JP2007241403A - Customer collection system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve problems that conventional customer collection technologies using customer complimentary services do not increase customer incentive for merchandise purchase more than usually and it is difficult to increase customer pulling power more than usually for shops. <P>SOLUTION: A customer collection system is structured to provide different complimentary services for every customer by determining depending on probability processing for the content and degree of complimentary services, such as a discount rate. In the customer collection system, a display timing for the discount rate is determined when a combination of a half ticket (a first ID) that is acquired first from a magazine and the remaining half ticket (a second ID) that is acquired at a shop is confirmed, so that the content and degree of complimentary services are not known at the stage of acquiring the first half ticket and expectations of users are increased. In addition, the content of complimentary services is displayed as a game result to add an entertainment aspect and to increase expectations of customers. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a technique for efficiently attracting customers to a store by providing preferential treatment to a customer using a mobile phone such as an electronic coupon.

  Conventionally, a customer attracting service using a mobile phone called an “electronic coupon” has been performed. In this case, a user accesses a server on a network using a mobile phone and downloads data such as a coupon image. Customers can receive discounts at the time of product purchases by presenting coupon images printed on the data or coupon images displayed on mobile phone displays to store clerk or terminal at stores. It is a service to attract customers.

Further, in Patent Document 1, in such an electronic coupon system, a technique for making an electronic coupon readable by an existing barcode system in a store by converting the electronic coupon into a barcode and downloading it to a mobile phone, or its barcode A technique is disclosed that makes it possible to obtain various types of marketing information for customers using an electronic coupon service by generating and including user identification information. Thereby, the convenience at the time of showing an electronic coupon for a customer improves, and the collection efficiency of customer data for marketing can be improved for a store.
Japanese Patent No. 3527211

  However, the conventional technology mentioned above is not a technology that increases the incentives for purchasing goods and services for customers compared to the usual customer-preferred customer-collection services. There is a problem that it is difficult to expect improvement.

  In order to solve the above problems, the special treatment varies depending on each customer by determining the contents and extent of the special treatment that can be received with an electronic coupon obtained with a mobile phone, such as the discount rate, individually by probability processing. Provide a customer acquisition system with a configuration to provide

  Moreover, in the customer collection system of this invention, if it is an electronic coupon, it will divide | segment into the condition of a 1st stub (1st ID) and a 2nd stub (2nd ID), and it will comprise so that the timing which each acquires may differ. . As a result, the discount rate that has been determined to change and the timing at which the customer knows the specific rate, for example, is a combination of a stub that is first acquired in a magazine, for example, and the remaining stub that is acquired at a store etc. By using the confirmed timing, it is configured so that the contents and degree of the preferential treatment are not known at the first stub (first ID) acquisition stage, and the expectation of the user is improved.

  In addition, the display of the contents and degree of preferential treatment determined by the change is displayed as a result of the game executed on the mobile phone by acquiring the remaining stub (second ID) at the store (but basically the game The entertainment content is given by adopting a configuration in which the progress of the game is controlled so that the result of the probability process results in a game result corresponding to the content of the benefit that has been determined to change as a result of the probability process. That is to improve customer expectations.

  In the present invention, as the first invention, the acquisition timing at the customer's mobile phone of the information (customer preferential information) regarding the preferential content and degree determined by the probability processing is the first ID (first stub, etc.) ) To provide a customer acquisition system. In other words, in this customer collection system, the customer preferential information on the mobile phone has already been accumulated in data before going to the store etc., but the data is displayed at the store ID etc. It takes the composition that it becomes after acquiring.

  According to a second aspect of the present invention, there is provided a customer attraction system in which customer preferential information acquisition timing on a mobile phone is set as the acquisition timing of the second ID, that is, the timing when the customer visits the store.

  In addition, as a third invention, for example, a customer attraction system is provided which has a configuration in which, for example, a combination authentication of a first ID and a second ID, distribution of a game program, and provision of customer preferential information are provided as a Web service.

  Specifically, the first to third aspects of the present invention are a customer collection system including a mobile phone and a server device. The mobile phone according to the first aspect of the present invention is a first ID acquisition unit that acquires a first ID, and a first ID acquisition completion notification that includes its own mobile phone identification information in response to the acquisition of the first ID. A mobile transmission unit, a first customer preferential information acquisition unit that acquires customer preferential information generated by a probability process that is returned in response to the transmission of the first ID acquisition notification, and a second ID acquisition that acquires a second ID A game execution unit that executes an amusement game in response to the acquisition of the second ID, and the first ID and the second ID are in a predetermined relationship, the acquired customer preferential information is executed for the amusement game. And a display unit for displaying according to the above.

  The server device receives a first server receiving unit that receives the first ID acquisition notification, a first holding unit that holds the mobile phone self-identification information included in the first ID acquisition notification, and customer preferential information. A probability process executing unit for executing a probability process for generating, a customer preferential information generating unit for generating customer preferential information based on the executed probability process, and the generated customer preferential information for the first ID acquisition notification And a first server transmission unit that transmits the data in response to reception.

  The mobile phone according to the second aspect of the invention includes a first ID acquisition unit that acquires a first ID, a second ID acquisition unit that acquires a second ID, and an identification of the mobile phone according to the acquisition of the second ID. A second mobile transmission unit that transmits a second ID acquired notification including information, a second customer preferential information acquisition unit that acquires customer preferential information generated by probability processing in response to transmission of the second ID acquired notification, and The game execution unit that executes the amusement game in response to the acquisition of the second ID, and the customer preferential information acquired when the first ID and the second ID have a predetermined relationship are displayed in accordance with the execution of the amusement game And a display unit for performing the above.

  The server device generates a second server receiving unit that receives the second ID acquisition notification, a second holding unit that holds the self-identification information of the mobile phone included in the second ID acquisition notification, and generates customer preferential information. A probability process executing unit for executing a probability process for performing, a customer preferential information generating unit for generating customer preferential information based on the executed probabilistic process, and receiving a second ID acquisition notification of the generated customer preferential information And a second server transmission unit that transmits the response according to the above.

  The server device of the third aspect of the present invention includes a first ID receiving unit that receives a first ID transmitted from a mobile phone, and a mobile phone identification information receiving unit that receives mobile phone identification information transmitted from the mobile phone. A second ID receiving unit that receives the second ID transmitted from the mobile phone, a determination unit that determines whether the first ID and the second ID are in a predetermined relationship, and for generating customer preferential information A probability process executing unit for executing a probability process, a customer preferential information generating unit for generating customer preferential information based on the executed probability process, and a game information transmitting unit for transmitting amusement game information to be playable on a mobile phone; A customer preferential information transmitting unit for transmitting customer preferential information according to a predetermined timing of play on the mobile phone of the amusement game when the determination result in the determining unit is a predetermined determination result , Characterized in that it is configured to have a.

  The mobile phone includes a first ID acquisition unit that acquires the first ID, a first ID transmission unit that transmits the acquired first ID, a second ID acquisition unit that acquires the second ID, and the acquired first ID. A second ID transmission unit for transmitting a second ID, a play unit for playing an amusement game based on amusement game information transmitted from the server device, and a customer transmitted from the server device in accordance with a predetermined timing of play The present invention is characterized in that it has a customer preferential information receiving unit for receiving preferential information and a display unit for displaying the received customer preferential information.

  According to the present invention having the above-described configuration, the customer's expectation can be improved as described above, so that the customer's purchasing incentive can be increased as compared with the conventional normal customer benefit system. Therefore, it is possible to provide a customer collection system that improves the ability to attract customers to the store.

  In addition, since the first ID and the second ID are separate in the customer collection system of the present invention, it is possible to make the alteration more difficult than in the case of single ID data, for example. Also, download and other processes such as downloading customer preferential information with a large amount of data including result image data when acquiring the first ID, and downloading a game program with a large amount of data when acquiring the second ID Can be distributed to reduce processing load and processing time. Further, by executing probability processing and generating customer preferential information in the server device, the preferential situation provided by the store can be controlled in the center.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. Note that the present invention is not limited to these embodiments, and can be implemented in various modes without departing from the spirit of the present invention.

  The first embodiment will mainly describe claims 1, 4 and 5. In the second embodiment, claims 2, 4 and 5 will be mainly described. In the third embodiment, claims 3, 4 and 5 will be mainly described.

<< Outline of the Invention >>
FIG. 1 is a conceptual diagram for explaining an example of a customer preferential service provided in common in the customer collection system of the first embodiment and the second embodiment shown below. As shown in (1) of FIG. 1, for example, a two-dimensional bar code indicating “a discount electronic coupon for all-you-can-eat cakes at a restaurant α” is published in a magazine or the like. Then, a customer who wants to use the all-you-can-eat discount service takes a two-dimensional barcode published in a magazine with the built-in camera of the mobile phone and acquires the ID contained in the two-dimensional barcode as the first ID. Store it in the phone's flash memory. However, at this stage, for example, only the “image of the electronic coupon stub 1” is displayed on the screen of the mobile phone, and the discount rate of the all-you-can-eat cake is not displayed. The discount rate is still unknown.

