JP2008191750A - Advertisement system for social networking service - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system for social networking service allowing a user to perform easy commodity comparison by use of the social networking service. <P>SOLUTION: This advertisement system for the social networking service providing SNS display data related to the social networking service to a terminal device of the user by use of a computer has: a storage means wherein the computer stores the SNS display data and link setting data showing association between an address of a page set with a link and an address of a link destination thereof; a link setting data update means for receiving a request of registration of the link setting data from the terminal device, and updating the link setting data of the storage means; and a means for performing reading from the storage means when accessing the computer from the terminal device of the user, and performing distribution to the terminal device of the user such that the link based on the link setting data is displayed together with the SNS display data. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertising system for a social networking service, and more particularly to an advertising system for a social networking service in which each user performs an advertisement requested by an advertiser in the social networking service.

  Recently, a service called a social networking service as described in Non-Patent Document 1 has been provided and used by many people.

  A social networking service provides an environment in which people who have some kind of connection form friends and have a conversation on the network using only those members.

  The conversation on the network is performed, for example, in such a manner that a user inputs characters with a personal computer or the like and displays characters entered by other users on a screen for browsing.

  In an operating company that provides a social networking service, as one means for obtaining operating funds, an advertisement is displayed on a screen viewed by a user and an advertising fee is obtained from the advertiser.

  By the way, recently, as described in Non-Patent Document 2, a virtual shopping street is opened on the Internet, and a homepage on the Internet is set up for each store. The model is implemented.

Social networking service [mixi], [online], mixi, Inc. [searched on January 22, 2007], Internet <URL: http://mixi.jp/home.pl> Internet shopping street [Rakuten Ichiba], [online], Rakuten Inc., [Search January 22, 2007], Internet <URL: http://www.rakuten.co.jp/>

  When a user shop at an actual store other than the Internet, determine the product to buy and the store to buy by comparing functions and performance between competing products, comparing the selling prices at competing stores, etc. However, when using stores on the Internet, there seems to be a need to compare various products as well.

  Correspondingly, when comparing products at a store on the Internet, it is desirable that a link to each product page is attached so that the comparison is easy.

  However, in a conventional virtual shopping mall on the Internet as described in Non-Patent Document 2, each store operator pastes a link to a competing product page on his / her Internet page. It could not be approved because it could be detrimental and it was not feasible.

  On the other hand, the present inventors consider using a social networking service as described in Non-Patent Document 1 to realize an environment in which users can easily compare products on the Internet, and make the present invention. It reached.

  According to the advertising system for social networking service of the present invention, each store operator pastes a link to a page of the company's product, etc. on the other company's Internet page, and advertises the product, etc. It can be carried out.

  The present invention has been made in view of the above points, and provides an advertising system for a social networking service that realizes an environment in which users can easily compare products on the Internet using the social networking service. With the goal.

  To achieve the above object, the present invention provides an advertising system for a social networking service that provides SNS display data related to a social networking service to a user's terminal device using a computer. The SNS display data, storage means for storing link setting data indicating the correspondence between the address of the page to which the link is pasted and the address of the link destination, and a request for registration of the link setting data from the terminal device are received, Link setting data updating means for updating the link setting data in the storage means, and when the computer is accessed from a user's terminal device, it is read from the storage means and is stored in the link setting data together with the SNS display data. Show links based on Cormorants, characterized in that a SNS data distribution means for distributing to said user's terminal device.

  Also, in the present invention according to claim 1, the link setting data updating means limits the number of other pages on which a link to the own page can be pasted by the “number of pasting per user”. Features.

  Further, in the invention according to claim 1, the present invention limits the number that the link setting data updating unit can paste a link to another page to each page by “the number of pasted pages per page”. It is characterized by doing.

  ADVANTAGE OF THE INVENTION According to this invention, the advertising system for social networking services which implement | achieves the environment where a user can compare goods easily on the internet using a social networking service can be provided.

  That is, according to the present invention, an operator of each store can advertise a company's product or the like by pasting a link to the page of the company's product or the like on a page on the Internet of another company.

  In addition, according to the present invention, links to other companies can be pasted on the company's page, but the company can also link to other companies, so it is convincing about this point and participating in social networking services. By doing so, the link to the competing product is affixed, and the user can easily compare the product.

