JP2003288472A - Facility operation support system, portable equipment for visitor, management terminal, program for portable equipment, program for terminal and facility operation support method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a facility operation support system suitable for improving the efficiency of an operation in facilities such as a theme park and a shopping mall. <P>SOLUTION: In the theme park, a RFID (radio frequency identification) detection part 310 for acquiring purchase history information on the basis of the utilization conditions of a visitor guide device 100 and a communication part 320 for transmitting the purchase history information acquired in the RFID detection part 310 to a visitor management server 200 are installed in a building 300. When receiving the purchase history information, the visitor management server 200 generates related merchandise guide information regarding merchandise or a service related to the merchandise or the service purchased by a visitor on the basis of the received purchase history information and transmits the generated related merchandise guide information to the visitor guide device 100. When receiving the related merchandise guide information, the visitor guide device 100 displays the received relating merchandise guide information at a display part 130. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention allows a visitor who visits a theme park, a shopping mall or other facilities to carry a portable device for a visitor and supports the operation of the facility based on the information collected by the portable device for a visitor. System, device, terminal and program, and method
In particular, the present invention relates to a facility operation support system, a visitor mobile device, a management terminal, a mobile device program and a terminal program, and a facility operation support method suitable for improving the efficiency of operation in a theme park, a shopping mall, and other facilities.

[0002]

2. Description of the Related Art Conventionally, there has been no technology for individually managing visitors to theme parks, shopping malls, and other facilities (hereinafter simply referred to as theme parks).

[0003]

The theme park has the following problems. First, since it is not possible to collect purchase history information indicating what kind of product or service was purchased at each store for each visitor, it was difficult to predict demand and increase sales.

Second, in a situation where a particular attraction or store is crowded and has to wait,
Waiting does not cause any consumption behavior. In such a case, if a waiting visitor can be guided to another attraction or store, sales can be expected to increase. Thirdly, it is difficult to efficiently arrange attractions and stores because it is impossible to collect action history information indicating what actions each visitor has taken.

Fourthly, since it is not possible to collect personal information for each visitor, it is not possible to convey various information that is considered to be beneficial to the visitor to encourage repeaters and increase sales. Was difficult.
Fifth, each visitor does not always know the location of the attraction or store he or she is interested in, and in many cases, such information can only be obtained by using a signboard or a guide broadcast. As a result, it wastes time for visitors to find attractions and stores,
During that time, no consumption behavior is performed. In such cases, if visitors can be efficiently guided to attractions and stores, sales can be expected to increase.

From the above, it is hard to say that the current theme parks have sufficient room for increasing sales and that the operation is efficient. Therefore, the present invention has been made by paying attention to the unsolved problems of such conventional techniques, and is suitable for operating a facility in a theme park, a shopping mall, or another facility to improve the efficiency of operation. An object of the present invention is to provide a support system, a visitor mobile device, a management terminal, a mobile device program and a terminal program, and a facility operation support method.

[0007]

[Means for Solving the Problems] [Invention 1] In order to achieve the above object, the facility operation support system according to Invention 1 is a portable device for a visitor to be carried by a visitor visiting a theme park, a shopping mall or other facilities. Is a system that collects action history information indicating an action history of the visitor in the facility, and supports the operation of the facility based on the collected action history information, wherein the action history information is the visitor. Includes purchase history information indicating a purchase history of purchasing a product or service in the facility, acquires the purchase history information based on the usage status of the portable device for a visitor, and based on the acquired purchase history information, the Generate and generate related product guidance information about products or services related to products or services that the visitor has purchased By the similar items guide information portable device for the visitor, characterized in that is adapted to present to the visitor.

With such a configuration, when the visitor uses the portable device for a visitor, purchase history information is acquired based on the usage status, and the visitor purchases based on the acquired purchase history information. Related product guide information regarding a product or service related to a certain product or service is generated, and the generated related product guide information is presented to the visitor by the visitor portable device.

Here, the present system may be configured with only the visitor portable device, or may be configured in combination with a device or a terminal other than the visitor portable device. Hereinafter, the same applies to the facility operation support system of Invention 6. [Invention 2] Furthermore, the facility operation support system of Invention 2 is
In the facility operation support system of the invention 1, a management terminal that manages the visitor portable device and the visitor portable device are communicably connected, and the purchase history information is acquired based on the usage status of the visitor portable device. The purchase history information acquisition unit for acquiring and the purchase history information transmission unit for transmitting the purchase history information acquired by the purchase history information acquisition unit to the management terminal, the portable device for a visitor receives from the management terminal. Related product guide information notifying means for notifying related product guide information is provided, and the management terminal is configured to generate the related product guide information based on the purchase history information received from the purchase history information transmitting means. Means and related product guidance information generated by the related product guidance information generation means, and transmits the related product guidance information to the visitor portable device. And having a stage.

With such a configuration, when the visitor uses the portable device for a visitor, the purchase history information acquisition means acquires the purchase history information based on the usage status, and the purchase history information transmission means The acquired purchase history information is transmitted to the management terminal. In the management terminal, when the purchase history information is received, the related product guidance information generation means generates related product guidance information based on the received purchase history information, and the related product guidance information transmission means generates the generated related product guidance information. Is sent to the visitor's mobile device.

When the visitor portable device receives the related product guide information, the related product guide information notifying means notifies the received related product guide information. Here, the purchase history information acquisition means and the purchase history information transmission means may be provided, for example, at a place different from the visitor portable device, or may be provided in the visitor portable device. The same applies to the facility operation support system of Invention 9 below. [Invention 3] Furthermore, the facility operation support system of Invention 3 is
In the facility operation support system of the invention 2, the purchase history information acquisition means is arranged in a place in the facility where the visitor is likely to purchase a product or service, or in the vicinity thereof, and the portable device for a visitor has identification information. Having a non-contact type tag capable of storing the identification information and reading the identification information in a non-contact manner, the purchase history information acquiring means reads the identification information from the non-contact type tag in a non-contact manner,
It is characterized in that the read identification information is acquired as a part or all of the purchase history information.

With such a configuration, when a visitor who has a portable device for a visitor desires to purchase a product or service and approaches the location of the purchase history information acquisition means, the purchase history information acquisition means causes non-contact. The identification information is read from the mold tag in a contactless manner, and the read identification information is acquired as a part or all of the purchase history information. Therefore, by tracing the history of the identification information, it is possible to grasp what kind of product or service the visitor has purchased. [Invention 4] Furthermore, the facility operation support system of Invention 4 is
In the facility operation support system of a second aspect of the present invention, the action history information includes movement history information indicating a movement history that the visitor has moved within the facility, and the movement history information is based on the usage status of the visitor portable device. And a moving history information transmitting unit for transmitting the moving history information acquired by the moving history information acquiring unit to the management terminal, wherein the management terminal receives from the moving history information transmitting unit. It is characterized in that it has a traveling situation analyzing means for analyzing the traveling situation of the visitor based on the traveling history information.

With this configuration, when the visitor uses the portable device for a visitor, the movement history information acquisition unit acquires the movement history information based on the usage status, and the movement history information transmission unit acquires the movement history information. The acquired movement history information is transmitted to the management terminal. In the management terminal, when the movement history information is received, the movement situation analysis means analyzes the movement situation of the visitor based on the received movement history information.

Here, the movement history information acquisition means and the movement history information transmission means may be provided, for example, at a place different from the visitor portable device, or may be provided in the visitor portable device. . Hereinafter, the same applies to the facility operation support system of Invention 7. [Invention 5] Furthermore, the facility operation support system of Invention 5 is
In the facility operation support system according to the fourth aspect of the present invention, the movement history information acquisition means is arranged at or near a place where the visitor is supposed to pass in the facility, and the portable device for a visitor can store identification information. And has a contactless tag that can read the identification information in a contactless manner,
The movement history information acquisition means is configured to read the identification information from the non-contact type tag in a non-contact manner and acquire the read identification information as a part or all of the movement history information. .

