JP2002268593A - Information provision method and advertisement provision system and information collection method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make efficient propaganda, advertisement, etc., possible at a relatively low cost by expanding the possibility of the propaganda, advertisement, etc. SOLUTION: A radio tag 3 is affixed to an advertisement medium 1. such as a poster to be exhibited at a street corner or an object 2 for advertisement, such as merchandise or its package. The radio tag 3 is mounted with a semiconductor integrated circuit chip 4 having a memory section and if radio waves are transmitted from a terminal unit 6, a voltage is generated therein and the chip operates to deliver the reflected waves in accordance with the stored information. The information on the propaganda, advertisement, etc., is displayed as images and animation images on a display device 8 of the terminal unit 6 and is outputted in the form of speech from a speaker 9.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing method, an advertisement providing apparatus, and an information collecting method for using a medium such as a poster or a signboard, or performing an advertisement or the like on a product or a package.

[0002]

2. Description of the Related Art Conventionally, visually appealing media such as posters and signboards have been widely used for advertising purposes. These media are displayed in buildings, transportation facilities, advertisement places, etc., in consideration of their designs, so that they can be efficiently attracted public attention. The target of the advertisement is many products sold in the market and services that are going to be widely provided. The product itself or its packaging is also provided with a design appealing to the purchaser, and is accompanied by an advertisement for the product and an explanation of the content and usage.

[0003] JP-A-2000-285203 discloses that
It has been proposed to "distribute, exchange, and store information using paper integrated with an electronic storage medium" such as an IC card. An IC card is a card-shaped housing made of paper or plastics in which a semiconductor integrated circuit is built in the form of an IC chip, and is used in various fields as a telephone card or a card in which other information is embedded. . A memory is mounted on the IC chip of the IC card, and can be connected to an IC reader, an IC reader / writer, or the like, to read the stored contents of the memory, or write data to the memory with the IC reader / writer. In this prior art, it is proposed that characters and figures are displayed on a paper portion in the same manner as before, and information related to the characters and drawings displayed on the paper portion or information having no relation to the IC chip is stored. ing.

[0004]

In performing advertising and the like, media that appeal to the sight, such as posters and signboards, consider how to attract public attention before displaying detailed information. For example, in an advertisement printed on paper, the amount of information is limited, and if a large amount of information is to be posted, characters and designs become small and become difficult to see.

[0005] Further, even when a description and an advertisement of a product are to be placed on the product, the space available for displaying information is extremely limited depending on the product, or the information is attached in a state where it can be seen from the outside. It can be very difficult. For example, small medicine bottles and writing instruments have limited space available for explanations and advertisements. In the case of automobile tires, golf balls, and the like, it is very difficult to attach paper or the like on which a description or advertisement is posted to the surface.

[0006] Advertising on paper or the like merely appeals visually with stationary characters or designs, and cannot publish audio or moving images. If a display device having a large screen, a speaker, or the like is used, an advertisement using a moving image or a sound can be made, but a great deal of cost is required.

It is also conceivable to use paper containing an IC chip as proposed in Japanese Patent Application Laid-Open No. 2000-285203 for advertisement. The prior art paper is not a large paper such as a poster, but a pamphlet or a leaflet. The user needs to read and read information from the IC chip by attaching it to an IC card reader while holding the paper. Therefore, even if this prior art is applied to a poster or the like, an IC card reader or the like must be directly connected to read information stored in the IC chip. When used for advertising as pamphlets, etc., a large number must be prepared and distributed. In addition to the cost for distribution, the cost is also high in the IC chip itself and in the process of integrating the IC chip with paper.

[0008] Further, in the case of a paper advertisement, it is generally difficult for an advertiser or the like to collect information such as impressions of a person who has viewed the advertisement and to investigate, use, or store it. IC on paper
If the chip is mounted, it is possible for a user to input information into the IC chip and reflect the information from the user to an advertiser or the like. However, collecting after distribution generally involves significant difficulties.

An object of the present invention is to eliminate the limitations of conventional advertising and the like, and to expand the possibility of advertising and the like,
An object of the present invention is to provide an information providing method, an advertisement providing apparatus, and an information collecting method that can perform an efficient advertisement at a relatively low cost.

