JP2005309875A - Information providing system, medium side apparatus, information pool server, and information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system and information providing method capable of providing an advertisement viewer with advertisement related information easily and efficiently by using a portable device of a user to be the advertisement viewer on the spot, pooling the advertisement related information every portable device separately at a time, fetching the pool information to an information terminal of the user when necessary, and displaying it. <P>SOLUTION: A device ID of the user's portable device 1 is read by a medium side apparatus (3) provided on the side of an advertising medium (2) and a global ID corresponding to it is outputted to the user. On the other hand, the global ID and the advertisement related information are accumulated in an information pool server (4) which has been separately established. When the global ID is sent from the user's information terminal (5), the advertisement related information corresponding to it is returned to the information terminal (4). <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The invention of this application relates to an information providing system, a medium side device, an information pool server, and an information providing method for providing a user with various information related to an advertisement displayed on an advertising medium installed in a public space.

Various advertisements (including announcements; the same applies hereinafter) are displayed on advertising media such as posters, bulletin boards, and large displays installed in stations, buildings, vehicles, and urban areas. Viewers often want to know more detailed information about advertisements.
JP 2002-340221 A

In this case, in order to provide advertisement-related information to the viewer simply and efficiently, a magnetic card, IC (Integrated Circuit) card, mobile phone, PDA (Personal) carried by the user who is the viewer
Digital Assistant) and other mobile devices are used on the spot when they see the advertisement, and a global ID such as an identification number is assigned to each mobile device, and advertisement-related information is pooled separately for each global ID, and users are required when necessary. It is considered effective to cause a global ID to be input to an information terminal such as a computer used by, and to capture and display pool information corresponding to the global ID.

  However, no technology that can provide such information has been realized.

For example, in Patent Document 1 described above, an RF-ID (Radio) that stores advertisement-related information such as advertisement detailed information and URL (Uniform Resource Locator) of a homepage where the advertisement detail information is provided.
Frequency-Identification) A tag is added to an advertising medium, and an RF-ID reader is provided in a user's portable device, so that advertisement-related information can be acquired in the portable device itself by wireless transmission and reception between the tag and the reader. Although it has been proposed, it is a completely different idea from the provision of the above information, and no technical idea enabling it is disclosed.

  Therefore, in view of the circumstances as described above, the invention of this application uses a mobile device of a user who is an advertisement viewer on the spot where an advertisement is viewed, assigns a global ID to each mobile device, and assigns a global ID to each global ID. By separately pooling advertisement-related information in a batch and displaying the pool information corresponding to the global ID on the user's information terminal when necessary, the advertisement-related information can be easily and efficiently provided to the viewer. An object is to provide an information providing system, a medium side device, an information pool server, and an information providing method.

  In order to solve the above problems, the invention of this application is, firstly, an information providing system for providing a user with advertisement-related information related to an advertisement displayed on an advertisement medium, the medium-side device and An information pool server is provided, and the medium side device reads a device ID recorded in advance on the user's portable device and outputs a global ID corresponding to the device ID to the user. When the ID is read, the global ID and the advertisement related information are stored in association with each other, and when the global ID is sent from the user information terminal, the advertisement related information corresponding to the global ID is stored in the information terminal. Provided is an information providing system characterized by replying.

  Second, the medium-side apparatus provides the information providing system, wherein the global ID is output to a user by pasting the global ID on a portable device or attaching the global ID to the user's body.

  Third, a medium-side apparatus for providing advertisement-related information related to an advertisement displayed on an advertisement medium to a user via an information pool server, the device recorded in advance on the user's portable device A medium-side apparatus is provided that reads an ID and outputs a global ID corresponding to the device ID to a user.

  Fourthly, the medium-side apparatus is characterized in that the global ID is output to the user by being attached to the portable device or attached to the user's body.

  Fifth, an information pool server that provides the user with advertisement-related information related to the advertisement displayed on the advertisement medium, and the device ID recorded in advance on the user's portable device is read by the medium side device. The global ID corresponding to the device ID and the advertisement related information are stored in association with each other, and when the global ID is sent from the information terminal of the user, the advertisement related information corresponding to the global ID is stored in the information terminal. An information pool server characterized by replying to is provided.

