JP2008257422A - Advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase an access rate to an advertisement insertion site. <P>SOLUTION: A successful candidate is determined from among customers whose electronic mail addresses and addresses and names are registered, and unique URL is generated for every customer. Customers and unique URL are registered in a management table while associated with each other and so that whether or not each customer is a successful candidate can be discriminated, and electronic mail in which the unique URL of the customer and a message showing that since there is possibility that the customer has already won a prize, it is necessary for the customer to perform access to the WEB page of the URL, and to pass a predetermined process in order to be qualified to receive the prize to the customer. When an access request to the WEB page is generated, the URL is compared with the unique URL registered in the URL management table, and when both the URLs are coincident, and the URL is the unique URL of the successful candidate, the leading page of a series of WEB pages for providing a process to be passed by the successful candidate is transmitted to the request source. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertising system that uses a mail system and a WWW (World Wide Web) system to advertise and promote products and services.

As a method of advertising products and services using e-mail, the advertiser who is hyperlinked by the URL is delivered by distributing the e-mail describing the URL (Uniform Resource Locator) to the customer who registered the e-mail address. Alternatively, a method of guiding customers to a WEB site (referred to as an advertisement placement site) operated by an advertising agency is commonly used. In addition, prizes will be presented by lottery when predetermined conditions (such as answering questionnaires and quizzes posted on the advertising website) are fulfilled, and this is indicated in the e-mail along with the URL of the advertising website Many methods are also used to increase the access rate (customer induction rate) to the advertisement posting site. (See Patent Document 1)
However, in the conventional system that implements this kind of method, the calculation for the lottery is executed every time a predetermined condition is satisfied, such as a customer accessing an advertising site and answering a questionnaire or quiz. Therefore, in addition to the process of counting the results of the questionnaire and the process of grasping the lottery status (number of winners, remaining prizes, etc.), the process of recording the winning results of each customer from the lottery, the prize for the winning customer All the processes accompanying the lottery result, such as the process of inquiring about the address of the recipient, etc. must be performed after the fact (after the lottery). For this reason, there has been a problem that the load on the server is increased and the system is complicated. In particular, when access is concentrated, in addition to a large number of access processes, a large number of lottery processes and processes associated with the lottery results are executed. This causes a problem that the load on the server becomes excessive and the system is down.

  Also, this type of system has a problem that "spoofing" occurs. That is, there is no guarantee that the person who accesses the advertisement posting site in response to the e-mail delivered from the advertiser is the customer who registered the e-mail address. If an email sent by an advertiser to a customer is acquired by someone else, or if someone else knows the URL in the email, the other person impersonates the customer You can participate in the lottery by accessing the main advertising site.

  Therefore, many of these types of systems require the person who has accessed the advertisement posting site to input an ID and a password. This is to confirm that the person is the customer who registered the e-mail address. However, it is troublesome for the customer to input the ID and password. Because of this annoyance, some customers do not participate in the lottery. That percentage cannot be ignored.

  Many of these systems also require the winning customer to enter an address and name. This request is made even if the customer has already registered other customer information such as address and name at the time of e-mail address registration. This is for confirming the exact destination of the prize (the latest information of the customer). Many customers who receive a winning notification respond to the input of customer information. Otherwise, it will not be possible to obtain the winning prize.

  On the other hand, it is difficult for ex-post customers to request other customer information such as address and name after the fact. This is because the lost customer has no merit. Therefore, the advertiser loses the chance to obtain the latest information on the lost customer.

In order to obtain the latest information of all customers participating in the lottery, all customers participating in the lottery may be requested to input other customer information such as address and name as conditions for participating in the lottery. However, since it is a more difficult request (request for troublesome work for customers) than requesting input of ID and password, imposing such conditions further increases the proportion of customers who do not participate in the lottery. Become. As a result, the advertiser further loses the opportunity to get the latest information on the customer.
Special table 2003-526162

  An object of the present invention is to dramatically increase the rate at which a customer who has received an e-mail containing a URL of an advertisement posting site accesses the advertisement posting site than before, and to expect a great advertising effect, and to receive a prize. The purpose is to realize a highly reliable advertising system in which a qualified customer can reliably receive the prize without incurring problems such as increased server load and complicated system.

