GPS satellite reception is good, the input product purchase information is automatically transmitted from the mobile terminal 1 to the advertisement center 6.

The position detecting unit 19 of the mobile terminal 1 can also use the location information or latitude / longitude information acquired by the mobile terminal 1 using the wireless LAN as the location information. In addition to location information, information such as temperature and humidity in the vicinity of home appliances and vending machines, as well as purchase congestion information for vending machines, are acquired as information obtained from home appliances and vending machines via wireless LAN. You can also do it. Of course, it is necessary to install temperature and humidity measuring devices near home appliances and vending machines.

As an application example of the commodity market research method of the present invention, the position detecting unit 19 of the mobile terminal 1 identifies the use position of the commodity, and the time information generating unit 18 of the mobile terminal 1 further determines the use time of the commodity. If the time is measured, the mobile terminal editing unit 13 edits the use position and use time of the product and sends it as product use information to the advertisement center. Accordingly, it is possible to acquire the correlation between the product advertisement, the product purchase, and the product use.

[0050]

As described above, according to the merchandise market research method of the present invention, the mobile terminal accumulates the advertisement acquisition information, the merchandise purchase information, and the merchandise use information in the accumulating means, and the accumulated information. User intention information that reflects the intention of the person who carries the mobile terminal, user identification information, and edit the product code after editing, then send the advertisement acquisition information, product purchase information product and use information to the advertising center, By analyzing these pieces of information, the advertisement center can obtain a correlation between the advertisement information and the customer's product purchase, and can use the correlation data for selling the product. In addition, the market information created by the advertising center is sent to the product sales center, so the product sales center can expand the product sales plan and make effective product sales strategies based on this market information. You can

Further, the advertisement center can create privilege information based on the product price of the trademark purchased by the customer and the number of purchased products, and send the privilege information to the customer. This privilege information makes it possible to give a customer who purchases a product an incentive to purchase the next product in an easy and economical manner.

Furthermore, since the data such as the time of use and the place of use of the customer's product can be collected, correlation data such as whether the customer has used the product immediately or after a certain period of time can be obtained. Therefore, these data can be used to make effective product sales plans and sales strategies.

Further, according to the commodity market research method of the present invention, as a communication means between the advertisement center and the mobile terminal, the internet Web, digital broadcasting, IEEE802.11 or Bluetooth is used.
Since it is possible to use information notation such as a wireless LAN typified by the above and a bar code sticker, the mobile terminal of the customer can acquire advertisement information from various media. Further, the customer can select different distribution media from the advertising center according to the content of the advertisement, so that the advertisement distribution is efficiently performed.

Further, according to the commodity market research method of the present invention, in a place where the GPS satellite cannot be received, the calculation is performed in a place where the GPS satellite is well received for a predetermined time after the PS satellite cannot be received. Since the location information obtained is used as the current location information, the customer can
Even in a place where radio waves from the PS satellite cannot be received, the mobile terminal can acquire approximate position information.

When the portable terminal inputs the product purchase information in a place where the GPS satellite reception is poor, the input product purchase information is temporarily stored in the portable terminal and the portable terminal receives the GPS satellite. When the user moves to a place where the condition is good, the input product purchase information is automatically transmitted from the mobile terminal to the advertisement center. Therefore, the customer does not have to be aware of the GPS satellite reception condition, and the product market research method of the present invention. Can be used.

Further, according to the commodity market research method of the present invention, it is possible to obtain the position information of the mobile terminal by using the position information transmitter provided in the vending machine or the refrigerator of the home, and the GPS satellite. The position of the mobile terminal can be easily determined by using it in combination with the received signal from.

Furthermore, according to the commodity market research method of the present invention, the barcode sticker attached to newspapers, magazines, etc., which are advertising media, or the barcode sticker attached to goods or receipts is read by a barcode reader and is displayed on a portable terminal. Since the advertisement distribution information and the product purchase information can be acquired economically and easily by inputting the information, it is possible to construct a convenient and highly versatile advertisement information acquisition means.

Further, according to the product market research method of the present invention, the advertisement center can obtain information on weather / temperature / humidity by region in the area where the product market research is conducted, product sales position information mapped on the electronic map, It is possible to create market information based on the correlation information between the customer's intention information and the product selling points, the correlation information between the product advertisement and the purchased product, and distribute the market information to the product sales center. The center can grasp sales based on personal information such as customer's gender, age, hobbies, etc., sales of products related to climate and temperature, sales by sales area, etc., and advertise efficiently and effectively. be able to.

As described above, according to the commodity market research method of the present invention, it is possible to use the data output from the measuring devices installed in home electric appliances and vending machines as the weather / temperature / humidity data. You can easily get weather, temperature, and humidity data.