  Sixth, there is provided an information providing method for providing the user with advertisement-related information related to the advertisement displayed on the advertisement medium, and the device ID recorded in advance on the user's portable device is read by the medium side device. The global ID corresponding to the device ID is output to the user, and when the device ID is read by the medium side device by the information pool server, the global ID and the advertisement related information are stored in association with each other. Provided is an information providing method characterized in that, when a global ID is sent from an information terminal, advertisement-related information corresponding to the global ID is returned to the information terminal.

  Seventh, the information providing method is characterized in that the medium ID is output to the user by pasting the global ID on the portable device or the user.

  According to the first information providing system, the medium side device provided on the advertisement medium side reads the device ID of the mobile device carried by the user and outputs the corresponding global ID to the user. In the information pool server, the global ID and the advertisement related information are stored in association with each other, and when the global ID is input to the information terminal used by the user and sent to the information pool server at a later date, By providing the pool server with the advertisement-related information corresponding to the global ID to the information terminal, it is possible to provide the advertisement-related information to the user who is the viewer of the advertisement.

As a result, when a user sees advertisements such as station advertisements, street advertisements, and company announcements, and wants more detailed information related to the device, the device is recorded on the card or mobile phone that is carried around on the spot. The advertisement related information can be pooled only by reading the ID, and not only one advertisement but also the advertisement related information for a plurality of advertisements can be pooled together. Then, the pooled advertisement-related information can be taken in by simply inputting the global ID received when reading the device ID into a separate computer or PDA. So, for example, you can pool as much information as you like every time you find an advertisement that you are interested in, and then you can slowly read and read detailed information on your computer after you get home.

  In this way, advertisement-related information can be easily and efficiently provided to the advertiser, and the user can receive a so-called one-to-one service without disclosing any personal information such as an email address.

  According to the second information providing system, an effect similar to that of the first information providing system can be obtained. In addition, the global ID output when the device ID is read can be output on paper and taken back to the user, or displayed on the display to allow the user to write down the memo. It is possible that it will occur. Therefore, the global ID can be more accurately presented to the user by outputting the global ID to the user in a form of being attached to the mobile device or attached to the user's body. More specifically, for example, a sticker on which a global ID is printed is pasted on a portable device, pasted on the user's arm or hand, or a band-shaped object displaying the global ID is wrapped around the user's arm. In this way, it is possible to prevent forgetting to remove it, and at the same time, it is possible to reduce the risk that another person mistakenly takes it. Since the pooled information cannot be taken out without a global ID, these various output forms that have the effect of preventing the global ID from being forgotten are extremely useful.

  According to the third to fourth medium side apparatuses, an apparatus installed on the advertisement medium side that can achieve the same effect as the first to second information providing systems is realized.

  According to the fifth information pool server, a separately constructed server capable of obtaining the same effect as the first information providing system is realized.

  According to the sixth to seventh information providing methods, a method capable of obtaining the same effect as that of the first to second information providing systems is realized.

  Hereinafter, an embodiment of the invention of this application will be described with reference to FIGS. 1 to 3 are system configuration diagrams, and FIG. 4 is a flowchart.

  In this embodiment, first, an advertisement medium (2) such as a poster, a large display, and a bulletin board is provided with a medium side device (3), and an information pool server (4) is constructed separately from the medium (3). 1).

  The medium side device (3) has at least an ID reading unit (31) and an ID output unit (32) (see FIG. 2), and is a device capable of data communication with the information pool server (4).

  The ID reading unit (31) reads a device ID recorded in advance on the user's portable device (1). For example, when the portable device (1) is a magnetic card, the ID reading unit (31) is a magnetic card reader or an IC card. Then, in the case of an IC card reader or RF-ID tag, a tag reader, and in the case of a mobile phone or PDA, a communication device capable of wireless communication or optical communication with them can be considered.

  The device ID is different depending on the type of the portable device (1), but a card number or an identification number recorded in magnetic recording or memory is targeted.

The ID output unit (32) outputs a global ID corresponding to the device ID to the user when the device ID is read by the ID reading unit (31). For example, the global ID is printed on paper. Although it is possible to consider a mode of printing and taking it home or displaying a global ID and writing a note, a global ID sticker, which is a sticker on which the global ID is printed, can be attached to the mobile device (1) or the user's arm or hand An output form that can effectively prevent forgetting the global ID, such as affixing to the body such as, or a band displaying the global ID on the body such as the user's arm is preferable. A device that can be called a stamper that can automatically stick a sticker, and in the latter case, a device that can automatically wind a band. Door can be. Needless to say, specific configurations such as the mechanism, shape, and appearance of these devices are not particularly limited as long as automatic sticking and automatic winding are possible.