  (2) Then, the customer goes to the restaurant α with the data of the first ID and expecting the discount rate. Then, after enjoying the all-you-can-eat cake, the customer receives the data of the “remaining stub 2” including the second ID from the register by infrared data communication or the like at the checkout stage, for example.

  (3) Then, for example, an authentication process with application software downloaded in advance to a mobile phone, an authentication process with a server device on the network, or the like is executed. If the authentication process confirms that the combination of the first ID and the second ID is correct (coupon stub 1 is confirmed to be a coupon stub for an all-you-can-eat cake of this restaurant α), For example, a game for determining a discount rate (apparently) is executed assuming that a discount coupon is formed by combining the stub A and the stub B of the electronic coupon.

  (4) Here, when the preferential treatment result that the discount rate of 10% is usually offered as 20% for the customer is determined by the probability processing in the server device, for example, by a mobile phone In the fortune game to be executed, the fortune selected by the customer is displayed with a special content “Daiyoshi: 20% OFF”, and the fee is settled at the discount rate.

  In addition to being able to receive discounts and other special treatment services in this way, customers can actually go to an all-you-can-eat cake shop and expect that the discount rate will not be known until they enter the store, place an order, or check out. Or, you can feel the amusement and expectation that the discount rate is (apparently) determined by fortune tickets.

Example 1
<Overview>
Subsequently, the first ID described above, that is, the timing at which information (customer preferential information) such as preferential treatment content determined by the probability processing in the server device is acquired by the customer's mobile phone is the first ID. The outline of the customer collection system, which is the acquisition timing, will be described. That is, in the customer attraction system of the present embodiment, the customer preferential information on the mobile phone has already been accumulated before going to the store etc., but the data is displayed at the store ID etc. It takes the composition that it becomes after acquiring.

  FIG. 2 is a conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the first embodiment. As shown in FIG. 2, (1) a customer shoots a two-dimensional barcode published in a magazine, for example, with a mobile phone, and a coupon for an all-you-can-eat cake at a restaurant α including the first ID “AABB” Get stub 1. (2) Then, in the customer collection system of the first embodiment, unlike the second embodiment described later, the customer such as “discount rate 20%” determined by the probability processing of the server device at the acquisition timing of the first ID, for example. Preferential information is acquired and stored in a flash memory or the like in advance. However, at this stage, only the customer preferential information data is accumulated, and the contents such as the discount rate are not displayed.

  (3) Then, as described above, the customer obtains the coupon stub 2 including the remaining second ID “CCDD” from the register of the store, for example, using the mobile phone, and the coupon stub 1 and stub 2 are the correct combination. It is authenticated whether or not. (4) If the combination is correct as a result of authentication, the customer is given the right to receive discounts for all-you-can-eat cakes, and the discount rate numerical data stored and held in the flash memory of the mobile phone in advance Is displayed after the game is executed.

<Functional configuration>
FIG. 3 is a diagram illustrating an example of functional blocks in the customer collection system according to the present embodiment. As shown in this figure, the customer collection system of the present embodiment includes a “mobile phone” (0300) and a “server device” (0310). The mobile phone and the server device are connected via a network, and customer preferential information generated by the probability processing in the server device is transmitted to the mobile phone via the network. In addition, the “mobile phone” has the above network connection function, and is provided with a display or speaker as an output destination of the acquired electronic coupon or customer preferential information, a data transmission port to a store terminal, or the like. For example, PHS (Personal Handyphone System), PDA (Personal Digital Assistance), other communication terminals, and the like may be used.

  In addition, each component of the mobile phone and the server device constituting the system described below can be realized as hardware, software, or both hardware and software. Specifically, if a computer is used, a CPU, a main memory, a bus, or a secondary storage device (a storage medium such as a hard disk, a nonvolatile memory, a CD-ROM or a DVD-ROM, and a reading drive for these media) Etc.), hardware components such as printing devices, display devices, other external peripheral devices, I / O ports for the external peripheral devices, driver programs for controlling these hardware, other application software, and information input Examples include user interfaces that are used. In this system, one configuration requirement may be realized by one hardware or software, two or more configuration requirements may be realized by one hardware or software, and vice versa. May be realized by two or more hardware and software.

  In addition, these hardware and software process the program developed on the main memory with the CPU, and process, store, and output data stored on the memory and hard disk, and data input via the interface. It is used for processing or controlling each hardware component.

  The present invention can be realized not only as a system but also as a method. A part of the invention can be configured as software. Furthermore, a software product used for causing a computer to execute such software and a recording medium in which the product is fixed to a recording medium are naturally included in the technical scope of the present invention (the same applies throughout the present specification). Is).

  The configuration requirements of the mobile phone that constitutes the customer collection system of this embodiment will be described below with reference to FIG.

  As shown in FIG. 3, the “mobile phone” (0300) includes a “first ID acquisition unit” (0301), a “first mobile transmission unit” (0302), and a “first customer preferential information acquisition unit” ( 0303), “second ID acquisition unit” (0304), “game execution unit” (0305), and “display unit” (0306).

  The “first ID acquisition unit” (0301) has a function of acquiring a first ID. The “first ID” is an ID (identifier) that is used together with a later-described “second ID” that is paired with the first ID, and is necessary for obtaining a right to receive a customer preferential service indicated by customer preferential information described later. ). In the present invention, the distribution form of the first ID includes a form distributed to customers mainly through media.

  Here, in this embodiment, the IDs are set as separate IDs such as the first ID and the second ID in this way, so that the timing for acquiring the first ID and the timing for acquiring the second ID on the mobile phone are set. Can be shifted in time. And by shifting the acquisition timing in this way, for example, after the customer obtains the first ID, it is possible to wait until the customer ID is displayed by acquiring the second ID. Expectation can be improved.

  This first ID data acquisition method is, for example, published as a two-dimensional barcode in magazines, free papers, street posters, etc., and is acquired by photographing with a built-in camera of a mobile phone or scanning with a scanner. A method is mentioned. Alternatively, a method of acquiring a character / numerical string indicating the first ID by a customer using a numeric keypad of a mobile phone or the like can be used. Other acquisition methods include a method of receiving and acquiring the first ID data from a street terminal using an infrared communication function or the like, and maintaining the attachment by attaching the distributed attachment to a mobile phone. For example, a method in which the mobile phone acquires the first ID that is being performed. Or, for example, data of the first ID is stored in a server device on the network, and the data is downloaded by pull type using the network connection function of the mobile phone, or automatically distributed from the server device by push type The method of receiving is also mentioned.

  In addition, the acquired first ID may be variously visualized and displayed on the display of the mobile phone to indicate the acquisition.

  FIG. 4 shows an example of the visualized first ID and a second ID described later. As shown in FIG. 4A, for example, when the data of the first ID is acquired, it is displayed as “stub 1” such as an electronic coupon on the display of the mobile phone, and the second ID described later is “the remaining half ID”. A visual image displayed as “ticket 2” can be mentioned. Then, when the combination of the first ID and the second ID is authenticated, one electronic coupon is displayed.

  Alternatively, as shown in FIG. 4B, for example, the first ID is displayed as a “locked treasure chest” and the second ID is displayed as a “release key”. If the combination is authenticated, the treasure box may be unlocked and a treasure such as a voucher may be displayed. Further, as shown in FIG. 4C, for example, “writer” is displayed by acquiring the data of the first ID, and “paper (written with lemon juice)” is acquired by acquiring the data of the second ID. When the combination of the first ID and the second ID is authenticated in the display of the visual image, various discounts are displayed.

  Since the first ID and the second ID are paired and indicate the right to receive the customer preferential service indicated by the customer preferential information, if there is a visual image, the image is also paired as shown in FIG. Although it is desirable, the visualization of the first ID and the second ID is of course not limited thereto.

  The “first mobile transmission unit” (0302) has a function of transmitting a first ID acquisition completion notification to the server device via the network in response to the acquisition of the first ID. The “first ID acquisition completion notification” is a notification indicating that the first ID has been acquired by the mobile phone, and includes the acquired mobile phone identification information of the mobile phone. The “mobile phone identification information” is information for identifying a mobile phone, and includes, for example, a device ID or MAC address that is uniquely assigned to the device at the time of manufacture, or a phone number or an e-mail address of the mobile phone. It is done.

  And since the apparatus ID etc. of the mobile telephone which acquired 1st ID are transmitted with respect to a server apparatus in this way, the effectiveness of the mobile telephone can be confirmed at the time of utilization of 1st ID, for example. This is, for example, whether or not the first ID is illegally acquired from another mobile phone when the first ID is used (when a combination of the first ID and the second ID, which will be described later, is authenticated and received a customer preferential treatment). Whether the acquisition is legitimate or not is confirmed by using the mobile phone identification information held in the server device or the like by the transmission.

  Further, the number of purchase actions may be counted in association with the mobile phone identification information, or the presence / absence of permission to receive mobile advertisement mail may be determined in association with the mobile phone identification information. By doing so, it is possible to provide a service such as preferential treatment for a purchase with a large number of purchase actions or for which an advertisement mail reception is permitted in the probability process.

  Or you may utilize for marketing by hold | maintaining the purchase merchandise name, purchase place, purchase time zone, etc. at the time of the purchase action using the first ID in association with the mobile phone identification information.

