JP2006285874A - Terminal device, restriction release system, control method for terminal device, terminal device control program and computer-readable recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a terminal device bringing benefit to both a user and an advertiser when detaching advertisement data from content data, and capable of further spreading the content data and an advertisement distribution business. <P>SOLUTION: A cellphone 3 has: a related information acquisition part 311 acquiring advertisement-related information associated to the advertisement data and provided separately from the advertisement data from the outside; and a restriction release part 312 acquiring release permission information imparted from the outside according to the acquisition of the advertisement-related information by the related information acquisition part 311, and releasing restriction involving reproduction of the associated advertisement data when reproducing the content data, on the basis of the release permission information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a terminal device that reproduces content data accompanied by advertisement data, a constraint release system, a terminal device control method, a terminal device control program, and a computer-readable recording medium.

  In recent years, as communication infrastructure has been improved and the use of the network has expanded, content data such as music data and video data such as movies has been distributed to personal computers and mobile phones via the network. As a system for delivering such content data to a terminal device, when information (content data) is sent to the terminal device with restrictions, and the user agrees to pay for the use of the information, the terminal device There is an information distribution method for distributing a constraint release key that can invalidate only a constraint (see, for example, Patent Document 1). In this information distribution method, for example, movie data and music data are distributed together with advertisement data as a restriction. When the user desires to reproduce only the video data and the music data, the user pays a price for canceling the advertisement, so that the advertising data is deviated from the video data and the music data.

  In addition, in an advertisement distribution system that adds advertisement data to content data and distributes it to a terminal device, there is a system in which advertisement data and content data are separated when the content data is viewed a predetermined number of times (for example, Patent Document 2). reference).

In this way, after the advertisement data deviates from the content data, the user can enjoy only the content data that he / she wants to view without being distracted.
JP 2002-203609 A (published July 19, 2002) JP 2002-196772 (released July 12, 2002)

  However, the following problems exist in practical use in releasing restrictions by paying compensation as in the information distribution method.

  On the other hand, in reality, it is considered that there are few users who cancel the restriction until the consideration is paid. In particular, when listening to music data, since it is not necessary to view the screen, the user often does not view the advertisement data, and it is likely that the restriction is not lifted in many cases. Further, even if it is video data such as a movie or advertisement data is reproduced, it is considered that there are many users who should ignore or not care about it. Furthermore, the above-described settlement procedure for the price is relatively complicated because it is necessary to authenticate the user, and greatly limits the degree of freedom of content data usage by the user.

  On the other hand, advertisers including companies (which may include advertising data distributors) often want to continue advertising activities rather than receiving compensation and ending advertising activities. Therefore, especially when the advertiser desires long-term advertising activities, the release of the restriction based on the payment of the above-mentioned price will cause an unsatisfactory result.

  In the advertisement distribution system, when the content data and the advertisement data are separated, the advertisement data may not be viewed by the user even if the content data is viewed a predetermined number of times. As described above, this is particularly likely to occur when the content data is music data and the terminal device is in a pocket or bag and the music data is listened to without watching the advertisement data. If the advertisement data is not viewed by the user in this way, the advertisement is not effective. This hinders the advertising activities of the advertising data distributor.

  The above situation is a serious problem that hinders the spread or development of content data and advertisement distribution business.

  The present invention has been made in view of the above problems, and its purpose is to benefit both users and advertisers when removing advertisement data from content data, and to further spread content data and advertisement distribution business. A terminal device, a constraint release system, a terminal device control method, a terminal device control program, and a computer-readable recording medium can be realized.

  In order to solve the above problems, the terminal device according to the present invention plays back content data including at least one of music data and video data. The content data corresponds to the content data during playback. Related information acquisition means for acquiring advertisement-related information externally associated with the advertisement data and provided separately from the advertisement data. , Provided with a restriction releasing means for acquiring release permission information given from outside in response to the related information acquisition means acquiring advertisement related information and releasing the restriction based on the release permission information It is characterized by.

  Further, in order to solve the above problem, the terminal device control method according to the present invention is a terminal device control method for playing back content data including at least one of music data and video data. Restrictions are imposed on the reproduction of the advertisement data associated with the content data at the time of reproduction, and advertisement-related information associated with the advertisement data and provided separately from the advertisement data is externally provided. The related permission acquisition step acquired from the above and the release permission information given from the outside according to the acquisition of the advertisement related information in the related information acquisition step is acquired, and the restriction is released based on the release permission information And a constraint release step.

  Further, in order to solve the above problem, the terminal device according to the present invention reproduces content data including at least one of music data and video data. In the content data, the content data includes the content data at the time of reproduction. Relevant information is acquired from outside that is related to the advertisement data and is provided separately from the advertisement data. And a restriction releasing means for making available the release permission information stored in advance and releasing the restriction based on the release permission information in response to the related information acquisition means acquiring the advertisement related information. It is characterized by having prepared.

  Further, in order to solve the above problem, the terminal device control method according to the present invention is a terminal device control method for playing back content data including at least one of music data and video data. Restrictions are imposed on the reproduction of the advertisement data associated with the content data at the time of reproduction, and advertisement-related information associated with the advertisement data and provided separately from the advertisement data is externally provided. In accordance with the related information acquisition step acquired from the above and the related information acquisition step, the release permission information stored in advance can be used, and the restriction is released based on the release permission information. And a constraint releasing step.

  According to the configuration and the method described above, for the user, the advertisement data associated with the content data is reproduced at the time of reproduction, which is imposed on the content data simply by acquiring the advertisement-related information without paying the consideration. Can be lifted. Therefore, only by acquiring advertisement-related information, it is possible to enjoy only the content data that the user wants to view without being distracted. In addition, the user can actively enjoy the contents of the advertisement while actively participating in various advertising activities. For example, if the advertisement data introduces an amusement park and advertisement-related information is added when going to the amusement park, the user can cancel the restriction or actively It is also possible that you will want to go to. Also, for example, if the content of the advertisement related information is “continuation advertisement” of the advertisement data, the user can enjoy watching the continuation and release the constraint without paying the price. You can enjoy both.