[0010]

According to the present invention, a wireless tag capable of reading stored information stored in advance as a response to a radio wave received from the outside is attached to a medium for providing visual exhibition information. This is an information providing method characterized in that the information is provided in advance.

According to the present invention, a wireless tag is attached to a medium for providing visual information, for example, a poster or a signboard. The wireless tag can read stored information stored in advance as a response to a radio wave received from the outside. If a person watching the medium transmits radio waves and reads the stored information from the wireless tag, information other than the exhibition information can be obtained without touching the medium. By attaching a wireless tag to one medium, information can be transmitted to a plurality of persons, so that information can be efficiently provided. If the visual exhibition information is used to attract the attention of many people, the cost of providing information per person can be reduced.

Further, the present invention provides a wireless tag capable of reading stored information stored in advance as a response to a radio wave received from the outside on a medium for providing information related to the product to a purchaser of the product. Is provided as an information providing method.

According to the present invention, a medium for providing information relating to a product, for example, an instruction manual or an instruction manual,
A wireless tag from which stored information can be read in advance is attached as a response to a radio wave received from outside. By storing detailed information or easy-to-understand information in the wireless tag, effective information can be provided to the purchaser of the product.

Further, the present invention is characterized in that a radio tag capable of reading stored information stored in advance as a response to a radio wave received from the outside is stored in the product itself or the packaging of the product. Information providing method.

According to the present invention, the wireless tag is stored in the product itself or in the package of the product. The memoryless tag can read stored information stored in advance as a response to a radio wave received from the outside. Even in the case where it is difficult to attach a medium for providing information directly as a product, the wireless tag can be stored in the product itself or in the package, and the stored information can be read out in a non-contact manner.

In the present invention, the storage information is a description related to the product. According to the present invention, a description related to a product can be provided in a contactless manner.

Further, in the present invention, the stored information is an advertisement. ADVANTAGE OF THE INVENTION According to this invention, an advertisement can be efficiently provided from a wireless tag to the attention person of a medium or the user of a product.

Further, in the present invention, the stored information is a guide for communication. According to the present invention, a telephone number for making a telephone call or facsimile communication,
The address of the homepage that discloses information on the Internet is provided as a guide for communication, and it is possible to communicate with the read information without the user performing direct input operation, and for the convenience of the user. Can be planned.

Further, in the present invention, the stored information is information which is a privilege for a user.

According to the present invention, since information which is a privilege for a user in relation to a specific medium or product, such as discount information of a sales advertisement, is provided from the wireless tag, the user can store the stored information from the wireless tag. Motivation to read can be created.

Further, in the present invention, the stored information is a prize. According to the present invention, since the prize is included in the stored information read from the wireless tag, it is possible to promote the use expected to win the prize.

Further, in the present invention, the result of the prize is determined after a predetermined condition is satisfied.

According to the present invention, the result of the prize cannot be determined by merely reading out from the wireless tag, but is determined after a predetermined condition is satisfied, for example, by bringing the product to a cash register or the like and determining whether or not the winning is achieved. . By reading the stored information from the wireless tag, it is possible to prevent the prize from being overlooked, thereby avoiding the selection of only the winning commodity in the commodity selection stage.

In the present invention, the reading of the stored information is performed by:
This is performed by the holder of a portable terminal device capable of displaying information by images and sounds, and information for displaying characters, sounds, and images on the portable terminal device is stored in the wireless tag as the storage information. It is characterized by the following.

According to the present invention, information can be efficiently provided by displaying characters, voices, and images that are impossible with a medium such as paper.

Further, the present invention provides a medium for visually appealing advertisement and a method of reading stored information related to the advertisement, which is stored in advance as a response to a radio wave attached to the medium and received from the outside, and the information. An advertisement providing apparatus, comprising:

According to the present invention, media is visually appealing to advertise to attract the public's attention, read out the radio tag from the interested public to provide stored information, and make a reservation at the time of providing information. And other opportunities can be provided.

Further, according to the present invention, a wireless tag capable of reading stored information and writing information stored in advance as a response to a radio wave received from the outside is attached to a medium for providing visual exhibition information. In addition, the wireless tag is an information collecting method in which, when the stored information is read, predetermined information is written, and the information written in the wireless tag is collected.