In order to achieve the above object, the following advertisement system, advertisement server, advertisement method and computer program are employed.
[Advertising system]
The advertising system of the present invention is an advertising system that urges the customer to access the specific WEB page by distributing an e-mail describing the URL of the specific WEB page in the advertisement posting site to the customer. ,
A function of registering customer information including at least an email address, an address and a name in a customer database;
The ability to randomly select winners and losers of prizes from customers whose customer information is registered in the customer database,
The ability to generate a unique URL for each customer;
A function for registering each customer and a unique URL in a URL management table so that each customer can be associated with each other in a one-to-one relationship and whether each customer is a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of that customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, access the WEB page of the URL and specify A function to send an e-mail with a message that it is necessary to pass through the process,
A function of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the URL management table every time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Function and
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Function and
Is an advertising system.

  The advertisement system configured as described above determines a prize winner and a winner in a random manner from among customers in advance when delivering an e-mail to a customer. Then, a URL for identifying the customer (unique URL generated for each customer) and a prize may be already won for the customer, and a WEB page of the URL is required to qualify to receive the prize. And an electronic mail describing a message indicating that it is necessary to pass through a predetermined process. If there is an access request to the WEB page of the advertisement posting site, the access request source (customer) is identified based on the URL of the WEB page. As a result, if the access request source is a predetermined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source. If the access request source is not a pre-determined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source.

  According to this advertising system, there is a possibility that a prize has already been won for the customer, and in order to qualify to receive the prize, a predetermined process is performed by accessing the WEB page of the URL described in the e-mail. The customer who received the e-mail in which the URL of a specific WEB page in the advertisement insertion site is described is sent to the customer by describing the message that it is necessary to pass through the e-mail to be delivered to the customer. There is a possibility that the rate of accessing the WEB page can be dramatically increased as compared with the prior art. In other words, in the conventional system, lottery is carried out after accessing the advertising site, and as a result, the winning is confirmed, so the customer who receives the e-mail will be given no prizes regardless of access. It ’s likely that you will think, ”but with the system of the present invention, you can be sure to give your customers a sense of expectation that they might have won a prize. There is a possibility that the access rate can be dramatically increased.

  In addition, according to this advertising system, since the customer's address and name are registered in the customer database, by sending the prize to the registered address and name of the customer who is eligible to receive the prize, Customers who are qualified to receive prizes can reliably receive the prizes.

Moreover, according to this advertising system, each time a customer accesses the advertisement posting site and a predetermined condition is satisfied, the calculation for the lottery and the processing associated with the lottery result are all performed afterwards. Thus, the load on the server can be reduced and the system can be simplified.
[Advertising server]
The advertisement server of the present invention is a server in an advertisement system that urges the customer to access the specific WEB page by distributing an e-mail describing the URL of the specific WEB page in the advertisement posting site to the customer. There,
A function for randomly selecting winners and winners of a prize from customers whose customer information including at least an email address, address and name is registered in the customer database;
The ability to generate a unique URL for each customer;
A function for registering each customer and a unique URL in a URL management table so that each customer can be associated with each other in a one-to-one relationship and whether each customer is a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of the customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, the user accesses the WEB page of the URL. A function to send an e-mail with a message that it is necessary to pass through the process,
A function of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the URL management table every time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Function and
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Function and
A server having

  The advertisement server configured as described above determines prize winners and winners at random from among customers in advance when delivering e-mails to customers. Then, a URL for identifying the customer (unique URL generated for each customer) and a prize may be already won for the customer, and a WEB page of the URL is required to qualify to receive the prize. And an electronic mail describing a message indicating that it is necessary to pass through a predetermined process. If there is an access request to the WEB page of the advertisement posting site, the access request source (customer) is identified based on the URL of the WEB page. As a result, if the access request source is a predetermined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source. If the access request source is not a pre-determined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source.