  Note that the transmission of the first ID acquisition completion notification in the first portable transmission unit may be automatically executed by application software downloaded at the time of acquiring the first ID or before the acquisition, for example. good. Or when acquiring 1st ID, the structure etc. which are made to input by a user, such as providing an input form by making the input of a mobile phone number essential and transmitting are also mentioned.

  The “first customer preferential information acquisition unit” (0303) has a function of acquiring customer preferential information generated by the probability process, and here, the customer preferential information to be acquired is the transmission of the first ID acquisition completion notification. It is characterized by being replied according to. In addition, in Example 2, this customer preferential information is returned not according to 1st ID but according to transmission of 2nd ID acquisition completion notification, It is characterized by the above-mentioned.

  “Customer preferential information” refers to information for preferential treatment of customers regarding the provision of products and services. For example, information indicating discounts, free offers, upgrades, etc. for purchasing products and services, provision of sample products and experience services And information indicating the provision of an optional present or the like prepared in connection with a purchased product or service or separately.

  The “second ID acquisition unit” (0304) has a function of acquiring a second ID. The “second ID” refers to an ID (identifier) that is used together with the “first ID” and is necessary for obtaining the right to receive the customer special service indicated by the customer special information.

  Specifically, the first ID “AABB” and the second ID “CCDD” are paired in advance, and a game described later is executed when the combination is authenticated, and the customer receives the customer special offer indicated by the customer special offer information. You can get the right to receive it. Moreover, the combination etc. are set by the service provider, the server operator, etc., and it is good to use for the authentication of the combination etc. by making it tabulated data.

  The acquisition of the second ID can be basically acquired by the same method as the first ID. However, in order to improve the customer's expectation and increase the ability to attract customers, for example, it can be obtained by wireless data communication from store terminals such as order terminals and registers, or on posters posted at stores. It is desirable that the second ID is acquired at the store or the like at the time of purchase, such as a method of acquiring by photographing a two-dimensional barcode.

  Moreover, this system may be provided with the following structures, for example so that 1st ID and 2nd ID may acquire with time shift | offset | difference. In other words, after the acquisition of the first ID, a mechanism for detecting that the mobile phone has passed a predetermined point on the moving means such as a ticket gate of a station or other predetermined points is provided. If there is no movement, the configuration is such that acquisition of the second ID on the mobile phone is prohibited. Alternatively, there may be a configuration in which the first ID is acquired by a mobile phone at the first visit and the second ID corresponding to the first ID is distributed at the next visit.

  And by shifting the acquisition timing of 1st ID and 2nd ID in this way, the following effects can also be anticipated besides the effect of the above-mentioned customer's expectation improvement. That is, in accordance with the acquisition of the first ID on the mobile phone, for example, the total of all discount rates transmitted from the server device described later is a discount service provided by the store. It is an effect that it is possible to predict the implementation status of discount services in the future by determining that all discount rates presented in 1 are actually used discount services.

  Moreover, this system may be equipped with the following structures which prohibit that the acquisition timing of 1st ID and 2nd ID becomes reverse. For example, a configuration that prohibits acquisition of the second ID if the first ID is not held, or a configuration in which the game described later is not executed or the game is always over when the acquisition order is reversed may be used.

  And by making 1st ID and 2nd ID separate in this way, the tampering can be made more difficult than the case of single ID data, for example. Also, download and other processes such as downloading customer preferential information with a large amount of data including result image data when acquiring the first ID, and downloading a game program with a large amount of data when acquiring the second ID Can be distributed to reduce processing load and processing time.

  The combination of the second ID and the first ID does not necessarily have a unique relationship. For example, the first ID corresponding to the second ID that can be obtained from the register of the restaurant α is an all-you-can-eat cake of the restaurant α. The first ID 1 indicating the discount ticket and the first ID 2 indicating one drink service ticket at the restaurant α dinner may be used.

  In addition, for example, a first ID indicating an all-you-can-eat stub for the same cake is attached according to the distribution media, such as “AABBm” for a magazine, “AABBp” for a poster, “AABBw” for the Internet, etc. The number of users for each medium may be aggregated at the time of combination authentication of the first ID and the second ID, and the customer preferential service arrival rate for each medium may be measured.

  Then, the combination of the first ID and the second ID is authenticated, and the determination as to whether or not there is a right to receive customer special treatment may be executed, for example, at a store terminal installed in the store, The downloaded application software may be executed by a mobile phone by implementing an authentication function. Further, the authentication process may be executed on a server device described later.

  Further, as shown in FIG. 4, the acquired second ID may be variously visualized and displayed on the display of the mobile phone to indicate the acquisition.

  The second ID acquisition unit and the first ID acquisition unit described above may be realized by a single piece of hardware such as an infrared communication port. The former is a USB module connection unit and the latter is a built-in camera. For example, it may be configured by physically separate hardware.

  The “game execution unit” (0305) has a function of executing an amusement game in response to acquisition of the second ID. The amusement game may be executed by, for example, executing a game program included in application software downloaded in the mobile phone when the first ID is acquired, or accessing a server device on the network to It may be performed by executing a game program stored in the. “Amusement games” are games that have multiple results prepared by the user's choices, actions, etc., games that seem random in the determination of results, and games that produce results based on customer technology. Etc.

  FIG. 5 shows an example of a game executed by the game execution unit. As shown in FIG. 5A, the amusement game is, for example, a slot game, and a high customer preferential treatment such as a high discount rate is displayed as a game result when the number is equal. Alternatively, as shown in FIG. 5B, the amusement game is, for example, a fortune game, and a customer special offer corresponding to the result of the drawn fortune is displayed. As shown in FIG. 5C, the amusement game is a janken game. In addition, a customer special offer corresponding to the result of janken may be displayed.

  Other examples of the amusement game include a pachinko game, a quiz / riddle game, a puzzle game, a racing game, a sports game, an action game, and a shooting game.

  Moreover, you may utilize the visual image displayed by 1st ID or 2nd ID as a game. For example, as shown in FIG. 4 (c), the amusement game is a game for selecting three sheets of paper displayed with a second ID. There is also a game where a discount rate comes up.

  And by making a customer run an amusement game in connection with customer special treatment in this way, entertainment property can be given to customer special offer service and a customer's expectation can be improved.

  Note that the content and degree of the special treatment indicated by the customer special treatment information are determined by the probability process of the server device described later, and therefore the result of these amusement games need not be related to the content and degree of the special treatment. However, the result of these amusement games may not be a result depending on customer preferential information, but may be a result completely corresponding to the progress of the game, and the result may be added to the content of the preferential treatment determined by the probability process. For example, the customer preferential information may be 20 ± 5%, and the game result may be reflected in the customer preferential information within the fluctuation range.

  Or the structure that the difficulty of the amusement game changes according to customer preferential information may be sufficient.

  In addition, the game execution process in the game execution unit may be configured such that the game itself is not executed unless it is authenticated in accordance with an authentication result such as a combination of the first ID and the second ID. However, the game may be executed, but the game result may be “game over (cannot receive preferential treatment)” or “bad game result (low discount rate)”. .

  The “display unit” (0306) has a function of displaying the acquired customer preferential information in accordance with the execution of the amusement game when the first ID and the second ID have a predetermined relationship. “The first ID and the second ID are in a predetermined relationship” means that, as described above, the restaurant α identified by the second ID and the service at the restaurant α identified by the first ID. The first ID and the second ID are in a one-to-one relationship or a one-to-many relationship. Of course, as described above, the mobile phone itself may determine whether or not the predetermined relationship exists, or may be performed by a store terminal or a server device on the network.

  In addition, the determination of whether or not there is a predetermined relationship is either a method for determining whether the combination is correct using a “first ID-second ID table” or the like, or either the first ID or the second ID. And a method for determining whether the first ID and the second ID have a predetermined relationship by determining the data format, format, and identification number.

  “Display according to the execution of the amusement game” means that the customer preferential information is displayed at the timing of displaying the game result, for example, when the game is settled or when the score is announced. Is displayed. Further, as described above, the content of the customer preferential information may be displayed depending on the game result to some extent, for example, the discount rate is increased when the game result is good, for example, in a high ranking in a racing game. .

  Then, the customer can know, for example, the degree of preferential treatment that the customer can receive for the first time by looking at “discount rate 20%” displayed on the display, for example, on the display as the amusement game is executed. Therefore, until the display is executed, the customer can have various expectations for the special treatment.

  As described above, the customer obtains the first ID using the mobile phone, and knows the customer preferential information after the game executed after obtaining the second ID at the store or the like.

  Next, the configuration requirements in the server device constituting the customer collection system of the present embodiment will be described with reference to FIG.

  As shown in FIG. 3, the “server device” (0310) includes a “first server receiving unit” (0311), a “first holding unit” (0312), a “probability processing execution unit” (0313), It consists of a “customer preferential information generation unit” (0314) and a “first server transmission unit” (0315).

  The “first server reception unit” (0311) has a function of receiving a first ID acquisition notification. As described above, it is preferable that the first ID acquisition notification transmitted after acquiring the first ID from the mobile phone is acquired via a network such as the Internet.