According to the present invention, while providing the exhibition information on the medium, the storage information is provided from the wireless tag, and information when the receiver of the storage information makes a reservation, an order, or a reaction such as a question, The answer to the questionnaire, the number of times of reading the stored information, the time, and the like can be written and stored in the wireless tag. Since the information written in the wireless tag is collected, information on a plurality of users can be collected from a single medium, and information can be collected efficiently. The effect of providing information can also be determined from the number of times of reading stored information, and the like, and can be used as data for further improving efficiency or as data for determining charges such as advertisements.

Further, in the present invention, the collection is performed by reading information from the wireless tag with an interrogator for reading information while the medium continues to provide the exhibition information. And

According to the present invention, exhibition information by a medium,
The information can be collected while the storage information is continuously provided by the wireless tag attached to the medium. When you make an ad with a reservation on a first-come-first-served basis and accept a reservation,
It is possible to confirm the reservation person early by patroling the exhibition place of the medium.

Further, in the present invention, the collection is performed by collecting the medium and reading information written from the wireless tag attached to the medium.

According to the present invention, the medium is collected, for example, after the exhibition of the medium is completed, and the written information is intensively read from the wireless tag attached to the medium, so that the information can be efficiently collected. It can be carried out. If the wireless tag is separated from the medium and new information is stored, it can be attached to another medium, and the medium can be reused.

[0034]

FIG. 1 shows a basic embodiment as a first embodiment of the present invention. A wireless tag 3 is attached to an advertising medium 1 such as a poster in which information is displayed on the surface of a paper or the like in a design or characters, or an advertising object 2 such as a product itself or a product packaging. For example, a wireless tag 3 is attached to a part of the surface of an advertisement medium 1 such as a poster, a signboard, or a bulletin board. The wireless tag 3 is attached to the surface of the advertising object 2 such as the product itself or its packaging, or stored inside.
In the wireless tag 3, a semiconductor integrated circuit chip 4 is mounted on an electrically insulating substrate, and an antenna 5 is formed as a conductor pattern. The semiconductor integrated circuit chip 4 includes a flash memory, a CPU, and the like, and can operate according to a preset program. Wireless tag 3
When a radio wave is received from an interrogator called an interrogator, which is also called a transponder, it is activated by the energy of the radio wave and sends out a reflected wave according to stored data. Accordingly, the wireless tag 3 can operate even if it does not have a battery or the like if it receives radio waves. The wireless tag 3 is originally developed for use in which identification information to be attached is stored and an interrogator reads the identification information in a non-contact manner using radio waves. For this purpose, the wireless tag 3 uses an RFID (Radio Frequency IDentificatio).
Also called n).

In a use for providing information such as an advertisement, data or information stored in the wireless tag 3 is read by the terminal device 6 carried by the user. The terminal device 6 is a PDA (Pers
onalDigital Assistant), and has an RFID reading function in a configuration including a keyboard 7 for inputting commands and data, a display device 8 for displaying characters and images, and a speaker 9 for reproducing sound. ing. On the premise that the stored content is read by such a terminal device 6, the semiconductor integrated circuit chip 4 of the wireless tag 3 stores, in the semiconductor integrated circuit chip 4, advertisement information such as a description of a product, such as character text, audio data, image or moving image data. Is written in advance. When a radio wave of a predetermined frequency band is transmitted from the terminal device 6 to the radio tag 3, the radio tag 3 is activated by the energy of the radio wave and transmits a reflected wave corresponding to the stored data,
The terminal device 6 receives the stored data, demodulates the content of the data, and performs display and sound output on the display device 8 and the speaker 9.

FIG. 2 shows a second embodiment of the present invention.
A user 10 who is a passenger such as a train carries the terminal device 6,
For example, an example is shown in which the display advertisements 11 and 12 suspended in the air are viewed and further information is acquired. As shown in FIG. 2A, the wireless tags 3 are embedded in the display advertisements 11 and 12, and detailed information of the advertisement can be obtained from the wireless tags 3. If the user 10 points the terminal device 6 to a position where a place is designated in advance in a part of the display advertisements 11 and 12, and performs an operation of reading from the keyboard 7, as shown in FIG. The detailed description of the advertisement product can be obtained from the moving image and the sound. A moving image is displayed on the display device 8, and a sound output corresponding to the moving image is obtained from the speaker 9.