  According to this advertisement server, there is a possibility that a prize has already been won for the customer, and in order to qualify to receive the prize, a predetermined process is performed by accessing the WEB page of the URL described in the e-mail. The customer who received the e-mail in which the URL of a specific WEB page in the advertisement insertion site is described is sent to the customer by describing the message that it is necessary to pass through the e-mail to be delivered to the customer. There is a possibility that the rate of accessing the WEB page can be dramatically increased as compared with the prior art. In other words, in the conventional system, lottery is carried out after accessing the advertising site, and as a result, the winning is confirmed, so the customer who receives the e-mail will be given no prizes regardless of access. It ’s likely that you will think, ”but with the system using the advertising server of the present invention, you can be sure to give your customers a sense of expectation that“ the prize may have been won. ” There is a possibility that the rate of access to advertising sites can be dramatically increased.

  In addition, since the customer's address and name are registered in the customer database, the customer received the qualification to receive the prize by shipping the prize to the registered address and name of the customer who has obtained the qualification to receive the prize. The customer can reliably receive the prize.

In addition, each time a customer accesses the advertising site and a predetermined condition is satisfied, the load on the server is reduced compared to the conventional system that performs all the operations for lottery and the lottery results afterwards. Can be reduced and the system can be simplified.
[Advertising method]
The advertising method of the present invention is an advertising method for urging the customer to access the WEB page by delivering an email describing the URL of the WEB page in the advertisement posting site to the customer,
Registering customer information, including at least an email address, address and name, in a customer database;
Randomly selecting winners and winners of the prize from customers whose customer information is registered in the customer database;
Generating a unique URL for each customer;
Registering each customer with a unique URL in a one-to-one relationship and registering them in the management table so that each customer can be determined to be a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of that customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, access the WEB page of the URL and specify Sending an email with a message stating that it needs to go through
A step of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the management table each time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Steps,
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Steps,
Is an advertising method.

  In the advertising method configured as described above, when delivering an e-mail to a customer, a prize winner and a winner are randomly determined from the customers in advance. Then, a URL for identifying the customer (unique URL generated for each customer) and a prize may be already won for the customer, and a WEB page of the URL is required to qualify to receive the prize. And an electronic mail describing a message indicating that it is necessary to pass through a predetermined process. If there is an access request to the WEB page of the advertisement posting site, the access request source (customer) is identified based on the URL of the WEB page. As a result, if the access request source is a predetermined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source. If the access request source is not a pre-determined winner, the first page of a series of WEB pages that provide a process that the winner must pass is transmitted to the access request source.

  According to this advertising method, there is a possibility that a prize has already been won by the customer, and in order to qualify to receive the prize, a predetermined process is performed by accessing the WEB page of the URL described in the e-mail. The customer who received the e-mail in which the URL of a specific WEB page in the advertisement insertion site is described is sent to the customer by describing the message that it is necessary to pass through the e-mail to be delivered to the customer. There is a possibility that the rate of accessing the WEB page can be dramatically increased as compared with the prior art. In other words, in the conventional method, lottery is carried out after accessing the advertising site, and as a result, the winning is confirmed, so the customer who received the e-mail will be given no prizes regardless of access. The method of the present invention can surely give the customer a sense of expectation that “the prize may have been won”. There is a possibility that the access rate can be dramatically increased.

  In addition, since the customer's address and name are registered in the customer database, the customer received the qualification to receive the prize by shipping the prize to the registered address and name of the customer who has obtained the qualification to receive the prize. The customer can reliably receive the prize.

In addition, each time a customer accesses the advertising site and a predetermined condition is satisfied, the load on the server is reduced compared to the conventional system that performs all the operations for lottery and the lottery results afterwards. Can be reduced and the system can be simplified.
[Computer program]
The program of the present invention is a program for realizing the advertisement server of the present invention, that is,
Randomly selecting prize winners and winners from customers whose customer information, including at least an email address, address and name, is registered in the customer database;
Generating a unique URL for each customer;
Registering each customer with a unique URL in a one-to-one relationship and registering them in the management table so that each customer can be determined to be a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of the customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, the user accesses the WEB page of the URL. Sending an email with a message stating that it needs to go through
A step of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the management table each time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Steps,
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Steps,
Is a program that causes a computer to execute.