With such a configuration, when the visitor carrying the portable device for a visitor approaches the location where the movement history information acquisition means is arranged, the movement history information acquisition means causes the identification information to be contactless from the contactless tag. The identification information that has been read is obtained as part or all of the movement history information. Therefore, by tracing the history of the identification information, it is possible to grasp how the visitor has moved. [Invention 6] Furthermore, the facility operation support system of Invention 6 is
Using a portable device for a visitor to carry to a visitor visiting a theme park, shopping mall or other facility, action history information indicating an action history of the visitor in the facility is collected, and based on the collected action history information. A system for supporting the operation of the facility, wherein the action history information includes movement history information indicating a movement history of the visitor moving in the facility, and the movement based on the usage status of the visitor portable device. It is characterized in that history information is acquired, and the movement status of the visitor is analyzed based on the acquired movement history information.

With such a configuration, when the visitor's portable device is used by the visitor, the movement history information is acquired based on the usage status of the visitor's portable device, and the visitor is based on the acquired movement history information. The movement situation of is analyzed. [Invention 7] Furthermore, the facility operation support system of Invention 7 is
In the facility operation support system of the sixth aspect, a management terminal that manages the visitor mobile device and the visitor mobile device are communicably connected, and the movement history information is obtained based on the usage status of the visitor mobile device. And a moving history information transmitting unit for transmitting the moving history information acquired by the moving history information acquiring unit to the management terminal, wherein the management terminal receives from the moving history information transmitting unit. It is characterized in that it has a traveling situation analyzing means for analyzing the traveling situation of the visitor based on the traveling history information.

With such a configuration, when the visitor uses the portable device for a visitor, the movement history information acquisition unit acquires the movement history information based on the usage status, and the movement history information transmission unit acquires the movement history information. The acquired movement history information is transmitted to the management terminal. In the management terminal, when the movement history information is received, the movement situation analysis means analyzes the movement situation of the visitor based on the received movement history information. [Invention 8] Furthermore, the facility operation support system of Invention 8 is
In the facility operation support system of the invention 7, the movement history information acquisition means is arranged at or near a place where the visitor is supposed to pass in the facility, and the visitor portable device is capable of storing identification information. And has a contactless tag that can read the identification information in a contactless manner,
The movement history information acquisition means is configured to read the identification information from the non-contact type tag in a non-contact manner and acquire the read identification information as a part or all of the movement history information. .

With such a configuration, when the visitor carrying the portable device for a visitor approaches the location of the movement history information acquisition means, the movement history information acquisition means causes the identification information to be contactless from the contactless tag. The identification information that has been read is obtained as part or all of the movement history information. Therefore, by tracing the history of the identification information, it is possible to grasp how the visitor has moved. [Invention 9] Furthermore, the facility operation support system of Invention 9 is
In the facility operation support system of the invention 7, the action history information includes purchase history information indicating a purchase history of purchase of a product or service by the visitor in the facility, and the action history information is based on the usage status of the visitor portable device. The portable device for a visitor comprises: a purchase history information acquisition unit that acquires purchase history information; and a purchase history information transmission unit that transmits the purchase history information acquired by the purchase history information acquisition unit to the management terminal. A related product guide information notification unit for notifying related product guide information received from the terminal, wherein the management terminal generates the related product guide information based on the purchase history information received from the purchase history information transmission unit. The product guide information generating means and the related product guide information generated by the related product guide information generating means are transmitted to the visitor portable device. And a communication goods guidance information transmission means,
The related product guidance information generation unit provides information related to a product or service related to a product or service that the visitor has purchased based on the purchase history information received from the purchase history information transmission unit. It is characterized by being generated as.

With such a structure, when the visitor uses the portable device for a visitor, the purchase history information acquisition unit acquires the purchase history information based on the usage status, and the purchase history information transmission unit acquires the purchase history information. The acquired purchase history information is transmitted to the management terminal. In the management terminal, when the purchase history information is received, the related product guidance information generation means generates related product guidance information based on the received purchase history information, and the related product guidance information transmission means generates the generated related product guidance information. Is sent to the visitor's mobile device.

In the portable device for a visitor, when the related product guide information is received, the related product guide information notifying means notifies the received related product guide information. [Invention 10] Furthermore, in the facility operation support system of Invention 10, in the facility operation support system of Invention 9, the purchase history information acquisition means is provided at or near a place where the visitor is likely to purchase a product or service in the facility. And the visitor portable device has a contactless tag that can store identification information and can read the identification information in a contactless manner, and the purchase history information acquisition means is a contactless type. It is characterized in that the identification information is read from the tag in a non-contact manner, and the read identification information is acquired as a part or all of the purchase history information.

With such a configuration, when a visitor who has a portable device for a visitor desires to purchase a product or a service and approaches the place where the purchase history information acquisition means is arranged, the purchase history information acquisition means causes non-contact. The identification information is read from the mold tag in a contactless manner, and the read identification information is acquired as a part or all of the purchase history information. Therefore, by tracing the history of the identification information, it is possible to grasp what kind of product or service the visitor has purchased. [Invention 11] Furthermore, the facility operation support system of Invention 11 is the facility operation support system of any one of Inventions 2 to 5 and 7 to 10, wherein the facility is provided with a plurality of buildings, spaces and other sections. , The management terminal has a congestion status information transmitting means for transmitting congestion status information regarding the congestion status of the section to the visitor mobile device, the mobile visitor device, the congestion status information received from the management terminal It is characterized by having a congestion status notifying means for notifying.

With such a configuration, the management terminal
The congestion status information transmitting means transmits the congestion status information to the visitor portable device. When the visitor portable device receives the congestion status information, the congestion status notification means notifies the received congestion status information. [Invention 12] Furthermore, the facility operation support system of Invention 12 is the facility operation support system of any one of Inventions 2 to 5 and 7 to 11, wherein the portable device for a visitor is
The personal computer has a personal information input unit for inputting personal information of the visitor and a personal information transmitting unit for transmitting the personal information input by the personal information input unit to the management terminal, the management terminal being the portable device for a visitor. Personal information registration means for registering the personal information received from the personal information storage means, and useful information providing means for providing the visitor with information considered to be useful for the visitor based on the personal information in the personal information storage means. And having.

With such a configuration, in the visitor portable device, when the personal information of the visitor is input by the personal information input means, the personal information transmission means transmits the input personal information to the management terminal. . When the management terminal receives the personal information, the personal information registration unit registers the received personal information in the personal information storage unit. Then, the useful information providing means provides the visitor with information that is considered to be useful for the visitor based on the personal information stored in the personal information storage means.

Here, the information may be provided, for example, by transmitting the information to a visitor portable device, or by transmitting the information to other terminals used for the visitor such as a mobile phone and a personal computer. You may go by. [Invention 13] Furthermore, the facility operation support system of Invention 13 is the facility operation support system of Invention 12, wherein the facility is provided with an attraction or a store,
The useful information providing means is adapted to provide guide information regarding the attraction or the store that is considered to be suitable for the visitor's interests or preferences based on the personal information stored in the personal information storage means. To do.

With such a configuration, the management terminal
The useful information providing means provides the visitor with guidance information about an attraction or a store that is considered to be suitable for the visitor's interests or preferences, based on the personal information stored in the personal information storage means. [Invention 14] Furthermore, the facility operation support system of Invention 14 is the facility operation support system of Invention 12, wherein the useful information providing unit provides marketing information or advertisement information based on the personal information in the personal information storage unit. It is characterized by being adapted to do.

With such a configuration, the management terminal
The useful information providing unit provides the visitor with marketing information or advertising information based on the personal information stored in the personal information storage unit. [Invention 15] On the other hand, in order to achieve the above object, Invention 1
The visitor portable device of 5 is a device that is communicatively connected to the management terminal in the facility operation support system of invention 3, and is a contactless type that can store the identification information and can read the identification information in a contactless manner. It is characterized by comprising a tag and a related product guide information notification means for notifying related product guide information received from the management terminal.

With such a configuration, an operation equivalent to that of the visitor portable device in the facility operation support system of aspect 3 can be obtained. [Invention 16] On the other hand, in order to achieve the above object, Invention 1
The management terminal of 6 is a device communicatively connected to the visitor's portable device in the facility operation support system of invention 2, and provides the related product guidance information based on the purchase history information received from the purchase history information transmission means. It is characterized by comprising related product guide information generation means for generating and related product guide information transmitting means for transmitting the related product guide information generated by the related product guide information generating means to the visitor portable device.