  On the other hand, an advertiser including a company (which may be a distribution company of advertisement data) can continue promotional advertising activities for users based on advertisement-related information different from the advertisement data. A wide variety of advertising activities can be realized while making the user act more actively and proactively. For example, if advertising data introduces an amusement park, and advertisement-related information is added when going to the amusement park, effective advertising activities that direct the user to the amusement park Can be realized. Further, for example, if the content of the information of the advertisement related information is “continuation advertisement” of the advertisement data, the advertising campaign can be continued.

  As described above, according to the configuration and the method described above, when the advertisement data is removed from the content data, it becomes a benefit for both the user and the advertiser, and the content data and the advertisement distribution business can be further spread.

  The release permission information may be acquired from the outside of the terminal device, or the release permission information is stored in advance in the terminal device, and the release permission information can be used according to the acquisition of advertisement-related information. It may be. When the release permission information is acquired from the outside, or when the release permission information stored in advance becomes usable, the above restriction is released.

  In addition to the above configuration, the terminal device according to the present invention may include a communication unit, and the related information acquisition unit may acquire advertisement-related information from an external device via the communication unit.

  According to the above configuration, advertisement-related information can be acquired more easily, and it can be more profitable for the user and the advertiser. For example, there is a device in which advertisement data advertises a specific place, and transmits advertisement-related information to the specific place, and the user can acquire the advertisement-related information by passing through the specific place. You may be able to. In this case, on the other hand, for the advertiser, the user can be moved to a specific place, so that more effective advertising activities can be realized. On the other hand, for the user, it is possible to release the restriction while having fun while actively participating in the advertising activity, such as going to a specific place. Further, if the user only needs to pass through a specific place and does not need to perform an input operation, the user can acquire advertisement-related information without being troubled very easily.

  In addition, for example, accessing a web page on the Internet provided by an advertiser of advertisement data from a terminal device and displaying the web page on a mobile terminal may be obtained as advertisement-related information. In this case, the home page is advertisement-related information. If it becomes like this, since an advertiser can show a homepage to a user on the other hand, a more effective publicity activity can be realized. On the other hand, for the user, the restriction can be released while viewing and enjoying the homepage related to the advertisement data. For example, when advantageous information for the user such as discount information on the advertisement target product is posted on the homepage or information that attracts the user's interest such as the back information of the advertisement data is posted, Participate in and enjoy advertising activities.

  In addition to the above configuration, the terminal device according to the present invention includes a communication unit, and the related information acquisition unit is attached to the advertisement target advertised by the advertisement data as the advertisement related information via the communication unit. Advertisement related information may be acquired.

  According to the above configuration, the user can easily acquire advertisement-related information from the advertisement target advertised by the advertisement data. On the other hand, since the advertiser can make the user buy the advertising target, the sales of the advertising target can be increased and effective advertising activities can be performed.

  In order to solve the above-described problem, a restriction release system according to the present invention includes any one of the terminal devices described above and an advertisement-related information providing device that provides the advertisement-related information to the terminal device. .

  According to the above system, for the user, the advertisement data associated with the content data is reproduced at the time of reproduction imposed on the content data simply by acquiring the advertisement-related information without paying the consideration. Restrictions can be lifted. Therefore, only by acquiring advertisement-related information, it is possible to enjoy only the content data that the user wants to view without being distracted. In addition, the user can actively enjoy the contents of the advertisement while actively participating in various advertising activities.

  On the other hand, an advertiser including a company (which may be a distribution company of advertisement data) can continue promotional advertising activities for users based on advertisement-related information different from the advertisement data. A wide variety of advertising activities can be realized while making the user act more actively and proactively.

  As described above, according to the above system, when the advertisement data is removed from the content data, both the user and the advertiser benefit, and the content data and the advertisement distribution business can be further spread.

  In addition, the terminal device may be realized by a computer. In this case, a terminal device control program for causing the terminal device to be realized by a computer by causing the computer to operate as each unit in the terminal device, and its A computer-readable recording medium that records the terminal device control program also falls within the scope of the present invention.

  According to these structures, the same effect as the said terminal device is realizable by making a computer read and run a terminal device control program.

  As described above, in the terminal device according to the present invention, restrictions are imposed on the content data so that the advertisement data associated with the content data is reproduced at the time of reproduction, and the content data is associated with the advertisement data. And related information acquisition means for acquiring advertisement-related information provided separately from the advertisement data, and a release permission transmitted from an external device in response to the acquisition of advertisement-related information by the related information acquisition means And a constraint release unit that acquires information and releases the constraint based on the release permission information.

  In addition, as described above, the terminal device according to the present invention is restricted so that the content data is accompanied by the reproduction of the advertisement data associated with the content data at the time of reproduction. Attached to and provided separately from the advertisement data, the related information acquisition means for acquiring the advertisement related information from the outside, and the related information acquisition means stored in advance according to the acquisition of the advertisement related information There is provided restriction release means for making the release permission information usable and releasing the restriction based on the release permission information.

  Therefore, according to the above configuration, for the user, the advertisement data associated with the content data can be reproduced at the time of reproduction, which is imposed on the content data, by simply acquiring the advertisement-related information without paying the consideration. The restriction of accompanying can be lifted. Therefore, only by acquiring advertisement-related information, it is possible to enjoy only the content data that the user wants to view without being distracted. In addition, the user can actively enjoy the contents of the advertisement while actively participating in various advertising activities.

  On the other hand, an advertiser including a company (which may be a distribution company of advertisement data) can continue promotional advertising activities for users based on advertisement-related information different from the advertisement data. A wide variety of advertising activities can be realized while making the user act more actively and proactively.

  As described above, according to the above configuration, when the advertisement data is removed from the content data, it is beneficial to both the user and the advertiser, and the content data and the advertisement distribution business can be further spread.

  An embodiment of the present invention will be described below with reference to FIGS.