  The “first holding unit” (0312) has a function of holding the self-identification information of the mobile phone included in the first ID acquisition notification. As described above, for example, when the first ID held by the mobile phone is used, the mobile phone can be used to check whether the first ID is properly acquired, or the first ID can be used. It is better to use it for marketing by holding the purchased product name, purchase place, purchase time zone, etc. at the time of the purchase action used in association with the mobile phone identification information. Further, the probability processing described later may be weighted by counting the number of stores in the store in association with the mobile phone identification information or by determining whether or not to permit the reception of mobile advertising mail.

  FIG. 6 is a conceptual diagram for explaining an example of the mobile phone identification information held by the holding unit. As shown in this figure, for example, the device IDs “200 × −xxx−Te-S” and “200Δ- □□ -mid-P”, which are mobile phone identification information, are respectively acquired by the first ID “AABB”. Associated with. The first ID “AABB” is a first ID for identifying preferential treatment for all-you-can-eat cakes at the restaurant α, and a second ID “CDDD” for identifying the restaurant α that can use the all-you-can-eat cake service. Associated. Therefore, when the user uses the all-you-can-eat cake service at the restaurant α and combines the first ID and the second ID, for example, the server device performs the combination authentication and the device held in the first holding unit Using the ID, it is also possible to perform a confirmation process as to whether or not the first ID is properly acquired.

  The “probability processing execution unit” (0313) has a function of executing probability processing for generating customer preferential information. “Probability processing for generating customer preferential information” refers to processing performed to provide the customer with the contents and degree of the preferential treatment indicated by the customer preferential information distributed probabilistically. Specifically, for example, a probability process for determining one numerical value from random numbers from 1 to 10, which is performed to determine a discount rate value or the like.

  The “customer preferential information generation unit” (0414) has a function of generating customer preferential information based on the executed probability process. Examples of the method for generating the customer preferential information include a method for generating “random number-preferential content and degree table”, a function for calculating a numerical value of a discount rate, and the like.

  FIG. 7 is a diagram for explaining an example of generation of customer preferential information based on probability processing using this table. As shown in this figure, for example, the customer preferential information is a discount rate, a discount rate of 5% has an appearance probability of 60% (random numbers 1 to 6), and a discount rate of 10% has an appearance probability of 30% (random numbers 7 to 9). The discount rate of 20% is defined as an appearance probability of 10% (random number 10). And the probability process which determines one numerical value from the random numbers from 1 to 10 by the arithmetic processing of the CPU is executed, and when the random number becomes 8, for example, customer preferential information with a discount rate of 10% is generated. , And so on.

  Or, for example, the probability of losing is 70% (random numbers 1 to 7), the probability of winning is 30% (random numbers 8 to 10), the discount rate of losing is “5%”, and the discount rate is “5%” Customer preferential information may be generated based on the probability processing of winning as “+ 3% × number of carryovers (number of consecutive misses)”. Also, random number determination probability processing depending on the number of visits counted by associating with mobile phone identification information (number of mobile phone usages at that store) and whether mobile advertising emails are received on mobile phones. For example, a specific numerical value may be weighted.

  And by performing probability processing and generating customer preferential information in the server device in this way, the preferential situation provided by the store can be controlled in the center. For example, in setting the probability of appearance of the discount rate, the discount rate of the total that can be provided by the store (to the entire customer) is determined first, and the expected value of the discount rate determined by the probability process is the total The appearance probability of the discount rate is set so that the discount rate is In other words, in the above example, the customer discount information generated has various discount rates when viewed individually, but the expected discount rate indicated by the customer discount information is “8%”, and the total discount rate for the entire customer Is expected to be “8%”. Therefore, even if it is customer special treatment information produced | generated by a probability process as a store, the content and grade of the special treatment which the provision provides can be kept in assumption. In addition, a configuration may be adopted in which the cumulative discount rate determined in the past is held and added to the probability process, so that the content and degree of the special offer to be provided are approximated within the assumption.

  In addition to using random numbers for probability processing, customer preferential information may be generated by the following apparent probability processing. For example, there is a method of generating customer preferential information with a discount rate of 5% for the first 6 people, a discount rate of 10% for the next 3 people, and a discount rate of 20% for the next 1 person.

  The execution timing of the probability process in the probability process execution unit and the generation timing of the customer preferential information in the customer preferential information transmission unit are executed and generated at the timing of receiving the first ID acquisition notification. Alternatively, it may be generated in advance before the timing.

  The “first server transmission unit” (0315) has a function of transmitting the generated customer preferential information in response to the reception of the first ID acquisition notification. In this way, the customer preferential information generated by the probability process is transmitted from the server device to the mobile phone via, for example, the Internet.

  As described above, the customer obtains the first ID using the mobile phone, and knows the customer preferential information after the game executed after obtaining the second ID at the store or the like.

<Hardware configuration of this embodiment>
FIG. 8 is a schematic diagram showing an example of a configuration in the customer collection system when the functional components described above are realized as hardware. The operation of each hardware component in the processing of this system will be described using this figure.

  As shown in this figure, the mobile phone includes a “CPU (central processing unit) 1” and a “main memory 1” which perform various arithmetic processes and are also a game execution unit. In addition, “camera apparatus” as an example of the first ID acquisition unit, “infrared communication port” as an example of the second ID acquisition unit, “network communication port 1” as the first mobile transmission unit and the first customer preferential information acquisition unit ", And a display" display ". In addition, a “flash memory” for holding the acquired first ID, second ID, customer preferential information, and the like is also provided.

  The server device includes a “CPU (central processing unit) 2” and a “main memory 2” that perform various types of arithmetic processing and are also a probability processing execution unit and a customer preferential information generation unit. A “network communication port 2” which is a server transmission unit and a first server reception unit is provided. In addition, the first holding unit is also provided with an “HDD” that holds data for probability processing.

  These are connected to each other via a data communication path such as a “system bus” or a “network line” to transmit / receive information and process information.

  In addition, each “main memory” provides a work area which is a work area for the program as well as being read for executing a program for various processes. In addition, a plurality of addresses are assigned to each of the “main memory”, “flash memory”, and “HDD”, and programs executed by the “CPU” specify the memory addresses and access each other. Data can be exchanged and processed.

  Here, customers will use the discount all-you-can-eat cake discount service at restaurant α using the two-dimensional bar code representing the first ID published in the magazine, for example, provided by the customer collection system of this embodiment. I thought. Therefore, this customer uses the network connection function of the mobile phone to access the server device from the “network communication port 1” via the Internet. First, the application (application software) stored at the address “σ” of the “HDD” of the server device is downloaded to the mobile phone and acquired. This application is composed of a transmission program for the first ID acquisition notification, a second ID acquisition program, a game execution program, and the like, which are read into the work area of the “main memory 1” of the mobile phone when necessary. Each process is executed.

(Acquiring the first ID with a mobile phone)
Subsequently, the customer photographs the two-dimensional barcode published in the magazine with a built-in camera device (1), and stores the photographed image information at address 1 of “main memory 1”. Then, the barcode recognition program is executed by “CPU1”, and processing for reading the barcode information from the image information is performed. Thereby, the first ID “AABB” indicated by the barcode is acquired and stored in the address “α” of the “flash memory” of the mobile phone.

  Also, at this time, the first ID is stored in the “flash memory”, the downloaded application is read into the work area of the “main memory 1”, and the first ID is processed by the processing of the image display program included in the application. For example, a discount ticket stub image or a treasure chest image may be displayed on the “display” of the mobile phone.

(Transmission of notification of first ID acquisition on mobile phone)
Subsequently, the mobile phone executes a transmission program of the first ID acquisition notification contained in the application read out to the “main memory 1” by the calculation process of the “CPU 1”. First, the first ID acquisition notification transmission program uses the device ID, which is mobile phone identification information stored in the “EEPROM” (not shown) of the mobile phone, and the acquired first ID “AABB”. Read to “main memory 1”. Then, a first ID acquisition notification (notification information) including the “device ID” and “first ID” is generated and stored in address 2 of “main memory 1”.

  Subsequently, the transmission program of the first ID acquisition completion notification uses the transmission destination address (such as the IP address of the server device) of the notification information included in the first ID acquisition notification to store the notification information stored in the address 2 of the “main memory 1”. Transmit from “network communication port 1” (2).

(Acquisition of first acquired notification on server device)
In the server device, the first ID acquisition notification transmitted from the mobile phone is acquired at “network communication port 2” via the network (3).

(Retention of mobile phone identification information in the server device)
Subsequently, the server device associates the mobile ID, which is the mobile phone identification information included in the acquired first ID acquisition notification, with the first ID “AABB” and stores it in the address “δ” of “HDD”. In this way, the mobile phone identification information stored in the “HDD” of the server device confirms whether the mobile phone has properly acquired the first ID, for example, at the time of combination authentication of the first ID and the second ID. Depending on the number of mobile phone visits (number of mobile phone usages at that store) and the receipt of mobile advertising e-mails to mobile phones in the probability process as described above It is used to perform weighting for probability processing.