  In addition, according to the present invention, the number of pages on the other company's Internet on which links to pages of their products and the like can be pasted is limited, so the effect of pasting, that is, the other company's page with a high advertising effect As a result, a link to the company's product etc. is pasted on the other company's page that is highly related to the company's product etc., which is highly useful for users considering product purchases It has the effect of being able to build an easy-to-use online shopping street.

  In addition, according to the present invention, in each page on the Internet, since the number of links to pages of other companies' products etc. can be pasted, the page of the person who pays a high price for pasting the link You can paste the link to, or paste the link itself for free and paste the link to the page of the person who did the procedure of pasting the link quickly.

  In addition, according to the present invention, on each Internet page, the links to pages of other companies' products etc. are updated every predetermined period, so that the links can be reviewed every predetermined period, and all the participants Can provide an equal environment.

  Further, according to the present invention, since only a store that is permitted to participate in social networking services can be linked, it is possible to eliminate the possibility of pasting links to pages of untrustworthy businesses. .

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an embodiment of an advertising system for a social networking service according to the present invention.

  As shown in FIG. 1, the advertising system for social networking service of the present embodiment connects a link setting server 1, a social networking service server 2, a terminal device 3, and a terminal device 4 through a network 5. Configured.

  In the link setting server 1, the address of the page to which the link is pasted and the address of the link destination are associated with each other and stored as link setting data in the storage unit 13 to be described later. A software program that links to the networking service server 2 and realizes a social networking service operates on the control means 11 described later.

  Further, in the social networking service server 2, SNS display data provided by a social networking service (hereinafter also referred to as “SNS”) itself such as a bulletin board created by a plurality of users, and each of the SNS display data Pasted advertisement information indicating the correspondence of which advertisement data is pasted in the advertisement space provided on the user's own page is stored in the storage means 23 described later, and the data in the storage means 23 is managed, and the link A software program that links with the setting server 1 and realizes a social networking service operates in the control means 21 described later.

  The terminal device 3 or the terminal device 4 is a device such as a personal computer operated by a user, transmits data to the social networking service server 2, and receives data from the social networking service server 2. An application program for realizing a social networking service, such as a browser to be displayed, is stored in the storage means 33 described later, and this application program operates on the control means 31 or the like.

  Note that the network 5 may be any network, for example, a LAN such as Ethernet (registered trademark) or token ring, an intranet, the Internet, etc., regardless of wired or wireless, and a communication protocol. Each device connected to the network 5 is preset with an address on the network, and each device is identified by this address and communicates with other devices connected to the network 5.

  FIG. 2 is a block diagram showing a configuration of the link setting server 1 shown in FIG.

  The link setting server 1 includes a control unit 11 such as a CPU or MPU that controls the operation of the entire link setting server 1 and, for example, an SNS operation person inputs an operation, an instruction, or the like for the link setting server 1. The link setting server 1 displays / outputs various information to the person in charge of operation, and the programs and parameters necessary for the operation of the link setting server 1 as well as the link setting data described above. Storage means 13 and network connection means 14 which is an interface with the social networking service server 2 shown in FIG.

  As the input / output means 12, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from other devices, the input / output means 12 is not an essential configuration.

  FIG. 3 is a block diagram showing a configuration of the social networking service server 2 shown in FIG.

  The social networking service server 2 includes a control means 21 such as a CPU and an MPU that controls the operation of the entire social networking service server 2, and an SNS operator, for example, controls the social networking service server 2. Input / output means 22 for inputting operations, instructions, etc., and displaying / outputting various information to the person in charge of operation by the social networking service server 2, and the operation of the social networking service server 2 In addition to necessary programs and parameters, the storage means 23 for storing the above-described SNS display data and the like, the network connection means 24 that is an interface with the link setting server 1 shown in FIG. 1, and the network shown in FIG. Interface with 5 Constructed and a network connection unit 25 is over scan.

  As the input / output means 22, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from another device, the input / output means 22 is not an essential configuration.

  As with the network 5, the link setting server 1 and the social networking service server 2 can be connected to any LAN, such as Ethernet (registered trademark) or token ring, intranet, Internet, etc. In addition, any network may be used regardless of the communication protocol, and a bus connection may be used.

  Alternatively, a single server having the functions of a link setting server and a social networking service server may be used.

  FIG. 4 is a block diagram showing the configuration of the terminal device 3 shown in FIG.

  The terminal devices 3 and 4 shown in FIG. 1 have the same basic configuration relating to the present embodiment, and therefore the terminal device 3 will be described as a representative here.