(Overall system configuration)
FIG. 1 is a block diagram illustrating a configuration of a constraint releasing system 1 according to the present embodiment. As shown in FIG. 1, the constraint releasing system 1 is a server device (advertisement related information providing device) 2 that transmits music data with an advertisement and transmits advertisement related information and release permission information to a mobile phone, and a server. The mobile phone (terminal device) 3 displays advertisement data in association with the reproduction of the music data when the music data with advertisement received from the device 2 is output. In the present embodiment, the server device 2 has functions of transmitting music data with advertisement, transmitting advertisement-related information, and transmitting release permission information, but transmits the music data with advertisement to the mobile phone 3. A device, a device that transmits advertisement-related information, and a device that transmits release permission information may be provided separately, or a device in which any two functions are combined may be provided.

  Here, restrictions are imposed on the music data with advertisement so as to accompany the reproduction of the advertisement data associated with the music data when the music data is reproduced. In the present embodiment, description will be made using music data with an advertisement as content data with restrictions. For example, a movie or the like that is restricted to be accompanied by reproduction of associated advertisement data at the time of data reproduction. Video data.

  As shown in FIG. 1, the server device 2 and the mobile phone 3 are connected via a network N.

  Although one mobile phone 3 is illustrated in FIG. 1, each mobile phone 3 is owned by a user, and there are generally a plurality of mobile phones 3 that can communicate with the server device 2. In the present embodiment, a mobile phone 3 will be described as a terminal device that reproduces music data with advertisement received from the server device 2. However, the terminal device is not limited to a mobile phone, but is connected to the network N and reproduces music data with advertisement received from the server device 2, such as a personal computer, PHS (Personal Handy-phone System) (registration). Trademark) terminal or PDA (Personal Digital Assistant).

  The network N includes, for example, a public telephone line, a mobile phone line, a PHS line, the Internet, and the like, and realizes information communication between the server device 2 and the mobile phone 3.

  An outline of the constraint release system 1 of the present embodiment will be described. In the constraint release system 1, the server device 2 distributes the requested music to the mobile phone 3. In this embodiment, the server apparatus 2 shall hold | maintain music data as music data with an advertisement by which advertisement data and music data were synthesize | combined. As described above, the music data with advertisement is data in which restrictions are imposed on the mobile phone 3 to reproduce the advertisement data associated with the music data when the music data is reproduced. Therefore, the server device 2 transmits the music data with advertisement to the mobile phone 3 in response to the music request. However, the server device 2 has advertisement data and music data, and creates and transmits music data with advertisement by appropriately combining the advertisement data with the music data of the requested music. Also good. Note that the music data with advertisement may be one in which a plurality of advertisement data is associated with one music.

  Further, the server device may send the music data and the advertisement data separately instead of sending the music data with the advertisement in which the music data and the advertisement data are combined. However, the mobile phone 3 is preferably transmitted so that the music data and the advertisement data are reproduced in association with each other. In other words, even if data for association is attached to music data and advertisement data and transmitted, advertisement data is transmitted in advance, and after transmission of music data, data for association is transmitted to The telephone 3 may associate music data with advertisement data. Alternatively, in the mobile phone 3, for example, music data and a plurality of advertisement data received substantially simultaneously may be associated with each other and managed. The above-described association between the music data and the advertisement data is merely an example, and is not limited to these. Moreover, the transmission order of advertisement data and music data when music data and advertisement data are transmitted separately is not particularly limited. Further, at the timing when the music data is played back on the mobile phone 3, the server device 2 may stream the advertisement data to be displayed to the mobile phone 3 every time.

  Here, it is assumed that the advertisement data is created by an advertiser including a company that wants to perform an advertisement to be advertised (advertisement target) or an advertising agency that represents the advertisement. Of course, the entity that creates the advertisement data is not limited. For example, the management company (advertisement distributor) of the server device 2 or its affiliated company may be commissioned by the advertiser to create the advertisement data. The server device 2 itself may have means for collecting specific information from the advertiser and creating the server device 2 according to the information.

  In the constraint release system 1 of the present embodiment, the advertisement data is moving image data, and the advertisement data is displayed on the mobile phone 3 during the reproduction (performance) of the music data. However, the advertisement data is not limited to this. That is, the advertisement data may be image data including moving images and still images, or audio data. Further, the advertisement data may be data including image data and audio data.

  The music data is not particularly limited as long as it is music data. For example, it may be data that does not contain human voice, such as a piano performance or karaoke, or data that contains human voice. Further, it may be data edited so that the performance time is short so as to be used for the ring tone of the mobile phone 3, or may be data with a long performance time including all performances. Further, the music data may include data for controlling a lamp such as an LED (Light Emitting Diode) or a vibrator (vibrator) for notifying an incoming call or mail. Moreover, the image data regarding the music may be included.

  In the constraint releasing system 1, when the music data with advertisement received from the server device 2 is reproduced on the mobile phone 3, the advertisement data is reproduced along with the reproduction of the music data. This is because when reproducing the music data with advertisement, there is a restriction that the reproduction of the music data is accompanied by the reproduction of the advertisement data associated with the music data.

  When it is desired to reproduce only the music data in the music data with advertisement, the mobile phone 3 acquires advertisement-related information. Here, the advertisement-related information is information that is associated with the advertisement data in the music data with advertisement and is provided separately from the advertisement data, and any information that can be acquired by the mobile phone 3 is any information. It doesn't matter. In the present embodiment, it is assumed that the information is a Web page on the Internet of the advertiser (information released to). It is assumed that the advertisement-related information is acquired by displaying the advertiser's Internet web page on the mobile phone 3.

  Of course, the advertisement-related information is not limited to the above. For example, the advertisement data in the music data with advertisement may be a series, and the advertisement-related information may be subsequent advertisement data itself. Further, the advertisement related information may be acquired not from the server device 2 but from another device or an article. The advertisement-related information may be information attached to an advertisement target advertised by advertisement data, for example, a QR code attached to a tea plastic bottle. Other examples of the advertisement-related information and details of the acquisition method will be described later.

