JP2002007883A - Method and network for distributing digital interactive game coupon on radio network to integrate interactive advertisement onto game - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a network for an interactive advertisement and an article-discounted game coupon exchangeable therewith. SOLUTION: In a system for conducting interactive advertisement and remuneration a sponsor distributes the digital interactive game coupon to integrate the advertisement and the remuneration onto a game, a game provider is allowed to design the game to receive the advertisement and the remuneration, a gamer/a player gets the recompense as a form of a digital interactive game coupon, and uses the coupon for discount of an article, a gift or exchange to points. This system and the method allows effective advertisement as to promotion of both an enhanced brand value for the article and an article knowledge, and is developed over an imaginable range by a direct marketing.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to interactive game advertising over wireless networks, and discount coupons for redeemable products. More particularly, the present invention relates to a method and network for distributing digital interactive game coupons to wireless Internet applications and portals and integrating interactive advertising and coupons with wireless Internet games. In addition, the present invention provides for profiling, measuring, and targeting of wireless users using digital interactive game coupons.

[0002] The present invention also relates to interactive advertising, discount coupons, gaming, and rewards for products redeemable over a wireless network. In particular, the present invention relates to methods and networks for integrating and distributing interactive ads into games and applications, and for measuring and targeting ads using interactive coupons.

[0003]

2. Description of the Related Art Today's advertisers use Internet advertising networks to distribute advertisements to websites. In this method, an advertisement is delivered to the banner with the expectation that the user will click on the banner and redirect to another site to learn more about the product. Research has shown that many users do not like the idea of being redirected to another website, as this can cause a lot of confusion and inconsistency for the user.
Studies have also shown that these banner ads have little or no interaction and typically have very slow click rates.

Research has shown that people spend a lot of time on entertainment and games on the Internet. These entertainment programs or games usually include ads with little impression. Further, many games do not reward players who have spent a long time in these games. further,
There is no formal technology to guarantee that the rewards paid are genuine, can be validated by the relying party, and that such reward exchanges, transfers, and redemptions can be accomplished in a seamless and simple manner.

[0005] For a long time, manufacturers and retailers have also used traditional paper discount coupons to attract customers to purchase their products or services.
These coupons were usually hidden in publications or brochures, and customers needed to cut them and carry the coupon for redemption. While this approach achieves the purpose of selling, it is cumbersome and has caused some similar problems for both customers and advertisers. The main problem is that paper processing is required.

[0006] Marketers in today's market are:
Recently distributes electronic coupons to potential customers over the Internet. While this approach solves the problems associated with purchasing an issue, it still addresses the issues of portability and coupon printing, storing, and redemption. All of these coupons use a "mass marketing" approach with little or no interaction, personalization, or customization for each individual customer.

Reward and loyalty systems based on accumulated points of purchase are also very common among retailers. Typically, customers are issued a smart card or paper made of plastic and stickers or stamped with icons for certain spending on goods. This also has the same problem as described in the conventional coupon system. That is, customers who have joined many reward programs need to carry many coupons and cards.

Accordingly, those skilled in the art will recognize that
There is a need to provide a system that is seamless, fun and interesting to store and exchange. Further, there is a need for a system that allows a manufacturer or retailer to maximize advertising efforts while simultaneously providing entertainment to customers anytime, anywhere. The present invention can achieve redemption seamlessly by integrating interactive advertising and rewards into the game and creating a network for distribution, bringing advertiser efforts to a higher level. That is, the present invention integrates interactive advertisements and coupons that deliver interactive game coupons to wireless Internet applications and portals into wireless games to create a wireless network that allows for seamless redemption of coupons. Bring advertiser efforts to a higher and more effective level.

[0009]

SUMMARY OF THE INVENTION In order to overcome the limitations of the related art described above and other limitations that will become apparent upon reading and understanding this specification, the present invention provides a wireless network, gaming, And methods and networks for interactive advertising on rewards, redeemable product discount game coupons.

The advertising, gaming, and retail industries are three of the world's major industries. There is a common undeveloped relationship between the three industries. The present invention provides a network of advertising and rewards in the form of digital interactive game coupons. The network allows registered game or wireless application writers to access advertising and game coupons and integrate and distribute the games and wireless coupons. The present invention further provides a method by which such game coupons can be easily redeemed, activated, signed, exchanged or transferred over a network.

In order to execute such a capability, an advertisement server, a coupon server, a personalization server, and a transaction server are prepared as nodes on a network, and a set of application programming interfaces (hereinafter, referred to as API) is provided. Prepare and access the various resources and methods provided by the network. Game writers or game developers, or what are commonly referred to as content modules or wireless internet sites, use an API provided to access interactive advertising and coupons,
Integrate them into wireless games. The game may be hosted on a prepared game server or on a separate affiliated network connected to the Internet.