When the wireless tag 3 is attached to a poster, a signboard, or the like, information can be transmitted from a single wireless tag 3 to a plurality of persons, so that information can be efficiently provided. If the visual exhibition information is used to attract the attention of many people, the cost of providing information per person can be reduced.

FIG. 3 shows a third embodiment of the present invention.
A user 20, who is a customer such as a store, carries the terminal device 6 and, for example, goods 21, 21 such as displayed beverage cans.
An example of acquiring information from 2,. As shown in FIG. 3A, the user 20 assigns the terminal device 6 to the products 21, 22,.
When a reading operation is performed with pointing to, as shown in FIG. 3B, an advertisement such as a beverage can is output as a moving image or sound. Since the surface area of a beverage can is limited, the amount of information that can be written on the surface of the can is limited. By attaching or storing a wireless tag on a part or inside of the surface of a can, information similar to that of a commercial for television broadcasting can be obtained.
1, 2, ... itself can be attached.

In each of the embodiments described above, the information stored in the wireless tag 3 and provided to the user's terminal device 6 or the like is not limited to the information related to the contents of the advertisement, but may be the homepage on the Internet. UR to etc
L (Uniform Resource Locator) or the like may be included. If the terminal device 6 has a function of connecting to the Internet via, for example, a wireless mobile telephone network or a wired public telephone network, the read URL is not used to input a new URL from the keyboard 7 or the like. But you can make an internet reservation. Further, a telephone number for performing a telephone call for making an inquiry or performing a facsimile communication can be provided as a communication guide. If the terminal device 6 is provided with a function of enabling communication with the read information even if the user does not directly perform an input operation, the convenience of the user can be achieved.

FIG. 4 shows a fourth embodiment of the present invention.
An example in which the user 30 carries the terminal device 6 and writes information in the display advertisement 31 will be described. The display advertisement 31 shown in FIG. 4A is displayed, for example, in a display case in front of a movie theater, and has a wireless tag 3 attached thereto. Wireless tag 3
Can not only read stored data, but also write new data. User 30
Can access the wireless tag 3 from the terminal device 5 and make a reservation for a specified number of sheets on a specified month and day. The user 30 who wants to reserve a movie ticket also uses the terminal device 6 to input the name and contact information of the reservation person.

As shown in FIG. 4B, during the operation of the reservation, the display device 8 of the terminal device 6 displays the confirmation of the reservation contents and the like. The advertiser can accept the ticket sales reservation by reading the reservation information from the display advertisement 31 using the terminal device 6 similar to the user 30 or a dedicated RFID interrogator.

FIG. 5 shows a fifth embodiment of the present invention.
An example is shown in which a user 40 carries the terminal device 6 and answers a questionnaire 42 displayed on an advertisement board 41 installed in front of a city hall in a certain city. As shown in FIG. 5A, the advertisement board 41 has a
The wireless tag 3 is attached. The user 40 is, for example, a citizen of the city, and writes the result of the questionnaire 42 to the wireless tag 3 using the terminal device 6 in the questionnaire 42 of the advertisement board 41. FIG. 5B shows the questionnaire 4
2 shows an example of information displayed on the display device 8 of the terminal device 6 during the answer to 2. After a predetermined period has elapsed, the person in charge of the city hall reads the results of the questionnaire 42 from the wireless tag 3 using a terminal device equivalent to the terminal device 6 carried by the user 40, an RFID interrogator, or the like, and totals the results.

FIG. 6 shows a sixth embodiment of the present invention.
An example is shown in which a user 50 carries the terminal device 6 and acquires contact information such as an application, a reservation, or the acquisition of detailed information from an advertising medium 51 such as a poster or a signboard on a street corner. As shown in FIG. 6A, a wireless tag 3 provided with a storage unit for storing information is attached to the advertisement medium 51.
If only the advertisement medium 51 stores application destinations and contact information such as the advance reservation reception, the terminal device 6 having a function of writing and reading to the wireless tag 6 is stored in the wireless tag 3. Only the user 50 that has read the information can make an application or make a reservation. In this case, the wireless tag 3 stores application destinations and contact information for the number of reservations. FIG.
As shown in (b), a UR for making a reservation via the Internet, for example, as a reservation contact for a concert
L and a telephone number are read and displayed on the display device 8.