  In the constraint release system 1, when the mobile phone 3 acquires advertisement-related information and the acquisition is confirmed by the server device 2, release permission information is transmitted from the server device 2 to the mobile phone 3. When the mobile phone 3 acquires the advertisement-related information, the mobile phone 3 transmits the acquired information to the server device 2, and the server device receives the acquired information, whereby the mobile terminal device 3 acquires the advertisement-related information. Make sure you did. In addition, the server device 2 identifies the mobile phone 3 and transmits release permission information. The release permission information received by the mobile phone 3 may be received by a release permission information acquisition function incorporated in the mobile phone 3 in advance, or the release permission information acquisition program is incorporated into the carrier together with the music data with advertisement as the server device 2. You may receive what was distributed from. In the latter case, the control unit 31 described below of the mobile phone 3 is read to execute the release permission information acquisition program.

  Then, in the constraint release system 1, the mobile phone 3 uses the acquired release permission information to limit the restrictions imposed on the music data with advertisement, that is, the advertisement data associated with the music data for reproduction of the music data. The restriction of accompanying the playback of

  The release of the restriction may be in any form as long as the reproduction of the music data and the reproduction of the advertisement data associated with the music data can be performed separately. In other words, the music data and the advertisement data may not be associated with each other, and the data itself may be separated, or the music data and the advertisement data remain associated with each other, and the reproduction is performed separately. It doesn't matter. In this embodiment, the control for releasing the constraint is performed by the constraint releasing unit 312 described below. In other words, it is assumed that the restriction releasing function is incorporated in the mobile phone 3. However, the constraint release program may be incorporated into the carrier together with the music data with advertisement and distributed from the server device 2 and read into the control unit 31 described below of the mobile phone 3 to execute the constraint release program.

  The release permission information is information for allowing the mobile phone 3 to release the restriction on the music data with advertisement, and is associated with the music data with advertisement. In other words, certain release permission information permits release of only restrictions on music data with a specific advertisement. The release permission information may be transmitted from the server device 2 after the mobile phone 3 acquires the advertisement-related information as described above, but is not limited thereto. For example, the release permission information is transmitted from the server device 2 to the mobile phone 3 together with the music data with the advertisement, and the release permission information can be used when the mobile phone 3 acquires the advertisement-related information. It may come to be. Here, it is assumed that the restriction of the music data with advertisement is released by making the release permission information usable. Further, the mobile phone 3 may acquire release permission information from other than the server device 2.

Next, the configuration of each device in the constraint release system 1 will be described.
(Configuration of server device)
As shown in FIG. 1, the server device 2 includes a control unit 21, a storage unit 22, and a server communication unit 23.

  The control unit 21 incorporates a microcomputer and operates according to a computer program according to an input operation from an operation unit (not shown), a control signal from the server communication unit 23, and the like, and comprehensively controls operations of various components in the server device 2. To do. The control unit 21 functions as the communication control unit 210.

  The communication control unit 210 controls the server communication unit 23 to transmit the music data with advertisement read from the music data storage unit with advertisement 220 and various information such as advertisement-related information and release permission information. Further, the server communication unit 23 is controlled so as to receive various information such as music request data described below.

  The storage unit 22 is configured by a nonvolatile storage device such as a hard disk. The storage unit 22 includes an advertisement-attached music data storage unit 220, an advertisement-related information storage unit 221, and a release permission information storage unit 222. The advertisement-attached song data storage unit 220 stores a plurality of advertisement-added song data. It is assumed that the music data with advertisement is managed with identification information, which is information for distinguishing each music data with advertisement.

  The advertisement related information storage unit 221 stores advertisement related information associated with the advertisement data of the music data with advertisement. In the present embodiment, as described above, the advertisement-related information is a web page on the advertiser's Internet, and the advertisement-related information is disclosed on the Internet. Further, the release permission information storage unit 222 stores release permission information in association with the music data with advertisement.

  In addition, the storage unit 22 stores a control program, an OS program, and other various programs that control the operation of the various configurations of the server device 2 described above.

  The server communication unit 23 is an interface with the network N, and transmits and receives information. Specifically, various information is transmitted including the music data with advertisement read from the music data storage unit with advertisement 220. Also, the advertisement related information related to the advertisement data stored in the advertisement related information storage unit 221 is published as a web page on the Internet. Also, various information such as music request data is received.

  In the present embodiment, it is assumed that the music data with advertisement created in advance is stored in the storage unit 22, but each has advertisement data and music data, and the server device 2 has made a request. The music data with advertisement may be created by appropriately combining the music data with the advertisement data and transmitted. When the music data with advertisement is created, the music data and the advertisement data are not appropriately combined, but are combined (matched) in a predetermined range (allowable range) in the server device 2. It may be left. Such matching within a predetermined range may be performed based on information obtained as a result of the advertiser selecting music data that matches the image of the advertisement data. The advertiser or the like may specify a preferable matching or an unfavorable matching in advance. Such information from the advertiser may be transmitted from the terminal device of the advertiser (not shown) via the network N and acquired by the server device 2. Further, the matching within the predetermined range may be performed by obtaining desired information on what kind of advertisement data should be output together with the music data provider, for example. Further, the server device 2 receives an advertisement distribution fee from an advertiser's terminal device (not shown) via the network N, or pays a music usage fee via the network N to the music data provider's terminal device. Processing may be performed.

(Configuration of mobile phone)
As shown in FIG. 1, the mobile phone 3 includes a control unit 31, a storage unit 32, a terminal communication unit 33, an output unit 34, and an operation unit 35. The mobile phone 3 functions as a browser for browsing web pages on the Internet.

  The control unit 21 has a built-in microcomputer, and operates according to an input operation from the operation unit 35, a control signal from the terminal communication unit 33, and the like according to a computer program, and comprehensively controls operations of various components in the mobile phone 3. .

  The control unit 31 functions as a communication control unit 310, a related information acquisition unit (related information acquisition unit), a constraint release unit (constraint release unit), and an output control unit 313.

  The communication control unit 310 controls the terminal communication unit 33 to transmit various information such as music request data. In addition, the communication control unit 310 controls the terminal communication unit 33 so as to receive various information such as music data with advertisement, advertisement-related information, and release permission information.