[0012] User information is gathered when the user is playing a game. At the end of the game, the user can obtain or earn a digital interactive coupon-type reward or product discount that can be redeemed or stored for later use. Coupons can be searched and redeemed wirelessly using a mobile device, such as a mobile phone or PDA (Personal Digital Assistant). Upon redemption, the coupon contacts the coupon server and the transaction server to record the redemption, and then the coupon is removed from the user database. When the difference payment is made, the transaction server contacts the affiliated bank or credit company to execute the transaction. Coupon usage is stored and logged in the user's profile. The information is compiled and can be used for targeted advertising and highly effective direct marketing.

[0013] One aspect of the present invention provides an interactive advertising and reward system. That is, in one aspect of the invention, a system for integrating interactive advertising and coupons into games and wireless applications; generating digital interactive game coupons over a wireless network;
A network is provided that includes a distribution and redemption system, a system for executing and recording transactions in each individual loyalty manner, and compiling the use of digital game coupons for targeted advertising and wireless user profiling.

The system includes a user node connected to a network; a digital interactive game coupon for exchanging information between an advertiser and multiple users; storing and communicating information including digital interactive game coupon information. A mobile wireless device communicatively connected to the network; a game or wireless application provider affiliate node operably connected to the network with advertising space; the game or wireless application provider affiliate node authenticates to a user of the system. A personalization server operably connected to the network, which provides resources for storing advertiser content and for allowing game or wireless application provider affiliate nodes to integrate interactive advertising into the game or wireless application via an API. An advertising server operably connected to the network; a coupon server operably connected to the network for generating, storing, distributing, and redeeming digital interactive game coupons; e-commerce transaction and payment services. A transaction server operably connected to a network to provide a device for setting up a short-range wireless network at a merchant site where game coupons are utilized and interactive coupons are distributed and redeemed over the network; and communication with the network A third party trust bank / credit card company.

In yet another aspect of the invention, a method is provided for exchanging and transferring coupons in a system including at least one digital interactive game coupon and a personalization server at at least two user nodes connected to a network. I do. The method includes transferring the coupon from one user node to a coupon server; checking the coupon expiration date at the coupon server; when the coupon is valid: signing the coupon again using the new user information. Transferring the coupon to a new user; if the coupon is not valid: including discarding the coupon and ensuring that the digital interactive game coupon cannot be duplicated.

In accordance with yet another aspect of the present invention, there is provided a method of generating a coupon. This method checks the coupon at the coupon server before the coupon is sent to the user's node, and checks whether the number of generated coupons exceeds a specified amount; making a copy of the coupon from the template; Attaching the generated serial number to the coupon; and signing the coupon.

In yet another aspect of the present invention, a method for wirelessly redeeming digital interactive game coupons in a system including a wireless device and at least one user node including at least one redemption server is provided. The method includes selecting the coupon at a node; retrieving a coupon stored in a personalization server; and erasing the coupon and other expired coupons that match the purchased item. including.

[0018] Yet another aspect of the invention provides a method for distributing coupons over a short range wireless area between two or more users. The method includes connecting and communicating coupons of interest to two or more users. The method also includes activating and redeeming the prescribed discounts and rewards provided by the digital interactive game coupon.

[0019] To recap a little more, the present invention is a method of distributing interactive coupons over the Bluetooth area between two or more users. The method connects and communicates coupons of interest to two or more users; promotes the interactive coupon to some users of interest to more than one user; and more than one user. And processing the executed discount and reward as valid only when the player turns around.

In yet another aspect of the invention, a method is provided for processing a sale of an item sold at a retail outlet store or restaurant. The method includes connecting a retail outlet or restaurant's shortwave radio frequency range; displaying an item; selecting an item desired by a user; and paying for the item using an interactive coupon payment method. And

[0021] These and various other novel features and advantages which characterize the present invention are pointed out and particularly attributable to the claims appended hereto. However, for a better understanding of the invention, reference is made to the accompanying drawings, which form a part other than as claimed, and to the accompanying written description, which shows and describes particular examples of the device of the invention. Should.

Reference is now made to the accompanying drawings. In some drawings, the same reference numerals indicate corresponding parts.

[0023]

BRIEF DESCRIPTION OF THE DRAWINGS In the following specific embodiments, reference is made to the accompanying drawings which form a part hereof, and in which is shown by way of illustration specific embodiments in which the invention may be practiced. Indicated. It will be understood that other embodiments may be utilized as structural changes may be made without departing from the scope of the present invention.