(Probability processing in the server device)
In addition, in this server device, after the acquisition of the first ID acquisition notification at the “network communication port 2”, or before the acquisition, etc., in order to determine the content and degree of customer preferential treatment, for example, Stochastic processing such as randomly determining any one of the random numbers 1 to 10 is executed by the calculation of “CPU2”. At this time, as described above, a predetermined random number may be weighted according to the number of times the mobile phone has been visited, the presence / absence of permission to receive mobile advertisement mail, and the like.

(Generation of customer preferential information on the server device)
Subsequently, for example, a random number-discount rate table for calculating a discount rate stored at the address β of “HDD” is read to the “main memory 2” of the server device. Then, the discount rate is determined by referring to the table using, for example, “7” determined by the probability processing as a key, and is stored at address 1 of “main memory 2”. Then, customer preferential information indicating a discount rate of 10% stored in the address 1 of the “main memory 2” is generated.

(Transmission of customer preferential information on the server device)
In the server device, after the acquisition of the first ID acquisition notification at the “network communication port 2” or in advance, the customer preferential information generated at the timing before the acquisition is first acquired. A reply is sent from the “network communication port 2” to the mobile phone that sent the notification (4).

(Acquisition of customer preferential information by mobile phone)
In the cellular phone, the customer preferential information transmitted from the server device is acquired through “network communication port 1” via the network (5). Then, the customer preferential information indicating the acquired discount rate of 10% is stored at the address “β” of the “flash memory”.

(Acquisition of second ID by mobile phone)
After that, this customer who visited the restaurant α for all-you-can-eat cake, for example, holds a mobile phone over the store terminal installed at the storefront of this restaurant, and the second ID “CCDD” from the “infrared communication port” by infrared data communication. (6).

  Then, by referring to the “first ID-second ID authentication table” included in the downloaded application, the authentication program of the application is stored in the address α of the “flash memory 1”. It is authenticated whether one ID “AABB” and the acquired second ID “CCDD” have a predetermined relationship, for example, whether the combination is correct. If it is authenticated that “the combination is correct”, “10% discount”, which is customer preferential information held at the address β of “flash memory 1”, is displayed on the “display”.

  If it is authenticated that “the combination is not correct”, the “10% discount” that is the customer preferential information is not displayed on the “display”. Alternatively, in such a case, it may be programmed to prohibit execution of the game itself.

  Of course, this authentication program may not be included in the app, and the combination authentication of the first ID and the second ID can be performed by incorporating the authentication into the first device and the second device by incorporating it in another device such as a server device on the network. You may perform with the apparatus of.

(Running an amusement game on a mobile phone)
After receiving the second ID and authenticating the combination, the game program included in the application is read to the “main memory 1” of the mobile phone, and the amusement game is executed by the processing of “CPU1”. Is done. Here, for example, when the fortune-telling screen is displayed on the “display” as an amusement game, the customer inputs the number of fortune-telling to be drawn using the numeric keypad.

(Display customer preferential information on mobile phones)
Then, the result image “10% off” corresponding to the input number is displayed on the “display”. Note that, as described above, the discount rate “10%” indicated in the Omikuji result image is stored in advance at the address β of “flash memory 1” by the probability process in the server device before the game result is obtained. This is based on the generated customer preferential information.

  Then, by combining the “first ID” and the “second ID” in this way, the image of “10% off” displayed on the display by the probability process is presented at the register at the checkout of the all-you-can-eat cake, This customer can receive a preferential service provided by the customer collection system of this embodiment.

<Process flow>
FIG. 9 is a diagram illustrating an example of a processing flow in each of the mobile phone and the server device that configure the customer collection system of the present embodiment. As shown in this figure, first, a first ID is acquired by a mobile phone (step S0901). Then, a first ID acquisition completion notification including its own (mobile phone) identification information is transmitted to the server device (step S0902).

  The server device receives the first ID acquisition notification transmitted from the mobile phone in step S0902 (step S0903), and stores the mobile phone identification information included in the acquired first ID acquisition notification in the HDD or the like. For recording (step S0904).

  Further, the server device executes a probability process (step S0905), and generates customer preferential information based on the probability process (step S0906). Note that this probability processing and generation of customer preferential information may be performed before receiving the first ID acquisition notification in step S0903. Then, the generated customer preferential information is transmitted to the mobile phone that transmitted the mobile phone with the first ID acquisition completion notification (step S0907).

  The mobile phone receives the customer preferential information transmitted from the server device in step S0907 (step S0908), and records it for holding in a flash memory or the like.

  After that, when the second ID is obtained at the store terminal (step S0909), an amusement game is executed (step S0910). In addition, here, for example, an application previously downloaded using a mobile phone is used to determine whether or not the first ID and the second ID have a predetermined relationship (step S0911). If it is determined that the relationship is a predetermined relationship, the customer preferential information acquired and recorded in step S0908 and stored in the flash memory is displayed on a display or the like in accordance with the execution of the amusement game (S0912). .

<Brief description of effect>
As described above, the customer collection system according to the present embodiment can receive the special treatment indicated by the customer special treatment information generated by the probability process by combining the “first ID” and the “second ID”. Further, since the customer special treatment is determined by the probability process in this way, the customer's expectation can be improved, and the customer's purchasing incentive can be increased as compared with the conventional normal customer special treatment system. Therefore, it is possible to provide a customer collection system that improves the ability to attract customers to the store.

  In addition, by causing the customer to execute an amusement game in connection with the customer preferential treatment, entertainment can be given to the customer preferential service and the expectation of the customer can be improved.

  Moreover, since the first ID and the second ID are separate in the customer collection system of the present embodiment, for example, the tampering can be made more difficult than in the case of single ID data. Also, download and other processes such as downloading customer preferential information with a large amount of data including result image data when acquiring the first ID, and downloading a game program with a large amount of data when acquiring the second ID Can be distributed to reduce processing load and processing time. Further, by executing probability processing and generating customer preferential information in the server device, the preferential situation provided by the store can be controlled in the center.

<< Example 2 >>
<Overview>
The customer collection system of the present embodiment is a customer collection system that enables a customer preferential treatment with a combination of “first ID” and “second ID” acquired by a mobile phone as in the first embodiment, The difference from the customer collection system of the first embodiment is that the acquisition timing of the customer preferential information indicating the customer preferential treatment on the mobile phone is not the timing according to the acquisition of the “first ID”, but the acquisition of the “second ID”. This is the point according to the timing.

  FIG. 10 is a conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the present embodiment. As shown in FIG. 10, (1) a customer takes a two-dimensional bar code published in a magazine, for example, with a mobile phone, and a coupon for an all-you-can-eat cake at a restaurant α including the first ID “AABB” Get stub 1. (2) After that, the customer obtains the coupon stub 2 including the remaining second ID “CCDD” from the register of the store, for example, with the mobile phone, and this coupon stub 1 and stub 2 are the correct combination. It is authenticated whether or not. (3) If the authentication result shows that the combination is correct, (4) unlike the first embodiment, in this embodiment, the probability of the server device at the timing after acquisition of the second ID. For example, customer preferential information such as “discount rate 20%” determined by the process is acquired, and numerical data of the discount rate is displayed after the game is executed.

<Functional configuration>
FIG. 11 is a diagram illustrating an example of functional blocks in the customer collection system according to the present embodiment. As shown in this figure, the customer collection system of the present embodiment is composed of a “mobile phone” (0300) and a “server device” (0310) connected via a network as in the first embodiment.

  Hereinafter, an example of functional blocks in a mobile phone constituting the customer collection system of the present embodiment will be described with reference to FIG.

  As shown in FIG. 11, the “mobile phone” (1100) includes a “first ID acquisition unit” (1101), a “first mobile transmission unit” (1102), and a “first customer preferential information acquisition unit” ( 1103), “second ID acquisition unit” (1104), “game execution unit” (1105), and “display unit” (1106).

  The “first ID acquisition unit” (1101) has a function of acquiring a first ID, and the “second ID acquisition unit” (1102) has a function of acquiring a second ID. The “game execution unit” (1105) has a function of executing an amusement game in response to acquisition of the second ID, and the “display unit” (1106) has a predetermined relationship between the first ID and the second ID. In this case, it has a function of displaying the customer preferential information acquired in the case of the above in accordance with execution of the amusement game.

  As described above, the above configuration requirements are the same configuration requirements as the “first ID acquisition unit”, “second ID acquisition unit”, “game execution unit”, and “display unit” in the mobile phone according to the first embodiment. The detailed description thereof is omitted.

  The “second mobile transmission unit” (1103) has a function of transmitting a second ID acquisition notification including its own mobile phone identification information in response to acquisition of the second ID. The “second customer preferential information acquisition unit” (1104) has a function of acquiring customer preferential information generated by probability processing in response to transmission of the second ID acquisition notification.

  As described above, unlike the first embodiment, the mobile phone of this embodiment is that the ID acquisition completion notification is transmitted after the acquisition of the second ID, not after the acquisition of the first ID. The acquisition is not performed in response to the transmission of the acquired notification of the first ID, but is performed in response to the transmission of the acquired notification of the second ID.

  Next, the configuration requirements in the server device constituting the customer collection system of the present embodiment will be described with reference to FIG.

