JP2007094149A - Advertisement distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distributing method of interesting a user in advertisement by using a means such as quizes to obtain higher advertisement effect. <P>SOLUTION: A system distributes advertisement to the user in an environment wherein a user-side communication terminal and a web server which stores quiz information and advertisement information are interconnected through a communication network, and is characterized in that the web server has a first database which stores quizes, a second database which stores quiz correct answers, a third database which stores quiz explanations, and a fourth database which stores advertisement information on articles related to the quiz information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system for distributing advertisements from a web server to a user side communication terminal via a communication network.

  Currently, most advertisements using communication networks such as the Internet are banner advertisements posted on the homepage, but in order to obtain the effect of the advertisement, users must click on the banner advertisement. I was struggling to make users interested in advertisements and clicking them.

  In addition, there is an advertising method in which a link is set in an e-mail from an e-mail magazine and clicked to link to the homepage on which the advertising content is posted. The question is whether to make them interested in advertising and click on them.

In addition, there is a method of placing advertisement contents in an e-mail such as an e-mail magazine. However, the user often feels annoying because it only sends unilaterally periodically, and the effect was questionable.
JP 2005-182840 A

  Therefore, the present invention pays attention to how to make the user interested in the advertisement. Instead of distributing the advertisement unilaterally, the user is interested in the advertisement, and the user is interested in the product of the advertisement. The purpose is to make it possible to obtain a correct understanding of.

  The advertisement distribution system according to claim 1, in an environment where a user side communication terminal and a web server storing quiz information and advertisement information are connected to each other via a communication network, The web server includes a first database that stores quiz questions, a second database that stores quiz correct answers, a third database that stores quiz descriptions, and items related to the quiz information. And a fourth database for storing advertisement information.

  The advertisement distribution system according to claim 2 is configured such that a user-side communication terminal, a first web server that stores quiz information, and a second web server that stores advertisement information are mutually connected via a communication network. In a system for delivering advertisements to users in an environment connected to the first web server, the first web server includes a first database for storing quiz questions, a second database for storing quiz correct answers, and quiz explanations. And the second web server includes a database for storing advertisement information of products related to the quiz information.

  The advertisement distribution system according to claim 3 is the advertisement distribution system according to claim 1, wherein the web server causes a quiz problem to the user side communication terminal when accessed from the user side communication terminal. When a quiz answer is transmitted from the user side terminal, a quiz correct answer and a quiz explanation are transmitted to the user side communication terminal, and an advertisement of a product related to the quiz information is distributed. It is characterized by.

  The advertisement distribution system according to claim 4 is the advertisement distribution system according to claim 2, wherein the first web server is connected to the user side communication terminal when accessed from the user side communication terminal. When a quiz question is transmitted and a quiz answer is transmitted from the user side terminal, a quiz correct answer and a quiz explanation are transmitted to the user side communication terminal, and the user is displayed on the user side communication terminal. By clicking the “product list” button set in the quiz correct answer and quiz explanation screen, the second web server displays the product list information of the products related to the quiz information in the user side communication terminal. When the product name selected from the product list screen displayed on the user side communication terminal is transmitted from the user side terminal, the advertisement of the selected product is distributed. And wherein the door.

  The advertisement distribution method according to claim 5, in an environment where a user side communication terminal and a web server storing quiz information and advertisement information are mutually connected via a communication network, A method for distribution, wherein a first step of storing a quiz question in a database in the web server, a second step of storing a quiz correct answer, a third step of storing a quiz commentary, and the quiz information And a fourth step of storing the advertisement information of the product to be sold.

  The advertisement distribution method according to claim 6 is configured such that a user-side communication terminal, a first web server that stores quiz information, and a second web server that stores advertisement information are mutually connected via a communication network. A method for delivering advertisements to a user in an environment connected to a first step of storing a quiz problem in a database in the first web server, and a second step of storing a quiz correct answer The third step of storing quiz commentary and the fourth step of storing advertisement information of products related to the quiz information in the database in the second web server are included.

  The advertisement distribution method according to claim 7 is the advertisement distribution method according to claim 5, wherein the web server causes a quiz problem to the user side communication terminal when accessed from the user side communication terminal. When a quiz answer is transmitted from the user side terminal, a quiz correct answer and a quiz explanation are transmitted to the user side communication terminal, and an advertisement of a product related to the quiz information is distributed. It is characterized by.

The advertisement distribution method according to claim 8 is the advertisement distribution method according to claim 6, wherein when the first web server is accessed from the user side communication terminal, the user side communication terminal When a quiz question is transmitted and a quiz answer is transmitted from the user side terminal, a quiz correct answer and a quiz explanation are transmitted to the user side communication terminal, and the user is displayed on the user side communication terminal. By clicking the “Product List” button set in the quiz correct answer and quiz explanation screen,
The second web server transmits product list information of products related to the quiz information to the user side communication terminal, and from a product list screen displayed on the user side communication terminal from the user side terminal. When the selected product name is transmitted, an advertisement of the selected product is distributed.