  The related information acquisition unit 311 acquires advertisement related information that is associated with the advertisement data in the music data with advertisement and is provided separately from the advertisement data. Since the mobile phone 3 functions as a browser for browsing web pages on the Internet, in this embodiment, the network N is accessed via the terminal communication unit 33 and the web page on the Internet of the advertiser of the advertisement data is displayed. By displaying on the mobile phone 3, the related information acquisition unit 311 acquires advertisement related information. However, the advertisement-related information and the method for acquiring the advertisement-related information are not limited to those described above. Other examples will be described later.

  The restriction release unit 312 acquires the release permission information given from the server device 2 in response to the related information acquisition unit 311 acquiring the advertisement related information, and the restrictions imposed on the music data with advertisement, that is, the music data The restriction that the reproduction of the advertisement data associated with the music data is accompanied with the reproduction of the music data is released. The release of the restriction may be in any form as long as the reproduction of the music data and the reproduction of the advertisement data associated with the music data can be performed separately. In other words, the restriction release unit 312 may remove the association between the music data and the advertisement data and make the data itself separate, or perform reproduction separately while the association between the music data and the advertisement data remains. As described above, a signal may be sent to the output control unit 313. Of course, the restriction is not limited to these, and other methods may be used.

  The output control unit 313 controls the output unit 34 to output output data. That is, the display unit 340 is controlled to display the image data on the display screen in the output unit 34. Also, the audio output unit 341 is controlled to output audio data. When reproducing the music data with an advertisement received from the server device 2 before the restriction is released, the music output data is reproduced by the audio output unit 341 and the advertisement data is displayed on the display unit 340 along with the reproduced music data. Further, after the restriction is released, only the music data or the advertisement data is reproduced. Of course, after the restriction is released, the reproduction of the music data may be accompanied by the reproduction of the advertisement data in accordance with the user input instruction. Further, after the restriction is released, the reproduction of the music data may be accompanied by the reproduction of the advertisement data that is not associated in advance other than the advertisement data that is associated in advance.

  The storage unit 32 is configured by a nonvolatile storage device such as a hard disk. The storage unit 32 includes an advertisement-attached song data holding unit 320 that stores the advertisement-added song data received from the server device 2. In addition, the storage unit 32 may store a control program for controlling operations of the various configurations of the mobile phone 3 described above, an OS program, and other various programs.

  The terminal communication unit 33 is an interface with the network N, and communicates with a mobile phone line when making a call using the mobile phone 3, sending / receiving e-mails, accessing the Internet, or the like. Specifically, the terminal communication unit 33 receives music data with an advertisement, advertisement-related information, and release permission information from the server device 2. Also, music request data and the like are transmitted to the server device 2. The information transmitted from the terminal communication unit 33 to the outside of the server device 2 and the like includes transmission source identification information so that the transmission source can be understood. The transmission source identification information may be, for example, an ID or a mobile phone number that identifies the mobile phone 3 itself. The transmission source identification information is not limited to the above.

  The output unit 34 includes a display unit 340 and an audio output unit 341, and outputs information. The display unit includes, for example, a display screen made up of a liquid crystal panel, and outputs image data including moving images and still images. The display unit 340 reproduces advertisement data, for example. The audio output unit includes a speaker, an earphone jack, and the like, and outputs various audio data including music data.

  The operation unit 35 is an interface for accepting an operation from the user. In the operation unit 35, operation keys / buttons and the like are provided for user operations. The user can give various instructions to the cellular phone 3 by using the operation unit 35. Note that the operation unit 35 may also be used as a display screen in the display unit 340. That is, for example, a touch panel in which the operation unit 35 and the display screen of the display unit 340 are integrated may be provided. In this case, an item which can be input by the user is displayed on the display screen, and the user gives an instruction to the mobile phone 3 by touching a display area where the desired item is displayed. Alternatively, a stick-like operation device or the like may be provided as the operation unit 35. The user performs display and input related to general operations of the mobile phone 3 via the operation unit 35, and also displays a Web page when the mobile phone 3 functions as a browser.

  In the mobile phone 3, the control for removing the advertisement data from the music data with advertisement and reproducing only the music data is preferably performed by player software (application) operating on the mobile phone 3. The player software is described in, for example, BREW language or JAVA (registered trademark) language.

  In the mobile phone 3, the acquired music data with advertisement may be used for simple viewing by the user, or may be used as output when a call or e-mail is received.

In addition to the above, the mobile phone 3 has a basic function as a phone.
(Processing related to playback of music data with advertisements on mobile phones)
Hereinafter, a flow of processing relating to reproduction of music data with advertisement in the mobile phone 3 will be described.

  First, a process for acquiring music data with advertisement from the server device 2 will be described. The mobile phone 3 transmits music request data for requesting music data with advertisement to the server device 2. In the present embodiment, it is assumed that the music request data is information including music identification information corresponding to a music name and an artist name. In addition, the music request data includes identification information of the transmission source so that the transmission source can be known. The identification information of the transmission source may be, for example, an ID or a mobile phone number that identifies the mobile phone 3 itself. Note that the identification information of the transmission source is not limited to these.

  In the present embodiment, the mobile phone 3 connects to a music download site operated by a management company (content provider) that manages the server device 2 via the network N, and transmits music request data from this site. When the mobile phone 3 connects to the music download site, a menu screen is displayed on the display unit of the mobile phone 3, for example, as shown in FIG. This menu screen is a screen on which information indicating that a request for downloading music data with advertisement (in the drawing, expressed as “music (with advertisement)”) can be made online is presented. The menu screen displays options as menus that can be performed online.

  Thereafter, when the user inputs the user's selection from the menu screen via the operation unit 35, for example, for requesting music data with advertisement as shown in FIG. 4 (for downloading music data with advertisement). The music selection screen is displayed on the display unit 340. In this embodiment, as shown in FIG. 4, as the list information of the advertisement-attached music data that can be transmitted from the server device 2, a plurality of music names and artist names are displayed in association with each other, and the music with advertisements to be downloaded to the user from among them The data is selected. However, a screen may be displayed in which the user can directly input the song name, or when a part of the song name is entered, the name of the song having that word is displayed. A screen that can be selected by the user may be displayed. Alternatively, the user may input an artist name, display the artist's music name, and display a screen from which the user can select. Then, when the user presses a determination button on the music selection screen via the operation unit 35, music request data is transmitted from the mobile phone 3 to the server device 2. Of course, the music request data transmission method is not limited to the above.