  As shown in FIG. 11, the “server device” (1110) includes a “second server reception unit” (1111), a “second holding unit” (1112), a “probability processing execution unit” (1113), It consists of a “customer preferential information generation unit” (1114) and a “second server transmission unit” (1115).

  The “probability processing execution unit” (1113) has a function of executing probability processing for generating customer preferential information. The “customer preferential information generating unit” (1114) has a function of generating customer preferential information based on the executed probability process.

  As described above, the above configuration requirements are the same as the “probability processing execution unit” and “customer preferential information generation unit” in the server device of the first embodiment, and thus detailed description thereof is omitted.

  The “second server reception unit” (1111) has a function of receiving a second ID acquisition completion notification. The “second holding unit” (1112) has a function of holding the self-identification information of the mobile phone included in the second ID acquisition notification. The “second server transmission unit” (1115) has a function of transmitting the generated customer preferential information in response to the reception of the second ID acquisition notification.

  Thus, unlike the first embodiment, the server device of the present embodiment is that the acquired notification of the ID received from the mobile phone is the acquired notification of the second ID, and the mobile phone identification information held is the second It is characterized in that it is included in the ID acquisition notification and that the customer preferential information is transmitted in response to the reception of the second ID acquisition notification.

<Hardware configuration of this embodiment>
FIG. 12 is a schematic diagram illustrating an example of a configuration in the customer collection system when the above functional components are realized as hardware. The operation of each hardware component in the processing of this system will be described using this figure.

  The functional correspondence between each functional component and each hardware is almost the same as in the first embodiment. As shown in this figure, the mobile phone performs various arithmetic processes and is also a game execution unit. “CPU (Central Processing Unit) 1” and “Main Memory 1”, “Camera Device” as an example of the first ID acquisition unit, and “Infrared Communication Port” as an example of the second ID acquisition unit And a “display” which is a display unit.

  And the 2nd portable transmission part and the "network communication port 1" which is a 2nd customer special treatment information acquisition part are also provided. In addition, a “flash memory” for holding the acquired first ID, second ID, customer preferential information, and the like is also provided.

  The server device also includes a “CPU (central processing unit) 2” and a “main memory 2” that perform various types of arithmetic processing and are also a probability processing execution unit and a customer preferential information generation unit.

  The second server transmitting unit and the second server receiving unit include “network communication port 2”, the second holding unit, and also includes an “HDD” that holds data for probability processing. Yes.

  These are connected to each other via a data communication path such as a “system bus” or a “network line” to transmit / receive information and process information.

(Acquisition of first ID and second ID by mobile phone)
As in the first embodiment, the customer first downloads and acquires the application (application software) stored in the address “σ” of the “HDD” of the server device to the mobile phone. Then, for example, a two-dimensional barcode representing the first ID relating to a discount special service for all-you-can-eat cakes at a restaurant α published in a magazine is photographed with a built-in camera device (1), and the bar recognized from the photographed image The first ID “AABB” indicated by the code is acquired and stored in the address “α” of the “flash memory” of the mobile phone.

  Thereafter, this customer who visited the restaurant α for all-you-can-eat cake obtains the second ID “CCDD” at the “infrared communication port” by infrared data communication from the store terminal installed in the store (2).

(Transmission of notification of second ID acquisition on mobile phone)
Subsequently, the mobile phone executes a second ID acquisition notification transmission program included in the downloaded application. As a result, a device ID stored in “EEPROM” (not shown) of the mobile phone and a second ID acquisition notification including the acquired second ID are generated, and the transmission destination address of the notification information (the IP address of the server device) Etc.) to transmit the second ID acquisition completion notification (3).

  As described above, this embodiment is characterized in that the ID acquisition notification information is transmitted not by acquiring the first ID but by acquiring the second ID.

(Acquisition of second acquired notification in server device, retention of mobile phone identification information)
In the server device, the second ID acquisition notification transmitted from the mobile phone is acquired at “network communication port 2” via the network (4). Subsequently, the server device associates the mobile ID included in the acquired second ID acquisition notification with the first ID “AABB” and stores it in the address “δ” of “HDD” to authenticate or market the mobile phone, or It is used to perform weighting for probability processing.

(Probability processing in the server device, generation of customer preferential information)
In addition, in this server device, the contents and degree of customer preferential treatment are determined at various timings. For example, probability processing such as randomly determining one of random numbers 1 to 10 is executed by the calculation of “CPU2”. Is done. Subsequently, using, for example, “7” determined by the random number processing as a key, a discount rate “20%” as customer preferential information is determined using a random number-discount rate table for calculating a discount rate, for example. Stored in address 1 of “main memory 2”.

(Transmission of customer preferential information on the server device)
In the server device, the customer preferential information generated in this way is returned from the “network communication port 2” to the mobile phone that has transmitted the second acquired notification (5).

(Acquisition of customer preferential information by mobile phone)
In the cellular phone, the customer preferential information transmitted from the server device is acquired at “network communication port 1” via the network (6) and stored in the main memory.

(Running amusement games on mobile phones, displaying customer preferential information)
In the mobile phone, the game program included in the application is read into the “main memory 1” of the mobile phone, and an amusement game “Omikuji” or the like is executed.

  Further, here, by referring to the “first ID-second ID authentication table” included in the downloaded application, the authentication program of the application has the first ID “AABB” and the second ID “CCDD”. Authenticate that the combination of is correct. If it is authenticated as “correct combination” as a result of the authentication, the result of the drawn fortune is displayed on the “display” as customer preferential information such as “20% off” by the customer's numeric keypad input.

  As described above, in this embodiment, the combination of the “first ID” and the “second ID” is used to present the “10% off” image displayed on the display by the probability process at the register when the all-you-can-eat cake is settled. Thus, this customer can receive the special treatment service provided by the customer collection system of this embodiment.

<Process flow>
FIG. 13 is a diagram illustrating an example of a processing flow in each of the mobile phone and the server device that configure the customer collection system of the present embodiment. As shown in this figure, first, a first ID is acquired by a mobile phone (step S1301). After that, when a second ID is acquired at a store terminal or the like at the time of product purchase (step S1302), a second ID acquisition notification including its own (mobile phone) identification information is transmitted to the server device ( Step S1303).

  The server device receives the second ID acquisition notification transmitted from the mobile phone in step S1303 (step S1304), and stores the mobile phone identification information included in the acquired second ID acquisition notification in the HDD or the like. To record (step S1305).

  The server apparatus executes probability processing (step S1306), and generates customer preferential information based on the probability processing (step S1307). Note that this probability processing and generation of customer preferential information may be executed before receiving the second ID acquisition completion notification in step S1304 as in the first embodiment. Then, the generated customer preferential information is transmitted to the mobile phone that has transmitted the second ID acquisition notification to the mobile phone (step S1308).

  In the cellular phone, the customer preferential information transmitted in step S1308 from the server device is received (step S1309).

  Here, an amusement game is executed on the mobile phone. (Step S1310). Then, for example, a process for determining whether or not the first ID and the second ID have a predetermined relationship is performed using an application downloaded in advance on the mobile phone (step S1311). As a result, the predetermined relationship is obtained. If it is determined, according to the execution of the amusement game, the customer preferential information acquired in step S1309 is displayed on a display or the like (S1312).

<Brief description of effect>
As described above, the customer attraction system of the present embodiment can improve the customer's expectation by determining the customer preferential treatment by the probability processing as in the first embodiment, and the customer's expectation can be improved as compared with the conventional normal customer preferential system. Can increase purchasing incentives. Therefore, it is possible to provide a customer collection system that improves the ability to attract customers to the store. In addition, by causing the customer to execute an amusement game in connection with the customer preferential treatment, entertainment can be given to the customer preferential service and the expectation of the customer can be improved.

  Moreover, since the first ID and the second ID are separate in the customer collection system of the present embodiment, for example, the tampering can be made more difficult than in the case of single ID data. Also, download and other processes such as downloading customer preferential information with a large amount of data including result image data when acquiring the first ID, and downloading a game program with a large amount of data when acquiring the second ID Can be distributed to reduce processing load and processing time. Further, by executing probability processing and generating customer preferential information in the server device, the preferential situation provided by the store can be controlled in the center.

  In addition, since the customer preferential information acquisition timing of the customer's mobile phone is the acquisition timing of the second ID corresponding to the actual product purchase etc., the time for falsifying the data of the customer preferential information used at the time of product purchase etc. There is no. Therefore, it is possible to suppress fraud such as increasing the discount rate of 10% to 50%.

Example 3
<Overview>
The customer collection system of the present embodiment also provides the customer with the special treatment indicated by the customer special treatment information generated by the probability process by combining the “first ID” and the “second ID” in the same manner as the first and second embodiments. To do. And the feature point is a point which performs combination authentication of 1st ID and 2nd ID, distribution of a game program, provision of customer preferential information as a Web service using ASP (active server page) etc., for example.

  FIG. 14 is a conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the present embodiment. Here, first, for example, the customer captures the first ID “AABB” obtained by photographing a two-dimensional barcode published in a magazine with a built-in camera, and the second ID “CCDD” obtained by wireless data communication from a store terminal, for example. The server device on the network is accessed by the mobile phone holding

  Therefore, as shown in this figure, (1) when logging in, an input form page of a user name, ID1 (first ID), and ID2 (second ID) is displayed on the display of the mobile phone. Therefore, when the customer inputs such information on the input form page and transmits it to the server device, the server device performs user ID processing based on the input information and ID1 and ID2 combination authentication processing.

