JP2010286991A - Internet shopping management device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an Internet shopping management device for directly linking to purchase processing from screen saver type merchandise advertisements. <P>SOLUTION: The Internet shopping management device is provided with: a means for accepting a merchandise information request including user ID from a screen saver module of a user terminal, and for transmitting relevant merchandise information from history information corresponding to the user ID; and a means for accepting a merchandise page request that designates merchandise displayed by the screen saver module, and for transmitting the page data of a merchandise page to start merchandise purchase processing. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technology for buying and selling products via a network such as the Internet.

  Recently, buying and selling of products using the Internet has been actively performed, and such online shopping has become an indispensable existence in daily life.

  However, since there are many online shopping sites on the Internet, each site has been devised to capture customers.

  As one of the ideas for promoting the sale of products and capturing customers, a technology that uses a screen saver such as a personal computer for advertisements of products has been proposed (for example, see Patent Document 1).

  Here, the screen saver is a function that is automatically activated when a certain time elapses without any user action in a personal computer or the like and displays a moving image on the screen. Originally intended to prevent burn-in on the tube surface of CRT (Cathode Ray Tube), but the role of preventing burn-in is almost eliminated by improving the technology of the display element, and entertainment (geometric patterns, figures, still images, movies, etc.) Often for the purpose of reproduction). It is also used for the purpose of improving security when a personal computer or the like is not used by requiring a password when returning from the screen saver screen.

JP 2008-225230 A

  The above-described technology using a screen saver such as a personal computer for advertisements of products and the like has a great appeal to the user because there are many opportunities to see the user's eyes, but directly from the advertisement displayed by the screen saver. It was not a mechanism linked to purchasing behavior. In other words, even if interest in the target product is urged by the display of the advertisement, it is necessary to exit the screen saver and then access the page of the target product again via the browser. Become. For this reason, it is often the case that the purchase of the product is abandoned due to the complicated operation, which is not sufficient as a measure for promoting the sale of the product and taking in the customer.

  The present invention has been proposed in view of the above-described conventional problems, and an object of the present invention is to provide an online shopping management apparatus capable of directly connecting to a purchase process from a product advertisement in a screen saver format. .

  In order to solve the above-described problem, in the present invention, as described in claim 1, a product information request including a user ID is received from a screen saver module of a user terminal, and history information corresponding to the user ID is received. A network shopping management apparatus comprising: means for returning related product information; and means for receiving a product page request specifying a product displayed by the screen saver module and returning page data of a product page for starting a product purchase process It is the gist.

  In addition, as described in claim 2, a step of receiving a product information request including a user ID from a screen saver module of a user terminal and returning related product information from history information corresponding to the user ID; and the screen saver module It is possible to configure as an online shopping management method including a step of receiving a product page request specifying a product displayed by the above and returning page data of a product page for starting a product purchase process.

  According to a third aspect of the present invention, the computer constituting the user terminal accesses the net shopping management server when the screen saver module is activated, acquires the product information, and temporarily stores the acquired product information in the storage area. Means for saving, means for displaying the product information stored in the storage area on the monitor of the user terminal, means for accepting selection of the product by the user, and obtaining predetermined information about the product selected by the user from the storage area The screen saver module program can be configured to function as means for starting the browser with the acquired information.

  In the online shopping management device of the present invention, there is a possibility that the user can be motivated to purchase even when the screen saver is being activated, and the purchase intention can be urged, and can be directly linked to the purchase behavior. .

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the data structure example of a storage area. It is a figure which shows the example of a data structure of a user database. It is a figure which shows the data structural example of a goods search history database. It is a figure which shows the example of a data structure of a goods purchase history database. It is a figure which shows the example of a data structure of a watch list database. It is a figure which shows the data structure example of a goods database. It is a figure which shows the hardware structural example of a net shopping management server. It is a sequence diagram which shows the process example of embodiment. It is a figure which shows the example of a screen of a screen saver. It is a figure which shows the example of a screen of a goods page.

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention.

  In FIG. 1, a plurality of user terminals 2 such as PCs (Personal Computers) operated by a user are connected to a network 1 such as the Internet. The user terminal 2 includes an input / output device 21 such as a monitor, a mouse, and a keyboard, a storage area 22 such as an HDD (Hard Disk Drive), an operating system 23 that is basic software, and a product purchase support that is one of screen saver modules. A unit 24 and a general browser (Web browser) 25 are provided.