Referring now to FIG. 1, FIG. 1 generally illustrates an interactive digital game coupon and advertising (and reward) network incorporating the communication process of the present invention.
Shows a diagram of 100 architectures. The architecture of the system includes at least one affiliated game 120, one advertisement server 102 with at least one advertisement, a coupon server 104 that generates a digital module for the advertisement, and is also commonly referred to as a coupon module, a user profile and coupon. Is stored and includes a personalization server 106, also commonly referred to as a personalization module. Further, a wireless user node may be included, which is typically a mobile telephone or personal digital assistant (P
It is called a wireless communication device such as DA), which alternately acts as a placeholder when searching and storing coupons. The network 100 further includes a transaction server 108 for redeeming coupons and processing e-commerce payments. The network 100 also provides an API that allows game developers to access advertisements and coupons and integrate them into games or wireless applications.

In one embodiment of the present invention, the advertising server 102 is commonly referred to as an advertising module and is a digital computer connected to the Internet 112, such as the "Internet host" described in the Internet Protocol RFC 791. There may be. server
102 includes advertisements stored as objects. These advertisement objects contain information about the advertisement and the related product or service. The information stored in these objects may be textual information or 3D vector graphics and other rich media. These objects include a set of methods that allow affiliated game or application providers to access information in the included advertisements and deliver it to that game or application. This method can be accessed via a standard API 110 provided for distributing advertisements and coupons and integrating them into games or wireless applications. The advertisement can appear anywhere in the game, for example, as a backdrop or even an object in the game, depending on the creativity of the game writer. Such games are affiliate games, and fee rules are provided for game writers to integrate advertising or coupons into the game.

In one embodiment, the advertiser creates these advertising objects, which can be placed on the advertising server 102 by an interface program to create the objects. The network 100 includes a vendor portal, in which case the vendor can quickly get results regarding more coupons used and detailed customer information. Vendors can modify or design their marketing strategies by specifying redemption specifications for coupons. This represents a unique way of effective profiling: marketing to vendors and retailers is a way to market one-on-one personalized goals.

[0027] Personalization server
106 includes the user's profile stored as an object. The personalization server 106 connects the user,
Includes objects to authenticate. In the case of a new user, a registration object is prepared to register and add the user to the database (DB) 114 of the personalization server. These objects and methods allow the game writer to seamlessly integrate the game into the system and allow the player to access the full range of digital interactive game coupons. As already described, these methods and objects are based on the standard APIs provided.
Available via 110. The personalization server 106 further allows a user to transfer coupons and redeem coupons via a coupon transfer and exchange interface. Typically, another server is provided in front of the interface acting as a broker. The coupon transfer and exchange process is described further below.

The coupon server 104 generates the coupon and generates the coupon when the affiliate game is running, enabling the interactive coupon, recording the transaction of the coupon, and providing a log of the user's activity. Responsible for delivering to nodes. This coupon information is distributed to the game 120 via a link set using the prepared API 110. When a request to store a coupon is received, the coupon is signed and forwarded to personalization server 106 for storage. The coupon server 104 further distributes the coupon to the wireless transmitter 116. All of the delivered coupons communicate directly with the coupon server 104 via the user node.

Those skilled in the art will recognize that the functions served by the various servers may be included in a single server or module without departing from the scope of the invention.

Referring now to FIG. 2, a general block diagram 200 illustrates how a developer can easily access objects in network 100 and deliver them to application 206. Developers include standard objects 204 to access network 100,
04 to the application 206. Once the object 204 is initialized in the application 206, the developer can begin authenticating the user to the network 100 and search for advertisements and coupons to the application 206 (or game).
Developers should not consider with regard to the type of advertising or reward coupon being delivered. The network 100 will deliver the appropriate advertisement based on the user's profile. This technique will be described further below.

FIG. 3 shows a flow diagram 300 illustrating one embodiment of the logical flow of the interaction between the affiliated application and the network 100 using the API 110. The API object is initialized at block 301, and the affiliate program connects the user to the network 100.
Starts at block 302 by authenticating against. The method tests at block 305 if the user is a new user. If the user is a new user, the standard API 110 searches at block 304 for a registration module with which the user registers. If the user is not a new user, after the user is enabled, at block 306 the object begins searching for advertisements and coupons and delivering it to the application for which the developer was intended. Of course, the method proceeds at block 306 after successful registration of the new user is completed. The user then selects the desired coupons and rewards during a pause or break during the game or application. In addition, anonymous users can interact with coupons and advertisements in affiliated applications. Registration is required to store and redeem the coupon.