  The advertisement server of the present invention can be realized by installing this program in a computer. By causing the computer to execute this program, the advertising method of the present invention can be implemented.

  The present invention has the following effects.

  (1) It is possible to expect a great advertising effect by dramatically increasing the rate at which a customer who has received an e-mail containing the URL of an advertisement posting site accesses the advertisement posting site.

  (2) A customer who has obtained the qualification to receive a prize can surely receive the prize.

  (3) The load on the server can be reduced and the system can be simplified.

  Hereinafter, embodiments of the present invention will be described.

  FIG. 1 is a system configuration diagram illustrating the configuration of an advertising system according to the present invention.

  The advertisement system 100 of the present invention includes a customer database 110 and an advertisement server 120. The advertisement server 120 includes a WEB server 130 and a mail server 150. The WEB server 130 and the mail server 150 are communicably connected to the customer database 110 via dedicated lines. The WEB server 130 and the mail server 150 communicate with a large number of clients 160 (160-1 to 160-n) via the Internet. Each client 160 is a terminal device used by each customer. Specific examples of each client 160 include a personal computer and a mobile phone having a WEB browser function and an electronic mail function.

  In the customer database 110, customer IDs, passwords, e-mail addresses, postal codes, addresses, names, account numbers, etc. are registered (see FIG. 5).

  The WEB server 130 includes a customer information registration / change processing unit 131 for registering customer information provided from each client 160 via the Internet in the customer database 110, and a customer whose customer information is registered in the customer database 110. A winning determination unit 132 for determining a prize winner and a winning winner, a random number generation unit 133, and a unique URL generation unit 134 that generates a unique URL including a random value output from the random number generation unit 133. In addition, the URL management table 135 (see FIG. 6) and each customer and a unique URL are made to correspond to each other in a one-to-one relationship, and it can be determined whether each customer is a winner or a loser. A URL registration processing unit 136 that registers in the URL management table 135 and a series of WEBs that provide a process that the winner must pass WEB page file storage unit 137 storing a page WP1 (see FIG. 10) and a series of WEB pages WP2 (see FIG. 11) for providing a process that must be passed by a loser, and an access request to the WEB page is generated Each time the URL comparison unit 138 compares the URL transmitted together with the access request for designating the WEB page with the unique URL registered in the URL management table 135, and the comparison by the URL comparison unit 138. Depending on the result, a WEB page creation / transmission unit 139 that transmits the first page of either a series of WEB pages WP1 for winners or a series of WEB pages WP2 for winners to the access request source, and via the Internet And a communication control unit 140 that controls communication with the client 160 performed in this manner.

  The mail server 150 includes a mailing list 151 that lists customer e-mail addresses registered in the customer database 110 under predetermined conditions, a message storage unit 152 that stores messages addressed to customers, and a mailing list 151. Referring to the URL management table 135, mail transmission for sending an e-mail in which each customer's e-mail address describes the unique URL of the customer and the message addressed to the customer stored in the message storage unit 152 is sent. Part 153. In the message storage unit 152, there is a possibility that a prize has already been won for the customer, and it is necessary to access the WEB page of the URL and go through a predetermined process in order to qualify for the prize. Message is saved.

  Next, the operation of the advertising system 100 of this embodiment will be described in more detail according to the flow shown in FIG.

  This advertising system 100 uses a mail system and a WWW system to advertise products and services, promote sales, etc. to customers registered in the customer database 110. Therefore, it is a major premise that customer information is registered in the customer database 110.