  FIG. 2 is a diagram showing an example of the data structure of the storage area 22 and includes items such as “product ID”, “product name”, “product image”, “price”, “description”, and “URL”. “Product ID” is information for identifying a product to be sold (purchased). “Product name” is the name of the product. “Product image” is an appearance image of the product. “Price” is the sales amount of the product. “Description” is a simple description of the product. “URL” is an address of an individual product page of the product.

  Returning to FIG. 1, the operating system 23 includes a screen saver management unit 231 that activates a screen saver and performs operation settings. As the screen saver operation setting, a key (for example, a mouse) that triggers the setting of credential information (user ID, password, etc.) necessary for accessing the internet shopping management server 3 to be described later, and the release (wakeup) of the screen saver. It is not released by moving or clicking, but is released by clicking the release button or right-clicking the mouse).

  The product purchase support unit 24 includes a product information acquisition unit 241, a product information display unit 242, a product selection reception unit 243, a necessary information acquisition unit 244, and a browser activation unit 245.

  The product information acquisition unit 241 has a function of accessing the online shopping management server 3 when the product purchase support unit 24 is activated, acquiring product information, and temporarily storing the acquired product information in the storage area 22. .

  The product information display unit 242 has a function of displaying the product information stored in the storage area 22 on the monitor.

  The product selection receiving unit 243 has a function of receiving a user's selection of products from the product information displayed on the monitor.

  The necessary information acquisition unit 244 has a function of acquiring, from the storage area 22, predetermined information about the product selected by the user, in particular, a URL to the product page.

  The browser activation unit 245 has a function of activating the browser 25 with the information (URL) acquired by the necessary information acquisition unit 244. The browser 25 accesses the URL delivered at startup.

  The browser 25 performs request / acquisition / display of page data described in a language such as HTML (Hyper Text Markup Language), transmission of form data, and the like according to HTTP (Hyper Text Transfer Protocol) which is a standard protocol of the Internet. It has a function.

  On the other hand, connected to the network 1 is a network shopping management server 3 that performs product search and sales (purchase) management for access from the user terminal 2 operated by the user.

  The online shopping management server 3 includes a product information providing unit 31, a product page providing unit 32, and a product purchase processing unit 33 as functional units. These functional units are realized by a computer program executed on hardware resources such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) of a computer constituting the net shopping management server 3. It is what is done. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  The product information providing unit 31 includes a product information acquisition request handling unit 311, a user authentication unit 312, a history search unit 313, a watch list search unit 314, and a product search unit 315.

  The product page providing unit 32 includes a product page request handling unit 321 and a product page generation unit 322.

  Further, a user database 301, a product search history database 302, a product purchase history database 303, a watch list database 304, and a product database 305 are provided as databases referred to by the net shopping management server 3. These databases systematically hold predetermined data on a storage medium such as an HDD (Hard Disk Drive) in a computer that holds the database.

  FIG. 3 is a diagram showing an example of the data structure of the user database 301, and has items such as “user ID” and “password”. “User ID” is information for identifying a user. “Password” is secret information for authentication.

  FIG. 4 is a diagram showing an example of the data structure of the product search history database 302, and has items such as “user ID”, “search word”, and “search date / time”. “User ID” is information for identifying a user. “Search word” is a search word of a query instructed by the user. A logical operation expression may be included. “Search date and time” is the date and time when the search was performed.

  FIG. 5 is a diagram showing an example of the data structure of the product purchase history database 303, and has items such as “user ID”, “purchased product”, and “purchase date”. “User ID” is information for identifying a user. “Purchased product” is information for specifying a purchased product, and corresponds to a product name or a product ID. “Purchase date” is the date when the purchase was made.

  FIG. 6 is a diagram showing an example of the data structure of the watch list database 304, and includes items such as “user ID”, “URL”, and “registration date”. “User ID” is information for identifying a user. “URL” is an address of a product page to be watched. “Registration date” is the date and time when the watch target was registered.

  FIG. 7 is a diagram showing an example of the data structure of the product database 305, and includes items such as “product ID”, “product name”, “product image”, “price”, “description”, “keyword”, “category”, and “URL”. Yes. “Product ID” is information for identifying a product to be sold (purchased). “Product name” is the name of the product. “Product image” is an appearance image of the product. “Price” is the sales amount of the product. “Description” is a simple description of the product. The “keyword” is a list of phrases used for searching for the product. “Category” is a classification to which the product belongs. “URL” is an address of an individual product page of the product.

  Returning to FIG. 1, the product information providing unit 31 of the online shopping management server 3 has a function of providing product information in response to a request from the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2. .

  The product information acquisition request handling unit 311 has a function of receiving a product information acquisition request from the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2 and returning the product information.