Referring now to FIG. 4, the interactive coupon is designated by the reference numeral 400. Preferably, coupon 400 is a combination of several components. For example, coupon 400 is divided into a set of deck cards 402, each individual card 402 containing the following information: 1. Title 402 and short description of coupon 400; 2. a static or animated graphic 404 representing the coupon 400; 3. Value 406 indicating discount information and rewards; An expiration date and time 408 identifying when the coupon 400 is valid and when it is not valid (when the coupon 400 expires, the coupon 400 destroys itself and 4. Returned to server); A redemption specification 410 that specifies the redemption method, the process of redeeming the coupon 400, and the
5. Redemption specification 410 that controls how much can be redeemed using Owner details 412 such as a mobile phone number, name, email address, or personal details that may or may not accompany coupon 400 (this is simply
6. a reference to the server where such information is stored); 7. Coupon 400 further including address, map, and directions 414 on how to reach the retailer's business location or place the product in a retail outlet store (eg, a large store); 8. Retailer or Issuer 416 identifying the retailer or issuer's name, brand, or logo icon including details such as address or phone number; Information on redeemable products and services41
8; 10. A unique serial number 420 that uniquely identifies each coupon 400; 11. Signature 422 that guarantees that it cannot be duplicated. “Tic-tac toe” or “snake”
And Rudder's Lucky Spin (Snake & Ladders lu
cky spin) ”is an interactive program and game 424 provided on the coupon 400 that includes the vendor's favorite game, such as“ key spin ”. graphic,
12. games and programs 424 containing icons or text; 13. Other relevant messages 420 that can be included in the coupon 400 (this provides the retailer with a place to deliver customized personal messages to the coupon owner); Coupon type 428 (eg, fixed or dynamic).

The interactive coupon 400 is not printed, and thus cannot be repeatedly printed or copied, as was done with conventional coupons. A mobile wireless device 118 (see FIG. 1) (eg, a mobile phone) is used as a placeholder for the coupon 400 and solves the overall problem associated with cutting, clipping, and storing conventional paper coupons. The coupon 400 may be stored on the mobile wireless device 118 entirely or as a link to the coupon 400 stored in the user's account on the network, ie, the interactive coupon server 104. There is no need to store or print coupon 400 on the computer.
The coupon 400 is delivered directly to the wireless mobile device 118 or by synchronizing with the user's account using a wired or wireless scheme. Since all coupons 400 are stored in the personalized server database 114 and only a subset are forwarded to the wireless mobile device 118 when requested at any time, the number of coupons 400 that the wireless mobile device can hold is not limited.
Therefore, there is no need to process the paper, and it is easy to carry the coupon 400 in the wireless mobile device 118 at the same time, and as described above, the redemption of the coupon 400 is seamless, so that the user can redeem the coupon 400 The likelihood increases.

The value 406 of the coupon 400 can be advertised or hidden in the coupon image 404 as described above. When the value 406 is hidden, the user needs to perform the required steps, such as a game of luck or a game of competence, to guarantee a specified discount or reveal a discount. . Once the owner has completed the gaming process, the discount information and reward value 406 may be fixed. However, in certain cases, the value 406 is the type 428 and redemption specification
It may be dynamic depending on 410. In other words, the coupon 400 does not include a fixed value 406 like a conventional coupon. Instead, each coupon 400 has a logic portion associated with it, and the value 406 can change dynamically according to time and customer profile (eg, customer habits). Thus, retailers can do true one-to-one marketing.

FIG. 5 is a flow diagram 500 of the present invention.
FIG. Flow Diagram 500 is
2 shows a physical arrangement for receiving and storing a coupon 400.
Member Game or Application 206 is Network 1
Once connected to 00, advertisements and coupons 400 are delivered to the game or application 206 based on the user's profile, as shown at block 502. At block 504, the coupon 400 is displayed on the console where the user clicks on. At block 506, when the user clicks on coupon 400, a stored message is sent to coupon server 104 to begin the process of generating coupon 400, as shown at block 508. Before the coupon 400 is started, the coupon server 104
Checks if the coupon 400 has exceeded the maximum specified number. If the maximum is exceeded, a message is returned to the user indicating that the coupon 400 has reached its maximum issuance. However, if the maximum number has not been exceeded, coupon server 104 generates coupon 400 at block 510 and continues the process by signing it. After the coupon 400 is signed, as shown in block 512, the coupon 400 is
6 and stored here in each user's account. At block 514, a message is sent to the user's mobile wireless device 118 (eg, a mobile phone) to inform the user that the coupon 400 has been stored. Once the coupon 400 is stored, the advertiser can provide another discount, other relevant product information, or news to field 420 in another message of the coupon.

A user may also log into system 100 and browse stored coupons 400 via mobile wireless device 118 using, for example, a data-enabled mobile phone. Mobile phone coupon 400
Send a request to browse. The list of coupon titles stored in the user's account will be delivered to the user's mobile wireless device 118. Next, the user
Any coupon 400 that you want to look up or search for can be selected. When the user selects a coupon 400 to look up, a message is sent to the specific coupon 400 object for relevant information. Information is sent via the established link.