  In the customer information registration process (S 1), a series of processes illustrated in FIG. 3 is performed between each client client 160 and the WEB server 130. First, each customer operates the client 160 to access a general WEB page (a WEB page that anyone can visit without restriction) WP0 of the WEB server 130. Then, an access request to the customer information registration page is transmitted to the WEB server 130 by clicking a link button on the general WEB page WP0 (S21). When receiving an access request to the customer information registration page (S22), the WEB server 130 transmits the customer information registration page to the request source client 160 (S23). Upon receiving the customer information registration page (S24), the client 160 displays a customer information registration screen on the display (S25). On the customer information registration screen, as illustrated in FIG. 4, a send button SB is displayed together with various input fields for inputting a password, an e-mail address, a surname, a name, a prize destination, a prize transfer destination, and the like. . Among the information required to be entered on this screen, the password, e-mail address, surname, name, and prize destination are essential information. The customer inputs various information on the customer information registration screen (S27). When the customer clicks the send button SB, the entered customer information is sent from the client 160 to the WEB server 130. When receiving the customer information (S28), the WEB server 130 registers the information in the customer database 110 (S29). The mail server 150 transmits an e-mail in which a message indicating that the registration is completed and the ID of the customer is described to the client 160 (S30). The client 160 receives the electronic mail (S31). When changing the contents of the customer information registered in the customer database 110, customer authentication is performed using the ID described in the received mail and the registered password. 7 illustrates an authentication information input screen that is displayed on the display of the client 160 at that time, and FIG. 8 illustrates a customer information change screen that is displayed when customer authentication by ID and password is successful. .

  Advertisers use a series of WEB pages WP1 (see FIG. 10) that provide a process for winners to pass when deploying advertisements using this advertising system and a process for winners to pass. A series of WEB pages WP2 (see FIG. 11) to be provided is created and stored in the WEB page file storage unit 137 (S2, S3). The advertiser also creates a message to the customer (for example, “You may have won a great prize. Visit the ad site and watch the ad movie from this URL”) The message is stored in the message storage unit 152 of the mail server 150. Then, the advertiser designates the winning probability by product, the implementation period (start and end), the end condition, the progress notification condition, etc., and starts the advertisement operation on the advertisement server 120 (WEB server 130 and mail server 150). Instruct.

  When instructed to start the advertising operation, the WEB server 130 randomly determines a winner and a winner of the prize from the customers registered in the customer database 110 (S4), and each customer is uniquely identified. A URL is generated (S5). Each customer and a unique URL are associated with each other in a one-to-one relationship and registered in the URL management table 135 so that each customer can be determined to be a winner or a lost winner (S6). .

  The mail server 150 refers to the mailing list 151 and the URL management table 135, addresses each customer's e-mail address, the customer's unique URL, and the message to the customer stored in the message storage unit 152. Is sent (S7).

  The client 160 receives the email sent from the mail server 150. When this e-mail is opened, for example, a message screen as shown in FIG. 9 is displayed. The part (underlined part) L where the URL on the message screen is described is linked to a specific WEB page in the advertisement posting site, and when this part is clicked, the WEB browser of the client 160 is used as the WEB server. A request to access the WEB page is transmitted to 130.

  When an access request to the WEB page is generated (S8), the WEB server 130 compares the requested URL with a unique URL registered in the URL management table 135 (S9). In this example, it is determined whether the tail part of the URL requested to be accessed matches or does not match the random value included in the unique URL. As a result of comparison, if both URLs match (Yes in S10) and the URL is a unique URL of the winner (Yes in S11), a series of WEB pages that provide a process that the winner must pass The first page of WP1 (see FIG. 10) is transmitted to the access request source (S12). On the other hand, if both URLs match (Yes in S10) and the URL is a unique URL of the loser (No in S11), a series of WEB pages WP2 (providing a process that the loser must pass) 11) is transmitted to the access request source (S13).

  The URL of a series of WEB pages WP1 or WP2 transmitted to the customer in steps S12 and S13 includes a random number value included in the unique URL of the customer who has requested access. For example, if the unique URL of the customer is http://www.eigowtown.com/xyz/aaa.cgi?key=19750907, a series of series including the random value 195000907 included in the unique URL in the URL. The WEB page WP1 or WP2 is transmitted to the customer. This process is performed by the transmission page creation / transmission unit 139.

  FIG. 10 illustrates a series of WEB pages that provide a process through which the winner must pass. FIG. 11 illustrates a series of WEB pages that provide a process that must be passed by the loser.