  The user authentication unit 312 has a function of searching the user database 301 based on a user ID and a password accompanying a request for product information acquisition from the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2 and performing user authentication. Have.

  The history search unit 313 searches the product search history database 302 and the product purchase history database 303 based on the user ID associated with the product information acquisition request from the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2, It has a function of acquiring the product search history and product purchase history of the corresponding user.

  The watch list search unit 314 searches the watch list database 304 based on the user ID associated with the product information acquisition request from the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2, and the corresponding user watch target It has a function to acquire products.

  The product search unit 315 has a function of searching the product database 305 for products that the user is expected to be interested based on the search results of the history search unit 313 and the watch list search unit 314. For example, from the acquired product search history, a product search is performed using a search word included in the history. From the acquired product purchase history, a category is acquired from the purchased product (product ID, product name) included in the history, and the product is searched in the category. From the acquired watch list, the product ID is specified from the URL to be watched, the category is acquired, and the product is searched in the category.

  The product page providing unit 32 has a function of providing product page data in response to a product page request from the browser 25 of the user terminal 2.

  The product page request handling unit 321 has a function of receiving a product page request from the browser 25 of the user terminal 2 and returning page data of the product page.

  The product page generation unit 322 has a function of dynamically generating page data of the product page received by the product page request handling unit 321. In addition, when the product page is prepared as a file in advance, it is only necessary to deliver the product page without generating it.

  The product purchase processing unit 33 has a function of performing predetermined processing for product purchase with the browser 25 of the user terminal 2.

  FIG. 8 is a diagram illustrating a hardware configuration example of the net shopping management server 3.

  In FIG. 8, the net shopping management server 3 is connected to a CPU 3002, ROM 3003, RAM 3004, NVRAM (Non-Volatile Random Access Memory) 3005, I / F (Interface) 3006, and I / F 3006 connected to a system bus 3001. Also provided are an I / O (Input / Output Device) 3007 such as a keyboard, mouse, monitor, CD / DVD (Compact Disk / Digital Versatile Disk) drive, HDD 3008, NIC (Network Interface Card) 3009, and the like. M is a medium (recording medium) such as a CD / DVD in which a program or data is stored.

  The hardware configuration of the user terminal 2 is the same as that shown in FIG. 8 when the user terminal 2 is a PC.

<Operation>
FIG. 9 is a sequence diagram showing a processing example of the above embodiment.

  In FIG. 9, when the screen saver management unit 231 of the operating system 23 of the user terminal 2 detects that a certain time has passed without any action by the user (time up) (step S101), the product purchase support unit which is a screen saver module 24 is started (step S102).

  The activated product purchase support unit 24 uses the product information acquisition unit 241 to store the user ID and password stored in the product purchase support unit 24 in the product information providing unit 31 of the net shopping management server 3 that is a preset destination address. A product information request is made (step S103). This request is not a page data request, but is made in a format according to HTTP, which is a standard protocol of the Internet.

  The product information providing unit 31 of the online shopping management server 3 receives the product information request by the product information acquisition request handling unit 311 and performs user authentication by the user authentication unit 312 (step S104). That is, the user authentication unit 312 searches and confirms whether the user ID and password combination received by the product information acquisition request handling unit 311 exists in the user database 301.

  Next, the product information providing unit 31 of the online shopping management server 3 searches the product search history database 302 based on the user ID by the history search unit 313 (step S105). That is, the history search unit 313 searches the product search history database 302 using the user ID as a key, and acquires a corresponding search word.

  Next, the product information providing unit 31 of the online shopping management server 3 searches the product purchase history database 303 based on the user ID by the history search unit 313 (step S106). That is, the history search unit 313 searches the product purchase history database 303 using the user ID as a key, and acquires the corresponding purchased product.

  Next, the merchandise information providing unit 31 of the online shopping management server 3 uses the watch list search unit 314 to search the watch list database 304 based on the user ID (step S107). That is, the watch list search unit 314 searches the watch list database 304 using the user ID as a key, and acquires the URL to be watched.

  Next, the merchandise information providing unit 31 of the online shopping management server 3 uses the merchandise search unit 315 to select the merchandise that the user is expected to be interested in based on the search results of the history search unit 313 and the watch list search unit 314. A search is performed from the database 305 (step S108). For example, from the acquired product search history, a product search is performed using a search word included in the history. From the acquired product purchase history, a category is acquired from the purchased product (product ID, product name) included in the history, and the product is searched in the category. From the acquired watch list, the product ID is specified from the URL to be watched, the category is acquired, and the product is searched in the category.