Referring now to FIG. 6, one embodiment of a coupon 400 for transferring and executing a process is indicated generally by the reference numeral 600. Coupon server 104 includes an interface for exchanging and transferring coupons 400. Generally, as shown at block 602, the server is provided as a coupon broker in front of the interface. The user selects the coupon 400 that he wants to redeem in block 604 (which one he wants to redeem) and selects block 606
Coupon 400 to exchange in (Which one you want to exchange)
Can be sent to the coupon broker server. When such a request reaches the server, the server attempts to find a match, as indicated at block 608. If a match exists when tested at block 610, then at block 612 the server immediately communicates the request to the personalization server 106 via the coupon transfer and exchange interface. The user may also browse all unimplemented coupon exchange requests via the telephone browser or Internet browser by submitting the requested coupon to the exchange request. When the server receives coupon 400,
At block 614, an exchange is performed by communicating with the personalization server 106 via the transfer and exchange interface. Users can also exchange and transfer between users by transferring coupons to each other via the interface.

For example, when a coupon to transfer is selected at block 616, a user is selected at block 618 to transfer the coupon. Block 62
At 0, the request is sent to the personalization server 106 for forwarding. If the transfer was successful in block 622, block 6
At 24 both users are notified. If the transfer fails at block 622, processing continues at block 616 to select a coupon to transfer.

Referring now to FIG. 7, in one embodiment of the present invention, a novel one-key process for redeeming coupons 400 is provided. The user need only activate a predefined key on the mobile device to perform a redemption transaction. The details of the user information and the details of the transaction are automatically sent to the transaction server 108 without requiring user intervention. For example, user 7
02 (eg, a customer) can redeem or redeem by pressing a key on the mobile phone regardless of whether the user 702 is physically in memory.
When the user 702 is not in memory, uncountable items are described (explained below), except that the relevant item is delivered to the location of the user 702 or taken at a later set date and location. And so on) through the redemption process.

In one embodiment of the redemption scenario,
When the user 702 clicks on a redemption option for the coupon 400, the coupon 400 is sent to the transaction server where the user 702's credit card information is stored.
Communicate with 108. Transaction server 108 initially communicates the transaction to coupon server 106, where coupon 400 is validated. After the activation phase, the coupon server informs personalization server 106 that coupon 400 is to be removed from user 702's account.

In one embodiment of another redemption scenario, when the user 702 clicks on a redemption option for a coupon 400, the redemption information is transmitted from the user's mobile device via an infrared connection to the retailer's POS system. (Point of Sale, POS), after which the merchant POS activates the redemption on the network and processes the transaction.

[0042] Transaction server 108 then communicates with credit card company 704 via secure link 706 to execute the transaction. Credit card company 704 performs the necessary operations and sends a response to the relevant retailer. At the merchant's terminal, the receipt printer at credit card company 704 prints the required receipt for user 702 and indicates whether user 702 chooses to have a physical receipt.
This method maintains a very high level of security because no credit card information is sent from user 702's wireless mobile device 118 to transaction server 108. In one embodiment, the present invention provides a reward system that allows a user 702 to earn points while performing a transaction on the network 100. The present invention further provides the ability for manufacturers / retailers to conduct more business transactions and set up individual reward programs to retain traditional customers. Each user 702 is provided with a separate account for each affiliated loyalty program set up by a merchant on the network 100. Points are accumulated for each transaction made on goods and products provided by the merchant. In one embodiment, the present invention is a coupon redemption method, comprising:
8, provide a method including at least one redemption station with, for example, Bluetooth, a wireless transmitter enabled mobile device 118, a coupon 400, and a transaction server 108. Bluetooth is
"[A] Code names for proposed open-ended specifications that standardize data synchronization between non-compliant PCs and handheld PC devices" (Harry Newton, Newton's
^{Telecom Dictionary, 15 th ed.,} (Matt Kesley, 1999))
See). A user 702 entering the wireless area 710 can connect to the localized wireless network 100 and begin receiving coupons 400 as the user moves through different areas.