  First, the first page P1 is displayed on the client 160. On the first page P1, a button B1 for proceeding to the advertisement movie and a message for guiding to the advertisement movie P2 (in the illustrated example, “please see the presentation movie of the new product □□”) are displayed. . When the button B1 is clicked, the advertisement movie P2 starts. The advertisement movie P2 is composed of a plurality of pages (frames) that are sequentially played back. On the end page P2f of the advertisement movie P2, a button B2 for proceeding to the last page P3 or P4 where the winning result is found is displayed.

  The contents so far are exactly the same for the WEB page WP1 and the WEB page WP2, but the contents of the last pages P3 and P4 are completely different. That is, when the button B2 displayed on the winner's client 160 is clicked, the last page P3 (see FIG. 10) notifying the winner is displayed. On the other hand, when the button B2 displayed on the client 160 of the loser is clicked, the last page P4 (see FIG. 11) informing the loss is displayed. The customer knows his / her winning result from the last page P3 or P4.

  The WEB server 130 generates a customer who is eligible to receive a prize at the same time as the access status to the last page P3 or P4 by the access request to the last page P3 or P4 generated by clicking the button B2. Know the situation. In other words, every time there is a request for access to the last page P3 that informs the winner, it is determined that a customer who is qualified to receive the prize has occurred. Then, the customer is identified from the random value included in the URL sent at the time of the access request, and the customer ID is registered in the qualification acquirer list (see FIG. 12).

  The WEB server 130 monitors the ratio of the number of customers who are eligible to receive prizes with respect to the total number of prizes for each prize, and when that ratio reaches a predetermined value (for example, 90%), to that effect and the advertisement page. The advertiser is notified by email of the current access status. Based on the content of the notification, the advertiser knows the remaining number of prizes and the access status to the advertisement page. Then, depending on the situation, the contents of the advertisement and the period are changed (change at the end), and prizes are added.

  The advertisement server 120 (the WEB server 130 and the mail server 150) terminates the advertisement operation when a preset termination condition is satisfied, such as the end of the period or the absence of prizes. And it transmits to the advertiser which attached the count result file, such as an access condition, and the file of the qualification acquirer list (refer FIG. 12). The advertiser sends the corresponding prize to the customer whose ID is listed in the qualification acquirer list (see FIG. 12). In the case of giving a prize, the corresponding prize is deposited into the account of the customer whose ID is listed in the list of qualified persons (see FIG. 12).

  According to the advertisement system 100 of this embodiment, the rate at which a customer who has received an e-mail in which the URL of a specific WEB page in the advertisement posting site is accessed accesses the WEB page of the URL is dramatically higher than before. There is a possibility that can be increased. In other words, in the conventional system, lottery is carried out after accessing the advertising site, and as a result, the winning is confirmed, so the customer who receives the e-mail will be given no prizes regardless of access. The advertising system 100 according to the embodiment can surely give the customer a sense of expectation that “the prize may have been won”. There is a possibility that the access rate to can be dramatically increased than before.

  Further, according to the system 100, since the prize is sent to the address / name registered in the customer database 110 of the customer who has obtained the qualification to receive the prize, the customer who has obtained the qualification to receive the prize is surely sure. You can receive the prize. That is, a third party who knows the unique URL described in the e-mail sent from the advertisement server 120 to the winner by some method accesses the winner's WEB page by impersonating the winner. Even in this case, the prize is sent to the address and name of the winner who is registered in the customer database 110. Further, for a customer who has obtained the qualification to receive a prize, the prize is deposited into the customer's account registered in the customer database 110, so that the customer can receive the prize surely. That is, a third party who knows the unique URL described in the e-mail sent from the advertisement server 120 to the winner by some method accesses the winner's WEB page by impersonating the winner. Even in such a case, the prize money is deposited in the account of the winner registered in the customer database 110.

  In addition, the load on the server is reduced compared to conventional systems in which every time a customer accesses an advertising site and a predetermined condition is met, all the calculations for the lottery and the processes associated with the lottery result are performed after the fact. And simplify the system.