  The terminal device 3 includes a control unit 31 such as a CPU and an MPU that controls the operation of the entire terminal device 3, and a user inputs operations and instructions for the terminal device 3, and the terminal device 3 provides various information to the user. In addition to the input / output means 32 for displaying and outputting, the program and parameters necessary for the operation of the terminal device 3, the software program (for example, browser) on the terminal device side of the advertising system for social networking services is stored. The storage unit 33 and the network connection unit 34 that is an interface with the network 5 shown in FIG.

  As the input / output means 32, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  Next, the operation of the advertising system for the social networking service according to the present embodiment will be described.

  According to the advertising system for the social networking service of the present embodiment, the user uses the terminal devices 3 and 4 to access the social networking service server 2 and is provided with the social networking service. This social networking service includes browsing of store pages, and customers can apply for product purchases from that page.

  Store operators want users to view many of their pages to increase product sales opportunities. Therefore, in this embodiment, it is possible to easily attach a link to the page of the company's product on the page of another company related to the company's product, and to increase the number of times the user views the page of the company's product. I have to.

  Here, in the present embodiment, an operation will be described in which a store operator pastes a link to a company page on a page of another company related to the company product.

  FIG. 5 is a diagram for explaining a method of attaching a link to another page on a predetermined page in the system of the present embodiment. (A), (b) and (c) are entered according to the procedure. It is a figure which shows the display screen of the output means.

  FIGS. 5A, 5 </ b> B, and 5 </ b> C are diagrams illustrating an operation when a link to the page of the store B is pasted on the page of the store A.

  First, the operator of the store B activates a browser or the like on the terminal device 3 and displays the page of the store A on the input / output means 32.

  In this embodiment, the number of pages on the Internet of other companies that can be pasted with links to their own pages is limited by the “number of pasted pages per user”. “Number of pasting per user” is set to 2.

  In this embodiment, the number of links that can be pasted to other pages on each page is limited by the “number of pasting per page”. "Limit number" is set to 3.

  These set numbers such as 2 and 3 are stored in the storage unit 13 of the link setting server 1 and are referred to when the control unit 11 performs processing.

  FIG. 5A shows a state where the A page is displayed on the input / output means 32. In FIG. 5A, no link to another page is pasted on the A page. is there.

  The control means 11 determines whether or not the number of links pasted on the page A (here, 0) has reached the pasting limit number per page (here 3). If so, the link pasting registration button 32a is not displayed on the page A displayed on the input / output means 32 in order not to allow pasting any more links.

  In addition, the control means 11 recognizes who is currently displaying the page A in the input / output means 32 (for example, it can be recognized by logging in with a user ID when starting to use the SNS system). The number of users (here, B) pasting links to their pages on other pages (here, 0) has not reached the number of pasted users per user (here, 2). If it has been reached, the link pasting registration button 32a is not displayed on the page A displayed on the input / output means 32 in order not to permit pasting any more links.

  If the two conditions of the pasting limit number per page and the pasting limit number per user are cleared, as shown in FIG. 5A, the link pasting registration button 32a is displayed on the page A displayed on the input / output means 32. Is displayed.

  If B operating the terminal device 3 pastes a link to his / her own page on A's page this time, B will paste the link on the A's page displayed on the input / output means 32. Click the registration button 32a. In response to this operation, the control means 21 of the social networking service server 2 notifies the link setting server 1 to that effect, and the control means 11 that has received the notification notifies the address input screen (see FIG. 5 (b)) is read out and displayed on the input / output means 32.

  B operating the terminal device 3 inputs the link destination address, that is, the address of B himself / herself to be advertised, into the address input field 32c of FIG.

  Upon receiving this input, the control means 21 of the social networking service server 2 notifies the link setting server 1 of the contents, and the control means 11 that receives the input inputs it to the page A and the address input field 32c. The stored address is stored in the storage unit 13 as link setting data in association with the received address.

  Note that a blog trackback mechanism may be used for pasting the link.

  In FIG. 5C, the page A is displayed on the input / output means 32 with the link to the page B attached.

  At this time, the number of links pasted on the A page (here, 1) has not reached the maximum number of pasted pages per page (here, 3). The paste registration button 32a is still displayed.

  Also, a link to the B page pasted is also displayed on the link button 32b.

  Thereafter, when the user clicks the link button 32b, the control means 21 of the social networking service server 2 that has received this operation switches the display content of the input / output means 32 to the page B.