Referring again to FIG. 1, the wireless area 710 can be set up by using one or more wireless transmitting devices on the merchant server 708. Each wireless transmitting device, e.g., a Bluetooth device, forms a coverage area and uses a number of devices to aggregate the wireless area
710 forms a considerably larger reach. Each device may be connected to the Internet 112 via a wired link, or may be connected wirelessly. Wireless area 710
Within, the customer connects to network 100 and gets coupon 4
Start receiving 00 and use the services provided by the owner of the area and the services provided by the network 100. Customers 702 within wireless area 710 can interact with each other via coupon 400. Customer702
Can play a multiplayer game, for example, so that customers 702 will get all the discounts and rewards when they work together to achieve a common goal through the game. A user 702 in one area can contact another user in another prepared area when they have set an agreement to inform each other when they are next to each other. Providing a coupon 400 to both users 702 when they meet at a particular adjacent store, such as a cafe or restaurant, when one user 702 contacts the other user through wireless area 710. it can.

FIG. 8 is a diagram 80 of the architecture.
At 0, the reporting process 802, the review process 804, and the profiling process 806 cause the personalization server 106,
It is shown that the process is executed by the advertisement server 102, the coupon server 104, and the transaction server 108. The four servers communicate closely during the process, and each process requests data from all servers. The reporting process 802 is used to generate online reports on the effectiveness of the advertisement and statistics on coupon usage, storage, and redemption rates. In the review process 804, the advertiser may enter a coupon that is stored in the user's account but is not redeemed for a new promotion.
400 can be updated or a new message can be inserted into the stored coupon. A profiling process 806 compiles the statistics gathered by the reporting process and updates the user profile with new information.

The above specifications, examples and data completely describe the invention. Since many embodiments of the invention can be made without departing from the scope of the invention, the invention resides in the claims hereinafter appended.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating one embodiment of the architecture of a network implementing the present invention.

FIG. 2 is a diagram illustrating one embodiment in which a user authenticates advertisements and rewards (coupons) using a prepared API, and distributes the advertisements and rewards to a game.

FIG. 3 is a flowchart illustrating the logical flow of one embodiment of an interaction between a member application using an API and a network.

FIG. 4 is a diagram illustrating one embodiment of an interactive coupon format.

FIG. 5 is a flowchart illustrating one embodiment of a process for receiving a wireless coupon and storing it on a wireless mobile device.

FIG. 6 is a flowchart illustrating one embodiment of an operational sequence in a coupon exchange or transfer process.

FIG. 7 is a flowchart of one embodiment of redeeming and paying for interactive coupons via a wireless device.

FIG. 8 is an architectural diagram illustrating one embodiment of a reporting process, a search process, and a profiling process.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) A63F 13/12 A63F 13/12 C (72) Inventor E Minh Toh Singapore 680144, Tech Why D-lane, number 11-225, block 144 F-term (reference) 2C001 AA11 BD00 BD03 BD07 CB01 CB08

Claims (62)