The system block diagram which illustrates the structure of the advertising system concerning this invention The flowchart which illustrates the operation | movement content of the advertisement system shown in FIG. Flow chart illustrating the contents of the customer information registration process Figure showing a display example of the customer information registration screen Figure illustrating customer database registration details The figure which illustrates the contents of URL management table The figure which illustrates the example of a display of an authentication information input screen Figure showing a display example of the customer information change screen The figure which shows the example of a display of the message screen of the email sent to the customer Screen transition diagram illustrating a series of WEB pages that provide a process through which the winner must pass Screen transition diagram illustrating a series of WEB pages that provide a process for a loser to pass through Figure illustrating the contents of the qualification acquirer list

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Advertising system 110 Customer database 120 Advertising server 130 WEB server 131 Customer information registration / change processing 132 Win determination unit 134 Unique URL generation unit 135 URL management table 136 URL registration processing unit 137 WEB page file storage unit 138 URL comparison unit 139 WEB Page creation / transmission unit 150 Mail server 151 Mailing list 152 Message storage unit 153 Mail transmission unit WP1 A series of WEB pages that provide a process that a winner must pass WP2 A series of a process that provides a process that a winner must pass WEB page

Claims (7)

An advertising system that urges a customer to access a specific WEB page by delivering an email describing the URL of the specific WEB page in the advertising site to the customer,
A function of registering customer information including at least an email address, an address and a name in a customer database;
The ability to randomly select winners and losers of prizes from customers whose customer information is registered in the customer database,
The ability to generate a unique URL for each customer;
A function for registering each customer and a unique URL in a URL management table so that each customer can be associated with each other in a one-to-one relationship and whether each customer is a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of that customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, access the WEB page of the URL and specify A function to send an e-mail with a message that it is necessary to pass through the process,
A function of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the URL management table every time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Function and
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Function and
An advertising system comprising:   The series of WEB pages that provide a process that must be passed by a winner and a series of WEB pages that provide a process that must be passed by a winner are different only in the last page. Advertising system. A server in an advertising system that urges the customer to access the specific WEB page by delivering an email describing the URL of the specific WEB page in the advertising site to the customer;
A function for randomly selecting winners and winners of a prize from customers whose customer information including at least an email address, address and name is registered in the customer database;
The ability to generate a unique URL for each customer;
A function for registering each customer and a unique URL in a URL management table so that each customer can be associated with each other in a one-to-one relationship and whether each customer is a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of that customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, access the WEB page of the URL and specify A function to send an e-mail with a message that it is necessary to pass through the process,
A function of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the URL management table every time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Function and
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Function and
An advertisement server characterized by comprising:   The series of WEB pages providing a process that must be passed by the winner and the series of WEB pages providing a process that must be passed by the winner are different only in the last page. Ad server. An advertising method for encouraging the customer to access the WEB page by delivering an email describing the URL of the WEB page in the advertising site to the customer,
Registering customer information, including at least an email address, address and name, in a customer database;
Randomly selecting winners and winners of the prize from customers whose customer information is registered in the customer database;
Generating a unique URL for each customer;
Registering each customer with a unique URL in a one-to-one relationship and registering them in the management table so that each customer can be determined to be a winner or a loser;
There is a possibility that each customer's e-mail address has a unique URL of that customer and that the customer has already won a prize. In order to obtain the qualification to receive the prize, access the WEB page of the URL and specify Sending an email with a message stating that it needs to go through
A step of comparing a URL transmitted together with the access request for designating the WEB page with a unique URL registered in the management table each time an access request to the WEB page is generated;
As a result of the comparison, if both URLs match and the URL is the winner's unique URL, the first page of a series of WEB pages providing a process that the winner must pass is transmitted to the access request source. Steps,
As a result of comparison, if both URLs match and the URL is a unique URL of the loser, the first page of a series of WEB pages providing a process that the loser must pass is transmitted to the access request source. Steps,
An advertising method characterized in that is executed.   6. The series of WEB pages that provide the process that the winner must pass and the series of WEB pages that provide the process that the winner must pass are different only in the last page. Advertising method.   The program for implement | achieving the advertisement server of Claim 3 or 4 using a computer.