  Next, the terminal communication unit 33 receives the music data with the advertisement data from the server device 2 and stores it in the storage unit 32. While the music data with advertisement is being received from the server device 2, a download screen indicating that the music data with advertisement is being received (downloaded) is displayed on the display unit 340, for example, as shown in FIG. May be.

  Since the download often takes time, information such as a questionnaire may be displayed on the display unit 340 during the download time to allow the user to answer.

  The questionnaire may be sent as questionnaire information from the server device 2 or may be answered at the music download site accessed by the mobile phone 3. Questionnaire response information corresponding to the input of the mobile phone 3 is transmitted to the server device 2. By acquiring questionnaire response information, the server device 2 can also take statistics about what kind of music data is easily selected for users of what age and what kind of sex, and statistics on user attributes, for example. Can be used for market research. Also, the questionnaire response information and user attributes are collected and managed in advance by the player software (application) in the mobile phone 3, and then the player software reports the questionnaire response information and user attributes to the server device 2. It may be.

  Further, before transmitting music request data from the mobile phone 3, there may be user registration for downloading music data with advertisement. Here, an example of the user registration procedure will be described. The mobile phone 3 connects to the registration site via the network N. When connected, the server device 2 sends data requesting registration data to the mobile phone 3. The mobile phone 3 receives a request from the server device 2. A screen on which information related to services that can be performed online is displayed on the display unit 340 of the mobile phone 3 at that time.

  Thereafter, registration information is input from the user via the operation unit 35 of the mobile phone 3. The mobile phone 3 transmits this registration information to the server device 2. At this time, as the registration information (information of the user to be registered), user attribute information such as “name”, “resident area”, “birth date”, “sex”, “mail address”, and the like is used. As described above, by using the registration system and the server device 2 acquiring the registration information, it is possible to obtain statistics about what kind of advertisement data and music data can be easily selected by the user with which attribute.

  In this case, it is not necessary to answer the questionnaires described above. Each time the music data with advertisement is downloaded, the user may send a questionnaire, but by using the registration system, the user's attribute information can be obtained without imposing a burden on the user every time. By using a questionnaire, there is also an advantage that important information is prevented from being leaked.

  Next, processing of the processing flow when the advertisement data is removed from the downloaded music data with advertisement and the music data alone is reproduced will be described with reference to the flowchart shown in FIG.

  In step 1 shown in FIG. 2 (hereinafter referred to as S1), the mobile phone 3 reproduces the music data with advertisement received from the server device. At this time, in response to an instruction input from the user via the operation unit 35, the output control unit 313 reads the music data with advertisement from the storage unit 32, and causes the output unit 34 to output the music data with advertisement. That is, the music output data is reproduced by the audio output unit 341, and the advertisement data is displayed on the display unit 340 in association therewith. In this case, the advertisement data is displayed on the display screen of the display unit 340, for example, as shown in FIG. In addition, as shown in FIG. 6, a display showing the elapsed playback time may be displayed on the display screen of the display unit 340 in order to show the user how much the music data has been played.

Next, in S2, the control unit 31 determines whether the related information acquisition unit 311 has acquired the advertisement related information associated with the advertisement data reproduced in S1. In the present embodiment, the network N is accessed via the terminal communication unit 33, and a Web page on the Internet of the advertiser of advertisement data as shown in FIG. 7 is displayed on the display unit 340, for example. Thus, the related information acquisition unit 311 acquires advertisement related information. Therefore, it is determined whether or not advertisement-related information has been acquired by determining whether or not a Web page on the Internet has been displayed. This determination is performed after reproduction of at least one reproduction of reproducing music data and displaying advertisement data accompanying the music data when reproducing the music data with advertisement of the music data with advertisement. preferable. If the above determination is made without the reproduction of displaying the advertisement data accompanying the reproduction of the music data even once, the advertisement data may be displayed halfway or not displayed, resulting in an advertising effect. This is because it becomes lower. Therefore, in order to increase the advertising effect, it is preferable that the above determination be made after the reproduction of displaying the advertisement data accompanying the reproduction of the music data is completed at least once. In S2, the related information acquisition unit If it is determined that 311 has acquired the advertisement-related information (YES in S2), the process proceeds to S3. If it is determined that advertisement-related information has not been acquired (NO in S2), the process returns to S1. Therefore, if the related information acquisition unit 311 has not acquired the advertisement related information, the reproduction of the music data with advertisement is accompanied by the reproduction of the advertisement data when the music data is reproduced.

  In S3, the constraint release unit 312 acquires the constraint permission information given from the server device 2 in response to the related information acquisition unit 311 acquiring the advertisement related information in S2. Then, the process proceeds to S4. When the mobile phone 3 acquires the advertisement-related information, the mobile phone 3 transmits the acquired information to the server device 2, and the server device receives the acquired information, whereby the mobile terminal device 3 acquires the advertisement-related information. Make sure you did.

  In S4, the restriction releasing unit 312 releases the restriction imposed on the music data with an advertisement, that is, the restriction that the reproduction of the music data is accompanied by the reproduction of the advertisement data associated with the music data. And the output part 34 performs only reproduction | regeneration of music data. Of course, only the advertisement data may be reproduced.

  It should be noted that once the restrictions are lifted, the music data reproduction and the advertisement data reproduction may always be performed separately. Alternatively, when it is desired to reproduce the music data separately from the reproduction of the advertisement data, the advertisement-related information may be acquired and the restriction may be released each time the reproduction is performed.