[Claims] 1. A wireless user node connected to a network; a digital interactive game coupon; accessing information including digital interactive game coupon information;
A mobile wireless device that stores and communicates and is communicatively connected to the network; a game developer member node having space for advertising and operably connected to the network; personalization operably connected to the network At least one server, including a server, wherein the game provider affiliate node authenticates a user of the network; advertiser content is stored, and the game provider affiliate node integrates the advertisement into the game via an application programming interface (API). An advertising server operatively connected to the network utilizing the resources; generating and storing interactive game coupons;
A coupon server operably connected to the network for delivering and redeeming; a transaction server operably connected to the network for providing e-commerce transactions and payment services;
Use interactive game coupons over the network,
A wireless interactive advertising network including at least one wireless user node establishing a zone near a merchant site to distribute and redeem; and a third party trust bank / credit card company communicating with the network. . 2. The network of claim 1, wherein the network is the Internet or a digital interactive game coupon wireless zone. 3. A user interface wherein the user node is selected from a group including a portable browser device such as a wireless browser program, a wireless dedicated game console, an interactive digital television (TV), and a personal digital assistant (PDA). The network of claim 1, comprising: 4. The network of claim 1, wherein the mobile wireless device is used as a placeholder for an interactive game coupon. 5. The network according to claim 1, wherein the personalization server acts as a second memory for the interactive game coupon. 6. The network of claim 1, wherein the advertisement server further includes advertisement content in the form of an advertisement object. 7. The network of claim 1, wherein the interactive game coupon is received and stored via a mobile wireless device. 8. The network of claim 6, wherein the advertising object further comprises a method for accessing and integrating advertising content with a member of the game provider. 9. The network of claim 1, wherein the personalization server further comprises a profile in the form of a user object. 10. The network of claim 9, further comprising objects on how to connect and authenticate a user to the network. 11. The network of claim 9, further comprising a registration object. 12. The network of claim 11, wherein the registration object further comprises a method for registering and adding a new user. 13. The network of claim 1, wherein the coupon server further includes an interactive coupon as the coupon object. 14. The interactive coupon includes a title, a graphic image, a value, an expiration date and time, a redemption specification,
Owner details, addresses, maps / directions, merchants / issuers, information about redeemable products and services, unique serial numbers, signatures, interactive programs and games, other relevant messages, and interactive game coupons 14. The network of claim 13, further comprising: 15. The network of claim 14, wherein the coupon object further comprises logic and rules for processing a user request from the interaction. 16. The network of claim 13, wherein the interactive game coupon is signed, personalized, and each issued interactive game coupon can be used only by the owner. 17. The network of claim 13, wherein the interactive game coupon is signed using public encryption technology. 18. Each of the interactive game coupons includes a label consisting of redeemable, expired, expired; after the value of the redeemable coupon is fixed and the owner has completed the requested transaction process. And is fixed based on the behavior / results of the game played by the owner; the coupon value within the expiration date is dynamic, the value of the coupon within the expiration date is the time, the owner's profile, Varies according to parameters selected from the group including merchant inventory availability, game usage, and other statistics; expired coupons do not redeem expired coupons for a prescribed period 14. The network according to claim 13, wherein sometimes all attached values are lost. 19. The network of claim 13, wherein the coupon object further comprises a method of accessing interactive coupon content and information. 20. The network of claim 13, wherein the coupon object further includes a method for interacting with a user. 21. The merchant and the user are authorized to set up the user's specific purpose network connected within a defined wireless zone.
The described network. 22. The network of claim 21, wherein by creating a network for a specific purpose, a user can play a game and be rewarded with discount coupon prizes and other gifts. 23. When both users register themselves, the user can contact another user in another defined wireless zone from the defined wireless zone.
The network according to 1. 24. The defined wireless zone is a wireless specific purpose zone enabled by a public communication system, for example a wireless specific zone enabled by a Bluetooth enabled communication zone. 22. A zone for purpose.
The described network. 25. A method of exchanging and transferring digital interactive game coupons in a system including at least two user nodes connected to a network, at least one digital interactive game coupon, and a personalization server. Transferring the digital interactive game coupon from one of the user nodes to the coupon server; checking the expiration date of the digital interactive game coupon at the coupon server; and validating the digital interactive game coupon. when:
Re-signing the digital interactive game coupon using the new user's information and transferring the digital interactive game coupon to the new user; and if the digital interactive game coupon is not valid: digital interactive A way to discard game coupons and ensure that coupons cannot be duplicated. 26. A method of generating a coupon: inspecting the coupon at a coupon server before the interactive coupon is sent to a user's node; a number of the generated interactive coupons are presented by a retailer. A method that includes seeing if the specified amount is exceeded: making a copy of the interactive coupon from a template; attaching the generated serial number to the interactive coupon; and signing the interactive coupon. 27. A method for redeeming an interactive coupon wirelessly in a system including at least one user node including a wireless mobile device and at least one redemption server: selecting the interactive coupon at the user node. Retrieving interactive coupons stored on the personalization server; and erasing other interactive coupons that are consistent with the purchased item and have expired. 28. The interactive coupon is a true electronic interactive coupon, without the need to process paper, and further: storing and retrieving the interactive coupon wirelessly anywhere using a wireless mobile device; 28. The method of claim 27, comprising: redeeming the interactive coupon wirelessly; and playing an interactive game. 29. A method of distributing a digital interactive game coupon between at least two users in a specific purpose wireless zone, such as a Bluetooth zone, comprising: providing an interactive coupon of interest to at least two users. Connecting and communicating; delivering interactive coupons to at least two users to at least one user of interest; and providing prescribed discounts and rewards when at least one user appears. Validating and redeeming. 30. A system for serving advertisements to a user connected to a communication network, the system comprising at least one server connected to the communication network, the at least one server providing: content to the user. And an advertisement module for providing the advertisement to the content module; a system for integrating the advertisement into the content before the content module delivers the content to the user. 31. A user node connected to a network; an interactive coupon for exchanging information between an advertiser and a coupon owner; storing, communicating, and communicating information including interactive coupon information to the network. A mobile wireless device communicatively connected; a game or application provider affiliate node operatively connected to the network with advertising space; a game or application provider affiliate node authenticates a user of the system. A personalization server operably connected to the advertiser; the advertiser's content is stored;