With such a structure, an operation equivalent to that of the management terminal in the facility operation support system of aspect 2 can be obtained. [Invention 17] Furthermore, the management terminal of Invention 17 is a device communicatively connected to the visitor portable device in the facility operation support system of Invention 7, and is based on the movement history information received from the movement history information transmission means. It is characterized in that it comprises a traveling condition analyzing means for analyzing the traveling condition of the visitor.

With such a configuration, an operation equivalent to that of the management terminal in the facility operation support system of aspect 7 can be obtained. [Invention 18] On the other hand, in order to achieve the above object, Invention 1
The portable device program of No. 8 is a program to be executed by the visitor portable device of the invention 15 composed of a computer, and is realized as a related product guidance information notifying unit for notifying related product guidance information received from the management terminal. The program is characterized by being a program for executing the processing.

With such a configuration, when the program is read by the visitor portable device and the visitor portable device executes processing in accordance with the read program, an action equivalent to that of the visitor portable device of aspect 15 is obtained. . [Invention 19] On the other hand, in order to achieve the above object, Invention 1
The terminal program of 9 is invention 1 which consists of a computer.
A program to be executed by the management terminal of No. 6,
The related product guide information generating means for generating the related product guide information based on the purchase history information received from the movement history information transmitting means, and the related product guide information generated by the related product guide information generating means for the visitor mobile phone. It is a program for executing a process realized as a related product guidance information transmitting means for transmitting to a device.

With such a configuration, when the program is read by the management terminal and the management terminal executes the process in accordance with the read program, the same operation as that of the management terminal of aspect 16 is obtained. [Invention 20] Furthermore, the terminal program of Invention 20 is
A program to be executed by the management terminal of invention 17 comprising a computer, the process being realized as a movement situation analysis means for analyzing the movement situation of the visitor based on the movement history information received from the movement history information transmitting means. It is a program for executing.

With such a configuration, when the management terminal reads the program and the management terminal executes the processing in accordance with the read program, the same operation as that of the management terminal of aspect 17 is obtained. [Invention 21] On the other hand, in order to achieve the above object, Invention 2
The facility operation support method of 1 uses a portable device for a visitor to carry to a visitor visiting a theme park, a shopping mall or other facilities, and collects action history information indicating an action history of the visitor in the facility, A method of supporting the operation of the facility based on the collected action history information, wherein the action history information includes purchase history information indicating a purchase history in which the visitor has purchased a product or service in the facility, The purchase history information is acquired based on the usage status of the portable device for a visitor, and based on the acquired purchase history information, the related product guidance information about the product or service related to the product or service that the visitor has purchased. Generating and presenting the generated related product guidance information to the visitor by the visitor portable device. And it features. [Invention 22] Furthermore, the facility operation support method of Invention 22 is
Using a portable device for a visitor to carry to a visitor visiting a theme park, shopping mall or other facility, action history information indicating an action history of the visitor in the facility is collected, and based on the collected action history information. A method for supporting the operation of the facility, wherein the action history information includes movement history information indicating a movement history of the visitor moving in the facility, and the movement based on the usage status of the visitor portable device. It is characterized in that history information is acquired, and the movement status of the visitor is analyzed based on the acquired movement history information.

[0033]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. 1 to 10 are diagrams showing an embodiment of a facility operation support system, a visitor mobile device, a management terminal, a mobile device program and a terminal program, and a facility operation support method according to the present invention.

First, the configuration of a system to which the present invention is applied will be described in detail with reference to FIG. FIG. 1 is a functional block diagram showing the configuration of a system to which the present invention is applied.
In the theme park, as shown in FIG. 1, a visitor management server 2 that manages visitors visiting the theme park.
00 is installed, and the visitor management server 200 is
It is communicably connected to the visitor guide device 100 wirelessly. In addition, the visitor guide apparatus 100 shall be lent to each visitor at the time of entering the theme park.

Further, in each building 300 in the theme park, an RFID (Radio Frequency IDentification) RFID which reads the tag information from a non-contact type IC tag in a non-contact manner
The detection unit 310 and the communication unit 3 that transmits the tag information read by the RFID detection unit 310 to the visitor management server 200.
And 20 are installed. In particular, the RFID detection unit 310
Are installed at or near places where visitors are likely to purchase goods or services, and at or near places where visitors are supposed to pass (for example, the entrance side and the exit side of the building 300). The RFID detection unit 310 and the communication unit 320 are controlled by a control system (not shown), and are actually constructed as an RFID detection system.

Next, the structure of the visitor guide device 100 will be described. The visitor guide device 100 is a PDA (Pers
a portable information communication terminal such as an onal Digital Assistant), and as shown in FIG.
A communication unit 110 that is communicatively connected to the wireless communication unit, an input unit 120 that is a human interface such as a keyboard that can input data, a display unit 130 that displays various types of information received by the communication unit 110, It is composed of an RFID non-contact type IC tag 140 which stores tag information.

The visitor guide apparatus 100 communicates with the visitor management server 200 and can input the visitor's personal information from the input unit 120. When you enter personal information, enter the personal information you entered into the visitor management server 2
To 00. As the personal information, for example, a name, an address, a mail address and a sex are input. Further, the visitor guide apparatus 100 can communicate with the visitor management server 200 and receive from the visitor management server 200 provision of related product guidance information regarding products or services related to products or services that the visitor has purchased. . When you receive the related product information,
The received related product guide information is displayed on the display unit 130.

Further, the visitor guide apparatus 100 can communicate with the visitor management server 200 and receive from the visitor management server 200 the congestion status information indicating the congestion status of attractions. When the congestion status information is received, the received congestion status information is displayed on the display unit 130. Further, the visitor guide device 100 communicates with the visitor management server 200 and provides the visitor management server 200 with attraction guide information regarding attractions that are considered to be suitable for the visitor's interests or preferences.
Can be received from When the attraction guide information is received, the received attraction guide information is displayed on the display unit 130.

Further, the visitor guide device 100 can communicate with the visitor management server 200 to receive from the visitor management server 200 the provision of store guide information regarding stores that are considered to be suitable for the visitor's interests or preferences. When the store guide information is received, the received store guide information is displayed on the display unit 130. Next, the configuration of the RFID detection system will be described.

The RFID detection system has a control system including a CPU, a ROM, a RAM, etc. in addition to the RFID detection section 310 and the communication section 320, and the CPU activates a predetermined program stored in a predetermined area of the ROM. Then, according to the program, the RFID detection process shown in the flowchart of FIG. 2 is executed. FIG. 2 is a flowchart showing the RFID detection process.

The RFID detection process is performed by the RFID detection unit 31.
0 is a process for detecting the approach of the visitor guide device 100 by reading the tag information from the RFID non-contact type IC tag 140 in a non-contact manner,
2 is executed, first, the process proceeds to step S100 as shown in FIG. Step S
In 100, the RF provided on the entrance side of the building 300
The ID non-contact type IC tag 14 by the ID detection unit 310.
When it is determined whether 0 is detected, and when it is determined that the RFID non-contact type IC tag 140 is detected (Yes), the process proceeds to step S102, and the RFID non-contact type IC tag 140 is detected by the RFID detecting unit 310. The tag information is read from, the visitor management server 200 is notified that the visitor has entered the building 300 together with the tag information, and the series of processes is terminated and the original process is restored.

On the other hand, in step S100, the RFID detection unit 310 provided on the entrance side of the building 300 performs R
When it is determined that the FID non-contact type IC tag 140 is not detected (No), the process proceeds to step S104, and the building 300
If it is determined that the RFID non-contact type IC tag 140 is detected by the RFID detection unit 310 provided on the exit side of the device (Yes), the step is In step S106, the RFID detection unit 310 reads the tag information from the RFID non-contact type IC tag 140, and the visitor is in charge of the building 30.
The exit from 0 is notified to the visitor management server 200 together with the tag information, and the series of processes is ended and the original process is restored.

On the other hand, in step S104, R is detected by the RFID detector 310 provided on the exit side of the building 300.
When it is determined that the FID non-contact type IC tag 140 is not detected (No), the process proceeds to step S108, and the RFID detection unit 310 provided at or near the place where the visitor is likely to purchase the product or service is determined. R
When it is determined whether or not the FID non-contact type IC tag 140 is detected, and when it is determined that the RFID non-contact type IC tag 140 is detected (Yes), the process proceeds to step S110, and the RFID detecting unit 310 detects the RFID. The tag information is read from the non-contact type IC tag 140, the purchase history information indicating the product or service purchased by the visitor is notified to the visitor management server 200 together with the tag information, and the series of processes is ended and the process is returned to the original process.