  An advertisement distribution program according to claim 9 is a program for causing a computer to execute the method according to claims 5 to 8, and the invention according to claim 10 is a computer-readable program storing the advertisement distribution program according to claim 10. Storage medium.

  According to the present invention, it is possible to provide an effective advertisement by using a method of quiz to attract the user's interest and to be interested in the advertisement. The person can obtain various excellent effects such as obtaining accurate knowledge about the product and being able to use it as a reference for the judgment at the time of product selection.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the present embodiment, a case where the Internet is used as a communication network and a mobile phone terminal is used as a user-side communication terminal will be described.

  In the description of the present embodiment, the Internet is used as a communication network. However, this is merely an example, and the present invention can be implemented in other communication network environments such as an intranet.

  Similarly, a mobile phone terminal is used as a communication terminal on the user side, but any other terminal such as a computer terminal can be used as long as it can exchange information by connecting to a communication network. Good.

  The configuration of the advertisement distribution system according to the embodiment of the present invention will be described. FIG. 1 is a functional block diagram showing a schematic configuration.

  In an advertisement distribution system according to an embodiment of the present invention, a web server 10 serving as a quiz information transmission apparatus and an advertisement information distribution apparatus, and a user side communication terminal 2 including a mobile phone terminal 5 are connected via the Internet 1. Thus, in a mutually connected environment, quiz information can be transmitted to the user and advertisement information can be distributed.

  The web server 10 is connected to the Internet 1 via a route control device, a telephone line, a LAN (local area network) and the like.

  The control means 11 is composed of a CPU or the like and performs control of each part, data transfer, various calculations, temporary storage of data, and the like. The input control means 12 controls data input from the mobile phone terminal 5 connected via the Internet 1. The output control means 13 controls data output to the mobile phone terminal 5. Reference numerals 14 to 17 each represent a database storing the following files.

  First, data on the quiz problem is stored in the database 14, and the quiz content is related to the advertisement information data stored in the database 17, and directly related and indirectly related. It doesn't matter. For example, when the product of the advertisement information data is a supplement, it may be possible to ask the efficacy of the main component in the quiz problem related to the main component of the product.

  The database 15 stores quiz correct answer data for the quiz problem stored in the database 14.

  The database 16 stores quiz commentary data relating to the quiz correct words / phrases stored in the database 15. For example, if the correct answer of the quiz is “Isoflavone”, the quiz comment “Isoflavone can reduce menopause and can also have a beautiful skin effect”.

  The database 17 stores advertisement information data of products related to the quiz information stored in the database 14, the database 15, and the database 16. For example, if the correct answer is "Isoflavone" and the explanation of the quiz is "Isoflavone can reduce climacteric symptoms and can be expected to have a beautiful skin effect", the advertisement information for supplement products containing isoflavone as the main ingredient is there.

  The program 18 stores a main program for controlling the web server 10 and is used in the control means 11. For example, it comprises a search program for obtaining necessary information from information stored in the databases 14 to 17, a program for displaying the screen shown in FIG.

  The mobile phone terminal 5 is connected to the web server 10 via the Internet 1 and can transmit and receive information to and from each other.

  Next, a procedure for distributing advertisements will be described with reference to FIGS. 3, 5, and 6. Here, FIG. 3 is a flowchart showing the advertisement distribution method of the present embodiment, FIG. 5 is a quiz question display screen displayed on the mobile phone terminal 5, FIG. 6 is a quiz correct answer displayed on the mobile phone terminal 5, a quiz explanation, and It is an advertisement information display screen.

  When the mobile phone terminal 5 accesses the web server 10 via the Internet 1, the quiz question is transmitted from the web server 10 to the mobile phone terminal 5, and the quiz question 41 and answer options 42 are displayed on the mobile phone terminal 5. (Step 101).

  Here, in this embodiment, a plurality of answer options 42 are displayed together with the quiz question 41, and an answer is selected from the display. However, the answer options are not displayed, and the answer An input screen may be displayed, and an arbitrary answer may be input.

  When the user selects an answer that seems to be correct from the answer options 42 and clicks the answer button 43, the answer is transmitted to the web server 10 (step 102). The quiz correct answer is transmitted to the terminal 5, the correct answer 51 is displayed on the mobile phone terminal 5 (step 103), the explanation 52 of the quiz is transmitted from the web server 10 to the mobile phone terminal 5, and the correct answer of the quiz is transmitted to the mobile phone terminal 5. An explanation 52 for the word / phrase is displayed (step 104), an advertisement of a product related to the quiz information is distributed from the web server 10 to the mobile phone terminal 5, and advertisement information 53 is displayed on the mobile phone terminal 5 (step 105). .