  For example, the global ID may be generated in the medium side device (3) when the device ID is read. Alternatively, the device ID is once sent to the information pool server (5), and the information pool server (5 ), A corresponding global ID may be created and sent back to the medium side device (3). In either case, the medium side device (3) or the information pool server (5) automatically generates it by a processing unit such as a CPU that receives a command of a global ID generation program stored in a storage unit such as a main memory. The system can be constructed to

  In addition, once assigned to a certain mobile device (1), the global ID remains valid as long as the same mobile device (1) is used continuously or unless the user requests another global ID assignment. Therefore, the system may be constructed such that the generation of the global ID and the pasting of the global ID sticker are not executed for the mobile device (1) to which the global ID is already assigned. For example, the global ID generated first when the medium side device (3) reads the device ID of a portable device (1) is stored in the information pool server (4) together with the device ID (the global ID is the medium). If it is generated by the side device (3), the global ID is transmitted together with the device ID to the information pool server (4)), and thereafter the same device ID may be read by the same or another medium side device (3). When the corresponding global ID remains in the information pool server (4), the information pool server (4) sends unnecessary instruction data indicating that generation is unnecessary or pasting to the medium side device (3). The medium side device (3) can be controlled so as not to generate and paste the global ID. In this case, the read device ID is sent to the information pool server (4) each time, but the device ID and the global ID can be collectively managed by the information pool server (4) together with the advertisement related information. is there.

  It goes without saying that data communication with the information pool server (4) may be wireless communication or wired communication, and includes a communication unit, a processing unit, a storage unit and the like that enable this.

  Regarding the installation of the medium side device (3), at least the ID reading unit (31) and the ID output unit (32) can be read and output by ID, and can be easily used by the user who is an advertiser. There is no particular limitation on the installation mode of the communication unit or the like that is not directly used by the user, or the housing in which the communication unit is built. For example, the ID reading unit (31) and the ID output unit (32) are attached to the display surface of the advertising medium (2), attached to the frame of the advertising medium (2), and attached in the vicinity of the advertising medium (2). It is preferable that a simple installation mode can be considered and it is easy for the user to use.

  Moreover, these ID reading part (31) and ID output part (32) are good also as a separate type | mold, or an integrated type, and an installation aspect can also be selected variously according to each type.

  The information pool server (4) has at least a database (41) (see FIG. 2), and is a server capable of data communication between the medium side device (3) and the user information terminal (5).

  When the device ID is read by the medium side device (3), the database (41) stores a global ID corresponding to the device ID and advertisement related information in association with each other.

  The advertisement related information is information related to the advertisement displayed on the advertisement medium (1) in which the medium side device (3) that has read the device ID is installed. For example, advertisement-related information is stored in advance in the medium side device (3), and when the device ID is read, the advertisement-related information is transmitted to the information pool server (4) via the network and is stored in the database (41) together with the global ID. Accumulated. Alternatively, an advertising ID such as an identification number unique to the advertising medium (1) or the medium side device (3) is set in advance and stored in the medium side device (3), while the information pool server (4) has an advertising ID in advance. And the advertisement-related information are associated with each other and stored in the database (41) or a separate database, and when reading the device ID, the advertisement ID is sent to the information pool server (4) via the network, and is sent to the information pool server (4). The advertisement related information corresponding to the advertisement ID is searched and stored in the database (41) together with the global ID.

  The device ID (DID) and the global ID (GID) have a one-to-one relationship, and the global ID and the advertisement-related information can be said to have a one-to-many relationship (see FIG. 2).

  In the information providing system including the medium side device (3) and the information pool server (4), first, in the medium side device (3), the device ID recorded in the user's portable device (1) is set. Read (step S101; see FIG. 4), and output the corresponding global ID to the user (step S102). On the other hand, the information pool server (4) stores the global ID and the advertisement related information in association with each other. (Step S103). Then, when the global ID is input and sent to the information pool server (4) at the information terminal (5) used by the user, the advertisement related information corresponding to the global ID is accumulated at the information pool server (4). By retrieving and retrieving from the information and returning it to the information terminal (5) (step S104), provision of advertisement-related information to the user who is the viewer is realized.