On the other hand, in step S108, the RFID is detected by the RFID detection unit 310 provided at or near the place where the visitor is likely to purchase the product or service.
When it is determined that the ID non-contact type IC tag 140 is not detected (No), a series of processing is ended and the original processing is restored. Next, the configuration of the visitor management server 200 will be described.

As shown in FIG. 1, the visitor management server 200 stores a tracking database 202 for registering movement history information indicating the movement history of the visitor moving in the theme park.
An information database 204 for registering various kinds of guide information to be provided to the visitor, a customer database 206 for registering the visitor's personal information, and each database 202.
To 206 to access the database access unit 208
And a demand forecast analysis unit 210 that forecasts the demand of visitors
And a movement situation analysis unit 21 that analyzes the movement situation of the visitor.
2 and a communication unit 214 that is communicably connected to the visitor guide device 100 and the RFID detection system in a wireless manner.

As shown in FIG. 3, the tracking database 202 registers the movement history information of each visitor for each visitor. FIG. 3 is a diagram showing a data structure of the tracking database 202. The tracking database 202 includes
One record is registered for each visitor. Each record is a visitor guide device 1 owned by the visitor
A field 300 for registering tag information of 00, a field 302 for registering the usage status of the building A of the visitor,
Field 30 for registering the usage status of visitor store B
4, a field 306 for registering the usage status of the restaurant C of the visitor, a field 308 for registering the usage status of the shop D of the visitor, a field 310 for registering the name of the visitor, and a field 312 for registering the address of the visitor. , A field 314 for registering the visitor's email address, a field 316 for registering the visitor's gender, and a field 3 for registering the visitor's movement log.
And 18 are included. Where field 3
The registration information of 02 to 308 constitutes purchase history information indicating the purchase history of the purchase of the product or service by the visitor in the theme park, and the registration information of fields 310 to 316 constitutes the visitor's personal information and field 318. The registration information of constitutes the visitor movement history information.

In the example of FIG. 3, the first record contains
“01” as the tag information is “used” as the usage status of the building A, the store B, the restaurant C, and the store D,
"During stay. I haven't purchased anything.", "I haven't used it" and "I haven't used" are "Taro" as the visitor's name, address, email address and gender.
"A city A address", "a@b.com" and "man"
“Building A to store B” is registered as each visitor movement log. Among them, the movement log indicates the history of the visitor moving from the building A to the store B.

The information database 204 registers merchandise guidance information about merchandise or services, merchandise relevance information indicating merchandise or service relevance, congestion status information, attraction guidance information, store guidance information, marketing information, and advertisement information. There is. The congestion status information can be generated from the analysis result of the movement status analysis unit 212.

As shown in FIG. 4, the customer database 206 registers personal information of each visitor for each visitor. FIG. 4 is a diagram showing a data structure of the customer database 206. In the customer database 206, one record is registered for each visitor. Each record has a field 340 that registers the name of the visitor.
, A field 342 for registering the visitor's address, and a field 344 for registering the visitor's e-mail address.
, A field 346 for registering the gender of the visitor, and a field 34 for registering the type of information provided to the visitor.
8 and field 350 for registering visitor purchase history
And a field 352 for registering the visitor's meal history. Here, fields 340 to
The registration information in 346 constitutes the visitor's personal information, and the registration information in fields 350, 352 constitutes the visitor's purchase history information.

In the example of FIG. 4, the first record contains
The name, address, email address and gender of the visitor are "Taro", "A city A address", "a@b.com" and "male", and the type of provided information is "store guide information, attraction guide information". , “No history” is registered as the purchase history, and “None” is registered as the meal history. Of these, the purchase history and the meal history indicate that the visitor has not yet purchased the product and has not eaten at the restaurant C yet.

The demand forecast analysis section 210 reads the purchase history information from the tracking database 202 and the customer database 206 via the database access section 208,
Demand forecasting is performed based on the read purchase history information, and the analysis result is registered in the information database 204 and other databases. In addition, the purchase history information is read from the tracking database 202 and the customer database 206,
Based on the read purchase history information, the information database 20 provides merchandise guidance information on merchandise or services related to merchandise or services that the visitor has purchased.
4 and sends the read product guide information to the visitor guide apparatus 100 as related product guide information.

The movement status analysis unit 212 reads the movement history information from the tracking database 202 via the database access unit 208, analyzes the visitor's movement status based on the read movement history information, and outputs the analysis result to the information database 204. Register with other databases.
As an analysis result, for example, when the store D, the store B, the restaurant C, and the building A are arranged as shown in FIG. 5, the visitor tends to move from the store D to the building A, and the store B It can be seen that visitors tend to move between the building and the building A. FIG. 5 is a diagram showing an arrangement of buildings and the like and a traffic flow between the buildings. In this case, since the pedestrian street passing between the store D and the building A and the pedestrian street passing between the store B and the building A intersect, for example, the arrangement of the store B and the restaurant C is exchanged, or the store D By exchanging the layout of Restaurant C, it is possible to avoid crossing the street and improve the traffic for visitors. In this way, the analysis result of the movement situation can be used as a basis for changing the layout of the building or the like so that the visitors can pass through smoothly.

Further, the visitor management server 200 reads personal information from the customer database 206 via the database access unit 208 in response to a request from the visitor guide apparatus 100, and based on the read personal information, the visitor's interest or The attraction guide information regarding the attraction that seems to match the taste is read from the information database 204, and the read attraction guide information is transmitted to the visitor guide device 100.

Further, the visitor management server 200 reads personal information from the customer database 206 via the database access unit 208 in response to a request from the visitor guide apparatus 100, and based on the read personal information, the visitor's interest or The store guide information about the store that seems to match the taste is read from the information database 204, and the read store information is stored in the visitor guide device 1.
To 00.

Further, the visitor management server 200 reads the congestion status information from the information database 204 via the database access unit 208 in response to a request from the visitor guide apparatus 100, and the read congestion status information is sent to the visitor guide apparatus 100. Send. Further, the visitor management server 200 reads out personal information from the customer database 206 and marketing information and advertisement information from the information database 204 via the database access unit 208, and the marketing information and advertisement information are visited by the visitor based on the read personal information. Is sent to the e-mail address at a predetermined cycle (for example, every month).

The visitor management server 200 also has a control system composed of a CPU, a ROM, a RAM, and the like. The CPU activates a predetermined program stored in a predetermined area of the ROM, and according to the program,
The visitor management process shown in the flowchart of FIG. 6 is executed. FIG. 6 is a flowchart showing the visitor management process.

The visitor management process is a process for performing visitor management through communication with the visitor guide device 100 or the RFID detection system, and when it is executed by the CPU, first, as shown in FIG. 6, step S200. It is designed to move to. Step S2
In 00, when the content received from the visitor guide device 100 or the RFID detection system is determined and it is determined that the content received from the RFID detection system indicates that the visitor has entered the theme park, the process proceeds to step S202. After the shift, the tracking of the visitor is started in order to collect the movement history of the visitor, the process proceeds to step S206, the tracking database 202 is updated, and the step S2 is performed.
08, the customer database 206 is updated, the series of processes is terminated, and the original process is restored.

On the other hand, when it is determined in step S200 that the content received from the RFID detection system indicates that the visitor has left the theme park, the process proceeds to step S204 to end the tracking of the visitor. ,
Control goes to step S206. On the other hand, step S200
Then, when it is determined that the content received from the RFID detection system indicates that the visitor has entered the building 300, the process proceeds to step S206.

On the other hand, when it is determined in step S200 that the content received from the RFID detection system indicates that the visitor has left the building 300, the process proceeds to step S206. On the other hand, in step S200,
When it is determined that the content received from the RFID detection system is the information notification from the building 300, step S210
Then, the information database 204 is updated, and the process proceeds to step S212, the update information of the information database 204 is transmitted to the visitor guide apparatus 100, and a series of processes is ended and the original process is restored.