  (2) As a result of the authentication, if it is authenticated that the combination of ID1 and ID2 is correct, the server device sends data such as a slot game and customer preferential information such as a discount rate generated by probability processing to the mobile phone. Send.

  Then, the slot game is executed on the mobile phone, and the numerical data of the discount rate is displayed after the game is executed.

<Functional configuration>
FIG. 15 is a diagram illustrating an example of functional blocks in the customer collection system according to the present embodiment. As shown in this figure, the customer collection system of the present embodiment comprises a “server device” (1510) and a “mobile phone” (1500) connected via a network as in the first embodiment.

  Hereinafter, an example of a functional block in the server apparatus constituting the customer collection system of the present embodiment will be described with reference to FIG.

  As shown in FIG. 11, the “server device” (1510) includes a “first ID receiving unit” (1511), a “mobile phone identification information receiving unit” (1512), and a “second ID receiving unit” (1513). ), “Determination unit” (1514), “probability processing execution unit” (1515), “customer preferential information generation unit” (1516), “game information transmission unit” (1517), and “customer preferential information” And a “transmission unit” (1518).

  The “first ID receiving unit” (1511) has a function of receiving a first ID transmitted from a mobile phone. The “mobile phone identification information receiving unit” (1512) has a function of receiving mobile phone identification information transmitted from the mobile phone. The “second ID receiving unit” (1513) has a function of receiving a second ID transmitted from the mobile phone.

  As described above, in this embodiment, in order to provide customer preferential information as a Web service or the like, the notification of acquisition of the first ID and the second ID from the mobile phone is transmitted as in the first and second embodiments. Absent. Instead, the first ID, the second ID, and the mobile phone identification information are transmitted from the mobile phone by input transmission on a Web page or the like, and therefore, they are received with the above-described configuration requirements.

  The “determination unit” (1514) determines whether the first ID and the second ID have a predetermined relationship. The “predetermined relationship” means that the first ID and the second ID have a one-to-one or one-to-many combination relationship as described in the first embodiment, and the determination is “first ID−second”. It may be executed by a CPU comparison determination process using an “ID table” or the like.

  The “probability processing execution unit” (1515) has a function of executing probability processing for generating customer preferential information. The “customer preferential information generation unit” (1516) has a function of generating customer preferential information based on the executed probability process. In addition, since these structural requirements are the same as those of the “probability processing execution unit” and “customer preferential information generation unit” described in the first embodiment, description thereof will be omitted.

  The “game information transmitting unit” (1517) has a function of transmitting amusement game information so that it can be played on a mobile phone. The amusement game transmitted here is, for example, a slot game, a fortune game, a janken game, a pachinko game, a quiz / riddle game, a puzzle game, a racing game, a sports game, an action game, or a shooting as described in the first embodiment. Examples include games.

  The transmission of the amusement game information here may be a mode in which the operation of the game program is performed on the server device and the operation result is transmitted to the mobile phone by ASP or the like, or the game program itself is an amusement game. The information is transmitted as information, and the operation may be performed on a mobile phone.

  The “customer preferential information transmission unit” (1518) determines that the determination result in the determination unit (1514) is in a predetermined relationship at a predetermined timing of play on the mobile phone of the amusement game. Accordingly, it has a function of transmitting customer preferential information. Note that “transmission in accordance with a predetermined timing of play” means, for example, a timing at which a game result is displayed, for example, a game is settled, similar to “display according to execution of an amusement game” described in the first embodiment. The timing and the timing of the score announcement are listed. Alternatively, if the game program itself is transmitted by the amuse game information transmission unit, the transmission timing of the game program may be set as the predetermined timing.

  As described above, the server device according to the present embodiment has a function of acquiring the first ID and the second ID as a Web service and transmitting customer preferential information according to the first ID and the second ID.

  Next, the configuration requirements in the server device constituting the customer collection system of the present embodiment will be described with reference to FIG.

  As shown in FIG. 15, the “mobile phone” (1500) includes a “first ID acquisition unit” (1501), a “first ID transmission unit” (1502), and a “second ID acquisition unit” (1503). A “second ID transmission unit” (1504), a “play unit” (1505), a “customer preferential information reception unit” (1506), and a “display unit” (1507).

  The “first ID acquisition unit” (1501) has a function of acquiring a first ID, and the “second ID acquisition unit” (1503) has a function of acquiring a second ID. As described above, the above configuration requirements are the same as the “first ID acquisition unit” and “second ID acquisition unit” in the mobile phone according to the first embodiment, and thus detailed description thereof is omitted.

  The “first ID transmission unit” (1502) has a function of transmitting the acquired first ID, and the “second ID transmission unit” (1504) has a function of transmitting the acquired second ID. . As described above, in this embodiment, in order to provide customer preferential information as a Web service or the like, transmission of acquisition notification of the first ID and the second ID from the mobile phone is performed as in the first and second embodiments. Instead, the above-described configuration requirement for performing input transmission on, for example, a Web page or the like is provided.

  The “play unit” (1505) has a function for playing an amuse game based on amuse game information transmitted from the server device. As described above, in the form in which the main body of the amusement game program is on the server device, the play unit can be realized by a communication port, a CPU, and a main memory that perform communication by TCP / IP. In the form in which the main body of the amusement game program is downloaded into the mobile phone, the play unit can be realized by a flash memory, CPU, or main memory.

  The “customer preferential information receiving unit” (1506) has a function of receiving customer preferential information transmitted from the server device in accordance with a predetermined timing of play. The “display unit” (1507) has a function of displaying the received customer preferential information.

  As described above, after the amusement game played by transmitting the first ID or the second ID, the customer knows the customer preferential information on the mobile phone.

<Hardware configuration of this embodiment>
FIG. 16 is a schematic diagram showing an example of a configuration in the customer collection system when the above functional components are realized as hardware. The operation of each hardware component in the processing of this system will be described using this figure.

  As shown in this figure, the mobile phone is provided with a “CPU (Central Processing Unit) 1” and “Main Memory 1” that perform various arithmetic processes and is also a play unit, and also a first ID acquisition unit. “Camera device” as an example, “Infrared communication port” as an example of a second ID acquisition unit, “Network communication port 1” as a first ID transmission unit, second ID transmission unit, and customer preferential information acquisition unit, A “display” as a display unit is provided.

  In addition, a “flash memory” is also provided for holding the acquired first ID and second ID, customer preferential information, and in some cases, amusement game information.

  In addition, the server apparatus performs various arithmetic processes, and also receives a first ID, a “CPU (central processing unit) 2” that is also a determination unit, a probability processing execution unit, and a customer preferential information generation unit, “main memory 2”, A “network communication port 2” which is a part, a second ID receiver, a mobile phone identification information receiver, a game information transmitter, and a customer preferential information transmitter. It also has an “HDD” that holds a data store game program for probability processing.

  These are connected to each other via a data communication path such as a “system bus” or a “network line” to transmit / receive information and process information.

(Acquiring the first ID with a mobile phone)
Here, a customer first shoots a two-dimensional bar code representing a first ID related to a discount special service for all-you-can-eat cakes at a restaurant α published in a magazine with a built-in camera device (1). The first ID “AABB” indicated by the barcode recognized from is acquired. Then, it is stored in the address α of the “flash memory” of the mobile phone.

(Acquisition of second ID by mobile phone)
Thereafter, this customer who visited the restaurant α for all-you-can-eat cake obtains the second ID “CCDD” at the “infrared communication port” by infrared data communication from the store terminal installed in the store (2).

(Transmission of 1st ID, 2nd ID, and mobile phone identification information via mobile phone)
Here, the customer uses this mobile phone to access the customer preferential information distribution Web page in the server device. Then, the input form page for inputting the first ID, the second ID, and the mobile phone identification information is transmitted from the server device to the mobile phone, and the input form page is displayed on the “display” of the mobile phone. . The customer uses the numeric keypad to enter this information into the form and sends it to the server device from “network communication port 1” (3).

(Acquisition of first ID, second ID, mobile phone identification information in server device)
The server device receives the first ID, the second ID, and the mobile phone identification information transmitted in this way at the “network communication port 2” (4) and stores them in the “main memory 2” or “HDD”. .

(Judgment processing in the server device)
The server device uses the received first ID and second ID to store “first ID-second ID” stored in the “HDD” as to whether a predetermined relationship exists, for example, whether the combination is correct. The determination is made by the comparison calculation process of “CPU2” using the “second ID authentication table”. If the result of the determination is, for example, “the combination is correct”, the amusement game information and customer preferential information generated as follows are transmitted to the mobile phone.

(Probability processing in the server device, generation of customer preferential information)
In other words, in this server device, in order to determine the contents and degree of customer preferential treatment at various timings, for example, probability processing such as randomly determining any one of random numbers 1 to 10 is executed by the calculation of “CPU2”. Is done. Subsequently, for example, “7” determined by the random number processing is used as a key, and a discount that is stored in the “HDD”, for example, a random number-discount rate table for calculating a discount rate, is used as discount for customer preferential information. The rate “20%” is determined.