  In step 105, the advertisement information 53 is displayed together with the quiz correct answer 51 and the quiz comment 52. The advertisement distribution method flowchart in FIG. 4 and the quiz correct answer and the quiz comment display displayed on the mobile phone terminal 5 in FIG. As shown in the screen, after step 104, by clicking the product list button 54 displayed on the mobile phone terminal 5 (step 205), the data is stored in the database 17 by the control means 11 according to the program 18. The product related to the quiz information is extracted from the advertisement information data, and the product list information is transmitted from the web server 10 to the mobile phone terminal 5 (step 206), and the product list shown in FIG. When the display screen is displayed and the selection button 61 is clicked, a product selection window 62 is displayed. By clicking an arbitrary product name in the display, the selected product information is transmitted to the web server 10 (step 207), and the advertisement information of the selected product is distributed from the web server 10 to the mobile phone terminal 5, The advertisement display screen shown in FIG. 9 may be displayed on the mobile phone terminal 5 (step 208).

  Although the said Example is a case where it is comprised from one web server, it can also be set as the system which consists of the 1st web server which stores quiz information, and the 2nd web server which stores advertisement information.

  The configuration of the advertisement distribution system according to this embodiment will be described. FIG. 2 is a functional block diagram showing a schematic configuration.

  The advertisement distribution system according to the embodiment of the present invention includes a first web server 20 serving as a quiz transmission device, a second web server 30 serving as an advertisement distribution device, and a mobile phone terminal 5. The communication terminal 2 is configured to be able to distribute quiz information and advertisement information to users in an environment where they are connected to each other via the Internet 1.

  It should be noted that the present invention can be implemented in other communication networks and other communication terminals as in the above embodiment.

  Similar to the above embodiment, the first web server 20 and the second web server 30 are connected to the Internet 1 via a route control device, a telephone line, a LAN (local area network) and the like.

  The control means 21, the control means 31, the input control means 22, the input control means 32, the output control means 33, and the output control means 43 are the same as in the above embodiment.

  In the first web server 20, quiz question data in the database 24, correct answer data for the quiz question stored in the database 24, and quiz correct answer phrases stored in the database 25 in the database 26. It is the same as the above embodiment in that commentary data is stored, but is different from the above embodiment in that the advertisement information of the product related to the quiz information is stored in the database 37 in the second web server 30. .

  The program 28 and the program 38 store a main program for controlling each web server.

  The mobile phone terminal 5 is the same as in the above embodiment.

  Next, a procedure for distributing advertisements will be described with reference to FIGS. 4, 5, and 7. 4 is a flowchart showing the advertisement distribution method of the present embodiment, FIG. 5 is a quiz question display screen displayed on the mobile phone terminal 5, and FIG. 7 is a quiz correct answer and quiz explanation display displayed on the mobile phone terminal 5. It is a screen.

  The procedure up to step 104 is the same as in the above embodiment, and is controlled by the first web server 20.

  The answer option 42 is not displayed, the answer input screen is displayed, and an arbitrary answer may be input in the same manner as in the above embodiment.

  As shown in the quiz correct answer and quiz explanation display screen displayed on the mobile phone terminal 5 of FIG. 7, after the step 104, the product list button 54 displayed on the mobile phone terminal 5 is clicked (step 205). ), The product list request information is transmitted to the first web server 20, and the quiz information and the mobile phone terminal 5 information are sent from the first web server 20 to the second web server by the control means 21 according to the program 28. 30.

  The control means 31 according to the program 38 extracts products related to the quiz information from the advertisement information data stored in the database 37, and the product list information is transferred from the second web server 30 to the mobile phone terminal 5. The product list display screen shown in FIG. 8 is displayed on the mobile phone terminal 5 and the product selection window 62 is displayed when the selection button 61 is clicked. The user can select any item in the display. By clicking the product name, the selected product information is transmitted to the second web server 30 (step 207), the advertisement information of the selected product is distributed from the second web server 30 to the mobile phone terminal 5, and the mobile phone A product name 63, a product image 64, a product price 65, and a product description 66 are displayed on the telephone terminal 5 as in the advertisement information display screen shown in FIG. Step 208).