FIG. 7 shows a schematic electrical configuration of the wireless tag 3 and the terminal device 6 used in each embodiment of the present invention. As described above, the wireless tag 3 is formed by mounting the semiconductor integrated circuit chip 4 and the antenna 5 on a plastic film or a printed wiring board (PWB). The size of these electrically insulating substrates is, for example, about 60 mm × 10 mm. The overall thickness of the wireless tag 3 is about 0.5 mm.

The semiconductor integrated circuit chip 4 is a control IC including a wireless interface, a control unit, a storage unit, and the like. The storage unit has a non-volatile memory such as a flash memory to which data can be written. Antenna 5
Is a dipole antenna tuned to the 2.4 GHz band, for example, and is formed of a conductor pattern. When a radio wave in the 2.4 GHz band or the like is received by the antenna 5, for example, a voltage of about 1.5 to 2 V is generated inside the semiconductor integrated circuit chip 4, and “0” or A reflected wave whose intensity is changed according to the digital data “1” is radiated from the antenna 5 of the wireless tag 3.

The terminal device 6 transmits, for example, 3
Data can be read and written without contact from a distance of about 0 cm to 2 m. The terminal device 6 includes a CPU 60, a control / data processing unit 61, a data input unit 62, and a display unit 6.
3, including an audio output unit 64, a storage unit 65, and a battery 66. These components are the same as those of a current portable information processing device called a PDA or the like. That is, CP
The U60 operates according to a program stored in the storage unit 65 in advance, and controls each unit via the control / data processing unit 61. The data input unit 62 receives the operation result of the keyboard 7 and the like. The display unit 63 displays characters and images using the display device 8 described above. The sound output unit 64 outputs sound such as sound using the speaker 9 described above. The storage unit 65 includes a ROM for storing programs and data, and a RAM for temporarily storing data and the like. The battery 66 supplies operating power for the terminal device 6. This power becomes the energy of the radio wave transmitted from the antenna, and the wireless tag 3 can also operate. The RFID / communication wireless unit 67 provides a function necessary for wireless communication with the wireless tag 3 via the antenna 68.

FIG. 8 shows a procedure for accessing the wireless tag 3 attached to an advertisement or a product from the terminal device 6 to read or write data. In step s1, a communication start command is sent from the terminal device 6 to the wireless tag 3. In step s2, it is determined whether or not there is a response on the wireless tag 3 side.
If it is not determined that there is a response, the process returns to step s1.
If it is determined in step s2 that there is a response, a data reception command is sent from the terminal device 6 in step s3.
In step s4, it is determined whether or not the wireless tag 3 transmits data. If it is determined that it is not data transmission, the process returns to step s1. When it is determined in step s4 that the data is to be transmitted, the data is transmitted from the wireless tag 3 to the terminal device 6. Upon receiving the data, the terminal device 6 performs step s5.
Sends a data reception confirmation to the wireless tag 3. Step s6
Then, the wireless tag 3 determines whether the data reception confirmation is OK. When it is determined that the confirmation is not OK, the process returns to step s1. If it is determined in step s6 that the confirmation is OK, the received data is processed in step s7, and the process returns to step s1.

FIG. 9 shows a seventh embodiment of the present invention.
A user 70 carries a terminal device 6 and, as in the above-described embodiment, an advertisement medium 7 such as a poster or a signboard on a street corner or the like.
An outline of a method of accessing advertisement information and contact information, and collecting the results of application and reservation by accessing 1, 72 will be described. As shown in FIG. 9 (a), advertisement contents 71, 72,..., Such as posters and signboards, on the street corners include the advertisement contents, the telephone number and URL of the inquiry destination, and the advertisement medium 7.
Wireless tag 3 storing information such as installation positions of 1, 72,.
Is attached. Further, the wireless tag 3 has a function of recording the number of times of access to information from the terminal device 6.
Each time the user 70 acquires information from the wireless tag 3 with the terminal device 6, the wireless tag 3 attached to the advertisement medium 71, 72,.
Update the access count information in.