On the other hand, when it is determined in step S200 that the content received from the visitor guide apparatus 100 is the information request from the visitor, the process proceeds to step S214, the information is read from the information database 204, and the process proceeds to step S216. Then, the read information is transmitted to the visitor guide device 100, and the series of processes is terminated and the original process is restored.

On the other hand, when it is determined in step S200 that the content received from the RFID detection system is the notification of the purchase history information, the process proceeds to step S218, the customer database 206 is updated, and the series of processes ends. To return to the original processing. Next, the operation of this embodiment will be described with reference to FIGS. 7 to 10
FIG. 6 is a diagram showing a display screen of the visitor guide device 100.

First, the case of collecting visitor movement history information will be described. First, when entering a theme park, the visitor guide device 100 is lent to each visitor. When the visitor enters the theme park, the RFID detection unit 3 provided at the entrance side of the theme park
10, the RFID non-contact type IC tag 140 of the visitor guide device 100 is detected.

In the RFID detection system, when the RFID non-contact type IC tag 140 is detected, step S10 is performed.
After 0 and S102, the RFID detection unit 310 reads the tag information from the RFID non-contact type IC tag 140, and notifies the visitor management server 200 that the visitor has entered the theme park together with the tag information. When the visitor management server 200 is notified that the visitor has entered the theme park, steps S202, S
After 206 and S208, the tracking of visitors is started,
The visitor's entry history is registered in the tracking database 202 as movement history information. At this time, the visitor's entrance history is registered in the record specified by the tag information in the tracking database 202.

Next, when the visitor enters the building 300, the RFID detecting section 310 provided at the entrance side of the building 300 causes the RFID of the visitor guide apparatus 100 to be detected.
The non-contact type IC tag 140 is detected. In the RFID detection system, when the RFID non-contact type IC tag 140 is detected, the RF of the RFID is passed through steps S100 and S102.
The ID non-contact type IC tag 14 by the ID detection unit 310.
The tag information is read from 0, and the visitor management server 2 with the tag information that the visitor has entered the building 300.
00 is notified.

When the visitor management server 200 is notified that the visitor has entered the building 300, the visitor's entry history is registered in the tracking database 202 as movement history information through steps S206 and S208.
At this time, the visitor's entry history is recorded in the tracking database 2
It is registered in the record specified by the tag information of 02.

Next, when the visitor leaves the building 300, the RFID detection unit 310 provided on the exit side of the building 300 causes the RFID of the visitor guide apparatus 100 to be displayed.
The non-contact type IC tag 140 is detected. In the RFID detection system, when the RFID non-contact type IC tag 140 is detected, the RF of the RFID non-contact type IC tag 140 is passed through steps S104 and S106.
The ID non-contact type IC tag 14 by the ID detection unit 310.
The tag information is read from 0, and the visitor management server 200 is notified together with the tag information that the visitor has left the building 300.

When the visitor management server 200 is notified that the visitor has left the building 300, the exit history of the visitor is registered in the tracking database 202 as movement history information through steps S206 and S208. At this time, the exit history of the visitor is registered in the record specified by the tag information in the tracking database 202.

Next, when the visitor leaves the theme park, the RFID installed on the exit side of the theme park
The detection unit 310 causes the RF of the visitor guide device 100 to
The ID non-contact type IC tag 140 is detected. In the RFID detection system, when the RFID non-contact type IC tag 140 is detected, the tag information is read from the RFID non-contact type IC tag 140 by the RFID detecting section 310 through steps S104 and S106, and the visitor from the theme park. The exit is notified to the visitor management server 200 together with the tag information.

When the visitor management server 200 is notified that the visitor has left the theme park, the visitor's exit history is terminated as the travel history information as a tracking database through steps S204, S206, and S208. It is registered in 202. At this time, the exit history of the visitor is registered in the record specified by the tag information in the tracking database 202.

As described above, when the visitor moves in the theme park, the visitor's movement history information is collected in the visitor management server 200. Then, when the movement history information is collected, the movement situation analysis unit 212 reads the movement history information from the tracking database 202, analyzes the visitor movement situation based on the read movement history information, and analyzes the movement history information. The results are registered in the information database 204 and other databases. The analysis result of the movement situation is used as a basis for changing the layout of the building or the like so that the visitors can pass through smoothly.

Next, the case of collecting visitor purchase history information will be described. First, when a visitor purchases a product or service in the theme park, the RFID non-contact IC of the visitor guide apparatus 100 is detected by the RFID detection unit 310 provided at or near a place where the visitor is likely to purchase the product or service. The tag 140 is detected.

In the RFID detection system, when the RFID non-contact type IC tag 140 is detected, step S10 is performed.
8, through S110, the RFID detection unit 310 reads the tag information from the RFID non-contact type IC tag 140, and purchase history information indicating the product or service purchased by the visitor is included in the visitor management server 20 together with the tag information.
0 is notified.

Upon receiving the purchase history information, the visitor management server 200 registers the received purchase history information in the customer database 206 through step S218.
At this time, the purchase history information is registered in the record specified by the tag information in the tracking database 202.
In this way, when a visitor purchases a product or service, the visitor's purchase history information is stored in the visitor management server 20.
Collected to 0. When the purchase history information is collected, the demand forecast analysis unit 210 reads the purchase history information from the tracking database 202 and the customer database 206, performs the demand forecast based on the read purchase history information, and analyzes it. The results are registered in the information database 204 and other databases. The analysis result of the demand forecast is used as a basis for determining the type of the product or service, the amount or price of the product or service so that the store can provide the product or service according to the demand of the visitor.

When the purchase history information is collected, the demand prediction analysis section 210 reads the purchase history information from the tracking database 202 and the customer database 206, and the visitor can read the purchase history information based on the read purchase history information. The product guide information regarding the product or service related to the product or service that has been purchased is read from the information database 204, and the read product guide information is transmitted to the visitor guide device 100 as the related product guide information.

When the visitor guide device 100 receives the related product guide information, the received related product guide information is displayed on the display unit 130. For example, "Children's clothing" ← →
If there is a relationship of "toys for children" ← → "stationery for children", for visitors who purchased "children's clothing",
The product guidance information regarding the "children's toys" is provided, and the product guidance information regarding the "children's clothing" and "children's stationery" is provided to the visitor who purchased the "children's toys". Also, "Women's clothing" ← → "Women's accessories" ←
→ If there is a relationship of "children's clothing", "women's clothing" will be given to visitors who purchased "women's clothing".
The product guide information regarding "women's clothing" and "children's clothing" is provided to the visitor who has purchased "women's ornaments".

Next, the case of providing a guide information service and other guide information services according to personal information will be described.
In the visitor guide device 100, for example, menu screens as shown in FIGS. 7 and 9 are displayed on the display unit 130. On the menu screen of the figure, items for providing congestion status information for attractions, items for providing shopping information, items for providing gourmet information, and items for inputting personal information are displayed. In addition, although not shown, provision items of attraction guidance information and provision items of store guidance information are displayed.

First, when the visitor selects an input item of personal information on the menu screen and inputs the personal information, the visitor guide apparatus 100 transmits the inputted personal information to the visitor management server 200. Upon receiving the personal information, the visitor management server 200 registers the received personal information in the customer database 206.

Next, when the visitor selects a congestion status information provision item on the menu screen, the visitor guide apparatus 100 transmits a congestion status information provision request to the visitor management server 200. Visitor management server 200
Then, when the congestion status information provision request is received, the congestion status information is read from the information database 204 through steps S214 and S216, and the read congestion status information is transmitted to the visitor guide apparatus 100.

When the visitor guide apparatus 100 receives the congestion status information, the received congestion status information is displayed on the display unit 130 as shown in FIGS. 8 and 10. This allows the visitor to know the congestion status of the attraction. Next, when the visitor selects an item to provide attraction guidance information on the menu screen,
In the visitor guide device 100, a request for providing attraction guidance information is transmitted to the visitor management server 200.

When the visitor management server 200 receives the attraction guide information provision request, the visitor management server 200 proceeds to step S2.
14, through S216, personal information is read from the customer database 206, and based on the read personal information, attraction guidance information regarding attractions that are considered to be suitable for the interests or preferences of the visitor is read from the information database 204. The read attraction guide information is transmitted to the visitor guide device 100.