It is a functional block diagram which shows the schematic structure of the advertisement delivery system which concerns on embodiment of this invention. It is a functional block diagram which shows the schematic structure of the advertisement delivery system which concerns on embodiment of this invention. It is a flowchart which shows the advertisement delivery method which concerns on embodiment of this invention. It is a flowchart which shows the advertisement delivery method which concerns on embodiment of this invention. It is a quiz problem display screen displayed on the mobile phone terminal according to the embodiment of the present invention. It is a quiz correct answer, quiz commentary, and advertisement information display screen displayed on the mobile phone terminal according to the embodiment of the present invention. It is a quiz correct answer and quiz comment display screen displayed on the mobile phone terminal according to the embodiment of the present invention. It is a merchandise list display screen displayed on the mobile phone terminal according to the embodiment of the present invention. It is an advertisement information display screen displayed on the mobile phone terminal according to the embodiment of the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Internet 2 User-side communication terminal 3 Computer terminal 4 Computer terminal 5 Mobile phone terminal 10 Web server 11 Control means 12 Input control means 13 Output control means 14 Quiz problem database 15 Quiz correct answer database 16 Quiz comment database 17 Advertisement information database 18 Program 20 first web server 21 control means 22 input control means 23 output control means 24 quiz problem database 25 quiz correct answer database 26 quiz explanation database 28 program 30 second web server 31 control means 32 input control means 33 output control means 37 advertisement Information database 38 Program 41 Quiz questions 42 Quiz answer options 43 Answer buttons 51 Quiz correct answer 52 Quiz explanation 53 Advertising information 54 Product one Button 61 Select button 62 product selection window 63 Product Name 64 product image 65 commodity price 66 Product Description

Claims (10)

  A system for distributing advertisements to users in an environment in which a user side communication terminal and a web server storing quiz information and advertisement information are connected to each other via a communication network, the web server Includes a first database that stores quiz questions, a second database that stores quiz correct answers, a third database that stores quiz descriptions, and a fourth database that stores advertisement information of products related to the quiz information, An advertisement distribution system characterized by comprising   In an environment in which a user-side communication terminal, a first web server that stores quiz information, and a second web server that stores advertisement information are connected to each other via a communication network, the user The first web server includes a first database that stores quiz questions, a second database that stores quiz correct answers, and a third database that stores quiz explanations. The second web server includes a database that stores advertisement information of products related to the quiz information.   The advertisement distribution system according to claim 1, wherein the web server transmits a quiz problem to the user side communication terminal when accessed from the user side communication terminal, and the quiz is transmitted from the user side terminal. An advertisement distribution system characterized in that, when an answer is transmitted, a quiz correct answer and a quiz explanation are transmitted to the user side communication terminal, and an advertisement of a product related to the quiz information is distributed. 3. The advertisement distribution system according to claim 2, wherein the first web server transmits a quiz problem to the user side communication terminal when accessed from the user side communication terminal, and the user side terminal. When a quiz answer is sent from the user, the quiz correct answer and quiz explanation are sent to the user side communication terminal, and the user is set in the quiz correct answer and quiz explanation screen displayed on the user side communication terminal. By clicking the “Product List” button,
The second web server transmits product list information of products related to the quiz information to the user side communication terminal, and from a product list screen displayed on the user side communication terminal from the user side terminal. An advertisement distribution system characterized in that an advertisement for a selected product is distributed when the selected product name is transmitted.   A method for delivering advertisements to users in an environment in which a user side communication terminal and a web server storing quiz information and advertisement information are mutually connected via a communication network, the web server The first step of storing the quiz question, the second step of storing the quiz correct answer, the third step of storing the quiz commentary, and the fourth step of storing the advertisement information of the product related to the quiz information An advertisement delivery method characterized by comprising a step In an environment in which a user-side communication terminal, a first web server that stores quiz information, and a second web server that stores advertisement information are connected to each other via a communication network, the user A first step of storing a quiz problem in a database in the first web server, a second step of storing a quiz correct answer, and a third step of storing a quiz commentary. , In the database in the second web server,
And a fourth step of storing advertisement information of products related to the quiz information.   6. The advertisement distribution method according to claim 5, wherein when the web server is accessed from the user side communication terminal, the web server transmits a quiz problem to the user side communication terminal, and the quiz is transmitted from the user side terminal. When the answer is sent, the quiz correct answer and the quiz explanation are transmitted to the user side communication terminal, and the advertisement of the product related to the quiz information is distributed. The advertisement distribution method according to claim 6,
The first web server, when accessed from the user side communication terminal, transmits a quiz question to the user side communication terminal, and when a quiz answer is transmitted from the user side terminal, The quiz correct answer and quiz explanation are transmitted to the user side communication terminal, and the user clicks the “Product List” button set in the quiz correct answer and quiz explanation screen displayed on the user side communication terminal. Thus, the second web server transmits product list information of products related to the quiz information to the user side communication terminal, and the product list displayed on the user side communication terminal from the user side terminal. An advertisement delivery method characterized in that an advertisement for the selected product is delivered when the product name selected from the screen is transmitted.   An advertisement distribution program for causing a computer to execute the method according to claim 5.   A computer-readable storage medium storing the advertisement distribution program according to claim 9

Images