  By using the mobile phone 3 as described above, it is possible for the user to simply acquire the advertisement-related information without paying the consideration, and is associated with the content data at the time of reproduction imposed on the content data. The restriction of accompanying reproduction of advertisement data can be lifted. Therefore, only by acquiring advertisement-related information, it is possible to enjoy only the content data that the user wants to view without being distracted. In addition, the user can actively enjoy the contents of the advertisement while actively participating in various advertising activities.

  On the other hand, an advertiser including a company (which may be a management company of the server device 2) can continue the advertising and advertising activities for the user based on the advertisement related information different from the advertisement data. A wide variety of advertising activities can be realized while making the user act more actively and proactively.

  By using the mobile phone 3 as described above, on the other hand, for the advertiser, the Web page can be shown to the user, so that more effective advertising activities can be realized. On the other hand, the user can release the restrictions while viewing and enjoying the Web page related to the advertisement data. For example, when advantageous information for the user such as discount information on the advertisement target product is posted on the homepage or information that attracts the user's interest such as the back information of the advertisement data is posted, Participate in and enjoy advertising activities. In addition, for example, if the content of the information on the Web page is “continuation advertisement” of the advertisement data, one user can enjoy watching the continuation, and there is a restriction without paying the consideration. Both can be enjoyed. The other advertiser can continue the advertising campaign when the content of the information on the Web page is “continuation advertisement” of the advertisement data.

  As described above, when the mobile phone 3 is used, when the advertisement data is removed from the content data, it becomes a benefit for both the user and the advertiser, and the content data and the advertisement distribution business can be further spread.

  Further, the mobile phone 3 may acquire the advertisement related information and the release permission information without going through the network N. With respect to the acquisition of the advertisement related information and the release permission information in the mobile phone 3, another example will be described with a specific example.

  The mobile phone 3 is capable of performing short-range communication within, for example, 30 cm, and an advertisement-related information adding device that provides advertisement-related information to the mobile phone 3 through short-range communication is provided at a specific location. It shall be installed. Then, when the device that assigns the advertisement-related information communicates with the server device 2 via the network N and the mobile phone 3 acquires the advertisement-related information from the advertisement-related information providing device, the release permission information is carried from the server device 2. Assume that it is sent to the telephone 3. Alternatively, the advertisement-related information providing device may send the release permission information to the mobile phone 3 as well.

  For example, there is a device in which advertisement data advertises a specific place, and transmits advertisement-related information to the specific place, and the user can acquire the advertisement-related information by passing through the specific place. You may be able to. In this case, on the other hand, for the advertiser, the user can be moved to a specific place, so that more effective advertising activities can be realized. On the other hand, for the user, it is possible to release the restriction while having fun while actively participating in the advertising activity, such as going to a specific place. Further, if the user only needs to pass through a specific place and does not need to perform an input operation, the user can acquire advertisement-related information without being troubled very easily.

  As a specific example, if the advertisement data of the music data with advertisements introduces the amusement park, and the advertisement-related information is given when going to the amusement park, one user releases the restriction In addition to this, it is possible to think that you will want to go to the amusement park. The other advertiser can realize an effective advertising activity that directs the user to the amusement park.

  As described above, for example, a non-contact IC may be incorporated in the mobile phone 3 as a function capable of performing near field communication within 30 cm, for example. Examples of such a mobile phone include a FeliCa (registered trademark) compatible mobile phone. The non-contact IC includes an antenna and a memory, and communicates with the advertisement-related information providing apparatus via the antenna. It is assumed that the advertisement-related information providing device can perform mutual authentication with the mobile phone 3.

  In addition, the mobile phone 3 may acquire advertisement-related information attached to the advertisement target advertised by the advertisement data. As a specific example, it is assumed that the advertisement object advertised by the advertisement data is tea and a QR code is attached to a tea plastic bottle. Further, it is assumed that the mobile phone 3 has a function of reading a QR code. In this case, the QR code itself is advertisement-related information, and when it is read, the reading is transmitted to the server device 2, and release permission information may be given from the server device 2. Alternatively, the URL is recorded in the QR code, and based on this URL, the advertisement data advertiser is obtained from the server device 2 by displaying a web page on the Internet on the display unit 340, Then, the release permission information may be acquired from the server device 2.

  As described above, the user can easily obtain the advertisement-related information from the advertisement target advertised by the advertisement data. On the other hand, since the advertiser can make the user buy the advertising target, the sales of the advertising target can be increased and effective advertising activities can be performed.

  In the constraint release system 1, the constraint release information can be acquired by setting the advertisement data (one screen of the advertisement data) as a so-called standby screen that waits for an incoming call or mail of the mobile phone 3. Also good. In the case of a personal computer, the restriction release information may be acquired by using advertisement data as a screen saver.

  Further, in the constraint release system 1, after the advertisement data is displayed on the mobile phone 3, for example, a quiz related to the advertisement content of the advertisement data may be displayed on the display unit 340. In this case, in the cellular phone 3, when the user performs an operation input (selection from choices) via the operation unit 35 and returns answer information corresponding to the operation input to the server device 2, the server device 2 corrects the answer. If the answer is correct, the release permission information may be transmitted to the mobile phone 3. In addition, when the answer or related information is transmitted from the mobile phone 3 as text, a still image, a moving image, or voice information, the server device 2 determines whether the answer is correct or incorrect by morphological analysis, image recognition, or voice recognition. You may judge. In these cases, when a plurality of pieces of advertisement data are combined with one piece of music data, the advertisement content of the advertisement data after the plurality of advertisement data is displayed or between the display of the advertisement data and the display of the advertisement data A quiz related to may be displayed.

  In addition, the release permission information is distributed in advance in association with the music data with advertisement, and when the answer to the quiz related to the advertisement content of the advertisement data is correct, the release permission information can be used in the mobile phone 3. It may be.

  In the constraint release system 1, the server device 2 may transmit the advertisement data after converting the reproduction format and the display size into an optimal format in accordance with the mobile phone 3 to be downloaded.

  In the present embodiment, the server device 2 manages the music data with advertisement. However, for example, the server device 2 manages the advertisement data and acquires the music data from the existing music server. The advertisement data may be matched (combined) with the music data to create and distribute the music data with the advertisement. Of course, the advertisement data may be distributed separately from the music data. In addition to music data, image data such as movie data and other digital contents may be distributed together with advertisement data.