As shown in FIG. 9B, at a later date, only the advertising media 71, 72,... To which the wireless tag 3 is attached, or the wireless tag 3 is collected. Are read all at once and analyzed. The effective installation position of the advertising media 71, 72,... Can be determined from the access frequency and the installation position. Advertising media 71,
A plurality of display contents of 72,... Can be prepared, and the effect of each type can be evaluated. If the effect of providing information can be determined from the number of times of reading stored information, etc., it can be used not only as a material for increasing the efficiency of advertisement but also as a material for determining a fee for advertisement and the like. It is also possible.

The application and reservation information written in the wireless tag 3 can be read at once after the wireless tag 3 is collected as shown in FIG. ,... While carrying out the terminal device 6 or the like, it is also possible to collect only the information. For example, when making an advertisement with a reservation on a first-come-first-served basis and accepting a reservation, it is possible to visit reservation places of the advertising media 71, 72,.

FIG. 10 shows an eighth embodiment of the present invention, similar to the second embodiment, in which a user 80 as a customer such as a store carries the terminal device 6 and, for example, displays a beverage can. In this example, the advertisement information acquired from the products 81, 82,... The wireless tag 3 is attached to a part or the inside of the surface of the products 81, 82,. FIG.
As shown in (a), the user 80 has products 81, 82,.
When the reading operation is performed by pointing the terminal device 6 to
As in (b), an advertisement such as a beverage can is output as a moving image or sound. At this time, the "hit" data is stored in the wireless tag 3 at a predetermined ratio in addition to the description and the advertisement information.
This "hit" data is encrypted, for example, so as not to be known when the products 81, 82,... Are displayed. As a result, the product 81 with the “hit” data,
It is avoided that only 82,... Are selected.

As shown in FIG. 10 (b), when the user 80 passes through the cash register, the register 90 with an RFID read / write function capable of reading and writing to the wireless tag 3 is used.
The encrypted lottery contents of the wireless tag 3 (RFID) are unlocked. As a result of unlocking, if it is determined that the hit is a hit, a hit is displayed on the display device 8 of the terminal device 6 or a hit is displayed on the register display section 91 of the register 90 with the RFID read / write function. And the user 80
You can let them know. The hit display is performed not only by the display device 8 of the terminal device 6 but also by a sound from the speaker 9 such as “hit! Another one” can be output.

When a prize is awarded, instead of displaying the result at the cash register, the result can be notified when the above-mentioned contact is made, or the lottery result can be announced at a later date. In such a case, the lottery number can be read directly from the products 81, 82,.

In addition to the prize, the wireless tag 3 can store information which is a privilege for the user. For example, if discount information of a sales advertisement or the like is provided in relation to a specific advertisement medium or product, a motivation for a user to carry the terminal device 6 and read stored information from the wireless tag 3 is provided. Can be created.

As in the embodiment shown in FIGS. 3 and 10, it may be difficult to directly attach the wireless tag 3 to the products 21, 22,... Or the products 81, 82,. Products 21 and 2
2., 81; 82,..., The wireless tag 3 can be stored in the packaging of the product. For example, in a product such as a golf ball or a writing instrument where it is difficult to find a place where the wireless tag 3 is to be stuck on the surface, the product can be stored inside or enclosed in a packaging box.

The information stored in the wireless tag 3 is not limited to the advertisement information and the prize information, but may include, for example, information such as instructions for use and instructions for use. Generally, an instruction manual, an instruction manual, and the like are bundled with a product, or displayed on a packaging box when the content is simple. Such instructions and packaging boxes separate from the product are likely to be lost as time continues to use the product. If such information is provided from the wireless tag 3 attached to the product itself,
Using the terminal device 6 or the like from the product itself, the information can be reliably read without contact when necessary.

If the wireless tag 3 is separated from the attached medium and new information is stored, the wireless tag 3 can be attached to another medium and the medium can be reused.