Furthermore, according to the mobile terminal used in the commodity market research method of the present invention, the mobile terminal is the advertisement acquisition information,
The product purchase information and the product use information are accumulated in the accumulating means, and the user intention information, the user identification information, and the product code which reflect the intention of the person carrying the portable terminal are added to the accumulated information and edited. Later, we will send advertisement acquisition information, product purchase information product and usage information to the advertising center,
By simply analyzing the information received from the mobile terminal, the advertisement center can obtain the correlation between the advertisement information and the customer's product purchase and product use, and these correlation data can be used in the product sales.

[Brief description of drawings]

FIG. 1 is a basic configuration diagram of a commodity market research system according to the present invention.

FIG. 2 is a conceptual diagram showing a flow of distribution of advertisement information from the advertisement center 6 to the mobile terminal 1 in the commodity market research system of the present invention.

FIG. 3 is a conceptual diagram showing a flow in which the advertising center 6 collects product information from the mobile terminal 1 in the product market research method of the present invention.

FIG. 4 is an internal configuration diagram of the mobile terminal 1 shown in FIG. 1.

5 is an internal configuration diagram of the advertisement center 6 shown in FIG. 1. FIG.

FIG. 6 is a flowchart showing a flow of information processing performed between an advertisement center and a mobile terminal and between an advertisement center and a product sales center.

FIG. 7 is a configuration diagram of information transmitted and received between an advertisement center and a mobile terminal.

FIG. 8 is a configuration diagram of information transmitted and received between a mobile terminal and an advertisement center and between an advertisement center and a product sales center.

FIG. 9 is an example of a format showing a menu screen of customer intention selection items displayed on a mobile terminal.

10 is an example of correlation information collected from a mobile terminal by an advertising center according to the flowchart shown in FIG.

[Explanation of Codes] 1 ... Mobile terminal, 2 ... Mobile communication network, 3 ... Broadcasting network, 4 ... Wireless LAN, 5 ... Internet network, 6 ... Advertising center, 7 ... Merchandise sales center, 8 ... Printed matter, 9 ... Bar code Leader, 1
0 ... Customer, 11 ... Control unit, 12 ... Information storage unit, 13 ... Mobile terminal editing unit, 14 ... Wireless communication unit, 15 ... Web browser, 16 ... Operation unit, 17 ... Display unit, 18 ... Time information generating unit, 19 ... Position detecting unit, 20 ... Bar code data input unit, 21 ... Wireless antenna, 22 ... GPS antenna, 24
... resending unit, 25 ... timer, 30 ... communication unit, 31 ... authentication unit, 32 ... analysis processing unit, 33 ... customer information database,
34 ... Advertisement information database, 35 ... Merchandise information database, 36 ... Market information database, 37 ... Advertisement center editor, 41 ... Advertisement distribution information, 42 ... Advertisement acquisition information, 4
3 ... Product purchase information, 44 ... Product usage information, 45 ... Advertisement acquisition / product purchase information, 46 ... Advertisement acquisition / product usage information, 4
7 ... privilege information, 48 ... market information, 51a, 51b, 51
c, 51d, 51e, 51f, 51g, 51h ... Header, 52 ... Advertisement code, 53 ... Product code, 54 ... Specific / unspecified code, 55 ... Customer stratification code, 56 ... Delivery area code, 57 ... Media code, 58 ... Advertisement acquisition position information, 59 ... Advertisement acquisition time information, 60 ... Product purchase position information, 61 ... Product purchase time information, 62 ... Purchase point environment information, 63 ... Product use position information, 64 ... Product use time information, 65 … Point of use environment information, 66… Customer code, 67
… Customer intention information, 68… Product purchase quantity, 69… Point value, 70… Area code, 71… Environmental information, 72… Correlation information

Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 13/00 G06F 13/00 540R

Claims (8)