When the visitor guide device 100 receives the attraction guide information, the received attraction guide information is displayed on the display unit 130. As a result, the visitor can grasp information about the attraction that is close to his or her interests or preferences. Next, when the visitor selects an item to provide store guidance information on the menu screen, the visitor guide device 100 transmits a request for providing store guidance information to the visitor management server 200.

When the visitor management server 200 receives the store guide information provision request, steps S214 and S2 are performed.
16, personal information is read from the customer database 206, and based on the read personal information, store guide information regarding a store that is likely to match the interests or preferences of the visitor is read from the information database 204,
The read-out store guide information is the visitor guide device 100.
Sent to.

When the visitor guide device 100 receives the store guide information, the received store guide information is displayed on the display unit 13.
Displayed at 0. As a result, the visitor can grasp the information about the store that is close to his or her interests or preferences. Next, when the visitor selects an item for providing shopping information or an item for providing gourmet information on the menu screen, the visitor guide apparatus 100 transmits a request for providing shopping information or gourmet information to the visitor management server 200.

When the visitor management server 200 receives the request for providing shopping information or gourmet information, the shopping information or gourmet information is read from the information database 204 through steps S214 and S216, and the read shopping information or gourmet information is read. The information is transmitted to the visitor guide device 100. In the visitor guide device 100,
When the shopping information or the gourmet information is received, the received shopping information or the gourmet information is displayed on the display unit 130 as shown in FIGS. 8 and 10. Thereby, the visitor can grasp the shopping information or the gourmet information. Note that the visitor can be provided with the weather information by the visitor guide device 100 in the same manner as described above.

Next, after the visitor leaves the theme park, the visitor management server 200 reads the personal information from the customer database 206 and
The marketing information and the advertisement information are read from the information database 204, and the marketing information and the advertisement information are transmitted to the visitor's email address based on the read personal information.

As described above, in the present embodiment, the RFID detection unit 310 that acquires the purchase history information based on the usage status of the visitor guide device 100 and the purchase history information acquired by the RFID detection unit 310 are stored in the visitor management server. Two
The visitor guide device 100 has a display unit 130 for displaying the related product guidance information received from the visitor management server 200, and the visitor management server 200 receives from the communication unit 320. It has a demand prediction analysis unit 210 that generates related product guidance information based on purchase history information, and a communication unit 214 that transmits the related product guidance information generated by the demand prediction analysis unit 210 to the visitor guide device 100.

As a result, the visitor purchase history information can be collected, so that it can be expected that demand is predicted and sales are increased. In addition, since it is possible to provide the visitor with information regarding the goods or services related to the goods or services that the visitor has purchased, it is possible to stimulate the visitor's willingness to purchase and to efficiently guide the visitor to the attraction or store. You can Therefore, it is possible to improve the efficiency of operation in the theme park as compared with the conventional one. In addition, the visitor management server 20
Since the purchase history information of the visitors can be collectively collected at 0, the purchase history information can be collected relatively easily on the theme park side.

Further, in the present embodiment, the RFID detecting unit 310 is installed at or near a place where a visitor is likely to purchase a product or service in the theme park, and the visitor guide apparatus 100 stores the tag information. It is possible and the tag information can be read without contact R
Having the FID non-contact type IC tag 140, the RFID detection unit 310 reads the tag information from the RFID non-contact type IC tag 140 in a non-contact manner and acquires the read tag information as a part of the purchase history information. ing.

As a result, the visitor can check the RFID detection unit 3
Since the purchase history information of the visitor can be acquired only by approaching the installation place of 10, the purchase history information can be collected more easily. Further, in the present embodiment, the RFID detection unit 310 that obtains movement history information based on the usage status of the visitor guide device 100, and the RF.
The visitor management server 200 includes a communication unit 320 that transmits the movement history information acquired by the ID detection unit 310 to the visitor management server 200, and the visitor management server 200 analyzes the movement state of the visitor based on the movement history information received from the communication unit 320. It has a movement status analysis unit 212.

As a result, it is possible to efficiently arrange attractions and stores by using the analysis result of the visitor movement situation. Therefore, it is possible to further improve the efficiency of operation in the theme park. In addition, since the visitor management server 200 can collectively collect visitor movement history information,
The movement history information can be collected relatively easily on the theme park side.

Further, in the present embodiment, the RFID detecting section 310 is installed in a place where visitors are supposed to pass in the theme park or in the vicinity thereof so that the visitor guide apparatus 100 can store the tag information. It has an RFID non-contact type IC tag 140 capable of reading tag information in a non-contact manner, and the RFID detection section 310 reads the tag information from the RFID non-contact type IC tag 140 in a non-contact manner, and the read tag information is movement history information. To get as part of.

As a result, the visitor can check the RFID detection unit 3
Since the visitor's movement history information can be acquired only by approaching the installation place of 10, the movement history information can be collected more easily. Further, in the present embodiment, the visitor management server 200 provides the visitor guide device 1 with congestion status information regarding the congestion status of attractions.
00, the visitor guide apparatus 100 is adapted to display the congestion status information received from the visitor management server 200.

As a result, it is possible to provide the visitor with information regarding the congestion status of the attraction, so that it is possible to stimulate the visitor's motivation and efficiently guide the visitor to a vacant attraction or shop. Therefore, it is possible to expect an increase in sales and further improve the efficiency of operation in the theme park. Further, in the present embodiment, the visitor management server 200
Based on the personal information of the customer database 206, will provide attraction guidance information regarding attractions that are likely to match the visitor's interests or preferences, and store guidance information regarding stores that are likely to match the visitor's interests or preferences. ing.

With this, it is possible to provide the visitor with information about an attraction or a store that seems to be suitable to the interest or taste of the visitor, so that the visitor is stimulated to take action and the visitor is efficiently guided to the attraction or the store. be able to. Therefore, it is possible to expect an increase in sales and further improve the efficiency of operation in the theme park.

Further, in the present embodiment, the visitor management server 200 is adapted to provide marketing information or advertisement information based on the personal information in the customer database 206. Thereby, the marketing information or the advertisement information can be provided to the visitor, and the repeat can be promoted. Therefore, it is possible to expect an increase in sales and further improve the efficiency of operation in the theme park.

In the above-described embodiment, the visitor guide device 100 includes the inventions 1 to 12, 15 to 19, and 2.
Corresponding to 1 or 22 visitor mobile devices, communication unit 1
10 corresponds to the personal information transmitting means of the invention 12, and the input unit 120 corresponds to the personal information input means of the invention 12. Further, the display unit 130 corresponds to the related product guidance information notifying means of the invention 2, 9, 15 or 18 or the congestion situation notifying means of the invention 11, and corresponds to the RFID non-contact type IC tag 1.
40 corresponds to the contactless tag of Invention 3, 5, 8, 10 or 15, and the visitor management server 200 corresponds to Invention 2,
It corresponds to 4, 7, 9, 11, 12, 15 to 20 management terminals.

Further, in the above-mentioned embodiment, the customer database 206 corresponds to the personal information storage means of the inventions 12 to 14, and the demand forecasting analysis section 210 comprises the inventions 2, 9 and.
Corresponding to 16 or 19 related product guide information generation means,
The movement status analysis unit 212 is the invention 4, 7, 17 or 20.
It corresponds to the movement status analysis means. In addition, the communication unit 21
4 corresponds to the related product guidance information transmitting means of the invention 2, 9, 16 or 19, and steps S214 and S216 correspond to the congestion status information transmitting means of the invention 11 or the useful information providing means of the inventions 12 to 14. , RFID detection unit 31
0 corresponds to the purchase history information acquisition means of the invention 2, 3, 9 or 10 or the movement history information acquisition means of the invention 4, 5, 7 or 8.

Further, in the above embodiment, the communication unit 3
20 corresponds to the purchase history information transmitting means of the invention 2, 9 or 16, or the movement history information transmitting means of the invention 4, 7, 17, 19 or 20, and the tag information is the invention 3 or 5,
Corresponding to the identification information of 8, 10 or 15, the attraction guidance information and the store guidance information are the inventions 1, 2, 9, 1
It corresponds to the guidance information of 3, 15, 16, 18, 19 or 21.

In the above-described embodiment, when executing the processes shown in the flow charts of FIGS. 2 and 6, the control program stored in advance in the ROM is executed, but the present invention is not limited to this. Alternatively, the program may be read into the RAM from a storage medium in which the program showing these procedures is stored and executed.