[0058]

As described above, according to the present invention, a wireless tag is attached to a medium such as a poster or a signboard.
If a person who looks at the medium transmits the radio wave and reads the stored information from the wireless tag, it is possible to obtain information other than the exhibition information using the medium without contacting the medium. Since the exhibition information from the medium and the stored information from the wireless tag can be transmitted to a plurality of persons, the provision of the information can be efficiently performed, and the cost required for providing the information per person can be reduced.

Further, according to the present invention, a wireless tag storing detailed information or easy-to-understand information is attached to, for example, an instruction manual or an instruction manual to provide effective information to a purchaser of a product. be able to.

Further, according to the present invention, a wireless tag capable of reading stored information stored in advance is stored in the product itself or in a package of the product, and a medium for directly providing information is attached as the product. It is possible to read out the stored information in a non-contact manner even in a case where it is difficult to perform the operation.

Further, according to the present invention, it is possible to provide a description related to a product, for example, an instruction for use and an instruction for use, in a non-contact manner, so that the convenience of the user can be improved.

Further, according to the present invention, it is possible to efficiently provide an advertisement from a wireless tag to a public or a product user who has shown interest in the exhibition information of a medium. Advertisers can easily attach information that significantly enhances advertising effectiveness to media such as posters and the product itself at a very low cost because one wireless tag can transmit information about advertising to many people. Can be. When an advertisement is attached to a product itself, there is an advantage that a wireless tag can be easily attached or built into a product in a form in which it is extremely difficult to place an advertisement.

According to the present invention, a telephone number for making a telephone call or facsimile communication to a person who is interested in exhibition information on a medium or a user of a product, or an address of a homepage for publishing information on the Internet, etc. Can be provided as guidance for communication. Even if the interested person or the user does not directly perform the input operation, the contact can be made with the read information, so that the opportunity for providing information can be further increased.

Further, according to the present invention, information which is a privilege for a user in relation to a specific medium or product, such as discount information, is provided from the wireless tag, and the stored information is read from the wireless tag as a motivation. , The use can be expanded.

Further, according to the present invention, a prize can be given based on the stored information read from the wireless tag to promote the use.

According to the present invention, the result of the prize is determined after the predetermined condition is satisfied, so that the effect of the prize can be effectively used.

According to the present invention, information can be provided efficiently by displaying characters, voices, and images that cannot be displayed by merely displaying a medium such as paper.

Further, according to the present invention, while visually presenting the exhibition information on the medium, the storage information is also provided from the wireless tag, and the information relating to the reservation and the like made upon receipt of the stored information is written in the wireless tag. Can be stored. Since the information written in the wireless tag is collected, it is possible to efficiently collect information after collecting information on a plurality of users from one medium. In particular, an advertiser or the like can also determine the effect of providing information from the number of times of reading stored information and the like. can do. In addition, it is possible to collect impressions and the like of whether or not the advertisement is preferable and directly check the advertisement effect. Furthermore, purchase reservations can be accepted and used as a questionnaire to consumers. Also, it is possible to provide the advertising information only to the limited users whose information for identifying the individual such as the ID matches the condition.

Further, according to the present invention, it is possible to collect information while continuing to provide exhibition information using a medium and storage information using a wireless tag. For example, reservations can be received on a first-come-first-served basis, and if a patrol of the medium is made, the reservation can be confirmed at an early stage.

Further, according to the present invention, for example, the medium can be collected after the exhibition of the medium, and the information written from the wireless tag attached to the medium can be intensively read, so that the efficiency can be improved. Information can be collected. Reuse of wireless tags is also possible.

[Brief description of the drawings]

FIG. 1 is a diagram showing, as a first embodiment of the present invention, a state in which a wireless tag 3 is attached to an advertisement 2 such as an advertisement medium 1 or a product, and information is read out by a terminal device 6. FIG.

FIG. 2 shows a second embodiment of the present invention in which a user 10 who is a passenger such as a train carries a terminal device 6, looks at suspended display advertisements 11 and 12, and further acquires information. FIG. 9 is a diagram illustrating a display state on the terminal device 6.

FIG. 3 shows a third embodiment of the present invention in which a user 20 as a customer such as a shop carries a terminal device 6 and acquires information from displayed products 21, 22,... Such as beverage cans. FIG. 7 is a diagram illustrating an example and a display state on a terminal device 6.