  FIG. 6 is a diagram illustrating a page in a state where a link is pasted in the system according to the present embodiment, and (a) is a diagram illustrating a page of A, assuming that there are six parties of store A to store E. (B) is a figure showing page B, (c) is a figure showing page C, (d) is a figure showing page D, (e) is a figure showing page E. It is.

  As shown in FIG. 6A, links to the three parties B, C, and E are pasted on the page of the store A, and at this point, the pasting limit number per page (here, 3). ), The link pasting registration button 32a is not displayed on the A page.

  As shown in FIG. 6B, the page of the store B is also pasted with links to the three parties A, C, and D. At this point, the pasting limit number per page (here, 3). Therefore, the link pasting registration button 32a is not displayed on the B page.

  As shown in FIG. 6C, on the page of the store C, links to the two parties B and D are pasted, and at this point, the pasting limit number per page (here, 3) is still reached. Since it has not reached, the link pasting registration button 32a is displayed on the C page.

  As shown in FIG. 6D, on the page of the store D, a link to one of E is pasted, and at this point, the limit for pasting per page (here, 3) has been reached. Since there is no link paste registration button 32a is displayed on page D.

  As shown in FIG. 6 (e), since no link is pasted on the page of the store E, the maximum number of pasted pages per page (here, 3) has not yet been reached. On page E, a link pasting registration button 32a is displayed.

  By the way, FIGS. 6A to 6E show a case where a user (store A) who has not reached the number of pasted links per user (here, 2) has been seen. It is a display.

  On the other hand, since each of the stores B to E has already pasted a link to its own page at two sites of other companies, the number of pasting per user (here, 2). ), And when the stores B to E see the pages of the stores C to E, the link pasting registration button 32a is not displayed.

  In the present embodiment, according to the present invention, a period for pasting a link to another company's page in each page may be determined in advance, and the link may be deleted when the period has passed. If the link is deleted and the number of pasted pages is less than the limit, another person may paste the link, the same person may paste the link, and it can be updated every predetermined period. .

  Further, according to the present invention, since only a store that is permitted to participate in social networking services can be linked, it is possible to eliminate the possibility of pasting links to pages of untrustworthy businesses. .

  The permission of pasting the link may be given to the user who clicked the link pasting registration button 32a quickly, or separately, the user is required to pay an advertising fee for pasting the link. Thus, a user who pays a high advertising fee may be allowed to paste the link.

It is a block diagram which shows the structure of one Embodiment of the advertising system for social networking services by this invention. It is a block diagram which shows the structure of the server 1 for a link setting shown in FIG. It is a block diagram which shows the structure of the server 2 for social networking services shown in FIG. It is a block diagram which shows the structure of the terminal device 3 shown in FIG. It is a figure explaining the method of sticking the link to another page in a predetermined page in the system of this embodiment, (a), (b), and (c) are the instructions of input / output means 32 according to the procedure. It is a figure which shows a display screen. It is a figure which shows the page of the state by which the link was stuck in the system of this Embodiment, (a) is a figure which shows the page of A, as there are six persons of store A-store E, (b) (B) is a figure which shows the page of C, (c) is a figure which shows the page of C, (d) is a figure which shows the page of D, (e) is a figure which shows the page of E.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Link setting server 2 Social networking service server 3 Terminal device 4 Terminal device 5 Network 11 Control means 12 Input / output means 13 Storage means 14 Network connection means 21 Control means 22 Input / output means 23 Storage means 24 Network connection means 25 Network connection means 31 Control means 32 Input / output means 32a Link pasting registration button 32b Link button 32c Address input field 33 Storage means 34 Network connection means

Claims (3)

In an advertising system for a social networking service that provides SNS display data relating to a social networking service to a user terminal device using a computer,
The computer is
Storage means for storing the SNS display data and link setting data indicating an association between an address of a page to which a link is pasted and an address of the link destination;
A link setting data updating unit that accepts a request for registration of the link setting data from a terminal device and updates the link setting data of the storage unit;
When the computer is accessed from the user's terminal device, it is read out from the storage means and delivered to the user's terminal device so as to display the link based on the link setting data together with the SNS display data An advertising system for a social networking service, comprising an SNS data distribution means.   2. The social networking network according to claim 1, wherein the link setting data updating unit limits the number of other pages to which a link to the self page can be pasted by a “number of pasting per user”. Advertising system for services.   2. The social according to claim 1, wherein the link setting data update unit limits the number of links to other pages to each page by “the number of pasted pages per page”. • Advertising system for networking services.

Images