[Claims] 1. A product market research method for exchanging information about a product via an internet between an advertisement center for distributing a product advertisement and researching a product market and a mobile terminal, wherein the mobile terminal obtains a product advertisement. Position information detecting means for specifying the position, the purchase position of the product and the use position of the product, a time information generating means for measuring the acquisition time of the product advertisement, the purchase time of the product and the use time of the product, and the distribution from the advertising center The advertisement distribution information of the product to be acquired, the advertisement acquisition position information and the advertisement acquisition time information are added and accumulated as the advertisement acquisition information, and the advertisement associated with the advertisement distribution information of the product purchased by the mobile terminal carrier. The product information specific to the purchased product attached to the product is acquired, the product purchase position information and the time information are added and stored as the product purchase information, and the mobile terminal carrying person purchases the product information. Accumulation means for accumulating position information and time information of a place where a product is used as product use information, and one of the advertisement acquisition information, the product purchase information and the product use information accumulated in the storage means. Edit to add / edit user intention information, user identification information and / or product code reflecting the intention of the person carrying the portable terminal to the above information to generate advertisement acquisition / product purchase information or advertisement acquisition / product use information Means, and transmitting means for transmitting the information edited by the editing means to the advertisement center, the advertisement center receiving the advertisement acquisition / product purchase information or the advertisement acquisition / product use information Authentication means for authenticating the customer by associating with the customer who purchased the product, and analysis processing means for analyzing the information received from the mobile terminal when the authentication is good. A mobile phone comprising: a sending unit that edits and sends as privilege information to the mobile terminal based on an analysis result of the analysis processing unit; and a unit that edits and sends as market information to a sales center of the product. Product market research method using terminals. 2. Internet Web, digital broadcasting, IEEE as means for distributing the advertisement distribution information to mobile terminals
At least one of information notation such as a wireless LAN typified by 802.11 or Bluetooth and a bar code sticker is used, and a distribution means identifier for identifying the distribution means is added to the advertisement distribution information for distribution. 2. The commodity market research method using a mobile terminal according to claim 1, wherein the storage means of the mobile terminal stores a distribution means identifier corresponding to each distribution in the advertisement use acquisition information. 3. A GPS receiver is used as a means for acquiring the position information of the portable terminal, and whether or not the reception state of the GPS satellite is good is monitored, and the purchase information or the product is purchased at a place where the reception state is bad. If you enter the usage information, the GP
The advertisement acquisition / product purchase information or the advertisement acquisition / product use information generated by using the position information calculated from the position information of the place where the S satellite is well received is transmitted, or the product purchase information or the product use information Is temporarily stored in the storage means of the mobile terminal, and when the mobile terminal moves to a location where the GPS satellite reception condition is good, advertisement acquisition / product purchase information or advertisement acquisition / product usage information is generated to generate the mobile information. The commodity market research method according to claim 1, wherein the information is automatically transmitted from a terminal to the advertisement center. 4. As another means for acquiring the position information of the mobile terminal, the mobile terminal may include home electric appliances and vending machines and IEEE80.
Using a wireless LAN typified by 2.11 or Bluetooth, a means for exchanging address and latitude / longitude information where the home electric appliance or vending machine is installed as position information with a mobile terminal is used. A commodity market research method using the mobile terminal according to claim 1. 5. The mobile terminal according to claim 1, wherein an information notation system represented by a bar code sticker attached to a product or a receipt is used as a method of acquiring the product information in the mobile terminal. Commodity market research method using. 6. The advertisement center receives data from a user, extracts product information, current position information, current time information, and the number of times of reception from the same user, and selects weather / temperature / humidity information for each region and an electronic map. Product sales location information mapped to the product, correlation information between the customer's intention information about the product and the selling point of the product, and correlation information between the advertisement and the purchased product are added to the market information and added to the product sales center. The product market research method using the mobile terminal according to claim 1, wherein the product market is distributed. 7. The commodity market research method using a mobile terminal according to claim 6, wherein data output from a measuring device installed in a home electric appliance or a vending machine is used as the weather / temperature / humidity data. . 8. The mobile terminal used in a product market research method for exchanging information about a product between an advertisement center for distributing a product advertisement and researching a product market and a mobile terminal via the Internet, Position information detecting means for specifying the acquisition position of the product, the purchase position of the product and the use position of the product, a time information generating means for measuring the acquisition time of the product advertisement, the purchase time of the product and the use time of the product, and an advertisement center. The advertisement acquisition position information and the advertisement acquisition time information, which have acquired the advertisement distribution information of the product distributed from, are accumulated as the advertisement acquisition information and are associated with the advertisement distribution information of the product purchased by the mobile terminal carrier. The product information peculiar to the purchased product attached to the product is acquired, the product purchase position information and time information are added and accumulated as product purchase information, and the person carrying the mobile terminal purchases the product information. Accumulation means for accumulating as position information and time information of the place where the inputted product is used, and accumulating as the product use information, the advertisement acquisition information, the product purchase information and the product use information accumulated in the accumulator. The user intention information, the user identification information and / or the product code, which reflects the intention of the person carrying the mobile terminal, is added / edited to one or more pieces of information to obtain advertisement / product purchase information or advertisement / product usage information. A mobile terminal used in a commodity market research method, comprising: an editing unit that generates the information and a transmitting unit that transmits the information edited by the editing unit to the advertisement center.