FIG. 4 shows a fourth embodiment of the present invention in which a user 30 carries a terminal device 6 and writes information to a display advertisement 31 and a display state on the terminal device 6; FIG.

FIG. 5 shows a fifth embodiment of the present invention in which a user 40 carries a terminal device 6 and answers a questionnaire 42 displayed on an advertisement board 41, and a display state on the terminal device 6; FIG.

FIG. 6 shows a sixth embodiment of the present invention in which a user 50 carries a terminal device 6 and receives a notification such as an application or a reservation from an advertising medium 51 such as a poster or a signboard on a street corner or obtaining detailed information. FIG. 7 is a diagram illustrating an example of acquiring destination information and a display state on a terminal device 6.

FIG. 7 is a block diagram showing a schematic electrical configuration of a wireless tag 3 and a terminal device 6 used in each embodiment of the present invention.

FIG. 8 is a flowchart showing a procedure for accessing the wireless tag 3 from the terminal device 6 and reading and writing data.

FIG. 9 is a diagram showing an outline of a method of collecting a result of a user 70 accessing an advertisement medium 71, 72 such as a poster or a signboard on a street corner with a terminal device 6 as a seventh embodiment of the present invention. is there.

FIG. 10 shows a user 80 according to an eighth embodiment of the present invention.
Are examples in which the advertisement information acquired from the products 81, 82,... With the terminal device 6 is accompanied by a prize, and an example in which the result of the prize is displayed.

[Explanation of symbols]

 1,51 Advertisement medium 2 Advertisement object 3 Wireless tag 4 Semiconductor integrated circuit chip 5,68 Antenna 6 Terminal device 7 Keyboard 8 Display device 9 Speaker 10,20,30,40,50,70,80 Users 11,12, 31 Display Advertising 21, 22, ..., 81, 82, ... Product 41 Advertising Board 42 Questionnaire 60 CPU 65 Storage 67 RFID / Communication Wireless Unit 90 Register with RFID Read / Write Function 91 Register Display

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Claims (14)

Claims Information providing method, advertisement providing device, and information collecting method 1. A wireless tag capable of reading stored information stored in advance as a response to a radio wave received from the outside, attached to a medium for providing visual exhibition information. Information provision method. 2. A wireless tag capable of reading stored information stored in advance as a response to a radio wave received from the outside is attached to a medium for providing information related to the product to a purchaser of the product. An information providing method characterized in that: 3. An information provision method wherein a wireless tag capable of reading stored information stored in advance as a response to a radio wave received from the outside is stored in the product itself or in a package of the product. Method. 4. The information providing method according to claim 2, wherein the stored information is a description related to the product. 5. The information providing method according to claim 1, wherein the stored information is an advertisement. 6. The information providing method according to claim 1, wherein the stored information is a guide for communication. 7. The information providing method according to claim 1, wherein the stored information is information that is a privilege for a user. 8. The information providing method according to claim 7, wherein the stored information is a prize. 9. The information providing method according to claim 8, wherein the result of the prize is determined after a predetermined condition is satisfied. 10. The reading of the stored information is performed by a holder of a portable terminal device capable of displaying information by an image and a voice, and the wireless tag stores characters, voices and images by the portable terminal device. The information providing method according to claim 1, wherein information to be displayed is stored as the storage information. 11. A medium for visually appealing advertisement, and reading of stored information related to the advertisement and writing of information stored in advance as a response to a radio wave attached to the medium and received from the outside. An advertisement providing device, comprising: a wireless tag that can be used. 12. A medium for providing visual exhibition information,
A wireless tag capable of reading stored information and writing information in advance as a response to a radio wave received from the outside is attached, and the wireless tag is previously read when the stored information is read. An information collection method, comprising: writing predetermined information; and collecting information written to the wireless tag. 13. The method according to claim 13, wherein the collection is performed by reading information from the wireless tag with an information reading interrogator while the medium continues to provide the exhibition information. Item 12. The information collection method according to Item 12. 14. The information collection method according to claim 12, wherein the collection is performed by collecting the medium and reading information written from the wireless tag attached to the medium. .