  The user information terminal (5) is a terminal such as a computer having at least an ID input unit (51) and an information display unit (52) and capable of data communication with the information pool server (4).

  The ID input unit (51) can consider a keyboard or a mouse that can input a global ID consisting of numbers and symbols, and the information display unit (52) can consider a display that can display advertisement-related information.

  Data communication with the information pool server (4) may be either wireless communication or wired communication, and it is needless to say that the communication unit, processing unit, storage unit, etc. that enable this are provided. Input / transmission processing and advertisement-related information reception / display processing are executed.

  In one embodiment of FIG. 3, assuming that the portable device (1) is a card (1a), the ID reading unit (31) is a card reader (31a), and the ID output unit (32) is a seal stamper (32a). It has become.

In this case, when an advertisement viewer is interested in an advertisement found on the go and wants to know the detailed information, the card viewer (1a) is inserted or held in the card reader (31a). When the card number corresponding to the device ID is read, the global ID seal (11) is automatically attached to the surface of the card (1a) by the seal stamper (32a). At this time, between the medium side device (3) and the information pool server (4), the processing related to the card number, the global ID, and the advertisement related information is executed, and the advertisement related information is sequentially pooled.

  After that, the advertiser takes home the card (1a) on which the global ID sticker (11) is pasted, and inputs the global ID printed on the global ID sticker (11) on the home computer (5a). When the information is transmitted to the information pool server (4), the advertisement related information pooled from the information pool server (3) is returned.

  Thereby, the advertisement viewer can see the information regarding the advertisement in which he / she is interested at home, and this can be realized only by carrying the card (1a).

  The card (1a) has only a card number and can be read by the card reader (31a). Therefore, the vehicle card or the store card that is usually used is diverted. it can. According to this, the user only has to hold the vehicle card, which is usually used when passing through the station ticket gate, over the card reader (1a) on the spot where the advertisement is found in the station, and any special card. This system can be used without purchasing.

  Of course, the invention of this application is not limited to the above embodiments, and various aspects are possible for details.

System configuration diagram for explaining an embodiment of the invention of this application Functional block diagram for explaining an embodiment of the invention of this application System configuration diagram for explaining an embodiment of the invention of this application Flowchart for explaining an embodiment of the invention of this application

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Mobile device 1a Card 11 Global ID sticker 2 Advertising medium 3 Medium side apparatus 31 ID reading part 31a Card reader 32 ID output part 32a Card stamper 4 Information pool server 41 Database 5 Information terminal 51 ID input part 52 Display part

Claims (7)

An information providing system for providing a user with advertisement related information related to an advertisement displayed on an advertisement medium,
A medium side device and an information pool server,
The medium side device reads the device ID recorded in advance in the user's portable device, outputs the global ID corresponding to the device ID to the user,
The information pool server stores the global ID and the advertisement-related information in association with each other when the device ID is read by the medium side device, and the global ID when the global ID is sent from the user information terminal. An information providing system for returning advertisement-related information corresponding to to an information terminal. The information providing system according to claim 1, wherein the medium side device outputs the global ID to the user by pasting the global ID on the portable device or attaching the global ID to the user's body. A medium side device for providing advertisement related information related to an advertisement displayed on an advertisement medium to a user via an information pool server,
A medium-side apparatus that reads a device ID recorded in advance in a user's portable device and outputs a global ID corresponding to the device ID to the user. 4. The medium side apparatus according to claim 3, wherein the global ID is output to a user by being attached to a portable device or attached to a user's body. An information pool server that provides a user with advertisement-related information related to an advertisement displayed on an advertisement medium,
When the device ID recorded in advance on the user's mobile device is read by the medium side device, the global ID corresponding to the device ID and the advertisement related information are stored in association with each other, and the global ID is stored from the user information terminal. An information pool server that returns advertisement-related information corresponding to the global ID to the information terminal when the message is sent. An information providing method for providing a user with advertisement related information related to an advertisement displayed on an advertisement medium,
The device on the medium side reads the device ID recorded in advance on the user's portable device, and outputs the global ID corresponding to the device ID to the user.
When the device ID is read by the medium side device by the information pool server, the global ID and the advertisement related information are stored in association with each other, and when the global ID is sent from the user information terminal, the global ID An information providing method of returning advertisement-related information corresponding to the information terminal to the information terminal. The information providing method according to claim 6, wherein the global ID is output to the user by being pasted on the portable device or on the user's body by the medium side device.