An advertising server operatively connected to the network, utilizing resources for integration into a game or application via I); generating and storing interactive coupons;
A coupon server operatively connected to a network for delivering and redeeming; a transaction server operably connected to a network for providing e-commerce transactions and payment services; A device for setting up a short-range wireless network at a merchant site that is distributed and redeemed over a network; and an interactive advertising and reward system including a third party trust bank / credit card company communicating with the network. 32. The system according to claim 31, wherein the network is the Internet. 33. The user node includes a user interface selected from the group consisting of a borrower's program, a dedicated game console, an interactive digital television, and a portable wireless device.
The system of claim 1. 34. The system of claim 31, wherein a mobile phone or personal digital assistant (PDA) device is used as a placeholder for the interactive coupon. 35. The system of claim 31, wherein the coupon server acts as a second memory for interactive coupons, thereby limiting the number of interactive coupons stored by business and marketing strategies. 36. The system of claim 31, wherein the network allows individual investors to set up individual reward systems to retain the brand of the customer or advertiser. 37. The system according to claim 31, wherein the advertisement server further includes advertisement content in the form of an advertisement object. 38. The system of claim 31, wherein the interactive coupon is received and stored via a mobile wireless device. 39. The system of claim 38, wherein the advertising object further comprises a method of accessing and integrating the advertising content into a participating game or application. 40. The system of claim 31, wherein the personalization server further includes a profile in the form of a user object. 41. The system of claim 40, wherein the system further comprises objects related to a method of connecting and authenticating a user to the system. 42. The system of claim 40, wherein the system further comprises a registration object. 43. The system of claim 42, wherein the registration object further comprises a method for registering and adding a new user. 44. The system of claim 31, wherein the coupon server further includes an interactive coupon as a coupon object. 45. The interactive coupon further includes a title,
Graphic images, values, expiration dates and times, redemption specifications, owner details, addresses, maps or directions, retailers or publishers, information about redeemable products and services, unique serial numbers, signatures, interactive 46. The system of claim 44, comprising a program and a game, other related messages, and interactive coupon types. 46. The system of claim 45, wherein the coupon object further includes logic and rules for processing a user request from the interaction. 47. The system of claim 44, wherein the interactive coupons are signed and personalized so that each issued interactive coupon can only be used by the owner. 48. The system of claim 44, wherein the interactive coupon is signed using public encryption technology. 49. The system according to claim 48, wherein the encryption technique is the Deafie Hellman (DH) algorithm or the Revest Shamir Adolman method (RSA). 50. The interactive coupon includes a label consisting of redeemable, expired, and expired; the value of the redeemable coupon is fixed and remains unchanged after the owner completes the requested transaction process. Fixed based on the behavior or outcome of the game played by the owner; the value of the coupon within the expiration date is dynamic,
The value of the expired coupon varies according to parameters selected from time, owner profile, and availability of the retailer's inventory; all attachments are provided when an expired coupon is not redeemed for a specified period. 46. The system of claim 44, wherein the lost value is lost. 51. The system of claim 44, wherein the interactive coupon object further comprises a method for accessing content and information of the interactive coupon. 52. The system of claim 44, wherein the coupon object further includes a method for interacting with an interactive coupon owner. 53. The system of claim 31, wherein the user can configure a particular purpose network of the connected user within the defined zone. 54. The system of claim 53, wherein the user plays the game and is rewarded with discount coupons and points by creating a specific destination zone. 55. The system of claim 53 or 54, wherein a user from one zone can contact another user in another zone, provided that both register themselves. 56. The system of claim 55, wherein the zone is a Bluetooth zone. 57. In a system including at least two user nodes connected to a network, at least one interactive coupon, and a personalization server, a method of exchanging and transferring coupons includes:
Transferring the coupon from one user node to the coupon server; checking the coupon expiration date at the coupon server; and if the coupon is valid: sign the coupon again with the new user information and transfer the coupon to the new user. And if the coupon is not valid: discarding the coupon and ensuring that the interactive coupon cannot be duplicated. 58. Checking the coupon at the coupon server before the interactive coupon is sent to the user node; when the number of generated coupons exceeds a prescribed amount: making a copy of the coupon from the template; Attaching the generated serial number to the coupon; signing the coupon. 59. In a system having at least one user node including at least one wireless device and at least one redemption server, a method of wirelessly redeeming an interactive coupon comprises: selecting a coupon at the user node; A method comprising: retrieving coupons stored in a personalization server; erasing other coupons that match the purchased item and have expired. 60. The interactive coupon is a true electronic interactive coupon, a redemption method that does not require paper handling, and further comprising: wirelessly storing the interactive coupon anywhere using a mobile device. 60. The redemption method of claim 59, comprising: searching; wirelessly redeeming interactive coupons. 61. A method of distributing interactive coupons between two or more users over a Bluetooth zone, comprising: connecting and communicating a coupon of interest to two or more users; and to a user of interest. Selling the interactive coupon to two or more users; and activating and redeeming prescribed discounts and rewards only when two or more users appear. 62. A method for processing a sale of an item sold at a retail outlet store or restaurant: connecting a shortwave radio frequency zone of a retail outlet store or restaurant; displaying the item; A method comprising: selecting a desired item; and paying for the item using an interactive coupon payment method.