(Customer information on server device, amusement game transmission)
In the server device, the customer preferential information generated in this way is returned from “network communication port 2”. Further, when the server device is authenticated by the determination process that the combination of the first ID and the second ID acquired by the mobile phone is correct, the server device also transmits the game program stored in the “HDD” to the mobile phone ( 5).

(Game program on mobile phone, acquisition of customer preferential information)
In the mobile phone, the game program and customer preferential information transmitted from the server device are acquired at “network communication port 1” via the network (6) and stored in the main memory.

(Running amusement games on mobile phones, displaying customer preferential information)
The received game program is executed on the mobile phone. Then, at a predetermined timing of the game play, for example, customer preferential information such as “20% off” is displayed on the “display” as a result of the game of Janken.

  As described above, in this embodiment, the combination of the “first ID” and the “second ID” is used to present the “10% off” image displayed on the display by the probability process at the register when the all-you-can-eat cake is settled. Thus, this customer can receive the special treatment service provided by the customer collection system of this embodiment.

<Process flow>
FIG. 17 is a diagram illustrating an example of a processing flow in each of the mobile phone and the server device that configure the customer collection system of the present embodiment. As shown in this figure, first, a first ID is acquired by a mobile phone (step S1701) and transmitted to the server device (step S1702). After that, the second ID is acquired at the store terminal or the like when purchasing the product (step S1705) and transmitted to the server device (step S1706).

  The server device receives the first ID transmitted from the mobile phone in step S1702 and the second ID transmitted in step S1705 (steps S1703 and S1705). Also, the mobile phone identification information transmitted from the mobile phone at a certain timing is received (step S1704).

  Subsequently, in the server device, it is determined whether the received first ID and second ID are in a predetermined relationship, for example, a correct combination (step S1708). It is executed (step S1709). Based on the probability process, customer preferential information is generated (step S1710). It should be noted that the probability processing and the generation of customer preferential information are executed regardless of the determination processing in step S1708, and the customer preferential information is not transmitted when the determination processing determines that the predetermined relationship is not satisfied. It is also possible to use a processing flow such as.

  And if the combination of 1st ID and 2nd ID etc. is authenticated in a server apparatus and customer special treatment information is produced | generated, amusement game information will be transmitted with respect to a mobile telephone (step S1711).

  In the mobile phone, the amusement game information transmitted from the server device is received (step S1712), and the amusement game is played based on the amusement game information (step S1713). Then, customer preferential information generated from the server device is transmitted at a predetermined timing of the play (step S1714).

  Then, the customer preferential information transmitted from the server device is received by the mobile phone (step S1715) and displayed on the display such as “20% off” (step S1716).

<Brief description of effect>
As described above, the customer attraction system according to the present embodiment can improve the customer's expectation by determining the customer preferential treatment by the probability process as in the first and second embodiments. Compared with, customers can increase purchasing incentives. Therefore, it is possible to provide a customer collection system that improves the ability to attract customers to the store. In addition, by causing the customer to execute an amusement game in connection with the customer preferential treatment, entertainment can be given to the customer preferential service and the expectation of the customer can be improved.

  Moreover, since the first ID and the second ID are separate in the customer collection system of the present embodiment, for example, the tampering can be made more difficult than in the case of single ID data. Also, download and other processes such as downloading customer preferential information with a large amount of data including result image data when acquiring the first ID, and downloading a game program with a large amount of data when acquiring the second ID Can be distributed to reduce processing load and processing time. Further, by executing probability processing and generating customer preferential information in the server device, the preferential situation provided by the store can be controlled in the center.

  In addition, since it is possible to perform authentication processing, game execution processing, and the like as to whether the first ID and the second ID have a predetermined relationship, the data processing load on the mobile phone can be reduced.

The conceptual diagram for demonstrating an example of the customer special treatment service provided in common in the customer collection system of Example 1 and Example 2 Conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the first embodiment The figure showing an example of the functional block in the customer collection system of Example 1. The figure showing an example of 1st ID visualized and displayed in the mobile telephone of the customer collection system of Example 1, and 2nd ID The figure showing an example of the game performed by the game execution part of the mobile telephone in the customer collection system of Example 1 The conceptual diagram for demonstrating an example of the mobile telephone identification information hold | maintained at the holding | maintenance part of the mobile telephone in the customer collection system of Example 1 The figure for demonstrating an example of the production | generation of the customer special treatment information based on the probability process using the table in the customer special treatment information generation part of the mobile phone in the customer collection system of the first embodiment. Schematic showing an example of a configuration in the customer collection system when the first embodiment is realized as hardware The figure showing an example of the flow of a process in each of the mobile telephone which comprises the customer collection system of Example 1, and a server apparatus. Conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the second embodiment The figure showing an example of the functional block in the customer collection system of Example 2. Schematic showing an example of a structure in a customer collection system when Example 2 is implemented as hardware The figure showing an example of the flow of a process in each of the mobile telephone and server apparatus which comprise the customer collection system of Example 2. Conceptual diagram for explaining an example of a customer preferential service provided in the customer collection system of the third embodiment The figure showing an example of the functional block in the customer collection system of Example 2. Schematic showing an example of the configuration in the customer collection system when the third embodiment is realized as hardware The figure showing an example of the flow of a process in each of the mobile telephone and server apparatus which comprise the customer collection system of Example 3.

Explanation of symbols

0300 Mobile phone 0301 First ID acquisition unit 0302 First mobile transmission unit 0303 First customer preferential information acquisition unit 0304 Second ID acquisition unit 0305 Game execution unit 0306 Display unit 0310 Server device 0311 First server reception unit 0312 First holding unit 0313 Probability processing execution unit 0314 Customer preferential information generation unit 0315 First server transmission unit

Claims (5)

A first ID acquisition unit for acquiring a first ID;
A first mobile transmitter that transmits a first ID acquisition completion notification including its own mobile phone identification information in response to the acquisition of the first ID;
A first customer preferential information acquisition unit for acquiring customer preferential information generated by a probability process returned in response to the transmission of the first ID acquisition completion notification;
A second ID acquisition unit for acquiring a second ID;
A game execution unit for executing an amusement game in response to acquisition of the second ID;
When the first ID and the second ID are in a predetermined relationship, a display unit for displaying the acquired customer preferential information according to the execution of the amusement game;
A mobile phone having
A first server receiving unit that receives the first ID acquisition notification;
A first holding unit for holding mobile phone self-identification information included in the first ID acquisition notification;
A probability process execution unit for executing a probability process for generating customer preferential information;
A customer preferential information generating unit for generating customer preferential information based on the executed probability process;
A first server transmission unit for transmitting the generated customer preferential information in response to reception of the first ID acquisition notification;
A server device having
A customer acquisition system consisting of A first ID acquisition unit for acquiring a first ID;
A second ID acquisition unit for acquiring a second ID;
A second mobile transmitter that transmits a second ID acquisition notification including its own mobile phone identification information in response to acquisition of the second ID;
A second customer preferential information acquisition unit for acquiring customer preferential information generated by probability processing in response to transmission of the second ID acquisition completion notification;
A game execution unit for executing an amusement game in response to acquisition of the second ID;
A display unit for displaying customer preferential information acquired when the first ID and the second ID are in a predetermined relationship according to the execution of the amusement game;
A mobile phone having
A second server receiving unit for receiving a second ID acquisition completion notification;
A second holding unit that holds the self-identification information of the mobile phone included in the second ID acquisition notification;
A probability process execution unit for executing a probability process for generating customer preferential information;
A customer preferential information generating unit for generating customer preferential information based on the executed probability process;
A second server transmission unit for transmitting the generated customer preferential information in response to reception of the second ID acquisition notification;
A server device having
A customer acquisition system consisting of A first ID receiving unit for receiving a first ID transmitted from a mobile phone;
A mobile phone identification information receiving unit for receiving mobile phone identification information transmitted from the mobile phone;
A second ID receiver for receiving a second ID transmitted from the mobile phone;
A determination unit for determining whether the first ID and the second ID have a predetermined relationship;
A probability process execution unit for executing a probability process for generating customer preferential information;
A customer preferential information generating unit for generating customer preferential information based on the executed probability process;
A game information transmission unit that transmits amusement game information to be playable on a mobile phone;
If the determination result in the determination unit is a determination result that has a predetermined relationship, a customer preferential information transmission unit that transmits customer preferential information according to a predetermined timing of play on the mobile phone of the amusement game;
A server device having
A first ID acquisition unit for acquiring a first ID;
A first ID transmitter that transmits the acquired first ID;
A second ID acquisition unit for acquiring a second ID;
A second ID transmitter for transmitting the acquired second ID;
A play unit for playing an amuse game based on the amuse game information transmitted from the server device;
A customer preferential information receiving unit for receiving customer preferential information transmitted from the server device in accordance with a predetermined timing of play;
A display unit for displaying received customer preferential information;
A mobile phone having
A customer acquisition system consisting of   The mobile phone according to any one of claims 1 to 3.   The server apparatus as described in any one of Claim 1 to 3.

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