Here, the storage medium is a semiconductor storage medium such as RAM or ROM, a magnetic storage type storage medium such as FD or HD, an optical reading type storage medium such as CD, CDV, LD or DVD, or MO or the like. The magnetic storage type / optical reading type storage medium includes any storage medium as long as it is a computer-readable storage medium regardless of a reading method such as electronic, magnetic, or optical.

Further, in the above embodiment, the facility operation support system, the visitor portable device, the management terminal, the portable device program and the terminal program, and the facility operation support method according to the present invention are shown in FIG. In the above, although the case where the operation efficiency is improved in the theme park is applied, the present invention is not limited to this and can be applied to other cases without departing from the gist of the present invention.

[0102]

As described above, according to the facility operation support system according to claims 1 to 5 and 11 to 14 of the present invention, the purchase history information of the visitor can be collected, so that the demand forecast can be made. You can expect to increase sales by doing this. In addition, since it is possible to provide the visitor with information regarding the goods or services related to the goods or services that the visitor has purchased, it is possible to stimulate the visitor's willingness to purchase and to efficiently guide the visitor to the attraction or store. You can Therefore, as compared with the related art, it is possible to obtain the effect that the operation efficiency can be improved in the theme park, the shopping mall, and other facilities.

Further, claims 2 to 5 according to the present invention,
According to the facility operation support system described in 11 to 14,
Since the purchase history information of the visitors can be collectively collected at the management terminal, it is possible to obtain the effect that the purchase history information can be collected relatively easily on the facility side. Further, according to the facility operation support system of claim 3 of the present invention, the visitor's purchase history information can be acquired only by approaching the location where the purchase history information acquisition means is arranged. It is also possible to obtain the effect that the collection can be performed more easily.

Further, according to the facility operation support system of the fourth or fifth aspect of the present invention, the attraction and the store can be efficiently arranged by using the analysis result of the visitor movement situation. Therefore, it is possible to further improve the efficiency of operation in the theme park, shopping mall, and other facilities. Further, since the visitor's movement history information can be collectively collected at the management terminal, there is an effect that the facility side can relatively easily collect the movement history information.

Further, according to the facility operation support system of the fifth aspect of the present invention, the visitor's movement history information can be acquired only by approaching the location of the movement history information acquisition means. There is also an effect that the movement history information can be collected more easily. Furthermore, according to the facility operation support system of the sixth aspect of the present invention, it is possible to efficiently arrange the attraction and the store by using the analysis result of the visitor movement situation. Therefore, as compared with the related art, it is possible to obtain the effect that the operation efficiency can be improved in the theme park, the shopping mall, and other facilities.

Furthermore, claims 7 to 14 according to the present invention
According to the described facility operation support system, since it is possible to collect visitor movement history information collectively at the management terminal, it is possible to obtain the effect that the facility side can relatively easily collect movement history information. . Further, according to the facility operation support system of claim 8 of the present invention, the visitor's movement history information can be acquired only by approaching the location where the movement history information acquisition means is arranged. It is also possible to obtain the effect that the collection can be performed more easily.

Further, claim 9 or 10 according to the present invention.
According to the facility management support system described above, since it is possible to collect visitor purchase history information, it can be expected that demand forecasting can be performed and sales can be increased. In addition, since it is possible to provide the visitor with information regarding the goods or services related to the goods or services that the visitor has purchased, it is possible to stimulate the visitor's willingness to purchase and to efficiently guide the visitor to the attraction or store. You can Therefore, it is possible to further improve the efficiency of operation in the theme park, shopping mall, and other facilities. Further, since the purchase history information of the visitors can be collectively collected at the management terminal, there is an effect that the facility side can relatively easily collect the purchase history information.

Furthermore, according to the facility operation support system of the tenth aspect of the present invention, the visitor's purchase history information can be acquired only by approaching the location of the purchase history information acquisition means. There is also an effect that the purchase history information can be collected more easily. Further, according to the facility operation support system of claim 11 of the present invention, it is possible to provide the visitor with information regarding the congestion status of the section, which stimulates the visitor's willingness to act, and makes it possible to provide vacant attractions and shops. Visitors can be efficiently induced. Therefore, it is possible to expect an increase in sales, and it is possible to obtain the effect that the efficiency of the operation can be further improved in the theme park, the shopping mall and other facilities.

Further, claims 12 to 1 according to the present invention.
According to the facility operation support system described in 4, it is possible to provide the visitor with information that is considered to be beneficial to the visitor, so that it can be expected to increase sales. Therefore, it is possible to further improve the efficiency of operation in the theme park, shopping mall, and other facilities.

Furthermore, according to the facility operation support system of claim 13 of the present invention, it is possible to provide the visitor with information about an attraction or a store that is considered to be suitable for the visitor's interests or preferences. It also has the effect of inspiring motivation and efficiently guiding visitors to attractions and stores. Therefore, it is possible to expect an increase in sales, and it is possible to obtain the effect that the efficiency of the operation can be further improved in the theme park, the shopping mall and other facilities.

Further, according to the facility operation support system of the 14th aspect of the present invention, the marketing information or the advertising information can be provided to the visitor, so that the repeat can be promoted. Therefore, it is possible to expect an increase in sales, and it is possible to obtain the effect that the efficiency of the operation can be further improved in the theme park, the shopping mall and other facilities.

On the other hand, according to the visitor portable device of the fifteenth aspect of the present invention, the same effect as that of the facility operation support system of the third aspect can be obtained. On the other hand, according to the management terminal of claim 16 of the present invention, the same effect as that of the facility operation support system of claim 2 can be obtained. further,
According to the management terminal of claim 17 of the present invention, the same effect as that of the facility operation support system of claim 7 can be obtained.

On the other hand, according to the portable device program for the portable device of the eighteenth aspect of the present invention, the same effect as that of the portable device for a visitor of the fifteenth aspect can be obtained. On the other hand, according to the terminal program of claim 19 of the present invention, the same effect as that of the management terminal of claim 16 can be obtained. further,
According to the terminal program of claim 20 of the present invention, an effect equivalent to that of the management terminal of claim 17 can be obtained.

On the other hand, according to the facility operation support method of claim 21 of the present invention, the same effect as that of the facility operation support system of claim 1 can be obtained. Furthermore, according to the facility operation support method of claim 22 of the present invention, claim 6
The same effect as the facility management support system described can be obtained.

[Brief description of drawings]

FIG. 1 is a functional block diagram showing a configuration of a system to which the present invention is applied.

FIG. 2 is a flowchart showing an RFID detection process.

FIG. 3 is a diagram showing a data structure of a tracking database 202.

FIG. 4 is a diagram showing a data structure of a customer database 206.

FIG. 5 is a diagram showing an arrangement of buildings and the like and a traffic flow between the buildings.

FIG. 6 is a flowchart showing a visitor management process.

7 is a diagram showing a display screen of the visitor guide device 100. FIG.

8 is a diagram showing a display screen of the visitor guide device 100. FIG.

9 is a diagram showing a display screen of the visitor guide device 100. FIG.

10 is a diagram showing a display screen of the visitor guide device 100. FIG.