(Supplement)
Each block of the server device 2 and the mobile phone 3 may be configured by hardware logic, or may be realized by software using a CPU as follows.

  That is, the server device 2 and the mobile phone 3 are configured such that a CPU (central processing unit) that executes instructions of a control program that realizes each function, a ROM (read only memory) that stores the program, and a RAM ( random access memory), a storage device (recording medium) such as a memory for storing the program and various data. The object of the present invention is to record the program code (execution format program, intermediate code program, source program) of the control program of the server device 2 and the mobile phone 3 which are software for realizing the functions described above so as to be read by a computer. This can also be achieved by supplying the recorded medium to the server device 2 and the mobile phone 3, and the computer (or CPU or MPU) reading and executing the program code recorded on the recording medium.

  Examples of the recording medium include tapes such as magnetic tapes and cassette tapes, magnetic disks such as floppy (registered trademark) disks / hard disks, and disks including optical disks such as CD-ROM / MO / MD / DVD / CD-R. Card system such as IC card, IC card (including memory card) / optical card, or semiconductor memory system such as mask ROM / EPROM / EEPROM / flash ROM.

  In addition, the server device 2 and the mobile phone 3 may be configured to be connectable to a communication network, and the program code may be supplied via the communication network. The communication network is not particularly limited. For example, the Internet, intranet, extranet, LAN, ISDN, VAN, CATV communication network, virtual private network, telephone line network, mobile communication network, satellite communication. A net or the like is available. Also, the transmission medium constituting the communication network is not particularly limited. For example, even in the case of wired such as IEEE 1394, USB, power line carrier, cable TV line, telephone line, ADSL line, etc., infrared rays such as IrDA and remote control, Bluetooth ( (Registered trademark), 802.11 wireless, HDR, mobile phone network, satellite line, terrestrial digital network, and the like can also be used. The present invention can also be realized in the form of a computer data signal embedded in a carrier wave in which the program code is embodied by electronic transmission.

  The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope shown in the claims. That is, embodiments obtained by combining technical means appropriately modified within the scope of the claims are also included in the technical scope of the present invention.

  INDUSTRIAL APPLICABILITY The present invention can be used in a terminal device that reproduces content data accompanied by advertisement data, a constraint release system configured by the terminal device, a terminal device control method, a terminal device control program, and a computer-readable recording medium. it can.

It is a block diagram which shows the structure of the restriction release system which concerns on one Embodiment of this invention. It is a flowchart which shows the flow of the process in reproduction | regeneration of the music data in the said mobile telephone. It is a figure which shows an example of a menu screen. It is a figure which shows an example of a music data selection screen. It is a figure which shows an example of a download screen. It is a figure which shows an example of the screen at the time of advertising data being output accompanying the output of music data. It is a figure which shows an example of an advertiser's homepage screen which is acquired advertisement related information.

Explanation of symbols

1 Restriction Release System 2 Server Device 3 Mobile Phone (Terminal Device)
DESCRIPTION OF SYMBOLS 23 Server communication part 33 Terminal communication part 34 Output part 35 Operation part 210 Communication control part 220 Music data storage part with an advertisement 221 Advertisement related information storage part 222 Cancellation permission information storage part 310 Communication control part 311 Related information acquisition part (related information acquisition) means)
312 Constraint release unit (Constraint release means)
313 Output control unit 340 Display unit 341 Audio output unit N Network

Claims (9)

In a terminal device that reproduces content data including at least one of music data and video data,
The content data is restricted so as to be accompanied by the reproduction of the advertisement data associated with the content data at the time of reproduction.
Related information acquisition means for acquiring advertisement related information externally associated with the advertisement data and provided separately from the advertisement data;
The above-mentioned related information acquisition means includes restriction release means for acquiring release permission information given from outside in response to acquiring advertisement-related information, and releasing the restriction based on the release permission information. Characteristic terminal device. In a terminal device that reproduces content data including at least one of music data and video data,
The content data is restricted so as to be accompanied by the reproduction of the advertisement data associated with the content data at the time of reproduction.
Related information acquisition means for acquiring advertisement related information externally associated with the advertisement data and provided separately from the advertisement data;
Constraint release means for enabling use of release permission information stored in advance and releasing the restriction based on the release permission information when the related information acquisition means acquires advertisement-related information. A terminal device characterized by the above. Have a communication department,
The terminal device according to claim 1, wherein the related information acquisition unit acquires advertisement related information from an external device via a communication unit. The communication unit according to claim 1, further comprising: a communication unit, wherein the related information acquisition unit acquires, as the advertisement related information, advertisement related information attached to an advertisement target advertised by the advertisement data. Terminal device. The terminal device according to any one of claims 1 to 4,
A restriction release system comprising: an advertisement-related information providing device that provides the advertisement-related information to a terminal device. In a control method of a terminal device for reproducing content data including at least one of music data and video data,
The content data is restricted so as to be accompanied by the reproduction of the advertisement data associated with the content data at the time of reproduction.
A related information acquisition step for acquiring advertisement related information externally associated with the advertisement data and provided separately from the advertisement data;
Including a restriction releasing step of acquiring release permission information given from outside in response to acquiring advertisement related information in the related information acquisition step, and releasing the restriction based on the release permission information. A control method for a terminal device. In a control method of a terminal device for reproducing content data including at least one of music data and video data,
The content data is restricted so as to be accompanied by the reproduction of the advertisement data associated with the content data at the time of reproduction.
A related information acquisition step for acquiring advertisement related information externally associated with the advertisement data and provided separately from the advertisement data;
Including a restriction releasing step of making it possible to use release permission information stored in advance and releasing the restriction based on the release permission information in response to acquiring the advertisement related information in the related information acquisition step. A control method of a terminal device characterized by the above.   5. A control program for operating the terminal device according to claim 1, wherein the computer functions as each of the units in the terminal device.   A computer-readable recording medium on which the terminal device control program according to claim 8 is recorded.

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