  The product search unit 315 delivers the product information as a search result to the product information acquisition request response unit 311, and the product information acquisition request response unit 311 transmits the product information to the product purchase support unit 24 of the user terminal 2 that is the request source. (Step S109). This data transmission is performed in a format according to HTTP, which is a standard protocol of the Internet.

  The product information is received by the product information acquisition unit 241 of the product purchase support unit 24 of the user terminal 2, and is temporarily stored in the storage area 22 (step S110).

  Next, the product information display unit 242 of the product purchase support unit 24 extracts the product information to be displayed based on a predetermined rule from the storage area 22, and displays it on the monitor as a screen saver screen (step S111). The display of the product is repeated periodically changing the target. FIG. 10 is a diagram showing an example of a screen saver screen. Here, product images, descriptions, and the like are displayed in four divided areas.

  Returning to FIG. 9, when the user of the user terminal 2 is interested in the product displayed on the screen saver screen, the user clicks the product image on the screen (step S112). A general screen saver releases the operation of the screen saver by moving the mouse or clicking the mouse. Under the management of the screen saver management unit 231 of the operating system 23 in advance, the screen saver is not released by moving or clicking the mouse, but clicks the release button. The screen saver operation is not canceled by moving the mouse or clicking the mouse.

  When the product selection receiving unit 243 of the product purchase support unit 24 detects the mouse click of the user, the product selection receiving unit 243 specifies the product from the coordinate position clicked by the mouse, and acquires information such as the URL of the product page from the storage area 22 (step S113). ).

  Next, the browser activation unit 245 of the product purchase support unit 24 activates the browser 25 with the information (URL) acquired by the necessary information acquisition unit 244 (step S114).

  The browser 25 makes a product page request to the product page providing unit 32 of the net shopping management server 3 indicated by the URL delivered at the time of activation (step S115). For the page request, a message including a GET method according to HTTP, which is a standard protocol of the Internet, and a request URI (Uniform Resource Indicator) is transmitted from the browser 25 of the user terminal 2 to the product page providing unit 32 of the net shopping management server 3. It is done by doing.

  The product page providing unit 32 of the online shopping management server 3 receives the product page request from the product page request handling unit 321, generates the page data of the product page using the product page creation unit 322 (step S 116), and the product page request handling unit. It transmits to the browser 25 of the user terminal 2 from 321 (step S117). The page data is transmitted from the product page providing unit 32 of the net shopping management server 3 to the browser 25 of the user terminal 2 in accordance with an HTTP response or the like.

  The browser 25 of the user terminal 2 displays the product page based on the received page data (step S118). FIG. 11 is a diagram showing an example of a product page screen, in which detailed information on products is posted and a “purchase” button is provided.

  Returning to FIG. 9, when the user of the user terminal 2 selects the “purchase” button from the product page (step S 119), the product purchase is performed between the browser 25 of the user terminal 2 and the product purchase processing unit 33 of the net shopping management server 3. The process is started (step S120), and the merchandise purchase process is completed after specifying the settlement method and the merchandise delivery destination.

<Summary>
The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Network 2 User terminal 21 Input / output device 22 Storage area 23 Operating system 231 Screen saver management part 24 Goods purchase support part 241 Goods information acquisition part 242 Goods information display part 243 Goods selection reception part 244 Necessary information acquisition part 245 Browser starting part 25 Browser DESCRIPTION OF SYMBOLS 3 Net shopping management server 31 Product information provision part 311 Product information acquisition request response part 312 User authentication part 313 History search part 314 Watch list search part 315 Product search part 32 Product page provision part 321 Product page request response part 322 Product page generation part 33 Product Purchase Processing Unit 301 User Database 302 Product Search History Database 303 Product Purchase History Database 304 Watch List Database 305 Product Database

Claims (3)

Means for receiving a product information request including a user ID from the screen saver module of the user terminal, and returning related product information from the history information corresponding to the user ID;
An online shopping management apparatus comprising: means for receiving a product page request specifying a product displayed by the screen saver module and returning page data of a product page for starting a product purchase process. Receiving a product information request including a user ID from the screen saver module of the user terminal, and returning related product information from the history information corresponding to the user ID;
An online shopping management method comprising: receiving a product page request specifying a product displayed by the screen saver module, and returning page data of a product page for starting a product purchase process. Computers that make up user terminals
Means for accessing the online shopping management server at the time of starting the screen saver module to acquire product information, and temporarily storing the acquired product information in a storage area;
Means for displaying product information stored in the storage area on a monitor of a user terminal;
Means for accepting selection of a product by a user;
Means for acquiring predetermined information about the product selected by the user from the storage area;
A screen saver module program that functions as a means to start a browser with the acquired information.