[Explanation of symbols]

100 visitor guide device 110 Communication unit 120 input section 130 display 140 RFID non-contact type IC tag 200 visitor management server 202 Tracking database 204 Information database 206 Customer Database 208 Database Access Department 210 Demand Forecast Analysis Unit 212 Movement status analysis unit 214 Communication unit 300 buildings 310 RFID detector 320 Communication unit

Claims (22)

[Claims] 1. An action history information indicating an action history of the visitor in the facility is collected by using a visitor portable device to be carried by a visitor visiting a theme park, a shopping mall, or other facility, and the collected action is collected. A system for supporting the operation of the facility based on history information, wherein the action history information includes purchase history information indicating a purchase history of a product or service purchased by the visitor in the facility, and the visitor mobile device. The purchase history information is acquired based on the usage status of the device, and based on the acquired purchase history information,
Generating related product guidance information about a product or service related to a product or service that the visitor has purchased, and presenting the generated related product guidance information to the visitor by the visitor portable device. Facility management support system characterized by. 2. The purchase history information according to claim 1, wherein a management terminal that manages the visitor portable device and the visitor portable device are communicably connected to each other, and the purchase history information is based on a usage status of the visitor portable device. And purchase history information transmitting means for transmitting the purchase history information acquired by the purchase history information acquiring means to the management terminal, wherein the visitor portable device receives from the management terminal. Related product guidance information notifying means for notifying related product guidance information, wherein the management terminal generates the related product guidance information based on the purchase history information received from the purchase history information transmission means. Generating means and related product guidance information transmitting means for transmitting the related product guidance information generated by the related product guidance information generating means to the visitor portable device. Facilities management support system which is characterized in that it has a. 3. The mobile device for a visitor according to claim 2, wherein the purchase history information acquisition means is arranged in a place in the facility where the visitor is likely to purchase a product or service or in the vicinity thereof. A contactless tag that can store information and can read the identification information in a contactless manner, wherein the purchase history information acquisition unit reads the identification information from the contactless tag in a contactless manner, and the read identification A facility operation support system, wherein information is acquired as a part or all of the purchase history information. 4. The movement history information according to claim 2, wherein the behavior history information includes movement history information indicating a movement history of the visitor moving in the facility, and the movement history information is based on a usage status of the visitor portable device. And a movement history information transmission unit that transmits the movement history information acquired by the movement history information acquisition unit to the management terminal, wherein the management terminal is from the movement history information transmission unit. A facility operation support system comprising: a travel situation analysis means for analyzing the travel situation of the visitor based on the received travel history information. 5. The mobile device for a visitor according to claim 4, wherein the movement history information acquisition means is arranged at or near a place where the visitor is supposed to pass in the facility, and the portable device for a visitor can store identification information. And a non-contact type tag capable of reading the identification information in a non-contact manner, wherein the movement history information acquisition means reads the identification information from the non-contact type tag in a non-contact manner, and moves the read identification information to the movement. A facility operation support system characterized by being obtained as part or all of history information. 6. An activity history information indicating an activity history of the visitor in the facility is collected by using a visitor portable device to be carried by a visitor who visits a theme park, a shopping mall or other facility, and the collected activity is collected. A system for supporting the operation of the facility based on history information, wherein the action history information includes movement history information indicating a movement history of the visitor moving in the facility, and the usage status of the visitor portable device. The facility operation support system is characterized in that the movement history information is acquired based on the information, and the movement status of the visitor is analyzed based on the acquired movement history information. 7. The moving history information according to claim 6, wherein a management terminal that manages the visitor portable device and the visitor portable device are communicably connected to each other, and the movement history information is based on a usage status of the visitor portable device. And a movement history information transmission unit that transmits the movement history information acquired by the movement history information acquisition unit to the management terminal, wherein the management terminal is from the movement history information transmission unit. A facility operation support system comprising: a travel situation analysis means for analyzing the travel situation of the visitor based on the received travel history information. 8. The mobile device for a visitor according to claim 7, wherein the movement history information acquisition means is arranged in a place where the visitor is supposed to pass or in the vicinity thereof, and the portable device for a visitor can store identification information. And a non-contact type tag capable of reading the identification information in a non-contact manner, wherein the movement history information acquisition means reads the identification information from the non-contact type tag in a non-contact manner, and moves the read identification information to the movement. A facility operation support system characterized by being obtained as part or all of history information. 9. The action history information according to claim 7, wherein the action history information includes purchase history information indicating a purchase history of the product or service purchased by the visitor in the facility, and based on the usage status of the visitor portable device. The purchase history information acquisition unit for acquiring the purchase history information, and the purchase history information transmission unit for transmitting the purchase history information acquired by the purchase history information acquisition unit to the management terminal, the visitor portable device, The related product guide information notifying unit for notifying related product guide information received from the management terminal is provided, and the management terminal generates the related product guide information based on the purchase history information received from the purchase history information transmitting unit. Related product guidance information generating means, and a related business which transmits the related product guidance information generated by the related product guidance information generating means to the visitor portable device. Guide information transmitting means, the related product guide information generating means, based on the purchase history information received from the purchase history information transmitting means, a product related to a product or service that the visitor has purchased, or A facility operation support system, wherein information about a service is generated as the related product guidance information. 10. The mobile device for a visitor according to claim 9, wherein the purchase history information acquisition means is arranged in a place in the facility where the visitor is likely to purchase a product or service or in the vicinity thereof. A contactless tag that can store information and can read the identification information in a contactless manner, wherein the purchase history information acquisition unit reads the identification information from the contactless tag in a contactless manner, and the read identification A facility operation support system, wherein information is acquired as a part or all of the purchase history information. 11. The congestion facility according to any one of claims 2 to 5 and 7 to 10, wherein the facility is provided with a plurality of buildings, spaces, and other sections, and the management terminal is congested with respect to the congestion status of the sections. A facility characterized by having congestion status information transmitting means for transmitting information to the visitor portable device, wherein the visitor portable device has a congestion status notifying means for notifying the congestion status information received from the management terminal. Operation support system. 12. The mobile device for a visitor according to claim 2, wherein the visitor portable device inputs personal information of the visitor, and personal information input by the personal information input device. Personal information transmitting means for transmitting the personal information received from the visitor portable device to the personal information storage means, and the personal information storage means. And a useful information providing means for providing the visitor with information that is considered to be beneficial to the visitor based on the personal information of the facility operation support system. 13. The facility according to claim 12, wherein the facility is provided with an attraction or a store, and the useful information providing unit determines the interest or preference of the visitor based on the personal information stored in the personal information storage unit. A facility operation support system, which is adapted to provide guidance information regarding the attraction or the store that is considered to be suitable. 14. The facility operation support according to claim 12, wherein the useful information providing means is adapted to provide marketing information or advertisement information based on the personal information stored in the personal information storage means. system. 15. A non-contact tag that is communicatively connected to a management terminal in the facility operation support system according to claim 3, wherein the identification information can be stored and the identification information can be read in a contactless manner. And a related product guide information notification means for notifying related product guide information received from the management terminal. 16. A device communicatively connected to a visitor portable device in the facility operation support system according to claim 2, wherein the related product guidance information is based on the purchase history information received from the purchase history information transmission means. And a related product guide information transmitting unit for transmitting the related product guide information generated by the related product guide information generating unit to the visitor portable device. . 17. A device communicably connected to a visitor mobile device in the facility operation support system according to claim 7, wherein the visitor's movement status is based on the movement history information received from the movement history information transmitting means. A management terminal, characterized in that it is provided with a movement status analysis means for analyzing the. 18. A program to be executed by the visitor portable device according to claim 15, comprising a computer, which is realized as related product guidance information notifying means for notifying related product guidance information received from the management terminal. A portable device program, which is a program for executing a process. 19. A program to be executed by the management terminal according to claim 16, which comprises a computer, wherein the related product generates the related product guidance information based on the purchase history information received from the movement history information transmission means. A program for executing processing realized as guide product information generation means and related product guide information transmission means for transmitting the related product guide information generated by the related product guide information generation means to the visitor portable device. Characteristic terminal program. 20. A program to be executed by the management terminal according to claim 17, which comprises a computer, wherein the movement status is analyzed to analyze the movement status of the visitor based on the movement history information received from the movement history information transmitting means. A terminal program, which is a program for executing a process realized as an analyzing unit. 21. Using a portable device for a visitor to be carried by a visitor visiting a theme park, shopping mall or other facility, action history information indicating an action history of the visitor in the facility is collected, and the collected action is collected. A method for supporting the operation of the facility based on history information, wherein the behavior history information includes purchase history information indicating a purchase history in which the visitor purchases a product or service in the facility, The purchase history information is acquired based on the usage status of the device, and based on the acquired purchase history information,
A facility characterized by generating related product guidance information about a product or service related to a product or service that the visitor has purchased, and presenting the generated related product guidance information to the visitor by the portable device for a visitor. Management support method. 22. Using a portable device for a visitor to be carried by a visitor visiting a theme park, shopping mall or other facility, action history information indicating an action history of the visitor in the facility is collected, and the collected action is collected. A method for supporting the operation of the facility based on history information, wherein the behavior history information includes movement history information indicating a movement history of the visitor moving in the facility, and the usage status of the visitor portable device. The facility operation support method, characterized in that the movement history information is acquired based on the information, and the movement status of the visitor is analyzed based on the acquired movement history information.